Ideas for Your Online Presence Before, During, and After Your Talk or Presentation
The best time to share about your upcoming talk or presentation is before it happens. Some people find that their most engaged post on social media is announcing that you’ve submitted your abstract to speak (or your publication). People are excited by the possibility and what you care about. Telling your story of your upcoming speaking engagement is a great way to do that.
Sharing on social media can start early, but I don’t want you to think it’s the only way to help your online presence and the people coming to your talk. You’re going to explore many ideas today, but you don’t have to try all of them. I hope that there’s at least one idea that resonates with you and you’d feel comfortable trying it yourself.
When you submit an abstract for or are invited to speak
Add your website URL and social media handle to your bio. This will help people find you before, during, and after your presentation.
I’ve just submitted an abstract to speak at…
Announce that you’ve submitted – If you’ve been invited to speak, a good time to share on social media is when you’ve agreed or committed to that engagement. It’s great to add your social media handle and a link to your personal academic website if you have one, along with your bio. You might add that information to your CV.
Connect with people before you go
Once your talk is confirmed, you can add it to your website and you might take time to connect with your fellow panelists or event organizers before the event.
Conference Hashtag
If there is one, you can check out the conference hashtag and make plans with people who will also be at the event that you want to see, especially if you live in different cities or countries.
Business cards
If you have a business card, add your social media handle and website there is a good idea.
Share your talk on social media
When you’re sharing your talk on social media, people need more information than you expect. They need to know what your talk is about, when your talk is to know if they can attend, what the event is, and any link where they can learn more information. This is something you can share on any social media platform or across all your platforms.
Some professors hesitate to share their upcoming talk on Facebook where they may have a more personal audience, but these people are excited by what you care about when it comes to your research and how you choose to spend your energy. You might include , on all social media posts, any definition or story that helps people better understand why this talk or research matters to you.
Tag people or organizations that are related to your talk or event.
The conference hashtag can be added to your post about your talk but you can also add a hashtag that relates to the topic of what you are presenting on.
You can share the post about your talk before, during or after the event.
Create a graphic or infographic
If you create a graphic or share an image to go with your talk, a great resource is Writing image Descriptions on Accessible Social – which helps you create social media posts accessible for people with disabilities.
The next ideas are for things you can do while the event is happening.
Check out the conference hashtag, again
If you checked out the event hashtag, you might find that people weren’t using it. Once the event starts, you can start using the conference hashtag and check it out! See if there is a conversation you want to be part of, or an event you want to check out.
Be open about your online presence
The best thing you can do for your online presence while at an in person event, is to be open that you have a website or that you’re on social media.
Help people find and connect with you
You can make this easier for people by making a QR code that helps people go to your website, have this info on a business card, create a hand out with information or resource about your talk (that includes people need to your online presence) , or use an end slide in your presentation to help people connect with you after the event is over.
Resources to take home and share
When you create a resource like a handout or links /slides to share, that can go on your personal academic website. They can also be shared on social media using that conference hashtag to help people find this resource that you’ve already taken the time to gather.
Will this be recorded?
Ask if there is going to be a recording. Sometimes, there isn’t an official recording but you can ask if you can record yourself.
Stay connected once you’re gone
Connect with people you meet or you like and admire on social media, while at the conference. Helps others be more likely to learn about you.
It’s okay if you don’t do any of that too
I have never had time for any of that at conferences, personally. In person events can be overwhelming for me as an introvert. Because of that, I don’t have the brain capacity to remember things like take a photo, much less record some videos.
Anything I just talked about – some of those things can be prepped in advance others you don’t have to do live (you can do afterward)
Next are ideas you can do after your presentation or talk is over.
Whether there was a recording of your talk or not, you could always record your talk and slides using zoom, then post the video to your website or social media. There are options to share the full version of your talk, if you like to. You can just share the title slide, or full text version of the talk, or even the full slides.
Connect with people when you’re back at home
If you didn’t connect with people during the event, sometimes connecting AFTER the event is easier. You can look at the conference hashtag. Look through the business cards you collected. See the conference program and look at the bios to see who is on social media.
Create and/or share resources
If you didn’t have resources to share at your talk, if there are things you want people to know after the fact, you can create a graphic or handout that is shareable on social media or a page on your website.
Celebrate other people
While you can post about your own talk, you can also post about your panel and thank the conference and event organizers. If you want to participate in the conference community but not want to talk about your own talk, you can celebrate others instead. It’s a great opportunity for PIs to celebrate their lab members or grad students who are at the event. There are so many ways to celebrate people instead of yourself, if that feels comfortable or more exciting for you.
These don’t have to be professional shots. A messy desk shot or photo of you working on your slides or going over your notes on the plane. Something that feels quick or easy to you.
Take pictures during the event
Snap a photo of things you see, people you meet, friends you catch up with. Ask someone to take photos of you while you’re speaking or pose at the conference.
You could record a video of your talk
This can be before, during, or after the event.
You can record a video about your talk
Record a short video introducing your talk and the main takeaways. This video is especially for people who couldn’t be there live for your presentation.
Record some b-roll
If you like video, record b-roll video. Take a sip of coffee, getting ready to speak, short travel clips, video of fellow panelists or friends. These might be put into a longer video or Instagram reel.
But these might feel like too much – so even though they are fun ideas, don’t be stressed if you do none of them.
I love virtual events. Maybe you do too. But it’s okay if you don’t. As my guest on The Social Academic, Dr. Julia Barzyk said, “research is becoming virtual first.” Virtual events are here to stay when it comes to academics and researchers.
Your online presence can enhance how you experience and interact with people at conferences and events. This is true for both in person and virtual events. But today, I want to chat with you about what to do for your online presence when you’re attending or presenting virtually. In this blog post:
Tell people you’re attending the virtual conference or event
Sometimes, professors hesitate to tell people you’re going to a conference or event because it feels self-promotional.
But, actually, when you share you’re headed to an event (even when it’s virtual), you help a lot of people. You can help your
Colleagues
Students
event organizers
Speakers
There are also people who are anxious to join the conversation. Conference attendees sometimes wait for someone, anyone else to use the conference hashtag on social media first. I get that. It can be hard to start a conversation.
When you think about the people you have the potential to help? Thinking about those people helps the time I’ve put into crafting a post be a lot more meaningful. My professor clients have found that’s true for them too.
Here are a few places you can share you’re headed to a virtual event:
Social media
Your website
Mentioning in person
Tip: The most dynamic way you can improve your online presence and your presence at any event you’re presenting at is by improving your speaker bio.
Watch my video on speaker bios with Dr. Echo Rivera
Share about the specific talks you’re presenting or attending
When you share the talk you’re presenting specifically, it helps people know if they can attend. If they can attend (or even if they can’t), it helps people share the event with others who may be interested. Like their grad students.
Sometimes conference programs are hundreds of pages and multiple days, with concurrent sessions to choose from. I love that virtual events tend to come with options to plan your schedule in advance.
Let’s say you share your talk on social media too. And, you use the conference hashtag. Only a small percentage of the people presenting are using the conference hashtags (or posting about their talk at all). Already it’s more likely you’ll get eyes on your event.
When you share the details people need to know if the talk is right for them, things like
What your session is about
The time and date you’re presenting at
Where people can find more info
It makes a huge difference for people to have ease when learning about your particular event. Some professors make a graphic on Canva, but virtual events tend to create graphics for you. So it’s a good idea to log into the conference platform early to see if there’s a visual way for you to enhance your social media post about your talk. It’s also worth asking the conference hosts if that’s something they plan on having to avoid unnecessary labor (unless you love graphic design, in which case yay!).
I’ve also worked with a lot of professors who host or moderate events. Sometimes they have multiple events and presentations at the same conference over several days. There’s an inclination to not share their own thing, so it’s okay if you find comfort in sharing the thing you’re hosting instead. It makes a big difference for the panelists or speakers at your event.
The truth is, people often wait to share about themselves until the last minute (if they ever do). I think that’s often because of either imposter syndrome or time. As a host, you care about this. And you can help make it easy for the speakers at your event to share with ease when you tag them. It’s much easier to repost than to craft it themselves.
Tips for your social media post reach the right people
Use the conference hashtag using #CamelCase where you capitalize the first letters of each word
Use up to 1 other hashtag related to your field at the end of your post
When you have a link where people can learn more info about your talk or event, please know that most social media algorithms downgrade how many people it shows your post to when you include a link in your post. When you have a link to share, one way to do that is by including the link in the comments or replies of your post. For Twitter/X, you can include the link in a thread.
At virtual events, connecting with people in ways that are lasting can actually be easier. That’s because virtual events have virtual platforms where you can have a profile, get a link to click on to find someone’s social media or website, or download their slides/resources. Virtual events may have networking sessions, pre or post events, and ways for you to stay involved.
Most virtual events have a space for you to create a profile. Your profile helps people see you and get to know who you are. And when you update your profile early (like when access to them opens), you give people opportunity to learn about you as they’re updating their own profile.
One way to connect with people in advance is by adding an invitation in your bio. For example:
Adding a scheduling link and inviting people to meet you for coffee
Adding your email and inviting people to contact you if they are interesting in collaborating or networking
Some conferences have space for you to create your own virtual event (like a hangout with a shared topic of conversation).
There are also asynchronous ways to feel like you’re part of the community. For instance, the option to ask a Question to all attendees, or to create a poll. Some virtual conferences have games you can participate in. Or a scavenger hunt.
I love that virtual events can often create better environments to communicate with speakers as compared to in person conferences. When you’re in person, you have what, 10 minutes before your next session starts? Virtual allows for asynchronous options, giving you opportunity to ask questions to speakers before their session (even when you can’t make it live). There’s even space for speakers to upload resources and share links for you to take home.
When their session has ended, the chat space often stays so people can engage in conversations when watching the replay. And actually, don’t wait for someone else to do it first. If you’re at a virtual even and you see that no one has said anything in the chat (after the event has ended), you can start by thanking the speaker. You can build meaningful relationships with people virtually even when you don’t have a specific conversation or feel unsure of what to say at the moment. Every relationship doesn’t need to be built on something “big” or “deep” or “collaborative.” Do what feels natural.
Virtual events allow us to have more control, even when it comes to our schedule. I love the flexibility and accessibility they create for academics and researchers. And I know that for some people they’re maybe not your cup of tea. And that’s okay.
Whether you prefer virtual or in person events, there are ways for you to connect with people in meaningful ways online. And there are ways you can have agency with your online presence to help the people at that conference better know who you are and what you care about.
Your online presence is a great way to share your research, teaching, and academic life. To find collaborators and make lasting connections. And I want that for you, if it’s something you’re curious about for yourself.
There are a lot of misconceptions about what your online presence should look like as a professor. And it stops people from feeling confident or comfortable showing up online, even when you know a strong online presence aligns with your goals.
Your online presence creates a legacy for your work and supports your professional goals for your research, teaching, and leadership. And yes, you probably have been putting it at the bottom of your to-do list… Join us and let’s change that!
This Q&A was hosted by Ana Pineda, PhD, of I Focus And Write on October 10, 2024.
Introduction
Ana: This happens a lot to me too. Just quickly for the rest of us watching the recording. I started the recording a bit late, but I was introducing you to Jennifer Van Alstyne, and she’s the expert on having an online presence, not only academic, but personal branding, especially for academics. Although I think your profile goes much further and you all should start following her, and I will send you some links later for her social media, her channels, her website.
I discovered [Jennifer] very early on in this business and something that I hope we are going to speak more about it, I was struggling with my, my online presence as an academic and also as a business. I thought, “Ah, Jennifer one day she, she should come and tell us more. I teach you, this is something I encourage you all when you want to connect with someone, send them an email, send them a message in social media, tell them what you would like to maybe have a coffee with them or organize something with them. And that’s it. This is how Jennifer and I contacted and now she’s here talking with all of you and I’m super excited. Thank you. Jennifer, do you want to tell us a bit about you to start?
Jennifer: Hi everyone. I’m so happy to be here and to talk with you all. Let’s see, I have been helping professors one-on-one with their online presence since 2018. And it really started off as, as thinking that I would help with websites specifically, but most of my clients needed help with more than just their website because being online isn’t just about having a website. You can actually be online without a website, too. And so really figuring out online presence wasn’t a one size fits all solution. A website wasn’t going to be the answer for everyone helped me evolve my business over time.
Now, it’s been like, what, six and a half years and I help people with websites, social media, and bio writing. And really I’d say our work is about confidence. Our work is about the confidence to be able to show up and to feel like you’re worthy enough, and that you deserve space online. I love getting to help people with that.
Ana: Oh, so nice. And I love that you linked to, to this, to the aspect of feeling confident because I was telling to Jennifer like, I think 90% of my audience, of you here, of our students suffer severe imposter syndrome, and this feeling that we are not good enough. And I see that for me, but also probably for many of you that here, this stops us from showing up online and sharing our words. We always feel, I sent an email today with some of those thoughts. The, “who am I to say this on LinkedIn,” or, “am I bragging if I’m sharing this paper that got published.” Something also like, “What is this person going to think when it says that I post this,” right? Something some of my students say is I think on that teacher I had once or something a supervisor said that you had 10 years ago. Sometimes you still have these thoughts of, “What is this specific person going to think? And this stops us. It truly stops us. I hope that also for all of you that you live with some ideas of how to stop these imposter thoughts when it comes to your online presence today. Love it. So for today, it’s a, Jennifer told me, I love interactive sessions and we need your help. Please, we need your help for the, of course I have questions here ready for Jennifer, but we would love to hear your questions.
Jennifer: I have a question if that’s okay for everyone who’s listening. This is one of the questions that I, I like to ask people when we start working together because it really is different for everyone, no matter where you are on feeling imposter syndrome, no matter where you are in your career.
How you feel about your online presence is, is very internal. It’s very personal. So I’m curious if 0 is like, “I don’t have an online presence at all,” and 10 is like, “I have a great online presence, I’m really confident in it. It’s the exact online presence I want.” Where are you on that range? From like zero of no online presence at all to 10, amazing online presence.
How would you rate yourself? 4, 2, 3. Yeah. Quite low. Good. This is very, very normal. Very normal to feel like maybe there’s a lot more you could do or maybe want to do to have a stronger online presence.
I’m curious, those of you who feel like you’re on the really lower end of the scale, 0, 1, 2, 3, I’m curious, have you done something for your online presence already or is this like, “There’s a bunch of things that I want to do that I know I’m not doing and I really don’t have an online presence at all.”
Where are you thinking when you’re at the lower numbers? Is it more about actions that I haven’t taken or actions that I’ve taken that don’t feel like enough?
‘I think I’ve tried a lot.’ Yeah. Oh my, ‘the university forces me to,’ I love that answer. For a lot of people that is perfect. Yeah. Okay.
I just wanted to show even though we’re all here and we’re all here together and there is a range for where people feel for your online presence, my hope is that by the end of this workshop you’ll feel like there’s at least one small step that you can take to improve that in a way that’s really meaningful to your life. If not more. My hope is for more, but at least one.
‘I haven’t done anything because I thought why do I have to be online?’ Well, we’ll chat about that. It’s different for different people. So, saying that you have to be online for your research, you have to be online for a job market or you have to be online for, you know, any specific reason. It’s not going to work for everyone. And finding the true reason (or reasons), it’s going to be helpful for you. Hopefully we can get closer to that today as well.
What are reasons scientists and academics should have an online presence?
Ana: Oh, I love that. And actually that is how I would like to start. So what are the main reasons, Jennifer, that you say why you should, everyone have an online presence? Maybe there are a few things that you think, oh this situation, these moments, you really need to, to work on this.
Jennifer: Well, I’ll tell you why I thought when I started people should have a stronger online presence. I really thought that if you put your publications online and you create a way to help people find them, that more people from your potentially really niche topic would be able to read them, engage with them, and share them.
And that’s true, but that’s not actually a motivating reason for the majority of people that I work with. I would say for most of the professors that I work with, they want to help more people.
They want to help more people. They want to invite opportunity for themselves, but not just any opportunity. They want to invite aligned opportunities aligned with their research, aligned with their values, aligned with what they want to be focusing their time on.
Attracting opportunities is all about finding the right people. It’s about making sure that people can see and engage with what you share. That can potentially lead to greater connection, collaboration, or a long-term working relationship. I would say it’s mostly about people and making sure that that connection is possible even when you’re not in the same space.
Ana: Oh, I love this. And actually, you know, I mainly started using as online presence, let’s say Twitter, on social media. And I don’t know if you, you also said this, but in the past there was some, they did some study and they saw that the more people tweeted about papers, than the more citations they have.
Jennifer: Yes, that is definitely true. It’s also a bit limited in how we think about it.
Ana: Yes.
Jennifer: Yes, more people will see your paper when you share it online. The question is, is it the right people? Is it the right timing? Are they still going to see it after your one post?
There’s so many ways that we can share publications, really thinking about who we want it to reach and how we want to be able to help people with the hard work we’ve already done makes a really big difference for how we show up online.
So yes, always sharing your work gets more citations, gets more readers, which is great. My hope is that it’s really engaged readers, aligned readers. Readers who could potentially cite and use your work.
Jennifer: So I’ve actually gotten more narrow in my focus for who I’m hoping to reach in my work with professors.
Ana: Yes, I love that. And actually, it was later on that I think there was another paper that also, like you said, it was like, “more citations, really, but what was then the impact of this effect?” But what they saw is that the big impact in the end, like you said in people, in networking, in collaborations, in relationships. And this is really beautiful.
Lenny says here, ‘they trying to build multidisciplinary approach of a problem, building a network is the only way and networks are so important, right?’ Networks of the right people, like you said. I love that. Yeah. So good.
Why do professors want a website, social media, or blog?
Ana: And continue with the why Jennifer. I would also like to know why your clients come to you. So do they come, do they want a website? Do they want social media? Do they want blog? What is it? Tell us more please.
Jennifer: I would say most people come to me because they want, or are thinking about a website. Oftentimes it’s something that they’ve wanted for a long time. Maybe they tried to do themselves or did do themselves, but it isn’t meeting their needs.
My most popular service is like a big website plan where we either redesign or create a website that really meets their long-term needs. That takes in-depth interviews, I mean we spent about five hours talking before I even start planning the website. That’s because for a lot of people, their needs are are so nuanced. And we really get to understand what’s going to be exciting for them, what’s going to be engaging for the people that they hope their research or their teaching research reaches.
And then some people also have different areas of their life that they want to be able to share on their website. A lot of people also come to me because they want to bring together multiple identities into one personal academic website.
Or, occasionally a website that works for both your personal website and your lab website.
The website that’s right for you doesn’t necessarily look like the website that was right for someone else. That’s why professors like to work with me, cause we find that together. They feel like they don’t have to do it alone and if they don’t want to. They don’t have to touch the website themselves, they can just have it done for them.
So especially the people a bit later in their career, like to be a little bit hands off. People who are early career researchers, we get more involved and do more things together. So yeah, it’s really fun. We customize it to what best meets the professors need.
Ana: Yes, I love that also that you said it. Every need will be different, right? And I think that’s the problem with university websites, that they are very standard first and you don’t have much there to say. So actually, if you have any questions about websites right now, please share it in the chat. So maybe we can go through there.
Holly has posted a a question, Jennifer. Maybe you can read it.
Professional website vs. Academic website vs. Lab website
Jennifer: [Holly]: ‘What are the main differences between a professional website vs. an academic website?’
I’d say there, there’s not really one. I mean it’s just the label that we’ve called the website that is meant to represent you. So, if you as a person feel like your professional identity is different from your academic identity, which is true for many people, sometimes those people actually prefer two websites.
Or they prefer to focus their website on just their professional identity vs. their academic identity. When I say that, it’s more about the audience that you hope comes to the website. If you’re hoping to mostly focus on other academics and researchers, you might have academic content there even if you have a separate professional life and maybe you’re picking and choosing what goes on there. But overall, they could be the exact same website. You could have the same label for it. It’s more how you think about your own identity, if that makes sense.
Ana: And yes, jumping in the to the effort example, I find something really useful of websites that you can attract like stakeholders, right? Like people more like maybe policy makers or companies who might be interested in applying what you are working on or, or the press, right? More for science communication. Do you then recommend to have like one single website but maybe with different sections or apps? How, how do you recommend people to deal with that?
Jennifer: I always recommend one website when possible. The websites I recommend separating out are if you have a research lab where you’re going to be highlighting your team, oftentimes the professional/academic website, the personal website version of that. It makes better sense when it’s separate.
That’s not to say that a research lab website can’t support a personal identity. It’s just that the website that you may want to build out for yourself, maybe as extensive as the research lab website, but highlighting different things. I often, often recommend separate personal website and research lab website.
In terms of consulting or like a professional identity that is separate from an academic one, I often don’t recommend dividing it. Now, if you have a business that is like officially registered, you may have to divide it for like legal reasons for. Maybe for a Terms and Conditions page or a Privacy Policy that is specific to your country.
But for most people I would say that that one website works. You can have two in one. Adding a Consulting page, adding a Services page to your academic website can really enhance how people who are at NGOs, at corporations, at other universities, at federal and foundation funders. All sorts of people like publishers, people that are outside of academia, or outside of your institution will be able to better understand you and your services and your consulting. How you approach those things from the academic pages on your website as well. I don’t typically recommend splitting your identities when possible.
It’s also easier to manage one website. So less less work overall.
Stories about opportunities from your online presence
Ana: Yeah. That’s great. And actually I was wondering, do you have any win story of people after making their websites for us? We love those.
Jennifer: I’ll be really honest and say that I’m bad at keeping up with professors that I’ve worked with after the fact. But when I have, I get really delightful stories. So one of them, this is just like a few weeks after we’d launched his website and we were adding something in. We were meeting again live. He told me this funny story that he was just at a conference in his field. This was someone who was on sabbatical this year, so he wasn’t engaging as much with the research community. He was working for the federal government at the time for the year so he hadn’t been super engaged in the research community.
When he was at this conference and someone came up to him, they recognized him, like they’d seen his photo. They said, ‘I’ve explored your whole website, I learned all about you. I would like to talk with you about a job offer.’ Now my client was not job searching, he was very happy in his position. He had his next few years very planned out. But just the fact that someone knew so much about him, about the things that he cared about and brought this actually quite aligned conversation into an actual meeting space in person so soon after the website was launched was shocking.
Also, a PhD student whose dissertation was requested by a national publication. Like they wanted them to do a writeup for a national publication just a week after launch. That’s another example of opportunities that can just come essentially as soon as you have a stronger online presence.
But those are really kind of short-term things. And the long-term things that I care more about are really about how you feel about sharing what you do.
Most of the professors that come to me, no matter where they are in their career, I wouldn’t say it’s necessarily imposter syndrome, but there is a feeling that people might not care. Like, you can know that your research is really good, you can know that you’re respected, you can know that you have people who care about you and still feel like there’s not someone who will care when you celebrate something that might feel small in comparison to other things. Or, that might feel big but almost too overwhelming to share.
What I like about working with professors is that by the end of our work together, there is this transformation of, “I deserve to have this space.” Like, “I deserve to take up this space and when I take up this space, it helps more people. It helps more of the people that I’m already trying to reach with my research. It helps more people and more students that I’m teaching,” find maybe the network or connection that they’re hoping to. There are ways to help far more people than just yourself with your website or with your online presence.
Ana: Yes. This is so nice. Connecting how you can help others is a big thing. And you just pointed also to the students, it is said that many of my colleagues, especially those that have websites, they’re also very popular with students who want to do their master thesis with them.
Jennifer: Yeah.
You can have a website for your teaching (even when research isn’t your focus)
Ana: And and that’s really nice, right? That you are also sharing your work and students can find their passions thanks to that too. Eh, love it. Oh, there are some questions.
Jennifer: Before we jump into questions, I just wanted to say that I’ve had clients who are very research focused with their website and I’ve had clients who are very teaching focused with their website.
And you can be both, but some people who are more teaching focused in life sometimes feel like they don’t deserve that same space online. But teaching resources are so valuable for students, for other faculty, for other graduate students or PhD students who might be starting to teach in your field.
Oftentimes when we get into those interviews about: What can we create with your website? How can it change and impact your life? We find really nuanced ways that it’s going to be meaningful for you. Whether it’s creating a Recruiting page or sharing a Student Internships list. There’s just so many options for how to talk with and connect with your students through your online presence. If you want to.
Having an online presence when your research is about sensitive topics
Ana: Yes. So nice. Yes. So there are some questions coming in. So, something that was asked, “How can we deal with being out there online when we research sensitive topics such as police violence?”
Jennifer: Ah, that’s a great question. Actually, one of the examples that we can look at today with Dr. Cheryl L. Johnson, she’s an early career researcher who works with violence and weapons and guns, especially juveniles who carry weapons.
Sensitive topics is something that makes a lot of people stop in whatever actions they’re taking to have a stronger online presence. Part of that is for self-protection. Part of that is also knowing the reactions that people might have based on what you share.
