Category: higher education

  • 2026 Higher Education Digital Marketing Trends and Predictions

    2026 Higher Education Digital Marketing Trends and Predictions

    Hushed conversations about the budget, a shrinking applicant pool and that dreaded enrollment cliff are no longer whispers. The numbers are in and they tell a story you know all too well: the old way of doing things isn’t working any more.

    The traditional models are failing to keep pace with a new generation of students and a rapidly evolving job market. We’ve moved beyond the “enrollment cliff” as a future threat; it’s a present reality that is forcing institutions to fundamentally rethink their approach to marketing and enrollment.

    The old playbook of generic campaigns and static brochures is obsolete. In 2026, the game is no longer about reaching the most students but about connecting with the right students in the most authentic way possible. This new landscape is defined by data, driven by Artificial Intelligence (AI) and built on a foundation of radical transparency. It’s a world where the institutions that survive will be those willing to break away from the establishment and challenge the status quo.

    Explore the 2026 trends and predictions that are shaking up digital marketing for education industry, what it means for the next generation of enrollment and how institutions can position themselves to thrive in a new era of higher education.

    Shift to GEO/AEO and “Search Everywhere Optimization”

    With the rise of social search and AI Overviews, traditional Search Engine Optimization (SEO) is becoming insufficient. The new paradigm is “Search Everywhere Optimization.” This includes GEO (Generative Engine Optimization) to ensure your institution is favorably mentioned in AI-generated answers and AEO (Answer Engine Optimization) to appear in direct answers in AI Overviews as well as on platforms like TikTok, Reddit, Quora and voice assistants. By 2026, success will not be measured by a #1 ranking on a Google page, but by being the embedded answer wherever a student asks a question. 

    Conversational AI as the 24/7 Admissions Counselor

    AI is already strongly embedded in advertising platforms to capture student interest, but the next frontier is how institutions leverage AI in lead nurturing and admissions. As shown in EducationDynamics’ latest Engaging the Modern Learner Report, 60% of students use AI chatbots for college research, a significant jump from 49% just a year ago.  This will move beyond simple chatbots into sophisticated conversational AI that manages entire nurturing funnels, providing instant, personalized answers to complex questions about financial aid, credit transfers and program specifics via SMS and web chat. These AI assistants will be able to schedule campus tours, triage inquiries to the correct human counselor and provide 24/7 support, dramatically improving the prospective student experience and freeing up admissions teams to focus on high-intent, high-value interactions.

    Authentic Storytelling 

    Authentic user generated content will be a vital part of a brand’s storytelling as more students turn to social channels and short form video to research and validate individual brands. Brands will increasingly leverage content creators’ sphere of influence, leveraging short-form video to tell showcase their brand story.  This creates a massive opportunity for institutions to leverage user-generated content and partner with student-creators who can showcase the real, unpolished and relatable brand story. Think a “Day in the Life” series on TikTok or a student ambassador Q&A on Instagram Live—these genuine interactions build trust and connection in a way a static brochure never could.

    AI for Personalization

    AI picks up on individual user preferences and can serve ad creative that they are more likely to engage with due to better relevance. AI will use existing ad assets (images, videos, headlines, descriptions, etc.)  and landing page experiences to create unique and personalized ads. Landing page personalization will also emerge in 2026 as a way to increase relevance and conversion rate optimization. To be successful, advertisers need to provide a wide variety of existing assets and have a strong landing page experience. For example, if a prospective student has previously browsed your computer science program page, an AI-powered ad could then automatically show them a video testimonial from a current computer science student, rather than a generic campus tour video.

    Rise of Social for Search

    Over the past couple of years, we’ve seen students turning to social for search, we will continue to see this pattern and expect it to increase. Unlike a traditional search engine that provides a list of links, social platforms offer an immersive experience. Students can search for a university’s name and instantly see “day in the life” videos, unscripted dorm tours and Q&A sessions with real students. This content feels more genuine and trustworthy than a polished university-produced video. For them, a hashtag search is less about finding a fact and more about getting a feel for a school’s culture. Having an organic and paid presence on social channels will be vital for brands to be present where their audience is searching. 

    More Ads in AIOs/AI Mode

    To date, there have been very few instances of EDU ads within AI Overviews or AI Mode, but in 2026, we expect this to change dramatically. Google is actively integrating ads directly into its AI-generated summaries and institutions need to be prepared to take advantage of this new frontier for digital advertising for higher education.

    This shift is about more than just a new ad placement; it represents a fundamental change in how advertisers reach prospective students. Instead of relying solely on keywords, digital advertising for universities in AI Overviews are triggered by the full conversational context of a user’s query. This means an ad for your nursing program could appear not just on a search for “nursing school near me,” but also on a more exploratory query like “what are the best career paths in healthcare?” that generates an AI Overview response.

    To secure a presence in these valuable new placements, institutions will need to embrace Google’s AI-powered ad solutions. These include:

    • Broad Match:
      This uses Google’s AI to match your ads to a much wider range of relevant searches, including long-tail and conversational queries that are common in AI Overviews.
    • Performance Max:
      This campaign type leverages automation to find high-value conversions across all of Google’s channels, including Search, Display, YouTube and, increasingly, AI Overviews.
    • AI Max for Search (Beta):
      The newest iteration of Google’s AI-powered ad solutions, AI Max for Search is designed specifically to enhance creative relevance and expand reach within AI-driven search experiences.

    As AI-generated results take up more screen space, being present in these ad placements is crucial. This is a chance to get your brand in front of students at a new moment of discovery, where they are actively seeking complex, nuanced information. Shifting to these AI-powered tools is the key to ensuring your institution remains visible and competitive.

    First-Party Data is the Ultimate KPI

    As audience targeting and keywords continue to get broader, across paid search and paid social, properly training AI to find and optimize to the right user will be crucial to a campaign’s success. The best signal institutions can provide is through their own data. Institutions will need to prioritize regularly importing their 1st party data to fuel their audiences and bidding strategies. Bidding to outcomes will drive quality and as a result CPCs as a KPI will decrease in importance, especially as CPCs continue to increase. Instead, the focus should remain on the cost per outcome, such as cost per application and cost per enroll. Focusing on and optimizing to these ultimate KPIs will bypass front-end noise, ensure quality and prioritize outcomes that more closely correlate to business goals.

    Ready to Break Free From the Old Playbook in the Higher Education Industry?

    The time for waiting is over. The institutions that will survive and thrive in this new era are those that abandon the outdated playbooks of the past and embrace a new, data-driven and authentic approach to enrollment.

    This is not a time for incremental change. It’s a time for bold, strategic action. By leveraging AI for personalization and operational efficiency, embracing authentic storytelling and prioritizing first-party data, you can build a recruitment strategy that not only attracts the right students but also proves the enduring value of your institution.

    Ready to transform your enrollment strategy and secure your institution’s future? EducationDynamics is the only partner with the expertise, technology and end-to-end solutions to help you not just adapt, but thrive. Contact us today to future-proof your institution.

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  • Higher Education Leadership in Times of Crisis Part II – Edu Alliance Journal

    Higher Education Leadership in Times of Crisis Part II – Edu Alliance Journal

    By Dr. Barry Ryan, September 15, 2025 – In my August 11th article titled ‘Higher Education Leadership in Times of Crisis,” we established that higher education leadership today cannot be solitary work and that effective crisis response requires both internal and external counsel. Now that you’ve assembled (at least thought through) your cast of trusted advisors and recognized the unique leadership demands of your situation, the next critical step is understanding what you’re actually facing—and how to navigate it successfully. Once you recognize that your organization may be entering such a time, there are three key initial questions to ask:

    1. How long can a crisis be expected to last?
    2. What are the effects of crisis on my institution, on my team, on my loved ones, and on me?
    3. What are some healthy and effective ways I can lead during crisis?

    First, how long should I expect a “typical” crisis to last?

    At first blush, it might seem a little silly to ask how long a crisis lasts. After all, isn’t that inherently unpredictable?

    The answer is “yes” and “no.” It may seem a little flippant to say, but the reality is that the length of a crisis depends to a certain degree on how you and those in leadership alongside you respond to it. Your approach and actions may make it longer or shorter than it would have been. Here’s what I mean.

    Ignoring a crisis and hoping that it blows over is actually a potential strategy—although not one that I would recommend in most circumstances. But there are some built-in roadblocks in a university’s life cycle, which is divided largely into annual, semester, or quarter segments. These can act, on their own, as speed bumps or detours that might diminish or change the course of a crisis.  

    For example, a crisis that is being instigated or aggravated by certain individuals might be relieved to some degree on its own by their departure through retirement, transfer, and so on.  Or a financial crisis might be alleviated by the structural limits on certain types of debt that will be paid off, or the inception of certain grants or gifts that are within sight. But these are, unfortunately, uncommon scenarios, and the timing may be unpredictable.

    On a global scale, one might think of Winston Churchill trying to imagine how long World War II might last. As futile as such a task might have been, he did, indeed, play out various scenarios and their likely duration. Although it makes for a great quote and probably captures an important aspect of Churchill’s thinking, he likely did not say, “When you’re going through hell, keep going.” But that’s a good reminder for anyone in crisis.

    To grossly generalize, I have found that most institutional crises last between six months and two years. Why is that? The more acute ones require quicker action, and the result is either a solution that addresses the issues promptly and efficiently, in, say, six months, and you can move on to other things. Or, failing to find a speedy solution may end with you moving on. (And I don’t mean this lightly, but the reality is that moving on is not the end of the world.)

    Why the two-year time frame, on the other end? Because I’ve found that to be about the maximum time frame that a board, or an accreditor, or a creditor, or even a faculty can endure before a solution is reached. Again, the conclusion of the crisis will either leave you in a happier and stronger position in your institution or leave you seeking happiness and a better position somewhere else. But somewhere between six months and two years is what I have found to be the rough lifespan of an intense crisis. (This is barring, of course, a truly existential crisis as a result of which the institution ceases to exist in its current form. But even that drastic of an outcome can easily take two years or more to unfold.)

    Second, what are some of the common effects, and how do you survive them?

    For the sake of argument, let’s say you become aware that you are entering a crisis period, whether or not it eventually proves to be an existential one. How do you survive in the intervening six months to two years?

    Let’s begin with the effects of a continuing crisis on a leader. The crisis can easily become an enormous distraction for someone who already has too much on their plate. The stress that comes with leadership increases in crisis times, with mental, emotional, and even physical effects. Exhaustion can become a daily (and nightly) companion.  Self-doubt creeps in and steals even more of the leader’s resources.

    It sounds trite, but when this happens, don’t forget to take a few deep breaths – physically and metaphorically. 

    Draw up a “non-crisis” item list, i.e., things that still need to be done, but aren’t necessarily at the crisis point. Now start divvying them up between and among your fellow leaders, and to their direct reports when possible. This could be an opportune time to help them grow and develop, as well as ease your load.

    Along with that, begin to excuse yourself from meetings at which your presence is not absolutely necessary. Only you really know which are and which aren’t. You may still need to attend to some that aren’t technically necessary, but that may prove helpful in crisis-related activities. Again, having trusted substitutes sit in for you for a while can be a growth opportunity for them, and also demonstrate that you trust and empower those with whom you work. When it comes to meetings, which can serve to drain you even more, perhaps adopt a practice of only making limited strategic appearances. Make your participation relevant enough and just long enough to establish your presence and help you – and your colleagues – feel like you’re staying in touch.

