Category: admissions

  • UCAS End of Cycle, 2025: access and participation

    UCAS End of Cycle, 2025: access and participation

    While one end of your university is focused entirely on the number of undergraduate students that get a place (and pay a fee) each year, another equally important driver is who these students are and where they come from.

    A part of the initial quid pro quo offered to the sector when we lost the last vestiges of student number control and managed expansion in 2012 was that some of this new capacity would be made available for students from non-traditional backgrounds – and that this would happen from everywhere: from the poshest ancient university to the most practical and locally-focused further education college.

    Though regulators all over the UK do keep an eye on how providers are doing at making this egalitarian dream a reality, in England at least the focus has been more on what providers are doing to widen access (and how they know it is working) and less on the actual numbers or entry rates.

    Deprivation

    UCAS has always provided data on what proportion of main scheme UK applicants from major demographics end up with an offer. Because of some smart choices by UCAS in its data design, I can also offer you an main scheme acceptance rate: the proportion of applications that end up with an accepted offer.

    (UCAS main scheme? That’s the one where an applicant applies to up to five courses before the 30 June deadline. It doesn’t include stuff like direct entry to clearing, or records of prior acceptance – where someone applies directly to the provider.)

    We don’t get as many metrics as we used to (what’s happened to UCAS’ own Multiple Equality Measure, or MEMs, I wonder) – and I’ve chosen to look at indices of multiple deprivation as a common way of thinking about participation from economically disadvantaged small areas. There are four of them (SIMD, WIMD, NIMD, and IMD – one for each home nation) and it makes no sense to see them all on one graph. By default we are seeing England (more data points!) but you can also choose to see Wales, Scotland, or Northern Ireland using the “nations/regions” filter.

    You choose your quintile of interest at the top (default is one, the most deprived 20 per cent), a year (default is 2025), chosen measure (offer rate or acceptance rate) and Age (default is “all”). This changes the display at the top: an ordered plot of providers, with the size of the dot showing the number of accepted students. Mouse over a dot to show annual proportions by quintile for main scheme applications, offers, and accepted applicants.

    [Full screen]

    By default you can see the proportion of applications that end with an accepted applicant – but a low score does not mean a provider is terrible at widening access. Recall there are a lot of variables here, with as much to do with student choice (or portfolio) and performance as what the provider does. For this reason the offer rate (how many applications end with an offer being made) is a more popular measure.

    Entry qualifications

    I feel like I keep saying this, but you can’t really talk about access without talking about what qualifications an applicant is likely to be bringing with them. A level performance is a spectacular proxy for how rich your parents are and how nice your house is – even the choice to take A levels is less common among disadvantaged groups.

    On the first issue we still don’t get data on actual (A level or tariff) points at provider level as structured data. The data exists – it’s on course pages at an individual course level, but supposedly it is far too commercially powerful to publish openly in a structured way at provider level. It feels like a policy from another age, and it doesn’t make anyone look good.

    The best we get is a provider-level look at the types of qualification held by accepted applicants (and those that get offers). I’ve not plotted this to enable comparison, but it is fascinating to find individual providers slowly moving away from recruiting A level students only and into the “other” qualification that suggest mature learners, and (less clearly) local rather than national recruitment.

    [Full screen]

    Unconditional

    Back at the end of the 2010s there was a great deal of policy concern around the idea of unconditional offers. This was eventually refined into the “conditional unconditional offer”, a situation where a “firm” commitment from an applicant was rewarded with a lack of insistence on a particular set of grades or tariff points.

    Though there were often valid reasons given for direct unconditional offers (for example, when admission to an arts course was by portfolio, or where – rarely – a provider set its own entrance exams or used a detailed interview process to inform selection) nobody ever really managed to convincingly defend the conditional unconditional offer in a way that stopped being banned (with the briefest of blips when it was accidentally unbanned for a month or so in the 2022 cycle). It was odd as the best available evidence showed that such offers didn’t have an impact on student outcomes.

    I’ve been starting to hear stories about a growth in other forms of unconditional offers in this last cycle – the pressure to lock in applicants may be prompting usual academic requirements to be suspended or lowered. The available data suggest a very slight growth in “other unconditional offers” that regulators may want to keep an eye on, but only back to roughly 2023 levels from a slight dip last year.

    [Full screen]

    In England, at least, we’ve rather taken our eye off the ball when it comes to participation metrics – they exist, but there’s very little (other than the required existence of an access and participation plan for those who want to charge higher fees) to connect them to regulation. There have been some suggestions from ministers that this may change, and if you are in planning or strategy you may wish to get yourself reacquainted with the state of the art in 2025.

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  • UCAS End of Cycle, 2025: provider recruitment strategies

    UCAS End of Cycle, 2025: provider recruitment strategies

    On the face of it, running a successful recruitment round is fairly straightforward.

    It’s a bit like making a salad. Everything needs to look fresh and appetising, and you don’t want too much of one thing in case people don’t like it.

    I mean, it’s not rocket science.

    The provider level data from UCAS nicely illustrates the other, less straightforward end of the equation. We know surprisingly little about what applicants actually want to do, and where they want to do it.

    Sure, there’s near-certainties – medicine at UCL is unlikely to want for well-qualified applicants any time soon – but some things are rather less expected. Computing and IT focused courses, which have been growing in popularity for years, appear to have hit a wall. Is it the onset of generative AI “vibe coding” hitting employment prospects? Is it a change in the public perception of technology companies?

    We pretty much know it is affordability (and the slow atrophy of the student maintenance system) that prompts applicants from less advantaged socio-economic backgrounds to choose to study locally. But we don’t know why selective providers that have historically recruited nationally have decided en masse to move into this very specialised market, or what changes they have made to their standard teaching (and indeed offer-making) approach to make this work.

    It’s questions like these that make the insights available from this year’s UCAS End of Cycle data so fascinating, and the choice of data that is released so frustrating.

    The Russell Group ate my students!

    There’s been a lot of talk (and a lot of quite informed data driven evidence) to suggest that traditionally selective providers have been accepting students with uncharacteristically low grades in greater numbers than in previous years.

    A couple of unexpected new additional data tables shed a little more light. This last (2025) cycle saw selective (high tariff) providers recruit more students with 15 A level points or below than in any previous year – while medium tariff providers are doing less well in students with between 9 and 11 points than any year outside the pandemic, and low tariff providers had their worst year on record for between 10 and 12 points, and their worst year since the pandemic for between 8 and 6 points.

    [Full screen]

    A level points? Yes, for reasons best known to UCAS this is not the same as tariff points (so only includes A level performance, not vocational qualifications or grade 8 piano). You get 6 points for an A*, down to 1 point for an E – and only your best three A levels count. So 12 points means three Bs or thereabouts.

    The counter story is that this change in behavior hasn’t shifted the overall averages by that much. For high tariff providers the average accepted applicant has 13.9 A level points (down from 14 last year or 14.3 in 2016 – that’s round about AAB. Medium tariff is about BCC (10.4), Lower tariff is near enough CCC (9.4 – up very slightly on the historic average).

    [Full screen]

    Usually I’d suggest that this stasis is down to a regular recalculation of tariff groups – but I know that the last time UCAS allocated providers to groups was back in 2012. We’ve also never been told which providers are in which tariff group – this is a different split to the DfE or OfS variants, unhelpfully. And we don’t get data on A level (or tariff) points by provider, which would offer a much more helpful level of granularity to this point of sector-wide interest.

    A peep at provider strategies

    There’s been a welcome update to the release of the provider level End of Cycle dataset: previously we used to get offermaking only within a rather vestigial dataset known as “equalities” – 2025 adds the offermaking data plus a range of new equalities parameters to the main provider level release.

    For all tariff bands or sector-level data is interesting, the increasing diversity of (and increasing competition within) the sector means that provider-level changes in behavior are by far the most interesting component of this release. The new information means that the chart that you lost your morning to last year is now looking very likely to make you lose your entire day.

    This is a complex but powerful dashboard, which shows the difference between the most recent year (2025) of data and a comparator year you can choose (by default last year but you can choose any year since 2019) across two dimensions (you can choose from applications, offers, and accepted applicants for each). I’ve added filters by domicile (UK, international, or all) and subject group (the familiar top level – CAH1 – list).

    It’s a lot of data on one chart, so I’ve added a group filter, which by default removes some smaller providers from the display – and there’s a highlighter to help you find a provider of interest.

    A dot being further up or further right means that measure has grown between the comparator year and the current year, further down or further left means it has shrunk.

    [Full screen]

    There’s a nearly infinite number of stories to tell from this chart. Here’s some notable ones.

    Firstly Canterbury Christ Church University has accepted substantially fewer applicants in 2025 than in 2024. A dig around in the data suggests that decline is focused on UK domiciled applicants studying business subjects, which suggests to me that this shows the end of one or more franchise or partnership arrangements. I asked Canterbury Christ Church University for a comment – nothing yet but I’ll add it if it comes in – I’d imagine that this is the most visible of a wave of providers calculating that the increasing regulatory risk (with both OfS and DfE taking action) is not worth the hassle of running such provision – I’m tentatively pointing at Buckinghamshire New University and Oxford Brookes University as other similar (but smaller) examples).

    Not all of the Russell Group is following the same recruitment strategy – there are instances (Nottingham, Glasgow, Cardiff) where fewer applicants have been accepted than in 2024. Some Russell Group providers (for example Leeds, York, Southampton, and Cardiff) have seen fewer applications than in previous years – the first three in that list have nevertheless increased acceptances over last year. Because we can now see the number of offers made using the filters at the top, it is apparent that the entire group (excepting Cardiff and Southampton) made more offers than last year.

