Category: Interviews

  • LinkedIn for PhDs with Dr. Gertrude Nonterah of The Bold PhD

    LinkedIn for PhDs with Dr. Gertrude Nonterah of The Bold PhD

    I’m anxious about how to start posting on LinkedIn. Or, I’ve never posted on LinkedIn before. Is this you?

    Meet my featured interview guest, Dr. Gertrude Nonterah. She’s a LinkedIn expert, and host of The Bold PhD YouTube channel. This interview focuses on LinkedIn for PhDs and how opening up about Gertrude’s struggle finding a job with a PhD invited opportunity.

    I’m Jennifer van Alstyne. Welcome to The Social Academic blog, podcast, and YouTube channel. I empower professors to feel confident when showing up online. Help more people know your name and your research when you build an online presence that works for you.

    In this interview:

    Meet Dr. Gertrude Nonterah

    Jennifer: Hello, everyone. I am Jennifer van Alstyne and welcome to The Social Academic. I’m so excited to talk with you today about LinkedIn because my special featured interview guest, Dr. Gertrude Nonterah is amazing at LinkedIn. I mean literally the person that I recommend if you’re new to LinkedIn and you need to go follow someone to figure out what they’re doing and what’s working well. She’s the person.

    Gertrude, Gee, I’m so excited for you to be here with me today. Would you mind introducing yourself to everyone?

    Gertrude: Absolutely. Thank you. First of all, I want to say thank you, Jennifer, for inviting me for this show. I’ve known about your show for about two years now. And so just being here is such a privilege. I’m Gertrude Nonterah. You can call me Gee, because sometimes people would struggle to say Gertrude.

    Let me start with The Bold PhD. Essentially, I finished my PhD in 2015. When I finished, I went straight into a postdoc. During this postdoc, I realized that income was low. I live in California. I started a side business. I started doing that and then somewhere along the line I lost my job as a postdoc.

    When I lost my job as a postdoc, I thought it would take me a couple of months and then I’d find a new job. But instead it took a year and a half to find a new job because nothing I was doing was working. I was applying to jobs within academia, jobs outside academia. I was even applying for second postdocs. And nothing was opening up.

    The job ended in May of 2018 because of funding cuts or funding running out. I didn’t get another role until I was offered the role in December of 2019. So I wouldn’t start another role until 2020. That 18-month period was such a growing time, a difficult time. When I landed that faculty position, and later when I moved on into medical communications, I really wanted to chat about the emotions around you know being a jobless PhD.

    Right? You’ve been told to go to school. You’ve been told to get all this education. And yet you’re applying for jobs and nothing is working, right? How do you navigate that?

    Once I began to talk about that, and especially on LinkedIn, people began to resonate. And people would reach out to me and say, “I’m going through the exact same thing.” Like, “I can’t believe that this is happening to me.”

    Gertrude: That’s how The Bold PhD was then born. I realized that there was a need for people to kind of talk about that. It’s sort of like a shameful topic to say that you have all this education and you don’t have a job. Right? I mean what did you do wrong? And so as I began to talk about I began to build that community. And it’s just taken off from there.

    Jennifer: Oh, I love that so much. What I love the most is that you said that you really wanted to talk about the emotions that you had experienced, that other people might be going through now. My fiancé went through that. Many of my friends went through that same experience of joblessness as a PhD. And really struggling to communicate what you need and also your emotions about everything. Because certainly they felt embarrassed. They felt alone. They felt isolated.

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    A conversation that needs to be talked about: leaving academia

    Jennifer: I love that emotions was something that really inspired you to start talking about that. What was it like to be open about that and have so many people resonate with it and respond?

    Gertrude: Yes. When I started talking about this and especially when I started talking about transitioning from academia into industry, and also the emotional side of it…People have been transitioning from academia to industry for a really long time. Right? That’s not the new thing.

    The thing that I brought to it was actually talking about the mental state. Your mental state, and the emotions, and the financials. What people don’t usually talk about: the kind of difficulty they go through when they have financial stress.

    People began to direct message [DM] me. People left comments. At first it was a little overwhelming because I didn’t know it was going to open the floodgates of like people…Literally, I would receive maybe a hundred comments on a post. Or, maybe one day I would get like 20 different DMs of people asking me questions: “Well how did you do this?” “How did you navigate that?”

    In the beginning it was kind of overwhelming. But now I’ve realized that this was something that needed to be talked about. I’m glad that I started that conversation. Maybe I didn’t start the conversation, but I was bold enough, hence the name The Bold PhD, to begin actually talking about it. And putting myself out there.

    The thing is, when you do that you’re also vulnerable. Right? I am quite a private person. I’m an introvert. There are lots of things I keep to myself. But I think that there are certain things that if nobody ever talks about, it never gets talked about, and people continue to suffer in silence. I didn’t want that to continue.

    Gertrude: I wanted people to realize there are people that will finish a PhD and will not find a job. And yes, you will go through some days where you’re crying, and you’re weepy, and you’re upset. And yes, I went through this. It’s not fun to put yourself out there and say you were good. Because there are also people like I know from my childhood and from my days back in school who follow me, and you know they’re gonna see that. Like you don’t always want people from home to see that, but they’re people that see that.

    But I realize that 1. a lot of people don’t care as much as you think they care. Right?

    Jennifer and Gertrude laugh.

    And 2. the people that care actually resonate with that message. And they need your help. And they will seek out your help.

    So that’s how it’s been. I was afraid at first, but you know, I realized there was something that needed to be talked about.

    Jennifer: That’s so powerful. And you did start that conversation for all those people who are reaching out to you for the first time. It’s probably the first time anyone invited a conversation for them. I really am so impressed with your ability not just to be open about yourself, but to respond and actually engage with people who have questions about it.

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    At first, I wasn’t a LinkedIn person

    A black woman holds an open laptop on her lap. On the laptop is Dr. Gertrude Nonterah's LinkedIn profile.

    Jennifer: LinkedIn sounds like it was so important for you. LinkedIn sounds like where you really built your platform in terms of your personal brand. Why did you get on LinkedIn? And, why should others be on LinkedIn too?

    Gertrude: That’s right. Great question, Jennifer. At first, I wasn’t a LinkedIn person. Like, I would have jumped on Instagram. I was on Instagram and Facebook when Facebook was like a big thing. And I was on YouTube for a little while. The Bold PhD is actually on YouTube too.

    I think the reason why I jumped on LinkedIn, and the reason I still write on LinkedIn is because currently LinkedIn has unbeatable reach when you compare it to all the other platforms.

    It’s kind of slowed down a little bit. I do see changes with the algorithm. But for the most part, I think that LinkedIn is quite fair with putting your content in front of the right eyes, especially if you already have people interacting with your content.

    The way that LinkedIn is different from other platforms is: For instance, me and Jennifer are connected. If she posts something and I go and I like it and I comment on it, there’s a likelihood that people in my network that are not connected with Jennifer are going to see that comment. They’re going to see that.

    Gertrude: Or, even, I could share that piece of content. Sharing, you can do anywhere, but specifically liking and commenting on a post. And by doing so my community, or the people that are connected to me, could find out about Jennifer and be like, “Oh, that’s somebody I really want to connect with. Let me connect with her.”

    And no other social media platform is doing this currently. All the platforms are really based on, ‘we’re going to show your content to a few people and if they like it then we’ll show it to more people.’ And that’s how YouTube, and TikTok, and Instagram all work. But LinkedIn is kind of like that, but you also have the added benefit of you could discover people just from people in your network interacting with other people. That was the 1st thing.

    The 2nd thing was, I had gone to a conference and somebody had mentioned that doing video on LinkedIn was like a big thing. I tried to do video on LinkedIn. I didn’t like it very much because still in my mind, LinkedIn wasn’t a video platform. I didn’t ever stick with that. But I did notice that people were writing on LinkedIn and doing well. And I’m a writer. I do this. I work in medical communications. I was like, “Okay, let me just pull my strength and do that.”

    I’m still a little self-conscious of doing video on LinkedIn even though I do video on YouTube.

    Jennifer: That’s so funny.

    Gertrude: I don’t know why. I don’t know why there’s a disconnect.

    Jennifer: Yeah, that’s so interesting. It’s like, you could even use the same video on LinkedIn. But it still feels like separate platforms. That’s okay! That’s really interesting to hear.

    Gertrude: Yeah, yeah, yeah. Absolutely. I would say that those two things.

    When I noticed that people were also getting attention on LinkedIn with their writing, I said, “Okay, let me try this.” And I tried. And it’s worked. And I’m really grateful.

    Another thing about LinkedIn that I want to fill in there before your next question, Jennifer. There is a stat out there that only about 1-2% of people on LinkedIn actually create any content on a weekly basis. Not even on a daily basis.

    When you intentionally create content 5 times a week, 3 times a week, you are actually part of a percentage of 1% that is producing regular content. That can really put your personal brand, if you’re trying to build that for your career, on steroids. Really. I mean I don’t know everything. But it really can skyrockets who you reach.

    Jennifer: Yeah, people even just like a couple of years ago were often surprised when they asked me, “What’s your biggest platform?”

    And I was like, “Oh, it’s LinkedIn.

    They’d be like, “Wait, what? Do you post on LinkedIn?”

    And I didn’t. I actually wasn’t really posting all that much. But I was connecting with a lot of people and having conversations over messages.

    So there are different ways to interact with the platform, but a lot of people just aren’t even sure if LinkedIn is for academics. For people who are leaving grad school and looking for their next job, yeah, they’re like, “Okay, I need it for a job.” But it’s not the same as needing it for networking, personal growth, for personal connections, which all can also be found on LinkedIn. 

    One of the things that I really love about LinkedIn is that your LinkedIn post lasts for a long time. If you send a tweet, if you share an Instagram post, it’s gonna last for a day. Maybe even less, especially on Twitter. But with LinkedIn, people can log in a week, two weeks later, and if they don’t have a lot of connections, your post is still probably going to show up at the top of their feed. So you can reach people, not only more people, but reach those people for a longer period of time than your other social media posts.

    I really love Gertrude’s suggestion of posting regularly. Even if it’s just once a week you’re doing more than what 99% LinkedIn users? That would be amazing and really life-changing for people.

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    80% of Dr. Gertrude Nonterah’s content comes from questions people ask her

    A young black woman holds her hand to her face pondering. Behind her on a wall are illustrations of many question marks surrounding her head. The woman is pondering a question.

    Jennifer: You said you liked writing on LinkedIn. You didn’t really like playing around with the video content on there. But you have YouTube.

    How do you decide what kind of content to create? And how do you make that decision? Are there things that you’re just like I really don’t like that and I’ve put it aside?

    Gertrude: Yeah. I think most of my content has come from questions people ask me. I’m very, very conscious of that. Of course you can create content that’s popular and stuff. But I truly do try to focus about 80% of my content on questions people ask me.

    Jennifer: 80%? That’s a lot.

    Gertrude: I would say that.

    Jennifer: I love how audience driven that is. When someone has a question, you’re like, “What kind of content can I create from this?” That’s amazing.

    Gertrude: Yes. Anytime anybody asks me a question on YouTube, on LinkedIn, even on TikTok, I take that question and I create content out of it. Just this morning on TikTok…The Bold PhD is on TikTok, we just hit 1,000 followers.

    Jennifer: Yay! Jennifer claps.

    Gertrude: On TikTok, I just answered some of these questions because they were asking me about how did I get into medical communications. On TikTok, you can just click on the question and you can answer it with another TikTok. Essentially, that became a post I put on TikTok. And also on my Instagram Reels. Two things with just one piece of content. But most of the time I’m just really looking at that.

    I always love the questions. When somebody sends me a DM and asks me a question, I usually will tell them, “You know what, I’ll answer your question. I’m going to answer it as a post because if you have this question at least 100 other people have the same question. So I’m going to create a piece of content out of it. And you will benefit from it and other people are also going to benefit from it.” I’ve done that both with LinkedIn and YouTube and it has served me very, very well.

    Gertrude: There is something to be said for audience driven content where, yes, you can definitely do your own. You can, for those of you if you’re like me and you’re writing out like pretty old school, well not old school. But you would do SEO research for content ideas from other content creators that are working. Or, you could even do that on any platform really. If content is working for somebody, then you try to copy it in some way or mimic it. And I think that the reason why sometimes my content does well, not all the time, but it generally it does well is that I’m taking specific questions people ask. I’m posing the question. And I’m giving an answer.

    Sometimes I don’t know the answer to the question, and I may invite others to say, you know, this is how I feel about it. But how do others feel about it? And that then generates a lot of conversation on a post. And then it becomes another you know somebody who will leave a comment and that triggers another idea.

    It’s really like a machine of, “I’m gonna look, I’m gonna read.” I read every comment. I read every question. I mean, sometimes I don’t react. Or, I may not respond to it. But I read everything. And usually those are my inspiration for creating content.

    Jennifer: Wow. That is honestly inspiring for me. I feel like I get asked a lot of questions. And, I do occasionally create content around it. But the content that I’m creating, I feel like sometimes it takes too long to actually stop the other things that I had planned and focus on that. I love that you’re just gonna get on TikTok, you’re going to get on Instagram Reels, and you’re gonna answer those questions.

    And you collect questions to answer again later. I’m gonna start doing some of that because I think it’s such a wonderful idea.

    Especially for academics, professors and grad students who are leaving academia. They want to still be able to have conversations about the things that they care about, the research that they care about. And also, what they’re doing next. I think that that is an amazing way for them to generate those ideas. Having people ask them questions and like actually answering them.

    Gertrude: Yeah! If you want to take that even further, especially for people that maybe you offer a service and so you create contents around this one niche subject. Well, you could go find your colleagues within that same space and look at the questions people are asking them also. Because likely people in your audience have those questions. It’s not something I’ve actively done, but that’s also another idea I always give to people if you don’t have the audience yet to start commenting or asking you questions.

    Like I said earlier on how I started, it was that I wanted to talk about some of the things that I had gone through because I was jobless. So I started from my personal experiences and then that led to people beginning to follow me. Then as they began to follow me, they began to ask questions. I began to answer their questions. And a lot of the time when I’m answering the questions I’m still pulling a lot from my personal experiences and from things I’ve read. And for experiences I’ve had or something somebody told me. You do end up still serving them based on whatever your niche is. But I always find that the better content creators in any industry are always very queued into what their audience, or the people listening to them, are asking them. Then they give them back content that meets that need.

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    Being on video adds a personal touch to your content

    An open laptop on a desk with a green arm lamp out of frame. On the open laptop is the YouTube channel of Dr. Gertrude Nonterah, The Bold PhD.

    Jennifer: I love that. You do a lot of different forms of content. But you definitely talked about how video felt comfortable for you on YouTube, and not on LinkedIn.

    Why do you like creating YouTube content? What is it about YouTube, I mean you have The Bold PhD channel, I think you also have a personal channel if I’m correct. So what is it about YouTube and video that you enjoy?

    Gertrude: Yeah, I literally wrote to my channel this morning: “I do too much.” I need to like curb that, right?

    Jennifer: Yeah.

    Gertrude: I was applying for a job and somebody said, “Wow, you’re doing a lot of things at once. Are you sure you want a job?” 

    Jennifer laughs.

    Gertrude: That was hilarious.

    The reason I like video content is because of the personal touch it adds to responding to people’s questions. When you write, we get to read what you’ve written but we don’t get your facial expressions. We don’t get to know you.

    I feel both video and podcasting are a great way for people to get to know you. They hear your voice. They see your face.

    Gertrude: I met somebody once who had started watching me, watching my videos. And we met at a coffee shop here in San Diego. And they’re like, “You’re just like you are on video.”

    And I’m like, “I’m not any different.”

    Jennifer laughs and nods.

    Gertrude: For me, authenticity is important. Connecting is important. 

    Another thing that’s important with YouTube, is that YouTube is a search engine. If you do very well with number one, responding to what your audience wants, and number two making sure that it’s optimized for the search engine.

    That content could live for a long time. There are videos I created 5, 6 years ago that I get comments on. And I’m like, “I don’t know what I said in that video.” This is like on my personal channel. I don’t even know what I said in that video. I don’t even care about that subject anymore.

    Jennifer and Gertrude laugh.

    Gertrude: But somebody just left me a comment on it. 

    Jennifer: Because they’re finding it for the first time. Because they’ve searched for it in Google and your video shows up.

    Gertrude: And the video showed up, exactly. It’s taking advantage of that.

    Because of that, I’ve had people that have

    1. They followed me for years
    2. They bought my products
    3. They’ve invited me to speak because they see me and they hear me and they’re like I would love to interact with this person.

    For me, it’s that authenticity connection and also taking advantage of an already built and very robust search engine.

    Jennifer: I love it. People don’t always realize that social media platforms are search engines. Twitter is a search engine. YouTube is a search engine. LinkedIn is my favorite search engine, to be honest. Especially for academics who are looking for other people in your field.

    You can literally search the keyword for whatever your research topic is, and find other people around the world who are doing similar work. If it’s on their profile, you can find them. And that’s something so many people don’t realize.

    Jennifer: When I say get on LinkedIn, I really mean it because you can find real people like you.

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    The Bold PhD Bootcamp course

    A mobile phone standing on a desk. On the phone's screen is info about Dr. Gertrude Nonterah's course, The Branded Scholar Bootcamp. In the background of the photo, a young black woman is sitting at the desk. On the desk is a small white vase with a leafy plant in it. There are long green curtains covering a window behind the desk.

    Jennifer: I want to hear a little bit about your LinkedIn course, because you do have a product to help people be on LinkedIn.

    This is something that’s so important especially as Twitter for many people feels really uncertain right now. They’re not sure if they want to stay for political reasons. They’re not sure if they want to stay for security reasons. And they’re trying to figure out where to go next.

    I know LinkedIn is an excellent answer for them, but some people need help. So please tell me about your LinkedIn course.

    Gertrude: Absolutely. When I started seeing success with LinkedIn, and this year I spoke at 16 events. And those 16 events, each and every one of them have come from people saying, “Oh, I connected with you on LinkedIn.” I think about 90% was like, “I connected with you on LinkedIn.” “Oh. I watched your YouTube video.” Usually it’s like one or the other. And I was like, wow, that’s powerful.

    And not just that, but I’ve had opportunities to coach other people. I don’t do a lot of that, but I’ve had opportunity. People reach out to say, “Hey, can you coach me?”

    People have reached out to me with jobs. Let me tell you why that’s significant. Earlier on, I mentioned how I struggled for a year and a half. And I still get emotional about it because like that time was a really difficult time in my life. And finances were not so great. I have a child who needed health insurance, and I didn’t have health insurance. So it really is an emotional topic for me.

    I remember somebody reaching out to me and saying, “I want to give you a job.” To go from struggling to find a job for a year and a half to somebody reaching out to me: not to interview me. I was confused. I’m like, “Oh, you want to interview me?”

    “No, no, we want to give you a job.”

    Gertrude: Then I had a friend of mine who I connected with on LinkedIn later on, I would find out that we went to the same PhD program but he had graduated a few years ahead of me. A recruiter reached out to me about a job that was not even being advertised yet, and they said, “You know, this person raved about you.” And so through my connections, I got this opportunity to interview for a great job at a great academic institution. No way would these people look at me if somebody hadn’t talked about me and raved about me. I ended up turning down that job, but I was really sorry to turn down that job because I had just been offered another one.

    But those two things: like having somebody go ahead of me and recommend me for such an amazing role at a great institution. Having somebody want to offer me a job. That sold me on the platform. That sold me.

    You know, the speaking, everything else was great. But building my personal brand has been a life change that took me from struggling to find health insurance for my child who severely needed it, to people offering me jobs.

    Because of that, I built this course on how people can build a personal brand and leverage their personal brand to open up opportunities for them, The Branded Scholar Bootcamp.

    A lot of us don’t use LinkedIn unless we’re looking for a job. I noticed that when a lot of the layoffs started happening, people would post, “I’ve been laid off.” I would go and try to support that comment and all that, but before that happens to you, you could be building a personal brand so that when something like that happens to you, you could immediately have people who are clamoring to say, “I want you.”

    Because of that I built the course called The Branded Scholar Bootcamp, teaching you step-by-step how to set up and build a personal brand on LinkedIn. And how to create content in a systematic way. How to be consistent. How to build your speaker page if you want to speak and have people invite you to speak for them. I laid out step-by-step how I’ve used LinkedIn and how others can use LinkedIn to build a personal brand that attracts opportunities to them.

    Jennifer: Oh, I love that so much. And for some of you listening right now, you’re like, “Jennifer, don’t you have a LinkedIn course?” Let me tell you it is nothing like this one. My LinkedIn course is really for professors who just want a LinkedIn profile. They want to know how to put their academic life on their LinkedIn profile. And they really aren’t looking to post. They’re not necessarily looking to network on LinkedIn. So that’s what my course helps with. And you can see it’s wildly different from this one.

    The Branded Scholar Bootcamp is all about making connections and making real relationships that can help you, not just with your job search but with other areas of your life. I mean this sounds like it’s really world opening and that’s why I wanted you to know about it.

    Gertrude: Thank you so much, Jennifer. I really appreciate that. People can check that out. 

    Jennifer: Yeah! Be sure to check it out.

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    You never know where your next opportunity is going to come from

    Jennifer: It has been so amazing to talk with you about LinkedIn, to talk with you about YouTube, and all of the amazing things you’re doing to help people. I mean you’re changing the world. And I love it.

    Do you have anything else you’d like to add before we wrap up? This has been such a fun conversation for me.

    Gertrude: Absolutely. It’s been such a great conversation. I just wanted to say that if you’re not building a personal brand, it all started on LinkedIn for me. And I know that people may have their feelings about LinkedIn. And definitely you can use LinkedIn.

    But even if you don’t use LinkedIn, there are other platforms out there where you can build a personal brand.

    I’m very, very pro building a personal brand for your academic career because nothing is certain in the world that we live in today. You never know where your next opportunity is going to come from.

    Building a personal brand is literally currency you can cash out at some point in your career. 

    Gertrude: Don’t hesitate to build a personal brand even if all you do is post once a week on Instagram, or post once a week on LinkedIn about your academic career, or about you know maybe you’re transitioning out of academia and you want to talk about that, or you know you’re talking about your research, or teaching in the classroom.

    Whatever it is, build a personal brand before you need it. Because trust me, at some point you may need it.

    Even if you never need it, the opportunities it opens up for you are just unmatched. And I highly recommend that you do build your personal brand. Thank you, Jennifer, for giving me the opportunity to talk about that.

    Jennifer: This has been so inspiring. I really think that people are gonna go make their LinkedIn profile after talking to you because this has been eye-opening. I hope that lots of people find your interview helpful. Thanks so much for coming on The Social Academic!

    Gertrude: Thank you so much, Jennifer. Thank you.

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    Bio for Gertrude Nonterah, PhD

    Dr. Gertrude Nonterah smiling with glasses and a white polka dot blouse. Text reads: "Gertrude Nonterah, PhD of The Bold PhD" There is an icon of a microphone with headphones.

    Dr. Gertrude Nonterah is a medical communications professional. She graduated from Lewis Katz Temple University School of Medicine with a Ph.D. in Microbiology and Immunology in 2015.

    She is the host of The Bold PhD YouTube channel which helps graduate students and PhDs prepare for and navigate the career market outside academia.

    Connect with Gee on LinkedIn.

    Visit The Bold PhD website.

    Join The Branded Scholar Bootcamp.

    Interviews LinkedIn Social Media How To’s The Social Academic

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  • Author Linda Moore on Attribution, a Novel about a PhD Student

    Author Linda Moore on Attribution, a Novel about a PhD Student

    When PhD student, Cate Adamson finds an unknown painting in her university’s basement, she journeys to Spain to uncover the mystery. An impoverished duke, misogynist advisor, and intrigue in the archives. Attribution is the perfect gift for the academic in your life!

    Linda Moore, author of Attribution, joins me in this featured interview. We talk about her book and how to get comfortable talking about your book too.

    I’ve you’ve ever felt anxious about talking about your book, this is a great interview for you!

    Start with this short video, that goes behind-the-scenes on women’s experiences in the academy. This video is fire, please share it with your friends.

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    Listen to How to Talk About Your Book with Author of Attribution Linda Moore:

    Watch the full video interview, recorded live, on YouTube.

    Jennifer: Hello everyone, my name is Jennifer van Alstyne. And welcome to The Social Academic on YouTube. I’m here today with author Linda Moore we’re talking about her amazing book, Attribution, which is about a PhD student named Cate.

    Linda, would you mind introducing yourself?

    Linda: Hi, everyone. I’m Linda Moore. I spent more than a few years collecting degrees from various universities and I’m so excited to talk to people in the academic community.

    Jennifer: Today we’re talking about your book, Attribution, which is on the 2022 Gift Guide for Academics. And I’ve put it on the Gift Guide because it is such a fun story. I think that you’re really going to relate to the protagonist Cate who is a PhD student in art history. Can you tell us a little bit about Cate?

    Linda: Cate Adamson is a complex character, young, 23. She’s suffering from the challenges of the drowning death of her younger brother, only sibling, and her blue-collar parents who are back in Michigan. She had to drop out of her program at University of Michigan to do a lot of help around her family’s home. And then finally decided the only way that she could really help them was to move forward and prove to them that a daughter could have a future as well.

    She goes off to New York and there she meets her nemesis faculty advisor who won’t approve any of her dissertation topics. And she is assigned to do the ugly job of inventorying the art in the basement of the university. She has found a hidden painting in an old chest that isn’t on the inventory list and decides that it could be a Golden Age masterpiece from about 400 years ago in the era of Philip IV in Spain.

    During the holidays, she takes the canvas to Spain and looks for experts. And I’ll leave it there because I don’t want to give off any spoilers about where the book goes.

    Jennifer: Cate’s journey is so much fun and her struggles as a graduate student I think are so relatable for the people that are on my blog who are going to read Attribution.

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    Women in Art

    Watch the video interview on YouTube.

    Jennifer: When it comes to Cate’s journey and her struggle as a grad student, she’s up against an advisor who isn’t appreciating the research that she is bringing to the table. And she wants to study women.

    What is it about women artists that makes Cate’s journey so difficult?

    Linda: Well, it’s interesting and shocking actually how little women have been highlighted in the history of art.

    The famous Janson History of Art book that we were all assigned in history of Art 101 or even in High School AP History of Art it is still the go-to book. The initial edition had no women artist, none.

    I mean we’re talking from cave art days of the Neanderthals to Contemporary Art. It didn’t have Georgia O’Keefe. It didn’t have Mary Cassatt. It didn’t have Frida Kahlo. It took until the 70s when the Women’s Movement was really coming more alive for Janson’s son, who did a rewrite of one of the editions, to begin adding women.

    I thought, ‘Okay well that was 50 years ago.’ However, if you look at the collections…

    The piece on the cover which is a nude by Velázquez held in The National Gallery of London. And I read that The National Gallery of London only had 15% of its collection was women artists.

    Read about the response to The National Gallery’s recent announcement celebrating the ‘towering achievements’ of male artists in their 2023 summer exhibition (The Conversation).

    Jennifer: Wow.

    Linda: And I’m shocked. And I thought, oh well, the Brits. You know, but honestly, The Met in New York has…are you ready? 7% of its collection are women artists.

    Jennifer gasps: That’s even worse!

    Read this open-access article on Diversity of artists in major U.S. museums.

    Linda: Yes. And that’s with a lot of distinguished women being on the board and being in the curatorial staff. So I think there is now a resurgence of a movement to correct these things. And with that is coming a lot of women who are extraordinary like Artemisia Gentileschi who was the artist that we know a lot about because she was raped by her painting tutor in the 1500s in Italy. And that is all that trial was documented in the courts. So we have a lot of information. Many paintings of hers are now being reattributed to her because of the fact that you know people didn’t believe such good works could have been done by a woman so they would attribute them to some contemporary man. She has had numerous exhibitions there’s a lot of exciting work going on to try to rewrite the history of women in art.

    Jennifer: I love that it sounds like it really inspired some of the circumstances in your book.

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    Linda’s love of art

    The Prado museum in Madrid

    Jennifer: One thing that I really love is that I can tell your passion for art. Tell me a little bit about your background in art.

    Linda: Well I am a political science major as an undergraduate with a minor in Spanish and anthropology. I really became excited about art when I went to Madrid with the education abroad program of the University of California. A wonderful program that has grown so much since I was in it and I continue to be a big supporter of that program.

    I discovered art. My grandmother was a painter, but the kind of art I was able to see in Europe. To be able to study Spanish art in the Prado, Italian art in the Prado, and see the real paintings, not slides in the darkened lecture hall. I was just blown away, very excited.

    I never stopped loving art. I spent some time in other careers, became a hospital administrator, did different things. And then decided that I really wanted to open an art gallery. I focused my art gallery on the art of the southern cone of South America, not something we see very much in California, or even in the United States.

    I was inspired by that because I’d gotten my master’s degree from Stanford and Latin American studies with a specialization in politics. But I realized I could teach a lot more about Latin America and what was going on through the artist’s eyes from that part of the world. I can remember even the days where I had to bring a map of South America to the gallery and share with the staff where was Uruguay, even Argentina. I mean our knowledge of the geography of South America is quite bad.

    Jennifer: I understand. I’m from Peru and people ask me where that is all the time.

    Linda: Oh yeah, and politics of Peru right now…we could have a whole conversation about that.

    Jennifer: Yes, absolutely.

    Linda: But in any case I really enjoyed the way that art, and being involved with the artists, and understanding their world, their history, their current challenges…that art embodies all of it. And I enjoy that so much. I was always learning. Still, always learning all the time in so many areas.

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    Getting comfortable talking about your book

    A stack of books on a table. The top book on the stack is open. Behind the stack of books are library shelves.

    Jennifer: Well, the first time we met was at an art show. You told me pretty immediately about Attribution. It was maybe the first time that an author had been so open and so generous with the creation that they had made. I loved it and I was so excited to read it.

    I heard about Cate’s journey and I was like I’m gonna read that book. And Attribution really did touch me. You’re so comfortable talking about your book that when I saw you again at Warwick’s for your reading I was like ‘Oh my gosh, not only is she comfortable talking about her book in person, she’s letting people know that she’s sharing it on Instagram in Reels, on social media.’ That is difficult for so many people. It’s scary and anxiety provoking.

    What’s it like to talk about your book?

    Linda: Having been an art gallery owner, it was quite easy for me to talk about other people’s art. I’m for the first time talking about my own art, right? So there it is [Linda holds up the book]. I have it, you know, all over the place here. That’s marketing 101. Let people remember the name of the book, Attribution.

