Category: Share Your Research Online

  • The Graphic History of Hip Hop with Walter Greason and Tim Fielder

    The Graphic History of Hip Hop with Walter Greason and Tim Fielder

    Are you an academic open to making an impact with your research in creative ways? Dr. Walter Greason is back on The Social Academic podcast with artist, Tim Fielder. They created The Graphic History of Hip Hop, a graphic novel taking the education sector by storm. When I asked, “did you expect this kind of response from your book?” It was a definite no. The ripple effect of engagement and impact The Graphic History of Hip Hop is creating for students is inspiring.

    Hi, I’m Jennifer van Alstyne. The Social Academic podcast shares interviews with academics and people in Higher Education. When The Graphic History of Hip Hop was announced, Walter and Tim got billions of views that has helped their book and style of sharing history reach people around the world. I’m excited to share this featured interview with you.

    Before we get started, this Saturday, April 12, 2025 is my Promoting Your Book Online for Academics workshop. I’d love for you to join us. It’s at 11:30 am Pacific Time / 2:30pm Eastern Time, and there will be a replay if you can’t make it live. Get info about the workshop and register.

    Cover of The Graphic History of Hip Hop graphic novel with a screenshot of a page featuring hip hop artists DJ Kool Herc and Fab Five Freddy. Illustrations of Walter Greason, PhD and Tim Fielder. Greason is the DeWitt Wallace Professor of History at Macalester College and a Historian of Afrofuturism. Tim Fielder is an OG visual Afrofuturist, illustrator, concept designer, cartoonist, and animator.
    From the Graphic History Company
    Walter Greason, PhD, Author
    Tim Fielder, Illustrator

    Jennifer van Alstyne: Hi everyone, I’m Jennifer van Alstyne and welcome to The Social Academic. Dr. Walter Greason is back for another interview and he brought his collaboration partner for The Graphic History of Hip Hop, Tim Fielder. I’m so happy you’re both here. Tim, would you introduce yourself for people?

    Tim Fielder: Hello, I am Tim Fielder. I’m a visual Afrofuturist and graphic novelist who has had the pleasure to work with the endowed chair at Macalester College, Dr. Walter Greason.

    Dr. Walter Greason: You’re hilarious, man. 

    Tim: We’re going to ride him like that. We’re going to ride him. He just got it about a month ago and every time, you used to be Dr. Walter, now he’s the endowed chair Dr. Walter Greason.

    Jennifer: Oooh! [Laughing]

    Tim: So we’ll see. So we’ve been riding him. He earned it though. I’m so proud of him. It makes me look good to work with Walter because Walter is so accomplished in what he does, not just being a hip hop scholar, generally a nice guy, a unashamedly justice, social justice warrior, and he keeps me, he’s an all-star, north star. And he makes all of us around him work harder. He makes us want to aspire to work harder. And by just the association alone, having done The Graphic History of Hip Hop has made me a better artist and has brought me, you know you think, “Oh, this would just be a freelance job.” Nah. Having done this book with Walter has exposed me to opportunities that I could not have dreamed up. So it has been a true, true ride. 

    Walter: I appreciate you. 

    Tim: He’s still crazy though, don’t get it mixed and twisted. 

    Walter: I appreciate you, you know, really. Anything I bring is a reflection of the people that I work with. And y’all are two of the folks that make me so inspired every single day. For Tim, the way his genius manifests in the production of the work. And I’ve seen it now firsthand, in person. God, its got to be like six years since we first did that thing with N Square. But man, like his ability to touch people’s soul and to move them, to find something extraordinary in themselves that they couldn’t see before he drew them. That, that is just a miracle every single time it happens.

    And Jennifer, the work that you’ve done that I’ve seen you put together since our time back in New Jersey. You are doing that with these shows, with this effort to motivate people.

    And I want to specifically congratulate you for the amazing series you’ve done recently with Sheena Howard. That’s another colleague of mine going back many years. And so just, this is like family for me to be with y’all. And I couldn’t do the kinds of things I try to do without y’all being out here in the world and showing me different ways to go about making things happen.

    Jennifer: That really brings up this amazing collaboration that you did together. I’m curious, it sounds like you worked on something six years ago. What inspired your collaboration and decision to actually work together to create something different, to create something unique?

    Tim: Go ahead Walter, you can start. I’ll hold the prop up. 

    Walter: So Graphic History of Hip Hop, we got invited to put that together by the New York City Public Schools in December of 2022. But prior to that, so Tim and I met in, um, it was Jackson, Mississippi at the Planet Deep South Afrofuturist Conference. Which was just a convocation of talent that has changed the world in, in very literal terms.

    This was years before the Black Panther movie debuted. This was long before most people around the world knew what Afrofuturism was. So this was an event that was life-changing for everyone there just to be together, but Tim took the photo that symbolizes the event. And so many, many decades from now, when we are no longer here and people are telling the story of Afrofuturism, it’s going to be Tim’s. Not just his images, but his photography that actually tells the story of how the movement has grown and how it had this impact. That photo still lives in all of our hearts cause his skills with the selfie are unmatched. That was one of the moments where I was like, “This dude has got it. Whatever he’s got, I need to stay in touch and be a part of it.” A couple of years later I want to say 2020, 2021, we got invited by Reynaldo Anderson. No, 2022.

    Tim: Oh yeah, I’m sorry. That was Yonkers.

    Walter: Then we were trained in technically how to be futurists by a consulting group that works with the Air Force. They were working on how to imagine a world without nuclear weapons.

    That’s what convinced me that I had to work with Tim. I’m there talking about all this policy and structural reform. How do we actually build a safer world for the future? And he instantly created visualizations of the things we were talking about. I was like, “Dear God, like that’s, that’s the most amazing thing I’ve ever seen.”

    I made a note that the next opportunity I had to ask him to do something I would. Sure enough, December 2022 managed to catch him around Christmas time. He was like, “Oh, this dude, I don’t know. We’ll see.”

    He came on board and was like, “All right, I’ll take a shot. I’ll take a shot.” And man, it has just been warp speed, Star Trek ever since just every day. Some amazing new thing happens for us. This has been spectacular. I’m sorry, Tim. You tell the story better than I do.

    Tim: No, no, no. He’s right. It’s just, that’s the thing. I’m not the fastest artist out there. You know, I can do fully rendered work. I use advanced technology. I use everything available to me on my work. But unlike other projects I’ve worked on, this project doesn’t seem to want to die.

    We did South by Southwest (SXSW). Was there and I thought, ‘Okay, we’re done. That’s it. It’ll slow down.’ Then, you know, we did the Spin Magazine, they featured us in their December physical issue. Told us, “Well, you guys won’t be in the online version, just in the print version.” Then without announcement, bloop, it just pops up in the online version. That’s what it’s been. It’s been that kind of thing that seems to be an experience in perpetual momentum.

    Tim: And it’s been that kind of experience. I know so much more about hip hop that I did when I started. I’m not Walter. I’m not a scholar like that, but I have been forced to learn about the form and it has made me a better artist as a result. A dramatically better artist.

    We’ll see what happens, you know. But in 2022, he called me and we put it together. First, it was like a floppy. We thought it was a 100,000 copies of this floppy distributed into the New York City School System. Then we were told it was a 150,000 copies. But we learned two weeks ago that it was 200,000 copies. Is that correct, Walter? 

    Walter: Yeah, that’s what Joe’s been talking about.

    Tim: 200,000 copies, which is kind of frightening. But you know, hey, what you going to do, say, “Don’t put 200,000 copies of that book in those schools.” You know? So it’s in there and then we’re working on Volume 2 now.

    Our partner, Christina Hungspruke LaMattina partnered with us and we decided to do this here, which is the full-on graphic novel version. So that 24 page version became a 92 page graphic novel, which of course was done, it wasn’t planned like that. I always use this joke, it will be good.

    Tim: Never request a timeline from a historian. Don’t do that. It’s like, really, I didn’t know what that meant when someone told you, “Well, you, what do you mean? Don’t give them a timeline. Don’t ask them for a timeline.” They should know. No, it has nothing to do with what they know. They will go above and beyond.

    The book was out, there was a lot of media. People would download it. We were on TV and everything, traveling around. We did this New York tour. It was insane. And Christina is like, “We got to do something else because they’re giving the book away,” because it was free. The DOE (Department of Education) version was free. Right? So you can download it right now.

    But we wanted to start a company. So we started a company miraculously named The Graphic History Company. Seems so self-explanatory. So we did that. Yes, we did that.

    I asked Walter, “Hey man, I need you to give me a timeline because I’m going to put it on the website. And I’m thinking, ‘he’ll do it by decades, you know: the 70s, 90s. It would just be a few paragraphs and I could do it.

    This guy comes back a day later with 45 years worth. And I’m like, oh my God. Cause I mean, I just remember saying, “There’s no way I’m putting this on the website. This is the graphic novel. This is the expanded version.” And of course we added dates, moved stuff around. I think it starts in 1964 and it goes all the way to 2006. This is just Volume 1. We could not finish the entire history of hip hop in one volume. We’re doing 3 and it still won’t be done. But it’s as far as we going to take it.

    But yeah, it changed my life. I thought when I did it, this is going to be a basic freelance job. It has utterly failed in that department. A career defining moment for me, for sure. 

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    Walter: Yeah. We knew we had to do something big. We knew we had to do something bigger.

    We knew we had to do something big because when we went to Queens and the middle schoolers stormed over the tables. They grabbed us and pulled us to the floor, demanding that we sign copies. We give them more copies. Like it was, Tim was very wise to get a hold of video from the teachers who witnessed the mass assault. It’s just been this thing where we go to DC, we go to Virginia, we go down to Louisiana. Tim was just at South by Southwest in Texas.

