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  • Education Dept. Agrees to Push DEI Compliance Deadline

    Education Dept. Agrees to Push DEI Compliance Deadline

    State education agencies are no longer bound to certify their compliance with President Donald Trump’s executive orders and guidance memos banning diversity, equity and inclusion programs in order to continue receiving federal funds—at least for now.

    K-12 school districts were originally required to prove they had met the president’s standard by April 14. But now, as the result of an agreement reached Thursday in a lawsuit, the Department of Education cannot enforce that requirement or enact any penalties until April 24. The move to require school systems to certify their compliance was one of the department’s first actions since releasing the Feb. 14 Dear Colleague letter that declared all race-conscious student programming, resources and financial aid illegal.

    The National Education Association challenged that letter in a lawsuit and then moved for a temporary restraining order to block the certification requirement. (The department notified state educational agencies of the deadline April 3.)

    In addition to not enforcing the certification requirement, the Education Department also agreed not to take any enforcement action related to the Feb. 14 guidance until April 24, though that doesn’t cover any other investigations based on race discrimination.

    The plaintiffs, represented by the American Civil Liberties Union, still want to block the Dear Colleague letter entirely. But they see the agreement as a positive step.

    “This pause in enforcement provides immediate relief to schools across the country while the broader legal challenge continues,” the plaintiffs said in a news release.

    A judge will hold a hearing April 17 to consider the NEA’s motion for a preliminary injunction, which could block the guidance entirely.

    For more information on this case and others, check out Inside Higher Ed’s lawsuit tracker here.

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  • How a Drop in Ph.D. Students Could Affect Colleges

    How a Drop in Ph.D. Students Could Affect Colleges

    Under mounting financial and political pressures, universities have paused or rescinded graduate student admissions on an unprecedented scale, which could create cross-campus ripple effects next fall and beyond.

    The extent of the cuts to the graduate student workforce remains unclear and will vary from institution to institution. But if and when those losses come to pass, experts say that employing fewer graduate students—particularly Ph.D. students, who typically hold years-long research and teaching assistantships—will undermine universities’ broader operations, including undergraduate education, faculty support and the future of academic research, which is reliant on training the next generation of scholars.

    “First and foremost, a reduction in the number of graduate students may threaten that individualized, close attention for undergraduates,” said Julia Kent, vice president of best practices and strategic initiatives at the Council of Graduate Schools.

    That’s because many doctoral students work as teaching assistants, particularly for large introductory undergraduate courses, where they assist with grading, lead discussion sections, help students with assignments and supervise labs.

    “While a professor may be doing the lectures for those courses, they may not seem as approachable or accessible to undergraduates. In those cases, the graduate teaching assistant is the first point of contact for that student. They may go to them for questions or feel more comfortable asking for help with assignment,” said Kent, who added that graduate students also support universities’ learning missions in other ways, too. “They may also help staff in the writing center and support undergraduates writing essays for their classes and provide informal mentoring.”

    ‘Not Sustainable’

    Although colleges and universities haven’t felt the effects of losing a number of those roles yet, Kent said the uncertainty surrounding graduate admissions poses a “real risk” to undergraduate learning.

    If universities do want to maintain smaller class sizes with fewer graduate students, they may rely even more heavily on low-paid contingent faculty, said Rosemary Perez, an associate professor at the Center for the Study of Higher and Postsecondary Education at the University of Michigan.

    “That’s not sustainable for those instructors, who may be teaching five or six classes at multiple campuses and still not making enough to live,” she said. And with fewer graduate students in the pipeline, “we’ll also have fewer people who are trained to be faculty. People are going to retire. Who’s going to teach these college classes that have experience working with college students?”

    Nothing concrete has to happen for people weighing their futures to decide to take a different path where it seems like there may be more stability. Rational humans may decide that’s not the direction they want to go in anymore, and that’s going to be an immediate loss to the field.”

    —Marcel Agüeros, astronomy professor at Columbia University

    And with fewer spots available to prospective graduate students, Perez fears students who don’t attend top-ranked institutions will be the first to disappear from the academic pipeline. That’s because when resources are scarce, “the tendency is to rely on markers of prestige or GRE scores as predictors of success,” she said. “But those aren’t great predictors of what people are capable of doing in their careers.”