Whenever you have a sensitive topic, I really want you to think about the people that you want to help. Think about the people who really you do need to reach rather than thinking about all the people you want to avoid focusing on who needs to see your research to make that difference. That’s the introspective part that I recommend starting with.
For many of the professors I work with who have a sensitive topic, I would say that is another reason why people come to me to work together. We have found that sometimes posting on social media feels less safe. There are some spaces online that feel less safe and that maybe they don’t want to explore at this time.
Whereas having a stronger online presence, it doesn’t mean that it’s necessary to be on social media. And so we found what they felt and we felt together were safer options was through having their personal website and through having a LinkedIn profile that was filled out to a point where it would show up in Google quite easily and people would be able to find them based on that particular research topic online. But, they wouldn’t feel like they had to post about their topic specifically inviting potential negative reactions in order to help people find them.
If you’re someone who has a sensitive topic and you’d like to be talking about that online, I also want you to consider your safety, your personal safety, but also your emotional and mental safety and think about how you’d like to respond to things and come up with kind of like worse, like what you’re going to do in a worst case scenario. Like, let’s say you do post about a sensitive topic and it goes viral and you know, this is really bad. You’re getting, you know, messages and comments and it just feels so overwhelming. What are the steps you’re going to take at that time to make yourself feel safe to, to help yourself move past this hopefully momentary situation? Yeah.
Ana: Yes. And just for everyone also to realize that indeed in social media, people comment, but on your website you don’t need to activate any comments, eh?
Jennifer: Yes.
Ana: So that is, it’s a way of keeping yourself safe and it, so social media platforms, you can deactivate comments too, right? That nobody can comment on your posts.
Jennifer: You can, but I do want to say that deactivating comments, having, having a website, like not inviting comments doesn’t mean that you won’t get comments. People who feel really strongly about things may still email you.
Ana: Yes.
Jennifer: People will report you to your university. I just want you to know that anything you do or say online, it can be screenshotted, it can be shared, it may be reported.
This isn’t to create fear in you. It’s to let you know that universities typically do not do anything on the other end of that. They get reported to all the time and oftentimes, there’s not a lot that happens.
Ana: Okay, thank you. Thank you for that Jennifer.
When social media doesn’t feel authentic to your personal values
Ana: Now actually, you are making recommendations about social media. So indeed we have another question from Vidal: “What to do when our online presence does not feel authentic to our personal values, especially in social media, but our field is very much dependent on that?” Do you have any advice for this?
Jennifer: I wouldn’t recommend anyone be on social media unless they want to. There have been scientists and researchers for decades who have not used social media and still found connection.
But then you’d want to potentially be intentional about how you are connecting with people and keeping those long-term relationships in some other way.
I like social media because it means I can connect with those people and I can still message them or communicate with them at some point in the future, even if we haven’t talked in years. And so if you’re someone who’s open to being on social media but not posting, that could be a good way to still get that kind of interaction online.
But if it goes against your values, like I’m not going to ask you to change your values and your university shouldn’t ask you that either. In fact, universities sometimes come and ask me to do workshops and I have said no depending on what they’re asking because I won’t force any professor to accept the terms and conditions of a social media platform. You know, there are, there are some things that they just don’t agree with.
I’m also not going to force any professor to have a website if they don’t want one. I really think that it is a personal choice and there are other ways to create connection lasting networking in your field beyond social media, even if that’s the norm in your field.
Ana: Yes, thank you so much. And actually a couple of comments about that that I only realized later, right? That social media is a type of marketing, social media marketing, but it’s not the only one. Actually something very common with scientists is to do PR, public relations and speaking and going to conferences. This is also a powerful way of marketing that you are doing. I don’t know if in, if it is required for social media, but maybe what is required is to do more of this marketing. So you could also consider to, well go to conferences which are more scientific, but maybe also work more with the press in journals, interviews with the radio, maybe block platforms that publish blog posts. There are indeed, definitely there are other ways.
What is your online presence for professors and scientists?
Jennifer: Now when I say online presence, what I mean is that when someone goes to Google or another search engine, if they put in your name (or maybe your name + the area of your research), are you going to come up?
And when you do appear in search results, can they find what you hope for them to find quickly? What you hope for them to find is probably a bit about you, potentially a photo of you, contact information, your areas of research.
Now when you’re hoping to communicate with journalists in the press, you want to come up pretty high. Like you want to come up high in those search results. You want to make sure that they’re able to find you for topics that you actually want to speak about. You don’t have to have a website, you don’t have to have social media profiles in order to attract media attention. But you do have to, if you go to Google, you have to be findable with your name and also with your areas of research.
Ana: And actually I want to drop there a little tip for everyone. If you don’t have Google Scholar, activate it. Please do so because Google Scholar is from Google. So if you search your name in Google and you have a Google Scholar account, that will pop up, often quite high. And when we do this, actually if you, I hope you all know how to add Incognito window in your browser. Maybe just now do this exercise. Open an Incognito window if you know how to do it. Otherwise just open a browser window and Google your name and research and see where do you appear.
Tell us in the chat, I’m curious. Count the number of position and are you the number one, are you the number 10, you are not on the first page. We’d love to see how that is because if-
Jennifer: Yeah, let’s do that.
Ana: Yeah, if you are not high, definitely there is more there to do. But if not, indeed Google Scholar, please be sure everyone has it with a picture, it’s really with the papers that are yours because otherwise Google Scholar puts random papers. So have a, an updated Google Scholar profile. We would love to see that.
Ana: In the meantime Jennifer, we can see more of the questions that came in. Jacqueline asks, ‘Are there specific website hosts domain you can recommend? I’m always a bit concerned about hidden costs with publishing a website.’
Jennifer: Yeah. Easiest way to make a website for free or very low cost is Owlstown.
Ana: Love that.
Jennifer: Owlstown is run by my friend Dr. Ian Li. He wanted to help more professors and scientists be able to create a website with ease.
And when I tell you it can go up in as little as 15 minutes, like if you start it now, it could be done by the end of our workshop. That is true. We have done it together live on a demo. So I really recommend that for a lot of people.
If you don’t care deeply about how your website looks and feels in terms of having control over all of the parts of it, Owlstown is an excellent option for you. I recommend it to a lot of people.
For professors who do want more control over the look and feel of your website, you want to be able to change all of the colors and have different types of pages and formats and layouts. I love WordPress.com.
WordPress.com has great customer service. It’s more affordable than some of the other hosts and it has built-in security and protection. If something goes wrong with your website because someone’s trying to attack it, they have a whole office that will deal with that.
If your website goes down like mine has twice, they have resolved that for me within an hour. I really like WordPress.com. That’s what I set up most of my clients on.
I also like Squarespace.
I do not like Wix. Wix is very buggy and glitchy. In fact, most of the people who’ve come to me for website redesigns have been quite unhappy with their experience on Wix. And so we’re migrating their site to typically WordPress.com.
If you like WordPress, but you don’t want WordPress.com, you want more control over your WordPress, Reclaim Hosting has really great prices for academics and they focus on the academic community. Yeah, Reclaim Hosting is my recommendation for a managed WordPress host where you have full control.
WordPress.com is my number one recommendation.
No Wix, no Weebly.Does that answer your questions?
Oh, Google Sites. I should mention that because my friend Brittany Trinh, who does websites for scientists, she likes Google Sites for people who are just starting out.
But if you like that personalization, WordPress.com or Squarespace is probably going to be a better fit.
Oh, for people who are trying to decide between WordPress.com and Squarespace ’cause they’re both very trusted, highly recommended companies? Squarespace is a little bit more sleek, but its features are a little bit more geared towards ecommerce and selling products. So, in the future you’ll see that some of the changes are more geared towards that.
Whereas WordPress has been a blogging platform for so long that it’s never going to lose all of those capabilities and it’s going to continue to improve them. I like WordPress if you ever plan to have a blog, podcast, or YouTube channel in the future ’cause it’ll give you more, like backend options for the structure of your website that helps Google better understand it. So if you think, “I don’t want to blog now, but I want one in like six years,” start your website on a WordPress site.
Ana: I just want to add something really funny. I have your worst recommendation that is Wix.
Jennifer: Sorry, sorry, If you have a Wix website and you like it, please keep it. Don’t worry.
Ana: No, but I recognize if I were to start over for what I do, which indeed I need much more capabilities, I would definitely do WordPress.
But I always recommend also Owlstown for academics who wants a simple solution because you can also do quite a lot and they show examples and they are really nice actually. Maria Jose, yes. Did hers and really enjoyed the process. Yeah, she was very fast in making it. It was amazing. This also is great. How funny. Okay, so I see Jennifer a lot of people are ranking number one. Amazing! But they had a very nice point, which links to another question we had.
Website, LinkedIn, X, or ResearchGate for scientists?
Ana: Natalia actually was asking also, “What is the difference between the website being active in LinkedIn, X, or ResearchGate? Do they have similar impacts? What’s your opinion?
Jennifer: Academic social media platforms are mostly for academics. And by that I mean that if you’re hoping to reach people in policy, if you’re hoping to reach practitioners, if you’re hoping to reach maybe researchers outside of the academy, if you’re hoping to reach nonprofits, NGOs or foundation or fellowship funding, all of these people like may not have access to or may not regularly use those academic social media platforms.
And that’s one of the reasons why having Google Scholar set up, making sure that when you Google yourself people can find you is really beneficial because there’s so many people beyond the researchers who like to read peer reviewed research who would benefit from finding and connecting with you and who you would benefit from finding and connecting with as well.
Because of that, I really like LinkedIn profiles because it’s where most of those professionals outside of academia do at least have a presence, even if they’re not actively spending time there. Google Scholar because it helps you better show up in Google search results.
And having any of the places that show up at the top of those search results. So maybe your faculty profile, maybe you have a bio on another website of some kind. Making sure those places that do show up at the top of Google search results are updated when possible. That’s going to help.
Anything else you do is going to enhance that. So like if you create a website that’s then going to show up at the top of search results, so it’s going to be an even better and more engaging experience where people can learn even more. But if, when you Google your name, you’re finding the search results that you want, you probably don’t need to increase your online presence in that kind of way unless it’s something that you want for yourself. Did that make sense?
Ana: Yes. We have Natalia there. I also always recommend, in terms of social media, for those of you who want to do social media, to do either LinkedIn or X, Twitter, is through, you hear and see in Twitter and X that there’s quite some haters, but at least in my experience in the academic world, no. And again, not in my academic world, but maybe indeed if you work in sensitive topics, you might get more of these haters. In my world, not really.
Jennifer: I would also say if you are a minority, if you are a person of color, again, yeah, sensitive topics, if you identify as LGBTQ+, there are haters on every platform.
So it’s not like if you go to Instagram over X, it’s going to drastically improve your experience. The people that I’ve interviewed on The Social Academic who’ve experienced really negative reactions experience them everywhere they go.
So I just want you to know that it’s not like you can avoid everything just by being on one, you know, the, the one platform where that doesn’t happen. People thought that Mastodon was going to be like that and it wasn’t. There was just as much hate people thought that Bluesky was going to be like that and it wasn’t.
There’s just as much negative reaction everywhere you go. I just want to put that out there. Like if you are feeling unsafe, it may not be the platform. It may be how you’re interacting with it. It may be that how you feel means that you shouldn’t be there at all.
And as someone who survived domestic violence and had to escape an abusive ex-husband, there have been points in my life where being online was not the safe choice. Where I really wanted to hide. And so I just want to put that out there if something happens that makes you feel unsafe online, it’s okay to remove yourself.
Ana: Yes. Thank you so much for sharing Jennifer. Because there might be people here who also feel like that. And you shouldn’t feel like also guilty for not being online.
Jennifer: Right, that’s what I wanted.
Ana: Yeah. Yes, exactly. I love that you pointed to that. So good. Just to add something to this conversation that adds something that I also recommend when you’re trying to choose like, “Okay, I cannot be doing everything. What should I choose?”
I always say like, what do you enjoy the most? Right? Yeah, some people really have fun on Twitter, others is on LinkedIn, others is maybe in ResearchGate. So just also maybe put more effort on that platform that you enjoy the most.
You also said the key word that I always tell my students, like updated, that’s the key word. I wonder whatever you choose is updated. Not with that. The last paper that you are showing is from four years ago. Have that profile updated and be where you also enjoy it.
I don’t know if I told you all this story, but I started, I just wanted to be a lurker. I just wanted to be there and not interact with anyone and just see what people were doing. So first a colleague told me, ‘but you can create a fake account so nobody knows it’s you, nobody’s going to follow you.’ And I say, ‘oh great.’ But my fake account had a name that was a little bit similar to mine. So of course once I started following the people I knew, they started following me back and this was like, okay, this fake account is not working.
But for years I would not do anything, just look at post. And this was great to stay updated about research, new papers. And then later I did my next step, which was liking and reposting. That would be it. I would never write a comment, I would never write a post, that was it.
And then came the next level which will be commenting to things of my friends, right? Like celebrating with them, they got a new job, you know, they got this grant, this paper and that will be it. There was all these levels that for me at least, each level was more and more challenging. So you also gotta decide what is your level that you feel comfortable with.
Jennifer: Yeah, I’ve actually had professors come to me because maybe they were on Twitter and they’re like, I don’t want to be be on Twitter anymore. Like, ‘I don’t like Elon’ or something like that. And they want to learn Instagram. So then we talk about Instagram, we talk about what that might look like. There’s so many features on Instagram. How you use Instagram isn’t going to be the same way someone else uses Instagram.
But when we talk about it, like they’re like, “Oh, I don’t like that.” They’re like, “I don’t like images.” or “I don’t want to do video.” And, and you know, realizing that actually they like writing text, they like thinking about things in text.
Thinking about what you like, thinking about what you don’t like, thinking about what you want to try, or what you don’t want to explore. Do that before you start a platform or do it as you’re starting a platform.
Don’t feel like once you create your account you’re going to have to have that forever. You can delete anything that you’re feeling like isn’t really a good fit.
Ana: Yeah, so good. And, and actually people also were asking like also alternatives for example to X or Twitter. Well I think we covered this. Probably LinkedIn is a good idea in that case.
Do I have enough publications to set up my faculty profile?
Ana: And Sabrina also had a very nice question. “Hey, my university has a website where I can set up a profile yet I’m hesitant to set up a profile because I don’t have any publications yet. Any advice?”
Jennifer: If your university let’s you set up a profile, you should, even if you don’t have any publications. Having one or two sentences in that area that just says what your research is focused on and who you’re hoping to connect with about that research is going to be just as effective as listing publications.
I have seen thousands of faculty profiles and a huge portion of those wherever they are in their academic career don’t have publications listed. Oftentimes that’s because the person who the profile is about hasn’t updated it or hasn’t provided information. Or, the process to update it or provide information just doesn’t exist or isn’t being managed in a way that can actually facilitate updates happening on the website.
I just want to say if you feel the publications or what’s been holding you back, you don’t have to wait because there’s so many faculty profiles out there that don’t have any publications on them. So I really encourage you to do, make that profile.
Whereas if your university offers you a website space, I would actually recommend not using it and making an external website yourself. So profiles, definitely have on your university website. Websites, I don’t recommend quite as much and we can talk about that if you want. But yeah, generally WordPress.com, Squarespace is a better option, or Owlstown. Better options for you.
Ana: Yes, I love that. And I also always recommend that too because yeah, at the end of the day you might leave that university, right? And your, I see your web website, like your home-
Jennifer: Yeah, but also your university may just decide to stop posting websites, which I’ve seen happen at like six universities before. So your website could just be gone next week and you’ll get an email that’s like, “Oh, we’re discontinuing this service,” and it disappears. I don’t want that to happen to you. And that’s why I’m saying it more so than the potential of you moving universities.
Sometimes if you move universities, you can actually keep that website space. I’ve seen that from people too. So it’s not like if you have a space already that like you should delete it. I’m just saying if you’re starting a website project, I would recommend it being on WordPress.com or Squarespace or somewhere outside of your university server when possible.
Do I have to be online every day as an academic?
Ana: Yes. Lovely. And we have here a question also from Elaine. “Can an academic build an online presence by not being online every day?” And this, I love this because we can also connect be with the how what, what would you recommend, and I guess this means more for social media because of course once you have the website, there it is. So what would you say about, about being online in social media?
Jennifer: That’s a good question. So actually I have a question for you, [Elaine]. When you say you don’t want to be online, does that mean you don’t want to post on social media or does that mean you don’t want to check social media at all for an extended period of time? Both answers are totally fine. I’m just curious how using it less looks like for you, if you don’t mind answering in the in the channel, I would love that.
Ana: Maybe Elaine can answer that.
Jennifer: Yeah, or or unmute yourself if you prefer.
Elaine: I meant that I don’t want to post every day. You know, I don’t want spend so much of time there.
Jennifer: That’s totally, that totally makes sense.
Elaine: I think that the algorithm forget you.
Jennifer: Ah, the algorithm.
So yeah, a lot of people feel like the algorithm forgets you. But the people that you’ve connected with do not.
When you think about who you’re connecting with, it’s actually more important than you posting because when people decide to connect with you, it means that they’re choosing to potentially see your post in the future.
Now with Twitter, it makes it really feel like the algorithm is kind of like working against you because you only get that kind of 10 minute window to reach potential people. Maybe they have you in the For You section, so you show up towards the top. But Twitter is the one platform that sometimes feels like you might be more beholden to that. I would just say, post the same thing twice and call it a day.
But other platforms like LinkedIn, if you post once, that post could continue to show up for people for not days, but weeks and months. I want you to think about your content that you share out there in any capacity as something that can last, something that can be useful for people beyond the time that you’re posting it.
Because of that, you do not need to post every day. Not only do you not need to post every day, you don’t need to post every week. In fact, for most of the professors that I work with, I recommend if you can consider, you don’t have to commit to it, but like if you can consider sharing one post per month that can really impact your online presence. Just one post per month. So people know when they visit your profile, you’re still somewhat active. That makes a really big difference.
You don’t have to post every day, definitely don’t have to post every week. And if you want to take extended months off from social media, but you have that stronger online presence when people Google you, you could do that. You could delete all your social media if people are finding you in those Google Search results with ease and they’re finding what you want them to see.
If you don’t want to be on social media at all or you just want to lurk, that’s an option too. I just want you to have that other side of being findable for the things that you’d like people to find you for that that also be something that supports you.
Ana: Yes, thank you. Okay, we’re going to then start moving into the section of the, the how. I think we indeed covered the, the why, the where.
Would you give us Jennifer some ideas of post that people can access easily I could post about this or about this other topic. Content pillars. Or type of post that they could work on.
Jennifer: There, there’s so many things that you can post about. It really depends on what your personal needs are. So like, I mean, if you have a new publication, there’s a ton of posts that we like, you want to do, we could talk about that for a sec?
Ana: Please, yes.
Jennifer: Yeah, so let’s say you have a a new thing. It doesn’t need to be a publication. Like let’s say a new publication, an upcoming conference talk, an event that you’re attending. There’s a thing that you can share.
That is something that can and probably should be shared more than once. So the first, easiest content pillar is sharing things multiple times.
Let’s say you have a publication. One way to start sharing it is actually before you have the publication, I really recommend talking about research in advance. I’m not saying to give away like all of the secrets that you feel like are really new research on Twitter, but what I am saying is sharing that you’re working on something in a particular topic is a great way to clue people in that there may be something to engage with or read in the future. And honestly, depending on where you’re at, if you’re in like the data collection stage, it might help shape and inform your research. So talking about publications even before their publications is great.
When you submit a publication is probably the most popular time for people to celebrate you. When your publication is accepted is the second most popular time for people to celebrate you. People are actually more excited by the process of publication than they are from the publication itself. And that’s not that your publication isn’t important. It’s that what people care about when they connect with you is you. And the publication itself is just the outcome of what you personally have done.
I’m not trying to downplay your publication at all. It’s amazing and there’s a ton of ways to share it once it’s out in the world, but I just wanted to encourage you to consider sharing it early and those kinds of mindsets about sharing things early is true for events, conferences, things that you care about.
If you’re on a committee, if you’re on any kind of service type thing that you’re doing that is important to you, share it while it’s in process, share it while it’s happening because people love that behind the scenes stuff. They love hearing a little bit more about what you’re doing.
If that feels uncomfortable for you and you’re someone who wants to wait until your publication is out, that’s absolutely fine.
We want to share the things that people really need to know. So that’s what is the publication about? Where can I find more information about it? Who should read this? Should I share it with any particular type of people? Answer questions for people who are unfamiliar with your research area and subject because far more people are going to see your tweet or your post about your publication then are going to be excited to read it.
And that’s not a bad thing, but we have to trust that those people have the potential to share it with someone else who might care, even if they personally do not benefit from reading your research themselves. I think that that’s something the scientists and professors that I’ve worked with have struggled with. There is even a feeling that like if I share this with my friends and family members, like they won’t care. Or like, ‘I celebrate this with my husband, but like my friends on Facebook, no one’s going to care about this.’
And that’s actually an assumption that I think a lot of people have. But when we take those extra steps to invite people into why it’s important to us, why it’s something that we spent that time on, who we want to help, it makes a really big difference. And it can really open your eyes to how much people care about you and the things that you’re doing.
Ana: Yeah, I love, I love that.
Jennifer: Sometimes we’re actually doing this like live on the call because the professor that I’m working with is so anxious about sharing this particular publication or sharing with this particular audience that it feels uncomfortable for them.
One time we were sharing a client’s new book. Their book had come out years before, but it was being released as paperback. And she was like, ‘No one is going to care about this book from 2012. This is so old.’
But when we did it together, she had such a response, not just from people who had read the book the first time, but people who were excited to share it with their students, excited to share it with other people, people who said and felt like it was relevant today. That’s the kind of engagement we can invite when we’re more open about what we do and why we care about it. Even if it’s years after the fact, it can still help people. And because of that you still have an opportunity to share it.
Ana: Whoa, this was so nice, Jennifer, because actually I want to share with all of you also that one of my biggest things was like I thought that we could never share anything again.
Jennifer: Yeah, right. So many people feel that way.
Ana: Like, I already did the post about this paper, I cannot talk about it. Yeah, never again. Right? And then indeed that’s not the game of social media. The game is that first, like for I have here the data for, for Twitter, only 5% of your followers are going to see that post, not to start. So yes, keep sharing even the same post.
But then what Jennifer said, all these ideas like before, before when you see me, right when it’s published, I always say when it’s online first, when it’s the final version. So out of one paper you can write different 10 different posts.
Jennifer: Oh at least. Not saying you have to. If you just like the one post, that’s fine. Try to include your why, like why this is important to me, why I want to help people.
But if you are open to posting more, I want you to know that there are many natural ways to do that. In fact, some, one of the exercises that I’ve done with professors is we take a larger piece of content, maybe it’s their article or a book or like a talk something, something that is quite long and figuring out all the ways we can take this one long piece and break it into different social media posts.
And before we do that, before we do this, like sharing, like lots of sharing things, that’s like a lot of time, right? We really think about who we want to help with that. So for instance, if your scientific paper is aimed at helping other researchers in a particular field, maybe all of your focus is reaching those researchers at different times of day so that someone who’s over in Europe and someone who’s in Australia and someone who’s in South America can see it has the possibility to see it. So just posting that same tweet three times at different times of day might make it easier for a variety of people globally to be able to see it.
Now thinking about the who and how we want to help them is what motivates us to then do the work of sharing it. And if you don’t have a good answer to that who and how it’s going to help them or me, it’s probably not going to be worth the time. And that’s okay.
It’s okay when things aren’t worth the time because that’s helping us better focus on other things. It’s helping us better prioritize. So before you start writing things just to write them, think about you know, who you want to talk with and how you want to help them because that’s, that’s going to help you feel like it’s a good use of your time.
Ana: Yes, that’s good. And then still something that helped me was batching. So although indeed it might take time, but for me it was also that moment of saying, okay, now the paper is coming out, let me write four or five posts thinking yeah, for different purposes and then scheduling. And then you have pause for a couple of months. You don’t need to worry about that anymore, eh. And the same, eh. And I love also the perspective again that Jennifer is giving us about the people.
Talking with some of our students, they were telling me, ‘I hate to talk about my own research but they were saying, okay, what about celebrating the people in your team?’ And then their face was like, ‘yeah, that’s fun.’ So they were very excited to, yes, make posts then about their students either like presenting in a conference or a paper of their student or whatever the student did and that motivated them to do this type of post.
So that’s also something that if some of you struggle to talk about your own work, you could start getting this practice talking about your students in your team, your favorite colleagues, why not, and other people that is not you.
Can you share your struggles and challenges on social media?
Ana: And thinking about that, there is a very nice question from S- now. “So what about sharing about challenges? I do like those posts that are very real and natural, but I be hesitant myself to share those like perfection is kicking in, right now.”
What about sharing about challenges, like personal challenges, that we go through?
Jennifer: Ooh, personal challenges really engage people. It really can actually shift someone else’s mindset or perspective and help them with what they’re going through too. So I love when people are open about posting their struggles or a problem that they’re having.