    Don’t forget to take some days off, or even vacations. Sad but true, don’t make them too long or too far away or somewhere too difficult for you to be reached. You’re probably not really going to relax completely anyway, but you should at least experience some benefit from a change in perspective and place. Frankly, you would do well to consider the health and happiness of your loved ones who’ve been going through this with you, and that they need a break, perhaps even more than you do. After all, you are able to face the crisis more directly, as well as possible enemies, while your loved ones have to suffer vicariously and without the same ability to engage.

    Third, how to lead during a crisis?

    There is no question that crises have deleterious effects on you, your friends and family, but also your colleagues. You undoubtedly have support and supporters (even though they may seem distant), so don’t neglect them. Their fidelity to the institution and its mission – and you – deserves appreciation and acknowledgement, even if only expressed privately. They’re worried about the institution, but also their livelihood and their colleagues as well. 

    When they see you, try not to be the deer in the headlights (a situation that doesn’t usually end well in the wild). Appearing indecisive is uninspiring. But so is being overbearing or angry.

    Try to be yourself as you were before the crisis. Remember to smile, relax the muscles of your face and neck, and ask them about their loved ones, their teaching, or their research. Be human. The thoughtful ones have an idea about what you’re feeling and going through, so it’s okay for them to see you as a human. You don’t have to adopt a fake effervescence, but you should avoid moping.

    Seek impartial counsel. That may, or may not, include colleagues. A small group of confidants is necessary. External friends who have the courage to be honest with you, and also keep complete confidence, can be your best resource to help you gain and keep perspective. They may have higher ed experience, but not necessarily. I have always found that the best counsel comes from folks who have had real challenges, real losses, survived real attacks, and still kept their heads about them. Ones that are “too perfect” are probably not what you need at this point.

    While there is a need for you to seek and obtain trustworthy counsel, you should at the same time try to avoid seeking too much counsel. Bottom line is that you’re a leader and you’re going to have to make difficult decisions. So you should accept counsel, but too much can be confusing and even overwhelming. 

    Look, you’re in a tough position and no matter what you do, some people (possibly including some people you respect and care about) are not going to be thrilled. Sad but true. And some of those feelings may change over time, as they come to a fuller perspective as well.

    My advice to leaders in crisis situations always includes two elements:

    Can you make a decision that allows you to look at yourself in the mirror? 

    Then do what you believe is right and let the chips fall where they may. Period.

    While you are a leader in a profession you may (or may not any longer) dearly love, there IS an “after.”  That may mean continuing in your post-crisis position in the same post-crisis institution, or it may mean more significant changes for you.  If so, take what you’ve learned along to whatever comes next.  Partings are rarely enjoyable, but I recall a very thoughtful young person we had to let go.  His response was remarkable.  “I want to learn from this experience and become better as a result.” When I saw him at another institution a year later, he came up to me and said that’s exactly what had transpired and that he was grateful.

    Your life, and your legacy, are much more than just this current time of crisis within this current institution. Be grateful to those who have earned that gratitude, and remember who you are.

    Dr. Barry Ryan is a seasoned higher education executive, legal scholar, and former president of five universities. He is a senior consultant for the Edu Alliance Group and a legal scholar. With more than 25 years of leadership experience, Dr. Ryan has served in numerous roles, including faculty member, department chair, dean, vice president, provost, and chief of staff at state, non-profit, and for-profit universities and law schools. His extensive accreditation experience includes two terms on the WASC Senior College and University Commission (WSCUC), serving a maximum of six years. He is widely recognized for his expertise in governance, accreditation, crisis management, and institutional renewal.

    In addition to his academic career, Dr. Ryan ​ served as the Supreme Court Fellow in the chambers of Chief Justice William H. Rehnquist and is a​ member of numerous federal and state bars. He has contributed extensively to charitable organizations and is experienced in board leadership and large-scale fundraising. He remains a trusted advisor to universities and boards seeking strategic alignment and transformation.

    He earned his Ph.D. from the University of California, Santa Barbara, his J.D. from the University of​ California, Berkeley, and his Dipl.GB in international business from the University of Oxford.

    Edu Alliance Group, Inc. (EAG), founded in 2014, is an education consulting firm located in Bloomington, Indiana, and Abu Dhabi, United Arab Emirates. We assist higher education institutions worldwide on a variety of mission-critical projects. Our consultants are accomplished leaders who use their experience to diagnose and solve challenges.

    EAG has provided consulting and executive search services for over 40 higher education institutions in Australia, Egypt, Georgia, India, Kazakhstan, Morocco, Nigeria, Uganda, the United Arab Emirates, and the United States.

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  • Colleges add sports to bring men, but it doesn’t always work

    Colleges add sports to bring men, but it doesn’t always work

    SALEM, Va. — On a hot and humid August morning in this southwestern Virginia town, football training camp is in full swing at Roanoke College. Players cheer as a receiver makes a leaping one-handed catch, and linemen sweat through blocking drills. Practice hums along like a well-oiled machine — yet this is the first day this team has practiced, ever.

    In fact, it’s the first day of practice for a Roanoke College varsity football team since 1942, when the college dropped football in the midst of World War II. 

    Roanoke is one of about a dozen schools that have added football programs in the last two years, with several more set to do so in 2026. They hope that having a team will increase enrollment, especially of men, whose ranks in college have been falling. Yet research consistently finds that while enrollment may spike initially, adding football does not produce long-term enrollment gains, or if it does, it is only for a few years.

    Roanoke’s president, Frank Shushok Jr., nonetheless believes that bringing back football – and the various spirit-raising activities that go with it — will attract more students, especially men. The small liberal arts college lost nearly 300 students between 2019 and 2022, and things were likely to get worse; the country’s population of 18-year-olds is about to decline and colleges everywhere are competing for students from a smaller pool.  

    “Do I think adding sports strategically is helping the college maintain its enrollment base? It absolutely has for us,” said Shushok.  “And it has in a time when men in particular aren’t going to college.”   

    Women outnumber men by about 60 percent to 40 percent at four-year colleges nationwide. Roanoke is a part of this trend. In 2019, the college had 1,125 women students and 817 men. 

    This fall, Roanoke will have 1,738 students altogether, about half men and half women. But the incoming freshman class is more than 55 percent male. 

    Sophomore linebacker Ethan Mapstone (26) jogs to the sideline at the end of a drill. Mapstone said he hadn’t planned to play college football until Roanoke head coach Bryan Stinespring recruited him. Credit: Miles MacClure for The Hechinger Report

    “The goal was that football would, in a couple of years, bring in at least an additional hundred students to the college,” said Curtis Campbell, Roanoke’s athletic director, as he observed the first day of practice. “We’ve got 97 kids out there on the field. So we’re already at the goal.”

    That number was 91 players as the season began, on Sept. 6 — and the Maroons won their first game, 23-7, over Virginia University of Lynchburg, on what Shushok called “a brilliant day full of community spirit and pride.”

    “Our students were out in force, side by side with community members spanning the generations,” he said via email. “In a time when we all need more to celebrate and opportunities to gather, it is easy to say our first football game since 1942 was both historic and invigorating.”

    Related: Interested in more news about colleges and universities? Subscribe to our free biweekly higher education newsletter.

    In the NCAA’s Division III, where Roanoke teams compete, athletic scholarships are not permitted. Athletes pay tuition or receive financial aid in the same way as other students, so adding football players will add revenue. For a small college, this can be significant. 

    Shushok said it’s not just about enrollment, though: He wants a livelier campus with more school spirit. Along with football, he started a marching band and a competitive cheerleading team. 

    “It plays to something that’s really important to 18- to 22-year-olds right now, which is a sense of belonging and spirit and excitement,” said Shushok, who came to Roanoke after being vice president of student affairs at Virginia Tech. Its Division I football team plays in a 65,000-seat stadium where fans jump up and down in unison to Metallica’s “Enter Sandman” as the players take the field. 

    The Maroons play in the local high school stadium — it seats 7,157 — and pay the city of Salem $2,850 per game in rent. The college raised $1.3 million from alumni and corporate sponsors to get the team up and running. 

    Roanoke College players gather on the sidelines during practice. Credit: Miles MacClure for The Hechinger Report

    Despite the research showing limited enrollment gains from adding football, colleges keep doing it. About a dozen have added or relaunched football programs in the last two years, including New England College in New Hampshire and the University of Texas Rio Grande Valley. Several more plan to add football in 2026, including Chicago State University and Azusa Pacific University in California. 

    Related: Universities and colleges search for ways to reverse the decline in the ranks of male students

    Calvin University in Michigan recently added football even though the student body was already half men, half women. The school wanted to broaden its overall appeal, Calvin Provost Noah Toly said, citing “school spirit, tradition, leadership development,” as well as the increased enrollment and “strengthened pipelines with feeder schools.”

    A 2024 University of Georgia study examined the effects of adding football on a school’s enrollment.

    “What you see is basically a one-year spike in male enrollment around guys who come to that school to help be part of starting up a team, but then that effect fades out over the next couple of years,” said Welch Suggs, an associate professor there and the lead author of that study. It found early modest enrollment spikes at colleges that added football compared to peers that didn’t and “statistically indistinguishable” differences after the first two years.

     ”What happens is that you have a substitution effect going on,” Suggs said. “There’s a population of students that really want to go to a football school; the football culture and everything with it really attracts some students. And there are others who really do not care one way or the other. And so I think what happens is that you are simply recruiting from different pools.” 

    Today, college leaders value any pool that includes men. Most prefer the campus population to be balanced between the sexes, and, considering the low number of male high school graduates going to college at all (39 percent in the last Pew survey), many worry about too few men being prepared for the future workforce.

    “ I don’t know that we have done a good job of articulating the value, and of programming to the particular needs that some of our young men are bringing in this moment,” Shushok said. “I think it’s pretty obvious, if you read the literature out there, that a lot of men are feeling undervalued and perhaps unseen in our culture.”

    Roanoke College President Frank Shushok Jr. in his office. Shushok said he brought football back to Roanoke to boost enrollment and create a livelier campus. Credit: Miles MacClure for The Hechinger Report

    Shushok said that Roanoke’s enrollment-building strategy was not centered on athletics. The college has also forged partnerships with local community colleges, guaranteeing students admission after they complete their associate degree, and has added nine new majors in 2024, including cannabis studies. Shushok pointed out that while freshman enrollment is down slightly this year, the community college program has produced a big increase in transfer students, from 65 in fall of 2024 to 91 this fall.

    About 55 percent of Roanoke’s students come from Virginia, but 75 of the football team’s 91 players are Virginians. The head coach, Bryan Stinespring, a 61-year-old Virginia native, knows that recruiting territory, having worked on the coaching staffs at several Virginia universities in his career. 

    Related: College Uncovered podcast: The Missing Men

    When Stinespring took over as head coach in 2023, hoping to inspire existing students and potential applicants to join his new team, there was no locker room, no shoulder pads or tackling dummies, no uniforms. 

    “The first set of recruits that came on campus, we ran down to Dick’s, got a football, went to the bookstore, got a sweatshirt,” said Stinespring, referring to a local Dick’s Sporting Goods store. “These kids came on campus and they had to believe in the vision that we had.” 

    Students bought into that vision; 61 of them joined a club team last fall, which played four exhibition games in preparation for this year. The community bought in, too; 9,200 fans showed up to the first club game, about 2,000 of them perched on a grassy hill overlooking the end zone. 

