Category: Women in Academia

Are you thinking about starting a podcast? I invited Dr. Anna Clemens to share her podcasting journey. We talk about how social media and online presence has changed for researchers in 2025. And, how storytelling can help people connect with your research in meaningful ways.

Dr. Anna Clemens is an academic writing coach who specializes in scientific research papers. She runs the Researchers’ Writing Academy, an online course where she helps researchers to get published in high-ranking journals without lacking structure in the writing process.

Before we get started, Join Anna for a 3-day Online Writing Retreat 16-18 July 2025 and make significant progress on your summer writing project in just a few days. Get your ticket now before registration ends on 10 July! 🚀

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Meet Anna

Jennifer van Alstyne: Hi everyone, this is Jennifer Van Alstyne. Welcome to the Social Academic Podcast. I’m here with Dr. Anna Clemens of the Researchers’ Writing Academy. Anna, I’m so happy to have you here today. First, because you’re my friend and we’ve been trying to do this for multiple years now. I’m so happy! And second because I want to share the program that you’ve created for scientists to help them write better. It’s actually something I’ve recommended to clients of mine, something clients of mine have participated in. So I wanted to share you with everyone who listens to the podcast. Would you please introduce yourself?

Dr. Anna Clemens: Yeah, of course. Thank you so much for having me. And I’m super excited. And it’s been such a joy having some of your clients in the program.

I run a program called the Researchers’ Writing Academy, where we help researchers, well, kind of develop a really structured writing process so they can get published in the journals they want to get published in. We kind of look a bit more toward top-tier journals, high-impact journals. But honestly, what we teach kind of helps you wherever you want to go.

I have a background in chemistry. So my PhD’s in chemistry and I transitioned into writing after that. So it’s a really fun way to be able to combine kind of my scientific knowledge with writing and helping folks to get published and make that all really time efficient.

Jennifer: Gosh, that’s amazing. I think that I did not have a lot of writing support when I was in grad school. And I really felt like even though I’m an excellent writer, like I’m a creative writer, like that’s what I went to school for. 

Anna: You write poetry. 

Jennifer: I write poetry and I think I’m a good academic writer, but I feel like I had to teach myself all of that. And it was a lot of correction after something was already submitted in order to bring it closer to what was actually publishable. 

Anna: Right.

Jennifer: I lost so much time by not knowing things. So I love that you created a program to support people who maybe aren’t getting the training that they need to publish in those high impact journals.

Anna: Yeah, because that’s so common. Like, honestly, who gets good academic writing training? That’s really almost nobody.

I often see even people who do go on, do some kind of course of their university if they offer some kind of course. They’re often not really so focused on the things that I’m teaching, which is like a lot of storytelling and a lot like being efficient with your writing, like kind of the step by step. You kind of often know just like academic English, how do I sound good? And I think honestly, this is less important than knowing how to really tell a story in your paper and having that story be consistent and not losing time by all the like edits and rewrites, etc., that are so frustrating to do.

Storytelling for Researchers and Scientists

Jennifer: Hmm, you brought up storytelling. That’s really insightful.

As a creative writer, story is so important to the words that we create and how people can connect with them. Why is storytelling important for researchers?

Anna: Well, I think it’s because we’re all humans, right? So we just as humans, really need storytelling to be able to access information in the best way and to connect to that information and to kind of put it into the kind of frameworks that we have already in our minds.

This is what a lot of researchers really overestimate is like, your research is so incredibly specific, right? It’s so much, like that thing to you, it’s all like when you’re doing it, you’re like, of course you know every detail about it. And you just forget how little other people know. It’s even if they’re in the same field because we always think, “Oh, no, everyone knows what I know.” Also a bit this feeling of like, not quite realizing like, it’s also called like the experts curse I think, when you are an expert in something, and you don’t realize how little other people know. And you kind of undervalue what you know.

So anyway, if you really want your papers to be read, if you want to get published, you need to be able to, to make it accessible to like the journal editor, right? The peer reviewers, but also the readers later, they need to be able to understand the data in a way that makes sense to them. And I think that’s where storytelling comes in. Also, it really helps with structuring the writing process. Like honestly, if you think about storytelling first, the really nice side effect is your writing process will be a lot easier because you don’t have to go back and edit quite so many times.

