Category: Blog

  • Top Hat Is Now ISO/IEC 27001:2022 Certified!

    Top Hat Is Now ISO/IEC 27001:2022 Certified!

    TORONTO – April 28, 2025 – Whether it be student grades, assessment responses, engagement data, or contact information, the safety of your data is our priority at Top Hat. As the leading engagement platform used by more than 750 higher education institutions, we’ve implemented several technical and operational measures to keep our promise. That’s why we’re thrilled to announce that Top Hat has received a certificate of compliance for ISO/IEC 27001:2022!

    Read on to learn what this means for our business and users.

    A new milestone in Top Hat’s privacy and security journey

    The ISO/IEC 27001:2022 certification is the international gold standard for information security management. This achievement highlights our dedication to safeguarding user data through a complete set of information security controls, which are routinely audited by an independent third party. CPSI Certifications Inc., a certification body with more than 30 years of experience, performed the audit and awarded the certification. Our certification reflects our continuous commitment to upholding the highest level of security standards to protect user data. This credential applies to both the Top Hat and Aktiv SaaS platforms. 

    “Achieving ISO/IEC 27001:2022 certification is a significant milestone for us. It reflects the strong security foundation we’ve built to protect our users’ data and demonstrates our commitment to maintaining the highest standards of information security,” says Que Sengmany, Director of Information Security at Top Hat. “For our users and partners, this certification provides assurance that we’re following globally-recognized best practices to manage risks and safeguard information.”

    Our security philosophy

    At Top Hat, we’ve used the following pillars to guide our security philosophy.

    1. Confidentiality: Ensuring that information is accessible only to authorized individuals
    2. Integrity: Maintaining the accuracy and completeness of information and processing methods
    3. Availability: Guaranteeing that only authorized users have access to information when needed

    These principles continue to be our North Star as we continue to safeguard sensitive company and user data. Curious to know more about our technical security measures? Visit our Security page today.

    About Top Hat

    As the leader in student engagement solutions for higher education, Top Hat enables educators to employ proven student-centered teaching practices through interactive content and tools enhanced by AI, and activities in in-person, online and hybrid classroom environments. To accelerate student impact and return on investment, the company provides a range of change management services, including faculty training and instructional design support, integration and data management services, and digital content customization. Thousands of faculty at 750 leading North American colleges and universities use Top Hat to create meaningful, engaging and accessible learning experiences for students before, during, and after class.

    Contact [email protected] for media inquiries.

    Source link

  • Top Hat Is Now ISO/IEC 27001:2022 Certified!

    Top Hat Is Now ISO/IEC 27001:2022 Certified!

    TORONTO – April 28, 2025 – Whether it be student grades, assessment responses, engagement data, or contact information, the safety of your data is our priority at Top Hat. As the leading engagement platform used by more than 750 higher education institutions, we’ve implemented several technical and operational measures to keep our promise. That’s why we’re thrilled to announce that Top Hat has received a certificate of compliance for ISO/IEC 27001:2022!

    Read on to learn what this means for our business and users.

    A new milestone in Top Hat’s privacy and security journey

    The ISO/IEC 27001:2022 certification is the international gold standard for information security management. This achievement highlights our dedication to safeguarding user data through a complete set of information security controls, which are routinely audited by an independent third party. CPSI Certifications Inc., a certification body with more than 30 years of experience, performed the audit and awarded the certification. Our certification reflects our continuous commitment to upholding the highest level of security standards to protect user data. This credential applies to both the Top Hat and Aktiv SaaS platforms. 

    “Achieving ISO/IEC 27001:2022 certification is a significant milestone for us. It reflects the strong security foundation we’ve built to protect our users’ data and demonstrates our commitment to maintaining the highest standards of information security,” says Que Sengmany, Director of Information Security at Top Hat. “For our users and partners, this certification provides assurance that we’re following globally-recognized best practices to manage risks and safeguard information.”

    Our security philosophy

    At Top Hat, we’ve used the following pillars to guide our security philosophy.

    1. Confidentiality: Ensuring that information is accessible only to authorized individuals
    2. Integrity: Maintaining the accuracy and completeness of information and processing methods
    3. Availability: Guaranteeing that only authorized users have access to information when needed

    These principles continue to be our North Star as we continue to safeguard sensitive company and user data. Curious to know more about our technical security measures? Visit our Security page today.

    About Top Hat

    As the leader in student engagement solutions for higher education, Top Hat enables educators to employ proven student-centered teaching practices through interactive content and tools enhanced by AI, and activities in in-person, online and hybrid classroom environments. To accelerate student impact and return on investment, the company provides a range of change management services, including faculty training and instructional design support, integration and data management services, and digital content customization. Thousands of faculty at 750 leading North American colleges and universities use Top Hat to create meaningful, engaging and accessible learning experiences for students before, during, and after class.

    Contact [email protected] for media inquiries.

    Source link

  • Thinking about the support of Chinese students: a response to HEPI’s recent report

    Thinking about the support of Chinese students: a response to HEPI’s recent report

    In December 2024, HEPI and Uoffer Global published How can UK universities improve their strategies for tackling integration challenges among Chinese students? by Pippa Ebel. In this blog, academics at the Manchester Institute of Education, University of Manchester give their thoughts on the report. Beneath that, Pippa Ebel has provided her response.

    • By Dr Paul Vincent Smith, Lecturer in Education; Dr Alex Baratta, Reader in Language & Education; Dr Heather Cockayne, Lecturer in International Education; and Dr Rui He, Lecturer in Education, who are all at the Manchester Institute of Education, University of Manchester.

    The HEPI and Uoffer Global report How can UK universities improve their strategies for tackling integration challenges among Chinese students?, by Pippa Ebel, provides a series of ideas for supporting Chinese students. This clear and succinct report left us wanting more detail on some of its conclusions. However, we also noted that the report’s focus on integration is one that has been problematised in recent publications. In this response, we suggest some contrasting perspectives on the support of Chinese students for the purposes of further discussion.

    Generalising along national lines

    The framing of the report along the lines of national identity unavoidably makes for a broad-brush approach. We suspect Ebel would agree with us when we suggest that we cannot assume Chinese students will have uniform ambitions and desires. Although the structural conditions under which students are recruited must be taken into account (see ‘Admissions’ below), there is an increasing recognition of students as independent agents, capable of making their own choices, rather than being passive vessels of their national culture.

    Further, there are other student characteristics to bear in mind. For example, we suggest that the distinction between undergraduate and postgraduate student experiences should be reflected in how students are offered support. At the University of Manchester, international students comprise around one-third of the student body; at the taught postgraduate level, it is more than half. Many of these are students from China. When considering educational level alone, then, there are likely to be differences between students who will spend three years in a setting of student diversity, and those who will spend a calendar year in the UK, predominantly among compatriots.  

    What do students really need universities to do?

    The report suggests that ‘Most Chinese students would like more digital support from their institutions’ (p. 41), with the report tending to focus on social media. Yet (p. 27) 60% of Chinese learners are nonetheless described as using Whatsapp and Instagram; they simply have a preference for the continued use of equivalent Chinese platforms.

    We infer from the report the idea that Chinese students are missing out by not using ‘our’ platforms. It is suggested (p. 41) that Chinese students could be involved in marketing decisions on whether to use Western or Chinese platforms for social media messaging. This would have the advantage of directly involving Chinese students. It begs the question, though, of whether time is better spent on choosing the best platform for a given purpose, or on establishing a broad social media presence to maximise coverage.

    Our experience suggests that students find their domestic digital ecosystem enabling in a UK context. It also suggests that there might be some question of validity when it comes to the report findings. Is this a case of higher education researchers asking: ‘Would you like more support?’, and the students understandably answering ‘yes’?

