Tag: Importance

  • The importance of reasonable adjustments

    The importance of reasonable adjustments

    The Equality and Human Rights Commission is the regulator for equality and human rights issues. We intervened in the case of The University of Bristol v Dr Robert Abrahart to provide guidance to the court about the Equality Act 2010. The Act has been in force for over 10 years, so the legal duties contained within it are not new. However, we were concerned that there was confusion about how those duties are interpreted in the higher education sector.

    Natasha Abrahart was 20 years old when she took her own life in April 2018. Her lecturers were aware that she was not well, noting that she did seem to have ‘a genuine case of some form of social anxiety’. However, no reasonable adjustments were made to how she was assessed, and she was still expected to attend oral interviews and participate in a group presentation. The University argued that oral communication was a ‘competence standard’, which is specifically excluded from the reasonable adjustments duty under the Equality Act.

    The definition of disability is broad. Under Section 7 and Schedule 1 of the Equality Act, disability is defined as a physical or mental impairment that has a substantial and long-term adverse effect on a person’s ability to complete daily activities. ‘Long-term’ includes likely to last for more than 12 months. Although Natasha Abrahart suffered from a mental illness, physical conditions are also covered by the Act.

    The court found that the University had indirectly discriminated against Natasha, discriminated against her as a consequence of her disability, and failed to make reasonable adjustments for her. The court also gave guidance to the sector, which we have distilled into our Advice Note.

    The duties on universities are set out in law, which has been in force for approaching 15 years. Further, the duties apply to all students (and staff members) whether they attend university for a single term or for the rest of their student career.

    Three of the key takeaways from the judgment relate to knowledge, evidence and competence standards.

    In relation to knowledge, if one member of staff at a university knows about a student’s disability, then the whole university knows, and the duties not to discriminate take effect. So, if a student only tells the most junior administrator about their disability, and that staff member doesn’t pass the information on, the university is nonetheless bound by the Equality Act.

    With regard to evidence, the judge in the Abrahart case said:

    ‘…what a disabled person says and does is evidence. There may be circumstances, such as urgency or the severity of their condition, in which a court will be prepared to conclude that it is sufficient evidence for an educational institution to be required to take action.’

    This makes clear that it is not appropriate for a university to insist that a disabled student provide a doctor’s letter when the student is clearly severely ill. The duty on the university is to act, even where there is no formal medical diagnosis or evidence. There is no reciprocal duty on the student.

    Competence standards are academic, medical or other standards applied for the purpose of determining whether or not a student has reached a particular level of competence or ability. A student has to reach the standard to show that they have attained the necessary level to pass or proceed on their course of studies. However, the way in which a competence standard is measured is still subject to the reasonable adjustments duty, so adjustments must be made to the method of assessment. The court found that the way in which a student’s level of knowledge or understanding, or the way their ability to actually complete the task is measured, is the method of assessment. It said this is rarely, if ever, a competence standard.

    Our Advice Note provides some guidance on steps universities can take to ensure that they are complying with the Equality Act.

    In addition to complying with the law, there are other potential benefits for institutions in taking those steps. These include providing a better student experience by prioritising student welfare, and reducing pressures on staff. It also allows students to gain valuable experience which will benefit them in working alongside disabled colleagues when they enter the workforce.

    However, alongside the benefits to staff and student wellbeing, there are consequences for failing to comply with Equality Act duties.

    Higher education students may complain to the Office of the Independent Adjudicator for Higher Education (OIAHE) in England and Wales, or to the Ombudsman in Scotland and Northern Ireland. Complaints can result in financial redress and recommendations for improvement. The OIA also publishes annual statements setting out each institution’s performance.

    Students may also bring litigation in the County Court under the Equality Act. This is what Dr and Mrs Abrahart did, and it resulted in the payment of considerable damages to them by the University of Bristol, not to mention the additional costs to the University of defending complex litigation. We anticipate that the spotlight currently shining on this issue may well see an increase in these cases. Litigation can also be reputationally damaging.

    There may be issues about breaches of contract where universities fail to make reasonable adjustments when these have been recommended by the Disability Service. From our perspective, the outcome of any such dispute does not detract from a separate and distinct obligation to comply with the Equality Act 2010, which is a distinct cause of action.

    Of interest to the higher education sector, the Equality and Human Rights Commission may take regulatory action if institutions fail to comply with the Equality Act. We have a range of legal powers, including investigating organisations where we suspect a breach of the Act. As an alternative to an investigation, the Commission can enter into agreements and action plans with organisations to achieve compliance with the law.

    We know that there is a great deal of excellent work taking place across the sector. For example, Oxford University is working on incorporating inclusivity into its teaching practices, with the joint benefits of making the environment more welcoming for disabled students and allowing its Disability Service to act as consultants on the most complex cases. The University of Bristol recently updated its regulations, is undertaking staff training, and continues with its programme of improvement to its wellbeing services. And the Open University has completed a mapping exercise to identify the key ‘crunch points’ faced by disabled students in their education journey and is working to embed robust escalation processes to ensure that adjustments are made when needed.

    Reasonable adjustments could help hundreds of thousands of disabled students across the country reach their potential, and we have to make sure those students can access them. We know that the higher education sector is working hard, with limited resources, to address the issue. As Britain’s equality regulator, we will continue to support the sector as universities adapt to meet their legal duties to disabled students.

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  • The Importance of an Alumni Network

    The Importance of an Alumni Network

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    With your experience in the education field, you likely understand the benefits of cultivating strong relationships with current members of your school community. What many school administrators and marketers forget is that alumni, though they no longer attend a school, are invaluable to educational marketing strategy and an institution’s overall growth. If you haven’t already, it’s time to examine how your school can build a strong alumni network as part of your marketing efforts and general institutional development. 

    An alumni network is one of the most valuable assets a school can cultivate. Your graduates are living proof of your programs’ effectiveness. Their journeys from classroom to career serve as compelling testimonials that not only strengthen institutional reputation but also attract prospective students who seek assurance that your school can set them up for success. Join us as we discuss what an effective alumni network should look like, the benefits you can expect, and how to get started.

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    What’s an Alumni Network?

