Category: retention

  • Graduate Student Preferences Webinar | Collegis Education

    Graduate Student Preferences Webinar | Collegis Education

    Your graduate programs should be thriving, but if you’re relying on outdated outreach tactics, you’re leaving enrollments on the table. Today’s grad students expect more personalization, relevance, and connection. And if you’re not aligning with their needs, another institution will. The only way to meet them where they are is by asking the right questions and getting real answers. That’s exactly what Collegis Education and UPCEA did, and now we’re pulling back the curtain to share what we found.

    Unlock Graduate Enrollment Growt
    Proven Strategies for Engaging Graduate Students
    Date
    : April 8, 2025
    Time: 2:00 pm (Eastern) / 1:00 pm (Central)

    Join Tracy Chapman, Chief Academic Officer at Collegis Education, and Bruce Etter, Senior Director of Research & Consulting at UPCEA, for their upcoming webinar “Unlock Graduate Enrollment Growth: Proven Strategies for Engaging Graduate Students.” In this session, they’ll reveal some surprising discoveries about graduate enrollment and the factors that drive impact and growth.

    Walk away with a clear understanding of:

    • graduate student needs and expectations,
    • why grad students disengage during their enrollment journey,
    • what information grad students are willing to give you and when, and
    • how to best communicate and reach graduate students actively evaluating programs. 

    Who should attend:

    • Presidents
    • Provosts
    • Enrollment leaders 
    • Marketing leaders

    At the end, we’ll leave room for questions and conversion, and all attendees will receive a copy of the entire research report. See you on April 8! 

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  • Motivational Force: Building a Foundation for Student Success – Faculty Focus

    Motivational Force: Building a Foundation for Student Success – Faculty Focus

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  • Second-generation student borrowers | SRHE Blog

    Second-generation student borrowers | SRHE Blog

    by Ariane de Gayardon

    Since the 1980s, massification, policy shifts, and changing ideas about who benefits from higher education have led to the expansion of national student loan schemes globally. For instance, student loans were introduced in England in 1990 and generalized in 1998. Australia introduced income-contingent student loans in the late 1980s. While federal student loans were introduced in the US in 1958, their number and the amount of individual student loan debt ramped up in the 1990s.

    A lot of academic research has analysed this trend, evaluating the effect of student loans on access, retention, success, the student experience, and even graduate outcomes. Yet, this research is based on the choices and experiences of first-generation student borrowers and might not apply to current and future students.

    First-generation borrowers enter higher education with parents who have either not been to higher education, or who have a tertiary degree that pre-dates the expansion of student loans. The parents of first-generation borrowers therefore did not take up loans to pay for their higher education and had no associated repayment burden in adulthood. Any cost associated with these parents’ studies will likely have been shouldered by their families or through grants.

    Second-generation borrowers are the offspring of first-generation borrowers. Their parents took out student loans to pay for their own higher education. The choices made by second-generation borrowers when it comes to higher education and its funding could significantly differ from first-generation borrowers, because they are impacted by their parents’ own experience with student loans.

    Parents and parental experience indeed play an important role in children’s higher education choices and financial decisions. On the one hand, parents can provide financial or in-kind support for higher education. This is most evident in the design of student funding policies which often integrate parental income and financial contributions. In many countries, eligibility for financial aid is means-tested and based on family income (Williams & Usher, 2022). Examples include the US where an Expected Family Contribution is calculated upon assessment of financial need, or Germany where the financial aid system is based on a legal obligation for parents to contribute to their children’s study costs. Indeed, evidence shows that parents do contribute to students’ income. In Europe, family contributions make up nearly half of students’ income (Hauschildt et al, 2018). But the role of parents also extends to decisions about student loans: parents tend to try and shield their children from student debt, helping them financially when possible or encouraging cost-saving behaviour (West et al, 2015).