Jennifer: Oh, that’s fascinating. So not only does it improve how the research is being communicated It improves the process of writing it too.

Anna: I think so. Yeah, because when you’re clear on the story, everything is clear in your head from the start. And you don’t need to kind of . . . I mean, when you write a paper for the first time, or even people who’ve written a few papers, they still sometimes start writing with the introduction. And it’s such a waste of time. Like they just start at the start, right? And then they end up like deleting all those paragraphs and all those words after when they actually have written so much that they then after a while understand the story that they want to tell. And instead, what I’m suggesting is like, define the story first. And I like guide people through how to do that.

Because I think the problem is you don’t really know how to do it when you don’t have like a framework for it. You have kind of the framework there from the start. So you know what the story is and you don’t have to kind of figure out the story while you’re writing. Instead, you know what the story is and the way I’m teaching it, I’m like giving people prompts so that it’s really easy to define the story because also story is really elusive, I think. Or we use it in this elusive way often when we like we kind of use it as like a throwaway term. Oh, yeah, you you should tell a story in your paper. And you go like, “Yeah, I guess. But what does that mean?” I’m trying to like give a definition for that. So that is like really clear. Okay?

Jennifer: I appreciate that. I think so many people aren’t sure what it means. And even if they think they know what it means, they don’t necessarily know how it applies to their scientific writing. So that’s really interesting.

Researchers’ Writing Academy

Jennifer: I want to talk about podcasts, but actually, since we’re already talking about program stuff right now, I’m curious about the format of your program because people who are listening to this may not be familiar with your work. And I want to make sure that they get to hear about all the cool things that they get if they join.

Anna: Yeah, the Researchers’ Writing Academy is very comprehensive. 

Jennifer: Yeah, in a good way. 

Anna: It’s almost hard to tell people about it because there’s so much in there. So, what people get is like, there’s an online course, we call it the journal publication formula, that’s like the step-by-step system, walks you through online lessons that you can watch, super short digestible lessons that walk you through step-by-step. So you can just write your paper alongside the lessons.

And then because we noticed that you really may want some help actually writing in your day to day work, right? Because we’re also incredibly busy. And then it’s just helpful to have some kind of accountability, some community, and that’s what we offer as well. So we do a lot of things around accountability and we have like, cowriting sessions, for example, where we meet, we have six now, six per week across time zones. 

Jennifer: Wow, that’s amazing! So if you’re anywhere in the world, there’s a chance that one of those six times during the day will work for you. Oh my gosh, that’s so cool.

Anna: Yeah. I mean, they should work. I mean for Europe and the US, most of them will work. Or not, but it depends where in the US you are, etc. But even like a few in Australia, there’s at least one per week that will work for you depending on how long you want to stay up. Some people do, we have one client who comes, he likes to do writing after his kids are in bed. So he loves nine to 10pm, you know, like, yeah. So yeah, there’s a lot. And we do like, writing retreats every now and again, and writing sprints. So we like offer a lot of support around that. And we have like a really lovely community that are so supportive. Actually, I just talked to one member today, and she just got promoted to full professor. 

Jennifer: Exciting

Anna: And she was like, “I couldn’t have done it without this community.” This was so like, valuable, not only getting the feedback on her article, but also, just knowing that like, there’s the support. And that’s really, I mean, that’s so lovely for me to hear, because this is honestly what I dreamed of. This is what I wanted to build. And it’s really nice knowing that people do, you know, really, not only reach career goals, but have a supportive community because academia can be a little toxic.

Jennifer: Yeah, yeah, there’s so many reports that have come out and said, mental health struggles, toxicity, it’s consistent. Yeah. 

Anna: And honestly, writing plays a big part in that, because like, kind of the way we are normally not talking about writing. I think writing like, it’s, you sometimes see like, more seasoned academics. They sometimes are really good at writing and then act as if they have it all figured out, but not share their process. So you as like a novice writer think, “Shit, I should have figured it out. Like, why do I not know how this works?” 

Jennifer: This is easy for them. 

Anna: Yeah, exactly. The other day, someone said to me, “Yeah, I know this professor and he just writes his paper while I’m talking to him at a conference.” And I’m like, “Oh, okay, this is an interesting process.” 

Jennifer: Wow. Like, it’s so clear in his brain that he can focus on that and a conversation at the same time. Fascinating. 

