Category: leadership

  • Why Are So Many Smaller Independent Colleges and Universities So Similar and What Does This Mean for Their Futures? – Edu Alliance Journal

    Why Are So Many Smaller Independent Colleges and Universities So Similar and What Does This Mean for Their Futures? – Edu Alliance Journal

    September 8, 2025, by Dr. Chet Haskell: It is well known that many small American private non-profit academic institutions face serious financial pressures. Typically defined as having 3000 or fewer students, more than 170 of these have been forced to close in the past two decades. Numerous others have entered into various mergers or acquisitions, often with well-documented negative impacts on students, faculty, staff, alumni and local communities. Of the more than 1100 such institutions, at least 900 continue to be a risk.

    The basic problems responsible for this trend are also well-known. Most institutions lack significant endowments and are thus almost totally dependent on tuition and fee revenues from enrolled students. Only 60 such small institutions have per student endowments in excess of $200,000. The remainder have far less.

    The only additional potential source of revenue – gifts and donations –is generally neither large nor consistent enough to offset enrollment-related declines. While the occasional donation or bequest in the millions of dollars garners attention, most institutions raise much smaller amounts regularly.

    Enrollment declines are the existential threat to many of these smaller colleges and universities. These declines are also well-documented. There simply will be fewer high school graduates in the US in the coming decade or more. This reality creates a highly competitive environment, especially in regions with many of these institutions.

    Demographic worries are augmented by broad concerns about the cost of higher education and the imputed return on such an investment by students and families. Governmental policies such as limitations on international students or restrictions on immigration further add to the problem. Also, these institutions not only compete with each other for students, but they also compete with colleges and universities of the public sector and a growing number of for-profit entities.

    Most of these 900 or so institutions have high quality programs, often described under the term “liberal arts”. Many are differentiated by a specialization or an emphasis. However, at their core they are very similar. The basic concept of a personal scale four-year undergraduate educational experience provided in a residential campus setting has a long history and is highly valued by many students and faculty alike. These institutions have lengthy, strong histories, loyal alumni and important roles in their local communities.

    The fact is that it is difficult to differentiate among many of these institutions. Not only their scale or their general model of personalized undergraduate education are similar, but many of their basic messages sound the same. A review of the websites of these schools results in striking consistencies of stated “unique” missions, programs, facilities, faculty and even marketing materials.

    Their approaches to financial challenges are also similar. There is considerable competition on price. Most of these institutions discount their formal tuition rates by 50% or more. Initiatives to grow enrollments support an industry of educational consultants whose recommended initiatives are themselves similar and, even if successful, are quickly copied, thus reducing advantages.

    Some have tried to compete by raising money for new, attractive facilities through dipping into limited endowments, borrowing or securing external major gifts. These shiny new buildings – athletic facilities, science centers, student centers – are assumed to provide an edge in student recruitment. In some cases, this works. However, in many others the new facilities do not come with long term maintenance and eventually add to increased on-going institutional expense. The end result is often another demonstration of similarity.

    Some institutions have tried to branch out into selected graduate programs, perhaps based on a strong group of undergraduate faculty. Success is often limited for multiple reasons. Graduate students in commonly introduced professional fields such as business or nursing do not naturally align with an undergraduate in-person academic calendar. Older students, especially those in careers, are reluctant to come to a campus for class twice a week. Even if there is sufficient interest in such a program, it is difficult to increase in scale because of the limits of distance and geography. And most of these institutions lack significant expertise and technology do conduct effective on-line operations.

    Their institutional similarities extend to their governance. Typically, there is a Board of Trustees, all of whom are volunteers, often with heavy alumni representation. These boards generally lack expertise or perspective on the challenges of higher education and thus are dependent on the appointed executive leadership. They often take a short-term perspective and lack strategic foresight that may be most valuable in times of uncertainty and external changes.

    Even when trustees have financial experience from other fields, their common approach to small institutions is to bemoan any lack of enrollments. Most do not make significant personal financial contributions, particularly if they think the institution is struggling to survive. The assumed budget goal is basically a balanced budget and when one does not control revenues, one focuses on the more controllable expense side, trying to balance budgets solely on cuts.  Board members serve because they want to support the institution, but many are risk adverse. For example, a fear of being associated with an institution that might generate possible legal liability for the board member means a first concern usually involves whether there is sufficient insurance.

    While every institution is indeed different in its own way, they also are very similar. What explains this?

    One possible way of explanation is provided by the organizational theorists Walter Powell and Paul DiMaggio who in 1983 (updated in 1991) published a seminal piece on what they called ”institutional isomorphism and collective rationality.” [1]They argued that ”institutions in the same field become more homogenous over time without become more efficient or more successful” and identified three basic reasons for such a tendency.

    Coercive isomorphism – similarities imposed externally on the institutions. In higher education, good examples would be Federal government policies around student financial aid or the requirements of both regional and specialized accreditors. Every institution operates within a web of regulation and financial incentives that impose requirements on all and work to limit innovation.

    Mimetic processes – similarities that arise because of standard responses to uncertainty. Prime examples in higher education are the increasingly common responses to the quest for enrollment growth. As noted, numerous consultants purport to improve enrollments, but the gains typically are limited, as other institutions mimic the same approach. In another example, recent surveys show that almost all institutions expect to be users of artificial intelligence models to promote marketing in the service of admissions, as if this is a “magic wand”. If one institution makes strides in this area, others will follow. The result will be more similarity, not less. It is a bit like the Ukrainian-Russian war, where Ukraine originally had clear advantages using drone technology until that technology was matched by the Russians, leading to a form of stalemate. As DiMaggio and Powell note, ”organizations tend to model themselves after similar organizations in their field that they perceive as more legitimate or successful.”[2]

    Normative pressures – similarities that arise from common “professional” expectations. The authors identify two important aspects of professionalization: the common basis of higher education credentials and the legitimation produced by these credentials and “the growth and elaboration of professional networks.” Examples include common faculty and senior administrator qualification requirements. Another would be so-called “best practices” in support areas like student affairs. “Such mechanisms create a pool of almost interchangeable individuals who occupy similar positions.”[3] Recently, Hollis Robbins pointed out the commonalities in paths to academic leadership positions, likening these to the Soviet nomenklatura process through which a leader progresses in one’s career.[4] Evidence of this is obvious through a cursory review of the qualifications and desired qualities posted in searches for college and university presidents or other senior administrators. Most searches end up looking for and hiring individuals with very similar qualifications and experience.

    The implications of such pressures and processes are several. With common values and similar personnel, “best practices” do not lead to essential changes. Innovation is quickly copied. Indeed, it becomes increasing difficult to differentiate an institution from competitors. Common regulatory structures, declining student pools, increased competition and a lack of resources for investment all combine to enhance similarity over difference. In some sense, it is almost a form of commodification where price does in fact matter, but the “product” basically the same, especially in the minds of the larger population of potential students and families.