    On the other hand, parents transmit financial values to their children, which might play a role in their higher education decisions. Family financial socialization theory states that children learn their financial attitudes and behaviour from their parents, through direct teaching and via family interactions and relationships (Gudmunson & Danes, 2011). Studies indeed show the intergenerational transmission of social norms and economic preferences (Maccoby, 1992), including attitudes towards general debt (Almenberg et al, 2021). Continuity of financial values over generations has been observed in the specific case of higher education. Parents who received parental financial support for their own studies are more likely to contribute toward their children’s studies (Steelman & Powell, 1991). For some students, negative parental experiences with general debt can lead to extreme student debt aversion (Zerquera et al,2016).

    As countries globally rely increasingly on student loans to fund higher education, many more students will become second-generation borrowers. Because their parents had to repay their own student debt, the family’s financial assets may be depleted, potentially leading to reduced levels of parental financial support for higher education. This is likely to be even worse for students whose parents are still repaying their loans. In addition, parental experiences of student debt could influence the advice they give their children with regard to higher education financial decisions. As a result, this new generation of student borrowers will face challenges that their predecessors did not, fuelled by the transmitted experience of student loans from their parents (Figure 1).

    Figure 1 – Parental influence on second-generation borrowers

    As the share of second-generation borrowers in the student body increases, the need to understand the decision-making process of these students when it comes to (financial) higher education choices is essential. Although the challenges faced by borrowers will emerge at different times and with varying intensity across countries — depending in part on loan repayment formats — we have an opportunity now to be ahead of the curve. By researching this new generation of student borrowers and their parents, we can better assess their financial dilemmas and the support they need, providing further evidence to design future-proof equitable student funding policies.

    Ariane de Gayardon is Assistant Professor of Higher Education at the Center for Higher Education Policy Studies (CHEPS) based at the University of Twente in the Netherlands.

    Author: SRHE News Blog

    An international learned society, concerned with supporting research and researchers into Higher Education

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  • Why Data Alone Won’t Improve Retention – Faculty Focus

    Why Data Alone Won’t Improve Retention – Faculty Focus

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  • Graduate Student Insights and Perspectives

    Graduate Student Insights and Perspectives

    Report Title: Building a Better Pipeline: Enrollment Funnel Needs and Perspectives from Potential Post Baccalaureate Students

    Author: Collegis Education + UPCEA

    Published: December 2024

    Key points addressed

    In this ebook, you’ll learn more about prospective graduate students’ needs and expectations as they move through the enrollment funnel, including:

    • The level of degree desired, as well as the preferred learning format
    • Factors that cause disengagement during the inquiry and application processes
    • Prospective students’ communication preferences and application expectations
    • How institutions can tailor recruitment strategies accordingly

    Overview

    While higher education institutions face tightening budgets, demographic cliffs, and other market headwinds, many schools see graduate enrollment growth as a critical strategy despite the increasingly competitive landscape. Strategic investments in outreach have never been more vital.

    With more and more programs sharing similarities in their structure than differences, one way schools can win is by delivering frictionless and exceptional student experiences, using prospective graduate students’ preferences, behaviors, and other insights to personalize engagements and outreach.

    By understanding these preferences, institutions can better tailor their recruitment strategies and allocate resources more effectively in an increasingly competitive landscape.

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  • College of Western Idaho Boosts Enrollment and Retention with Data-Driven Solutions

    College of Western Idaho Boosts Enrollment and Retention with Data-Driven Solutions

    In late 2021, the College of Western Idaho (CWI) needed to address a consistent enrollment decline and improve student retention. With an ambitious vision to improve and optimize its technological infrastructure and student outreach, CWI sought to build a best-in-class system to enhance student engagement and elevate enrollment strategies. To ensure that data and technology were aligned with CWI’s growth objectives, the college partnered with Collegis Education to analyze their combined impact. Were its data and tech aligned for impact, or were gaps hindering progress and creating unnecessary burdens across the team?

    Key Takeaways

    • Six consecutive terms of YoY enrollment growth
    • Experienced the highest YoY increase in persistence in history of the college from Fall 2022 to Fall 2023
    • Consistent improvement in term-over-term retention

    CHALLENGES:

    • Declining enrollment
    • No established retention strategy
    • Lack of CRM
    • Underutilized LMS
    • Siloed technology and data systems

    SOLUTIONS:

    • Connected Core®
    • Advanced analytics + business intelligence
    • LMS support
    • Website optimization
    • Data-driven outreach and support for students identified as at-risk

    Strategy

    Collegis Education and CWI began collaborating on building a best-in-class student journey from the point of initial inquiry through graduation.

