Boost Your Enrollment Cycle With These Higher Ed SEO Strategies
Billions of queries occur daily through global search engines on desktop, mobile, and voice devices. These organic searches are the largest drivers of website traffic, particularly for higher education institutions, making SEO an essential ingredient in the recipe for generating student leads. A student’s journey toward enrollment is a roller coaster of considerations. From looking at financial costs and career opportunities to assessing workloads and faculty projects, students turn to search engines to answer their questions.
Optimizing your university’s website involves looking at a variety of SEO factors: webpage speed, page titles and headings, URL structure, link building, content, and more. Here at Archer, our higher education SEO team members have expert insight at every step on the path toward optimizing a university’s website, including technical on-page improvements, off-page link building, and, most importantly, content creation and promotion.
Let’s explore how your institution can stay relevant and bring new prospective students in with a sophisticated higher education SEO strategy.
SEO for Higher Education: What You Need to Know
Online content saturation is at an all-time high, and competition in higher ed is intensifying. Meanwhile, the audiences that institutions are marketing to have become less traditional.
Capturing the attention of prospective students at a critical point in their college enrollment journey takes a deep understanding of all the nuances of search engine optimization, including search intent, click-through rates, and mobile experience. To create content that will engage online audiences, universities must have strong SEO strategies to ensure brand discovery.
7 SEO Strategies to Boost Your College Enrollment Cycle
Our higher ed SEO experts have pulled together a list of seven strategies to help capture students along their path to college enrollment. Their expertise will help guide you in discerning what’s important in an SEO strategy and where to set focus for the rest of the year.
1. Determine Your Student Journey
Student journey maps are going to be key in helping you guide the focus and intent of your content. How are you making students aware of your programs? At what point are they considering your programs? Where in the journey do they make a decision, and what do they need to get there?
Students looking to advance their academic and professional careers are at some point in the sales funnel, but they’re also at some stage in their search engine journey. If you’re doing it right, you’ve constructed this journey carefully and provided several different routes for the different kinds of prospective students you interact with.
For example, a student might be only tangentially familiar with the construction industry, so you can gain their interest by crafting a piece about construction careers that graduates can enter after receiving a construction management degree. On the other hand, a student might be further along in their journey and might be at the point of more serious consideration of an engineering degree. For this student, you can craft a post about stress management for engineering students.
If you want to get students to your website, finding blog topics is only half the game. Using keywords to optimize your content is how you push those posts to the finish line. Google’s latest algorithms emphasize value, so figure out what value you can provide your reader at every stage of inquiry.
By walking through the student’s college enrollment experience and differentiating content based on the needs of each stage, you can curate specific content to respond to their search intent, keep them engaged with your brand, and guide them down your content map to a post that encourages them to convert.
2. Satisfy Student Search Intent
Since search intent is Google’s ultimate goal, when it comes to SEO for higher education, keyword research and content creation that match the student’s search intent should be a primary focus.
The “How to Become a CEO” article above is a great example of a university-created piece of content that matches search intent and provides steps that show how the university program can help the searcher accomplish their goal. Content should discuss a range of topics that align with the university’s mission and program’s course curriculum while still keeping the searcher top of mind. With each piece of content, you’ll be able to attract a variety of students who are in different places in the student discovery process.
Each of these posts should have a strong call to action (CTA) that intrigues prospective students to learn more about the university’s program and how they can become more involved and apply. This CTA can include an aesthetically pleasing “learn more” button that directs readers to a “request more information” form.
In 2023, Google introduced a new helpful content algorithm intended to help searchers find relevant results. This update is intended to weed out nonhelpful search results, defined as content that lacks experience, expertise, authoritativeness, or trustworthiness (E-E-A-T).
What does this mean for universities? Crafting high-quality content that meets student search intent is even more important. Instead of focusing solely on SEO keywords, university website pages and blogs need to meet Google’s quality standards in one or more E-E-A-T fields.
Experience: The content is created by someone with firsthand involvement in the subject matter.
Expertise: The content creator has formal knowledge of the subject matter.
Authoritativeness: The content contains credible information, and the website has a good reputation for providing quality content.
Trustworthiness: The content includes clear and transparent sourcing to verify the accuracy and reliability of the information.
Universities can meet these expectations by providing high-quality information that highlights faculty and student experiences and expertise.
4. Elevate Your Content Strategy
Searchers are no longer satisfied with traditional text-based content or boring images. This is especially true for millennials and Gen Zers, who account for 42% of the U.S. population, according to Statista, and the majority of a university’s target market.
To capture the attention of these easily distracted searchers, higher education SEO strategies should branch out beyond traditional articles and infographics to include visually captivating and psychologically intriguing content, such as interactive graphics or videos. This refreshed content strategy should aim to not only catch a searcher’s immediate attention but also leave a lasting brand imprint to intrigue searchers to come back for more.
Check out the following example of an engaging piece of content from Zippia.com that outlines the different career paths for cost accountants. The piece is interactive, allowing the user to move their mouse along the different career paths to reveal more detailed and relevant information.
This interactive map is fun and easy to use while still providing the quality and quantity of content the user is looking for. It illustrates the kind of memorable yet useful experience required to capture a student’s attention.
5. Occupy Google Search Results
Occupying more real estate on ever-evolving search engine results pages (SERPs) is more crucial than ever. A large number of Google searches do not result in a click. With the advent of more featured snippets, the importance of a technically sound website, structured data, and high-quality content grows.
While on-page SEO is still crucial for ranking on the SERP, off-page efforts and creating a user experience (UX) that expands past your website are the next wave of occupying internet real estate. Off-page citations, or references to your institution on websites such as U.S. News and Wikipedia, will push hints and signals to Google that validate your brand. Quality higher education SEO strategies should also include a UX that helps your site stand out in today’s saturated marketplace.
6. Optimize Your Website for Mobile
To enhance the college enrollment funnel experience, you need to maintain the health of your website for both desktop and mobile.
Since a majority of search engine visits come from mobile devices, there’s no question that higher education SEO teams should be focusing on the mobile user experience of their websites. Now that Google has mobile-first indexing best practices, your team has new factors to consider. If your website’s content differs between desktop and mobile, for example, then your site is at risk of having pages not indexed or crawled, which could result in a significant loss of traffic.
For starters, ensure that desktop and mobile versions of your website have identical content, as well as identical technical elements, such as structured data and meta tags. Whether you’re developing content or updating your website design, always be sure to consider both platforms in any updates you make.
7. Understand Your Competition
With Google ads for search terms like “online mba” generating a high cost per click (CPC), higher education is one of the most competitive segments of search engine rankings. Why? Simply put, graduate degree programs are expensive and have large marketing budgets. In addition, affiliate marketing is rampant in the higher education space. What’s affiliate marketing? Affiliate marketers in higher education essentially sell student leads to universities.
These affiliate sites often have large SEO budgets and benefit from degree ranking and badging tactics. Take a look at the density of non-edu sites in the search results by Googling “online mba.”
In addition to competing with a number of affiliate websites, traditional schools have to compete with for-profit institutions and institutions with powerful national and regional brands.
Despite the competitive market, a long-term higher education SEO strategy, with a nuanced understanding of the market, can yield tremendous results around student enrollments and thought leadership.
SEO for Higher Education: Boost Your Results with Archer
Here at Archer Education, we partner with accredited universities to help higher-ed leaders and marketers accelerate online learning growth and enrollment. We offer a variety of tech-enabled marketing, enrollment, and retention services, and our team of SEO experts is always up to date on strategies to help your program gain visibility in prospective students’ search results.
Our SEO tactics can help your university:
Increase its visibility in student-generating keywords
Grow the amount of organic traffic to the site
Ensure its site is optimized for organic search
Contact us or visit our SEO tactics page to learn more about how Archer can help you reach your enrollment goals.
Why Student Discipline Matters in Higher Education?
Good discipline is essential to a secure and encouraging campus environment. According to NCES, colleges can easily monitor and address problems as they come up by using behavior-tracking software. This has resulted in a 15% increase in campus safety and a 20% increase in student satisfaction. It takes more than just following the rules to create an environment where students can succeed. Behavior monitoring is directly linked to higher retention rates, as evidenced by students in well-managed environments being 25 percent more likely to finish their education.
Campus administrators will benefit from happier students, a safer and more encouraging environment, and continued vigilance about compliance standards.
The Changing Landscape of Student Behavior in Higher Education
Keeping an eye on student behavior gets harder as universities get bigger and more diverse. The days of having a few basic rules and occasionally checking in were long gone. Maintaining a courteous, secure, and welcoming campus community presents many challenges for today’s higher education institutions.
This is what adds to its complexity:
Handling Students from Diverse Populations: Managing Different Cultural Expectations.
Addressing plagiarism and cheating in the digital age is academic misconduct.
Behavioral Concerns: Dealing with disruptive behavior on the internet and in classrooms.
Campus Safety: Protecting students’ health from abuse and harassment.
Behavior tracking plays a critical role in helping institutions confront these challenges head-on in this dynamic environment. Maintaining documentation is not enough; you also need to build an environment of responsibility, encourage good behavior, and eventually make a contribution.
The Need for Efficient Behavior Tracking Software
These days, handling student discipline with just paper records and spreadsheets is not going to be sufficient. Colleges should reconsider their strategy for the following reasons:
Challenges of Outdated Practices: Paper trails and manual tracking can result in misplaced incidents and postponed actions, which makes it more difficult to provide students with timely support and responses.
Consequences of Ineffective Discipline Oversight: Ineffective discipline management can drive away students and damage the institution’s reputation. Students who experience a lack of accountability may feel unsupported and insecure.
Modern Behavior Tracking Software Advantages
Improved Student Experience: Students can flourish in a more secure and caring environment when simplified discipline management is put into place.
Improved Policy Adherence: A strong system makes sure that institutional rules are followed, reducing the possibility of possible legal issues.
Data-Driven Insights: With the use of sophisticated tracking tools, organizations can examine patterns of behavior to make well-informed decisions and take preventative action.
Adopting behavior monitoring software can transform educational institutions’ approaches to managing student behavior and promote a campus climate that puts safety and support first.
Key Strategies for Improving Student Discipline
Establish the tone by making student conduct policies very apparent from the outset.
Give employees the tools they need to immediately report issues so that they can be addressed quickly.
Analyze behavior trends with analytics to adjust your strategy.
Highlight positive behavior because it inspires more of the same when it is acknowledged and rewarded.
Establish avenues for students to express their ideas and worries to promote a feeling of community.
Work together to present a unified front for discipline management with the staff, teachers, and parents.
Provide regular training to staff members on behavior management and conflict resolution techniques.
Put in place a system to keep an eye on incidents and their results so that changes and improvements can be made continuously.
How Technology Supports Discipline Management
When an incident occurs, you and your team can report it right away, focusing immediately on finding solutions. For example, a teacher could record a conflict in the hallway immediately rather than waiting for class to end.
You can quickly review and have educated discussions with ease when you have easy access to a student’s discipline history through a centralized system.
Parents and staff are kept informed about incidents instantly, allowing for timely action when necessary.
With the use of behavior tracking software, you can identify patterns over time and provide early interventions for students who consistently struggle.
Customized reports evaluate the success of disciplinary measures, enabling you to improve policies in light of actual outcomes.
Maintain open lines of communication among students, faculty, and parents as they work together to address discipline issues.
Use data insights to make informed decisions that improve behavior and campus safety. Institutions that implement technology solutions experience a 30% increase in compliance and satisfaction.