    What is to be done?

    Leadership Must Confront Their Institution’s Reality

    Confronting reality has many aspects, but the leaders of every institution must be clear-eyed and unsentimental about where it stands and where it is headed. This is an essential role for boards and executive leadership.

    First and foremost, the mission of the institution must be understood in realistic and practical ways. What is the institution’s purpose and what is required to fulfill that purpose? Institutional mission is central as it should drive an appreciation for the current situation of the institution, provide clarity regarding longer term goals and bringing into focus the necessary means to move forward.

    With clarity of mission must come a full understanding the of institution’s financial situation, its opportunities and the longer term needs required to achieve mission goals.  Building multi-year mission-oriented budgets based on surpluses (positive margins) is key. Sometimes restructuring and cuts are necessary and thus leadership must make sure all faculty and staff have a clear understanding of reality and the strategy for addressing it.

    A clear understanding by all of the marginal results (positive and negative) of major components is also critical. Some elements or units return significant positive margins. Others less so. And some return negative margins, often year after year. Yet, some of these less financially productive elements may be essential to mission and must be balanced or subsidized by other elements. At the end of the day, it is the margin of the entire institution that matters. And, as the saying goes, “no margin, no mission.” However, the opposite is also true. Institutions that are unclear about their mission will be challenged to attract and motivate students, faculty, staff or major donations.

    Every institution must worry about enrollments as the largest source of revenue. Declining enrollments force expense restraints. Every institution must also be concerned about growing enrollments as a key prerequisite of financial stability. Institutions operating on thin or negative margins cannot hope to achieve their mission goals without some form of growth, including having the resources to invest in growth. Without some forms of growth, an institution will either be at risk or will have to make sometimes radical changes in order to continue to pursue mission goals. The only real alternative is to amend the mission and the definition of its success.

    The other important point is that all institutions are subject to unexpected external pressures that they cannot control. Examples would be 9/11, the 2008-09 Great Recession, the COVID pandemic or the advent new government policies, such as those confronting all institutions today. Coping with such events requires having some financial resiliency, strong leadership and creativity.

    Yet, the combination of external pressures and the realities of small-scale institutions operating on thin margins in the face of extensive competition may mean that even the best managed and led organizations will confront existential risk.

    For many institutions, merging or partnering with another institution may be the only realistic path. While there often is reluctance to cede independence to another institution, mergers are hardly new, as consolidation in US higher education is hardly a new phenomenon. There are several hundred examples of mergers, many going back a century or more. Washington and Jefferson College in Pennsylvania in 1865 is the result of such an arrangement, as is Case Western Reserve University in Ohio a century later. In addition to these mergers, hundreds of other institutions have simply closed, including at least 170 in the past twenty years.

    Additionally, may institutions may be placed to take advantage of consortium relationships with other institutions. Again, there are numerous examples of institutions seeking to improve their situations through this form of collaboration. Participating institutions collaborate on such things as sharing costs or providing a wider range of student options, while remaining independent. However, this model, while valuable in many ways, rarely provides major financial advantages except at the margins. And successful consortia require a certain degree of independent sustainability for each member.

    Still others may be able find opportunity in growth through symbiosis. The recent Coalition for the Common Good begun by Antioch and Otterbein universities is an example. Other variants are possible. However, again such middle ground models also assume a basic stability of the members. As stated by Coalition president, John Comerford, “we are looking for a sweet spot of resources. This is not a way to save a school on death’s door. It’s also probably not useful to a school with billions in their endowment. Institutions in the big middle ground both need to look at new business models and likely have some flexibility to invest in them.” This type of model will not work in many cases.

    The point is that many of these small college will continue to be at risk as long as they are tuition dependent within a shrinking pool of potential students and insufficient external support. Fewer and fewer small institutions will be able to survive independently simply because of the financial challenges inherent in their small-scale model.

    Small undergraduate institutions represent the highest ideals of higher education. They are a key source for graduate students and future professors. They are central to their communities. Their strengthening and preservation as a class is an essential element of the American higher education ecosystem with its wide range of institutional models and opportunities. But this does not mean all can survive.

    The leaders of every institution need to have a clear and practical plan for the maintenance of their independence, while also being open to careful consideration of alternatives, exploring potential alternatives well before they face a crisis.

    Notes:

    1. DiMaggio, Paul and Powell, Walter, The Iron Cage Revisited: Institutional Isomorphism and Collective Rationality in Organizational Fields in DiMaggio and Powell, The New Institutionalism in Organizational Analysis, University of Chicago Press, 1991. (pp.63-82)
    2. Ibid. p. 70
    3. Ibid. p. 71
    4. Hollis Robbins, The Higher Ed Nomenklatura? Inside Higher Education, May 12, 2025

    The next essay in this series will examine in some detail the steps in a process that begins with acknowledging the possible need for a partner and hopefully results in an agreement that is implemented.


    As Provost and Chief Academic Officer of Antioch University, he helped lead the creation of the Coalition for the Common Good, a groundbreaking alliance with Otterbein University. Internationally, Dr. Haskell has advised universities in Mexico, Spain, Holland, and Brazil and served as a consultant to the Council for Higher Education Accreditation (CHEA), the Western Association of Schools and Colleges (WASC) and the Council on International Quality Group.

    A respected accreditation expert, he has served as a WSCUC peer reviewer and as an international advisor to ANECA (Spain) and ACAP (Madrid). He is a frequent speaker at global conferences and meetings.

     

     

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  • Engaging policy review to smooth lumpy futures into transformative higher education

    Engaging policy review to smooth lumpy futures into transformative higher education

    Figure 1: Current and frontier contributions

    Author: SRHE News Blog

    An international learned society, concerned with supporting research and researchers into Higher Education

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  • How Small College Presidents Are Leading Through Uncertainty – Edu Alliance Journal

    How Small College Presidents Are Leading Through Uncertainty – Edu Alliance Journal

    Insights from three post-COVID presidents on enrollment, financial sustainability, and strategic innovation

    September 3, 2025, by Dean Hoke: Small colleges across America face an unprecedented convergence of challenges—demographic shifts, federal policy changes, evolving student expectations, and the lingering effects of COVID-19. In an August 27th Small College America webinar hosted by Dean Hoke and Kent Barnds, three presidents shared how they are navigating these pressures with fresh strategies and resilient leadership: Dr. Anita Gustafson of Presbyterian College, Dr. Andrea Talentino of Augustana College, and Dr. Tarek Sobh of Lawrence Technological University.

    Their conversation revealed that while the obstacles are significant, thoughtful leadership and adaptive strategies can position small colleges to not just survive but thrive.