    I finally had a talk with myself and I said, “Okay, if you were making the most fabulous chocolate chip cookies in the world. And people raved about them and told you how good they were, you would have no trouble at all saying, ‘Jen have some of my chocolate chip cookies they’re really really good.’ And that feels quite natural to say right?”

    I convinced myself I worked really hard on this book for a long time, and I worked to make sure that backs were correct, that every single word was spelled right. I’m sure there are still a few errors but we sure made an effort. And the cover, everything about it. I felt it was a competent quality book, just like my chocolate chip cookies.

    And I would say, “Please try my book, I think I’m offering you something you’ll enjoy, something I’m proud of.” And I always end with saying, “Let me know what you think, because I am interested to hear from readers.” And hopefully the next book will be even better.

    But I can’t say that there aren’t moments when I think the other person must be thinking, “Oh my god, there she goes about that book again.”

    [Jennifer laughs.]

    Linda: So I try to at least moderate a bit who my audience is and hold back so I don’t end up losing all my invitations.

    [Jennifer laughs:] Oh, thank you for saying that too. Because you know, I think people are anxious about having that reaction. And you’re someone who’s doing this quite often. You are talking about your book. You are being open about it. And people aren’t snubbing you. People aren’t like, “Oh my gosh, there’s Linda, let me run the other way.” No.

    They’re talking about your book. They’re at your readings. They’re helping share it with their friends. And I think that that is something that the power of connection can really create.

    I just want to share some comments with you from the live chat: “Have some of my chocolate chip cookies, yes, I love it.”

    Attribution is on the 2022 Gift Guide for Academics. We do recommend that you buy it for yourself, buy another copy for a friend. Honestly, I loved reading this book. So I highly recommend it.

    Linda: Well it is easy to talk about something that you personally enjoyed.

    Inviting conversation about your book

    Two baby chickens look at each other. One says, "I like your book" in a speech bubble.

    Linda: I love really to hear other people talk about [the book], which you can only make that happen by first talking about it yourself.

    I went to quite a few little presentations about marketing books. And you know this whole world was all new learning for me. I learned that in spite of all the social media, and all the things, which I know Jen you’re very dedicated to it. And I too am. Is that still, word of mouth is that big source of how people find their way to a book.

    But how do you get word of mouth going? I mean you can only know the hundred people on my Christmas card list, right? That’s easy to get to. All that you know my relatives, and their neighbors. And you know but ultimately your circle kind of starts to slow down because we can only all know so many people personally. To begin to reach beyond that does mean to keep the conversation going.

    I do think of it like a conversation instead of a sales pitch, because you know for some people my book is not right. It’s not their thing. And I’ve spent more than a few sessions in Barnes and Nobles and other bookstores, and the first question I ask people is, “Do you read novels?”

    And if they say, “No, actually I read biographies of sports figures,” I go okay. And then I might convert to a conversation of who their favorite team of this or that is, because I don’t think they’re probably going to be a reader for my book. But sometimes, and I used to say this in the gallery, “If you can’t make a sale, make a friend.” So, I try to make a friend. Then I might find out that his sister would really enjoy the book, but maybe he wouldn’t.

    Jennifer: Exactly.

    Linda: Word of mouth is ultimately there, but it all begins with putting yourself out there in a variety of ways, including social media. And physically showing up, and being willing to to raise your flag and say, “Hey, I’m an author.”

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    Talking about your book on social media

    A screenshot of Linda Moore's Instagram Profile with some of her Reels

    Jennifer: Tell me a little bit more about social media. I know that you’re on Instagram and Facebook. Tell me about why you decided to join social media.

    Linda: I was already on social media, mostly Facebook, a little bit Instagram. I had a Twitter account which now…

    No one look for me on Twitter because, “I’m sorry Elon, I am not a friend or a fan in any way.”

    I don’t want to be part of something that, I don’t know if I even have a word for it but it certainly isn’t a dialogue with people. And it’s not it’s not my world.

    I will say Facebook we love to love it and hate it all at the same time. I know a lot of people have left, but I initially got on there and was traveling a lot before COVID over the last 10 years.

    Facebook is such a great way to share with people: here’s where I am, here’s you know what I’m looking at this morning in some beautiful place. And a reminder of all these people’s birthdays and things I would never in a million years remember that. Just to reach out to friends. It takes so little effort to do it, that I really do appreciate it.

    I have found great joy and looking at my friend’s grandkids photos and where they’re traveling. And learning about what they’re reading, sometimes I find my way to really interesting stories. 

    Since I’ve been writing stories on my Linda Moore Author page, and Facebook, and Instagram, about these women artists who’ve been forgotten. I post pictures of paintings that are in the book. And also photos of places in the book. But it leads to a lot of interesting conversations. Especially during COVID, when we were also isolated. It was really nice to connect with people in a safe way. And that continues.

    I have met just such amazing people. It blows me away when I get a note from New Zealand or somewhere that someone’s read the book. Now how could that happen any other way?

    Instagram, the Reels, was not my world. But I will tell you, my daughter-in-law, who had 25,000 followers for, are you ready? For the dog. His name is Ravioli, if you want to be his friend. My daughter-in-law encouraged me to do Reels. And I have had some fun with it. I mean the ones of me doing exercise, which you know gets a lot of attention mostly because I’m so not fit it seems to be a hit.

    Linda: It gets attention because they’re so sweet. I went home immediately after your reading when you mentioned your Reel to Eye of the Tiger. I watched it and I was like this should be viral! Everyone should see this Reel, it’s amazing. I loved it.

    Linda: Oh good, put it out there, Jen. But it does allow you to share a different dimension of yourself. And it could be you hitting a golf ball and missing five times, I don’t know. But it’s just a way to show that you have many layers.

    People suffer from stereotypes of lawyers, and doctors, and professors. And I think that an opportunity to show you with that pet that you love, or with the house you’re trying to renovate, or you know whatever else is going on in your life. Because it makes you relatable as a person, as a human being. Even if you’re teaching students, to share that dimension of yourself I think is a really wonderful way to connect with the world.

    Jennifer: Thank you for sharing that. Just from the live comments, Dr. Jennifer Polk says, “I appreciate Linda sharing about having fun taking risks on social media. I’ve not done that so much. Reels scare me.” I think that’s true for so many people.

    What was it like asking for some help with Instagram? Your daughter-in-law is helping you with those Reels. Most people are anxious to ask for help or guidance in any way. What was that experience like for you?

    Linda: Well, I would say in general about everything in your life, nobody knows everything. So asking for help is a very human quality whether it’s you know making those chocolate chip cookies, or ending up trying to figure out how the heck do I do a Reel? And my daughter-in-law will tell you that I am not a good student of Instagram.

    I’m still trying to figure it out. I had not wanted to ask her because I knew she was really good at it. And just like you were saying, I was reluctant because it seems like an imposition. But she came to me. We struck a deal where she wanted some of my airline miles that had piled up when I went nowhere during COVID, to go to a friend’s wedding. I traded her miles for making me Reels.

    Jennifer: I love it.

    Linda: Then she decided she wanted to go with me on some of these book tours to Seattle, and other places. It was really fun to have her along, and be partners in this. She was doing some of the filming so I learned more of her artistic approach to production of these things.

    Now I do a few little videos of my own and I’ll send them to her. You can take a look at those. I don’t think they’re Academy Award-quality, frankly. She does a great job especially. The ones I do are not nearly as good…She’s taught me a lot.

    But you know what? There’s a lot out there where you can learn. You can just Google it. You don’t have to necessarily put yourself in front of people. But for people who are close to young people, to make a friend and maybe offer something in order to get some help. I think that young people are very happy to help.

    The guy who cuts my hair taught me how to do the first Reel I ever did.

    Jennifer: Really?

    Linda: Yeah, it’s on there. You can see him, he’s trying to do my hair and he says behind me, I’m filming right? And he says behind me, “Oh, we’re gonna need a miracle here.”

    And I go, “Oh no!” It’s so simple really. All I had to do was hold the camera.

    I think that it’s also great to connect with young people. I envy faculty and others who have the opportunity to be around young people as they get older. And to understand their world and make yourself vulnerable to be the one that’s the student and they’re the teacher and change roles. I think that’s healthy. If that’s a motivator of why you might want to do this to understand their world better. I think that’s maybe an easy call.

    Jennifer: Attribution is such a fun read. I encourage you to pick up a copy of Attribution by author Linda Moore. It’s on the 2022 Gift Guide for Academics because it’s about a PhD student named Cate who really has a journey to find herself, to find her power, to find what she wants for the world. I just loved this book and I know that you are going to love it too.

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    Podcast and radio interviews made Linda anxious

    Interview

    Jennifer: Linda, tell me have you had any struggles or anxieties yourself about marketing the book? I mean it sounds like Instagram was something that was new to you but it sounds like you really approached it with some fun. Was there something that you did struggle with though?

    Linda: Well I think like this kind of thing, Jennifer, doing podcasts and radio interviews are even more difficult. Because I’m a visual person. An interview is kind of almost more anxiety.

    Jennifer: Oh, that’s interesting.

    Linda: Now I’ve sort of been through the trial by fire learning method. I have learned a few things. Number one, don’t be boring. That goes for Instagram and Facebook and all of that.

    Try to find something interesting. If you’re not educating, then entertain, or both. Both is best,  where people can learn something but it’s also extremely entertaining and enjoyable. Because no one goes there because they have to. I think that most important to just be yourself. Like you’re sitting with a conversation and try to just like we’re having coffee, Jen. And not worry.

    I was on a panel recently at a bookstore Book Passage in the Bay Area. The moderator had sent us some questions ahead, like we might have questions like this. But I’ve done enough of these to know that nothing ever goes like the plan, right? So you have to be flexible.

    There was another panelist, this is a super Highly Educated person, and she had written out all the answers to her questions. She was ready to read them like it was a lecture or presentation. I explained to her that I thought it would not necessarily go that way. She couldn’t depend on her answers. I could see that was a real change in her thinking. Because in the moment, she would be frustrated that she wasn’t getting through the assignment, right? But there is no assignment. It’s a conversation that needs to be very flexible if it’s going to be real and authentic.

    Jennifer: So being adaptable. And it sounds like you can prepare, but you can’t prepare for everything. And being able to have that conversation and be interested in the spontaneity that the conversation might go in is really important. 

    Linda: Absolutely.

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    Attribution by Linda Moore

    A graphic for Attribution by Linda Moore on the 2022 Gift Guide for Academics because it includes a PhD student protagonist, a misogynist advisor, a Baroque masterpiece, an impoverished duke, and a historical puzzle.

    Jennifer: Well thank you Linda, so much for coming on and telling us more about what your approach to book marketing is. And how you really are connecting with people, individual people, to help share your book. I think that it makes such a difference.

    I could see the passion of the people who were in your audience at Warwick’s book shop here in Southern California. They were really interested not only in what you were saying, but why you were saying it. I think that your story and Cate’s story in Attribution, which is again on the 2022 Gift Guide for Academics, pick up a copy…is so interesting. It’s something that people find memorable.

    Linda: Thank you, Jen. Also let me say to those reading, you can reach me on my website. And please, email me. I answer all the emails. If you have a particular question or something that we didn’t touch on that would interest you, I’m very happy to hear from you by email.

    Jennifer: Thank you so much for reading! Linda, thank you so much for joining me.

    Our last interview of the year goes live next week. Don’t miss it.

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    Bio for Linda Moore

    Linda Moore, author. A photo of Linda with her book, Attribution.

    Linda Moore is an author, traveler, and a recovering gallery owner. She studied art history at the Prado while a student at the University of Madrid and earned degrees from the University of California and Stanford. Her gallery featured contemporary artists and she has published award-winning exhibition catalogs. Her writing has appeared in art journals and anthologies. She has looked at art on all continents and visited over 100 countries She resides with her book-collecting husband in California. Her debut novel Attribution about an art historian who finds a hidden masterpiece, is available wherever books are sold.

    Check out the 2022 Gift Guide for Academics.

    Instagram Interviews Share Your Research Social Media How To’s The Social Academic



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  • How to Get Media Attention For Your Research With Dr. Sheena Howard

    How to Get Media Attention For Your Research With Dr. Sheena Howard

    How do you get the news media to care about your research? Dr. Sheena Howard helps academics who want a larger media presence. She’s been featured in ABC, PBS, BBC, NPR, NBC, The L.A. Times, The New York Times, and The Washington Post.

    We talk about gaining visibility for your research. And the income you can make as an authority from things like speaking engagements! We even get into how much to charge when you speak. What should a PhD charge for a 60 minute talk? The minimum is probably more than you think.

    Dr. Sheena Howard is a Professor of Communication at Rider University. She won an Eisner Award for her book, Black Comics: Politics of Race and Representation. She is founder of the Power Your Research program. See full bio.

    Meet Dr. Sheena Howard

    Jennifer: Hello, everyone! Welcome to The Social Academic. I’m so excited for this interview today.

    I’m speaking with Dr. Sheena Howard, a Professor of Communication. And she’s an expert at helping academics really find the media attention that they deserve. So, Sheena, I’m so excited that you’ve joined me today.

    Would you mind introducing yourself for everyone?

    Sheena: Sure, I’m happy to be here. A big fan of your work, Jennifer.

    My name is Dr. Sheena Howard. I am the founder of Power Your Research, an academic branding company. I’m also a full professor and an author.

    Jennifer: Not only are you an author, you’re an award-winning author. I’m so impressed with the amount of research that you’ve been able to produce and you’re also helping these people in so many different ways!

    Can you tell me a little bit more about your research?

    Sheena: My writing career started out as an academic. I did my dissertation on gender and race in comics like: comic books, comic strips, superheroes. That’s what my dissertation was on. Also, looking at African-American communication dynamics in Black comics.

    Since then, I’ve been publishing fiction, non-fiction. I write comic books and graphic novels.

    “All of my work is there to really inspire people to challenge the status quo, stand up for themselves, and to feel empowered when they are in situations where they feel like they need to sort of speak truth to power or just stand up for themselves.”

    Jennifer: Oh, that’s really interesting! I recently got your book Why Wakanda Matters: What Black Panther Reveals About Psychology, Identity, and Communication. Your chapter was just fascinating to me. I hadn’t really thought about Black Panther in that kind of deep understanding of how people are communicating, how people are making decisions. I was just fascinated. I’m so excited for the new movie that’s coming out. I can’t wait to re-watch both of them now that I have your book.

    Sheena: Yes.

    Jennifer: One of those things that was really interesting to me is how much media attention you’ve been able to get for your comic research. I loved your appearance in Milestone Generations on HBO. I’d love to hear a little bit about how gaining media attention for your research has impacted you.

    Sheena: Yeah. There’s a lot of research out there that shows that when you get media coverage and visibility it actually brings more people to your academic research articles. I know these things sound separate where academics are publishing in academic journals, and those things tend to only be read by academics.

    But when you start branching out to get media coverage on NPR, BBC, all of the places you may have seen me—It actually translates into more academics citing your work, using your work. It also helps you to reach the people, the everyday people who are not in academe.

    That has always been super important to me. I want to help and change the lives of people who are not in Higher Ed, who are not in the academic space. But who are actually the people that I research, and write about, and for.

    Jennifer: Hmm. That’s something that so many people don’t consider, much less taking steps to even approach that.

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    How much should PhDs charge for a talk or speaking engagement?

    Jennifer: I know one of the reasons why some women professors especially are hoping to get more media attention is because they want to speak more about their research. They want to actually bring in some money from speaking fees. I know you have amazing advice for this.

    What’s your advice for women PhDs who are looking to speak more about their research?

    Sheena: When you have a PhD, or even a master’s degree, being in Higher Ed for so long in that way, especially if you are a faculty member, or want to be a faculty member…It makes us forget that our work actually has value outside of Higher Ed. By the time you get a PhD, in your mind, unfortunately for a lot of us the only thing we can do is be a professor, is to be a faculty member.

    In my academic branding program I’m helping people to understand that no matter what your PhD is in, you have value outside of Higher Ed. That translates into speaking engagements because a lot of academics are asked to speak for free. Or, are asked to do a 1 hour talk for $500 or $1000. And when people do that, especially women right? When women with academic credentials do speaking engagements at those low rates, it’s actually a disservice to everybody with a PhD who is interested in doing speaking engagements.

    Because it happens so often, and is so prevalent. Particularly universities and institutions think that it’s okay and normal to ask someone with a PhD to do a speaking engagement for $500 and $1000.

    I’m really doing the work to empower people not to accept those rates. Because we’re in our own world, in silos, we think we have to accept those rates. Particularly for women. We like to tell ourselves, “Well I need to do these free ones, and I need to do these speaking engagements for $500 because I have to build up my speaking career. But that is not true. You already have a PhD. You’ve already defended a dissertation. You are already a subject matter expert, more so than someone that doesn’t have a PhD. And people without academic credentials are charging $10,000 for 1 hour talks. And they are not even subject matter experts in the traditional educational way.

    Jennifer: We’re talking about a really big difference from what many—especially academic women—are accepting for their speaking fees (an honorarium of maybe $500 to $1000) and what other people are getting paid for their speaking fees (up to $10,000). Maybe even more depending on the talk. That’s a huge range.

    What do you recommend for women? What even is a speaking fee that might be acceptable for PhDs?

    Sheena: “I teach people that your speaking rate is $3500 if you have a master’s degree or a PhD for a 1 hour talk. It’s $3500. And you shouldn’t be paying to travel there so that $3500 is just the speaking fee.”

    Because you have to think about the hours that you’re spending preparing the 1 hour talk. And then the talking that you have to do after you come off stage.

    $3500 for a 1 hour talk is not unreasonable. It might sound unreasonable to a listener who has been only doing speaking engagements for that low rate. But I can assure you that your male counterparts are charging more than $500 or $1000 for a talk.

    A lot of this is psychological. Because if you just say, “Yes,” then you’re always going to be offered $500 or $1000. Sometimes it’s as simple as responding with an email saying, “I am so honored that you reached out to me. I would love to speak at your institution. But, my speaking engagement rate is $3,500.”

    Jennifer: I love that! It sounds like a simple email thanking them for the invitation and setting your rate (regardless of what they offered you) is the next move. And that’s something that’s so scary for so many people.

    I mostly work with academics who are not already looking for this kind of really big paid speaking engagement rate. Or, they haven’t done it before. So if I mentioned it to them, “Oh, you should get in touch with Dr. Sheena Howard if you want to do more speaking and media things. She’s an expert in that! But your minimum rate should be $3500.” I mean their minds are just blown. It’s just a totally new concept for so many people.

    And many universities too. I think you’re so right when universities get the positive reinforcement that that is the fee people are willing to accept, they are more likely to offer it to you whether they have a bigger budget or not.

    Sheena: Exactly.

    Jennifer: So setting your own rate is how to protect yourself and ensure that you’re getting paid for the quality work that you’re doing:

    • Preparing
    • Actually giving the talk
    • All of the networking
    • Answering questions after the talk

    There’s a lot of work that goes into it!

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    Stop doing free talks for exposure by setting boundaries

    A photo of a woman blurred, probably by having the camera take a long still photo while the subject, a woman with brown hair, moves her head back and forth. This photo represents the internal decision women  have to make when being asked to do free speaking engagements.

    Sheena: Right. This is why I say most of this is psychological, because a lot of times the academic will convince themselves that, “Well I don’t know. This High-End University asked me to speak. And I’ll be getting exposure.”

    “No. You’re not going to get exposure. You’re not going to get a return on that investment. You’re literally only going to get what they’re paying you.”

    Sometimes you have to tell them, “Hey, I suggest you come back to me once you have a chance to connect with other student organizations so you can put your budgets together.” I’ve had to tell people that and a lot of times, magically, all of a sudden they find the money.

    But the point is, when you have boundaries right? Because setting your rate, not just changing the rate based on who’s asking you, means you have to have boundaries. When you have boundaries, the ball is in your court. Because if they come back and say, we really don’t have $3,500 in our budget. Well then now you get to decide.

    I would say don’t do it. But now at least you get to decide. Because the best leverage you have is to walk away.

    Jennifer: Right! Walking away is always an option.

    One of the things that I love about what you share on LinkedIn and on Twitter, is that it is a decision-making process. Choosing whether to do that free talk, or not, is a decision-making process. You have a number of steps that you go through to decide whether it’s something that you’re open to, things like

    • Having a past connection with the organization
    • Being able to reach the public
    • Helping more people

    You have things that you’re looking for, that you will get out of the talk instead of money. I think that that’s really important too. Like, it is okay to take a free talk. But you want to think about 

    • How it’s going to help you
    • How it’s going to help other people
    • How it’s going to look like in your schedule
    • What’s going to work for you

    I just love everything you share about it.

    Sheena: That’s right. I do teach people part of your boundaries is actually having a checklist of when you will do a speaking engagement for free.

    But you shouldn’t be wavering from that checklist. If your checklist has 4 things on it, right? I’ll do a free speaking engagement if it meets X, Y, Z criteria…it has to meet all those criteria for you to do it for free. If it doesn’t, you can’t do it for free. I walk people through a criteria around doing a speaking engagement for free to determine if you should be doing that or not.

    Jennifer: I love how much you’re talking about setting boundaries for yourself. Was that something that was hard for you when you first started speaking? Or, did that come naturally?

    Sheena: When I talk about building a brand, you’re essentially building a business. Because you’re making money off of leveraging your academic credentials. That money goes into your business pot, not your personal pot. Because you are the business and you can’t run a successful business if you don’t have boundaries. Right?

    I run my coaching program. If I just change my coaching schedule based off of everybody else’s schedule, I wouldn’t have a coaching program. Right? This is my schedule. This is when I’m available for coaching calls. I’m not going outside of that. Otherwise, I wouldn’t have a business to run because it would be completely out of control.

    It’s the same thing when we’re thinking about speaking engagements to be quite honest. You can’t really build your brand successfully and leverage your academic credentials successfully if you’re trying to financially protect your future. If you don’t have boundaries.

    And yes, I had to learn that because I wouldn’t be where I am with my two businesses if I didn’t. You have to take the emotion out of boundaries. These are the parameters and that’s it.

    Jennifer: Now not only are those the parameters but like that’s how you make it work with your lifestyle: with being a Professor, with actually having two businesses. It wouldn’t work unless you kept those boundaries.

    Sheena: Oh my God. Jennifer, that is so true. I am a single mom. I am a full Professor at a university. I run two businesses.

    I have to have boundaries to make all of this work. Yeah. I mean it’s just so important.

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    Your digital footprint or digital presence

    The personal website of Dr. Sheena Howard on a laptop screen next to a fall flower arrangement in a vase, and some fall decorations like a candles, and two small pumpkins.

    Jennifer: Now we’ve talked a little bit about speaking engagements and how having that kind of online presence and being found by the media can help get more attention to your research.

    What makes up your online presence?

    Sheena: One thing that’s really important is to know when your name is mentioned anywhere on the internet.

    Now they have paid tools where you can monitor when you’re mentioned. I don’t use any of those paid tools. I just use Google Alerts. All different versions of my name are in Google Alerts—Sheena Howard, Dr Sheena Howard, Sheena Howard PhD, like all different versions are in Google Alerts.

    This is really important because sometimes the media will quote me in things that I didn’t even know they were quoting me in. Or, I didn’t know the article was out. But I get it immediately when my name is mentioned. This is important in having a digital footprint, a digital presence. To just even know what is out there about you because you need to be intentional about your digital space.

    The other thing is your personal website.

    I teach people you need to own your virtual real estate. Your stuff online is real estate. You literally can make money off of it. And you need to think about your online presence as literally the equity that you’re building in your house.

    When you have your website, you should own your name. So SheenaCHoward.com, I should own that URL. DrSheenaHoward.com, I should own that URL.

    Visit Dr. Howard’s personal website.

    If you don’t own your name right now in the virtual space, in terms of buying that URL which you can do for like $15 a year on like GoDaddy or something like that. You need to go and buy all those different versions of your name. That makes up your digital footprint as well, just owning your virtual real estate.

    Your website should have good SEO [Search Engine Optimization]. When someone types in like “black comics,” I want my name to come up. It will, if anybody’s listening to this they type in “black comics,” something about me is going to come up on the 1st or 2nd page of Google Search results.

    But also when someone types in my name, I want my website to come up because I’m controlling my brand to some extent. This is what I want people to know about me when they type in my name. Not some random video that I did 10 years ago.

    Your website is definitely something that makes up your brand. And then everything that people are saying about you, like reviews: Google reviews, all of those public places where people can leave reviews about you, your business, your work makes up your digital footprint, your online presence.

    Jennifer: I love that you talk about it like real estate. I speak with so many professors that have maybe been given space on their University website to create a page, or they use a page that has been given to them by Humanities Commons, or another organization. It’s different than owning your own space, than having complete control over a website and a domain that you own.

    I love what you said about comparing it to owning real estate and really investing in having control over your own name. Thank you for sharing that.

    Sheena: Yeah, for sure. It’s about ownership because it’s kind of like your website is hosted by wherever it’s hosted by. And obviously you don’t own that company, but you own it more than you own your Instagram page, or your Facebook page, or your or your Twitter page. Right? You can directly be in contact with people. You can track your traffic to your website. You can send them to your mailing list.

    If something happens with any of these platforms you still can be in direct communication with the people that are your fans and followers and that kind of thing.

    Unsure where to host your website?

    Jennifer: I love that because you’re really talking about people who are trying to make those kind of longer term connections, inviting people to their website.

    A lot of the people that I work with have never really thought about the audiences for their website before. They’re just thinking of other academics, or other researchers at that point when they first reach me. So that’s really normal if you’ve never thought about it before. That’s normal.

    However, your website will reach so many more people. And it does invite more people, and media, and other researchers of course. But also the public, to explore your work. Owning that real estate is not just inviting people to your research, it’s inviting people to learn more about you as a person and see how your work can help them. I really enjoyed that comparison to real estate. That’s great.

    Sheena: Exactly.

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    Why you want a larger media presence for your work

    A desktop screen with the Power Your Research program pulled up. Propped up against the monitor riser is a mobile phone with one of Dr. Howard's blog posts. On the desk is a keyboard, glasses, and a black and gold desk lamp turned off.

    Jennifer: You’ve created the Power Your Research program because you want to help academics have a larger media presence, to get real recognition for their work. Why should academics want that?

    Sheena: There’s two reasons why I created Power Your Research. The 1st is because unfortunately a lot of people with PhDs are living paycheck to paycheck. Or, they’re not getting the income that they want to be getting from their universities. So you have people with PhDs who can’t even break into academe, because at this point getting a tenure track position is almost like making it to the NFL, if we’re being honest.

    Then, we have people who are on tenure tracks, or who have tenure, who now all of a sudden they realize, “Oh my goodness, there is a pay ceiling to this once I get tenure, I got to go for Full.” And Full [Professor] is the highest promotion that you can get. You’re just not going to make any more money for the rest of your career because you’re a Full Professor. What a lot of people will do is they’ll go the administration route because they want to make more money, not necessarily because that’s what they want to do.

    I created the Power Your Research program to empower people. To say, “Hey, look. You can make more money building your brand than any university or institution can ever pay you anyway.” If you have tenure you might as well do that because your work can leave an impact on people. You can reach more people. You can really do the things that you want your work to do.

    If you’re not on a tenure track, and you’re one of these PhDs or people with master’s degrees that are not even in Higher Ed, you can leverage your academic credentials to make six figures and more.

    That’s the 1st reason why I created the program: to empower people to own their academic credentials in their career.

    The 2nd reason why I created Power Your Research is because with these free tools that we have out here, unfortunately, educators and academics are not the ones with the microphones reaching everybody. And they are the subject matter experts.

    There are people who are very good at digital media, good at using these tools, who are not subject matter experts who have the microphone and are reaching millions of people.

    I personally believe that society is better when the subject matter experts have the microphone. And have the visibility and media coverage to reach more people. Because they’ve done the academic and educational work. They should also be the ones out there on the forefront.

    Those are the two reasons why I created Power Your Research for my academics and educators.

    Jennifer: I love it! Oh that sounds amazing. I think there’s so many women who are listening right now that are like, “Oh, I need six figures. That sounds like the program for me.”

    Can you tell people a little bit about what to expect from the program? Like who should reach out and actually book a call with you to talk about this.

    Because more people should be in this program and get that expertise to actually communicate and get the money that they deserve.

    Sheena: Yeah, so there are kind of two buckets of people in the program. There’s people who, have PhDs, some people have master’s degrees, who are not like working as faculty members. But they might have a small business that they just started and they’re trying to get lead generation and just trying to figure it out. Maybe they have a different full-time job, they’re trying to figure it out.

    The other bucket of people are people who are on tenure track positions or who are tenured, who are the people that we just spoke about, where they’re like, “Hey, there’s a pay ceiling.” They’re feeling unfulfilled in Higher Ed. They’re looking for the next thing. They want to make more money. They’re living paycheck to paycheck, or not making the income that they want to make.

    Basically anybody with academic credentials, I can teach you how to leverage those so that you can own your future, and protect your future, and build equity in your brand.

    Being an academic expert in a documentary

    A television with the Milestone Generations (2022) documentary from HBO Max is pulled up on the screen. The tv is on a small blondewood modern tv stand. Behind the tv is an orange accent wall with two posters. In front of the TV is a gray couch. In the corner of the room is a tall black floor lamp, turned off.

    Milestone Generations (2022) was released recently on HBO. It is a documentary that asks, “Where are the Black superheros?” exploring the history of Milestone Media hosted by Method Man.

    Jennifer: You’ve done it for yourself. You really are an expert who’s been on all of the national outlets, and in documentaries, on TV shows.

    What was it like being in Milestone Generations? I know you’ve been on other TV spots before, but that was the one that just came out and I watched it.

    Sheena: Oh, thank you.

    Yeah, that was that cool. It’s always awesome to kind of get recognition like that, in my opinion. Because I get to reach more people. I get to help more people.

    It was amazing. I got to go to New York. I was on set. It was during COVID, so we had to do multiple COVID-19 tests. But it was amazing.

    It was a big honor and, to be honest, I worked hard to be able to get positioning like that without spending money on a publicist. I don’t pay publicists.

    I do this all on my own by just really honing in on the things that I teach academics to do around leveraging their brand. And I’m focused. I’m just focused.

    Once you get the media coverage and visibility, and you’re consistent for a period of time, you don’t have to pitch yourself anymore because you already have the online presence. When someone types in “black comics” or whatever, something about me is gonna come up. And so I’ll be able to kind of get to the top of the list of experts that can talk about black comics, the comic space, that kind of thing.