    Linebackers Connor Cox (40) and Austin Fisher (20) look on from the sidelines. Credit: Miles MacClure for The Hechinger Report

    Before Ethan Mapstone, a sophomore, committed to Roanoke, he was on the verge of giving up football, having sustained several injuries in high school. Then Stinespring called. 

    “I could hear by the tone of his voice how serious he meant everything he was saying,” said Mapstone, a 6-foot-1-inch linebacker from Virginia Beach. “I was on a visit a week later, committed two weeks later.”  

    To him, the football leaders at Roanoke seemed to be “a bunch of people on a mission ready to make something happen, and I think that’s what drove me in.” 

    Related: Even as women outpace men in graduating from college their earnings remain stuck 

    KJ Bratton, a junior wide receiver and transfer student from the University of Virginia, said he was drawn to Roanoke not because of football but because of the focus on individual attention in small classes. “You definitely get that one-on-one attention with your teacher, that definitely helps you in the long run,” said Bratton.  

    Jaden Davis, a sophomore wide receiver who was an honor roll student in high school, said, “ The staff, they care about all the students. They’ll pull you aside, they know you personally, they’ll send you emails, invite you to office hours, and they just work with you to do the best you can.” 

    Not everyone was on board with football returning to the college when the plan was first announced. Some faculty and administrators were concerned football would change the campus culture, said Campbell, the athletic director. 

    Sophomore wide receiver Jaden Davis poses for a photograph before the first practice of the season. Davis said the individual attention he could get from professors is what attracted him to Roanoke. Credit: Miles MacClure for The Hechinger Report

    “There were just stereotypes about football players,” he said. “You know, they’re not smart, they’re troublemakers. They’re gonna do this and they’re gonna do that, be disruptive.” 

    But the stereotypes turned out to be unwarranted, he said. When the club team started, he said, “I got so many compliments last year from faculty and staff and campus security about how respectful and polite and nice our students were, how they behaved in the classroom, sitting in the front row and just being role models.”

    Payton Rigney, a junior who helps out with the football team, concurred. “All the professors like them because they say ‘yes, sir’ and ‘no, ma’am,’” she said.

    Like most Division III athletes, the Roanoke players know that they have little chance of making football a professional career. Mapstone said there are other reasons to embrace the sport. 

    “It’s a great blessing to be able to do what we do,” he said. “There’s many people that I speak to who are older and, and they reminisce about the times that they had to play football, and it’s very limited time.

    “And even though there’s not a future for it, I love it. It’s a Thursday, my only problem in the world is that there’s dew on my shoes.”  

    Contact editor Lawrie Mifflin at (212) 678-4078 or [email protected].

    This story about college football was produced by The Hechinger Report, a nonprofit, independent news organization focused on inequality and innovation in education. Sign up for the Hechinger higher education newsletter.

    The Hechinger Report provides in-depth, fact-based, unbiased reporting on education that is free to all readers. But that doesn’t mean it’s free to produce. Our work keeps educators and the public informed about pressing issues at schools and on campuses throughout the country. We tell the whole story, even when the details are inconvenient. Help us keep doing that.

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  • Students, schools race to save clean energy projects in face of Trump deadline

    Students, schools race to save clean energy projects in face of Trump deadline

    Tanish Doshi was in high school when he pushed the Tucson Unified School District to take on an ambitious plan to reduce its climate footprint. In Oct. 2024, the availability of federal tax credits encouraged the district to adopt the $900 million plan, which involves goals of achieving net-zero emissions and zero waste by 2040, along with adding a climate curriculum to schools.

    Now, access to those funds is disappearing, leaving Tucson and other school systems across the country scrambling to find ways to cover the costs of clean energy projects.

    The Arizona school district, which did not want to impose an economic burden on its low-income population by increasing bonds or taxes, had expected to rely in part on federal dollars provided by the Biden-era Inflation Reduction Act, Doshi said. 

    But under HR1, or the “one big, beautiful bill,” passed on July 4, Tucson schools will not be able to receive all of the expected federal funding in time for their upcoming clean energy projects. The law discontinues many clean energy tax credits, including those used by schools for solar power and electric vehicles, created under the IRA. When schools and other tax-exempt organizations receive these credits, they come in the form of a direct cash reimbursement.

    At the same time, Tucson and thousands of districts across the country that were planning to develop solar and wind power projects are now forced to decide between accelerating them to try to meet HR1’s fast-approaching “commence construction” deadline of June 2026, finding other sources of funding or hitting pause on their plans. Tina Cook, energy project manager for Tucson schools, said the district might have to scale back some of its projects unless it could find local sources of funding. 

    “Phasing out the tax credits for wind and solar energy is going to make a huge, huge difference,” said Doshi, 18, now a first-year college student. “It ends a lot of investments in poor and minority communities. You really get rid of any notion of environmental justice that the IRA had advanced.”

    Emma Weber leads a chant at a Colorado state capitol rally in support of “The Green New Deal for Colorado Schools.” Credit: Courtesy of Emma Weber

    The tax credits in the IRA, the largest legislative investment in climate projects in U.S. history, had marked a major opportunity for schools and colleges to reduce their impact on the environment. Educational institutions are significant contributors to climate change: K-12 school infrastructure, for example, releases at least 41 million metric tons of emissions per year, according to a paper from the Annenberg Institute at Brown University. The K-12 school system’s buses — some 480,000 — and meals also produce significant emissions and waste. Clean energy projects supported by the IRA were helping schools not only to limit their climate toll but also to save money on energy costs over the long term and improve student health, advocates said.

    As a result, many students, consultants and sustainability leaders said, they have no plans to abandon clean energy projects. They said they want to keep working to cut emissions, even though that may be more difficult now.

    Related: Become a lifelong learner. Subscribe to our free weekly newsletter featuring the most important stories in education. 

    Sara Ross, cofounder of UndauntedK12, which helps school districts green their operations, divided HR1’s fallout on schools into three categories: the good, the bad and the ugly. 

    On the bright side, she said, schools can still get up to 50 percent off for installing ground source heat pumps — those credits will continue — to more efficiently heat and cool schools. The network of pipes in a ground source pump cycles heat from the shallow earth into buildings.

    In the “bad” category, any electric vehicle acquired after Sept. 30 of this year will not be eligible for tax credits — drastically accelerating the IRA’s phase-out timeline by seven years. That applies to electric school buses as well as other district-owned vehicles. Electric vehicle charging stations must be installed by June 30, 2026 at an eligible location to claim a tax credit.*

    EPA’s Clean School Bus Program still exists for two more years and covers two-thirds of the funding for all electric school buses districts acquire in that time. The remaining one-third, however, was to be covered by federal and state tax credits. 

    The expiration of the federal tax credits could cost a district up to $40,000 more per vehicle, estimated Sue Gander, director of the Electric School Bus Initiative run by the nonprofit World Resources Institute. 

    Related: So much for saving the planet. Climate jobs, and many others, evaporate for 2025 grads

    Solar projects will see the most “ugly” effects of HR1, Ross said. 

    Los Angeles Unified School District is planning to build 21 solar projects on roofs, carports and other structures, plus 13 electric vehicle charging sites, as part of an effort to reduce energy costs and achieve 100 percent renewable energy by 2040. The district anticipated receiving around $25 million in federal tax credits to help pay for the $90 million contract, said Christos Chrysiliou, chief eco-sustainability officer for the district. With the tight deadlines imposed by HR1, the district can no longer count on receiving that money. 

    “It’s disappointing,” Chrysiliou said. “It’s nice to be able to have that funding in place to meet the goals and objectives that we have.”

    Emma Weber, at left, trains student leaders at Sunrise Movement’s “summer intensive” in Illinois this year. Credit: Courtesy of Emma Weber

    LAUSD is looking at a small portion of a $9 billion bond measure passed last year, as well as utility rebates, third-party financing and grants from the California Energy Commission, to help make up for some of the gaps in funding.

    Many California State University campuses are in a similar position as they work to install solar to meet the system’s goal of carbon neutrality by 2045, said Lindsey Rowell, CSU’s chief energy, sustainability and transportation officer. 

    Tariffs on solar panel materials from overseas and the early sunsetting of tax credits mean that “the cost of these projects are becoming prohibitive for campuses,” Rowell said. 

    Sweeps of undocumented immigrants in California may also lead to labor shortages that could slow the pace of construction, Rowell added. “Limiting the labor force in any way is only going to result in an increased cost, so those changes are frightening as well,” she said. 

    New Treasury Department guidance, issued Aug. 15, made it much harder for projects to meet  the threshold needed to qualify for the tax credits. Renewable energy projects previously qualified for credits once a developer spent 5 percent of a project’s cost. But the guidelines have been tightened — now, larger projects must pass a “physical work test,” meaning “significant physical labor has begun on a site,” before they can qualify for credits. With the construction commencement deadline looming next June, these will likely leave many projects ineligible for credits.

    “The rules are new, complex [and] not widely understood,” Ross said. “We’re really concerned about schools’ ability to continue to do solar projects and be able to effectively navigate these new rules.” 

    Schools without “fancy legal teams” may struggle to understand how the new tax credit changes in HR1 will affect their finances and future projects, she added.

    Some universities were just starting to understand how the IRA tax credits could help them fund projects. Lily Strehlow, campus sustainability coordinator at the University of Wisconsin, Eau-Claire, said the planning cycle for clean energy projects at the school can take ten years. The university is in the process of adding solar to the roof of a large science building, and depending on the date of completion, the project “might or might not” qualify for the credits, she said. 

    “At this point, everybody’s holding their breath,” said Rick Brown, founder of California-based TerraVerde Energy, a clean energy consultant to schools and agencies. 

    Brown said that none of his company’s projects are in a position where they’re not going to get done, but the company may end up seeing fewer new projects due to a higher cost of equipment. 

    Tim Carter, president of Second Nature, which supports climate work in education, added that colleges and universities are in a broader period of uncertainty, due to larger attacks from the Trump administration, and are not likely to make additional investments at this time: “We’re definitely in a wait and see.”

    Related: A government website teachers rely on is in peril 

    For youth activists, the fallout from HR1 is “disheartening,” Doshi said. 

    Emma and Molly Weber, climate activists since eighth grade, said they are frustrated. The Colorado-based twins, who will start college this fall, helped secure the first “Green New Deal for Schools” resolution in the nation in the Boulder Valley School District. Its goals include working toward a goal of Zero Net Energy by 2050, making school buildings greener, creating pathways to green jobs and expanding climate change education. 

    Emma, far left, and Molly Weber, far right, work with climate leaders from the Boulder Valley School District’s Sunrise Movement to prepare for Colorado’s legislative session. Credit: Courtesy of Emma Weber

    “It feels very demoralizing to see something you’ve been working so hard at get slashed back, especially since I’ve spoken to so many students from all over the country about these clean energy tax credits, being like, ‘These are the things that are available to you, and this is how you can help convince your school board to work on this,’” Emma Weber said.

    The Webers started thinking about other creative ways to pay for the clean energy transition and have settled on advocating for state-level legislation in the form of a climate superfund, where major polluters in a community would be responsible for contributing dollars to sustainability initiatives. 

    Consultants and sustainability coordinators said that they don’t see the demand for renewable energy going away. “Solar is the cheapest form of energy. It makes sense to put it on every rooftop that we can. And that’s true with or without tax credits,” Strehlow said. 

    *Correction: This version of the story includes updated information on the timeline for the expiration of tax credits for electric vehicle charging stations.

    Contact editor Caroline Preston at 212-870-8965, via Signal at CarolineP.83 or on email at [email protected]. 