    League leaders

    If you are playing along with the dashboard you’ll have spotted that University College London accepted nearly 2,500 more applicants than last year (after making a genuinely startling 12,000 more offers) . The majority of this increase (2,290 accepted applicants, 10,650 offers) related to international applicants – with growth in pretty much every subject area contributing to this performance.

    That’s not the largest growth in accepted applicants, however (it’s the second largest). For the league leaders, we look to the University of Wolverhampton – which accepted an impressive 3,625 extra applicants compared to last year. Unlike UCL, these are all UK-domiciled students, and nearly all (2,970) are studying business subjects. To me, this suggests a new partnership – I asked Wolverhampton about this, and am waiting to hear back.

    But who made the most offers in 2025? For international students, it’s UCL and it isn’t even close. But for home students it was the University of Exeter, which made 7,130 more UK domiciled offers this year than last year (a total of 37,515 offers in the 2025 cycle!) across a mix of subject areas. Exeter wasn’t able to get me a comment before publication – I’ll add one if it comes in later.

    And I did promise a look at computing recruitment. It is a decline in both applications and acceptances pretty much across the board – with the exception of an 800 student growth in accepted applicants at Bath Spa University. UCL did recruit 40 more students than last year, but this is against a 1,520 decline in applications. There’s still a bit of growth at the University of Manchester, and the University of York – but note also Escape Studios (a growing independent visual effects specialist that was once known as Pearson College, which delivers degrees validated by the Coventry University).

    School leavers

    I’ve also put together a version of this chart that shows only the recruitment of 18 year olds. The direct path between school or college and university is no longer the dominant one in the UK, and hasn’t been for some time – but in policymaking and political discussions it is still where minds tend to go.

    [Full screen]

    Focusing on UK 18 year olds, we can see that the University of Exeter has grown most spectacularly compared to last year on applications, offers, and acceptances. Large amounts of growth in this part of the market tends to be concentrated in more selective providers, but we can also see credible performances from big civic providers like Nottingham Trent University, Manchester Metropolitan University, and Liverpool John Moores University.

    Conversely we can see smaller but notable declines in applications and acceptances from providers including the University of the West of England, Birmingham City University, and the University of East London. The noticeable pattern is that there is no pattern – recruitment among school leavers can go cold anywhere at any time it would seem. And there are some ways around this – both the University of York (up 1,285) and the University of Leeds (up 3,180) upped school-leaver offer making despite a small decline in applications

    A sense of the sector

    Competition is clearly heating up. For those who have hit on a winning recruitment formula, the challenge becomes a need to ensure that every additional undergraduate gets the high quality experience they have been led to expect. An increase in fee income is almost all going to go to investment in capacity (be that more staff, retaining existing staff, or providing more resources). If your expansion has been into applicant groups you have little experience in teaching, the need to invest rises.

    Conversely, for those who have yet to hit upon the way to attract applications reliably there will already have been internal discussions about what needs to be done or what needs to change. Recruitment can and does figure in portfolio review and course revalidation questions: all of which comes down to whether a provider can afford to do what it would like to continue doing. Losing resources or capacity is a very last resort – once you wave goodbye to a course or department it is very difficult to spin back up.

    There will also be attention paid to sector trends – the kind of stuff I plotted back in December when we got the first phase of the End of Cycle release. Is it something your provider is doing, or a more general societal change, that means recruitment is growing or shrinking on a particular course. These are difficult, painful conversations, and need careful, considered, responses.

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  • Rethinking Lead Quality for Marketing-Admissions Alignment

    Rethinking Lead Quality for Marketing-Admissions Alignment

    Why Quality Beats Quantity in Student Recruitment

    Many institutions measure enrollment success by the size of their funnel. However, lead volume alone doesn’t translate into student enrollments, and in many cases, it creates more friction than results.

    When marketing teams are tasked with generating as many student leads as possible, admissions teams are often left to sift through a flood of prospects who were never the right fit. The result is wasted effort, strained teams, and disappointing yield. A smarter approach focuses on lead quality, not volume, and requires marketing and admissions to work together from the very beginning.

    The Risks of a Volume-Driven Mindset

    A volume-driven approach creates several hidden risks that undermine enrollment goals.

    First, marketing may deliver impressive lead numbers that admissions teams simply can’t convert. When success is defined by quantity alone, campaigns are optimized for clicks and form fills, not for intent or fit. Admissions counselors then spend valuable time chasing prospects who lack academic readiness, program alignment, or enrollment urgency.

    Second, high lead volume increases operational burden. Admissions teams are forced into reactive mode — managing inboxes, repeating outreach attempts, and documenting interactions that rarely progress. Over time, this erodes morale and reduces the attention given to the strongest applicants.

    Finally, institutions often spend more on advertising without improving outcomes. Larger budgets drive more traffic, but without stronger targeting and messaging, enrollment yield remains flat. This cycle reinforces siloed operations rather than solving for them.

    As explored in my recent article about why admissions and marketing collaboration matters, alignment across teams — not scale — is the real growth lever.

    How Discovery Shapes Lead Quality

    High-quality recruitment doesn’t start with campaigns — it starts with clarity. And clarity is the product of strong discovery paired with powerful and differentiated storytelling.

    Discovery is where marketing and admissions teams uncover what actually drives enrollment success: who thrives in the program, why they choose it, what doubts they need resolved, and what outcomes actually motivate action. Without this foundation, messaging tends to default to broad, generic claims that attract attention but fail to reach the right students.

    Strong brand strategies don’t try to appeal to everyone. They’re built around intentional differentiation and can clearly articulate who the institution is a right fit for, what it stands for, and what makes its experience distinct. This, in turn, creates deeper engagement that translates into more qualified prospects. 

    When institutional storytelling is rooted in discovery, messaging becomes more precise and authentic. Instead of overpromising or relying on broad aspirational language, marketing communicates real program strengths, expectations, and outcomes. This clarity acts as a filter. Prospective students who see themselves in the story lean in with higher intent, while those who are misaligned self-select out earlier in the funnel.

    For admissions teams, this translates into more productive conversations. Leads arrive with clearer expectations, stronger program fit, and greater readiness to move forward. 

    In short, discovery-led storytelling reduces friction across the funnel. Marketing attracts fewer but better-aligned prospects, admissions spends less time correcting misalignment, and institutions see stronger enrollment outcomes driven by relevance rather than volume.

    Building Marketing-Admissions Alignment

    True alignment requires more than good intentions. It demands shared definitions, shared metrics, and ongoing communication.

    Institutions must define key performance indicators (KPIs) that connect lead quality to enrollment outcomes — such as yield, time to application, and retention — rather than isolating marketing performance from admissions results. When teams agree on what “good” looks like, strategy becomes easier to execute.

    Messaging, targeting, and follow-up should also be aligned around program goals. Marketing sets expectations honestly and clearly; admissions reinforces those expectations through consistent conversations. Feedback loops allow teams to refine targeting and messaging based on real applicant behavior, not assumptions.

    This approach echoes the mindset shift outlined in my colleague Brian Messer’s recent article, which covered why institutions should stop chasing student leads and focus instead on sustainable enrollment strategies.

    Less Volume, More Conversions

    A smaller pipeline doesn’t mean weaker results. In fact, institutions that prioritize lead quality often see higher conversion rates, stronger retention, and less staff burnout.

    With fewer but better-aligned prospects, admissions teams can focus on meaningful engagement rather than time-consuming, low-yield outreach. Applicants receive clearer guidance, faster responses, and a more personalized experience. And marketing and admissions share accountability for outcomes rather than deflecting responsibility across teams.

    Key Takeaways

    • Lead quality drives stronger enrollment outcomes than raw volume.
    • Discovery is the foundation of high-quality recruitment and clearer positioning.
    • Collaboration between marketing and admissions reduces silos, increases efficiency, and improves yield.

    When marketers prioritize lead quality over lead volume, everyone wins. 

    Improve Lead Quality and Align Marketing and Admissions With Archer

    At Archer Education, we work with your marketing and admissions teams to build sustainable lead generation and enrollment strategies. Our approach focuses on establishing lasting capabilities so that your institution has the tools, training, and insights to operate with confidence. 

    Our enrollment marketing teams conduct deep discovery to inform your campaigns, while our admissions and retention teams provide personalized engagement support to prioritize student success.

    Contact us today to learn more. 

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  • Blog » ReachIvy

    Blog » ReachIvy

    Reading Time: 2 minutes

    Balancing academics, relationships, deadlines, and personal expectations can be incredibly challenging for students. Between hybrid learning, digital overload, and increased competition, the demands of student life in 2025 can feel overwhelming. 

    But here’s the good news: with the right tools and support, you can maintain your mental well-being while thriving academically and personally. This guide will help you understand your mental health, manage stress, and build resilience throughout your student journey. 

     

    1. Understanding Mental Health: The Foundation of Well-Being

    Your mental health affects how you think, feel, act, solve problems, and connect with others. It isn’t just about “feeling okay”—it’s about: 

    • Healthy coping strategies 

    Acknowledging your mental health needs is a sign of strength and maturity, not weakness. 

     

    1. Managing Stress: Practical Strategies for Students

    Stress is normal—but chronic stress isn’t. 

    Major student stressors today include: 

    To manage stress effectively: 

    Try these proven strategies: 

    • Time Management: Use planners or apps to organize your week. 
    • Mindfulness & Meditation: Even 5 minutes a day can help reduce anxiety. 
    • Healthy Work-Life Balance: Schedule breaks, downtime, and hobbies. 
    • Breathing Techniques: Box breathing, 4-7-8 breathing, or grounding exercises. 

    2025 Trend: Students increasingly rely on mental wellness apps like Headspace, Calm, Finch, or Breathwrk for daily routines. 