    The Enrollment and Financial Sustainability Imperative

    Finding Opportunity in Transfers

    For Presbyterian College, located in growing South Carolina, President Gustafson has found opportunity amid challenge. “About 60% of our students come from South Carolina, and the state is growing, which helps us,” she noted. However, rather than relying solely on traditional recruitment, the college has pivoted to focus on transfer students—a population they hadn’t previously targeted.

    This strategic shift required significant cultural change. “We have very robust general education requirements, and we are working with our faculty to be more transfer-friendly,” Gustafson explained. The result has been a notable enrollment bump, demonstrating how institutional flexibility can open new pathways to growth.

    The Four R’s Framework

    At Augustana College in Illinois—a state that isn’t growing—President Talentino has developed what she calls the “four R’s” approach: recruitment, retention, revenue, and results. This framework drives their strategic planning and helps the entire campus community understand how their work connects to institutional sustainability.

    “We budget actually 11 years out,” Talentino shared, acknowledging that “it’s a little bit like the weather—once you get past day three or four, it could rain when it’s supposed to be sunny.” This long-term perspective allows the college to anticipate challenges and make gradual adjustments rather than reactive cuts.

    Both presidents emphasize conservative budgeting practices. As Gustafson put it: “When we build our budget, we build it on conservative numbers so that we’re not trying to overextend our budget. I think that’s really key to sustainability—making sure you’re being realistic.”

    Confronting Federal Policy and International Student Challenges

    The STEM Advantage and Vulnerability

    Lawrence Technological University’s focus on STEM education has provided both advantages and vulnerabilities in the current environment. President Sobh noted that domestic demand for technologically trained professionals has driven significant interest in their programs. “Our programming, given the surge and the need for technological education, has been serving us well from a domestic growth point of view,” he explained.

    However, like many engineering-focused institutions, Lawrence Tech has experienced a decline in international student enrollment. Sobh emphasized that this challenge extends beyond individual institutions: “The same statement would probably be true of every single one of the universities in the country that is home to a college of engineering.”

    International Student Success Stories

    Despite broader challenges, Augustana College achieved remarkable success with international student recruitment. President Talentino reported that they expect to bring in close to 85% of their original international student goal, “probably one of the few places in the country where we’re going to come that close.”

    This success resulted from intensive, hands-on communication and their focus on undergraduate rather than graduate international students, who faced fewer visa complications. About 20% of Augustana’s student body consists of international students, making this achievement particularly significant for their financial sustainability.

    Managing Financial Aid Changes

    The recent changes to federal financial aid programs have created additional complexity. Talentino noted that Augustana has some protection through a generous alumnus who funds a program meeting 100% of the needs of high-achieving, high-need students. However, she acknowledged ongoing challenges: “There’s a lot of folks in the middle where parent loans are being squeezed and caps on borrowing are being squeezed.”

    Strategic Technology Investment and AI Integration

    The Liberal Arts Approach to AI

    President Gustafson acknowledged the challenge of staying current with AI developments at a liberal arts institution. Presbyterian College has taken a pragmatic approach, partnering with external agencies for micro-credentialing programs that will eventually extend to alumni.

    “Our graduates need to understand AI. They need to know how to use it in order to be competitive in the job market,” Gustafson emphasized. The college has also established a technology committee with campus-wide representation to develop long-term budgeting strategies for technology infrastructure.

    AI as an Institutional Efficiency Tool

    At Lawrence Tech, President Sobh described AI integration as both natural and transformative. Beyond curriculum integration, the university has embraced AI for business processes. “Our marketing, branding, and public relations departments are using AI for the development of marketing campaigns, which is 100 times more efficient, faster, cheaper, and more productive than not using AI,” he noted.

    This efficiency extends across departments, from budget management to communications, though Sobh acknowledged that implementation remains “work in progress” for non-academic staff who need training and support.

    Evolving Student Experience and Support

    Becoming “Student Ready”

    President Talentino introduced the concept of institutions becoming “student ready” rather than expecting students to be “college ready.” This perspective shift has driven comprehensive changes at Augustana, from streamlining onboarding processes to reconsidering when and how students want to engage with services.

    “We can’t take things that we used to take for granted,” Talentino observed, noting that students today have different expectations and needs than previous generations. The college has revamped peer mentor programs, developed success teams for every student, and created specialized support centers like their new STEM center.

    Supporting First-Generation Students

    Presbyterian College’s focus on first-generation students—about one-third of its population—has led to innovative programming. Their “PresbyFirst Plus” program brings first-gen students to campus two days early and has earned recognition as a “first-gen forward network champion.”

    This targeted support reflects broader changes in student demographics. As Gustafson noted: “Students of today don’t have the reading skills and the math skills that previous generations have had.” This reality has required faculty to adapt their approaches, sometimes focusing on foundational skills before advancing to advanced content.

    Bold Strategic Moves

    Creating New Academic Pathways

    Lawrence Tech’s establishment of a fifth college—the College of Health Sciences—represents a significant strategic pivot for the 95-year-old institution. “It was quite a bold move to establish a new college 50 years or so after the last one had been established,” President Sobh noted.

    This expansion into health sciences aligns with the growing demand for technologically trained healthcare professionals. The college now offers programs in nursing, physician assistant studies, and cardiovascular perfusion, and more programs are planned.

    Community Development as Institutional Strategy

    Perhaps the most innovative approach comes from Augustana College’s creation of a community development corporation (CDC). President Talentino explained that the condition of the surrounding neighborhood had become a recruiting challenge, with prospective students and families expressing concerns about the area.

    Rather than simply hoping for external improvement, Augustana committed to an active partnership with the city of Rock Island. The CDC purchases and renovates properties to create mixed-use developments with retail on the first floor and housing above. “We really committed to putting our money where our mouth is,” Talentino said.

    This initiative aligns with Lutheran principles of service to neighbor while addressing a practical institutional need. The city has become an enthusiastic partner, and the project has energized both campus and community.

    Leadership Principles for Uncertain Times

    Transparency and Partnership

    President Gustafson’s leadership philosophy centers on transparency and symbiotic relationships. Her first-year theme, “Symbiosis—stronger together,” emphasized that the academic community functions best when operating collaboratively rather than in silos.

    Her second-year pivot to “don’t panic, navigate”—borrowed from the National Association of Independent Colleges and Universities—has helped the leadership team manage multiple simultaneous challenges. This approach emphasizes thoughtful response over reactive decision-making.

    Cultural Understanding and Patience

    President Sobh, who transitioned from provost to president at the same institution, emphasized the importance of cultural understanding. Despite the temptation to implement changes quickly, he spent his first semester meeting with every colleague on campus—”literally hundreds” of people—to understand institutional culture and aspirations.

