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  • Modern Learners, Modern Strategies: The New Rules of Engagement

    Modern Learners, Modern Strategies: The New Rules of Engagement

    Brett is a working professional with a packed schedule, balancing career growth with personal responsibilities. He knows that advancing in his field requires new skills and credentials, but he needs a program that fits his life, one that is flexible, aligned with his career and worth the investment. Brett is just one example of Modern Learner, a growing population of students who prioritize efficiency, affordability and real-world outcomes in their education.  

    Higher education has undergone a decade of transformation, from evolving enrollment patterns to advancements in technology and changing student expectations. As the landscape continues evolves, so do the behaviors and preferences of students like Brett—giving rise to the Modern Learner.  

    EducationDynamics’ latest report, “Engaging the Modern Learner: The 2025 Report on the Preferences and Behaviors Shaping Higher Ed,” examines these emerging trends. For over a decade, we have tracked student behavior and preferences, adapting our research to reflect the evolving higher education environment. Previously known as the Online College Students Report, this study has expanded in scope to provide a more comprehensive understanding of Modern Learners and their needs.  

    Explore the most significant changes over the past ten years, key findings from our research and actionable strategies to help higher education leaders challenge the status quo and drive innovative outcomes.  

    How Have Student Behaviors and Preferences Changed in the Last Decade?

    Student search, decision-making, and engagement behaviors have shifted significantly over the past decade. Strategies that once drove enrollment may no longer be as effective, requiring institutions to adapt. By examining these changes, we can identify emerging patterns that will shape the future of higher education.  

    Modern Learners Expect Immediate Admit Decisions 

    With greater access to information through technology, prospective students are making decisions faster than ever before. As a result, Modern Learners expect rapid responses from institutions. In 2015, 43% of fully online learners said that they would enroll at the first school that contacted them. By 2025, the urgency has increased significantly, with nearly 75% of online learners indicating that they would enroll in the first school that admits them. This shift underscores the growing need for institutions to streamline their admissions processes, ensuring quick response times and efficient decision-making to remain competitive in enrolling Modern Learners.

    Search Initializes at the Brand Level

    Student search behavior is another trend that has faced a significant shift in recent years, with more students starting their search by focusing on schools rather than specific programs.

    Recent data reveals that 58% of respondents begin their search by considering schools first. This trend is even more pronounced among online learners, where approximately 60% prioritize finding a school before narrowing down their program options. Following school, the next most common search is subject area, with students increasingly exploring broader categories before selecting a specific program.

    Given this shift, higher education marketing strategies need to reflect an approach that encompasses both promotion of programs and the institution itself. As prospective students often initiate their search with a school-focused mindset, schools must position their brand clearly to effectively engage and capture early interest, which will guide students towards relevant programs as they progress through the enrollment funnel.

    AI Impacts Consideration Sets 

    The adoption of AI tools, such as website chatbots and on-demand engagement platforms, has grown steadily over the past decade. Recent data highlights notable increases in the use of chatbots. In 2015, only about 15% of online learners engaged with website chatbots or live chat agents. Now, in 2025, that number has more than doubled, reaching 30% of fully online students.  

    Moreover, students increasingly turn to AI tools like Search Generative Experience (SGE) for answers to critical questions about schools and their offerings, with 37% of Modern Learners using AI for information gathering. As students refine their consideration sets, AI-driven engagement tools provide timely and relevant information, making them a key touchpoint in the decision-making process. The growing reliance on these platforms calls for institutions to employ the use of informative and accessible AI tools to offer students seamless support throughout their research and decision-making processes.  

    Preference and Acceptance of Online Modality has Increased

    It’s no secret that in the past decade, online education has not only gained traction but has become the preferred education modality for a growing population of students. In 2015, only 32% of fully online students believed their online education was better than their previous classroom study. However, that number has more than doubled for today’s respondents. 71% of online learners express a preference for online higher education experiences when compared to classroom education, indicating a fundamental change in student expectations and satisfaction with digital learning environments.  

    Engaging the Modern Learner

    At EducationDynamics, our research continually seeks to understand the evolving needs of students. Through years of research and emerging insights from our 2025 survey, a clear picture of the Modern Learner has emerged—one defined by a focus on flexibility, career, and a desire for personalized education experiences. Modern Learners are not only looking to complete a degree, they also aim to shape their own learning journeys in ways that align with their personal and professional goals. 

    Shared Demands and Preferences 

    Despite their diverse backgrounds, Modern Learners share several key expectations. They prioritize affordability, flexible learning formats and responsive support. If their needs aren’t met, they will quickly seek alternative options. This shift in expectations means that institutions need to rethink how they attract, engage and support students. Meeting the Modern Learner where they are is no longer optional; it is essential for long-term success. 