    Fewer graduate students will also likely mean a heavier workload for faculty, who in addition to teaching, also rely on them to help with research by assisting in running labs and research groups and co-authoring papers.

    “They help universities’ reputation, but they also help faculty funding prospects by making the faculty more productive, because funding agencies like to see productive faculty. A lot of that labor is happening through graduate students,” said Julie Posselt, a higher education professor at the University of Southern California, which last month revoked outstanding offers for numerous Ph.D. programs, including sociology, chemistry, sociology, molecular biology and religion. “Meanwhile, there’s also plenty of evidence that Ph.D. students are contributing to universities’ research output and are independently advancing knowledge in their respective fields.”

    Impact Will Reach All Fields

    Already, numerous universities across the country have said they’re reducing the number of Ph.D. students in the biomedical sciences as a result of drastic cuts to the National Institutes of Health, which each year sends universities billions of dollars in grants that indirectly and directly support graduate education.

    But it won’t just be those in the biomedical sciences that feel those cuts, especially as colleges downsize their budgets in light of the NIH’s plan to cap the amount of money it gives institutions for indirect research costs, which covers facilities maintenance, compliance with patient safety protocols and hazardous biowaste removal. Although a federal judge has blocked those cuts for now, the Department of Health and Human Services filed an appeal Monday; if the plan takes effect, it will force universities to find other areas they can cut from their budgets to make up the difference.

    “Even if you’re in the humanities, what’s happening right now in federal granting agencies that are far from the humanities has an impact on the humanities, because the overall budget for a university to do things like keep up their infrastructure and keep the lights on will go down,” said Jody Greene, associate campus provost and literature professor at the University of California, Santa Cruz. “And if we also don’t have international students, that’s also going to be a significant budget hit at institutions like ours.”

    International Students at Play

    In addition to drastic cuts in grant funding from the NIH, the National Endowment for the Humanities and the Department of Education, the government has also revoked scores of international graduate students’ visas and detained several others.

    U.S. Secretary of State Marco Rubio has characterized, with little concrete evidence, those students as “lunatics” who came to the United States “not just to study but to participate in movements that vandalize universities, harass students, take over buildings and cause chaos.” The administration is also considering a travel ban affecting 43 countries. (After Trump issued a travel ban for seven countries during his first term, the number of international applicants to U.S. colleges fell 5.5 percent for graduate students, though applications have been on the rebound post-pandemic.)

    But universities worry that targeting international students—who made up nearly one in four incoming graduate students in 2022—will create a chilling effect, cause international student enrollment to plunge and strip institutions of yet another vital revenue source. According to data from the Institute of International Education, 81 percent of international undergraduate students and 61 percent of graduate students completely fund their own tuition.

    Would-Be Ph.D.s Wary

    All this politically driven chaos and financial uncertainty is making graduate school—and a career as a faculty member—a harder sell for students interested in research careers.

    “Up until this year, we’ve been able to tell prospective graduate students that the university will cover the costs of their Ph.D.,” said Marcel Agüeros, an astronomy professor at Columbia University, where the Trump administration has frozen some $650 million in NIH funding. “We want to stay true to that commitment, but we’d be lying if we said that’s going to be 100 percent possible.”

    And even though his department is currently only expecting to offer one fewer Ph.D. slot, Agüeros said the uncertainty over the future of federal funding—and even what areas of research academics are allowed to pursue—is enough to push people out of academia.

    “Nothing concrete has to happen for people weighing their futures to decide to take a different path where it seems like there may be more stability,” he said. “Rational humans may decide that’s not the direction they want to go in anymore, and that’s going to be an immediate loss to the field.”

    And those are the questions would-be graduate students all over the country are asking themselves right now.

    “We don’t have any data yet, but anecdotally, I’m hearing that there are a ton of students who are choosing not to even try to go to graduate school this year and next year because they’re perceiving less funding and support,” said Bethany Usher, immediate past president of the Council on Undergraduate Research and provost at Radford University in Virginia.