    “The tendency of leaders to effect changes immediately is, in my opinion, the wrong decision,” Sobh reflected. “Waiting and listening to the culture of the institution, understanding the aspiration and history, and how my own interests can be integrated into that vision is absolutely worthwhile.”

    Institutional vs. Individual Focus

    President Talentino identified a key leadership challenge: helping people understand institutional needs beyond their individual or departmental perspectives. She noted that this represents one of her biggest adjustments from faculty and provost roles to the presidency.

    “Focus on self and focus on own department rather than institutional-wide awareness was a little bit of a surprise to me,” she admitted, “but I guess that’s what makes it challenging and never boring.”

    The Value Proposition Message

    All three presidents emphasized the importance of clearly articulating their institutions’ value propositions to various constituencies. President Sobh stressed the power of concrete outcomes: “Being able to say 97% of my students continue on and are employed at this level and they are guaranteed a job and 85% live locally—that’s an incredibly powerful statement.”

    President Gustafson focused on framing liberal arts education in terms of workforce development and democratic leadership: “All of us are important contributors to workforce development. If we can shape our message around workforce development, economic development, and providing leaders for a democratic society, that’s very helpful.”

    Looking Forward

    These three presidents demonstrate that successful leadership during uncertain times requires a combination of strategic thinking, cultural sensitivity, and adaptive capacity. Their approaches vary based on institutional type and regional context, but common themes emerge: the importance of transparency, the need for long-term planning with short-term flexibility, and the value of viewing challenges as opportunities for innovation.

    As small colleges continue to navigate demographic shifts, policy changes, and evolving student needs, these leadership insights offer practical guidance for presidents, boards, and stakeholders committed to the distinctive mission of small college education.

    The conversation reveals that while the challenges facing small colleges are significant, innovative leadership and strategic adaptation can position these institutions not just to survive, but to thrive in serving their communities and students.

    The complete webinar is available on the Small College America YouTube Channel at https://youtu.be/ya1FBu9eS5Q, and the audio podcast can be accessed at https://smallcollegeamerica.transistor.fm/19


    Small College America is a podcast series that presents critical discussions at the forefront by interviewing small college higher education leaders, policy experts, and innovators. The podcast will delve into the evolving role of small colleges, their economic impact, innovative strategies for sustainability, and how they can continue to provide a highly personalized educational experience. The series is co-hosted by Dean Hoke and Kent Barnds.

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  • Phones, devices, and the limits of control: Rethinking school device policies

    Phones, devices, and the limits of control: Rethinking school device policies

    Key points:

    By now, it’s no secret that phones are a problem in classrooms. A growing body of research and an even louder chorus of educators point to the same conclusion: students are distracted, they’re disengaged, and their learning is suffering. What’s less clear is how to solve this issue. 

    Of late, school districts across the country are drawing firmer lines. From Portland, Maine to Conroe, Texas and Springdale, Arkansas, administrators are implementing “bell-to-bell” phone bans, prohibiting access from the first bell to the last. Many are turning to physical tools like pouches and smart lockers, which lock away devices for the duration of the day, to enforce these rules. The logic is straightforward: take the phones away, and you eliminate the distraction.

    In many ways, it works. Schools report fewer behavioral issues, more focused classrooms, and an overall sense of calm returning to hallways once buzzing with digital noise. But as these policies scale, the limitations are becoming more apparent.

    But students, as always, find ways around the rules. They’ll bring second phones to school or slip their device in undetected–and more. Teachers, already stretched thin, are now tasked with enforcement, turning minor infractions into disciplinary incidents. 

    Some parents and students are also pushing back, arguing that all-day bans are too rigid, especially when phones serve as lifelines for communication, medical needs, or even digital learning. In Middletown, Connecticut, students reportedly became emotional just days after a new ban took effect, citing the abrupt change in routine and lack of trust.

    The bigger question is this: Are we trying to eliminate phones, or are we trying to teach responsible use?

    That distinction matters. While it’s clear that phone misuse is widespread and the intent behind bans is to restore focus and reduce anxiety, blanket prohibitions risk sending the wrong message. Instead of fostering digital maturity, they can suggest that young people are incapable of self-regulation. And in doing so, they may sidestep an important opportunity: using school as a place to practice responsible tech habits, not just prohibit them.

    This is especially critical given the scope of the problem. A recent study by Fluid Focus found that students spend five to six hours a day on their phones during school hours. Two-thirds said it had a negative impact on their academic performance. According to the National Center for Education Statistics, 77 percent of school leaders believe phones hurt learning. The data is hard to ignore.

    But managing distraction isn’t just about removal. It’s also about design. Schools that treat device policy as an infrastructure issue, rather than a disciplinary one, are beginning to implement more structured approaches. 

    Some are turning to smart locker systems that provide centralized, secure phone storage while offering greater flexibility: configurable access windows, charging capabilities, and even low admin options to help keep teachers teaching. These systems don’t “solve” the phone problem, but they do help schools move beyond the extremes of all-or-nothing.

    And let’s not forget equity. Not all students come to school with the same tech, support systems, or charging access. A punitive model that assumes all students have smartphones (or can afford to lose access to them) risks deepening existing divides. Structured storage systems can help level the playing field, offering secure and consistent access to tech tools without relying on personal privilege or penalizing students for systemic gaps.

    That said, infrastructure alone isn’t the answer. Any solution needs to be accompanied by clear communication, transparent expectations, and intentional alignment with school culture. Schools must engage students, parents, and teachers in conversations about what responsible phone use actually looks like and must be willing to revise policies based on feedback. Too often, well-meaning bans are rolled out with minimal explanation, creating confusion and resistance that undermine their effectiveness.

    Nor should we idealize “focus” as the only metric of success. Mental health, autonomy, connection, and trust all play a role in creating school environments where students thrive. If students feel overly surveilled or infantilized, they’re unlikely to engage meaningfully with the values behind the policy. The goal should not be control for its own sake, it should be cultivating habits that carry into life beyond the classroom.

    The ubiquity of smartphones is undeniable. While phones are here to stay, the classroom represents one of the few environments where young people can learn how to use them wisely, or not at all. That makes schools not just sites of instruction, but laboratories for digital maturity.

    The danger isn’t that we’ll do too little. It’s that we’ll settle for solutions that are too simplistic or too focused on optics, instead of focusing  not on outcomes.

    We need more than bans. We need balance. That means moving past reactionary policies and toward systems that respect both the realities of modern life and the capacity of young people to grow. It means crafting strategies that support teachers without overburdening them, that protect focus without sacrificing fairness, and that reflect not just what we’re trying to prevent, but what we hope to build.

    The real goal shouldn’t be to simply get phones out of kids’ hands. It should be to help them learn when to put them down on their own.