    This story about tax credits was produced by The Hechinger Report, a nonprofit, independent news organization focused on inequality and innovation in education. Sign up for the Hechinger newsletter.

    The Hechinger Report provides in-depth, fact-based, unbiased reporting on education that is free to all readers. But that doesn’t mean it’s free to produce. Our work keeps educators and the public informed about pressing issues at schools and on campuses throughout the country. We tell the whole story, even when the details are inconvenient. Help us keep doing that.

    Join us today.

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  • Why Are So Many Smaller Independent Colleges and Universities So Similar and What Does This Mean for Their Futures? – Edu Alliance Journal

    Why Are So Many Smaller Independent Colleges and Universities So Similar and What Does This Mean for Their Futures? – Edu Alliance Journal

    September 8, 2025, by Dr. Chet Haskell: It is well known that many small American private non-profit academic institutions face serious financial pressures. Typically defined as having 3000 or fewer students, more than 170 of these have been forced to close in the past two decades. Numerous others have entered into various mergers or acquisitions, often with well-documented negative impacts on students, faculty, staff, alumni and local communities. Of the more than 1100 such institutions, at least 900 continue to be a risk.

    The basic problems responsible for this trend are also well-known. Most institutions lack significant endowments and are thus almost totally dependent on tuition and fee revenues from enrolled students. Only 60 such small institutions have per student endowments in excess of $200,000. The remainder have far less.

    The only additional potential source of revenue – gifts and donations –is generally neither large nor consistent enough to offset enrollment-related declines. While the occasional donation or bequest in the millions of dollars garners attention, most institutions raise much smaller amounts regularly.

    Enrollment declines are the existential threat to many of these smaller colleges and universities. These declines are also well-documented. There simply will be fewer high school graduates in the US in the coming decade or more. This reality creates a highly competitive environment, especially in regions with many of these institutions.

    Demographic worries are augmented by broad concerns about the cost of higher education and the imputed return on such an investment by students and families. Governmental policies such as limitations on international students or restrictions on immigration further add to the problem. Also, these institutions not only compete with each other for students, but they also compete with colleges and universities of the public sector and a growing number of for-profit entities.

    Most of these 900 or so institutions have high quality programs, often described under the term “liberal arts”. Many are differentiated by a specialization or an emphasis. However, at their core they are very similar. The basic concept of a personal scale four-year undergraduate educational experience provided in a residential campus setting has a long history and is highly valued by many students and faculty alike. These institutions have lengthy, strong histories, loyal alumni and important roles in their local communities.

    The fact is that it is difficult to differentiate among many of these institutions. Not only their scale or their general model of personalized undergraduate education are similar, but many of their basic messages sound the same. A review of the websites of these schools results in striking consistencies of stated “unique” missions, programs, facilities, faculty and even marketing materials.

    Their approaches to financial challenges are also similar. There is considerable competition on price. Most of these institutions discount their formal tuition rates by 50% or more. Initiatives to grow enrollments support an industry of educational consultants whose recommended initiatives are themselves similar and, even if successful, are quickly copied, thus reducing advantages.

    Some have tried to compete by raising money for new, attractive facilities through dipping into limited endowments, borrowing or securing external major gifts. These shiny new buildings – athletic facilities, science centers, student centers – are assumed to provide an edge in student recruitment. In some cases, this works. However, in many others the new facilities do not come with long term maintenance and eventually add to increased on-going institutional expense. The end result is often another demonstration of similarity.

    Some institutions have tried to branch out into selected graduate programs, perhaps based on a strong group of undergraduate faculty. Success is often limited for multiple reasons. Graduate students in commonly introduced professional fields such as business or nursing do not naturally align with an undergraduate in-person academic calendar. Older students, especially those in careers, are reluctant to come to a campus for class twice a week. Even if there is sufficient interest in such a program, it is difficult to increase in scale because of the limits of distance and geography. And most of these institutions lack significant expertise and technology do conduct effective on-line operations.

    Their institutional similarities extend to their governance. Typically, there is a Board of Trustees, all of whom are volunteers, often with heavy alumni representation. These boards generally lack expertise or perspective on the challenges of higher education and thus are dependent on the appointed executive leadership. They often take a short-term perspective and lack strategic foresight that may be most valuable in times of uncertainty and external changes.

    Even when trustees have financial experience from other fields, their common approach to small institutions is to bemoan any lack of enrollments. Most do not make significant personal financial contributions, particularly if they think the institution is struggling to survive. The assumed budget goal is basically a balanced budget and when one does not control revenues, one focuses on the more controllable expense side, trying to balance budgets solely on cuts.  Board members serve because they want to support the institution, but many are risk adverse. For example, a fear of being associated with an institution that might generate possible legal liability for the board member means a first concern usually involves whether there is sufficient insurance.

    While every institution is indeed different in its own way, they also are very similar. What explains this?

    One possible way of explanation is provided by the organizational theorists Walter Powell and Paul DiMaggio who in 1983 (updated in 1991) published a seminal piece on what they called ”institutional isomorphism and collective rationality.” [1]They argued that ”institutions in the same field become more homogenous over time without become more efficient or more successful” and identified three basic reasons for such a tendency.

    Coercive isomorphism – similarities imposed externally on the institutions. In higher education, good examples would be Federal government policies around student financial aid or the requirements of both regional and specialized accreditors. Every institution operates within a web of regulation and financial incentives that impose requirements on all and work to limit innovation.

    Mimetic processes – similarities that arise because of standard responses to uncertainty. Prime examples in higher education are the increasingly common responses to the quest for enrollment growth. As noted, numerous consultants purport to improve enrollments, but the gains typically are limited, as other institutions mimic the same approach. In another example, recent surveys show that almost all institutions expect to be users of artificial intelligence models to promote marketing in the service of admissions, as if this is a “magic wand”. If one institution makes strides in this area, others will follow. The result will be more similarity, not less. It is a bit like the Ukrainian-Russian war, where Ukraine originally had clear advantages using drone technology until that technology was matched by the Russians, leading to a form of stalemate. As DiMaggio and Powell note, ”organizations tend to model themselves after similar organizations in their field that they perceive as more legitimate or successful.”[2]

    Normative pressures – similarities that arise from common “professional” expectations. The authors identify two important aspects of professionalization: the common basis of higher education credentials and the legitimation produced by these credentials and “the growth and elaboration of professional networks.” Examples include common faculty and senior administrator qualification requirements. Another would be so-called “best practices” in support areas like student affairs. “Such mechanisms create a pool of almost interchangeable individuals who occupy similar positions.”[3] Recently, Hollis Robbins pointed out the commonalities in paths to academic leadership positions, likening these to the Soviet nomenklatura process through which a leader progresses in one’s career.[4] Evidence of this is obvious through a cursory review of the qualifications and desired qualities posted in searches for college and university presidents or other senior administrators. Most searches end up looking for and hiring individuals with very similar qualifications and experience.

    The implications of such pressures and processes are several. With common values and similar personnel, “best practices” do not lead to essential changes. Innovation is quickly copied. Indeed, it becomes increasing difficult to differentiate an institution from competitors. Common regulatory structures, declining student pools, increased competition and a lack of resources for investment all combine to enhance similarity over difference. In some sense, it is almost a form of commodification where price does in fact matter, but the “product” basically the same, especially in the minds of the larger population of potential students and families.

    What is to be done?

    Leadership Must Confront Their Institution’s Reality

    Confronting reality has many aspects, but the leaders of every institution must be clear-eyed and unsentimental about where it stands and where it is headed. This is an essential role for boards and executive leadership.

    First and foremost, the mission of the institution must be understood in realistic and practical ways. What is the institution’s purpose and what is required to fulfill that purpose? Institutional mission is central as it should drive an appreciation for the current situation of the institution, provide clarity regarding longer term goals and bringing into focus the necessary means to move forward.

    With clarity of mission must come a full understanding the of institution’s financial situation, its opportunities and the longer term needs required to achieve mission goals.  Building multi-year mission-oriented budgets based on surpluses (positive margins) is key. Sometimes restructuring and cuts are necessary and thus leadership must make sure all faculty and staff have a clear understanding of reality and the strategy for addressing it.

    A clear understanding by all of the marginal results (positive and negative) of major components is also critical. Some elements or units return significant positive margins. Others less so. And some return negative margins, often year after year. Yet, some of these less financially productive elements may be essential to mission and must be balanced or subsidized by other elements. At the end of the day, it is the margin of the entire institution that matters. And, as the saying goes, “no margin, no mission.” However, the opposite is also true. Institutions that are unclear about their mission will be challenged to attract and motivate students, faculty, staff or major donations.

    Every institution must worry about enrollments as the largest source of revenue. Declining enrollments force expense restraints. Every institution must also be concerned about growing enrollments as a key prerequisite of financial stability. Institutions operating on thin or negative margins cannot hope to achieve their mission goals without some form of growth, including having the resources to invest in growth. Without some forms of growth, an institution will either be at risk or will have to make sometimes radical changes in order to continue to pursue mission goals. The only real alternative is to amend the mission and the definition of its success.

    The other important point is that all institutions are subject to unexpected external pressures that they cannot control. Examples would be 9/11, the 2008-09 Great Recession, the COVID pandemic or the advent new government policies, such as those confronting all institutions today. Coping with such events requires having some financial resiliency, strong leadership and creativity.

    Yet, the combination of external pressures and the realities of small-scale institutions operating on thin margins in the face of extensive competition may mean that even the best managed and led organizations will confront existential risk.

    For many institutions, merging or partnering with another institution may be the only realistic path. While there often is reluctance to cede independence to another institution, mergers are hardly new, as consolidation in US higher education is hardly a new phenomenon. There are several hundred examples of mergers, many going back a century or more. Washington and Jefferson College in Pennsylvania in 1865 is the result of such an arrangement, as is Case Western Reserve University in Ohio a century later. In addition to these mergers, hundreds of other institutions have simply closed, including at least 170 in the past twenty years.

    Additionally, may institutions may be placed to take advantage of consortium relationships with other institutions. Again, there are numerous examples of institutions seeking to improve their situations through this form of collaboration. Participating institutions collaborate on such things as sharing costs or providing a wider range of student options, while remaining independent. However, this model, while valuable in many ways, rarely provides major financial advantages except at the margins. And successful consortia require a certain degree of independent sustainability for each member.

    Still others may be able find opportunity in growth through symbiosis. The recent Coalition for the Common Good begun by Antioch and Otterbein universities is an example. Other variants are possible. However, again such middle ground models also assume a basic stability of the members. As stated by Coalition president, John Comerford, “we are looking for a sweet spot of resources. This is not a way to save a school on death’s door. It’s also probably not useful to a school with billions in their endowment. Institutions in the big middle ground both need to look at new business models and likely have some flexibility to invest in them.” This type of model will not work in many cases.

    The point is that many of these small college will continue to be at risk as long as they are tuition dependent within a shrinking pool of potential students and insufficient external support. Fewer and fewer small institutions will be able to survive independently simply because of the financial challenges inherent in their small-scale model.

    Small undergraduate institutions represent the highest ideals of higher education. They are a key source for graduate students and future professors. They are central to their communities. Their strengthening and preservation as a class is an essential element of the American higher education ecosystem with its wide range of institutional models and opportunities. But this does not mean all can survive.

    The leaders of every institution need to have a clear and practical plan for the maintenance of their independence, while also being open to careful consideration of alternatives, exploring potential alternatives well before they face a crisis.