    Admissions to UK universities

    The report has much to say on how Chinese students are admitted to UK universities. The ‘ethnic clustering’ addressed in the report is an index of how the university sector is organised and how universities generate income. Several of UK universities recruit thousands of Chinese students annually. It is well documented that many students will base their choices on university standings, purposefully selecting universities that are in the top 100 of world rankings. In this context, there is a limit to what agents who are charged with ‘promoting under-subscribed courses’ (p. 40) could achieve.

    The use of AI-supported interviews to further test applicants’ spoken English is again thought-provoking, but requires more discussion. This practice seems to be an invitation for universities to spend money on additional admissions arrangements, in order to reduce income by rejecting students who, while they may have otherwise met the formal language criteria for admission, fall foul of new spoken English tests, the requirements of which are in their formative stages.

    Institutional responses to proficiency in English

    The report takes a particular position on the English proficiency of Chinese students. We agree that universities and their staff must be able to invoke standards of language for purposes including admissions and assessment. As teaching staff, though, we find that there are many steps to traverse before we conclude that any particular student behaviour can be attributed to linguistic proficiency.  Have we met the students on their own terms, and found out about them as learners? Before we insist on invoking linguistic standards, are we satisfied that there are no better explanations for (e.g.) classroom silence? The issue of classroom passivity is not one specific to international students, although it seems that the wider issue is being put to one side in favour of a focus on some international students.

    Not least among these matters is that of how China English is manifested in student academic writing. In many cases, the language used in student texts is highly systematic and obeys the rules of a fully-fledged language. There is a need to raise awareness of these features. With regard to spoken language, perceived proficiency is not always about the grasp of the language itself, but can also be associated with the spaces students are working in. Lack of confidence (as noted on p. 16 of the report), mental health, sense of belonging, and divisive university-level language policies may all have an impact.   

    The discussion of IELTS in the report is notable for what it omits. Is it the case that universities are putting IELTS to a purpose it is not fit for; or that universities think of IELTS as a guarantee of proficiency rather than a time-and-space-constrained test result for which universities themselves, along with UKVI, have set the standards for success? We welcome the contribution of the report on this point, and we would be interested to read more on the author’s broader perspective and recommendations on IELTS.   

    Integrating or including?  

    Chinese students remain the largest international group on UK campuses, attracting ongoing attention from higher education policy-makers and practitioners. Nonetheless, where we see a focus on a single group, we need to ask how universities can manage their support without falling into the trap of re-hashing existing deficit narratives. Work on internationalisation in universities has suggested that ‘practice[s] with the most demonstrable impact on students’ include embedding internationalisation holistically across the institution, and encouraging inclusion – as opposed to integration, which is not always well-conceptualised. There is a balance to be struck between the economy of generalising according to background, and providing local, co-constructed spaces for students as independent agents to meet their own needs.

    I have been pleasantly surprised by the degree and depth of feedback received in response to my report published at the end of last year. It is always better to have engagement of any kind than none at all. Two threads of response have been most striking: the first by management teams of universities and education organisations wanting to better understand the report and how to apply it to their own strategies. Secondly, by Chinese students themselves on platforms like Little Red Book, with whom the report has thankfully resonated and prompted further discussion and exchange. Both are incredibly heartening. Yet as expected, responses have not all been glowing, and I am particularly grateful for the response issued by academics at the University of Manchester which critically addresses several points. It reflects in a nuanced way on my arguments and contributes valuable questions.

    I hope to add the following reflections in order to continue the dialogue on the report, as well as acknowledge the time and effort they put into forming a response.

    The value of identifying patterns & trends within a single ethnic group

    As suggested, I recognise that Chinese students do not have ‘uniform ambitions or desires’. My extensive conversations with Chinese students from a range of backgrounds have shown me how personal and individual every university experience is. However, in a report focusing exclusively on one group – partly chosen for the fact it represents the second largest international student group in the UK – a principle aim is to extract trends and patterns which can be useful in promoting better understanding and empathy. My report does not make statements such as ‘the Chinese student experience is X’ or ‘all Chinese students think…’, instead it focuses on which challenges were most consistent among a diverse group of Chinese respondents. It is important, for instance, for universities to understand that probably their entire Chinese student body uses WeChat, and how this cultural phenomenon might shape their digital behaviour on campus.

    A more detailed explanation of divergent social media usage

    My report is in fact entirely in agreement with the respondents in finding that China’s own social media platforms – such as Little Red Book – are enabling when transposed to a UK context, providing key information about the locality (for instance, hospital services and banks).

    The report does not ask whether Chinese students should continue to use their own software, or switch to a local one. Rather, it investigates the habits and preferences of Chinese students in the UK, in order to raise awareness of differences with other local and international students. How universities choose to engage with this information is an open question, but it raises the point that if universities wish to improve communication channels with Chinese students they must first understand which platforms are being used, and how.

    Promoting undersubscribed courses, not institutions

    The respondents rightly observed that the preference of UK institutions among Chinese students is the result of an emphasis on rankings, leading to a preference for the top 100 institutions. However, the respondents misunderstood my assertion that agents should promote ‘less well-known courses’ to mean they should promote a broader range of universities. Since agents often work on behalf of universities, this would clearly not be a realistic suggestion, as they would not be incentivised to promote an institution that was not their client.

    My suggestion was to help agents promote different courses which are less well-known and undersubscribed among international students. Furthermore, it was to encourage universities to maintain closer dialogue with their agents to better communicate their needs (and gaps), as well as to receive useful information from agents who are in daily conversation with prospective students. During a conversation with a senior faculty member from a UK institution with a meaningful agent network in China, the complaint was raised that the more niche or newer courses in science have surprisingly few Chinese students. Whilst this is a single anecdote, it was consistent with prior findings. Chinese students veer towards courses which are actively promoted, or undertaken by fellow students in their network: Business, Engineering, Marketing… This means that more niche, but perhaps highly suitable courses are overlooked. Do prospective students, for instance, know that Bristol has 16 courses related to Economics, or might they presume quite reasonably that there is just one?

    Language challenges, explained

    The respondents thoughtfully add to my point on language challenges of Chinese students by highlighting the differences in the education systems of China and the UK. These are indeed pertinent and have been written about at length (one reason why I chose not to focus on this area). My interviews with students indeed reflected surprise with the academic environment at UK institutions, which promoted a form of debate and discussion they were unused to. This aspect, however, doesn’t contradict the argument of Chinese students being underconfident in expressing themselves in English, but adds another dimension in explaining their underconfidence within a classroom setting.

    The response asks for further clarity on my assessment of IELTS as a suitable language evaluation tool. As stated, I believe that IELTS is too heavily relied on as a tool for understanding a student’s overall language ability and their suitability to enrol in a course. Whilst IELTS provides an indication of level, it is incomplete and as Manchester points out ‘a time-and-space constrained test’. The report suggests that universities consider additional methods of evaluation, for instance online or pre-recorded interviews, in order to gain a more holistic and accurate perspective. In a world where AI is proving increasingly central to our lives, universities might benefit from investment into AI tools which could elevate and enhance their recruitment processes.

    (Hopefully not) a final word

    My report does not assume that students should or must integrate. Rather it questions assumptions around the degree to which Chinese students wish to engage with their institution (particularly socially), and highlights distinct facets of the Chinese experience which may be less well known by institutions and non-Chinese students.

    I do not personally see the term ‘integration’ as problematic. I interpret it to mean engaging with and understanding a local context, not compromising one’s own unique identity and background to fit in. I commend the respondents’ use of the term ‘inclusion’ and agree we should all be aspiring towards a more inclusive environment on campuses. However, I assert that in order to make an environment more inclusive, it is first necessary to raise awareness and understanding of the individuals we are attempting to include. Without this understanding, how do we know what inclusive looks like?