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  • Human connection still drives school attendance

    Human connection still drives school attendance

    Key points:

    At ISTE this summer, I lost count of how many times I heard “AI” as the answer to every educational challenge imaginable. Student engagement? AI-powered personalization! Teacher burnout? AI lesson planning! Parent communication? AI-generated newsletters! Chronic absenteeism? AI predictive models! But after moderating a panel on improving the high school experience, which focused squarely on human-centered approaches, one district administrator approached us with gratitude: “Thank you for NOT saying AI is the solution.”

    That moment crystallized something important that’s getting lost in our rush toward technological fixes: While we’re automating attendance tracking and building predictive models, we’re missing the fundamental truth that showing up to school is a human decision driven by authentic relationships.

    The real problem: Students going through the motions

    The scope of student disengagement is staggering. Challenge Success, affiliated with Stanford’s Graduate School of Education, analyzed data from over 270,000 high school students across 13 years and found that only 13 percent are fully engaged in their learning. Meanwhile, 45 percent are what researchers call “doing school,” going through the motions behaviorally but finding little joy or meaning in their education.

    This isn’t a post-pandemic problem–it’s been consistent for over a decade. And it directly connects to attendance issues. The California Safe and Supportive Schools initiative has identified school connectedness as fundamental to attendance. When high schoolers have even one strong connection with a teacher or staff member who understands their life beyond academics, attendance improves dramatically.

    The districts that are addressing this are using data to enable more meaningful adult connections, not just adding more tech. One California district saw 32 percent of at-risk students improve attendance after implementing targeted, relationship-based outreach. The key isn’t automated messages, but using data to help educators identify disengaged students early and reach out with genuine support.

    This isn’t to discount the impact of technology. AI tools can make project-based learning incredibly meaningful and exciting, exactly the kind of authentic engagement that might tempt chronically absent high schoolers to return. But AI works best when it amplifies personal bonds, not seeks to replace them.

    Mapping student connections

    Instead of starting with AI, start with relationship mapping. Harvard’s Making Caring Common project emphasizes that “there may be nothing more important in a child’s life than a positive and trusting relationship with a caring adult.” Rather than leave these connections to chance, relationship mapping helps districts systematically identify which students lack that crucial adult bond at school.

    The process is straightforward: Staff identify students who don’t have positive relationships with any school adults, then volunteers commit to building stronger connections with those students throughout the year. This combines the best of both worlds: Technology provides the insights about who needs support, and authentic relationships provide the motivation to show up.

    True school-family partnerships to combat chronic absenteeism need structures that prioritize student consent and agency, provide scaffolding for underrepresented students, and feature a wide range of experiences. It requires seeing students as whole people with complex lives, not just data points in an attendance algorithm.

    The choice ahead

    As we head into another school year, we face a choice. We can continue chasing the shiny startups, building ever more sophisticated systems to track and predict student disengagement. Or we can remember that attendance is ultimately about whether a young person feels connected to something meaningful at school.

    The most effective districts aren’t choosing between high-tech and high-touch–they’re using technology to enable more meaningful personal connections. They’re using AI to identify students who need support, then deploying caring adults to provide it. They’re automating the logistics so teachers can focus on relationships.

    That ISTE administrator was right to be grateful for a non-AI solution. Because while artificial intelligence can optimize many things, it can’t replace the fundamental human need to belong, to feel seen, and to believe that showing up matters.

    The solution to chronic absenteeism is in our relationships, not our servers. It’s time we started measuring and investing in both.

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  • Preventing harm by connecting the dots in school safety

    Preventing harm by connecting the dots in school safety

    Key points:

    Swatting–false reports of school violence intended to trigger a police response–continues to increase across the country. During the 2022–2023 school year, nearly 64 percent of reported violent incidents in K–12 schools were linked to swatting. That’s over 440 incidents in one year–a more than 500 percent jump from just four years prior.

    Each call pulls officers from genuine emergencies, disrupts classrooms, and leaves students and staff shaken. While emergency protocols are essential, when swatting becomes routine, it’s clear that response plans alone won’t solve the problem.

    Unpacking the early signals

    Swatting rarely emerges out of thin air. It’s often the final act following a series of compounding behaviors, such as:

    • Online harassment
    • Peer conflicts
    • Risky social media challenges
    • Unaddressed behavioral concerns

    These warning signs exist, but are typically scattered across multiple school departments.

    Counselors might log escalating incidents. Teachers may notice changes in student behavior, and school resource officers (SROs) might track repeated visits involving the same individuals. Without a unified way to connect these observations, critical warning signs go unnoticed.

    Operationalizing early intervention

    Districts are reimagining how they capture and coordinate behavioral data. The goal isn’t surveillance or punitive action. It’s about empowering the right people with the right context to align and intervene early.

    When schools shift from viewing incidents in isolation to seeing behavior patterns in context, they are better positioned to act before concerns escalate. This can mean initiating mental health referrals, alerting safety teams, or involving families and law enforcement partners at the appropriate moment with comprehensive information.

    Technology that enables teams

    The process requires tools that support secure, centralized documentation and streamline communication across counselors, administrators, safety staff, and other stakeholders. These systems don’t replace human judgment, but create conditions for clearer decisions and more timely coordination.

    Swatting is just one example of how fragmented behavioral data can contribute to high-risk outcomes. Other incidents, such as escalating bullying, persistent mental health concerns, or anonymous threats often follow recognizable patterns that emerge over time. When schools use a centralized system to document and track these behaviors across departments, they can identify those patterns earlier. This kind of structured coordination supports proactive interventions, helping prevent larger issues before they unfold and reinforcing a culture of safety and awareness.

    Consider Washington State, where swatting affected more than 18,000 students last year, costing schools over $270,000 in lost instructional time. These figures illustrate the operational and human costs when coordination breaks down.

    Reducing risk, not just reacting to it

    Swatting is a symptom of a larger issue. Building safer schools means moving upstream from reactive emergency response to proactive coordination. It requires shared insight across teams, strengthened behavioral threat assessment protocols, and the right supports in place well before crisis calls occur.

    Early intervention isn’t about adding complexity. It’s about reducing risk, improving situational clarity, and equipping school communities to act with confidence–not simply responding when harm is imminent.

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  • Why student engagement starts with teacher clarity

    Why student engagement starts with teacher clarity

    Key points:

    In Alpine School District, we serve a wide range of students, from Title I to highly affluent communities. While our population has traditionally been predominantly white and middle income, that’s changing. In response to this growing diversity and shifting needs, one of my missions as professional learning and curriculum director for secondary schools has been to provide needs-based professional learning, just in time for educators, and to give them a real voice in what that looks and feels like.

    I lead a team of full-time educator equivalents across every discipline: math, science, social studies, ELA, the arts, health, and PE. Together, we guide professional learning and instructional support. Over the past several years, we’ve had to take a hard look at how we teach, how we engage students, and how we prepare educators for long-term success.