    The Power of Brand & Reputation

    A strong institutional brand plays a crucial role in the student decision-making process. As students begin their search with a school-focused mindset, a well-established reputation can be the deciding factor in where they apply. In fact, reputation ranked as the third most influential factor in application decisions, cited by 31% of students overall and 51% of traditional undergraduates, in our 2025 survey. To remain competitive, institutions must build a credible and respected brand that not only attracts prospective students but also reinforces trust and long-term value throughout their educational journey. 

    Value and Affordability

    While cost is a significant consideration for Modern Learners, affordability alone doesn’t drive enrollment decisions. A well-rounded value proposition plays an equally important role. Our research shows that 46% of students cite tuition cost as a critical factor, but other factors like program relevance to careers, flexibility, and reputation also weigh heavily in their decision-making process. 

    Supporting students with financial literacy is crucial, as 38% of students identify it as a helpful resource during the enrollment process. By clearly communicating both affordability and long-term value such as career outcomes, program flexibility and personalized support, schools can resonate with the priorities of cost-conscious, value-driven Modern Learners.  

    The Importance of Career Focus

    For Modern Learners, education is a direct pathway to career advancement. Regardless of age or background, they share a strong motivation to upskill quickly and gain credentials that lead to tangible career outcomes. This focus on career alignment is evident, with 20% of Modern Learners citing a program’s relevance to their career as a determining factor in their enrollment decision.

    The Modern Learner Survey reveals that 76% of students feel their institution clearly outlines potential career paths related to their program. While this is positive, gaps remain. Traditional undergraduates are the most informed, with 84% receiving clear career guidance, compared to 73% of non-traditional students and 77% of graduate students. These gaps highlight the need for institutions to consistently communicate career values across all Modern Learner segments, ensuring they understand how their education supports their professional goals.

    The Demand for Flexible Learning Models

    Flexibility is no longer an educational preference; it is a necessity for Modern Learners. As today’s students move away from traditional classroom modalities and increasingly seek flexible environments, institutions must invest in program models that accommodate careers and family commitments.  

    When deciding where to apply, 31% of Modern Learners cited flexible course schedules as a key factor. This need is particularly evident among graduate students, who are more likely to be balancing family and work responsibilities. While 53% of respondents do not have children under 18 at home, a notable portion are managing family commitments in addition to their studies. Among fully online students, the number of children at home has increased by 15%, reinforcing the growing demand for learning models that complement busy schedules. 

    The Role of AI and Social Media

    AI and social media play an increasingly important role in shaping student decisions. Social media is no longer merely an avenue for entertainment; it has evolved into a tool for student engagement and research throughout the entire decision-making process. With students interacting across multiple platforms daily, schools must harness these channels to stay visible and relevant as students progress through the consideration phase. To successfully leverage social media, marketing teams should prioritize creating dynamic, visually engaging experiences, particularly through video content, which resonates strongly with Modern Learners.  

    At the same time, AI enhances this by personalizing interactions and providing real-time insights into student preferences, helping institutions refine their marketing strategies. With the rise of generative AI tools, nearly 70% of Modern Learners now use AI in some capacity, including AI chatbots like ChatGPT, to assist their search for school information. Approximately 37% use these tools specifically to gather information about schools, with tuition fees (57%), course offerings (51%), and admission requirements (43%) being the most sought-after details. This highlights the opportunity for schools to integrate AI into their marketing strategies to provide comprehensive, accessible information that supports prospective students with their enrollment decision.  

    Modern Strategies to Engage the Modern Learner 

    As the needs and expectations of students continue to evolve, it’s important for institutions to adapt in ways that truly serve and support Modern Learners. Here are actionable steps to create a personalized, student-centered experience that fosters trust and drives success.  

    1. Embrace Data-Driven Decision Making: Modern Learners expect personalized experiences, and data is the key to delivering them. Through leveraging market research and insights, like those from the 2025 Modern Learner Report, institutions can better understand student preferences and behaviors. To turn those insights into action, invest in tools for data collection and analysis that allow for continuous improvement and refinement.  
    2. Build a Strong and Authentic Brand: A cohesive and authentic brand is integral to connecting with students. Focus on building a positive online experience that bolsters brand visibility, while garnering trust that your institution can provide timely and reliable information that students seek.  
    3. Prioritize Career Outcomes: Career outcomes are top of mind for students as they consider their educational investment. Make career pathways clear by showcasing programs, internship opportunities, alumni success stories and career counseling services to help students see the tangible benefits of their degree.  
    4. Create Flexible and Personalized Learning Pathways: Flexibility is essential for meeting the diverse needs of Modern Learners. Offer programs with adaptable schedules and learning formats, allowing students to choose a pathway that best aligns their lifestyle and goals.  
    5. Optimize the Digital Experience (Especially Websites and Al): An engaging digital experience is critical to attracting and retaining students. Through regular website updates and the integration of AI-powered tools to offer support, institutions can streamline the user experience to ensure a smooth journey from inquiry to enrollment. 
    6. Enhance Communication Speed: Modern Learners expect timely and informative responses and are quicker to make decisions than in years past. Adopt tools that provide real-time communication capabilities, such as chatbots or automated updates, to keep students engaged and informed throughout the enrollment process.   
    7. Develop a Dynamic Social Media Strategy: Social media is a powerful tool for building connections and increasing brand awareness among Modern Learners. With platforms like Instagram, TikTok, and YouTube playing a major role in their online engagement, video content is especially effective in capturing their attention.  By understanding your audience’s media habits and aligning your content with platforms they use the most, you can deliver the right message at the right time, keeping your institution top of mind.  
    8. Don’t Forget About the Human Touch: While technology undoubtedly plays a significant role in modern times, students still seek personal connections. Ensure that students can engage with advisors, staff, or faculty to guide them through the enrollment process, while providing the support they need.

