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Two children — ages 8 and 10 — are dead and 17 other people injured at a Minneapolis Catholic school after an active shooter opened fire Wednesday morning. Fourteen of the 17 injured are children, two of whom are currently in critical condition, according to the Minneapolis Police Department.
The tragedy took place during the first week of classes for Annunciation School, a private pre-K-8 Catholic school with a little over 390 students, according to the National Center for Education Statistics. It occurred while dozens of children were attending religious mass at Annunciation Church, said Minneapolis Police Chief Brian O’Hara during a Wednesday press briefing.
During the event, the shooter barricaded some doors to the church from the outside to keep students from leaving as he shot at children and churchgoers from outside the building, through the windows. O’Hara said a smoke bomb was found at the scene.
That kind of “frontal assault” style attack at a school is “relatively rare” according to David Riedman, a school shooting expert who manages the K-12 School Shooting Database. A similar style of attack was seen at the Virginia Tech shooting in 2007, he said.
“Most school shootings are insider attacks (current students) who commit a surprise attack when they are already inside the building,” said Riedman in a Wednesday analysis sent via email.
It is unknown whether the shooter — who was in his early 20s and appears to have died by suicide during the attack — was a former employee or student of the school, said O’Hara.
“Don’t just say this is about thoughts and prayers right now. These kids were literally praying.” said Minneapolis Mayor Jacob Frey during the Wednesday press event. “They should be able to go to school or church in peace without the fear or risk of violence, and their parents should have the same kind of assurance.”
The Annunciation Church shooting is the 146th at a K-12 school so far in 2025, according to Riedman’s count.
“These school shootings happen in all sizes of communities and in rural, suburban, and urban areas,” he said.
School shootings reached all-time highs three years in a row between the 2021-22 to 2023-24 school years, according to Riedman’s K-12 School Shooting Database, which tracks anytime a gun is brandished with intent or when a bullet hits school property. The 2024-25 school year then saw a 22.5% decrease in school shootings compared to the prior school year.
There were 254 total school shooting incidents in 2024-25, compared to the nearly 330 school shooting incidents in each of the school years between 2021-22 and 2023-24.
John Wilson is right (“No One is Gaslighting You,” Aug. 20, 2025) that the term “gaslight” can be abused and manipulated in ways that are tendentious, ad hominem and not empirically sound, as can many words and phrases.
However, that’s not an argument against its reality as a social phenomenon and its pernicious impacts. One of the common features of prejudice and discrimination is their denial. That doesn’t make all reported allegations of prejudice and discrimination accurate and true, but it is a frequent characteristic of expressions of prejudice and discrimination to deny their existence. Whether or not such forms of discrimination and prejudice are institutional or systemic may be legitimately contested. But, even if they do not meet the definitions of those terms, when prejudice and discrimination are repeatedly and extensively encountered and consequently undermine equality, freedom and access to justice, it is inimical to the respect and fulfillment of civil rights and human rights to focus on debating whether terms such as “gaslighting” or “institutional discrimination” are appropriate to describe real and widespread experiences of exclusion and abuse.
Rather, energy should be invested in correcting those alleged rights violations and reducing their prevalence and intensity, affirming human dignity, equity and equality, and respect for diversity. Like many forms of discrimination and racism, antisemitism is widespread in the United States. Sociological research shows that approximately one in four Americans holds substantially prejudiced anti-Jewish attitudes, including justification for discrimination and violence against Jewish Americans. Universities are not immune to these pejorative and harmful societal prejudices and beliefs; they reflect them. Elite institutions, including Harvard, are not ivory towers of moral virtue. Gaslighting is as real at universities as it is elsewhere and minorities—including Jews—experience it frequently. I have experienced it at my own university repeatedly and pervasively from different sectors of the university, including its leadership. Our new chancellor is trying to improve our campus climate and culture to ensure greater inclusion and respect for Jewish students, staff and faculty, but this will require substantial will and leadership, investment of resources, and the support of our university community as a whole.
The dynamics of abusive behavior and behavior that enables abuse—including in contexts of domestic abuse but not exclusive to it—–are such that bigotry often manifests as a denial of empathy, care, trust and responsiveness to individuals reporting and experiencing its harms, and concurrent attacks on their character, honesty and rights and hostile claims that their reported experiences are fabricated, exaggerated or made with malicious intent.
That should never be our response to harassment and discrimination that violate civil rights laws and undermine the ethos of our universities and their capacity to provide equal access to education without discrimination for everyone.
Noam Schimmel is a lecturer in global studies at the University of California, Berkeley.
Email remains one of the most effective ways for colleges and universities to connect with their audiences. Unlike social platforms that limit reach through algorithms, email marketing for educational institutions provides a direct line to prospects, parents, students, alumni, and partners, people who have already chosen to hear from you. It’s measurable from start to finish, integrates easily with CRMs and student information systems, and can be automated to deliver timely, relevant messages.
The numbers back it up: across industries, email consistently produces one of the strongest returns on investment of any channel. In higher education, the impact is even greater when schools combine clean data with thoughtful segmentation, personalization, and creative storytelling. In practice, email often becomes the foundation of a recruitment strategy, supporting everything from initial outreach to alumni engagement.
This guide brings together proven email marketing best practices for educational institutions. Alongside examples and trusted resources to help your team build campaigns that not only perform but also feel authentic and meaningful to the people you’re trying to reach.
Struggling with enrollment and retention?
Our email marketing services can help you generate more leads!
