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Key points:

Social media has connected kids like never before, but what they get in likes and shares, they lose in real, meaningful engagement with their peers and classmates. Lunch hours are spent hunched over smartphones, and after-school time means less sports and more Snapchat.

The adverse effects of this excessive screen time have significantly impacted students’ social- emotional health. Forty-one percent of teens with the highest social media usage struggle with mental health issues, and between 2010 and 2020, anxiety among adolescents skyrocketed by 106 percent.

At Spokane Public Schools (SPS), educators and administrators are reversing the side effects of social media by re-connecting with students through school-based extracurricular activities. Through its transformative Engage IRL (Engage in Real Life) initiative, the district is encouraging kids to get off their devices and onto the pickleball court, into the swimming pool, and outside in the fresh air. With more than 300 clubs and sports to choose from, SPS students are happier, healthier, and less likely to reach for their smartphones.

An innovative approach to student engagement

Even before the pandemic, SPS saw levels of engagement plummet among the student population, especially in school attendance rates, due in part to an increase in mental health issues caused by social media. Rebuilding classroom connections in the era of phone-based childhoods would require district leaders to think big.

“The question was not ‘How do we get kids off their phones?’ but ‘How do we get them engaged with each other more often?’” said Ryan Lancaster, executive director of communications for SPS. “Our intent was to get every kid, every day, involved in something positive outside the school day and extend that community learning past the classroom.” 

To meet the district’s goal of creating a caring and connected community, in 2022, school leaders formed a workgroup of parents, community members, coaches, and teachers to take inventory of current extracurriculars at all district schools and identify gaps in meeting students’ diverse interests and hobbies.

Engaging with students was a top priority for workgroup members. “The students were excited to be heard,” explained Nikki Otero Lockwood, SPS board president. “A lot of them wanted an art club. They wanted to play board games and learn to knit. No matter their interests, what they really wanted was to be at school and be connected to others.”

Working with community partners and LaunchNW, an Innovia Foundation initiative focused on helping every child feel a sense of belonging, SPS launched Engage IRL–an ambitious push to turn students’ ideas for fun and fulfillment into real-life, engaging activities.

Over the past two years, Engage IRL has been the catalyst for increasing access and opportunities for K-12 students to participate in clubs, sports, arts activities, and other community events. From the Math is Cool Club and creative writing classes to wrestling and advanced martial arts, kids can find a full range of activities to join through the Elite IRL website. In addition, five engagement navigators in the district help connect families and students to engagement opportunities through individual IRL Plans and work with local organizations to expand programming.

“All day, every day, our navigators are working to break down barriers and tackle challenges to make sure nothing gets in the way of what kids want to be involved in and engaged in,” said Stephanie Splater, executive director of athletics and activities for SPS. “For example, when we didn’t have a coach for one of the schools in our middle school football program, our navigators mobilized for really good candidates in a short amount of time just from their personal outreach.”

In only two years, student engagement in extracurriculars has nearly doubled. Furthermore, according to Lancaster, since the Engage IRL launch, SPS hasn’t experienced a day where it dipped below 90 percent attendance. 

“That’s an outlier in the past few years for us, for sure, and we think it’s because kids want to be at school. They want to be engaged and be part of all the cool things we’re doing. We’ve had a really great start to the 2024-2025 school year, and Engage IRL has played a huge role.”

Engage IRL also helped SPS weather student blowback when the district launched a new cell phone policy this year. The policy prohibits cell phone use in elementary and middle school and limits it to lunch and periods between classes for high school students. Because students were already building personal connections with classmates and teachers through Engage IRL, many easily handled social media withdrawal.

Creating opportunities for all kids

Key to Engage IRL’s success was ensuring partnerships and programs were centered in equity, allowing every child to participate regardless of ability, financial or transportation constraints, or language barriers.

Establishing a no-cut policy in athletics by creating additional JV and C teams ensured kids with a passion for sports, but not college-level skills, continued to compete on the court or field. Partnering with Special Olympics also helped SPS build new unified sports programs that gave children with disabilities a chance to play. And engagement navigators are assisting English language learners and their families in finding activities that help them connect with kids in their new country.

For Otero Lockwood, getting her daughter with autism connected to clubs after years of struggling to find school activities has been life-changing.

“There are barriers to finding community for some kids,” she shared. “We know kids with disabilities are more likely to be underemployed as adults and not as connected to the community. This is something we have the power to do that will have a lasting impact on the children we serve.”

Through Engage IRL, SPS has redefined student engagement by expanding access and opportunity to 6,000 students across 58 schools. In just two short years, the district has seen attendance increase, student wellness improve, and dependence on smartphones diminish. By continuing to listen to the needs of students and rallying the community to partner on out-of-school activities, Spokane Public Schools is successfully fostering the face-to-face connections every child needs to thrive.