     

    1. Prioritize Self-Care (Non-Negotiable!)

    Self-care is more than face masks and long walks—it’s the practice of protecting your energy. 

    Daily self-care essentials: 

    • Sleep: Aim for 7–8 hours 
    • Nutrition: Consistent balanced meals 
    • Exercise: Even 20 minutes a day boosts mood 
    • Hobbies: Do things that spark joy—music, art, reading, sports 
    • Digital boundaries: Reduce screen time before bed 

    Self-care fuels your ability to focus, learn, and handle challenges. 

     

    1. Know When to Ask for Help

    You don’t have to struggle alone. 

    Reach out when you experience: 

    • Constant stress or anxiety 
    • Difficulty concentrating 
    • Relationship or family conflicts 

    Support can come from: 

    • Friends or trusted peers 
    • Mental health professionals 
    • University support groups 

    Most universities now offer free counseling, 24/7 helplines, mental health workshops, and peer support networks. 

    Seeking help is courageous—and life-changing. 

     

    1. Build a Supportive Environment Around You

    Mental health thrives in supportive communities. 

    Universities today are taking this seriously by implementing: 

    • Mental health awareness campaigns 
    • Peer mentoring programs 
    • Safe spaces for students 
    • Counseling centers & crisis lines 
    • Workshops on resilience, stress management, and academic pressure 

    You can also create your own micro-support system with friends, mentors, clubs, or study groups. 

     

    Final Thoughts: Your Mental Health Matters Every Day 

    Prioritizing mental health is essential to succeed academically, socially, and personally. When you combine self-awareness, practical strategies, and supportive connections, you build the resilience needed to face student life with strength and confidence. 

    Remember:
    Taking care of your mental health is not a sign of weakness—it’s a reflection of self-respect, clarity, and emotional intelligence. 

     

    Need Support With Academic Stress or Application Pressure? 

    If balancing academics, applications, and future planning feels overwhelming, ReachIvy’s experts are here to help. We support students holistically, not just academically. 

    Our services include:
    ✨ 1:1 Counseling Sessions
    ✨ Profile Evaluation to reduce guesswork
    ✨ Essay Editing & Application Guidance to ease stress
    ✨ Career Discovery Sessions for clarity & direction 

    👉 Start your journey with expert support at ReachIvy.com
    Your well-being comes first—always. 

     

     

     

     

     

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  • Blog » ReachIvy

    Blog » ReachIvy

    Reading Time: 3 minutes

    Whether you’re a high school student applying for college, a recent graduate preparing for internships, or a working professional looking for your next role, one thing remains constant—your resume is your first impression. 

    In 2025, admissions officers and recruiters skim resumes in 7 seconds or less, often using AI-powered tools before a human even reviews your profile.
    That means your resume must be clear, structured, keyword-rich, and impact-driven. 

    Here’s your complete guide to building a resume that truly stands out. 

     

    1. Start with Clear & Updated Contact Information

    At the top of your resume, include: 

    • Phone number (active and reachable) 
    • Professional email address 
    • LinkedIn profile or personal website (optional but highly recommended) 

    Pro Tip:
    Use the same name and format across all applications to maintain digital consistency. 

     

    1. Showcase Work Experience with Actionable Impact

    List your experiences in reverse chronological order. For each role, add: 

    • 2–4 bullet points with action verbs + quantifiable impact 

    Example:
    Increased student engagement by 30% by redesigning social media strategy. 

    Even if you have limited experience, include: 

    2025 Tip:
    Applicant tracking systems (ATS) pick up keywords—mirror the language used in university or job descriptions. 

     

    1. Highlight Your Education Clearly

    List your highest education first: 

    • Graduation year (or expected year) 
    • Relevant coursework (especially helpful for students) 

    Also include: 

    • Online courses (Coursera, edX, Udemy) 
    • AI-related certifications (highly valued today) 

     

    1. Add a Skills Section That Reflects Today’s Demands

    Showcase both technical skills and soft skills, but be honest and specific. 

    Technical Skills Examples: 

    • AI tools (ChatGPT, Notion AI, Midjourney) 

    Soft Skills Examples: 

    2025 Tip: AI literacy is increasingly becoming a required skill—include it if relevant. 

     

    1. Share Achievements & Awards That Add Credibility

    Highlight achievements that reinforce your strengths. 

    Examples: 

    Focus on recent, relevant achievements rather than outdated school awards. 

     

    1. List Projects & Internships Thoughtfully

    Projects show initiative and hands-on learning—include: 

    For each, include:
    Role → Objective → Tools Used → Outcome / Impact 

    This gives universities and employers insight into your problem-solving and execution abilities. 

     

    1. Include Extracurricular Activities & Volunteering

    This section demonstrates your personality, leadership, and values. 

    Examples: 

    Pick experiences that highlight your core strengths and growth mindset. 

     

    1. Add a Languages Section (Very Useful for Global Applications)

    Mention: 

    • Proficiency levels (Beginner → Native) 

    This is particularly valuable for study abroad and global job opportunities. 

     

    Bonus Tip: Keep It Clean, Crisp & Easy to Scan 

    • Stick to one page (for students) or two pages max (for professionals). 
    • Use consistent fonts and spacing. 
    • Avoid long paragraphs—use bullet points. 
    • Save your resume as PDF, unless otherwise requested. 

    You can also use ReachIvy’s FREE Resume Builder Tool to create a polished resume in minutes—pick a template, fill your details, and download instantly. 

     ]

    Ready to Take Your Resume from Good to Exceptional? 

    Once your draft is ready, elevate it with expert review. 

    ReachIvy’s Resume Review Service connects you with alumni from Harvard, Oxford, Cornell, and other top global universities.
    You’ll receive: 

    • Detailed line-by-line feedback 
    • Impact-enhancing rewrites 

    👉 Get your resume reviewed by experts today.
    Make your first impression count. 

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  • What is student financial support for in 2025?

    What is student financial support for in 2025?

    UCAS has published its end of cycle data for 2025.

    Alongside the headline figures on acceptances – a record 577,725, up 2.3 per cent on last year – there’s new data on where students intend to live while studying.

    For the first time, UCAS has released figures on intentions to live at home, and they make for fascinating reading.

    Some 89,510 UK 18-year-olds who secured a place this autumn indicated they intended to live at home – up 7 per cent on 83,705 last year.

    That means 31 per cent of UK 18-year-old accepted applicants planned to stay in the family home, a record high and a slight increase on 30 per cent in 2024. A decade ago, it was 22 per cent.

    The figures differ sharply by nation and – crucially – by deprivation. Scottish 18-year-olds are most likely to live at home (46 per cent of accepted Scottish applicants), while Welsh 18-year-olds are least likely (21 per cent).

    But the deprivation gradient is where the real story lies – 52 per cent of UK 18-year-olds in IMD Quintile 1 indicated they planned to live at home, compared to just 12 per cent in Quintile 5.

    In England, that means the most disadvantaged young people are 3.5 times more likely to stay at home than their most advantaged peers.

    The new scholarships tool

    Alongside the figures, UCAS has launched a new scholarships tool designed to help students find the financial support available to them – a development that, given the data above, feels pretty timely. As UCAS chief executive Jo Saxton puts it:

    Every young person should have the chance to make choices based on ambition, not affordability – which is why UCAS has launched a new scholarships tool to help students find financial support and keep their options open.

    Saxton is careful to note that staying at home can “absolutely be the right choice for some”, such as those with caring or family responsibilities – but for others “it may close doors and limit access to courses or the wider university experience.”

    The growing numbers, she suggests, may be driven by rising costs of living and broader financial considerations.

    One of the persistent criticisms of institutional financial support has been its opacity – the postcode lottery of provision that makes it extraordinarily difficult for prospective students (and their advisers) to understand what’s available where.

    Research by Brightside found widespread confusion among young people from low socioeconomic backgrounds about the differences between bursaries, scholarships, and fee waivers, with one commenting that it was almost like universities were “hiding this information away.”

    A centralised tool that aggregates the information is a substantial step forward.

    What are bursaries supposed to do?

    The UCAS development invites another question – what, precisely, is all this student financial support supposed to achieve? As providers face their own financial squeeze – and as I noted last year, some are cutting planned support with OfS approval – it’s worth examining the policy rationale that’s supposed to underpin institutional bursaries and other forms of financial support in 2025.

    In England, the Office for Students’ topic briefing on financial support sets out the regulatory expectation. Providers must, it says, take an evidence-led approach to developing financial support measures, providing a clear rationale for how financial support investment will help to reduce the gaps in access, success and progression.

    Where providers have committed significant resources to financial support, OfS requires “strong evidence” in access and participation plans of how this will “help to improve outcomes for underrepresented students.”

    The difficulty – and OfS acknowledges this – is that the evidence base has been historically thin. The topic briefing noted that previous sector-level analysis has found little evidence that financial support affects student outcomes.

    OFFA research from 2010 found no evidence that bursaries influenced students’ choice of university – subsequent research in 2014 found no evidence that institutional bursary schemes had an observable effect on continuation rates.

    A review by Nursaw Associates concluded that “financial support is not the most important factor in students’ decisions to apply to higher education” and that students receiving financial support have “comparable non-continuation rates with those who receive no financial support.”

    There is, however, a footnote. That same review found that “a sizeable minority of students feel financial support does impact on their behaviour” – suggesting that bursaries may affect attitudes and relationships with institutions, even if the impact on hard outcomes proves harder to detect at sector level.

    What TASO says

    The Centre for Transforming Access and Student Outcomes (TASO) ought to know, and it distinguishes between pre-entry and post-entry financial support. For support offered after students enter HE, TASO’s assessment is that there’s a high-quality body of evidence that finds financial support can have a positive impact on retention/completion – but with a significant caveat:

    …most of the existing research comes from the USA and more evidence is needed on the impact of financial support in the current UK context.