Where Email Fits in the Student Journey
Email plays a role at every stage of the student journey, from the first moment of discovery through to lifelong alumni engagement. What makes it so effective is its ability to deliver the right message to the right person at the right time.
Awareness: Introduce programs, highlight scholarships, and showcase campus life with engaging stories that spark curiosity.
Consideration: Share degree guides, student experiences, faculty spotlights, and invitations to virtual or in-person events.
Decision: Provide deadline reminders, financial aid instructions, advisor booking links, and follow-up checklists that help prospects commit with confidence.
Onboarding & Retention: Support new students with orientation details, academic advising reminders, wellness resources, and career services updates that strengthen their connection to your institution.
Alumni & Advancement: Keep graduates engaged with mentorship opportunities, continuing education offers, impact reports, and giving campaigns that showcase the value of staying involved.
Example in practice:The University of Alberta has built a structured email journey for international prospects, connecting them with advisors and surfacing key requirements at each stage of the process. This ensures that students receive timely, relevant information tailored to their current stage in the decision-making process.
Best Practices for Higher Education Email Marketing
To make email marketing for educational institutions truly effective, schools need more than just frequent sends; they need strategy, structure, and respect for their audience. The best-performing campaigns are built on trust, relevance, and timing.
That means starting with a clean, permission-based list, segmenting by intent, and delivering value at every step of the journey. Each best practice below focuses on how colleges and universities can move beyond “batch and blast” tactics to create meaningful, high-ROI conversations with students, parents, alumni, and partners.
1. Build a Permission-Based, High-Intent List
The strength of your email marketing starts with the quality of your list. Buying addresses might look like a shortcut, but it usually leads to poor engagement and deliverability issues. Instead, focus on capturing leads through owned, value-driven channels.
Program pages with downloadable guides, open house registrations, scholarship calculators, and career snapshots are all proven ways to attract high-intent prospects. Keep sign-up forms short, just name, email, and one preference field, then use progressive profiling to enrich data over time.
Example: George Brown College attracts prospective students by offering downloadable program guides in exchange for email sign-ups. Because students self-select the guide they want, the college immediately knows their area of interest and can trigger tailored follow-up campaigns. This approach builds a fully permission-based list where every contact has explicitly indicated their intent, making subsequent outreach more relevant and effective.
Segmentation is the most consistent way to boost engagement and conversions in higher ed email marketing. Instead of sending broad blasts, divide your audiences by lifecycle stage, program interest, geography, or even behaviour, for example, attending a webinar or abandoning a form. This allows every recipient to receive content that feels timely and relevant. Segmentation also prevents fatigue by cutting down on irrelevant sends, which in turn protects your sender reputation and keeps unsubscribe rates low.
How can segmentation improve the effectiveness of email marketing for higher education? Segmentation makes emails more relevant, which increases engagement. For example, international prospects segmented by country can receive updates on visas and housing, while domestic students see local funding options. Segmenting by lifecycle stage, program, and behaviour helps improve click-throughs and leads to better-qualified student interactions.
Example:Humber College’s international portal structures content by region and need, ensuring students see information on study permits, housing options, and support services tailored to their home country. This kind of geo-segmentation can be mirrored in email journeys, for instance, sending region-specific pre-arrival checklists or visa guidance, so that communications land with stronger relevance for each subgroup of students.
True personalization goes deeper than inserting a first name in the subject line. In higher education, it means dynamically adjusting content blocks based on program interest, geography, or behaviour.
For example, prospective Nursing students should see different resources than prospective Business students. International applicants may need tuition estimates in local currency or immigration guidance. Behavioural triggers, like a reminder to finish an application, show prospects you’re paying attention to their journey.
Why is personalization important in higher education email marketing? Personalization helps students see themselves at your institution. Tailoring emails by program, start term, or action, such as reminding them of an unfinished application, makes communication feel relevant and timely. This reduces fatigue and unsubscribes while guiding students toward conversion more effectively than generic messages.
Example:Arizona State University has invested in dynamic email content that highlights degree options, campus resources, and next-step reminders based on each student’s profile data. ASU’s own email marketing guidelines encourage the use of personalized fields and scripting for tailored messaging, ensuring that outreach feels individually relevant and helpful rather than generic.
4. Write Subject Lines and Previews That Earn the Open
Subject lines and preview text are the most decisive factors in whether an email gets opened. In higher education, a few consistent principles stand out:
Specificity: call out the program or event directly (“Early Childhood Education: Virtual Info Session Tomorrow”).
Urgency and utility: use time-sensitive reminders, but avoid spammy tactics (“Last 48 hours for residence priority”).
Length: keep subject lines to 45–50 characters, and use preview text to complete the thought and front-load value.
Testing: run A/B tests where possible: subjects, preheaders, and sender names (e.g., “Admissions at Seneca”) are all worth experimenting with. Emoji can work sparingly for student audiences.
Example:The University of Arizona’s marketing team advises keeping subject lines concise (30–50 characters) and imbued with a sense of urgency, while still indicating the email’s content. Their guidelines echo what many have found: clear, direct subject lines (often including deadlines or event details) tend to lift open rates, because recipients immediately grasp the email’s value.
In a nutshell, what are the best practices for creating engaging subject lines in higher education email marketing?Keep subject lines clear, specific, and under 50 characters. Highlight benefits like deadlines, outcomes, or events, and use preheaders to expand the message. Test frequently with A/B experiments, and consider humanized sender names (e.g., “Admissions at [School]”) to increase open rates without relying on gimmicks.