    “Those Ph.D. students are the ones who push the boundaries of research,” she added. “They have the newest ideas, and if we reduce those, it will have a generational impact on higher education, industries and communities.”

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  • Key Takeaways From Higher Ed Free Speech Conference

    Key Takeaways From Higher Ed Free Speech Conference

    The University of California National Center for Free Speech and Civic Engagement held its annual virtual #SpeechMatters conference Thursday amid a speech environment that is vastly different and far more fraught than anyone could have imagined even a few months ago. The Trump administration is simultaneously punishing colleges for their failure to clamp down on pro-Palestinian protesters and detaining international students, in some cases for participating in those same protests.

    In her opening remarks, Michelle Deutchman, the center’s executive director, acknowledged as much: “Today we gather at a critical moment for higher education across the nation,” she said. “The role of colleges and universities in our democracy is being questioned. Trust in institutions is shifting. The impact of a historic national election and a year of campus protests continues to unfold.”

    The conference, which featured four panels and 15 speakers with expertise in free speech and higher education, covered not only campus speech but also the broader questions of trust in universities and the knowledge they produce. Here are five key takeaways from the event.

    1. College administrators can’t prevent the chilling effect President Trump’s actions are having on campuses.

    In one session, Deutchman asked Howard Gillman, chancellor at the University of California, Irvine, for 12 years, and Erwin Chemerinsky, dean of the UC Berkeley School of Law, how students can exercise their right to free speech despite the Trump administration’s crackdown on institutions and students alike for purported antisemitic speech.

    Gillman and Chemerinsky found a consensus—one that contradicts the widely held belief that universities should always be forums for political discussion: As long as Trump appears to be punishing individuals for constitutionally protected speech, now may not be the time to encourage students to speak out.

    “When you have an administration that has not yet been constrained by the courts sufficiently, it does create an environment where people might know they have, in theory, legal protections for the activities they engage in, but just because your activity may be protected doesn’t meant that you are not going to be put in a very complicated situation if the government does move forward,” Gillman said. “I don’t want to overstate the amount of reassurance that you can give. A chilling environment is a chilling environment.”

    Chemerinsky said it wasn’t tenable to assure students that he could protect them from the federal government. One student had asked him if the law school could prevent Immigration and Customs Enforcement officers from coming onto campus and detaining students, and Chemerinsky said he had to tell the student that wouldn’t be possible. (In February, Trump rolled back protections that stopped immigration enforcement actions from taking place in certain locations, including on college campuses.)

    “There’s a limit to what we can do to protect students. I don’t want to ever have students have the illusion that we can do more than we can,” he said.

    1. Rebuilding trust in higher ed requires a fundamental shift in culture.

    When discussing the lack of trust in higher education, Steven Mintz, a history professor at the University of Texas at Austin and a columnist for Inside Higher Ed, said the distrust exists not just between the government and colleges, or administrators and faculty, but at all levels of higher education. Students erode trust with faculty when they don’t put effort into their courses, he said. Faculty who care more about their own research and success than their students and institutions likewise fail to build trust with their students and peers. And administrators earn the faculty’s distrust by leaving them out of key decision-making processes.

    It’s all a result of Americans’ shifting view of higher education from a public good to a private one, he argued, with students as the consumers and administrators as the CEOs.

    “It is absolutely imperative that we rebuild trust within our campuses,” he said. “It’s not a matter of policy tweaks; it’s a matter of a fundamental cultural shift.”

    He noted that in his own classes at UT Austin, he has made an effort to help students undertake real-world projects, like building an educational webpage for a local museum. Such efforts position the student not as a consumer, but as a “partner and collaborator and creator of knowledge,” he said. And it shows communities that college instills in its students important skills—and isn’t always just an amorphous ivory tower.

    1. Fast turnover of college leaders is contributing to the lack of public trust.

    In the same panel about trust, multiple speakers touched on the fact that administrative turnover can be a major impediment to trust-building on campus.

    University presidents last, on average, just over five years on the job, which means that most students see at least one presidential turnover in their college career. Each new president must rebuild trust not only with the constituents on their own campus, but also with alumni, government officials, the local community and beyond.

    Short tenures also make it difficult for students and employees to buy in to key university initiatives, considering it’s not uncommon for a new president to scrap the previous administration’s projects in favor of new priorities.