    Where we started: Tier 1 challenges and high turnover

    When I first became curriculum director, I noticed in our data that our schools were not making much progress, and in some cases had stagnated in growth scores. We were leaning heavily on Tier 2 interventions, which told us that we needed to shore up our Tier 1 instruction.

    At the same time, we were hiring between 400 and 500 teachers each year. We’re located near several universities, so we see a continuous flow of new educators come and go. They get married, they relocate, or a spouse gets into medical school, which translates to a constant onboarding cycle for our district. To meet these challenges, we needed professional learning that was sound, sustainable, and meaningful, especially early in a teacher’s career, so they could lay a strong foundation for everything that would come after.

    Teacher clarity and engagement by design

    Several years ago, we joined the Utah State Cohort, doing a deep dive into the Teacher Clarity Playbook. That experience was a real turning point. We were the only team there from a district office, and we took a train-the-trainer approach, investing in our strongest educators so they could return and lead professional learning in their content areas. Since then, we’ve used Engagement by Design as the framework behind much of our PD, our classroom walkthroughs, and our peer observations. It helped us think differently: How do we support teachers in crafting learning intentions and success criteria that are actually meaningful? How do we align resources to support that clarity? We’ve embedded that mindset into everything.

    Coming out of the pandemic, Alpine, like many districts around the country, saw decreased student engagement. To focus deeply on that challenge, we launched the Student Engagement Academy, or SEA. I co-designed the Academy alongside two of our content specialists, Anna Davis and Korryn Coates. They’re both part-time teacher leaders at the district office and part-time visual arts teachers in schools, so they live in both worlds. That was important because we believe professional learning should always be contextualized. We don’t want teachers burning extra bandwidth trying to translate strategies across subject areas.

    SEA is a yearlong, job-embedded learning experience. Teachers participate in PLCs, conduct peer observations, and complete a personalized learning project that showcases their growth. Our PLC+ coaches work directly with our lead coach, Melissa Gibbons, to gather and analyze data that shapes each new round of learning. We also included classroom observations, not for evaluation, but to help teachers see each other’s practice in action. Before observations, Anna and Korryn meet with teachers in small groups to talk through what to look for. Afterward, they debrief with the teachers: What did we see? What evidence did we see of student engagement? What did we learn? What are we still wondering? As we answer these questions about teaching, we’re also asking students about their experience of learning.

    Learning from student surveys

    Hearing from our students has been one of the most powerful parts of this journey. With the support of our Director of Student and Educator Well-eing, we created a student survey. We asked a random group of students questions such as:

    • What are you learning?
    • How are you learning it?
    • How do you know how you’re doing?
    • Why does it matter?

    The responses were eye-opening. Many students didn’t know why they were learning something. That told us our teachers weren’t being as clear or as intentional as they thought they were. One specific question we asked was based on the fact that attendance in world language classes stayed high during the pandemic, while it dropped in other subjects. We asked students why. The answer? Relationships, expectations, and clarity. They said their world language teachers were clear, and they knew what was expected of them. That led other disciplines to reflect and recalibrate.

    Today, teachers across subjects like ELA, math, and social studies have participated in a SEA cohort or aligned learning. We’re seeing them plan more intentionally, better target skills, and align instruction with assessment in thoughtful ways. They’re starting to see how mirroring instruction with how learning is measured can shift outcomes. It’s been truly exciting to witness that change. Engaging students through improved teacher clarity, positive classroom relationships (with each other, the teacher, and the content), and providing the students with appropriate levels of rigor has been a game changer.

    Building teacher leadership teams

    Next year, we’re focusing on developing teacher leadership skills, knowledge, and dispositions across the full geographic area of our district. We’re building professional capacity through leadership teams using the PLC+ model, with an emphasis on facilitation skills, research-based practice, and advocacy for strong instruction in every discipline.

    If you’re a district leader looking to boost student engagement through professional development, my advice is simple: You can’t do it alone. You need a team that shares your values and your commitment to the work. You also have to be guided by research–there’s too much at stake to invest in strategies that don’t hold water. Finally, this is a marathon, not a sprint. Aim for small, incremental changes. There’s no silver bullet, but if you stay the course, you’ll see real transformation.

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  • Higher Education Leadership in Times of Crisis – Edu Alliance Journal

    Higher Education Leadership in Times of Crisis – Edu Alliance Journal

    First in Leadership Series by Barry Ryan, PhD, JD August 11, 2025

    It is hard to think of a time when higher education was swimming in a pool filled with a greater number of shark-like threats than at present.

    Some of these were predictable (in hindsight), some not so much. Let’s set aside blame, however, on either an institutional level or on a more global basis. The vital thing now is for genuine leaders to help chart courses that will lead higher education, not just to mere survival, but to new and meaningful purposes that will benefit this generation and the next.

    When situations are “normal,” we may be tempted to imagine that we need leadership that can keep the legacy intact, turn the crank, not rock the boat. But normal no longer exists, does it?

    I remember a senior university leader, who admonished me, as I began a new presidency: “everything’s going great—just don’t mess it up” (using slightly more colorful language). One year later, seismic changes in higher ed created an unexpected crisis and necessitated major changes in the institution. Almost everything that had contributed to its prior success turned, overnight, into a liability.

    There is, of course, more than one crisis in which higher ed is being buffeted. The sheer number of colleges and universities that have ceased to exist at all, or have been merged to various extents with others, or are currently teetering on the brink, appears in news stories almost every day. The root causes are legion and often woven together: financial shortfalls, a shrinking number of students, reductions in state and federal support, the disappearance of many international students, families, and prospective students increasingly unable to justify the cost of a degree, the “value” of which is seriously questioned. The list goes on.

    Of the three large “types” of higher education in the United States—public (state) colleges and universities, private not-for-profit colleges and universities, and for-profit entities—the vast majority are struggling in meaningful ways.

    If you find yourself in a leadership role in this age of crisis, what are some key things you can do to keep becoming a better leader and more effectively serve your institution and your colleagues? Here are three suggestions that you may find helpful.

    First, don’t panic.

    And even if you do feel panic welling up inside you, do your best to keep it from becoming obvious. Phil Slott, who was involved in the Dry Idea marketing campaign in the 1980s, seems to have coined a relevant phrase: “Never let them see you sweat.” It just stresses you out more and does little to inspire confidence in those who are looking to you for leadership.

    Once you’ve steadied yourself, the next critical realization is that leadership in crisis cannot be solitary work.

    Second, remember every day, you can’t do this alone.

    A 19th-century lawyer by the name of Abe Lincoln is credited with the adage: “A person who represents himself in court has a fool for a client.” That rings true for any leader who tries to do everything and assumes they have sufficient knowledge (or wisdom or experience or insight) to solve every problem on their own. No one does—no matter how experienced.