Introducing Creatrix Campus Student Conduct Management System
Log incidents quickly while on the go to simplify documentation.
Create customized reports with an emphasis on particular incident types, locations, and student demographics.
To inform parents, teachers, and students about significant incidents, send out automatic alerts.
Using your mobile device, you can view and edit incident records from anywhere on campus.
An integrated reward system that acknowledges and motivates students can help to promote positive behavior.
Benefits for Higher Education Institutions
Higher Ed Leaders, Take Action!
We feel you definitely deserve a utopian campus where monitoring student behavior is a breeze for you! You can now effectively replace your legacy procedures with a more effective approach to handling student behavior when you use Creatrix Campus behavior tracking software. Want to know how it operates? Set up a demo with Creatrix now to see how it can help you and your team have a more seamless experience on campus! Let’s talk!
As the higher education landscape continues to shift and evolve, the expectations and priorities of today’s students are shifting as well. To stay relevant, institutions are expanding their focus beyond traditional academic models to better meet the needs of a more discerning audience. Modern Learners are no longer bound by age or conventional learning modalities—today’s students are driven by different priorities, presenting a challenge for institutions relying on outdated methods to engage this demographic.
With primary motivators including career advancement and the need for flexibility, Modern Learners demand educational opportunities that offer accessibility, transparency and value. They are more selective, especially as the perceived value of a college degree has been questioned amid economic uncertainty. With rising student debt, these learners are looking for programs that provide a clear return on investment—an education that advances their careers while offering flexible options that meet their financial and personal needs. Success lies in striking a balance between value and cost-effectiveness, ensuring students feel seen, supported and equipped for the future.
Explore ten essential strategies for higher education institutions to expand their offerings and better engage Modern Learners. From improving strategies to leveraging resources and fostering deeper connections with students, these strategies aim to engage with Modern Learners based on their preferences and behavior rather than demographics by embracing a Unified Enrollment Strategy that fuels sustainable growth.
1. Build a Cohesive Brand
In a competitive landscape where a strong brand is essential, the increasingly selective nature of Modern Learners calls for an institution’s brand to resonate with prospective students.
Your institution’s brand identity should authentically reflect its values, mission and unique offerings. A compelling brand narrative not only showcases your unique selling proposition (USP), but also serves as an opportunity to connect on a deeper level with potential students, fostering trust and engagement.
Building a cohesive brand experience involves aligning visual elements, messaging and tone to create consistency across all touchpoints—from your website to social media, emails and beyond. This alignment strengthens students’ understanding of your value proposition, guiding them throughout their journey and ensuring they feel engaged at every stage.
At EducationDynamics, our in-house Creative team specializes in data-driven brand positioning and strategy. We take the time to understand your institution’s unique strengths and craft creative solutions that support the student journey, from initial discovery to enrollment. Discover how our creative services can help your institution’s brand thrive and successfully engage Modern Learners.
2. Adopt a Full-Funnel Marketing Approach
As Modern Learners increasingly seek personalized learning experiences that align with their needs, institutions need to elevate their marketing strategies to meet their growing expectations. By embracing a full-funnel approach, schools can more effectively engage with students at every stage of their journey, leading to stronger enrollment outcomes.
A holistic full-funnel marketing approach not only boosts engagement, but also augments long-term growth by nurturing students from awareness to decision. As students continue to research more throughout their journey and prioritize personalized content, institutions must adopt comprehensive approaches to effectively reach them.
With EducationDynamics’ multi-channel digital marketing expertise, schools can target students across various platforms, ensuring personalized messaging and an engaging experience across every touchpoint. If you want to learn more about how to build a successful full-funnel marketing approach, check out our Full-Funnel Marketing Guide for Higher Education.
3. Utilize Market Research to Identify High-Growth Programs
To effectively meet the evolving priorities of Modern Learners, institutions must develop programs that align with market trends and career opportunities. Leveraging market research allows schools to refine their offerings and better address students’ shifting needs and expectations.
Resources such as EducationDynamics’ eLearning Index Web App, serve as a powerful resource. The Web App, developed by EducationDynamics’ Market Research team, utilizes current National Center for Education Statistics (NCES) data, to showcase an accurate view of the current labor market and relevant trends regarding degree completions. Administrators can use the app’s interactive features to isolate the data by region, modality and program. By providing insights into the highest opportunity programs available for each educational level and a convenient user interface, the eLearning Index Web App tool empowers schools to optimize their program offerings, ensuring that they are offering degrees that are relevant to Modern Learners. Through aligning programs with high-growth career opportunities, institutions can not only boost retention but also empower students with the skills and support they need to thrive in the current job market.
4. Nurture Leads and Personalize the Journey
Modern Learners often research extensively before finalizing their enrollment decision, seeking personalized and relevant information at every stage. Building relationships early and maintaining engagement over time is essential, whether you’re connecting with prospective students for the first time, re-engaging stopped-out students, or reconnecting with dormant inquiries.
Effective lead nurturing helps institutions build these relationships through tailored content that addresses the specific needs and interests of each student. Consistent communication guides students through their decision-making journey, ensuring they feel supported.
Marketing automation can help streamline these efforts. Through automation of communication workflows, institutions can deliver timely and personalized messaging that resonates with students. This level of personalization and consideration throughout multiple touchpoints in the student journey improves overall engagement and student experiences.
At EducationDynamics, our Nurturing Services offer institutions multi-channel engagement, using best-in-class marketing automation technology. By delivering personalized communications across various platforms, we help schools strengthen connections with students at every stage of their journey.
5. Provide 24/7 Support with AI Chatbots
As institutions seek to attract and enroll the Modern Learner, implementing AI Chatbots serves as a key tool by delivering real-time assistance and tailored responses to common student inquiries. Prospective students frequently encounter obstacles when searching for relevant information during their enrollment journey. With Modern Learners expecting immediate access to information, these challenges can lead to a frustrating experience, potentially impeding their enrollment decision. Employing AI Chatbots can help address this, through instant responses that answer commonly asked questions regarding program details, financial aid and academic support at any time of day. These chatbots not only help manage routine tasks, but they also allow admissions staff to focus on the more complex, high-touch interactions. By incorporating AI Chatbots into your institution’s communication strategy, you enhance student support and ensure that every inquiry receives proper, timely attention.
6. Showcase Your Innovative Spirit
Standing out amid the competitive higher education landscape is vital for attracting Modern Learners, who seek educational opportunities that align with their evolving needs and aspirations. Today’s students are not merely seeking to fulfill degree requirements; they are looking for an education that resonates with their interests and provides long-term growth opportunities. This is where innovation can play a vital role. By highlighting your university’s unique offerings and distinct culture, you can offer Modern Learners attractive reasons to choose your school, while demonstrating how you are adapting to meet the growing demands of Modern Learners.
At EducationDynamics’ Higher Ed Marketing Agency, our team of experts understand the importance of showcasing each institution’s unique selling points and innovative approaches within the higher education space. Our services are designed to communicate the value of choosing your school, whether it’s through digital campaigns, social media content, or compelling copywriting. We empower you to emphasize your distinct strengths, enabling your institution to foster deeper connections with Modern Learners and guide them towards enrollment.
7. Create a Seamless Student Journey
The traditional, linear student journey no longer applies to today’s Modern Learners. With various commitments, such as family and work responsibilities, modern students engage with their educational environment in different ways than in years past. As a result, institutions need to adjust how they approach the student journey. By implementing student journey mapping, institutions can better understand the various stages of the student experience and refine it to reduce pain points.
EducationDynamics’ student journey mapping process provides institutions with actionable insights to optimize every stage of the student experience, from inquiry to enrollment. The process begins with a comprehensive analysis of your current student recruitment and services, including existing marketing materials, communication technology and student support systems. Using data-driven insights, we then create a visual student journey map that identifies key touch points and opportunities to enhance communication. From there, we develop a communication plan with targeted messaging and content designed to nurture, guide and support students across their enrollment journey. By integrating student journey mapping, institutions can better visualize the Modern Learner’s journey, while meeting their evolving needs.
8. Invest in Financial Aid Support
Financial aid is among the first pieces of information students seek and often plays a pivotal role in their enrollment decision. Equipping your institution’s advising team with the tools to engage in financial aid conversations early in the student journey is critical to meeting the expectations of Modern Learners and encouraging them to choose your institution over another.
EducationDynamics’ Financial Aid Advising services offer personalized support through dedicated coaches who manage student inquiries and provide individualized guidance. This streamlined approach allows your admissions team to focus on key priorities, while ensuring students receive the financial aid support they need. By delivering clear answers and a supportive experience, students are more likely to enroll, resulting in higher enrollment and retention rates.
9. Streamline Your CRM and Marketing Data Integration
A robust Customer Relationship Management (CRM) system is essential for navigating the Modern Learner’s enrollment journey. By collecting and managing student data, CRMs promote personalized communication that resonates with students. To truly maximize their potential, CRM systems should be optimized through technology integration, data quality assessments and user adoption, ensuring they effectively reach Modern Learners while driving scalable enrollment growth.
EducationDynamics recognizes the importance of an integrated CRM system. Our team of integration experts specialize in implementing and maintaining clean, actionable data that supports a cohesive strategy, giving your institution a holistic overview of each student and ensuring your CRM is built for long-term success.
10. Optimize Your Enrollment Team
As the primary point of contact for prospective students, your enrollment team is one of the most critical investments you can make. The expertise and engagement of your enrollment staff directly influences prospective students’ decisions, making them essential to student success outcomes.
At EducationDynamics, we believe in empowering both institutions and students by investing in staff development. Through our The U School platform, institutions can access exclusive 8-week programs designed to equip your team with the skills needed to meet the unique demands of Modern Learners. By strengthening staff training, we help build more effective enrollment pathways, ultimately increasing student engagement, satisfaction and enrollment growth.
Empowering Your Institution to Engage Modern Learners
Attracting and enrolling Modern Learners requires a comprehensive approach that acknowledges their unique needs and preferences. By implementing the ten key strategies outlined in this article, higher education institutions can engage a new demographic of learners while nurturing meaningful connections with students. Embracing innovative solutions like student journey mapping and leveraging available resources allows institutions to transform the student experience. As the higher education environment continues to change and enrollment challenges arise due to shifting economic and demographic factors, institutions who proactively understand and cater to the unique needs of Modern Learners will differentiate themselves from the competition. As your strategic partner, EDDY is committed to empowering your institution to confidently navigate these challenges while collectively advancing our mission to expand opportunity through education.
Your online presence creates a legacy for your work and supports your professional goals for your research, teaching, and leadership. And yes, you probably have been putting it at the bottom of your to-do list… Join us and let’s change that!
This Q&A was hosted by Ana Pineda, PhD, of I Focus And Write on October 10, 2024.
Introduction
Ana: This happens a lot to me too. Just quickly for the rest of us watching the recording. I started the recording a bit late, but I was introducing you to Jennifer Van Alstyne, and she’s the expert on having an online presence, not only academic, but personal branding, especially for academics. Although I think your profile goes much further and you all should start following her, and I will send you some links later for her social media, her channels, her website.
I discovered [Jennifer] very early on in this business and something that I hope we are going to speak more about it, I was struggling with my, my online presence as an academic and also as a business. I thought, “Ah, Jennifer one day she, she should come and tell us more. I teach you, this is something I encourage you all when you want to connect with someone, send them an email, send them a message in social media, tell them what you would like to maybe have a coffee with them or organize something with them. And that’s it. This is how Jennifer and I contacted and now she’s here talking with all of you and I’m super excited. Thank you. Jennifer, do you want to tell us a bit about you to start?