Anna: Fascinating. And honestly, you don’t have to do that. But she kind of thought like, “This is who I have to be. This is how I have to do it.” That creates so much pressure. And yeah, writing just hits like, emotionally, it’s really hard, right? When we feel like we are procrastinating, when we have really low confidence in our writing and just feel really disappointed in ourselves because we’re like overly perfectionistic, can’t send stuff off, keep like, you know, refining sentences. It’s just really, really hard.

This is really why a community is so beautiful when we can all just open up about how hard it is and also give each other tips. Like, I just love when people, you know, share also what’s working for them. And like, down to little techniques. Like the other day, someone was sharing in the community about how they started having like their Friday afternoons as like a margin in their calendar. So, if they didn’t get, you know, to all the things they had done, if there was any derailing event, they still had like time on a Friday. A little hack like that, right?

That just like makes you more productive, makes you just honestly feel better about your work. Because we’re really tough on ourselves often. Like we’re really harsh and just, you know, having like a community that has this kind of spirit of being kind to yourself and working with your brain and not against it. Yeah, that’s really, really . . . that’s a really lovely place. Really supportive.

Jennifer: That sounds amazing. I’m curious about who should join your program because it sounds like it’s so supportive. It sounds like there’s community and accountability and training. So, I love all of that, but there’s probably some people who the program’s not right for. So, like, maybe who shouldn’t join and who should definitely join? 

Anna: Yeah, that’s a good question. I mean, it is in terms of like career stage, it’s pretty open from PhD student up to professor. And we have all of those kind of career stages in the program. The biggest group is assistant professors, just so you know, like who you can expect to be in the program. And also the PhD students who are in there are often older. It’s really interesting. They’re often like second kind of career type students who maybe have, you know, chosen that path a little later in life. Just a little side note. It’s kind of interesting.

Jennifer: I think that makes so much sense because if I’m going back for like a PhD later on, I’m like, “I’m going to get all the support that I can to make the most of this time.” And joining a program like yours would make so much sense to me.

Anna: Yeah, they’re probably also busier most of the time because their parents or other stuff going on in their lives already. 

Jennifer: Yeah, that’s what makes it easier to have time for like the life and the people that you care about because you already have these processes in place. 

Anna: Yeah, yeah. So as to who shouldn’t join or who this wouldn’t be a good fit for, we don’t actually serve researchers in the humanities. So there’s this really science-based, social sciences included. And you know, physical sciences, life science, earth science, all the sciences we are super happy to have inside the program just because the general publication formula is super focused on just that type of research and really honestly quite focused on like original research papers, even though we have members who write review papers using it because honestly, the process isn’t very different. But we are like, just the examples, everything is from like original research papers. So just FYI.

Otherwise, I would say like we’re really super supportive and we don’t have like a lot of this like hustle culture, you know. This is all about, we don’t believe in like, having to wake up at 4am to have your whole three hour morning routine, including writing done, because a lot of us like have kids or have other kinds of commitments. So there is a lot of like kind of understanding that, you know, all of this has to work for real life. And not just for, I don’t know, people who have, yeah, men I guess who have a lot of support in the background traditionally, right? This is how research has been done. And yeah, even though we do have really lovely men in the program as well. So it’s not just women, but I guess this is kind of the approach that, yeah, we have in the community, in the academy.

Jennifer: I love that. So not hustle culture. More let’s learn these processes and have accountability together so that we can move towards this goal of publishing with kindness. 

Anna: Yeah. It’s so funny, like this being kind. I mean, we often say like, “Be kind to yourself,” because sometimes we don’t achieve the goals we set, often we don’t achieve the goals we set ourselves, right? And what I always say is it’s a data point. Like, this was a really good data point this week, because just reflect on what happened. Oh, did your child get sick? Oh, there you go. So maybe you now need to have a process, what happens if my child gets sick? Because then, you can’t plan that, right? So you have to have, or it’s good to have in your kind of system, in your writing system, in your writing practice, that you account for that. Some kind of strategy, what you do when that happens. Or like, this took me a lot longer to complete, like, I thought I would get my introduction section done this week, but actually, I didn’t. Well, really good data point. Actually, maybe it takes you longer.

Look at how where you spend the time doing this section. This is really good to know for next time. Actually, maybe schedule one or two days more for this. So that’s kind of like the approach, the vibe that like is in there. So it’s not so, it’s not harsh.