It’s great if you invite your network to get involved with that. If you find that you want support from people beyond your institution or your colleagues, you can ask social media for support. There’s also ways to ask for support anonymously, depending on what your situation is, there may be another account that can post it for you. I love that there are ways to be more open about your struggles.
I did an interview on The Social Academic on my podcast with Dr. Monica Cox, where she talked about her workplace struggles on social media and how actually posting things helped protect her in legal issues with the university. It actually made a big difference that she had posted these things and shared them in something that was admissible in court. I don’t think that that is a likelihood for everyone, but I do want people to know that posting about your struggles for whatever reason, may be beneficial for you. But it also may be beneficial for other people.
Ana: Yes, thanks for sharing. And here of course, it depends the style, your style, what you want to share, what you don’t want to share. Sometimes you might feel also more comfortable to share that struggle once you have overcome. Sometimes we say we don’t speak from the books anymore.
Jennifer: That’s true.
Ana: So that’s something that maybe some of you feel better or, I love personally, this is part of storytelling, right? The, the problem. And, and seeing, seeing you overcoming this problem. For example, when you, when we are talking about publications, if you tell us also something that was hard for that paper, right? Because we have this bias, bias image of paper finish everything successful while there is behind all those struggles that we all go through. So if you share something about that, that’s also a great way of, of connecting.
We are coming to the end. So I just wanted to show quickly. So Jennifer, I know you love examples and I wanted to show you also some examples of the websites that Jennifer has done. Let me see.
I pulled examples from two early career researchers. You’re going to see three websites. One is a personal website, one is a research lab website from the same person. And then another one is a personal website. So I hope that you find them hopeful, inspirational, and you get some ideas from them.
You do not need to work with me to have your own website. You can definitely make it yourself. And if not, you can hire support locally. You don’t have to work with me (but you can if you want my support). So there’s many ways to create your website and I would love if you shared it with me, if you have one, or if you’re thinking about creating one when it’s live, please email me. I always get excited when people have created websites.
Ana: Oh, this is so nice, Jennifer. Thanks for sharing. Let me drop them then here. And as I have a look, I have a look at them indeed. And we have at least one example of, of something that can be sensitive topic, eh? So you can have a look there also for inspiration.
Jennifer: They may be both sensitive topics to be honest ’cause one is sexual health including transgender people, and the other one is juvenile weapons and gun violence.
Ana: Oh, okay. So actually that the two you mentioned. This is amazing. So good. We are going to close trying to stay on time. I want to thank Jennifer for this super interesting talk. I hope all of you enjoyed. And if you have questions, send them over to me, to Jennifer also on social media. You can please all follow her, interact.
Jennifer: Oh yeah! Let’s get in touch.
Ana: Yes. And I’m going to send the replay tomorrow. We’ll send a replay of this talk in an email and also the links so you can also learn more about Jennifer.
And please, if you have the budget and you want help with this, here you have an amazing person to hire because it’s something important and something that more and more we are giving more attention of also ways of, there is so much time and effort and energy going into your research.
And I always say having this only presence, yes, it takes work, but it can boost that many times. And, and the hard work that you have done is a pity when we just give all that power to the journals to let know about your papers, right?
Jennifer: Yeah.
Ana: That’s it. When you can also boost all that, all that visibility.
Can I use research or professional development funding for my online presence?
Jennifer: Whether you work with me or not, you don’t have to always pay for this out of pocket.
Universities are becoming more and more open to the idea of funding this kind of professional development for PhD students, postdoctoral researchers, professors, other people who work at universities. So I want you to know that there are options that you can explore on campus or through your funders who may be able to support your work on your website or social media.
Ana: Yes, totally. And linking to that, I also work with a lot of people who are grant writing grant proposals. And I, this is also where we basically speak about how the importance of having a, a personal website. Scientists, these people, they don’t have yet a website.
Through that process, they use part of that money to build that website and boost that, that online presence. Because yeah, when you want, especially when you want to go to big funding and big, big funding calls, having a website, it can be quite helpful.
Jennifer: Yeah, funders love when you have an online presence ’cause it means you’re more likely to share the research that you’re doing, that they’re funding and helping the people that, that research ultimately supports. So they are very excited if you have a stronger online presence, whether it’s your LinkedIn or your website, they’re really happy.
Ana: Yes. So totally a moment for you also to, to work on this. Thank you! Thank you so much. Thank you to all of you here. Also those who stay till the end.
Jennifer: Thank you! So nice to meet you all.
Ana: So good. Stay in touch and see you all very soon. Bye bye.
Introducing Dr. Monica Cox, professor and change maker for equity in the workplace
Jennifer: I’m so excited to feature Dr. Monica Cox, a professor, author, and change maker. Monica, thanks so much for coming today to talk about your new book Never Defeated: Nine Lessons from the Workplace Front Lines. I wanted to be sure to get that right.
Monica: It’s okay. That’s fine. It’s very long. So you did a great job. Thank you. So great to be here and to meet you in person, kind of.
Jennifer: Yeah. I know we’ve been connected on social media for a while and I’ve been following your amazing work, but I’m so excited to introduce you to The Social Academic community. Would you mind telling people a little bit about yourself?
Monica: Sure, sure. So I am of course Dr. Monica Cox. I am an academic and a professor, an engineering education professor. I’m also a former administrator and I am an entrepreneur who is the CEO and founder of STEMinent, LLC, which offers a variety of offerings that have an umbrella of helping people to emerge whole and bold and strong in the workplace, or whichever environment they so choose. So that’s me in a nutshell.
Jennifer: Bold and strong. I love it. I love it.
Monica: Yeah, thank you.
Writing Never Defeated
Jennifer: Tell me, What prompted you to write Never Defeated? This is such a powerful book. What, what made you know that it had to be out in the world?
Monica: Okay, so there’s the business answer and then there’s kind of the other heart related answer.
Jennifer: Yeah.
Monica: So I would say from a business perspective, I have a Stop Playing Diversity brand, which is based on just my commitment to authentic diversity, equity, and inclusion. And the quick part of that story is that when I was hired in my most recent organization, I told them not to hire me if they were playing diversity. And of course, they didn’t know what that meant. But over time I realized that a lot of the things that I needed to be successful in that workplace as a black woman administrator just, they weren’t there. And I decided to trademark Stop Playing Diversity, and that meant that I wanted to have guides coaching the business arm, and I wanted to write a series of books. So Never Defeated is one of the books that I’m gonna write as part of the Stop Playing Diversity brand and the trademark for the business. Amazing. So, like I said, that’s the business part.
Monica: The personal part is that I went through hell at work. It was a mess. And there’s a quote in the book where I talk about a blueprint and I wished I had a blueprint before I started this experience. But I always said, sometimes you have to be the blueprint. And as I was learning and documenting what was going on, I would look at tweets and kind of just record the tweets. And I wrote essays based on the things that were resonating with people on social media. So that is the heart part of this, where it’s my story where it also is informed from the voices of people who’ve gone through situations very similar to mine. And as you know about social media, there was also the upheaval with Twitter/X. And I thought, if it goes away, what about all of that information, all of those conversations. And this book is kind of the way for me to almost take ownership, to take back some of the valuable conversations and resources that came out of a really good time for me on social media. That was the long story.
Jennifer: Ohh! And a beautiful one that really touched my heart. So I hear what you mean when you say the heart side of, of your reasons for writing this very important book. Never Defeated is so powerful because it reads as authentic, it reads like you’re talking to me. And I think that’s what made me pick it up and not put it down until I finished.
Monica: Thank you.
Jennifer: I mean, I was like walking around the house with it, trying to make sure that I got all of these words in because, you know, sometimes when we see things on Twitter, it does make a meaningful difference in our lives. But seeing all of it at once, like being able to read your words, it just, it was, it was quite meaningful for me. I really appreciated it. Yeah.
Monica: Thank you. And I’ll say something really quickly about it, even this morning, my husband was telling me that someone was reading it and the words were powerful. So I thank you for this. It is still kind of difficult for me to process all of it because I’m also healing as I share what I’ve talked about. So it’s not easy for me to just be like, let me read this every day now. No, that was my life and I lived it. And it was just a moment. And there’s just an element about that that I wanna put about the book too, where it felt like I was sharing a piece of myself and it’s just that it’s all compact, but that was really my life with the death of, you know, my parents and so many real things that have impacted me. So, so even now I feel a little emotional talking about it because it was that real to me as a person.
Jennifer: Oh, I hear you. I hear you. And I really appreciate that maybe despite the emotional weight of writing the book and sharing, like you, you still put it out there in the world and you still write your tweets, even though, I mean, I, I guess I wonder, is there some fear when you’re talking about, you know, things that happen that are maybe not talked about in the room, like, but like you are saying it on Twitter. And so I’m wondering what are your feelings about that? Was it different when you were writing the book?
Monica: So, when I talk about the tweets, this seems very spiritual and some people may not get this, but I will, I will be asleep. And when I wake up I hear like, it’s almost like the words come to me. And so I’m writing them because it’s like, this is what I’m supposed to say for the day. And sometimes it’s punchy, but it is almost like you, you and I talking right now. I just know that there’s a thought that has formed. And so that’s what that is. I don’t feel the fear. When I write things that are so truthful because it is just as clear as to me that that’s what I’m supposed to say.
Jennifer: It’s like already formed in your mind when you’re going to say, I get that. ’cause it’s a poet. That’s how I write poetry. It’s not how I write social media posts, but it is how I write poetry. And so I really, I hear you when you say like, the feelings that, like, that happens when you’re writing it in your head and then it’s out there and you’re like, but I’ve already, it’s already there. It, it exists.
Monica: Exactly. And sometimes I’ll even, I have my phone next to me and I’ll write something as a note. And so that’s something too, like I’ll wake up at 3:00 AM and that’s one thing, the part about the book is that I had a book consultant, a developmental kind of editor.
Jennifer: Wonderful.
Monica: Thank you. And at first I was not going to write stories. Hmm. The first draft was very much practical, and that was it. And she pushed me to include more of myself in the book. And I did not think that I was ready to do that because there are some stories people didn’t know about. And I knew that I would be very vulnerable sharing, for example, how I contacted the president of my university when there were things happening after the murder of George Floyd. And you know, kind of what happened, like I’m whistle blowing on myself. To say, this is what I did with other people during this time. And one thing that people have really complimented me on, and I was very careful about is making sure that I, I was very truthful with my stories without naming names.
Jennifer: Yes.
Monica: So if people do not know where I work, you would not know. And my developmental editor, even by the time she looked at it, she’s like, I don’t even know where you work. So I realized that that’s an immense skill to be able to tell so much. And I do that on social media as well. So, so much without fully telling you what’s up.
Jennifer: Yeah.
Monica: And that also is something I would say that I have to tread carefully with from a legal perspective. Yeah. Because I was so involved in a legal case for three years where I had to decide, am I going to remove myself completely from social media? Am I not going to write? Am I gonna shut down my voice? Or am I going to figure out how to still share my truths without incriminating myself without telling too much? It was, it is a slippery slope to do this work. And I’ll say it’s very strategic, very deliberate. And I hope that’s what you see even as I’m like teetering right there. But nah, I, I know how to say it.
Jennifer: I’m curious when you say that you really had, you approached a point in which you had to make a decision whether to remove yourself from social media or to stay, what helped you make that decision?
Monica: Well, it’s the motivation for me actually being on social media. Once I was an administrator, I said it in my book that it was kind of like an archive for me, but I got to a point in my organization where it became very dangerous for me to be there because of the lack of equity work that they were doing. But also I could tell that I was being set up to be this scapegoat. And I wasn’t going to be that person, I was going to fight. So I had an attorney who I worked with at the time, and two of the things that he mentioned about social media usage is that it’s archived. And I mean, it’s an archived record, of course, of what happens. And he said, you have to tell the truth. Like in, in a court of law, it would be like the timestamps and is what you’re saying true. So I used it very strategically and I always said, because it literally got to a point where I was being harassed because of some stuff. I said, if anything, God forbid ever happened to me, then my husband, maybe my legal team, the people around me could look at what I wrote on social media and have that as evidence of what I was going through. So I was hiding in plain sight.
Jennifer: Yeah.
Monica: And people didn’t understand. What, why does she do this every day? Because I want people to know what happened on say, you know, Monday, February 17th. You know, people would say, “Oh, it’s too much. Why would a department chair do that?” Because I was concerned.
Jennnifer: People tend to have fear when it comes to social media, but you actually found some protection in it in the sense that it was a documented record.
Monica: Absolutely.
Jennifer: I’m wondering, for listeners who may be experiencing something similar on their university campuses, what kind of documentation do you recommend that they practice?
Monica: Well, I would say social media could be good, but you don’t even have to use your real name. You know, so some type of pseudonym or something. And I mean, of course if it ever came to the point where people needed to know that was you, you could say it was you. But that’s one way that you can use it. Another way. I mean, it’s email. When I was a department chair, I used to think about this all the time. There are some like basics. When you have a meeting with someone, you wanna make sure that things are clear. So you can send an email afterward. One of the things that people need to be careful of is having conversations on the phone, because that’s not really documentation.
Jennifer: Right.
Monica: You need it to be written. You need the summary to be written. And one thing that I even learned through my organization is that I would send things and people would not respond. But when it was time for me to compile information, you know, I could have, you know, five examples for of like, when I did contact people, like, “Hey, I told you I was in distress on this date. I told you that I was having this issue with an employee.” And I think that’s going to be one of the big things that we do strategically moving forward to protect ourselves, particularly in an anti-DEI age. People are going to avoid, they’re going to want to walk that fine line, but if we are in distress, we need to put that out there in writing that this is unacceptable. I am being treated this way and this is how I move forward. And I think one other quick thing I’ll say, the reason this is, this is very vital is because I’ve also learned through my experience that the policies are not in place to protect certain issues like microaggressions. There is no law against someone microaggressing you. There is no law in place against workplace bullying. So when you are experiencing situations that make you feel that your life is in danger, or in the case of, I don’t know if you saw Dr. Bonnie, Dr. Antoinette Bonnie, her full name is Candia-Bailey, she ended her life. You know, we need to tell our stories in ways that sometimes are cries for help, but are sometimes those records after we have left an organization to say, this is what happened on this day. This is my voice. These are the people who knew, you know, et cetera. Sorry I went off. That was long, but.
Jennifer: No, Thank you for sharing that much about all this. I, and I think that I have wanted to ask this kind of question before, sometimes I’ve had guests on my show that have experienced some bullying on social media and other things. I know I had Dr. Carlotta Berry, who came and talked about it. But you’ve been through the kind of legal battle and something that’s public. And you’ve written about it in ways that I feel like people will really hear what you’re saying and it, they’ll take it in and they’ll start practicing some of those things themselves. Like, I want to help inspire change with this conversation. And so I really appreciate you being open and authentic about that.
Social media presence and growth, How it’s changed for academics
Jennnifer: Now, when I think about your time on social media, like it’s been so impactful for your thinking and, and your thought leadership and what you share with people. But how has it changed over time? Like, you’ve been on social media for a while, right?
Monica: I have. I think Twitter was documented. I think I started in 2010. So how has it changed? I think people are actually talking, which is funny to me. You know, academics were not talking back in the day. I think there’s still some fields where people just kind of post their accolades, but now people are having more conversations. I also think when it comes to marginalized communities, people are bold, bolder about talking about the issues that are going on in their personal lives. So they’re showing more of themselves. They’re also talking about problems that they experience. I see a lot more political statements.
Jennifer: Yes.
Monica: You know, even religious statements, displeasure with things. And I wonder if it’s like the younger generation that’s coming in, but I feel they just have less fear when it comes to displaying themselves. And just talking about. I’m southern and you know, I come from this more subdued, maybe cultural environment. But I mean, there are people who drop in their pics in tight dresses. They’re kissing up on folks, you know, they’re just like grown and sexy. And I think we need to see people who are just beautiful in every form, who are thoughtful and funny. And so that’s what I see. I see people who are human more and not afraid to be human. And that’s good.
Jennifer: Hmm. What about for yourself? Do you feel like you’ve leaned more into that over time? Or have you always shown up and been authentic?
Monica: You know what? I think that all of this connects back to our disciplines because I said I’m an academic. And so as an academic in a STEM discipline, it’s got its own culture. Engineering has its own culture. I’m in engineering education. So that’s got its own culture. So it’s like nested cultures. And I would say my culture is very, very, very conservative in how they move. And this was like the running joke of me on social media where everybody would say like, “Oh my gosh, I can’t believe Monica said this. Like, is she off?” And one of my friends even said in my community, she said she didn’t wanna look at my social media because she’s like, she’s gonna get fired for saying stuff.
Jennifer: She was scared for you.
Monica: That’s what she said. And that also speaks to that culture. So how have I changed? I have gotten out of the fear of my community and I have connected so much broader, like my platform, I think across all of my social media. And I probably have repetitive followers as well. But it’s about 75,000 people.
Jennnifer: Wow.
Monica: And you know, I started with a handful.. And the noise of my community is so quiet, it’s so quiet now in terms of what they think, because I see the impact of my work. I see the feedback that I get, like people who are leaving careers because of a book, because of a tweet, people who are sharing their stories because of things that I’ve said. And I’ll even give this as like a testimonial. I knew that. I know there’s something to it. I started a newsletter on LinkedIn in December, and I only have maybe like 13 editions. ’cause it’s biweekly. And I am up to, I wanna say like 8,500 subscribers right now.
Jennifer: Wow. Back from December. Since December!?
Monica: And I had maybe 700 in the first day. So there is something that is happening that is bigger than what I am. So that’s it. It’s the boldness, it’s the, I don’t care what my academic community says about me, because I know that what’s happening is more impactful and bigger than what’s in their box.
The Accomplice Academy with Dr. Monica
Jennifer: Hm. Ooh. Tell me a little bit about the Accomplice Academy. I wanna make sure that people who are listening can join if they’re a good fit for it.
Monica: Absolutely. So it is a really intimate group right now of people who want to be equity accomplices. And what I mean by that is people who we have, we focus on three areas. One is, I talk about like the level of risk. You know, as an accomplice, you’re gonna understand that what you’re doing is high risk. And so I engage through a subscription service, a monthly subscription service, where we talk about what it’s like to take those risks and how people can do this and protect themselves in the process. The second area that’s kind of connected back to being an accomplice is like looking at the level of change. And so I really focus on systemic change. So if you are in an organization, how are we making sure that we are offering sustainable solutions for people to remain safe and for equity to be real? And the third part is really having people focus on others instead of themselves. Many times when you see people who are allies, you know, they’ll, some of them will wear it like a banner and be like, “I’m an ally, I’m an ally. Come to me!” But I often tell people, you’re not an ally if I don’t say that you’re an ally. And it’s this space where sometimes as an accomplice, we do the work and people don’t even know that we do the work. But that’s what it means to do it. And I, I brought up the example in the book about, you know, going to the president of the University, of my university and saying, this is what’s happening in our organization. Please look at these statements from our engineering students. Look at the statements from our engineering faculty and staff, and take that into consideration when you hire the next leader of this organization. So, like I said, even though I shared what I did at the time, it wasn’t that people knew it. And as I told you, my developmental editor was like, you need to share stories. And I was like, okay, I’m finally gonna tell people that I was an equity accomplice in my institution at a very dangerous level, at a pretty high level. And I knew that the consequences could have been a lot worse if the leader was not committed to racial equity. That was a lot. So those examples, that’s what The Accomplice Academy is. It’s like doing the work and having the support to talk about it in a safe space. And I would say a couple of my most active people, one is an LGBTQ plus advocate who is a burnout coach, and another is a professor in a state where they have anti-DEI laws now. And you know, we really talk about this, what does this look like in your roles as a coach or as faculty. So thank you for mentioning that.
Jennifer: That is amazing. It sounds like a group where real change can happen, not just change within ourselves, but change in our communities. That sounds so cool. Thank you. Oh, I’m curious, since we were just talking about being a good accomplice and, and how being an ally is really about making sure that other people feel that we’re good allies, not just ourselves. What’s one way that we could be better accomplices or allies on social media?
Monica: Man, there are a lot of ways. I think one is like amplifying statements that I think are very courageous. You know, so if there is someone who is saying something that the world needs to hear, and if they could be, you know, criticized for it, or if they’re in a vulnerable position by saying that, I think that the very public way that we show support sends messages to organizations that we are aligned with that person. Another is actually putting real content out. You know, being brave, being courageous and saying, you know, this is what systemic change looks like. Or here are some examples. So, so tips. You know, I think social media is a wonderful place to educate. And if we have handbooks, if we have resources that have helped us, if we have contacts, you know, other books, this is the prime place for audiences to see how to do the work really well. So sharing is another piece, but I think being authentic, like once you’re there, and I feel like this gets to like the risk part, but once you are on there, it’s about being that consistent voice so people know that you are trustworthy, that they can rely on you, that you are that person who is for the cause. And so consistency. I feel like that’s an internal thing, you know, for you to, for someone to be courageous, there’s a difference between the theory and action of it. And that’s what I mean. Like my inner circle of accomplices is so small right now because anyone can post just a good statement. But it’s the translation of that statement into action, under pressure that shows me if you are really an accomplice, because it can come with negative impacts on your livelihood.
Jennifer: Yeah.
Monica: And that can include a job. Maybe you lose an opportunity because you’re too dogmatic or because you know, you’ve said something that is really pushing the envelope. But from a business perspective, I often tell people, anyone who reads what you present and they’re turned off wasn’t someone you probably needed to connect to in the first place, because you are gonna have a lot more issues down the road. And that’s what I say even about doing equity work. You know, if someone’s like, “Oh, can you tone it down? Can you do whatever,” guess what? I’m not the consultant for you. Go to the one who’s going to help you to clear things and make sure everything is measured in your organization because that’s what you’re looking for. You’re not really ready for the accomplice level. That’s the work that I’m proposing.
Jennifer: Ooh, that’s really helpful. And I think it also helps people know whether they should join the Accomplice Academy. Like, are you, are you really ready to, to do the work and to take action in your organization? Oh, that’s fascinating. Absolutely. Oh, I love that. Okay. Well, I wanna show the book again.
Monica: You know, just, I’m also an author. I write fiction. Yes. I have one that’s dropping this week.
Jennifer: I’m gonna get it. I’ll say I love romance books. I do.
Monica: Thank you. Thank you. Because you know what, that’s a taboo. So we can talk about that.
You know, we talk about authenticity, people like, what are you doing? Are you out there writing smut? What’s happening? And I’m like, my people love each other. Okay. They love, they love on each other. They love each other. So I will say that, and the thing that I will also mention is that I put social justice things in my book as well. So even in the one that’s coming up, and I’ll say this really quickly. My protagonist did not earn tenure, but she was involved in a domestic abuse situation. And we have an issue where she goes to Alabama and because of their laws, she can’t be an unwed mother and keep her job.
Jennnifer: Oh wow.
Monica: Yeah, with STEM students because of donors. And so that sounds very familiar. The arranged marriage part of my romance is when, spoiler alert, her principal boss doesn’t want to lose this amazing teacher. And so, they kind of like each other anyway.
Jennifer: Oh, That sounds great.
Monica: It’s this whole social justice thing that’s embedded in romance and how they have to move forward. So I’m just putting that teaser out there to say, it’s not just smut, although you get it, but it’s the lessons behind how women of color have to move professionally and personally to be successful and to be whole, bold and strong. Same thing.
Jennifer: I so appreciate that. As a survivor of domestic violence, myself, I found love. I found romance. Like I can’t wait to read this book. It’s, it’s, yeah, it’s on my reading list. I’m very excited. Okay.
Monica F. Cox, Ph.D., is an unstoppable force who has made it her mission to disrupt and trailblaze her way through the world. Her unapologetic approach to life has made her a change agent and leader who is unafraid to make people uncomfortable. Despite facing personal and professional adversity, Monica was raised by her educator parents to persist and pursue her dreams.
As a 2020 Fellow of the American Society for Engineering Education (ASEE), Distinguished Professor of Engineering, and former department chair at The Ohio State University, Dr. Cox is no stranger to conflict. Her unwavering dedication to advocating for people and women of color has transformed the fabric of her department and the larger organization.
Dr. Cox’s research focuses on the infusion of equity in STEM education and the empirical exploration of women of color in the workplace. With over 130 publications, a presidential award for research, and approximately $20 million in led and collaborated multidisciplinary projects, she is a true expert in her field.
LinkedIn is one of my favorite social media platforms for academics. It’s become more popular in the last year, especially since things have changed at Twitter. So I wanted to chat with you about LinkedIn today.
I’m Jennifer van Alstyne of The Social Academic. Today we’re going to be talking about LinkedIn.
Twitter isn’t dead, but the state of social media has changed
So first, the state of social media has changed. I would say since things changed at Twitter, people have been asking me where should I go next?
The answer is that academics are on every social media platform. If you don’t want to use threads or Mastodon or Blue Sky or any of these kind of new platforms that are popping up where you hear academics are spending time, that’s totally okay. They’re still on Facebook, YouTube, Instagram, like TikTok, all the major platforms. I promise that you are going to find an academic audience wherever you feel like spending time.