    At its core, an alumni network is a community of former students who remain engaged with their alma mater. This engagement can take many forms, from mentorship opportunities and career support to networking events and fundraising initiatives. A well-developed alumni network fosters lifelong connections, enabling graduates to support each other while strengthening the institution that provided their foundation.

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    Enriching Education: The Power of an Alumni Network

    When alumni feel connected to their school, they become brand ambassadors, willingly sharing their success stories and contributing to a culture of loyalty and pride. These graduates are more likely to participate in career panels, donate to scholarship funds, and advocate for your institution within their professional circles. Most importantly, their success becomes a tangible example of your school’s impact, which is a powerful marketing tool in itself.

    Alumni relationships create a dynamic ecosystem of support, mentorship, and career growth. So in summary, why is alumni networking important? It plays a crucial role in helping graduates navigate their professional journeys, opening doors to job opportunities, industry insights, and collaborative ventures. An engaged alumni network ensures students are stepping into a lifelong professional community that enhances their career trajectory. For schools, this network fosters goodwill and credibility, proving that your programs produce graduates who thrive in competitive industries.

    Do you need support navigating alumni networks and other aspects of your school’s marketing strategy? Ask about our tailored digital marketing services for schools!

    Example: On a dedicated alumni network page on their website, Ivey Business School plainly states the objective of their program” To encourage and promote continuous professional and personal enrichment by connecting alumni with each other and the school”. The alumni network is positioned as a resource for career development and support for graduates.

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    Source: Ivey Business School

    The Unique Marketing Benefits of Alumni Networks

    Now that higher education is increasingly competitive, the ability to showcase real-world success is crucial. What is the value of alumni networks when it comes to your marketing strategy? Alumni networks are excellent social proof, providing great opportunities for organic traffic, and showcasing how your school facilitates career development. Here’s how: 

    Your Alumni Network Offers Valuable Social Proof

    In an education marketing context, social proof refers to the credibility and trust institutions build by showcasing the success and satisfaction of their alumni, current students, and faculty. When prospective students see tangible examples of graduates thriving in their careers, testimonials from successful alumni, or high employer satisfaction rates, they gain confidence that choosing your school is a worthwhile investment.

    Social proof can take many forms, including video testimonials, alumni spotlights, employer endorsements, rankings, and word-of-mouth referrals. A strong alumni network serves as a powerful form of social proof, demonstrating that your institution provides quality education and equips graduates with the skills, knowledge, and professional connections necessary for long-term success.

    Alumni success stories create a compelling narrative that validates the effectiveness of your curriculum, the strength of your career support services, and the credibility of your institution as a whole. Whether through personal testimonials, LinkedIn endorsements, or employer recommendations, alumni reinforce the value of your educational offerings in a way that no traditional marketing message can replicate. 

    Example: On their website, Boston University showcases alumni success stories that highlight educational and career development opportunities like internships and networking events. The success of graduates provides valuable social proof for prospective students, who can identify with and look up to these role models.

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    Source: Boston University

    Driving Organic Traffic

    An engaged alumni network plays a crucial role in generating organic traffic through word-of-mouth marketing. When alumni have a positive experience with your institution, they naturally become enthusiastic advocates, sharing their journey with peers, family members, and colleagues. This organic promotion is highly credible because it comes from real-life experiences rather than institutional messaging. 

    Beyond personal referrals, alumni contribute to organic traffic through their online presence. When they mention your school on LinkedIn, post about their achievements on social media, or participate in professional discussions related to their field, they create a ripple effect that drives interest in your institution. Schools can amplify this impact by encouraging alumni to tag their alma mater in their career updates, engage in school-sponsored events, and contribute to online discussions within alumni groups.

    Additionally, search engines favor authentic, frequently updated content. When alumni success stories are featured on your website, blog, or social media channels, they provide valuable, keyword-rich content that enhances search visibility. Prospective students searching for insights on career outcomes in their chosen field may stumble upon these stories, further reinforcing your school’s credibility and increasing inquiries and applications.

    Example: Here an alumni from Koç University in Turkey posts a very valuable testimonial, even tagging her alma mater and citing it as the #1 medical school in the country. In addition to an official alumni network, encouraging UGC from graduates is an effective strategy that comes across as authentic and therefore, trustworthy. Ask alumni to tag your school in graduation posts or list you in the education section of their LinkedIn profiles for organic traffic.

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    Source: Instagram

    Mentorship and Career Services as a Unique Selling Point

    An active alumni network can significantly enhance a school’s career services by establishing mentorship opportunities and creating a direct pathway for graduates to secure employment. When alumni hold influential positions in various industries, they become a valuable resource for current students and recent graduates looking to break into their fields. Schools that foster strong alumni engagement can tap into this network to offer students real-world insights, industry-specific guidance, and professional connections that go beyond what traditional career services can provide.

    By collaborating with alumni who have become hiring managers, entrepreneurs, or industry leaders, schools can develop a reliable talent pipeline that benefits both graduates and employers. Alumni who feel a deep connection to their alma mater are more likely to offer internship programs, job placements, and networking opportunities tailored specifically to students from their former institution. These partnerships not only enhance job placement rates but also reinforce the credibility of your programs, proving to prospective students that your institution delivers real career outcomes.

    Moreover, alumni mentors can serve as role models, helping students navigate their career paths through professional guidance and hands-on training. Schools can structure formal mentorship programs where alumni are paired with students based on career interests, fostering long-term professional relationships that extend well beyond graduation. These interactions boost student confidence, provide practical career advice, and offer an inside look at industry trends and expectations.

    When alumni return to recruit from their alma mater, it strengthens the institution’s reputation as a trusted source of skilled professionals. This cyclical relationship, where alumni continuously contribute to the success of new graduates, creates a sustainable ecosystem of career support and growth.

    Example: McMaster University has an Alumni Services page that highlights all of the career advantages that come with being part of their alumni network. Be sure to put all of the career benefits that your alumni network offers on full display so that you can leverage them as part of the FAB marketing strategy (features, advantages, and benefits), an effective form of brand storytelling that encourages prospective students to vividly imagine their success at your institution.

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    Source: McMaster University

    Building a Strong Alumni Network

    If you want to harness the power of alumni networks, it starts with cultivating meaningful relationships from the moment students enroll. Establishing a culture of connection early on makes it easier to keep graduates engaged long after they receive their diplomas.