    The key UK study TASO cites is Murphy and Wyness (2016), which found that increasing financial aid by £1,000 increased the likelihood of obtaining at least an upper second-class degree by 3.7 percentage points.

    That’s meaningful – though hardly transformative.

    TASO’s overall verdict is that there is a reasonable evidence base to support the use of needs-based grants to promote retention/completion, but less strong evidence that this approach can improve attainment/degree classification.

    Crucially, TASO is clear about what remains unknown:

    Currently we do not have enough evidence to make claims about which forms of financial support (bursaries/grants/fee-waivers/scholarships) are most effective.

    It also notes that the sector is lacking causal studies about the impact of financial support offered by HE providers in the UK – and that even UK studies from the 2000s might not be relevant anymore, given that the system of student finance has considerably evolved.

    What providers say they’re doing

    The (fairly) newly approved Access and Participation Plans give us a window into how providers are framing their financial support – and the patterns that emerge are revealing.

    Cost pressures

    Across virtually every plan, financial support is positioned as addressing what OfS terms “EORR Risk 10” – cost pressures that can jeopardise a student’s ability to engage with and complete higher education. The language is consistent to the point of being formulaic – bursaries exist to “alleviate financial concerns,” “reduce the necessity for students to undertake excessive paid work,” and allow students to “focus on their studies.”

    Bournemouth University’s framing is typical – its maintenance bursary aims to:

    …reduce financial anxiety and enable students to focus on their studies.

    This is, in policy terms, a success-stage intervention. The dominant theory of change is that financial support improves continuation and completion by reducing the competing demands on students’ time and attention – not that it drives access in the first place.

    Only a handful of plans make explicit claims about bursaries influencing choice of institution, reflecting the weak evidence base on that question.

    The variation in provision

    The amounts on offer vary enormously. At the top end, Imperial College commits over £12.6 million annually to financial support, with its Imperial Bursary providing up to £5,000 per year for students from households with incomes under £70,000.

    King’s College London forecasts over £10.1 million annually through its King’s Education Grant scheme, offering £2,000 per year for students with household incomes up to £25,000. The Courtauld Institute – small but London-based – offers up to £3,000 annually for students with household incomes of £45,000 or less, plus a competitive scholarship worth £10,000 over three years.

    At the other end, provision is far more modest. Anglia Ruskin’s core bursary offers £300 for households up to £25,000, and £200 for those between £25,001 and £42,875. Leeds Arts University’s Creative Practice Support Bursary provides £400 in Level 4, £500 in Level 5, and £700 in Level 6.

    Aston offers just £500 in first year only for households under £42,875. Birmingham Newman’s Support Fund averages around £429 per grant application.

    The household income thresholds at which support kicks in also vary wildly – £25,000 at many providers, £30,000 at Bradford, £42,875 at others, £45,000 at the Courtauld, £63,000 at Sheffield Hallam, and £70,000 at Imperial. A student from a household earning £50,000 would be entitled to substantial support at some institutions and nothing whatsoever at others.

    Care leavers and estranged students

    If there’s one area of genuine consensus across the plans, it’s the treatment of care-experienced and estranged students. These groups consistently receive the most generous and comprehensive support – reflecting both their acute financial vulnerability and the sustained lobbying by organisations like Stand Alone and Become.

    City University of London offers £3,500 annually through its City Cares Bursary, plus up to £2,500 in hardship funding and a £750 graduation package. Bournemouth provides £3,000 per year plus guaranteed year-round accommodation. Coventry covers 52 weeks of accommodation costs – valued at approximately £8,320 per care leaver annually – recognising that these students have nowhere to go during vacations.

    King’s adds an extra £1,000 annual award on top of its standard bursary. Liverpool Hope offers a 50 per cent accommodation discount plus a catering package. Northumbria’s new Unite Foundation partnership offers free 52-week accommodation for up to six eligible students.

    The rationale is that these students face not just financial disadvantage but the absence of family safety nets. The consistency of provision here – and its relative generosity compared to income-based bursaries – suggests the sector has internalised the argument that care leavers require qualitatively different support.

    Hardship funds

    Beyond core bursaries, hardship funds have expanded substantially across the sector. Northumbria commits £3 million annually – a figure that reflects both genuine need and, perhaps, an acknowledgment that predictable bursary amounts cannot address unpredictable financial crises.

    Kingston forecasts over £2.2 million in total financial support, with its Student Support Fund providing up to £3,000 for students with dependents. Birmingham City maintains a Financial Assistance Fund of £1.375 million annually. Canterbury Christ Church’s Access to Learning Fund can award up to £3,750 for students in extreme hardship.

    The growth of hardship provision raises an interesting question – is this evidence that core bursaries are insufficient, or that student financial precarity has become so acute that even “adequate” maintenance plus bursary doesn’t prevent crisis? Several plans note rising applications to hardship funds as a driver of expanded provision – Falmouth explicitly states it has “substantially increased funding for the Hardship Fund to meet demand.”

    Expansion of in-kind support

    A notable trend is the expansion of non-cash support – laptops, textbooks, food, accommodation subsidies – that address specific barriers rather than providing general maintenance. Birmingham City’s “BCU Advantage” scheme provides students from the most disadvantaged backgrounds with a “laptop for life.” Anglia Ruskin offers one free core electronic textbook per module to all Level 4 students.

    Several providers now run community pantries, food banks, or subsidised meal schemes – Birmingham Newman offers discounted food after 2pm, Canterbury Christ Church has a “Helping Hand menu,” Leeds Trinity provides a “£2 hot meal deal.”

    This shift reflects a recognition that cash bursaries, however welcome, may not address specific resource barriers. A student who can’t afford a laptop faces a qualitatively different problem from one who needs help with general living costs – and a textbook scheme that reaches all students may be more equitable than a bursary that requires application and means-testing. The Open University’s Study-Related Costs Fund, providing grants up to £250 for IT equipment, explicitly addresses the “digital exclusion” risk that’s particularly acute for distance learners.

    Progression-related support

    There’s also growing emphasis on progression-related financial support – interview travel costs, placement expenses, work experience funds, internship bursaries – reflecting recognition that financial barriers don’t end at graduation. Aston offers a £1,250 placement bursary for students from low-income households or those undertaking unpaid placements. City University’s Micro-placement Fund provides up to £500 for participation in micro-placements. Arts University Bournemouth offers up to £300 for costs associated with accessing graduate employment opportunities.

    The rationale is explicitly tied to closing progression gaps. As Bournemouth’s plan notes, “internal data shows that placements are strongly associated with improved degree attainment and progression into high-skilled employment” – but low-income students face financial barriers to participation. Liverpool John Moores is developing new “ring-fenced paid internship programmes” specifically for Black students and care-experienced students, “targeting sectors where progression gaps are largest.”

    Scholarships Plus

    A handful of providers are explicitly integrating financial support with non-financial interventions – what York St John calls “Scholarships Plus.” The idea is that cash alone is insufficient – bursaries should be accompanied by activities designed to enhance confidence, belonging, and career readiness.

    Sheffield Hallam’s Student Success Scholarship is “highly targeted at students with household incomes under £63,000 who belong to defined ‘priority groups’” – but the purpose is explicitly to increase “the student’s capacity to engage fully with their studies,” not just to provide income replacement.

    It’s a more sophisticated theory of change than simple cash transfer – but it also raises questions about conditionality and whether support should require participation in additional activities. The evidence base for “scholarships plus” approaches is, if anything, even thinner than for straightforward bursaries.

    Front-loading versus smoothing

    The plans also show up divergent approaches to how support is structured across the student lifecycle. Some providers front-load support, offering higher amounts in first year when transition challenges are greatest. Aston’s £500 bursary is first-year only; Kingston’s £2,000 bursary is first-year only. The rationale is that this is when financial barriers to continuation are most acute.

    Others have moved in the opposite direction. One provider I looked at last year shifted from higher initial support with reduced amounts in subsequent years to a flat £1,000 across all years – a “smoothing” approach. Leeds Arts University actually back-loads its support: £400 in Level 4, £500 in Level 5, £700 in Level 6 – reflecting the higher material costs of final-year creative projects. Norwich University of the Arts does something similar: up to £500 in Year 0/1, £300 in Year 2, £200 in Year 3.

    The evidence on optimal timing is essentially non-existent. Does front-loading improve continuation? Does back-loading support completion? Does smoothing reduce financial anxiety across the whole course? The plans assert various rationales, but few cite robust evidence for their chosen approach.

    Evaluation, evaluation, and inflation

    OfS requires providers to evaluate their financial support using “robust methods” – and several plans reference the OfS Financial Support Evaluation Toolkit, quasi-experimental designs, or commitments to ongoing evaluation. Birmingham mentions it “will continue periodically” to evaluate its financial support offer “based upon the OfS financial support toolkit.” East Anglia commits to evaluating financial support “using a quasi-experimental design.”

    But the reality is that there’s little evidence of systematic evaluation across the sector – and almost no evidence that planned reductions in financial support have been evaluated for negative impacts. Providers cutting bursaries don’t appear to be required to demonstrate that this won’t harm continuation or completion. The OfS toolkit exists, but its use appears patchy at best.

    Also notable is what’s absent from the plans. Inflation – the factor that has most dramatically affected student living costs over the plan period – is rarely mentioned except in relation to the maximum tuition fee that providers hope to charge.

    Students facing a cost-of-living crisis that has seen food prices rise by over 25 per cent since 2021 are, apparently, not worthy of quantified analysis. Bursary amounts are stated in nominal terms with no commitment to uprating – household income thresholds are fixed with no acknowledgment that £25,000 in 2028 will be worth substantially less than £25,000 today.