    Everywhere we go, the energy around this book is so enormous. And that’s the thing. It’s not just in the New York City schools. We’re getting adoptions from every major city school district in the country. I was just talking with somebody in London who’s talking about adoptions over there. It’s far larger than anything we anticipated when we first started trying to put it all together.

    VIDEO: Watch New York schools substituting traditional history textbooks with comics on CBS Chicago.

    Jennifer: What is an adoption?

    Walter: It’s when either a school or a district looks at their student body, looks at their curriculum and says, “Oh, we need this to be part of what we teach.” And so the hundreds of thousands of copies in New York City, they’re just there on demand for everybody in the city.

    Then we have folks in Richmond who have written an extraordinary lesson plan that have made it not just available for Virginia, but they’ve made it easy for teachers to teach it everywhere. And so the teachers start clamoring for it because frankly, the educational effect is unparalleled.

    Students that are grade levels behind in reading all of a sudden become intensely excited readers and they catch up to grade level. The kids that are at grade level, they start jumping years ahead because they can’t stop reading.

    It’s not just literally the history of hip hop. It’s the combination of the art, the music that we discuss, and then underneath all of it is the history that then they learn, they internalize, they memorize cause they literally just can’t stop reading it. It goes on to everything else that they’re trying to learn. It gives them a love of learning and reading that they didn’t have as intensely before.

    Jennifer: What about working with Tim, what about making this visual makes it more effective not just for young students who are sounds like knocking you down because they’re so excited. Like that’s amazing. But as an adult reading this book, this was fascinating for me to learn about this history and to experience it in a visual way. So I’m curious, what about that partnership was most creative? Or, what lit your spark together?

    Walter: So Tim has done a couple books. Yeah. She asked me what the joy of working with you is given your amazing skills. So I’m definitely going to jump on that.

    When it comes to Tim’s work and looking at either Matty’s Rocket or Infinitum, which are his books that he did, was really well known before he ever started talking with me for real.

    You see in his art, this kind of vibrancy of each individual. But I love in Infinitum, the way that he took his vision of an undying main character and he turns that into this, this experience where you’re looking through the man’s eyes and you’re feeling the kind of arrogance initially. You’re feeling like the embodied intellect, the suffering that comes to be inflicted on the character. It is so visceral that when Tim is crafting work, this is what I was saying about doing portraiture of individuals, is they see things about themselves that they never saw before.

    That’s this amazing gift that comes through the production of graphic art. And particularly his skill is that it taps into something that is unique to all of us and often something that we don’t appreciate until we see it reflected back. So now that that’s been for me as a historian, as a scholar who writes about forgotten people in places, to see them just recognized and just presented in a way that other people can encounter them and understand them is astonishing on its own. But then when the people themselves see the way that they’re represented and the way that the joy pours out of them. That they become so excited about what they want to say and how they want to add more to what we’ve done. There’s no better gift. Tim talks often when we go around these places about the way people respond with good will and are just thrilled to connect with us.

    As much as I love doing history and can do history well in various contexts, that’s primarily his art. His art is what makes the connection that then inspires the joy and the excitement. And so I’m going to give all the credit because you know, Tim is very, very kind and then, will shy away. But he knows my stuff is full of really deep and hard things to grapple with. People can get overwhelmed by it. He is extraordinarily good about keeping the joy of the process at the center. And that’s what really makes folks most excited to do these things with us.

    Tim: Thank you for that. I appreciate that, brother. However, now let me interject. So the very nature of a graphic history, it’s not a graphic, it’s not a history that’s told just with prose. It’s about the marriage and the dance between the written word and the picture. Right? So it really is a form that is totally unique. It’s a comic book, right? But graphic novels are longer-form comic books. And it really is a longer form where you’re telling a self-contained story as best you can where you’re trying to convey the same level and depth of written narrative by coupling it with the visual narrative.

    That’s not an easy thing to do because obviously the academic thing is that, you know, you do a book, 200 people read it and that’s considered a norm. The idea of doing this book, at least for me, was about taking that very learned academic style,(…) right? Which the floppy was initially done for 11th graders.

    And then the challenge when we expanded it actually broadened, as far as I’m concerned, broaden it so that it can expand to different ages and people who were much older because we began to deal with more and more and more obscure stuff in the story. So you had your Arsenio Hall, which was, oh, everybody knew Arsenio Hall. But then you have that thing where certain acts I had never heard of. But doing within a context. I forget, who was the one…What’s the one with the World Trade Center? 

    Walter: That’s not a group. That’s Immortal Technique. That’s Immortal Technique, a basically New York City rapper at the turn of the century and still does amazing work today. 

    Tim: Exactly. But the way we did that image, we had to juxtapose with the World Trade Center accident because hip hop is not some separate part of culture. It’s a part of the world of black culture. American culture. Latino culture. It’s world culture.

    And so the challenge for me was taking this very real kind of real dense, almost Tom Clancy level geopolitical perspective and seeing how he intermixed it with hip hop history. My job was how do I make this stuff look good and be informational? So it’s not just dealing with it. It’s like, yes, you want the images to look good, but you also want them to serve as an infographic if you will.

    That kind of blend of those things and I have to say, has absolutely made me a better artist. I know I keep repeating that. But I think it’s made the field of graphic history move for me. There are other books out there. March, you know, just goes on and on out there, Maus that are great. But I’m very proud of this book because it’s moved this form, right? Which in this time of day, you got book bans and all like things like that.

    Our book has been able to somewhat survive because doesn’t even really matter your political background. Everybody listens to hip hop. It literally cuts across the board and to be involved with such a project that succeeds on an artistic level, but then it begins to potentially and progressively affect public policy.

    That’s when you really getting in the grease because then it’s not just a vanity project based on entertainment. You’re influencing the way people run their school systems, the way they’re running their interactions with their educators. There’s a reason why we just were the keynote at the Minnesota Council for Social Studies thing. And it’s because beyond the fact that, you know, we’re nice guys. We’re always going to have fun. We’re going to bring the joy, bring the fun.

    There’s still this context that the teachers can not only get the information, but they get information from how we present that they can take back to the classroom. And I think that, that’s what allows what Walter and I do together. I’ve done some talks before, not a lot. But the last year and a half, we’ve done a lot of these things and we’ve refined at such a point now that now we’re probably going to start bringing music, some form of that into the presentation. That’s literally where we’re at. I’m sorry, that was a droning on answer to your question. 

    Jennifer: I loved it, especially because what you each gained from this collaboration by working with each other was a spark that really rippled. It had like ripple effects for education systems, for students, for other educators that are seeing themselves in what you’ve done in the sense that like, “Oh, maybe I could do something like that too. Maybe I could create something that’s a little different. That’s not maybe the traditional academic monograph, but still has the potential to influence public policy and practice.”

    Tim: It’s in comics or the sequential art medium has the ability to connect with people. It allows people to move into the process of reading much more easily. And this is not just for kids, it’s for adults too.

    But I believe particularly due to the travels that Walter and I are engaging, and like I said there have been other graphic novels before that. But because we pretty aggressively…I would have maybe tried to like, well not really. Nah, we pretty aggressively engaged the education sector. I mean, very aggressively in terms of both the local school systems, but then on the college level. So we’re doing all of it at the same time. I know, so much more. Like I didn’t even know there was a convention system for social studies. I didn’t know that. I thought, “Well, it was just-.” But like no, they have their whole convention scene too.

    I believe that we are now starting to influence other academics to take the job because they’re using what we do as a model. 

    Jennifer: Yes. 

    Tim: It’s not like some stand off thing where you have some larger than life figure. It’s just regular dudes, you know, who are out there. I mean, well, the endowed chair will never be regular. But you get my point though. We’re regular guys who are doing our work and other academics are seeing that “we can do that too.” So it’s all for them. The field of what could be told is unending.

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    Jennifer: What felt different about creating this book and seeing it out there, seeing it in the hands of students as opposed to your academic monographs. And I’m not saying like some books are better than others, but I’m curious how it felt in terms of that actual interaction with the readers?

    Walter: Oh, it’s amazing. So you know me from my work in education and that’s different for me than it is for some other professional historians is that they go in to primarily do their research and to write their books. And teaching is secondary if not third place among their priorities. For me, the teaching is first. That’s always been it. I was teaching in P-12 systems for 17 years before I became a higher ed academic.

    Jennifer: I didn’t know that. 

    Walter: Yeah, this is now 20 years. No, more than that. 27 years since I taught my first college class. And so this has just been a journey for me that is rooted in education. And so the connection with students, connection with families is my top priority. It’s the reason why I teach at Macalester College in St. Cloud, it’s an institution that shares those values and is committed to the education first.

    And then everything else, just like in my life, flows from that foundation, that basically I teach so that I can do more research, so that I can do more service in communities around the world. And that’s the way my life is built. To then come up and find a tool like the graphic, like graphic history generally no matter what subject it covers.

    But specifically The Graphic History of Hip Hop that shows the commitment that shaped who I am. I would never be who I am without hip hop. And then from there to then grow that out and have that effect spread to people in every part of the world. When we first launched this almost a year ago, we had billions of engagements. Like 3-4 billion engagements from people online looking for, “What is this? What is this content? How can we get a hold of this? How can we use it?”

    That’s why we have connects in Germany, and Japan, and New Zealand, and all these other places that are pulling on what we do. This morning, some folks from Senegal were in my ear about “we need this as part of our national education curriculum.” They speak French, they want French copies. So we got to figure out, how do we reword everything in French?

    It’s just amazing to me because that’s the highest priority, is that we got to do things that other educators never even attempt to. The other professors that I work with who have had the kind of success that I’ve had in college, they typically say to me routinely, “I only write for 2 other people. You know, there’s me and there’s 2 other experts that that’s who I care what they see. And then how do they understand what I’ve written?”

    A big group here in St. Paul has, someone approached me yesterday and was like, “there are like 20 people who can really understand the quality of the work that I do.” And that’s pretty much the academic standard, is that you have a small group of people that you share kind of a community of knowledge.