    Notes:

    1. DiMaggio, Paul and Powell, Walter, The Iron Cage Revisited: Institutional Isomorphism and Collective Rationality in Organizational Fields in DiMaggio and Powell, The New Institutionalism in Organizational Analysis, University of Chicago Press, 1991. (pp.63-82)
    2. Ibid. p. 70
    3. Ibid. p. 71
    4. Hollis Robbins, The Higher Ed Nomenklatura? Inside Higher Education, May 12, 2025

    The next essay in this series will examine in some detail the steps in a process that begins with acknowledging the possible need for a partner and hopefully results in an agreement that is implemented.

     Dr. Chet Haskell is Senior Consultant and Higher Education Strategist at Edu Alliance Group. He brings over four decades of leadership and consulting experience in higher education, with a career spanning the U.S., Europe, Latin America, and Asia. He has held senior roles, including President of the Monterey Institute of International Studies and Cogswell Polytechnical College, Dean and de facto Provost at Simmons College, and 13 years of leadership positions at Harvard University and five years in senior administrative roles at the University of Southern California.

    As Provost and Chief Academic Officer of Antioch University, he helped lead the creation of the Coalition for the Common Good, a groundbreaking alliance with Otterbein University. Internationally, Dr. Haskell has advised universities in Mexico, Spain, Holland, and Brazil and served as a consultant to the Council for Higher Education Accreditation (CHEA), the Western Association of Schools and Colleges (WASC) and the Council on International Quality Group.
    ‍
    A respected accreditation expert, he has served as a WSCUC peer reviewer and as an international advisor to ANECA (Spain) and ACAP (Madrid). He is a frequent speaker at global conferences and meetings.

     

     

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  • A researcher’s view on using AI to become a better writer

    A researcher’s view on using AI to become a better writer

    Writing can be hard, equal parts heavy lifting and drudgery. No wonder so many students are turning to the time-saving allure of ChatGPT, which can crank out entire papers in seconds. It rescues them from procrastination jams and dreaded all-nighters, magically freeing up more time for other pursuits, like, say … doomscrolling.

    Of course, no one learns to be a better writer when someone else (or some AI bot) is doing the work for them. The question is whether chatbots can morph into decent writing teachers or coaches that students actually want to consult to improve their writing, and not just use for shortcuts.

    Maybe.

    Jennifer Meyer, an assistant professor at the University of Vienna in Austria, has been studying how AI bots can be used to improve student writing for several years. In an interview, she explained why she is cautious about the ability of AI to make us better writers and is still testing how to use the new technology effectively.

    All in the timing 

    Meyer says that just because ChatGPT is available 24/7 doesn’t mean students should consult it at the start of the writing process. Instead, Meyer believes that students would generally learn more if they wrote a first draft on their own. 

    That’s when AI could be most helpful, she thinks. With some prompting, a chatbot could provide immediate writing feedback targeted to each students’ needs. One student might need to practice writing shorter sentences. Another might be struggling with story structure and outlining. AI could theoretically meet an entire classroom’s individual needs faster than a human teacher. 

    Related: Our free weekly newsletter alerts you to what research says about schools and classrooms.

    In Meyer’s experiments, she inserted AI only after the first draft was done as part of the revision process. In a study published in 2024, she randomly assigned 200 German high school students to receive AI feedback after writing a draft of an essay in English. Their revised essays were stronger than those of 250 students who were also told to revise, but didn’t get help from AI. 

    In surveys, those with AI feedback also said they felt more motivated to rewrite than those who didn’t get feedback. That motivation is critical. Often students aren’t in the mood to rewrite, and without revisions, students can’t become better writers.

    Meyer doesn’t consider her experiment proof that AI is a great writing teacher. She didn’t compare it with how student writing improved after human feedback. Her experiment compared only AI feedback with no feedback. 

    Most importantly, one dose of AI writing feedback wasn’t enough to elevate students’ writing skills. On a second, fresh essay topic, the students who had previously received AI feedback didn’t write any better than the students who hadn’t been helped by AI.

    Related: AI writing feedback ‘better than I thought,’ top researcher says

    It’s unclear how many rounds of AI feedback it would take to boost a student’s writing skills more permanently, not just help revise the essay at hand. 

    And Meyer doesn’t know whether a student would want to keep discussing writing with an AI bot over and over again. Maybe students were willing to engage with it in this experiment because it was a novelty, but could soon tire of it. That’s next on Meyer’s research agenda.

    A viral MIT study

    A much smaller MIT study published earlier this year echoes Meyer’s theory. “Your Brain on ChatGPT” went viral because it seemed to say that using ChatGPT to help write an essay made students’ brains less engaged. Researchers found that students who wrote an essay without any online tools had stronger brain connectivity and activity than students who used AI or consulted Google to search for source materials. (Using Google while writing wasn’t nearly as bad for the brain as AI.) 

    Although those results made headlines, there was more to the experiment. The students who initially wrote an essay on their own were later given ChatGPT to help improve their essays. That switch to ChatGPT boosted brain activity, in contrast to what the neuroscientists found during the initial writing process. 

    Related: University students offload critical thinking, other hard work to AI

    These studies add to the evidence that delaying AI a bit, after some initial thinking and drafting, could be a sweet spot in learning. That’s something researchers need to test more. 

    Still, Meyer remains concerned about giving AI tools to very weak writers and to young children who haven’t developed basic writing skills. “This could be a real problem,” said Meyer. “It could be detrimental to use these tools too early.”

    Cheating your way to learning?

    Meyer doesn’t think it’s always a bad idea for students to ask ChatGPT to do the writing for them. 

    Just as young artists learn to paint by copying masterpieces in museums, students might learn to write better by copying good writing. (The late great New Yorker editor John Bennet taught Jill to write this way. He called it “copy work” and he encouraged his journalism students to do it every week by copying longhand the words of legendary writers, not AI.)

    Meyer suggests that students ask ChatGPT to write a sample essay that meets their teacher’s assignment and grading criteria. The next step is key. If students pretend it’s their own piece and submit it, that’s cheating. They’ve also offloaded cognitive work to technology and haven’t learned anything.

    Related: AI essay grading is already as ‘good as an overburdened’ teacher, but researchers say it needs more work

    But the AI essay can be an effective teaching tool, in theory, if students study the arguments, organizational structure, sentence construction and vocabulary before writing a new draft in their own words. Ideally, the next assignment should be better if students have learned through that analysis and internalized the style and techniques of the model essay, Meyer said. 

    “My hypothesis would be as long as there’s cognitive effort with it, as long as there’s a lot of time on task and like critical thinking about the output, then it should be fine,” said Meyer.

    Reconsidering praise

    Everyone likes a compliment. But too much praise can drown learning just as too much water can keep flowers from blooming.  

    ChatGPT has a tendency to pour the praise on thick and often begins with banal flattery, like “Great job!” even when a student’s writing needs a lot of work. In Meyer’s test of whether AI feedback can improve students’ writing, she intentionally told ChatGPT not to start with praise and instead go straight to constructive criticism.

    Her parsimonious approach to praise was inspired by a 2023 writing study about what motivates students to revise. The study found that when teachers started off with general praise, students were left with the false impression that their work was already good enough so they didn’t put in the extra effort to rewrite.

    Related: Asian American students lose more points in an AI essay grading study — but researchers don’t know why

    In Meyer’s experiment, the praise-free feedback was effective in getting students to revise and improve their essays. But she didn’t set up a direct competition between the two approaches — praise-free vs. praise-full — so we don’t know for sure which is more effective when students are interacting with AI.

    Being stingy with praise rubs real teachers the wrong way. After Meyer removed praise from the feedback, teachers told her they wanted to restore it. “They wondered about why the feedback was so negative,” Meyer said. “That’s not how they would do it.”

    Meyer and other researchers may one day solve the puzzle of how to turn AI chatbots into great writing coaches. But whether students will have the willpower or desire to forgo an instantly written essay is another matter. As long as ChatGPT continues to allow students to take the easy way out, it’s human nature to do so. 

    Shirley Liu is a graduate student in education at Northwestern University. Liu reported and wrote this story along with The Hechinger Report’s Jill Barshay.

    Contact staff writer Jill Barshay at 212-678-3595, jillbarshay.35 on Signal, or [email protected].

    This story about using AI to become a better writer was produced by The Hechinger Report, a nonprofit, independent news organization focused on inequality and innovation in education. Sign up for Proof Points and other Hechinger newsletters.

    The Hechinger Report provides in-depth, fact-based, unbiased reporting on education that is free to all readers. But that doesn’t mean it’s free to produce. Our work keeps educators and the public informed about pressing issues at schools and on campuses throughout the country. We tell the whole story, even when the details are inconvenient. Help us keep doing that.

    Join us today.

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  • Engaging policy review to smooth lumpy futures into transformative higher education

    Engaging policy review to smooth lumpy futures into transformative higher education

    Hamish Coates, Ellen Hazelkorn, Hans de Wit, Tessa Delaquil, and Angel Calderon

    Hans de Wit, Ellen Hazelkorn and Hamish Coates are editors and Tessa DeLaquil is associate editor of Policy Reviews in Higher Education. Angel Calderon is a member of the PRiHE Editorial Board. This blog is based on their editorial for issue 2, 2025.

    It often feels like there is lots more ranting and moaning than imagining and evidencing around higher education these days. With excellent policy research, it does not have to be this way.

    The immediate post-millennium era was arguably a golden age for universities, with huge interest in massification, investment, especially in research, and institutional autonomy. But the global financial crisis followed a decade later by global pandemic shocked higher education into different worlds. Most countries still promulgate objectives for a sustainable and cost-efficient, equitable and accessible, high quality education system as the basis for growth. In OECD countries, however, assumptions that massification would on its own provide opportunities for everyone with mechanisms for social inclusion and social mobility are being heavily questioned. In developing and emerging economies, the challenge is meeting demand and being able to absorb graduates. Yet, too many countries and research-focused universities keep chasing ‘quick prestige’, leaving others to put up with disproportionately lower funding, as well as poorer facilities, resources and opportunities.

    Wealth and opportunity inequalities are increasingly greater within rather than between countries. At the same time, questions about educational outcomes such as employability, skills gaps and skills mismatches and over-qualification which have been long ignored by academic communities as irrelevant, are gaining public and policy traction. Governments and industries document the shift away from credentials towards greater focus on competencies – what people can do with what they know – and alternative accreditation processes.

    A few large countries are in the foothills of a demographic cliff, while others are (currently) privileged by demand. Traditional public systems in many countries face an identity crisis and appear too sluggish to grasp new opportunities. Parts of the private subsector are progressively active and more responsive to the needs of diverse and older learners and to competency-based learning, micro-credentials and other forms of just-in-time learning. Accordingly, the private sector is the fastest growing segment of postsecondary education worldwide.

    Countries vary considerably in their ability to cover costs associated with policy objectives due to revenue challenges and competitive demands elsewhere within society and the economy, alongside student and public unease about cost. Certain systems promote a laissez-faire or marketised approach whereby individual colleges and institutions (public and private) pursue their own agendas, while others grasp at opportunities for a more strategic state-led approach. Countries are beginning to examine the opportunities of a more joined-up post-secondary tertiary system (Hazelkorn, 2025). As Piketty has written, “it is access to skills and diffusion of knowledge that allow inequality to be reduced both within countries and at the international level” (2020: 534). But funding a mass system is very different from one catering to a small minority especially at a time when geopolitical/geoeconomic power shifts reshape the global landscape.

