Tag: Key

10 Key Strategies to Improve Student Retention

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Student retention is one of the most critical challenges faced by colleges and universities. While recruitment is essential to maintaining a thriving institution, keeping students engaged and enrolled until they complete their programs is just as vital. Why is that?

High dropout rates can impact institutional reputation, funding, and overall student satisfaction. As an education marketer, ask yourself: how can you create an experience that ensures students feel supported and motivated to stay the course? You’re in luck because today, we’re discussing the answer to this question at length.

Understanding the factors contributing to student retention in higher education is the first step toward building effective marketing strategies that help students persist through their academic journey. From engagement initiatives to personalized support systems, there are various approaches you can take to increase student retention and position your institution as one that truly cares about student success. Let’s explore ten of them together!

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Understanding Retention Marketing

What is retention marketing? Retention marketing is the strategic use of targeted campaigns, communication, and engagement initiatives that keep current students enrolled and actively involved in their educational journey. Unlike traditional marketing, which focuses on acquiring new students, retention marketing is about maintaining student satisfaction and addressing concerns before they result in attrition.

Investing in retention marketing helps schools build stronger student relationships, providing the necessary support to ensure academic persistence. Now let us explore key college student retention strategies to incorporate into your marketing plan.

Source: HEM

1. Personalizing Communication to Address Individual Student Needs

One of the most effective ways to retain students is through personalized communication. Today’s students expect tailored messaging that speaks directly to their needs, challenges, and aspirations.

Automated email campaigns, segmented messaging, and personalized advising can go a long way in making students feel seen and heard. Implementing AI-driven chatbots and predictive analytics can help anticipate student concerns before they escalate, allowing your institution to intervene at critical moments.

2. Creating a Strong Sense of Community and Belonging

Feeling connected to a campus community is a key driver of student success. Institutions that foster a sense of belonging through student organizations, mentorship programs, and social events tend to see higher levels of college student retention.

Marketing teams can contribute by showcasing stories of engaged students and alumni, creating social media groups, and facilitating virtual and in-person networking opportunities that keep students feeling involved.

Example: Here, Nichol’s College demonstrates its commitment to student belonging with a dedicated Instagram for making its current students feel at home. In addition to fostering belonging in your classrooms, clubs, and offices, to improve retention through your digital marketing efforts, it’s essential to champion each student’s role as a valued member of your community in posts and site content.

Source: Nichols College | Instagram

3. Offering Robust Academic Support Services

Academic challenges are one of the leading reasons students drop out. By promoting tutoring centers, academic coaching, and faculty office hours, your institution can reinforce its commitment to student success. Marketing these services effectively ensures students know where to get help when needed. Outreach campaigns can highlight real student success stories, demonstrating the impact of these resources.

Beyond traditional support, schools can integrate technology-driven solutions such as virtual tutoring and on-demand academic workshops. Proactively reaching out to students who show signs of struggling, such as declining grades or low attendance, can also prevent academic disengagement.

Additionally, faculty can offer structured study groups or mentoring programs to ensure students receive guidance outside of class hours. By fostering a strong academic support network, institutions can significantly improve student persistence and overall satisfaction.

Example: Discover the robust academic support system available to students at UC Berkeley. On their website, they make it clear that they are committed to meeting the learning needs of every student. Below, you’ll see an array of academic resources tailored to different subgroups of the Berkeley student body. Low-income, underrepresented, first-generation, and students with disabilities are acknowledged and supported to reach their full potential.

Source: UC Berkeley

In addition, UC Berkeley leverages technology to serve its students through the AIM platform, specifically tailored to learners with disabilities. AIM, pictured at the bottom, is an accessible Student Information System designed to facilitate communication between students and faculty, streamline the process of requesting accommodations, and centralize the management of their information.

To boost retention, make sure students know how you support their learning. Make it as convenient and inclusive as possible for students to access your resources.

4. Providing Career Development Opportunities Early On

Students often enroll in college with long-term career aspirations in mind, yet many feel uncertain about how to achieve their goals. By integrating career services from day one, schools can help students see a clear pathway from education to employment. Internship programs, networking events, and job placement support should be at the forefront of marketing efforts. When students perceive that their investment in education will lead to tangible career outcomes, they are more likely to persist.

To enhance engagement, institutions should provide hands-on career workshops, alumni networking events, and mentorship opportunities that connect students with professionals in their fields of interest. Career counselors can conduct personalized career assessments to help students identify potential career paths that align with their strengths and interests.

Additionally, integrating career-focused coursework, such as resume-building sessions and mock interviews, can help students feel more confident about their job prospects post-graduation. Schools that establish strong employer partnerships can also facilitate job placement programs, internships, and co-op opportunities that give students real-world experience while still in school, reinforcing their motivation to stay enrolled and complete their studies.

Example: In this video, AAPS, an institution that mainly appeals to graduate students who are focused on starting or developing their careers, markets its career services which include: access to career and employment experts, resume writing support, and interview workshops.

Source: Academy of Applied Pharmaceutical Sciences | YouTube

Their marketing shows how effective the career services at AAPS are, citing their 100% employer satisfaction rate and a solid 88% graduation rate. As you promote your career services, be sure to provide tangible results because that’s what your prospects and current students are looking for.

5. Focus on Student Engagement Initiatives

Student engagement plays a crucial role in student retention, as engaged students are more likely to complete their programs and feel a strong connection to their institution. Schools must take proactive steps to foster engagement through meaningful initiatives that encourage academic, social, and extracurricular involvement.

One way to drive engagement is by creating dynamic student events, such as leadership workshops, cultural festivals, and career networking opportunities. These events provide students with valuable connections, skills, and a greater sense of belonging, reducing feelings of isolation and disengagement.

Another highly effective strategy is gamification, where game design elements, such as rewards, leaderboards, and challenges, are integrated into academic and extracurricular activities. For instance, you could introduce a points-based system that rewards students for attending classes, participating in discussions, or completing extra-curricular workshops.

Social media engagement is another powerful tool. Schools can create dedicated student communities on platforms like Discord, LinkedIn, or Instagram where students can connect, share experiences, and support one another. Institutions that regularly post interactive content, student highlights, and live Q&A sessions see stronger student participation.

Additionally, peer mentorship programs help students build support networks that enhance their academic and personal experiences. New students, especially freshmen, often struggle with the transition to college life. Pairing them with experienced peers who can guide them through academic and social challenges creates a sense of stability and reassurance, leading to increased persistence.

Finally, experiential learning opportunities, such as service-learning projects, research collaborations, and internships, allow students to see the real-world value of their education. When students feel that their coursework directly impacts their future career prospects, they are more likely to remain engaged and committed to completing their studies.