5. Design Mobile-First and Accessible
Most students and parents first open emails on their phones, so mobile-first design isn’t optional. Use responsive templates, 16-pixel body text, and tappable CTAs with enough space to avoid errors. Break content into scannable blocks with headings and subheads, and avoid image-only buttons.
Accessibility should be built in: add alt text, maintain contrast ratios, and caption videos. Keeping one clear CTA helps prevent distraction while making the path forward obvious. Load times matter, too. Opt for system fonts, compressed images, and videos hosted externally.
Example:The University of Toronto’s Future Students portal provides a good model for digestible, mobile-friendly content blocks. Information is organized in concise sections and bullet points that mirror best practices for responsive email design. By structuring content for quick scanning on a small screen, U of T ensures that key messages (from program highlights to “Apply Now” links) remain prominent and actionable even on mobile devices.
How often you email matters as much as what you send. A thoughtful cadence keeps your audience engaged without overwhelming them. Consider these practical benchmarks:
Prospects: 1–2 emails per week; increase frequency near application deadlines or events, then cool down.
Applicants/Admitted Students: Send transactional updates and personalized nudges; shield them from generic blasts.
Enrolled Students: A weekly digest from student affairs or the registrar is usually sufficient, plus urgent communications when needed.
Alumni: monthly updates with stories, impact reports, and targeted appeals tied to affinity or giving campaigns.
Example:The University of Rochester balances its email frequency by audience: it sends all current students, faculty, and staff a brief daily bulletin for campus-wide announcements, but for undergraduates, it also delivers a focused weekly newsletter highlighting only the most important deadlines and updates for the coming week. This approach keeps students informed and on track (e.g., keeping current on scholarship deadlines or add/drop dates) without inundating them with multiple emails per day, illustrating how strategic timing and pacing can improve engagement.
The best emails guide students toward small, progressive steps that build confidence and commitment. Think of calls-to-action (CTAs) as a series of micro-conversions leading to the big one: enrollment.
Early stage: “Download the Business Degree Guide.”
Mid stage: “Register for the Sept 12 Virtual Info Session.”
Late stage: “Finish Your Application” or “Book a 1:1 with Admissions.”
Example: Concordia University encourages one-on-one engagement by making it easy for prospects to connect with recruitment advisors. In their outreach and on their website, Concordia invites prospective students to “Speak with a recruiter” and provides direct contact links for regional advisors.
By embedding advisor contact/booking links in recruitment emails, they effectively turn email into a two-way channel, and prospects can immediately take the next step of scheduling a conversation, which is often a key conversion on the path to enrollment. This kind of CTA (e.g., “Book a 1:1 Advising Appointment”) helps move students from interest to action at the decision stage.
Automation ensures no student falls through the cracks. It also frees staff time by replacing one-off sends with structured flows. At a minimum, schools should build:
Welcome or nurture series by program cluster (3–5 emails over 10–14 days).
Event workflows: registration confirmation → reminder emails (24 hours and 2 hours before) → post-event follow-up with recording and next step.
Application rescue: reminders for incomplete applications, missing documents, or deposits.
Example:The University of Georgia’s admissions office uses automated “incomplete application” emails to prompt action from applicants. About 10–15 days after a student applies, if any required materials are still missing, UGA’s system sends a notification to alert the student. This kind of trigger-based outreach (in UGA’s case, coupled with a status portal for real-time updates) helps increase completion rates by nudging students at the right moment. Ensuring more prospects finish their applications and none are unknowingly left behind due to missing paperwork.
Testing makes email performance predictable. Without it, you’re guessing. To get reliable insights, follow a structured method:
Hypothesis: define what you’re testing and why (e.g., “Clearer subject line → higher open rate”).
Minimal variable: test one change at a time: subject, CTA wording, or design. Not everything at once.
Sample & duration: send to enough recipients for statistical significance, and let the test run its course.
Centralize learnings: record results in a shared log and bake winners into future templates.
This discipline helps schools turn experimentation into ongoing optimization, rather than one-off guesswork.
Example: Arizona State University’s email marketing team bakes A/B testing into its processes and training. In fact, ASU’s internal Marketing Academy offers specific sessions on email A/B testing best practices. By systematically experimenting, for instance, testing whether an email from “Admissions at ASU” versus a personal advisor name yields a higher open rate, or which subject line phrasing drives more clicks, universities like ASU turn anecdotal hunches into data-backed decisions. The result is a cycle of learning where each campaign performs better than the last, based on real audience insights.
A great email program doesn’t just send, it learns. Schools should define KPIs at each stage of the student journey and connect systems so results tie back to outcomes that matter.
Top of funnel: track deliverability, open rates (adjusted for privacy changes), and click-through rates (CTR).
Mid-funnel: measure landing-page engagement, event registrations, and advisor bookings.
Bottom of funnel: monitor application starts and completions, offers accepted, and deposits paid.
Lifetime value: go further with retention term-to-term, alumni engagement, and giving participation.
Tools make this possible. Google Analytics 4 allows schools to set and track conversion goals across web and email touchpoints. Marketing automation platforms like HubSpot, Mailchimp, and HEM’s Mautic provide email-level reporting, lifecycle attribution, and integration with CRMs or student information systems.
The real power comes when those metrics are connected—so you can see not just who opened, but who enrolled. That’s how email proves its ROI in higher education.