    Anybody can do that with their educational backgrounds. This is really what I want people to understand. Anybody can get to that place, just a period of time that you have to do a specific set of activities until you can kind of sit back and kind of enjoy the fruits of your labor.

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    How much does it cost to hire a publicist?

    Many $100 bills and a stack of 3 gold coins.

    Jennifer: You just mentioned something that I’d like to ask about. Because I think a bunch of people are maybe going to have this question.

    Sheena: Yeah.

    Jennifer: Can you hire a publicist? And if so, how much does it cost? You teach people how to do it themselves, but hiring a publicist probably sounds more attractive to some people. So what does that actually look like? I think it’s really expensive, right?

    Sheena: Hiring a publicist sounds more attractive because people actually have a misconception about what publicists do. I actually did a live video on this the other day.

    “People think they’re going to hire a publicist, the publicist is going to do all the work for them. They’re going to put their content out there, they’re going to run their social medias, they’re going to get them media spots. That is not what a publicist is there for.”

    You have to provide the publicist with the content. You need to come to the publicist with something for the publicist to put out into the world. A publicist doesn’t just work with you and then call up The New York Times and be like, “Hey, I got a client.” You have to be the publicist for things.

    You have to work with the publicist for at least 3-6 months before you see any results because they have to build up to getting you that media coverage and visibility. But they also have to have something to build upon.

    A publicist is like $3,000-$5,000 a month.

    You’re not gonna see results for a while. You’ll probably get a couple of media spots. But you will have no idea what your brand is, who you’re trying to reach, or any of that.

    I want to be clear that publicists are not scams or anything like what people might be thinking. Publicists are actually really good at their job, so they have to have something to work with.

    I used a publicist one time. And I might use a publicist in the future. But there’s a very specific way you should go about this so that you’re not paying $3,000 to $5,000 a month. The 1st is to build your brand on your own. Have something for the publicist to build off of. So do the work. 

    The second is if there’s a high-end media outlet that you want to be on…Let’s take me for example. I was on The Breakfast Club, it’s a very high-end podcast known worldwide. You see politicians go on there all the time.

    I did the work on that. I got in contact with Charlamagne tha God, who is the host, on my own. I got him to follow me on Twitter. Eventually, after about 6-8 months, I got the email address of the producer. I emailed the producer on my own. Then at that point, I hired a publicist to just go into the end zone and lead the rest of the way because that was high-end.

    Instead of me having to pay $3,000 to $5,000 a month, I could pay a little bit less for a shorter period of time. Because I just wanted the publicist to really do that one thing. So, that’s a different way to go about getting a publicist. Save yourself some money.

    But I mean for all the places I’ve been, I have not had a publicist with me—ABC, Good Morning America, Digital BBC, NPR—that was all me working working the systems that I teach.

    Jennifer: Amazing! Well for everyone who’s listening, Power Your Research, is the program that’s going to teach you how to do that. You get to work with Dr. Sheena Howard and learn how to really control your own media. And reach out to people and actually make those connections yourself.

    Dr. Howard, is there anything else you’d like to discuss before we wrap up?

    Sheena: I want to say since I did mention the publicist that I worked with for a little bit, shout out to Sam Mattingly, the publicist that I did work with a few years ago. She was amazing, and believed in me, and believed in my mission, and believed in my message. But I came to her with things for her to use to promote my brand. I had been promoting my brand for years before I reached out to her for that limited period of time. Shout out to her.

    Hopefully your listeners found this valuable. Hopefully there are some things in there they can take and implement right now. That is my goal: to empower all of my academics and educators.

    Jennifer: Well thank you so much for coming on the show, Dr. Howard. Thank you so much!

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    Bio for Sheena C. Howard, PhD

    A graphic for Sheena Howard, PhD of Rider University and founder of Power Your Research

    Sheena C. Howard, is a Professor of Communication. She is an award-winning author, filmmaker, and scholar. In 2014, Sheena became the first Black woman to win an Eisner Award for her first book, Black Comics: Politics of Race and Representation. She is also the author of several critically acclaimed books and comics books on a range of topics. Sheena is a writer and image activist, with a passion for telling stories, through various mediums, that encourage audiences to consider narratives that are different than their own.

    In 2014, Sheena published Black Queer Identity Matrix and Critical Articulations of Race, Gender and Sexual Orientation. Sheena is the author/editor of the award-winning book, Encyclopedia of Black Comics and the cowriter of the comic book Superb, about a teenage superhero with Down Syndrome. In 2016, through her company Nerdworks, LLC, Sheena directed, produced and wrote the documentary Remixing Colorblind, which explores the ways the educational system shapes our perception of race and “others.”

    Connect with Sheena on social media @DrSheenaHoward

    Discover the Power Your Research Program.

    Schedule a call about working with Sheena.

    Interviews Share Your Research The Social Academic



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  • Podcasting with Allanté Whitmore, PhD of Blk + In Grad School

    Podcasting with Allanté Whitmore, PhD of Blk + In Grad School

    Have you thought about starting a podcast?

    @BlkInGradSchool

    Allanté Whitmore, PhD started the Blk + In Grad School podcast on her phone, a podcast created to encourage and inspire people of color in grad school. It’s since grown to over 160 episodes with a new season on the way.

    Discover Allanté’s journey as a podcast producer and host. It’s all in this featured interview on The Social Academic blog.

    You're invited to the 6th annual Grad School Success Summit this May 22-24, 2023.

    Meet Allanté

    Jennifer: Hi, everyone. This is Jennifer van Alstyne. Welcome to The Social Academic featured interview series.

    Today, I’m speaking with Dr. Allanté Whitmore. We’re gonna be talking about podcasting, which is something a lot of you have been interested in. I’m excited for you to be here today.

    Would you please introduce yourself? Just let everyone know who you are?

    Allanté: Absolutely. Jennifer, thank you so much for having me on the podcast. We’ve been internet buddies for years now which is kind of amazing. So excited to be here.

    So hi, everybody, my name’s Allanté Whitmore, PhD. I recently completed a joint PhD in Civil Engineering and Engineering and Public Policy at Carnegie Mellon University where I studied autonomous vehicle policy research.

    On the weekends, and in the wee hours of the night, I built a podcast and community called Blk + In Grad School. There I chronicle my experience as a black woman pursuing a PhD in Engineering. I also interview other graduate students and early career professionals about their graduate experience. With the whole hope of

    • Motivating
    • Inspiring
    • Providing tips and tricks
    • Mindset shifts

    for graduate students to get through their journey.

    Jennifer: Oh, I love that. What a good podcast topic. It’s also gonna help so many people. It’s one of those things that those resources are gonna be valuable to people again and again for years to come.

    I’m not a big podcast listener, but I love the episode that you did about decorating your apartment on a grad school budget. I was like, ‘Oh my gosh, so many good tips. And I’m a big thrift storer. I really enjoyed that.

    I love that you interview a lot of black women and really give them a platform to share their stories and their advice.

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    Allanté started a podcast to create the resource she needed in grad school

    A mobile phone with the Blk + in Grad School Spotify page pulled up on the screen. A pair of over ear headphones are plugged into the phone.

    Jennifer: What inspired you to start a podcast?

    Allanté: Yeah, absolutely. Honestly, my own experience through grad school.

    Prior to going to Carnegie Mellon, I finished my master’s at the University of Illinois at Urbana-Champaign. And I did undergrad at North Carolina Agricultural Technical State University which is a historically black college [HBCU].

    The transition between my undergraduate experience and grad school was very jarring.

    A lot of people maybe assumed because I moved from an HBCU to a predominantly white institution…the academic rigor was the same.

    It was the social pieces and some of that kind of hidden curriculum around how one navigates themselves as a graduate student that I really wasn’t knowledgeable about.

    I really stumbled through my 1st graduate school experience. I didn’t know I was supposed to show up to Friday coffee to connect with my professors. I wasn’t really involved or engaged in a way that was beneficial to me as someone who’s aspiring a profession and career.

    When I left, I finished my master’s, I went and worked in Detroit at the McNair Scholars Program at Wayne State University. I led that program. If you’re not familiar with McNair Scholars, it’s a program that helps 1st generation low income students go to graduate school. There, I got all this professional training around grad school readiness and retention in graduate school.

    Coupled with my own experience in my professional training, I just felt when I decided to go back to graduate school…There was so much I wished someone told me that had nothing to do with the technical or academic skills we need to be successful. I think a lot of us have that already.

    It’s just like, oh yeah

    • You’re supposed to go to Friday coffee.
    • This is how you manage a meeting with your advisor.
    • Here’s how you kind of work through those stickier situations where we may not have a safe space to ask those questions at our university.

    That is how Blk + In Grad School started. The whole idea was what I wish someone told me. The research I wish I had when I started back in 2012.

    Jennifer: Oh, I love that. It sounds like what you went through in your experiences helped inspire you to create this beneficial resource for everyone who is going through it now. And who may be advising students who are also going through this journey.

    You said earlier, ‘hidden curriculum.’ In grad school, especially if you’re not from an academic family, if your parents aren’t PhDs. Especially if you’re from a low income household…There are these kinds of hidden curriculum things that no one’s gonna tell you unless someone like you creates resources around it. I love that you’re welcoming that community and starting that conversation for so many people across the country.

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    Getting started with podcasting in grad school

    Jennifer: Now how did you get started podcasting? A lot of people are like, ‘Oh yeah, I wanna have a podcast.’ But what was the process for you like when you were getting started and hitting the ground running?

    Allanté: Oh yeah, absolutely. Now, I would not recommend my path [laughs].

    Jennifer: That’s good to know too.

    Allanté: This was 5 years ago. Okay? When you could start things on your phone. I swear y’all, for those listening, I literally grabbed my phone and put the mic as close to my mouth. If you go back to like the first 10 episodes they’re terrible because it’s literally me on my blow up mattress because I didn’t have a bed yet. I had just moved to Pennsylvania.

    I maybe did a little bit of light editing on my computer. But it was literally stream of consciousness. That’s how I started Blk + In Grad School.

    Then I upgraded to my computer. The next 20 episodes are me huffing into the computer.

    Then I finally invested in a mic and the quality improved.

    I started to invest in editing and started to think about crafting stories.

    I started interviewing people around the 20th episode as well. I was like, “Oh, this could be really good to bring in more perspectives, more experiences.” It was a very organic growth that happened from the start.

    I would not recommend starting with your phone anymore. We have really great inexpensive mics that you can get started.

    Jennifer: That’s so cool that it really was this project and you’re like, ‘I’m gonna do it. Even if it’s on my blow up mattress with my phone in my hand. I’m going to create this.’

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    What type of content creation is right for you?

    A graphic for different types of content creation. On the right, a black person is typing on an Apple laptop. Next to the laptop is a cup of black coffee. On the left, a camera and fluffy microphone are setup for a vlog. On top of both photos is a green star outline with white. Over the star is a large cutout of a microphone to represent podcasting.

    Allanté: Oh gosh. Another transparency moment for me: I actually hate writing. Right? [Jennifer laughs.]

    I’m an engineer. I’m an engineer through and through where I wrote quite literally what was exactly needed to get this PhD. And technical writing is way different than creative writing. I definitely feel more comfortable writing for research.

    In my life prior to being in graduate school, I’ve done a number of entrepreneurial pursuits. One of them was a blog. Hated it.

    Tried vlogging, hated it. I wasn’t able to keep up with it.

    And so what I love about podcasting is that I was able to be consistent. It was low pressure for me as someone who’s kind of on the go. Even now, I just left the gym. I have a hat on. Like, Jennifer looks beautiful. Eyebrows done, lipstick. I put lipgloss on and got here. And podcasting takes that pressure away from me.

    Jennifer: It does.

    Allanté: Yeah, so I can create consistently. And I’m not really worried about the visual…I love podcasts. I kind of started to realize the power of podcasting and having someone in your ears. And the intimate moment of listening to someone else’s thoughts or hearing their perspective.

    It just felt like a very natural fit because I had tried other forms. They weren’t really for me. And in this one, I was able to make stick.

    Jennifer: Yeah. So your podcast listener yourself. And you tried blogging and didn’t enjoy it.

    I really like the things you said about how it allowed you to really be consistent. That is so important when we’re creating something new. When we’re creating this kind of new project that is going to take an unknown amount of time.

    Really, when we’re starting out, that idea of consistency is something that a lot of people don’t think about.

    And when professors tend to approach me and they’re like, ‘I wanna start a blog. You know, I’m excited about this.” And I talk with them a little bit about some of the things that go into it. And how much work they might have to do in order to get things up and running. And they’re like, ‘Oh my gosh, I had no idea.’

    Finding a budget for a podcast editor

    A grid of select episodes from the Blk + In Grad School Podcast including recent and old episodes.

    Jennifer: Was there anything that was really surprising about the podcasting process that you learned once you kind of got into it?

    Allanté: In my 2nd year of my program, I moved into a cheaper apartment because I really was enjoying Blk + In Grad School. I knew I needed to be able to put a little money towards it. As a grad student I was earning nothing. But I was like, ‘Okay, I can now carve out $100-$200 a month toward an editor.’ That was the 1st thing I invested in to take that off my plate.

    It’s very time consuming and I’m grateful to my [podcast] editor who’s like one of my best friends, Stephanie. I’m also very fortunate to have a best friend who is an editor, right?

    Jennifer: That’s wonderful.

    Allanté: Yes! I’m very grateful for her. I told her, ‘Hey, I’m doing this project. Here’s what I can afford right now.’ And as Blk + In Grad School grew, I was able to do some increases in her pay. She was also a very supportive person.

    You can look in at Fiverr, you can look in at Upwork. You can do a bunch of things to delegate if you know there’s a piece of the process that you simply don’t wanna do. Or, that you don’t have the time to do.

    Editing was the piece that I think I very quickly realized this is a time suck for me. That it would actually harm or decrease my productivity or consistency if I’m the person responsible for editing.

    Jennifer: That is so smart. It’s really nice that you figured out the piece of that puzzle where if you send this off and get some help with it, that’s what’s gonna allow you to actually produce more. And put more energy, the kind of energy you want into this project.

    I love that you chose to change your lifestyle in order to actually put more energy into this and more finances too.

    A lot of people don’t realize that some money may have to go into the kind of upkeep or creation of a project like this. I really appreciate your transparency with that.

    Allanté: Absolutely.

    How starting a podcast has impacted Allanté‘s life

    Allante Whitmore is standing and smiling while looking down at her phone. She is wearing an orange blazer with gold buttons over high waisted jeans and an 'out here in these academic streets' t-shirt. Next to the cutout of Allante is an icon of headphones over the Blk + In Grad School podcast logo.

    Jennifer: Now, you must have made that decision because it was impacting you in some greater way.

    I’m curious, what kind of impact has the podcast had on your life? Or, your online community?

    Allanté: So many amazing things have come from Blk + In Grad School. I genuinely was just creating something I wish existed. Right?

    From that I have had speaking engagements at universities across the country, which is really exciting. Especially during the pandemic, I was able to do a lot since it was virtual.

    Jennifer: That’s great!

    Allanté: Yeah, it blew my mind. Right?

    I’ve done campaigns. I’ve dabbled in the influencer space as a result of Blk + In Grad School, representing the graduate lifestyle to an extent.

    Jennifer: Oooh.

    Allanté: It’s very interesting.

    I don’t fully take on the identity of an ‘influencer.’ It feels awkward. But the reality is that it’s a stream of income that has been helpful.

    Especially when I was finishing up my PhD in the last like year or so. It was really like, ‘Okay, this is actually bringing in income,’ sponsorships.

    Lastly, my community. In 2019, I started The Scholar Circle. It’s a community for folks in grad school. It’s an accountability and coworking community. We meet 3 times a week for a total of roughly 8 hours over those 3 sessions. We work together. We get things done.

    In the membership community, there are a host of resources to help you through your graduate journey. That also became a piece that I didn’t anticipate growing. I will also be honest, that was very hard to grow. That took time. And even still, it takes time to readjust and attract new people. That is a task, but it’s a labor of love.

    All of these different things have kind of cropped up.

    A black woman with long hair stands in front of a graffiti wall wearing a black crewneck sweatshirt that reads "out here in these academic streets." On the graphic is another photo, of a black man sitting on a park bench wearing a similar black crew neck shirt and jeans. In front of him is a black backpack. Behind him are trees, a streetlight, and blue skies. Superimposed over both images is a cutout image of a dusty pink crop hoodie with the same phrase.

    I also have merch.

    There’s just like so many different kinds of new streams of income that helped me support the podcast so I didn’t have to be the one putting the money into it.

    Jennifer: Oh, that’s amazing. So, you’ve created streams of income that are associated with the content that you create, this podcast. And that helps you support the creation of the podcast.

    Allanté: That’s right.

    Jennifer: If The Scholar Circle, that kind of co-working and accountability sounds great to you, check that out.

    Jennifer: One thing that I love about your Instagram and your online presence is that community feel is really there as well. When you’re talking about how you are picking up some sponsored and campaigns for some influencer type things that makes total sense to me. Because the audience that is already following you, the people that are connected with you, they wanna see more content about grad school.

    They wanna see more of that lifestyle and what you were going through as well. I love that you were a great representative for them and that companies were able to work with you for that kind of thing.

    Allanté: Yeah, thank you. I mean that totally came left field. [Jennifer laughs.] And it’s still so funny nowadays because I realize it is a lucrative option. And recognizing that Blk + In Grad School is also very niche.

    There’s a really interesting balancing act that happens there. It’s been very helpful. It’s like, ‘Okay, now I actually have a substantial amount of money I can support. Now I can get more resources. I can now pay someone to help me with The Scholar Circle.

    So it all goes back into serving the community. I’m grateful for it.

    But I also don’t wanna start spamming the community, right? So there’s like a balance.

    Jennifer: Yeah, right.

    Allanté: Exactly.

    Jennifer: There is a balance. And I’ve never seen anything that looks even remotely like SPAM from your accounts.

    Allanté: Yeah. [Laughs.]

    Jennifer: You’re always so thoughtful with the content that you share. And actually you’re a great example when I’m talking to other grad students about what they might wanna post on Instagram. I often direct them to your account. I say, “There’s all sorts of things you can do. You can help people. You can talk about your own experiences. And this isn’t a great example for you to check out.”

    So I love your Instagram. And oh my gosh, spammy? Definitely not [laughs].

    Allanté: That makes me feel better.

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    The Grad School Success Summit

    A black man wearing a long sleeved white Henley shirt holds an open laptop  against his chest presenting the screen toward the camera. On the laptop screen is information about the Grad School Success Summit from the Blk + In Grad School website.

    Allanté: I started that the Grad School Success Summit the 1st year of the podcast. That was the event I used to help attract people to Blk + In Grad School.

    Not just current grad students, but also other folks in the academic content creation space. That’s how I think I first reached out to you, Jennifer, was to be a speaker.

    Jennifer: That’s right. That’s totally right.

    Allanté: Yeah. It was really a way for me to kind of tap into the community of content creators who we are supporting the same community.

    But then also let new people know ‘Hey, there’s this resource available. You know, it might vibe with you.’ If not, I always share a bunch of other resources that might be a better fit.

    This year was the 5th Summit which blows my mind.

    Jennifer: Wow! 5 years. I mean that’s really amazing.

    Allanté: Thank you. It blows my mind. That is definitely the staple event I have every single year. It’s always helpful in building my email list. That’s my main email list building activity for the year. I really enjoy it.

    Those 3 days are intense but really, really fun.

    Jennifer: They’re fun. It sounds like it’s something that helps build your list. That helps more people learn about Blk + In Grad School and The Scholar Circle.

    How does it help the community? What is the Grad School Success Summit? And who should go to it?

    Allanté: I think everyone has the academic skills. I’m really not super concerned with folks having the academic skills. I think if you got into grad school, you’ve got them.

    But it’s the social bit. It’s the financial wellness. It’s the emotional wellness. Physical wellness. Creating a personal brand. Right? Building community. All of those other pieces of the grad school experience that universities don’t feel fully responsible for.

    I feel like we try our best to create an environment where you can get some tips. You can get some information. Some resources and motivation around any of those topics so you’re a more well rounded graduate student. Not just a brain, you know, doing research day in and day out. And doing homework. And doing readings.

    So helping grad students think about what do they want their year to look like? Beyond their academic goals. And how they’re gonna take care of themselves to carry them out is really the impetus behind the Summit.

    Jennifer: I love that.

    Is there somewhere people can watch the replays if they missed this year’s Summit?

    Allanté: So yeah! You can totally watch the replays at GradSchoolSummit.com. That’s for the most recent year, the 2022 Grad School Success Summit.

    If you wanna watch any year before that so 2021-2018, they replays are all available on my YouTube.

    Jennifer: Excellent! Great.

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    Leaving academia (and talking about it online)

    Jennifer: Well I’d love to hear what you’re up to now. Congratulations on finishing your PhD.

    Allanté: Thank you.

    Jennifer: I know that you’re in a new job. So I’d love to hear a little about it.

    Allanté: Yeah, absolutely.

    So, I have left academia. That was honestly so stressful to actually admit on the internet. I don’t know why.

    I just feel like there’s this assumption, even my own inner feeling that we’re supposed to go onto a tenure track position.

    I had a really great opportunity at a national energy security organization. We look at transportation policy as it relates to reducing our dependence on oil. I am now the Director of the Autonomous Vehicle Policy Research Center there. 

    Jennifer: Exciting!

    Allanté: It’s really exciting! Yeah! It’s really exciting work. I get to do exactly what I’ve always wanted to do, which is stand between technical folks (so automakers in this particular expertise I’ve built) and policy makers to communicate what’s happening on that side. See what’s happening with policy. To help create policy. And my emphasis on equity informed policies, so how do we make sure that things are good for everybody.

    Jennifer: So that they’re accessible. 

    Allanté: Yeah, yeah. It’s exciting.

    Jennifer: I love that! Now, since you were kind of anxious about talking about it online, what kind of reaction did you get to announcing you were leaving academia?

    Allanté: All resounding ‘Good for you’s [laughs].

    Jennifer: Yay! [Claps.] So if you’re also leaving academia, or thinking about it, it is okay to talk about online. A lot of people are gonna cheer you on.

    Allanté: Yeah, that’s right. That’s right.

    There are some folks who were like, “Oh, I think you would have made a great professor.” And it doesn’t mean that part of my life is absolutely not an option, right? But yeah.

    Mostly we get it. It’s hard out here.

    Finishing grad school after the peak of the pandemic, so the academic job market was something I just wasn’t really in a place to even do at the time. I was like, ‘I just wanna figure things out if I need to. But I’m very [emphasis] happy with my position.

    Jennifer: It sounds like you’re exactly where you wanna be. Right in that place with policy and the automakers themselves.  So that’s so cool.

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    TikTok is Allanté’s favorite social media platform

    The BlkInGradSchool TikTok page

    Jennifer: One thing that I wanted to be sure to ask you about is what is your favorite social media platform? You do have a big online presence. You’ve got multiple websites. You’ve got your Instagram, your YouTube. Which is your favorite?

    Allanté: TikTok! [Laughs.] Where I’m not at.

    [Jennifer: laughing loudly] That’s so funny! Why do you like TikTok so much?

    Allanté: I love TikTok. I have a very irreverent sense of humor and I feel like TikTok is full of all of the, like, just wild and kind of wacky stuff. I thoroughly enjoy that.

    Jennifer: It fits your personality.

    Allanté: Yeah, yeah. There’s things on there. I’d create a page…But I enjoy consuming TikTok. I haven’t gotten to where I wanna contribute too much.

    Jennifer: Well you’re a creator in a lot of different areas. You don’t need to create on every platform. Especially the ones you enjoy consuming the most. [Allanté nods her head.]

    That’s really fun to hear about when you have so many social media platforms.

    Keeping her online presence updated

    A desk with an open laptop, small reading light, piles of books and papers.

    Jennifer: How do you manage all of that? Like you have multiple websites. You got the social media. That’s a lot to keep track of.

    I have a pretty good system with the podcast. Right now, the podcast isn’t on YouTube. I only have like the Summit on YouTube. When I first started, I did a couple of webinars. So they’re there.

    My YouTube is pretty tame. That keeps it very manageable for me where I’m only adding 6 new videos a year for those 3 days that we have the Summit.

    Jennifer: Nice.

    Allanté: Now as far as the websites, everything from the podcast goes to the website. Once I create a podcast episode through my podcast provider, I then link everything: the show notes, all of that. I’m pretty much just repurposing all of that written content and putting it into a blog post on the website. That keeps it very easy to maintain and pretty low maintenance.

    Now the social media piece, that’s where probably the bulk of my content creation energy goes. Because you have to create things all the time.

    I more recently took a break because I was writing my dissertation. Honestly, so much life has happened since I finished my PhD. Even like us recording is getting me back into the groove of content creation.

    Jennifer: Right.

    Allanté: What that looked like before was, ‘Okay, I have this episode that’s gonna go out. I only need 2 more pieces of content around the post with the podcast every week. So that’s kind of how I managed it and kept it very low maintenance for me. Like, I can create 2 more pieces of content.

    Jennifer: It sounds like you have a good system.

    Allanté: Yeah, I do. Thanks.

    Jennifer: I like that your system is all based around the podcast. And figuring out what needs to be shared, where it needs to be shared, and when. Right? That’s the multiple posts part. But it sounds like you have a system in place.

    I love that you took a break during your dissertation. And even afterwards. Taking a break from social media is so important, especially for our mental health and well-being. It’s great that you shared that as well.

    Need a break from social media? I have an blog post to help.

    A tip for starting your new content project

    A race track for running, with lanes numbered 1-8 at the start line.

    Jennifer: Now, is there anything else that you’d like to add that you wanna be sure to talk about during this interview? I’m having so much fun.

    Allanté: I know! Me too.

    Only thing I’d say, for anyone who is starting out. The advice I give everyone, and this is what I did when I started the podcast…

    Before you go live, create 5-10 pieces of content.

    Jennifer: Oooh. Why?

    Allanté: 1: you’re practicing the consistency of creating the content and making it a part of your schedule. Even if that means you’re sitting and bashing it. It’s like, ‘Okay, this is how long it takes me to make 5-10 episodes. Or 5-10 videos. 5-10 blog posts, whatever.

    Then you can schedule those anchor pieces of content over those 10 weeks, 5 weeks, what have you. If it’s every other week, now you’ve got 20 weeks worth of content if it’s biweekly that you’re producing content.

    You get to kind of mess up too. Those very 1st episodes, I don’t listen to. Because they’re not great! But, I got to figure out so much with those first few episodes. Then I could reassess and create some direction. And decide if I like it.

    I think all of those bits are really important, 1: with building an audience, and 2: figuring out what works for you and your flow. And making sure you can stay committed to something you said you were going to do.

    Jennifer: You have to like it. Right? It’s a big project. It takes a lot of energy and maybe even some finances if you want to get into it. So liking it is important [laughs].

    And I’m glad you had a topic you were passionate about. And that you put all this energy into. Because you created something amazing.

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    A new season of Blk + In Grad School

    Confetti against a light blue background

    Jennifer: What is next for Blk + In Grad School? Will there be a new season?

    Allanté: Yeah! Literally, I recorded an episode yesterday. It’s so exciting. I definitely wanna hit 200 episodes. We’re at 165 right now. So I know the goal right now is okay, hit 200. And then we will reassess again.

    [Allanté and Jennifer laugh.]

    Allanté: But I’m definitely wanting to serve the community. I’m open to what that looks like. I think there might be time for a new voice. There might be time for a different approach. I’m really open to what’s needed from me.

    And also balancing my life post-grad school. Right? My time is different. I actually travel a lot for work. Figuring that out has been really interesting.

    Jennifer: You’ve changed your lifestyle to work with this podcast. And now you’re even maybe changing the podcast to fit with your lifestyle.  And what the community is hoping for in the future.

    Thank you so much for talking with me today. Dr. Allanté Whitmore, this has been a joy! We’ve been internet buddies for a few years now.

    Allanté: Yeah!

    Jennifer: I’ve been involved with the Grad School Success Summit. And so I’m so excited that you came on The Social Academic today.

    Allanté: Oh, so happy to be here, Jennifer! Like literally means the world to me.

    And make sure you link your session from the Summit in the show notes.

    Jennifer: Oh! Good idea. I wouldn’t have even thought of that. But I did talk about social media and how to talk about yourself online in grad school. So I’ll link that below as well. Thanks so much!

    Allanté: Thank you.

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    Bio for Dr. Allanté Whitmore

    A graphic with a headshot of Allanté Whitmore, PhD of Blk + In Grad School for her podcast appearance on The Social Academic

    Allanté Whitmore, PhD (@BlkInGradSchool) is a proud Detroit native. She earned her bachelors in biological engineering at North Carolina Agricultural & Technical State University, and her masters’ in biological and agricultural engineering at the University of Illinois at Urbana-Champaign. She earned a joint PhD in Civil Engineering and Engineering and Public Policy from Carnegie Mellon University in 2022.

    Allanté’s research focused on uncovering the environmental and social implications of autonomous vehicle technology. She used computer modeling to test different ways in which shared autonomous vehicles and shuttles might be used in public transit systems, with the aims of improving transit access and equity in public transit systems and reducing the transportation sector’s contribution to emissions. Allanté is now the Director of autonomous vehicle policy research at a transportation policy research organization. She continues to create knowledge to inform future policy on shared mobility that ensures physical and environmentally equitable access to transportation.

    In her free time, Allanté hosts a podcast, Blk + In Grad School where she chronicles her experience getting her PhD, providing encouragement and tools for women and people of color to successfully navigate the graduate-education journey.

    Connect with Allanté on Instagram, Twitter, and TikTok @BlkInGradSchool.

    Find more resources for graduate students on The Social Academic blog.

    Interviews Online Presence How To’s Resources for Grad Students The Social Academic



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  • What Are Informational Interviews? With Jennifer Polk, PhD

    What Are Informational Interviews? With Jennifer Polk, PhD

    Informational interviews can help your journey from PhD to Life

    Jennifer Polk, PhD has been helping PhDs get clear on their career path since 2013. You may have read her articles on University Affairs, Inside Higher Ed, and The Chronicle of Higher Education. If you’re on #AcademicTwitter, you’ve seen her tweets @FromPhDtoLife.

    Jen is an expert at helping grad students and people with doctorates confidently market themselves for the jobs they actually want.

    What are informational interviews? And, how can they help your transition from academia? It’s all in this interview with career coach, Dr. Jennifer Polk.

