Category: trust

  • Resilient learning begins with Zero Trust and cyber preparedness

    Resilient learning begins with Zero Trust and cyber preparedness

    Key points:

    The U.K.’s Information Commissioner’s Office (ICO) recently warned of a surge in cyberattacks from “insider threats”–student hackers motivated by dares and challenges–leading to breaches across schools. While this trend is unfolding overseas, it underscores a risk that is just as real for the U.S. education sector. Every day, teachers and students here in the U.S. access enormous volumes of sensitive information, creating opportunities for both mistakes and deliberate misuse. These vulnerabilities are further amplified by resource constraints and the growing sophistication of cyberattacks.

    When schools fall victim to a cyberattack, the disruption extends far beyond academics. Students may also lose access to meals, safe spaces, and support services that families depend on every day. Cyberattacks are no longer isolated IT problems–they are operational risks that threaten entire communities.

    In today’s post-breach world, the challenge is not whether an attack will occur, but when. The risks are real. According to a recent study, desktops and laptops remain the most compromised devices (50 percent), with phishing and Remote Desktop Protocol (RDP) cited as top entry points for ransomware. Once inside, most attacks spread laterally across networks to infect other devices. In over half of these cases (52 percent), attackers exploited unpatched systems to move laterally and escalate system privileges.

    That reality demands moving beyond traditional perimeter defenses to strategies that contain and minimize damage once a breach occurs. With the school year underway, districts must adopt strategies that proactively manage risk and minimize disruption. This starts with an “assume breach” mindset–accepting that prevention alone is not enough. From there, applying Zero Trust principles, clearly defining the ‘protect surface’ (i.e. identifying what needs protection), and reinforcing strong cyber hygiene become essential next steps. Together, these strategies create layered resilience, ensuring that even if attackers gain entry, their ability to move laterally and cause widespread harm is significantly reduced.

    Assume breach: Shifting from prevention to resilience

    Even in districts with limited staff and funding, schools can take important steps toward stronger security. The first step is adopting an assume breach mindset, which shifts the focus from preventing every attack to ensuring resilience when one occurs. This approach acknowledges that attackers may already have access to parts of the network and reframes the question from “How do we keep them out?” to “How do we contain them once they are in?” or “How do we minimize the damage once they are in?”

    An assume breach mindset emphasizes strengthening internal defenses so that breaches don’t become cyber disasters. It prioritizes safeguarding sensitive data, detecting anomalies quickly, and enabling rapid responses that keep classrooms open even during an active incident.

    Zero Trust and seatbelts: Both bracing for the worst

    Zero Trust builds directly on the assume breach mindset with its guiding principle of “never trust, always verify.” Unlike traditional security models that rely on perimeter defenses, Zero Trust continuously verifies every user, device, and connection, whether internal or external.

    Schools often function as open transit hubs, offering broad internet access to students and staff. In these environments, once malware finds its way in, it can spread quickly if unchecked. Perimeter-only defenses leave too many blind spots and do little to stop insider threats. Zero Trust closes those gaps by treating every request as potentially hostile and requiring ongoing verification at every step.

    A fundamental truth of Zero Trust is that cyberattacks will happen. That means building controls that don’t just alert us but act–before and during a network intrusion. The critical step is containment: limiting damage the moment a breach is successful.  

    Assume breach accepts that a breach will happen, and Zero Trust ensures it doesn’t become a disaster that shuts down operations. Like seatbelts in a car–prevention matters. Strong brakes are essential, but seatbelts and airbags minimize the harm when prevention fails. Zero Trust works the same way, containing threats and limiting damage so that even if an attacker gets in, they can’t turn an incident into a full-scale disaster.

    Zero Trust does not require an overnight overhaul. Schools can start by defining their protect surface – the vital data, systems, and operations that matter most. This typically includes Social Security numbers, financial data, and administrative services that keep classrooms functioning. By securing this protect surface first, districts reduce the complexity of Zero Trust implementation, allowing them to focus their limited resources on where they are needed most.

    With this approach, Zero Trust policies can be layered gradually across systems, making adoption realistic for districts of any size. Instead of treating it as a massive, one-time overhaul, IT leaders can approach Zero Trust as an ongoing journey–a process of steadily improving security and resilience over time. By tightening access controls, verifying every connection, and isolating threats early, schools can contain incidents before they escalate, all without rebuilding their entire network in one sweep.  

    Cyber awareness starts in the classroom

    Technology alone isn’t enough. Because some insider threats stem from student curiosity or misuse, cyber awareness must start in classrooms. Integrating security education into the learning environment ensures students and staff understand their role in protecting sensitive information. Training should cover phishing awareness, strong password practices, the use of multifactor authentication (MFA), and the importance of keeping systems patched.