    Deglobalisation and populist nationalism are shaking these issues out differently around the world. In many countries, these tensions are contributing to a growing sense of people and communities being left behind, and to social unrest. The dominance of information technology over universities, challenging the value of graduates for entry-level work and of faculty, will spur heightened questioning of the value of higher education (Coates, 2017; The Guardian, 2025; Roose, 2025). While others look on in disbelief, there is a sense that this may not be a problem for higher education today, though it is likely to be so one day.

    It is too easy to blame governments and other external stakeholders. What role has higher education played itself, and what role can it play into the future? Is the sector, especially the public side, sufficiently strategic, forward-looking and adaptable? What are the implications for the governance of the system and of its many institutions? Or is it wandering unchained in the global wilds? Universities praise themselves as being one of the world’s oldest and most enduring institution, but as Darwin said: “It is not the strongest of the species that survives, nor the most intelligent that survives. It is the one that is the most adaptable to change.”

    Once, such questions may have been ludicrous to provoke at the outset of a Policy Reviews in Higher Education (PRIHE) editorial. Not anymore. Accordingly, in the balance of this editorial we sketch frontier topics which higher education can embrace to drive positive reform, then current journal contributions (Figure 1). We conclude with a call to engage and transform.

    Figure 1: Current and frontier contributions

    Any higher education policy zealot who has read Arnold Lobel’s brilliant treatise on Owl’s strange bumps in the bed (in which the Owl is afraid to go to sleep because of two strange bumps at the bottom of his bed, which are, in fact, his feet) (Lobel, 1982) understands that fear is created by running scared and can be tackled by uncovering and addressing matters in ways that unlock innovation and progress.

    Policy Reviews in Higher Education plays this important role, though to date with fewer endearing drawings. Springing from inspiring intellectual dialogue with a member of the PRIHE Editorial Board and consequently guest author, Angel Calderon, we mark out a handful of narratives to carry forward policy research over the coming decades:

    • Moving beyond academic comfort communities
    • Handling looming demographic shifts and diversity
    • Addressing concerns about academic value
    • Creatively unpacking university clusterings and characteristics
    • Leaders who lead in smart ways.

    Higher education researchers must explore how universities and the academics who comprise them can move beyond comfort communities. This means finding ways to move beyond conservative research literatures and straightjacketing bibliometrics, beyond discipline and collegial communities, beyond the academic treadmill, beyond the subsector itself, and beyond naval-gazing research. A doctorate followed by decades toiling in the same institution is no prudent recipe for forging broader cognitive or tangible engagement with enterprise and industry (public and private) and the broader world. How can career trajectories be redefined to evoke and even provoke experimentation, fertilisation, and broader contribution?

    Policy researchers must find productive ways for helping universities handle looming demographic shifts. The Asian investment in higher education which has fuelled the last thirty years will plateau and in major instances decline. Smart countries and universities are already looking beyond increasingly risky ‘foreign and school-leaver markets’ at reconfigured alignments with career-inspiring work and adult life. As yet, however, few if any countries have policy and associated regulation or funding to spur new ventures and directions. Beyond the sensible need for regional or perhaps global ‘harmonisation’, what is the scope for more imaginative forward-thinking about the sort of institutional reconfigurations needed to deliver for societies in 2050? Also, universities continue to see international students as an alternative for demographic declines as well as for income generation, adopting imperialist approaches to new markets rather than anticipating global and local shifts. Internationalisation is still seen as an income source based on mobility flows, instead of as a possible change agent for innovation in education, research and service to society.

    Genuine political concerns about academic quality and value are unlikely to be assuaged by fluffing up the fame of elite researchers who typically have little to do with students or voting communities. Graduate outcomes and relevance are some of the most pressing challenges for all governments pushing people to question the value of higher education and ensure it translates into good jobs. Broadening rankings to include topics like sustainability, while useful, misses the more substantial need to focus on local engagement rather than global striving. It is folly to think that all the ~88,000 higher education institutions (UNESCO, 2022: 12) should aspire to look the same. Pursuit of ‘world-class’ sameness is no substitute for critical research and delivery of more robust and compelling public information on value, quality of educational delivery and outcomes, and at the same time nuanced differentiation of the difference each and every institution can make. And arguably rankings bear increasing responsibility for distorting funding allocations and institutional/government priorities across many post-secondary systems.

    Higher education sector growth in recent decades has spawned exciting, misunderstood and very important institutional and national configurations. There is an urgent need to creatively unpack university clusterings. Far too much time and money has been invested in studying groups characterised by bibliometric performance. More interestingly, there are university-defined groups, ranging from ‘presidents’ dinner clubs’ to disciplinary groups of nationally aligned associations. There are broader political, cultural and religious associations. There are groups connected through graduate or professional diasporas, or research connections. There is an emergent clustering of associations shaped by geopolitical/geoeconomic and national security imperatives. Ownership and tax-status has long been a means of shuffling universities into groups. What novel patterns and projections can be revealed?

    Leading universities and the sector in smart ways will be imperative to ensuring the sector’s promise does not demise. Finding effective leaders is an obvious necessary step, which surprisingly little research has clarified. Cultivating and developing leaders is an obvious next step, though it is tackled in so many perplexing ways. Diversity is important, of course, including in intellectual as well as manifest characteristics. Assuring value and delivery is paramount, with increasing suspicions but to date far too little warrant is given to importing governance techniques from other sectors. Strengthening institutional governance and management is required to ensure that the right leaders are appointed and that they have the capacity and capability to deal with more frequent and overlapping crises and conflicting externalities in uncertain circumstances. There should be willingness to find new ways to govern tertiary education sectors more robustly considering turbulence and increased uncertainty and the level of emergent discord between the public and universities. No doubt policy governance can be tricky, but it needs to be more strategic and forward thinking, willing to take innovative steps to ensure the education system meets the needs of all learners and society. Governance systems were designed based on periods of relative stability and the occasional minor disturbance. What can be done, for instance, to build more resilient leadership for public and private vocational and higher education, encouraging active engagement with each other and their communities beyond the campus? Is there renewed scope to refresh ‘old public management’?

    With the intent of curating even more purposeful contributions, PRIHErecently launched a call for experts around the world to curate cognate collections on a high-impact policy contributions. These contributions which relate to hot topics in higher education policy seek to engage a group of scholars around important themes, and work with the journal and related networks to convene hybrid global seminars and deliver substantial insights on consequential frontier issues. PRIHE’s Editorial Board and Editors have spotlighted six shaping themes which raise questions, insights and issues to be addressed by policy, drawing on experiences from around the world. These include:

    • Proving contributions: Restoring public trust in higher education and universities
    • Emerging formations: Transnational, online and private higher education, regulation, ethics
    • Geopolitical upheavals: Collaboration, sovereignty, nationalism, deregulation
    • Global challenges: Sustaining autonomy, academic freedom, purposeful research, independence
    • Lifelong learning: Valuing higher learning and skills across the lifespan, and
    • Valuing education: Raising the profile of large-scale teaching and learning.

    Higher education in many if not most countries is confronting strong headwinds and needs strident thinking and reform rather than rent-seeking complacency. Carving out intellectual architectures to stimulate dialogue from disorder creates tailwinds for the tough work then required to create and promulgate the evidence which may sway policy and reform practice. In this editorial we have advanced a handful of non-ignorable developments as a guide for authorship, deliberation, and reforming practice.

    Reference: Hazelkorn, E (2025) ‘Building a Unified Tertiary Education System. Trends and Propositions to Provoke Discussion, Trending Topics’ New Directions for Community Colleges  Forthcoming.

    Professor Ellen Hazelkorn is Joint Managing Partner, BH Associates. She is Professor Emeritus, Technological University Dublin.

    Hamish Coates is professor of public policy, director of the Higher Education Futures Lab, and global tertiary education expert.

    Hans de Wit is Professor Emeritus and Distinguished Fellow of the Boston College Center for International Higher Education, Senior Fellow of the international Association of Universities.

    Tessa DeLaquil is postdoctoral research fellow at the School of Education at University College Dublin.

    Angel Calderon is Director of Strategic Insights at RMIT University and expert on global tertiary education.

    Author: SRHE News Blog

    An international learned society, concerned with supporting research and researchers into Higher Education

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  • How Small College Presidents Are Leading Through Uncertainty – Edu Alliance Journal

    How Small College Presidents Are Leading Through Uncertainty – Edu Alliance Journal

    Insights from three post-COVID presidents on enrollment, financial sustainability, and strategic innovation

    September 3, 2025, by Dean Hoke: Small colleges across America face an unprecedented convergence of challenges—demographic shifts, federal policy changes, evolving student expectations, and the lingering effects of COVID-19. In an August 27th Small College America webinar hosted by Dean Hoke and Kent Barnds, three presidents shared how they are navigating these pressures with fresh strategies and resilient leadership: Dr. Anita Gustafson of Presbyterian College, Dr. Andrea Talentino of Augustana College, and Dr. Tarek Sobh of Lawrence Technological University.

    Their conversation revealed that while the obstacles are significant, thoughtful leadership and adaptive strategies can position small colleges to not just survive but thrive.

    The Enrollment and Financial Sustainability Imperative

    Finding Opportunity in Transfers

    For Presbyterian College, located in growing South Carolina, President Gustafson has found opportunity amid challenge. “About 60% of our students come from South Carolina, and the state is growing, which helps us,” she noted. However, rather than relying solely on traditional recruitment, the college has pivoted to focus on transfer students—a population they hadn’t previously targeted.

    This strategic shift required significant cultural change. “We have very robust general education requirements, and we are working with our faculty to be more transfer-friendly,” Gustafson explained. The result has been a notable enrollment bump, demonstrating how institutional flexibility can open new pathways to growth.

    The Four R’s Framework

    At Augustana College in Illinois—a state that isn’t growing—President Talentino has developed what she calls the “four R’s” approach: recruitment, retention, revenue, and results. This framework drives their strategic planning and helps the entire campus community understand how their work connects to institutional sustainability.

    “We budget actually 11 years out,” Talentino shared, acknowledging that “it’s a little bit like the weather—once you get past day three or four, it could rain when it’s supposed to be sunny.” This long-term perspective allows the college to anticipate challenges and make gradual adjustments rather than reactive cuts.

    Both presidents emphasize conservative budgeting practices. As Gustafson put it: “When we build our budget, we build it on conservative numbers so that we’re not trying to overextend our budget. I think that’s really key to sustainability—making sure you’re being realistic.”

    Confronting Federal Policy and International Student Challenges

    The STEM Advantage and Vulnerability

    Lawrence Technological University’s focus on STEM education has provided both advantages and vulnerabilities in the current environment. President Sobh noted that domestic demand for technologically trained professionals has driven significant interest in their programs. “Our programming, given the surge and the need for technological education, has been serving us well from a domestic growth point of view,” he explained.

    However, like many engineering-focused institutions, Lawrence Tech has experienced a decline in international student enrollment. Sobh emphasized that this challenge extends beyond individual institutions: “The same statement would probably be true of every single one of the universities in the country that is home to a college of engineering.”

    International Student Success Stories

    Despite broader challenges, Augustana College achieved remarkable success with international student recruitment. President Talentino reported that they expect to bring in close to 85% of their original international student goal, “probably one of the few places in the country where we’re going to come that close.”

    This success resulted from intensive, hands-on communication and their focus on undergraduate rather than graduate international students, who faced fewer visa complications. About 20% of Augustana’s student body consists of international students, making this achievement particularly significant for their financial sustainability.

