Category: Journalism

  • Can your story stay fresh?

    Can your story stay fresh?

    At News Decoder we publish stories intended to help young people understand the wider world they live in. To do that we look for stories in places that are underreported and on problems that many people in many places are struggling to solve.

    But we don’t expect our readers to read these stories the second we publish. Young people are busy and teachers might want to focus a class on a particular topic weeks if not months after we publish. So our stories are meant to be “evergreen.” 

    That’s a journalism term to mean that a story is about something that isn’t just happening now. It will still be relevant a year from now or two or three years in the future. 

    But it is a challenge to write a story that will grab readers’ attention now and still be worth reading a year from now. 

    The prize is that you get new readers all the time. We have stories on News Decoder that reappear on our most-read list years after we originally published them as the topics become hot and people search for information on them. 

    Make your story “evergreen”.

    So how do you make a story that isn’t necessarily time-sensitive grab a reader’s attention and at the same time be relevant for those who come to it much later? We’ll show you.

    1. Take the time and space to explain events and their context. This way readers in the future will understand what the heck you are talking about. Right now a lot of people are talking about DOGE — the Department of Government Efficiency, an initiative created by U.S. President Donald Trump and led by the world’s richest person Elon Musk. But two years from now who knows? DOGE might be all but forgotten. 

    2. Connect what is happening now to universal concepts. Musk and DOGE are systematically going through the U.S. government laying off thousands of people and cutting funding to thousands of programs. These moves are affecting programs that involve food, health, housing, travel, education and recreation. Those are topics people are always concerned about and interested in. Chances are, a year from now a top news event will concern the government and one of those things and your story will connect to it. 

    3. Connect what is happening now to events in the past. In this way you show your audience how the past repeats and how the present is affected by what has happened before. For readers coming in much later they can start connecting what happened when the story was first published to what is happening in their world when they read it.

    For the past year, we’ve been republishing articles that connect to something happening now. We call it our Decoder Replay. On 19 February, for instance, we republished a story about how China censors mentions of the Tiananmen Square protests and massacre that occurred in 1989 because now a Chinese artificial intelligence program called DeepSeek seems to negate any reference to Tiananmen Square. 

    The week before we republished a story from 2020 about the role of the World Health Organization (WHO) in fighting the Covid pandemic. Then U.S. President Donald Trump had denounced the WHO. We connected it to now President Trump pulling the United States out of the WHO.

    One of the reasons many people feel disconnected from news articles is that the articles focus on “news” — what is happening now even when such things don’t have much relevance in people’s lives — isolated crimes that happen far away, for example.

    So next time you decide to take on a hot topic, think about the readers who come to the story six months from now, or a year from now. How might the story resonate with them?

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  • The legion of journalists who report unbiased news

    The legion of journalists who report unbiased news

    Are you frustrated because politics is bitterly polarized? Have you almost given up on finding news that is fair, accurate, dispassionate and digestible?

    If so, I have a tip for you: Take a look at some of the major international news agencies. It may change how you consume news while making you better informed.

    Also called wire services, news agencies like the Associated Press (AP), Reuters and Agence France-Presse (AFP) have thousands of multimedia journalists — and clients — spread out around the world. With roots in the 19th century, they have impartiality and a commitment to accuracy in their DNA.

    No news organization can be perfectly impartial. But the better wire services offer an antidote to the slanted and unreliable offerings that often pose as “news” on the internet but can represent little more than one-sided, sensationalized accounts that stoke social and political discord.

    Check out this chart: There’s a reason the AP, Reuters and AFP are considered among the most reliable and balanced Western news sources. It has a lot to do with their history and purpose.

    Fast and factual

    The AP, Reuters and AFP were founded in the 19th century to serve a cross-section of newspapers that could ill afford to have journalists around the world at a time when the appetite for international news was on the rise.

    To succeed, the agencies sought to play it straight and to deliver the news quickly and accurately. Their stock-and-trade was unvarnished, accurate, fast coverage that could win space in any newspaper, regardless of its owners’ or readers’ political leanings.

    “To achieve such wide acceptability, the agencies avoid overt partiality,” Jonathan Fenby wrote in a 1986 book on international news agencies. “They avoid making judgments and steer clear of doubt and ambiguity. Though their founders did not use the word, objectivity is the philosophical basis for their enterprises — or failing that, widely acceptable neutrality.”

    By the 1980s, the four biggest news agencies accounted for the vast majority of foreign news printed in the world’s newspapers.

    A great deal has since changed in the news ecosystem, much of it due to the invention of the internet. But most wire services continue to strive to offer comprehensive, impartial and accurate news reports, complemented nowadays by photographs, video and graphics.