Example: As part of their Student Life Program, the University of Toronto offers Mentorship and Peer Programs to increase student engagement, keeping them invested in both their studies and social lives at U of T, in turn, supporting student retention. In this video, they make the voices of their student body heard, allowing them to express just how the Mentorship and Peer Support programs at U of T have impacted their education. When promoting your student engagement initiatives, try to leverage student testimonials for better relatability and credibility.

Source: U of T Student Life | YouTube

6. Utilizing Data-Driven Insights to Address Student Challenges

Predictive analytics and student data tracking allow institutions to identify at-risk students and intervene early. By analyzing factors such as attendance, engagement levels, and academic performance, schools can proactively reach out to students who may be struggling. Automated alerts and personalized advising sessions ensure students receive timely support tailored to their individual needs.

In addition to tracking academic performance, you can use data insights to improve curriculum design and support services. For example, if a large number of students are struggling with a specific course, faculty can adjust the syllabus, provide supplemental learning materials, or offer additional tutoring sessions.

Schools can also analyze patterns of student engagement in extracurricular activities and campus events to determine what initiatives are most effective in fostering a sense of community. By using data to refine support systems continuously, institutions can create a proactive, student-centric approach that minimizes dropouts and maximizes success.

7. Enhancing Financial Aid Awareness and Support

Financial difficulties are one of the biggest reasons students leave college before completing their programs. Many students are unaware of the full range of financial aid options available. Your school’s marketing team can provide students access to vital scholarships, grants, and payment plans. Institutions should regularly communicate financial aid opportunities through social media, email campaigns, and student portals to alleviate financial stress and keep students enrolled.

Example: Unfortunately, many students leave their education behind due to their financial situations. Surely, some of these students are unaware of the financial assistance options available to them. To boost student retention, let your community know you can help them invest in their futures. Here, Queen Beauty Institute promotes its financial aid programs on social media, letting students know that support is available should they need it.

Source: Queen Beauty Institute Instagram

8. Promoting a Flexible and Inclusive Learning Environment

Flexibility is key to student retention in higher education, particularly for non-traditional students balancing work, family, and school. Online learning options, hybrid models, and asynchronous coursework can make higher education more accessible. Schools should highlight these flexible learning opportunities in their marketing materials, emphasizing how they accommodate diverse student needs and lifestyles.

In addition to offering different learning formats, you can provide adaptive scheduling options that allow students to select courses that fit their personal and professional commitments. Some colleges have introduced weekend or evening classes to serve students with full-time jobs or family obligations. Additionally, having a robust support system for online students, such as virtual study groups, 24/7 tech support, and faculty office hours, ensures they receive the same level of engagement as in-person learners.

Another important aspect of fostering inclusivity is providing accessible resources for students with disabilities. Ensuring that digital learning platforms are compatible with screen readers, offering captioned lecture videos, and creating inclusive classroom environments can greatly enhance the learning experience. You can also implement specialized advising services to assist students in navigating academic and personal challenges, further reinforcing your commitment to diversity and inclusion.

Example: Here, the Academy of Learning Career College introduces students to its Integrated Learning System, an educational resource designed to put students “in the driver’s seat of their learning experience”. It fosters flexibility and was created with many learning styles and neurodiversity in mind. Make it known how your school aims to meet students where they are.

Source: The Academy of Learning Career College | YouTube

9. Encouraging Faculty-Student Engagement

Professors play a crucial role in retaining students. Meaningful connections between students and faculty members can significantly impact a student’s decision to persist in their studies. Your marketing team can facilitate this by spotlighting faculty members in newsletters, creating video content featuring faculty mentorship stories, and promoting faculty office hours as a key resource.

Institutions can also encourage faculty to take an active role in student success by implementing early intervention programs. If a professor notices a student struggling, they can reach out with personalized support or recommend tutoring services. Additionally, fostering a culture of open communication through regular check-ins, discussion forums, and one-on-one mentorship opportunities helps build trust and rapport between faculty and students.

Another approach is incorporating faculty-led engagement opportunities such as research projects, community outreach programs, and interdisciplinary collaborations. When students work closely with faculty on meaningful academic projects, they feel more invested in their studies and are less likely to disengage. Schools that promote faculty involvement as a cornerstone of student support will see stronger connections, higher levels of academic motivation, and improved retention rates.

10. Establishing Clear Pathways for Student Success

Students are more likely to stay enrolled when they clearly understand their academic roadmap. Schools should provide structured academic pathways, regular progress check-ins, and advising support to help students navigate their journey efficiently. Marketing teams can assist by crafting student success stories highlighting how structured pathways have helped past students graduate on time and achieve their goals.

In addition to offering clear course sequences, institutions can provide academic planning workshops that help students map out their degree completion plan. Schools should also ensure that students have easy access to academic advisors who can guide them in selecting courses aligned with their career goals. By integrating digital tools such as degree audit software, students can track their progress and receive real-time updates on their academic standing.

Offering flexible course options, such as summer sessions or online alternatives, can further help students stay on track and avoid delays in graduation. When students feel they are making steady progress, they are more likely to stay motivated and complete their degrees successfully.

How to Improve Student Retention With a Comprehensive Marketing Strategy

How to improve student retention? A comprehensive marketing strategy should involve consistent engagement with students through multiple touchpoints, addressing common concerns before they lead to dropout. By implementing strategic communication, financial aid awareness, community-building initiatives, and academic support, you can foster an environment where students feel valued and encouraged to complete their education.

At Higher Education Marketing, we specialize in crafting tailored marketing strategies that attract students and keep them engaged throughout their academic journey. HEM specializes in student retention strategies that drive measurable success. Let’s craft a marketing plan that keeps students engaged from enrolment to graduation. that fosters long-term student success.

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Frequently Asked Questions

Question: What is retention marketing?

Answer: Retention marketing is the strategic use of targeted campaigns, communication, and engagement initiatives that keep current students enrolled and actively involved in their educational journey.

Question: How to improve student retention?

Answer: A comprehensive marketing strategy should involve consistent engagement with students through multiple touchpoints, addressing common concerns before they lead to dropout. By implementing strategic communication, financial aid awareness, community-building initiatives, and academic support, you can foster an environment where students feel valued and encouraged to complete their education.

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March 26, 2025
The Leadership Skills Presidents Need Right Now: The Key

As college presidents face increasing scrutiny from state and national lawmakers, building a strong cabinet-level team is critical, according to Jorge Burmicky, assistant professor in education leadership and policy studies in the School of Education at Howard University.

Burmicky is one of three researchers who identified the core competencies of the modern college presidency. In a recent episode of The Key, Inside Higher Ed’s news and analysis podcast, Burmicky noted, “There’s always been a lot of pressure to be a college president, but it really has become an impossible job.”