    But this is very different. My community of knowledge grew most rapidly through social media, kind of leading up to the Black Panther release and Afrofuturism. A lot of the work I did on racial violence, these things gained really global audiences. But the practice and the application of this knowledge through The Graphic History of Hip Hop is unprecedented. And so the people read it, they feel it, it moves them emotionally. None of the other books I’ve done have that same kind of impact.

    Tim: I have to say that Christine and I, our other partner. First of all, you have to understand for him to say what he said. It took a long time for us to get into that point. I am so proud of him because he’s now, you know, hey, dyed in the wool academic. There’s a certain standard. You have to get your citations right. And all the big wig technical words that I don’t know what they mean. This guy was that. He is that guy.

    What I am so proud of him with doing is he has found a way to maintain his integrity with that and blend it with this mass form. And I think frankly, what’s beyond the obvious that many, many, many more people are reading his stuff than almost any academic on the planet with the exception of a handful.

    The thing that makes what he’s doing so important is that it’s actively affecting social change in the schools. Think about it. How many people can actually write a book where they can cite that school systems are adopting the book on multiple levels, right? We’re asked to talk about it all over the country, right? There are other countries asking us to utilize this modality. How many people, academic or no, get to have that level of effect?

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    Jennifer: Did you expect that kind of response when you started this project or was it more of a surprise? Either of you? No, Walter’s face is like, no! 

    Tim: Hell no. Hell no. I expected, I’m going to be honest with you. Like I said, initially I thought, “this will be a great freelance job. The money is good.” I’ll do it and I’ll be known as that. And that’ll be it. And it won’t take over my life.

    It actually took over my life. It took over my other projects, which have not made my other editors very happy, but it really did. And I’m so glad it did because again, it’s made me a better artist.

    There are different sectors of the publishing world when it deals with comics. You have the direct sales market, which is Superman, Batman, Spider-Man, but that industry is actually imploding now as we speak. It’s because the primary distributor has gone under and started to sell off the assets. So local comic book shops no longer, it’s difficult for them to get access to content. And you know how the marketplace works. The more difficult you make it for your potential customers to get access to your content, you know, that feeds itself.

    But then there are these other aspects. There is the academic market. There’s the graphic novel market, which we’re in. But we braced academic and the graphic novel market. And then there’s manga. So we do graphic novels and academic. Right? So what we’ve done is allowed us to have this ability to be able to effectively surf. And I use that word, both worlds, both waves, if you will. And it, but I couldn’t have told them, “Look guys, we should publish through Ingram.” And that was the best I could do.

    But after a while, it is now taking a life of its own to where The Graphic History Company is a multimedia company. It really is. It’s a multimedia company and it’s allowed me as an operator. I have interest in marketing and promotion because I talk a lot, as you can see. But what it’s done is allowed me to be able to practice muscles I never thought I would have been able to practice. Due to this book has gotten me in the Washington DC SET. I never thought that would happen, but it did. You know, it did. It’s allowed us to be approached. We’ve been in the Smithsonian. We’ve been in the Metropolitan Museum of Art. And I’m listening up and thinking, yeah, that’s right. We did that. And it’s all because of this book.

    The Graphic History of Hip Hop
    Illustration by Tim Fielder

    Jennifer: If you are watching this, it’s time to get your copy of The Graphic History of Hip Hop. And it sounds like, is the graphic novel version also like, can I buy that? 

    Tim: Yes.

    Jennifer: Okay. I’m going to go out and get my copy of the graphic, graphic novel version too because I want to see all of the things that didn’t fit into this one. I’m really excited to see your art, Tim and Walter, to see this breadth of history that I knew nothing about to really dive into it. It’s exciting for me. And for everyone who’s watching, if you’re someone who has an idea or a dream about a book project and maybe it’s not going to look the way that your traditional academic edited collection or monograph is going to look, it sounds like this could be a real opportunity to create the change you want to see in the world. For Walter and Tim, it really sounds like it went beyond your expectations.

    Walter: It’s amazing. And I do think you have the graphic novel one. Yours I think is 90 pages. Looks like the hardcover. I’d be amazed if you had the floppy because that didn’t, not many got out of New York. 

    Jennifer: Oh yeah, no, this is 89 [pages]. Yeah. I want the hardcover version. That’s what I’m asking about. Yeah.

    Tim: So you got hardcover and softcover version, 92 pages. And you know, the hardcover can be used as a weapon in a pinch. So really something there for everyone.

    Jennifer: Amazing. Is there anything else you’d like to add before we wrap up? I want to give you time for anything else you’d like to share. 

    Walter: Just that I love the work you do, Jennifer. And anytime we can do anything to support the work, and especially the way that you have served the academic sector has been spectacular.

    I want to encourage all of my colleagues, everyone who is doing this work out here to come and visit with you because it is absolutely essential for us to build all the different kinds of careers we have based on the knowledge that we’ve acquired.

    Jennifer: Thank you!

    Tim, anything you’d like to share? 

    Tim: Yeah, presently working on Volume 2, which I hope to have some day before my hair grows back. And we’ll have that out and out to the public. And then got to work to Volume 3and hopefully some news, please Lord, I’ll be hearing very soon. I’ve been bothering Walter about why haven’t we heard anything. So if that happens the way I want, it’ll be really interesting, but I’m not going to jinx it.

    Jennifer: Fingers crossed.

    I wish you both all the best with your collaborations and your own initiatives in the future. This has been such an interesting conversation for me. I can’t wait to share it with people.

    I hope they all go out and get The Graphic History of Hip Hop because this is, wow. I mean, it’s just so colorful and engaging and memorable. I think that even if you’re not someone who identifies as a graphic novel reader, maybe you don’t read comics that are in other things, this can still really be engaging. And it was surprising for me to see how into it I got knowing very little about hip hop. Thank you so much for coming on The Social Academic. 

    Tim: Thank you.

    Walter: Much love. Thank you.

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    Illmatic Consequences: The Clapback to Opponents of Critical Race Theory—edited by Dr. Walter Greason and Danian Darrell Jerry has been honored with the 2025 Anna Julia Cooper and C. L. R. James Prize for Outstanding Research in Africana Studies at the National Council for Black Studies (NCBS) Conference.

    Walter Greason

    Walter Greason, Text: Writer, Suburban Erasure Cities Imagined & Illmatic Consequences

    Dr. Walter Greason, Ph.D., DeWitt Wallace Professor in the Department of History at Macalester College is the preeminent historian of Afrofuturism, the Black Speculative Arts, and digital economies in the world today. Named one of “Today’s Black History Makers” by The Philadelphia Daily News, Dr. Greason has written more than one hundred academic articles and essays. His work has appeared on Huffington Post, National Public Radio, and The Atlantic among other popular, professional and scholarly journals. He is also the author, editor, and contributor to eighteen books, including Suburban Erasure, The Land Speaks, Cities Imagined, Illmatic Consequences, and The Black Reparations Project.

    From 2007 ­­– 2012, Dr. Greason was an advisor to Building One America, the coalition that designed the American Recovery and Reinvestment Act (2009). He also served as the Founding President of the T. Thomas Fortune Foundation, an organization that saved the National Historic Landmark dedicated to the leading, militant journalist of the nineteenth century. Dr. Greason’s digital humanities projects, “The Wakanda Syllabus” and “The Racial Violence Syllabus”, produced global responses in the last six years. His work in historic preservation and virtual reality continues to inspire new research around the world. Dr. Greason currently writes about the racial wealth gap and the patterns of economic globalization.

    Dr. Greason is currently serving as a special consultant to the Institute for the Study of Global Racial Justice at Rutgers University in New Brunswick, New Jersey.

    @WalterDGreason

    Tim Fielder

    Tim Fielder author image. Text: Illustrator, Matty's Rocket & INFINITUM An Afrofuturist Tale

    Tim Fielder is an Illustrator, concept designer, cartoonist, and animator born in Tupelo, Mississippi, and raised in Clarksdale, Mississippi. He has a lifelong love of Visual Afrofuturism, Pulp entertainment, and action films. He holds other Afrofuturists such as Samuel R. Delany, Octavia Butler, Pedro Bell, and Overton Loyd as major influences. He is the creator of the graphic novels INFINITUM: An Afrofuturist Tale, published by HarperCollins Amistad in 2021, and the Glyph Award-winning ‘Matty’s Rocket.’ Fielder is also known for participating in the Carnegie Hall Afrofuturism Festival exhibit ‘Black Metropolis’ and The Smithsonian National Museum of African-American History and Culture exhibit ‘AFROFUTURISM: A History of Black Futures’.



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  • When You Need An Online Presence Quick

    When You Need An Online Presence Quick

    Do you need an online presence yesterday? You may be wondering how can I improve my online presence as a professor, researcher, or scientist quick.

    “I have a big talk coming up, it would be great to have my website up by then.”

    “My tenure review packet is due next month. Any chance we could have the website up?”

    “The book comes out in X month, my publisher needs my bio soon.”

    “It would be great to have this done before our grant proposal is submitted.”

    You may want to be intentional about your online presence if you need it for a

    • Conference, talk, or event
    • Book
    • Job search
    • Funding application or annual review
    • Award
    • Application
    • Press release
    • Board meeting

    I’m not always able to help academics who come to me with a short turnaround. But that doesn’t mean there aren’t ways for you to have a stronger online presence now. You have agency in how you show up online.

    What should I do 1st?

    Google yourself. What’s can people find about you and your research now? What makes up your digital footprint?

    Gather what they need from you. We’re you asked for specific materials such as your bio, headshot, or social media handle? If yes, these may be items to consider improving. This is more for an event, media appearance, or announcement.

    Update your bio, it’s a living document, adaptable to your needs. If you’re unsure where to start with your online presence, I always recommend your bio. In this video, I share top tips for writing and revising your academic bio with my friend, presentation expert, Dr. Echo Rivera.