Jennifer: Yeah, I like that vibe. That’s my kind of vibe. 

Anna: Mine too. Yeah, mine too. And it really crystallized for me because I once was in a business coaching program where the vibe was really different. You probably remember me talking about this because I did tell you at the time, and it was so awful for me. And I really. . .  but until then, it was really a bummer because I spent a lot of money on it.

Jennifer: And you’re like, “My community needs kindness and support for each other. 

Anna: This was my big learning. Apparently, I needed to spend a lot of money to really have this like so, so clear that this is not for me. Like the bro-y culture is not for me. I need the kindness. Because otherwise, it doesn’t work. I don’t work like that if someone tells me I have to, I don’t know, have all these non-negotiables everyday.

Jennifer: Yeah, like change who you are.

Anna: Yeah, like you just have to do it. Like it’s just about the discipline. You know, I don’t think that works. I honestly don’t think it works in the long term. Like maybe you can force yourself for like a few months or years and then you’re burning out or something. Like, I just don’t see how this is a sensible approach.

Jennifer: No. And I remember at the time you mentioned that you felt burned out. Like you were being affected by the culture that you were experiencing. So creating a warm culture for people inside your program, the Researchers’ Writing Academy is wonderful. Everyone gets to benefit from your research.

Anna: Right? Yea!

Anna’s podcasting journey

Jennifer: So I want to chat a little bit about online presence because I mean, we met online, we mostly communicate online, but also like you have taken some actions this year in particular to have a stronger online presence through a new avenue, which is podcasting. I’m curious because when I started my podcast, it was like not very intentional. It was like, “Oh, I just better record this thing and like, it’s going to make it like a little more accessible than if it was just in writing.” And the podcast kind of evolved into a regular series after I had already decided to start it. Whereas you came in more with a plan, you had purpose, you had drive to do more episodes than I could imagine. And so what was it like to kind of get that spark of an idea that like, I want a podcast?

Because honestly, I have such a weird relationship to social media, myself. It does like cognitively do something to my brain that isn’t always good, you know. Like hanging out there too much or getting sucked in, especially back on Twitter, now on Bluesky it’s a little bit like that too. There’s sometimes a lot of negativity. And I feel like people are too harsh, coming back to the being too harsh. I just can’t take it. Like, it’s not for me, but also just the fact that there’s just a lot going on there.

I wanted to be available to people somewhere else. And a podcast and I did actually simultaneously, like launch my podcast on YouTube as well. So it’s like a video podcast. That just made sense to me. Like, that just felt really aligned with what I like to consume, what I think my ideal clients like to consume. And where I also felt like I can like express myself, I guess, in a really good way. I mean, I do love writing, I do actually have a blog too. But it’s almost like when you have a blog, unless you’re like really, really good at SEO, which is a little hard in my niche, to be honest. Like nobody reads it, right? Unless you like amplify it through social media.

Jennifer: Actively sharing it. It’s its own marketing.

Anna: Yeah, yeah. So it’s still like social media connected. And I kind of wanted to have another avenue. Anyway, yeah. Talking also, I also like talking. So podcast made sense.

Jennifer: That’s amazing. When I started my podcast, it was kind of just like, you know, going on zoom and hitting record. What is your process like? Are there other people involved? What is the kind of behind the scenes for your podcast?

Anna: Yes, I have solo episodes. And I also have episodes with former clients or current clients actually, like members of the research as writing academy or alumni. And I also had one with one of my team members, our kind of client experience manager, Yvonne, where we talked about community. And I also had you on, right, as a guest expert. I think you’re the only guest expert actually we’ve had so far. 

Jennifer: I feel so special. That’s amazing.

Anna: So yeah. The process for interviews, I would think of questions ahead of time. And we, for example, then chatted about the questions. This is also what I did with Yvonne. Just have a quick chat. I think both times it was written, like through Slack, just like, “Hey, does this make sense? Where do we want to go with this? Okay, maybe this should be a different discussion. Let’s focus on that.” And similar, actually, with the clients I interviewed. I would just send them a list of questions and be like,” Hey, you don’t need to prepare anything, but if you want to do” and then basically hop on and have a conversation and it’d be quite natural. And like this one where, you know, you don’t necessarily have to follow a script, you just go where it takes you.