Jennifer: Hi everyone. I’m so happy to be here and to talk with you all. Let’s see, I have been helping professors one-on-one with their online presence since 2018. And it really started off as, as thinking that I would help with websites specifically, but most of my clients needed help with more than just their website because being online isn’t just about having a website. You can actually be online without a website, too. And so really figuring out online presence wasn’t a one size fits all solution. A website wasn’t going to be the answer for everyone helped me evolve my business over time.
Now, it’s been like, what, six and a half years and I help people with websites, social media, and bio writing. And really I’d say our work is about confidence. Our work is about the confidence to be able to show up and to feel like you’re worthy enough, and that you deserve space online. I love getting to help people with that.
Ana: Oh, so nice. And I love that you linked to, to this, to the aspect of feeling confident because I was telling to Jennifer like, I think 90% of my audience, of you here, of our students suffer severe imposter syndrome, and this feeling that we are not good enough. And I see that for me, but also probably for many of you that here, this stops us from showing up online and sharing our words. We always feel, I sent an email today with some of those thoughts. The, “who am I to say this on LinkedIn,” or, “am I bragging if I’m sharing this paper that got published.” Something also like, “What is this person going to think when it says that I post this,” right? Something some of my students say is I think on that teacher I had once or something a supervisor said that you had 10 years ago. Sometimes you still have these thoughts of, “What is this specific person going to think? And this stops us. It truly stops us. I hope that also for all of you that you live with some ideas of how to stop these imposter thoughts when it comes to your online presence today. Love it. So for today, it’s a, Jennifer told me, I love interactive sessions and we need your help. Please, we need your help for the, of course I have questions here ready for Jennifer, but we would love to hear your questions.
Jennifer: I have a question if that’s okay for everyone who’s listening. This is one of the questions that I, I like to ask people when we start working together because it really is different for everyone, no matter where you are on feeling imposter syndrome, no matter where you are in your career.
How you feel about your online presence is, is very internal. It’s very personal. So I’m curious if 0 is like, “I don’t have an online presence at all,” and 10 is like, “I have a great online presence, I’m really confident in it. It’s the exact online presence I want.” Where are you on that range? From like zero of no online presence at all to 10, amazing online presence.
How would you rate yourself? 4, 2, 3. Yeah. Quite low. Good. This is very, very normal. Very normal to feel like maybe there’s a lot more you could do or maybe want to do to have a stronger online presence.
I’m curious, those of you who feel like you’re on the really lower end of the scale, 0, 1, 2, 3, I’m curious, have you done something for your online presence already or is this like, “There’s a bunch of things that I want to do that I know I’m not doing and I really don’t have an online presence at all.”
Where are you thinking when you’re at the lower numbers? Is it more about actions that I haven’t taken or actions that I’ve taken that don’t feel like enough?
‘I think I’ve tried a lot.’ Yeah. Oh my, ‘the university forces me to,’ I love that answer. For a lot of people that is perfect. Yeah. Okay.
I just wanted to show even though we’re all here and we’re all here together and there is a range for where people feel for your online presence, my hope is that by the end of this workshop you’ll feel like there’s at least one small step that you can take to improve that in a way that’s really meaningful to your life. If not more. My hope is for more, but at least one.
‘I haven’t done anything because I thought why do I have to be online?’ Well, we’ll chat about that. It’s different for different people. So, saying that you have to be online for your research, you have to be online for a job market or you have to be online for, you know, any specific reason. It’s not going to work for everyone. And finding the true reason (or reasons), it’s going to be helpful for you. Hopefully we can get closer to that today as well.
What are reasons scientists and academics should have an online presence?
Ana: Oh, I love that. And actually that is how I would like to start. So what are the main reasons, Jennifer, that you say why you should, everyone have an online presence? Maybe there are a few things that you think, oh this situation, these moments, you really need to, to work on this.
Jennifer: Well, I’ll tell you why I thought when I started people should have a stronger online presence. I really thought that if you put your publications online and you create a way to help people find them, that more people from your potentially really niche topic would be able to read them, engage with them, and share them.
And that’s true, but that’s not actually a motivating reason for the majority of people that I work with. I would say for most of the professors that I work with, they want to help more people.
They want to help more people. They want to invite opportunity for themselves, but not just any opportunity. They want to invite aligned opportunities aligned with their research, aligned with their values, aligned with what they want to be focusing their time on.
Attracting opportunities is all about finding the right people. It’s about making sure that people can see and engage with what you share. That can potentially lead to greater connection, collaboration, or a long-term working relationship. I would say it’s mostly about people and making sure that that connection is possible even when you’re not in the same space.
Ana: Oh, I love this. And actually, you know, I mainly started using as online presence, let’s say Twitter, on social media. And I don’t know if you, you also said this, but in the past there was some, they did some study and they saw that the more people tweeted about papers, than the more citations they have.
Jennifer: Yes, that is definitely true. It’s also a bit limited in how we think about it.
Ana: Yes.
Jennifer: Yes, more people will see your paper when you share it online. The question is, is it the right people? Is it the right timing? Are they still going to see it after your one post?
There’s so many ways that we can share publications, really thinking about who we want it to reach and how we want to be able to help people with the hard work we’ve already done makes a really big difference for how we show up online.
So yes, always sharing your work gets more citations, gets more readers, which is great. My hope is that it’s really engaged readers, aligned readers. Readers who could potentially cite and use your work.
Jennifer: So I’ve actually gotten more narrow in my focus for who I’m hoping to reach in my work with professors.
Ana: Yes, I love that. And actually, it was later on that I think there was another paper that also, like you said, it was like, “more citations, really, but what was then the impact of this effect?” But what they saw is that the big impact in the end, like you said in people, in networking, in collaborations, in relationships. And this is really beautiful.
Lenny says here, ‘they trying to build multidisciplinary approach of a problem, building a network is the only way and networks are so important, right?’ Networks of the right people, like you said. I love that. Yeah. So good.
Why do professors want a website, social media, or blog?
Ana: And continue with the why Jennifer. I would also like to know why your clients come to you. So do they come, do they want a website? Do they want social media? Do they want blog? What is it? Tell us more please.
Jennifer: I would say most people come to me because they want, or are thinking about a website. Oftentimes it’s something that they’ve wanted for a long time. Maybe they tried to do themselves or did do themselves, but it isn’t meeting their needs.
My most popular service is like a big website plan where we either redesign or create a website that really meets their long-term needs. That takes in-depth interviews, I mean we spent about five hours talking before I even start planning the website. That’s because for a lot of people, their needs are are so nuanced. And we really get to understand what’s going to be exciting for them, what’s going to be engaging for the people that they hope their research or their teaching research reaches.
And then some people also have different areas of their life that they want to be able to share on their website. A lot of people also come to me because they want to bring together multiple identities into one personal academic website.
Or, occasionally a website that works for both your personal website and your lab website.
The website that’s right for you doesn’t necessarily look like the website that was right for someone else. That’s why professors like to work with me, cause we find that together. They feel like they don’t have to do it alone and if they don’t want to. They don’t have to touch the website themselves, they can just have it done for them.
So especially the people a bit later in their career, like to be a little bit hands off. People who are early career researchers, we get more involved and do more things together. So yeah, it’s really fun. We customize it to what best meets the professors need.
Ana: Yes, I love that also that you said it. Every need will be different, right? And I think that’s the problem with university websites, that they are very standard first and you don’t have much there to say. So actually, if you have any questions about websites right now, please share it in the chat. So maybe we can go through there.
Holly has posted a a question, Jennifer. Maybe you can read it.
Professional website vs. Academic website vs. Lab website
Jennifer: [Holly]: ‘What are the main differences between a professional website vs. an academic website?’
I’d say there, there’s not really one. I mean it’s just the label that we’ve called the website that is meant to represent you. So, if you as a person feel like your professional identity is different from your academic identity, which is true for many people, sometimes those people actually prefer two websites.
Or they prefer to focus their website on just their professional identity vs. their academic identity. When I say that, it’s more about the audience that you hope comes to the website. If you’re hoping to mostly focus on other academics and researchers, you might have academic content there even if you have a separate professional life and maybe you’re picking and choosing what goes on there. But overall, they could be the exact same website. You could have the same label for it. It’s more how you think about your own identity, if that makes sense.
Ana: And yes, jumping in the to the effort example, I find something really useful of websites that you can attract like stakeholders, right? Like people more like maybe policy makers or companies who might be interested in applying what you are working on or, or the press, right? More for science communication. Do you then recommend to have like one single website but maybe with different sections or apps? How, how do you recommend people to deal with that?
Jennifer: I always recommend one website when possible. The websites I recommend separating out are if you have a research lab where you’re going to be highlighting your team, oftentimes the professional/academic website, the personal website version of that. It makes better sense when it’s separate.
That’s not to say that a research lab website can’t support a personal identity. It’s just that the website that you may want to build out for yourself, maybe as extensive as the research lab website, but highlighting different things. I often, often recommend separate personal website and research lab website.
In terms of consulting or like a professional identity that is separate from an academic one, I often don’t recommend dividing it. Now, if you have a business that is like officially registered, you may have to divide it for like legal reasons for. Maybe for a Terms and Conditions page or a Privacy Policy that is specific to your country.
But for most people I would say that that one website works. You can have two in one. Adding a Consulting page, adding a Services page to your academic website can really enhance how people who are at NGOs, at corporations, at other universities, at federal and foundation funders. All sorts of people like publishers, people that are outside of academia, or outside of your institution will be able to better understand you and your services and your consulting. How you approach those things from the academic pages on your website as well. I don’t typically recommend splitting your identities when possible.
It’s also easier to manage one website. So less less work overall.
Stories about opportunities from your online presence
Ana: Yeah. That’s great. And actually I was wondering, do you have any win story of people after making their websites for us? We love those.
Jennifer: I’ll be really honest and say that I’m bad at keeping up with professors that I’ve worked with after the fact. But when I have, I get really delightful stories. So one of them, this is just like a few weeks after we’d launched his website and we were adding something in. We were meeting again live. He told me this funny story that he was just at a conference in his field. This was someone who was on sabbatical this year, so he wasn’t engaging as much with the research community. He was working for the federal government at the time for the year so he hadn’t been super engaged in the research community.
When he was at this conference and someone came up to him, they recognized him, like they’d seen his photo. They said, ‘I’ve explored your whole website, I learned all about you. I would like to talk with you about a job offer.’ Now my client was not job searching, he was very happy in his position. He had his next few years very planned out. But just the fact that someone knew so much about him, about the things that he cared about and brought this actually quite aligned conversation into an actual meeting space in person so soon after the website was launched was shocking.
Also, a PhD student whose dissertation was requested by a national publication. Like they wanted them to do a writeup for a national publication just a week after launch. That’s another example of opportunities that can just come essentially as soon as you have a stronger online presence.
But those are really kind of short-term things. And the long-term things that I care more about are really about how you feel about sharing what you do.
Most of the professors that come to me, no matter where they are in their career, I wouldn’t say it’s necessarily imposter syndrome, but there is a feeling that people might not care. Like, you can know that your research is really good, you can know that you’re respected, you can know that you have people who care about you and still feel like there’s not someone who will care when you celebrate something that might feel small in comparison to other things. Or, that might feel big but almost too overwhelming to share.