    Awareness of the unique and precise challenges international students face – Chinese or otherwise – is the first step to actually making them feel included. It is not showcasing a range of faces on the front page of a brochure, or hosting Chinese calligraphy workshops on campus. It is creating structural opportunities in which students can give feedback and embedding representative voices of these different groups within the institution at diverse levels, be it the students’ union, alumni office or governing board.

    I welcome any additional points, and again reiterate my thanks for a thoughtful response to my original report.

    Source link

  • Charting a Collaborative Course for Higher Education

    Charting a Collaborative Course for Higher Education

    • Mark Taylor is Chief Finance Officer at GuildHE.

    The concept of shared services in higher education is far from novel. In my early career, back in 1992, I witnessed the ambitious yet ultimately unsuccessful Management and Administrative Computing (MAC) Initiative. This early experience highlighted the deep-seated challenges the sector faces when attempting to collaborate. The MAC Initiative failed due to a ‘we are different’ culture which hindered standardisation, and possessed a lack of strong leadership and absence of clear governance, which allowed institutional size to dictate priorities, overshadowing mutual respect and trust. These factors still hinder collaboration in higher education, as confirmed by the recent Jisc/KPMG report.

    However, the current climate leaves institutions with no choice but to explore innovative solutions, focusing on collaboration and efficient spending, as highlighted by Jacqui Smith’s emphasis on these two areas:

    ‘These are difficult times for government finances, and there won’t be a large injection of public money. Therefore, there will need to be strong sector collaboration and much more effective spending’ – Jacqui Smith, Monday 20th January 2025

    Collaboration opportunities are, however, varied and each model has different governance implications and efficiency and risk/reward outcomes. Institutions must define their objectives, either simply cost reduction or a more strategic shift towards greater collaboration, and look at why and what they can change to find the best legal model to suit their needs.

    This blog delves into the complexities of collaboration and cost-sharing, examining the current obstacles and proposing potential pathways forward. It draws upon insights from sector stakeholders, whose perspectives illuminate the challenges and opportunities ahead.

    Does collaboration save money?

    The initial financial hurdles in collaborative cost-sharing arrangements are often significant. Management time and upfront costs for due diligence and legal fees are substantial. The VAT implications of shared services are frequently misunderstood, adding another layer of complexity, especially when budgets are tight. The relevant legislation focuses on cost-sharing between exempt bodies, not the provision of services from one entity to another. By operating on a non-profit basis and charging members only for expenses incurred, cost-sharing groups can effectively navigate VAT concerns. The BUFDG CSR submission proposes an amendment to allow universities to recharge costs ‘at cost,’ without VAT, recognising these as non-business activities.

    Joint procurement initiatives through sector bodies have been successful, as shown by Jisc regional consortia like the Southern Universities Purchasing Consortium (SUPC).  Our GuildHE Research consortium demonstrates the tangible benefits of collective purchasing by providing services such as an open-access research repository and HIVE tracker which smaller institutions would otherwise be unable to afford individually. However, the power of monopoly suppliers is a challenge, and procurement alone may not be enough for long-term financial resilience.

    Protecting institutional identity

    The risk of losing institutional identity through more formal collaborative approaches remains a significant concern, particularly for smaller providers. Structural change is also probably one of the most challenging things for Boards. Boards often take a position around defending the independence of an institution rather than taking a broader view of how collaborative structures could create different futures which need to be evaluated on the basis of student provision and choice rather than out-and-out independence. GuildHE does not believe that a homogenised sector is in the interests of the public, students or industry and will continue to advocate for a wide range of institutional types to be protected within the system.

    Group structures are an alternative to mergers, allowing institutions to retain their brand and identity while sharing resources. However, the OfS registration process demonstrates the difficulties in maintaining collaborative structures. Due to inflexible accountability requirements for providers in group structures, the long-standing Conservatoire for Dance and Drama consortium was forced to disband in order to join the register. To alleviate Governing Body concerns, a flexible approach to data and metrics is also required to accommodate short-term risks that may arise from merging two institutions with differing metrics. Regulatory reform is therefore needed to remove barriers to collaboration and innovation.

    Learning from Examples: Success Stories and Ongoing Initiatives

    Falmouth Exeter Plus, a joint venture between Falmouth University and the University of Exeter, demonstrates the potential of cost-sharing groups, particularly where campus assets are shared, such as library services. In another example, the Luminate Group is a tertiary structure encompassing FE colleges and Leeds Conservatoire. Brand identities have been firmly retained whilst allowing for real cost savings and synergies from integrated operations and leadership. A number of other GuildHE institutions also sit within much larger group structures, whilst retaining their own brand and identity. At a national level, the Advanced Procurement for Universities & Colleges (APUC) in Scotland is providing a model for shared service optimisation. Universities Wales is exploring deeper collaboration, recognising common challenges but potential benefits.

    These examples illustrate savings in overheads and cost efficiencies from shared assets and operations within collaborations and group structures. These are more complex and nuanced than traditional straight mergers, but ultimately retain the benefits of specialisation and variation in mission to maintain student choice.

    Charting a Collaborative Future: Recommendations

    Collaboration is essential for the sector’s sustainability. GuildHE has just launched a series of roundtables and a new development programme for our community to help foster the types of discussions and initial explorations needed to determine how to take first steps towards greater collaboration, including joint procurement channels.  There are undoubtedly other organisations in the sector offering similar help and support, which we’d be keen to hear from in our own efforts to role-model greater collaboration.

    To ensure a more sustainable future for all institutions, the DfE and the OfS should reform regulatory structures to incentivise collaboration. This will help secure a more stable foundation for institutions and ensure that smaller-scale, specialist, and non-traditional institutions are not overlooked during the deepening financial crisis, which is most acutely affecting larger-scale, multi-faculty institutions. Furthermore, a culture of mutual trust and respect needs to be fostered between institutions and their governing bodies.

    As Walt Disney famously said, ‘The best way to get started? Quit talking and start doing.’

    Source link

  • The OfS’s fine on Sussex is a blow against free speech, not for it

    The OfS’s fine on Sussex is a blow against free speech, not for it

    • Peter Scott is Emeritus Professor of Higher Education Studies at UCL and was Vice-Chancellor of Kingston University between 1998 and 2010.

    Freedom of speech and academic freedom are difficult enough to define and police. The task has become more difficult because they have got caught up in the two most toxic issues of the moment – Palestinian rights and anti-Zionism (seen as shading into anti-semitism) on the one hand and support for the Israeli Government on the other; and women’s and trans rights and transphobia. Never has it been more true that hard cases make bad law.

    This seems to have been lost on the Office for Students with its recent decision on the Kathleen Stock case, whose gender-critical views had led to protests and demonstrations by trans activists, to fine the University of Sussex more than £500,000 (with the threat that fines could be even higher for universities which, in the eyes of the OfS, fail to protect free speech and academic freedom in a similar way). Unsurprisingly, that decision is being challenged by Sussex on a number of grounds, including the OfS’s refusal to meet the University’s representatives face-to-face before reaching it, a curious decision in the light of normal proceedings in legal and quasi-legal cases. Remember the lawyers’ old Latin tag audi alteram partem.

    The Stock case was one of three recent high-profile free speech cases. The two others were the case of David Miller, the University of Bristol professor who won an employment tribunal case after his dismissal by the University for his anti-Zionist views and that of Jo Phoenix, the Open University (OU) professor who won a similar case for constructive dismissal following the University’s failure to support her when attacked for her gender critical views.