    “Trust is about relationships … and you don’t build trust overnight. You build trust through listening. You build trust through showing up. You build trust through showing proof points. That’s how it happens. So, you can’t build trust when you’re a president that’s been there three months,” said Bobbie Laur, president of Campus Compact, a nonprofit focused on civic and community engagement in higher education. “Some of what we’re facing is the reality of the short tenure of leaders without the necessary support structures to support leaders right now.”

    Saanvi Arora, a UC Berkeley student and the executive director of the Youth Power Project, a nonprofit that encourages young people to participate in public policy, agreed, noting that she has met numerous college students who have no idea what their institution’s president looks like.

    “That’s a huge problem, if you’re not meeting with students directly, showing up to spaces where it really matters for students to see you there,” she said. “It really makes a difference and moves the needle.”

    1. Universities need to do more to stanch the spread of misinformation.

    Misinformation is pervasive in the current vitriolic political environment, according to a panel of experts, but so is anger and skepticism toward the very researchers who aim to better understand the phenomenon.

    Simone Chambers, chair of political science at UC Irvine, pointed out that research shows misinformation is more likely to circulate in right-wing communities. But that research is then called partisan, sometimes even by politicians themselves; mis- and disinformation experts who studied incorrect information ahead of the 2020 election earned intense ire from congressional Republicans, who accused them of censoring free speech and subpoenaed data about what was being marked as inaccurate information.

    That’s compounded by the perennial problem of most, if not all, academic research: Few people see it. Michael Wagner, who leads the Center for Communication and Civic Renewal at the University of Wisconsin at Madison, said that universities could make a greater effort to get the work of misinformation researchers into the public’s hands.

    Universities must do “a more aggressive job of promoting the work, even when it highlights partisan asymmetries, even when it highlights other kinds of things that might leave universities open to attack from those who don’t like the fact that universities exist,” said Wagner, who noted that his center has been subpoenaed by Congress. “[That] is something they need to do a better job of, to help the researchers who are trying to do this stuff get their work out there to folks so that they can engage with it and decide how they want to incorporate that information into how they live their lives.”

    1. More college leaders should stand up for higher education.

    Colleges have been capitulating to the Trump administration in everything from rolling back diversity, equity and inclusion programs to, in Columbia’s case, at least, agreeing to a list of the administration’s demands in the hopes of having its federal funding unfrozen.

    But a small number of college presidents—including Wesleyan University’s Michael Roth and Princeton University’s Christopher Eisgruber, who were both cited by panelists at the conference—have spoken forcefully against the Trump administration’s attacks on political speech, DEI and free scientific inquiry. In an op-ed in Slate about the arrest of Mahmoud Khalil, a Columbia University alumnus and pro-Palestinian activist who was detained a month ago by immigration officials, Roth wrote, “University presidents must speak out against this attempt to control the political culture of our campuses from the White House. Just as we should decry antisemitism and other forms of discrimination, we should insist that students and faculty have the right to make their voices heard about the issues of the day. Neutrality here is a betrayal of our academic mission.”

    Kristen Shahverdian, program director of campus free speech at PEN America, a free expression nonprofit, said she is glad she doesn’t have to be a part of any internal conversations about how a university under fire by the Trump administration will react. Still, she said, she wishes more higher education leaders would emulate Roth and Eisgruber and that the higher education sector as a whole could come together as a united front.

    “There’s probably multiple reasons why they’re able to speak out and others maybe can’t,” she said. “[But] we really need to push back, to hold on to the values of higher education, which include freedom of expression and academic freedom.”

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  • University of Florida Signs Agreement With ICE

    University of Florida Signs Agreement With ICE

    The University of Florida has signed an agreement to partner with U.S. Immigration and Customs Enforcement to help crack down on undocumented students, according to The Independent Florida Alligator, a student publication.

    The Florida Phoenix confirmed the report with a UF spokesperson, who said the university had agreed to deputize campus police as immigration officers but did not provide more details.

    The news broke the day after UF students held a rally on campus to protest the arrest and self-deportation of a Colombian student whom ICE agents stopped in late March for driving with an expired registration.