    Kingston’s new “Back on Track grant” – up to £500 for students experiencing “short-term financial difficulty due to cost-of-living increases” – is one of the few explicit acknowledgments that inflation has changed the landscape. But this is framed as crisis intervention, not as a reason to revisit core bursary amounts.

    Coherence

    Overall we see a sector that has internalised a consistent rationale for financial support – addressing cost pressures to improve continuation and completion – while implementing it through inconsistent mechanisms. A student from a household earning £25,000 might receive £5,000 at Imperial, £2,000 at King’s, £1,000 at Kingston (first year only), £500 at Aston (first year only), or £300 at Anglia Ruskin. The same student with care experience might receive anywhere from £1,000 to £8,000+ depending on institution, location, and whether accommodation is included.

    This is, of course, partly a function of institutional resources and student demographics – providers with higher proportions of disadvantaged students must spread resources more thinly. Murphy and Wyness (2016) found precisely this – a decentralised bursary system creates inequalities, with disadvantaged students at better-resourced institutions receiving substantially more. As they noted:

    …universities with a higher proportion of disadvantaged students have to spread their resources amongst more students, limiting the amount that each student can get.

    But there’s a deeper coherence problem. The regulatory framework asks providers to demonstrate how financial support will “improve outcomes for underrepresented students” – yet the evidence that institutional bursaries achieve this at scale remains weak.

    Providers are, in effect, being asked to evaluate something that the sector-level evidence suggests may not work in the way the policy assumes. And when providers conclude that their bursary scheme isn’t delivering – or that resources would be better deployed elsewhere – OfS appears willing to approve reductions without requiring evidence that this won’t cause harm.

    Meanwhile, the broader context is getting worse. Maintenance loan increases have failed to match inflation; the parental contribution threshold has been frozen at £25,000 since 2007; and today’s UCAS data shows disadvantaged students increasingly constrained in their choices. The total planned financial support across the sample I examined last year was set to fall from £20 million in 2020-21 to £17 million by 2028-29 – real-terms cuts, approved by OfS, at precisely the moment students need more support.

    The UCAS tool matters

    This is why the UCAS scholarships tool feels significant – not because it solves the underlying problem, but because it at least addresses one of the compounding factors. If bursaries are to have any effect on access (rather than just continuation), prospective students need to know what’s available before they make choices.

    The current system, where information is scattered across hundreds of institutional websites with different eligibility criteria, different application processes, and different timescales, serves no one well.

    A centralised tool won’t fix the postcode lottery of provision. It won’t address the fact that some providers are cutting support while others expand it, and it won’t resolve the fundamental question of whether institutional bursaries are the most effective use of access and participation spend. But it might – might – help more students discover support they’re entitled to, and make slightly more informed choices as a result.

    As Saxton notes:

    …we need to remain alert to these challenges and more research is needed to fully understand the impact on student choice and progression.

    That research gap – what financial support actually achieves, for whom, and under what conditions – remains the elephant in the room. Until it’s addressed, we’re left with a system where providers invest hundreds of millions of pounds annually in financial support, regulators require evidence of impact, but we still don’t really know whether any of it works.

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  • School Admissions Anxiety Hits Parents of Young Children, Too – The 74

    School Admissions Anxiety Hits Parents of Young Children, Too – The 74

    A few factors have made selecting an elementary school particularly challenging in recent years. For one, there are simply more schools for parents to pick from over the past few decades, ranging from traditional public and private to a growing number of magnet and charter programs. There are also new policies in some places, such as New York City, that allow parents to select not just their closest neighborhood public school but schools across and outside of the districts where they live.

    As a scholar of sociology and education, I have seen how the expanding range of school options – sometimes called school choice – has spread nationwide and is particularly a prominent factor in New York City.

    I spoke with a diverse range of more than 100 New York City parents across income levels and racial and ethnic backgrounds from 2014 to 2019 as part of research for my 2025 book, “Kindergarten Panic: Parental Anxiety and School Choice Inequality.”

    All of these parents felt pressure trying to select a school for their elementary school-age children, and school choice options post-COVID-19 have only increased.

    Some parents experience this pressure a bit more acutely than others.

    Women often see their choice of school as a reflection of whether they are good moms, my interviews show. Parents of color feel pressure to find a racially inclusive school. Other parents worry about finding niche schools that offer dual-language programs, for example, or other specialties.

    Navigating schools in New York City

    Every year, about 65,000 New York City kindergartners are matched to more than 700 public schools.

    New York City kindergartners typically attend their nearest public school in the neighborhood and get a priority place at this school. This school is often called someone’s zoned school.

    Even so, a spot at your local school isn’t guaranteed – students get priority if they apply on time.

    While most kindergartners still attend their zoned schools, their attendance rate is decreasing. While 72% of kindergartners in the city attended their zoned school in the 2007-08 school year, 60% did so in the 2016-17 school year.

    One reason is that since 2003, New York City parents have been able to apply to out-of-zone schools when seats were available. And in 2020, when the COVID-19 pandemic began, all public school applications moved entirely online. This shift allowed parents to easily rank 12 different school options they liked, in and outside of their zones.

    Still, New York City public schools remain one of the most segregated in the country, divided by race and class.

    Pressure to be a good mom

    Many of the mothers I interviewed from 2015 through 2019 said that getting their child into what they considered a “good” school reflected good mothering.

    Mothers took the primary responsibility for their school search, whether they had partners or not, and regardless of their social class, as well as racial and ethnic background.

    In 2017, I spoke with Janet, a white, married mother who at the time was 41 years old and had an infant and a 3-year-old. Janet worked as a web designer and lived in Queens. She explained that she started a group in 2016 to connect with other mothers, in part to discuss schools.

    Though Janet’s children were a few years away from kindergarten, she believed that she had started her research for public schools too late. She spent multiple hours each week looking up information during her limited spare time. She learned that other moms were talking to other parents, researching test results, analyzing school reviews and visiting schools in person.

    Janet said she wished she had started looking for schools when her son was was 1 or 2 years old, like other mothers she knew. She expressed fear that she was failing as a mother. Eventually, Janet enrolled her son in a nonzoned public school in another Queens neighborhood.

    Pressure to find an inclusive school

    Regardless of their incomes, Black, Latino and immigrant families I interviewed also felt pressure to evaluate whether the public schools they considered were racially and ethnically inclusive.

    Parents worried that racially insensitive policies related to bullying, curriculum and discipline would negatively affect their children.

    In 2015, I spoke with Fumi, a Black, immigrant mother of two young children. At the time, Fumi was 37 years old and living in Washington Heights in north Manhattan. She described her uncertain search for a public school.

    Fumi thought that New York City’s gifted and talented programs at public schools might be a better option academically than other public schools that don’t offer an advanced track for some students. But the gifted and talented programs often lacked racial diversity, and Fumi did not want her son to be the only Black student in his class.

    Still, Fumi had her son tested for the 2015 gifted and talented exam and enrolled him in one of these programs for kindergarten.

    Once Fumi’s son began attending the gifted and talented school, Fumi worried that the constant bullying he experienced was racially motivated.

    Though Fumi remained uneasy about the bullying and lack of diversity, she decided to keep him at the school because of the school’s strong academic quality.

    Pressure to find a niche school

    Many of the parents I interviewed who earned more than US$50,000 a year wanted to find specialty schools that offered advanced courses, dual-language programs and progressive-oriented curriculum.

    Parents like Renata, a 44-year-old Asian mother of four, and Stella, a 39-year-old Black mother of one, sent their kids to out-of-neighborhood public schools.

    In 2016, Renata described visiting multiple schools and researching options so she could potentially enroll her four children in different schools that met each of their particular needs.

    Stella, meanwhile, searched for schools that would de-emphasize testing, nurture her son’s creativity and provide flexible learning options.

    In contrast, the working-class parents I interviewed who made less than $50,000 annually often sought schools that mirrored their own school experiences.

    Few working-class parents I spoke with selected out-of-neighborhood and high academically performing schools.

    New York City data points to similar results – low-income families are less likely than people earning more than them to attend schools outside of their neighborhoods.

    For instance, Black working-class parents like 47-year-old Risha, a mother of four, and 53-year-old Jeffery, a father of three, who attended New York City neighborhood public schools themselves as children told me in 2016 that they decided to send their children to local public schools.

    Based on state performance indicators, students at these particular schools performed lower on standard assessments than schools on average.

    Cracks in the system

    The parents I spoke with all live in New York City, which has a uniquely complicated education system. Yet the pressures they face are reflective of the evolving public school choice landscape for parents across the country.

    Parents nationwide are searching for schools with vastly different resources and concerns about their children’s future well-being and success.

    When parents panic about kindergarten, they reveal cracks in the foundation of American schooling. In my view, parental anxiety about kindergarten is a response to an unequal, high-stakes education system.

    Bailey A. Brown, Assistant Professor of Sociology, Spelman College

    This article is republished from The Conversation under a Creative Commons license. Read the original article.

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  • Helping students to make good choices isn’t about more faulty search filters

    Helping students to make good choices isn’t about more faulty search filters

    A YouTube video about Spotify popped into my feed this weekend, and it’s been rattling around my head ever since.

    Partly because it’s about music streaming, but mostly because it’s all about what’s wrong with how we think about student choice in higher education.

    The premise runs like this. A guy decides to do “No Stream November” – a month without Spotify, using only physical media instead.

    His argument, backed by Barry Schwartz’s paradox of choice research and a raft of behavioural economics, is that unlimited access to millions of songs has made us less satisfied, not more.