That being said, LinkedIn is my number one recommendation for professors and researchers. LinkedIn is not just for business people. Professors are finding that their audiences are already there. People like their colleagues, administrators at their university, people that they might be talking with, offices on campus, they know that their collaborators are probably on LinkedIn. Even if they don’t have a profile that they use often, that’s somewhere, that they have potential to connect. Who else? Your research funders, editors, publishers, members of the media like journalists, scientific community, policymakers, all sorts of people who might care about your research in particular are already on LinkedIn.
LinkedIn used to be a social media platform that was really specifically for professionals, especially when they were on the job market when career searching. But academics find that LinkedIn is effective and a good use of their time even when they’re not job searching, and that’s kind of my specialty.
I mostly work with professors who want to have a stronger social media and online presence, but they’re not actually looking for jobs. They just want to be better connected with people in their community.
So first, LinkedIn is not just for business people.
Second, your LinkedIn profile shows up in Google search results. This means that it does have a strong impact on your online presence, and LinkedIn profiles tend to show up at the top of those search results.
So not only does it impact your online presence, it can be a really good answer for people when they know that there’s potential to find what they’re looking for. Oftentimes, people might be looking for contact information. They might be looking for what your current research is about. They might be looking for a photo of you because they’re going to meet you at a conference next month. So I want to let you know there’s many reasons why people might be looking for you online, and your LinkedIn profile might be the answer that they can be looking for.
You don’t need to pay for LinkedIn (or other social media platforms)
LinkedIn is free, so there are many social media platforms that are free. Some of them, they have an option for premium, including LinkedIn. But to be honest, you do not need to be spending money on social media platforms to have a strong online presence.
I don’t spend any money on social media platforms, and even though I have friends that have upgraded to say the premium version of Twitter, like it hasn’t really paid off for them in a way that makes it super effective.
I’m just saying that I don’t actually recommend paying for social media even if you have the budget for it. So LinkedIn is a great free way to build your online presence.
Finding people on LinkedIn with advanced search
I love that LinkedIn has a powerful search. So number three is that LinkedIn profiles really do show up in Google search results, but they also show up when people are searching for your name or something that is on your profile on LinkedIn. So for instance, let’s see, what can I use as an example?
Let’s say an English professor who has a specific focus in American literature has a profile on LinkedIn because they have professor of American literature in their profile, both in their headline and in their about section, that profile will show up on Google search results potentially, but also within LinkedIn search results.
So if I’m looking for professors of English, especially people who focus on American literature, I can type that into the LinkedIn search bar and find all the people that are in, say, the United States. You can even narrow it by specific region or location. So I could find American literature professors in Oklahoma, for instance.
There are so many opportunities to find more people who care about the things that you do, who care about the research that you’re working on within a specific location using that search. So LinkedIn search is really powerful. It’s helpful for finding people within your research interest. It’s also helpful for people finding people at your university or who are alumni of the same programs that you are.
Professors are joining LinkedIn (and updating long-forgotten profiles)
Other professors are on LinkedIn. Number four is that you can find the people that you want to connect with there.
Now, I’m not saying that everyone you know is on LinkedIn, but the chances are at some point in the last decade or so, they’ve created a profile. They’ve created a LinkedIn profile, whether they use it or not, and they have some kind of presence on LinkedIn. This isn’t true for everyone.
I mean, for so long, LinkedIn was known as a platform that is not really for academics. It was kind of so business-y and there wasn’t a lot of conversation that was outside of job searching, and so it wasn’t a place where academics were spending time.
I have seen so many more academics who want to post and share their thought leadership and research on LinkedIn. But there’s also thousands and thousands and thousands of professors who are on LinkedIn and never post at all.
The people that you want to connect with are probably there, and if they’re not there yet, they probably will be soon because like I said, it is a growing platform for professors and researchers.
Inviting people to connect with you, build your scholarly community
Number five is that the other people that are there are people that you probably care about, whether they’re research funders, publishers, editors, members of the community or policymakers, the people outside of the ivory tower who need to find what you’re working on, who can be impacted by it and put it into practice.
There is potential to reach those people on LinkedIn, and I’m saying that there’s potential to do that even if you never post.
I want you to be more open-minded about what LinkedIn could do for you as a professor. It’s not just about job searching. It’s not just about talking about your research or kind of showcasing who you are.
It’s kind of an invitation. I like that LinkedIn profiles when they’re filled out are, it’s like you being open to having people find you and connect with you and reach out to you if it’s relevant to them, even if you never post at all. Having an awesome LinkedIn profile is great for professors.
How long does it take to make my LinkedIn profile?
One question I wanted to be sure to answer today is how long does it typically take to do a LinkedIn profile? That’s a really good question because it really depends.
If you are starting from scratch and all you have is an hour or two to put into your LinkedIn profile, please do it.
Any small change that you can make to your online presence for your LinkedIn profile makes a difference. I encourage you to spend any amount of time that you have in your schedule on making an improved LinkedIn presence for yourself as a professor. It can really help people better connect with you.
How long does it take me to do a LinkedIn profile? Well, it’s taken, kind of different amounts of time for different people, and when I’m doing a done for you profile, it typically takes upwards of 7 hours.
I would say 7-9 hours total is about how long it takes for me to do a LinkedIn profile.
That, to be honest, I could probably spend another 5-7 hours on it and to find even more ways to improve it because that’s how my brain works. The more I understand a platform, the more I understand the person that I’m writing for, the better I can make the profile.
So there’s always opportunity, I think to make a difference with our LinkedIn profiles, but typically the amount of time that I spend for what I would say is a really great LinkedIn profile that meets all of my professor clients’ needs, it’s about 7-9 hours. And that includes a planning meeting, includes everything done for you and a review meeting to make sure that we can make any tweaks or changes in real time.
So it takes quite a bit of time, and that’s why when professors come to me and they’re like, I want a stronger LinkedIn presence, but I know I don’t have time to fit into my calendar. I know, I mean 7-9 of your time is like that’s not only a full day away from your research and the things that matter to you. It’s like time away from your family and the people who you care about. It’s a big commitment, and so I would never, I would never say you have to make this commitment for yourself.
If you don’t have 7-9 hours in your time to work on your LinkedIn profile, I absolutely understand. Please don’t push yourself to do something that is beyond your capacity, especially if this is your first time really being intentional about your online presence on LinkedIn.
Tips for your professor LinkedIn profile
There are so many ways that we can have a stronger online presence, but really any small change that you make makes a difference. So let me tell you the sections of your LinkedIn profile I recommend that you update first because these are the places where people are really looking to know a little bit more about your story and the things that matter to you.
On your LinkedIn profile, the thing that people most often see is your LinkedIn headline. It is a specific number of characters (220), and it’s that little kind of section that goes right next to your profile photo right under your name that people will see when they come across your profile on LinkedIn.
They’ll also see it if they’re already connected with you and they’re seeing you post. So your LinkedIn headline shows up in a lot of places.
When I see professors on LinkedIn, what I most often see is associate professor at university name. That’s actually not enough information for people to know whether they should even click on your profile to learn more about you. They need a little bit more information about your field of research, the area that you teach or the values that you really care about, the change that you want to see in the world. And so if you can fit a little bit more about you, a little bit more detail, a little bit more invitation, that will make a huge difference for your LinkedIn headline.
Profile photo
You’re going to want to have a profile photo that looks like you. On LinkedIn, there is I would say a tendency to use your traditional business headshot, but I wouldn’t feel pressured that you have to use that. If you have a selfie, if you have a friend of you take a photo or a family member.
Let’s see. I have had clients who go out and do professional photo shoots, so there’s lots of options to get new photos that you can use on social media.
But for your LinkedIn profile photo, I really encourage you to have something that is more focused on your face, and that’s because when people are on mobile screens and they’re scrolling it’s kind of small. It’s small enough that if it was more of a upper body shot, I might not recognize you from the photo because your head is then so small that it’s hard to recognize features. So if you can have a little bit of a closer shot for your LinkedIn profile photo, that makes a difference.
Cover photo
Ooh, your cover photo. So one of the first things that people see if they’re seeing the entry for your LinkedIn profile in search results is if you have a cover photo, which is a background photo on other social media platforms.
It’s like a horizontal photo that goes on the top of your profile and gives you opportunity to share a little bit more about yourself through that image. Now, some people prefer something simple like just a solid rectangle of a specific color. So you could just choose your favorite color and use that as your cover photo.
But if you have photos that you’ve taken, photos that you care about or even searching stock images on something like Unsplash or Pexels, in order to find photos that feel like you or maybe remind people of your research, this is a great opportunity to add a touch of personality to your profile.
Now in my LinkedIn for Profiles Course, people do learn how to create a simple cover photo using the design platform Canva, and there are templates already in Canva that you can use to create something that is a little bit more custom. So I want you to know that that’s an option. It’s actually pretty easy to learn. There’s YouTube videos about it.
I want you to know that you have the capability to do fun, custom visual things for your LinkedIn profile, but don’t feel pressured. Again, like I said, if you just choose your favorite color and set that, it will make a difference.
Your LinkedIn About section
Faculty often overlook the about section of your LinkedIn profile. This is a section where you can provide your bio or a little welcome note that says, “Hi, I’m Jennifer, welcome to my profile,” and a little bit about you. So some people write this in the first person, some people write this in the third person, whichever feels more comfortable to you is what I would go with. But this is the number one place people will go to learn more about you.
I don’t recommend just copy and pasting your academic bio. A more general audience is going to be visiting your LinkedIn profile than say, your faculty profile or your Academia.edu.
I want to make sure that one, any jargon is explained, any words that people don’t understand could use a phrase or a sentence of definition.
I want people to know what you do, but I also want them to know what you value, what you care about, why you do what you do. That’s what’s going to help them be curious to explore the rest of your profile or to reach out and connect with you.
I also want people to know how to get in touch with you. So don’t forget to include, say your email address or an invitation to maybe send you a LinkedIn message if you would like people to be able to take that next step and get in touch. Let them know what the best way or preferred method of doing that is.
Experience section
The next section the academics should definitely fill out is the Experience section. This is where you can add your work experience entries. This is a good opportunity to talk about your teaching, to talk about your research. You can even share links to your program so people can learn more about the specific courses that you’re taking or the kind of environment that you’re in.
There’s lots of opportunity to give people more information in the LinkedIn experience section, but if you don’t have a lot of time just filling out the entry with the title of your role, the location of your employer and the time span of which you’ve worked there is enough. If you don’t have time to add details, if you don’t have time to add media links like PDFs or links to maybe the website of the program, I want you to know you don’t have to fill all of that out. The more information that you can give people that is curiosity provoking, that is memorable will help make a difference.
Education section
The Education section is the next place that I know academics typically fill out. In your education section, you have opportunity to include a little bit more information. Some things that academics consider including is if they had fellowships during that time, if they had publications that they were particularly proud of, or if they have maybe an event that they organized and wanted to share a little bit more about.
People also use the detail section of the entry in order to include information that may still help people feel better connected to you. Maybe it’s a description of the type of research that you were working on then, the lab that you were working in, any collaborators that you worked with. It’s a great place to add activities or awards, and I’ve also seen people include information like ‘I’m a first generation student,’ or ‘I had a full fellowship for being a minority STEM student and this is something that I’m really proud of because it made an impact on my education.’
You don’t have to just list things there. This is your space to tell more of your story. Those are the sections that I think matter most. I know there’s so many sections on LinkedIn. The more you fill out, I would say the better.
Publications
One thing to avoid is in the publications section, even if you have a lot of publications, it ends up being just a really long list on your LinkedIn profile. So go ahead and pick maybe four to six publications. I wouldn’t say more than that is particularly helpful, but there’s a great opportunity to share . . . things that you don’t have room for on your LinkedIn profile or you’re not quite sure where it fits in.
Featured
LinkedIn has a featured section. It’s something that goes at the top of your profile, and you can add media like your CV. You could add links. You can add links actually to posts that you’ve shared on LinkedIn or articles. It gives you lots of opportunity to be creative.
If you have a link on a personal website or you want to upload your CV for that full list of publications, please do that. There are opportunities to share more, but on your LinkedIn profile, it is better to be a bit selective with the project section and the publication section because those end up being really long lists on a one page profile.
A nice thing about LinkedIn profiles is that even though there can be a lot of information, people aren’t necessarily shown all of that information at once. Typically, they’re just shown your first few experience entries, and then the more you add, there’s a little show more button that you can click to be able to view that information.
So you can add more information, even if it feels a little bit overwhelming for you, and just know that on the other end when people are experiencing your profile, they’re having the opportunity to choose to see that information and are not forced to or anything. It’s a choice. It’s an exploration, an invitation for people to keep reading.
One question I’ve gotten is about a newer feature on LinkedIn profiles. It’s called Creator Mode, and this is an opportunity for people to have the things that they create, like social media posts on LinkedIn be highlighted on their profile. It has a couple other features, like it switches your connect button over to a follow button.
I have creator mode turned on my profile because I do share posts on LinkedIn.
Creator mode is not right for you if you’re probably not going to post on LinkedIn very often. It’s also probably not right for you if you want people to be able to connect with you easily.
A reason why I have creator mode on is because I post a lot and because of that, people have opportunity to follow me and be able to see my posts. Not all of those people are quite right connections for me. Maybe they’re in another field, but they really care about what I’m saying. I want them to still be able to see my posts.
But in a sense, I also want to protect my audience. I want to protect my connections from any business-y things or sales-y things. I don’t want someone just connecting with me and then spam messaging all of the people that I know, and so I am quite protective over who I connect with and who I don’t. Sometimes business people connect with me. Sometimes coaches connect with me, and I really want to protect the academics that are part of my network from any kind of unwanted messaging.
If you have time to kind of go through connection requests and check out your followers list to see if there’s anyone who didn’t know how to connect with you, but wanted to and you want to connect with them, then turning Creator Mode on makes sense.
Like, you want to have that attention and focus to be able to do those steps because otherwise people are going to not know how to connect with you, and it just changes the profile setup to feature those posts.
If you’re not posting and you don’t have time to do the admin side of being in creator mode, which involves checking those things that I just mentioned, it just doesn’t make sense for you.
Actually for each of my clients, we’ve really talked about what is your professor life? Are you someone who is going to be posting often? Because if you’re not, that’s okay.
If you have a filled out LinkedIn profile and it’s inviting people to connect with you in the ways that make sense for you, then you don’t need to post. Posting is a plus, but it’s not a requirement by any means on LinkedIn or frankly on any other social media platform.
I used to have courses that taught people how to post across platforms. Then I realized that what people need is the ability to post when they want to, how they want to, and they don’t need to, to post everywhere. You don’t need to be everywhere. You don’t need to be consistent even if you can show up intentionally when you do.
When you are posting, if you’re thinking about the people you want to reach and you’re providing them with the information that they need to connect, yay! And if it’s not all the time, that’s totally fine. So posting on social media is great when you have time to do it. It’s great when you want to do it. It’s great skill when you want to get better at it, it can reach so many people. But having a filled out LinkedIn profile I would say is more of an important thing. It’s a better use of your time first.
If you’re someone who’s new to social media or you don’t really post on social media, I still recommend a professor LinkedIn profile for you. So Creator Mode, not recommended for most professors. If you’re going to be posting, and you have time to do some admin checking to see about connections versus followers, then you’re good. Turn it on, it’ll help you reach more people. But if you’re not going to post, don’t bother.
Sending connection requests on LinkedIn
Next, ooh, sending connection requests. Once you have a filled out profile, connecting with people is the next step, and that can feel scary to some professors. Even reaching out to people and care about can still feel a little bit worrying, like a little bit like a task that would be easy to avoid. That’s totally okay. I get it. I get it.
Connecting with people can feel awkward. One thing that people worry about is like, “Oh my gosh, it’s going to take me so much time to write messages to each of those people, and I don’t know. What if they don’t even read it?” But I would say if you have a filled out LinkedIn profile, there’s not really a need to send personalized notes to people. If they are visiting your profile and they’re like, “I don’t know what I would ever talk about this person with. I have no idea who they are, and I can’t see myself even having a conversation with them because their profile and what I do and what I think about isn’t really aligned.” I mean, that happens and that’s okay.
Your profile can be kind of that invitation. Your profile when you put thought and intention into it can really help people know whether you’re a good person to connect with or not. And if you are reaching out and connecting with them, my guess is that you probably know them. So all they need to see is your filled out profile.
You may get some messages from people who you’ve reached out to connect with that are like, “Oh my gosh, I’m so excited you’re on LinkedIn!” That’s what happened to my recent professor client once he joined after many years of people telling him he should and not having the time to do it. I mean, it’s understandable. He has children, he has a family, he has research, he has priorities.
You’re a professor with priorities too. It’s okay if your LinkedIn profile isn’t one of them.
Get support for your LinkedIn profile
There are different ways to have a stronger social media presence on LinkedIn.
You can do it yourself
You can totally do this yourself, even if you only have an hour today to set up your LinkedIn profile, and all you do are your headline, your profile photo, and your bio, I will be so proud of you.
That will be a huge plus for you. So please know that any amount of time that you spend on your own LinkedIn profile is great.
All you have to do is a planning meeting with me. We’ll talk about your CV. We’ll talk about the people that you want to reach. We’ll talk about your goals, and if you have things to share with me, if you have projects that you care about and you want me to make sure to include that report that made a difference in people’s lives, we’ll gather all those materials first.
Then on your VIP day, it’s all about your LinkedIn profile. We’ll meet in the morning to get me set up so I have access to your profile. I’ll do the whole profile for you. It’s like a process that you really, you can focus on the things you need to that day.
I might email you a question, but for the most part, I’m doing all of the work for you so you can relax and have the weekend to focus on your family, to have that date focus on your teaching and your research and the things that you care about most.
Once the day is over, we typically meet the next morning, the next day to make sure that we can look at your LinkedIn profile together, make any needed changes in real time so that your profile looks and feels like you.
We always actually have some changes to the cover photo. So cover photos are something that people often are like, “oh, I don’t really have any ideas.” But once we get talking about it, we’re like, “oh, how can we connect this to the places that I love or the research that I care about?” Or people actually find sometimes they have photos of them with their students or photos of them on campus. That is something that we can use for that space.
There’s a lot of opportunity for us to be creative together about how to make your LinkedIn profile more personal, more colorful, more you.
After we review your profile, there’s always time for training on how to use LinkedIn because most of the faculty that come to me, they don’t know how to use LinkedIn at all. They don’t necessarily want to post. Some professors tell me straight up, “I’m probably not ever going to post,” and I say, “That’s okay.”
That’s okay because this work on your profile is still going to help people connect with you. It’s still going to help people be able to find you, share your research, and do these things that you care about, these goals that we’ve talked about.
Now, when you don’t post on LinkedIn, that’s great. You don’t have to, but LinkedIn you should know is a place that you can post. You can post sporadically, you can post longer things like articles. You can have live events, you can share videos. You can share photos and PDFs and reports.
There’s lots of opportunities to share things on LinkedIn if that’s something that you are curious about. So we do personalized training at the end of your LinkedIn, VIP day, at the end of that profile review meeting to make sure that you know how to do the things on LinkedIn that’s going to make sense for your life, for your goals, and for the things that you actually want to accomplish with LinkedIn.
If that’s really networking and connecting with the people, the people that you care about most, we can actually start doing that process together. That’s what my last client and I did, and we had so much fun reaching out to some past students and making sure that we were connecting with people in his life that mattered and making sure that we were connecting with people at the university.
There’s lots of opportunity for us to move your LinkedIn presence and your social media profiles together. Really a full transformation, not only on what goes on the profile, but how you use the platform during that LinkedIn VIP day.
Free resources to support your LinkedIn presence as an academic
If you’re someone who’s like, wow, that sounds amazing, but I think that that’s more than I even want to do. Just start. I have free resources to share with you on The Social Academic that help you update different sections of your profile.
I have one that’s specifically for graduate students, so I’m going to share all of these resources with this podcast episode.
I want you to know that any small change that you do for your LinkedIn profile makes a difference. You do not need to work with me in order to have a great LinkedIn profile.
I work with, I would say, mid-career academics, senior career academics, higher education administrators, principal investigators, people who really have a lot on their plate. They know that this is going to make a difference for the people that they support, the communities that they want to reach and the communities that they care about, but they’re just not going to have the time.
So if that’s you, if you’re someone who knows that you’re not going to have the time, but that this is something that you need, I’m here to help you.
My name is Jennifer van Alstyne. Thank you so much for listening to this episode all about LinkedIn profiles and why LinkedIn is amazing for academics.
Martine Cadet interviews me about faculty online presence for the professional development workshop she’s hosting at her university. What is faculty online presence? How can a personal academic website help professors and the people they care about? Let’s talk about your digital footprint as an academic.
Jennifer: Hi everyone, this is Jennifer van Alstyne of The Social Academic. Today I have a special guest who’s actually going to be interviewing me, Martine Cadet.
I’m so excited we’re recording this video as part of a faculty development workshop that you’re doing for your university. So let’s chat about online presence for academics. I’m happy to answer your questions.
Martine: I love it. Thank you so much, Jennifer, for taking the time to meet with me. It’s such an important topic, right? Being digital today is like, you know, brushing your teeth every day. It’s like a no brainer. Everybody has their phones and laptops.
I’m an adjunct professor, and I have found that several of my peers are not actually active digitally. And one of the things that came up is having a website. Mind you, digital marketing includes social media for sure, but it also includes that digital presence online overall websites and blogs and conversations like this on channels and podcasts and so on.
Today, I’m so excited to tap into your expertise in this area of building an academic website. I’m, I’m so excited. And so I have four questions that I truly believe will help any, you know, academic person to identify how important it is to explore having a website or perhaps if they already have one, to continue to maintain it and make it better. And so I’d love to dive in. If you’re ready, let me know, Jennifer, because I can’t wait to hear your expertise.
Jennifer: I am ready.
Martine: Wonderful. And so to get started, I wanted to ask you, Jennifer, can you explain the concept of a scholarly website and why it’s important for faculty to have one, even if they already have a strong presence on social media, why should they even look into kicking off a website and or maintaining one?
Jennifer: That is such a great question. I feel like so many faculty want a website. They’re not really sure if it’s for them, or they think that they don’t want a website, but actually it would really meet all of their professional goals. So let’s chat about it. What is a personal academic website? Well, it’s a place online that you own, that you control, where you can share things like your academic bio, a photo of you, and links to anywhere else that you’re online, whether it’s your faculty profile, your social media accounts.
The thing I love about personal websites for professors is that they can grow as big as you need them to be. They can change their shape and what they hold in terms of the contents and what you wanna share over time. So if you just want a one page personal website that has what we talked about, your bio, your headshot and contact links, that’s great. That’s a perfect place to start from.
But some of the professors that I work with have really extensive needs for their website. They’re trying to reach new audiences. They’re trying to communicate with their current collaborators, you know, attract research funders, share their publications, and really be helpful for their students. There is a teaching aspect to this that I think a lot of people don’t realize that they can have with their personal website. So a personal website can be anything you want it to be. And that’s the beautiful thing.
Professors, if you’ve been thinking about a website for yourself, I want you to know you can have one. You could definitely create your own personal website, or you can hire a professional to create one for you. But it can be up in as little as an hour with a service like Owlstown from my friend, Dr. Ian Li, that is an academic website builder that really supports you to make this a reality like today.
But for some people, you know, it takes a lot longer than that. I don’t want you to think it needs to go up fast or it needs to take a long time to be a good website. You can have the website that you want and that you need for your academic life.
Martine: I love that. And so having a website, the takeaway here, I’m getting right, Jennifer, you can be on social media, but it’s like this added bonus for you, right? To do all those things that you wanna do, that you share, sharing your research, engaging with your students, and so on and so forth.
Let’s talk about that content creation a little bit more. You touched on different aspects of the website that could have the content, either the bio and you know, information about your social and whatnot.
But let’s dive in for one that’s just starting out. Let’s just say I’m a faculty. I wanna do a website. I don’t have one. Can we briefly go back to that content creation and perhaps the resource that you shared is actually a template that’s prompting faculty to include that content. Like can you walk us through the most important content pieces as we get started? That should be there.
Jennifer: Definitely. So, yes, the tool that I mentioned, Owlstown does walk you through all of these steps. So if you have pieces and parts of your academic life, you’re not sure how to bring them together, it’s a step-by-step process that will guide you through that. I want you to know that it is very supportive.
But for anyone who’s looking to build a website outside of Owlstown, or who is gonna be working with a professional to make your website, let’s talk about the content that you need. Definitely a bio that’s the most important thing that you can put on your personal academic website. And you want your bio not to be the standard academic bio that you have. Maybe on your faculty profile, it needs to do a little bit more work because the people who see your academic bio are other academics. There are people who are probably seeing you at a conference, who are gonna be talking with you about your research. But people who come across your personal academic website might be from a variety of fields or countries. They may need a little bit more support to understand who you are, what you do, and the things that you value and care about most as a professor. So I want you to take some time and be introspective when you’re writing that bio to, to really help you make it feel like you, but also communicate with that wider audience. I want the media, the public, and your friends and family to also be able to understand you and connect with what you do based on what you share there. So academic bio is the number one thing that you’ll want to gather.