    Building cyber awareness does not require costly programs. Short, recurring training sessions for students and staff keep security top of mind and help build a culture of vigilance that reduces both accidental and intentional insider threats.

    Breaches are inevitable, but disasters are optional

    Breaches are inevitable. Disasters are not. The difference lies in preparation. For resource-strapped districts, stronger cybersecurity doesn’t require sweeping overhauls. It requires a shift in mindset:

    • Assume breach
    • Define the protect surface
    • Implement Zero Trust in phases
    • Instill cyber hygiene

    When schools take this approach, cyberattacks become manageable incidents. Classrooms remain open, students continue learning, and communities continue receiving the vital support schools provide – even in the face of disruption. Like seatbelts in a car, these measures won’t prevent every crash – but they ensure schools can continue to function even when prevention fails.

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  • Transparency and truth in communications

    Transparency and truth in communications

    Key points:

    Dear Superintendent,

    Your job now requires a new level of transparency that you are reluctant to provide. This media crisis will burn for several more days if we sit silent. We are in a true leadership moment and I need you to listen to your communications expert. I can make your job easier and more successful.

    Signed,

    Your Communications Director

    As superintendents come under more political fire and frequent negative news stories about their school districts circulate, it is easy to see where the instinct to not comment and just focus on the work might kick in. However, the path forward requires a new level of transparency and truth-telling in communications. In fact, the work requires you to get out in front so that your teachers and staff can focus on their work.

    I recently spoke with a school district facing multiple PR crises. The superintendent was reluctant to address the issues publicly, preferring one-on-one meetings with parents over engaging with the media or holding town hall-style parent meetings. But when serious allegations of employee misconduct and the resulting community concerns arise, it’s crucial for superintendents to step forward and take control of the narrative.

    While the details of ongoing human resources or police investigations cannot be discussed, it’s vital to inform the community about actions being taken to prevent future incidents, the safeguards being implemented, and your unwavering commitment to student and staff safety. All of that is far more reassuring than the media reporting, “The district was not available for comment,” “The district cannot comment due to an ongoing investigation,” or even worse, the dreaded, “The school district said it has no comment.”

    Building trust with proactive communication

    A district statement or email doesn’t carry the same weight as a media interview or an in-house video message sent directly to community members. True leadership means standing up and accepting the difficult interviews, answering the tough questions, and conveying with authentic emotion that these incidents are unacceptable. What a community needs to hear is the “why” behind a decision so that trust is built, even if that decision is to hold back on key information. A lack of public statement can be perceived as indifference or a leadership void, which can quickly threaten a superintendent’s career.

    Superintendents should always engage with the media during true leadership moments, such as district-wide safety issues, school board meetings, or when the public needs reassurance. “Who Speaks For Your Brand?” looks at a survey of 1,600 school staff who resoundingly stated that the superintendent is the primary person responsible for promoting and defending a school district’s brand. A majority of the superintendents surveyed agreed as well. Promoting and defending the district’s brand includes the negative–but also the positive–opportunities like the first day of school, graduation, school and district grade releases, and district awards.

    However, not every media request requires the superintendent’s direct involvement. If it doesn’t rise to the severity level worthy of the superintendent’s office, an interview with a department head or communications chief is a better option. The superintendent interview is reserved for the stories we decide require it, not just because a reporter asks for it.  Reporters ask for you far more than your communications chief ever tells you.

    It is essential to communicate directly and regularly with parents through video and email using your district’s mass communication tools. You control the message you want to deliver, and you don’t have to rely on the media getting it right.  This is an amazing opportunity to humanize the office.  Infuse your video scripts with more personality and emotion to connect on a personal level with your community. It is far harder to attack the person than the office. Proactive communications help build trust for when you need it later.

    I have had superintendents tell me that they prefer to make their comments at school board meetings. School board meeting comments are often insufficient, as analytics often indicate low viewership for school board meeting live streams or recordings.  In my experience, a message sent to parents through district alert channels far outperforms the YouTube views of school board meetings.

    Humanizing the superintendent’s role

    Superintendents should maintain a consistent communications presence via social media, newsletters, the website, and so on to demonstrate their engagement within schools. Short videos featuring interactions with staff and students create powerful engagement opportunities. Develop content to create touch points that celebrate the contributions of nurses, teachers, and bus drivers, especially on their national days of recognition. These proactive moments of engagement show the community that positive moments happen hourly, daily, and weekly within your schools.