    One of the most effective ways to build a thriving alumni network is through dedicated alumni associations. These groups should not merely exist on paper but should be actively nurtured with opportunities for engagement, such as career workshops, networking events, and mentorship programs. Leveraging digital platforms, such as LinkedIn and exclusive alumni portals, helps create spaces where former students can stay in touch, share job openings, and collaborate on projects.

    Personalized outreach is key to maintaining long-term engagement. Schools that take the time to check in with alumni (through newsletters, exclusive events, or professional development opportunities) demonstrate continued investment in their graduates’ success. This encourages reciprocity, as alumni become more willing to give back, whether through donations, guest lectures, or referrals.

    Video testimonials featuring alumni discussing how your programs shaped their careers are incredibly effective. Highlighting their professional achievements, career transitions, and personal growth builds trust with prospective students who are weighing their options. Success stories can be embedded into your website, showcased on social media, and included in email campaigns.

    Featuring alumni in live webinars or Q&A sessions allows prospective students to ask direct questions about career outcomes. This real-time engagement adds credibility to your institution’s claims, reinforcing the message that your graduates excel in their fields. Schools that leverage alumni networks in these ways transform passive viewers into engaged applicants.

    Example: Get creative with your alumni recruitment strategy! Here, Stellenbosch University promotes its alumni network app, Maties Alumni, on YouTube – an exclusive, all-in-one platform for nurturing alumni relationships, career opportunities, mentorship, and personal connections.

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    Source: Stellenbosch University | YouTube

    Elevating Your School’s Reputation Through Alumni Success

    Ultimately, the strength of your alumni network is a reflection of the strength of your institution. Schools that prioritize alumni engagement are not only fostering lifelong relationships but are also investing in an authentic, powerful marketing strategy. By celebrating alumni achievements, maintaining strong communication channels, and integrating success stories into recruitment efforts, you can build lasting credibility and attract the next generation of students eager to follow in their graduates’ footsteps.

    If your institution is looking for ways to enhance engagement and incorporate alumni networks into your marketing strategy, Higher Education Marketing can help you develop targeted campaigns that amplify your alumni success stories and drive enrollment growth. Your graduates are your greatest success. Make sure their voices are heard!

    Struggling with enrollment?

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    Frequently Asked Questions

    Question: Why is alumni networking important? 

    Answer: It plays a crucial role in helping graduates navigate their professional journeys, opening doors to job opportunities, industry insights, and collaborative ventures.

    Question: What is the value of alumni networks?

    Answer: Alumni networks are excellent social proof, provide great opportunities for organic traffic, and showcase how your school facilitates career development.

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  • We need to recognise the importance of maintenance too

    We need to recognise the importance of maintenance too

    The most obvious way that a university expresses what it values is what it chooses to pay for.

    At an institution level this might be about which kinds of jobs in which kinds of areas are funded. At a more personal level value is made clear by how people get in and get on in an institution.

    Promotion

    In reviewing promotion criteria of a number of universities, where it is not behind a login of some kind, one theme comes out time and time again. Promotion isn’t solely based on being consistently good at one thing. Promotion is about being able to be good at lots of things at once.

    Whether this is the hope that academics can be good researchers, teachers, and administrators all at once. The desire to find managers that can manage people as well as projects. And the forever quest for professional services that have innovative approaches of some kind.

    It isn’t fair to single out specific institutions as this is a sector wide phenomena but consider some of the language in the follow promotion criteria:

    • For a Grade 7 Assistant Professor “Evidence will be required of the ability to innovate and plan, and to execute plans competently”
    • For a Grade 9 lecturer role “Contributes to the planning, design and development of objectives and material, identifying areas for improvement and innovation.”
    • For a Grade 6 professional services role “You are involved in decisions that have an ongoing impact beyond your immediate team”
    • The job evaluation criteria for professional service staff “Will the role holder play an active part of any networks (connecting regularly with groups outside their team)? If so, please outline what these networks are, whether the role holder would be expected to establish the network, and the input they are expected to have”

    The thread between these criteria is the implication that doing a defined job to an agreed standard isn’t enough. Promotions, particularly to high grades, depend on creating new practices, integrating with other teams, and making an impact beyond the confines of a role. It is the things which aren’t in the job description, because the nature of innovation means they cannot be, that are as valuable as the actual job description.

    Innovation may be the goal but it comes at a cost.

    Consistency

    Every promotion criteria is a choice on what an institution values. The consistent message is that value is not purely about executing a single role consistently well. The choice that many universities have made is that there is value in working vertically, developing new practice within a role, and working horizontally, developing and sharing expertise across teams and departments.

    This choice means that there is less emphasis on maintenance and delivery. The slow grind of keeping the place running and doing a set of discreet things well over and over again.

    The result of this choice is that roles where there is less autonomy may be at a disadvantage. This is not to say there is not a role for innovation in all jobs but that innovation is structurally easier in some jobs than others. Take for example the jobs which are purely focussed on creating and interpreting new knowledge. In a previous role as a senior policy advisor I had great latitude to pursue institutional projects, look into problems and suggest new ways of working, and as a bonus my boss was the Vice Chancellor. It would have been an enormous failure of mine to have not been innovative.

    Conversely, the people our institutions rely on that work on the reception desks, maintain buildings, clean the offices, and do the things that actually make the entire place stay open clearly have less freedom to innovate in their work. They are managed on their ability to deliver a distinct service but promotion is often dependent on being able to move beyond maintaining performance. There therefore opens a gap in the possibility of getting promoted between those who work primarily in maintaining the institution and those who think about what the institution might do. This does not seem like an ideal incentive for institutions that rely on lots of people turning up, doing a defined role well, and being motivated to do so.

    Innovation for the sake of it

    The underpinning assumption is that innovation for its own sake is a good thing. There is even a league table for the most innovative universities in the world.

    This is because the university bureaucracy demands feeding with new ideas. It is a more machine. It needs more papers, more ideas, more meetings, more service innovation, more approaches, more evaluation, and ultimately more with less. The current more is innovating in service delivery with less resource to do it. It is rare to see a university with few ideas. It is much more common to see an institution with too few people to deliver them.

