Tag: Insights

  • Graduate Enrollment Insights | Collegis Education

    Graduate Enrollment Insights | Collegis Education

    Inside the Minds of Grad Students: 5 Key Findings from Our Latest Study on Graduate Enrollment

    As a higher education leader, it’s no secret that you’re facing a fiercely competitive graduate enrollment landscape. You know as well as I do that understanding what prospective students want and how they behave isn’t just helpful – it’s crucial to your institution’s success. That’s why we teamed up with UPCEA to conduct a deep dive into today’s post-baccalaureate students, uncovering their unique needs, expectations, and wants.

    We’ve published those insights in our latest report to help colleges and universities fine-tune their graduate enrollment strategies and deliver real results. You can download the complete report here: “Building a Better Pipeline: Enrollment Funnel Needs and Perspectives from Potential Post-Baccalaureate Students“

    Our research focused on individuals who expressed at least some interest in pursuing advanced education, and this study sheds light on what matters most to potential graduate students—everything from program types and communication preferences to application expectations.

    As we dug into the data, some obvious themes emerged. Here are five key findings that can prepare your institution to stand out in this tight market and guide you in shaping strategies that resonate, engage, and deliver results.

    5 insights to sharpen your graduate enrollment strategy

    1. Graduate enrollment is a crowded market—and the stakes are high

    This is no surprise to those working in higher ed in recent years. Graduate enrollment is slowing, with just a 1.1% projected increase over the next five years. Adding to the challenge, 20% of institutions dominate 77% of the market. For everyone else, it’s a fierce battle for a shrinking pool of candidates. To win, you’ll need a sharp, focused approach.

    2. Online programs are the clear favorite

    Did you know that 71% of prospective students are “extremely” or “very” interested in fully online programs? Hybrid formats come in a close second, while traditional in-person options are struggling to keep pace. The data confirms that flexibility isn’t a trend—it’s a necessity.

    3. Program information is a make-or-break factor

    Here’s something we see far too often: quality programs losing prospective students simply because critical details—like tuition costs and course requirements—are buried or missing entirely from the school’s website. In fact, 62% of students indicated they would drop off early in their search for this exact reason.

    The fix? It’s simpler than you might think. By optimizing your program pages and doubling down on SEO, you can turn passive visitors into engaged prospects.

    4. Financial transparency builds trust

    Sticker shock is real. High application fees, vague cost information, and limited financial aid details are among the top reasons students abandon the application process late in the game. By addressing these concerns clearly and directly, you’re not just solving a problem, you’re building trust.

    5. Email is still king

    When it comes to connecting with prospective graduate students, email reigns supreme. Whether it’s inquiring about programs (47%), application follow-ups (67%), or receiving application decisions (69%), email is the channel students trust the most.
    But here’s the catch: your emails have to be timely, personalized, and relevant in order to make an impact.

    The key to graduate enrollment success is just a click away

    The insights highlighted above are just the tip of the iceberg. Imagine what’s possible when you apply them to your graduate enrollment strategy.

    If you’re ready to refine your approach and stay ahead of the curve, we’ve got you covered. Our report dives deeper into the data and uncovers actionable insights, including:

    • Positioning your online and hybrid offerings to meet growing demand
    • Optimizing program pages to emphasize the information students value most
    • Communicating financial information proactively to convert candidates
    • Building email outreach strategies that build trust and keep students engaged

    Grab your complimentary copy of the report today, and let’s start building a better pipeline together!

    Your roadmap to winning in the competitive graduate market.

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  • Graduate Student Insights and Perspectives

    Graduate Student Insights and Perspectives

    Report Title: Building a Better Pipeline: Enrollment Funnel Needs and Perspectives from Potential Post Baccalaureate Students

    Author: Collegis Education + UPCEA

    Published: December 2024

    Key points addressed

    In this ebook, you’ll learn more about prospective graduate students’ needs and expectations as they move through the enrollment funnel, including:

    • The level of degree desired, as well as the preferred learning format
    • Factors that cause disengagement during the inquiry and application processes
    • Prospective students’ communication preferences and application expectations
    • How institutions can tailor recruitment strategies accordingly

    Overview

    While higher education institutions face tightening budgets, demographic cliffs, and other market headwinds, many schools see graduate enrollment growth as a critical strategy despite the increasingly competitive landscape. Strategic investments in outreach have never been more vital.