    A comprehensive evaluation of existing CWI systems allowed Collegis to assess the college’s digital readiness, technology infrastructure, and enrollment ecosystem to understand how they aligned with its growth objectives. The partnership quickly proceeded from consultation to implementation.

    Collegis prescribed a set of solutions to enhance student engagement from first contact and elevate the school’s enrollment strategies:

    • Connected Core® to unite siloed systems, data sets, and other enrollment technologies, providing more accurate, actionable, unified institutional intelligence with clear visualizations to support data-enabled decision-making at all levels.
    • Website optimization to improve conversion and deliver a student-centric digital experience that supports the objectives, goals, and mission.
    • Prospective student nurturing campaigns with a messaging protocol designed to drive conversion and prospective student engagement with CWI.

    Collaborating closely with CWI, Collegis developed a well-defined student retention strategy that established meaningful student-advisor relationships early on, ensuring students felt supported from their first interaction onward.

    • Enrollment conversation training gave student-facing staff the tools to drive positive experiences for CWI learners while embracing a liaison approach to student engagement.
    • Collegis student success coaches conducted proactive outreach to engage students while leveraging an at-risk alert system to drive intervention. This early alert system flags students needing support based on learning management system (LMS) data on attendance, current grades, and assignment completion.

    Results: Average YoY growth each semester since our partnership began has averaged 5%

    By working with Collegis, CWI could focus on its student journey and how it could better use data and technology to deliver superior student engagements and reach its growth targets. This has helped not only stop, but reverse historical enrollment declines. In 2024, CWI projected year-over-year growth for the sixth consecutive academic term. The school has achieved an average year-over-year term growth of 5%, with a trendline for fall 2024 of over 9% growth.

    “Our partnership with Collegis has provided expertise, speed, and flexibility in areas where we, as an institution of higher education, have been unable to improve so nimbly.  Where most consultants provide an analysis and leave, Collegis follows through with ‘and this is how we’ll make that happen for you’.  Trusting their recommendations is easy because I know they are signing themselves up to do the work with me.”

    Tyler Brown, Associate Vice President Enrollment & Student Services, College of Western Idaho

    Value-based conversations with prospective students have resulted in increased applications. Further, pre-start engagement from the advising and student success coaching teams has increased registrations from admitted students.

    By fostering a culture of meaningful interaction and support for students, CWI paved the way for improved student retention. The LMS-based at-risk model has driven 19,000+ proactive student engagements and interventions in one academic year.

    Within just one year of implementing these targeted strategies, CWI witnessed a remarkable in retention rates, all while alleviating the workload on faculty and staff.  Similar retention strategies deployed by other Collegis partner institutions have yielded term-over-term retention rates exceeding 90%, underscoring the effectiveness of our approach.

    Whenever we want to try something new or have a challenge we need help with, my first thought now is let’s call Collegis and see if this is something they can help us with.”

    Denise L. Aberle-Cannata, Provost, College of Western Idaho

    With a proven retention strategy and access to a proactive model, CWI can now build out its internal retention capabilities and plans to take over the student success coaching function.

    The Future

    CWI’s commitment to embracing change and being agile is demonstrated by the school’s evolving partnership with Collegis to exceed industry best practices and realize sustained growth. Ongoing services and incremental work are targeting LMS initiatives to stabilize, standardize, optimize, and transform CWI’s instance of Blackboard Learn and redesign its new student orientation, among other things.

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  • Impact of Technology on Student Retention Report

    Impact of Technology on Student Retention Report

    A report from your end users

    In partnership with Inside Higher Ed, Collegis surveyed 450 students to gauge the impact of higher education technology on both their learning experiences and opinions of the school. Higher ed leaders will want to read our report, “Tech Troubles: How Technology-Student Interactions Impact Retention,” to dive deeper into how technology environments can help (or hinder) the student journey.