    Here’s advice for writing your LinkedIn headline specifically.

    Need new photos of you? It’s okay to ask for support. For instance, can your university provide a professional photographer for the event? If not, can they recommend someone local? You can seek approval for use of funds towards that or other things for your online presence. If you’re doing a media appearance or event, it’s okay to ask your host if there will be photos or video.

    You can also ask a friend or family member to take photos of you. While selfie are a good option, a phone-camera savvy friend is ideal.

    I did my 1st professional photo shoot this year. It was much more comfortable than I expected because I had a great team there to help me. You can hear all about it in an upcoming interview for The Social Academic with the photographer and makeup artist I’ll be recommending to my clients. I can’t wait to share our conversation with you. I’ll update this article when that interview goes live, so bookmark it if you’d find it useful.

    Update your social media profile(s). Any small change makes a difference for how you communicate with people. While there’s a few tips in this article, here’s your how to guide for updating your social media profiles.

    Try pinning an introduction post (or post about what you most want to share with people) to the top of your profile.

    What can I use for my online presence

    LinkedIn is great for academics. Here’s 32 reasons why. Updating your LinkedIn profile instantly improves what people can find about you online. These LinkedIn resources are here to help you.

    Want section-by-section support? Sign up for my LinkedIn Profile for Professors and Researchers course.

    If you have access to make updates yourself, your faculty profile is a great way to improve your online presence. For most academics, it can be a slow process to request an update be made. If you’re unsure how to make changes to your faculty profile, now is a great time to ask.

    You could make a 1-page personal faculty website. Here’s what to include on yours.

    As part of the Best Personal Academic Websites Contest, Brittany Trinh, Ian Li, and I put together this Setting Up Your Personal Academic Website event. The replay will help you set up your website today with Owlstown, a free website builder for academics. Plus, what to expect with other website hosts (like my favorite, WordPress.com).

    If you need your website today, Owlstown is a great option for you.

    If you don’t want a website, but you still want something for people to view online, consider a Google Doc, Word Doc view only, PDF or other media with a public share link. If you need something more visual, consider a Canva presentation.

    Need a social media graphic? Canva is my favorite option. I’ve helps professors around the world feel comfortable using Canva for their social media. I even went to Cava Create last year in Los Angeles. This year’s event is coming up on April 10.

    Canva Create stage with a panel of speakers on Being a Force for Good: Meet the Action-Inspiring Changemakers with 4 people on stage.

    Social media graphic ideas:

    • Introduce yourself
    • Share your research
    • Meet your team
    • Share a paper or publication
    • Talk or event info
    • Invite people to your course (okay this one isn’t as timely, but still a fun idea, I had to share it with you)

    You don’t need to work with me to have a stronger online presence now. Find resources on The Social Academic blog (try searching by category). There are interviews you may find helpful on the podcast and on YouTube. You’ve got this! ✨

    Work with me on your online presence

    You don’t have to do it alone. I’m Jennifer van Alstyne. I help individual professors, research labs and groups communicate who you are and what you care about online. You can have your website designed for you. You can have set-up of their LinkedIn profile done for you. You don’t have to write your own bio (unless you want to). It’s okay to get support for your digital presence as a faculty or researcher.

    Professors with a tight turnaround typically book a private 1-on-1 consultation with me on Zoom. That way we can work together in real time to make a difference for your online presence. Academics like having an expert to ask their questions. Most save significant time with ideas that just won’t work for their goals and needs. I’m happy to help you on a private consultation too.

    Sure, there’s other ways we can work together on your website project, but sometimes you need a website “like yesterday.” Is that you? A quick website may be a good fit for you.

    But if your schedule is a bit more flexible, let’s meet on a no pressure Zoom call about working together so we can customize a service that fit your lifestyle, needs, and goals. Find a time on this online calendar.

    While I can’t promise I’m able to work with you when it comes to a quick turnaround, I promise to help you in the right direction (even when it isn’t working with me).

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  • Live Workshop on Promoting Your Book Online for Academics

    Live Workshop on Promoting Your Book Online for Academics

    Jennifer van Alstyne and Dr. Sheena Howard designed this live interactive virtual event for professors and researchers like you. Especially if you’ve ever felt like, “I don’t need to do this for me, but I should do this for my book” when it comes to your online presence. Or, if you worry about self-promotion but know your writing / research can help more people if you’re open to sharing it.

    Join Dr. Sheena C. Howard and Jennifer van Alstyne for a 90-minute virtual event to help academics and researchers amplify your work, attract media opportunities, and share your book in meaningful ways.

    We hope you can join us on April 12, 2025 for Promoting Your Book Online for Academics. You’re invited! 💌

    What: 1.5 hour interactive workshop
    When: April 12, 2025 at 11:30am Pacific Time / 2:30pm Eastern Time
    Where: Live on Zoom (there will be a replay)
    With: Jennifer van Alstyne and Dr. Sheena Howard

    Promoting Your Book Online for Academics is on April 12, 2025 at 2pm Eastern / 11:30am Pacific Time. It will be recorded for when you can’t make it live.

    You should sign up if you’re open to

    • Sharing your book (or your research project)
    • Opportunities for your book to be featured in media (but aren’t sure where to start)
    • Helping more people with the writing / research you already do
    • Aim to attract funding
    • Want to build partnerships or collaborations for your equity focused work

    Promoting Your Book Online for Academics is a live event for academic authors. But it’s not just for your monograph or edited collection. If you’ve written a report. If you have created a resource. If your research outputs are something you want to share? This interactive workshop is for you.

    At the end of this workshop you’ll know what’s effective use of your time for media and online presence.

    Icon of a person at their desk with a cup of coffee. On their computer monitor, a Zoom meeting is in progress.
    Icon of a video replay on a computer monitor
    Icon of a calendar

    Hi, I’m Jennifer van Alstyne (@HigherEdPR). I’ve been working 1-on-1 with professors on their online presence since 2018. When I look back on the transformations my clients have gone through, there’s often an emotional journey, not just the capacity-building work we do for your online presence. Most of my clients are authors. The professor writers I work with want their words to reach the right people, but felt unsure about how to go about that online.

    Your book deserves to reach the people you wrote it for. When I ask professors who haven’t promoted their book, “do you hope more readers find this book?” The answer is often “Yes,” even if the book is older. Even when the book didn’t sell as well as you may have hoped. Even when your book is out of print there are things you can do to have agency in sharing it online.

    In 2021, Dr. Sheena Howard and I teamed up for an intimate live event that helped academics around the world. We’ve been wanting to do another one since. But we wanted something that was really going to help you. For years, authors have opened up to each of us about what stopped them from sharing their book for years. When we were brainstorming who we want to help most with this Promoting Your Book Online for Academics event, these are some of the stories that came up:

    I thought I’d have more support in marketing my book from the press…but it seems to be mostly on me.

    My publisher asked me to build up my social media presence for my new book…I’m not really a social media person.

    My books in the past didn’t do well…I’m worried my new book won’t do well either.

    I shared my book once. But I haven’t share it again since on socials.

    I am unsure if it is too early (or too late) to promote my book.

    If I want to promote my book, when should I be reaching out to media? Before the book launches? After the book launches? I don’t know where to start.

    I don’t think anyone will care about my book.

    I want to go on podcasts to talk about my book, but I haven’t done anything toward that, no.

    Do any of those feel like you? I hope you’ll join us.

    Your book deserves to be out there. You have agency in telling your book’s story. Here’s what’s on the Agenda for this workshop:

    • Goal-setting for your digital success as an academic for where to focusing your time and energy
    • Sharing your book or research project in meaningful ways on social media (in ways that don’t feel icky)
    • Using media to boost research impact and funding (and how being in the media can help you build relationships)
    • Media opportunities for your book and research even if you’re just starting to explore this path (digital, print, TV, YouTube, podcasts)
    • Live profile and online presence reviews
    • Q&A

    Sign up for Promoting Your Book Online for Academics.

    Dr. Sheena C. Howard (@drsheenahoward), a Professor of Communication. She helps professors get media coverage and visibility through Power Your Research (without the expense of a publicist). She’s been featured in ABC, PBS, BBC, NPR, NBC, The LA Times, The New York Times, The Washington Post, and more for her research on representation, identity, and social justice. Her book, Black Comics: Politics of Race and Representation won an Eisner Award. The Encyclopedia of Black Comics, which profiles over 100 Black people in the comics industry. Her book, Why Wakanda Matters, was a clue on Jeopardy.

    She’s a writer without limits. I’ve recommended Sheena to some of my clients because she’s someone who helps people move past the limits we sometimes set for ourselves as writers. The worries or beliefs that sometimes hold us back. She’s worked closely with writers and creatives to build their capacity, to have agency in your media presence so you can make an impact when it matters. You want visibility that makes a difference for you. That invites readers. That can attract opportunities when they’re aligned with with what you want for yourself and the world.

    This event is for you even when you want to do it yourself for your online presence. You won’t have to work with us after the workshop ends. This live event is about implementable strategies, and finding focus for what makes sense for sharing your book or research project.

    Frequently asked questions you may be wondering about.

    Where is the workshop?

    This is a live virtual interactive event on Zoom on April 12, 2025 at 11:30am Pacific Time / 2:30pm Eastern Time.

    What if I can’t make it live?

    At our last event, some people knew they wouldn’t be able to attend live when they signed up. A couple people also couldn’t make it live unexpectedly. If you’re unable to join us live on April 12, 2025, you’ll have everything you need.

    Jennifer will email you the event replay when it’s finished processing. You’ll get a copy of the take home worksheet to help you take action and the resources guide. That email will also have your private scheduling link for a follow up meeting with Jennifer if you’d find space to chat about your online presence supportive.

    How much is the workshop?

    This event is $300 USD.