    Managing Financial Aid Changes

    The recent changes to federal financial aid programs have created additional complexity. Talentino noted that Augustana has some protection through a generous alumnus who funds a program meeting 100% of the needs of high-achieving, high-need students. However, she acknowledged ongoing challenges: “There’s a lot of folks in the middle where parent loans are being squeezed and caps on borrowing are being squeezed.”

    Strategic Technology Investment and AI Integration

    The Liberal Arts Approach to AI

    President Gustafson acknowledged the challenge of staying current with AI developments at a liberal arts institution. Presbyterian College has taken a pragmatic approach, partnering with external agencies for micro-credentialing programs that will eventually extend to alumni.

    “Our graduates need to understand AI. They need to know how to use it in order to be competitive in the job market,” Gustafson emphasized. The college has also established a technology committee with campus-wide representation to develop long-term budgeting strategies for technology infrastructure.

    AI as an Institutional Efficiency Tool

    At Lawrence Tech, President Sobh described AI integration as both natural and transformative. Beyond curriculum integration, the university has embraced AI for business processes. “Our marketing, branding, and public relations departments are using AI for the development of marketing campaigns, which is 100 times more efficient, faster, cheaper, and more productive than not using AI,” he noted.

    This efficiency extends across departments, from budget management to communications, though Sobh acknowledged that implementation remains “work in progress” for non-academic staff who need training and support.

    Evolving Student Experience and Support

    Becoming “Student Ready”

    President Talentino introduced the concept of institutions becoming “student ready” rather than expecting students to be “college ready.” This perspective shift has driven comprehensive changes at Augustana, from streamlining onboarding processes to reconsidering when and how students want to engage with services.

    “We can’t take things that we used to take for granted,” Talentino observed, noting that students today have different expectations and needs than previous generations. The college has revamped peer mentor programs, developed success teams for every student, and created specialized support centers like their new STEM center.

    Supporting First-Generation Students

    Presbyterian College’s focus on first-generation students—about one-third of its population—has led to innovative programming. Their “PresbyFirst Plus” program brings first-gen students to campus two days early and has earned recognition as a “first-gen forward network champion.”

    This targeted support reflects broader changes in student demographics. As Gustafson noted: “Students of today don’t have the reading skills and the math skills that previous generations have had.” This reality has required faculty to adapt their approaches, sometimes focusing on foundational skills before advancing to advanced content.

    Bold Strategic Moves

    Creating New Academic Pathways

    Lawrence Tech’s establishment of a fifth college—the College of Health Sciences—represents a significant strategic pivot for the 95-year-old institution. “It was quite a bold move to establish a new college 50 years or so after the last one had been established,” President Sobh noted.

    This expansion into health sciences aligns with the growing demand for technologically trained healthcare professionals. The college now offers programs in nursing, physician assistant studies, and cardiovascular perfusion, and more programs are planned.

    Community Development as Institutional Strategy

    Perhaps the most innovative approach comes from Augustana College’s creation of a community development corporation (CDC). President Talentino explained that the condition of the surrounding neighborhood had become a recruiting challenge, with prospective students and families expressing concerns about the area.

    Rather than simply hoping for external improvement, Augustana committed to an active partnership with the city of Rock Island. The CDC purchases and renovates properties to create mixed-use developments with retail on the first floor and housing above. “We really committed to putting our money where our mouth is,” Talentino said.

    This initiative aligns with Lutheran principles of service to neighbor while addressing a practical institutional need. The city has become an enthusiastic partner, and the project has energized both campus and community.

    Leadership Principles for Uncertain Times

    Transparency and Partnership

    President Gustafson’s leadership philosophy centers on transparency and symbiotic relationships. Her first-year theme, “Symbiosis—stronger together,” emphasized that the academic community functions best when operating collaboratively rather than in silos.

    Her second-year pivot to “don’t panic, navigate”—borrowed from the National Association of Independent Colleges and Universities—has helped the leadership team manage multiple simultaneous challenges. This approach emphasizes thoughtful response over reactive decision-making.

    Cultural Understanding and Patience

    President Sobh, who transitioned from provost to president at the same institution, emphasized the importance of cultural understanding. Despite the temptation to implement changes quickly, he spent his first semester meeting with every colleague on campus—”literally hundreds” of people—to understand institutional culture and aspirations.

    “The tendency of leaders to effect changes immediately is, in my opinion, the wrong decision,” Sobh reflected. “Waiting and listening to the culture of the institution, understanding the aspiration and history, and how my own interests can be integrated into that vision is absolutely worthwhile.”

    Institutional vs. Individual Focus

    President Talentino identified a key leadership challenge: helping people understand institutional needs beyond their individual or departmental perspectives. She noted that this represents one of her biggest adjustments from faculty and provost roles to the presidency.

    “Focus on self and focus on own department rather than institutional-wide awareness was a little bit of a surprise to me,” she admitted, “but I guess that’s what makes it challenging and never boring.”

    The Value Proposition Message

    All three presidents emphasized the importance of clearly articulating their institutions’ value propositions to various constituencies. President Sobh stressed the power of concrete outcomes: “Being able to say 97% of my students continue on and are employed at this level and they are guaranteed a job and 85% live locally—that’s an incredibly powerful statement.”

    President Gustafson focused on framing liberal arts education in terms of workforce development and democratic leadership: “All of us are important contributors to workforce development. If we can shape our message around workforce development, economic development, and providing leaders for a democratic society, that’s very helpful.”

    Looking Forward

    These three presidents demonstrate that successful leadership during uncertain times requires a combination of strategic thinking, cultural sensitivity, and adaptive capacity. Their approaches vary based on institutional type and regional context, but common themes emerge: the importance of transparency, the need for long-term planning with short-term flexibility, and the value of viewing challenges as opportunities for innovation.

    As small colleges continue to navigate demographic shifts, policy changes, and evolving student needs, these leadership insights offer practical guidance for presidents, boards, and stakeholders committed to the distinctive mission of small college education.

    The conversation reveals that while the challenges facing small colleges are significant, innovative leadership and strategic adaptation can position these institutions not just to survive, but to thrive in serving their communities and students.

    The complete webinar is available on the Small College America YouTube Channel at https://youtu.be/ya1FBu9eS5Q, and the audio podcast can be accessed at https://smallcollegeamerica.transistor.fm/19

    Small College America is a podcast series that presents critical discussions at the forefront by interviewing small college higher education leaders, policy experts, and innovators. The podcast will delve into the evolving role of small colleges, their economic impact, innovative strategies for sustainability, and how they can continue to provide a highly personalized educational experience. The series is co-hosted by Dean Hoke and Kent Barnds.

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  • College president fears that federal education cuts will derail the promise of student parents, student military veterans and first-gen students

    College president fears that federal education cuts will derail the promise of student parents, student military veterans and first-gen students

    As a college president, I see the promise of higher education fulfilled every day. Many students at my institution, Whittier College, are the first in their families to attend a university. Some are parents or military veterans who have already served in the workforce and are returning to school to gain new skills, widen their perspectives and improve their job prospects.  

    These students are the future of our communities. We will rely on them to fill critical roles in health care, education, science, entrepreneurship and public service. They are also the students who stand to lose the most under the proposed fiscal year 2026 federal budget, and those who were already bracing for impact from the “One Big Beautiful Bill” cuts, including to the health care coverage many of them count on. 

    The drive with which these extraordinary students — both traditionally college-aged and older — pursue their degrees, often while juggling caregiving commitments or other responsibilities, never fails to inspire me.  

    Related: Interested in innovations in higher education? Subscribe to our free biweekly higher education newsletter. 

    We do not yet know the precise contours of the spending provisions Congress will consider once funding from a continuing resolution expires at the end of September. Yet we expect they will take their cues from the president’s proposed budget, which slashes support for students and parents and especially hammers those already struggling to improve their lives by earning a college degree, with cuts to education, health and housing that could take effect as early as October 1.  

    That budget would mean lowering the maximum Pell Grant award from $7,395 to $5,710, reversing a decade of progress. For the nearly half of Whittier students who received Pell Grants last year, this rollback would profoundly jeopardize their chances of finishing school. 

    So would the proposal to severely restrict Federal Work-Study, which supports a third of Whittier students according to our most recent internal analysis, and to eliminate the Supplemental Educational Opportunity Grant, which more than 16 percent of our student body relies upon. In addition, this budget would impose a cap on Direct PLUS Loans for Parents, which would impact roughly 60 percent of our parent borrowers. It would also do away with the Direct PLUS Loans for Graduates program.  

    These programs are lifelines, not just for our students but for students all across the country. They fuel social mobility and prosperity by making education a force for advancement through personal work ethic rather than a way to rack up debt. 

    If enacted, these proposed cuts would gut the support system that has enabled millions of low-income students to earn a college degree.  

    Higher education is a bridge. To cross it and achieve their full potential, students from all walks of life must have access to the support and resources colleges provide, whether through partnerships with local high schools or with professional gateway programs in engineering, accounting, business, nursing, physical therapy and more. Yet, to access these invaluable programs, they must be enrolled. How will they reach such heights if they suddenly can’t afford to advance their studies? 

    The harm I’ve described doesn’t stop with cuts to financial aid, loans and services. Proposed reductions also target research funding for NASA, NIH and the National Science Foundation. One frozen NASA grant has already led to the loss of paid student research fellowships at Whittier, a setback not just in dollars but in momentum for students building real-world skills, networks and résumés.  

    These research opportunities often enable talented first-generation students to connect their classroom learning to career pathways, opening the door to graduate school, lab technician roles and futures in STEM fields. We’ve seen how federal funding has supported student projects in everything from climate data analysis to environmental health.  

    Stripping away support for hands-on research undermines the federal government’s own calls for colleges like ours to better prepare students for the workforce by dismantling the very mechanisms that make such preparation possible. 

    Related: These federal programs help low-income students get to and through college. Trump wants to pull the funding 

    It’s particularly disheartening that these changes will disproportionately hurt those students who are working the hardest to achieve their objectives, who have done everything right and have the most to lose from this lack of investment in the future.  

    The preservation and strengthening of Pell, Work-Study, Supplemental Educational Opportunity grants and federal loan programs is not a partisan issue. It is a moral and economic imperative for a nation that has long been proud to be a land of opportunity.  

    Let’s build a system for strivers that opens doors instead of slamming them shut.  

    Let’s recommit to higher education as a public good. Today’s students are willing to work hard to deserve our continuing belief in them.  

    Kristine E. Dillon is the president of Whittier College in California. 

    Contact the opinion editor at [email protected]. 

    This story about education cuts was produced by The Hechinger Report, a nonprofit, independent news organization focused on inequality and innovation in education. Sign up for Hechinger’s weekly newsletter. 

    The Hechinger Report provides in-depth, fact-based, unbiased reporting on education that is free to all readers. But that doesn’t mean it’s free to produce. Our work keeps educators and the public informed about pressing issues at schools and on campuses throughout the country. We tell the whole story, even when the details are inconvenient. Help us keep doing that.

    Join us today.

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  • A largely invisible role of international students: Fueling the innovation economy

    A largely invisible role of international students: Fueling the innovation economy

    PITTSBURGH — Saisri Akondi had already started a company in her native India when she came to Carnegie Mellon University to get a master’s degree in biomedical engineering, business and design.

    Before she graduated, she had co-founded another: D.Sole, for which Akondi, who is 28, used the skills she’d learned to create a high-tech insole that can help detect foot complications from diabetes, which results in 6.8 million amputations a year.