    The same two toxic issues were in play in all three cases. It is difficult to see how, from the OfS’s perspective, Bristol and the OU were not as much in breach as Sussex of the OfS’s regulatory condition E1 for failing to uphold the relevant public interest governance principles (ensuring staff have the freedom ‘to question and test received wisdom’ and ‘to put forward new ideas and unpopular opinions’ without placing themselves in jeopardy). Two separate employment tribunals found that this is exactly what happened to Professors Miller and Phoenix, although in the first case through gritted teeth. Constructive dismissal and dismissal certainly count as being placed ‘in jeopardy’.

    The OfS opened its investigation into ‘free speech matters’ at Sussex under the general powers it had under its regulatory framework. The fine was assessed within the same framework. The Higher Education (Freedom of Speech) Act, which has given the OfS extra powers to investigate individual complaints, had not yet been passed. In any case, the incoming Labour Government chose last year not to implement some key provisions in that Act. So, when it launched the Sussex enquiry, the OfS did not yet have the power to investigate individual cases. Officially, it did not do so in the case of Kathleen Stock, although it appears she was interviewed as part of the investigation.

    So it remains a mystery why the OfS decided not to investigate the Miller and Phoenix cases which, on the face of it, raised the same issues and, as a result, should have led to the same concern – and similar fines? Surely not because of the political and media firestorm that the Stock case set off. Instead, the OU was allowed to ‘mark its own homework’ by setting up the Dandridge review, which failed to placate Professor Phoenix. Bristol publicly expressed its ‘disappointment’ at the tribunal’s findings, so no regrets and no acknowledgement that free speech had been an issue. The involvement of employment tribunals was no bar to an OfS investigation. Any differences between the three cases cannot explain why Sussex was picked out, because the OfS did not carry out investigations into the other two cases and so could not be aware of any differences.

    The OfS report is a curious document. It is largely context-free, in the sense that Professor Stock’s case is so briefly sketched that anyone unfamiliar with the case would find it difficult to understand what had happened. The formal reason for this context-lite brevity is that the OfS was not investigating what had happened to Professor Stock. Officially there was no Stock case. But a more substantial reason surely is that this absence of context was necessary in the light of its claim, in the words of the Director for Freedom of Speech and Academic Freedom, Professor Arif Ahmed, that ‘The OfS will continue to focus on a protection and promotion of lawful speech – irrespective of the views expressed. We will continue to be impartial and viewpoint neutral in our regulation and decisions’.

    In truth, free speech and academic freedom, even within the law, can never be absolute. This is explicit in section 43 of the Education (No. 2) Act of 1986 which states that universities ‘must take such steps as are reasonably practical to ensure that freedom of speech within the law is secured’. ’As are reasonably practical’ is an essential phrase, to which I will return. There will always be views which it is lawful to express but nevertheless are highly objectionable in the eyes of many people, and especially of those who feel they are threatened.

    Nor can they really be ‘viewpoint neutral’. The two toxic issues under discussion demonstrate this clearly. The expression of anti-Israeli and anti-Zionist views, because it is sometimes in danger of shading into anti-Semitism, is treated as beyond the pale. Gender-critical views, in contrast, despite the fact that they may be perceived to be transphobic, are firmly within it. The former, therefore, deserve to be banned and universities that tolerate their expression stigmatised or punished; the latter to be protected and universities that do not do so punished – as Sussex has been with its hefty fine. To be clear, I am not expressing an opinion about these viewpoints, just highlighting how they are treated differently.

    Why? Both Jewish and trans people, rightly or wrongly, feel threatened by what for them are hostile views. That is not sufficient in itself to override freedom of speech or academic freedom which, remember, are expected to be ‘unpopular’. This difference in treatment can only be explained with reference to history and politics. But, if the definition, and protection, of free speech and academic freedom are essentially political, the ‘viewpoint neutrality’ espoused by the OfS is an illusion. Its own decision to investigate Sussex was clearly partisan. The 2023 Act, which gave the OfS the mandate to investigate individual complaints, arose in a particular political context. It reflected the belief that conservative viewpoints were unwelcome in universities and therefore needed to be protected. Protecting liberal views was never the game.

    If free speech and academic freedom are context-specific, two questions arise. The first is practical. If that context is to be assessed and common sense applied – or, in the phrase in the 1986 Act, steps ‘as are reasonably practical’ defined – who is best placed to do that? In short, who is competent to make these complex decisions in which competing, and passionate, differences must be balanced? The effective choice is between officials in a State agency who are likely to have limited experience at the sharp end of university management, and vice-chancellors, their senior colleagues and university communities at large who know the people and personalities and real-world contexts. Free speech cases will not always be straightforward. They may contain multiple strands – breakdowns in professional relationships, complaints by students (ostensibly sovereign ‘customers’), even underperformance.

    The second question is one of principle, and much more important. In a liberal democracy that aspires to be an open society, should the State, or State agencies, ever be allowed to decide these delicate issues, particularly with regard to academic freedom, in the process invading and inevitably reducing the autonomy of universities? Of course, authoritarian and totalitarian States routinely behave in this way. They have no interest in academic freedom. But in a democracy, a foundational principle of academic freedom is surely that it is not defined or policed by the political authorities.

    The only conceivable justification for State intervention in a free society is that, if universities do not protect freedom of speech, they must be made to do so, as the partially implemented 2023 Act prescribes. There are two answers to this.

    • First, during the modern era, the practice has always been to trust universities to protect academic freedom because they understand it best. When I was a member of the board of the former Higher Education Funding Council for England two decades ago, no one would have suggested that HEFCE should have the power to fine universities for failing to uphold free speech. What is truly chilling is the erosion of institutional autonomy, with remarkably little protest or pushback. It is interesting how the political right, while believing passionately in a small State in the context of public services, economic regulation and taxation, believes equally passionately in a very strong State in the context of ideological surveillance.
    • Second, is there really a problem here – or, more accurately, a new problem? There is little evidence that universities have become less trustworthy in terms of protecting academic freedom. Of course, there have always been issues with ‘viewpoint diversity’ (in the phrase used by the US Government to justify its assault on Harvard – I’m coming on to Trump next…). In Economics departments dominated by econometricians behavioural economists are not always welcome. Some education departments may have ‘coloniality’ on the brain. Even peer review or the Research Excellence Framework may have ‘chilling effects’ in certain circumstances. But overall universities have always known, better than politicians, that intellectual creativity and productivity depend on a variety and diversity of ideas and of people.  

    … which brings me finally to Trump and Harvard. In a crooked sense, we should be grateful to President Trump for his brutish honesty. No serious attempt to disguise partisanship beneath a cloak of dispassionately protecting all free speech and academic freedom, just the driving desire to punish America’s greatest universities for refusing to toe the MAGA line in an extraordinary spasm of national self-harm. Harvard has been asked, and bravely refused, to allow the US Government to carry out ‘audits’ of departments suspected of being ‘woke’, to influence admissions, to vet academic appointments, to have access to lists of students, especially international students, who have taken part in demonstrations against Israel’s actions in Gaza, and outlaw all policies designed to promote diversity, equity and inclusion.

    The US example is important for two reasons, however little the OfS may appreciate being bracketed with Trump. First, the political focus on free speech, in the current form of the ‘war on woke’, has all the marks of being ‘made in America’, ideology borrowing rather than truly home-grown. Now we have been shown the future, and it stinks. Do we really want to go there? Second, the same politically partisan focus has actually made it more difficult to have a measured debate about free speech and academic freedom which, very sadly, is badly needed in a world from which reason, trust and mutual respect appear to have fled – and online abuse, fake news and AI have arrived. The OfS report on Sussex, and its disproportionate fine, are – in effect – a blow against rather than a blow in favour of free speech in higher education.