What I like about working with professors is that by the end of our work together, there is this transformation of, “I deserve to have this space.” Like, “I deserve to take up this space and when I take up this space, it helps more people. It helps more of the people that I’m already trying to reach with my research. It helps more people and more students that I’m teaching,” find maybe the network or connection that they’re hoping to. There are ways to help far more people than just yourself with your website or with your online presence.
Ana: Yes. This is so nice. Connecting how you can help others is a big thing. And you just pointed also to the students, it is said that many of my colleagues, especially those that have websites, they’re also very popular with students who want to do their master thesis with them.
Jennifer: Yeah.
You can have a website for your teaching (even when research isn’t your focus)
Ana: And and that’s really nice, right? That you are also sharing your work and students can find their passions thanks to that too. Eh, love it. Oh, there are some questions.
Jennifer: Before we jump into questions, I just wanted to say that I’ve had clients who are very research focused with their website and I’ve had clients who are very teaching focused with their website.
And you can be both, but some people who are more teaching focused in life sometimes feel like they don’t deserve that same space online. But teaching resources are so valuable for students, for other faculty, for other graduate students or PhD students who might be starting to teach in your field.
Oftentimes when we get into those interviews about: What can we create with your website? How can it change and impact your life? We find really nuanced ways that it’s going to be meaningful for you. Whether it’s creating a Recruiting page or sharing a Student Internships list. There’s just so many options for how to talk with and connect with your students through your online presence. If you want to.
Having an online presence when your research is about sensitive topics
Ana: Yes. So nice. Yes. So there are some questions coming in. So, something that was asked, “How can we deal with being out there online when we research sensitive topics such as police violence?”
Jennifer: Ah, that’s a great question. Actually, one of the examples that we can look at today with Dr. Cheryl L. Johnson, she’s an early career researcher who works with violence and weapons and guns, especially juveniles who carry weapons.
Sensitive topics is something that makes a lot of people stop in whatever actions they’re taking to have a stronger online presence. Part of that is for self-protection. Part of that is also knowing the reactions that people might have based on what you share.
Whenever you have a sensitive topic, I really want you to think about the people that you want to help. Think about the people who really you do need to reach rather than thinking about all the people you want to avoid focusing on who needs to see your research to make that difference. That’s the introspective part that I recommend starting with.
For many of the professors I work with who have a sensitive topic, I would say that is another reason why people come to me to work together. We have found that sometimes posting on social media feels less safe. There are some spaces online that feel less safe and that maybe they don’t want to explore at this time.
Whereas having a stronger online presence, it doesn’t mean that it’s necessary to be on social media. And so we found what they felt and we felt together were safer options was through having their personal website and through having a LinkedIn profile that was filled out to a point where it would show up in Google quite easily and people would be able to find them based on that particular research topic online. But, they wouldn’t feel like they had to post about their topic specifically inviting potential negative reactions in order to help people find them.
If you’re someone who has a sensitive topic and you’d like to be talking about that online, I also want you to consider your safety, your personal safety, but also your emotional and mental safety and think about how you’d like to respond to things and come up with kind of like worse, like what you’re going to do in a worst case scenario. Like, let’s say you do post about a sensitive topic and it goes viral and you know, this is really bad. You’re getting, you know, messages and comments and it just feels so overwhelming. What are the steps you’re going to take at that time to make yourself feel safe to, to help yourself move past this hopefully momentary situation? Yeah.
Ana: Yes. And just for everyone also to realize that indeed in social media, people comment, but on your website you don’t need to activate any comments, eh?
Jennifer: Yes.
Ana: So that is, it’s a way of keeping yourself safe and it, so social media platforms, you can deactivate comments too, right? That nobody can comment on your posts.
Jennifer: You can, but I do want to say that deactivating comments, having, having a website, like not inviting comments doesn’t mean that you won’t get comments. People who feel really strongly about things may still email you.
Ana: Yes.
Jennifer: People will report you to your university. I just want you to know that anything you do or say online, it can be screenshotted, it can be shared, it may be reported.
This isn’t to create fear in you. It’s to let you know that universities typically do not do anything on the other end of that. They get reported to all the time and oftentimes, there’s not a lot that happens.
Ana: Okay, thank you. Thank you for that Jennifer.
When social media doesn’t feel authentic to your personal values
Ana: Now actually, you are making recommendations about social media. So indeed we have another question from Vidal: “What to do when our online presence does not feel authentic to our personal values, especially in social media, but our field is very much dependent on that?” Do you have any advice for this?
Jennifer: I wouldn’t recommend anyone be on social media unless they want to. There have been scientists and researchers for decades who have not used social media and still found connection.
But then you’d want to potentially be intentional about how you are connecting with people and keeping those long-term relationships in some other way.
I like social media because it means I can connect with those people and I can still message them or communicate with them at some point in the future, even if we haven’t talked in years. And so if you’re someone who’s open to being on social media but not posting, that could be a good way to still get that kind of interaction online.
But if it goes against your values, like I’m not going to ask you to change your values and your university shouldn’t ask you that either. In fact, universities sometimes come and ask me to do workshops and I have said no depending on what they’re asking because I won’t force any professor to accept the terms and conditions of a social media platform. You know, there are, there are some things that they just don’t agree with.
I’m also not going to force any professor to have a website if they don’t want one. I really think that it is a personal choice and there are other ways to create connection lasting networking in your field beyond social media, even if that’s the norm in your field.
Ana: Yes, thank you so much. And actually a couple of comments about that that I only realized later, right? That social media is a type of marketing, social media marketing, but it’s not the only one. Actually something very common with scientists is to do PR, public relations and speaking and going to conferences. This is also a powerful way of marketing that you are doing. I don’t know if in, if it is required for social media, but maybe what is required is to do more of this marketing. So you could also consider to, well go to conferences which are more scientific, but maybe also work more with the press in journals, interviews with the radio, maybe block platforms that publish blog posts. There are indeed, definitely there are other ways.
What is your online presence for professors and scientists?
Jennifer: Now when I say online presence, what I mean is that when someone goes to Google or another search engine, if they put in your name (or maybe your name + the area of your research), are you going to come up?
And when you do appear in search results, can they find what you hope for them to find quickly? What you hope for them to find is probably a bit about you, potentially a photo of you, contact information, your areas of research.
Now when you’re hoping to communicate with journalists in the press, you want to come up pretty high. Like you want to come up high in those search results. You want to make sure that they’re able to find you for topics that you actually want to speak about. You don’t have to have a website, you don’t have to have social media profiles in order to attract media attention. But you do have to, if you go to Google, you have to be findable with your name and also with your areas of research.
Ana: And actually I want to drop there a little tip for everyone. If you don’t have Google Scholar, activate it. Please do so because Google Scholar is from Google. So if you search your name in Google and you have a Google Scholar account, that will pop up, often quite high. And when we do this, actually if you, I hope you all know how to add Incognito window in your browser. Maybe just now do this exercise. Open an Incognito window if you know how to do it. Otherwise just open a browser window and Google your name and research and see where do you appear.
Tell us in the chat, I’m curious. Count the number of position and are you the number one, are you the number 10, you are not on the first page. We’d love to see how that is because if-
Jennifer: Yeah, let’s do that.
Ana: Yeah, if you are not high, definitely there is more there to do. But if not, indeed Google Scholar, please be sure everyone has it with a picture, it’s really with the papers that are yours because otherwise Google Scholar puts random papers. So have a, an updated Google Scholar profile. We would love to see that.
Ana: In the meantime Jennifer, we can see more of the questions that came in. Jacqueline asks, ‘Are there specific website hosts domain you can recommend? I’m always a bit concerned about hidden costs with publishing a website.’
Jennifer: Yeah. Easiest way to make a website for free or very low cost is Owlstown.
Ana: Love that.
Jennifer: Owlstown is run by my friend Dr. Ian Li. He wanted to help more professors and scientists be able to create a website with ease.
And when I tell you it can go up in as little as 15 minutes, like if you start it now, it could be done by the end of our workshop. That is true. We have done it together live on a demo. So I really recommend that for a lot of people.
If you don’t care deeply about how your website looks and feels in terms of having control over all of the parts of it, Owlstown is an excellent option for you. I recommend it to a lot of people.
For professors who do want more control over the look and feel of your website, you want to be able to change all of the colors and have different types of pages and formats and layouts. I love WordPress.com.
WordPress.com has great customer service. It’s more affordable than some of the other hosts and it has built-in security and protection. If something goes wrong with your website because someone’s trying to attack it, they have a whole office that will deal with that.
If your website goes down like mine has twice, they have resolved that for me within an hour. I really like WordPress.com. That’s what I set up most of my clients on.
I also like Squarespace.
I do not like Wix. Wix is very buggy and glitchy. In fact, most of the people who’ve come to me for website redesigns have been quite unhappy with their experience on Wix. And so we’re migrating their site to typically WordPress.com.
If you like WordPress, but you don’t want WordPress.com, you want more control over your WordPress, Reclaim Hosting has really great prices for academics and they focus on the academic community. Yeah, Reclaim Hosting is my recommendation for a managed WordPress host where you have full control.
WordPress.com is my number one recommendation.
No Wix, no Weebly.Does that answer your questions?
Oh, Google Sites. I should mention that because my friend Brittany Trinh, who does websites for scientists, she likes Google Sites for people who are just starting out.
But if you like that personalization, WordPress.com or Squarespace is probably going to be a better fit.
Oh, for people who are trying to decide between WordPress.com and Squarespace ’cause they’re both very trusted, highly recommended companies? Squarespace is a little bit more sleek, but its features are a little bit more geared towards ecommerce and selling products. So, in the future you’ll see that some of the changes are more geared towards that.
Whereas WordPress has been a blogging platform for so long that it’s never going to lose all of those capabilities and it’s going to continue to improve them. I like WordPress if you ever plan to have a blog, podcast, or YouTube channel in the future ’cause it’ll give you more, like backend options for the structure of your website that helps Google better understand it. So if you think, “I don’t want to blog now, but I want one in like six years,” start your website on a WordPress site.
Ana: I just want to add something really funny. I have your worst recommendation that is Wix.
Jennifer: Sorry, sorry, If you have a Wix website and you like it, please keep it. Don’t worry.
Ana: No, but I recognize if I were to start over for what I do, which indeed I need much more capabilities, I would definitely do WordPress.
But I always recommend also Owlstown for academics who wants a simple solution because you can also do quite a lot and they show examples and they are really nice actually. Maria Jose, yes. Did hers and really enjoyed the process. Yeah, she was very fast in making it. It was amazing. This also is great. How funny. Okay, so I see Jennifer a lot of people are ranking number one. Amazing! But they had a very nice point, which links to another question we had.
Website, LinkedIn, X, or ResearchGate for scientists?
Ana: Natalia actually was asking also, “What is the difference between the website being active in LinkedIn, X, or ResearchGate? Do they have similar impacts? What’s your opinion?
Jennifer: Academic social media platforms are mostly for academics. And by that I mean that if you’re hoping to reach people in policy, if you’re hoping to reach practitioners, if you’re hoping to reach maybe researchers outside of the academy, if you’re hoping to reach nonprofits, NGOs or foundation or fellowship funding, all of these people like may not have access to or may not regularly use those academic social media platforms.
And that’s one of the reasons why having Google Scholar set up, making sure that when you Google yourself people can find you is really beneficial because there’s so many people beyond the researchers who like to read peer reviewed research who would benefit from finding and connecting with you and who you would benefit from finding and connecting with as well.