    UF is not the first institution in the state to commit to working with ICE; Florida Atlantic University signed a similar agreement earlier this month.

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  • Antisemitism Task Force Weighing Consent Decree for Columbia

    Antisemitism Task Force Weighing Consent Decree for Columbia

    The federal task force investigating Columbia University for its alleged failures to address antisemitism is considering putting the Ivy League institution under a consent decree, The Wall Street Journal reported, citing people familiar with the matter.

    A consent decree would add legal heft to the task force’s recent demands and hold Columbia accountable to following through on its recent commitments to overhaul disciplinary processes, ban masks at protests and review academic programs focused on the Middle East, among other changes. Under a consent decree, a federal judge would have oversight over the university.

    Columbia would have to agree to enter a consent decree, according to the Journal. The government has used consent decrees in the past to force police departments to make reforms, particularly after high-profile incidents of brutality, and also to hold companies, such as Live Nation, accountable.

    The university recently agreed to make a number of changes in order to restore its federal funds after the task force canceled $400 million in grants and contracts to Columbia. More recently, the Trump administration reportedly froze all of Columbia’s NIH funding, an additional $250 million. 

    The task force “doesn’t think Columbia is a good-faith actor willing to make the significant changes on campuses necessary to curb what it thinks are civil-rights infractions against Jewish students,” the Journal reported.

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  • Navigating higher education in a changing landscape

    Navigating higher education in a changing landscape

    • Ahead of TASO’s annual conference, How to evaluate, on 29–30 April, Omar Khan, CEO of TASO (the Centre for Transforming Access and Student Outcomes in Higher Education) discusses the challenges facing higher education, particularly in the face of wider discussions around the value and purpose of higher education in the UK and beyond.

    We all know of the challenges facing higher education. The questions can feel existential: from the financial sustainability of institutions to the social consensus on the value and purpose of higher education itself.

    Without seeming pollyannish, I believe higher education can and must continue to argue for its value and purpose in these difficult times. There remains significant agreement that higher education brings value, for individuals as well as the economy, with reputational benefits for the UK internationally too. Similarly, there is broad consensus that addressing inequalities of participation as well as of the student experience is a priority. While we shouldn’t be complacent about the impact of criticism of ‘DEI’ (diversity, equity and inclusion) in the US, so far UK higher education has remained committed to the widening participation agenda and the sector has not been subject to sustained public attacks from the government.

    One reason that widening participation remains on the agenda is the legislative and regulatory environment. Significantly, for over a decade, the principle has been established that rising fees should be matched by a clear commitment to demonstrating improved access. As the sector will now know, in England this is delivered through providers submitting access and participation plans (APPs) to the Office for Students.

    A commitment to evaluation

    APPs are now also expected to have a clear commitment to evaluation. Unsurprisingly, given my role as CEO of the higher education What Works Centre TASO, I think this is a good thing. At TASO we’ve seen a significant improvement in the number and robustness of evaluations across the sector since our founding some five years ago.

    As we gather for our fourth annual conference (29–30 April), we will continue to support the sector on understanding the evidence base on inequalities in higher education. We do this in two main ways: through synthesising and commissioning research, and by producing more practical guidance for the sector to deliver effective evaluation themselves.

    A library of providers’ evaluations

    Recently, we’ve announced a key way we will bring this work together: the Higher Education Evaluation Library, or HEEL (like the rest of the sector, we too love an acronym), working in partnership with HEAT, the Higher Education Access Tracker, to deliver it. The library will bring together higher education evaluations in one place, which are otherwise published across the wide range of institutions across the sector.

    At our conference, we will continue our consultation with the sector about the library to ensure we understand and are responsive to how evaluators and others can best use this resource. Once we have consulted and worked with HEAT to develop the infrastructure for HEEL, and once providers upload their evaluations into this online library, we will produce regular digests summarising what we find. Ultimately, the goal or promise is that these digests will improve the evidence base, reduce duplication across the sector and improve outcomes for students.