A new leader’s ability to assemble a strong team as soon as they start the job will help fill gaps in their individual skill sets, he said. “It’s not if an emergency happens—it’s when it happens, and you have to have a good team that is going to have your back that you trust and can help you in those areas where you don’t feel as confident.”

College presidents rated trustworthiness as the most important competency for effective leadership in higher education; however, students surveyed for Inside Higher Ed’s annual Student Voice survey ranked presidents among the least trusted people on their campus.

Burmicky isn’t surprised by this gap between presidents’ intentions and students’ perceptions. “Presidents work really hard to build trust, and you would think that because they’re working so hard and they value it so greatly that we would see a narrower difference,” he said. “But the reality is that so much of the communication that goes to different constituents varies. We’re in an era when students really want to understand what’s happening right now.”

Blame for structural issues that are beyond the president’s control—like the botched FAFSA rollout—often falls at the feet of presidents and other institutional leaders, Burmicky added. “There’s clearly a lot of resentment.”

Students are just one group of constituents college presidents must build trust with, however. Declining trust in higher education in general is one of Burmicky’s biggest concerns for the sector. Better communicating how institutions operate would help address public distrust, he said.

“We like to point fingers at the president, but the reality is there are [more people] than just the president who make decisions at a university—there’s also the Board of Trustees or the Board of Regents.”

Listen to the full interview between Jorge Burmicky and Sara Custer, editor in chief at Inside Higher Ed, and find more episodes of The Key here.

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March 13, 2025
Key takeaways from OCR’s Title VI FAQ clarification
Over the last two weeks, FIRE wrote twice about the Department of Education’s Office for Civil Rights’ recent “Dear Colleague” letter, asking for more clarity about how OCR plans to enforce Title VI. This weekend, OCR began to provide much-needed clarity through a “Frequently Asked Questions” document, and promised to update the FAQ as needed.

While the FAQ document answers key questions, including addressing some points FIRE raised, one more item still needs to be addressed: OCR should expressly incorporate the Supreme Court’s hostile environment harassment standard articulated in Davis v. Monroe County Board of Education when evaluating whether institutional programming creates a hostile environment.

Key clarifications from the FAQ:
- OCR echoed Attorney General Pam Bondi’s Feb. 5 memo, confirming that institutional cultural celebrations or historical observations such as Black History Month and International Holocaust Remembrance Day do not violate Title VI.
  
  FIRE analysis: We advised colleges not to “overcomply” and prematurely cancel university cultural celebrations. Those that have cancelled events, including Grand View University in Iowa, should restore them.
- The FAQ distinguishes between K-12 classrooms and higher education classrooms, acknowledging that college discussions and coursework on race-related issues are less likely than K-12 programs to create a racially hostile environment.
  
  FIRE analysis: This is a win for academic freedom and free expression in higher education. OCR correctly notes the difference between the environs of K-12 and college classrooms — the latter being precisely where difficult discussions should take place. President Trump’s Jan. 21 executive order on DEI also explicitly protected higher education classroom instruction, an exception FIRE has long sought when government actors have attempted to reform campus DEI bureaucracies.
Other parts of the FAQ leave room for additional clarification, particularly regarding the standard for determining when race-related speech can violate Title VI.

While FIRE does not take a position on affirmative action or other race-conscious practices at institutions, OCR’s interpretation of Title VI and the Students for Fair Admissions cases prohibits institutions from maintaining policies or practices that treat students differently based on their race. As the Feb. 14 “Dear Colleague” letter states:

If an educational institution treats a person of one race differently than it treats another person because of that person’s race, the educational institution violates the law. Federal law thus prohibits covered entities from using race in decisions pertaining to admissions, hiring, promotion, compensation, financial aid, scholarships, prizes, administrative support, discipline, housing, graduation ceremonies, and all other aspects of student, academic, and campus life. Put simply, educational institutions may neither separate or segregate students based on race, nor distribute benefits or burdens based on race.

It’s one thing for OCR to address institutional conduct in its policies or programs — prohibiting the distribution of benefits or the imposition of burdens based on race — but quite another to regulate institutional speech in programs. The FAQ would benefit from additional clarity on how the Supreme Court’s Davis decision applies to institutional speech, including mandatory trainings and institutionally sponsored events or programming.

OCR should explicitly confirm that when evaluating whether an institution has created a hostile environment, it will only consider conduct that is “so severe, pervasive, and objectively offensive that it effectively bars the victim’s access to an educational opportunity or benefit” as rising to that level. Expressly mentioning the hostile environment harassment standard as articulated in Davis in future FAQ updates would help institutions better understand the difference between unlawful conduct and protected expression. OCR’s clarifications thus far are useful, but it must make this distinction clear going forward.
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March 3, 2025
Phone-free multi-factor authentication is key to K12 cybersecurity strategy
As cyber threats against educational institutions continue to rise, the need to protect sensitive data and maintain secure, accessible learning environments is more crucial than ever. Authentication has always been a cornerstone of cybersecurity, but traditional methods are proving insufficient. For educational institutions facing unique challenges, deviceless authentication (which doesn’t require a cell phone) is emerging as an innovative solution, allowing schools to secure their networks without requiring users to have access to physical devices. Identity Automation’s RapidIdentity platform offers versatile deviceless options, including WebAuthn and Pictograph, which deliver robust, device-free authentication tailored to the needs of schools.

Why Authentication Matters in Education Today

With sensitive student data, health records, and other critical information at stake, cybersecurity in schools is a priority. Federal agencies like the Cybersecurity and Infrastructure Security Agency (CISA) and the Department of Education (ED) have increasingly emphasized the need for multi-factor authentication (MFA) as an essential security measure. They urge schools to strengthen their defenses with MFA, advocating for security standards that go beyond passwords. Guidance from federal government’s K-12 Cybersecurity Act and the Department of Education’s resources on protecting student privacy provide best practices guidelines, but implementing MFA in education brings its own challenges.

Access to physical devices isn’t universal in education, and institutions are increasingly adopting device restrictions. Many students do not own personal devices, while others may be prohibited from using them on campus. Teacher unions often object to districts requiring teachers to use their personal phones for school activities. This is where deviceless authentication becomes critical: it enables every user to securely access school systems without needing an additional device, creating a seamless, secure experience for students and staff alike.