Because of that, I really like LinkedIn profiles because it’s where most of those professionals outside of academia do at least have a presence, even if they’re not actively spending time there. Google Scholar because it helps you better show up in Google search results.
And having any of the places that show up at the top of those search results. So maybe your faculty profile, maybe you have a bio on another website of some kind. Making sure those places that do show up at the top of Google search results are updated when possible. That’s going to help.
Anything else you do is going to enhance that. So like if you create a website that’s then going to show up at the top of search results, so it’s going to be an even better and more engaging experience where people can learn even more. But if, when you Google your name, you’re finding the search results that you want, you probably don’t need to increase your online presence in that kind of way unless it’s something that you want for yourself. Did that make sense?
Ana: Yes. We have Natalia there. I also always recommend, in terms of social media, for those of you who want to do social media, to do either LinkedIn or X, Twitter, is through, you hear and see in Twitter and X that there’s quite some haters, but at least in my experience in the academic world, no. And again, not in my academic world, but maybe indeed if you work in sensitive topics, you might get more of these haters. In my world, not really.
Jennifer: I would also say if you are a minority, if you are a person of color, again, yeah, sensitive topics, if you identify as LGBTQ+, there are haters on every platform.
So it’s not like if you go to Instagram over X, it’s going to drastically improve your experience. The people that I’ve interviewed on The Social Academic who’ve experienced really negative reactions experience them everywhere they go.
So I just want you to know that it’s not like you can avoid everything just by being on one, you know, the, the one platform where that doesn’t happen. People thought that Mastodon was going to be like that and it wasn’t. There was just as much hate people thought that Bluesky was going to be like that and it wasn’t.
There’s just as much negative reaction everywhere you go. I just want to put that out there. Like if you are feeling unsafe, it may not be the platform. It may be how you’re interacting with it. It may be that how you feel means that you shouldn’t be there at all.
And as someone who survived domestic violence and had to escape an abusive ex-husband, there have been points in my life where being online was not the safe choice. Where I really wanted to hide. And so I just want to put that out there if something happens that makes you feel unsafe online, it’s okay to remove yourself.
Ana: Yes. Thank you so much for sharing Jennifer. Because there might be people here who also feel like that. And you shouldn’t feel like also guilty for not being online.
Jennifer: Right, that’s what I wanted.
Ana: Yeah. Yes, exactly. I love that you pointed to that. So good. Just to add something to this conversation that adds something that I also recommend when you’re trying to choose like, “Okay, I cannot be doing everything. What should I choose?”
I always say like, what do you enjoy the most? Right? Yeah, some people really have fun on Twitter, others is on LinkedIn, others is maybe in ResearchGate. So just also maybe put more effort on that platform that you enjoy the most.
You also said the key word that I always tell my students, like updated, that’s the key word. I wonder whatever you choose is updated. Not with that. The last paper that you are showing is from four years ago. Have that profile updated and be where you also enjoy it.
I don’t know if I told you all this story, but I started, I just wanted to be a lurker. I just wanted to be there and not interact with anyone and just see what people were doing. So first a colleague told me, ‘but you can create a fake account so nobody knows it’s you, nobody’s going to follow you.’ And I say, ‘oh great.’ But my fake account had a name that was a little bit similar to mine. So of course once I started following the people I knew, they started following me back and this was like, okay, this fake account is not working.
But for years I would not do anything, just look at post. And this was great to stay updated about research, new papers. And then later I did my next step, which was liking and reposting. That would be it. I would never write a comment, I would never write a post, that was it.
And then came the next level which will be commenting to things of my friends, right? Like celebrating with them, they got a new job, you know, they got this grant, this paper and that will be it. There was all these levels that for me at least, each level was more and more challenging. So you also gotta decide what is your level that you feel comfortable with.
Jennifer: Yeah, I’ve actually had professors come to me because maybe they were on Twitter and they’re like, I don’t want to be be on Twitter anymore. Like, ‘I don’t like Elon’ or something like that. And they want to learn Instagram. So then we talk about Instagram, we talk about what that might look like. There’s so many features on Instagram. How you use Instagram isn’t going to be the same way someone else uses Instagram.
But when we talk about it, like they’re like, “Oh, I don’t like that.” They’re like, “I don’t like images.” or “I don’t want to do video.” And, and you know, realizing that actually they like writing text, they like thinking about things in text.
Thinking about what you like, thinking about what you don’t like, thinking about what you want to try, or what you don’t want to explore. Do that before you start a platform or do it as you’re starting a platform.
Don’t feel like once you create your account you’re going to have to have that forever. You can delete anything that you’re feeling like isn’t really a good fit.
Ana: Yeah, so good. And, and actually people also were asking like also alternatives for example to X or Twitter. Well I think we covered this. Probably LinkedIn is a good idea in that case.
Do I have enough publications to set up my faculty profile?
Ana: And Sabrina also had a very nice question. “Hey, my university has a website where I can set up a profile yet I’m hesitant to set up a profile because I don’t have any publications yet. Any advice?”
Jennifer: If your university let’s you set up a profile, you should, even if you don’t have any publications. Having one or two sentences in that area that just says what your research is focused on and who you’re hoping to connect with about that research is going to be just as effective as listing publications.
I have seen thousands of faculty profiles and a huge portion of those wherever they are in their academic career don’t have publications listed. Oftentimes that’s because the person who the profile is about hasn’t updated it or hasn’t provided information. Or, the process to update it or provide information just doesn’t exist or isn’t being managed in a way that can actually facilitate updates happening on the website.
I just want to say if you feel the publications or what’s been holding you back, you don’t have to wait because there’s so many faculty profiles out there that don’t have any publications on them. So I really encourage you to do, make that profile.
Whereas if your university offers you a website space, I would actually recommend not using it and making an external website yourself. So profiles, definitely have on your university website. Websites, I don’t recommend quite as much and we can talk about that if you want. But yeah, generally WordPress.com, Squarespace is a better option, or Owlstown. Better options for you.
Ana: Yes, I love that. And I also always recommend that too because yeah, at the end of the day you might leave that university, right? And your, I see your web website, like your home-
Jennifer: Yeah, but also your university may just decide to stop posting websites, which I’ve seen happen at like six universities before. So your website could just be gone next week and you’ll get an email that’s like, “Oh, we’re discontinuing this service,” and it disappears. I don’t want that to happen to you. And that’s why I’m saying it more so than the potential of you moving universities.
Sometimes if you move universities, you can actually keep that website space. I’ve seen that from people too. So it’s not like if you have a space already that like you should delete it. I’m just saying if you’re starting a website project, I would recommend it being on WordPress.com or Squarespace or somewhere outside of your university server when possible.
Do I have to be online every day as an academic?
Ana: Yes. Lovely. And we have here a question also from Elaine. “Can an academic build an online presence by not being online every day?” And this, I love this because we can also connect be with the how what, what would you recommend, and I guess this means more for social media because of course once you have the website, there it is. So what would you say about, about being online in social media?
Jennifer: That’s a good question. So actually I have a question for you, [Elaine]. When you say you don’t want to be online, does that mean you don’t want to post on social media or does that mean you don’t want to check social media at all for an extended period of time? Both answers are totally fine. I’m just curious how using it less looks like for you, if you don’t mind answering in the in the channel, I would love that.
Ana: Maybe Elaine can answer that.
Jennifer: Yeah, or or unmute yourself if you prefer.
Elaine: I meant that I don’t want to post every day. You know, I don’t want spend so much of time there.
Jennifer: That’s totally, that totally makes sense.
Elaine: I think that the algorithm forget you.
Jennifer: Ah, the algorithm.
So yeah, a lot of people feel like the algorithm forgets you. But the people that you’ve connected with do not.
When you think about who you’re connecting with, it’s actually more important than you posting because when people decide to connect with you, it means that they’re choosing to potentially see your post in the future.
Now with Twitter, it makes it really feel like the algorithm is kind of like working against you because you only get that kind of 10 minute window to reach potential people. Maybe they have you in the For You section, so you show up towards the top. But Twitter is the one platform that sometimes feels like you might be more beholden to that. I would just say, post the same thing twice and call it a day.
But other platforms like LinkedIn, if you post once, that post could continue to show up for people for not days, but weeks and months. I want you to think about your content that you share out there in any capacity as something that can last, something that can be useful for people beyond the time that you’re posting it.
Because of that, you do not need to post every day. Not only do you not need to post every day, you don’t need to post every week. In fact, for most of the professors that I work with, I recommend if you can consider, you don’t have to commit to it, but like if you can consider sharing one post per month that can really impact your online presence. Just one post per month. So people know when they visit your profile, you’re still somewhat active. That makes a really big difference.
You don’t have to post every day, definitely don’t have to post every week. And if you want to take extended months off from social media, but you have that stronger online presence when people Google you, you could do that. You could delete all your social media if people are finding you in those Google Search results with ease and they’re finding what you want them to see.
If you don’t want to be on social media at all or you just want to lurk, that’s an option too. I just want you to have that other side of being findable for the things that you’d like people to find you for that that also be something that supports you.
Ana: Yes, thank you. Okay, we’re going to then start moving into the section of the, the how. I think we indeed covered the, the why, the where.
Would you give us Jennifer some ideas of post that people can access easily I could post about this or about this other topic. Content pillars. Or type of post that they could work on.
Jennifer: There, there’s so many things that you can post about. It really depends on what your personal needs are. So like, I mean, if you have a new publication, there’s a ton of posts that we like, you want to do, we could talk about that for a sec?
Ana: Please, yes.
Jennifer: Yeah, so let’s say you have a a new thing. It doesn’t need to be a publication. Like let’s say a new publication, an upcoming conference talk, an event that you’re attending. There’s a thing that you can share.
That is something that can and probably should be shared more than once. So the first, easiest content pillar is sharing things multiple times.
Let’s say you have a publication. One way to start sharing it is actually before you have the publication, I really recommend talking about research in advance. I’m not saying to give away like all of the secrets that you feel like are really new research on Twitter, but what I am saying is sharing that you’re working on something in a particular topic is a great way to clue people in that there may be something to engage with or read in the future. And honestly, depending on where you’re at, if you’re in like the data collection stage, it might help shape and inform your research. So talking about publications even before their publications is great.
When you submit a publication is probably the most popular time for people to celebrate you. When your publication is accepted is the second most popular time for people to celebrate you. People are actually more excited by the process of publication than they are from the publication itself. And that’s not that your publication isn’t important. It’s that what people care about when they connect with you is you. And the publication itself is just the outcome of what you personally have done.
I’m not trying to downplay your publication at all. It’s amazing and there’s a ton of ways to share it once it’s out in the world, but I just wanted to encourage you to consider sharing it early and those kinds of mindsets about sharing things early is true for events, conferences, things that you care about.
If you’re on a committee, if you’re on any kind of service type thing that you’re doing that is important to you, share it while it’s in process, share it while it’s happening because people love that behind the scenes stuff. They love hearing a little bit more about what you’re doing.
If that feels uncomfortable for you and you’re someone who wants to wait until your publication is out, that’s absolutely fine.
We want to share the things that people really need to know. So that’s what is the publication about? Where can I find more information about it? Who should read this? Should I share it with any particular type of people? Answer questions for people who are unfamiliar with your research area and subject because far more people are going to see your tweet or your post about your publication then are going to be excited to read it.