    Navigating the financial landscape

    At TASO we are optimistic about the future of evaluation in the sector, not least as we have seen a wider cultural and institutional commitment to joint learning as well as to the value of equal opportunity and social mobility that motivates all of us to do this work. However, I want to recognise and to flag a serious concern that TASO (and no doubt many others) is seeing across the sector, that is, how the financial situation impacts widening participation activity.

    To effectively evaluate and assess whether activities improve outcomes for students, those activities need to be adequately resourced. We have heard evidence that redundancies and cost-cutting across the sector are impacting on the ability of staff to deliver these activities, as well as to evaluate them. This is in a context where child poverty is increasing, where inequalities in school attainment are rising, and where the higher education attainment gap between free school meal students and their more advantaged counterparts is at its widest at over 20.8 percentage points.

    A refocus on values and mission

    We recognise that times are tight, that tough decisions need to be made and that this has an impact on staff morale. At the same time, higher education must continue to prioritise its values and mission: a commitment to evidence as well as to equality and social mobility. Furthermore, at a time of increased public scepticism of how the sector is delivering on these aims, delivering for the most disadvantaged students becomes a matter of public support and democratic consensus.

    As we’ve spent the past decade building the foundations to better address inequalities in higher education, it’s vital we continue to work together to make the promise of higher education a reality for everyone who wants to access it, regardless of their background.

    While TASO is here to support the sector to do this, we cannot do this alone, and I want to recognise and thank all of those who do this important work day in and day out: senior leaders, evaluators, practitioners, third sector organisations, teachers, parents and of course student leaders and activists committed to ensuring better lives for themselves and their peers.

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  • Award-Winning Fundraising Campaigns: RNL and Our Campus Partners Receive Seven Gold Medals

    Award-Winning Fundraising Campaigns: RNL and Our Campus Partners Receive Seven Gold Medals

    RNL’s award-winning creative team wrote this post, sharing their insights on messaging and design. The team has won more than 100 advertising awards for fundraising campaigns.

    Fourteen entries. Fourteen awards. For the 40th Annual Educational Advertising Awards, RNL’s creative fundraising campaigns stood out, with every one of our entries winning in their categories. And half won gold!

    Being recognized by the largest educational advertising awards in the country speaks to RNL’s mastery of higher education fundraising best practices, as well as our creative team’s expertise and collaboration with our campus partners: the judges review for “creativity, marketing execution and message impact.” These campus partners range from West to East Coast, from small-but-mighty to multi-campus. The creative and fundraising tactics behind these seven award-winning campaigns are equally wide-ranging:

    Bethune-Cookman University: Giving Day Total Fund Raising/Development Campaign

    Bethune-Cookman University Giving Day mail and email campaign

    As an extension of Bethune-Cookman University’s advancement team, RNL developed Giving Day mail and emails inviting donors to honor Dr. Mary McLeod Bethune’s legacy. These eye-catching creative components showcased B-CU’s dynamic 120-year brand and emphasized the history of proud investments in Wildcat Nation.

    Bennett College: CYE Total Fund Raising/Development Campaign

    Bennett College calendar year-end campaign for fundraising.Bennett College calendar year-end campaign for fundraising.

    Bennett College serves a broad variety of students, the diversity of which was highlighted in this calendar year-end campaign across mail, email and digital ads. The appeal warmly celebrated Bennett’s donors and alumnae to cultivate connection, while communicating donor impact by demonstrating how their investment in today’s Bennett Belles creates a more equitable future.

    Commonwealth University of Pennsylvania: End of Year Total Fund Raising/Development Campaign

    Commonwealth University of Pennsylvania year-end fundraising campaignCommonwealth University of Pennsylvania year-end fundraising campaign

    In RNL’s first year of partnering with Commonwealth University Foundation to solicit funds for three campuses—Bloomsburg, Lock Haven and Mansfield—RNL honed in on what makes each campus unique. For the Fall and Calendar Year-End appeals, our investigative writer identified feature stories to resonate with each unique audience while advancing each campus’s priority focus. Our design director created seasonal pieces, including holiday cards worthy of display and GivingTuesday 2024 designs with branding balanced between the campus and the global day of philanthropy.