Example: UMass Amherst provides a powerful case study in data-driven email marketing. After consolidating campus communications onto a single platform, they now rigorously track email performance and outcomes. In 2022, UMass separated its email sends into transactional vs. commercial categories to better gauge effectiveness. The university sent 6.7 million marketing (commercial) emails with a 61% open rate and only a 0.10% unsubscribe rate, about half the industry benchmark.
These granular metrics (including year-over-year improvements in opens and clicks) are tied back to student engagement and enrollment outcomes. By monitoring and sharing such results, the UMass team can conclusively demonstrate email ROI in higher education, for instance, showing that automated, targeted campaigns directly led to more applicants completing their files and more students registering for classes
Deliverability, Privacy, and Compliance Essentials
Even the best-designed email is wasted if it never reaches the inbox. To protect deliverability and ensure compliance, schools need to focus on three pillars: technical health, consent, and governance.
Authenticate your domain with SPF, DKIM, and DMARC. Align subdomains for bulk mail so your institution sends with a verifiable identity.
Maintain list hygiene by removing hard bounces automatically and applying “sunset rules” for long-inactive contacts. This keeps the sender’s reputation strong.
Comply with Canadian Anti-Spam Law (CASL): capture express opt-in, include your institution’s physical mailing address, and provide a one-click unsubscribe.
Offer preference centres so subscribers can opt out of specific program streams rather than unsubscribing from all communications.
Monitor sender reputation and complaint rates across platforms. Coordinate centrally across departments to avoid overlap that leads to over-messaging.
Schools that treat deliverability and compliance as core practices, not afterthoughts, protect both their brand and their audience’s trust, while ensuring every message has a fair chance of being read.
Content Strategy: What to Send (And When)
The most effective email marketing calendars are tied to the academic cycle. By planning content around what matters most to students at each stage, schools can stay relevant, reduce last-minute scrambles, and guide prospects and current learners smoothly from interest to enrollment, and beyond.
September–October: Focus on discovery. Send “Explore Programs” series, scholarship primers, and fall open house invitations to capture interest early in the cycle.
November–December: Support applications. Share step-by-step application checklists, portfolio preparation guides, and alumni career stories that reinforce outcomes.
January–February: Address financial and career considerations. Feature financial aid tutorials, co-op or internship spotlights, and “Ask an Advisor” live chats to build trust and reduce barriers.
March–April: Drive urgency. Countdown emails for application deadlines, residence selection reminders, and campus life reels or shorts work well here.
May–June: Transition from admission to enrollment. Focus on onboarding with orientation sign-ups, registrar instructions, and personalized next-step communications.
July–August: Provide last-mile support. Send guidance on IDs, transit, and housing, plus international arrival instructions to prepare students for day one.
A calendar like this ensures that your emails are not just timely, but also aligned with the emotional and practical needs of your audience throughout the year.
Turning Best Practices Into Results
Email remains one of the most powerful tools available to higher education marketers, but only when strategy and technology work hand in hand. The best practices outlined here are: permission-based lists, segmentation, personalization, accessibility, automation, and compliance. Ensure every message is not just delivered but resonates with the right audience at the right time.
This is where Higher Education Marketing (HEM) makes the difference. With deep sector expertise, we help schools design and execute email strategies that align with recruitment, retention, and advancement goals.
Central to this is our use of Mautic CRM, an open-source higher education email marketing automation platform customized for educational institutions. Mautic allows institutions to manage campaigns, segment audiences, automate journeys, and integrate seamlessly with student information systems, all while keeping data governance and compliance front and center.
By combining best-practice strategy with the flexibility of Mautic CRM, HEM enables institutions to run smarter, more personalized campaigns that drive measurable ROI across the student lifecycle. The result is simple: stronger engagement, higher conversion rates, and a more connected experience for every student, from prospect to alumni. Do you need help crafting an effective marketing strategy for student recruitment for your institution? Contact HEM for more information.
Struggling with enrollment and retention?
Our email marketing services can help you generate more leads!
Frequently Asked Questions
Question:How can segmentation improve the effectiveness of email marketing for higher education? Answer: Segmentation makes emails more relevant, which increases engagement. For example, international prospects segmented by country can receive updates on visas and housing, while domestic students see local funding options. Segmenting by lifecycle stage, program, and behaviour helps improve click-throughs and leads to better-qualified student interactions.
Question: What are the best practices for creating engaging subject lines in higher education email marketing? Answer: Keep subject lines clear, specific, and under 50 characters. Highlight benefits like deadlines, outcomes, or events, and use preheaders to expand the message. Test frequently with A/B experiments, and consider humanized sender names (e.g., “Admissions at [School]”) to increase open rates without relying on gimmicks.
Question: Why is personalization important in higher education email marketing? Answer: Personalization helps students see themselves at your institution. Tailoring emails by program, start term, or action, such as reminding them of an unfinished application, makes communication feel relevant and timely. This reduces fatigue and unsubscribes while guiding students toward conversion more effectively than generic messages.
Dr. Emmanuel LalandeEmmanuel Lalande has been named Senior Vice President of Enrollment Strategy and Student Success at Columbia College Chicago. Lalande has over two decades of experience in enrollment and student development. He is joining Columbia from Voorhees University.
Lalande earned a bachelor’s degree in political science and a master’s degree in educational leadership at Delaware State University before going on to complete an EdD in organizational leadership at Nova Southeastern University.
The Gift No One Asks For Losing a loved one is hard. Inheriting an IRA can feel like both a blessing and a responsibility – and maybe a buckle-up moment when you realize it comes with tax implications and rules galore. When you’re sorting through paperwork, memories, and new responsibilities, it’s easy to feel lost – or even alone.