    We skip tracks every 20 to 30 seconds. We never reach the guitar solo. We’re treating music like a discount buffet – trying a bit of everything but never really savouring anything. And then going back to the playlists we created earlier.

    The video’s conclusion is that scarcity creates satisfaction. Ritual and effort (opening the album, dropping the needle, sitting down to actually listen) make music meaningful.

    Six carefully chosen options produce more satisfaction than 24, let alone millions. It’s the IKEA effect applied to music – we value what we labour over.

    I’m interested in choice. Notwithstanding the debate over what a “course” is, Unistats data shows that there were 36,421 of them on offer in 2015/16. This year that figure is 30,801.

    That still feels like a lot, given that the University of Helsinki only offers 34 bachelor’s degree programmes.

    Of course a lot of the entries on DiscoverUni separately list “with a foundation year” and there’s plenty of subject combinations.

    But nevertheless, the UK’s bewildering range of programmes must be quite a nightmare for applicants to pick through – it’s just that once they’re on them, job cuts and switches to block teaching are delivering increasingly less choice in elective pathways than they used to.

    We appear to have a system that combines overwhelming choice at the point of least knowledge (age 17, alongside A-levels, with imperfect information) with rigid narrowness at the point of most knowledge (once enrolled, when students actually understand what they want to study and why). It’s the worst of both worlds.

    What the white paper promises

    The government’s vision for improving student choice runs to a couple of paragraphs in the Skills White Paper, and it’s worth quoting in full:

    We will work with UCAS, the Office for Students and the sector to improve the quality of information for individuals, informed by the best evidence on the factors that influence the choices people make as they consider their higher education options. Providing applicants with high-quality, impartial, personalised and timely information is essential to ensuring they can make informed decisions when choosing what to study. Recent UCAS reforms aimed at increasing transparency and improving student choice include historic entry grades data, allowing students, along with their teachers and advisers, to see both offer rates and the historic grades of previous successful applicants admitted to a particular course, in addition to the entry requirements published by universities and colleges.

    As we see more students motivated by career prospects, we will work with UCAS and Universities UK to ensure that graduate outcomes information spanning employment rates, earnings and the design and nature of work (currently available on Discover Uni) are available on the UCAS website. We will also work with the Office for Students to ensure their new approach to assessing quality produces clear ratings which will help prospective students understand the quality of the courses on offer, including clear information on how many students successfully complete their courses.”

    The implicit theory of change is straightforward – if we just give students more data about each of the courses, they’ll make better choices, and everyone wins. It’s the same logic that says if Spotify added more metadata to every track (BPM, lyrical themes, engineer credits), you’d finally find the perfect song. I doubt it.

    Pump up the Jam

    If the Department for Education (DfE) was serious about deploying the best evidence on the factors that influence the choices people make, it would know about the research showing that more information doesn’t solve choice overload, because choice overload is a cognitive capacity problem, not an information quality problem.

    Sheena Iyengar and Mark Lepper’s foundational 2000 study in the Journal of Personality and Social Psychology found that when students faced 30 essay topic options versus six options, completion rates dropped from 74 per cent to 60 per cent, and essay quality declined significantly on both content and form measures. That’s a 14 percentage point completion drop from excessive choice alone, and objectively worse work from those who did complete.

    A study on Jam showed customers were ten times more likely to buy when presented with six flavours rather than 24, despite 60 per cent more people initially stopping at the extensive display. More choice is simultaneously more appealing and more demotivating. That’s the paradox.

    CFE Research’s 2018 study for the Office for Students (back when providing useful research for the sector was something it did) laid this all out explicitly for higher education contexts.

    Decision making about HE is challenging because the system is complex and there are lots of alternatives and attributes to consider. Those considering HE are making decisions in conditions of uncertainty, and in these circumstances, individuals tend to rely on convenient but flawed mental shortcuts rather than solely rational criteria. There’s no “one size fits all” information solution, nor is there a shortlist of criteria that those considering HE use.

    The study found that students rely heavily on family, friends, and university visits, and many choices ultimately come down to whether a decision “feels right” rather than rational analysis of data. When asked to explain their decisions retrospectively, students’ explanations differ from their actual decision-making processes – we’re not reliable informants about why we made certain choices.

    A 2015 meta-analysis by Chernev, Böckenholt, and Goodman in the Journal of Consumer Psychology identified the conditions under which choice overload occurs – it’s moderated by choice set complexity, decision task difficulty, and individual differences in decision-making style. Working memory capacity limits humans to processing approximately seven items simultaneously. When options exceed this cognitive threshold, students experience decision paralysis.

    Maximiser students (those seeking the absolute best option) make objectively better decisions but feel significantly worse about them. They selected jobs with 20 per cent higher salaries yet felt less satisfied, more stressed, frustrated, anxious, and regretful than satisficers (those accepting “good enough”). For UK applicants facing tens of thousands of courses, maximisers face a nearly impossible optimisation problem, leading to chronic second-guessing and regret.

    The equality dimension is especially stark. Bailey, Jaggars, and Jenkins’s research found that students in “cafeteria college” systems with abundant disconnected choices “often have difficulty navigating these choices and end up making poor decisions about what programme to enter, what courses to take, and when to seek help.” Only 30 per cent completed three-year degrees within three years.

    First-generation students, students from lower socioeconomic backgrounds, and students of colour are systematically disadvantaged by overwhelming choice because they lack the cultural capital and family knowledge to navigate it effectively.

    The problem once in

    But if unlimited choice at entry is a cognitive overload problem, what happens once students enrol should balance that with flexibility and breadth. Students gain expertise, develop clearer goals, and should have more autonomy to explore and specialise as they progress.

    Except that’s not what’s happening. Financial pressures across the sector are driving institutions to reduce module offerings – exactly when research suggests students need more flexibility, not less.

    The Benefits of Hindsight research on graduate regret says it all. A sizeable share of applicants later wish they’d chosen differently – not usually to avoid higher education, but to pick a different subject or provider. The regret grows once graduates hit the labour market.

    Many students who felt mismatched would have liked to change course or university once enrolled – about three in five undergraduates and nearly two in three graduates among those expressing regret – but didn’t, often because they didn’t know how, thought it was too late, or feared the cost and disruption.

    The report argues there’s “inherent rigidity” in UK provision – a presumption that the initial choice should stick despite evolving interests, new information, and labour-market realities. Students described courses being less practical or less aligned to work than expected, or modules being withdrawn as finances tightened. That dynamic narrows options precisely when students are learning what they do and don’t want.

    Career options become the dominant reason graduates cite for wishing they’d chosen differently. But that’s not because they lacked earnings data at 17. It’s because their interests evolved, they discovered new fields, labour market signals changed, and the rigid structure gave them no way to pivot without starting again.

    The Competition and Markets Authority now explicitly identifies as misleading actions “where an HE provider gives a misleading impression about the number of optional modules that will be available.” Students have contractual rights to the module catalogue promised during recruitment. Yet redundancy rounds repeatedly reduce the size and scope of optional module catalogues for students who remain.

    There’s also an emerging consensus from the research on what actually works for module choice. An LSE analysis found that adding core modules within the home department was associated with higher satisfaction, whereas mandatory modules outside the home department depressed it. Students want depth and coherence in their chosen subject. They also value autonomous choice over breadth options.

    Research repeatedly shows that elective modules are evaluated more positively than required ones (autonomy effects), and interdisciplinary breadth is associated with stronger cross-disciplinary skills and higher post-HE earnings when it’s purposeful and scaffolded.

    What would actually work

    So what does this all suggest?

    As I’ve discussed on the site before, at the University of Helsinki – Finland’s flagship institution with 40,000 students – there’s 32 undergraduate programmes. Within each programme, students must take 90 ECTS credits in their major subject, but the other 75 ECTS credits must come from other programmes’ modules. That’s 42 per cent of the degree as mandatory breadth, but students choose which modules from clear disciplinary categories.

    The structure is simple – six five-credit introductory courses in your subject, then 60 credits of intermediate study with substantial module choice, including proseminars, thesis work, and electives. Add 15 credits for general studies (study planning, digital skills, communication), and you’ve got a degree. The two “modules” (what we’d call stages) get a single grade each on a one-to-five scale, producing a simple, legible transcript.

    Helsinki runs this on a 22.2 to one staff-student ratio, significantly worse than the UK average, after Finland faced €500 million in higher education cuts. It’s not lavishly resourced – it’s structurally efficient.

    Maynooth University in Ireland reduced CAO (their UCAS) entry routes from about 50 to roughly 20 specifically to “ease choice and deflate points inflation.” Students can start with up to four subjects in year one, then move to single major, double major, or major with minor. Switching options are kept open through first year. It’s progressive specialisation – broad exploration early when students have least context, increasing focus as they develop expertise.

    Also elsewhere on the site, Técnico in Lisbon – the engineering and technology faculty of the University of Lisbon – rationalised to 18 undergraduate courses following a student-led reform process. Those 18 courses contain hundreds of what the UK system would call “courses” via module combinations, but without the administrative overhead. They require nine ECTS credits (of 180) in social sciences and humanities for all engineering programmes because “engineers need to be equipped not just to build systems, but to understand the societies they shape.”

    Crucially, students themselves pushed for this structure. They conducted structured interviews, staged debates, and developed reform positions. They wanted shared first years, fewer concurrent modules to reduce cognitive load, more active learning methods, and more curricular flexibility including free electives and minors.

    The University of Vilnius allows up to 25 per cent of the degree as “individual studies” – but it’s structured into clear categories – minors (30 to 60 credits in a secondary field, potentially leading to double diploma), languages (20-plus options with specific registration windows), interdisciplinary modules (curated themes), and cross-institution courses (formal cooperation with arts and music academies). Not unlimited chaos, just structured exploration within categorical choices.

