by Sarah Montano, Inci Toral and Sarah Percy
Behind many academic success stories lies an untold narrative of invisible labour – a hidden force driving progress but often overlooked or undervalued. From providing emotional support to sitting on committees, the silent effort sustains institutions yet leaves many working tirelessly in the background on non-promotable tasks. Only when invisible labour is met with visible activism, can change begin.
As a group of academics over the years we became conscious of a phenomenon that affected not only ourselves but many of our colleagues. We particularly noticed that women* were increasingly being asked to take on emotional labour and tasks that, when it came to promotions were classified as “Non-Promotable Tasks” yet were essential to institutional practices. We concluded that this form of emotional labour was a form of wife work, work that is essential to the running of the home (aka Higher Education Institutions (HEIs)) yet often undervalued and the person carries the mental load. We use the term wife work due to the pejorative nature of wife work in the media and the value placed on such work in wider society. Using a feminist collaborative autoethnographic approach we explored invisible and emotional labour among female academics. Therefore, at the 2024 SRHE conference we delivered our paper on ‘Invisible Labour: Visible Activism’ and argued that it is only such activism that will help to end the inequities in HEIs.
*we acknowledge that invisible and emotional labour can affect any academic of any gender, particularly those on education/ teaching focussed contracts.
Shining a light on invisible labour
Despite the increase in women’s participation in the workforce and in academia, there is still a significant gender pay gap and to compound the issue, this gap widened in 2021 and 2022 in 20/33 OECD countries. As noted by Stephenson (2023), in HE only 28% of professors are female despite women making up 43% of the academic workforce leading to a pay gap of 11.9%. We acknowledge that the reason for such pay gaps and gender biases are complex and multi-factorial (Westoby 2021), thus we focus specifically on the issue of the “gender unequal distribution” of academic labour (Järvinen and Mik-Mayer 2024:1).
There is much discussion on the mental load outside the workplace; therefore, our focus is on the unpaid or unrewarded workload inside the workplace. As universities have new developed pathways to promotion (e.g. education or impact), citizenship has become less important, yet it is critical work that still needs to be done. However, the result of shifting paths to tenure/promotion means that women are carrying out “Non-Promotable Tasks” (Babcock et al, 2022: 15), which are institutionally important yet will not help career success.
Wife work defined
Wife work tasks include: writing references for students; mentoring; assisting students with emotional problems or recruitment; careers advice; taking on someone’s admin work whilst they gain awards; and committee work, effectively comprising what is known as service work. Importantly, a significant component of wife work is emotional labour. Emotional labour involves managing emotions and interactions in the academic setting without formal recognition or workload compensation. These emotional labour tasks may include student emotional support, listening, supporting colleagues, helping people or just always being nice. Such wife work occurs due to societal and institutional expectations that prompt women to take on such wife work, yet this labour whilst maintaining the organisation’s reputation and can lead to emotional dissonance and burnout (Grandey, 2013).
Making the invisible visible
Drawing on institutional theory, feminist theory and theory of gendered organizations we explore how universities, embedded in social norms and values, perpetuate traditional gender roles and expectations. Our research specifically focuses on the “Non-Promotable Tasks,” which are essential for institutional functioning but do not contribute to career success and are undervalued and unrecognised. We highlight patterns about gender distinctions that lead to advantages or exploitations of academics and how these create differing identities and expectations within academia.
How we uncovered the invisible
Our research has two stages. In the first stage, we used a feminist collaborative autoethnographic approach to explore invisible and emotional labour among female academics (Rutter et al, 2021). This method allowed for an in-depth examination of personal and shared experiences within our academic community (Akehurst and Scott, 2021). As the research subjects, we are comprised of female academics from the same department across international campuses, reflecting on our experiences with non-promotable tasks, emotional dissonance, mental load, and burnout (Grandey, 2013; Lapadat, 2017; Babcock et al, 2022). We go beyond individual experiences to co-construct the meaning of invisible and emotional labour collectively.
Findings that shape our understanding of invisible labour
We identified the following categories of “wife-work”:
- Mentoring support (outside normal expectations or workload)
- Administrative and Logistical Tasks/ Roles
- Recruitment and Outreach
- Committee Work
- Supporting Career Development
- Academic and Professional Development
- Volunteering and Institutional Presence
- Helping people
- Taking on someone else’s role while they work on “important stuff”
- Listening
- Being kind
Using the institutional framework, in which the institutional norms shape the undervaluation of service work (Palthe, 2014), we argue that the regulative, normative, and cognitive-cultural elements of institutional theory contribute to the gendered division of labour. Through the application of these key dimensions, our findings can be categorised under three dimensions:
1. Institutional Dimension, underpinned by the explicit rules, laws, and regulations that constrain and guide behaviour such as academic quality assurance and behavioural expectations within HEIs.
2. Social Dimension, encompassing implicit values, norms, and expectations that define acceptable behaviour within a society or organization such as social expectations around punctuality, dress codes, and academic etiquettes in HEIs.
3. Individual Dimension, which involves implicit but shared beliefs and mental models shaping how individuals perceive and interpret their environments. These are often taken for granted and operate at a subconscious level.
Using this framework our findings are categorised accordingly to these elements outlined in Figure 1 below.
Figure 1: Invisible Labour: Visible Activism Findings. Source: Developed by the authors
It’s time for change
We recognise that the critical issue is, as Domingo et al (2022) highlighted, the significance of recognising and valuing women’s work within institutions, and stress that the real issue lies within organisational practices rather than women themselves. Addressing emotional labour is vital for a supportive and equitable work environment. The burden of responsibility is deeply embedded into the societal norms and often acts as a catalyser for such responses by female academics (Andersen et al, 2022). As organisations shift their focus towards formal progress procedures that undervalue volunteerism and emotional labour (Albia and Cheng, 2023), there is a pressing need for activism to ensure equitable recognition and valuation of women’s contributions within academia.
A path forward – from silence to solidarity
Invisible labour has long been an unseen and unrecognised necessity in academia, but we argue that it need not, and should not be this way. Acknowledging and recognising the existence and value of invisible and emotional labour will ensure these ‘non-promotable’ tasks become more visible. Therefore, there is a pressing need for activism to ensure equitable recognition and valuation of women’s contributions within academia. We emphasise the necessity of addressing these systemic issues to foster a more inclusive and supportive academic environment for all individuals involved. Change starts with awareness, so we hope this is a step in the right direction.
Professor Sarah Montano is a Professor of Retail Marketing at Birmingham Business School. She was awarded a National Teaching Fellowship in 2023. Her research interests are primarily authentic assessments, digital education and retail as a place of community. She is an engaging and skilled communicator and regularly appears in the media on the subject of retail industry change.
Dr Inci Toral is an Associate Professor at the University of Birmingham, Business School and she is the Business Education Research and Scholarship (BERS) Convenor at Birmingham Business School. Her work revolves around digital marketing, retailing, creativity and innovation in retail education and authentic assessments.
Dr Sarah Percy is an Assistant Professor in Marketing at Birmingham Business School, University of Birmingham, with a special interest in authentic assessments.