You’ll also want a headshot, a photo of you. Now, that can be a little bit tricky for some people. You know, I just did my first professional photo shoot. I had an amazing photographer for my engagement photos. And it was so much fun. If you can afford or want to work with a professional photographer, I highly recommend it. It was an amazing experience.
But for the longest time, I have only used selfies on my personal academic website. So I don’t want you to think you have to go out and spend money. You can take your phone and go take some selfies. You can ask a friend or a colleague to take some photos of you. I’ve actually done that for friends, for their first books and for a grant award. Things like, I love taking photos of other people. So I want you to know, you probably have someone in your life who’s willing to take a photo of you too.
There’s lots of opportunities to work with the people around you to create content, but sometimes a selfie is the easiest thing to do. Prop it up on some books. Take that photo with a timer and just call it a day. If you can get your photo and your bio, you can have a personal academic website. You don’t really need anything more than that.
Definitely gather your social media links if you have them. But the truth is, a lot of people with personal websites, maybe not on social media, or maybe they’re not super active on social media or that account that they made, they haven’t actually touched it in like four years. That’s okay.
That’s one of the things I love about personal academic websites. It’s this great tool to help share your online presence and the things that you care about, even when you’re sleeping, even when you’re not active on social media, even when you’re traveling for conferences or grants and you don’t have time to check your phone or don’t want to because you’re so focused on what you’re doing at hand. I want you to have those privileges. And when you have a personal website, it’s doing that work for you even when you’re not working. So I really love that.
Now, in terms of growing the site, there is more content to gather and some of that content, in fact, most of it is probably in your curriculum vitae (CV). So updating your CV and then seeing the different pieces of your life that feel important to you, whether it’s publications, speaking engagements, media mentions, or actually talking about your students and mentees and the people that you collaborate closely with that information. You’ve probably already done the hard work of gathering quite a bit of it. And so placing it on your personal academic website just from your CV, is an improvement.
Now, if you can also go in and add things like abstracts for your talks or publications, links to maybe the conference program or a video of that speaking engagement, if there is one. These are all ways to enhance your website, but I don’t want you to feel like if you don’t have these right at the start that you can’t hit publish, you totally can. Your website can grow with you over time.
Martine: Wonderful tips. My goodness, Jennifer. So good. I love the tip about the selfie. So good. ’cause I know as a faculty, we’re so busy, right? With our work and it, it’s so refreshing to hear the tips that you gave about, you know, reach out to a colleague to take your picture, take a selfie. It’s okay. Right?
I wanna hone back into the statement that you made that I love so much for my next question, when you said, let the website do the work for you, right? And I wanna go back to that.
You mentioned that a website has the added value here for us faculty is to be able to engage with our students, other faculty members and beyond. But how do we get them to come and to see it? Let’s talk about that engagement, right? Yeah. This whole SEO, you know, search engine optimization and website, it kind of scares me. What are your tips with that?
Jennifer: That’s a great question, actually. It reminds me of a conversation I had with a client just last week. We were looking over his new website together. It was a redesign from an existing personal academic website that he already has. And we’re right at the end of this project. And so there’s always this like, “Ooh, like is this gonna do everything I need” kind of feeling? And he said, “My current website doesn’t get a lot of views. Like, is this going to reach people?” And the answer is yes. If you do the work to share it, if you make it available, if you mention it to people, people are gonna come regardless of if they’re Googling you or not. You are someone who is on campus meeting people all the time. You have students coming to your classes. You have students considering your classes. You have people considering your talk for, you know, programs and conferences that they’re running. You have people who are thinking about potentially reaching out and working with you. But when you have that online presence, it’s doing a lot of that kind of in-person work with you.
It’s not like you don’t exist as a person anymore. You have an online presence, but your online presence enhances what people can learn about you even when you’re sleeping, even when you’re not in the room. And this is really important for scholars who, you know, maybe don’t have the funds to travel all the time. Or, who really need their work to reach people beyond their university, beyond their state, or even their country.
Online presence is something that can spark further conversations. But the first step is always being willing to share it yourself first. So places like your email signature, your social media profiles, your faculty profile, making sure that you mention your bio in, or excuse me, you mention your website, URL when you’re sharing your bio with event organizers and with other people who mention you in the media, you have agency and helping people find your website because they’re going to be searching your name and finding your website without you too.
But I want you to remember, like you, you shouldn’t hide your website once you’ve created it. There’s no reason to feel embarrassed or anxious. It’s not self-promotion. It’s actually helping people because when they’re on your website, they don’t have to be there. It’s not like social media where they’re scrolling and like they’re forced to, you know, take a quick look at what you share.
A website is exploratory. It sparks curiosity and it’s an invitation for people to learn more about you for the things that they wanna learn. And they can click off at any time. So I don’t want you to feel icky or negative about sharing your website. But sharing your website is definitely the first step. Google and other search engines, they’re gonna crawl your website. They’re going to start serving it in search results when people Google your name, potentially when people Google topics about your research. So that’s gonna do the work too. There are multiple ways that people can find you and your website, and I want you to know that you have responsibility, but also online that’s gonna do a lot of the work for you.
My favorite part about having an online presence with a personal academic website is it facilitates word of mouth references and collaborations. So if you have a collaborator who has an upcoming graduate student who’s interested in the same research as you, they’re looking for a postdoctoral position next year, that person can easily share your personal academic website with a really great potential applicant for your postdoc position. It facilitates that word of mouth connection that people have. It helps ’em better be able to share who you are and what you care about with other people who they think might be a really great fit to connect with you. So I really love that. It’s just, it’s yourself, it’s the people around you and it’s all of those kind of benefits of being online. So search engines can find you that can help share your website.
Martine: Oh, so good. You know what I love the most in all of this, the biggest takeaway that I’m taking from you here is this mindset shift that you shared about your website is not to be yourself promotional tool. It’s more about presenting yourself so you could help people.
Yeah, like when you said that, I’m like, “oh my gosh, that makes so much more sense,” right? Because then I feel more at ease to share what it is that I can help others do, right? I love this mindset statement that you shared such great nuggets. I wish I could be with you forever.
I have one more question for you, Jennifer. And that’s the big one in regards to what you shared that you said the online world is here and it’s here to stay. And it’s evolving, evolving very, very fast. I mean, two decades ago it wasn’t even half of what it is today.
And so my last question to you, Jennifer, as this whole digital landscape grows every day, what would you recommend a faculty to make sure that they keep in mind to ensure that their website remains relevant and that, you know, they, they update it? Because again, two decades ago it was a completely different experience and who knows what it’s gonna be next year, two years from now? What are your suggestions based on how you see the digital landscape is evolving to ensure that we do if we have a website?
Jennifer: Yeah, that is a great question because I wanna protect your futures too. Like, I’m not gonna give you information or guidance that’s gonna steer you down the wrong path and be a waste of your time. I like personal academic websites for professors because it is lasting. It’s not gonna disappear like if a social media platform no longer exists.
Your website not going to go away if you stop using it or stop having time or attention for it. At minimum, I recommend updating the content once a year. So if you can put a reminder in your calendar to, on that date every year you spend an hour looking through your website pages, just making a list,
what needs to be changed
what needs to be added
what needs to go away because it’s no longer relevant
If you can do that once a year, your website is gonna be doing far better than the vast majority of personal websites because most go un updated.
You know, most people, like, once they create it, it’s there and they’re like, I did the work. But the truth is that Google search engines and the people who are coming to your website, they need new and relevant information. They need to know who you are, what you care about, and the work that you’re doing now and the people that you want to be working with in the future. So taking that time for an annual update for sure.
My second tip is really just being open. I mean, things are going to change over time. I had an amazing guest on The Social Academic just last month that was totally focused on augmented reality, virtual reality, gamification, and all these cool things in the classroom. I know that the way that professors communicate about who they are and what they do, that’s gonna change over time too.
But I’ve met so many people on social media who just say, I’m not gonna join because I don’t know what it’s gonna look like 10 years from now. People are looking for you today. They’re not caring about what you’re gonna be doing in eight years unless they care about you now. You have that opportunity to start reaching people this year, this week, this month.
I want you to have all of that time to be reaching the people who actually care, the people who you want to be having conversations with, the people who you want to be collaborating with, the students who you want in your courses. You have more agency in what you share about yourself online than you might expect.
A lot of people don’t realize they can meet so many goals with their personal academic website, but just being open to having one. Being open that your website may and probably will change in the future because you are gonna change in the future. And your needs and your interests are gonna change in the future.
That’s the best thing that you can do. Be adaptable. Be open to new ideas and open to change if something new that you’re interested in exploring comes up. I think if you do that, you’re gonna be golden. You’re gonna be in such a good place with your online presence, not just now, but long-term. I’m excited for you.
Martine: That’s wonderful. I love this tip about, just check it once a year, pick a time and I’m guessing it could be any time of the year. If you wanna do it right at the end of the year or perhaps over the summer. If you have that break in between semesters and you’re just getting ready for the next semester, like maybe that’s the time. I love that. And it’s so relevant. It makes sense.
This is great, Jennifer. I am so, so grateful for this conversation and I know my peers are gonna be excited to hear all the tips that you shared with us today from why having a website is important as a academic faculty, personal academic website is important from that point to what’s the content creation, how do you make sure that it’s engaging and does the work for itself and truly looking out for the future of it?
My goodness, you gave us everything. And now I’m like, okay, I’m going to do what you’re doing right now watching. Go to the description here and, and click, click, click. Because I understand how exciting it feels to be hearing such information.
Like you said, Jennifer, having an online presence is going to really, really bring a reach of things that you never could have ever imagined. I couldn’t agree more. And so thank you again for this wonderful conversation. Jennifer, you’re amazing.
Jennifer: Thank you. I have loved these questions and I hope that your faculty find it super helpful.
What should go on my research lab website? Hi everyone! My name is Jennifer van Alstyne. Welcome to The Social Academic, my blog/podcast about managing your online presence in academia.
Today I want to talk about what is a research lab website? And, why should I have one?
This is a question that I’m asked often. Now that I’ve been doing this for 6 years, I have some new perspectives I’d like to share with you. So the 1st thing you need to know is that a research lab website is kind of a lot of work, and if you’re not willing to listen to this idea that it’s a lot of work, you probably aren’t going to be able to enjoy the benefits, and I promise you that the hard work is worth it.
The conversation today is going to be about structure, like what goes on a website. We’re going to talk about whether you need help, whether you want to hire professional support to make your website happen and what you need to consider before you actually take that step. We’ll get into all of the details.
Before we get into your research lab website, I want to give a shout out to my friend Dr. Sheena Howard, whose new book Academic Branding: A Step-by-Step Guide to Increased Visibility, Authority, and Income for Academics is out February 27, 2024.
Let’s talk about the structure of a research lab website. There are so many more pages that you could have on your website than people might expect, so I’m going to go through some ideas today and you can use whatever you find helpful and just not create pages for anything that you don’t.
Everyone needs a Homepage, a main landing page for your research lab website. That’s going to be the only page if you have a one page website, but a lot of people want more.
They want to be able to highlight the people who are involved in their lab, like their team. So you can have a Team page.
You could also have a page that really specifically focuses on your Research Impact and the people who your research is most trying to help: that end user that you’re trying to reach.
Definitely include a page for Publications. Your lab probably has a number of publications that come out every year, and while the individuals who work on those publications, it would be great for them to share them online. Having a research lab share those publications in one place makes it easy for anyone who cares deeply about the research that you’re doing. And helps people, find collaborators.
I love having a News page for research labs because it shows people all of the new things that you have going on, any events, conferences, meetings. This is a great place to curate that for people who are curious.
Speaking Engagements is a page that a lot of research labs don’t think about, to be honest. It’s not a common page on research lab websites, but it’s highly recommended. The people who are in your lab are going out and presenting research. They’re going to conferences. They’re spending money on that travel, whether it’s funded through the lab or self-funded beyond whatever professional development budget there is for that year. I want to make sure that if you have a research lab and the people who are in it are going out and presenting work that they’re doing associated with the lab, that people can still engage and come back and learn about the rest of the research that you’re doing through that Speaking Engagements page. Even though it’s not a common page, I do recommend it.
I love when research labs have a Photo Gallery, something that shows when you get together. Maybe it is just at the annual meeting, but that kind of personal touch makes such a difference for researchers. For students who are considering joining your lab and joining that particular research subject, knowing how personal it is can make a big difference. People are looking to understand the lab culture that you create as a P.I., and I want to make sure that they can see that through different visuals on your website whether you have a Photo Gallery page or just visuals on other pages of the website.
I highly recommend that the P.I., the principal investigator of the lab, has their own page, something that includes a bio, a photo, how people can get in touch with them, and the research topics that they care most about.
If you have a personal academic website that is separate from this page, your research lab should still have this page even if you have your own website. That’s because people really want to understand why you do the work that you do, what kind of impact that you hope to create in the world, and the values that you care about. If you can share that in your bio on your website, it makes a massive difference. Each co-P.I. should get their own page. So if there are multiple P.I.s in your lab, make sure that each person has their own page with their bio, headshot, and any links like contact information that they should have.
Some people really consider whether they want a Team page that has a bunch of bios on it or photos on it. Some people actually like to create an individual Bios pages for each member of their lab, more like a faculty profile. This is more work, but it can really help create an online presence for people who might not have one otherwise. And it’s a wonderful way to highlight staff and other supporters in your lab who may be there more permanently.
I want to make sure that you know that you can have a Team page with a number of bios on it, but each person could also have their own page if you’d find it helpful. This is particularly helpful if you are at a research center or have a larger group with multiple teams of researchers or multiple teams of P.I.s. The more people there are in a research lab, the better it is to have that information out there so people can better understand the person that they’re most closely collaborating with.
Anywhere on the website is a great place to have contact information, whether you’re on an individual bio for someone or on the homepage of the website. You want to make sure that that contact information is easy to find. Some people like having a form on their website, but I found that forms don’t always function correctly across different devices. Sometimes in different areas of the world. Having an email address at minimum is super helpful. Where you include that contact information? Definitely include it on the homepage. Include contact information on any bios. I like to have a contact button or a contact space in the upper menu in the heading. Even having contact information in the site footer. Basically, if you want people to be able to contact your lab, get in touch with you, if you want media to be interested in your research and be able to actually reach out to talk about it, having that contact information easy to find is super important.
Another question you want to consider is, do you want an email list? A lot of labs already have some kind of internal email list of members of the lab, people that they’re already communicating with. Would you like people to be able to subscribe to a larger email list or maybe a newsletter that you’re planning on having? That’s something to consider when you have a website because there are legal permissions and requirements that are involved when making that decision.
You want to make sure that you think about that when you’re starting that website project. So if you work with a developer, they know to make sure that you have all of the permissions correct. Basically, you want to protect people’s privacy and make sure that they’re legally opting in to receiving email from you. You’re not just sending it without permission.
I always recommend having a Research Funders page somewhere where you can thank the people who are helping fund your research and helping it really make an impact. So if you can have a Research Funders page to thank people? That is wonderful.
You might also consider a Partnerships page, especially if you partner with corporations or organizations.
The next question is with all of these pages in mind…and you don’t need all of these pages! You definitely can start with a 1, 2, or even 3 page website. You can grow it over time. So don’t feel like even though I just listed 15 pages or something that you have to have all of those.
But when you think about the website that you want and dream about for your research lab, or your research group, or your research center, are you like, “Oh yeah, we could do this ourselves! We actually, we have a communications person on staff or at the university who can support this project. I actually think that we can do this in house.”
Well hey, that’s great! Now you have a bunch of page ideas. You can start putting together a document that actually will support that person in making changes to your website.
But if you think about that question, “Can I do this myself?” And your answer is like, “Oh, I don’t think so. I definitely need to hire help with that.”
Let’s talk about what that looks like.
When people ask me questions like, “Can I do this myself?” I often turn that around and say, “Do you want to do this yourself? Is that something you want for yourself? Because the question of can I is of course. I mean you’re a professor, you’re likely a PhD. You can learn this. You can totally learn to build a website and develop those skills if you want to. And now you have a list of website pages that you might consider including on your research lab website. So not only can you develop the skills, you know what to put on the website.”
A question is, do you want to develop those skills? Because a lot of people that I talk to are like, “No, I’m busy doing my research. I’m busy being a mentor and doing these leadership positions on campus. I don’t have time. I don’t have time to develop these skills even if I wanted to.” And to be honest, most people that I talk to, they just don’t want to.
Now, if you want to develop the skills, I promise this is possible. You can create a personal academic website. And if you want a research lab website that doesn’t involve a lot of decision making, you just want to be able to add these pages? I highly recommend Owlstown. It is an academic website builder from my friend Dr. Ian Li. He knows that research labs need websites. He’s created a free service to help you create one yourself. Please know there are options for you if you want to do-it-yourself.
Another question that I typically have for people who come to me and say, “Can I do this myself? Do I need to hire help?” is, “Do you have time to do this?”
Because you might not have the time. You’re already doing a lot. You’re already adding value to the world. You might not have the capacity to build another skillset.
And even though you can create your website yourself, it may not be the best use of your time. You are someone who prioritizes your time very well. That’s why you’re in academia and being successful at it. But that also means knowing when to say no. So if you don’t want to do it yourself, but you want a website, hire help. If you don’t have the time or capacity to do it yourself, but you want a website, hire help. I mean, that is my goal, is to help you get help whether it’s working with me or whether I can direct you to someone else who’s better suited to help you.
“The truth is you either have to invest the time. Or you have to invest the money. To get it done in the best way possible, it often takes both.”
Hiring professional support for your research group website
Let’s talk about how to hire help. Most developers don’t know how to make a research lab website unless you know what you’re looking for, like the pages you want and the content that you want to share on those pages. These are also things that you need to build yourself. If you want to D.I.Y., your research lab website, so know what pages that you want to have and what you’d like to be included on each of those pages. Either way, that’s the step you’re going to need to take.
Actually, that is even a block for people like what to put on your website? You don’t know what goes on the page, what to say. There’s so many things to think about like photos or links or buttons. Sometimes it becomes hard to communicate with a website developer if you’ve not already thought about some of those things in advance.
I highly recommend that you create a Word Doc or any kind of document processor that you use, something that you can share with your website developer. If you already know your bio and you know what you want to link, like publications, now you have a Publications page. If you want to highlight team members and their bios, you got to gather all of that stuff. Put it into a document. That’s some work that you do have to do upfront. But once you have those things, the developer can make you a great website.
You need the vision and hopes for your website before you start talking to the website developer. That’s something that becomes surprising for a lot of people. And I want to tell you this because I’m trying to save you money.
The cost of a website can range wildly depending on the skill level of the developer, what country they’re located in. It can range from about $1,500 USD to over $65,000. A P.I. reached out to me at the end of 2023 who had been given a quote by a website design agency for their research lab website of $65,000. This is a huge range for professional websites that are specific like a research lab, research group, research center, or other grant-funded initiative.
But if you don’t know what you want on the website, the quote that a developer gives you is not going to be specific to your needs. They’re going to quote you what they think you need. Having things prepared in terms of what you want to be on your website in advance will result in a more accurate quote.
Your website will be launched quicker and you’ll be celebrating your new website. That’s what I want for you.
Doing this work, thinking about this, being a little introspective about what you want on your website upfront? Really helps set expectations for you and the website developer or designer on this project. I want to avoid any miscommunication. Having that information upfront will help you both know what to expect.
How a lab website can be life-changing for researchers
Okay, so what are the benefits now that we’ve gone through all the things you can have on your website, and if you need to hire help. Now you’re really like, “Oh, this is kind of tangible now. How is this going to affect my life?”
Well, a research lab website is great. It highlights the research that your lab does. Research can go on your Homepage, News, Research Impact pages. I mean, it shows visitors how they can actually engage with your research. And, with you, as a researcher and a person to potentially collaborate with in the future.
It really helps people invite you for speaking engagements that are really specific to your topic, because I know that there are things you have to say no to, that aren’t going to fit into your schedule.
I want to make sure that when people are reaching out to you, it’s even closer aligned to what you hope for that relationship in the future. Again, not everyone cares about that Speaking Engagements page, but that’s where you’re out talking with people who are in your research field and who already care about it. That’s why they’re coming to the talk. So having that page is something I highly recommend. I hope that maybe this podcast and blog makes an impact on research centers out there. I think that this is a page more people should have.
The impact of the hard work that you do for your research is apparent on each page of your website, but people can’t really explore that in any way now. When you don’t have a website, people are probably engaging with your research when they come across your publication, if they’re searching for it. When they see you on Twitter or LinkedIn, these are all kind of momentary.
Even meeting at a conference, it’s great to see the people that you care about, but you don’t always catch up on all the cool things that they’re doing. There’s just not time. And oftentimes that’s not the main topic of conversation.
When people can explore that in advance before they even come and meet you at the conference? Your lab website gives something for the conversation to be informed by. And it can really prompt new relationships, new collaborations, and help people better refer you or recommend you to the people who care about your research, whether it’s their students, their research funders, or other potential collaborators for you. I think it’s so great when you can highlight your research, media mentions, publications, collaborators, funders, events, speaking engagements. Gosh, there’s so much you can include on a research lab website, and it’s all really exciting.
Your website works for you even when you’re sleeping, even when you’re traveling, or going to conferences and meeting people in person. Your research lab website is a tool. It’s a boost to every in-person interaction that you’ll have in the future.
When people meet you or consider going to your talk, I mean they Google you, they just do, and they look at your research lab and sometimes they decided if they wanted to go to your panel or they want to go to someone else’s. Your website really helps them make that decision. And gets people excited to be in your audience.
People are already searching for you and the change that you want to see in the world. I want your research lab, your research group, or your research center to be more findable. I want your research lab to be the answer to the question that they’re looking for.
You are a part of your research lab website too
A lot of P.I.s are specifically looking for a research lab website, like, “This isn’t about me, it’s about my research or my team.”
I get it. They want ‘to remove the ego’ from their website. But a good research lab website is direct and clear about how you help people, and it actually helps people because it’s clear. And that includes sharing a bit about yourself as the P.I.
Be a little bit more open than you might be comfortable with.
Be proud of the research that your lab does and your team. Your website can proudly stand behind your work for you.
The labs, research centers, and grant funded initiatives that I work with care deeply about their team and their collaborators. They want their people, their staff, postdoctoral researchers, students, and sometimes the people that their research supports to actually inform the plan for their website. It gets everyone excited about the project.
My strategic website planning service starts with in-depth interviews with the principal investigators and members of your team. It’s my favorite part of the process because I get to discover all the amazing things you do. Especially the things that aren’t being communicated with your online presence. I’d love to help you with your research lab, research center, or grant funded initiative website.
I’m Jennifer van Alstyne. You can find me on social media @HigherEdPR. Thanks for listening to this episode of The Social Academic podcast. Please share it with a friend or a colleague who might find it helpful.
Subscribe to The Social Academic so you don’t miss the next one.
For more page ideas and tips for your academic lab website, check out this episode of the Beyond Your Science Podcast from my friend Brittany Trinh. I love her tip about updating your website content before recruitment season. Brittany and I love collaborating to create your website for you in as little as a single Team VIP Day.
Get inspired with the award winning lab websites from the 2023 Best Personal Academic Websites Contest which Brittany and I judged along with Dr. Ian Li from free academic website builder, Owlstown.
Update: It’s official! We’ll be back for another contest in early 2025. Jennifer, Brittany, and Ian look forward to your entry next year.
Your personal academic website is a wonderful thing. Professors, researchers, scientists, graduate students, and independent scholars who make their website a reality should be celebrated. That’s why I created the Best Personal Academic Websites Contest last year with my co-hosts Brittany Trinh and Dr. Ian Li.
The 2023 award-winning personal academic websites we’re showcasing today are some of the best examples to learn from. I hope exploring their websites inspires you to create your own. Check out winners from the 2nd annual Best Personal Academic Websites Contest.
The Best Personal Academic Websites Contest is brought to you by Jennifer van Alstyne, Brittany Trinh, and Ian Li.
About the contest
The Best Personal Academic Websites Contest was open from July 17 through September 30, 2023. Entries were free. The contest recognizes the best personal websites of
Faculty
Professors
Scientists
Postdocs
Grad students
Independent researchers
Our goal was to award your hard work. And, to create this resource of great examples of personal websites along with with last year’s winners with notes from the judges.
2023 Winners of the Best Personal Academic Websites Contest
Congratulations to our winners, Dr. Sheena Howard, Dr. Seth-Aaron Martinez, Dr. Jarrett Dillenburger, Dr. Guy Cameron, Dr. Alex E. Stern, Dr. Yalidy Matos, Dr. Zoe R. Smith, Dr. Aloysius Soon, Kantwon Rogers, Jared Boyce, Dr. Melanie Sindelar, and Dr. Fuschia-Ann Hoover.