And that’s not a bad thing, but we have to trust that those people have the potential to share it with someone else who might care, even if they personally do not benefit from reading your research themselves. I think that that’s something the scientists and professors that I’ve worked with have struggled with. There is even a feeling that like if I share this with my friends and family members, like they won’t care. Or like, ‘I celebrate this with my husband, but like my friends on Facebook, no one’s going to care about this.’
And that’s actually an assumption that I think a lot of people have. But when we take those extra steps to invite people into why it’s important to us, why it’s something that we spent that time on, who we want to help, it makes a really big difference. And it can really open your eyes to how much people care about you and the things that you’re doing.
Ana: Yeah, I love, I love that.
Jennifer: Sometimes we’re actually doing this like live on the call because the professor that I’m working with is so anxious about sharing this particular publication or sharing with this particular audience that it feels uncomfortable for them.
One time we were sharing a client’s new book. Their book had come out years before, but it was being released as paperback. And she was like, ‘No one is going to care about this book from 2012. This is so old.’
But when we did it together, she had such a response, not just from people who had read the book the first time, but people who were excited to share it with their students, excited to share it with other people, people who said and felt like it was relevant today. That’s the kind of engagement we can invite when we’re more open about what we do and why we care about it. Even if it’s years after the fact, it can still help people. And because of that you still have an opportunity to share it.
Ana: Whoa, this was so nice, Jennifer, because actually I want to share with all of you also that one of my biggest things was like I thought that we could never share anything again.
Jennifer: Yeah, right. So many people feel that way.
Ana: Like, I already did the post about this paper, I cannot talk about it. Yeah, never again. Right? And then indeed that’s not the game of social media. The game is that first, like for I have here the data for, for Twitter, only 5% of your followers are going to see that post, not to start. So yes, keep sharing even the same post.
But then what Jennifer said, all these ideas like before, before when you see me, right when it’s published, I always say when it’s online first, when it’s the final version. So out of one paper you can write different 10 different posts.
Jennifer: Oh at least. Not saying you have to. If you just like the one post, that’s fine. Try to include your why, like why this is important to me, why I want to help people.
But if you are open to posting more, I want you to know that there are many natural ways to do that. In fact, some, one of the exercises that I’ve done with professors is we take a larger piece of content, maybe it’s their article or a book or like a talk something, something that is quite long and figuring out all the ways we can take this one long piece and break it into different social media posts.
And before we do that, before we do this, like sharing, like lots of sharing things, that’s like a lot of time, right? We really think about who we want to help with that. So for instance, if your scientific paper is aimed at helping other researchers in a particular field, maybe all of your focus is reaching those researchers at different times of day so that someone who’s over in Europe and someone who’s in Australia and someone who’s in South America can see it has the possibility to see it. So just posting that same tweet three times at different times of day might make it easier for a variety of people globally to be able to see it.
Now thinking about the who and how we want to help them is what motivates us to then do the work of sharing it. And if you don’t have a good answer to that who and how it’s going to help them or me, it’s probably not going to be worth the time. And that’s okay.
It’s okay when things aren’t worth the time because that’s helping us better focus on other things. It’s helping us better prioritize. So before you start writing things just to write them, think about you know, who you want to talk with and how you want to help them because that’s, that’s going to help you feel like it’s a good use of your time.
Ana: Yes, that’s good. And then still something that helped me was batching. So although indeed it might take time, but for me it was also that moment of saying, okay, now the paper is coming out, let me write four or five posts thinking yeah, for different purposes and then scheduling. And then you have pause for a couple of months. You don’t need to worry about that anymore, eh. And the same, eh. And I love also the perspective again that Jennifer is giving us about the people.
Talking with some of our students, they were telling me, ‘I hate to talk about my own research but they were saying, okay, what about celebrating the people in your team?’ And then their face was like, ‘yeah, that’s fun.’ So they were very excited to, yes, make posts then about their students either like presenting in a conference or a paper of their student or whatever the student did and that motivated them to do this type of post.
So that’s also something that if some of you struggle to talk about your own work, you could start getting this practice talking about your students in your team, your favorite colleagues, why not, and other people that is not you.
Can you share your struggles and challenges on social media?
Ana: And thinking about that, there is a very nice question from S- now. “So what about sharing about challenges? I do like those posts that are very real and natural, but I be hesitant myself to share those like perfection is kicking in, right now.”
What about sharing about challenges, like personal challenges, that we go through?
Jennifer: Ooh, personal challenges really engage people. It really can actually shift someone else’s mindset or perspective and help them with what they’re going through too. So I love when people are open about posting their struggles or a problem that they’re having.
It’s great if you invite your network to get involved with that. If you find that you want support from people beyond your institution or your colleagues, you can ask social media for support. There’s also ways to ask for support anonymously, depending on what your situation is, there may be another account that can post it for you. I love that there are ways to be more open about your struggles.
I did an interview on The Social Academic on my podcast with Dr. Monica Cox, where she talked about her workplace struggles on social media and how actually posting things helped protect her in legal issues with the university. It actually made a big difference that she had posted these things and shared them in something that was admissible in court. I don’t think that that is a likelihood for everyone, but I do want people to know that posting about your struggles for whatever reason, may be beneficial for you. But it also may be beneficial for other people.
Ana: Yes, thanks for sharing. And here of course, it depends the style, your style, what you want to share, what you don’t want to share. Sometimes you might feel also more comfortable to share that struggle once you have overcome. Sometimes we say we don’t speak from the books anymore.
Jennifer: That’s true.
Ana: So that’s something that maybe some of you feel better or, I love personally, this is part of storytelling, right? The, the problem. And, and seeing, seeing you overcoming this problem. For example, when you, when we are talking about publications, if you tell us also something that was hard for that paper, right? Because we have this bias, bias image of paper finish everything successful while there is behind all those struggles that we all go through. So if you share something about that, that’s also a great way of, of connecting.
We are coming to the end. So I just wanted to show quickly. So Jennifer, I know you love examples and I wanted to show you also some examples of the websites that Jennifer has done. Let me see.
I pulled examples from two early career researchers. You’re going to see three websites. One is a personal website, one is a research lab website from the same person. And then another one is a personal website. So I hope that you find them hopeful, inspirational, and you get some ideas from them.
You do not need to work with me to have your own website. You can definitely make it yourself. And if not, you can hire support locally. You don’t have to work with me (but you can if you want my support). So there’s many ways to create your website and I would love if you shared it with me, if you have one, or if you’re thinking about creating one when it’s live, please email me. I always get excited when people have created websites.
Ana: Oh, this is so nice, Jennifer. Thanks for sharing. Let me drop them then here. And as I have a look, I have a look at them indeed. And we have at least one example of, of something that can be sensitive topic, eh? So you can have a look there also for inspiration.
Jennifer: They may be both sensitive topics to be honest ’cause one is sexual health including transgender people, and the other one is juvenile weapons and gun violence.
Ana: Oh, okay. So actually that the two you mentioned. This is amazing. So good. We are going to close trying to stay on time. I want to thank Jennifer for this super interesting talk. I hope all of you enjoyed. And if you have questions, send them over to me, to Jennifer also on social media. You can please all follow her, interact.
Jennifer: Oh yeah! Let’s get in touch.
Ana: Yes. And I’m going to send the replay tomorrow. We’ll send a replay of this talk in an email and also the links so you can also learn more about Jennifer.
And please, if you have the budget and you want help with this, here you have an amazing person to hire because it’s something important and something that more and more we are giving more attention of also ways of, there is so much time and effort and energy going into your research.
And I always say having this only presence, yes, it takes work, but it can boost that many times. And, and the hard work that you have done is a pity when we just give all that power to the journals to let know about your papers, right?
Jennifer: Yeah.
Ana: That’s it. When you can also boost all that, all that visibility.
Can I use research or professional development funding for my online presence?
Jennifer: Whether you work with me or not, you don’t have to always pay for this out of pocket.
Universities are becoming more and more open to the idea of funding this kind of professional development for PhD students, postdoctoral researchers, professors, other people who work at universities. So I want you to know that there are options that you can explore on campus or through your funders who may be able to support your work on your website or social media.
Ana: Yes, totally. And linking to that, I also work with a lot of people who are grant writing grant proposals. And I, this is also where we basically speak about how the importance of having a, a personal website. Scientists, these people, they don’t have yet a website.
Through that process, they use part of that money to build that website and boost that, that online presence. Because yeah, when you want, especially when you want to go to big funding and big, big funding calls, having a website, it can be quite helpful.
Jennifer: Yeah, funders love when you have an online presence ’cause it means you’re more likely to share the research that you’re doing, that they’re funding and helping the people that, that research ultimately supports. So they are very excited if you have a stronger online presence, whether it’s your LinkedIn or your website, they’re really happy.
Ana: Yes. So totally a moment for you also to, to work on this. Thank you! Thank you so much. Thank you to all of you here. Also those who stay till the end.
Jennifer: Thank you! So nice to meet you all.
Ana: So good. Stay in touch and see you all very soon. Bye bye.
Higher Education institutions are increasingly moving towards an automated age of cloud, mobile, and big data analytics. There are many reasons institutions should implement the strategy of collecting payments through cloud and mobile-based fee management software. It would be desirable for any type of institution to automate billing/fee collection and drive greater revenue while saving greater hours of manual work.
A fee management software solves many problems for higher education and helps parents to keep track of fee payments in real-time. No more manual records or calculations on sheets of paper. Using the fee accounting and financial management software, students and parents can use the latest technology tools to connect various departments such as admission, finance, transport, hostel, library, and more. This will result in wider engagement and improved efficiency in educational institutions with the synchronization of data on fee collections. Student fee collection and unpaid fee details can be accessed on mobile devices including iPhone and Android from anywhere and anytime, beyond the campus.
Key Benefits of Using Fee Management Software
Effortless Payment Integration
Fee management software integrates effortlessly with most of the common payment gateway platforms, allowing students to select the payment options that best suit them, including digital wallets, bank transfers, and credit/debit cards, and pay in a click. To those in the finance team, the software ensures safe cash flow, timely payments, and streamlined financial operations, without spending too much time.
Financial Data at the Fingertips
Real-time financial insights can be obtained through the use of dynamic reporting technologies and real-time analytics of the finance module. Your team including key decision-makers and institutional heads can now make precise, data-driven decisions with this state-of-the-art capability, which guarantees precise financial forecasting and institutional strategic planning that helps you deal with tomorrow.
100% Security on Finances
Improve your institution’s financial security with cutting-edge encryption and AI-driven threat detection that most fee management software comes with. By using the most recent cybersecurity technologies integrated into the fee management systems, you can almost eliminate the risk of data breaches and fraud, providing rock-solid safety and total peace of mind for both the higher ed’s institution and its students.
Personalized Payment Plans
Transform student financial management with fully customizable payment alternatives that meet individual students’ needs. Whether it’s flexible installment plans, financial aid, or delayed payments, these specialized fee solutions increase student satisfaction and retention by giving the financial flexibility, empowerment, and assistance that every student deserves. The Mobile-first approach is another attractive feature of the fee management software that makes it a totally attractive package.
Laborsaving Fee Reconciliation
Turbocharge your financial process with intelligent automation that promptly and accurately aligns invoices and payments, slashing administrative burdens and decreasing human errors so that employees can concentrate on key responsibilities.
Mobile Access
In a world where mobile devices are becoming more and more common, redefine payment management with a strong mobile platform that enables administrators and students to accept payments whenever and wherever they choose.