    You can sign up on Dr. Sheena Howard’s Calendly to pay with PayPal.

    Or, email Jennifer for a custom invoice at Jennifer@TheAcademicDesigner.com

    Outside of the United States? We had people register from around the world last time. If you run into an issue checking out, Jennifer is happy to create an invoice for you through Wise. Email Jennifer@TheAcademicDesigner.com

    This event is non-refundable. If something comes up and you’re unable to join us live on April 12, 2025, you’ll have everything you need.

    Jennifer will email you the event replay when it’s finished processing. You’ll get a copy of the take home worksheet to help you take action and the resources guide. That email will also have your private scheduling link for a follow up meeting with Jennifer if you’d find space to chat about your online presence supportive.

    Can I use professional development funds or research funds to pay for this event?

    Yes. If a custom invoice would be helpful for you, please reach out to Jennifer@TheAcademicDesigner.com

    I’m interested in working with Jennifer and Sheena privately. Is this event still for me?

    Jennifer and Sheena team up for online presence VIP Days. And some of our clients have worked with us separately depending on your goals.

    While I’m happy to see how we can work together, this is not a sales event. At our last event, people found having a bit of private space after the event was helpful. So we wanted to be sure you get that private follow up consultation too. If you’re interested in working with us, please do sign up for that Zoom call. We can save time to chat about what may be helpful for you.

    This workshop isn’t in my budget…I still want a stronger online presence for my book / research.

    Yay, I’m glad you found this page because I want that for you. You deserve a stronger online presence if that’s something you want for yourself. Best wishes for your online presence, you’ve got this! There are free resources here on The Social Academic blog to help you have a stronger online presence for your book and your research. You can search by category to find what’s helpful for you. You might start resources related to Authors and Books.

    I don’t think this event is right for me, can I share it with a friend?

    Yes! I’d love that. If this event isn’t right for you, but you think it may be helpful for your friend or colleague, please share it with them. We appreciate you!


    Questions about this event? Please don’t hesitate to reach out. I’m happy to answer your question, hesitation, or concern.

    Email me at Jennifer@TheAcademicDesigner.com.
    Or, send me a message on LinkedIn.

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  • Faculty Profile vs. LinkedIn Profile for Academics

    Faculty Profile vs. LinkedIn Profile for Academics

    This article isn’t about which is better for you: faculty profile or LinkedIn profile. It would be great for your online presence if you had both. Hi, I’m Jennifer van Alstyne. I help Higher Education faculty, researchers, and scientists with their digital presence for academics.

    I just got off a call with an Associate Professor client. We worked on both his LinkedIn profile and faculty profile together (which just went live, yay!). This professor is really an in-person networker. When we 1st met he said, “people know me,” but if you searched online? At the time there wasn’t a comprehensive academic profile or online presence that could help people know who he is now.

    Are you “not really a social media person” too? I’ve written about how I still recommend having a filled out LinkedIn profile if you’re an academic who “doesn’t want to be on social media.” It’s okay to not post on social media. It’s okay to lurk. It’s okay to like or repost without sharing original posts yourself. There are many ways to be on social media as an academic. And what feels right for you now may change in the future too. While I love personal academic websites as a long-term solution for professors, researchers, and scientists, having a website isn’t right for everyone.

    However you choose to have an online presence (if that’s a goal for you at all) is fine. There isn’t a one size fits all solution for academics and researchers online.

    As an academic who wants to have a stronger online presence, it’s a best practice to update your faculty profile and your LinkedIn profile at least 1/year.

    A few years ago I asked a professor client to reach out to his college to ask if they had specific guidelines for their faculty profiles. We were redoing his academic bio. His done for you bio writing package included a new faculty profile. When we got on our call to chat about it, he started laughing, because when the college replied to him, they’d sent back his own faculty profile as “a great example.” 🤣

    You can have a “great example” of a faculty profile, and still feel like it doesn’t reflect who you are and what you value as an academic now.

    We grinned because the profile we envisioned for him was such an improvement. I say that not to disregard or belittle the work he’d done on his own faculty profile. Like most professors, he’d only ever written his own bios. But the time we created to talk through who he is, his story, and the change he’s working to create in the world? It made such an impact for the words we ultimately chose to share.

    Your faculty profile is the 1st place for many of your students, colleagues, and people in your field will go to learn more about you. Some faculty profiles are robust with space for things like your bio, teaching, research, awards, and university media mentions. Others are streamlined with the details people most need like your job title and department and recent publications. Most professors I’ve chatted with express a lack of enthusiasm for their faculty profile, “it’s there, but it isn’t exciting.” And that’s fine, your professor or researcher profile on your university’s website doesn’t have to be enhanced unless you want it to be.

    Problems faculty have run into updating their faculty profiles

    I really like the mix of having both your faculty profile and your LinkedIn profile because professors who come to me with help for their online presence have occasionally reached out in distress:

    “No one knew who to ask. I don’t think any of my colleagues have updated their faculty profile in years.”

    “The person in our department who knew how to update the faculty profiles left, no one’s been able to update their profile in over a year.”

    “My university moved all our faculty profiles to an intranet…that was my whole online presence.”

    “They said they’re updating the faculty profile system. There won’t be an option to update my faculty profile for months.”

    “The IT people said no emails on faculty profiles, so they’re gone. How are people supposed to get in touch with me?”

    That last one had me on high alert. When I ask professors, “How do people usually get in touch with you?” They typically say something like, “People look up my faculty profile, my emails right there.”

    Some universities have removed email addresses from faculty profiles in hopes of limiting phishing emails. A few have eliminated faculty profiles altogether. I get that there are IT limitations and protection needs that sometimes force these decisions. But I also deeply mourn the loss of connection that happened to each of those faculty members overnight. What things were lost? What connection?

    It’s the same way I feel about adjunct professors, lecturers, and staff who make such an impact on campus, but often aren’t given space on their university website beyond their listed name.

    • You deserve a space online if you want one.
    • You can choose to have a stronger online presence if you want one.
    • You have agency in how you show up online.

    Updating your faculty profile

    The most frequent audience for your faculty profile is your students, colleagues, and people at your university. But those aren’t the only people who may visit your faculty profile. These are steps you can take to improve your faculty or researcher profile on your university’s website.

    • When you Google your name, does your faculty profile show up? Tip: Use a private or incognito browser mode for results not personalized to you.
    • Visit your faculty profile. What types of information are available? Does anything feel like it’s missing?
    • Make list of what needs to be updated. For instance, are the keywords for your research out of date? Do your recent publications appear there, or is that section a few years old? What about your bio? Does it still reflect who you are now? Many professors have only filled out a portion of their faculty profile, leaving unused sections blank. This is a good opportunity to improve your online presence by thinking about which section may be helpful at add in. What might help your students or other researchers in your field long-term? You don’t have to do the work to make these changes now. Making a list of the updates you want will help you prioritize your time later.
    • Find out who to contact about implementing your updates. You might do this before actually writing the updates in case you get word that “the system is changing” or “we’ll have a new format for faculty profiles soon.” I don’t want to you to makeover your faculty profile and then not be able to implement those changes. If you have the ability to make changes to your faculty profile yourself, skip this step.
    • Add a time to your calendar to gather materials, writing, or any update you want to have on your faculty profile. Block more time on your calendar than you anticipate just in case.

    Good luck with updating your faculty profile! If you can only focus on 1 thing to improve, choose your academic bio. Your bio is a living document that can adapt to fit your needs. I had a great conversation with Dr. Echo Rivera where I share my top tips for your academic bio. I hope you find it helpful.

    Don’t want to write your own academic bio?

    There are many ways to have a stronger online presence as a professor or researcher. You don’t need to work with me to be more intentional about how you show up online as an academic. Not sure where you should start? Join my free online presence course to help you know where to focus your time and energy.

    I’m happy to help you if you want a done for you academic bio too. It’s hard to be introspective about yourself. It may feel “uncomfortable” or like it’s time “too focused on me.” It’s okay if your brain wants to focus on other things instead of writing a new bio for yourself. That’s okay!

    When we work together on done for you bio writing, you’ll get general use bios at different word lengths so you always have something ready to go. It also includes a custom bio like your new faculty profile done for you so you have a document ready to send to the person who implements changes at your university. If you want a “template” easy for you to update and adapt to their academic life for years to come, let’s chat about working together.

    I like LinkedIn profiles for academics because they have many more capabilities than your faculty profile. You’re not job searching. You may be wondering, “does LinkedIn still make sense for me?” Let’s find out.

    LinkedIn is great for faculty and researchers to…

    Which of these benefits of having a LinkedIn presence as an academic stand out to you?

    • help people get in touch with you
    • show up in internet search results with a profile you control
    • share who they are and what they care about (in more engaging format than your CV)
    • connect with people in your research / teaching field
    • connect with your alma maters
    • be in network with your past affiliations
    • reconnect with former colleagues
    • find the people you’re looking for (LinkedIn has advanced search features)
    • connect with people across research fields and disciplines
    • connect with people in other regions around the world
    • invite deeper engagement with your research
    • help your research find an audience that cares
    • connect with editors and people in publishing
    • reach people who your research helps most
    • engage with the public
    • reach policymakers and practitioners
    • meet potential collaborators and partners
    • meet with potential community partners
    • meet potential corporate partners
    • attract potential research funders
    • be open to media requests and engagement
    • invite aligned opportunities for yourself and your students
    • help your students have a larger network
    • share a short recommendation for your student
    • connect with your alumni and former mentees with ease
    • reshare posts your audience may find useful
    • have conversations that invite people to participate (like in the comments of a post)
    • have conversations privately, via messages or groups
    • share media related to your Experiences and Education
    • show a bit more of your story than faculty profiles typically allow
    • start a newsletter
    • publish articles

    Whoa, that list got longer than I expected. That was just a short brainstorm session too.