2023 Award Categories
Overall Best Personal Academic Website Award
The top 3 websites tied with perfect scores. We are celebrating overall top 3 websites from Dr. Sheena Howard, Dr. Seth-Aaron Martinez, and Dr. Jarrett Dillenburger. Congratulations!
Your websites excelled in every judged category (Website Content, Website Design and Organization, About You, Portfolio, Contact Info). You are the best examples of personal academic websites.
Dr. Sheena Howard
Dr. Sheena Howard created her website “to highlight my work, skills and accomplishments in a way that best aligns with who I am. In addition, to be able to have a closer relationship with the people that are most interested in my work.”
She’d love to acknowledge the website designer, Alesha Randolph.
Notes from the Judges
Brittany Trinh: I love how Dr. Howard’s work and personality is very present throughout the website. She highlights her work by posting on her blog to announce any recent news and photos. The homepage of the website is also set up to showcase her publications and features. Finally, the contact page is used well, as it not only functions as a contact page, but also a media kit for potential speaking gigs.
Jennifer van Alstyne: Colorful, personal, and full of stories, Dr. Sheena Howard’s website shows how there’s no limits to being yourself. A great example of how to share your forthcoming book, like her Academic Branding: A Step-by-Step Guide to Increased Visibility, Authority, and Income, online. This website shares Dr. Howard’s story and media appearances along with a well-organized creative portfolio.
Dr. Ian Li: I really liked Dr. Howard’s website because of the breadth of content that she shares. She has a lot of experiences and accomplishments, which shows through on her website. Dr. Howard shares her academic publications and books, her documentaries and media appearances, and her blog posts.
Dr. Seth-Aaron Martinez created his website “to provide a single source of information for all of my scholarship and professional work.”
Notes from the Judges
Brittany Trinh: My favorite page on Dr. Martinez’s website is the Consulting page. I like how he establishes credibility in his field by including the logos for organizations that he’s worked with along with testimonials. His website is a great example for other professors who want to incorporate their consulting work with their academic work.
Jennifer van Alstyne: With a clean design, simple structure, and friendly About page, this is a website to remember. I wish the About page and the homepage were combined because Dr. Seth-Aaron Martinez’ bio was memorable. I especially like the descriptive Media mentions page for his YouTube video and podcast appearances.
Dr. Ian Li: Dr. Martinez shares a breadth of content on his website. He shares his academic publications and dissertation and his media appearances. I really appreciate that he shared his research philosophy and biography, so you learn more about him as a person. He also shares his consulting services and how his expertise can help organizations.
Dr. Jarrett Dillenburger, “decided to create a personal academic website because it’s challenging to regulate and manage the data and information circulating about us on websites that we cannot modify or keep up-to-date. With my personal website, I gain the power to control what information is accessible to others and how they view it online. The ability to curate my portfolio of research and present the best possible image of myself is crucial for establishing a strong and professional online presence.”
He says, “My current website was designed and built by myself (through many iterations). I fully expect my website to continue to develop and morph as my career does. I have tried my best to create an adaptive design that will allow for future changes easily. My designs and layouts have been influenced by many academic website designers including Jennifer van Alstyne and Brittany Trinh!”
Notes from the Judges
Brittany Trinh: This is a great example of a personal academic website for a chemist! It was built on Google Sites, which just goes to show that it’s not about the platform you use, but how you use it. I like how he incorporates other aspects of his career as a scientist, including his science communication and interest in space science.
Jennifer van Alstyne: This website is well organized for curious website visitors. It’s a deceptively simple website that doesn’t feel overwhelming. You discover more as you’re curious about exploring each page. Then you find new, more specific resources. On the Chemistry page, I love that there’s the Scientific Abstract typically published with articles and a Non-Scientist Abstract too! It would be great if media mentions got their own space as a page on this website.
Dr. Ian Li: Dr. Dillenburger’s website is very clear in what his academic website offers: SciComm, Material Science, and Space Science. For each of these topics, Dr. Dillenburger shares a wealth of academic content such as publications, media appearances, and coaching services.
Owlstown is a website builder specifically designed for academics. It is designed for ease of use and maintenance, so you can focus on sharing your research work. Congratulations to Dr. Guy Cameron for having the best Owlstown website!
Dr. Guy Cameron
Dr. Guy Cameron says, “I created my personal academic website to share my journey through medicine and scientific research, and my experiences as a proud Wailwan (Aboriginal) man living in Newcastle, NSW. Through my website, I aim to inspire others by showcasing my achievements in academia and research, especially in the field of Immunology & Microbiology. I also want to highlight the importance of Indigenous representation in the medical and research fields, and the significant role that collaboration and community-driven approaches play in improving healthcare for Aboriginal and Torres Strait Islander people. My website reflects my commitment to being a #MentorFirst, where I aspire to guide and support others, particularly those from Indigenous backgrounds, to achieve their academic and career goals.”
Notes from the Judges
Ian did not judge Dr. Cameron’s website for this contest.
Brittany Trinh: I liked how he personalized his Owlstown website with visuals that are relevant to his research. I also like how he delineates his role in each research project and provides a thorough description of each project.
Jennifer van Alstyne: With memorable details like that he’s a proud catdad, Dr. Guy Cameron is as descriptive about himself as his research. I like that his Research projects page includes details beyond a project description including project status, scheme, role on the project, and the team who worked on it. Dr. Cameron’s Publications page shares abstracts and figures. A great example of a detailed portfolio with an Owlstown website.
How do you showcase all the work you do on a personal website? By creating engaging pages for people to explore. We’re excited to award the Best Portfolio Award to Dr. Alex E. Stern and Dr. Yalidy Matos. Congratulations!
Dr. Alex E. Stern
Dr. Alex Stern, “initially created my personal website when I went on the academic job market. During several interviews, faculty members explicitly commented that they had seen my website and were interested in how I had put it together. It gave me a small but positive boost as a candidate for assistant professor roles. My website allows me to take a leading role in how my work is presented to colleagues, students, and the public and has helped me develop a cohesive narrative of my motivations, accomplishments, and future goals as a scholar. My website is entirely my own creation and I am self-taught.”
Notes from the Judges
Brittany Trinh: Dr. Stern’s teaching page stands out to me because of how she clearly states her teaching objectives for students and course descriptions for the classes that she teaches and a photo that complements it. Her research page also highlights a current book project that is in progress and links it to the project’s separate website.
Jennifer van Alstyne: Yes! You can definitely share a book project in progress. Dr. Alex E. Stern’s website effectively shares her research, public writing, and teaching. I love that Dr. Stern’s portfolio has the same care for Media mentions as Courses on her Teaching page. Advising / Mentoring pages are becoming more popular. I like that Dr. Stern creates space to celebrate her students’ theses, projects, and publications on her website. With engaging visuals, descriptions, and thoughtful design, this is a great portfolio website to inspire academics.
Dr. Ian Li: Dr. Stern’s website is a great showcase of her work. In her website, Dr. Stern shares her academic research, public writing, course descriptions, and appearances in events and media. It’s not just a list, instead, she provides summaries, so you can be informed whether you want to dig deeper into learning more about each work.
Dr. Yalidy Matos’ academic website “needed a revamp. As an academic, my website serves as a central location to find information about my writing.”
She says, “I’d like to acknowledge Jennifer van Alstyne, who helped me develop the concepts and ideas, pulled out information from our interviews that are really important to who I am as an academic, and helped design the foundation of the website.”
Notes from the Judges
Jennifer did not judge Dr. Matos’s website for this contest.
Brittany Trinh: Dr. Matos’ website is a stellar example for a professor-level website that is designed specifically to land new opportunities. I like how the research page gives a broad overview, then the “About This Research” gives a deeper description of the research, highlights the relevant works/publications, and provides an offer to speak for those relevant topics after establishing her authority.
Dr. Ian Li: Dr. Matos’s website offers a comprehensive view of her work. She shares her publications, writings, courses, and speaking engagements. She presents each work with a detailed description and links to more information, so you can explore her work in more detail.
We’re excited to present the Best Google Site award to Dr. Zoe R. Smith. Congratulations on making your Google Site stand out!
Dr. Zoe R. Smith / ACCTION Lab
Dr. Zoe R. Smith says, “I wanted our work to be more accessible to our community and students, as a way to disseminate information and also promote the amazing work the ACCTION team does! I also realized that I had skills that were marketable and wanted a place to showcase them, like statistics consulting and workshops. I also wanted to make sure students could get to know what it’s like to work with me and to highlight students’ work so people can see the new exciting things everyone is working on!” She created the website herself.
Notes from the Judges
Brittany Trinh: The ACCTION Lab is a fun and colorful Google Site! I like their “prospective students” page, which outlines very clearly what the PI is looking for in an application.
Jennifer van Alstyne: The colors and branding of the ACCTION Lab flow through each page of this website. Great for visitors who like to skim when reading, this is a great example of using headings and drop downs to organize the written content on your website. I like the Frequently Asked Questions for prospective PhD students interested in joining the lab. I love that the People who are members of the lab are celebrated on their own page with bios that include their photo, pronouns, education, research interests, goals and what I do for fun. “Dr. Z,” as she goes by in her bio, shares what she likes to do for fun in her bio too! I get the personality of this lab and their research.
Dr. Ian Li: The ACCTION Lab website is a great example of a lab website. It’s well-organized with lots of content about the work of the lab. It has a dedicated page of lab members and some of their group activities. The website also shares resources for prospective students and mental health information.
Creating a website for your research lab or group helps everyone. We’re excited to share the Materials Theory Group website as an example for you. Congratulations, Dr. Aloysius Soon!
Dr. Aloysius Soon / Materials Theory Group
Dr. Aloysius Soon made the Materials Theory Group website “for publicity and to keep a record of the overall performance of my research group.”
Notes from the Judges
Brittany Trinh: As a current graduate student and chemist, I think that this is an awesome example of a lab website made with Google Sites. The homepage highlights their notable papers, making it easy for people to find the right papers to start with. They incorporated their figures into the website to make it more engaging and interesting to look at. I also love how they have videos to promote their group, along with having text in both Korean and English. Finally, my favorite page is the Gallery, which shows annual group photos, which shows the overall group’s personality. It seems like a cool place to do science!
Jennifer van Alstyne: This lab website shares their specific goal, and a description of the group’s focus. It also welcomes students interested in joining the Materials Theory Group right on the homepage. Dr. Aloysius Soon has a page about himself on the website which feels well balanced with the Team pages. I especially like that this research group website considers current researchers and staff as well as alumni and collaborators. A well-organized way of sharing grants and research funding on this website. Despite having many pages with descriptive, detailed information, this website doesn’t feel overwhelming.
Dr. Ian Li: The Materials Theory Group exemplifies the qualities of a great lab website. It has lots of information about the activities of the lab, including research publications, patents, and conferences. The website also has a gallery of lab members and a gallery of group pictures, so you can learn more about the people that do the research.
Telling your story is powerful and memorable. We’re excited to award the Best Storytelling Award to Kantwon Rogers! Congratulations.
Kantwon Rogers
Notes from the Judges
Brittany Trinh: I love this website because of the voice/personality that shines through on the page, through the colors, word choice, and images! It’s also unique in that it is a 1 page website, but has more than everything you need to know, by telling the story in order.
Jennifer van Alstyne: Large font and bright, colorful personality. This PhD student website is one of the best examples I’ve seen of sharing who you are through the aesthetic look and feel of your personal website. 1-page websites can be overwhelming to scroll. Kantwon’s website is exciting to explore. It works as a portfolio, linking to things like his CV, publications with downloadable PDFs, and a sample syllabus. I love that it shares videos Kantwon created for his courses at Georgia Tech too. A beautiful website.
Dr. Ian Li: Kantwon’s website is lively and engaging. Browsing through his website, you get a great sense of his personality and his research. He also presents his academic content in an organized manner and in a variety of media (papers, video, podcasts). He also shares a lot of videos teaching concepts about computing and engineering.
This award goes to a memorable bio on a personal academic website. We’re happy to award Jared Boyce for his academic bio.
Jared Boyce
Jared Boyce “decided to make a personal academic website in order to share more about myself and build my brand as a scientist. I’m an MD-PhD student at the University of Wisconsin School of Medicine and Public Health. I’m interested in becoming a Child and Adolescent Psychiatrist and studying the neurobiology of early life trauma. My personal website serves as a place where potential collaborators, recruiters, etc. can see my CV, learn about my advocacy, research, and clinical interests, and learn more about who I am beyond my CV.” He says, “I used Brittany Trinh’s website for guidance.”
Notes from the Judges
Brittany did not judge Jared’s website for this contest, but has shared a note about it for you.
Dr. Ian Li: Jared writes about his experiences and describes what motivated him to pursue medicine and his research. His story engages viewers and invites them to care about the research. His page on his advocacy is great too because it shows the breadth of his interests.
Jennifer van Alstyne: Jared Boyce’s website feels retro in a good way. His About page shares his personality, family, and journey. This website doesn’t just tell you what Jared does, he shows you why he cares about it too. A great example of how to share your Advocacy and the values important to you. I love the personal photos on this website.
Brittany Trinh: Jared and I have become friends while studying at UW-Madison, so I didn’t judge his website. What I love about his website is how he wrote his bio and integrated his story and motivation for pursuing medicine and research throughout his website.
Some academics are also amazing entrepreneurs. We’re excited to give the Best Academic Entrepreneur Award to Dr. Melanie Sindelar. Congratulations!
Dr. Melanie Sindelar
Dr. Melanie Sindelar created her website “to showcase my academic and freelance work, to make my coaching, editing, and translation business more visible, and to attract new clients! I used Canva’s Brand Kit tool to design the logo and the Color Palette, Brand Colours, and Fonts. I wanted my brand to appeal to academics, artists, and institutions (my main clients) while using a muted and reduced color palette that remains timeless.”
Notes from the Judges
Brittany Trinh: Dr. Sindelar’s coaching webpage is very in-depth about the services she offers and provides clear directions on how to work with her. The packages, pricing, and process are transparent, so you know exactly what she can help you with.
Jennifer van Alstyne: Calm. That’s how I felt exploring Dr. Melanie Sindelar’s website from the color palette to the easy navigation. Unapologetic about being a researcher, editor, coach, and teacher, this shows your website can adapt to share all of your identities (if you want it to). Many academic entrepreneur websites I see remove research and/or teaching altogether. This one feels approachable for a variety of audiences. I especially like that Dr. Sindelar’s Research page is descriptive about her interests and shares related publications.
Dr. Ian Li: Dr. Sindelar is a good example of how an academic website can share academic work and teaching as well as other entrepreneurial services. In addition to a Research page, Dr. Sindelar’s website has pages for coaching and translation. Each page has detailed description of how Dr. Sindelar’s expertise can help you.
A new award to honor the best looking website of the pack. Congratulations to Dr. Fuschia-Ann Hoover! This beautiful personal academic website is one to admire.
Dr. Fuschia-Ann Hoover
Dr. Fuschia-Ann Hoover says, “I wanted to have a public facing representation of my work, and a research profile that was independent of my affiliation, employer, and business. This allows me to control my own narrative, and in a way that stays with me regardless of where my career takes me.” She’d like to thank the photographers credited on her website.
Notes from the Judges
Brittany Trinh: Dr. Hoover’s website is minimal with an artsy aesthetic to it. Her portraits show that your headshots or photos for your website don’t always have to look the same as everyone else’s.
Jennifer van Alstyne: While there’s an About page with a more traditional bio, Dr. Hoover’s homepage is an excellent example of how to share who you are in different ways. I get a feel for who she is and what she cares about in an easy-to-read way because of how big the font is on Dr. Fushcia-Ann Hoover’s homepage (which I love). The photos on her website compliment the clean, modern design. Green comes in through the photos on Dr. Hoover’s website through trees, landscapes, and even her blazer. It’s a beautiful way to visually relate to her environmental research, using green in the photos rather than in the design of the website itself.
Dr. Ian Li: Dr. Hoover’s website is aesthetically pleasing with its clean and modern design. Its navigation is easy to use and each page has engaging images along with the text. I felt calm and engaged while browsing through her website.
A big thank you to all our contest entrants. We’re so lucky to have you inspiring the world.
Your website will be added to The Academic Gallery on Owlstown. Thank you for being an amazing example. A website is a big project. You should be proud of sharing who you are and what you do with the world.
We created this contest to help as many people as possible. I hope these personal website examples encourage you to make your own website! Some of our award winners did-it-themselves, others hired help. They all made their personal website work for them. You can too.
Please bookmark this page. Share it with your friends. Make your website a reality. And don’t feel like it needs to be “finished” to hit publish.
Hosts
Brittany Trinhis a website strategist and designer for STEM leaders. She helps grad students, scientists, and academics create impact-driven websites so they can level up in their careers & get paid for their expertise. She’s currently a chemistry PhD student at University of Wisconsin-Madison.
Ian Li is the creator of Owlstown, the website builder for academics. Owlstown websites are easy to make and maintain, so you can focus on your research. With templates for various research artifacts, Owlstown allows you to present your research in various ways to inspire and inform others.
Jennifer van Alstyne helps professors feel confident when showing up online. The Academic Designer LLC is a minority woman-owned business helping academics share their research, teaching, and leadership on websites and social media since 2018. The Social Academic blog, podcast, and YouTube channel helps professors manage their online presence to build a strong digital footprint.
7 free resources for creating your own personal academic website
Our goal is to help as many people as possible. Here are free resources from Ian Li of Owlstown, Brittany Trinh Creative, and The Academic Designer LLC to help you make your website. Please share with your friends.
The 2nd annual Best Personal Academic Websites Contest was hosted by Jennifer van Alstyne, Brittany Trinh, and Dr. Ian Li.
Jennifer van Alstyne, Brittany Trinh, and Dr. Ian Li talk about the best personal academic website hosts. You’ll get a demo of Owlstown. Watch our fireside chat about personal academic websites where we answer your questions.
Thinking about a personal academic website? Whether you want a do-it-yourself website or you’re thinking about hiring help, we hope the replay of our live event helps you. Have a photo of you, your bio, and your social media links? You have everything you need to set up a simple website with Owlstown, a free website builder for academics. Once you make your website, enter it in our Best Personal Academic Websites Contest to win one of multiple awards.
This event was recorded live on August 1, 2023 as part of The Best Personal Academic Websites Contest to help you set up your website.
Jennifer: Hi everyone! My name is Jennifer van Alstyne. Welcome to Setting Up Your Personal Academic Website. My name is Jennifer. I’m talking today with my friends Brittany Trinh who makes websites for scientists, and Dr. Ian Li from Owlstown, which is an academic website
builder for you all to check out. We’re going to have a demo of that today. We’re also going to talk about the most frequently asked questions when it comes to having your own personal website. Just to get us started, my name is Jennifer van Alstyne. I own The Academic Designer LLC where since 2018 I’ve been helping professors have a strong online presence so they can talk about their research and teaching. To really feel comfortable when they show up online. I help people with social media, bio writing, and websites. And I really love my work. But there’s so many people out there who want to D.I.Y. to do-it-yourself for your website. I was excited to put this event together with Brittany and Ian as part of our annual Best Personal Academic Websites Contest. Brittany, would you introduce yourself?
Brittany: Hi, everyone! My name is Brittany Trinh. I am a website strategist and designer for early career researchers. I’m also a third year PhD student in chemistry at the University of Wisconsin-Madison. I’ve been doing this since 2019, and I just really love helping the grad students and early career scientists, even like anybody at any stage, create their website. I think it’s really important for your personal development and your career development. As well, it’s a great place to show off your skills a little bit more about yourself. I also have a podcast called Beyond Your Science, so you can check that out. I’m really excited to chat with you all today.
Jennifer: Ian, please introduce yourself and let us know all about Owlstown too.
Ian: Sure thanks Jennifer hi I’m Ian and I’m the creator of Owlstown. I finished my PhD a long time ago, about 10 years ago now. I remember being in grad school and working on my website. I thought it was a good way to share my work with others. I thought that I could help others make their websites so they can share their work easily. About five years ago, I started working on Owlstown as a hobby. And also a way for it to help other people build their website. Owlstown’s mission has been to make it super easy to make an academic website. I will demo that later and also I’m looking forward to answering questions that people might have about how to share their research online and what things to share about the academic work. Thank you.
Why should academics have a website?
Jennifer: Thank you. You know the biggest question that comes up from academics kind of whatever stage they are in their career is: Is a website right for me? Should I have a website? Why should I have one? Let me know what do you guys think? Why should academics have a website?
Ian: I can answer that first. One reason is we’re in 2023 and people are gonna look for your name on search engines. You want something that you control that will show up on those search engines. If they search for your name, you want it to be a website that you have control over what content shows up. A website is a great way to share what you want to share, like your papers, your posters, an introduction about yourself, and a lot more content about your research.
Jennifer: Brittany what about you? Why should early early career researchers, why should people have a website?
Brittany: I think that early career researchers should have a website because, like Ian said, people will search for you on search engines and things like that. Having a LinkedIn is good. And your CV has a lot of things that you do. But it’s not everything that you do. And there’s a lot more sides to you that you can’t necessarily fit in your LinkedIn or CV because it may not be as relevant or something. But your website is a way to kind of show off that creativity. And it’s also possibly a way to maybe venture into an entrepreneurial side hustle or things like that if that’s something you’re interested in which is like what I did for myself prior to going to grad school and a little bit even right now too. I think that having the website opens you up to like so many more possibilities and opportunities for people to connect with you, with your work, and then maybe learn about services or things like that if that’s something you choose to offer. I think it’s just mostly a space that you can create and make your own and do whatever you want with it. And also right now we’re really in the content creator era I guess. Making a personal brand and just like becoming known for something is also important. Showing people not just what you do, but what you really value, what you’re passionate about. That is something that you can also showcase on your personal website.
Jennifer: I love that. You know I think one thing that you both talked about is having control. Having control over what people find about you when they search online. But also, having control that they’re finding the things that you value and care about, not the things that you know are standard in a CV or that you’re going to find necessarily on your faculty profile. I really feel like having your own space like a personal website having your own space that’s outside of your University, outside of your affiliation, makes such a lasting difference. I even have retired academics reach out to me because now that their faculty profile is just gone completely, they need somewhere to still share the hard work that they’ve done and the ways that they’re helping people. So it’s not like it’s ever too early or too late to create a website for your research, your teaching, the service that you do, and the things you care about. There are so many reasons to have a website, so many different ones that have surprised me whether it’s wanting to share your book, share your research, and connect better with your students. I mean there’s just so many options. I have a poll for you all, for everyone who’s in the audience.
I want to know how long have you wanted a website? Answer this poll. Let me know how long have you wanted a personal academic website. Is it something that’s been on your to-do list for a while? Or, is it something that’s new? Maybe some of you are like, “I don’t know if a website is right for me, that’s why I’m here.” That’s okay too.
All right, let’s see. For some of you, this has been on your to-do list for a long time. You’ve been wanting a personal academic website, and my guess is there’s something that’s been holding you back from making it. Feel free to let me know in the chat. If you’ve recently been inspired to want a website, I’m so glad you’re here. I mean this is the perfect event because we’re gonna help you make sure that you approach this project with a strategy, a plan in mind and think about your long-term goal. I’m excited. A few of you already have a personal website. Let me know how long you’ve had your website for in the chat.
Will my university be angry if I make my own website?
Jennifer: Okay, now one thing I wanted to ask you both before we move on. It’s a fear or anxiety that I’ve heard multiple times from a few people: Will my University get angry at me? Will they get mad if I make my own website? Do they not want me to do this? I have an answer based on my interactions with University Administration and with people who run social media and marketing for universities. But I want to hear from you both. In your experience, have you ever seen anyone get mad at someone for having a personal website?
Brittany: In my personal experience I don’t know about university, but I do know from working in Industry. This wasn’t directly related to my website, but I wanted to do something more in the online space and I asked for permission, which was not the way to go. I should always ask for forgiveness. But I would also say that I don’t know if the university would care. They just seem quite large unless you were very prominent or something. Then maybe they would care. But, I think Jennifer you might probably have the most expertise in this area.
Jennifer: No, that’s fine. I think that’s a perfect example because sometimes if you have an employer or a partnership outside of the University, they do have a strong opinion about it. One of my professor clients, for instance, worked for the military. And the military did not want her specifically to have a website. That’s fine. We found other ways for her to have an online presence. But when it comes to your University, mostly they want their professors to have a stronger online presence because you represent the university and the research that you do is awesome for the University. They want more people to know about it. They want more people to know about the awesome teaching you’re doing and how you’re affecting students. I mean it makes a big difference for them in terms of revenue. I mean I’m not gonna lie, it’s definitely about marketing and money for them, but it’s also about championing the resources that they give you, your lab, your ability to do research on campus, the teaching that you do.