    Source link

  • Private School Marketing: SEO Strategies for Visibility

    Private School Marketing: SEO Strategies for Visibility

    Reading Time: 8 minutes

    To stand out amidst competition, private schools must ensure their online presence is strong enough to attract prospective students and parents. While traditional marketing methods such as word-of-mouth and print advertising still hold value, digital visibility has become crucial to school enrollment. Are you wondering how to market a private school to maximize visibility? Leveraging SEO effectively is the key to being discovered by your target audience online. 

    Search engine optimization (SEO) is pivotal in increasing online visibility, helping private schools rank higher on search engine results pages (SERPs) and ensuring they remain top-of-mind for potential applicants. However, using SEO for private school marketing has unique challenges, requiring a strategic and well-rounded approach. Keep reading to understand your unique SEO needs as a private educational institution and how to maximize your school’s SEO performance.

    Struggling with enrollment?

    Our expert digital marketing services can help you attract and enroll more students!

    The Unique Challenges of Private School SEO

    Private schools face a distinct set of Search engine optimization challenges that require tailored solutions – can you relate to any of these? 

    • Competition: Private institutions must differentiate themselves from public schools, charter schools, and other private institutions in their region. 
    • Broad Search Results: prospective students and parents may not be searching for a specific school name but rather for general terms such as “best private schools near me” or “top elementary schools in [city].” If a school’s website is not optimized for these search queries, it may struggle to appear in search results.
    • Balancing local and national SEO efforts:  While private schools typically serve a local audience, some institutions attract students from other regions or even internationally. This means that their SEO strategy must account for both location-based searches and broader queries related to curriculum, extracurricular offerings, and student outcomes. 
    • Keeping up with seasonal search trends:  as interest in enrollment spikes at certain times of the year, requiring a dynamic and proactive approach to content updates and digital marketing efforts.

    How can you create a strategy that offsets these unique challenges? Let’s explore the importance of SEO and how you can implement it effectively. 

    The Importance of SEO for Private School Marketing

    SEO is crucial for private education marketing because it directly impacts discoverability. Parents and students rely on search engines to research potential educational opportunities, and a well-optimized website ensures that a school is easily found. 

    A strong SEO strategy also helps build credibility and trust, as higher search rankings are often associated with authority and reliability. Moreover, SEO provides a cost-effective marketing strategy compared to traditional advertising, offering long-term benefits without the recurring costs of paid campaigns.

    Beyond visibility, SEO enhances the user experience. A well-structured website that loads quickly, is easy to navigate, and contains high-quality content will rank better and engage visitors more effectively. This engagement translates to longer time spent on the site, higher conversion rates, and ultimately, more inquiries from prospective students and parents.

    Image 1Image 1

    Best Practices for Optimizing SEO for Private Schools

    The first step to reinventing your private school marketing plan is to assess your digital presence and set realistic goals. Understanding where your school stands in search rankings, what competitors are doing, and which areas need improvement will guide your SEO strategy effectively. 

    Start by analyzing website traffic using tools like Google Analytics, identifying which pages attract the most visitors, and pinpointing gaps where SEO enhancements can improve visibility. Additionally, schools should develop a content strategy that aligns with parent concerns, frequently asked questions and key search trends. By taking these preparatory steps, private schools can ensure their SEO efforts are targeted, strategic, and effective. Now, let’s explore some specific strategies! 

    Example: What metrics should you evaluate before reinventing your private school SEO strategy? Take a look at the image below for some ideas. Using a tool like Google Analytics, determine how many total visits your site gets to understand your reach. Your page views will provide insight into site user engagement and what content is most popular.

    Image 2Image 2

    Source: HEM

    The bounce rate refers to the proportion of visitors who leave after viewing just one page. A high bounce rate (over 40%) can indicate a need for more relevant or compelling content. Finally, discovering which source of traffic gets you the most visits is valuable information when it comes to allocating funds. An SEO audit from a professional team is a great starting point if you’re looking for a preliminary view of your private school’s existing site performance.

    1. Conduct Thorough Keyword Research

    The foundation of any successful SEO strategy is understanding what prospective families are searching for. Private schools should conduct in-depth keyword research to identify high-value search terms related to education, admissions, and academic programs. Tools such as Google Keyword Planner, Ahrefs, and SEMrush can provide insights into relevant keywords and search volume.

    Schools should target both short-tail and long-tail keywords. For example, while “private school in Toronto” is a valuable keyword, more specific terms like “Montessori private school in Toronto with small class sizes” can help attract highly relevant traffic. Additionally, considering intent-based keywords such as “affordable private schools near me” or “best private schools with financial aid options” can attract parents who are actively researching enrollment options.

    Example: This is what keyword research could look like. In the list below, you’ll see examples of both short and long-tail keywords. You’ll want to use a combination of keywords with a high search volume to reach a broader audience (like “international school” with 6600 searches) and longer, more detailed keywords to reach a specific audience (like abroad programs for international students with 40 searches).

    Image 3Image 3

    Source: HEM

    2. Optimize On-Page SEO Elements

    Once the right keywords have been identified, they should be strategically incorporated into website elements such as:

    • Title Tags and Meta Descriptions: These should include primary keywords while also being compelling enough to encourage clicks.
    • Header Tags (H1, H2, H3): Properly structured headers enhance readability and improve SEO rankings.
    • URL Structure: Clean and descriptive URLs (e.g., “yourschool.edu/admissions-process”) make it easier for search engines to understand page content.
    • Alt Text for Images: Adding descriptive alt text to images improves accessibility and helps search engines index visual content. Try to include keywords
    • Internal Linking: Strategically linking to other pages within the website helps distribute page authority and improves navigation, making it easier for users and search engines to explore content.

    Image 4Image 4

    Source: HEM

    3. Create High-Quality, Engaging Content

    Content marketing is an essential component of SEO. Private schools should focus on producing valuable, informative, and engaging content that answers common questions and concerns of prospective families. This includes:

    • Blog posts on topics like “How to Choose the Right Private School for Your Child.”
    • Parent testimonials and student success stories.
    • Virtual campus tours and video interviews with faculty.
    • FAQs addressing tuition, admissions, and extracurricular activities.
    • In-depth guides on topics such as “How to Apply for Financial Aid at a Private School” or “What to Expect in Your Child’s First Year of Private School.”

    Publishing fresh, relevant content regularly helps keep the website dynamic and signals to search engines that the site is actively maintained.

    Example: This SEO- friendly video content covers a topic that many private school prospects are searching for. Don’t underestimate the value of optimizing your video content! With YouTube being the preferred video content platform as of 2024, Google is no longer the only online space where SEO matters.

    YouTube videoYouTube video

    Source: CTS College of Business & Computer Science

    4. Implement a Local SEO Strategy

    Since most private schools serve specific geographic areas, local SEO is critical. Schools should ensure their name, address, and phone number (NAP) are consistent across all online directories, including Google Business Profile, Yelp, and local education listings. Encouraging satisfied parents to leave positive reviews on Google can boost local search rankings.

    Optimizing for location-based keywords, such as “best private middle school in Los Angeles,” helps schools appear in “near me” searches. Embedding a Google Map on the website’s contact page further improves local SEO. Schools should also engage in community outreach efforts that can generate local press mentions and backlinks, further strengthening their local search presence.

    5. Enhance Website Performance and User Experience

    Search engines prioritize websites that offer a seamless user experience. Private schools should ensure their websites are:

    • Fast-loading: Page speed impacts rankings, so schools should optimize images, leverage browser caching, and minimize code.
    • Mobile-friendly: With many parents researching schools via mobile devices, responsive design is essential.
    • Secure: HTTPS encryption builds trust and improves rankings.
    • Structured with Clear Calls-to-Action (CTAs): Encouraging prospective students and parents to schedule a visit, request information, or apply online enhances conversions.