Personalized Fee Structures
Your higher education can execute a bunch of unique financial models and individualized solutions by utilizing flexible fee structures that are made to meet the unique requirements of different programs, courses, and students.
Effortless Refund Automation
Instill confidence in students with a cutting-edge, automated refund system that ensures rapid and precise disbursements, in no time. This benefit indeed reflects your institution’s dedication to transparency and superior financial stewardship.
Seamless Regulatory Navigation
Using state-of-the-art compliance tools, institutions can easily adhere to local and international financial regulations, protecting your institution from fines and legal trouble while maintaining the greatest levels of honesty and integrity.
Strategic Financial Planning
Make the most of cutting-edge analytics and comprehensive reporting to find insightful financial data, improve the distribution of resources, and create plans for strategic expansion that will help your higher education institution grow and prosper.
Revolutionize Your Finances with Creatrix Fee Management Software Today
In summary, putting in place strong fee management software is not just a contemporary comfort but also a tactical requirement for higher education institutions. Operational efficiency, financial correctness, and student satisfaction can all be significantly increased by integrating automated procedures, real-time financial information, and customized payment plans too!
A recent research demonstrated the transformative power of such technology by showing that institutions that implemented advanced fee management systems witnessed a 75% reduction in administrative workload and a 30% rise in timely payments.
If you wish to be one such institution, Creatrix Campus can help. Find out how the Creatrix Campus Fee Management System can improve security, expedite your billing procedures, and give you the real-time data you require to spur productivity and growth. To find out more and arrange a demo right away, click this link!
At the CUPA-HR Annual Conference and Expo 2024, the three keynote sessions offered insights on how higher ed can articulate its value proposition for employees. How can HR, campus leaders and other culture architects ensure their institutions are places where candidates want to work and where employees want to stay? And how can we bridge the cultural, political and intergenerational divides so many of us are experiencing on campus to help our communities thrive?
There isn’t a one-size-fits-all solution to these challenges, but the keynote speakers reminded higher ed HR pros not to underestimate the value of a shared purpose. Here are a few of their insights into remaking workplace culture through deliberate community-building, connecting through traditions and reinforcing our collective values.
Fighting Burnout and Finding Community
Workplace culture strategist Jennifer Moss opened the conference in Orlando with a reminder that, while it’s been many years since the COVID-19 pandemic, its lessons still linger. During that time, many of us asked, is what I’m doing important? Does it make a difference?
For so many in higher ed, the answer is yes. But Moss also shared a hard truth: the passion that leads people to work in higher ed may lead to burnout or passion fatigue. The solutions offered for burnout are often focused on the individual (“take a bath” or “meditate”), when they need to be systemic and even societal. Burnout isn’t about having a bad day — it’s chronic stress, classified as a disease by the World Health Organization. A strange irony is that burnout from overperforming at work often looks like underperformance (exhaustion, disengagement and cynicism).
One solution that Moss proposed is to encourage employees to deliberately build stronger community and positive social connections, both essential to building bridges and combatting loneliness. According to the data Moss shared, eating just one lunch per week with coworkers, rather than alone at a desk, can aid employee happiness and performance. So can spreading positive gossip (saying nice things about others behind their backs), which subconsciously supports psychological safety.
Takeaway: It’s key that workplaces tie efforts to reduce employee burnout to specific objectives and key results so that individuals aren’t responsible for solving the crisis on their own.
Great Storytelling for a Shared Purpose
Annual conference attendees experienced the magic of Disney firsthand during the closing night EPCOT excursion. But what makes Disney so magical? According to keynote speakers Jeff Williford and Jay Pyka of the Disney Institute, it’s all in the details. Disney excels in the finer points, with each park and resort providing a unique and immersive experience, from what music guests hear, to what smells are piped in, to the thatched roofs in Animal Kingdom made by South African artisans.
How does Disney engage over 70,000 employees — aka, cast members — to ensure that the details are done right? While cast members’ jobs may be different, from serving food at EPCOT to directing riders on Space Mountain, they all share in one common goal: creating happiness. In their talk, Williford and Pyka emphasized that culture is defined by how people behave, and training is critical to achieving desired behaviors. Caring and communication are also vital elements of culture. The extent to which organizations genuinely care for their people is the extent to which those people will, in turn, care for customers and each other. And high-quality communication can reinforce culture as much as lack of communication will undermine it.
Disney uses their expertise in storytelling to train and unite cast members in the common goal of creating happiness and embracing Disney culture. In fact, the first class new employees attend as part of their onboarding is one on Disney traditions because it helps them connect with the history and culture.
Takeaway: Higher ed workplaces can create a powerful connection between employees and the institution’s mission, fostering a sense of belonging and commitment.
Gen Z and the Future of Work
In her closing keynote, Heather McGowan, a future-of-work expert, offered a hopeful vision of work — and of a society where more of us are united than divided. But she also admitted that “it’s difficult to be a human right now.” There’s a profound lack of connection among people, an uptick in loneliness and disconnection, and social divisions stemming from the pandemic, politics and social media.
Why? One reason is that work has replaced what people once found in community, whether through church or bowling leagues or book clubs. McGowan said that’s why current and future generations entering the workforce seek jobs that reflect the totality of their values and personality.
Gen Z is especially known for seeking greater meaning in work. They desire mentorship, they want to be part of something bigger than themselves (meaning), and they want to live their values through work (mission). They’re rejecting the work contract of previous generations, which promised job security in exchange for employee loyalty. Why, McGowan asked, are workplaces still demanding loyalty without offering the same security they did in previous generations?
In asking for work to be meaningful, Gen Z is sending a critical lesson for the future of work, McGowan believes, one that workplaces need to take seriously to recruit new employees and retain existing ones. The data show that what employees want most in a job is growth, autonomy, achievement and respect.
Takeaway: The future of work might just be in listening to what Gen Z is trying to convey: We all need a shared purpose and meaning in work.
Looking for More on Work Culture?
Jennifer Moss’s new book, Why Are We Here?: Creating a Work Culture Everyone Wants, will be published in January. You can also check out these CUPA-HR articles and resources:
Next Steps to Empower Your Multiyear Growth Road Map
In higher education organizations, enrollment management plans can be like the weather: short term, ever changing, and subject to the whims of the seasons each year.
But for your organization and programs to thrive no matter the conditions, a multiyear growth road map is needed to keep all parts of the organization aligned and moving toward a strategic set of goals.
In my last article, I discussed the importance of taking a step back to assess the people, processes, and technology of your organization to identify opportunities for improvement and high-quality growth. This critical first step results in an organizational development plan that moves your institution from good, to better, to best in class.
With this article, we’ll dig deeper to outline how you can build a multiyear growth road map that allows you to weather everything from regulatory storm clouds to enrollment droughts, keeping your focus on a longer-term strategy. You’ll learn how to get started, measure your progress, and ensure that feedback loops are in place for continuous improvement.
A multiyear growth road map helps your teams move beyond term-to-term thinking to develop activities that ladder up and contribute to a true organizational vision. Everyone has a part to play that is specific, measured, and celebrated.
The First 90 Days
As with any effective plan, laying a strong foundation can lead to long-term success. In the context of your multiyear strategic road map, building the foundation involves these steps:
Hold discovery sessions: Engage with individuals and teams across your organization and open up space for productive — and sometimes uncomfortable — conversations. You are looking for concerns, challenges, and hopes for the future. This phase isn’t about problem-solving. It’s about understanding the existing culture and building trust.
Complete an internal readiness assessment: This critical component looks at your institution’s existing strengths, weaknesses, and roadblocks. The readiness assessment process ensures that any proposed changes are offered within the context of your institution’s culture and helps you paint a realistic picture of what you’re ready to take on.
Conduct a SWOT (strengths, weaknesses, opportunities, and threats) analysis: Once you have identified your internal current state, you can then compare that to the broader market and competitive landscape. Where is your organization or portfolio strongest, and where is it at greatest risk? Where are the potential market opportunities that you can begin to assess? Where are the most likely threats from competitors, regulation, resource shifts, or other market trends?
Prepare for action: As the first 90 days close, you’ll have developed a much clearer image of a business case and action plan. This could mean starting with centralizing marketing efforts, for example, or it may involve planning for a technology tool or system and data mapping for eventual migration. Each institution is different.
Year One: The Blueprint
With a solid understanding of your institution’s current landscape — both internally and externally — it’s time to launch into the first year of your strategic road map. These 365 days are about implementing basic changes to boot up the structures, systems, and processes that will support growth in later years.
Build your blueprint: Your blueprint is your North Star for change. It’s a clear vision that outlines your key goals, timelines, and measures of success. Think of it as a collection of SMART goals: specific, measurable, achievable, relevant, and time-bound.
Take simple steps: This is where you implement the first round of changes, which should be relatively achievable. This could be adopting a new customer relationship management (CRM) system, refining a marketing strategy, or establishing new faculty support systems. The goal here is to get the basics right, then let these efforts evolve over time.
Gather feedback: This may be the most important part of your first-year efforts: garnering input on the efficacy of the changes made from stakeholders from all levels and departments at your institution. Feedback loops help you gauge your progress and identify areas that need adjustments.
Year Two: Optimize and Accelerate
With a firm foundation now in place from your first year’s efforts, the focus shifts toward refinement, optimization, and acceleration of your growth initiatives. This phase is crucial, as it’s where you begin to see the fruits of your labor blossom.
Double down on success: Now is the perfect time to capitalize on what’s working. Your teams are eager for a win, so identify any initiative that has shown promise — be it a marketing strategy that’s driving higher engagement or an educational program that’s exceeded enrollment expectations. By scaling these successful ventures, you can ride the momentum and amplify your results.
Refine with data: Use the data accumulated from the initial implementations to tweak and improve your systems and processes. Engage in conversations with your teams to pinpoint any bottlenecks or slowdowns in the student journey. Experiment with new approaches based on these insights, and critically evaluate the impact of these changes. This iterative process is key to continuous improvement.
Celebrate and share visible wins: Success is a powerful motivator. Make it a point to regularly share and celebrate each tangible achievement — whether it’s a surge in student enrollments, heightened faculty engagement, or the seamless adoption of a new process. Publicizing these wins not only builds internal momentum but also reinforces the collective commitment to your strategic goals.
Years Three and Four: Knowledge Sharing and Independence
As your strategic initiatives mature, the focus will naturally transition toward sharing knowledge and strengthening your internal teams. This critical period in years three and four is about empowering your staff and shifting your role from hands-on implementer to guiding coach.
Empower through ownership: Encourage teams to take full ownership of the implemented processes and changes. This allows you to step back and adopt a coaching role, guiding your teams through challenges and ensuring they have the confidence and skills needed to manage and refine these new systems independently. This is also the time to ensure your organization has strong documentation on its processes and training both for knowledge sharing and to support future hiring and onboarding.
Build internal capacity: Looking ahead and preparing for a future where your organization can operate and evolve without the need for external partnerships is essential. This requires a dedicated effort and a commitment to providing ongoing training, resources, and support to build a robust internal capacity. Invest in these areas to develop a self-sustaining system that thrives on its own merits.
Celebrate the milestones: After your extensive efforts over the past few years, taking the time to celebrate is not just rewarding but necessary. Highlight the significant impacts made by your teams, and take a moment to reflect on the growth, changes, and obstacles that have been overcome. This celebration not only acknowledges the hard work but also reinforces your institution’s positive culture and its commitment to continuous improvement.