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    Meet Dr. Jen Polk

    Jennifer: It’s Jennifer van Alstyne. I’m here with Dr. Jennifer Polk. And we’re going to be talking about informational interviews today. You might recognize Jennifer from a live conversation that we had last year about networking.

    Dr. Jennifer Polk, I’m so excited that you’re here to talk with me. Would you mind introducing yourself for everyone?

    Jen: Sure, yeah. Thanks for having me!

    So feel free to call me Jen, everyone. Dr. Polk if you want to be formal, but Jen is perfectly fine.

    The short version is that I help PhDs get clear on their career path so they can confidently market themselves for jobs they actually want. Typically, that means outside of academia. But I’ve worked with everyone, on all the things.

    I have a PhD myself in history. I got that 10 years ago. These days, I’m self-employed. And it’s cool. It’s good work to be able to help people figure out what’s next, and get there. It’s very empowering.

    Jennifer: That’s great! Thanks for sharing that with me.

    Now, I know that it’s really hard to kind of imagine what life might be like outside of the academy for many professors who’ve been in for a long time. But also for graduate students who are going through and really trying to figure out what their next steps are. It’s something that’s affecting everyone, no matter where you are in your academic career.

    There may be a good opportunity for you outside of academia. Jen is someone that can help with that.

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    Jennifer: There’s a way that people can learn more about jobs outside of academia, and that’s through informational interviews. That’s kind of a jargon-y word. What is an informational interview?

    Jen: That was a great prompt. Yes, check marks to all of what you said. Totally.

    Informational interviews. If you haven’t heard this term before, it might sound very strange. It’s not very eloquent, right? But just know that it is a super common term. Even if you haven’t come across it before, it’s really common. It’s not just corporate. It’s common everywhere.

    All it means is having a conversation with somebody who works in a job, a field, for an employer, or who has in the past that interests you. The specifics of that conversation depends on what you want to learn.

    This is a learning experience. Sometimes people get the idea that this form of networking–yeah, an informational interview like it is a form of networking–but it’s not really about you. In fact, it is not about you pitching your services or you asking for a job. It’s a learning experience.

    I want to emphasize that it is a community building experience. Do you want to be in community with this person and people like them?That’s a short answer to what [an informational interview] is. Just conversating with somebody else.

    Jennifer: I love that. I think that so many people have a fear or anxiety about informational interviews. Maybe that’s because they don’t know what it is. It sounds like an info interview is a conversation you have with someone to learn more about their job, or their field. And learn more about them to see if they’re someone that you want to stay connected with, or maybe you want to do a job like that. Or, maybe you don’t. And that’s good information too. Thank you so much for clearing up that definition for everyone.

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    A small pug dog that looks anxious is wrapped in a blanket on top of a bed.

    Jennifer: What advice do you have for those people who are feeling really anxious, or scared, or nervous about approaching an informational interview?

    Jen: First off, what you described, Jennifer, is really common. If you are feeling that, welcome. You’re in really excellent company. I’ve been there, and so many of my clients, and the PhDs that interact with grad students, PhDs, all of the above have experienced that. It’s totally normal, common.

    Those feelings can be what prevent folks from taking the leap into doing informational interviews. You’re in really good company there.

    I’m not answering a question directly, but I will say that once folks start doing informational interviews, it’s like a light goes off. Everything changes. It’s really incredible. I think there’s so many different reasons for that. But I really encourage you to do it. Just take one step at a time. This is not the only way to do it. This is not like the way that is necessarily going to be right for you. But for example, it could be that you decide to do one informational interview with a person that you already know and trust.

    Jennifer: Oooh.

    Jen: Maybe they’re from your personal life, or family, or you worked with them years ago. So you don’t sort of already know everything about them in terms of their career, and their job, but you know there’s some level of comfort and trust. You say, “Okay.” Maybe you send them a text, or an email, Facebook message, whatever it is:

    “Hey, can we have a chat about your job? Because I’m thinking about what I want to do next, and I’m confused about what some options are. You work as a project manager. That’s something that intrigues me. Can we just have a convo so I can learn more about that?”

    This is relatively low stakes. That first step is important. Then you take another step after that. Right? This doesn’t have to be this big overwhelming kind of campaign that you go on. Just do it once. Send that one email, send that one message. That’s the first step.

    Jennifer: So just sending that first message, and maybe reaching out to someone who you already know, who you’re already familiar with. That can be a really good idea for people who are feeling uncomfortable, or nervous, or anxious about that process. I love that idea, and I think that that would make it so much less anxiety provoking for me. Like, “Oh, you know, I do have people that I could reach out to about that kind of thing. I can have a conversation with that friend that I haven’t talked to in a few years.” I’m sure they wouldn’t be upset to hear about it. If they don’t have time, that’s okay! But I can reach out. That’s pretty low stakes for me, so I really like that.

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    A close up of someone's brown leather shoes and tan slacks as they get ready to step down a stair.

    Jennifer: When people are reaching out for the first time, is there something that holds them back from actually reaching out? Is there something that’s like preventing them from doing that step?

    Jen: Yeah, to generalize, I think that folks can get in their heads. Shocking, right? Of course [sarcastically]. And they worry about things that are just way too many steps in the future.

    I always like to remind myself, and you know sometimes others is appropriate: that is a later problem. So, first off, don’t get in your head too much.

    I think what you said, that if they don’t respond, if they don’t have time, that’s not personal. That’s also a really important reminder. You can send the email. Whether they respond or not is not necessarily about you. Maybe they never checked LinkedIn. Maybe their parent just died. Maybe they don’t have any child care in a pandemic. You don’t know what’s going on, right?

    Jennifer: Yeah.

    Jen: You know, decide not to take it personally. I will say that when you send that first message, your job is not done until you’ve sent the follow-up. I think that’s really, really important advice.

    My inbox is a mess, always. You know, direct messages [DMs] on Twitter or LinkedIn, there’s no kind of way to like Mark As Read, or file it into different folders. These things are just messy by nature. Not everyone is really skilled at managing their inbox. So, your job is not done until you’ve followed up. If you need to.

    Jennifer: That is such great advice. You know, I did this kind of workshop at the beginning of the pandemic that was all about How to Stay Connected During Social Distancing. During that workshop I taught people that you have to assume that people are busy, or that they’re too swamped with things in their own life to hear you the first time.

    That follow-up is not just a courtesy for them, but for yourself, because you do want to be heard. Right? Otherwise, you probably wouldn’t have reached out in the first place. Sending that follow-up is a good thing to do for yourself as well as the people who are around you.

    And assuming that people might not have time, or that their schedules might change, is going to set you up for not being disappointed. Just expect something to come up. And then if it does, you can be flexible with it. This is kind of a low stakes thing for you. You’re reaching out, and it’s okay if they’re too busy on the other end. Most of the time, they’ll tell you if they have the capacity to do so.

    Dr. Jennifer Polk, photo by Nadalie Bardowell
    Jen Polk, photo by Nadalie Bardowell

    Jennifer: One thing that I want to be sure to ask about is can an informational interview help you get a job? Does that get me a job if I do those? What is the correlation between informational interviews and careers?

    Jen: That’s a great question. So how are these two things connected? I already said don’t think of an informational interview as a way for you to ask for a job or pitch yourself to an employer. But it does happen.

    The outcome of informational interviews are unknown at the outset. And I have heard the stories. These are true stories that sometimes happen to folks where they do an informational interview and all of a sudden the person that they’re interviewing says

    • “Hey, you wanna join the team?”
    • “There’s an open position I think you’d be great for.”
    • “Hold up, something is coming through. I’ll message you when that happens.”

    This absolutely does happen. That can happen in your first informational interview, or your 150th. Purposefully, that’s a big number, I know. So, it definitely does happen.

    I would say you can be open to that. But that is probably not gonna happen to you. Especially, I would say, if you’re switching sectors potentially.

    Jennifer: Okay.

    Jen: That doesn’t mean there’s no connection. Learning really is important. Learning is important for you so that you

    • Can make better decisions about what you want
    • Have more of the information about what this job title is all about
    • What is this job ad actually mean when it’s translated through an actual person who’s doing it

    Is this employer actually toxic? Based on the job ad, you’re not sure, you know. The learning piece is really important for you to make good decisions.

    The learning piece also helps you craft stronger application materials because you get a sense from communicating interacting with that person more about

    • What that employer cares about
    • What that field is actually really about
    • What kind of stories they find compelling

    You can write better cover letters, you can write better resumes, and application materials. These are kind of indirect connections.

    A lot of the time when folks are thinking surface level, they will think, “Well, my informational interviews did not lead to a job.”

    Yes, they didn’t lead to a job directly. But then when you asked, what was the value of informational interviews?

    • “Oh, well I learned that there was a whole field I never heard about.”
    • “This new company that you know was doing exactly what I wanted.”
    • “There was this this job title that I thought was totally something different, but actually was exactly what I was looking for.”

    Et cetera, et cetera, et cetera. So indirect, very important.

    They are very self-affirming for a lot of people. They boost the confidence of people doing informational interviews. I’m not promising that, but that really is often an outcome, an unanticipated bonus. It is confidence boosting for a lot of people. It is affirming to have somebody give you some of their time, to give you advice. That is a gift, right? It’s a nice thing that they respect you. They take you seriously. They want to help you. That’s nice.

    Am I making sense? Like it’s good. And that helps your job search.

    Jennifer: Oh, yeah. I think that that confidence thing is something.

    If you’re one of those people who’s nervous or anxious about it, and you know that not only doing this can help you

    • With your career
    • Make better decisions
    • Network
    • Meet more people
    • Boost your confidence by practicing more and reaching out to more people that you admire

    I mean that, that’s great. That is some incentive to actually try an informational interview if you’ve maybe been on the fence. So, I love that.

    Jen: Yeah, now you’ve got this new person kind of on your team.

    Jennifer: I love that idea, having someone on your team was kind of true. The more I learn about someone, the more I want to root for them. The more I want to cheer them on. If I’m gonna sit there and talk with someone for half an hour in a way that’s helping them, I’m also feeling like I have a little bit of a stake in their outcome. Like I want them to do well.

    If you’re feeling that anxiety, remember that that’s someone who’s trying to help you, who kind of wants to be on your team. You can let them by reaching out. I love that.

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    A woman in a light pink dress and gold necklace sits at a round white table talking with a black woman in a blue shirt.

    Jennifer: How do you find people to do informational interviews with? How can people get started? I know you said that you can reach out to a friend or a family member, but what about people you don’t know? 

    Jen: Yeah, all of the above. Really everywhere. Some examples are in-person conferences. These as someone put it to me on Twitter today, “organic conversations.” So, after the panel, in the hallway. Right, totally cool.

    So from your professional life:

    • People that you’ve worked with in the past
    • Other professors in your department
    • Other grad students that you know have already graduated and gone off to work in industry
    • Anybody that you’ve interacted with professionally over the years is fair game
    • Social media.

    LinkedIn is kind of an obvious one. It’s a great one. These people can be total strangers, but I think it’s really helpful in terms of actually making the connection, and by that I mean like actually having the conversation, and not just sending the message. It’s helpful if there is some sort of connection already there (i.e. you have a person in common, you went to the same undergraduate institution).

    Twitter. People you follow, people that follow you back, are you communicating in the same thread? All of the above really matters.

    You can also just find people randomly online. Somebody was

    • On a YouTube channel
    • Participated in a podcast
    • Wrote a blog post that you admire

    I did that for one of the folks I did an informational interview with 10 years ago: a woman who wrote a blog post about AltAc career transitions. I looked her up. She was in Toronto. I’m in Toronto. She had an English PhD. I’m a history PhD. I was like well, there’s some connections there. So, I sent her an email. And not so far into the future we met in person.

    Jennifer: I love that!

    A raised computer monitor and raised laptop, turned off, on a desk with a brown leather mousepad/pen-holder and an open notebook with a pen. Behind the raised laptop on the windowsill are small succulents in tiny wood pots.

    Jennifer: I have a question. You said something a while back zero, to your first interview, to like 150 interviews. How many info interviews have you done?

    Jen: Oh, boy. I don’t know.

    Jennifer: [Laughs.] It’s a big number.

    Jen: Well, I probably haven’t done that many. And, not all of the conversations I’ve had that are informational interview-like were seen in that light at the time, if that makes sense.

    Jennifer: Even though it was doing the actions of informational interviews, it wasn’t necessarily considered an informational interview at the time.

    Jen: Yeah. Informational interview is a form of networking, but it’s a form of networking where you as the person doing the interviewing–doesn’t always happen this way in reality–but all you need to do is prepare a list of questions and ask.

    In that way, there is less kind of back and forth versus ‘networking more proper,’ if I can make that distinction, which is really meant to be a real true back and forth where both parties are sharing.

    I am not suggesting that in an informational interview situation you’re not being helpful, and there’s no back and forth. Just, if you’re feeling nervous about it, remember all you need to do is go in as a researcher with a list of questions. I say that to hopefully take the pressure off.

    So why did I say 150?

    Jennifer: Yeah.

    Jen: There was a reason I picked that number. A client that I had last year, over the summer and fall, now it’s the summer again, so about a year ago. She did 150 informational interviews. She told me this subsequently. And that was a choice that she made. You know, there’s reasons why that suited her personality, why that suited her job search, we could talk more about that. The opportunities that she pursued came directly out of that and not out of her applying to jobs. So the jobs that she ended up getting, she took a couple of part-time contracts with startups and small organizations…

    Jennifer: Wow.

    Jen: Those came directly out of informational interviews. And never did she apply formally for a position.

    Jennifer: That’s amazing.

    Jen: Now, that is one example. There are many, many examples. But that is one true real life example.

    Jennifer: Oh, that’s great. 150 interviews helped that particular person because it matched their personality to do a lot of them. And it helped them find the career path that they were interested in. So that’s very cool.

    What if you’re like, “Oh my god, 150 is nowhere near what I’m capable of. I can do like five informational interviews?”

    Jen: Yeah, I think five is a great number.

    Let me talk about my process when I advise PhDs on the job search. And when I say PhDs I mean people that have a PhD, people that don’t have a PhD but sort of you know relate, grad students, all of the above.

    The process that I would recommend is first to kind of get right in your mind about what is going on. So I call that Prep.

    And then you go into Focus. And this Focus section is you want to focus on yourself. That’s basically self-reflection, right? What do you want? What do you need? What do you have already?

    Then, the third step is Identify. Identify some possibilities. That’s when you do research. A big part of that research is probably going to be informational interviews. But that’s not the only type of research you’re doing.

    If you have limited capacity for informational interviews, at least right now, you can really emphasize the other types of research. But you’re going to do it strategically. You’re going to get your mind right. You’re going to focus on yourself.

    And then you’re gonna say, okay, based on what I’ve learned about myself, what are the types of jobs that I want to do some research on by reading

    • Job ads
    • Company websites
    • Blogs
    • Listening to podcasts

    To learn more about whether these things would align with what I know about myself.

    Jennifer: Right.

    Jen: Then you’d be very selective, “Okay, so it seems like project management is a role that is really going to suit me. Or, instructional designer.” Let’s say, “Those are the two that I’m really thinking. I haven’t really talked to anybody yet about them.”

    Then, “Okay, let me go and talk to five people. Maybe three for one, and two for the other. And see you know, if I’m on the right track.” And maybe you are. Maybe you’re not, right? Maybe you need to pivot a bit. Maybe you decide, “Well, it’s not instructional designer. It’s more educational developer I’m going for, which is slightly different.”

    Maybe at that point you decide you want to do more informational interviews. But the first five were really helpful in narrowing and pivoting. Does that make sense?

    Jennifer: That makes so much sense. I absolutely love that. It sounds like having that process, having that kind of approach really helps people who are going through this.

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    Jen Polk's PhD Career Clarity Program sign up page on a laptop screen. The laptop is on a small black table next to a stemless wineglass filled with water. In the background is a potted plant and in a couch.

    Jennifer: Can you tell me a little bit more about your program? I’m sure people who are listening want to hear about it because it might be right for them.

    Jen: Yeah, thanks for asking. Let me finish the steps here. So yeah: Prep, Focus, Identify. Right? That’s where you really want to narrow down like, “Okay, this is what I’m going for.” So  this person has decided on educational developer, right?

    Then step four is Market. I use that term purposefully: Market to employers. That’s when you want to write your resume and worry about your LinkedIn profile, or not, depending on your job search.

    Jennifer: I bet some people are really surprised right now. They’re like, “I thought I needed my resume first.”

    Jen: No.

    Jennifer: People, you really need this program because this is telling you that you might be putting your energy into the wrong places at the wrong time. Oh, I love that, Jen.

    Jen: Yeah, exactly. Thank you for saying that. So, do those things last, folks.

    Jennifer: Wow, yeah.

    Jen: Don’t skip the earlier stuff. That’s what I found. That’s why I built it this way.

    So what is my program? So I have a PhD Career Clarity program. This is a paid program. It’s 12 months access. That doesn’t mean that it takes 12 months, but you’ve got 12 months because you know everyone’s life is different. And job searches can take time depending on you.

    It’s basically an online course, self-paced. You go at the pace you want. It’ll take you through all of those four steps from “I don’t know if I even I’m ready to job search or want to,” all the way to interviewing for positions.

    But let me say, if you’re thinking about it, or you’re not even yet thinking about it but you’re curious, I do have a free training for PhDs.

    Jennifer: If you’re even thinking that you know a program like that might be helpful for you, want to get that group coaching in then be sure to sign up because that free workshop is going to give you more information about it. And it’s going to tell you some of those myths that might be holding you back from really getting clarity on your career, what you want to do next.

    This is your life, right? This is important. It’s a big decision to figure out what kind of path you want to go down. This is a great program that can help you get there. I can vouch for that because my fiancé needed this program to help and figure out his next steps. He’s been in it for months now, and found it really helpful.

    So I encourage you to sign up for that free workshop.

    Paper cutouts of speech bubbles with question makrs on them

    Jennifer: What’s a really good informational interview question that I should add to that list?

    Jen: Kind of taking a step back from your question: what to ask you can Google the stuff and get lots of different lists. There’s value in that. Take a quick scan of what people say.

    But ultimately, you want to go through: what do you actually want to learn from this person? What do you want to learn from them right now? Really do that introspection to decide what is most important.

    Why do I say that? I had a client a couple of years back. He came to me and had already done a bunch of informational interviews, probably a dozen or two of them. And it just wasn’t working. 

    I was surprised, but it turned out, and this was his insight, that he’d done informational interviews because that was a task that had been suggested to him as a thing that he needed to do. So he went out and did it, but he never actually really cared about the people and the career paths that he was learning about.

    He didn’t care, right? So it was really just a road exercise for him. Aha, okay. Once he determined, “Well actually, I really am interested in this. And this person is really cool because…” That like additional energy and interest, then the informational interviews just were totally mind expanding.

    What is a good question to ask in informational interviews? It really is going to depend, classic academic answer, on what you really want to know.

    Sometimes folks, I think there’s a real skill in asking questions. You might not be as skilled at it yet as you can become to be.

    One tip is that sometimes you might think, “Well, I’ll just ask this person what their salary is.” But you’re like, that’s kind of inappropriate, but I want to know what I can expect to make. Aha, well then that’s the question you want to ask.

    Instead of asking the person how much money do you make? Or, how much money did you make when you first entered this field? Which is the first question a lot of folks think to ask, what do you actually want to know:

    • How much money could I expect to make?
    • What is a reasonable range for somebody with my background in experience pivoting into this role?

    Jennifer: That is a great question. Making it about yourself really helps take that kind of pressure off someone to talk about their own salary.

    Jen: Exactly.

    Jennifer: They may open up about it anyway. They may be totally fine talking about financial things. But putting the onus on you, making it about yourself, seems so much nicer. I like that. I’d feel much more comfortable with that.

    Jen: A similar piece of advice to that is sometimes you think, well let me ask this person about something specific to them. Or, specific to their team, or employer. When actually what you really want to know is the trends in that sector or field in general. Does that make sense?

    Jennifer: It does.

    Jen: Right. I mean maybe you do want to know about that company specifically, but typically you probably don’t.

    • So instead of: What are the parental leave provisions on your team?
    • What you really want to know is: What are the parental leave trends that you’re seeing in this industry in general?

    Jen: Oh that is some next level thinking. My fiancé has been doing informational interviews and learning from all these people. He’s definitely getting some great insights. But thinking about the trends, thinking about how it’s affecting more than just the individual, is a bigger approach. Wow.

    We’re all researchers, right? We’ve all done that in our work. But researching your field, researching what you want to do next, is not something that people are always thinking about putting energy into. But it can really pay off. I just love that informational interviews can really help people experience some of that excitement, be warned about some toxic workplaces, I mean get the information that they need to actually make decisions for themselves. So that’s my favorite thing about it.

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    Dr. Jennifer Polk

    Jennifer: Is there anything else you’d like to add about informational interviews before we wrap up?

    Jen: Let me repeat something I said earlier. That this is a real sticking point for a lot of folks. That they get stuck. And even folks in my program.

    In the program, it’s a self-paced online course, but I’ve got regular live small group meetings over Zoom. Sometimes folks come and I ask, have you done informational interviews yet? It’s like, “No, not yet. I’ve skipped ahead.” It’s like, “Thank you. Well let’s talk about that.” Right? Don’t skip this stage. There’s different approaches, different strategies for every specific person, of course. And we can talk about that.

    I think: Just do it. You can talk about why and how, et cetera. But ultimately, just do some.

    Join the PhD Career Clarity Program with the bonus ‘Sample Emails for PhD Jobseekers’.

    Jennifer: Yeah! And if you do it, you can build some confidence. You can do some networking. You can really get comfortable talking about yourself, and asking people questions. You can get better at asking questions. There sounds like so many benefits, it’s kind of like well you definitely should be doing this. But also you’re gonna benefit from it too.

    Thank you so much for talking with me today about all of this. Everyone who’s listening, be sure to sign up for that free workshop from Jen. You don’t want to miss that.

    Jen, how can people get in touch with you?

    Jen: Yeah, awesome.

    So, I spent way too much time on Twitter. If you’re on Twitter, I’m there. My handle is @FromPhDToLife.

    That’s also my website FromPhDToLife.com.

    You can find me on LinkedIn at Jennifer Polk, PhD. I’m happy to get messages there.

    I’ve also got a Facebook page From PhD to Life.

    And you can email me [email protected]. I’m happy to get your messages. And follow up if I ignore you.

    Jennifer: That’s right, follow up! Be sure to follow up.

    Well thank you so much for listening to this interview. Be sure to like this interview. And subscribe to The Social Academic so you don’t miss the next one. Jen, thank you so much for joining me!

    Jen: Yeah, you’re welcome. It’s always fun to chat. I’ll be back in a year or two, right? No pressure!

    Jennifer: That’s right! [Laughs.]

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    Bio for Jen Polk, PhD

    Jennifer Polk of From PhD to Life on The Social Academic

    Jennifer Polk, PhD, is a career coach and educator. She regularly facilitates professional development workshops and delivers presentations for students and postdocs. Her University Affairs blog was a three-time gold winner from the Canadian Online Publishing Awards. Jen’s essays have also appeared in Inside Higher Ed, the Chronicle of Higher Education, the Globe and Mail, Academic Matters, as well as in three books.

    More recently, she was an expert panelist for the 2021 Canadian Council of Academies report, Degrees of Success, on the challenges PhDs face transitioning to employment. In addition, Jen currently serves on the board of directors for CAGS, the Canadian Association for Graduate Studies. She earned her PhD in history from the University of Toronto. Find Jen online at From PhD to Life.

    Check out her free job search training for PhDs thinking about leaving academia.

    Interviews The Social Academic



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  • Grad School with Dr. Toyin Alli of The Academic Society

    Grad School with Dr. Toyin Alli of The Academic Society

    Accountability and time management are valuable skills in graduate school

    Toyin Alli, PhD of the University of Georgia helps students inside and out of the classroom. She loves teaching math, it’s her dream job. She’s also making greater impact with her business, The Academic Society LLC, which helps students succeed in grad school.

    In this featured interview, Toyin talks about her book, #GradBoss: A Grad School Survival Guide. Inspired by graduate students in her Facebook community, Toyin wrote this handbook in 6 weeks during coworking sessions! The book is packed full of advice and stories about grad school.

    We also talk about YouTube, and Toyin’s love for teaching.

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    Meet Toyin

    Jennifer: Hi everyone. This is Jennifer van Alstyne. Welcome to The Social Academic.

    Today, I’m talking with Dr. Toyin Alli, a senior lecturer at the University of Georgia. Toyin, I’m so excited to have you on The Social Academic, and to feature you. Would you mind introducing yourself?

    Toyin: So I am Toyin Alli. I’m so excited to be here. Thank you for inviting me.

    I am a senior lecturer at the University of Georgia. I’m a teaching faculty member, so I do a lot of teaching, meet with a lot of students.

    My go-to is those introductory level math classes where I can show students who believe that they’re not good at math, that they can be great at math.

    Jennifer: That would be me [raises hand laughing].

    Toyin: And they can enjoy it. That’s my personal challenge I have every semester.

    On top of being a senior lecturer, I also run my own business called The Academic Society, where I help graduate students with time management and productivity. I also have a consultancy where I help other academics with their businesses. And setting up systems so that they can have a semester approved business that runs while they’re super busy in the semester.

    Jennifer: Oh, my gosh, that is so much stuff. It’s amazing that you’re making it all work. You’re a teacher. You’re helping graduate students actually navigate their time in grad school. And you’re helping other academics who are wanting to start businesses like yours.

    You must be good at time management, otherwise you wouldn’t have time for it all. I think it’s great that you’re helping other people with that too.

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    Grad school life (and grad school problems)

    Jennifer: I love how open you are in your bio on your website about how grad school kicked your butt. And how time management and productivity made such a difference for you. I’d love for you to talk more about that and maybe your book, #GradBoss.

    Toyin: Graduate school is definitely an interesting experience and journey. A lot of people have negative thoughts associated with grad school.

    Once I really got the hang of grad school, it actually became great. I ended up having a great experience in grad school, which a lot of people do not.

    What I found was, it’s really like that underlying soft skill that makes grad school so different. It’s the time management and productivity skills that we aren’t taught grad school, but we’re expected to just do. Those time management and productivity skills, they’re underlying everything. Those are the things that help you actually have time to do your research while you’re

    • Teaching classes
    • Taking classes
    • Going to seminars
    • Presenting
    • All that stuff

    What I found from graduate students–and even myself when I was a graduate student– it’s very overwhelming. And there’s a lot to do. It’s hard to figure out what to do first. When you’re struggling to figure out what to do first, it kind of just paralyzes you. You kind of do nothing, and that’s where the procrastination happens. That’s where the burnout happens. I really like to jump in and help students figure out what to do first, and how to manage all of that.

    When I started graduate school, I thought I was pretty prepared [laughs], because I did undergraduate research. My mom has a PhD. She told me about grad school. But something about experiencing it was just completely different. I had to learn that my undergraduate study habits were just not going to suffice in grad school.

    I learned that other students were actually spending time before class doing readings [laughs], and that’s not something I ever had to do in undergrad. It was learning how to make time for those things that I’m not used to putting in my schedule, figuring out what my priorities should be as a grad student. Once I figured that out, and once I figured out how to learn math–which is funny–that’s when I really got a handle on grad school.

    In my 1st semester of grad school, I took a class called Topology. It was something that I had never even heard of in undergraduate school. That class was just so foreign to me. I didn’t do the best. I’m sure I would have passed the class, but my professor ended up giving me an Incomplete [grade].

    Next semester, in the Spring, I had to meet with him every single week and prove theorems on the board from that class. Every single week. There were tears involved. But in that process, I learned, “Oh, this is how you learned math.” From then on, I knew exactly how much time I needed to spend in my classes. I knew what I needed to do to actually understand what was going on, how much time I needed to allot for my homework.

    Once I figured that out, I feel like everything was just unlocked for me. While grad school was still a lot of work, I enjoyed the experience.

    Jennifer: I think that it’s really interesting because I see a lot of people on social media especially, talking about how they wish they had parents who went to grad school and who’d experienced some of that. Or, maybe who were academics themselves, to be able to highlight some of that hidden curriculum once you get to grad school. It’s the things that most people just don’t know about grad school.

    What I’m hearing from you is that even though your mom had a PhD, there were still a lot of things that you had to learn. That you had to teach yourself and you had to figure out how to do. And it sounds like that one-on-one attention from the professor who gave you that Incomplete provided you some of those resources to be able to replicate that in other areas of your grad school life. It’s a really interesting story. So thank you so much for sharing that with me.

    Is that something you talk about in your book, #GradBoss?

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    #GradBoss: A Grad School Survival Guide

    A copy of #GradBoss A Grad School Survival Guide by Dr. Toyin Alli of The Academic Society sits on a black floating shelf next to a potted fern.

    Toyin: Oh, yeah. So I have a book called #GradBoss: A Grad School Survival Guide where I share my experiences in grad school: the things I learned, the failures that I went through in grad school. As well as the 10 things that you should know before going to grad school (and even after you started grad school).

    Things to remind yourself about:

    • Time management
    • How to make friends
    • Imposter syndrome
    • Failure in grad school

    I talk about all of that in the book. And I also share my stories as well as other grad student stories.

    Jennifer: Oh, that’s great. I think that book would be so helpful for people. I wish that I had it when I was in grad school, because I felt like a lot of the areas you just talked about were things that I struggled with. Or, maybe I had more anxiety about that than I thought my friends did. Having a guide or some kind of handbook would have been so helpful for me. If you’re a grad student reading this, please get #GradBoss.

    Now, when did you write that book? What inspired you to actually put words on paper?

    Toyin: I have a YouTube channel called The Academic Society with Toyin Alli, and I have been sharing videos about time management and grad school stories, things like that.

    I also had a community on Facebook for graduate students under the same name, where I help graduate students. Something I learned about grad students is they’re reading all the time.

    Jennifer: Mmhmm [affirmative]. [Laughs.]

    Toyin: I’m a mathematician. And I will say the reading was very minimal. It was mostly practicing problems, working things out. When I got to the research portion, then I would read papers. But math papers are so short, like 6-7 pages. They’re very short. Yeah, [laughs].

    Jennifer: That’s short! Yeah.

    Toyin: When talking to all these grad students, they’re telling me how much they’re reading. And I’m creating video content. I was like, “I should probably try to meet them where they are.” They’re already reading. Maybe I could put my knowledge into a book.

    So I posted in my Facebook group, “Hey, I’m thinking about writing a book about surviving grad school. Does that sound like a good idea? Would you read it? And what would you want me to talk about?”