    The prizing of the new is tempting because it’s interesting but it’s a tool for a limited set of purposes. Innovation is the tool through which new ideas, services, processes, and products can emerge. Maintenance, the kind of reusing, fixing, and keeping things consistent, is the tool to ensure the good keeps going. They both have their place but one is not more inherently valuable than the other.

    In their influential essay on the topic Andrew Russell and Lee Vinsel write that:

    Entire societies have come to talk about innovation as if it were an inherently desirable value, like love, fraternity, courage, beauty, dignity, or responsibility. Innovation-speak worships at the altar of change, but it rarely asks who benefits, to what end? A focus on maintenance provides opportunities to ask questions about what we really want out of technologies. What do we really care about? What kind of society do we want to live in? Will this help get us there?

    To believe entirely in innovation as an unalloyed good is to fundamentally believe that newness is better. It is by extension a surrender of agency to say the promise of the future is better than the material of the present. Once the innovation happens more maintenance is needed. Once innovation overtakes maintenance, leaving no capacity to keep the new thing working,  the realm of innovation for innovation sake is entered.

    However, the alternative is not to go entirely the other way and focus on consolidation. As Russell and Vinsel point out in their own country

    What a shame it would be if American society matured to the point where the shallowness of the innovation concept became clear, but the most prominent response was an equally superficial fascination with golf balls, refrigerators, and remote controls.

    It is a question of balance and in a multi-layered bureaucracy like a university it requires balance across numerous domains.

    At a human level, there should be clear progression pathways for people that want to be experts and keeping things going. The reward does not have to be management responsibility (why make people who are good at delivering do less delivery?) but recognition of their domain specialisms.

    Culturally, it is about language that reflects the shared contribution of skills toward a common goal. And institutionally, it is a question of how maintenance becomes a key strategy component, and is therefore recognised. For example, the extent to which sustainability strategies are built on innovative idea vs the extent to which they are about keeping the old going.

    Our institutions depend on the people that literally keep the lights on, the machines working, and the services delivered. Let’s let the maintainers maintain and reward them for doing so. Let’s also keep innovating, maybe just not on everything all of the time.

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  • The importance of Ukraine to the world

    The importance of Ukraine to the world

    A radical violation of international law

    Daniel Warner: Since the end of World War Two in 1945, the relations between countries have been more or less governed by certain norms. The United Nations and international law have been the foundations for over 70 years of relative peace. While there have been small outbreaks of violence, there have been no major violent confrontations. The Cold War was not a hot war.

    The Russian attacks on Ukraine violate numerous parts of that established order. While the Russian president claims that Ukraine is not a real state and is part of Russia, Ukraine, since the end of the Soviet Union in 1991, is a country recognized by the international community. A country bombing another country is a radical violation of international law.

    How to respond? While the government of Ukraine will attempt to respond militarily, other countries will try to impose sanctions on Russia in order to stop the fighting while not engaging in a major conflict.

    The implications around the world will vary. But the most damaging implication for everyone will be the lack of respect for international norms that have been the bedrock of peace for over 70 years.

    Inconsistent champions of international norms

    Alistair Lyon: Putin’s invasion of Ukraine is an unconscionable violation of international law, the integrity of national borders and any respect for the rules of the United Nations, where Russia sits as a veto-wielding member of the Security Council.

    Anglo-Saxon outrage at the Russian leader’s use of military power would carry more weight if the United States and Britain had themselves proved consistent champions of international norms since the Cold War ended with the collapse of the Soviet Union in 1991.

    The U.S.-British invasion of Iraq in 2003 punched a huge hole in the post-Cold War security system. The war, launched on spurious grounds and without U.N. authorisation, was opposed not only by Russia and China, but also by France and other NATO allies such as Germany.

    The assault on Ukraine might seem more shocking to some because it threatens peace in Europe, but the Iraqi debacle helped destabilise the Middle East, spurred Islamic militancy and crippled U.S. influence in the region, leaving a vacuum filled by others, including Turkey, Iran and Russia.

    The commitment of the United States to international law also came into question when former President Donald Trump endorsed Israel’s 1981 annexation of Syria’s Golan Heights and recognised Jerusalem as the Jewish state’s capital, including the city’s occupied eastern sector, which Palestinians see as their future capital. President Joe Biden has not reversed those moves.

    A fear of democracy

    Julian Nundy: What if the reason for invading Ukraine was nothing to do with NATO after all? What if it was just a fear that the functioning democracy that has developed in Russia’s southwestern neighbor could be contagious?

    Amid all the media attention given to Moscow’s calls for NATO to renounce any idea of admitting Ukraine into the western military alliance, there have been commentaries, stirring less debate, that it is President Vladimir Putin’s obsession with “color” revolutions in former Soviet republics — especially the 2004 Orange Revolution in Ukraine that led to a re-run of a presidential election and the final inauguration of a westward-looking government — that prompted his decision to use force to bring Ukraine into line.

    “On the whole, strategic stability is maintained … NATO forces are not building up, and they are not showing threatening activity,” wrote one commentator at the end of January. And not just any commentator. It was retired Colonel General Leonid Ivashov, chairman of the All-Russian Officers’ Assembly, who as a serving general occupied several of the most senior command posts in the Soviet and Russian armies.

    The statement was given prominent coverage on Ekho Moskvy (Moscow Echo) radio, which is owned by the Gazprom gas giant’s media arm, suggesting that Putin had less than total backing for his policy in very high places. Ivashov said Putin threatened to make “Russians and Ukrainians mortal enemies” and turn Russia “into a pariah of the world community.”

    If the invasion really was motivated by a fear of democracy, then Russia itself — where there are now reported to be more political prisoners than in the Soviet Union 40 years ago and where free speech and other rights are being reined in on a regular basis — can expect yet more erosion of basic freedoms. And if Putin succeeds in bringing Ukraine under control, who will be next? The former communist states of eastern Europe, most probably, and then, perhaps, the rest of Europe.

    Climate change will go on the back burner.

    Helen Womack: Quite apart from the suffering of Ukraine, this war may go well beyond its borders. If Putin attacks the Baltic States or Poland, NATO will be obliged to come in militarily.

    NATO member Hungary, which under Prime Minister Viktor Orbán has in the past sought friendly relations with Putin, will be forced to make clear where it really stands.

