It’s more important than ever to focus on student experience. The Albanese Government’s recent re-election has given higher education institutions a clearer idea of what’s ahead.
With the Australian Tertiary Education Commission set to begin operations on 1 July 2025, we can expect further action on the recommendations laid out in the Australian Universities Accord.
At the same time, the shifting geopolitical landscape presents Australia with an opportunity to become an even more attractive destination for international students. Ongoing debates around enrolment caps could influence this, but the potential is there.
Meanwhile, the rise of artificial intelligence (AI) has once again raised the bar for digital expectations. Students now expect their university experience to match the ease and responsiveness of tech giants like Amazon or Meta.
Together, these forces are putting pressure on universities to rise to the occasion and deliver better educational experiences.
The Universities Accord is changing the landscape
The Australian Universities Accord, released in 2024, outlines a vision for a more educated workforce with more accessible and flexible learning pathways. A key goal is for 80 per cent of the workforce to hold a tertiary qualification by 2050, up from around 60 per cent today.
The Accord also calls for doubling the number of placements, reducing inequality in access to higher education, and addressing growing skill shortages. It encourages more regional hubs and deeper integration between VET and university providers.
To achieve this, universities will need to create more flexible, hybrid learning environments that accommodate students from all walks of life. Whether a student is studying remotely or regionally, they’ll expect full access to resources, a sense of community, and seamless transitions across providers.
This is where digital experience becomes critical. If university and VET learning are to be integrated, will students navigate one central dashboard or juggle 10 separate platforms?
Improving the student experience is essential to achieving the Accord’s vision. Without a seamless, supportive and accessible student journey, the ambitious goals of expanding participation, reducing inequality and building a highly skilled workforce simply won’t be met.
Delivering on the Accord’s goals will mean strengthening digital infrastructure and taking a holistic view of how students interact with services, from enquiry and enrolment to study and graduation.
Student experience can be Australia’s global edge
Student experience is also a powerful competitive advantage. International education is one of Australia’s largest exports. Recent discussions around student caps have created uncertainty, but a stable government may help clear the path.
With rising tensions in countries like the US, Australia is well-positioned to attract more students, as long as it can compete. And student experience is a key part of that value proposition.
From easy access to support services to the ability access resources from anywhere in the world, the small things make a big difference. Admin should be smooth. Communication should be seamless. The better the student experience, the higher Australia’s competitive advantage becomes.
AI has changed the rules of engagement
The pandemic fast-tracked digital adoption across universities and the AI boom is driving another major shift. Students are now interacting daily with AI-powered tools that offer personalised, intelligent, and immediate support. They’ll expect the same from their institution. Think AI chatbots for self-service, automated timetables, study recommendations, and more intuitive platforms.
The question for institutions is what their student experience actually looks like right now, and how quickly they can evolve it. Keeping up with the modern market demands continuous adaptation.
This is a critical moment to evaluate the entire student journey and make intentional improvements. Institutions have a choice: steer the ship with purpose or risk being swept off course by rapid change. A strong, student-centred experience is the compass that will keep them on track.
Turning complexity into connection: where to focus next
From admissions to graduation, there are countless ways to improve the student journey. But right now, many institutions are held back by legacy systems, under-resourcing, and tighter budgets.
A bigger and more immediate challenge is the number of disconnected systems in use. When platforms don’t talk to each other, students feel the impact. You can have the best AI chatbot in the world, but if it’s buried across five different logins, the value is lost.
The good news is, these problems aren’t new and there are technologies designed to solve them. Digital experience platforms (DXPs) act as a bridge between systems, bringing them together into one simple, seamless interface. Whether it’s a student portal, public-facing website, or alumni platform, DXPs let institutions improve the student-facing experience without having to rebuild their entire backend systems.
That means you can start by improving how students interact with your institution – such as by creating a modern student portal that centralises resources and streamlines communication, then updating older systems over time.
Once the right digital foundations are in place, you can unlock the power of your data, using insights to deliver personalised, real-time communication that meets students where they are.
Right now, there’s a real opportunity for institutions to lead. The policy environment is shifting, AI is changing expectations, and students are demanding more flexible and human experiences. Institutions that can simplify the complexity and focus on what matters to students won’t just keep up, they’ll set the standard.
Liferay’s education portal solutions are designed to meet the unique needs of your institution, from online student portals to alumni networks and research collaboration platforms. Download our exclusive e-book, which explores how three Australian institutions leveraged Digital Experience Platforms (DXPs) here.
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