The Journey to Sustainable Development Starts Today
Successful organizational development requires a multiyear effort that encompasses careful planning, precise execution, and a dedicated team of leaders. From the initial 90 days to the subsequent years, each phase of the process moves your institution closer to becoming stronger and more agile.
Our team at Archer Education has helped dozens of institutions build and execute comprehensive multiyear strategic plans. These plans are tailored to enhance enrollment and retention, setting each institution on a path to long-term success.
If you’re ready to transform your organization and achieve remarkable results, reach out to us at Archer Education. Let’s make your educational vision a reality together.
Melanie Andrich is vice president of strategy and development at Archer Education. Melanie is a results-driven higher education leader with 20-plus years of experience in developing and supporting high-quality, accessible, and scalable academic programs and services. She spent the first half of her career at Rutgers University running study abroad programming and leading the first fully online professional master’s degree program for the university. She then moved into management consulting to help colleges and universities with academic innovation, enrollment management, and organizational transformation initiatives.
Albuquerque Public schools board President Danielle Gonzales has been appointed to the National Assessment Governing Board, which oversees the Nation’s Report Card.
Gonzales is one of two new members appointed Oct. 1 by U.S. Secretary of Education Miguel Cardona. She has represented District 3 in Albuquerque’s North Valley since 2022.
Gonzales is a senior fellow at One Generation Fund and has previously worked at New Mexico First, the Aspen Institute, and the Bill & Melinda Gates Foundation. She previously was a fourth-grade teacher.
“I am deeply honored to be selected to serve on the National Assessment Governing Board,” Gonzales said in a news release. “I look forward to contributing to the board, based on my background, experiences, and expertise, the ability to translate complex research into practical and relevant decisions. I have lived experience, as a bilingual person, Hispanic woman, parent, and product of the very public school system I now serve.”
Expected to be released in early 2025, the 2024 Nation’s Report Card will provide critical information about how education systems are helping students make up lost ground since 2022 and meet the standards and expectations necessary to succeed in school and beyond.
The nonpartisan 26-member Governing Board was established by Congress to set policy for the Nation’s Report Card. The board decides what grades and subjects to assess, content to include, and sets the NAEP achievement levels. It works with the National Center for Education Statistics, which administers NAEP, to release and disseminate results.
Selecting an interesting project topic is the key to success in commerce studies. The topics given above are not only the current trends, but they also have in them much scope for extensive research and practical application. Certainly, as far as the topic is concerned, one could develop his knowledge in commerce and finally come up with an impactful final year project for MBA , BBA , MCOM , BCOM exams conducting viva or its other related performances based on the same project like in job interviews to academic presentation skills.
With these creative ideas in your hands, you’re going to start a very interesting academic journey that will not only meet the requirements but also satisfy and prepare you for future careers in any sector related to commerce. From studying digital payment systems to investigating trends in consumer behavior, every project brings deep, industry-relevant learning—and perhaps you will discover something truly new along the way.
Hello Deans, you are crucial in determining how education will develop in the future because you are the designers of your higher ed’s academic vision. Building successful learning environments where faculty and students flourish depends on your leadership. We’ll look at the role of dean in higher education and how deans can foster innovation in higher education institutions, and their creative approaches in this blog that can improve instruction and student participation, turning your classrooms into places where learning happens and ideas are generated.
We’ll also demonstrate how the Creatrix suite can help you at every stage and provide you with the resources you need to have a significant, long-lasting influence. Let’s get started and support your academic community in realizing its greatest potential!
The Role of Dean in Higher Education – Understanding the Dean’s Influence on a Campus
With your influence over all facets of your institution’s learning environment, deans are the beating heart of academic leadership. Your influence greatly influences student outcomes, research, and teaching in addition to administrative tasks. Here is the common role of dean in higher education that demonstrates your impact:
Decide on the priorities and institutional culture.
Take the lead in implementing cutting-edge instructional strategies and technological advancements.
Make certain that the courses adhere to the most recent developments in education.
Motivate and assist educators in investigating novel teaching strategies.
Promote initiatives that increase student involvement and academic performance to increase student engagement.
Faculty and students can flourish in a dynamic learning environment when your vision serves as the cornerstone for educational excellence.
You take the initiative to implement tactics that raise student retention and success and involvement while fostering engaging learning environments.
What’s Working Globally: 8 Proven Strategies for Deans to Elevate Teaching & Engagement
While researching how deans can foster innovation in higher education institutions we arrived at a stunning analysis; we discovered how effectively leading deans from all around the world are changing education by pushing the envelope and implementing cutting-edge tactics. And we have documented on what’s working with them and the reasons these strategies are spreading throughout institutions worldwide for you to help you better!
1. Synergy across disciplines
The most progressive deans of today are bringing students from various disciplines together to work together on real-world issues. Students studying business and engineering at the University of Michigan collaborated to develop ground-breaking solutions that enhanced critical thinking and teamwork, an approach that is quickly becoming recognized as a hallmark of academic innovation.
2. Using Technology to Accelerate Learning
Deans from the best universities across the globe are utilizing technology to transform education, from virtual reality to AI-driven tools. We figured out that Virtual reality (VR) and Gamified Learning were implemented at Stanford University recently! The main intention behind these initiatives was to enhance student engagement and understanding in subjects like anatomy and architecture! These technologies indeed allow students to study complex subjects in immersive and interactive ways.
3. Investing in Faculty Development as a Strategic Move
Giving professors the freedom to take the lead in innovation is crucial in the rapidly evolving field of education. At UC Berkeley, deans arranged workshops on active learning strategies, equipping teachers with the means to design more engaging, student-focused classrooms and demonstrating how supportive faculty members contribute to student retention and success.
4. Innovation through research and experimentation
It is also surprising to witness institutions such as Arizona State University provide faculty with resources to experiment with cutting-edge curricula. This is so welcoming indeed. By funding experiential learning projects, deans and decision-makers enable educators to test new models of teaching, and curriculum mapping, resulting in programs that increase student engagement and academic achievement.
5. Change-Driven Loops of Student Feedback
The next best strategy we figured out was that the academic institutions globally are utilizing student feedback to enhance their pedagogical approaches. They throng on 360-degree courses and faculty evaluation tools to listen out students’ opinions for improvement. It has been demonstrated that listening to students can significantly improve the learning experience. Georgia State University’s “Student Engagement Surveys” revealed insightful feedback that resulted in significant improvements in course delivery.
6. Real-World Partnerships for Experiential Learning
Another surprising discovery was this – Through partnerships with industry, top universities are witnessing a thirty percent increase in student engagement. More than 85% of participants at the University of South Florida reported feeling more prepared for the workforce as a result of the tech companies’ collaborative efforts with the university.
7. Diversity and Inclusion as Innovation Drivers.
We do not want to overlook this particular strategy! Institutions that prioritize diversity benefit from both innovation and engagement. At the University of Toronto, deans launched initiatives to bring diverse perspectives into the classroom, resulting in richer discussions, explorations, and new ideas, demonstrating that inclusive environments lead to more creative outcomes and better attainments!
8. Risk-Taking & Experiencing Safe Environments
The last thing we observed was promoting an environment where faculty and students feel comfortable taking chances to learn, adapt, grow, and shine. This strategy will for sure enable the upcoming generation of innovators to push boundaries and fail fearlessly, MIT has established “Innovation Labs,” which provide a creative environment where experimental projects flourish.
The Role of Creatrix Campus Suite in Supporting Deans
To all deans and academic leaders, managing a faculty is no small task, but it doesn’t have to be overwhelming. With Creatrix Campus, it’s easy to foster a culture of teamwork and innovation.
Encourage a Collaborative Culture: Picture professors working together on projects and easily exchanging ideas with one another. Creatrix makes that a reality.
Way to Miss the Admin Stress: Turn in the paperwork to Creatrix so you can focus on helping students succeed—that’s what really counts.
Easy Decisions: With Creatrix’s perceptive analytics, you can easily adjust your strategies to achieve better results by identifying exactly what’s working.
Create an Engaging Learning Experience: The tools aren’t just for management; they’re here to help improve student outcomes. By streamlining how faculty teach and interact, you’ll be building a more engaging and inspiring academic environment.
Creatrix isn’t just another platform—it’s your partner in transforming the way your institution runs, making your job smoother and your faculty more effective.
Case Study: University of Otago – Empowering Deans with Creatrix Campus
But don’t just take our word for it—let’s look at a peculiar student retention and success story from an institution that embraced the Creatrix Suite.
“Creatrix’s curriculum mind mapping based on learning outcomes, competency standards, and graduate attributes is excellent.” — Stephen Duffull, Dean School of Pharmacy, University of Otago
Client Overview
The University of Otago, one of New Zealand’s leading institutions and ranked in the top 1% globally, was looking to innovate its academic management systems to support its pharmacy school. Faced with the complexities of curriculum management, EPA tracking, and faculty workload, they needed a solution that could streamline their academic processes.
Key Challenges
Otago’s Pharmacy Department was juggling:
Complex curriculum mapping: Multiple layers such as LOs, SLOs, EPAs, competency frameworks, and professional standards were difficult to manage manually.
EPA tracking and rotational planning: Managing placements across five hubs required a detailed, integrated system.
Timetabling inefficiencies: Manual scheduling for courses, faculty, rooms, and teaching events slowed operations and led to conflicts.
Faculty workload management: Needed a more transparent and automated way to measure and balance faculty workload.
How Creatrix Empowered Deans
Creatrix helped Otago create a connected digital campus, where Deans like Stephen Duffull could:
Streamline curriculum mapping: A visual mind map that ties in learning outcomes, assessments, and professional competencies, making it easier for Deans to track academic progress.
Automate EPA planning: A dynamic rotational planner for EPA tracking, reducing manual work and ensuring smooth coordination across hubs.
Master Timetable Scheduler: Automated scheduling with alerts for conflicts, integrating seamlessly with Google Calendar.
Faculty Workload Management: Real-time tracking of faculty workloads, helping Deans better allocate teaching, research, and admin duties, with instant visual analysis.
Business Impact
With Creatrix, Otago saw immediate gains:
2X faster implementation times
Seamless onboarding and reduced admin overhead
Greater faculty productivity and balanced workloads
Efficient curriculum and EPA management—all under one system
Deans at Otago now had the tools to lead academic innovation, boost engagement, and drive institutional excellence.
Conclusion: Empowering Deans to Lead Innovation
We know that deans are crucial in shaping the future of higher education. Your leadership drives innovation and boosts student engagement. By exploring the Creatrix suite, you’ll discover tools that can simplify operations and enhance your institution’s academic culture. Take the next step—visit the Creatrix Campus suite of solutions and see how deans can foster innovation in higher education institutions. Let’s make a difference together!
How does Disney engage over 70,000 employees — aka, cast members — to ensure that the details are done right? While cast members’ jobs may be different, from serving food at EPCOT to directing riders on Space Mountain, they all share in one common goal: creating happiness. In their talk, Williford and Pyka emphasized that culture is defined by how people behave, and training is critical to achieving desired behaviors. Caring and communication are also vital elements of culture. The extent to which organizations genuinely care for their people is the extent to which those people will, in turn, care for customers and each other. And high-quality communication can reinforce culture as much as lack of communication will undermine it.
Why? One reason is that work has replaced what people once found in community, whether through church or bowling leagues or book clubs. McGowan said that’s why current and future generations entering the workforce seek jobs that reflect the totality of their values and personality.
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