    War between Russia and NATO would amount to a third world war, and let us not forget that Russia has nuclear weapons. But Putin is NOT Russia, and his war is not likely to be popular with ordinary Russians. The only hope is that internal opposition will grow.

    Ultimately, this war will bring Putin down but at what cost? The world has better things to be thinking about than war, but again climate change will go on the back burner while we focus on this.

    Ukraine does matter.

    Alex Nicoll: Does Ukraine matter to the wider world? Well, if armed gangsters took over your neighbour’s house, what would you do?

    Would you, like Donald Trump, say “genius move,” shrug your shoulders and go back to your golf game? Or might you think that your house, and your friends’ houses, could be next?

    This is the situation facing all western governments today as they watch the invasion of a democratic European country. We live in a sophisticated, digitised world. But we can see plainly that our comforts can be undone by old-style tanks, missiles and bombs. The atrocities of war have not been consigned to history.

    If you are American, your reaction might be that this is happening a long way away, so why should I care? Someone else’s problem! But remember that the United States too was attacked in 1941 and 2001, resulting each time in American involvement in long global conflicts and the loss of many American lives. Because of past traumas, the U.S. is party to numerous alliances, agreements and friendships. These benefit Americans just as much as other people around the world. Thanks to strong alliances, a third world war has been averted.

    So far. It is for mutual self-preservation — leaving aside moral outrage at Russia’s attack on Ukraine — that Western countries now need to unite to starve Putin of money and support, so that the venture in Ukraine fails and global conflict is averted. It does matter.

    None of this bodes well economically.

    Bryson Hull: The conflict in Ukraine is already raising energy prices and that in turn will make climate change policies, which entail higher costs or wholesale energy system changes such as eliminating oil and natural gas, less palatable to voters. Politicians will correspondingly find it less attractive to support aggressive steps to mitigate climate risks until energy prices trend lower.

    The realities of war in Ukraine and the global economic spillover will necessarily put more aggressive carbon-zero efforts to the wayside because of cost concerns. The tradeoff there is that practical, achievable energy and climate policies will fall back into vogue with politicians — who fear high energy costs as the election risk they are — instead of activist/pressure group-driven policies like those that are faring disastrously in the UK and Europe. Good sense and appropriate urgency may now be able to coexist in the sphere of energy prices versus climate ambitions.

    There are already about 20 U.S. liquified natural gas cargoes diverted to Europe from Asia on a pure arbitrage market play because of Ukraine. Already they’re running up against offloading capacity issues. High crude prices fund the war, and you can already see the Biden Administration greens doing everything they can to avoid the U.S. stepping into the gas supply breach with Democratic Senators urging a liquefied natural gas export ban.

    With the highest inflation in 40 years and gasoline (petrol) back at seven-year highs, none of this bodes well economically unless Biden goes Keynesian and cranks up the war machine.

    Europe needs Russian gas.

    Jeremy Lovell: Putin has very openly been using energy as an economic and political lever on Europe for some time. I reckon Europe needs Russian gas on balance rather more than Russia needs Europe’s gas market. It has VAST resources of untapped gas such as the Shtokman field and can always supply elsewhere given time. China is a good option there.

    But both Putin and Xi appear to have megalomaniac tendencies — although one is rather more thuggish than the other, at least on the surface — and an alliance between the two might be a bit fragile in much more than the immediate term.

    Given that the Ukraine venture seems rather unlikely to have been a spur-of-the-moment thing, I assume Putin calculates Europe will fold quietly in a relatively short time, giving him carte blanche to act at will and isolating the U.S. even further.

    The Brits may crow about the fact the UK does not import much if any Russian gas. But gas is a pure commodity. Supplies of floating liquefied natural gas (LNG) frequently change destination several times on any given voyage. So if Russia fiddles with gas supplies — or Ukraine taps off even more than it usually does — then Qatari LNG heading for South Wales or London will simply divert to Belgium or France, and the UK, which has minuscule storage facilities, will be left hanging.

    No legal standing

    Robert Holloway: Putin’s legal justification for the invasion is very flimsy, to say the least. He said he acted “in accordance with Article 51 of the United Nations Charter” after two provinces in eastern Ukraine sought Russia’s help.

    The UN Charter recognises the right of a member state to self-defence in case of armed attack. Even allowing Putin’s breath-taking claim that Ukraine was the aggressor, the breakaway provinces are not UN member states and have no legal standing under the Charter. And Russia, which is a member, is not under attack.

    The Charter goes on to say that an attack on a member state must be reported to the UN Security Council so it can take measures to maintain international peace and security.

    But even if Ukraine reports the invasion to the UN, Russia is one of the five permanent members of the Security Council with the power to veto any of its decisions.

    A carnivore among herbivores

    Tom Heneghan: Before leaving Paris last week, I heard the French philosopher Luc Ferry say on French radio: “Putin is a carnivore in a world of herbivores.” That goes to the heart of what is happening now. Since the fall of the Soviet Union, it seemed that most countries were playing by the post-World War Two rules that say borders are inviolable and problems between countries should be solved peacefully. That has not always been the case, of course, but all knew the rules and mostly kept by them. The speech by the Kenyan ambassador to the U.N. the other day was a good example of that.

    Biden keeps on saying we will not send U.S. troops to Ukraine, and that’s both a recognition of reality in U.S. politics and admission that Russia should not be unduly provoked. But the U.S. has been willing to send U.S. troops to a lot of countries in recent decades, like Kuwait, Iraq, former Yugoslavia and Afghanistan. They were smaller and the wars were theoretically winnable. The wars did not always turn out as planned. Both the U.S. and its adversaries in those countries were carnivores — think Saddam Hussain or Slobodan Milosovic — but the forces were unequal and politics messy.

    Russia has been a carnivore in recent years — Georgia, Crimea, in a lesser way Belarus — and continues now. NATO now shows admirable resolve in standing up for the rules-based world order. But how long will that last? Putin is thinking of history and ready to play a long game here. The West — for lack of a better term — has to adjust to the long term too. This doesn’t mean the West has to become a carnivore as well, but it has to think far more strategically about Russia than it has so far. Ukraine is bigger and more central than those smaller wars. That Putin opted for a full invasion rather than more green-man salami tactics tells us that his goal is to turn the clock back to bloc-style divisions.