For my solo episodes, it’s a little bit different where I do write an outline. And honestly, like, what surprised me was this took a lot of time. Even when I knew what I wanted to say, and maybe this is me being too perfect, too much of a perfectionist, because I would go back. So I’d write the outline, I would go back the next day or the day after I read it again and have more ideas. I’d be like, “No, no, this should be like this.” So, it took me a lot of time. But then also, I think the outlines got better and better and better. And then I was really, you know, proud of the episodes. I was like, “Yeah, I really expressed this, I think, in a good way.” Because what I did afterwards then is I took this transcript from that episode and turned those into a blog post. 

Then with the blog post, I’m like, “Yeah, they’re really meaty. There’s so much in there.” Like, there’s so much longer than my other blog posts that were just blog posts without podcast episodes. So that was really interesting to me. Just like, you know, understanding I guess a little bit more about the process of writing or synthesizing ideas and concepts.  And yeah, after the outline, I would record on my own, I would record the episodes with that outline like in front of me. So kind of a bullet point outline.

Jennifer: It sounds like your brain really likes the outlining process. And when you come back the second time, you have ideas to flush it out and tell the story even better. That’s really cool.

Anna: Yeah, it was honestly really fun writing those outlines. Because recording sometimes, especially in the beginning, was a little more stressful than I expected. It was shockingly stressful because I’m on video a lot. I thought it would be rather easy to record cause of my experience. And I think it would have been pretty easy if I just had done audio, but because I was also doing video, it felt a lot harder because it’s really hard to read an outline and look in the camera at the same time. 

Jennifer: Oh yeah. 

Anna: Like really, really hard. And I also couldn’t spend even more time like rehearsing the outline to the point where I didn’t need to look at it anymore. Like I didn’t feel like that made sense. And I was really struggling with that. And I was just like, being a little unhappy about it. Because when I talk, like when I’m like, I’m on a lot of calls, you know, inside the Academy, for example, or like interviews like this. And I find, for me it’s quite natural already to look at the camera. Like, I look at the camera a lot. But when I have an outline, you know, it’s like you do look at it. It was so hard. And actually, you helped me a lot with that.

Yeah, because I was sharing this, that I was really unhappy with my recordings because of, I wasn’t looking at the camera. And you said, “Well, look, so many people aren’t even recording video for that exact reason. And you’re putting something out that is less perfect than you hope will still be so useful to the people, to people watching it. Honestly, that doesn’t matter.” And then I was like, “Yeah, this is like perfectionism.” It was all right. I just wanted to have it perfect. And I had a different standard for myself. But I didn’t need to be there. Like I was just not there. And that was totally fine. It didn’t need to be quite as polished as I thought maybe it should be.

Jennifer: Yeah, and I think that we don’t give ourselves enough grace for like our first things, right? Like the first episodes, like the first launch of something new. Like, we want it to be really great because it’s new and because it represents us. But sometimes like, we’re just not there in terms of our own practice or our own skills, like something may need to build or improve for us to get to where we dream about being. And that’s okay. I really didn’t think, I didn’t have those negative feelings when I started my podcast, but so many of my clients and so many of the people that I’ve met along the way have talked about the first maybe five or six episodes being just such a struggle.

Looking at themselves on video, listening to themselves speak, doing the editing themselves. It brought up all of those feelings about like watching themselves and what it would be like for other people to watch them. But the truth is that like you are watching yourself and doing all of those things more than anyone else is. Like, if someone else is watching it, they may not even listen to or watch the entire thing. And if they are, maybe they’re doing something else, like cleaning up their room. You know, if it’s a podcast, it’s not something that people will always sit there and like stare at your face and look at everything you did that was wrong. That’s what we’re doing.

Anna: Yeah, yeah. Yeah. You’re so right. 

Jennifer: For me, this year I have Sir Nic who does all of this kind of sound editing for me and he’s here in the virtual studio with us making sound levels all good. And then my husband Matthew does the video editing. So I don’t have to look at myself anymore or listen to myself. And it is so nice! It’s, oh my goodness, it’s such a relief for me to have those things off my plate. Do you have support on your team for podcast things or is it just the people who are working on, you know, the different kind of accountability coaching and things that are in the program?

Anna: Yeah, I did have support. So I outsource the editing, video and audio editing. 