    Students raise high-stakes concerns

    While our study indicates colleges and universities are succeeding in some aspects of technology usage (digital communications, for one), the results also exposed several areas where technology hurdles are damaging, or even disastrous, to the student experience:

    • Website application hurdles: A quarter of students report some level of difficulty.
    • No internet, no class? Technical issues cause distractions and lost class time, both on and off campus.
    • Retention at risk: Over 40% of students who experienced tech issues question whether to continue their education at the institution.

    Plus! Included in the report are reactions to the findings from higher ed leaders. They share the top challenges their schools face in addressing the issues raised by students.

    Download the report for summaries by topic, stand-out results from audience segments, charts that show the intensity of student sentiment, and recommendations for technology investments to improve student success.

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  • PeopleAdmin A PowerSchool Company

    PeopleAdmin A PowerSchool Company

    2023 in Blogs: Key Topics and Top Tips for HigherEd

    As 2023 comes to a close, here at PeopleAdmin, we’re looking back at some of the top resources we shared this year! From onboarding to compliance, from retention to employee development, from recruitment marketing to candidate experience, we covered so many topics. Check out some of our favorite reads below!

    Hiring across campus roles

    HigherEd hiring processes are unique for many reasons, but one key reason is the different types of positions found on campus. Position types can include faculty, staff, student workers, temporary seasonal workers, hourly workers, and more, and often, each of these categories has different requirements, approvals, forms, and hiring steps. Our customers are tackling this challenge thanks to Position Management and Applicant Tracking System, and they have some tips for others to get started. Read more!

    Can digitized onboarding really make that much of a difference?

    The answer is yes! In this competitive hiring market, and with many universities facing retention challenges, onboarding is key, and digitized onboarding is the standard that organizations need to meet today. Read more from HigherEd institutions who are saying “no” to onboarding paperwork and bringing an engaging onboarding process to every new hire.

    What’s an employer brand?

    If you’re wondering what an employer brand is, you’re probably not leveraging recruitment marketing techniques to your advantage! Creating a cohesive employer brand is an important aspect of building a talent pool today. Learn more about employer branding, and check out some of our top tips to get your hiring teams to start thinking like marketers.

    Search committees don’t have to be slow

    Your team has probably dealt with the challenge of creating effective search committees, and you might have struggled to get those committees to adopt new and efficient technology. Well, our customers have tackled that challenge too. Hear from the University of Alabama – Birmingham about how they successfully leveled up their search committee experience.

    Connecting your systems

    In a PeopleAdmin poll, HigherEd institutions were asked “How connected are the various systems on your campus?” 30% responded “Not connected—we have to manually enter data in multiple systems; there’s no data flow,” while 36% responded “connected but could be better.” Notably, no one chose the option: “Very connected—there are few issues that impact my team.” With interoperability still a key issue on campus, building seamless data flow and integrating your technology should be a top priority for your team. Check out some key takeaways from a webinar about interoperability, and hear from customers about how they’re leveraging integrations.

    Career advancement impacts retention

    44% of HigherEd employees disagreed that they have opportunities for advancement, and 34% disagree that their institution invests in their career development. According to the Harvard Business Review, 86% of professionals would change jobs for more professional development opportunities—clearly, career growth is something today’s workers care about. For more, check out this post about the link between retention and career growth.

    Final thoughts

    These are just a few of the topics that we researched and wrote about here at PeopleAdmin this year! Check out more resources on our website, and dive into our Annual Report on the State of HigherEd for an in-depth look at the challenges of 2023!

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  • How to Use Canvas to NUDGE Students to Complete Assignments

    How to Use Canvas to NUDGE Students to Complete Assignments

    I am a TOTAL fan of the “message students who” feature on Canvas. Our university utilizes Canvas as our learning management platform. With this feature, I can message students who…

    have not completed assignments

    have not communicated with me

    have an average below a certain threshold

    have an average ABOVE a certain threshold

    have done a STELLAR job on assignments

    and MORE

    I use this feature for EVERYTHING! You should definitely try it out! It is free and I’ve convinced other faculty to use it as well!