    A lot of commentators have been saying this crisis is like the Cuban Missile Crisis of 1962, and in many ways that’s true. But I think another important comparison is with the 1948 Berlin Blockade, when the USSR blocked Allied rights to ship goods through East Germany to West Berlin. The Cuban Missile Crisis was a perilous standoff that ended quickly. The Berlin Blockade lasted about a year and a half and required sustained Allied solidarity and the famous airlift to West Berlin. We’re going to need that kind of sustained solidarity to ensure we can hold the line on the rules-based world order.

    One of the elements in any sustained strategy is weeding the Russian oligarchs out of the Western economic system. Suspending Nordstream 2 was a good start. How about stopping all the money laundering the oligarchs get away with in Western countries? All the property they’ve bought up in London, New York and elsewhere to squirrel their money abroad? And what about their relatives, like the children who get to study in the best universities we have? Part of Putin’s power lies in the way he has allowed oligarchs make money as long as they do not play politics and contribute to soft-power causes he likes, such as the “Russkii Mir” (Russian World) projects promoting Russian culture and the massive church-building of the Russian Orthodox Church? These non-governmental organizations are not non-political.

    A carnivore among herbivores. Not all carnivores have won against smart herbivores, but Moscow has a far more crafty carnivore in power this time around. We need sustained solidarity now to deal with this challenge, probably more than we seem to be capable of these days. Let’s hope we can do it.

    A major blow to Pax Americana

    Jim Wolf: Russia’s armed thrust into Ukraine marks a major blow to the so-called Pax Americana, the state of relative peace since the end of World War Two. That’s when the United States became the world’s top economic and military power.

    The land, air and sea attack on an increasingly pro-Western Ukraine supercharges a Great Power rivalry as U.S. clout has been slipping and China-Russia solidarity is growing.

    The old Soviet Union dissolved in 1991 after a 40-year “Cold War” with the U.S. — a geopolitical struggle that also dominated the world view of both powers’ respective allies and blocs. With the Soviet Union’s collapse, its 15 former Communist-controlled republics gained independence, leaving the U.S. the sole remaining superpower.

    Russian leader Vladimir Putin has called that fall “the greatest geopolitical catastrophe” of a 20th century that was also wracked by two world wars. In launching the biggest attack by one state against another since the end of World War Two, Putin said he was protecting Russian citizens among others subjected to “genocide” in Ukraine, which has infuriated Moscow by aiming to join the U.S-led NATO military alliance.

    Putin warned against outside interference, saying Russia is “a powerful nuclear state.

    Off the Earth, for the Earth

    Tira Shubart: At the moment onboard the International Space Station is a crew of seven: two Russians, four Americans and a German. Other than the German and one American – who is a doctor – they are bred and trained in the military.

    The crew all speak English and Russian.

    In fact, one of the Americans, Kayla Barron, is a Submarine Warfare officer. The doctor has been working with Russians — and on joint missions with the Russians since 1997. His Russian is particularly good.

    The United States and Russia — NASA and Roscosmos — were in the process of negotiating more crew exchanges. And at the moment there are three Russian cosmonauts — who are certainly military as all cosmonauts are — training at the Johnson Space Center in Houston.

    Finally, on March 30, one of the Americans, Mark Vande Hei — also a professor at West Point — will be landing in Kazakhstan with the two Russians. Traditionally, a NASA team flies in through Russia and joins their recovery team, then bounces back through Russia to the United States. It will be interesting to see what happens.

    Twitter posts today from the international space community were saddened and alarmed by the Ukraine crisis but agreed that solidarity in space, which one called “the pinnacle of human cooperation” would not be threatened. After all, the U.S. Astronauts and the Russian Cosmonauts of the Cold War era held each other in high regard and the crew members onboard “have trained together for years and are personal friends.”

    There is a club of Space Explorers which are all the astronauts and cosmonauts who have flown. They say they simply regard themselves as earthlings after looking down and seeing no borders on our planet. But surely the ISS motto of “Off the Earth, For the Earth” will be in their minds now.

    Embers of dead empires

    Jeremy Solomons: An immediate African perspective on the Ukraine invasion was shared by Kenyan U.N. Ambassador Martin Kimani, who used a speech at the UN Security Council on Tuesday to warn Russia to respect its border with Ukraine, using Africa’s colonial past to highlight the dangers of stoking the “embers of dead empires.”

    More controversially, he went on to say: “At independence, had we chosen to pursue states on the basis of ethnic, racial or religious homogeneity, we would still be waging bloody wars these many decades later. Instead, we agreed that we would settle for the borders that we inherited. But we would still pursue continental political, economic and legal integration. Rather than form nations that looked ever backwards into history with a dangerous nostalgia, we chose to look forward to a greatness none of our many nations and peoples had ever known … not because our borders satisfied us, but because we wanted something greater, forged in peace.”

    For some commentators, who are concerned about neo-colonialism on the African continent, this invoked the somewhat cynical conclusion of the late Tanzanian leader, Julius Nyerere, who said: “You multiply national anthems, national flags and national passports, seats at the UN and individuals entitled to 21 guns salute, not to speak of a host of ministers, prime ministers and envoys, you have a whole army of powerful people with vested interests in keeping Africa balkanised.”

    Floods, COVID-19, Ukraine

    Robert Hart: Obviously the UK government, as a committed member of NATO and a devoted ally of the United States, has joined the international clamour denouncing Russia’s attack.

    Prime Minister Boris Johnson has labelled the Russian offensive as “a tidal wave of violence” and declared that a “massive package” of sanctions will be introduced against Moscow.

    No doubt many young UK graduates and university students will see the Russian attack with alarm and deep concern about where this will all lead and how it may affect their future. But many others, young and older, will be reaching for an atlas to check where Ukraine is and wondering how much this matters.

    The UK itself has just come through a period of three consecutive typhoon strength storms which have caused major damage and severe flooding in many parts and given millions of people, young and old, plenty to worry about in their own lives.

    And those who follow national politics at all will have been hooked by the still ongoing saga of the prime minister’s involvement in a string of illicit drinks parties held in No.10 Downing Street during the peak months of COVID-19 lockdown. Smart young people don’t have to be super-cynical to see how the floods and now the Ukraine drama could divert public attention from Boris Johnson’s role in the lockdown parties scandal.