    And they’re all like, “Oh my goodness. Yes, I would love a book. Here are the things I want you to talk about.” They listed about 10 things, and those became the 10 chapters in my book.

    Jennifer: So that was really inspired by the people who you were already working with, who were already in your community, and who already needed your help. And they actually helped outline the topics and ideas that you wrote in the book.

    I love that! I love that it was inspired by social media. That’s so cool.

    Toyin: I know!

    I realize I didn’t answer your question. When did I write it? I believe it was the summer of 2018. Or maybe it was the summer of 2019.

    But something that I talk a lot about for grad students in grad school is you don’t want to do this alone. You don’t want to be isolated. And it really helps to have accountability. I’ve noticed that the difference between making a plan and actually following through is the accountability.

    Jennifer: Mmhmm [affirmative].

    Toyin: Whenever I set to do a task, I’m going to try to build in the accountability.

    I’d never written a book before. I’m not a writer. I don’t call my myself a writer even though I guess I am because I wrote a book. 

    Jennifer: Yeah, you’re a writer!

    Toyin: But I was like, the only way I’m gonna do this is if I have people along for the journey. I had this program that’s now called Focus, but at the time it was called Productivity Accelerator. I was like, “Anybody doing some writing over the summer? Anybody working on their thesis, dissertation writing, publishing papers? Do you wanna write with me?”

    I actually got grad students involved. We would sit on Zoom for hours each day. We would talk about our goals. We would use the Pomodoro technique and write for about 45 minutes, chat, write for another 45 minutes.

    I wrote the whole book in about 6 weeks in the summer, mostly with other graduate students.

    Jennifer: Wow! In those coworking writing sessions. That is awesome. And Pomodoros that was something that works for you. And they worked for everyone else because everyone can follow this same kind of timeline doing these smaller, shorter tasks.

    Wow, that’s so cool. And you got it done in only 6 months, that’s amazing!

    Toyin: Six weeks!

    Jennifer: What? Six weeks, is that what you said? [Laughs], I lengthened that. That’s incredible. So six weeks brought you #GradBoss, and that was inspired by graduate students who were in your community. And written with graduate students in that same kind of virtual space and while you’re talking about your goals and everything in six weeks. That is such a cool story. I’m glad I asked about that.

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    It started with her website and newsletter

    A black woman wearing an oversized gray blazer and white slacks sits at a round modern table with a cup of coffee, holding her mobile phone. Also on the table are a vase of lilies, and an open laptop with The Academic Society website pulled up.

    Jennifer: You talked a little bit about how social media is something you use for your community, but what does your online presence look like? Like what social media platforms are you on? Do you have a website? What is your online presence?

    Toyin: Yes, I do have a website. I started with the website, as a home base for my brand. That’s where I would put my blog posts back when I was writing regular blog posts. I would create freebies or lead magnets–I would create some type of value for my audience in exchange for their email address. I would say my website and my email newsletter, those were what I built up first.

    Then I remembered a dream that I had back when I started grad school. I started grad school in 2016. I loved YouTube. YouTube was everything for me. I watched all kinds of videos, learned about

    • How to do my hair
    • My makeup
    • What to wear
    • All of the things

    When I first started grad school, I was like, “I really wanna be a YouTuber.” But I had this YouTube channel called YouTube University, where it would just be me trying to follow YouTube tutorials and do things. But then my mom shared my videos to everyone she knew, and I got so embarrassed. I was like, “No, I’m not doing this again.”

    Jennifer: That’s so funny. She probably shared them cuz she was really proud of you. You were like, “No mom, what are you doing?” [Laughs].

    Toyin: What’s funny is I have a YouTube channel now. I think the difference is my YouTube channel now is something that I believe in. I would push past being embarrassed because I know that what I’m telling people would actually be helpful for them. Being able to help someone overcomes that feeling of wanting to shrink and hide. I’m a very introverted and shy person, [laughs]. You wouldn’t guess that I have a YouTube channel.

    After I started my website and newsletter, I was like let me do this YouTube thing. About 6 months later in 2017, I started my YouTube channel. I would post a YouTube video every single week. That is where I’m the most consistent.

    Then, I occasionally post on Instagram.

    Jennifer: I love that. It sounds like all of the places that you’ve brought yourself into that online space have been reactionary in the sense that you wanted a place to host your brand, to hold your blog posts. Then you wanted a YouTube channel because you wanted to explore that. Then you created a YouTube channel that was for a specific audience.

    It seems very much like an organic process of finding new places that you wanted to spend time and create content for. And very audience driven as well, like you wanted to create things for specific people, is that right?

    Toyin: Oh yeah. Definitely very audience driven.

    At first as a mathematician, I assumed that I could only help graduate students who were like math or science, because that’s what I knew. I didn’t go to grad school for English, or humanities, social sciences. I didn’t really know about those programs. But when I was making my videos and blog posts for the STEM students, I had people in the humanities and social sciences saying, “Oh my gosh, this is so helpful. I wish I knew this.”

    Gradboss /grad-bos/ Noun. 1. A grad student who has figured out how to balance grad school and real life. They are productive but they also have a social life. They build community around them and they help others.

    What people were wanting to learn from me was not discipline specific. It was about time management. It was about organization.  It was about productivity. Those principles can be used anywhere. Now, I always encourage students to figure out what works for them and just leave everything else that doesn’t work. Some things I say may work best for mathematicians, but you can probably tweak it to work for a psychologist.

    Yeah, I very much just followed what my audience wanted from me. It wasn’t just grad school in general, it was time management and productivity.

    Then as I grew my business, people started asking, “Well, how are you doing this business thing and being a lecturer at the same time?” So here I am, business consultant for academics. It’s just naturally progressed as my audience grew.

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    YouTube is Toyin’s favorite social media platform

    A desktop computer with The Academic Society YouTube channel pulled up. Next to the desktop screen, mouse, and keyboard, is a small glass vase with a twirly twisted twig.

    Jennifer: Oh, I just love that. It sounds like maybe YouTube was your favorite social media platform. It’s something that you were watching a lot and then you created a channel because you enjoyed creating videos for, is that right?

    Toyin: Very much so, yes. 

    Jennifer: What do you like most of about YouTube? You said you were getting makeup tutorials and all sorts of stuff you were learning. Was learning an important aspect of watching YouTube videos for you?

    Toyin: Yeah, I think so. I think because I’m very much an introvert. But I’m also an Enneagram 5. If you know Enneagram 5’s, we’re investigators. We love information. We like to know all the information. Whenever I’m learning something, I am just feeling joy.

    My friends make fun of me because I will sit and watch these video essays that people do on YouTube. I don’t know if you’ve seen them, but they’re like 2-8 hour videos on YouTube where they deep dive, have thesis statements about pop culture.

    Jennifer: What?!

    Toyin: Yes. I recently watched one on the Vampire Diaries. Like nothing even serious. But they deep dive into each of the characters, into the storylines, and different seasons. What made them work? I’m just fascinated by that.

    Jennifer: Teenage me would’ve been mind-blown over this because I loved L.J. Smith books when I was in middle school and high school. This was before they were re-released, before the Vampire Diaries was a TV show. So middle school me would’ve been all over the 8 hour video discussion of that. That’s so great. I didn’t know there were such long videos on YouTube.

    My interviews are like 40 minutes to an hour max. That seems really long. I worry, “Oh my gosh, no one’s gonna watch the entire thing.” But people do. And then they email me and they’re like “This was so helpful!”

    Now I’m hearing that even longer videos are performing well. That people are creating this new type of essay, like video essay content. That’s so fascinating.

    Toyin: I love it. I love it so much.

    The long ones I do it takes me a few days to watch it all, but I always go back. It’s almost like getting a peek into someone else’s brain, watching YouTube videos and how they format the video, how they choose to share the information. I just find that fascinating. I find it somehow easy for me to just sit in front of a camera and share my thoughts. Cause it’s still being introverted–I’m in a room alone talking.

    Jennifer: Yeah.

    Toyin: But I don’t know. I feel like my video presence is nice. People respond well to me on video. I enjoy consuming that type of content.

    Jennifer: Yeah, that’s really interesting. I talk with professors often about encouraging them to do a little video for their website. Or, a little video for social media. When I was watching 15 Minutes of Shame, the documentary about Monica Lewinsky on HBO Max, one of the professors who was interviewed said that even seeing someone’s facial expressions for a few seconds makes a difference for how people understand us as people. How they can connect with us emotionally because of those facial expressions. And how before that, people don’t seem like real people. So I’m always telling people, even if you can do a short video where you’re just saying hi, it can make a really big difference for people who are coming to meet you.

    What it sounds like is that even though you’re an introverted person, kind of like me, that being on video ended up being something that was comfortable for you. Maybe not incredibly comfortable at the beginning if you were embarrassed with your mom sharing those videos. But eventually you found the comfort level that encouraged you to create more content for your audience, and create that channel. I love that you shared all that with me. Even your anxiety in the beginning, when you first created the YouTube University channel.

    Toyin: That’s the one.

    Jennifer: I love it.

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    Online presence, a way to impact more than just my school

    Hands holding a paper cutout chain of people holding hands.

    Jennifer: Now, you’re a lecturer. You’re helping grad students, new faculty members with your side business. Why is sharing your message online important to you? Why is it helpful for you?

    Toyin: Yeah, I think it’s just a way to impact more than just my school.

    Jennifer: Mmhmm [affirmative].

    Toyin: When I’m teaching, in my school, we have a big research university. But I’m part of the small class size initiative. Most of my classes have 19 students or less. I’m reaching very few students at a time, which is great for teaching. But there’s a world of people who have no idea about what grad school is all about.

    Being able to hear as many stories about grad school as possible has to be helpful. I’m happy to share my perspective as a woman, as a black woman, as a black woman who’s a mathematician. Like what was that experience like for me?

    I think people find comfort in hearing just different perspectives on things, and not just the one perspective on things.

    Jennifer: Absolutely. I think that seeing different perspectives, especially for graduate students who are just coming into their programs…Seeing someone who looks like you, who has the success and the confidence that you have to run these multiple businesses, and be teaching, and doing all the things, and having this book.

    Seeing that it is possible makes a big difference for graduate students. Seeing someone who looks like you in that space, probably makes them feel much more comfortable. I know I would have felt more comfortable learning from someone like you. Absolutely.

    Toyin: Thank you. Yeah. Even my students in the classroom, they appreciate me being there. I’ll get emails from students like, “You’re the 1st black professor I’ve had,” or, “You’re the 1st black math teacher I’ve ever had.”

    And I was like, “Wow.” I think it is important that I’m there, like it exists. And if you wanna do it too, you can.

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    Why Toyin loves teaching

    Math equations and figures by Dan Cristian Paduret

    Jennifer: That’s why you still teach. Right? You have a successful business, but you want to still teach. Why is teaching important to you?

    Toyin: Oh my gosh. I love it so much. It is literally my dream job. I feel so much joy and so much fulfillment from teaching. I can’t imagine doing anything else.

    It’s very interesting that you say that because I do have a business that is profitable. I was speaking to my accountant and she was like, “So, when are you gonna quit your job? Because do you think if you taught less, you would make more with your business?” I was like, “Probably, but I love it.”

    Part of the reason for my business consultancy is we’ve worked so hard to become academics, to get the PhD, to get the master’s degree. It took a lot of sacrifice to do that. On the other side of it, I want to actually enjoy the life that I work for. What I see a lot with academics is they get their job, and then it’s just like grad school 2.0. They’re just like working, working, working. Living just for academia, and not for yourself.

    I feel very blessed to have chosen a career that fulfills me and makes me happy. It doesn’t really feel super draining. It doesn’t feel like, “Oh my gosh, I can’t wait to get away.” It’s something that I’m excited to do every single day.

    But I also have this other life that’s outside of academia. That actually fuels me and makes me even more excited to go back to the classroom.

    Jennifer: Ooh, I can hear your enthusiasm. I can sense it in your voice. And in your face, I mean, you look so happy talking about it. I can tell that you told your accountant, “No, I’m not quitting my job, I’m happy as a teacher.” I think that that’s amazing and your students get so much out of it. That’s excellent.

    Now tell me more about The Academic Society. How can graduate students who are listening to this get involved? How can they get some help with their productivity and their time management?

    Toyin: The first place I like to send people is the YouTube channel. You can go to The Academic Society with Toyin Alli. Just type in The Academic Society, you’ll find it. And I have playlists about time management, about my teaching blogs, and all of that.

    The second place would be to join my mailing list, so my email list. I have a lot of free resources, one being my class on what to expect in your 1st semester of grad school.

    Jennifer: Oh my gosh, incoming grad students, sign up for that. It’s going to be super helpful.

    Toyin: Yes. And it’s basically, I’ve noticed, you know, there are some things that students don’t realize about academia and about grad school.

    Jennifer: Mmhmm [affirmative].

    Toyin: I wanna let them know what it is before they get started so they can prepare themselves. Signing for anything on my website is a way to get involved with the newsletter.

    Then also joining my community on Facebook. If you’re on Facebook, I have a Facebook group called The Academic Society for grad students. Students are in there asking questions, chatting it up, meeting new people inside of that group every single day.

    Jennifer: Oh, I love that. I will include the links so people can be sure to join your Facebook group, sign up for your mailing list, and check out those YouTube videos. I think it’s gonna be so helpful for graduate students. And that’s incoming graduate students, and if you’re in grad school and you know you can benefit from some of these skills, be sure to check out those videos. I know it will help you.

    Understand why you do the things you do

    Toyin Alli holding a hold pen writing a to-do list in a spiral bound notebook. On the list are email, announcements, solutions, and office hours. Next to the notebook is a gold binder clip and a laptop, mostly out of shot.

    Jennifer: Toyin, is there anything else you’d like to add before we wrap up?

    Toyin: I would just like to say, it’s super important to understand why you’re doing the things you’re doing. Because that fuels you. It gives you the motivation.

    I heard someone say, “I just wanna go to grad school so I can get those three letters, PhD.”

    I was like, “Uh-oh, that’s not enough.” Grad school is a lot, and you’re gonna need something a little bit more than just wanting fancy letters behind your name. There’s a reason why you wanna do this.

    I always encouraged students to get deeply connected to why they want to do this. Why they wanna go to grad school. Why they wanna be an academic. And to talk about it with others because it’s a great connection point. It can help motivate you and fuel you to help you keep going when it gets tough.

    Jennifer: It sounds like it can help you make more informed decisions. No one’s telling you not to go to grad school or to do a different program or to, to get better with your goals. But talking to other people can encourage you in new ways that you might not have even thought of yet.

    I know that talking with other people in grad school was massively helpful for me. I met a lot of people online who helped me not only choose what classes were gonna be most beneficial, but they helped me with actually talking to professors and standing up for myself when I needed it.

    If I didn’t have community and grad school, I definitely would not have been as successful. And I wish that I had the productivity and time management skills that you were teaching, because I think that could’ve been really helpful to me. I am a procrastinator and I know it [laughs].

    That kind of action based and accountability based thing that you were talking about grad students, if you’re listening, sign up for that mailing list and check out those videos, because it’s going to be so helpful for you. Be sure to get your copy of #GradBoss. Pick up your copy of that handbook to help you get through that first year of graduate school.

    Toyin, I’m so glad you joined me for this interview. How can people get in touch with you afterwards? What’s your handle on social media?

    Toyin: I am on Instagram @TheAcademicSociety_. That’s where all the grad school stuff is. But if you are already an academic and possibly thinking about having your own business, I talk about more personal stuff and more business-y stuff @DrToyinAlli.

    Jennifer: Great! Thanks for sharing that with me Toyin, and have a great rest of your day. This has been an awesome interview.

    Toyin: Thank you so much!

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    Bio for Dr. Toyin Alli

    Toyin Alli, PhD of the University of Georgia on The Social Academic blog and podcast

    Toyin Alli (@TheAcademicSociety_) is a McNair Scholar who received her PhD in Mathematics from the University of Alabama. She is now a full time Senior Lecturer at the University of Georgia. Toyin started The Academic Society LLC to help graduate students succeed in grad school through time management, productivity, and self-care. She reaches thousands of grad students through her digital programs, online social platforms, YouTube channel, and website.

    Interviews Resources for Grad Students The Social Academic



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  • Academic Writing and Finding Community Online with Dr. Lisa Munro

    Academic Writing and Finding Community Online with Dr. Lisa Munro

    Ready to kickstart your next academic journal article?

    Dr. Lisa Munro joins me to talk about academic writing. Did you know there’s a writing community online waiting for you? Social media isn’t just for sharing your article once it’s published. Share more of the writing process. Find support to get your writing done. And, meet collaborators online.

    Lisa is a historian who leads workshops and writing retreats for academics. Journal article writing doesn’t come naturally to many people. You may feel like you don’t know what you’re doing. People can feel a lot of shame about their writing.

    Lisa says, “Academic publishing is like a secret club with weird archaic rules that no one tells you about.” Now she helps people get their journal article written to make progress on their publication goals.

    In this featured interview, we talk about finding your writing community online. And, her upcoming journal article writing workshop based on Wendy Belcher’s Writing Your Journal Article in Twelve Weeks. Psst! Sign up for the workshop before registration closes on September 6, 2022.

    We also discuss adoption, a topic Lisa has been talking about on Twitter for years. Adoption is political. And it’s more complicated than people think. Both Lisa and I are adoptees. Talking about the things you’re interested in, what you’re passionate about, is an effective way to find your audience on social media.

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    Meet Lisa

    Jennifer: Hi everyone, this is Jennifer van Alstyne, and welcome back to The Social Academic featured interview series. Today, I’m talking with Dr. Lisa Munro. We’re gonna be talking about writing and community online.

    Lisa, would you please introduce yourself for everyone?

    Lisa: Hello. I’m so excited to be here and thanks so much for inviting me to do this.

    I’m Lisa Munro. I am an academic…I’m sort of, well, it’s complicated. You know how Facebook used to have those options? Like it’s complicated.

    It’s still complicated, but I am a historian. I have a PhD from University of Arizona. And now I’m doing writing support for people, for other academics. Frequently, they are not getting that kind of help and support through their institutions. So that’s me.

    Jennifer: Right.

    Lisa: So that has been what I’ve been devoting myself to for the last couple of years.

    Before that I was directing study abroad programs and I’m still working with some short term study abroad programs that come to where I live, my part of the world, which is Mérida, Yucatán of Mexico, so I’m still doing a little bit of that work as well.

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    A private community for academic writers (not on Facebook)

    Jennifer: Well, I’m delighted that you came on to talk with me today about that work that you’re doing with academics who need to write their articles. Because finding that community online is something that I really encourage people to reach out to for social media.

    But I also find that when they’re ready to, they’re like, “Oh yeah, I wanna join Twitter to share my publications.” And I always encourage people to talk about more of that process, to talk about more of the writing process.

    And one of the reasons that I really wanted to have you on is because you have a writing community where people are connected online and they’re talking and conversing and cheering each other on. I would love to hear more about your writing community.

    Lisa: Yeah. I was doing editing for a while and editing is very solitary. It’s kind of you and somebody’s work and there’s not a whole lot of community engagement there.

    But I started shifting towards more towards how do people get writing done? I found that that was really where people needed help.

    What I had originally envisioned in my dreams was I thought I would be like giving people advice about like the passive voice and like how to use better verbs. I thought I would be doing that kind of work.

    And as it turns out, what people really needed, they needed to feel better about themselves as writers. And as people. That’s what they really needed to do their best work. Frequently, when they didn’t feel very good about themselves as writers and as people, their writing output, their productivity, absolutely ground to a halt.

    Jennifer: Hmm.

    Lisa: And so when people stop writing, frequently what happens is they start getting caught in these cycles of shame and fear. It’s very hard to get going again because the less you write, the more shame you have about the fact that you’re not writing.

    And then you feel horrible and guilty. And then you have a lot of fear about starting writing again. So you don’t do writing. So now you’re just like circling back and forth and back and forth. It’s a really crappy cycle.

    People feel a lot of shame around that. And when they start feeling a lot of shame around that, the first thing that usually goes, is they stop talking to people about that struggle.

    It’s like, who do you really talk to in your life about your writing struggles? Frequently, people have partners who might not be academics, so maybe they don’t understand. But maybe, you know, your colleagues have their own writing struggles, you know, are they gonna listen to yours? Maybe they will, maybe they won’t. It’s like, there’s very precious few spaces where people can really talk about their writing struggles. And dealing with issues of shame and issues of fear and how those things have impacted the writing processes.

    And so, my thing is, well, let’s talk about it. Let’s talk about your shame around writing. And let’s talk about my shame around writing. And together, like, it’s kind of okay.

    Like if I’m experiencing what you’re experiencing and we can kind of see each other, maybe we’re in different boats, but we can see each other. All of a sudden, like people feel less alone.

    Oh, you’re struggling too. I’m struggling. Wow. Like, it seems like this is a common thing. And people start feeling less alone. People start talking more about their experience. And it helps people to get going.

    I’m very interested in creating those kinds of spaces where people can talk about their writing. Where they can get out of these shame and fear cycles. And they can start working towards what I would consider sustainable and joyful writing practices.

    Join Lisa Munro’s writing community.

    Concerns about Facebook

    Two women stand on a raised sidewalk wearing booties, pants, jackets, and sunglasses. They are both looking up towards dozens of video surveillance cameras on the brick wall above them. The cameras all point down making it feel hyper-surveilled.

    Jennifer: Thank you for sharing that. It sounds like you really wanted to create a kind of safe space where that conversation could be open.

    Now, why did you choose to have a private community and not put it on like, Facebook, which is what a lot of people choose?

    Lisa: Oh my god, I have complicated feelings about Facebook too.

    Jennifer: Good.

    Lisa: I don’t love Facebook. I think they’re kind of a terrible company. I don’t trust them at all. I feel like social media has been so… Well, I’m not gonna derail…

    Jennifer: Don’t, just say it, say it.

    Lisa: …this conversation. But social media has been so instrumental in becoming toxic soup.

    Jennifer: Mm.

    Lisa: I mean, there’s so much toxicity on social media right now. There is so much disinformation, misinformation.

    Jennifer: Yes.

    Lisa: And then Facebook has not been a good corporate citizen. Their whole business model is based on selling your data and I really felt uncomfortable with that. That is not what I wanted to do. That doesn’t feel safe to me. That doesn’t feel like a safe space.

    I’m in some Facebook groups still. I haven’t quite deleted [Facebook] yet for like the two people I know who just won’t be on any other platform. And I love those people, I really do. But ah, get a different platform.

    Even in the Facebook groups I’m in, I always feel like people are watching you, people are spying. And it’s like, is this really private? We’re not, “Oh, crap, my privacy settings were wrong and now it’s all over the internet.” You know, it doesn’t feel safe.

    There’s been some recent stories in the news about Facebook selling some very personal information about its users. I think that’s awful.

    Jennifer: Facebook has shared some very personal information, including direct messages, like what people think of as private conversations with legal authorities.

    Lisa: Yes.

    Jennifer: That’s really important to be aware of. If you’re on Facebook, thinking about your privacy and how your comfort level is with that, is super important.

    Lisa: Yes. Absolutely.

    Jennifer: So I am glad you brought that up, Lisa.

    Lisa: Okay, good.

    Jennifer: Yeah.

    Lisa: I was hoping that wasn’t like a total, like, total derailment…

    Jennifer: No, no, no.

    Lisa: Because I think it’s different, like Twitter, right? Anything you put out there is public, and you know that.

    Jennifer: Right.

    Lisa: You’re like, okay, I’m gonna put this out to the world. Everybody and their dog can see it. And you know that.

    And so like that really, I think, conditions like what you share. Some people are out there pouring their heart out, but most people feel like Facebook is maybe the place to do that because people have these ideas that that is a private space. And it’s not.

    Jennifer: That’s right.

    Lisa: I have bad feelings about Facebook. So, I decided I didn’t wanna do that. And also advertising which is a part of selling your data. I mean, it’s like you start looking for vacuum cleaners on Amazon and then all of a sudden, like all these vacuum cleaners are in your Facebook feed. And you’re like, wait, what? What just happened there? Oh, right, that works so fast.

    Jennifer: It does.

    Lisa: Yeah, I mean, tremendous.

    I wanted to create a safe space and be like, okay, like look, I don’t want advertising, I want it to be people connecting to people. And without fear that Facebook is going to sell their data.

    So I ended up on Mighty Networks. That was the platform I chose to do that. And I’ve been really satisfied with that.

    There is no advertising. Why? Because I pay for it like a normal consumer. Right? Like that’s how that’s supposed to work. This whole freemium model that we’ve all gotten used to…I hear, “Okay, I’ll let you sell my data if I get to use your products.” I much prefer sort of traditional consumer models where I pay you money and you sell me a service. I feel like that’s just a better way for these things to work.

    So I created a Mighty Networks. And it’s still going. I feel like I did that in 2019 so it’s been going on for almost three years now.

    Jennifer: Yeah, that’s a long time.

    Lisa: Something like that, yeah. That’s a long time and people come and go. Engagement goes up, engagement goes down.

    Like right now people are super burned out. You know I get that. I think eventually engagement’s gonna pick back up again because these things are cyclical. So that’s what I’m doing.

    It’s really all about like daily account, for me, it’s about daily accountability because I think it’s important to provide a space for people to check in. What’d you do today? What writing did you do today?

    And the only rule is that you can’t talk about the writing that you didn’t do. That you meant to do and didn’t, because that, you know, now you’re back in shame and fear cycles.

    Jennifer: Right.

    Lisa: That doesn’t help, but talk about what you did do. “Oh my god, I wrote a sentence today.” Fantastic. Like if that’s your writing win, like I am here for that, and I am gonna cheer you on. Wonderful.

    You published your book? Fabulous. Likewise, I am here for that. I am gonna cheer you on.

    Whatever your accomplishment is, I wanna hear about it.

    The more we talk about what feels good in writing, what we have achieved, what we have done, we start getting away from these models of like,

    • “Oh my god, you know, have I written enough?”
    • “Am I enough?”
    • “Is this enough?”
    • “Am I good enough?”

    We start getting away from those kind of shame based models and closer to writing that does feel good.

    When writing feels good, you’re apt to do more of it. Because you’re enjoying the process of doing that. So that’s really my revolution.

    Join the community.

    Jennifer: So it sounds like the process of talking about writing in that group setting really helps people actually perform the practices that are needed to get the writing done.

    Lisa: Yeah, yeah.

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    Making writing friends and finding collaborators

    Woman wearing blue heathered sweater dips a fountain pen into ink. She is writing the address on an envelope to send in the mail.

    Jennifer: I love that.

    It also sounds like people are able to make these kind of lasting relationships with each other, through the group, through your writing retreats and your other offerings.

    I think that what you said to me one time is that some of your people were so close that they were sending like cards to each other in the mail.

    Lisa: Oh, they totally were.

    It was amazing. I mean, there was like one Christmas where like people were sending Christmas cards to each other and it was like, oh my god, like, look at this!

    Oh, and the other thing that happened recently, two people I’ve worked with in the past who have both been on my writing retreat, who kind of lived close to each other, they got together and had lunch. I mean, it’s fabulous. I love when that kind of connection happens.

    I’ve worked with writers who end up finding mentors. So there’s been some mentoring that have come out of different writing initiatives I’ve done.

    Co-authoring! Unlikely people who are like, “Hey, like it would be really fun to write something with you,” and then they do. That’s amazing.

    Yeah, so there are actual, genuine connections that come out of this. I don’t know if anything is gonna really replace like face to face interactions with people. But in the meantime, now that we’re sort of a geographically dispersed people…You know, people are all over the world looking for community, looking for connection.

    Jennifer: Yes.

    Lisa: It’s the magic of the internet that’s going to bring us together and allow us to do that.

    You can create meaningful relationships online, even with people you don’t really know.

    I open my Twitter in the morning and I’m like, oh, here are all my pocket friends.

    Lisa was an early user of Twitter

    Lisa Munro's Twitter profile @LLMunro. Her bio reads 'PhD, historian, writer, Latin America, returned Peace Corps volunteer (Guatemala, 04-06), adoptee, study abroad & intellectual dilettante. She/her/Dr.' Lisa follows 12k people. She has 18.2k followers.

    Jennifer: That was actually my next question. I’m curious, what does your online presence look like? What’s your favorite social media platform? ‘Cause I’m pretty sure it’s not Facebook.

    Lisa: It’s not Facebook. Yes, it’s not Facebook. My favorite social media platform is Twitter.

    I don’t remember when Twitter started, but I was a fairly early adopter of Twitter.

    Jennifer: Okay.

    Lisa: Just because it seemed to be like what people were doing. And it seemed like edgy and cool at the time. I think that was in 2009.

    Jennifer: Okay. That’s early.

    Lisa: It was early. Nobody was talking about anything really interesting.

    Now people are using it for all kinds of really interesting purposes. It’s just kind of grown and grown.

    My audience has grown. People ask me sometimes about growing a following on Twitter, how do you get followers?

    Jennifer: Yeah.

    Lisa: And I tell people like, talk about what you care about. Your people will find you. And you’ll find your people. But you have to be willing to talk about what you’re really passionate about, what you’re really interested in.

    I hear people be really dismissive of Twitter, “Oh, it’s all about like what people had on their bagels.”

    I’m like, well, you know, if you’re not interested in people’s bagels, then

    • A, don’t talk about bagels and,
    • B, don’t follow people who talk about bagels.

    It’s okay if those are not your people, those are not your people. But if you’re interested in talking about bigger things…

    If you’re interested in talking about, I don’t know, global politics…

    If you’re interested in talking about social movements…

    If you’re interested in talking about domestic violence…

    If you’re interested in talking about, I mean, just a huge number of topics come out on Twitter.

    And you can follow people who are talking about things you care about. And then you get to contribute to those conversations as well.

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    Talking about adoption on Twitter

    A neon text sign that reads 'hashtag tweet tweet' hangs on a wall covered in bird wallpaper. On the wallpaper, perched parrots look at each other with ferns and other leafy plants.

    Jennifer: You’ve been on Twitter for so long that you’ve really seen that kind of evolution over time. You’ve seen these kind of conversations develop and participated in them yourself.

    You also start conversations about somewhat controversial topics. I know adoption is very important to you, something you talk about on Twitter prolifically, and it’s important to me as well. We are both adoptees and so this is one thing that I wanted to talk with you about today.

    Why do you choose to talk about adoption on Twitter? What kind of responses have you seen to it?

    Lisa: Yeah. Everybody has to have an unpopular opinion, and these are my unpopular opinions.