But you’re not. The process may be complicated, but it’s also a way to keep your loved one’s legacy alive. As the iconic Simple Minds song asks, “Don’t you forget about me?” – handling this inheritance thoughtfully is one way to remember.
What Exactly Is an Inherited IRA? An inherited IRA is any Individual Retirement Account passed to a beneficiary after the original owner dies – whether from a parent, spouse, or friend. There are three types: spousal inherited IRAs, non-spouse inherited IRAs, and those inherited through trusts or estates. Each comes with its own timeline and rules, which can feel overwhelming – like trying to recognize a familiar tune under new circumstances.
So, before you do anything, pause. “Will you recognize me?” echoes the lyric, and in this context, it’s about recognizing your unique relationship to the account, and the person who left it to you.
Clarify Your Relationship to the Deceased If you’re the surviving spouse, you have maximum flexibility. You can roll the IRA into your own account, treat it as your own, and delay Required Minimum Distributions (RMDs) until age 73. That means continued tax‑deferred growth for many years.
If you’re a non‑spouse heir, under the SECURE Act (2019), most must empty the account within 10 years of the original owner’s death – a rule often referred to as the “10‑Year Rule.” There are no annual withdrawals required – unless the original owner had already taken RMDs – but come year ten, the account must be fully distributed.
It’s a lot to take in. But just as the song reminds us, “Won’t you come see about me?” – you don’t have to figure this out alone. Seek help if you need it.
Other exceptions exist for eligible designated beneficiaries – those who qualify as surviving spouses, minor children (under 21), disabled or chronically ill individuals, or someone not more than 10 years younger than the original owner. These beneficiaries can follow a life‑expectancy schedule instead of the 10‑year rule, but only until the death date triggers the switch.
Ask Yourself: What’s Your Goal? An inherited IRA isn’t just unexpected money – it can be a powerful tool if used thoughtfully. Maybe you want to let it grow tax‑deferred for as long as possible, taking small withdrawals yearly. Or maybe you need cash now and don’t mind paying lump‑sum taxes.
Here, too, the song’s refrain is relevant: “As you walk on by, will you call my name?” – What are you calling this gift in your own life? Security? Relief? A new beginning?
Understanding your objective – whether it’s growing retirement savings or paying off debt – guides your strategy and timing.
Tax Bite: What You’ll Owe (And How to Soften It) TTraditional IRAs are taxed as ordinary income when withdrawn. Roth IRAs are generally tax‑free – if they meet the 5‑year holding requirement. To manage the tax impact, consider:
Spreading distributions across several years to avoid income spikes
Timing withdrawals in low-income years
Doing partial Roth conversions to pay taxes now at lower rates
Remember, you’re managing not just numbers, but someone’s legacy – “Don’t you try to pretend…” that it’s only about the math. It’s about using what you’ve received wisely, in a way that honors the person who left it to you.
Required Minimum Distributions (RMDs): The Basics Spouse heirs generally delay RMDs until age 73. Non‑spouse heirs follow the 10‑year rule, with no annual RMDs – unless the original owner had started them already, or an exception applies. Missed deadlines can incur steep IRS penalties – up to 25% of the missed distribution.
It’s one more reminder that, with inherited IRAs, “slow change may pull us apart” – but smart planning keeps your options – and your loved one’s wishes – together.
Other Considerations & Tax-Smart Moves Inherited IRAs open up strategic opportunities:
Qualified Charitable Distributions (QCDs): If you’re age 70½+, direct transfers to charity – up to $108,000 in 2025 – are tax-free and count toward RMDs.
Review fees and investments: Some inherited accounts have limited options or high fees – shop around for better custodians and funds.
Let Roth IRAs grow: Inherited Roths that meet 5-year holding can continue to grow tax-free for up to 10 years or under the schedule allowed.
The Importance of a Proactive Plan The worst mistake? Doing nothing. Even if you don’t plan to use the funds imminently, the IRS has a timetable – and it isn’t optional. Work with a financial advisor to build a tailored strategy, accounting for taxes, RMDs, and your long-term goals. At Peachtree Financial, we believe inherited IRAs are both a financial asset and a piece of a living legacy. An inherited IRA may come with strings attached – but it also comes with opportunity. It can support your family, fund major goals, or fuel retirement planning – if you handle it thoughtfully.
So don’t freak out. Ask questions. Lean on proven advice.
And, when you wonder how to honor what you’ve been given, remember that every wise choice answers that timeless call:
“Don’t you forget about me…”
Because the way you plan today becomes tomorrow’s legacy.
Dr. Marcela Rodriguez-Campo Through the work that I did as a director of a diversity office, I was always finding ways to make magic out of the least given how poorly our work was funded. Nonetheless, we did everything we could to pay folks for their time and labor. After finishing the planning of one of the largest state-wide events my team had ever hosted, a local artist we had collaborated with previously offered to return to our campus to offer my team a pour-painting workshop, for free. I was left stunned.
That’s too generous, right? Are you sure? Maybe we can dig up some funds or find a sponsorship?
No. I want to give this to your team as a thank you for the work that you all do. And for being a safe person folks can go to.
My eyes immediately welled up with tears: We were safe for her and now she wanted to keep our spirits safe in return. This is community care.