Trends in Deviceless Authentication

Across sectors, authentication methods are evolving to increase security while minimizing reliance on devices, passwords, and other traditional methods. Here are a few key trends:
1. WebAuthn for Passwordless Security: WebAuthn is a leading technology enabling secure, passwordless authentication across platforms. By using biometric sensors or hardware keys, WebAuthn eliminates the need for passwords entirely. For schools, WebAuthn provides a versatile deviceless solution by allowing users to authenticate through built-in or connected hardware options on any device available in the school setting, such as a laptop or desktop computer.
2. Pictograph Authentication for Visual Simplicity: Pictograph offers a unique, highly accessible way to authenticate by allowing users to choose and memorize a series of images rather than passwords or device-based codes. This method is ideal for students of all ages, as it does not require any device ownership and is easy for younger users to remember. Pictograph aligns well with educational environments, where students can log in quickly without needing a phone or other hardware.
3. Adaptive and Contextual MFA: Adaptive authentication adjusts security requirements based on factors like user location or behavior, providing extra layers of security without requiring a device. Schools benefit from these dynamic adjustments, allowing students and teachers to access resources with minimal friction while ensuring that the security adapts to higher-risk scenarios.
4. Zero-Trust Frameworks: Educational institutions increasingly adopt Zero Trust models, which prioritize strict identity verification at every access point. Deviceless options like WebAuthn and Pictograph fit seamlessly into this framework, making it possible for schools to implement Zero-Trust principles even in challenging environments where users may not have access to dedicated devices.
RapidIdentity’s Deviceless Authentication Solution

At Identity Automation, we understand the unique security needs in education and the critical importance of balancing secure access with usability. Our RapidIdentity platform is designed to provide flexible, deviceless authentication options, including WebAuthn and Pictograph, that address the specific challenges of school districts.
- WebAuthn Integration: WebAuthn allows users to authenticate with cryptographic keys generated by their devices, such as biometric sensors or security keys. RapidIdentity’s support for WebAuthn enables schools to offer passwordless, device-independent security that fits naturally within classroom settings. Whether a student is using a computer lab or a shared school device, WebAuthn provides a frictionless and secure way to log in without needing to rely on personal devices.
- Pictograph for Visual Authentication: Designed with younger students and device-limited environments in mind, RapidIdentity’s Pictograph feature offers a user-friendly alternative to traditional authentication methods. Instead of entering a password or using an SMS code, students can select a personalized sequence of images. This solution is particularly useful for younger students who may struggle with text-based passwords or who lack access to personal devices, providing an easy-to-remember and device-free way to log in securely.
- Role-Based Access and Adaptability: With thousands of students, teachers, and staff accessing systems daily, RapidIdentity’s platform provides adaptable, role-based access specifically designed for educational institutions. Users are only prompted for higher levels of authentication when necessary, reducing friction while enhancing security. Deviceless options like WebAuthn and Pictograph make this process even smoother by offering flexible solutions that require no additional hardware for authentication.
- Compliance and Federal Mandates: RapidIdentity’s solutions are built to help schools align with federal guidelines, offering a secure yet flexible way to implement MFA without compromising accessibility. With deviceless options, schools can protect student data and meet cybersecurity mandates without requiring users to carry devices, making compliance achievable for districts of all sizes and means.
- Scalability and Cost-Effectiveness: Schools can avoid the high costs of purchasing, deploying, and managing hardware tokens or mobile-based authentication solutions by using RapidIdentity’s deviceless authentication. For cash-strapped districts, the ability to secure their environments without extensive device investments is a game-changer, offering schools a highly scalable and economically feasible solution.
Partnering with Identity Automation for a Safer Future

In a landscape where cyber threats are increasingly sophisticated, RapidIdentity’s deviceless authentication options, including WebAuthn and Pictograph, stand as versatile and powerful tools in an educational institution’s security arsenal. With Identity Automation, school districts can confidently adopt robust, compliant, and user-friendly authentication solutions designed specifically for the education sector.

To explore how RapidIdentity can strengthen your school’s cybersecurity posture, reach out to Identity Automation today. Our team is ready to help you navigate these challenges and implement solutions that keep your data secure while making authentication easy for every user. Contact us to learn more about deviceless authentication and other ways RapidIdentity can empower your school with comprehensive, modern security.
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February 18, 2025
A California community college begins to heal: The Key

The No. 1 lesson about disaster relief Ryan Cornner would give college presidents is: do scenario training.

The president of Glendale Community College said he and his team were working on emergency preparedness training with new managers when the L.A. wildfires started.

“We were actually planning a tabletop exercise for spring, and boy, did we get a tabletop exercise. It was just real,” Cornner said in the latest episode of The Key, Inside Higher Ed’s news and analysis podcast.

GCC serves 24,000 students from its campus about five miles from where the Eaton fire burned. Dozens of the college’s students and employees lost their homes, and many more were displaced for more than a week. GCC has expanded its efforts to provide access to basic needs for its students and has recognized that its part-time adjunct faculty need the most support.

While providing food and housing support or giving students laptops has been a general principle of the community college system, Cornner says a new need in this emergency is coming from employees.

“As an employer, we think that the real focus is making sure that the workplace has what it needs and making sure people feel supported in their work. But when someone has just lost their home, it brings an added element of ‘what should we do as a community?’”

Inside Higher Ed reported on GCC’s immediate emergency response in January and wanted to reach out to the institution again to check in on its recovery.

Cornner said institutions can support their communities by investing in the future workforce of first responders and by providing a safe campus for secondary school students whose schools were destroyed in the fires.

Listen to this episode of The Key here, and click here to find out more about The Key.

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February 14, 2025
What’s New at InsightsEDU 2025? Key Updates You Won’t Want to Miss
With InsightsEDU 2025 just around the corner, we’re excited to share some of the key updates and new features coming to this year’s conference, happening February 12-14, 2025 in New Orleans, Louisiana. As the premier conference for higher education marketing and enrollment management, this year’s event promises to be our most engaging yet. Attendees can expect immersive experiences, innovative sessions, and exceptional speakers, all aimed at equipping higher education leaders with the skills and strategies needed to serve today’s Modern Learners. From the welcome reception to our new customized workshop experience, InsightsEDU 2025 is full of exciting opportunities. Read on to see what’s in store!

This year, we’re embracing the vibrant culture of New Orleans with the Bourbon Street Bash, a celebration that will give attendees the perfect opportunity to unwind, network, and experience NOLA in style. The evening will kick off with a second-line parade, leading attendees through the historic streets of New Orleans to the iconic Bourbon Vieux venue. With a live jazz performance, this event promises to be a memorable way to start an exciting conference experience with the higher ed community.

For the first time, InsightsEDU is offering a hands-on, interactive workshop led by Dr. Jodi Blinco, Vice President of Enrollment Management Consulting at EducationDynamics.