    I was very interested in talking about that more because I didn’t have people in my immediate circles, like my actual physical circles who were talking about that. It was very isolating.

    There’s something very powerful about finding people who are having those same conversations. When I started feeling like I was this lone person having these thoughts. “Oh my god, like, who else is having these thoughts? Oh, wow. There’s a bunch of people on Twitter having these thoughts.”

    TikTok also is having a moment in terms of adoptees talking about their experiences. I am not a TikTok adopter yet. I feel like I’m too old.

    Jennifer: I don’t think that’s true. But I’m not on TikTok either, so.

    Lisa: I know. People are like, “Oh my god, but the cat videos are really good.” I’m like, okay, well maybe I’ll be there someday. But yeah.

    I talk about adoption a lot because I want people to know that it’s more complicated than people think.

    People oftentimes think about adoption as an unqualified social good. People kind of uncritically think, “Oh, well, you know, it’s kind of a win, win, win for everybody.”

    I want people to know it’s more complicated than that. That there is some real things that we should think about.

    Adoption intersects with everything. Absolutely everything. It intersects with

    • Race
    • Class
    • Gender
    • Disabilities
    • Sexuality
    • Indigenous rights

    It intersects with everything.

    There’s a huge case that’s going up to the Supreme Court about whether the Indian Child Welfare Act should still stand. That law gives tribes the ability to control who adopts their children in response to these massive removals of indigenous children in the 60s and 70s.

    We’ll see like what our kind of reaction there is Supreme Court has to say about that. I’m not super optimistic, but that’s a really big. We should care about those things. And that really gets to the heart of things like tribal sovereignty.

    Also thinking about not just like my own experience as an adopted person…But then also thinking about, there are child removals happening every day in courtrooms all across the nation. They get less press, but they are still happening and they’re happening predominantly to black families. We should care about that.

    Adoption to me like has all of these really big social issues that are embedded in it. I feel like I have a really, I don’t wanna say unique perspective ’cause like there’s nothing particularly unique about my perspective. But that I have something to say about that.

    Jennifer: You have a platform and an audience who’s also curious about learning more about it too.

    I notice that the people who follow you do engage in those conversations and they do engage in the things that you share about it. And oftentimes they’re maybe a little surprised by something, but they’re open to it.

    Introducing that kind of conversation now when it’s become so important, because adoption is being touted as this solution to abortion in the United States, bringing up this conversation on social media, in that public space, it’s like activist work.

    Lisa: Yes.

    Jennifer was adopted from Peru

    The Rainbow Mountains in Cusco, Peru. Photo by McKala Crump.

    Jennifer: I really appreciate it as an adoptee myself. I was adopted from Peru in the 80s, which was before they had regulations. There were over 700 babies adopted from Peru annually. When they put regulations in, that number dropped down to 70 per year. It was a massive difference when governmental agencies do step in and start regulating something. There are lots of issues with adoption.

    Lisa: Absolutely.

    Jennifer: I did not have the most supportive adoptive parents. I will be honest and say that they both each told me separately that they regretted adopting me.

    Lisa: Oh. I’m so sorry.

    Lisa: And they both passed away because they were quite a bit older. They both passed away before I went to college. I struggled a lot.

    It was actually through social media that my birth family from Peru, contacted me again and found me.

    Lisa: Wow.

    Jennifer: They reached out to me and they were like, “We wanna talk to you. We want to be your family.”

    Lisa: Oh, amazing.

    Jennifer: It was lovely. But even that was a little scary for me, it took to getting used to.

    Lisa: Yeah.

    Jennifer: When I was a kid, if you ask me if I regretted being adopted or anything, there’s no way I would say no.

    Lisa: Yes.

    Jennifer: There’s no way I would say anything other than, “I’m so happy to be here.”

    Lisa: Yes.

    Jennifer: But the truth was, it was really hard.

    Lisa: Yeah, absolutely. I said something the other day. It’s really weird that we assume that the way we feel about adoption at like age 8 is the way we’re gonna feel about it our whole lives.

    Jennifer: Right. Yes.

    Lisa: People’s feelings change. For me, when I searched and found birth family my perspective changed radically. I was like, “Oh, wow. Like this thing, this thing that we’re all so excited about, has some really dirty history.”

    Jennifer: Yeah.

    Lisa: It has some really sad history.

    Jennifer: Yes.

    Lisa: I was a Peace Corps volunteer in 2004 to 2006, and that’s when the Guatemalan Adoption Program was in full swing.

    Massive numbers of children were leaving the country. And so whenever I would go to the airport, it was like, there were 3 Guatemalan babies on my flights with their new white adopted parents. Then every time I came back to Guatemala, I made a couple trips home during my service. Yeah, there were like 3 couples at the gate waiting to go to Guatemala and they had all the baby stuff and no baby. And I was like, oh, I know what you’re doing.

    It was just the scale of it was so shocking. This is a country, and Peru shares some of this history, that had been absolutely torn apart by war and by genocide and all kinds of really terrible things.

    Jennifer: Yes.

    Lisa: And who is going to rebuild that? Children are people’s futures. And here was this massive flood of children out of the country. It was just really, really shocking to me.

    Jennifer: Hmm. Oef.

    That’s why it’s so important to talk about these things online. And I’m really glad that you’re always sharing books and articles where people can learn more.

    I know that I’ve learned more myself from it and it’s helped me kind of process my own thoughts and feelings about adoption.

    Lisa: Yeah.

    Jennifer: I’m in my thirties, like it takes time to sit down and think about these things and kind of go through what we think personally. And then to better understand the cultural, sociological, and all of the implications of it and it lasts for a lifetime.

    Lisa: Yeah. It sure does.

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    Lisa Munro’s future book and the politics of adoption

    Open book. Photo by Aaron Burden.

    Lisa: So that’s gonna eventually be my book. Because everything I talk about on Twitter, that’s eventually gonna be my book.

    Jennifer: Really?

    Lisa: It can’t be my book right now.

    Jennifer: Okay.

    Lisa: But it’s eventually gonna be my book. So yeah, it just really come-

    Jennifer: Well, sign me up to be an early reader because I wanna read that book.

    Lisa: Thank you. I really wanna write that book. You know, people say, “Write what you wanna read.” That’s what I wanna read.

    Jennifer: Yeah.

    Lisa: Yeah.

    Jennifer: Now a lot of the professors that I talk to feel really anxious, or scared, or fear about posting about something online that they know that other people might not react to well.

    I know that there’s got to be some people out there that are super pro-adoption that don’t like what you say. What kind of reaction have you had to that?

    Lisa: Yeah, I get a lot of defensiveness from adoptive parents.

    Part of that I think is because nobody wants to think of themselves as complicit in a system that really hurts children. None of us wanna be a part of that. And yet we’re all kind of implicated in that.

    I often say we’re all part of that because we’re always creating ideas about families, about children. About who gets to have children. Who doesn’t get to have children. Who should have children. Who shouldn’t. And why, and how.

    And so we’re all kind of participating in creating those ideas. It’s not just the idea that adoption somehow just involves like adoptive parents, birth parents, and adoptees. I think is one of the biggest lies out there.

    Jennifer: Right.

    Lisa: We’re all creating those ideas, because ultimately we’re all collaborating whether it’s conscious or not. We’re all collaborating in the idea that some people shouldn’t have children.

    Jennifer: That’s true.

    Lisa: And some people are deserving of other people’s children.

    Oftentimes adoptive parents will push back on me and they will say, you know, “Adoption is just another way to build a family.”

    To which I say, “No, it’s a deeply political decision.”

    Jennifer: Hmm.

    Lisa: I mean, you are making a choice there, that somebody doesn’t get to have their child. Somebody shouldn’t have their child. That’s essentially what that means.

    And that’s an unpopular opinion.

    So I do a lot of muting because people, you know, people get nasty.

    Jennifer: Yeah.

    Lisa: I do a lot of muting. “Okay, you can still follow me and learn, but I’m not going to engage with that, I’m not interested in that.”

    I do a lot of blocking if people are really obnoxious.

    But I hope people keep following and keep thinking. Because a lot of people have told me like, “Wow, I was really kind of resistant to what you said at first. It didn’t make sense to me. I didn’t understand. But you know, I kept engaging with your tweets and kept reading. And I’ve really learned a lot from you.” I’m like, okay, like that seems really great to me.

    The ideal would be when people feel kind of defensive that they would ask genuinely curiously. That they would approach with genuine curiosity and not with sort of ‘gotcha’ agendas or with some really toxic stuff that they’re still carrying around.

    Jennifer: Yeah.

    Lisa: A lot of adoptive parents are dealing with their own traumas.

    Jennifer: Right.

    Lisa: In my circle, we often say, “Adoptions cures childlessness, but it’s not gonna cure infertility.” It’s not the same to have somebody else’s child.

    Jennifer: Right, right.

    Lisa: It’s not the same to raise somebody else’s child.

    That can’t fix that very deep grief when having your own child doesn’t work out for you. And that is very sad.

    Jennifer: Right.

    Lisa: But having somebody else’s child doesn’t fix that either. I think a lot of adopted people feel like they were adopted to fix those problems.

    It never really works for either adoptive parents or adoptees to be emotional airbags.

    Jennifer: Okay. It sounds like you do get negative reactions.

    For most of them, you mute people because you just don’t wanna see that. But they’re welcome to still follow you and engage in your Tweets.

    Lisa: Yup.

    Jennifer: For other people, you do block them because it’s a way to protect yourself and your audience.

    But you do respond to questions. I love that. You do respond to people who are genuinely curious and wanna engage in a conversation.

    Lisa: I do. Yeah. Exactly. Like somebody said to me the other day, “Oh my gosh, but what could be so wrong about giving a child loving home?”

    And I was like, okay, well let’s think about this. Let’s start thinking about this a little bit critically. Like,

    • Who’s relinquishing children?
    • Why are they relinquishing children?
    • Who’s adopting those children?
    • Why are they adopting those children?
    • What’s that process like?
    • What’s supposed to be the ultimate outcome?
    • Who’s benefiting, and who’s not?

    These are sort of basic critical thinking questions I used to teach undergraduates. How to make these same basic critical thinking questions. But somehow adoption has been exempt from critical thinking for a long time.

    Jennifer: I agree.

    Lisa: And I really aim to change that.

    Jennifer: Oh, yay, I’m glad we talked about this. I feel like even though we were here to talk about writing community, talking about the things that you’re interested in, the things that you’re passionate about on Twitter can really make a difference for how connected people feel with you.

    Lisa: Yeah.

    Jennifer: For how long they stay connected with you and for how much they actually share what you’re saying. So I really appreciate that.

    Lisa: Yep.

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    Academic journal article writing workshop starts September 6

    Over-shoulder view of woman in striped shirt holding a tablet. On the tablet is a bio and photo of Dr. Lisa Munro. Behind the tablet on a table is an open book and an open laptop. On the laptop is Lisa's website with a page open that reads 'Let's Kickstart Your Journal Article Together!' for her upcoming academic article writing workshop.

    Jennifer: Now back to article writing for academics, that’s listening to this, right?

    Lisa: Yes.

    Jennifer: I really want them to be able to benefit from help from you, from your groups, from your workshops.

    What do you have coming up that they can get involved in?

    Lisa: I have something great coming up. One of the best things I do is a journal article writing workshop, Kickstart Your Journal Article. I love the metaphor of like kick starting a motorcycle, right?

    Jennifer: Yeah.

    Lisa: Getting it going.

    Because well one, people are not learning how to do this. I mean, imagine in corporate America, if you had something that was like a major part of your job and yet you received no training in it. That just makes no sense.

    Frequently, for academics, writing is currency, right? Writing is what gets you citations which gets you jobs, which gets you promotions, etc.

    Jennifer: Yeah.

    Lisa: People don’t learn how to write. I don’t remember ever getting explicit writing instruction in graduate school. I don’t remember. I know we had a Writing Center, but I don’t know that anybody…Not to dis on writing center people because they do an absolute tremendous job. But that wasn’t quite the help I needed at the time I think.

    Jennifer: Yeah. You needed a different type of professional development for your writing.

    Lisa: Yep. Yep.

    Jennifer: Not that kind of one-on-one individuated support, but like: how to write.

    Lisa: Yep. Exactly. There’s a lot of grad school that’s like, “Well, you know, you’ll figure it out.” I think that’s a crappy system.

    Jennifer: Yeah.

    Lisa: I don’t think we should be doing things that way. We should be teaching people how to do things, not assuming they’ll figure it out eventually.

    Jennifer: Especially when it’s such a big part of their future career.

    Lisa: A huge part, and yet you’re supposed to just figure it out.

    A lot of novice authors I know, they’ve tried to figure it out on their own. They’ve written articles that aren’t very good. They get rejected. They aren’t sure how to deal with reviewer comments. So then they like trash the whole article. Or never send it out again.

    Jennifer: So there’s issues with the whole process. Not just getting started writing, but when you’re not actually taught how to do the whole process, you can run into problems at every step of the way.

    Lisa: Absolutely. Absolutely. And academia is full of secret handshakes. You have to know how to do the thing. There’s a lot of unspoken rules.

    Jennifer: Right. That’s true.

    Lisa: So, you’re a person who’s like trying to figure out how to write a journal article and you know you need to learn the secret handshake, but you’re not like quite sure what it is. You’re like, does it start like this? Or is it like backwards? Or do we high five first? Like, how do we, what do we do? And no one will tell you.

    I will tell you.

    That’s my other thing is really come and learn how to do this. A lot of people have told me that this is the best professional development thing they’ve ever done.

    Jennifer: Wow.

    Lisa: And not only has it allowed them to write articles…Now like I’ve been doing this long enough now I’m starting to kind of hear back on people’s articles and people are like, “Hey, I got an R&R [Revise & Resubmit],” and, “My article got accepted here.”

    And I’m like, well of course it did ’cause you’re brilliant.

    But that also, what I teach people also trickles down into their teaching. They’re like, “Oh my gosh, you know, you remember that week in which we talked about how to give really good feedback? Well, I used that with my undergraduates and we got fantastic feedback and everybody felt really good about it.” And you’re like, okay, like, fantastic.

    Like we just have to learn to do this a little better. When you don’t know how to give feedback, that’s when you become Reviewer #2. And that doesn’t help anyone.

    I think we can do a lot better. And so I aim to do a lot better.

    So I’m giving a 12 week workshop actually, and there’s a couple other weeks built in there. There’s a break because everybody needs one, and then an introductory session. So it turns out to be 14 weeks, so it’s like a semester.

    We meet every single week and talk about your writing. We talk about different aspects of your writing, this is all based on Wendy Belcher’s fantastic workbook, Writing Your Journal Article in 12 Weeks.

    A lot of people have told me like, “Oh my gosh, like the thing that was so valuable to me was that I just had a place to come and talk about my writing.” Like, “Oh, I’m really struggling with this,” or “I don’t really understand this part.” Or, “Oh my gosh, like I read this part and suddenly my mind was blown and I made a ton of progress.” Like, fantastic, let’s talk about all of that.

    Jennifer: And just for anyone who’s curious, you and Wendy know each other, is that right?

    Lisa: Yeah. Yeah, absolutely. Yep, absolutely. And it’s really fun that she’s on Twitter because you can like tweet her questions about article writing or like, “Oh my gosh, I submitted my article!” And she’s super excited too so.

    Jennifer: Yay. Oh, I love that.

    Lisa: Yeah.

    Jennifer: So there’s writing community on Twitter. There’s writing community on all social media platforms, but if you’re looking for that accountability and that writing community, you can join Lisa’s private Mighty Networks community.

    And if you’re looking for the support to actually kickstart your journal article, you should join her workshop .

    Lisa: Yeah. It’s a lot of fun. One recent person in my cohort, said you know, “Lisa, I’m never gonna love writing, it’s hard for me, but because of your workshop, I hate writing less.” And I was like, that’s victory!

    Jennifer: That’s good. Yeah.

    Lisa: I’ll take it. Yep, absolutely. That’s a win. That’s a total win.

    Jennifer: I love that. Well, if you’re listening and you wanna win too, be sure to join the Kickstart Your Journal Article writing workshop with Lisa Munro. It’s gonna be amazing and it starts September 6th, that’s when registration closes, so be sure to sign up, I’m gonna drop the link below this video.

    Now, Lisa, for people who want to get in touch with you, who would like to follow you on social media, how should they do that?

    Lisa: Yeah, I’m kind of email averse. I’m like the adult who doesn’t know how to email. Hit me up on Twitter. That’s the absolute fastest way to get a response from me. If I could just tweet everyone who wants to email me, it would be amazing. So I’m on Twitter, I’m @LLMunro.

    Jennifer: Great. And your website address?

    Lisa: It’s LisaMunro.net

    Headshot of Lisa Munro looking off into the distance with a gold background.

    Jennifer: Perfect. Well, Lisa, it’s been so wonderful to have you on to talk about writing community, to talk about your Mighty Networks, especially how you don’t like Facebook.

    And also to get into our conversation about adoption and why talking about it online is so important. And why others should consider talking about the things that they’re passionate about, that they find important online too. Thank you so much for sharing that with me. Is there anything you’d like to add before we wrap up?

    Lisa: No, I think that’s it. I’m really excited I got to be here today and talk to you, this has been a real joy.

    Jennifer: Oh great. Well, Lisa, thank you so much. Have a great rest of your day.

    Lisa: You so welcome.

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    Bio for Lisa Munro, PhD

    Lisa Munro, PhD on The Social Academic blog and podcast

    Lisa Munro (@LLMunro) is an independent historian who helps fellow scholars create sustainable and joyful writing practices. She supports novice authors and early career researchers to get their ideas out into the world through writing retreats, workshops, and kind, constructive, and actionable feedback. Her own academic work examines informal imperialism in Latin America. She lives and works in Mérida, Yucatán, Mexico and also helps faculty plan short-term study abroad trips to Yucatán.

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  • Successes and Setbacks of Social Media Cheyenne Seymour, EdD

    Successes and Setbacks of Social Media Cheyenne Seymour, EdD

    How does social media impact academic life?

    Dr. Cheyenne Seymour wrote the book on the real-life impacts of social media. The collection, Successes and Setbacks of Social Media (Wiley Blackwell 2020), brings together diverse narratives about how social media can influence the pursuit of Higher Education.

    Cheyenne joins me for a featured interview about her social media research. She is an Assistant Professor of Communication, Arts, and Sciences at CUNY Bronx Community College. She was an amazing editor for my piece in the book, “Social Media: From Deleted to Private, Private to Public Profiles.” Be sure to get your copy today from Wiley.

    Is it okay to not be on social media? Find out in this featured interview.

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    Meet Cheyenne

    Jennifer: Hi everyone, this is Jennifer van Alstyne on The Social Academic. Welcome to the featured interview series. Today I’m talking with Dr. Cheyenne Seymour who is an author, a professor. We’re going to be talking about social media, online presence, and what it’s actually like to work on an edited collection about social media experiences in the academy.

    Cheyenne, I’m so glad you’re here to talk with me today. Would you please introduce yourself?

    Cheyenne: Absolutely, thank you so much for this opportunity, Jennifer.

    As you mentioned, my name is Dr. Cheyenne Seymour. I am an Assistant Professor of Communication, Arts, and Sciences at Bronx Community College, which is part of the City University of New York.

    I happen to teach various courses on communication including social media. I also teach courses on public speaking, as well as rhetoric. I’m very fortunate to have all of these interests within the communication discipline that I get a chance to explore and help students with.

    What inspired your book about social media?

    Jennifer: I love that. I work a lot with professors on social media, so it’s awesome to talk with someone who’s really in the classroom and working with students and seeing that kind of larger perspective.

    One of the things that I really liked about your book is that it covers academic experiences from a lot of different perspectives from undergraduate students, graduate students, university administrators.

    Tell me a little bit more about your book, Successes and Setbacks of Social Media: Impact on Academic Life. What inspired you to work on this collection?

    Cover of Successes and Setbacks of Social Media: Impact on Academic Life by Cheyenne Seymour, from Wiley Blackwell.

    Cheyenne: This is a wonderful, wonderful topic to explore. And I was delighted to have this opportunity. And one of the things that led me to an interest in social media was how it continued to come up in the classroom.

    For example, when teaching classes on interpersonal communication, we were exploring the relationships between two people.

    It was often interesting that students wanted to talk about mediated communication and how they were forming relationships because of social media, ending relationships because of social media as well.

    And we were really thinking about the differences in terms of how people present themselves in person when chatting with someone on the street or in a classroom, in the workplace, versus how they were connecting online.

    And there were some clear distinctions that were cropping up.

    Jennifer: Wow.

    Cheyenne: Also, when we were talking in classes like on public speaking, lots of students were saying, you know what, “I’m starting to go live. And I’m not only talking to people in a live setting, I’m actually talking to people in a virtual setting. And it feels different.” And we were kind of exploring those as well.

    I found that social media was kind of like intersecting with so many areas of life that it just was like calling for a little bit more attention. [Jennifer and Cheyenne laugh.]

    Jennifer: Oh, I think that’s amazing. It sounds like you were really impacted by your experiences in the classroom. And the conversations that you were having with people, that influenced the research that you were doing. And ultimately this collection that you put together, some of them are firsthand experiences, some of them are more research based.

    And I love all of the little introductions to each section that you have that talk about this kind of greater understanding of what social media is and how it’s interactive with our society. That’s fascinating.

    Can I ask about the book in terms of the process of releasing it? Is that something you talked about on social media?

    Cheyenne: I didn’t really explore that so much on social media. But let’s dive into that a little bit.

    Jennifer: Yeah.

    Cheyenne: It’s really, really exciting when you get multiple perspectives. And as you’ve kind of described, it does just that. We’re getting student perspectives, we’re getting perspectives of educators and administrators, who are sometimes thinking about themselves when they were in the seats in the classroom. And then also sometimes thinking about themselves in the role.

    And it’s really interesting how we see it impacting so many avenues of life. Like how social media was able to help some students, connect with others, understand course content, and meet their academic goals.

    Where we had some who just were feeling a little defeated because perhaps they were spending too much time on social media and not using that time to complete their homework. Right?

    We kinda see a little bit of a difference here. And it was really important to me to capture that not everyone is going to have this same cookie cutter experience on even the same platform.

    It was really, really wonderful that we had various identities reflected, various professional roles reflected in the book. And I worked really hard to try to synthesize the current research on it.

    As many of us know, social media is really a young subject, right? Although it has probably consumed a lot of our lives it hasn’t been around for quite so long. There’s so much to explore. But I wanted to take a look at some of the data on the more concrete assessments, the statistics that have been out on the topic. To share those and couple that with firsthand experiences to really paint more of a clear picture in terms of how it’s impacted us in the past and how people began to retool with it currently.

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    Social media can have a negative impact on women

    Black woman with brown square glasses and a long sleeve white t-shirt looks at her phone whiles sitting on a couch.

    Jennifer: I love that. Can I ask it, was there something in particular that your research showed that you found surprising? That you were like, ‘Oh, I am so glad I can include that in the book.’ [Laughs.]

    Cheyenne: That is an excellent question. I think there is a lot of shocking bits of info. But I guess as one who identifies as a woman, I was quite surprised. And then it kinda reflected experiences that I had had, or had heard from others.

    I was quite surprised at just how much social media can have a negative impact on women.

    Although there’s a lot of great things out there, a lot of women were worrying about self-esteem, about their parents. They were essentially having issues with romantic relationships. With platonic relationships.

    Whereas the data was not quite showing that for men, people who identify as men.

    We didn’t quite to be fair, assess non-binary. And maybe next time around, we’d love to include that particular demographic in the data.

    Jennifer: Yeah.

    Cheyenne: But ultimately a lot of researchers were kind of just like finding that anyone who identified as a woman…and I shouldn’t say anyone, but many who identified as a woman was definitely finding a lot more negative experiences.

    Jennifer:  Mm-hmm [Affirmative].

    Cheyenne: That was important for me because we wanna enlighten individuals. And not just make them feel like, oh my gosh, I should log off right now.

    No, we wanna empower them so that they can understand, ‘Okay, maybe I need to think about this differently. Maybe I need to limit how much time I’m using it.’ Just so they ensure they understand the full scope, right? Of the impact.

    Jennifer: Oh, I think that’s so important. One of the questions that I always ask people when I’m working with them on social media is: how do you use social media now? And is it how you want to be using it?

    Because most people have this idea or this preconception about how they should be or how they should appear on social media. And that’s not always gonna work for them. It’s not always something that’s gonna meet their goals, like why they joined Twitter or something in the first place.

    Asking that kind of introspective question to people, I always find that the people I ask are surprised, cuz they’ve never really sat down and been like, ‘Okay, let me think about my social media life and like what I want from it. And like what I’m getting from it. And, maybe those two things aren’t the same.

    I’m actually really glad that you brought that up because that introspection is something that all the people who were writing for your book, for that collection had to do, but it’s not really something that we do in general in our everyday lives.

    Cheyenne: Yeah, that’s a really great point. And I’m glad you bring that up because when I teach social media, which is typically an introduction course, that’s one of the things that I encourage the students to explore.

    I ask them to think about how they want to be perceived. Right? And whether or not their activity (their reposts, their posts), whether it’s leading to that perception.

    Jennifer: Mm-hmm [Affirmative].

    Cheyenne: And many of them find that there are some small changes that they can make that will help them better align with their social media goals.

    And it’s something that I think most individuals don’t often think about, just jump right in. “Oh, I like that. I’ll unfollow this person or this organization.”

    We just kind of move along. But if we think about our goals, and keep that in mind as we make those choices, it sometimes might even empower us a bit more on these platforms.

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    Cheyenne’s online presence

    A black person's hand holding a cell phone with the Facebook mobile log-in screen pulled up.

    Jennifer: Ooh. I love that. I love that. Now, actually, I wanted to ask about your online presence. I mean, you wrote a book about social media. You teach social media. What does your online presence look like?

    Cheyenne: That’s a great question, Jennifer. I’ll preface this by saying oftentimes some of my friends are like, why don’t you post more? [Jennifer laughs.]

    I get that question a lot. When I think back to when I first joined social media, which was shortly after undergrad…I kind of was like one of those individuals would chat with friends. I would post my thoughts because that was during the time when Facebook asked you what you were thinking.

    Jennifer: That’s right!

    Cheyenne: Yeah. I was like sure, I’ll tell you what I’m thinking.

    And I think now I’m a little more private, if you will, when it comes to things. I love to share content that connects to education, women’s empowerment, culture, politics. Things that kind of reflect my core values, the things that I find important.

    But ultimately I try to not necessarily sort of put my personal life on display, if that makes sense. 

    Jennifer: Yeah, it does.

    Cheyenne: And for me it kinda gives me a little bit of, I should say like a curtain. I don’t feel like I have to constantly live on display or perform.

    Jennifer: Yeah.

    Cheyenne: A lot of things on social media are performative.

    That for me has been the difference, I think, as I’ve grown, as I’ve learned.

    I decided, okay, I wanna use social media to stay connected with friends, to read about the issues, to make sure I’m current. But I try not to make it so that my entire life has to bleed on the platform. If that makes sense. [Laughs.]

    Jennifer: I think it makes so much sense.

    And I love that you talked about that distinction, how your specific goals played out in terms of the content that you actually do share. And why you share it because of your values and those things are important to you.

    But it’s not the same as like sharing your thoughts with Facebook. I remember that prompt. That was when it was always like, “What is Jennifer thinking? What is Jennifer up to?” [Laughs.]

    Thanks for sharing that with me. And I think that gave me a little bit more insight into kind of your motivations for everything. But I would like to hear more about your online presence. It sounds like you do have social media. Which platforms are you on?

    Cheyenne: Primarily I tend to use Facebook.

    Jennifer: Okay.

    Cheyenne: That’s my go to. I know it’s kind of tried and true. I’ve been around for a long time, but I’m a big, big fan of Facebook in terms of its ability to kind of offer various modes of communication.

    Meaning of course you can post. You can go live. You can add stories. You can make phone calls.

    I think it does a really great job of offering lots of various avenues also. It’s kind of near and dear to my heart in the sense that that’s where I really fell in love with social media.

    Jennifer: Me too.

    Cheyenne: I continue to use it. And I’ll be frank and say, I really have very intentionally limited my consistent use of other platforms.

    Because, not to say that I don’t think that they all have value or that they’re all great. I am definitely familiar with them. But I know that if I were to like really engage on all of those platforms, I would have very little time in the day. [Jennifer laughs.] I try to limit it.

    I also utilize LinkedIn quite a bit. Great for networking. I always encourage students to start building their profiles as well. That’s a really good one. Students can add colleagues from their workplace, they can add classmates, professors and really just start to kind of build this wonderful professional catalog of all of the things they’ve done and all of the people they’ve interacted with. Those are the two that I use the most.

    Jennifer: Oh, that’s great. Actually, I’m so glad that you brought that up about teaching your students that having that profile early on is really helpful for them on LinkedIn.

    I get that question a lot from graduate students and even from early career researchers, like: ‘Should I be on LinkedIn? Is it the right time for me now?’

    The answer is definitely yes.

    Even if you’re thinking about academic jobs, if you’re thinking about staying in the academy, LinkedIn can still be beneficial because it has really powerful search capabilities.

    And you can even ask for recommendations from like your professor, or your advisor, someone you work on a committee with…that helps more people understand kind of what’s important to you, what you’re working style is like. And this is great when you’re talking about research funders, or you’re trying to network with other people in your field from different universities.

    I do encourage you as early as you can start a LinkedIn profile. I’m so glad that you brought that up.

    Cheyenne: Yes, and I’ll add one more thing. Depending upon where users are in the world, there are different ages that they can start creating a LinkedIn page. But, primarily in the United States, it’s often recommended as early as high school. Right? So to start there, so great advice regarding LinkedIn.

    Jennifer: I love that. It sounds like your social media, you share things that are about your values. You share things that are important to you. It’s not like a diary, but you do connect with people personally there, is that correct?

    Cheyenne: Yeah, I would absolutely say so. While I may not share what I’m having for lunch on social media, and no shade to anyone who does [Jennifer laughs, holding her hand up] [Cheyenne aughs]…I will typically share things that are kind of a reflection of the current times. If there are topics that are highlighting a cause that really kind of gets me excited, ignited, those are the things that I often share.

    I do often share pictures of my travel when I go to a new place, learn about a new culture. Perhaps self snap a pic, share something really interesting that I learned. It’s like, I can take the knowledge that I’ve come across in my travels and share that with those who are on my pages. Things of that nature: articles that are of interest, pictures that kind of represent my experiences.