    Linfield University: Homecoming Special Event Campaign

    Linfield University homecoming fundraising appealLinfield University homecoming fundraising appeal

    In our third year of fundraising work with Linfield University, RNL helped develop the first Homecoming appeal of our partnership. Appealing to a 50-year reunion alumni segment, a vintage background texture and historic mascot photo inserted nostalgia. Our writer developed copy in the voice of Mack the Wildcat, and our designer created Mack’s signature from scratch, riding the energy of Homecoming to invite alumni support in a fun, engaging way.

    Wittenberg University: Calendar Year End Total Digital Marketing Program

    Wittenberg University Fundraising CampaignWittenberg University Fundraising Campaign

    The holidays are the most active time for fundraising, and RNL’s emails and digital ads for Wittenberg University pierced through the noise of the season. Leveraging Witt’s primary red and secondary teal colors, the campaign presents a strong, immediately recognizable brand while calling to mind Ohio winters with graphics and background photos from RNL’s Adobe stock account, expanding on the available assets and adding depth, texture and oodles of visual interest.

    West Virginia University: Donor Renewal Total Fund Raising/Development Campaign

    West Virginia University Donor AppealWest Virginia University Donor Appeal

    Donors have been clear: Knowing how their generosity makes an impact increases their likelihood to continue investing in an institution. That’s exactly what these pieces did for West Virginia University’s donors. Through a mix of visually appealing quotes, facts and links to video stories, the WVU community saw how important their contribution is—and as a token of gratitude and an investment in retention, they received a window cling acknowledging their donor status for that year, which RNL has created with WVU annually since 2020.

    West Virginia University: FYE Direct Mail Appeal

    West Virginia University FYE donor campaignWest Virginia University FYE donor campaign

    During a time of transition, West Virginia University’s fiscal year end letter showcased how the university’s legacy set the stage for the future. With gradients and strategic placements, the RNL designer used bold brand colors to aesthetically balance the black-and-white photos and a timeline of historical milestones. With a broad audience spanning education, health care and community programs, the language and layout inclusively touches on a variety of key points to resonate with all.

    Ready for your award-winning fundraising campaign?

    RNL creates world-class fundraising campaigns for colleges, universities, healthcare institutions, and nonprofits. Find out how you can benefit from our award-winning creative, insightful analytics, and unparalleled fundraising expertise. Ask for a complimentary consultation.

    Request consultation

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  • Designing College Curricula for Student Success – Faculty Focus

    Designing College Curricula for Student Success – Faculty Focus

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  • Designing College Curricula for Student Success – Faculty Focus

    Designing College Curricula for Student Success – Faculty Focus

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  • Stewardship With Heart: Creative Ways to Show Donors You Care

    Stewardship With Heart: Creative Ways to Show Donors You Care

    What do you get when you add a stewardship crisis, two expert fundraisers, and a whole bunch of Valentine’s Day puns? RNL’s February webinar, of course! Earlier this year, RNL hosted an hour-long conversation featuring Miranda Fagley and Becca Widmer, where they unpacked their strategies for creating meaningful moments through stewardship.

    A tough heart-to-heart: The current state of the world

    With geopolitical conflict running rampant, a rocky economic state, and a rapidly shifting domestic political landscape, it’s no wonder donors are wary of the future. During this tough heart-to-heart, we unpacked the various factors that might make donors hesitate before opening their wallets in 2025, and took a deep-dive into how the state of the world is impacting our donors, and therefore impacting the state of philanthropy as we know it. From generational differences and the more dollars/fewer donors trend we have all experiences to evolving donor expectations, advancement leaders are facing unprecedented challenges as the goal-line seems to move every year.

    The heart of it all: A look at the donor data

    Evolving Donor Expectations: stats from RNL's National Alumni Survey showing 30%​ of donors indicate that being thanked by an organization is important in their decision to give​

    Jumping into the “heart” of our conversation, we went straight to the source—donor expectations gleaned from RNL’s 2025 National Alumni Survey. We noticed a few alarming trends when comparing this donor expectation data with the 2024 Giving USA report, which analyzed giving trends when accounting for inflation across our sector. Total giving declined by 2.1% when adjusting for inflation and, while higher education saw a 6.7% increase in overall giving, even when accounting for inflation, donor numbers across the board were down. There is also an obvious mismatch between donor expectations and reality, as seen in our comparison of RNL’s 2024 Advancement Leaders Speak report with the 2025 National Alumni Survey. Take, for instance, the fact that 66% of donors indicated that understanding the impact of their giving is important to them. This becomes an issue when 43% of advancement leaders reported that their shops have difficulty communicating the impact of specific funds. Storytelling is the name of the game, and it is becoming clear that communicating impact is a key piece of the donor acquisition and retention puzzle.