When people from historically marginalized communities enter the Ivory Tower as students, staff, or faculty, institutions actively work to estrange us from our communities. They teach us that our culture, our histories, our languages don’t matter, by rarely including us in the curriculum. They show us that our voices and our stories aren’t allowed to take up space there, when they ban our books, dismiss our questions, deny our realities, and reject our ways of knowing. They mold us into “professionals”, train us in Eurocentric research and teaching practices, and force us to subscribe to their ways of being in order to succeed and survive. They convince us that success will be measured by their standards, rather than those set forth by our communities.
Diversity, equity, & inclusion (DEI) offices are fundamentally about enacting an ethic of care that is culturally and politically grounded in the communities our students come from.
The Trump administration has deemed that a danger and threat to society. They are attempting to make us forget ourselves and pushing an agenda of historical amnesia. They are trying to make us forget that there is a whole world out there beyond the Ivory Walls that needs us to exist. Heartbreakingly enough, it is working. Once bold and visionary leaders are capitulating to authoritarianism and white supremacist ideology. As we see the far-reaching resistance to this now trending DEI-boogeyman, it is more important than ever that we remember our lineage, that we return to our communities, that we return to the river that offered us our first sips of liberation. So that we may continue to — as Toni Morrison taught us — move in the direction of freedom.
As we face persistent threats and attacks on our work, allow me to offer the DEI professionals and our student leaders a reminder: your community needs you and it needs you free, too. Let us learn from the lineage of our work and remember as our own continuous act of rebellion the river from which DEI pulls from.
Cultural centers and diversity offices did not come about placidly or because of the goodwill of institutions. They were fought for, demanded. They were created not because of the polite and demure requests of Students and Faculty of Color, but as a result of courageous boycotts, sit-ins, building occupations, protests, mobilization, and organizing of marginalized communities who recognized the second-class support they were receiving and who were inspired by the activism of the Civil Rights Movement of the 1960’s. Chicano students in East LA walked out of schools in droves to denounce the substandard education they were being given. They stepped out to demand better teachers, better learning conditions, more resources, and ethnic studies. In that same year a month later, Black students at Columbia University occupied Hamilton Hall to protest segregation and racism in higher education. Students collectively led a revolution through each act of resistance and refused to accept an education system that dehumanized and disrespected their community.
DEI is a byproduct of student activism. As Black cultural centers began opening, cultural centers for other community groups were created in the same vein, to offer safe spaces and resources to students from the margins. Cultural centers created spaces for students to develop a collective consciousness where they could find themselves and each other in a sea of white curriculum, culture, policies, and practices. They have historically supported the recruitment, retention, and graduation of marginalized student groups. Student and scholar activists’ radical visions of transforming higher education to equitably serve and empower students from the margins was stunted by institutional resistance that was coded as budgets, enrollment, and value add. Some of the same code words we hear today.
So, DEI was created as the compromise, a palatable option. One that checked some of the boxes, while not transforming the institution wholly. DEI was never intended to be the radical resolution student activists fought for.
The aggressive attack on DEI is the consequence of our ability to become effective, to reach a critical mass of folks nationally to question the status quo and the system enough to make the people in power uncomfortable. Whether DEI is banned for one presidency or two or forever, it was never meant to save us. We have to do that. Our communities have always done that. DEI was never going to be enough and at many institutions, it was never intended to be effective. We need to reclaim our agency and power and voices from the institutions who never loved us back anyway and recognize that there is so much more we could build with or without them in and with community. As this current moment and the highly organized right works to scare, intimidate, and paralyze us, the most critical thing we could be doing in this very moment is building community from within and especially from outside of our institutions.
Beloved, we are the global majority. And this current political moment is working hard and fast because it is the last opportunity to reset the scales. They are scared of the collective power and freedom we can tap into in our communities because our communities are our source. The very care that we offer to our students we first learned from our communities. The care we owe is to our communities. The reason we do this work is for our communities. The care we are searching for is in our communities. The resistance has begun and will continue to exist within our communities. Your work will likely need to evolve, as this work always has, so go ahead and evolve.
In Emergent Strategy by adrienne maree brown she shares this powerful wisdom on interdependence and community by Naima Penniman:
“When Hurricane Katrina slammed into the Gulf Coast, almost everything lost its footing. Houses were detached from their foundations, trees and shrubbery were uprooted, signposts and vehicles floated down the rivers that became of the streets. But amidst the whipping winds and surging water, the oak tree held its ground. How? Instead of digging its roots deep and solitary into the earth, the oak tree grows its roots wide and interlocks with other oak trees in the surrounding area. And you can’t bring down a hundred oak trees bound beneath the soil! How do we survive the unnatural disasters of climate change, environmental injustice, over-policing, mass-imprisonment, militarization, economic inequality, corporate globalization, and displacement? We must connect in the underground, my people! In this way, we shall survive” (p. 84–85).
We have left ourselves vulnerable because we have dug our roots deep in academia and have not rooted ourselves like the oak tree across our community. We must become an oak tree, rooting ourselves expansively, interdependently within community so that when they come for us– and they will– we will continue to stand. Whatever work we are able to do between now and the next attack on our work, let us reach towards the oak trees who seeded us and root ourselves to one another as we gear up for the struggle of our lifetime. It is the imperative of our lifetime to remember who we are and return to community.
When my institution quickly disposed of the legacy of the DEI professionals and students, community saved me. When they demonized me, targeted me, and worked to snuff out my fire, community reminded me of who I am. When the institution nearly convinced me that someone like me should not exist, community reminded me of the entire world that breathes and lives outside the ivory walls that needs me. Community rekindled my spirit and my hope, that even in the direst set of circumstances, my people make magic.