    Russian nuclear missiles feel very close to home.

    Tiziana Barghini: News of Russia’s invasion of Ukraine is an awful awakening. Putin has shown total disdain for international borders, agreements and customs. I wonder what his real motivations are – a way to build domestic consensus? I do not understand who is benefitting from this.

    This morning at a bakery in Milan, someone attached a sign – “Putin = Hitler”. World War Two — a story often told by my parents and grandparents. I feel relieved that I am burying my Mom today. My parents are not here anymore to see the world going on that path again. They were sincerely convinced that wars were something of the past.

    I feel thrown back into the Cold War years. Russian nuclear missiles feel very close to home in Milan and even closer to Germany, where my son lives. First the pandemic and now the war. I can’t believe we are really living this.


     

    Questions to consider:

    1. What reasons did Russian President Vladimir Putin give for invading Ukraine?
    2. How has the West and its allies reacted to the Russian aggression?
    3. Does the conflict in Ukraine matter to you, and if so, why?


     

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  • The importance of consequential feedback

    The importance of consequential feedback

    Imagine this: a business student managing a virtual company makes a poor decision, leading to a simulated bankruptcy. Across campus, a medical student adjusts a treatment in a patient simulation and observes improvements in the virtual patient’s condition.

    When students practice in a simulated real-world environment they have access to a rich set of feedback information, including consequential feedback. Consequential feedback provides vital information about the consequences of students’ actions and decisions. Typically, though, in the perennial NSS-driven hand-wringing about improving feedback in higher education, we are thinking only about evaluative feedback information – when educators or peers critique students’ work and suggest improvements.

    There’s no doubt evaluative feedback, especially corrective feedback, is important. But if we’re only talking about evaluative feedback, we are missing whole swathes of invaluable feedback information crucial to preparing graduates for professional roles.

    In a recently published, open access paper in Assessment and Evaluation in Higher Education, we make the case for educators to design for and support students in noticing, interpreting and learning from consequential feedback information.

    What’s consequential feedback?

    Consequential feedback involves noticing the connection between actions and their outcomes (consequences). For example, if we touch a hot stove, we get burned. In this example, noticing the burn is both immediate and obvious. Connecting it to the action of touching the stove is also easy – little interpretation needs to be made. However, there are many cause-effect (action-consequence) sequences embedded in professional practice that are not so easy to connect. Students may need help in noticing the linkages, interpreting them and making corrections to their actions to lead to better consequences in the future.

    For instance, the business student above might decide on a pricing strategy and observe its effect on market share. The simulation speeds up time so students can observe the effects of price change on sales and market share. In real life, observing the consequences of a pricing change might take weeks or months. Through the simulation, learners can experiment with different pricing strategies, making different assumptions about the market, and observing the effects, to build their understanding of how these two variables are linked under different conditions. Critically, they learn the importance of this linkage so they can monitor in the messier, delayed real life situations they might face as a marketing professional.

    Consequential feedback isn’t just theoretical. It is already making an impact in diverse educational fields such as healthcare, business, mathematics and the arts. But the disparate literature we reviewed almost never names this information as consequential feedback. To improve feedback in higher education, we need to be able to talk to educators and students explicitly about this rich font of feedback information. We need a language for it so we can explore how it is distinct from and complementary to evaluative feedback. Naming it allows us to deliberately practice different ways of enhancing it and build evidence about how to teach students to use it well.

    Why does it matter?

    Attending to consequential feedback shifts the focus from external judgments of quality to an internalised understanding of cause and effect. It enables students to experience the results of their decisions and use these insights to refine their practice. Thus, it forms the grist for reflective thinking and a host of twenty-first century skills needed to solve the world’s most pressing problems.

    In “real-life” after university, graduates are unlikely to have a mentor or teacher standing over them offering the kind of evaluative feedback that dominates discussion of feedback in higher education. Instead, they need to be able to learn independently from the consequential feedback readily available in the workplace and beyond. Drawing on consequential feedback information, professionals can continuously learn and adapt their practice to changing contexts. Thus, educators need to design opportunities that simulate professional practices, paying explicit attention to helping students learn from the consequential feedback afforded by these instructional designs.

    How can educators harness it?

    While consequential feedback is powerful, capitalising on it during higher education requires careful design. Here are some strategies for educators to try in their practice:

    Use simulations, role-plays, and projects: Simulations provide a controlled environment where students can explore the outcomes of their actions. For example, in a healthcare setting, students might use patient mannequins or virtual reality tools to practice diagnostic and treatment skills. In a human resources course, students might engage in mediation role plays. In an engineering course, students could design and test products like model bridges or rockets.

    Design for realism: Whenever possible, feedback opportunities should replicate real-world conditions. For instance, a law student participating in a moot court can see how their arguments hold up under cross-examination or a comedy student can see how a real audience responds to their show.

    Encourage reflection: Consequential feedback is most effective when paired with reflection. Educators can prompt students to consider questions such as: What did you do? Why? What happened when you did x? Was y what you expected or wanted? How do these results compare to professional standards? Why did you get that result? What could you change to get the results you want?

    Pair with evaluative feedback: Students may see that they didn’t get the result they wanted but not know how to correct their actions. Consequential feedback doesn’t replace evaluative feedback; it complements it. For example, after a business simulation, an instructor might provide additional guidance on interpreting KPIs or suggest strategies for improvement. This pairing helps students connect outcomes with actionable next steps.

    Shifting the frame

    Focusing on consequential feedback represents a shift in how we think about assessment, feedback, and learning itself. By designing learning experiences that allow students to act and observe the natural outcomes of their actions, we create opportunities for deeper, more meaningful engagement in the learning process. As students study the impact of their actions, they learn to take responsibility for their choices. This approach fosters the problem-solving, adaptability, independence, and professional and social responsibility they’ll need throughout their lives.

    A key question educators should be asking is: how can I help students recognise and learn from the outcomes of their actions? The answer lies in designing for and highlighting consequential feedback.

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  • The Importance of Discussion in American History

    The Importance of Discussion in American History

    Reading Time: 3 minutes

    Psychologists call it choice paralysis. For me, it’s more like choice defeat. When confronted with too many options, I shut down. I still remember the first time this happened. I went to the mall for some new clothes (it was the ’90s and there was no internet). Almost immediately, my entire emotional world seemed to collapse. I was overwhelmed and had to leave. So, I drove home in my awesome Subaru Justy (I had a white one!)