    D.Sole is among technology companies in Pittsburgh that collectively employ a quarter of the local workforce at wages much higher than those in the city’s traditional steel and other metals industries. That’s according to the business development nonprofit the Pittsburgh Technology Council, which says these companies pay out an annual $27.5 billion in salaries alone.

    A “significant portion” of Pittsburgh’s transformation into a tech hub has been driven by international students like Akondi, said Sean Luther, head of InnovatePGH, a coalition of civic groups and government agencies promoting innovation businesses.

    The Pittsburgh Innovation District along Forbes Avenue in Pittsburgh’s Oakland section, near the campuses of the University of Pittsburgh and Carnegie Mellon University. Credit: Nancy Andrews for The Hechinger Report

    “Next Happens Here,” reads the sign above the entrance to the co-working space where Luther works and technology companies are incubated, in an area near Carnegie Mellon and the University of Pittsburgh dubbed the Pittsburgh Innovation District. The neighborhood is filled with people of various ethnicities speaking a variety of languages over lunch and coffee.

    What might happen next to the international students and graduates who have helped fuel this tech economy has become an anxiety-inducing subject of those conversations, as the second presidential administration of Donald Trump brings visa crackdowns, funding cuts and other attacks on higher education — including here, in a state that voted for Trump.

    Related: Interested in innovations in higher education? Subscribe to our free biweekly higher education newsletter.

    Inside the bubble of the universities and the tech sector, “there’s so much support you get,” Akondi observed, in a gleaming conference room at Carnegie Mellon. “But there still is a part of the population that asks, ‘What are you doing here?’ ”

    Much of the ongoing conversation about international students has focused on undergraduates and their importance to university revenues and enrollment. Many of these students — especially in graduate schools — fill a less visible role in the economy, however. They conduct research that can lead to commercial applications, have skills employers need and start a surprising number of their own companies in the United States.

    Sean Luther, head of InnovatePGH, at one of the organization’s co-working spaces. One reason tech companies have come to Pittsburgh “is because of those non-native-born workers,” Luther says. Credit: Nancy Andrews for The Hechinger Report

    “The high-tech engineering and computer science activities that are central to regional economic development today are hugely dependent on these students,” said Mark Muro, a senior fellow at the Brookings Institution who studies technology and innovation. “If you go into a lab, it will be full of non-American people doing the crucial research work that leads to intellectual property, technology partnerships and startups.”

    Some 143 U.S. companies valued at $1 billion or more were started by people who came to the country as international students, according to the National Foundation for American Policy, a nonprofit that conducts research on immigration and trade. These companies have an average of 860 employees each and include SpaceX, founded by Elon Musk, who was born in South Africa and graduated from the University of Pennsylvania.

    Whether or not they invent new products or found businesses of their own, international graduates are “a vital source” of workers for U.S.-based tech companies, the National Science Foundation reported last year in an annual survey on the state of American science and engineering. 

    Dave Mawhinney, founding executive director of the Swartz Center for Entrepreneurship at Carnegie Mellon University, with Saisri Akondi, an international graduate and co-founder of the startup D.Sole. “There still is a part of the population that asks, ‘What are you doing here?’ ” says Akondi. Credit: Nancy Andrews for The Hechinger Report

    It’s supply and demand, said Dave Mawhinney, a professor of entrepreneurship at Carnegie Mellon and founding executive director of its Swartz Center for Entrepreneurship, which helps many of that school’s students do research that can lead to products and startups. “And the demand for people with those skills exceeds the supply.”

    States with the most international students

    California: 140,858

    New York: 135,813

    Texas: 89,546

    Massachusetts: 82,306

    Illinois: 62,299

    Pennsylvania: 50,514

    Florida: 44,767

    Source: NAFSA: Association of International Educators. Figures are from the 2023-24 academic year, the most recent available.

    Related: So much for saving the planet. Climate careers, and many others, evaporate for class of 2025

    That’s in part because comparatively few Americans are going into fields including science, technology, engineering and math. Even before the pandemic disrupted their educations, only 20 percent of college-bound American high school students were prepared for college-level courses in these subjects. U.S. students scored lower in math than their counterparts in 21 of the 37 participating nations of the Organization for Economic Cooperation and Development on an international assessment test in 2022, the most recent year for which the outcomes are available.

    One result is that international students make up more than a third of master’s and doctoral degree recipients in science and engineering at American universities. Two-thirds of U.S. university graduate students and more than half of workers in AI and AI-related fields are foreign born, according to Georgetown University’s Center for Security and Emerging Technology. 

    “A real point of strength, and a reason our robotics companies especially have been able to grow their head counts, is because of those non-native-born workers,” said Luther, in Pittsburgh. “Those companies are here specifically because of that talent.”

    International students are more than just contributors to this city’s success in tech. “They have been drivers” of it, Mawhinney said, in his workspace overlooking the studio where the iconic children’s television program “Mister Rogers’ Neighborhood” was taped. 

    Jake Mohin, director of solution engineering at a company that uses AI to predict how chemicals will synthesize, uses a co-working space at InnovatePGH in Pittsburgh’s Innovation District. Credit: Nancy Andrews for The Hechinger Report

    “Every year, 3,000 of the smartest people in the world come here, and a large proportion of those are international,” he said of Carnegie Mellon’s graduate students. “Some of them go into the research laboratories and work on new ideas, and some come having ideas already. You have fantastic students who are here to help you build your company or to be entrepreneurs themselves.”

    Boosters of the city’s tech-driven turnaround say what’s been happening in Pittsburgh is largely unappreciated elsewhere. It followed the effective collapse of the steel industry in the 1980s, when unemployment hit 18 percent.

    In 2006, Google opened a small office at Carnegie Mellon to take advantage of the faculty and student expertise in computer science and other fields there and at neighboring higher education institutions; the company later moved to a nearby former Nabisco factory and expanded its Pittsburgh workforce to 800 employees. Apple, software and AI giant SAP and other tech firms followed.

    “It was the talent that brought them here, and so much of that talent is international,” said Audrey Russo, CEO of the Pittsburgh Technology Council. 

    Sixty-one percent of the master’s and doctoral students at Carnegie Mellon come from abroad, according to the university. So do 23 percent of those at Pitt, an analysis of federal data shows.

    Related: International students are rethinking coming to the US. That’s a problem for colleges

    The city has become a world center for self-driving car technology. Uber opened an advanced research center here. The autonomous vehicle company Motional — a joint venture between Hyundai and the auto parts supplier Aptiv — moved in. So did the Ford- and Volkswagen-backed Argo AI, which eventually dissolved, but whose founders went on to create the Pittsburgh-based self-driving truck developer Stack AV. The Ford subsidiary Latitude AI and the autonomous flight company Near Earth Autonomy also are headquartered in Pittsburgh.

    Among other tech firms with homes here: Duolingo, which has 830 employees and is worth an estimated $22 billion. It was co-founded by a professor at Carnegie Mellon and a graduate of the university who both came to the United States as international students, from Guatemala and Switzerland, respectively.

    InnovatePGH tracks 654 startups that are smaller than those big conglomerates but together employ an estimated 25,000 workers. Unemployment in Pittsburgh (3.5 percent in April) is below the national average (3.9 percent). Now Pitt and others are developing Hazelwood Green, which includes a former steel mill that closed in 1999, into a new district housing life sciences, robotics and other technology companies. 

    In a series of webinars about starting businesses, offered jointly to students at Pitt and Carnegie Mellon, the most popular installment is about how to found a startup on a student visa, said Rhonda Schuldt, director of Pitt’s Big Idea Center, in a storefront on Forbes Avenue in the Innovation District.

    One of the co-working spaces operated by InnovatePHG in the Pittsburgh Innovation District. Credit: Nancy Andrews for The Hechinger Report

    Some international undergraduates continue into graduate school or take jobs with companies that sponsor them so they can keep working on their ideas, Schuldt said.

    “They want to stay in Pittsburgh and build businesses here,” she said.

    There are clear worries that this momentum could come to a halt if the supply of international students continues a slowdown that began even before the new Trump term, thanks to visa processing delays and competition from other countries. 

    The number of international graduate students dropped in the fall by 2 percent, before the presidential election, according to the Institute of International Education. Further declines are expected following the government’s pause on student visa interviews, publicity surrounding visa revocations and arrests and cuts to federal research funding.

    Rhonda Schuldt, director of the Big Idea Center at the University of Pittsburgh. International students “want to stay in Pittsburgh and build businesses here,” Schuldt says. Credit: Nancy Andrews for The Hechinger Report

    It’s too early to know what will happen this fall. But D. Sole co-founder Saisri Akondi has heard from friends who planned to come to the United States that they can’t get visas. “Most of these students wanted to start companies,” she said. 

    “I would be lying if I said nothing has changed,” said Akondi, who has been accepted into a master’s degree program in business administration at the Stanford University Graduate School of Business under her existing student visa, though she said her company will stay in Pittsburgh. “The fear has increased.”

    Related: Colleges partnered with an EV battery factory to train students and ignite the economy. Trump’s clean energy war complicates their plans

    This could affect whether tech companies continue to come to Pittsburgh, said Russo, at least unless and until more Americans are better prepared for and recruited into tech-related graduate programs. That’s something universities have not yet begun to do, since the unanticipated threat to their international students erupted only in March, and that would likely take years.

    Audrey Russo, CEO of the Pittsburgh Technology Council. If the number of international students declines, “Who’s going to do the research? Who’s going to be in these teams?” she asks. Credit: Nancy Andrews for The Hechinger Report

    “Who’s going to do the research? Who’s going to be in these teams?” asked Russo. “We’re hurting ourselves deeply.”

    The impact could transcend the research and development ecosystem. “I think we’ll see almost immediate ramifications in Pittsburgh in terms of higher-skilled, higher-wage companies hiring here,” said Sean Luther, at InnovatePGH. “And that affects the grocery shops, the barbershops, the real estate.”

    There are other, more nuanced impacts. 

    Mike Madden, left, vice president of InnovatePGH and director of the Pittsburgh Innovation District, talks with University of Pittsburgh graduate student Jayden Serenari in one of InnovatePGH’s co-working spaces. Credit: Nancy Andrews for The Hechinger Report

    “Whether we like it or not, it’s a global world. It’s a global economy. The problems that these students want to solve are global problems,” Schuldt said. “And one of the things that is really important in solving the world’s problems is to have a robust mix of countries, of cultures — that opportunity to learn how others see the world. That is one of the most valuable things students tell us they get here.”

    Pittsburgh is a prime example of a place whose economy is vulnerable to a decline in the number of international students, said Brookings’ Muro. But it’s not unique.

    “These scholars become entrepreneurs. They’re adding to the U.S. economy new ideas and new companies,” he said. Without them, “the economy would be smaller. Research wouldn’t get done. Journal articles wouldn’t be written. Patents wouldn’t be filed. Fewer startups would occur.”

    The United States, said Muro, “has cleaned up by being the absolute central place for this. The system has been incredibly beneficial to the United States. The hottest technologies are inordinately reliant on these excellent minds from around the world. And their being here is critical to American leadership.”

    Contact writer Jon Marcus at 212-678-7556, [email protected] or jpm.82 on Signal.

    This story about international students was produced by The Hechinger Report, a nonprofit, independent news organization focused on inequality and innovation in education. Sign up for our higher education newsletter. Listen to our higher education podcast.

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