    A well-structured site with intuitive navigation reduces bounce rates and encourages visitors to explore more pages.

    6. Build a Strong Backlink Profile

    Backlinks, links from other reputable websites to a school’s site, signal authority to search engines. Schools can earn high-quality backlinks by:

    • Partnering with local businesses and educational organizations.
    • Contributing guest posts to education-related blogs.
    • Issuing press releases about notable achievements or events.
    • Getting listed in school directories, alumni association pages, and educational forums.

    Additionally, ensuring the school is listed on authoritative education directories and accreditation bodies’ websites can further boost credibility.

    7. Leverage Social Media for SEO

    While social media does not directly impact search rankings, it enhances brand visibility and drives traffic to a school’s website. Are you wondering how to market your private school with social media? Maintain active profiles on platforms like Facebook, Instagram, and LinkedIn, regularly sharing engaging content and linking back to key web pages. Encouraging faculty, alumni, and students to share content can increase organic reach and generate social signals that indirectly benefit SEO.

    Example: Rundle Schools does a great job of optimizing its Instagram page to drive organic traffic to its site. Consider using a tool like Linktree to make it easy for prospects to find your site and other important profiles. Rundle Schools is committed to a multi-channel SEO content strategy as you can see in the centre post where they promote their podcast.

    Image 5Image 5

    Source: Rundle Schools | Instagram

    Get Support to Elevate Your Private Schools SEO Strategy 

    At Higher Education Marketing (HEM), we understand the unique challenges private schools face in improving their online visibility. From keyword research and content marketing to local SEO optimization and paid advertising, our team of education marketing experts tailors strategies to the specific needs of private schools. 

    At HEM, we’ve helped countless private schools boost their online visibility, attract more prospective families, and exceed their enrollment goals through proven results-driven SEO strategies. Ready to elevate your school’s digital presence? Let’s craft an SEO strategy that sets you apart, connect with HEM today!

    Struggling with enrollment?

    Our expert digital marketing services can help you attract and enroll more students!

    Frequently Asked Questions 

    Question: How to market a private school? 

    Answer: Leveraging SEO effectively is the key to being discovered by your target audience online. Search engine optimization (SEO) is pivotal in increasing online visibility, helping private schools rank higher on search engine results pages (SERPs), and ensuring they remain top-of-mind for potential applicants.

    Question: How to market your private school with social media? 

    Answer: Maintain active profiles on platforms like Facebook, Instagram, and LinkedIn, regularly sharing engaging content and linking back to key web pages. Encouraging faculty, alumni, and students to share content can increase organic reach and generate social signals that indirectly benefit SEO.

    Source link

  • Social capital and the degree awarding gap: spaces, places and relationships

    Social capital and the degree awarding gap: spaces, places and relationships

    • Amira Asantewa is Director of Programmes, Grit Breakthrough Programmes
    • Reuel Blair is Lead Diversity Programmes Coordinator at the Centre for Student and Community Engagement, Nottingham Trent University

    Progress on the Black-white degree awarding gap has gone into reverse.  Figures published by Higher Education Student Data (HESA) in autumn 2024 show that in 2022/23 the difference in the percentage of Black students and white students getting a first- or upper-second-class degree went up to 21.4 percentage points (pps) – from 19pps in 2021/22 and 17.6pps in 2020/21.

    Across the sector, institutions are responding. Access and Participation Plans have been signed off.  Work towards achieving Race Equality Charter marks is underway. Faculties and departments are decolonising curricula, diversifying assessment modes, tackling the lack of Black representation in the staff body and the postgraduate community.

    While there are debates about the way the sector analyses and addresses the awarding gap, what we do know is there is, as yet, little to say about what works in UK universities. However, evidence from our work with students of Black Heritage that suggests social capital is key.

    Black leaders

    It was back in 2019 that Nottingham Trent University and Grit Breakthrough Programmes co-designed with students the Black Leadership Programme (BLP) – a mix of community-building activities, mentoring, inspirational speakers and work with both employers and global institutions. Centrepiece workshops are delivered by Grit: breakthrough programmes.

    Six years on and an independent TASO-funded evaluation found strong statistical evidence of impact on final year grades and that these higher grades were likely to have been caused, not by increased academic engagement, but instead by increased motivation, social capital and sense of belonging. 

    This reinforced the findings of the independent evaluation of Grit’s Black Leaders and Students of Colour programme across seven universities, which suggested that students were able to apply skills and confidence from having expanded networks and engagement in new experiences, to their academic lives. And the students tell us what this looks like.

    Spaces for Black students

    Students talk about the importance of access to Black spaces. This space, this community, is a place where Black students are not, as Anike from Liverpool John Moores University puts it, ‘self-censoring to make myself palatable to white people.’ Instead, it is where ‘I can get into the conversations I always wanted to have, feel free to talk about what’s important to me.’

    Research describes how Black-affirming campus spaces are vital for Black student academic success and supporting Black student inclusion and well-being. Kwaku from Nottingham Trent University describes the value of ‘a space where there isn’t the weight of always being different. I want a space to connect with people, people who I can talk to about how I am feeling, what I am going though, and who I know would understand.’

    So social capital is also about belonging. Zelena from Bath Spa University describes wanting ‘to belong to a community of people we can all turn to, to draw strength from, to look up to and connect with.’

    Identity and representation

    It is about identity. Students tell us about the importance of ‘realising the value of my own upbringing, my heritage, my culture… that it is not something to be left behind or discarded… I want to explore and appreciate who I am and what I am.’ As Gemma from the University of Greenwich says, it’s about ‘finally claiming my identity. Becoming proud of being Black.’ University is a time for building a new independent life, figuring out who you really are and how your evolving identity fits in this new space. And there is a strong correlation between identities and deeper approaches to learning.

    It is about representation, both in the messaging about opportunities and in the ability of those delivering them to relate to the racial identity and cultural backgrounds of the students. Or, as Kane from Nottingham Trent University says, ‘it’s about how we have the right to be noticed, feel heard, to see that my voice, my opinion matters.’

    And social capital is also about wanting to make a difference, making a contribution. Afreya from the University of Manchester describes ‘helping other people who are feeling the same as I was. Going out of my way to be visible, showing how anyone just like me, can be successful.’

    Students are very clear about social capital: ‘I made friends from the programme. I’ve joined societies… I’ve been a course rep and a Student Ambassador… I’ve been part of a project supporting young Black learners in schools in the city…’

    They are very clear about its value: ‘It gave me strength… I’ve been relentless in seizing every opportunity available… I work more efficiently… harder and smarter… I feel that the university has an interest in nurturing Black talent and my growth and development.’

    So, alongside all the institutional plans, strategies and initiatives, there also have to be the spaces, places and relationships for Black students to be their full, authentic, very best selves and, just like their white peers, grow the social capital to thrive and succeed in their time at university and beyond.

    On 5th June at Nottingham Trent University, Grit Unleashed will take a deep dive into the university experience for Black students and Students of Colour across the UK in a day co-designed and co-delivered by student participants. For more details email [email protected]

    Source link

  • Another year, another teacher supply crisis…

    Another year, another teacher supply crisis…

    Today on the HEPI blog, John Cater revisits a quarter-century of teacher education policy to consider how we can solve the teacher supply crisis – read on below.

    And Amira Asantewa and Reuel Blair explore how growing social capital – not just academic engagement – is key to tackling the widening Black-white degree awarding gap in UK universities in a powerful reflection on identity, belonging and community. Read that piece here.