If they give you innovative classes they get really excited about that. I am not going to lie to you, they are looking at your website because they want to see how it helps them. They’re not going to look at your website to see how it makes them mad. Now, one caveat to that is if you have highly confidential information that you’re not allowed to share. That’s something that you might want to check with your University about. One example of that is from a research lab, they had some specific equipment that their University didn’t want them to list as being in their lab just for security reasons. And so there may be some opportunities where you do want to ask permission. But other than that, I agree with Brittany. Go ahead and make your website. And if someone has a problem you know they’ll let you know and you can decide where to go from there. Ian, do you have anything you’d like to add?
Ian: Yeah. From my experience, I had a website in undergrad. And then in grad school, I went to a different school. I also started a website there. I used initially the servers that were provided by the university. And then at some point, I got my own domain name just so that in case I did move, I’d still have control over my own name. I think the university provides the space to share your work so I think they do want you to share your work online. They provide a space to do that. Now, whether it needs to be under the institution’s name or your own domain name, I think that could be up to you. In my case, I was shifting institutions. I wanted to have my own space so I didn’t have to move it. And also, the spaces that I had at my undergrad and my grad school eventually disappeared. It was good that I had my own domain name to kind of hold all that information.
How do I choose the best host for my personal website?
Jennifer: I love that. I feel like space is disappearing is a key reason why some academics reach out to me. I work with academics on really planning strategically their website.
Many professors are thinking about much more extensive websites than the typical person is looking for. But it’s always about, “what do I do? How do I not make the wrong decision when I’m first getting started?” And that’s why I wanted to talk to you both about personal academic website hosts. Because the first question people have when it comes to making their website is where do I even host my website? Ian, I know you’ve created a wonderful option with Owlstown, but there are a few different options that people can choose from. What are the options, Brittany?
Brittany: Yeah. For me, the two that I usually like to champion for people who are starting out would be Google Sites, which is free and it’s available in your Google Drive account. You can start making one there. It’s really good because you can still have some customizability. But everything is pretty like drag-and-drop, so if you know how to use PowerPoint or something like it, you’re good to go. You don’t need to worry about coding or anything. And then the other one I like to recommend is just like the free WordPress.com. That’s what I started out with when I was an undergrad because I wanted to blog. I think it’s good for blogging. And it’s a good introduction to what websites can do. But then of course once you kind of want to level-up then there are even more options. But maybe that’s a little bit further down the line. But yeah, those are the two I would recommend. Of course, Owlstown too. But we’ll see that later.
Jennifer: That’s great! Yes I love Google Sites, especially a beginner option. But I like Owlstown for academics more. Especially if you’re looking for something simple because Owlstown already makes it easy for you to drop things into that are specific for academics. But when it comes to free sites, WordPress.com I totally agree with. That’s my number one pick for academics. It’s what I recommend for all of my clients. Now, some people like using Squarespace. That has great features as well. I don’t typically recommend Wix.com. I know Brittany and I have talked about this before on my podcast, The Social Academic. Wix has issues. Many of my clients come to me with an old Wix website that is just practically impossible for them to update. I don’t recommend it for those reasons. What about you? Anything else that you don’t recommend when it comes to making your own website?
Brittany: Also in my personal experience, Weebly was not the greatest. It works. And I know a lot of people have made websites on Weebly, but I would say that if you haven’t made one yet, maybe not to try. It’s because with Weebly, there’s a lot of functionality that’s usually extra like you have to pay for it. But from other websites, it’s already included which kind of bothers me on principle. So, I don’t recommend [Weebly] for that reason.
Jennifer: Great. Ian, do you have any website hosts that you just don’t recommend?
Ian: I don’t know if I have ones that I don’t recommend. It’ll depend on how much time you have and how much effort you want to put in. I think some people choose to set up their own server and make their own website that way, like I did in undergrad. I guess I didn’t set up my own server, but I made my own website. I had too much time on my hands and in grad school I did set up my own server. Again, I think I maybe had too much time.
But it just depends on how much time you have and how much effort you want to put into it. I think there’s outside of Squarespace, Weebly, WordPress, some people choose to do like GitHub pages. My own personal website I think is GitHub pages. There’s a lot of free options like that. I think that when you’re thinking about when making the website you want to think about how much time you want to put into it, how much money, on top of what you want to share on your website. What I would recommend is focus on what you want to share rather than focusing on what would be the technology that you would use to make the website. Because learning HTML, JavaScript, and CSS can take up a lot of time. I know it. I do websites all the time so I know how much time it takes. You don’t you don’t want to get your PhD in HTML and CSS. You’re working on your PhD in whatever field you’re in and you want to share that and as much as possible spend the time on how you want to present your work and focus on that.
Jennifer: I completely agree with everything you said. Yeah. If you don’t want to learn CSS, JavaScript, or HTML, you don’t want to learn how to code for your website. Don’t try to build it from scratch. It’s not worth your time and honestly it means that you have to go back and make changes and updates using that same method. That can be okay now, but maybe you won’t have that time in the future. When it comes to exactly what Ian was talking about: time, effort, what do you want to focus your energy on? I agree, focusing your energy on what you say, why you’re saying it, and who you’re saying it to is what’s going to make the difference for your personal academic website. And I think that’s why Owlstown is such a good solution. Now I want to caveat and say that if you’re going to have a blog, I really do recommend WordPress and WordPress.com is a great option. That’s because blogging has been done by them for so long they’re going to continue to have very focused blogging Features. But Owlstown, if you want a website and blogging is not guaranteed something you want to do this year.
A demo of Owlstown, a free academic website builder
Jennifer: Let’s talk about Owlstown because this is an academic website builder that is meant to be easy so that you can focus on what you’re seeing and who you’re saying it to. And not on learning how to make your website.
Ian, can you tell us about Owlstown?
Ian: Owlstown compared to the other tools out there is only for academics. The idea is that it has templates that are focused on academics. So you can post your publications, your projects that you work on, courses that you teach, people that you collaborate with, and some blogging features. And also, you can post your CV and other pages that you might want to add on top of your publications and projects. As much as possible, Owlstown tries to get the way of fiddling with the design and the HTML so that you can focus on the content that you’re sharing. I’ve been working on it for about 5 years now. It’s a passion project and I really enjoy working on it. I’m looking forward to sharing it.
Jennifer: That’s great. Will you actually share your screen and give us a little demo of it now? Because if you did bring your bio, headshot, and your social media links with you today, this is so fast to set up. You’ll have time to do it while we’re talking today. Ian, why don’t you show us a demo of Owlstown?
For those of you who are listening, if you have questions drop them in the chat. We’re going to have time for Q&A after our discussion.
Ian sharing his screen: Okay. We’ll make a website. You can find it at Owlstown.com. First, we’re just gonna go through the ‘Create your free website’ [button] here. It’s going to welcome you with a Welcome Page.
Let’s get started. First, when I make this website I’ll put my own information. But you can put in your own information here. As you can see, as I’m filling out the fields here, the website is changing. I’ll set up an image here, but for now I’ll just set up a letter so we can go through this quickly. Here I can just do a short bio. I won’t spend too much time on this. This is something when you’re starting out you can probably just do something quickly. The note here is this is the 1st thing that people will do. This is the first page that people will see, so it might be good to kind of describe what you’re working on and something more about yourself.
Next and here’s one of the things that also when you’re creating a website is that you also have your social links. You might want to share several of your social links here. I have an example of my Twitter account, but you can share your ORCiD [identifier], ResearchGate, your Google Scholar page. If you have Instagram or a YouTube channel you can share it here. You can add those links. And, there’s more options here, for example, if you have Academia.edu, if you have a GitHub page, and so on and so forth.
The next one here is when you start creating an Owlstown website, it randomly picks a theme. Right now the theme it’s using is Flannel. But you can quickly switch, one of the things I mentioned earlier about reducing the friction of fiddling with your website. With Owlstown, changing your theme is just a click away. I click on a theme and it changes immediately. I don’t have to set up any HTML or any CSS. And then I can pick a color. I can also change a font. Again, I’m just clicking through and picking which ones I like. For now, I’ll pick out one of the fonts I like, Lotto. The other thing that you can do is also add your publications. And it’s just another just a click away. I’ve typed in my name, I searched for it, and then among [these entries], I have to figure out which one is mine. This one’s mine right here. I can just click on my name and my publications are automatically included. Okay, and done!
In this case, I have a website with some information about myself, an introduction and some publications. Then, if I want to edit some more things, I can. For example, I can add descriptions from my projects, people that I work with, courses that I teach, and blog posts. Then, if I want to publish this website I can create an account. Then, I can select the domain name that it will be published in.
Jennifer: That was so much easier than any other website creator that I’ve seen. I love how tailored it is for academics. Even when you get to the end and you get to the site editor, it’s giving you options that academics typically need like adding collaborators. That’s wonderful!
Let me ask this question because so many people feel like when they find a website host there’s not really a customer service on the other end. Let’s say you’re creating an Owlstown website. What can people do if they have a question?
Ian: Good question. One of the things that people do is they can contact me through Twitter or email. I try to respond quickly. Usually people email me. Most of the ideas for features for Owlstwon came from suggestions from users. They would email me: “I would like this feature on Owlstown.” If it fits with the goals of Owlstown, I usually try to add it. Also people contact me through Twitter. Just either post mentioning me, or sending a [direct message] D.M. and I answer. I try to answer as quickly as possible, usually there’s a turn back to time of within a day.
Jennifer: I love how personalized that is! So many of my clients, I have them at WordPress.com and they upgrade to the point in which they get good customer service. But it doesn’t always come with that free plan. One of my recent sales calls actually said she loves her small website host because of that personalized experience: when she emails she actually gets a response. That’s the experience you’re gonna get with Ian over at Owlstown for academics. That’s excellent! I’m so glad I asked you about that. Thank you for giving us a demo.
If you want to set up your Owlstown website now you know how. Based on our time, we’re going to keep going and talking about questions. I have another poll for you. Let’s open it up [not seen in replay]. Okay, we’re going to talk about website page ideas. What pages do you want for your personal academic website? Look at this poll and let me know. Check all of the pages that you’re kind of interested in having for your personal website. There’s so many options! And on Owlstown you can do a lot of these pages and add your own. There’s a lot of flexibility to grow your website over time but remember you can start with just one page (I’ve most recommended the About page).
Answer the poll. Let me know what pages you are interested in for your personal academic website. If there’s a page you don’t see here, let us know in the chat. This was the maximum number of options that Zoom let me add. Alright, looks like everyone has responded. Let me share the poll with you all.
Yay! Everyone definitely wants an About page. That’s exciting. Research and Teaching are super popular. Yeah. Many people want to share their Writing and Publications. That’s great! One of the things that I like about Owlstown is that you can add information to your Publications. You can add an abstract. So don’t think that just because it’s just letting you add those things in the list that you can’t make that even more engaging with abstracts. Okay, people are also interested in sharing Speaking Engagements and maybe some News and Media mentions. Definitely Contact. I love it. I love it. This is great.
Where should I start when adding pages to my academic personal website?
Jennifer: Brittany and Ian, where should people start when it comes to what pages should I add to my personal academic website? What would you say is most important? Which should people prioritize?
Ian: I have a particular opinion about this one. My opinion here is that having a description of your projects, so not necessarily your publications, but the projects that you’re working on. I think I’m pushing on this because sometimes people hesitate to have a website because they don’t have a publication yet. When I was in grad school, I didn’t publish until my 5th year. So they took a long time, but the ideas that I was working on started in my 1st year. I think being able to share those ideas and the stuff that I was working on was good. And it led up to getting published at some point.
But I was able to collaborate with people even before I was published because I was sharing my ideas on a website. I would say you have a website. You introduce yourself and then have descriptions of your project, including those project descriptions. You can add posters that you’ve shared, where you’ve shared those projects, and then eventually if it gets published then you can add publications on those project descriptions. But it’s okay to start out with just the description of the projects or ideas and then share that.
Jennifer: Brittany, what about you? Where should people start when it comes to what to prioritize for my personal academic website?
Brittany: I think actually Ian said it perfectly.
And also, if you have anything that’s outside of your research as well that you’re very passionate about, like some type of cause. A lot of people in the research, or at least in the sciences, there’s like science communication, science policy, advocacy, outreach. Any of those things that you do, especially if you’re particularly passionate about it. If you can feature that in some way like on your website. If you already have photos on hand, or just like to write a story about yourself. To Ian’s point, when you write your description about yourself, kind of root it in the why you’re doing this. The why you’re interested in research, or all the things that you’re doing. That’s I think really important in terms of creating that personal connection with somebody in the online space. Then people again can get to know you beyond just whatever they can read like in your CV, or your LinkedIn, or whatever.
Jennifer: I love that so why you’re doing what you’re doing is so important for helping people to connect with what you care about. And with the work that you’re doing now. When it comes to your personal academic website, making sure that why is in your bio and also in your project descriptions is great. Actually, if you only have one sentence for your bio and one sentence for each project description, it should probably be about why you’re doing it.
Now when it comes to helping people find your research on your website, make sure that you’re actually using the words that people are going to Google. If you have a specific phrase that you know that is related to your research, I can’t even think of one. Let’s see, for my recent client, she’s looking specifically at ‘immigration in the United States.’ So, she needs that specific phrase to be on her website so more people can find her research about that specific topic. Make sure you’re being descriptive in how you’re talking about your research as well. Include the why. And, include the words that people will actually use to search for your research topic. That would be my top suggestions for getting up your website.
Do I need a photo of myself on my website?
Jennifer: Let me ask what about a website photo. Do I need a photo of my face on my website? That is a frequent question I get. What would you say?
Brittany: I personally think that you should have at least one photo, if it’s just like a selfie. It doesn’t have to be fancy. Something that again kind of showcases who you are a little bit. And also, I think for a lot of universities, you do also upload a photo for your department anyway. But I think that also helps with the personal connection and such.
Jennifer: I really liked how Owlstown gave you different options so if you’re first getting just getting started you can have like your letter instead of a profile photo. What do you think, Ian, do you need a profile photo on your website?
Ian: Yeah, so Owlstown gives you that option but most people actually just put up their own photos. I think it is helpful to have your photo on there because eventually if they are interested in your work, in your research, you’re going to meet them eventually. The people who visit your website, you’ll meet them eventually at conferences, in talks that you do. When I was in grad school, people mentioned things that were on my website. That was kind of a way to start conversations. It’s probably good for them to associate my face with the content of the website so that when we do see each other at the university or at conferences, they know to associate it with my face.
Jennifer: I completely agree. I think having a photo of yourself is super helpful. If you really are uncomfortable with it, having some kind of avatar, a little cartoon version of yourself, is a great alternative. You could also use a different kind of graphic that is specifically representative of your research. So, a little icon or something I have seen people use. But overall, I just think a photo of your face can make a really big difference. And if you record a short video for your website? That goes such a long way to helping people really recognize you as a human being, as a person, and for remembering your research. Even if you’re like, “Ah, I can’t write a lot for my website, I don’t have a lot of time now. But, I can hop on zoom and record a 1-minute “Hi My Name Is video,” that could make a really big difference too.
Whats my 1st step when making my website?
Jennifer: When it comes to getting started with your personal academic website, where should people start? Ian, Brittany let me know what you think. Brittany, why don’t you go first. Where should people start, what’s their 1st step like physically, where should they start? Everyone here probably either has a website already or they are looking to actually make their website. Owlstown is a great solution. Now we know how to make it. We know how to use that.
But, what about people who are going to use Google Sites or WordPress.com? Where should they start when it comes to their website? Is it their domain name?
Brittany: Yeah, I would say besides the technical things, I think the most important thing we kind of touched on earlier: making sure you’re very clear about your goals for your website. What are you trying to do? How much time you want to put into it? That way you don’t feel like it’s something that you didn’t finish or whatever. Just say, “Okay, I just want to get my website out because of X, Y, Z reasons. And, for this time period, if it’s just like a one-pager website, that’s fine.” That’s better than nothing.
Being able to clarify your reason for creating your website at this point in time will help you feel less mind drama about whether you finish it or not finish it. Then, of course, choose your website builder. Definitely get a domain name. Get it in your name because a lot of the website builders if you use a free plan you are technically a subdomain under like their website name. But a domain name is quite inexpensive, like on Google Domains. I just like Google Domains because it’s simple. A subdomain is like YourName.WordPress.com, which is okay. But personally I really just wanted MyName.com. I have multiple domain names, just in case of other things in the future. You just go on Google Domains and like to buy one for about $12/year. It’s a pretty nice investment and then, it’s pretty simple. It’s just like buying anything else on the internet: you add it to cart and then there are some technical things that you have to figure out, but you basically just follow directions on their F.A.Q. page or Help Guide or something like that.
Jennifer: Ian, can you set up your own domain name on Owlstown?
Ian: Yeah. You can add your own domain name. Owlstown is free for what you mentioned, the subdomain (YourName.OwlsTown.com). But if you want your own custom domain, you have to get a paid plan. On Brittany’s point about where to start: I think having a one-pager is a good way to start. Sometimes people think that they have to have a complete website with multiple pages to feel like they have a website. With just one page I think you already have a website. If you have information about you, you can think of your website as a central place to direct you, or a central place to put your online content. If you have like an introduction about yourself, your contact info, your email for a way to contact you (because people are going to try to contact you about your work), and then maybe if you have links to where your publications are listed on Google Scholar, Academia.edu, or ResearchGate. If you just have links to those, that’s sufficient. Your academic website can act as a hub for people who are interested in your work to get connected to other things that might give more information about your work.
Should I add my middle initial to my domain name?
Jennifer: Asha asked a question. Perfect timing so we can do all of your questions. Drop them in the chat. You’ll also be able to unmute yourself and talk with us.
Asha’s question is: Should we add our middle initial to our domain name? That’s a great question. Ian, what do you think?
Ian: Yeah, I don’t think that’s a problem. I think it’s one way to kind of differentiate yourself if your name is common. For my name, I have two middle names. I was able to get IanLi.com, but I think if I were to try to get IanLi.com now, I wouldn’t be able to get it. I could probably use my middle initials in my domain name. I think that’s probably going to be one way that people are going to be looking for me also. So, Ian A. R. Li is one way to look for me, so if that’s on my domain name then they can find me.
Jennifer: Okay, Brittany what about you? What do you think about adding your middle initial to your domain name?
Brittany: I would say that I was also lucky, like Ian. I have BrittanyTrinh.com.
But I think again there’s a lot of things that play into it. One, do you want your middle initial in there too? Do people know you by your middle initial? I recently found out that I should include my middle initial when I publish academic papers. I didn’t realize that before. It’s just again to differentiate myself. Then the other thing, is it available? Right? You might also come to find out that you can use your name with your middle initial and the URL is still not available. Which is why I think it’s really important to get your domain name as soon as possible. So if there’s nothing else you do today, look up your domain name.
Jennifer: That’s great. One thing I would add to that is that if you have been publishing for a long time and you haven’t used your middle initial, adding it in now is fine. But, you’ll probably want to switch to publishing with your middle initial from now on. Your website is going to be the hub where all of that comes together. But when it comes to how people search and how people look for things, honestly copy/paste. Type in exactly what they see or what they’re looking to expect. If they type in your name without the middle initial and way too many people come up and it’s hard to find you, that’s when you want to add it in. And if you don’t have a middle name, which is true for so many people.
If you don’t have a middle name, that’s okay. A lot of my clients will add like one word or a short phrase that represents their research to the end of their name. That’s an easy way to differentiate yourself. Some people also add their title, like DrYourName.com or YourNamePhD.com to differentiate themselves. There are options. You don’t have to go with your middle initial just because you think that’s what other people are looking for. If you just want to go with your name without the middle initial, because that’s how you feel, that’s how you’re presenting yourself, that’s how you publish, and how you want to share your work with the world, go ahead. Don’t feel like you need to add it unless it becomes problematic for you in the future. But you know, when you build an online presence, things like that happen less and less because people are already able to find your website when they search for your name.
I’m thinking about leaving academia, can I still have a website?
Jennifer: Alright, next question. Would a website still be okay if transitioning away from academia (but not to industry) for a chemist? Is a website still okay if you might be transitioning away from academia? I would say yes. Definitely. What about you two?
Brittany: I think I just wanted to clarify: by ‘not industry,’ do you mean you’re not working in industry, but you’re doing something else? In general I think having a website is fine. I was just curious because I’ve had my website, I started technically, officially started my website while I was working in industry. So, I guess it also depends on what you mean by…Okay, [responding to a text comment], you will not will not be working in industry. Yeah, I feel like there’s nothing to lose with having a website. Except maybe $20, or however much it costs to host a website depending on what you get. Like I mentioned earlier, it’s like your creative space. You can use it for whatever you want. So if you want to use it as a portfolio of sorts for your projects and to get a career in a different field or something, that’s also a really good place to showcase some of that more in depth as well.
Jennifer: I’ve also created a website for someone who was leaving academia, and they were not going back into the workforce. They weren’t at retirement age, but they just weren’t going back. They were taking an extended time away from working and they still wanted a website because their work was still important to them. They still wanted readers for their book. They really wanted to keep in touch with their past students. They still wanted to be part of the community even though they weren’t going to be actively working or receiving employment from a university. And that made a really big difference in their lives and how connected they felt. So if you are feeling like you want a website, no matter what you’re doing after academia, or if you’re staying in academia but switching what you’re doing–say you’re moving into a leadership position. It’s all okay. And the best part is exactly what Brittany said, which is that your website can adapt with you over time. It can be your creative space and it can also be your professional space to showcase what you want when you want. And you can even get rid of those pages if they no longer align with your needs. Ian, what about you?
Ian: Yeah. I have been out of academia for 10 years now and I still have my website up because people still cite the publications I had from grad school. I make the PDFs available on my website so if people are looking for examples if it’s cited and they’re looking for the paper, they can find it on my website.
Jennifer: I just want to note to check your publication contracts or get permission before doing this.
Ian: Also, my dissertations there if they want to see it. I also have some talks, posters, and so it’s great for people who are finding my name on citations that they have a way of still different content related to that work.
Jennifer: I love that. So it’s definitely been something all of us have experienced both in academia and outside of academia. And, our website has been helpful to each of us personally during that time. We definitely think it’ll be helpful for you as well.
How do I know if I should hire help for my website or do-it-myself (D.I.Y.)?
Jennifer: I have a question for you two, how should people know when they should hire help? Like when they don’t want to D.I.Y. [Do-It-Yourself for] their website.
Brittany: Since I am a website designer and I have done this for a couple of clients, I would say usually it’s like a time issue if you are just very busy. The people who have normally hired me, some are more like mid-career professors hire me too which is really funny I think. Everything else is just higher priority than their website. They have to teach their classes, run their research group, write a textbook. They’re running their own business. Everything else is a higher priority, and they just need to delegate. I think that’s just a personal call you need to make: when can you delegate? When can you do it yourself?
The other important thing is making sure that whoever you choose to work with, if you choose to work with somebody, that they also like to show you how it works and stuff. And that they’ve set it up for you in a way that is easy for you to manage, especially if you don’t have a lot of time on your hands to do that later on. Either that, or if you have the funds available to just have someone manage it, I think that’s the important thing. It’s just like how important and how much time can you put into this?
Jennifer: Ian everyone on Owlstown is doing it themselves, is that right?
Ian: Yeah, that’s correct. With Owlstown, it’s all D.I.Y. in that you’re adding the content yourself. If people are asking for help from me, it’s mostly the features of the website rather than the how the content is being added to the website.
Don’t wait, you can publish a 1-page website and grow over time
Jennifer: Yeah, that’s a great point. I really find that when academics come to me, they’re exactly kind of the same as Brittany. They don’t have the time or energy to make their own website. And they know that whatever amount of time it’s gonna take it’s just more than they can afford. Not just in terms of their personal life and their research, but in terms of their attention and what they want to focus on. It makes a big difference if you can be writing your book or working on your dissertation. Focusing on the things that you need to be doing instead of your personal website.
Now, Owlstown makes it really easy. If you have the content, you can just drop it in and have your website published so fast. I just love that as an option. And if you’re like I want a really extensive website, but I don’t have time for it this year, go to Owlstown because maybe it’s gonna meet all of your needs. But, when it comes to hiring help, it’s okay to hire help if you feel like you want support. If you know that having support is going to make your life easier. And it’s okay to go out and reach out to people and ask questions to see if they’re going to be a good fit to work with you. A lot of professors find working with someone locally, a local website developer, works well for them because they already know what they want on their website. But when it comes to your website don’t let the what-should-I-put-on-it hold you back from publishing a one-page website.
We were talking about that earlier but it is so important that you know you don’t need a perfect website. It doesn’t need to be exactly the way you thought of it in your head to hit publish. Launching it now is great. And it also means you can enter our Best Personal Academic Websites Contest. This is our 2nd year running the contest where we’re giving away multiple awards for the best personal academic websites. We are definitely giving an award in the Owlstown category. So if you do decide to build your website with Owlstown, we hope that you’ll submit! But, we also give an award for one-page personal academic websites. So if you can create your website before September 10, 2023, when the deadline closes, we would love for you to submit to our contest. Okay, if you have questions about personal academic websites be sure to drop them in the chat. Or, raise your hand and you can unmute yourself. Brittany, Ian, is there anything we haven’t talked about that you feel like we should definitely talk about?