The workshop, “Unlocking Enrollment Success: A Customized Consulting Workshop Experience,” is designed specifically for higher education leaders who want to explore the complexities of enrollment models. The workshop provides an opportunity to enhance strategies for attracting, enrolling, and retaining students.

This session will foster focused discussions, tailored insights, and actionable takeaways, allowing attendees to apply the knowledge gained from the conference directly to their own enrollment strategies.

This year, we are excited to welcome Po-Shen Loh, an acclaimed entrepreneur, mathematician, and Carnegie Mellon University professor, to the InsightsEDU stage.

His keynote session, “The Power of Reinvention: Unlocking Innovation to Inspire Action,” will challenge attendees to rethink problem-solving, leadership, and innovation in the ever-evolving higher education landscape. Drawing from his diverse experiences in academia and social entrepreneurship, Po-Shen Loh will explore how institutions can apply startup strategies to innovate and create programs that resonate with students’ needs. His unique experiences throughout higher ed and entrepreneurship make him uniquely qualified to address the conference’s innovative goals and inspire strategies for institutions looking to drive meaningful change.

Expect to hear from top industry leaders at InsightsEDU, with companies such as EY Parthenon, Slate, Google, Meta, and Reddit, joining to share their expertise in digital engagement, advertising, and marketing strategies. These sessions will help institutions stay ahead of emerging trends, enhance their online presence, and develop strategies to connect with students in innovative ways. Attendees will gain exclusive insights into how leading platforms are shaping the future of student engagement and higher education marketing.
With RW Jones Agency recently becoming a part of the EducationDynamics team, InsightsEDU 2025 will feature even more expert-led sessions and strategic insights. RW Jones Agency’s expertise in public relations, crisis communications, and higher education marketing is sure to provide valuable perspectives for attendees.

Here are some of the key sessions featuring RW Jones Agency’s team:

A Roadmap to Marketing Transformation: Learn how to implement a marketing maturity model to enhance strategy, optimize resources, and gain real results for your MarCom division. This session will provide insights from experienced professionals who have successfully implemented maturity models to drive impactful results at institutions.

A Behavior-Informed Approach to Prospective Student Engagement: Discover how student personas can transform outreach efforts. Building on insights from a recent nationally representative survey of high schoolers, this session explores students’ primary motivations and factors surrounding decision making, offering key insights for higher ed marketers, communicators, and enrollment leaders.

Lights, Camera, Connections: How to Produce Compelling Videos That Connect: Join Karolyn Pearson, a former network news producer, and Morgan Aguilar, a former TV reporter, for an exciting session on crafting engaging and authentic visual storytelling to captivate student audiences and enhance your institution’s brand.

The Art and Science of Why People Care: Learn how to create audience-centered messaging that aligns with students’ values, increases engagement, and builds lasting relationships while authentically marketing your brand.

From Interest to Enrollment: Building Real Student Connections on Social Media: Explore the latest tactics and insights to address an evolving social media landscape and cater to Gen Z and Millennial audiences. This session will explore the latest trends, engagement strategies, and creative tools to foster meaningful interactions on social media that lead to enrollment.

With an impeccable lineup of sessions, RW Jones Agency’s expertise will provide valuable new perspectives at InsightsEDU 2025, ensuring that attendees leave with actionable strategies to better connect and serve Modern Learners.
With immersive experiences, groundbreaking discussions, and an incredible lineup of speakers and sessions, this year’s conference is shaping up to be the best one yet. Whether you’re looking to refine your enrollment strategy, explore new marketing tactics, or simply connect with industry leaders, InsightsEDU 2025 is the place to be for higher education professionals.

We look forward to seeing you at InsightsEDU 2025!
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January 31, 2025
Study Reveals Key Factors Driving Student College Choice in 2025

A comprehensive new study by education research firm EAB has identified the most influential factors shaping how students choose colleges, with academic program variety, campus safety, and student organizations emerging as the top three drivers of student attraction.

The research, analyzing data from U.S. four-year colleges, found that schools offering a wider range of majors see significantly higher student interest, with each additional program contributing to increased application and enrollment rates. Campus safety measures and the number of available student organizations were also found to be major factors in students’ decision-making process.

“What’s particularly interesting is how these factors play out differently across institution types,” said Dr. Ryan Gardner-Cook, the project director. “For example, smaller schools gain more from incremental improvements in campus amenities and academic offerings compared to larger institutions.”

The study also revealed that affordability remains a critical factor, especially for first-generation and low-income students. Schools with lower net prices and stronger financial aid packages showed notably higher attraction rates among these demographics.

Environmental factors like climate and location also play a significant role. Schools in temperate climates and growing urban areas generally showed stronger appeal to prospective students. State-level political environments were found to increasingly influence student choice as well.

The research identified nine distinct “institutional personas” ranging from “Accessible Education Anchors” to “Rigorous Academic Giants,” each with unique characteristics and challenges in attracting students. This classification system aims to help institutions better understand their competitive position and develop more effective recruitment strategies.

For institutions looking to improve their student attraction, the study recommends focusing on controllable factors like admissions processes, student life offerings, and academic programs while finding ways to mitigate challenges related to location or cost.

The findings come at a crucial time as higher education institutions face evolving student preferences and increasing competition for enrollment.

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January 27, 2025
Daring students to take risks and be wrong is key to solving the campus culture wars

Goodbye then, the Higher Education (Freedom of Speech) Act parts A3, A4, A7 and parts of A8 – we hardly knew you.

The legal tort – a mechanism that seemed somehow to be designed to say “we’ve told the regulator to set up a rapid alternative mechanism to avoid having to lawyer up, but here’s a fast track way to bypass it anyway”, is to be deleted.

The complaints scheme – a wheeze which allowed an installed Director for Freedom of Speech and Academic Freedom to rapidly rule on whatever it was that the Sunday papers were upset about that week – will now be “free” (expected) to not take up every dispute thrown its way.

Students themselves with a complaint about a free speech issue will no longer have to flip a coin between a widely respected way of avoiding legal disputes and an untested but apparently faster one operated by the Director which was to be flagged in Freshers’ handbooks. The OIA it is.

Foreign funding measures – bodged into the act by China hawks who could never work out whether the security services, the Foreign Office or the Department for Education were more to blame for encouraging universities to take on Chinese students – will now likely form part of the revised “Foreign Influence Registration Scheme” created by the National Security Act 2023.

A measure banning universities from silencing victims of harassment via a non-disclosure agreement will stay, despite OfS saying it was going to ban NDAs anyway – although nobody seems able to explain why their use will still be fine for other victims with other complaints.

And direct regulation of students’ unions – a measure that had somehow fallen for the fanciful idea that their activities are neither regulated nor controlled by powerless university managements and the Charity Commission – will also go. The “parent” institution will, as has always been the case, revert to reasonably practicable steps – like yanking its funding.