    The broken hearts club: Under-stewarded donors

    Many advancement shops are unknowingly leaving a trail of broken-hearted donors in the wake of annual campaigns. Why is thoughtful stewardship important?

    1. Connecting donors to your mission and educating them on the impact of their giving is crucial to keeping donors interested in your priorities.
    2. Telling your story through a “thank you” is a great way to differentiate your cause and your need in comparison to other organizations in this increasingly noisy world.
    3. The simple act of reminding donors of your impact is a great way to retain donors and move them through your pipeline. The more you can encourage donors to see themselves in your mission and important work, the more likely you are to get them onboard as true donor-partners.

    On the flip-side, we unpacked that can happen if you don’t steward your donors well, including a shrinking pipeline, excessive spending when you do decide to attempt to reacquire them, and the loss of both short- and long-term revenue. Don’t be a heartbreaker!

    Uncovering donor love languages: Do you know your donors?

    Words of affirmation. Quality time. Acts of service. These are just a few love languages from Gary Chapman’s The Five Love Languages. Did you know donors have love languages too? It’s our job as mission-centric, donor-focused fundraisers to learn those love languages and lean into them through stewardship, relationship-building, and even solicitation.

    In our exploration of donor love languages, we unpacked the first level- generational differences. Hearts are broken generationally when we do not pay attention to context and communicated need. While not always “the answer,” generational segmentation and a slight shift of message can be a simple way to get to the “heart” of what a majority of your donors want and need from your stewardship outreach. And, as we continue to experience generational shifts and the great wealth transfer, leaning into generational values will become even more important to attracting and retaining donors.

    Another layer of love language exploration comes from you going straight to the source- your individual donors and what their giving history can tell you. We looked at one of RNL’s solutions for further discovering donor love languages, the RNL360, which offers an opportunity to dive into your database. By illustrating historic AND recent trends in giving and interaction, the RNL360 can provide you with a better understanding of giving and retention by donor type, an analysis of consistency and efficacy of your various giving channels (hello, smart investment in tools and campaigns!), and can help establish baseline metrics which can inform goal setting and future fundraising and engagement targets.

    We can theorize all day about what donor expectations are, but the purest source of truth is looking at donor data and asking donors to tell you what they want and need. That’s where RNL’s Market Research solution comes into play. A complementary component of the RNL360, this additional solution allows you to hear directly from your donors by way of a private, but not anonymous, survey administered by RNL, where you can learn more about your donors’ philanthropic priorities, communication preferences, and sense of connectedness.

    When it comes to effective stewardship and solicitation, knowledge is power.

    Engagement strategies with heart: RNL experts share their takes

    Our two experts shared their take on stewardship and engagement with heart, with overlapping themes of getting personal, telling your story, and taking the time to really listen to what donors are telling you they want to hear from you.

    Miranda’s take

    1. Get specific: steward in ways only YOU can.
    2. “Single” out your society members with a special ‘thank you.’
    3. Take the time to survey your donors- understand what you THINK will resonate and get feedback/confirmation from them.

    Becca’s take

    1. Put gratitude on repeat.
    2. Turn generosity to belonging.
    3. Keep impact front and center.
    4. Asking is omnichannel, so thanking should be too.

    Our main takeaways?

    1. Consider the landscape: context is everything
    2. Take a hard look at donor data:
    3. Understand the “why” behind stewarding annual donors: Tell. Your. Story.
    4. Get to know your donors’ love languages: ask your donors directly
    5. Steward in ways only YOU can: don’t be afraid to get a little wacky

    Want to learn more about the RNL360 and Market Research to uncover your donor love languages and steward more thoughtfully? Connect with an RNL fundraising expert today!

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