    What all these models share is a recognition that you can have both depth and breadth, structure and flexibility, coherence and exploration – if you design programmes properly. You need roughly 60 to 70 per cent core pathway in the major for depth and satisfaction, 20 to 30 per cent guided electives organised into three to five clear categories per decision point, and maybe 10 to 15 per cent completely free electives.

    The UK’s subject benchmark statements, if properly refreshed (and consolidated down a bit) could provide the regulatory infrastructure for it all. Australia undertook a version of this in 2010 through their Learning and Teaching Academic Standards project, which defined threshold learning outcomes for major discipline groupings through extensive sector consultation (over 420 meetings with more than 6,100 attendees). Those TLOs now underpin TEQSA’s quality regime and enable programme-level approval while protecting autonomy.

    Bigger programmes, better choice

    The white paper’s information provision agenda isn’t wrong – it’s just addressing the wrong problem at the wrong end of the process. Publishing earnings data doesn’t solve cognitive overload from tens of thousands of courses, quality ratings don’t help students whose interests evolve and who need flexibility to pivot, and historic entry grades don’t fix the rigidity that manufactures regret.

    What would actually help is structural reform that the international evidence consistently supports – consolidation to roughly 20 to 40 programmes per institution (aligned with subject benchmark statement areas), with substantial protected module choice within those programmes, organised into clear categories like minors, languages, and interdisciplinary options.

    Some of those groups of individual modules might struggle to recruit if they were whole courses – think music and languages. They may well (and across Europe, do) sustain research-active academics if they could exist in broader structures. Fewer, clearer programmes at entry when students have least context, and more, structured flexibility during the degree when students have expertise to choose wisely.

    The efficiency argument is real – maintaining thousands of separate course codes, each with approval processes, quality assurance, marketing materials, and UCAS coordination is absurd overhead for what’s often just different permutations of the same modules. See also hundreds of “programme leaders” each having to be chased to fill a form in.

    Fewer programme directors with more module convenors beneath them is far more rational. And crucially, modules serve multiple student populations (what other systems would call majors and minors, and students taking breadth from elsewhere), making specialist provision viable even with smaller cohorts.

    The equality case is compelling – guided pathways with structured choice demonstrably improve outcomes for first-in-family students, students of colour, and low-income students, populations that regulators are charged with protecting. If current choice architecture systematically disadvantages exactly these students, that’s not pedagogical preference – it’s a regulatory failure.

    And the evidence on what students actually want once enrolled validates it all – they value depth in their chosen subject, they want autonomous choice over breadth options (not forced generic modules), they benefit from interdisciplinary exposure when it’s purposeful, and they need flexibility to correct course when their goals evolve.

    The white paper could have engaged with any of this. Instead, we get promises to publish more data on UCAS. It’s more Spotify features when what students need is a curated record collection and the freedom to build their own mixtape once they know what they actually like.

    What little reform is coming is informed by the assumption that if students just had better search filters, unlimited streaming would finally work. It won’t.

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  • We need to talk about high-tariff recruitment behavior

    We need to talk about high-tariff recruitment behavior

    There’s a storm brewing in UK higher education and, if we’re honest, it’s been brewing for a while.

    We all know the pattern. Predicted grades continuing to be, well, predicted. Students stacking their UCAS applications with at least one high-tariff choice. Those same high-tariff universities making more offers, at lower grades, and confirming more students than ever before.

    Confirmation charts that had us saying “wow” in 2024 are jaw-dropping in 2025 and by 2026 we’ll need new numbers on the Y axis just to keep up.

    [Full screen]

    On their own, you could shrug and rationalise these shifts: post-pandemic turbulence, demographic rises and dips depending on where you regionally look, financial pressures. But together? Here’s your perfect storm.

    Grades remain overpredicted because schools and colleges know universities will flex at offer stage and, in all likelihood, at confirmation. Universities flex because grades are overpredicted, and because half-empty halls of residence don’t pay the bills. Students expect both to continue, because so far, they have.

    This is not harmless drift. It’s a cycle. And it’s reshaping the market in ways that don’t serve students, teachers, or institutions well.

    What’s really at stake

    Sure, more students in their first-choice university sounds like a win. But scratch beneath the surface and the consequences are real.

    For students, it’s about mismatched expectations. That ABB prediction might have got you a BCC place confirmed, but the reality of lectures and labs can feel a whole lot tougher. The thrill of “getting in” can be followed quickly by the grind of “catching up” and not everyone has the support infrastructure available to bridge the gap.

    For schools and teachers, it’s a lose–lose. Predict realistically and you risk disadvantaging your pupils against those down the road with a more generous hand. Predict optimistically and you fuel the cycle, while the workload and stress keep piling up.

    For universities, tariffs are being squeezed like never before. If ABB, BBB, and BCC are all getting the same outcome, what does “high-tariff” even mean anymore? And what happens to long-term planning if your recruitment strategy rests on quietly bending standards just a little more each year?

    And for the sector as a whole, there’s the reputational hit. “Falling standards” is a headline waiting to be written, at a time when the very value of HE is under political scrutiny, that’s not the story we want to hand over. It doesn’t matter how nuanced the reality is, because nuance rarely makes the cut

    How long can we keep this up?

    The uncomfortable truth is the longer we let this run, the harder it’ll be to unravel. Predictions that don’t predict. Offers that don’t mean what they say. A confirmation system that looks more like a safety net than a filter. Right now, students get good news, schools celebrate, universities fill places. everyone’s happy…until they’re not.

    We all know the ideas that surface. Post-qualification admissions. Post-qualification offers. The radical stuff. I’m not convinced they’re coming back, that ship feels well and truly sailed after multiple crossings.

    Sector-wide restraint sounds great in theory. But let’s be real, who’s going to blink first at a time when most of the sector is unlikely to welcome a restraint on numbers of entrants.

    And then there’s regulation. Hard rules on entry standards, offers, or tariffs. Politically tempting, practically messy, and likely to create more problems than it solves. Do we really want government second-guessing how universities admit students? I’m not sure we do.

    None of this is easy. But pretending nothing’s wrong is also a choice and, in both the short and long-term, not a very good one.

    Time for a proper conversation

    Please don’t take this as a “booo, high-tariff unis” article. These are some of the best institutions in the world, staffed by incredible people doing incredible work. But we can’t ignore the loop we’re stuck in.

    Universities want stability. Teachers want credibility. Students want fairness. Right now, we’re not giving any of them what they need. Because if offers don’t mean what they say, and predictions don’t accurately predict, what exactly are we asking applicants to believe in?

    Unless we start having the grown-up conversation about how predictions, offers, student decision making and confirmation intertwine and interact, the storm will keep building.

    We often see and hear about specific mission groups having their own conversations about admissions, recruitment-type topics but, very rarely, do you see or hear anything cross-cutting in the sector which I think is a missed opportunity. Anyone want to make an offer?

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  • Access and Aftermath: What Racial Quotas Changed in Brazil’s Universities with Luiz Augusto Campos

    Access and Aftermath: What Racial Quotas Changed in Brazil’s Universities with Luiz Augusto Campos

    Brazil exited the age of slavery 135 years ago. It remains a multi-racial society today. But for much of the twentieth century, Brazil suffered an enormous bout of amnesia. From being one of the last societies on earth to give up slavery, it immediately began touting itself as a place where colour did not matter, that it was a post-racial society.

    But then about 30 years ago, things changed. Race — or more accurately race and inequality — became a much more prominent subject of debate, and various measures were brought in to lessen racial inequality. In higher education, however, Brazil did not however take the path of “affirmative action” as the United States did. Instead: it went the route India did with respect to caste: hard, fixed numerical quotas.

    Today we’re going to look at how that this policy has worked out, and joining me to do so is Luiz Augusto Campos: He’s a professor of sociology and Political science at the State University of Rio de Janeiro, and he’s co-editor of a recent book on quotas in Brazilian higher education called O impacto das cotas: Duas decadasde acao affirmativano Ensino superior brasileiro. We had a great discussions about how Brazilian admissions quotas came to be and how they have change higher education. Of particular interest to me is that these quotas were imposed in some of the country’s most elite institutions — and how the arrival of quotas has managed to make policies of free tuition at elite institutions much less regressive.

    But enough from me: over to Luiz.


    The World of Higher Education Podcast
    Episode 4.7 | Access and Aftermath: What Racial Quotas Changed in Brazil’s Universities with Luiz Augusto Campos

    Transcript

    Alex Usher (AU): Luiz, before we start talking about quotas in higher education, let’s paint a picture of race in Brazil. Like the United States, Brazil was a colonial slave state—one where emancipation didn’t happen until 1888. But for a long time, there was a kind of myth that Brazil had become a post-racial society, one where people didn’t see race. So, what are the politics of race like in Brazil, and what’s changed over, say, the last 50 years?

    Luiz Augusto Campos (LAC): That’s true, and I can say that almost everything has changed in recent years. At the beginning, Brazil was portrayed as a racial democracy—the idea that people in Brazil don’t see race and that there’s no racism. It’s complicated to understand how a country that was completely slave-based in the past could create this myth.

    The myth was actually quite successful in the sense that most Brazilians used to believe it. It’s connected to how people viewed our history of slavery. In the past, people used to say that Brazilian slavery was a kind of soft slavery compared to other countries. Historians now show that’s not true, but that was how people saw it.

    It was also tied to the myth of miscegenation—the idea that every Brazilian was of mixed race. And if everyone was mixed race, there was supposedly no place for racism, because you couldn’t practice racism against someone who was mixed, as everyone was.