    So where do you turn for help? The answer is two-fold: internally and externally. You need to draw on both circles and find confidential, experienced, and reliable counsel.

    Choose very carefully with whom you share the issues internally. Depending on the nature of the problem you’re trying to address, success might well be thwarted if there is a lapse of absolute confidentiality. At the starting point of the process, you need to be able to rely on one other person, or perhaps a very small circle, with which you will be able to expand bit by bit as the timeline moves along.

    There are difficult audiences and stakeholders in the life of an academic institution, and ultimately, all must be included in the process of working through a crisis. The sequencing of sharing information and inviting input, though, must be very carefully structured. If you’re a president, oftentimes the first person you seek is a senior member of the administration—a provost, vice president, or someone in a similar position. At times, it could be the chair of the board or a wise and thoughtful alum. But whoever the person(s) may be, the timing of sharing the situation and seeking input for solutions is everything.

    It’s very important not to neglect external assistance as well. It is all but impossible to generate a sufficient perspective on a crisis from only one (your) vantage point, or even from that of your small, trustworthy group. You’re very likely not the first institution to face these problems, and consulting with trusted external leaders can provide not only perspective but also ideas you may not have thought of on your own.

    Some of these leaders may be in academic institutions, but not necessarily. It is always helpful to have relationships with leaders in other professional fields as well, who may be particularly helpful in providing fresh perspectives and ideas. For example, in my own experience, I’ve found such people in leadership of non-profit organizations or boards, key corporate positions, government at various levels, and experienced friends with whom I served long ago, and could provide input on both my institution’s situation and also my own strengths and weaknesses. In addition, external folks don’t have the same emotional investment as someone internal, so the chances of a more neutral observation point are increased significantly.

    There is a temptation—and often a prudent one—to seek external input from lawyers. There are, of course, a fair number of attorneys and firms with expertise in higher education, which can be a plus. Higher education is a very specialized field, and, frankly, most lawyers have a huge knowledge deficit in terms of the operational realities of a college or university. Their tendency is to think, “Well, I know higher ed—after all, I went to college and law school” (or maybe even taught a course or two). Beware the well-intentioned lawyer who does not have directly relevant practice experience.

    This, of course, does not at all preclude seeking competent legal advice for certain aspects of the problems you may be facing. For example, most institutions have or will need counsel in employment matters. Even if not the center of your challenge, these issues will likely arise as part of the need for a solution to your challenges. If it appears you will have to make difficult financial decisions that might impact faculty or staff, you should seek excellent employment counsel much sooner rather than later. With students, Title IX requirements, for example, may dictate the need for specialized counsel, as might certain types of accreditation issues.

    Third, leadership is not “one size fits all.”

    Every leader has different abilities and personalities. Even though many institutions experience similar types of crises, the circumstances of each call for a bespoke solution.

    However, some very important leadership characteristics can increase the probability of success in these situations. In part two, we’ll examine these and how to cultivate them.


    Dr. Barry Ryan invested the first half of his career in higher education in teaching and the second half in administration. During that same timeframe, he pursued a parallel career in law and legal education. He​ served as the Supreme Court Fellow in the chambers of Chief Justice William H. Rehnquist and is a​ member of numerous federal and state bars. He has been appointed as the president of five universities and provost and chief of staff at three others. Among the institutions he served have been state, private non-profit, and private for-profit universities. Included in his academic experience were two terms as a Commissioner of the regional accreditor WASC​ (WSCUC).

    He has been appointed as the president of five universities and provost and chief of staff at three others. Among the institutions he served have been state, private non-profit, and private for-profit universities. Included in his academic experience were two terms as a Commissioner of the regional accreditor WASC​ (WSCUC). Dr. Ryan has led institutions through mergers, acquisitions, and affiliations that have preserved academic​ quality, expanded access, and strengthened long-term viability. His leadership has been marked by​ transparency, shared governance, and a commitment to stakeholder engagement at every stage of these processes.

    He earned his Ph.D. from the University of California, Santa Barbara, his J.D. from the University of​ California, Berkeley, and his Dipl.GB in international business from the University of Oxford.


    Edu Alliance Journal provides expert commentary and practical insights on U.S. and international higher education, focusing on innovation, policy, and institutional growth. Published by Edu Alliance, a consulting firm with offices in the United States and the United Arab Emirates, the Journal reflects the organization’s mission to help colleges, universities, and educational organizations achieve sustainable success through strategic partnerships, market intelligence, and program development.

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  • Announcing a Special Small College America Webinar – Edu Alliance Journal

    Announcing a Special Small College America Webinar – Edu Alliance Journal

    “Guiding Through Change: How Small Colleges Are Responding to New Realities”: A Live Conversation with Three Small College Presidents

    August 2, 2025, by Dean Hoke: Over the past several months, higher education has experienced an unprecedented wave of transformation. The elimination or curtailment of Diversity, Equity, and Inclusion (DEI) initiatives, shifting federal financial aid policies, declining enrollment in traditional undergraduate programs, and heightened visa scrutiny and geopolitical tensions pose potential risks to international student enrollment, an area of growing importance for many small colleges.

    Dr. Chet Haskell, in a recent piece for the Edu Alliance Journal, captured the mood succinctly: “The headlines are full of uncertainty for American higher education. ‘Crisis’ is a common descriptor. Federal investigations of major institutions are underway. Severe cuts to university research funding have been announced. The elimination of the Department of Education is moving ahead. Revisions to accreditation processes are being floated. Reductions in student support for educational grants and loans are now law. International students are being restricted. These uncertainties and pressures affect all higher education, not just targeted elite institutions. In particular, they are likely to exacerbate the fragility of smaller, independent non-profit institutions already under enormous stress.”

    Small colleges—often mission-driven, community-centered, and tuition-dependent—are feeling these disruptions acutely.

    As we enter the third season of Small College America, a podcast series that spotlights the powerful impact of small colleges across the nation, my co-host Kent Barnds and I wanted to mark the moment with something special. Rather than recording a typical podcast episode, we’re hosting a live webinar to engage in a timely and candid discussion with three dynamic presidents of small colleges.

    Join us for a special Small College America webinar:

    “Guiding Through Change: How Small Colleges Are Responding to New Realities”

    Wednesday, August 27, 1:00 PM – 2:00 PM Eastern

    Our panelists bring deep experience, insight, and a strong commitment to the mission of small colleges:

    • Dr. Andrea Talentino is the president of Augustana College in Rock Island, Illinois. She previously served as provost at Nazareth College in Rochester, N.Y., and Dean of the College of Liberal Arts at Norwich University in Northfield, Vermont. In her administrative work, she has focused on building strong teams and developing a positive organizational culture.
    • Dr. Tarek Sobh is the President of Lawrence Technological University. A distinguished academic leader, he previously served as Provost at LTU and as Executive VP at the University of Bridgeport. An expert in robotics, AI, and STEM education, Dr. Sobh has published extensively and presented internationally. He is passionate about aligning academic programs with workforce needs.
    • Dr. Anita Gustafson, President of Presbyterian College, is a historian and long-time faculty leader who assumed the presidency in 2023. She has been a strong advocate for the value of the liberal arts and the importance of community engagement. Dr. Gustafson returned to PC after seven years as the dean of the College of Liberal Arts and Sciences and a professor of history at Mercer University in Macon, Ga.