    Did 1 or more of those feel like a good reason for you to be more intentional about your LinkedIn presence as an academic?

    P.S. If you’re finding this article helpful, save it to your bookmarks for later. Please share it as a resource if you think a friend or colleague would find it helpful.

    Here are 3 ways to get your LinkedIn profile if you want to do-it-yourself

    In workshops for grad students and faculty, I’ve recommended blocking your calendar, to set time aside in your agenda for your LinkedIn profile. I’m someone who likes deep focused work, so that big chunk of time is often the best way for me to focus. How about you?

    Here are 3 other possibilities to explore when it comes to fitting your LinkedIn profile into your academic life:

    • Do it section-by-section. When I 1st release my LinkedIn Profile for Professors and Researchers course, it was a challenge. Each week a new lesson was released helping you update just 1 section of your LinkedIn profile. Breaking your LinkedIn profile into smaller chunks let’s to create transformation for your online presence in a schedule that works for your life. Don’t feel like you need to change everything all at once. Any small change or improvement you make can help people better connect with your online presence as an academic.
    • Set a time to co-work on your LinkedIn profile. Are you someone that likes co-working? Get some friends, colleagues, or even your students together for a LinkedIn co-working session. You can each update your profiles, and even organize a quick review of each other’s at the end to check for typos. This can be virtual or in person, whatever you prefer.
    • Create intentional space for your lab, department, or school. Even though this is more work, you may have better motivation or more positive feelings about the time you take for your LinkedIn profile if you’re helping other people. You don’t need me to come in for a workshop at your university to create a professional development opportunity for LinkedIn you can all benefit from.

    It’s okay if none of these work for you. If you’re someone who’s been wanting to do it yourself and you just haven’t? It’s okay to get support. Each of my professor clients who’ve chosen a done for you LinkedIn profile had the capability to do it themselves. Some even took my LinkedIn Profile course and found “I just can’t make the time,” and “I just want it done for me.” You can have a stronger online presence through LinkedIn, and we can totally work together on this.

    For those of you wanting to DIY your LinkedIn profile as an academic, I hope these tips for your LinkedIn profile help you:

    Don’t have the time for your LinkedIn profile?

    Need to prioritize other things in your academic life? I totally understand. First, it’s totally okay if LinkedIn isn’t a goal for you right now. You don’t need a stronger online presence unless you want one.

    Find free resources to help you on The Social Academic blog, podcast, and YouTube channel. You’ve got this (whenever you’re ready)! 🌟

    My professor clients can do their own LinkedIn profile, for sure. They just don’t have the time. They’re not job searching. They want a stronger online presence. They’re busy academics who want to feel better connected with people in their field and reach people their research/teaching/leadership supports. They need to focus on their academic priorities and their personal ones, like their family.

    You don’t have to do it yourself if you don’t want to. I’ll build your academic LinkedIn profile for you on your VIP Day. We’ll have a planning meeting to talk about your CV, review your existing profile, and chat about your goals. Then, on your VIP Day your LinkedIn profile will be fully done-for-you. After, we’ll meet on Zoom for your Review and Training Meeting, make any needed changes in real time. We’ll build your capacity and practice using LinkedIn for your specific needs. What works for one professor may not be a good fit for you, so we’ll talk about solutions personalized for your life/goals.

    Who do I typically work with on the LinkedIn VIP Days service? You may want a done-for-you profile if you just don’t have the time to do it yourself (or you don’t want to). My LinkedIn profile clients have been

    • Mid career academics
    • Senior academics
    • Higher Ed administrators
    • Principal Investigators (PIs)

    Early career researchers, we may create a greater impact for your academic life by partnering on done for you bio writing instead. Not that I wouldn’t be happy to do your LinkedIn profile for you. Just know that you don’t need to work with me for a great LinkedIn profile. I promise you can do this yourself if you want to.

    If you’re like, “actually I don’t got this.” Or, “I know I’m not gonna do this on my own.” That’s okay. I’m Jennifer van Alstyne. I’ve been helping professors feel confident when showing up online since 2018 through personal websites and social media. I’m here to help you too.

    Let’s chat on a no pressure Zoom call about your LinkedIn VIP Day for a done-for-you profile. Or, a 1 hour LinkedIn consultation with me. Schedule a time on my online calendar.

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  • Online Presence and Social Media for Academics Attending and Presenting at Events

    Online Presence and Social Media for Academics Attending and Presenting at Events

    The best time to share about your upcoming talk or presentation is before it happens. Some people find that their most engaged post on social media is announcing that you’ve submitted your abstract to speak (or your publication). People are excited by the possibility and what you care about. Telling your story of your upcoming speaking engagement is a great way to do that. 

    Sharing on social media can start early, but I don’t want you to think it’s the only way to help your online presence and the people coming to your talk. You’re going to explore many ideas today, but you don’t have to try all of them. I hope that there’s at least one idea that resonates with you and you’d feel comfortable trying it yourself.

    When you submit an abstract for or are invited to speak

    Add your website URL and social media handle to your bio. This will help people find you before, during, and after your presentation.

    I’ve just submitted an abstract to speak at…

    Announce that you’ve submitted – If you’ve been invited to speak, a good time to share on social media is when you’ve agreed or committed to that engagement. It’s great to add your social media handle and a link to your personal academic website if you have one, along with your bio. You might add that information to your CV.

    A woman looking at an open laptop on a desk in a coffee shop. Her backpack is leaning in the corner by the window. It's a sunny day, with light streaming in.

    Connect with people before you go

    Once your talk is confirmed, you can add it to your website and you might take time to connect with your fellow panelists or event organizers before the event.

    Conference Hashtag

    If there is one, you can check out the conference hashtag and make plans with people who will also be at the event that you want to see, especially if you live in different cities or countries.

    Business cards

    If you have a business card, add your social media handle and website there is a good idea.

    Share your talk on social media

    When you’re sharing your talk on social media, people need more information than you expect. They need to know what your talk is about, when your talk is to know if they can attend, what the event is, and any link where they can learn more information. This is something you can share on any social media platform or across all your platforms.

    Some professors hesitate to share their upcoming talk on Facebook where they may have a more personal audience, but these people are excited by what you care about when it comes to your research and how you choose to spend your energy. You might include , on all social media posts, any definition or story that helps people better understand why this talk or research matters to you.

    Tag people or organizations that are related to your talk or event. 

    The conference hashtag can be added to your post about your talk but you can also add a hashtag that relates to the topic of what you are presenting on.

    You can share the post about your talk before, during or after the event. 

    Create a graphic or infographic

    If you create a graphic or share an image to go with your talk, a great resource is Writing image Descriptions on Accessible Social – which helps you create social media posts accessible for people with disabilities.

    Want a quick personal academic website?

    If you don’t have one already, you might create a personal academic website with Owlstown.

    A black woman at the front of a large lecture hall holds a microphone in discussion with a white  woman with short brown hair sitting at a desk nearby, also at the front of the room. That woman is speaking near a smaller lectern microphone. Each woman holds papers in her hands.

    These are ideas are for your online presence and networking while a conference or event is happening.

    Check out the conference hashtag, again

    If you checked out the event hashtag, you might find that people weren’t using it. Once the event starts, you can start using the conference hashtag and check it out! See if there is a conversation you want to be part of, or an event you want to check out.

    Be open about your online presence

    The best thing you can do for your online presence while at an in person event, is to be open that you have a website or that you’re on social media.

    Help people find and connect with you

    You can make this easier for people by making a QR code that helps people go to your website, have this info on a business card, create a hand out with information or resource about your talk (that includes people need to your online presence) , or use an end slide in your presentation to help people connect with you after the event is over.

    Resources to take home and share

    When you create a resource like a handout or links /slides to share, that can go on your personal academic website. They can also be shared on social media using that conference hashtag to help people find this resource that you’ve already taken the time to gather.

    Will this be recorded?

    Ask if there is going to be a recording. Sometimes, there isn’t an official recording but you can ask if you can record yourself.

    Stay connected once you’re gone

    Connect with people you meet or you like and admire on social media, while at the conference. Helps others be more likely to learn about you.

    It’s okay if you don’t do any of that too

    I have never had time for any of that at conferences, personally. In person events can be overwhelming for me as an introvert. Because of that, I don’t have the brain capacity to remember things like take a photo, much less record some videos. 

    Anything I just talked about – some of those things can be prepped in advance others you don’t have to do live (you can do afterward)

    Next are ideas you can do after your presentation or talk is over.

    Record your talk

    Whether there was a recording of your talk or not, you could always record your talk and slides using zoom, then post the video to your website or social media. There are options to share the full version of your talk, if you like to. You can just share the title slide, or full text version of the talk, or even the full slides.

    Connect with people when you’re back at home

    If you didn’t connect with people during the event, sometimes connecting AFTER the event is easier. You can look at the conference hashtag. Look through the business cards you collected.  See the conference program and look at the bios to see who is on social media.

    Create and/or share resources

    If you didn’t have resources to share at your talk, if there are things you want people to know after the fact, you can create a graphic or handout that is shareable on social media or a page on your website.

    Celebrate other people

    While you can post about your own talk, you can also post about your panel and thank the conference and event organizers. If you want to participate in the conference community but not want to talk about your own talk, you can celebrate others instead. It’s a great opportunity for PIs to celebrate their lab members or grad students who are at the event. There are so many ways to celebrate people instead of yourself, if that feels comfortable or more exciting for you.

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    Take a picture before your talk

    These don’t have to be professional shots. A messy desk shot or photo of you working on your slides or going over your notes on the plane. Something that feels quick or easy to you.

    Take pictures during the event

    Snap a photo of things you see, people you meet, friends you catch up with. Ask someone to take photos of you while you’re speaking or pose at the conference. 

    You could record a video of your talk

    This can be before, during, or after the event.

