Despite an increasingly competitive market, many colleges and universities still view graduate enrollment strategies as a key growth lever for their institutions. To win in the graduate enrollment space, you first need a deeper understanding of prospective graduate students’ preferences and behaviors.
This infographic, “What Potential Graduate Students Expect in the Enrollment Funnel,” compiles some of the key data and insights from our recent collaboration with UPCEA that surveyed graduate students to uncover their needs and expectations, focusing on program preferences, delivery methods, and expectations during the inquiry and application processes.
This infographic is only the tip of the iceberg. Learn more about how to tailor your graduate student recruitment strategies and position your programs for success and growth in our recent report, “Building a Better Pipeline: Enrollment Funnel Needs and Perspectives from Potential Post-Baccalaureate Students.”