    Check out my book – Retaining College Students Using Technology: A Guidebook for Student Affairs and Academic Affairs Professionals.

    Remember to order copies for your team as well!

    Thanks for visiting! 


    Sincerely,


    Dr. Jennifer T. Edwards
    Professor of Communication

    Executive Director of the Texas Social Media Research Institute & Rural Communication Institute

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  • 10 Reasons to Go Digital with Your Course Materials – Eric Stoller

    10 Reasons to Go Digital with Your Course Materials – Eric Stoller






    When I was a college student, there were times when I skipped out on buying a required textbook for a course. Finances were always tight, so I tried to balance my checkbook with buying actual books. Even then, textbooks weren’t cheap. Today, students are paying more and more for their higher education experience. If a university can find ways to make attending college more affordable, accessible, and “high-tech/high-touch”, well, it’s not really an option, it’s a necessity.

    Today’s technology makes it easy to distill course materials into digital formats and enhances them as a result.  Colleges and universities are quickly shifting from books to bytes to improve the student experience and boost course outcomes.

    Here are 10 reasons why your university should go digital with its course materials:

    1. Affordability: This may seem like an obvious reason to move to digital delivery of course materials. Students will end up paying less for digital course materials. From production to shipping, textbooks require a lot of costly infrastructure. Digital materials eliminate these costs and pass the savings on to students.
    2. A better experience for students with disabilities. Unlike print books, modern eTextbooks can be accessible “out of the box.”  When eTextbooks include features such alternative text descriptions of visuals and content that can be used with assistive technology, students can start reading right away, without waiting for a disability services department to create a file.
    3. Learning Analytics and Digital Integration: Can you remember when a physical book connected to a digital learning system? It’s just not possible. However, with digital course materials, integration with the campus LMS/VLE is possible. Plus, with learning analytics built in, digital materials can help support at-risk learners who may need additional assistance.
    4. Recruitment: Digital course materials might not seem like they give universities a recruitment edge, but in an increasingly competitive enrollment landscape, everything helps. Students seek modern solutions for their educational experience. For bring-your-own-device (BYOD) campuses and institutions that provide technology platforms for students, digital course materials hit the sweet spot. They create more affordances for student success and showcase a university experience that is effectively using the latest technologies.
    5. Multi-Platform Capability: The ability to view course materials on a variety of devices represents a huge advantage for digital course materials. If a student needs to read a chapter while on the go, odds are, they will be able to access it on whichever device they have with them. Also, it’s a good bet that no one misses having a backpack filled with textbooks.
    6. Seamless Group Work: University campuses are filled with versatile seating and project workspaces. You can’t project a textbook onto a large screen, but you can with digital course content. It’s simply a matter of either plugging in or wirelessly beaming content to a screen. It makes group work and collaboration a much easier task. 
    7. Always Current: Have you ever tried to update a textbook? Editions come and go, each one costing more than the last. With digital course materials, content is as up to date as possible and it doesn’t cost students more for this “always current” content. Who wants a used book when you can have a new digital version? 
    8. Instant Access: No longer do students have to search for the lowest price option or wait until after term starts. Instant access to digital materials, through programs such as Pearson Inclusive Access and others, ensures all students are ready to learn on the first day of class, not the third week. It’s as easy as logging into the university system, selecting the appropriate course, and downloading the material to a compatible device.
    9. Interactivity: Textbooks have been surpassed in form, function, and capability. Digital course materials allow authors the opportunity to embed audio and video into their work. This makes for a much more interactive and “real” experience for students. 
    10. Retention: Anything that a college or university can do to assist students with their academic success is a good thing. Digital course materials aid and enhance an institution’s ability to improve their overall retention rates and bolster student success with all of the supportive elements in this list. 

    What would you add to this list?

    Digital course materials are not the future for higher education; they’re the present. It’s only a matter of time before your institution goes digital for student success.

     

    This post was sponsored by Pearson as part of a higher education influencers collaboration.





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