Jennifer: Love that. 

Anna: I couldn’t have done it myself, honestly, like not so much. I mean, it takes a lot of time. I think people often underestimate just how much time this takes. And especially if you want the audio to be kind of good, you do want someone, an audio engineer I think. This was important to me to have like a decent microphone, decent audio. So I actually invested quite a lot in this space. I started recording in my former office. I’m not in there now anymore, but it had really high ceilings. So I put all these sound panels up, these like boards and I bought curtains that I now brought into this room as well to like reduce the echo. And that was just worth it to me. But yeah, I did have support. And then in-house, like on my team, my operations manager, she also helped me with the podcast. Like she would do a lot of like even reviewing episodes and suggesting maybe further edits. So I didn’t have to watch myself very much. 

Jennifer: Oh, that’s great. 

Anna: She would also take out little like clips from the episode that we then put on social media. Like as YouTube shorts, for example.

Jennifer: Yeah. 

Anna: Yeah, so it was a really, really smooth process with a lot of support.

Jennifer: Yeah, getting support was something that I didn’t think my podcast deserved in the beginning, but now I feel like my listeners do. My listeners deserve that. If I can keep doing it for them, I’m going to. So I’m glad we got to chat about that because a lot of people are like, “Oh, I’m just going to go on Zoom and record.” And then maybe they’re surprised when the editing process is a lot longer. But also the first few episodes, if you’re starting something new like editing, like audio stuff, like even just being on video, it’s going to be hard. And it might not be as good as you want it to be at first, but it’s going to get better. It’s going to get better. Oh, before we… Oh, sorry. Go ahead. 

Anna: No, no, no. I just said so true. 

Social media for academics post-Elon

Jennifer: Well, I wanted to chat about the social media landscape and how things have been changing since Elon took over Twitter. I know you are on Bluesky now. I would love to hear a little bit about your experience of that platform.

Anna: Yeah, I’m on Bluesky now and I’m not on X or Twitter anymore. I mean, I do still have the account, but I don’t check it anymore. Some people are still finding me through there, though. That’s kind of interesting. I see it in my data, but I haven’t logged in in like months. Bluesky is very similar to Twitter, honestly, in the sense of the type of conversations that are happening there. But at least for me, there’s a lot less engagement than there was. And I’m actually wondering whether a lot of academics gave up on social media after Twitter went downhill, because there was this like really great academic community on Twitter through which I guess we met. 

Jennifer: Yeah.

Anna: Back in the day. And I don’t see that happening on Bluesky. Bluesky does have a few other features, like additional features though that I really like. Like the way you can customize your feed a lot better. You can create those lists. So if you’re new to Bluesky, you can just like, there’s probably a list for researchers in your field.

“I struggle with writing a compelling story that is interesting outside of my field, yet doesn’t oversell my data.” ✍️

How to use storytelling ethically: https://annaclemens.com/blog/story-telling-scientific-paper/

#AcademicSky #AcademicWriting #ScienceSky

[image or embed]

— Anna Clemens, PhD (@annaclemens.com) July 6, 2025 at 4:09 AM

Jennifer: Yeah, like the starter packs and the different lists you could put together. 

Anna: Exactly, starter packs. That’s what it’s called. Yeah. So you can just like hit follow all and you already have a feed full of people you want to have in your feed. And getting started is kind of really cool on Bluesky. I do think, I don’t know, something is different about the algorithm over there, but I’m not an expert. I don’t really know, but it feels like not as much things are like going viral per se. 

Jennifer: Yeah.

Anna: Maybe a little more one to one.

Jennifer: Yeah. Oh, that’s really interesting. When I when I first joined Bluesky, which was much later than everyone else. It was really just last month. I found that it was very quiet. I connected with the people that were like the most talkative on Twitter. I hadn’t run Sky Follower Bridge or any of the tools to help me get connected yet because I wanted to see what the platform was like naturally. Like if someone was just signing up for the first time without having been on Twitter. And I was able to find people pretty easily. Like the people that I most often talked to or connected with, guests on The Social Academic, those kinds of things. But I wasn’t finding conversations. Like the people who I knew from social media weren’t talking all that much. They weren’t posting original content the way that they had on other platforms.