    The choices are endless

    Fast forward 30 years, and the same thing happens to me when I’m selecting textbooks and primary sources for my United States history survey. There are so many amazing history textbooks. Each one has so much information with many broad points, specific examples, charts, maps, and student learning outcomes.

    Then, there’s the availability of primary sources, with millions upon millions of available documents. I’m thankful for resources like, Chronicling America and books.google.com, but still struggle. I feel awash in a sea of too many options.

    Major Problems in American History takes a different approach

    Major Problems in American History, Volume I

    I approached our new edition of “Major Problems in American History, Volume I and Volume II” to help educators like me. Instead of offering more content, I tried to offer better direction. I hoped that reading this text would be less like going to the mall for new apparel and more like receiving a curated clothing box. This new fifth edition of “Major Problems in American History” offers clear direction for students in various ways.

    Chapter structure

    Each chapter begins with succinct introductions (two–four pages) that invite students to explore the major themes and issues of a historical era. A timeline with about 10 key moments follows. Together, the short introduction and timeline don’t overwhelm the reader, but rather invite them to engage with the text. This quickly sets the stage for the primary sources later to come.

    Selection of primary sources

    The primary sources revolve around one or two central problems from each era. For example, the chapter on so-called “Jacksonian Democracy” asks: why did some Americans revere Andrew Jackson while others despised him? This fundamental issue, or “major problem,” determines which sources I included and how I ask students to approach them. By looking at sources related to the Indian Removal Act and its consequences, debates about state nullification of federal laws, and every high school teacher’s beloved Bank War, instructors can analyze with a purpose.

    Major Problems in American History, Volume II cover image
    Major Problems in American History, Volume II

    The purpose of secondary sources

    The primary sources and the major problem they address then take center stage in secondary sources where historians offer differing perspectives on the fundamental issue students are analyzing. Students follow how professional historians have dealt with the main problem, what sources they examine, and how they make meaning of the sources. In this way, the historical scholarship becomes a teaching tool. Secondary sources help teach students differing approaches to analysis.

    In the chapter on early English colonizing of North America, historians and source authors, Rachel Herrman and Rachel Winchcombe examine the “starving time” of Jamestown. Herrman looks at reports from this time to understand how the English continued to market colonization as reports of scarcity – and even cannibalism – became widespread. Winchcombe uses archeological evidence and even bone analysis to uncover what the people of Jamestown actually ate to understand how this experience of colonization influenced approaches to dietary behaviors. As students read the primary and secondary sources, they can reflect upon the major problem framed in each chapter, and hopefully embrace the complexities of the past and begin the challenging process of drawing their own conclusions about it.

    This edition of “Major Problems in American History” is for the instructors and students who want to maximize their time interpreting, discussing, and sinking their teeth into fundamental issues from the past. The goal is to avoid overwhelming amounts of content and data, and instead let students wrestle with issues from the past, many of which continue to impact people today.

     

    Written by Edward J. Blum, Professor of history at San Diego State University and co-author of “Major Problems in American History, Volume I and Volume II,” 5e

     

    Interested in learning more about “Major Problems in American History” by Edward J. Blum, Elizabeth Cobbs and Vanessa Walker? Check out Volume I and Volume II for your history course, coming later this spring, 2025, and browse other history titles on our discipline page. 

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  • The Importance of Teacher Training in Education Technology

    The Importance of Teacher Training in Education Technology

    education-technology-childhood-early-parents

    Technology is an essential aspect of teaching and learning, and the integration of technology into early childhood education classrooms is reshaping childcare. And while many of today’s early childhood teachers are comfortable with technology, many are nervous to learn something new or do things differently.

    That’s where teacher training can help. Let’s take a look at why your childcare center’s teachers must be trained to take advantage of education technology! 

    Enhancing communication with parents

    The average smartphone owner uses 10 apps per day and 30 apps each month, according to the app company Builtfire. That number is even higher for millennials, the largest group of today’s parents. Almost a quarter of this age group open an app more than 50 times a day!

    These parents expect real-time updates about what their child is doing in your daycare. Your teachers must be trained to send photos, videos, and notes throughout the day to keep families happy. Choose an app with family engagement capabilities that is easy to use and part of an all-in-one childcare software solution. Then sharing updates won’t require much training so your teachers can spend their time learning about other ways to use technology.

    Plus, this transparency creates a supportive learning environment!

    Access to a wealth of resources

    If your teachers are not trained to use education technology, they will miss out on access to educational content from around the world and children will not reap the benefits either. 

    A study by the American Academy of Pediatrics found there is “emerging evidence to suggest that interactive apps may be useful and accessible tools for supporting early academic development.” Your teachers must be trained to take advantage of these apps, while understanding that screen time must be limited.

    Online libraries, databases, and educational websites provide information on virtually any topic, allowing teachers to supplement their curriculum with up-to-date materials. This accessibility ensures that both teachers and young learners can expand their knowledge beyond traditional textbooks.

    Education technology saves time

    The 2024 Child Care Management Software Industry Trends Report from Procare Solutions found that about 30% of survey respondents said each teacher spends between three and five hours a week doing lesson planning, and a similar percentage noted their centers create their own curriculum.

    So, beyond direct instruction, technology can significantly reduce the time teachers spend on these types of tasks, and on assessments and other paperwork. Childcare management software can streamline time-intensive processes, giving teachers more time to focus on what truly matters — the children in their care. 

    A strong digital curriculum that’s easy to use supports your teachers by handling lesson planning that takes time away from children. When childcare centers equip teachers with state-of-the-art online curriculum at their fingertips, teachers and young learners reap the benefits of education technology.

    How to encourage your teachers to embrace education technology

    To maximize the benefits of technology, ongoing professional development is essential. Employee retention rates rise by 30-50% when companies prioritize staff learning!

    Workshops, webinars and websites that offer professional development and credentials can help teachers stay abreast of the latest technological advancements. 

    By investing in continuous training, your childcare center can ensure that teachers are confident and competent in integrating technology into their classrooms.


    To learn more, visit www.procaresolutions.com


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