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Dr. Marcela Rodriguez-Campo is an educator and scholar-practitioner. She is a former DEI Director from a public four year institution. She is the founder of Co-Libre Education.
We’re marking World Water Week, a gathering in Sweden intended to solve water-related challenges such as droughts, floods and food security. Let’s invest in it.
Nearly 60% of student affairs professionals witnessed racism on their campuses in the past year, with one-third experiencing it directly, according to a new national study that exposes significant racial disparities in workplace conditions across higher education.
Dr. Royel M. JohnsonThe report, released by the USC Race and Equity Center, analyzed responses from 1,992 student affairs professionals at 73 colleges and universities who participated in the National Assessment of Collegiate Campus Climates Staff Survey between 2021-2023.
“When we look at over 2000 student affairs professionals across 73 institutions, we often see that student affairs professionals are really the backbone of our campuses, who are the first line of defense in supporting students and responsible for creating the conditions of belonging,” said Dr. Royal Johnson, a professor in the Rossier School of Education at the University of Southern California and director of the National Assessment of Collegiate Campus Climates in the USC Race and Equity Center. “But the same sort of realities that students are facing of race and discrimination, student affairs professionals are also being plagued with those same challenges.”
Black student affairs professionals reported the highest rates of direct racist experiences at 61%, followed by Asian (46%) and multiracial staff (46%). In contrast, only 17% of white professionals reported experiencing racism personally.
“Student affairs professionals are expected to champion equity and care for students, yet they often labor in environments that fall short of those same principles,” the researchers wrote.
In an interview with Diverse, Johnson noted that upwards of 60% of those surveyed reported experiencing racism and the lingering consequences, “whether it be the emotional toll and frustration associated with it, the distrust that emanates from it, their sense of mattering,” he added.
The perpetrators of racism came primarily from within institutions themselves. White staff members were the most common source of racist behavior (27% of respondents reported experiencing racism from white colleagues), followed by white students (22%) and white faculty (21%). Additionally, 22% experienced racism from external contacts such as vendors and community partners.
The emotional toll proved significant, with 72% of respondents reporting feelings of frustration and 50% experiencing anger as a result of racist incidents. More than a quarter (27%) said the experiences led to declines in mental health and emotional well-being.
Confidence in institutional commitment to diversity, equity and inclusion varied sharply by race. While half of white staff expressed strong confidence in their institution’s DEI commitment, only 30% of Black staff and 35% of Asian staff shared that view.
The workplace climate issues extended beyond racist incidents to broader patterns of exclusion and inequality. Less than half of all respondents felt they mattered at their institution, with Asian (33%) and Black (38%) professionals reporting the lowest rates of feeling valued.
Staff of color also reported significant barriers to advancement. Among Black professionals, 34% disagreed that they received equal opportunities for advancement compared to colleagues, while 32% of Hispanic/Latinx staff reported similar concerns. One in ten Black professionals said their perspectives were not valued at all in workplace decision-making processes.
“We know that staff of color have long struggled with equitable professional mobility kind of opportunities, or feel relegated to lower level, lower status kinds of roles,” Johnson explained, adding that the study represents “one of the more larger scale analysis that’s national in scope, that’s offering behind the scenes if you will, of the kind of racial realities that folks are experiencing.”
The study revealed gaps in institutional support systems as well. While 70% of staff of color and 81% of white staff learned about race through self-directed efforts, only about half received formal professional development from their institutions on racial topics.
During the survey period, which coincided with national discussions about anti-Asian hate crimes and police brutality against Black Americans, less than half of institutions addressed these issues. Only 42% of respondents said their leaders addressed anti-Asian hate crimes, while 50% said leaders addressed police brutality and racially motivated violence against Black people.
The findings come as student affairs faces broader retention challenges, with 39% of staff indicating they are likely to seek other employment within the next year, according to separate research by the College and University Professional Association for Human Resources.
The USC researchers offered seven recommendations for institutional action, including strengthening reporting mechanisms, embedding equity goals in staff evaluations, regularly assessing campus climate with disaggregated data, and ensuring transparent advancement pathways.
“Addressing racism in the workplace is not about individual resilience—it is about institutional responsibility,” the researchers concluded. “Without bold, sustained, and collective action, campuses risk losing the very professionals who are central to advancing their diversity and student success missions.”
The study’s sample included professionals from 28 two-year and 45 four-year institutions. The demographic breakdown was 54% white, 18% Hispanic/Latinx, 12% Black, 5% Asian, and 7% biracial or multiracial staff members.
The first few weeks of school are more than a fresh start–they’re a powerful opportunity to lay the foundation for the relationships, habits, and learning that will define the rest of the year. During this time, students begin to decide whether they feel safe, valued, and connected in your classroom.
In my work helping hundreds of districts and schools implement character development and future-ready skills programs, I’ve seen how intentionally fostering belonging from day one sets students–and educators–up for success. Patterns from schools that do this well have emerged, and these practices are worth replicating.
Here are three proven steps to build belonging right from the start.
1. Break the ice with purpose
Icebreakers might sound like old news, but the reality is that they work. Research shows these activities can significantly increase engagement and participation while fostering a greater sense of community. Students often describe improved classroom atmosphere, more willingness to speak up, and deeper peer connections after just a few sessions.
Some educators may worry that playful activities detract from a serious academic tone. In practice, they do the opposite. By helping students break down communication barriers, icebreakers pave the way for risk-taking, collaboration, and honest reflection–skills essential for deep learning.