As such, save for a new and vague duty to “promote” free speech and academic freedom, the new government’s intended partial repeal of legislation that somehow took the old one two parliaments to pass – a period of gestation that always seemed more designed to extend the issue’s prevalence in the press than to perfect its provisions – now leaves the sector largely back in the framework it’s been in for the best part of 40 years.

That the Secretary of State says that all of the above is about proceeding in a way that “actually works” will raise an eyebrow from those who think a crisis in the academy has been growing – especially when the government’s position is that the problem to be fixed is as follows:

In a university or a polytechnic, above all places, there should be room for discussion of all issues, for the willingness to hear and to dispute all views including those that are unpopular or eccentric or wrong.

Actually, that was a quote from Education Secretary Keith Joseph in 1986, writing to the National Union of Students over free speech measures in the 1986 act. But Bridget Phillipson’s quote wasn’t much different:

These fundamental freedoms are more important—much more important—than the wishes of some students not to be offended. University is a place for ideas to be exposed and debated, to be tried and tested. For young people, it is a space for horizons to be broadened, perspectives to be challenged and ideas to be examined. It is not a place for students to shut down any view with which they disagree.

The message for vice chancellors who fail to take this seriously couldn’t have been clearer – “protect free speech on your campuses or face the consequences”. But if it’s true that for “too long, too many universities have been too relaxed about these issues”, and that “too few took them seriously enough” – what is it that that must now change?

Back to the future

There is no point rehearsing here the arguments that the “problem” has been overblown, centring on a handful of incidents in a part of the sector more likely to have been populated by the lawmakers and journalists whose thirst for crises to crack down on needs constant fuel. And anyway, for those on the wrong end of cancellation, the pain is real.

There is little to be gained here from pointing out the endless inconsistencies in an agenda that seemed to have been designed to offer a simplistically minimalist definition of harassment and harm and a simplistically maximalist definition of free speech – until October 7th 2023 turned all that on its head.

There isn’t a lot of benefit in pointing out how unhelpful the conflation between academic freedom and freedom of speech has been – one that made sense for gender-critical academics feeling the force of protest, but has been of no help for almost anyone involved in a discipline attempting to find truth in historic or systemic reasons for other equality disparities in contemporary society.

Others write better than me, sometimes in ways I don’t recognise, sometimes in ways I do, about the way in which the need to competitively recruit students, or keep funders happy, or to not be the victim of a fresh round of course cuts inhibits challenge, drains the bravery to be unpopular, and is the real cause of a culture of “safetyism” on campus.

And while of course it is the case that higher education isn’t what it was – which even in its “new universities” manifestations in the 1960s imagined small parts of the population engaging in small-group discussions between liberal-minded individuals able to indulge in activism before a life of elitism – I’ve grown tired of pointing out that the higher education that people sometimes call for isn’t what it is, either.

What I’m most concerned about isn’t a nostalgic return to elite HE, or business-as-usual return to whatever it was or wasn’t done in the name of academic freedom or freedom of speech in a mass age – and nor is it whatever universities or their SUs might do to either demonstrate or promote a more complex reality. I’m most concerned about students’ confidence.

The real crisis on campus

Back in early 2023, we had seen surveys that told us about self-censorship, pamphlets that professed to show a culture of campus “silent” no platforming, and polling data that invited alarm at students’ apparent preference for safety rather than freedom.

But one thing that I’d found consistently frustrating about the findings was the lack of intelligence on why students were responding the way they apparently were.

For the endless agents drawing conclusions, it was too easy to project their own assumptions and prejudices, forged in generational memory loss and their own experiences of HE. Too easy to worry about the 14 per cent of undergrads who went on to say they didn’t feel free to express themselves in the NSS – and too easy to guess “why” that minority said so.

As part of our work with our partners at Cibyl and a group of SUs, we polled a sample of 1,600 students and weighted for gender and age.

We found that men were almost ten percentage points higher than women on “very free”, although there was gender consistency across the two “not free” options. Disabled students felt less free than non-disabled peers, privately educated students felt more free than those from the state system, and those eligible for means-tested bursaries were less confident than those who weren’t.

In the stats, those who felt part of a community of students and staff were significantly more likely to feel free to express themselves than those who didn’t – and we know that it’s the socio-economic factors that are most likely to cause feelings of not “fitting in”.

But it was the qualitative comments that stuck with me. Of those ticking one of the “not free” options, one said that because the students on their course were majority white students, they “often felt intimidated to speak about certain things”.

Another said that northern state school students are minorities – and didn’t really have voices there:

Tends to be posher middle class private school educated students who are heard.

Mature students aren’t part of the majority and what I have said in the past tends to get ignored.

Many talked about the sort of high-level technical courses that policymakers still imagine universities don’t deliver. “Engineering doesn’t leave much room for opinion like other courses”, said one. “Not a lot of room in my degree for expression” said another.

And another gave real challenge to those in the culture wars that believe that all opinions are somehow valid:

My course doesn’t necessarily allow me to express my freedom as everything is researched based with facts.

Ask anyone that attempted to run a seminar on Zoom during Covid-19, and you get the same story – switched-off cameras, long silences, students seemingly afraid to say something for fear of being ostracised, or laughed at, or “getting it wrong”.

As a former SU President put it on the site in 2023:

This year there have been lecture halls on every campus stacked with students who don’t know how to start up a conversation with the person sat next to them. There were emails waiting to be sent, the cursor flashing at the start of a sentence, that the struggling student didn’t know how to word… This question is whether or not the next generation is actually being taught how to interact and be comfortable in their own skin… They have to if they’re claiming to.

Freedom from fear?

The biggest contradiction of all in both the freedom of speech and academic freedom debates that have engulfed the sector in recent years was not a lack of freedom – it was the idea that you can legislate to cause people to take advantage of it:

In lectures and seminars there is often complete silence. The unanimity of asking a question or communicating becomes daunting when you’re the only one.

Fear you’ll be laughed at or judged if you get it wrong

In terms of lectures, the students in my class feel shy to share opinions which affects me when I want to share.

Again this is a personal thing I don’t often like expressing my points of view in person to people I don’t know very well. Also they probably won’t be listened to so I don’t see the point.

I feel very free amongst my other students in our WhatsApp groups (not governed by the university). However, freedom of expression in support sessions often ends up not occurring as everyone is anxious due to how the class has been set up.

Once in class I simply got one word mixed up with another and the lecturer laughed and said. ‘yes…well…they do mean the same thing so that has already been stated.’ Making me and also my fellow students reluctant to ask any questions at all as we then feel some questions are ridiculous to ask. How are we to express our thoughts if we feel we will be ridiculed or made to feel ridiculous?