    • Dr. John Cater was Vice-Chancellor of Edge Hill University from 1993-2025 and member of the Board of the Teacher Training Agency and its successor body from 1999-2006.  He also chaired the Joint UUK/GuildHE Teacher Education Advisory Group (2013-2019) and is the author of HEPI Policy Paper 95, Whither Teacher Education and Training (2017).

    Twenty-five years ago, the attraction of teaching was on the wane, and universities’ enthusiasm for training teachers was sinking fast. The Evening Standard’s billboards screamed, ‘Schools in Crisis’ as the capital’s schools closed on Fridays or brought pupils in for just half-days because of a shortage of teachers.  

    Fast forward to 2025, and the recent National Foundation for Educational Research (NFER) publication, Teacher Labour Market in England 2025, has reached the newsstands, prompting the same headlines: ‘Schools in Crisis’.

    But two and a half decades ago, it was turned around.  A serious attempt to tackle teacher workloads (WAMG, the Workload Allocation Model Group) was put in place, with ‘guaranteed’ non-contact preparation time and a rapid increase in the number and responsibilities of teacher support workers ((Higher Level) Teaching Assistants).  And one of the most effective marketing campaigns, No-One Forgets a Good Teacher, was launched.

    These are more sceptical, more cynical times, and the challenges of teaching are well understood, but there are strategies which could ameliorate the current crisis.

    1. A Better Product. Teaching is a ‘present in person’ profession.  No class of thirty adolescents is going to be controlled, still less educated, by an unattended whiteboard.  But, particularly in secondary education, rolling up a teacher’s preparation time into a single day, even fortnightly, which could be worked from home, would make the profession more attractive to many.  And most school staffrooms need to move into the twenty-first century if they are to match working conditions in the wider world.
    2. Better Marketing.  Teaching is a vocation, and the opportunity to change lives and create life chances still resonates with many.  A focus on case studies (Tony Blair and Eric Anderson being amongst the best-remembered from the above campaign), moving from the abstract to the relatable, have proved effective in the past. 
    3. A Partnership Approach.  Too often, the relationship between the state and its agents and training providers has been driven by a contractual ‘purchaser/ provider’ model, characterised by mutual distrust.  Similarly, school and college participation in the renewal of the profession, for example, by offering placements and link tutors, has been discretionary and often wrapped in a cash nexus.  Some universities are also unnerved by the risk to brand and reputation inherent in the inspectorial process, particularly when teacher training consists of a very small proportion of their portfolio (a concern which can also relate to apprenticeship provision).  If scrutiny is accepted by all to be risk-based and proportionate, resource is released to focus on both areas of concern and the sharing of best practice.
    4. Supporting Teaching as well as Training.  Incentivising training has its merits, and the NFER Report does indicate a weak correlation between bursaries and the take-up of training places, but training is not teaching.  If you have to offer £27,000 to persuade someone to train, are you sending an implicit message about the desirability of the profession you may enter?  And, whilst starting salaries (now at least £30,000 per annum outside London) have improved, the financial incentives for taking increased responsibility are widely regarded as insufficiently attractive to keep teachers in the profession.
    5. Re-visit Repayments.  The lowering of the student loan repayment threshold to £25,000 in 2023 and the extension of the loan term penalises those in the lower-middle salary range – teachers, nurses, social workers – whilst those on higher salaries benefit from lower interest payments.  Simply in the interest of fairness, it needs re-visiting.
    6. Fee forgiveness. Teacher retention is an even bigger issue than teacher recruitment, with over a third of all entrants leaving the profession within five years.  London Economics and the Nuffield Foundation, amongst others, have repeatedly highlighted the limited cost of writing off outstanding student loans for those who provide a decade or more of service, a cost which would be eliminated fully when reduced recruitment and training costs and anticipated improvements in service quality are taken into account.  
    7. Key worker accommodation.  The demise of public sector housing and the lack of available and affordable rental accommodation has severely restricted teacher mobility and teacher supply, with particular challenges in high-cost locations (such as the Home Counties).  Part of the current Government’s drive to construct 1.5m new homes should place key worker housing close to the top of the priority list.

    In the aftermath of the Chancellor’s Spring Statement, the issue of productivity looms large.  A highly educated and committed workforce is integral to the future of the UK economy, and a ready supply of well-qualified, passionate teaching professionals is the building block on which that economy can thrive.

    Source link

  • Launch of the Commission on Students in Higher Education: Unpicking the connections between teaching, funding and student outcomes

    Launch of the Commission on Students in Higher Education: Unpicking the connections between teaching, funding and student outcomes

    • The APPG for Students has launched the Commission on Students in Higher Education as a means of feeding into the Department for Education’s HE Review through a student-centred lens. A call for evidence has now opened, until May 1st, where colleagues from across the sector are encouraged to input.
    • Alex Stanley is Vice President Higher Education of the National Union of Students (NUS).
    • Saranya Thambirajah is Vice President Liberation and Equality of the NUS.

    The debates over the financial sustainability of the higher education sector, effective interventions in access and participation, and the quality of teaching will not be new to HEPI readers. Amongst the column inches and radio waves, however, students and the academic community are living these tensions every single day.

    It’s no secret that students are working long hours during term time, living pay cheque to pay cheque to cover their rent and bills – plugging the gap created by real-terms cuts to maintenance support. The NUS’s own research shows that of those who work during their studies, over 60% are working over 20 hours per week. While we feel from the stories that students tell us that there must be a link between inadequate maintenance funding, working long hours and students’ eventual attainment and outcomes, we lack an evidence base on the impact of working hours or lack of financial support on students’ attainment.

    Similarly, we are all aware that teaching standards and the concept of good degrees have spent the past fourteen years under the microscope, with innovative practice sometimes denounced as dumbing down in the press – and students told their course choice is leaving them with ‘low value degrees’, or that their hard work leading to higher grades is down to grade inflation.

    At NUS, we firmly believe the way to cut through the noise is by focusing on the real-life, current experience of students – and that the best way to do that is to bring them into the rooms where decisions are made. We are proud to hold the APPG on Students, for which NUS UK serves as Secretariat, as a space which connects student leaders to Westminster decision makers. We’ve been using this to bring student voice to the Houses of Parliament for over a decade, from launching the landmark research on the Black Attainment Gap, providing space for students to grill Sir Philip Augar immediately after his report launched, to most recently shaping the Renters’ Reform and then Renters’ Rights Bills, with interventions from current students the genesis of now-passed amendments on limiting rent up front and controlling the student lettings cycle. There is no question that bringing students and young people into the room on issues that impact them makes policy decisions better and enriches the debate.

    In this vein, we are proud to launch the Commission on Students in Higher Education, designed to place students at the heart of the current debates on funding, teaching and attainment.

    The Commission will tackle the big issues of the current funding debate: teaching standards, maintenance funding and student outcomes, drawing on the expertise of a cross-party group of Commissioners and higher education specialists, all working to provide meaningful recommendations which should influence and complement the Department for Education’s HE Review and the Comprehensive Spending Review.

    We will begin with an in-person event on Maintenance Funding tomorrow, Wednesday 23 April, when we will hear from proposers of four different ways of funding a more generous student maintenance offer, who will then be questioned by students and Parliamentarians.

    We will take in written evidence on the core areas of the Commission: maintenance funding, students and work, widening participation & student outcomes and teaching quality.

    We welcome submissions from colleagues across students’ unions, the academic community and sector practitioners who, like us, are keen to see the HE Review and Spending Review succeed in solving some of the existential problems we are facing across the sector.