    With more and more programs sharing similarities in their structure than differences, one way schools can win is by delivering frictionless and exceptional student experiences, using prospective graduate students’ preferences, behaviors, and other insights to personalize engagements and outreach.

    By understanding these preferences, institutions can better tailor their recruitment strategies and allocate resources more effectively in an increasingly competitive landscape.

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  • NATA Provides Insights Into the Collegiate Athletic Trainer Labor Crisis – CUPA-HR

    NATA Provides Insights Into the Collegiate Athletic Trainer Labor Crisis – CUPA-HR

    by CUPA-HR | August 23, 2023

    Editor’s note: The information in this post came from the National Athletic Trainers’ Association’s white paper “The Collegiate Athletic Trainer Labor Crisis,” which includes a checklist and a library of resources to assist collegiate ATs and leaders in evaluating recruitment, hiring, retention and advancement practices.

    Like much of higher ed, collegiate athletics is struggling with a labor crisis due to the post-pandemic “Great Resignation.” Particularly in the area of athletic training, colleges and universities are finding it more and more difficult to attract and retain talent. Given the role and value ATs and their sports medicine departments have in reducing risk for their athletic department and institution, it is critical for leaders to understand and address the current labor crisis.

    To identify some reasons for this labor challenge, the National Athletic Trainers’ Association (NATA) Intercollegiate Council for Sports Medicine (ICSM) in collaboration with the NATA Compensation Task Force surveyed more than 1,120 collegiate athletic trainers (ATs) across the country. Pay, organizational culture, burnout and increased work responsibilities were the themes that emerged.

    Findings

    Salary remains the most important factor for collegiate ATs as they evaluate employment options.
    As the AT profession continues to see increasing employment opportunities within hospitals, sports medicine clinics, industrial settings, physician offices, and military and municipality services, the market is becoming more competitive. The collegiate AT average salary of $54,000 remains below the overall athletic trainer average salary of $61,000.

    Workload is a cause for concern. More than half of the survey respondents indicated they were caring for more than 100 student-athletes, and 65 percent said they had received additional responsibilities from their supervisor without an increase in compensation. Due to workload, respondents expressed concerns around being able to provide student-athletes with the attention they deserve, being able to devote time to preventative care and/or corrective exercise, and an inability to provide one-on-one rehab time to student-athletes. Research suggests that ATs with very high patient loads perceive an inability to meet the demands of their athletic administrators and coaches, which leads to increased emotional exhaustion and burnout. The survey found that only 12 percent of respondents have been employed in collegiate athletics beyond 10 years.

    Organizational culture plays a large role in attracting and retaining ATs. The survey found that collegiate ATs expect a positive work culture that promotes student-athlete health and safety, an understanding of ATs responsibilities, appropriate time demands, independent medical care and a  collaborative team environment. Additionally, respondents indicated a desire for formal onboarding and mentorship programs specific to the AT position — while 60 percent of respondents indicated such a program would be favorable, only a third had any formal onboarding with their current position.

    How Can Institutions Respond?

    Institutions that are slow to respond to the athletic trainer labor crisis will continue to have challenges hiring and retaining ATs. To this end, NATA has outlined several steps institutions can take to address the challenges around attracting and retaining talent in the athletic trainer field:

    • Conduct a salary and benefits review of your institution’s ATs, with particular attention to different AT employment opportunities within your local area; additional provisions that could be offered (sign-on bonuses and/or retention bonuses); market rates and compa-ratios; and compensation for increased roles, responsibilities and job duties.
    • Audit your institution’s AT job descriptions to ensure they are reflective of AT duties and responsibilities.
    • Offer more work flexibility, support services and work-life balance resources for ATs.
    • Create AT-specific mentorship and onboarding programs.

    For more on the collegiate athletic trainer labor shortage and strategies leaders can use to attract, recruit and retain these employees in an increasingly competitive environment, read NATA’s white paper, The Collegiate Athletic Trainer Labor Crisis: A Data-Driven Guide Outlining the Current Collegiate Workplace Environment and Strategies to Improve Workplace Engagement.



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