For those not on programmes especially suited to endless moral and philosophical debates, a system where the time to take part in extracurriculars is squeezed by part-time work or public transport delays is not one that builds confidence to take part in them.

The stratification of the sector – where both within universities and between them, students of a particular type and characteristic cluster in ways that few want to admit – drives a lack of diversity within the encounters that students do have in the classroom.

And even for those whose seminars offer the opportunity for “debate”, why would you? Students have been in social media bubbles and form political opinions long before they enrol. And Leo Bursztyn and David Yang’s paper demonstrates that people think everyone in their group shares the same views, and that everyone in the outgroup believes the opposite.

As Harvard political scientist David Deming argues here:

Suppose a politically progressive person offers a commonly held progressive view on an issue like Israel-Palestine, affirmative action, or some other topic. Fearing social sanction, people in the out-group remain silent. But so do in-group members who disagree with their group’s stance on that particular issue. They stay silent because they assume that they are the only ones in the group who disagree, and they do not want to be isolated from their group. The only people who speak up are those who agree with the original speaker, and so the perception of in-group unanimity gets reinforced.

Deming’s solution is that universities should tackle “pluralistic ignorance” – where most people hold an opinion privately but believe incorrectly that other people believe the opposite.

He argues that fear of social isolation silences dissenting views within an in-group, and reinforces the belief that such views are not widely shared – and so suggests making use of classroom polling tech to elicit views anonymously, and for students to get to know each other privately first, giving people space to say things like “yes I’m progressive, but my views differ on topic X.”

Promoting free speech?

Within that new “promote” duty, it may be that pedagogical innovation of that sort within the curriculum will make a difference. It may also be that extracurricular innovation – from bringing seemingly opposed activist groups on campus together to listen to each other, through to carefully crafted induction talks on what free speech and academic means in practice – would help. Whether it’s possible to be positive about EDI in the face of the right to disagree with it remains to be seen.

Upstream work on this agenda might help too – it’s odd that a “problem” that must be partly about what happens in schools and colleges is never mentioned in the APP outreach agenda, just as it’s frustrating that the surface diversity of a provider is celebrated while inside, the differences in characteristics between, say, medical students and those studying Business and Management are as vast as ever.

Students unions – relieved of direct scrutiny on the basis that they are neither “equipped nor funded” to navigate such a complex regulatory environment – might argue that the solution is to equip them and fund them, not remove the regulation. They might also revisit work we coordinated back in 2021 – much of which was about strengthening political debate in their own structures as a way to demonstrate that democracy can work.

Overall, though, someone somewhere is going to get something wrong again. They’ll fail to act to protect something lawful; or they’ll send a signal that something was OK, or wrong, when they should have decided the opposite.

As such, I’ve long believed that the practice of being “wrong” needs to be role-modelled as strongly as that of being right. If universities really are spaces of debate and the lines between free speech and harassment are contested and context-specific, the sector needs to find a way to adjudicate conflict within universities rather than leaving that to the OIA, OfS, the courts or that other court of public opinion – because once it gets that far, the endless allegations of “bad faith” on both sides prevent nuance, resolution and trust.

Perhaps internal resolution can be carried out in the way we found in use in Poland on our study tour, using trusted figures appointed from within – and perhaps it can be done by identifying types of democratic debate within both academic and corporate governance that give space to groups of staff and students with which one can agree or disagree.

If nothing else, if Arif Ahmed is right – and “speech and expression were essential to Civil Rights protestors, just as censorship was their opponents’ most convenient weapon”, we will have to accept that “nonviolent direct action seeks to… dramatize an issue that it can no longer be ignored” – and it has as much a place on campus as the romantic ideals of a seminar room exploring nuance.

Lightbulb moments need electricity

But even if that helps, I’m still stuck with the horse/water/drink problem – that however much you promote the importance of something, you still need to create the conditions to take up what’s on offer. What is desired feels rich – when the contemporary student experience is often, in reality, thin. What if the real problem isn’t student protest going too far, but too few students willing to say anything out loud at all?

Students (and their representatives) left Twitter/X/Bluesky half a decade ago, preferring the positivity of LinkedIn to being piled-onto for an opinion. Spend half an hour on Reddit’s r/UniUK and you can see it all – students terrified that one wrong move, one bad grade, one conversation taken the wrong way, one email to a tutor asking why their mark was the way it was – will lead to disaster. The stakes are too high, and the cushion for getting anything wrong too thin, to risk anything.

Just as strong messages about the importance of extracurricular participation don’t work if you’re holding down a full-time job and live 90 minutes from campus, saying that exploring the nuances of moral and political debate is important will fall flat if you’re a first-in-family student hanging on by a thread.

Much of this all, for me, comes back to time. Whatever else people think higher education is there to do, it only provides the opportunity to get things wrong once the pressure is off on always getting things right. Huge class sizes, that British obsession with sorting and grading rather than passing or failing, precarious employment (of staff and students) and models of student finance that render being full-time into part-time are not circumstances that lead anyone to exploring and challenging their ideas.

Put another way, the government’s desire that higher education offers something which allows horizons to be broadened, perspectives to be challenged and ideas to be examined is laudable. But if it really wants it happen, it does have to have a much better understanding of – and a desire to improve – the hopeless precarity that students find themselves in now.

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January 20, 2025
Key Trends in the Era of the Modern Learner
We are at a pivotal point in higher education, the Era of the Modern Learner. This new era, shaped by evolving technology, changing cultural dynamics, and shifting student priorities, is revolutionizing how colleges and universities engage with students.

Modern Learners are not who they used to be. They are:

Discerning, using data and online resources to thoroughly research programs and institutions.

Highly Informed and Goal-Oriented, demanding personalized experiences tailored to their specific needs.

Focused on ROI, seeking educational options that offer a clear return on investment and equip them with practical skills for future financial viability.

To succeed in the Era of the Modern Learner, institutions must adapt and embrace a Unified Enrollment Approach that seamlessly integrates marketing and communications across the campus, ensuring a consistent brand message reaches all audiences. This means moving beyond traditional demographic-driven strategies and embracing the commonalities that bind today’s diverse student population as Modern Learners.

The 2025 Marketing and Enrollment Management Benchmarks Report offers higher education leaders with the knowledge and insights needed to effectively navigate the landscape.
Key Trends Impacting Higher Education Marketing and Enrollment Management

The Rise of Stealth Applicants

A growing number of students prefer to explore college options privately, submitting applications directly without engaging with admissions offices beforehand. This trend, known as stealth applying, presents a challenge for institutions to connect with these elusive prospects, requiring refined media spending strategies to justify investments and adapt to this evolving application behavior.