And when I did run Sky Follower Bridge and found all of the people from Threads, from X, etc. I realized that like so many people had accounts that they just hadn’t connected with people yet. Like they, you know, maybe started their account during the big X exodus and then they connected with 12 people because that’s who they found when they first got there. And when they didn’t find their community, it’s like maybe they stopped logging in. And I think that’s really normal for people. Like you’re going to look for the warmth in the conversations or just like the people talking and watching it, being able to see it without even participating in it. Like if you don’t see when you get there, it’s kind of like, “Well, why am I going to spend time in this space?” I had to do a lot more work than I expected in order to find the conversations. And I had to connect with a lot more people without knowing that they were going to follow me back. Like without that anticipation in order for me to feel connected. But once I did that, once I was following, like I follow like over a thousand people now, once I did that, it started to feel like old Twitter to me. Like the community and conversation. Yeah, there’s a lot of people who aren’t talking there, but I was just surprised how much effort it took to get to that feeling. More than other platforms for me.

Anna: Do you enjoy it now? Like the way you liked Twitter?

Jennifer: You know, I don’t think I really enjoy any one social media platform over another anymore. I feel like my relationship with creating content has changed a lot in that I found more ease and I found less pressure and I found like good processes that work for me. And because of that, I don’t spend a lot of time on social media. Like I’m not on there browsing for conversations the way that I think I did when I was on X. Like old Twitter, I liked spending time there and jumping into conversations. And now social media is more, I don’t intentionally put in my day as much anymore. That’s what it is. And I like that. I like how my relationship with social media has changed. But no, I haven’t gone back to how I engaged in old Twitter, I think. What about you?

Anna: That makes sense. Yeah, it’s similar for me, actually. I have to say I go through phases with it. So I do put out like content on several platforms like Threads, Bluesky and LinkedIn and then like YouTube as shorts. And I do go in and kind of check, does anyone comment? Like is anyone starting a conversation? I do this several times a week. But I don’t get sucked in as much anymore, if ever. Yeah, and I’m like super intentional about the time I spend there, I guess.

Jennifer: How are you intentional?

Anna: Well, I kind of set myself a timer as well. 

Jennifer: Oh, like a literal timer.

Anna: So I don’t let myself like do more than, I don’t know, five minutes per platform. 

Jennifer: Really?!

Anna: If there is like, of course, if there is comments, like actual, interesting conversations to join, I will, you know, override, but I’m really trying not to, not to get sucked in because it’s so easy for me. I don’t know. My brain is really- 

Jennifer: That is really smart. I’ve never set a timer for that short amount of time. I’ll be like 30 minutes, you know, 30 minutes a day. Like if I’m going to have a timer maybe that’s what I would set it for. But five minutes is so much more specific, direct. That would wake my brain up. I should try something like that if I get sucked in again.

Anna: Yeah, I like it. I do like it. And because now I feel like the social media landscape for academics has changed in a way. They’re used to be, or for me they’re used to be just Twitter. I was basically just on Twitter and I didn’t really do anything on any other platform whereas now it’s a lot more spread out. And, I don’t know, there’s good and bad things about that. But now I feel like, “Okay, I need to spend time on LinkedIn. I need to spend on Blue Sky and on Threads.” So, you know, I just can’t spend like that much time anymore on just one platform. So it has to be kind of a bit more time efficient.

Jennifer: Okay, so you’re on Bluesky, Mastodon, YouTube, LinkedIn- 

Anna: I’m not on Mastodon. Threads.

Jennifer: Not on Mastodon. Threads, LinkedIn and YouTube.

Where can people find your blog and your podcast? I want people to be able to get connected with you after this.

Jump to website and social media links in Anna’s bio below

Anna: Thank you so much for that lovely conversation. And it was so fun finally being a guest on your show.

Jennifer: I’m so happy. Anna, I am so happy to have shared the Researchers’ Writing Academy with people because I really believe in your program. I believe in the process. And I know that you’re someone who goes in and updates things and improves them. And so I’ve always recommended the Researchers’ Writing Academy to professors. And I really encourage you if you’re listening to this to check it out.

My name is Jennifer Van Alstyne. Thank you for checking out this episode of The Social Academic Podcast. Subscribe to the podcast on Spotify or on our YouTube channel.

Want to hear more of Anna’s story? Check out her episode of The Bold PhD from Dr. Gertrude Nonterah (a former guest here on The Social Academic).

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