    If you have any questions, please email [email protected]

    Source link

  • Bank holiday reading: Flying the Nest in the wrong direction – How we can attract our ‘lost boys’ back into HE

    Bank holiday reading: Flying the Nest in the wrong direction – How we can attract our ‘lost boys’ back into HE

    In sociology, the term ‘male flight’ refers to men abandoning fields, activities, or professions when they are perceived as becoming too ‘feminine’ or associated with women. Lisa Wade argues that this is ‘bad long-term strategy for maintaining dominance.’ Education, especially in recent years, has become a battleground for cultural and political struggles, particularly in the wake of growing far-right influence in both Europe and the United States. But is the shift away from higher education by young men simply a cultural power struggle, or are we failing to meet their needs and expectations?

    The Impact of Gender Dynamics on Higher Education Participation

    Men are increasingly opting out of higher education. The widening gender gap in college enrolment reveals a troubling trend: higher education is now facing what can be described as male flight. In the United States, this gap has expanded dramatically. In 1979, only 200,000 more women attended college than men; by 2021, that number had surged to 3.1 million more women than men. While the COVID-19 pandemic significantly impacted enrollment figures in 2021, this shift underscores a broader trend in gender and education that warrants serious consideration.

    A similar pattern is unfolding in the UK. In 2020/21, there were 2.75 million students enrolled in higher education, with women making up 57% of the student body. The undergraduate sector exhibits the largest gender gap. This growth, however, raises critical questions about the future of male participation in higher education.

    The Retreat of Men from Higher Education: A Closer Look

    The trend of male flight from higher education is unlikely to reverse without targeted intervention. A study by King’s College London highlights that young men today are particularly concerned about the challenges they face in society. Unlike their older counterparts, younger men and women hold vastly different views on education, social issues, and political ideologies. According to a survey of over 3,500 young people aged 16+, young men tend to be less supportive of gender equality initiatives and are increasingly aligning with right-wing political views. Within this context, right-wing political groups, such as Reform UK, advocate for a ‘no-nonsense’ approach to education, emphasizing a patriotic curriculum that they argue better addresses concerns about social equality. Their proposals often reflect a growing sentiment among some groups, particularly white men, who feel that their experiences and challenges do not align with current gender equality initiatives.  

    While the political rhetoric surrounding this issue is highly charged, it demands serious attention. The key question now is: How can we rebuild young men’s confidence in higher education? This is particularly pressing when considering young men from low-income or disadvantaged backgrounds. Research shows that white working-class men are disproportionately likely to cite the high cost of higher education as a barrier to entry.

    Fees and student loans are the biggest concern of young people as they look ahead onto the HE landscape, with over 25% of young Britons thinking that university is not worth it. Alongside this sector-wide issue, young men are retreating from HE in much higher numbers than any of their female or BAME counterparts. This is something that should not be ignored if we want truly inclusive HE.  

    What Can We Do? Policies to Address Inclusive Education and Rebuild Trust Among Disadvantaged White Men

    Many of these issues must be addressed by universities themselves. Male students often feel that higher education fails to cater to their unique needs. Young men are less likely to engage in extracurricular activities – such as sports or student unions – that are integral to the student experience. Neil Raven’s contribution to this blog last year highlights young men feeling unsupported and disengaged, and as with everything in this sector, the solution to this question is not straightforward. To truly address the challenges young men face in education, universities must acknowledge that their needs and experiences are distinct and deserve to be supported in meaningful and effective ways.

    When we talk about the financial red flags facing disadvantaged young white men, we’re really addressing the prospect of being burdened with debt—especially when they are just one choice away from avoiding it altogether. Adopting Tim Leunig’s recommendation to shorten the student loan repayment term from 40 years to 20 would give students greater confidence that they can achieve financial freedom by mid-life.  

    Furthermore, research conducted by the Institute for Fiscal Studies commissioned by the Department for Education (DfE) found that only 1 in 5 students would not be financially better off by going to university. This is reason enough to incentivise young white men back into the warm embrace of higher education.

    A shorter repayment term would not only alleviate long-term financial anxiety but also encourage people from all backgrounds to pursue higher education without the fear of being shackled by debt for life. The Higher Education Policy Institute’s own research, despite indicating young women being more debt-averse than men (even with men paying more of the debt due to higher salaries in the longer term), shows that most of our young people are opposed to the Labour government’s tuition fee increase. A shorter repayment term will perhaps not only restore the confidence of our young women – who are already sceptical of the lower salaries they will receive throughout their careers – but reassure all of our young people that student loans are not a lifelong burden, and that we have a system that rewards ambition rather than punishing those who take the leap.

    Moreover, this shift could help restore confidence in the value of a degree, particularly for those who currently see university as a risky financial gamble rather than a stepping stone to social mobility. This is, as Mr Raven identifies, especially important as men doubt and call into question graduate outcomes in the long term.

    Figure 1 New HEPI polling shows Labour’s tuition fee rise made more palatable by maintenance support increase – HEPI

    HEPI’s research also indicates that a tuition fee hike is made more palatable if accompanied by an increase in maintenance support. In a piece I wrote for the Sixteenth Council, I referred to the Institute for Fiscal Studies’s proposals regarding maintenance support. One of these was restoring the generosity of maintenance support to 2020 levels, which represents a 16% increase for the 23/24 intake. Yes, this means issuing £1.5bn in maintenance loans, but repayment levels would mean that the cost to the government and the taxpayer would fall to £0.4bn.

    Therefore, making HE more attractive for young people – especially those white, working-class young men who are lacking that engagement with education – involves reducing the repayment term for tuition fees down to 20 years and restoring maintenance support to pre-COVID levels. Ultimately, this would, as HEPI’s research indicates, make the recent tuition fee rise more palatable and, in turn, set young minds at ease.

    Another way of addressing these practical problems is spearheading a secondary school library-building scheme. The National Literacy Trust identified a strong link between school library use and reading attainment, which is especially important as low reading abilities help to ‘entrench’ education inequality in the UK. The provision and accessibility of school libraries from a young age can help boost attainment in early years and beyond, setting young men on a course that permits more positive thinking about further and then higher education.

    The National Literacy Trust’s report also notes that library users receiving free school meals showed higher reading enjoyment and increased reading and writing for pleasure. They tended to read and write a greater variety of material relative to non-library users. In 2021, the Commons Education Committee found that white working class students were ‘by far the largest group of disadvantaged pupils’ with just under a million eligible for free school meals in 2020. Accessible libraries and reading spaces may be the next big step we can take to help disadvantaged pupils. The National Literacy Trust’s report reveals that white working-class boys receiving free school meals are particularly poised to benefit from a campaign of boosting libraries and reading spaces in educational settings, which may help improve their engagement with education as a whole.

    A few months ago, I attended the Publishers’ Association’s parliamentary drop-in event, where I learnt a lot about the importance of the relationship between school libraries, reading attainment, and the publishing industry as a whole. I enjoyed reading in my primary school’s small library space, and throughout my time at secondary school, I made use of both the school’s reading spaces and our local community library. Unfortunately, I must recognise that this was an enormous privilege for a white working-class student when it should just be a permanent feature of our outstanding education system.

    This is extremely relevant now as I look out on the educational landscape. Young men are falling behind women in education, a significant issue which goes way back to before primary school. According to the Centre for Social Justice (CSJ), ‘From the day they start primary school, to the day they leave higher education, the progress of boys lags behind girls’.

    Ultimately, the success of higher education in the 21st century will depend on how effectively universities can adapt to the evolving needs of all students. In the case of young men, this means recognizing their unique challenges and addressing them with targeted, thoughtful solutions. Only by doing so can we create a higher education system that truly serves everyone, regardless of gender.

    As Mr Raven notes in his blog contribution, it is certainly ‘our problem, not theirs’.

    Source link