    If you are not comfortable posting your own content, have your communications team ghostwrite posts for you. You never want a community member asking, “What does the superintendent do all day? We never see them.” If you are posting content from all of the school visits and community meetings you attend, that accusation can never be made again. You now have social proof of your engagement efforts and evidence for your annual contract review.

    Effective communication is a superintendent’s superpower. Those who can connect authentically and show their personality can truly shine. Many superintendents mistakenly believe that hard work alone will speak for itself, but in today’s politically charged landscape, a certain amount of “campaigning” is necessary while in office. We all know the job of the superintendent has never been harder, tenure has never been shorter, and the chance of being fired is higher than ever.

    Embrace the opportunity to engage and showcase the great things happening in your district. It’s worth promoting positive and proactive communications so that you’re a seasoned pro when the challenging moments come. There might just be less of them if you get ahead.

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  • How consistent communication transformed our school culture

    How consistent communication transformed our school culture

    Key points:

    When I became principal of Grant Elementary a decade ago, I stepped into a school community that needed to come together. Family involvement was low, staff morale was uneven, and trust between school and home had to be rebuilt from the ground up.

    Early on, I realized the path forward couldn’t start and end in the classroom. We needed to look outward to families. Our goal wasn’t just to inform them. We needed to engage them consistently, with care and transparency.

    That meant changing how we communicated.

    A shift toward authentic partnership

    We made a schoolwide commitment to open up communication. That included using a digital platform to help our team connect with families more frequently, clearly, and consistently.

    With our platform, we could share classroom moments, highlight student growth, reinforce positive behavior, and build relationships, not just exchange information. Importantly, it also supported two-way communication, which was key to creating real partnership.

    The impact was visible right away. Families felt more connected. Teachers felt more supported. And students were proud to share their progress in ways that resonated beyond school walls.

    That foundation has become central to how we approach culture-building today.

    5 ways better communication deepened engagement

    A decade later, we’ve learned a lot about what it takes to build a strong school-home connection. Here are five strategies we’ve used to increase trust and engagement with our families:

    1. Strengthen student-teacher relationships
    Real communication depends on a two-way dialogue, not one-way blasts. It’s about building relationships. During the pandemic, for example, students submitted photos of artwork, short reflections, or voice notes through the platform we use. Even in isolation, they could stay connected to teachers and classmates and feel seen. That continuity gave them a sense of belonging when they needed it most.

    2. Reinforce positive behavior in real time
    Our school uses a digital point system tied to schoolwide expectations. Students can earn points and use them at our “Dojo Store,” a reward system named by our students themselves. From spirit week participation to classroom challenges, this approach helps students stay motivated while reinforcing a culture of positivity and pride.

    3. Build trust through direct, personal updates
    Many of our families speak different home languages or come from diverse cultural backgrounds, so building trust is something we focus on every day. One of the most impactful ways we’ve done that is by using ClassDojo, which is both direct and secure, while feeling personal–not formal or distant. When families receive messages in a language they understand, and know they’re coming straight from our school team, it helps them feel connected, informed, and valued.

    4. Share classroom stories, not just grades
    One of the most powerful changes we made was giving families a window into classroom life. Teachers regularly post photos, lesson highlights, and messages recognizing growth, not just achievement. Kids go home excited to show what was shared. And even those parents who can’t attend in-person events still feel part of the learning experience.

    5. Keep communication simple and accessible
    Ease of use matters. Even staff members hesitant about technology embraced our system once they saw how it strengthened connections. It became part of our school’s rhythm, like a digital bulletin board, messaging app, and family newsletter all in one. And because everything lives in one place, families aren’t scrambling to find information.

    What we gained

    This shift didn’t require an overhaul. We didn’t start from scratch or invest in a complex system. We just chose one easy-to-use platform families already loved, committed to using it consistently, and focused on relationships first.

    Today, that platform is still part of our daily practice. But the tool was never the end goal–we were trying to build connections.

    What we’ve gained is a more unified school community. We’ve seen more proactive family involvement, stronger student ownership, and a deeper sense of belonging across our campus.

    Families are informed. Teachers are supported. Students are celebrated.

    Looking ahead

    As we continue to evolve, we’ve learned that consistent, authentic communication isn’t a “nice to have.” It’s a foundational part of any school culture built on trust.

    If you’re leading a school or district and looking to increase family engagement, my biggest advice is this: Pick an accessible platform families are already familiar with and enjoy using. Use it consistently. And let families in–not just when it’s required, but when it matters.

    That’s where trust begins.

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