    You can record a video about your talk

    Record a short video introducing your talk and the main takeaways. This video is especially for people who couldn’t be there live for your presentation.

    Record some b-roll

    If you like video, record b-roll video. Take a sip of coffee, getting ready to speak, short travel clips, video of fellow panelists or friends. These might be put into a longer video or Instagram reel. 

    But these might feel like too much – so even though they are fun ideas, don’t be stressed if you do none of them.

    What feels most do-able for you?

    Here are tips for virtual events specifically.

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  • Sharing Your Book On Social Media for Professors

    Sharing Your Book On Social Media for Professors

    If you’re writing a book and you want people to read it, watch this. Dr. Jane Jones invited me to talk about how to share your book on social media for academic authors.

    Who is your reader? Who’s interested in reading your monograph, edited collection, or academic book? How do you get a bigger audience for your book as an academic? You deserve a stronger online presence for your book. Let’s talk about finding your book’s audience on social media.

    This interview is about how to spread word about your book and attract readers. Watch the replay on Instagram.

    Jane Jones, PhD is a book coach. Here’s her featured interview on writing your book for minoritized women academis.

    Find articles and interviews about books and authors on The Social Academic.



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  • 7 Lessons for Academics Who Want to Use Social Media

    7 Lessons for Academics Who Want to Use Social Media

    What can we learn from watching reality tv? Well, quite a bit. Today I’m going to talk about 7 things you can learn from The Circle, a reality television show about social media on Netflix.

    Hi there, I’m Jennifer van Alstyne. I help professors feel confident when showing up online. I empower them to build an online presence so they can help more people with their research and teaching. Welcome to The Social Academic, my podcast about your digital footprint as a professor in Higher Education.

    Now, if you’re on my mailing list you may have seen my email about my application to be on The Circle Netflix. If you’re watching the new season, you already know that I did not make the cut. But I love this show, and learn so much from watching it. So, I’m excited to talk with you about The Circle today. I still have my fingers crossed that I’ll appear on a future season. Seriously, my goal is to be on a Netflix show in my lifetime.

    What is your online presence? It’s what people can find about you when searching your name online. It’s what people can discover about your research and the work you most care about. I’d love to help you have the online presence you deserve in 2024. Let’s talk about working together on your website, social media, or bio writing.

    First, let me tell you a little bit about The Circle because I know some of you may not have watched this show before. By the end of this episode of The Social Academic podcast, you’re going to go and watch The Circle. This is one of my favorite shows, and I hope you love it too.

    The Circle Netflix is a competition reality show where strangers move into an apartment building where they can only communicate with each other through a closed social media network called The Circle. Each person gets their own Circle profile where they can share a bio and a profile photo. Here’s the thing, if you’re in The Circle there’s no way to tell if the other contestants you see there are real, or if they’re catfish. Some people enter The Circle as themselves. Other people enter The Circle with a fake profile they think will advance them further in the game. The winner of The Circle gets a cash prize and bragging rights.

    I love reality television. I especially enjoy watching The Circle because contestants build real relationships through chat, interactive games, and virtual parties. Because contestants interact with The Circle by speaking their messages out loud (it’s a voice-activated social media network), we get to see their reaction to the Circle Chat  when a new post is shared. They also verbalize their thinking before sharing their own messages in the chat.

    This will be a fun episode of The Social Academic, so pop some popcorn, take a seat, and listen up. We’re about to dive into 7 things you can learn about social media and building relationships from watching The Circle on Netflix.

    1. People don’t know anything about you when they come across your profile for the 1st time. Have photos on your profile that show your personality.

    When you enter The Circle you don’t know anything about the other contestants. If you’re coming on the show, you’re aware that there are other people in the same apartment building you are. But, each of you walk into your own uniquely designed apartment. You get a few minutes to explore before The Circle sends you an Alert.

    The 1st Alert invites contestants to set up their profile on The Circle. That way, other contestants in the building can learn a little bit about them when they engage in conversations in the Circle Chat.

    Choosing what to include on your profile is so important. The people who are visiting your profile don’t know anything about you. The first thing that you can learn from watching The Circle on Netflix is that having photos on your profile that show your personality makes a big difference. Your photo is the first thing that people see about you on social media.

    I love getting to hear contestants talk about which profile photo they’re choosing. When you’re looking at your photos trying to decide which one to use as your profile photo, think about which shows your personality best. What are you trying to communicate with your profile? Think about the outfit that you’re wearing, what kind of expression is on your face, and what’s in the background.

    When you have a profile photo that shares your personality, people learn a little bit more about you instantly. Your profile photo leaves a lasting impression on social media.

    For academics, sharing a photo of yourself on social media helps people recognize you. If you’re headed to a conference and tweet about your talk, you want your fellow conference attendees to be able to learn a bit about you. And it’s great if they can see a photo of your smiling face.

    2. Remember things about the people you talk with to help you have deeper conversations.

    The Circle on Netflix is a closed social media platform. You might compare it to Slack or MightyNetworks. You can only engage in conversations with people through the general Circle Chat and through direct messages, messages which can be with one or more people.

    Having conversations with people in The Circle is the only way to build your relationships. And yes, this does advance you in the game. But it also deepens your relationships in real life. Whether these people, the other contestants in The Circle, are catfish or not, the conversations you have with them are real.

    The only way that you can learn about the people in The Circle is by having conversations with them. My second tip is that remembering things about the people you talk with helps you have deeper conversations. What do I mean by deeper? Well, more meaningful, lasting, and relationship-building conversations.

    For the competition in The Circle on Netflix, this makes a lot of sense. When people give you more information, they might slip up and let you know that they’re a catfish. They might let you know about who their friends are and who they are most loyal to. They also might share a story that you can relate to, something that tells you about who they are, what they care about, and why they are here. What you share with people in The Circle, can help the influencers each week decide if you should stay or be voted out of The Circle.

    Whether you’re on a closed social media platform like Slack, or a public network like LinkedIn, Remembering the conversations you have will help you have deeper, more meaningful relationships. Networking is all in the details.

    Academics, you have so much to remember, I get it. I’m not saying memorize what people tell you. One way to help you remember the details about the people you meet is to see if you can find 1 way you connect with them. One thing you have in common. Maybe it’s a shared research interest. Maybe you both like dogs. You’re more likely to remember something you share, something you have in common, so that’s my tip for you!

    3. People can tell when you’re not being yourself online.

    I realize I just mentioned catfish in The Circle and I didn’t quite explain what that is. A catfish is someone on social media who is pretending to be not themselves.  Someone is “catfishing” when they have a profile on social media that does not reflect who they are in real life.

    This is different from an anonymous account, where a person chooses not to share their real name. “Catfishing” is intentionally appearing as a different person. The term grew in popularity after the MTV show Catfish Began in 2008. The show is now on its 8th season where the show’s hosts uncover fake profiles of people in romantic relationships where one person is catfishing the other online. One thing I find notable about the show Catfish, is that many of the people who have fake profiles have real feelings. Even though the person is fake, oftentimes the relationship is based in real emotion.

    On The Circle Netflix, being a catfish might help you make a lot of money if you make it to the end of the game. However, it can also hurt you to be a catfish. This is because of tip number 3. People can tell when you’re not being yourself online.

    And yeah, okay, in real life this is a little bit easier now that we have video chat. But in The Circle on Netflix, you don’t have this option. You can’t see if someone’s real. You can’t even hear their voice. You can only go by what they share with you in the chat and on their profile.

    At some point on every season of The Circle, some contestants hunt catfish. They’re looking for fake profiles. It’s an easy reason to vote someone off of the game. And may help you determine if you can trust someone to be loyal to you (or not). So if you are thinking about applying to be on The Circle you can totally be a catfish. You’ll probably have a fun time playing. Just know that it’s hard to convince people you’re someone you’re not. Authenticity shines through. People want to see you. And they get suspicious if they can’t tell who you are.

    One of my professor clients wanted to know if they should have an anonymous account on social media. When I asked why, she said, “I’m not sure if I’m allowed to have a social media account. But I don’t want to miss out.” It’s not the 1st time I’ve heard this from an academic, so I said, “That’s probably not the case, but since you’re worried, let’s figure out who to ask.” Luckily her university had a great social media manager who had contact information accessible on the university website. When they got back to the professor, she learned that the university would love for her to be on social media. I was delighted! Of course I wanted her to be on social media. But I don’t recommend anonymous social media profiles if you can help it because people just aren’t sure who you are. They want you to be yourself.

    4. Nothing builds loyalty and friendship like opening up about yourself.

    What really sets the good catfish apart from the catfish who get caught on The Circle is how they open up about themselves. Tip number 4 is that nothing builds loyalty and friendship like opening up about who you are and what you care about.

    The season finale aired today. Yes! I watched it before recording this episode. I won’t tell you who won. At the end of the show everyone from the season, including eliminated players, return to meet in person in a luxurious lounge with host of The Circle, Michelle Buteau. Two of the players take a quick moment for an aside. Tom Haughton, a British comedian, thanks his fellow player, Chaz Lawry, a Los Angeles entrepreneur, by saying: “You were the 1st person to show me that being open is key to forming relationships.”

    People get pretty deep on The Circle on Netflix. People have conversations about life defining moments, loss, trauma, family, and the values that matter most to them. The friendships that you make in The Circle determine how well you do in the game. The deeper your friendships are, the more likely you are to stay in the game.

    When academics open up about their research, they can only help more people. When you share your story, you invite people to engage deeper. You invite people to care.

    When you open up about yourself, and tell your friends and colleagues about yourself, it makes a big difference for your real life. This is because people will better know what you care about, how to help you, and how you can help others.

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    5. Your friends will stick up for you and go to bat to protect you.

    That loyalty brings us to tip number 5. Your friends will stick up for you. They’ll go to bat to protect you. The deeper your relationship is with your friend, the more likely they are to protect you with everything they can. Spoiler alert.