    Cheyenne wearing sunglasses, a sweatband, and black athletic wear holds her arms wide to show the amazing view behind her of Machu Picchu in Peru.

    And oftentimes I love to comment. To like photos. Or posts of jokes and other memes that my friends and family share.

    Yeah, I try to stay pretty connected on social media. It’s a great way to feel like you haven’t missed anything. Even during the pandemic, right? We’ve been so far away what feels like from our friends, our colleagues, family. And this is a really nice way to stay close.

    And so I love to see what my fellow followers are sharing.

    Jennifer: You actually mentioned something that I wanted to talk about and I’m hoping you’re, you’re open to talking about it.

    During the pandemic, I feel like social media use and online presence became more important to people who were social distancing, maybe traveling to conferences less to present with other professors and other researchers.

    How have you noticed the kind of trends about social media changing over the past couple of years?

    Cheyenne: Yeah, that’s a great question.

    I think primarily there are two things that stood out to me: the good and the bad. Right? And that’s pretty general. Let me explain a little bit.

    So the good: I noticed that there were lots of things that were bringing families together, like the TikTok dances and trends. Those were really, really phenomenal at getting people excited to kind of share content, learn new dances. Even just like something as simple as that. It was a really nice way…And what we saw were multi-generational families doing these things, public figures. It was like a really nice way for us to all say, ‘Okay, you know what? We’re far apart, but let’s grow together.’ Not to mention TikTok had a huge boost in their numbers during the platform in terms of their enrollment, if you will, on their site.

    But ultimately then we kind of saw a lot of heavy things. I found out about the loss of some friends through social media who had unfortunately lost their lives to COVID-19. And so it was really heavy. It was like a heavy time to kind of log in, see what’s going on. Lots of people were posting about their illness or their sadness. Or just sort of some of the difficulties that they were dealing with in isolation or just kind of struggling through the unknown.

    It was like it was one of those situations where you weren’t really short where you were gonna scroll upon whether it was gonna be something that made you smile or perhaps something that brought some tears to your face.

    I think as a result of that, that really shows just how much social media can reflect the times.

    Jennifer: Right.

    Cheyenne: It’s like a great reflector of what’s going on in our lives in our communities. And sometimes it’s great. And sometimes it’s challenging.

    Jennifer: That’s really interesting. When you think about that kind of really early on Facebook prompt that’s like, “What are you thinking?”

    And I remember at that time, most people would share like 1 sentence, maybe 2, about what was going on. And a kind of trend that I’ve been seeing more recently is that opening up. These kind of longer posts where people are getting personal and sharing more about the good and the bad.

    And people can really connect with that, but they can also be affected by it emotionally. It’s really interesting that you brought that up.

    Cheyenne: Yeah, that’s a really great point. I love that connection with that initial question, like the original Facebook question. 

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    Hashtag activism and what your students care about

    A women's rights protest in Washington DC in October 2021. Photo by Gayatri Malhotra. Protesters hold up signs that read 'keep abortion legal, it's an essential healthcare,' and 'our future our fight our bodies.'

    Jennifer: Now I also wanted to talk about hashtag activism, which is something that you mentioned in the Looking Ahead section of your book at the end, when you’re talking about these bigger trends in social media.

    I know that social media can really bring groups together. It can help people share their voices and even be heard, in some cases by universities, even having to address issues that they were experiencing on campus.

    What are your feelings about hashtag activism and what are you seeing in those trends?

    Cheyenne: Yeah, hashtag activism is something that is really, really widespread. Sometimes, I think students don’t even consider it in terms of that title. They just feel like ‘I’m just sharing hashtags that are passionate.’ Or I should say, that reflect their passions rather.

    They’re excited about these topics. They wanna get them out there. And a lot of them really don’t think about it as activism from my experience, talking to college students. They primarily just see it as like a way of life.

    But it is a really, really great way for students to have a voice. To learn about getting their thoughts out not only within their college communities, but really across the nation.

    It’s a really fast way for lots of trends to start kind of cropping up in areas where there’s a lot of need for change. So I’m noticing that.

    I think what’s really great about it though, is that this is also an opportunity for colleges to recognize the needs of their students. If advisors, faculty, staff, administrators are able to really be in tune with what students on their campuses are sharing about, are posting about what’s the hashtag that’s currently trending. It will allow them to say, ‘Okay, you know what? Maybe we need to provide some resources in this area. Or perhaps let’s, let’s arrange an event on this particular topic so we can invite panel speakers to offer some insights.’ Or perhaps it’s even a situation where students are in need of an outlet, right? And maybe they want to bring in more outside resources like counselors or specialists who can help students to essentially address their concerns. There are a lot of ways for students to kind of speak out and for faculty, staff, administrators to respond.

    I also think there’s a really great opportunity for employers to intersect as well. Because if you think about college, of course, many of the goals lead to professional goals, professional aspirations. If we can also start to work in a way for businesses, organizations to kind of recognize what students are interested in because those are essentially their employees in the future…They can too start to make sure that their policies, that their procedures are in alignment with what’s going to attract qualified, skilled, thoughtful citizens.

    And it’s really a great way to kind of start connecting with not too much effort required, to be honest.

    Jennifer: Very cool. Now if I’m listening to this and I’m like a university administrator and I’m all the sudden like, ‘I need to figure out what my students are saying on social media.’ Like, what can they do? I mean, there’s social listening out there, but that can be expensive.

    What is something that maybe a college administrator can do to start hearing more of that conversation, to seeing more of it, and actually seeking it out?

    Cheyenne: Yeah, that’s a wonderful question. Many colleges and universities happen to have social media teams. Oftentimes, they are the ones who are posting content, inviting students to engage. You might of course start there and ask the team to kind of perhaps start noticing the comments that students are actually posting. To notice that there are hashtags that are trending. And sometimes even just to kind of look at the trending topics, even regionally. That will kind of provide some insight.

    If you are following, for example, students on your own pages, or perhaps even students who are using your institution’s hashtag, there’s a lot of popular ones. Sometimes it’s the nickname or the acronym for the school. Again, that will kind of start to open up those trends.

    And one might even think about offering some platforms for students to kind of freely do so. It might be like another version of “What are you thinking?” What are our students thinking? What’s important to you?

    When I talk to students right now, there are a couple of topics that are really national, topics that are in the forefront. Of course we’ve got things like the right to seek an abortion, social justice, voting rights. These are topics that students are really getting worked up on. Even when it comes to the cost of education or student loans. These are things that are super important to students.

    And also it’s a great way for the individuals who are running these institutions, who are teaching at them, to really figure out what the students need. Because sometimes the needs are not only in the classroom. They are outside of the classroom when they’re at home, when they’re in the dorm, when they’re at work. And we wanna make sure that we’re producing well-rounded students.

    And so just starting with, again, the staff that you have managing social media platforms. And perhaps even using hashtags that reflect your school to see what is out there’s a great way to open that door to a productive conversation.

    Jennifer: Ooh. I love that advice. I think that’s gonna be so helpful for some of the people who are listening.

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    Do you have to be on social media?

    Black woman wearing gray t-shirt and cheetah headwrap holds her hand to her chin and looks up, as if pondering.

    Jennifer: Now, I know we definitely have some listeners that are like really anxious about social media. Like they’re watching this video on YouTube, or maybe reading it on the blog. But they’re not on Twitter. They’re not on Facebook and they really are trying to find out, is it okay to not be on social media? I mean, you teach social media. You wrote the book on it. [Cheyenne laughs.]

    What do you think, do you have to be on social media these days?

    Cheyenne: That’s a great question. And I think that individuals can lead themselves to these decisions. In other words, you don’t have to feel like you’re compelled to be on social media.

    I know some individuals who have made the choice to stay away. And we actually had a really great contributor in the book who actually wrote about her decision not to engage on social media. And she talks about that in relation to teaching high school students and how that kind of has informed her life, and her decisions.

    I don’t think we all have to be on it, but I do think it’s important to be aware of the platforms that exist. And perhaps even you might decide later that there’s a particular platform that suits your needs. Some individuals, for example, like Twitter, because it primarily focuses on short messages. And they don’t have that overwhelming visual content. Whereas some of the younger college aged students love the visuals and that’s really what pulls them in.

    It’s okay to not be on social media.

    But I don’t think we should ignore it in total. But perhaps just kind of be aware of the ways that it’s reflecting modern society. And perhaps even think about what type of social media you might want to see or use in case one introduces itself. And then, you’re excited to join.

    Jennifer: Ah, I love that. What a great response. I think that so many people will feel relieved after hearing that, you know? ‘Okay, well, I don’t have to join. I can really think about what I need and what will make sense for me. And it’s okay. If that changes over time, maybe I’ll wanna join social media later. Gotta be open to it, but I don’t have to do it now.’ So I love that.

    Is there anything else you’d like to add? I have had so much fun with this conversation.

    Cheyenne: Well, there’s one other thing that I have been doing, and I’d love to just kind of encourage others to maybe even consider this. One of the things that I’ve been doing, Jennifer, is I’ve been using my cell phone to monitor how much time I am on the phone, how much time I’m on certain apps, like social media apps.

    And I’ll be honest, [laughs] when I was looking at my time, I thought, “Wow, I’ve been devoting a lot of weekly time to social media.”

    In my case, I was like, okay, if I dial this back just a bit, if I spend even 30 minutes less, what could I do with that time? For me, it’s spent going outside, taking walks, hobbies, things of that nature. Just kind of reclaiming that time a little bit.

    Jennifer: Yeah.

    Cheyenne: And I’ve also invited some younger individuals in my family to do the same. They’ve identified things they’d like to do. One said she wants to spend more time working out. And the other ones said that she wants to spend a little bit more time working on her jewelry hobby. It’s a really nice way to kind of think about how we’re spending our time.

    On the flip side, though, you might have someone who says, ‘Gee, I don’t think I’m connecting enough and I really wanna have more of a presence.’

    Then maybe you might think about how you can efficiently use maybe another half an hour or so. Maybe there’s a new platform you wanna check out. Or, for perhaps you wanna use that time to create some content.

    It doesn’t mean that the time has to be good or bad, but it’s all about the individual in terms of how you interpret it. I think that’s a really helpful tool. All phones are a little different. You might have to play around with your settings to get how much time you’re spending on social media each week. But once you do, most people find it’s kind of mind blowing. You might wanna check that out.

    Jennifer: Oh, that’s great. I’ve checked this stats myself and been slightly embarrassed about how much time I was spending. And I really have to break it down and like look at the platforms.

    And I realized that even though I was saying Instagram was my favorite platform, I spent way more time on Facebook and I had to admit, [laughs] I liked Facebook more than I thought I did.

    It really gave me insight into what I was doing. I wasn’t folk focused on what I was doing at the time. But when you see it all in the data. And you’re like, okay, well that took more hours than I expected it to…that can really help you make better decisions for yourself.

    I really liked that. It’s all about that time, what you wanna do with it. And it’s okay if you wanna put more energy into social media. It’s also okay if you wanna put more energy into your hobbies or things that you enjoy doing, or that you need to get done too. Both of those choices are great. And it’s really up to the individual.

    Cheyenne: Oh, absolutely. Absolutely. It’s a great point.

    Jennifer: Wow. Well, Cheyenne, thank you so much for talking with me. It was so great to feature you for this interview. And if you’re listening, be sure to check out Cheyenne’s book, Successes and Setbacks of Social Media: Impact on Academic Life from Wiley. I’m gonna drop that link in the video Cheyenne Seymour, EdD joins me to talk about her book Successes and Setbacks of Social Media: Impact on Academic Life. below.

    Like and subscribe to The Social Academic on YouTube. We’ll see you next time for the next featured interview.

    Cheyenne: Thanks, Jennifer. Have a good day!

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    Bio for Cheyenne Seymour, EdD

    Cheyenne Seymour, EdD of CUNY Bronx Community College on The Social Academic blog

    Dr. Cheyenne Seymour aims to instill in her students that carefully crafting messages can increase interest and aid in understanding. Her areas of research include social media, rhetoric, and public speaking. Dr. Seymour is an experienced television news producer with a passion for sharing information that can positively impact individuals and communities.

    She has earned a Doctorate of Education from New England College, a Master of Arts in English from Trinity College, and a dual Bachelor of Arts in Journalism and Media Arts from Long Island University. Dr. Seymour enjoys traveling and experiencing new cultures.

    Connect with Cheyenne on LinkedIn.

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  • Racism in Education in New Jersey with Walter D. Greason, PhD

    Racism in Education in New Jersey with Walter D. Greason, PhD

    Professor Walter Greason is back with a new in-depth interview

    We’re talking about racism in education. This conversation dives into the history of racism in New Jersey. Topics that come up include the January 6th insurrection, the Supreme Court, and how things are affected today.

    Walter D. Greason, PhD is Professor and Chair of the History Department at Macalester College in Saint Paul, Minnesota. He is author of 6 books including Industrial Segregation (2018) and Cities Imagined: The African Diaspora in Media and History (2018). His digital humanities projects, The Wakanda Syllabus and The Racial Violence Syllabus reached millions of people, and was translated into 7 languages.

    P.S. Black Panther fans, this interview has some exciting tidbits about the upcoming Wakanda Forever movie! Don’t miss it.

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    Meet Walter

    Jennifer: Hi, everyone. This is Jennifer Van Alstyne on The Social Academic.

    Today, I’m talking with Dr. Walter Greason, who has joined us before. He’s back to talk about racism and education in New Jersey. Professor Greason, would you please introduce yourself?

    Walter: Thank you so much, Jennifer. It’s an honor to be here.

    Again, Walter Greason. I am a former Dean, Department Chair, 1st African American serving those roles at Monmouth University in New Jersey where we met. And so this is just a tremendous joy for me. [Jennifer graduated from Monmouth U with a BA in English in 2013.]

    I’m currently a full Professor and Chair of the History Department at Macalester College in Minnesota. Which is kind of like being in charge of the Honor School [at Monmouth], but the entire campus is the honor school. So it’s been really amazing so far.

    Jennifer: Oh, I love that.

    It’s a reflection of the change in national politics

    Jennifer: Now, today you reached out because you specifically wanted to talk about racism in education in New Jersey. And I know you’re in a new place right now, but this is a topic that you spent your career researching. That you’ve written about in Suburban Erasure: How the Suburbs Ended the Civil Rights Movement in New Jersey (2012).

    I’m curious, why is this topic so important to you?

    Walter: Right now it’s a reflection of the change in the national politics. That New Jersey is extraordinary place. A brilliant governor, outstanding state legislature, many of my friends currently doing amazing work to make New Jersey an even better place to live.

    However in parts and pockets of the state, there are people who are extraordinarily dangerous. And I’ve seen reports in multiple news outlets about the funders in New Jersey who made things like the January 6th insurrection possible. Who throughout the last five or six years have done everything they could to sabotage the society from being an inclusive and free place.

    And so now after this January 6th hearings, people are becoming more aware that there is a dangerous white nationalist threat in the United States.

    But I still find that folks are underestimating it. And they’re missing the danger, particularly within our school systems.

    Jennifer: Ooh. Okay. So people are already missing some of the danger that is out there and that’s because they’re not aware of it, it sounds like.

    So, why is this conversation going to help them? Right? Most of the people who are listening to this are going to be professors, people who are doing research. People who are in the process of deciding what their research subject is if they’re in graduate school.

    So what kind of message can we share with them that will help them understand why this is important to them?

    Walter: So for folks who are going into Higher Education or really Education at any phase of their career, to understand the way the institutions operate. To understand the ways that bias still prevails in hiring, promotion, retention decisions. This is tremendously significant.

    And that piece of the institutional, the governance of the school systems, of our institutions of Higher Ed. The barrier that I’ve seen most commonly, not just at Monmouth, but at many institutions is that there are committed leaders at the top of the institution. There are committed leaders at the grassroots, at the teacher’s levels, where they’re doing face to face work with students and families.

    But often in the intermediate tiers: assistant principals, principals, assistant and associate superintendents, people who operationalize a lot of strategic vision…There’s enormous hostility against commitments to equity. And so it’s this middle level of administrative leadership that slows down and derails so much of the work. And frankly, underwrites and expands the ways that people can come and attack school boards.

    Or, the ways that they can go out on social media and build white nationalist networks where they’re attacking parents, where they’re attacking families, where they’re attacking teachers who are attempting to make schools more equitable for everyone.

    And so that’s the danger I live with every day. That’s the danger I see hour-by-hour creeping in multiple contexts. And, again, not even just in New Jersey, I mean, places like Ohio. I was just down in Alabama. There are so many places where the organized institutional commitment to injustice is winning.

    And until we actually take stands together as faculty and really organize just as rigorously, we will lose these battles to try and make better school systems, better institutions for young people and for families everywhere.

    Jennifer: Oh, thank you for sharing that with me.

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    A brief history of racism in New Jersey

    The Central Railroad of New Jersey Terminal in Jersey City from across the water. A few highrises and apartment buildings stand behind it. The Terminal building is red brick with a high arched roof and clocktower. Photo by Gautam Krishnan.

    Jennifer: Now, actually I wanted to talk with you about this specifically because last year in a conversation with Dr. Nicole Pulliam and Nikole Hannah-Jones at Monmouth University, they talked about how “NJ towns often resist real education integration.” And that’s something that you also discuss in your book, Suburban Erasure.

    Can you tell me more about the history of racism in New Jersey?

    Walter: Absolutely. And, I mean, this is something that has a lot of data behind it [laugh]. But New Jersey history as a field really tended to focus on either the American Revolution or the Civil War, or to a lesser extent, World War II. There is very little attention to the social history of New Jersey. And so I’m very proud that the work I’ve done for the last 15, 20 years has changed that.

    There’s a lot of attention now to history of immigrants, histories of black people, histories of lesbian, gay, transgender populations. That the openness to learn about different perspectives in our past has really grown. So that’s one of the pieces of my career I’m most proud of.

    And you mentioned something that at Monmouth University there’s so many good things that I was lucky to be a part of. But the founding of the Social Justice Academy over the last two years…writing the proposal, winning the grant, getting the funding to be able to bring people like Nikole Hannah-Jones, hiring Nicole Pulliam as the Program Director for the Academy. These are things that are at the absolute top shelf of my life. I’m so proud of everything that goes on with the Academy.

    That is pointing to the kinds of barriers that continue to exist.

    And I think #1, people don’t understand how segregation persisted in the North after the Civil War.  That they tend to even see slavery as a Southern phenomenon. They see Jim Crow segregation as a Southern phenomenon. And that’s not the case at all.

    That segregation dominated the North through the 1800s while slavery was thriving. And it ultimately became the template by which the South said, ‘Oh, we can do what the North does and just keep everyone separate from each other.’ And so that in entrenched segregation, particularly with the Plessy v. Ferguson decision in 1896.

    And even when you saw Brown challenge that and say, no, “with all deliberate speed,” we must desegregate [Brown v. Board of Education].

    The movement was called [Massive Resistance], basically a white nationalist movement led by the White Citizens’ Council to resist nonviolently and politically any attempt to integrate schools or public institutions. And so this effort goes on for 60 Years. Like you go into the Obama administration and there are still people fighting to keep segregation and expand segregation.

    It reshapes the Supreme Court.

    It basically makes it possible in places like New Jersey that the worst feature that could be possible: all of the organizations that were dedicated to civil rights, and integration, and equal opportunity were dismantled after Brown [v. Board of Education].

    So places that we look at old ironsides is the Bordentown Manual Training Institute, was serving African American and immigrant communities to get people trained to succeed in a modern economy–We closed it in 1956 and said, ‘No, this is no longer going to be a part of what we do in our state.’

    We fired thousands of black and immigrant professionals and said, “No, they will have to learn to comply within white institutions that had created all the problems to begin with.’

    So when we talk about desegregation and integration, we have a really poor grasp of how we dismantle the institutions that made the chance for integration possible.

    And then we preserved all the institutions that had maintained segregation.

    And then we’re surprised 50, 60 years later that so little has changed. It’s that we didn’t embrace the kinds of organizations and institutions that would have led to more equity and more inclusion.

    And that meant firing lots of really qualified even overqualified people within the educational system, especially, that could have made a much stronger society overall.

    Jennifer: Wow. That is very new to me. All of this information is something I may have heard you talk about before, but hearing it all together…hearing it all at once makes me see how important this was. And how lacking my own education in history in America was.

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    Education in New Jersey today, an apartheid system

    A black elementary school boy and girl sit at a table working. The boy is wearing a red sleeveless Miami Heat shirt and holding a pencil. They are both concentrating. Photo by Santi Vedri.

    Jennifer: Now, how does this affect education in New Jersey today?

    Walter: So in 2013 and 2016, Rutgers and UCLA issued new reports that talked about how they had created in a apartheid system. That the state of New Jersey had created an apartheid education system where schools that were majority white or Asian had very few less than 5% black or Latino populations. And in a similar way, schools that were a majority black or Latino had less than 5% whiter Asian populations.

    And so we had these parallel tracks within the state where municipalities essentially partnered with the real estate industry to decide where there would be high quality education. And where there would be an education that really did not prepare students to be competitive for college and for future careers.

    And so that track, when that report comes out, it shocks everyone. But for anyone who had studied the way that these institutions evolved over the previous 40 years, the only inevitable outcome was that you were gonna have disparate educational gaps

    Jennifer: Right.

    Walter: And as a result, lifelong employment gaps, lifelong healthcare gaps, lifelong wealth gaps, and we’re not providing fair and equal opportunity to achieve and succeed in life to people of different backgrounds based on their race.

    And then, when it’s not based on their race, it’s based on their zip code. Which is even more pernicious because we allow that within the market system to say that some people should get less opportunities than others based on their income, based on their education. But it’s all deeply tied to these structures about race and ethnicity.

    Jennifer: Tell me more about that in terms of zip code, and real estate, and education. That seems much more closely tied together than people often expect. How does real estate and where people live affect education?

    Walter: So a state like New Jersey, and many Northern and Midwestern states, education is tied to human municipality.

    This is very different than places in the far West or in the South where it’s often state funded. Here in Minnesota, all counties received the same funding for education. And so, there’s remarkably high quality. And there’s still disparities, but nowhere near as extreme as what we see in a place like New Jersey, or Connecticut, or Delaware, or Virginia. These places really struggle trying to actually serve the people who have the greatest need.

    And there’s a reward structure for that. There are businesses that make more money because they target very affluent particular towns, or sections of counties.

    Yeah, just in Monmouth [County], around where we met, you can look at Rumson, and Deal, and Fairhaven and you see these extraordinary school systems. How do you even say a place like Middletown, doing really well

    But if you go down the street to Asbury Park, if you go into parts of Red Bank, if you certainly go into the Freehold Regional System and look at what happens to Freehold borough…There are just places where people turn against majority Black and Latino populations and are angry when they get quality opportunities.

    And so my students did a lot of research on this, going back into the early 2000s, where they were interviewing folks who were going out to find homes, to find apartments and talking to real estate professionals. And they’re steering folks to different communities based on their appearance. And this is a common practice.

    The National Association of Realtors had to apologize just two or three years ago for ongoing systemic discriminatory practices.

    And so opening the door for people to understand–And thankfully I am working with Governor Murphy on this problem–how do we actually commit to open up doors of opportunity for all people and then break down the systems of financial incentives for skilled professionals to kind of maintain segregation and inequality. Those are the things that I’m looking forward to the 2nd half of this year and into next year. We have the ability to open the door for everyone to have a fair chance to find success in economic stability.

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    Google ‘Massive resistance’ and ways to take action

    Young black man in shorts and sneakers walks in front of a large Black Lives Matter banner on a fence in Washington, DC. Photo by Clay Banks.

    Jennifer: So what can people do if this is all of a sudden an issue that they’re hearing about learning about and wanting to learn more about…And to take action…

    What’s something that they can do in their local communities? Let’s say maybe a teacher in New Jersey.

    Walter: So first and foremost, I would say Google the term Massive Resistance. This is the phrase that I was trying to put my finger on a few minutes ago. But this is where the state of Virginia decided after the Brown decision is they were gonna commit every resource to making sure that desegregation didn’t happen.

    And we tend to look at it and be like, oh, they lost in court. And eventually they decided to comply. Absolutely not. That through the early 1980s into the mid 1990s, town-by-town, county-by-county, state-by-state, people continued to push back. To deny equal opportunity to all people.

    And ultimately they win that fight. By the time we get to 2014 and you’re seeing the reversal of the Voting Rights Act. And you’re seeing the increasing waves over the last decade of abandoning the idea of equal justice for all people…That’s exactly what we’re seeing play out in the 2016, the 2020 election, now in the 22 congressional election.

    It’s what sparked the riot in on January 6th was this idea that this is a white Christian nation and that any anyone that doesn’t fit that parameter, especially those who challenge patriarchy, and want to kind of guarantee women’s equal rights, that they are equal citizens, and deserve something like abortion protections and equal healthcare access.

    That’s the battle where some people’s like, ‘No, we are going to dictate that that’s not going to happen. And then we’re gonna cut off the legal basis for it.”

    And Clarence Thomas’s recent decision concurrence, he spells out all the rights that he wants the Supreme Court to repeal. And it’s largely all of these principles that are reinforced by the January 6th insurrection. Not surprisingly, his wife is having to testify before the January 6th committee because of her organizing in funding for those events.

    But no one on the opposite side of these issues, no one pressing for civil rights, and women’s rights, and immigrant’s rights, for recognition of equal treatment of the LGBTQ community…there is not the same level of organization. Things are fractured. People undercut each other. People feel defensive about giving up space so that they can give voice to other people who share their same agenda.

    Until folks who are pressing for equal justice come together and get on the same page, these issues will never gain traction. You’ll never be able to defend the rights of all people and guarantee equity for every person to find their American dream.

    Jennifer: You talked about the importance of organizing before. And I think you just talked about it again, the importance of coming together when you have similar interests.

    Now, what can that look like? What kind of organizational structure is that? How can people connect with each other? Where can people go to find that community?

    Walter: So, there’s extraordinary model. I’m fortunate because I do the work, I know a few.

    In Princeton, [New Jersey] there is an organization called Not In Our Town that meets every week and they discuss books. They discuss movies. They listen to music together. They share great food and they actually talk about how do they stand up for justice in that community? And Princeton is an elite place. That Route 1 corridor between New Brunswick and Princeton, that is a place where there is a ton of resources. And they have a long history of cutting people out and not getting access to them.

    We need something like that along the Route 36 corridor [laughs]. You know, going out from Middletown down to Point Pleasant, like that’s another area where there’s not that same type of engagement.

    I know there are folks who are doing work in the arts community in Belmar. There is an Asbury Park book collective that actually does a lot of great work across the state.

    I mean, up in Newark, there’s just long tradition of battling against discrimination. That’s very important. We need more of that in Camden. We need more of that in Atlantic city.

    But most of all, I’ve been really pleased to see in places like Union County and Morristown, places that are really affluent, more and more people trying to raise these questions and engage these topics.

    And it’s not just about doing just a book club, or doing just a cooking society, cooking circle. You can do all of these good things, but raise the difficult issues. And look at the policies.

    Attend the school board meetings, not to shout at the people who serve, but to talk with them about the solutions that they may not be aware of.

    Work that I was just doing in Freehold was about participatory budgeting as a model that comes out of Brazil, where local people get to choose the budget priorities on an annual basis. They don’t just leave it to the town council to decide how tax money is spent.

    Jennifer: Wow.

    Walter: And so there are all number of ways. You know, I work on things like universal basic income here in Saint Paul, [Minnesota] where folks who are really struggling, who are facing disabilities, or are out of work can get additional supplemental income just so they don’t fall behind and get further into debt.

    Big ones are ideas that go into like a job guarantee at the state or the federal level so that everybody who can work can find the work they want and go out there. We desperately need this right now.

    There’s a lot of fights I have with central bankers about inflationary pressures. And should we go into recession? What will that do to the country in the next 6 to 10 months?

    So doing things differently than we’ve done them in the last 40 to 50 years is uniform in my commitment. I’m big on the side of economics and teaching folks how to read business news and actually engage in new business creation.

    For young people, especially for folks who are 15 to 25, folks following the example of what you’re doing with this show. There is so much to do, and we need people to do it differently than was done in the past.

    Those are the kinds of things, if anyone’s interested, they can hit my website where I give out ideas every day in business models and funding so that folks can get underway.

    Jennifer: That’s great: WalterDGreason.com

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    How Walter responds to negative reactions to his tweets on Twitter

    A black man holds an iPhone 11 at a small round table with a coffee cup and journal on top of it. On the phone screen is the Twitter profile of @WalterDGreason.

    Jennifer: Now Walter, you have almost 33,000 Twitter followers [@WalterDGreason]. That’s a lot of people who are potentially listening when you tweet about racism in education.

    What kinds of responses do you typically get to your tweets?

    Walter: Wow. So it’s varied a lot.

    Jennifer: Yeah!

    Walter: So that account has been up now for 10 years. I can’t believe that account is 10 years old now. Early on, you know, there’s just not a lot of acceptance of academic content on social media.

    And so that’s another area where I feel tremendously proud that the kinds of models of providing quality graphics to advertise academic content. To emphasize doing things like podcasts and online shows…That these things were just not part of the social media community 2012, 2013, 2014.

    Jennifer: Right.

    Walter: And then we started to gain traction. Like we started to really change things. And so for me, it was the Racial Violence Syllabus in 2017.

    I think I was already in the tens of thousands of followers. But since then, the engagement is just off the chart.

    And so by 2017, now you saw a turning point. You know, my profession as a historian embraced social media really aggressively and thousands of well known scholars joined social media and began to promote their books, began to talk about speaking tours.

    Yeah, probably the biggest one is Nikole Hannah-Jones (@NHannahJones), and the work with The 1619 Project.

    But Ibram X. Kendi’s (@DrIbram) up there too in How to Be an Antiracist (2019).

    These are all folks that kind of were little pups [laughs] and so I had them come up and believe in the vision. And come on board, and it’s been extraordinary to see the success across so many different platforms. And the revolution in publishing in media that came from it.

    So yeah, it’s nice. You know, 30,000 followers for an academic is no joke.

    Everywhere I’ve taught, whether it is Monmouth, or Drexel, any of these places, Macalester. You know, there’s just an impact where I’m guaranteed to reach 40 to 70 million people with viral impact. And again, for academic content, that’s kind of unheard of.

    Most academics in my field, you know, there’s, they’re satisfied if they get 20-25 people to know anything about what they’re talking about.

    Jennifer: Right.

    Walter: And so I also have to mention the Wakanda stuff was tremendous. And so being able to bring a spotlight to other colleagues. And then to expand the kinds of audiences who engage in these discussions.