    This one-hour webinar will explore how small private colleges are navigating today’s evolving environment and planning strategically for the future.

    Who Should Attend:

    • Institutional Leaders and Academic Faculty
    • Trustees and Advisory Members
    • Donors and Corporate Supporters
    • Alumni of Small Colleges
    • Community Leaders and Advocates

    👉 Click Here to Register

    There is no charge to attend—secure your spot today!

    We hope you’ll join us for this thoughtful and timely conversation.

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  • A practical guide for sourcing edtech

    A practical guide for sourcing edtech

    Key points:

    Virtual reality field trips now enable students to explore the Great Wall of China, the International Space Station, and ancient Rome without leaving the classroom.  Gamified online learning platforms can turn lessons into interactive challenges that boost engagement and motivation. Generative AI tutors are providing real-time feedback on writing and math assignments, helping students sharpen their skills with personalized support in minutes.

    Education technology is accelerating at a rapid pace–and teachers are eager to bring these digital tools to the classroom. But with pandemic relief funds running out, districts are having to make tougher decisions around what edtech they can afford, which vendors will offer the greatest value, and, crucially, which tools come with robust cybersecurity protections.

    Although educators are excited to innovate, school leaders must weigh every new app or online platform against cybersecurity risks and the responsibility of protecting student data. Unfortunately, those risks remain very real: 6 in 10 K-12 schools were targeted by ransomware in 2024.

    Cybersecurity is harder for some districts than others

    The reality is that school districts widely vary when it comes to their internal resources, cybersecurity expertise, and digital maturity.

    A massive urban system may have a dedicated legal department, CISO, and rigid procurement processes. In a small rural district, the IT lead might also coach soccer or direct the school play.

    These discrepancies leave wide gaps that can be exploited by security threats. Districts are often improvising vetting processes that vary wildly in rigor, and even the best-prepared system struggles to know what “good enough” looks like as technology tools rapidly accelerate and threats evolve just as fast.

    Whether it’s apps for math enrichment, platforms for grading, or new generative AI tools that promise differentiated learning at scale, educators are using more technology than ever. And while these digital tools are bringing immense benefits to the classroom, they also bring more threat exposure. Every new tool is another addition to the attack surface, and most school districts are struggling to keep up.

    Districts are now facing these critical challenges with even fewer resources. With the U.S. Department of Education closing its Office of EdTech, schools have lost a vital guidepost for evaluating technology tools safely. That means less clarity and support, even as the influx of new tech tools is at an all-time high.

    But innovation and protection don’t have to be in conflict. Schools can move forward with digital tools while still making smart, secure choices. Their decision-making can be supported by some simple best practices to help guide the way.

    5 green flags for evaluating technology tools

    New School Safety Resources

    With so many tools entering classrooms, knowing how to assess their safety and reliability is essential. But what does safe and trustworthy edtech actually look like?

    You don’t need legal credentials or a cybersecurity certification to answer that question. You simply need to know what to look for–and what questions to ask. Here are five green flags that can guide your decisions and boost confidence in the tools you bring into your classrooms.

    1. Clear and transparent privacy policies

    A strong privacy policy should be more than a formality; it should serve as a clear window into how a tool handles data. The best ones lay out exactly what information is collected, why it’s needed, how it’s used, and who it’s shared with, in plain, straightforward language.

    You shouldn’t need legal training to make sense of it. Look for policies that avoid vague, catch-all phrases and instead offer specific details, like a list of subprocessors, third-party services involved, or direct contact information for the vendor’s privacy officer. If you can’t quickly understand how student data is being handled, or if the vendor seems evasive when you ask, that’s cause for concern.

    1. Separation between student and adult data

    Student data is highly personal, extremely sensitive, and must be treated with extra care. Strong vendors explicitly separate student data from educator, administrator, and parent data in their systems, policies, and user experiences.

    Ask how student data is accessed internally and what safeguards are in place. Does the vendor have different privacy policies for students versus adults? If they’ve engineered that distinction into their platform, it’s a sign they’ve thought deeply about your responsibilities under FERPA and COPPA.

    1. Third-party audits and certifications

    Trust, but verify. Look for tools that have been independently evaluated through certifications like the Common Sense Privacy Seal, iKeepSafe, or the 1EdTech Trusted App program. These external audits validate that privacy claims and company practices are tested against meaningful standards and backed up by third-party validation.

    Alignment with broader security frameworks like NIST Cybersecurity Framework (CSF), ISO 27001, or SOC 2 can add another layer of assurance, especially in states where district policies lean heavily on these benchmarks. These technical frameworks should complement radical transparency. The most trustworthy vendors combine certification with transparency: They’ll show you exactly what they collect, how they store it, and how they protect it. That openness–and a willingness to be held accountable–is the real marker of a privacy-first partner.

    1. Long-term commitment to security and privacy

    Cybersecurity shouldn’t be a one-and-done checklist. It’s a continual practice. Ask vendors how they approach ongoing risks: Do they conduct regular penetration testing? Is a formal incident response plan in place? How are teams trained on phishing threats and secure coding?

    If they follow a framework like the NIST CSF, that’s great. But also dig into how they apply it: What’s their track record for patching vulnerabilities or communicating breaches? A real commitment shows up in action, not just alignment.

    1. Data minimization and purpose limitations

    Trustworthy technology tools collect only what’s essential–and vendors can explain why they need it. If you ask, “Why do you collect this data point?” they should have a direct answer that ties back to functionality, not future marketing.

    Look for platforms that commit to never repurposing student data for behavioral ad targeting. Also, ask about deletion protocols: Can data be purged quickly and completely if requested? If not, it’s time to ask why.

    Laying the groundwork for a safer school year

    Cybersecurity doesn’t require a 10-person IT team or a massive budget. Every district, no matter the size, can take meaningful, manageable steps to reduce risk, establish guardrails, and build trust.

    Simple, actionable steps go a long way: Choose tools that are transparent about data use, use trusted frameworks and certifications as guideposts, and make cybersecurity training a regular part of staff development. Even small efforts , like a five-minute refresher on phishing during back-to-school sessions, can have an outsized impact on your district’s overall security posture.

    For schools operating without deep resources or internal expertise, this work is especially urgent–and entirely possible. It just requires knowing where to start.

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