    On The Circle Netflix, contestants build alliances with each other to help their friends stay in the game. Sometimes, the game forces you to do something you might not otherwise. For instance on this season an O.G. player, Shubham Goel, AKA “Shooby,” who was a fan favorite from season 1, returned. Pretending to be a sexy young woman named Sasha, Shooby made the mistake of trying to start a “rebellion” of the newer players in The Circle.

    His reasoning was that the players on The Circle who arrived on day one, had more opportunity to build loyalty with each other, over the newer players. So, the new players should bad together to ensure their spot at the final table.

    Why did this backfire? When Shooby was first on The Circle, he was loved by all the players. He was so nice, open, and thoughtful, that people loved who he was. Even though he didn’t win his season of The Circle, Shooby is one of the most well-known personalities because of his authenticity. When Shooby asked to return to The Circle this season, the producers said yes, but he had to be a catfish. Not being able to be his authentic self hurt Shooby in the game. He didn’t have the social capital it takes, the loyalty needed for a rebellion.

    You see, other people in the Rebellion Chat had already built up loyalty with their other friends in The Circle. People they met before Shooby’s fake profile, “Sasha” entered the game. This meant that by the time Shooby approached them for the rebellion these Circle contestants were no longer interested in turning on their friends.

    Shooby thought that his Rebellion would create new loyalties based on shared goals to do everything it takes to win. But doing what would have worked best for these players in the game, joining the Rebellion of new players, didn’t happen because people felt loyal to their original alliances. Your friends will stick up for you and go to bat to protect you when given the opportunity.

    This is true in real life too. You may have seen on Twitter that one of my tweets at the end of 2022 went viral. Let me tell you, people had a lot of opinions. And they shared their opinions with me. Many of their feelings were negative. People didn’t like what I had to say.

    There’s a cute coffee mug from Social Media Tea that reads,” you can’t handle going viral, I promise.” That’s me. I couldn’t handle going viral. At least, I felt that way at the time. I was getting dozens of notifications every minute with people angry at me for speaking the truth. For sharing something that was important to me because of equity, which I value highly.

    Here’s the thing, I could handle going viral. I could handle it because of my friends. I got more messages of support from people who care about me, from friends, from people who read The Social Academic, and clients whose lives I’ve transformed. In 2 days, I got more messages of support than I’ve ever gotten in my life. Even from strangers who saw my viral tweet and felt empowered to ask for equity in pay for their speaking engagements for the 1st time. The outpouring of love and support made going viral bearable. And, people were open that they were reporting some of the disgusting, racist tweets people said to me. Friends told me that what I do matters. That I’m helping the world. I could handle going viral, because of them. The support of people you care about means so much more than the anger of people you don’t know. At least, that’s how it was for me.

    In the weeks following my viral tweet, I saw not one but five friends and former clients, people I truly admire, go viral in a negative way for something they shared. If this happens to you mute that conversation. Take care of yourself. And, ask your friends for help. People can only help if you open up to them.

    On The Circle Netflix, your friends want to stick up for you and help however they can. If you ask for help, they’ll be better aware and will help if they are able.

    For academics, making friends can help your career. For many of my featured interview guests here on The Social Academic, the people they’ve met through social media and having an online presence has quite literally been life changing.

    6. Seeing what you create is fun (even when it’s not very good) – Think “Nailed it!”

    There are fun games on The Circle. Some games are meant to help you learn more about your contestants, so you can make more informed decisions when ranking your fellow players. You see, the ranking determines who is an influencer that week. And it’s the influencers who decide who goes home.

    I love that on The Circle one of the activities they get to do is crafting! In past years, contestants  have decorated a cake and drawn portraits of each other. This year they got to design their own outfit on a mannequin. Their outfit was meant to express their personality. The judge for this design activity was Tan France from Queer Eye For The Straight Guy. And people had fun with it! During the judging the contestants had big smiles, thinking about the friends they’ve grown close to wearing some of the over-the-top outfits that fit their personalities to a T.

    What you share about yourself doesn’t have to be a text-only post on social media. When you add a photo or video of something that you’re up to, especially something you create, people get really engaged.

    People love seeing what you make, even if it’s not very good. You might have heard of another popular Netflix show called Nailed It! where contestants try and fail in incredibly hilarious ways to make impossible desert creations from Jacque Torres.

    Seeing what you create is fun, especially when it’s not very good. I want you to apply this thought to social media. Stop trying to get the perfect selfie. Your video is never going to be perfect. People want to see your messy desk, your haphazard office bookshelf, not a picture perfect ‘magazine’ shot of your space. They want to see your struggles and failures if you’re willing to share them. They’ll relate to any post that is authentically you.

    7. More people know about you / care about you than you might think.

    On this new season of The Circle Netflix, Shooby returned as a catfish. And after the rebellion, it was no surprise that Shooby was voted out of The Circle. The influencers saw through him and felt that he didn’t make a convincing woman teacher named Sasha. They thought he was a catfish. And they were right.

    When you’re eliminated from The Circle on Netflix, you get the opportunity to visit one other contestant in The Circle. You get to see the person behind the profile and have a candid conversation about the competition. Shooby thought hard about who he should visit before leaving The Circle. He chose to visit another player called Jennifer.

    I’m telling you about this episode because I thought it was really cute. Shooby expected Jennifer to be a middle-aged blonde woman. Much to his surprise, Jennifer turned out to be not one, but two players staying in the same apartment and sharing the Jennifer profile. Shooby discovered that the two players pretending to be Jennifer had been the first to be eliminated from this season of The Circle, on Day 1. They were subject of a double elimination, and given the opportunity from The Circle to come back as a catfish, named Jennifer. Their real names behind the Jennifer profile are Brett and Xanthi.

    You might know Brett Robinson if you’re a fan of the reality competition show, Big Brother. Earlier in this season of The Circle, Brett was talking with Xanthi about Shooby. He said, “Shooby can’t possibly be as nice as he seems in real life.”

    If you haven’t watched Season 1 of The Circle, Shooby comes across as the sweetest person. He doesn’t like social media. If you look at his Instagram profile, he shares low resolution selfies and photos of his family. Even though he came in last in the rankings on Day 1, he made it to the end of the game being himself. So this season when Brett said, “Shooby can’t possibly be as nice as he seems,” it was because Shooby seemed SO NICE.  Maybe even too nice. Like it was maybe too good to be true?

    Well, they came face to face when Shooby chose to visit Jennifer before his exit from season 5 of The Circle. It was an interaction full of excitement and open admiration. Brett and Xanthi got super excited to see a player they were fans of. They enthusiastically shared their own journey in The Circle with Shooby.

    Tip number 7 is that more people know about you and care about you than you think. When Shooby entered the apartment to meet Jennifer, he recognized the man standing in front of him and said, “Brett! I’m a fan.”

    Brett’s face when he realized Shooby knew who he was – it was adorable! The recognition and admiration was real between the two. And when Shooby finally made his departure from The Circle, Brett jumped up and down and said, “He knew who I was! Shooby knew who I was, did you see that?” Brett and Shooby were reality stars on separate shows. And, they were fans of each other without knowing it.

    More people know who you are than you might think. More people care about you, and your research, and what you share on social media than you know.

    Don’t hesitate to reach out to the people you admire most. Tell them why you care about them. Tell them how they touched your life. Nothing bad can come from telling someone they matter to you.

    One of my clients, an amazing professor, was catching up with me on Zoom. He said he’d just come home from an academic conference and more than one person introduced themselves to him. And they had read his bio, explored his website, and even read his research. He was literally recruited for a job at the conference because someone was able to learn about him and his research. They were excited to meet him. Your online presence invites more people to know about you, and to care about your research.

    Wrap up

    I could talk about The Circle all day. It was hard to narrow my list down to just 7 tips to share with you. I’m going to run through the full list for of tips for you now:

    1. People don’t know anything about you when they come across your profile for the 1st time. Have photos on your profile that show your personality.
    2. Remember things about the people you talk with to help you have deeper conversations.
    3. People can tell when you’re not being yourself online.
    4. Nothing builds loyalty and friendship like opening up about yourself.
    5. Your friends will stick up for you and go to bat to protect you.
    6. Seeing what you create is fun (even when it’s not very good) – Think “Nailed it!”
    7. More people know about you / care about you than you might think.

    The conversations you have online build real relationships with real people, people that can impact your life. People that can help you, people who you can help.  The Circle is just a reality show on Netflix, but it can teach us so many things about creating deeper relationships on social media. And, in real life.

    I hope that you watch an episode of The Circle. Or, binge watch the whole series! If you do, let me know. Maybe you’re a super fan like me! If you’ve watched The Circle before, but you didn’t pay close attention, go back and watch an episode to see what people say about the posts they read. I love seeing their reactions to what they see in the Circle Chat, and hearing what they think about what they’ll say in the chat, before they say it. What I noticed each season is that you can’t control what other people think about what you say. You can control what you say, when you say it, and how open you are with what you share.

    I hope you love The Circle as much as me. Thanks for listening to this episode. If you’re ready to take control of your social media life, I would love to talk with you. My online presence services for professors are here to help you make greater impact with your research and teaching in efficient ways that fit into your busy life. I want you to feel confident when talking about yourself online. I want you to feel your authentic self is enough, that you are who people want to see.

    We can work together one-on-one to build you the digital footprint you deserve. 2024 is your year for more people to know your name. For more people to know how they can connect and engage with you and your research in authentic ways. My name is Jennifer van Alstyne, and I’m here to help you. Let’s find a time to meet virtually on Zoom. I can’t wait to talk with you about your online presence.

    I have so many amazing Ideas to share with you on The Social Academic podcast this year. So, please subscribe to the podcast, blog, or YouTube channel. If what I’m sharing resonates with you, please share it with a friend. And do reach out to me! I would love to hear from you. You can find me on social media @HigherEdPR.

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