Program Demand Shifts

Analysis of site traffic reveals significant shifts in program demand. Healthcare and vocational training programs are experiencing a surge in interest, reflecting a growing societal focus on healthcare careers and a shift towards practical skills and direct employment pathways. Conversely, traditional arts and humanities fields are facing declines, suggesting students are prioritizing fields perceived as more job ready.

The Power of Organic Search

Organic search remains a highly cost-effective way to attract prospective students, with over a third of all education website visits originating from organic search. Institutions need to prioritize website performance and optimize their online presence to capture this valuable traffic source.

Digital Advertising Dominance

Institutions are strategically increasing their investment in digital advertising, particularly across platforms like Google, social media, and mobile video. This shift reflects the Modern Learner’s digital-first consumption habits and the effectiveness of these channels in driving awareness and conversions.

AI-Powered Personalization

AI-powered tools, such as Google’s Performance Max, are transforming how institutions optimize advertising campaigns and personalize content delivery. These tools leverage machine learning to enhance ad performance across multiple Google channels, leading to more efficient and effective outreach.
2025 Key Recommendations for Higher Ed Leaders

Break Down the Walls:
Embrace a unified approach to enrollment that integrates marketing and communication strategies across the entire institution.

Be Transparent and Demonstrate Value:
Prioritize transparency and demonstrate value, providing clear information about costs, program details, and career outcomes.

Go Digital or Go Home:
Develop a robust digital marketing strategy, leveraging the power of organic search, paid advertising, and video content.

Leverage the Power of AI:
Harness the power of AI, utilizing tools like Google Performance Max to optimize campaigns and personalize content delivery.

Stay Agile and Responsive:
Continuously adapt to the evolving needs and preferences of the Modern Learner.

By understanding these trends and proactively adapting strategies, higher education institutions can effectively engage Modern Learners, navigate the evolving landscape, and achieve enrollment success in 2025 and beyond.

For a more in-depth analysis of the current higher education marketing and enrollment landscape, download our comprehensive Marketing and Enrollment Management report. It’s packed with EducationDynamics’ proprietary data, insights and actionable strategies to help you grow enrollment.

EducationDynamics is dedicated to helping colleges and universities navigate these complex challenges. We offer proven solutions to help you implement these key recommendations and achieve your enrollment goals. Contact us today to learn how we can partner with you to reach the Modern Learner and thrive in the evolving higher education environment.
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January 10, 2025
7 Key Considerations When Choosing Cloud Partner for Higher Education

Data privacy and compliance in educational cloud solutions is no more a choice, but a mantra. Colleges and universities can get a lot out of moving to the cloud, but picking the right cloud partner is very important. An effective partner can help organizations improve their processes, improve student experience, and work more efficiently. When your institution decides on a cloud partner, you may have to consider these 7 factors that are discussed in the blog:

Data Privacy and Compliance in Educational Cloud Solutions. Why?

Safeguarding sensitive student and institutional data is an absolute necessity in the field of higher education. It has become a mandate that higher education institutions establish robust privacy and compliance standards, as data breaches have increased by 75% between 2021 and 2023.

To protect data across international boundaries, a trustworthy cloud partner must comply with regulations such as the General Data Protection Regulation (GDPR), the Family Educational Rights and Privacy Act (FERPA), and ISO 27001. To give just one example, research has shown that 63 percent of students give higher priority to educational institutions that exhibit robust data protection measures. By selecting a cloud service that offers encryption, access control, and frequent audits, you are not only meeting a technical necessity; you are also taking a step toward developing trust in a world that is driven by data.

Benefits of Cloud Computing in Higher Education Institutions

How to Choose the Right Cloud Provider for Universities? 7 Factors You Can’t Ignore

1. Solutions Tailored for Higher Education

As said earlier, data privacy and compliance in educational cloud solutions is no longer an option but a necessity. Hence, as a first step, verify that your cloud partner provides solutions that are 100 % tailored to higher education institutions. A standard cloud provider may need to adequately meet the specific requirements of academic settings. Solutions created expressly for higher education to understand the complexity of student information systems, academic administration, and compliance regulations, which help avoid inefficiencies and missed opportunities.

2. Several Deployment choices

To maintain data privacy and compliance in educational cloud solutions, the next important thing to consider is to be open to several deployment choices. Flexibility depends on the capacity to choose among several deployment choices. A cloud partner should provide SaaS deployment methods, and hybrid, managed, and cloud-based solutions so your university may move on its terms. This flexibility guarantees that you can pick the right deployment method that is most suited for you, for your long-term and present requirements of your university.

3. Proven History of Smooth Migrations

It can be hard to move to the cloud, so it’s important to work with a partner who has a history of getting cloud transfers done on time and on budget. Before working with educational institutions, a reliable vendor should have shown that they can handle large-scale migrations with little trouble and no loss of data protection for educational institutions.

4. Expertise in Security and Compliance

Cybersecurity is a significant issue for higher education organizations managing sensitive information. Your cloud partner must implement stringent security protocols, with tight-kint encryption, multi-factor authentication, and routine security assessments. Furthermore, verify their adherence to industry standards and regulations, including GDPR and FERPA, to safeguard your institution’s data and uphold legal compliance.

5. Scalability and Flexibility for Growth

Higher education institutions are continually developing. Your cloud partner must provide scalable solutions that can adapt to your institution’s requirements. Your cloud infrastructure must possess the flexibility to scale up or down seamlessly in response to increased student enrollment, new academic programs, or expanded research efforts, without significant disruptions.

6. Continuous Assistance and Enhancement

Considering data privacy and compliance in educational cloud solutions, selecting a cloud partner that offers ongoing assistance after the initial deployment is a must. Continuous advisory services, system enhancements, and routine performance evaluations are a strict must-have. Note that an effective partner actively optimizes processes and identifies areas for improvement.

7. Dedication to Research and Innovation

Your cloud partner ought to be dedicated to ongoing innovation and development. Seek for suppliers who actively support research and development to improve their products depending on client comments. Constant evolution of a partner will allow your university stay at the forefront of educational technology and enable it to move with the times and meet new problems.

Winding Thoughts Creatrix Campus Advantage

With over a decade of experience, Creatrix Campus provides customized cloud solutions to higher education. We are built with data privacy and compliance in educational cloud solutions. You can streamline operations, improve the student experience, and future-proof your technical infrastructure with our focus on security + scalability + educational institution needs. For continuous support or flexible deployment, Creatrix Campus will help your institution succeed in the cloud!

Ready to transform your institution’s cloud journey? Please contact us today.

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January 9, 2025