Quick-think challenges: Build energy and self-awareness by rewarding quick and accurate responses.
Collaborative missions: Engage students working toward a shared goal that demands communication and teamwork.
Listen + act games: Help students develop adaptability through lighthearted games that involve following changing instructions in real time.
These activities are more than “fun warm-ups.” They set a tone that learning here will be active, cooperative, and inclusive.
2. Strengthen executive functioning for individual and collective success
When we talk about belonging, executive functioning skills–like planning, prioritizing, and self-monitoring–may not be the first thing we think of. Yet they’re deeply connected. Students who can organize their work, set goals, and regulate their emotions are better prepared to contribute positively to the class community.
Research backs this up. In a study of sixth graders, explicit instruction in executive functioning improved academics, social competence, and self-regulation. For educators, building these skills benefits both the individual and the group.
Here are a few ways to embed executive functioning into the early weeks:
Task prioritization exercise: Help students identify and rank their tasks, building awareness of time and focus.
Strengths + goals mapping: Guide students to recognize their strengths and set values-aligned goals, fostering agency.
Mindful check-ins: Support holistic well-being by teaching students to name their emotions and practice stress-relief strategies.
One especially powerful approach is co-creating class norms. When students help define what a supportive, productive classroom looks like, they feel ownership over the space. They’re more invested in maintaining it, more likely to hold each other accountable, and better able to self-regulate toward the group’s shared vision.
3. Go beyond the first week to build deeper connections
Icebreakers are a great start, but true belonging comes from sustained, meaningful connection. It’s tempting to think that once names are learned and routines are set, the work is done–but the deeper benefits come from keeping this focus alive alongside academics.
The payoff is significant. School connectedness has been shown to reduce violence, protect against risky behaviors, and support long-term health and success. In other words, connection is not a “nice to have”–it’s a protective factor with lasting impact.
Here are some deeper connection strategies:
Shared values agreement: Similar to creating class norms, identify the behaviors that promote safety, kindness, and understanding.
Story swap: Have students share an experience or interest with a partner, then introduce each other to the class.
Promote empathy in action: Teach students to articulate needs, seek clarification, and advocate for themselves and others.
These activities help students see one another as whole people, capable of compassion and understanding across differences. That human connection creates an environment where everyone can learn more effectively.
Take it campus-wide
These strategies aren’t limited to students. Adults on campus benefit from them, too. Professional development can start with icebreakers adapted for adults. Department or PLC meetings can incorporate goal-setting and reflective check-ins. Activities that build empathy and connection among staff help create a healthy, supportive adult culture that models the belonging we want students to experience.
When teachers feel connected and supported, they are more able to foster the same in their classrooms. That ripple effect–staff to students, students to peers–creates a stronger, more resilient school community.
Belonging isn’t a single event; it’s a practice. Start the year with purpose, keep connection alive alongside academic goals, and watch how it transforms your classroom and your campus culture. In doing so, you’ll give students more than a positive school year. You’ll give them tools and relationships they can carry for life.
Brandy Arnold, Wayfinder
Brandy Arnold is Chief Customer Officer at Wayfinder, where she supports schools nationwide in implementing character development and future-ready skills programs that help students thrive and lead purposeful lives.
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Dive Brief:
Twenty four states and the District of Columbia are seeking to throw out a lawsuit challenging this summer’s delay of K-12 federal grant funding. A joint motion to dismiss was filed Monday by the coalition of states, led by California, and the Trump administration, with both parties agreeing that the balance of the remaining funds be released no later than Oct. 3.
The expected July 1 release of more than $6 billion in fundingwas delayed for several weeks due to a “programmatic review” by the White House’s Office of Management and Budget. OMB said an initial review found that “many of these grant programs have been grossly misused to subsidize a radical leftwing agenda.”
The funding delays impacted after-school programs, English learner services, academic supports, migrant student assistance, adult education and professional development. The inaction caused significant financial disruptions just as schools were finalizing staffing and programming for the upcoming school year, according to educators, families, lawmakers and education-related organizations.
Dive Insight:
The states’ lawsuit, State of California, et al. v. Linda McMahon, et al., was filed July 14 and said the “abrupt freeze is wreaking similar havoc on key teacher training programs as well as programs that make school more accessible to children with special learning needs, such as English language learners.”
President Donald Trump, U.S. Education Secretary Linda McMahon and OMB Director Russell Vought are named as defendants in the lawsuit, as are OMB and the U.S. Department of Education.
In a statement Monday, California Attorney General Rob Bonta said the assurance by the federal government that it will release the remaining funds resolved the states’ lawsuit.
“The Trump Administration upended school programs across the country when it recklessly withheld vital education funding just weeks before the school year was set to begin,” Bonta said. “Our kids deserve so much better than what this anti-education Administration has to offer, and we will continue to fight to protect them from this President’s relentless attacks.”
The Trump administration has said it wants to close the Education Department and give states more decision-making authority over federal K-12 spending.
The states’ lawsuit said that the funding freeze had violated federal funding statutes and regulations. In addition to the states’ lawsuit, a coalition of 14 school districts, parents, teachers unions and nonprofit organizations also sued the Education Department and OMB for withholding the K-12 federal funds. Both parties in that lawsuit — Anchorage School District, et al. v. U.S. Department of Education, et al. — also filed a joint motion to dismiss that lawsuit on Monday.
That motion said the second tranche of federal funding due to states should be available on or about Oct. 1.