    Keeping a cool head in hot spots

    If you’re home watching the news and there is a video report of an event in a far-away country, chances are it was produced by a news agency. Similarly, reports in newspapers, on the radio or even on the internet often come from news agencies, which typically have many more journalists on the ground than other news organizations, especially in hot spots.

    “The first word of natural disasters in out-of-the-way places invariably comes from agencies,” said News Decoder correspondent Barry Moody, who worked for decades at Reuters and ran the agency’s news coverage during the second Iraq war at the beginning of this century.

    “During the Iraq war, we had an army of staff in Middle Eastern capitals, embedded with American and British troops and as ‘unilaterals’ roaming the front. I can remember watching as we filed snaps revealing the speed of the American advance into Iraq and seeing the tickers on TV stations and the market screens lighting up at every new alert.”

    News agencies have been playing a similar role more recently in the conflict in Gaza. Although the outlets’ international correspondents have been barred from entering Gaza, Palestinian journalists have risked their lives to deliver timely accounts to the wire services from inside the enclave.

    With journalists and clients around the world, the big international news agencies look at events through a global lens. 

    Balanced news in a biased world

    Many of the thousands of correspondents who report for newswires are in war zones or disputed territories. To protect their staff and reputations, the agencies need to be sensitive to conflicting viewpoints, to cite reputable, credible sources and to avoid taking sides. That explains why, in a world full of shrill, partisan bickering, their reports can seem dispassionate, neutral and tolerant.

    Such balance is not always easy.

    Randall Mikkelsen, another News Decoder correspondent, remembers being a White House reporter for Reuters after the 9/11 attacks in the United States. Bucking intense pressure from the U.S. administration and public, the news agency refused to call the attackers “terrorists,” instead opting for “militants” or “designated by the State Department as ‘terrorists.’”

    “Our stories were read around the world,” Mikkelsen said. “In some places, people the United States called terrorists were considered by the readers of our work as ‘freedom fighters.’”

    The internet has all but ended two of the biggest advantages that news agencies held during the analog era — speed and the ability to break news to huge numbers of people around the world.

    Increased competition for fast news

    The low cost of entry for competitors into the news ecosystem has undermined the agencies’ traditional, business-to-business model, which was based on the sale of news stories to mainstream media organizations, themselves under financial stress.

    So, the wire services have launched news portals for the public, giving consumers around the world direct access to agency reports. It’s been a challenge for the agencies to make money off of their consumer business, and services like Reuters and Bloomberg continue to pocket the lion’s share of their revenue from well-heeled clients in the financial markets even as they continue to sell content to news organizations.

    If you peruse the agencies’ websites, you’ll find a vast array of multimedia reports from points around the world. Their global footprint remains a competitive advantage.

    Still, as hard as the international agencies try to be balanced and fair, bias can at times creep in. Their journalists are not spread evenly around the world; many more tend to be in Western nations, whose businesses, advertisers and subscribers provide most of the big agencies’ revenues.

    So while a disaster that kills hundreds in a developing country in the Global South may merit coverage, it can be dwarfed by the attention the same agency will pay to an accident or event in a rich nation. As they say, follow the money.

    Still, as News Decoder correspondent Helen Womack put it: “International news agencies are on the ground in all sorts of places where other media cannot be, and they help to give us the bigger picture.”

    In some countries, local news agencies are controlled by the government or focus almost exclusively on that nation’s interests. They do not have the footprint of the big, international agencies.

    Said another News Decoder correspondent, Maggie Fox: “News agency-style coverage is just what’s called for in this age of mistrust and distrust of news — calm, dispassionate, just-the-facts reporting.”


     

    Three questions to consider: 

    1. What is a “newswire”?
    2. Why must newswires report news without bias?
    3. If you were a news reporter why might it be difficult for you to report without bias? 


     

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  • Journalism is a calling. Is a story calling you?

    Journalism is a calling. Is a story calling you?

    Marcy Burstiner is the educational news director for News Decoder. She is a graduate of the Columbia Journalism School and professor emeritus of journalism and mass communication at the California Polytechnic University, Humboldt in California. She is the author of the book Investigative Reporting: From premise to publication.

    💡 More Tips Like This

    This story is part of News Decoder’s open access learning resources.

    Whether you’re a secondary student, studying at university or simply interested in learning new things, we can help you build your journalism skills and better understand big global issues.

    If you are a student or a member of a News Decoder Club, check out our other learning resources.

    If you are a teacher, check out our other classroom resources:

    And ask us about joining the News Decoder Club program.


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