    But after 50 or 60 years, this national myth started to change—first because of the rise of the Black movement, which began to call out racism in Brazil, and later because of data on racial inequality. We’ve historically had very good data on race in Brazil—it’s a kind of legacy from the 18th century, through censuses and demographic records.

    Those numbers began to show that, despite this idea of racial democracy, racial inequality remained deeply entrenched in Brazil, right up until the end of the 1990s. I think those two things—the activism of the Black movement and the hard data—really contributed to changing people’s belief in the myth of racial democracy.

    AU: Just to be clear, when you talk about data on race, how is race classified? I don’t think it’s just white and Black, right? How does that work?

    LAC: It’s changed over time, but we generally work with five racial categories. Even today, the Brazilian census is quite good. When a census worker comes to your house, they’ll ask you to identify your race using one of five options: Black, Brown, White, Yellow—which refers to Brazilians of Asian descent—and Indigenous.

    That last category isn’t meant for people with distant Indigenous ancestry, but rather for those who actually live within Indigenous communities.

    AU: Within higher education, how did race historically affect access? How big were the participation gaps between racial groups prior to the introduction of quotas?

    LAC: The differences were huge. At the beginning of the 1990s, about 70 percent of students in public higher education were white. And it’s important to note that Brazil has both a public and a private higher education system.

    AU: Right—and even though the private system is larger, the public system is the more selective and prestigious one. That’s where people want to go, correct?

    LAC: Exactly. The private system is much bigger, but the public system is more selective, higher quality, and more prestigious.

    At the start of the 1990s, around 70 percent of enrollments in the public system were white students. That was a real injustice, because the public system is completely tuition-free. So essentially, the government was collecting taxes from the majority of the population—who are largely Brown, Black, and poor—and using that money to fund the education of white students, who mostly came from middle- and upper-class backgrounds.

    AU: Let me just ask—if about 70 percent of students in public higher education were white, how did that compare to the population as a whole?

    LAC: In Brazil, the population has usually been about half white and half non-white. At the beginning of the 1990s, around 57 percent of people self-identified as white, but they made up about 70 percent of students in public universities.

    It’s interesting, though, because racial classification in Brazil has also shifted over time—the proportions of people identifying as white, Black, or Brown have changed. But to answer your question directly, today less than 50 percent of students in public higher education are white. Black and Brown students now make up the majority in the public system.

    AU: Let’s think about how we got there. In the 1980s and 1990s, as you said, racial politics started to change across Brazil. People realized this wasn’t really a racial democracy. How did quotas become the tool for achieving racial justice, rather than affirmative action as practiced in the United States at the time?

    LAC: It’s a really complex process—and not one that was carefully planned.

    First, we had the earliest proposals coming from the Black movement, mostly from an important Black leader in Brazil who was a congressman at the time. He introduced several bills for affirmative action, most of them based on quotas, though they included other ideas as well—such as direct financial support for Black Brazilians and other measures. But the core idea of quotas was already there in the early 1980s.

    After that, we saw the rise of a movement creating preparatory courses for university entrance exams. In Brazil, admission to public universities is based on a standardized test, and these prep courses were designed by Black activists to help Black, Brown, and low-income students prepare for it.

    The first actual quota policy began at my own university—the State University of Rio de Janeiro—at the beginning of the 2000s. Interestingly, the counselor who approved the quota system was from a right-wing party. He wasn’t necessarily a racial justice advocate; he was just a politician looking for proposals to champion, and this was one he decided to push through.

    From that point onward, other universities began to adopt and replicate the model. Today, Brazil likely has the largest racial quota system in the world.

    AU: So, how did we go from a situation in the 1980s and 1990s, where a few institutions were experimenting with quotas, to a point where the federal government actually mandated them for all federal universities in 2012? What led up to that decision, and how does the current quota system work?

    LAC: It’s a complex story. In the beginning, there was fierce opposition to quotas in Brazil. Even intellectuals and public figures who had long supported anti-racist efforts criticized the quota system when it was first proposed.

    At the same time, there were also important groups supporting these policies, but the federal government initially stayed on the sidelines. During Lula’s first two terms, he was personally supportive of such initiatives, but because the topic was so controversial, his government took a cautious approach. They said, “We need to wait—this is a divisive issue,” and chose not to sponsor a national quota bill for higher education at that stage.

    However, during Lula’s broader reform of the higher education system, the government did introduce incentives for universities to adopt diversity policies. And for many institutions, quotas were simply the most practical approach—bureaucratically, they’re straightforward to implement. You just reserve a certain percentage of seats, and that’s it.

    The Black movement also played a critical role. Activists developed strategies and frameworks to encourage universities to adopt quotas, and because Brazilian universities enjoy a high degree of autonomy, many were able to introduce these policies on their own.

    AU: My understanding is that the quota system is actually a kind of two-level structure. The main rule is that 50 percent of students must come from public secondary schools, and then within that, there are race-based quotas that vary depending on the region—since, I assume, the racial makeup of Brazil isn’t homogenous across the country.

    LAC: Exactly. First, it’s important to understand that Brazil’s quota system is primarily socioeconomic. The first criterion is that 50 percent of students admitted to public universities must come from public schools. On average, public schools in Brazil are of lower quality than private schools. You don’t pay to attend them, but the quality is generally weaker.

    Within that 50 percent, there’s another socioeconomic division: 25 percent of seats are reserved for students from lower-income backgrounds, and 25 percent for students from higher-income backgrounds who still attended public schools.

    Then, inside those categories, there are racial quotas. And as you said, the racial proportions vary by state, depending on the local population.

    AU: It’s now been a couple of decades since quotas were first introduced, and 13 years since the federal law came into effect. You mentioned earlier that there’s been a significant narrowing of racial access gaps. How substantial has that change been?

    LAC: In terms of access, it’s very significant. Today, we can say that Brazilian universities are truly Black and Brown universities. If you visit a campus in Brazil now, you’ll see far more Black and Brown students than in the past.

    That said, there are still limits and challenges. While the public higher education system has changed dramatically in both racial and socioeconomic terms, it remains quite small compared to the private sector. In the 1990s, the public system made up almost half of Brazil’s entire higher education system. Today, it accounts for only about 20 percent.

    AU: What about graduation rates? It’s one thing to get into university, but as you mentioned, students from public secondary schools might not have had the same preparation. Has the system been able to adjust to ensure that racial minorities are graduating at the same rate as white students?

    LAC: In terms of graduation, the rates are quite similar. Black and Brown students now graduate at roughly the same rate as white students. But there are still differences because, even with quotas, access isn’t evenly distributed across all majors.

    AU: So, there’s still stratification within the system.

    LAC: Yes, exactly. Because racial quotas exist within the broader socioeconomic quota, the share of seats reserved for Black and Brown students ends up being about half of their proportion in the overall Brazilian population.

    As a result, in some programs—especially in the less selective ones—you might see 50 or 60 percent of students identifying as Black or Brown. But in the most selective fields, like law or engineering, that number drops to around 20 percent.

    It’s also important to note that not all quota seats are filled. Universities sometimes introduce additional requirements or special exams that can limit how these racial quotas are implemented in practice.

    AU: Based on your overview of quotas and their results, is there anything you think could be improved in the system?

    LAC: Yes, there’s quite a lot that could be improved. We have a new law from 2023 that made some small but important updates to the 2012 legislation. It’s a good law—I think it corrected several issues—but there are still many areas that need attention.

    First, data access. In Brazil, getting access to racial data is actually harder today than it used to be. This is partly due to new data protection laws that were meant to regulate big tech companies, but in practice they’ve ended up restricting academic research instead. So, access to race-related data for research is now much worse than before.

    Second, the admissions system itself is extremely complicated. Students take a national standardized exam—the ENEM—to apply for higher education. Through this unified system, they can choose from roughly 6,000 different programs across the country.

    Within that, there are multiple overlapping quota categories. Besides the main racial and socioeconomic quotas, there are additional ones—like for students with disabilities—which exist inside the broader categories. Altogether, there are around 16 groups, and combining all of them within a single national admissions platform makes it very difficult to fill every quota properly.

    So, while the policy framework is strong, the system still has a lot of complexity and operational challenges that need to be addressed.

    AU: And what do you think the future holds for quotas in Brazilian higher education? Is there a limit to how far quotas can help narrow the access gap? And can you imagine a future in which quotas wouldn’t be needed anymore?

    LAC: I can imagine that future—and I hope for it. I think we’re all working toward a world where quotas are no longer necessary. But for now, they’re still very much needed.

    At the moment, the quota system itself isn’t under serious attack. What is under pressure, though, is public higher education—and really the higher education system as a whole. There’s a growing discourse, mostly from the far right, claiming that higher education isn’t necessary, that people should simply “work hard” instead.

    Public universities, in particular, have become targets. Critics accuse them of being useless or of being dominated by the far left, which simply isn’t true.

    To answer your question directly, I’d say the quota system in Brazil is quite stable right now. But the institutions that sustain it—especially public universities—are facing challenges. Looking ahead, I think the next step is to expand affirmative action beyond higher education, into other areas like the labor market and public institutions, where access for Black and Brown Brazilians remains limited.

    AU: Luiz, thank you so much for being with us today.

    LAC: Thank you. It’s my pleasure.

    AU: And it just remains for me to thank our excellent producers, Sam Pufek and Tiffany MacLennan, and you, our readers and listeners, for joining us. If you have any questions about today’s episode or suggestions for future ones, don’t hesitate to contact us at [email protected]. Next week is a break week—but after that, we’ll be back with another fascinating conversation. Bye for now.

    *This podcast transcript was generated using an AI transcription service with limited editing. Please forgive any errors made through this service. Please note, the views and opinions expressed in each episode are those of the individual contributors, and do not necessarily reflect those of the podcast host and team, or our sponsors.

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