Share your website with people once it’s live
Brittany: I guess the other part of having a website is once you make it, you gotta share it with people. Put it on your LinkedIn. I know that on Google Scholar, you can also link a website on there, so that might be helpful. You gotta start putting it on things so people can find it beyond just Google Search. On your social media profiles too. Just throw it on there.
Jennifer: Yeah! That’s great. Also in your email signature and on your faculty profile. Those are pretty easy updates for how to share your website. Also in your bio! If you’re presenting at conferences, adding your website to your bio is going to help all those people attending your talk (and the people who can’t attend your talk) find you and your work.
Updating your personal academic website
Jennifer: Oh, we had another question. How often should we be updating our websites? How often should you update a website?
Ian: Yeah. I think if you have new information that you can add to your website. You can add it then. I wouldn’t say it has to be weekly or monthly. As long as you have new information, you can add it in. I think the important thing is that the information on your website is up to date. I’m of the opinion that the worst websites are the ones that are not updated. So if you go in there, you think that they’ve last published 5 years ago but really, they had something published like a year ago. People are looking for information on your website. You want it to be up-to-date now. Whether you need to update it weekly with new information? I don’t think you have to as long as it’s updated with the information that you want them to know.If I’m gonna rank the importance of how the website looks or how updated the website is, I think the how updated the website is is more important. I’ve had too much experience going to an academic website and finding really old information. It just becomes a problem when you’re looking for research or collaborators and things like that.
Jennifer: I like that. Typically with my clients, I tell them that updating your website can be a nice kind of celebration. Every time you were gonna add a line to your C.V. [Curriculum Vitae] or something, add it to your website too. Because it’s actually going to help people when it’s on your website. People will actually be able to learn about it, whereas with your C.V., not a lot of people are going to be reading it on a regular basis. Your website is going to show up when they are Googling your name, so it does make a difference. But on a minimum, I typically recommend it annually. So, if you are so busy and you’re like I know I’m not going to have time to update my website. Even if you’re like, “Yeah, I have publications, but I don’t have time to add them.” Add it into your calendar now to update your website in a year. That reminder will be really helpful to make sure you actually get that done.
Many of my clients have come to me 6-7 years after making their website, and they haven’t updated it since then. So it’s typical. It’s normal. It happens all the time. But, we don’t want that to happen to you. That’s why we’re suggesting updating it more often.
Can I add book review to my personal website?
Jennifer: Next question is: “Can we add book reviews? Even though I’m in theology, I enjoy productive books.”
Yes, definitely. You can add book reviews. You can add any kind of writing that you want. Book reviews may be a good thing to add to a blog, something where you’re regularly updating it, and you can add links to it, you can help share it. People can even subscribe to [your blog] to get more of your book reviews. You could also just publish it as a page and continually update it and add as you have new ones. So definitely add book reviews.
Jennifer: Next question is: “Do we still add when the page was last updated in the footer, or no?” Typically not unless it is relevant to the information that you’re sharing. For example, I have a blog post about the different social media platforms academics typically consider for themselves. At the very bottom of the page, I write that this has been recently updated on this date and that the information is coming mostly from the specific websites of each of the social media platforms. I want to keep that updated because it’s actually important for my readers to know when I’ve updated that. But if it’s not important for your readers to know when you updated a page, it’s probably information that they don’t need. That’s what I would say.
Alright, we are a little bit over time, but if you have any other questions we would love to answer them. Brittany, Ian is there anything I haven’t covered that we should definitely chat about?
Brittany: Just to add on to what we were talking about with updating websites, I also think another good time to update your website is when you decide that whatever’s on your website is not what you want on there anymore because your goals have changed. Or, your intention for your website has changed. When that time comes, you can change out whatever you need to change out.I think earlier we were saying you want to showcase your projects. But I’m also of the opinion that you want to showcase more. Let’s say you’re a science writer and you have a portfolio of sorts. I would want to update or feature the type of science writing that you want to do in the future, that you currently have that you want to do more of, rather than let’s say a blog post that you wrote years ago or something like that. Because that’s something one of my clients had an issue with. She was like, “What do I do with all these blog posts that I’ve written for external contributions?” And I was just like, “Well, is this the type of writing you want to continue to do?” And she was like, “No.” I said, “Well then, this doesn’t necessarily need to be front and center. Instead, let’s focus on the things that you really want to highlight. That’s something to keep in mind when you’re updating your website.
Jennifer: That’s great! That’s so important. Yes, thinking about what your goals are and if your website is going to meet them before you do the updates. You can save yourself time by thinking about what your goals are. That’s great! Anything else we should cover that I haven’t chatted about?
Adding social media links
Ian: I’d like to add to why we might want to add links to our website from social media. I think that helps with discovery of your website. One thing we noted earlier was that people would look for you in search engines. But people will probably encounter your name from Twitter, or they looked at Google Scholar, or other websites. So if they find your name and they have a link to your website, that’s a good way to introduce them to your other work. For example, in Google Scholar you can add a link to your home page. Twitter is the same way. And, Jennifer mentioned this earlier, putting your website on your email signature. So if they forward and see your email, they’re like: “Oh, there’s a link to a homepage I’d like to find out more.”
Jennifer: I love that. Well, thank you all so much for coming to Setting Up Your Personal Academic Website. I’m Jennifer van Alstyne. I’ve been talking with Brittany Trinh and Dr. Ian Li, creator of Owlstown. We’ve had a lot of fun talking with you about websites and we wish you so much luck making your own website. We hope that when you do, you’ll enter our Best Personal Academic Websites Contest. I do want to share with you this resource at the bottom of the contest page on my website. If you scroll down, there are going to be many articles, interviews, and resources from the 3 of us to help you set up your personal academic website. We do wish you the best of luck with this project! And, hope to see you again at our next event. Bye!
Bios
Brittany Trinh is a website strategist and designer for STEM leaders. She helps grad students, scientists, and academics create impact-driven websites so they can level up in their careers & get paid for their expertise. She’s currently a chemistry PhD candidate at University of Wisconsin-Madison.
Ian Li is the creator of Owlstown, the website builder for academics. Owlstown websites are easy to make and maintain, so you can focus on your research. With templates for various research artifacts, Owlstown allows you to present your research in various ways to inspire and inform others.
Julia started Wise Investigator to help researchers get funding for their research
I had this picture of what getting research funding looks like in my head. I had sought small grants and travel funding in grad school. But never the big funding proposals my online presence clients write. I know that research funding might be integral to your career. It may also be something you’ve never attempted before, and has recently become a goal for you.
I learned so much about getting your research funded the 1st time I met Dr. Julia Barzyk.
After 10 years at a major United States funding organization, geoscientist Dr. Julia Barzyk left to start Wise Investigator. She helps Principal Investigators (PIs) get funding for their research to grow their careers.
I’m delighted to feature Julia here on The Social Academic. Let’s uncover some of the hidden curriculum together to get your research funded.
Jennifer: Hello, everyone. I am Jennifer van Alstyne. Welcome to The Social Academic. Today, I’m talking with Dr. Julia Barzyk of the Wise Investigator LLC. We’re gonna be talking about research funding.
Save this for later, because you’re gonna wanna come back to it.
Julia, I’m so glad you joined us today. Would you please introduce yourself?
Julia: Thanks, Jennifer.
I’m Julia Barzyk. I’m speaking to you from my home in Durham, North Carolina. I spent most of my career as a geoscientist.
Right now I’m working full-time helping university researchers get funding for their research, and by doing so, grow their careers more generally.
Jennifer: Why is this something that’s important to you? Why did you decide to do this full-time?
Julia: I’m gonna tell you a little bit about my responsibilities that I had in the position that I was in prior to what I’m doing now, because I think that answers a good bit of the question.
“I’m a geoscientist. I spent many years working at a major United States funding organization managing a portfolio of research in geoscience and civil engineering.”
These are projects that researchers at universities, otherwise known as professors, or principal investigators, or PIs, are performing on university campuses. They’re conducting their research with these funds, they’re supporting students with these funds, and they’re supporting themselves in terms of some salary with these funds.
My duties involved going out into the academic and the scientific community and letting people know about the opportunities through the organization I was with.
I had a lot of interactions with people as part of this outreach. Then we would have conversations that would go to the actual research topics that people were interested in pursuing, discuss and refine those topics.
Some of these people would then submit proposals. I was in charge of managing the proposal evaluation process. I directed that by sending these out for review, getting the comments from those evaluators, synthesizing all of that, and making recommendations on what was gonna be funded.
Some of these proposals were funded, and after that, I followed the work. I managed certain aspects of it. I was also responsible for connecting those university researchers with government scientists and engineers who wanted to collaborate with them. The government only has the capacity that it has in its labs with the staff that it has, and so they can extend that capacity by partnering with extramural researchers, otherwise known as university researchers.
The reason why I went into all of that was because as I was going through this process, year after year…
“I realized that the vast majority of these PIs, or professors, that I was working with were not prepared to know how to engage to their full advantage with this process.”
Generally, the advice that they’re given and the support that they’re given centers around the preparation of the proposal itself. Now, proposal preparation is very important, so I don’t wanna diminish that. This is one of those things where you’ve gotta check all the boxes. So I’m not saying don’t worry about the proposal. Get all of the support that you can on the proposal is my advice to anyone.
But, all those other steps that I described were aspects of the process that principal investigators didn’t even really know existed. By learning about the broader process, they can have a lot more success and not waste time writing proposals for an opportunity that may not even be a great fit because it’s a huge effort to write that proposal. Even if someone is not interested in funding your work, I feel like you would much rather know that before you put in those dozens of hours on writing a proposal. I decided the best way I could fix the situation was to resign from that position to dedicate myself fully to doing what I’m doing now, which is teaching this hidden curriculum to these principal investigators (PIs).
Jennifer: Tell me a little bit more about this hidden curriculum. It sounds like universities are providing some support for researchers, especially when it comes to preparing that proposal, but there’s a lot of things that researchers don’t know about that process.
Can you give me an example of some part of the hidden curriculum that your work supports?
Julia: Just one example of all of these pieces of information that piece together to form this hidden curriculum is when you’re interacting with someone from one of these organizations, is it a community-driven organization like National Science Foundation, or is it a mission-driven organization like something maybe with the Department of Defense?
Because while they’re both gonna be supporting basic research and they may also be supporting more applied research, that is just one thing that can really help guide somebody’s understanding and decisions and the questions they ask and the way they pursue that opportunity because there may be more that an organization wants to get out of a relationship with an investigator than only supporting the science or the research itself.
These are the kinds of things I talk about with clients so they can kind of wrap their heads around the bigger picture and then know how to use that to their advantage and know where the best places for them to engage are or the best places for them to say, “I’m gonna pass on that.”
Jennifer: Yeah, actually, just the word that you said, “relationship,” like it’s an ongoing relationship. It’s not just a proposal that’s going to be funded or not funded, it’s a longer journey.
That’s something that I did not recognize when I was still applying for research funds. I am so happy that someone like you exists because universities just aren’t providing the kind of support that researchers actually need to launch themselves into the world into this more funded reality. I want that for researchers. And so I’m so glad that we’re talking today.
Now, one thing that I wanted to ask you about specifically was a LinkedIn video that you had posted in the last couple of weeks. And you talked about how important it is to ask open-ended questions when you first connect with someone at a funding agency. Can you tell me a little bit more about that?
Julia: The short answer is that there are so many opportunities and by that I mean funding opportunities that are available that any one representative will know about. Even if this person at the funding organization is responsible primarily for one program or one opportunity, they are going to know about many, many other opportunities within their organization and even at other organizations.
At the same time, the researcher is going to have many different ideas for research that they would like to pursue. They may go into a conversation thinking, “Oh, I think this topic would be a good fit for this opportunity based on something I read.”
But if you go in with that narrow focus, you could get a “no” or even if you got a “yes,” you could still be missing out on more information.
It’s the open-ended conversation is for both parties to say kind of, here’s an overview of the opportunities and someone to say, here’s an overview of my interests and what I do. And even beyond the research topic, are they engaged with the community? Are there other aspects of what they do that are important and could be relevant to that funder? But with a yes or no question, you may not get to that.
Jennifer: Oh, that’s fascinating. So it really is a conversation starter. And it’s because both of you as the person submitting the proposal and the research funder are able to bring information to that conversation that can help you both get closer to your goals. I really like that. I really have never thought about it this way before.
Can I ask, do you get pushback from people who are coming to work with you? Are they like, wait, this is how it works? Like, I had no idea. Is there a lot of shock?
Julia: Really, their reaction is really one of relief. Because it’s like they know that there’s more to the picture. Because these are very bright people. And they’ve seen aspects of this manifest here and there. But to have somebody put all of those pieces together, it does provide a relief.
It’s not so much that they’re shocked, but that it’s like, “Oh, okay, now I see it.” And then once you see it, it’s one of those things you don’t really unsee it.
And that’s why we talk about a kind of a transformation because once you know this stuff, you know it, you don’t have to relearn it. You just really are getting to that next stage of your career where the relationship building is important and not in a way, sometimes people would have a feeling of, oh, if it’s a relationship, you know, that can go the wrong way.
If you have a closed network and you’re calling on the same people for opportunities all the time, it’s not letting other people into that circle, into those opportunities. And that’s the way we don’t wanna go where people say, “Oh, it’s an old boys club,” or something like that.
At the same time, we all are building relationships with each other. So we wanna take the positive and the good and the productive aspects of building relationships and sharing opportunities, not the kind of relationship building that closes the opportunities for other people.
Jennifer: I like that. When we first met, one of the things that I pointed out was how much I liked your bookcase behind you. I really like all the things that are on your bookcase and it tells me something about you. You actually talked about how that was like a conscious decision, isn’t that right?
Julia: Yeah, I think definitely you want to, if we’re talking about the remote-first environment, you really want to be setting yourself up with the tools that you need, with the environment that makes you feel good.
That way, when you have an opportunity to be on a podcast, or to have a meeting with a potential collaborator or a client that you can just get right to it. Just like if you met in a coffee shop and you were just set. You got your cup of tea or got your cup of coffee and you sat down and you got right to it.
And so that’s something that’s overlooked, especially now. I mean, if we’re talking about the funding environment, where I believe we can consider the funding environment or the funding landscape to be remote-first. I feel like a lot of professors, they definitely had to adapt to a lot with the pandemic and teaching on Zoom. Fortunately, they’ve really restarted the campus life environment and that’s wonderful. But it could be the case that they start thinking, “Oh, I’m back here all in real life again and I have this dynamic environment in my lab, in my building, in my office.”
“But the funding environment, I believe we should think about that as remote first. I think everybody should set themselves up to be able to thrive in that remote environment.”
Jennifer: I love that, remote-first. That’s definitely a new idea for a lot of researchers. I mean, at least when I talk to the professors who I work with on their online presence, a lot of them say, “I don’t network online. I network in person when I’m at conferences. I network at these in-person events,” but when you think about research funding as a remote-first environment, it means that you also need to reconsider how you are able to and want to network. I really love that you brought that insight to us.
Jennifer: Now, the professors that I work with at least have anxiety about talking about their work, about talking about their research online. And I really help them with that process and build their confidence.
Why is that helpful for research funders to see? Why is having an online presence helpful for people who are actually funding that research?
Julia: First of all, the most practical reason would be just to be findable. If you have something online that has some ability to show up in a search engine and a LinkedIn page is good for that because search engines like that, website can be optimized to show up in a search engine. And that’s a way that when people at a funding organization are looking for experts…
And of course we think, “Oh, they’re looking at me so I can review proposals. Well, that’s more work.” And that is true. They may be looking for you so that you can hopefully do some work for them, or let’s just say for the community. And that’s something that comes to mind first.
But there are other reasons why people in the government or at funding organizations will be looking for experts:
to serve on a panel
to serve on a committee
to speak at a workshop
or participate in a workshop
And so you do want to be findable. Then maybe you’re findable and that does lead being fundable.
Then beyond that, you do wanna stay top of mind. That’s a spaced repetition type thing. It’s that if you keep seeing somebody, then when you are in a conversation with a colleague, I need an expert in this, or who could I talk to about that? That’s the person that’s going to pop to mind as well as building this know, like, and trust, which is important for relationships, especially in the virtual environment.
Beyond that, I would say it moves into being supporting inclusivity, because like I was saying before, I definitely know that people at these organizations want to bring out and bring new people into the conversation. They can do that most easily if people are findable.
“Beyond that, moving into can it bring you any kind of advantage to a proposal, to a funding decision? Well, decisions are going to be made based on strict evaluation criteria. And that’s the way that they should be made. That said, I think very much a picture is worth a thousand words in this case.”
Julia: Because when you are writing a proposal, there is either a strict page limit on the project description, or there’s an effective page limit because evaluators don’t want to read, more than a certain number of pages.
But if you can show that you’ve engaged in the community, people know that about you because there’s some information that demonstrates that, be it photos, or a press release, or something like that on the internet they may have seen. Then it’s demonstrating, “Oh, this person has done this community-based work that they’re talking about doing in the proposal.” Or, “Oh, we’re really hoping that these researchers could maybe collaborate with some of our government scientists and engineers. Here is some evidence that they did that in years past with another group of collaborators.”
These are things that anyone can demonstrate about themselves online. It kind of proves the point more than just writing a few sentences saying, “Oh, we’ve got these great ideas. We promise we’re gonna do all this stuff.”
Jennifer: I love that. It’s like more social proof, more engaging places that those research funders can explore about you. Now, I am curious. Let’s say I’m a researcher who’s ready to start finding some research funding. Where do I start? It sounds like it’s not with the proposal. I need to have a conversation. So where do I start?
Julia: The first place to start would be to go to, and now I’m gonna speak mostly about federal government opportunities, but it would be to go to Grants.gov and to search by keyword for funding opportunities that you may be able to submit to. You’re gonna see a lot of stuff come up from all different agencies and organizations. It’s a lot to start working your way through.
If you’re at a university, your institution may have, or probably does have a subscription to commercial tools that will help you do these kinds of searches too. I would say, sure, do that. And that’s something most people think to do because they know that that’s available. That’s kind of what I’m calling like a bottom-up approach.
They should also be doing a top-down, which is to actually go to the websites of these various organizations. It’s time-consuming and it’s cumbersome because many of these websites are not easy to navigate. Some of them may say clearly, oh, “Find funding” or “Grants”, and you can go there. And even if you go there, you may get a little tripped out because it may be kind of a dead end or something. But if you’re persistent, try to find it on the website because then you’re getting the big picture view of what is this organization broadly.
“What you wanna do is when you’re going top-down or going from the bottom up is look for the names of actual people. These are your program officers, or program directors, program managers, technical points of contact that could be called or other points of contact. And you want to reach out to them because there is so much information out there.”
Julia: There is no hope. I mean, I don’t mean to sound too pessimistic, but there’s very little hope of being able to sort through it all on your own. And you don’t wanna find yourself behind your computer, just scrolling PDF after PDF hundreds of pages of this stuff, trying to think where your research could fit when it’s a much better option to
send the email
a video call
an audio call
Get on the phone with someone who works at one of these organizations and ask them “What would be the best opportunity for me?” Have that back and forth conversation. I encourage people to reach out because I worked with many of these folks for many years and they are friendly people.
Their email inboxes do get very full. So if you don’t get a response at first, just write back, but they wanna hear from you and they want to help you. I promise that. So don’t hesitate to reach out.
Jennifer: I love that. They wanna hear from you and they want to help you and follow up if you don’t hear back because they do wanna hear from you. That’s so important for people to know. Thank you for sharing that.
Wise Investigator, a program for researchers like you
Jennifer: Tell me more about your program. I wanna hear all about it because I think some people listening are gonna wanna join.
Julia: When we start out in this 10-week program, which they’re able to participate in by asynchronously in terms of watching some recorded classes, but then also each week have a one-on-one meeting with me so that we can then talk about how they’re getting their materials and their situation aligned with the material that we’re focusing on that week, if that makes sense. They do have some assignments week to week and we go over that each week so they get that one-on-one feedback and support.
We start off talking about a research vision and getting clear on that. And that aligns with the focus on the online presence and really up-leveling that because your online presence should be guided by your overall career and even life vision.
From there, we break down the mechanics of the funding process. And that’s some of the stuff I was talking about when we started the call about what are actually all of the steps that occur for something to go from a conversation to a funded research project and then after, what happens after it’s funded. By pulling back the curtain on this, then that really helps clients start to see, “Oh, how can I help move this process forward? How can I be a more active participant in these various steps and build these win-win-win relationships?”
“It should be a win for the person performing the research or the Principal Investigator, a win for the individual that you’re working with, that program officer, and a win for the broader organization.”
Julia: By learning what goes on behind the scenes, that helps support achieving these outcomes.
From there, we go into framing research questions effectively. This is something that it’s pretty spotty in terms of, some faculty have had some training in this previously, but many of them have had no training in it whatsoever.
This is very much an iterative process in terms of looking at their ideas. They get ideas out on paper and we iterate on that to get those framed in a way that’s going to be most advantageous for them to be able to present this material to a general audience, to an audience of scientists who are maybe not in their specialty, but just have general technical knowledge. And then of course, they still have to explain it down in the weeds to the technical experts who will eventually do the evaluations on the proposal.
From there, we talk about the approaches of actually getting in contact with these program officers so that they can have the most productive conversations possible. That really provides a lot of relief for clients because that’s something that they hear a lot, kind of like what I was just saying about, just talk to them, just reach out, just talk to them. And they don’t necessarily know, “Well, what should I say in the email? How should I start the conversation?” And so we go over all of that and I provide that information, which is helps people get started on those conversations.
Jennifer: Oh, this feels like such a supportive process. I really like that. What is the thing that you say people are getting most from your work together?
Julia: You know, it’s been interesting that the feedback that I’ve gotten in terms of what has been most valuable has really varied from client to client. Some of them definitely, that framing of the research question where people have said, “No one has ever sat down with me and gone through this before.” And these are people who are Assistant Professor positions at top programs and they’ve accomplished so much in their careers, yet they never had that helping hand to just take the time to work through a one-page document and pull out the parts that are kind of most important and need to be emphasized and reorder them and draw out the impact. That’s an exercise that many of them have never been through before.
Others have appreciated the fact that this provides a broader framework for them to approach the entire process. And many of them have really had a reaction that they weren’t expecting to have about how good they felt about starting that online presence.
In fact, one of my clients, just six weeks into working with me, using what she learned in the program, and it wasn’t even something that I had coached her to do specifically, but she took the information she was learning, she hadn’t finished the program, but she came in and said that she had actually gotten additional funding just by sending an email.
So while you’re not going to get a $300,000 reward by asking for it in an email, and that’s not the way we want things to run, she had a situation where she was able to take some beautiful photos that had been taken of her working with a student in the lab, attach those with the description of the progress that she had made to an internal funding body within her organization, and said, “Hey, look at this, look at this great work.” And they said, “Yeah, just here’s the funding to support this person over the summer,” just like that.
Those are those quick wins, which of course it’s great to get that support for the summer. But also just how she was beaming with excitement to say, “Oh yeah, it doesn’t always have to be so hard because now I know I should just ask for it, and I’ve got these great photos, and I know what to say on the email.” And that’s a quick win. So that’s a really great outcome.
Jennifer: Oh, that made me feel so warm, I love that, like an email with photos of her working with the students. That’s great.
Julia, it has been wonderful to talk with you about Wise Investigator and your program and all of the amazing work that you’re doing. How can people keep in touch with you after this call?
I think you understand just how much of a privilege it is to work with the clients that we work with because we work with such talented people. I don’t know if a person can really take credit for a gift of talent, but they can take credit for the hard work and dedication on top of the talent that these folks put in.
We’re so fortunate here in the United States that we have people coming from all over the world to continue their studies here and make lives here, and not only to do the research that they’re doing, which is what I support them with, but the contribution they make in teaching, which is enormous.
I’m just inspired by my clients every day, and just a shout out to them because that’s why I’m doing this. I’m here to serve them. I just wanted to give them the credit they deserve for all of the hard work they’ve done to get to the point that they’re at, and what I’m able to do with them is really a small, give them a small helping hand just to get to this mid-career stage after all of the years and years that they have put in. It’s a privilege to be able to do that.
Jennifer: Thank you so much for joining me on The Social Academic. This has been a conversation with Dr. Julia Barzyk of Wise Investigator. Be sure to subscribe so you don’t miss the next interview.
Julia Barzyk founded Wise Investigator LLC to help U.S.-based university researchers get funded so they can grow their careers with the intention and resources they need to thrive. Prior to starting Wise Investigator, she managed a portfolio of basic research in geoscience and civil engineering at the U.S. Army Research Office. She received her Ph.D. in Geophysical Sciences from the University of Chicago. Julia lives in Durham, North Carolina, with her husband and two teenagers.