    You know, there’s a lot of folks who like to attack the idea of being woke. But being aware and having a good vocabulary to communicate effectively about difficult topics. That’s something everybody should have. And then really should not avoid acquiring those skills.

    I don’t care if you call it woke, or informed, or discerning. There’s any number of phrases and adjectives we can use to describe it. But the skill set to communicate clearly and find new solutions together, that’s essential. That’s the core of what freedom is. And so, you know, I’m just very proud that we can turn social media into a platform that does that. And not just a platform for disinformation and manipulation for people to just fuel hate and anger.

    Jennifer: Now, when it comes to the tweets that you have about your research, there are always going to be people who hate. Or, who very much dislike what you have to say.

    When you get those negative reactions, what’s that like for you?

    Walter: So I came up in the internet before there were like pictures [laughs]. And so, you know, I was building webpages, and joining list serves, and being on discussion boards when it was so much worse.

    [Laughs.] It was so much worse.

    I don’t even know if people use this phrase anymore, but there were these things called flame wars where, you know, you would just get into it and try to burn up whoever was disagreeing with you. And shame, them cow them, dox them into submission and drive them from the platform.

    I remember being in a lot of those fights in the mid to late 90s and learning that it’s a waste of time going after and trying to destroy people who disagree with you.

    And so I typically have a rule, you know, when someone says something snarky, off color, or aggressive…I’ll indulge it, you know, for a message or two. But inevitably I turn to it as an educator and say, well, you clearly haven’t seen X, Y, and Z. Here are some places to continue to kind of learn about what you’re asking about. And then if you take a look at these things, we can kind of continue the discussion.

    But I do find, I get bombarded with bot accounts. And that was something I wasn’t prepared for when it really started to happen a lot. And so these are bot accounts that have 0 to 200 followers that are also all bot accounts. And they’re automated. And they repeat their content. And they just spam the communication channel hoping to waste your time and energy. And eventually I just came to the places once I’m able to determine that it’s a bot account. If it’s a network of bots. I just block them and keep moving [laughs].

    Cause there are too many people who are sincere and honest about trying to participate in discourse and, and have good conversations that deserve my time.

    Not, not these [bot accounts]. And it’s not just from one country or another it’s there are any number of bad actors out there that have learned how to build bots that are designed to disrupt really productive work.

    Jennifer: Okay. So that’s really interesting. You have experienced a lot of flame wars, is that what you called it?

    Walter: Mm-hmm [affirmative].

    Jennifer: So you’ve experienced a lot more direct and kind of like ongoing conversations about that in the past. So you don’t really engage in those conversations now.

    But you do respond, it sounds like, if someone does leave a comment or a question. You don’t just ignore it if it’s a negative comment or question.

    Walter: No, if it’s an actual person. Yeah. If its an actual person, and one just disagrees, I want there to be a constructive way that they can move forward.

    I do put a limit on it. That’s like it can go back and forth three or four times, but you’re not gonna take me away from doing the work that brought me to this place.

    Jennifer: Right. Oh, well, thank you for sharing that with me.

    A lot of the professors that I work with, you know, they’re really anxious about posting anything at all. They’re scared that someone will report them to their university, or that they’ll get death threats, or that they’ll get doxed and actually have cops or SWAT come into their home.

    Because of that fear, it really stops them from speaking out. But you’ve been speaking out and you’ve been talking on Twitter for a long time. And it sounds like even though you do get negative comments, you do respond to those and you do engage in those conversations because occasionally they can be helpful or learning experiences. Is that right?

    Walter: Oh, yes. Oh yes, no. It’s funny. I just saw a cartoonist, very conservative cartoonist, that I met years ago on Facebook. And he’s become radicalized. He says, and then writes, and draws a lot of really poisonous kinds of stuff.

    Jennifer: Mm-hmm [affirmative].

    Walter: But I still stay in touch. I still tell him, you know, like try to moderate this. You’re not accomplishing the thing that you might think you are.

    But ultimately, I find with these folks, particularly in that kind of, you know, Trump MAGA circle is, they’re in a lot of pain. They’re very deeply hurt and sad. And they try to then inflict that sadness and injury on other people around them.

    And when I can mostly face-to-face honest, honestly, kind of giving them a way to look at their own humanity–could be through their family members, it could be through friends of theirs–but it gets them to kind of be more introspective.

    And that slows down the vitriol. I’m not gonna say it wipes it away or completely reverses the issues that they raise. But shutting them down and casting ’em aside, that’s not always the best way.

    There are folks, yeah, you can’t. They are dangerous. And then you need to report them to the police and the FBI. And protect yourself from them.

    But it’s even with that mob on January 6th that, you know, you had several hundred out of 10,000 that were really dangerous that needed to be arrested, needed to be convicted, needed to be sent to jail for some time. But there were a lot of folks who were there that looked at what was going on, didn’t like what they saw and backed away and had to kind of reevaluate like, ‘How did this happen?’

    And those are the folks that will confront me. And they’re doing it in a way where they’re trying to kind of reconcile, ‘Okay. How do I get back into a conversation that is civil? I don’t want to be a part of something that’s about attacking police and destroying government buildings.’

    It’s also hard from the left. There are a lot of folks on the left who feel like I’m way too conservative. That I’m not really ready to burn everything down to make freedom happen for people.

    And so, you know, like trying to bring people together in a broad middle where they can see a way to make progress together. That’s a really tough position. That’s a time where lots of folks don’t want to be in the middle because you can get attacked from both sides. But again, I’ve been doing it for 30, 40 years now.

    I’m committed to Dr. King’s vision, but I am open to Malcolm X’s methods. [Laughs.]

    I pull in a lot of different tools to go after what I think will make all of us better people tomorrow.

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    Collaboration across sectors helps bridge connections

    Walter D. Greason, PhD

    Jennifer: Now you’ve collaborated with people in kind of every sector in government, in local government, in the media. You collaborated with people on what Wakanda, and all of these things.

    What do you get out of collaborating with so many different people? Not just people in Higher Education.

    Walter: Yeah. I’ve had a long time to think about that and coming to Macalester helped me get a little bit more perspective on that experience.

    I’m not just historian. I’ve PhD in history. I’ve studied history for decades. But I also have a lot of literary analysis skills. I have a strong background as a philosopher. I’ve worked in Africana studies, worked in diplomacy, in peace and justice work. Having that kind of multidisciplinary background working–working in a prosecutor’s office as a high school student. Even growing up on a farm and being a carpenter as like my first real job. Those things challenge me to bridge connections.

    And I say almost on a daily basis now, I hear from people who think whatever their approach is the only approach, and it’s the best answer. And I never believe that any of the tools that I bring to the table are the only way, or the best way. I always come in with what I hope is great humility to learn from people what tools they have. And then try to see and understand from their perspective how we can move forward while also providing them with resources that maybe they had never encountered before.

    And so I used to do a freshman seminar at Monmouth University on ‘why do we have so many different departments at the college?’ And you know, you have 70 majors at a regional university, you know, to serve everybody and help them choose the thing that they feel like they can be good at and succeed in. But that’s 70 different sets of solutions to any kind of social problems that we’re trying to solve out in the real world. And that’s just the big umbrella. Like you break each of those departments, they have 15 or 20 different methodologies within each department. So you’ve got 1,500 different ways of going after solutions at a school like Monmouth.

    Imagine when you go to Rutgers, and that system. And how much they’re offering on a daily basis about different ways to go about building a better world. And then you go to Penn State or Michigan and, you know, it’s ridiculous, the amount of solutions we have.

    And we need to have more respect and deference for each other so that we find good answers together.

    That you know, we’re not just assuming our way is the only way to go about it.

    Jennifer: Wow. Oh, I have just loved this conversation. And I’m so glad that you came back to talk with me again. For anyone who’s listening, be sure to check out that first featured interview with Walter. We talk more about his tweets going viral, the Wakanda Syllabus, all sorts of things that you don’t wanna miss.

    Black Panther: Wakanda Forever comes out November 11, 2022

    Black Panther comics

    Jennifer: Now, Walter, the Black Panther: Wakanda Forever trailer just came out yesterday, I believe. And I remember we talked about Black Panther and your Wakanda Syllabus during our last interview. Are you excited for the new movie?

    Walter: Oh, of course. Of course. You know, so I spent a long time working on just the idea that a movie could possibly be made. So it’s a dream. I was teaching Black Panther comics in my classes back in 2002, 2003. Working on drafts of content for the movie.

    When I saw the ancestral plane in the first film, I literally cried in the theater. Like it is still one of the great moments of my life to see that something that was so important to me made it onto a Hollywood screen.

    And now I’m seeing this sequel and knowing, you know, I knew before the movie came out, there would be a sequel. I was like, this is gonna be too intense. People are gonna wanna see more.

    Jennifer: Yes.

    Walter: But it’s not just the sequel of the Black Panther. It’s so many other shows. It’s the HBO Lovecraft Country. It’s the way that the Westworld series has evolved. There’s so much good Afrofuturistic content that is out and available now. And so much more to come that’s still in production.

    I just saw the Jordan Peel movie, [Nope] just this past weekend. These are things that just couldn’t exist when I was younger, that I was so happy to see emerge.

    But yeah, the trailer to come out at San Diego ComicCon. And to see the audience, they had an African dance performance on stage to introduce the section of the program where they brought it out.

    Yeah, the change in the sequel because of Chadwick Boseman’s passing is that it’s titled Black Panther, but the more prominent subtitle is Wakanda Forever.

    And I said this in the first movie, it’s like, you come for the Black Panther, but you’re gonna stay for the Dora Milaje. Like this entire cast of people who just transformed the way we tell stories. And we imagine what a superhero narrative is about. And there’s so much more layered into the way this sequel’s gonna be done.

    So a character named Namor, who was one of Marvel’s earliest characters has been kind of redesigned as a Chicano superhero using Incan and Mayan kinds of expressions in the way it’s costume is designed and the society that he represents.

    And I don’t wanna give away too much in the movie, but this movie is really about sadness and loss. And so it’s a way to kind of process the grief of the loyalty of Chadwick Boseman, but it’s gonna be much larger than that.

    There’s a devastation to the way that this conflict plays out that is gonna set up a 3rd movie. And the 3rd movie is then gonna lead into the final two Avengers movies over the next 3 years and it’ll make the Thanos conflict, the infinity stone saga, look very, very small in comparison.

    And so if anybody has seen the Loki series on Disney+, or the What If series. Those two things are tremendously important.

    And I know there’s a lot of folks who are very disappointed that the T’Challa character was not recast for this movie to kind of bring in more audience and honor Bozeman by just not letting the character disappear.

    I do think there’s gonna be a surprise at the end of this sequel about the nature of T’Challa character. And so knowing the way the story works, knowing the way the writers work, and then the designers…I definitely think it’s gonna be a different vibe completely from the 1st movie. But it will be something that will be unforgettable. And people will be talking about it for the next 2 years.

    Jennifer: Oh, that’s great. Wow. Black Panther: Wakanda Forever comes out November 11, 2022. I’m really excited for it.

    And I’m also gonna include the link to that trailer below.

    Walter: Yes, please.

    Jennifer: Because you should definitely check it out.

    Jennifer: Walter, thank you so much for joining me for this interview. Is there anything you’d like to add before we wrap up?

    Walter: Oh, this is tremendous. Your work is spectacular. You don’t know. I am so happy to see it every day.

    I would say to you specifically tag me every time you have something [Laughter]. So I make sure I am letting everybody know about it.

    Your work is so good.

    Jennifer: Well, thank you so much for that!

    And just on the topic of grief and loss, I do wanna let everyone listening know that my last interview with Dr. Chinasa Elue was focused on grief and loss, especially in these last couple of years during the pandemic. So I want to encourage you to check that out if it’s something that you’ve been experiencing. Your students I’m sure have been experiencing this as well.

    Alright, thank you, Walter! I really appreciate it.

    Walter: Jennifer, you’re the best. Thank you again.

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    Bio for Walter D. Greason, PhD

    A graphic with a headshot of Walter Greason, PhD of Macalester College who is featured on this episode of The Social Academic. There is an icon of a microphone with headphones on it to represent a podcast.

    Dr. Walter Greason is the leading academic expert on Black and Indigenous historic preservation as well as Afrofuturism and the Black Speculative Arts Movement. He is a professor of history and chairs the Department of History at Macalester College, one of the best liberal arts colleges in the world.

    Connect with Walter on Twitter @WalterDGreason

    Interviews The Social Academic



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  • Dan Marrable of 448 Studio Helps Academics with Digital Media and Technology

    Dan Marrable of 448 Studio Helps Academics with Digital Media and Technology

    Virtual conferences, social media, and EdTech

    Technology in education has transformed over time to better meet the needs of teachers and students. Dan Marrable, founder of 448 Studio in the United Kingdom talks how they’re jumping on this wave of technology to bring solutions for academic conferences and virtual events.

    I met Dan back in 2020 when he invited me to speak at the All Day All Night 24 hour conference. It was a production to behold. Well managed, well organized. Speakers from all over the world joined in to share knowledge for Higher Education professionals. I’ve been on the steering committee ever since for this great online event.

    In this interview, Dan Marrable opens up about some of the struggles professors have with virtual events (event organizers, speakers, and attendees). And, he asks for your help with their virtual teaching study funded by the Scottish Government and European Commission.

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    Meet Dan Marrable

    Jennifer: Hi everyone. My name is Jennifer van Alstyne. Welcome back to the new season of The Social Academic. Today, I’m here with Dan Marrable, the founder of 448 Studio, who is an amazing person I met in 2020. We worked together on the All Day All Night Conference.

    He’s here to tell you about some ed tech software today that’s really amazing for faculty, for professors. If you’re in Higher Ed, I’m excited to share this interview with you.

    Dan, how are you today? Would you start us off by introducing yourself?

    Dan: Sure. Well, first of all, Jennifer, thanks for having me on the podcast.

    My name is Dan Marrable. I’m the founder and CEO of a company called 448 Studio, launched back in October 2018. After working a stint at the University of Glasgow, I launched it as a consultancy to, to work with a variety of different higher education institutions working on their social media strategy, working on the support for digital media within academia.

    That’s been going on for the past 3 years. It’s been quite an interesting time.

    Obviously everyone knows that the past 2 years a lot of things had to pivot and change. And I think that’s kind of why I’m really excited to speak to you today about the evolution of not only 448 Studio, but kind of how we managed to jump on that wave of technology in teaching and learning. And what education institutions have had to cope with and deal with them the past couple of years [during the pandemic].

    Technology changes for education during the pandemic

    A green mug next to an open laptop with a large group Zoom meeting on the screen.

    Jennifer: Yeah, it’s been increasingly difficult for faculty, but I love that you’re creating solutions for them. I’d really like to just let other people know, you know, what does your company do? Who are you helping and why?

    Dan: Yeah. So primarily at the moment, we are very much embedded within higher education.

    We have done some work with further ed, and with schools and things like that. That’s kind of more on the horizon. But I think for the company to grow, we’ve had to really focus on what I know. And what the people that worked for me know. And that is within universities.

    Primarily we help not only academics, but also people within professional services.

    It started out as you know, as workshops and support for social media and working with academics to represent their research in a digestible manner for widening participation as well as for international connections. And we still do that. And it’s still very much the core of 448 Studio.

    But two years ago, when everything went into lockdown, we launched a conference called All Day All Night, which is where I met you. That was for education professionals and academics based off the fact that I felt that the core of what we did and the core of networking and knowledge share had almost been stunted as soon as all these conferences closed. And as soon as you couldn’t meet people in person. So we launched this 24 hour conference.

    That’s what started me on that journey of saying, okay, well what can we do? And what can we do better? Specifically for education. Now there’s a lot of solutions for private companies and for corporations. But it does seem like at the moment we’re trying to kind of cram corporate technology into education. And trying to kind of balance the two, which I find is working in various degrees, but not necessarily the most fit-for-purpose thing.

    Jennifer: It feels like we’re at this explosion of all of this technology all at once. People aren’t always sure where to turn to. And with so much to learn it just becomes difficult because you’re finding lots of solutions for the same problem, not even sure which one to turn to.

    Forumm, a solution for virtual events and conferences

    A screenshot of the Forumm platform for virtual events that show presentation stages, breakout rooms for discussion, recordings, Media and files, as well as the event chat feature. This is a customizable platform.

    Jennifer: I think that’s why I like what you’re doing with Forumm. Can you tell us a little bit about Forumm?

    The forumm logo

    Dan: Yeah. No, of course. So off the back of All Day All Night I met with some of the guys that were doing the live streaming for it. And very quickly realized that there’s kind of two elements to a virtual event. One is a platform that you host the event on. But a very separate element that a lot of people overlook is a broadcast element of it. So I think we had the broadcast…

    The platform that we were using wasn’t necessarily fit-for-purpose. It worked fine, but we just felt that maybe we could do a little bit better from an actual event perspective.

    As of last year, January, we started Forumm, which is a virtual event space for the education sector. So something that’s fully customizable.

    You’re able to change things like the registration and the user journey. Been able to update simple things like branding and stuff like that.

    But also have elements, for example, PDF readers or PDF things for journals. We had academic poster competition within the platform. And 3D and virtual spaces as well, embedded in.

    So it’s really focusing on the technology and seeing where the technology can make a virtual event better, as opposed to trying to replicate a physical event virtually.

    It’s really trying to find those core things that people within education struggle with and try to find a solution for them on a virtual event in space.

    It’s been quite a journey. Yeah. We’ve been doing it for a year and a half and learning as we go. We get so much feedback from the institutions and the people that we work with that it’s great. It really feels like a partnership there. They know that we’re dedicated to the sector which I think makes a big difference as opposed to going for everything.

    Jennifer: That does make a big difference, especially because it means that you know the types of struggles that professors, that faculty, that other educators are dealing with when they attend virtual conferences. You’re finding solutions to those.

    One of the things that I really like about it is that it’s the kind of this all in one platform. Like if you need that conference space to fit a certain way or to fit your needs. Maybe you’re a journal and you have a series of publications to share. Or again, like that poster competition.

    Dan: Yeah.

    Jennifer: That can make a really big difference in higher education for researchers and for professors to really create that engaging space. I love that.

    Dan: Yeah, no. I think it’s been a real learning experience, Jennifer. And I think the big thing that’s come out of it is how much professional services within universities find it a challenge to run events.

    It’s either the fact that you know, that they need a bit of upskilling, which we’re happy to do.

    It could be a case that, you know, they’ve got a million and 1 different jobs. And all of a sudden they’re like, okay, now I’ve got to run a virtual event.

    Where I think we’ve been able to support that. Show that and set and support where we’ll come alongside you help you

    • Plan the event
    • Build the platform
    • Run it
    • Broadcast it
    • Wrap-up

    So then that’s where we’ve realized we can really provide a lot of support because when you do boil it down to an event platform, they are starting to pop up everywhere. And they do seem a dime a dozen at the moment. But a lot of times it’s just, you know, “Here are the tools,” and they’ll just step away.

    Jennifer: Right.

    Dan: And then everyone has to become a professional virtual event individual, whereas maybe they’re doing physical events to begin with and now they have to switch over.

    Then obviously now, we can go down that hybrid route, which means so many things to so many different people. That’s that’s another challenge.

    I think one of the vast refreshing things that I have seen is the fact that we’re not constrained by geolocation anymore. We’re not restrained by how much is it going to take to fly someone over and put them up and speak?

    And, I think it also broadened your access to knowledge because you would get speakers that are like, “Sure, I can give you half an hour, 45 minutes of a talk.” Whereas before it would be a major thing saying to bring someone like that in.

    I mean, we’ve had events hosted by hosts in Sydney, in Australia, with the actual event taking place in the United Kingdom. They’ll have the event. Then they’ll go into breakout rooms, which need to be recorded with transcripts done because it influences policy decisions.

    That was amazing to see, you know, somebody’s hosting it in a completely different time zone, but still being able to, you know, gain the knowledge that they need from individuals within the UK. I think it’s just opening up that space right now.

    Jennifer: And with the All Day All Night Conference, you had people coming in from all over the world. And we had presenters in how many different countries? I mean, it was truly amazing to see the power of that kind of platform and that kind of organization.

    So it sounds like it’s not just the platform that you’ve created. It’s the system for really supporting the people who are creating that virtual event. So that together with the platform, it can really produce something that’s engaging for all of the participants.

    Dan: Yeah. I think that, and that’s just the whole thing as well, Jennifer.

    Obviously we would love everyone to use our platform. But some people, you know, they’ve got their own things set up. Maybe they’ve actually developed their own space within university, the university team on the website. Which I think is great. It’s truly ambitious.

    And obviously our platform is great, but I think where we’re really leaning to as well is that support mechanism to help people manage and run the events that they need to run.

    And I think it does fit hand in hand with what we’re doing as a consultancy at the very beginning and being embedded within higher education. Now we’re continuing that, but then we’re adding on more layers of support where people need it.

    Jennifer: Yeah. Well, I like it because it’s almost like the software production of this idea of how can people connect better online? How can people share their research online?

    And this product is almost, it feels to me like this evolution of like here we can create this space in which this knowledge sharing can happen in real time. Asynchronously, it can happen. You can have your recordings and go back later and watch those as well. I just think that that’s so cool.

    Compared to all of those other platforms for events. You’re actually focused on education in a way that many of the others are not. And I think that stands you apart, especially when paired with that support.

    That’s what I would do. I did events like physical events for my university. And I loved that.

    But virtual events presents is like whole new set of challenges. And really getting people engaged. Well, that takes extra planning and extra work and creativity to figure out how these academic spaces can also be online.

    Dan: Yeah, and I think the physical event in my opinion can, can never really be replaced. I think there is a space for that. Nothing really compares to just being able to sit in a room with someone and just share knowledge and share information and talk about specific tailored topics and things like that based off of conferences.

    But, I think in its own right, a virtual event needs to be looked at with different eyes. Trying to run a virtual event the way you would run a physical event is almost impossible.

    Yes, there’s probably some crossover in terms of registration. There’s probably some crossover in terms of some of the communication that you send out to people.

    But when it actually comes to the event itself, you know, having to organize different broadcasts of things, different tracks. The support that comes alongside of it as well from a technical perspective, when people aren’t able to log in or having trouble doing different things.

    And then dealing with your speakers as well. You know, making sure that they’re up to speed on the technology, making sure everything’s running.

    So there’s a lot of things from a virtual event in space that people have had to learn quite quickly.

    Where we’re talking about the hybrid space, it’s such a broad term. I’m hoping that people are understanding that, you know, a hybrid isn’t just trying to replicate a physical event to virtual audience. Because I’ve found time and time again one of the audiences loses out.

    Whether it’s the virtual guys at home where they don’t feel like they’re part of the event. Or maybe the people in person feel like too many things are catered towards making sure the live streaming is happening, everything’s working properly. So that could even cause delays in, in the event.

    So I think it’s still just trying to crack that kind of where those two types of events interact with each other. And I think our platform where we’re trying our hardest to try and figure that out. And I think a lot of other people are trying to figure it out too. But yeah. It’s quite an interesting space to be involved in and to watch.

    Jennifer: That’s fascinating.

    Struggles with virtual events, the problems people encounter often

    A Pomeranian dog wearing human glasses and a maroon sweater looks at an Apple tablet screen as if at a virtual meeting.

    Can I ask what are some of the biggest struggles that you’re seeing people have with these virtual events? The educators that you work with.

    Dan: I think it depends on the question I guess, Jennifer. I think that the struggles are different for an event organizer, as opposed to a participant, as opposed to maybe a speaker.

    Jennifer: Oooh, ok.

    Dan: I think from an event organizer point of view. Yes, there’s a lot of technical challenges that need to happen. In terms of making sure everyone’s prepared for the event, making sure speakers are ready, making sure all the right communications are going out to the attendees. Not to mention having to promote it and things like that.

    But I think the challenges for people that are speaking is the fact that without maybe more of a guiding hand, sometimes they’ll just have to show up and do everything themselves. I think that can be a huge challenge and a bit frustrating from a technical point of view.

    Jennifer: Yeah.

    Dan: I think there’s a bit of a barrier as well from the audience. And I think this is something that people have been seeing for the past couple of years, you know, from a webinar perspective. Not necessarily getting that instantaneous feedback. So you’re almost just sitting there talking to a screen and trying to be animated for it.

    I think from an attendee point of view, some of the challenges are again from the technical side. Being able to even just simple things like log in, and network, and connect.

    But also to be able to get as much out of it as possible from a networking point of view. I think a lot of people go to these events or virtual events hoping to make those connections. But we find time and time again, you know, you have your breakout rooms that people can join. But they’re really under utilized. People are scared to go into these spaces and just turn their camera on and talk to people.

    We’ve been advising event organizers to really structure those breakout spaces and say, this is a topic. One of our guys will be in there and we’ll make sure that everything’s fine. And trying to facilitate that networking.

    I think, yeah, as soon as they try to replicate a physical event, virtually it shows up a whole lot of challenges for organizers.

    So I think their approach should be: We’re going to focus on a virtual or focus on a physical event with maybe some virtual elements to it.

    Jennifer: Oh, that makes sense. Hearing all of those struggles also makes me understand why as an event organizer, you know, really thinking about the participants and the speakers is why going with something with support like 448 Studio offers, that can be beneficial.

    Educators, university staff. They’re so busy. They’re overworked. And they need help and support with this kind of event. So I just love what you’re bringing to the table. And I’m really glad that you joined me for today’s interview.

    Developing a new teaching and learning tool for lecturers

    Dan: One of our core focuses over the next nine months because we received a grant from the European Commission to actually do a feasibility study.

    Jennifer: Oh, congratulations!

    Dan: Thank you. Yeah, it was about a year long process that gets it. But I think we realized quite quickly during the pandemic that the traditional tools that were being used by universities had pretty big barriers when it came to actually teaching.

    So I guess aside from the event side of things and conferences side, I think, you know, university students and lecturers were really struggling.

    I do commend all of the Higher Ed institutions, and further education, and schools as well for trying to utilize the tools that were given to them. And it ends up being, you know, the Teams or Zoom or something like that, where they really had to completely change the curriculum and the way that they taught to adapt to these tools.

    Jennifer: Right.

    Dan: We’re really focusing a lot over the next 9 months on understanding that learning and teaching process, that hybrid learning teaching process. And hopefully trying to develop a tool specifically for lecturers.

    At the moment we’re doing a lot of sending out surveys to different academics and lecturers to find out where their pain points are. And we’ll hopefully have something to show for it,

    I just think there’s quite an interesting time from a learning and teaching perspective. And yeah, just seeing if there’s better ways for tools.

    Obviously, I think there’s overlap between learning a teaching platform and Forumm. But learning teaching is really is kind of its own space. It needs its own tools as well.

    Jennifer: Yeah, I think that’s fascinating.

    How are you soliciting those surveys? Do you want people who are listening to, to reach out to you?

    Dan: Yeah, of course I would! I’d love to. I’ll send it across to you to share.

    Jennifer: Yeah!

    Dan: We’re definitely trying to get as much feedback as possible. We just kind of polished it up as of actually today. So we’ll hopefully in the next week or so we’ll be putting it out.

    Jennifer: Yay! [Claps.]

    Dan: Yeah, no, I think finding as much information as possible is really key for us at the moment. And then we’ll be developing something closer to the end of the year.

    We’re really excited about it and really grateful to the European Commission and Scottish government as well for supporting us on this. It’ll be quite an interesting journey as well.

    Jennifer: That is excellent. I love seeing how your business is growing, and changing, and adapting to meet the needs of the people that you serve.

    I’m so glad that you’re working on all of that. And congratulations on that grant. That is so exciting. I can’t wait to see what you build.

    Dan: Thanks. I know. I think it’ll be quite interesting because I think we’re definitely embracing the flexibility of it. I think, you know, going in with blinders on to say we’re going to create a live streaming that does X, Y, and Z that’s going to do this will be detrimental.

    I think trying to find as much out as possible from lecturers and from people on the ground is really important.

    And really exploiting technology as opposed to trying to replicate things. Getting that application to do things with the tech that you could never do in person. I think that’s what I really want to explore. As opposed to trying to find a way to replicate things.

    Educators, please take this survey to help with Dan’s study.

    So, yeah. It’s been a really interesting. We’re in the real thick of it for research at the moment. So it’ll be really interesting. I’ll make sure to keep being informed when we start to release some of the information.

    Jennifer: Yes, I’d love to hear more about it. And I think that everyone listening will be very excited as well.

    Yeah. Thanks for sharing that sneak peek with us. [Laughs.]

    All Day All Night Conference

    All Day All Night conference graphic, conference takes place on the 10th of November, 2022

    Jennifer: Well, Dan Marrable of 448 Studio, thank you so much for coming on The Social Academic blog podcast, YouTube channel. It’s going to be on all of it.

    Where can people get in touch with you if they want to learn more about 448 Studio or Forumm?

    Dan: They just want to go to the website, 448.Studio.

    We also have All Day All Night coming up on November 10, 2022. So we’ll, we’ll be sending more information out about that as well. Which I’m very sure you’ll be involved in some capacity, Jennifer.

    Jennifer: Yes. I would love to be involved!

    Just for everyone who’s listening. They might not know what All Day All Night is. So could you just end us with a couple of sentences about it?

    Dan: Yeah, of course. So it’s a conference for the education sector. This year steam is regrowth. It’s a 24 hour virtual conference that starts in the United Kingdom. And then follows the sun around the world with speakers from Canada, United States, Australia, South Africa. Well, people from all over the place, I think.

    It’s fully live, 24 hours. And again, it’s hosted on Forumm.

    It really is out there for them for digital knowledge sharing. And I think it’ll be a really great event on the 10th of November.

    Jennifer: I love it. November 10th, adding it to my calendar now.

    Check out the All Day All Night Conference coming soon.

    Dan, thank you so much for joining me today. I hope you have a great rest of your day!

    Dan: Great. Thanks, Jennifer!

    Bio for Dan Marrable

    A graphic for Dan Marrable founder of 448 Studio's interview on The Social Academic blog. Included is a photo of Dan smiling wearing a blue button down shirt over a white tshirt, and brown glasses.

    Dan Mararable is the founder of 448 Studio, an EdTech company that is committed to the future of knowledge sharing with a product called Forumm; a ground-breaking virtual event platform designed for the education sector.

    The company supports institutions such as the University of Glasgow, University of Leeds, LSE, Lancaster University, the Welsh Parliament and Cornell University.

    Connect with Dan on LinkedIn.

    Interviews The Social Academic

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