    Aligning with Modern Learners: A New Era in Enrollment

    In this evolving landscape, Modern Learners are placing greater emphasis on career relevance, affordability, and flexibility, demanding more from their education than ever before. The findings from the Modern Learner Survey underscore the importance of aligning educational programs with career paths, improving financial transparency, and providing tailored support to meet diverse needs. The time is now for higher education leaders to challenge outdated enrollment strategies that no longer resonate with today’s highly discerning, cost-conscious, and value-focused students.  

    To navigate these changes effectively, institutions must adopt innovative, data-driven strategies that speak directly to the Modern Learner’s priorities. For a deeper dive into these insights and actionable recommendations, explore the full “Engaging the Modern Learner” report today.  

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  • Facing NIH cuts, colleges restrict grad student admissions

    Facing NIH cuts, colleges restrict grad student admissions

    Several colleges and universities are pausing admissions to some graduate programs, reducing class sizes or rescinding offers to students in an effort to cut costs amid uncertainty in federal funding.

    The disruption to graduate school admissions is the latest cost-cutting move for colleges. After the National Institutes of Health proposed cutting reimbursements for costs related to research, several colleges and universities said they would pause hiring and cut spending, Inside Higher Ed previously reported. (A federal judge has blocked the NIH plan from taking effect for now.)

    In recent days, the University of Pittsburgh, the University of Pennsylvania and several other institutions have stopped doctoral admissions, at least temporarily. Some colleges are pausing admissions to some programs such as in the biomedical sciences, Stat News reported. At others, the pause is universitywide. The University of Southern California and Vanderbilt University temporarily paused graduate student admissions, though both universities later said that they’d ended the pause.

    A University of Pittsburgh spokesperson told WESA, a local NPR station, that the university “temporarily paused additional Ph.D. offers of admission until the impacts of that [NIH] cap were better understood … the University is in the process of completing that analysis and expects to be in a position to resume offers soon.”

    Meanwhile, the University of Pennsylvania is planning to cut graduate admissions rates, The Daily Pennsylvanian reported, citing an email from the interim dean of the School of Arts and Sciences, Jeffrey Kallberg, who wrote that the cuts were a “necessary cost-saving measure” to adjust to the NIH proposal.

    “This is not a step any of us wanted to take,” Kallberg wrote, according to the Daily Penn. “We recognize that graduate students are central to the intellectual life of our school—as researchers, teachers, collaborators, and future scholars. However, we must ensure that we can continue to provide strong support for those students currently in our programs and sustain the school’s core teaching and research activities.”

    Tom Kimbis, executive director of the National Postdoctoral Association, wrote in an email to Inside Higher Ed that academic institutions reliant on federal funding “are being forced to make tough decisions to support these researchers in a difficult environment.”

    “The decisions in Washington to pause or cease funding for science and research is impacting early-career researchers across a wide range of disciplines,” Kimbis added. “Slowing or stopping their work, on topics from cancer and Alzheimer’s research to social science issues, hurts Americans in all 50 states.”

    In the last week, some faculty began tracking the reductions in the biomedical sciences via a shared spreadsheet that includes verified cuts and unverified decisions based on word of mouth and internal emails. Faculty on social media said the cuts will have long-term ramifications for sciences as fewer students enter the field. On TikTok, several students who had applied to grad school shared their dismay at how the funding cuts meant they might have to say goodbye to their career plans and research.

    Accepting graduate students, particularly for Ph.D. programs and in the biomedical sciences, requires universities to make a long-term financial commitment, which is more difficult now that the NIH has stopped making new grant awards and is aiming to cut funds. Colleges receive billions from the NIH to support research. If the proposed rate cuts move forward, institutions say they would have to shut down some labs and lay off employees.

    “University research and scholarship operate on a time scale of years and decades,” the Rutgers AAUP-AFT chapter wrote in a letter to New Jersey senators Cory Booker and Andy Kim. “Higher education would become impossible in the face of capricious and arbitrary withholding of funding, elimination of entire areas of grant support for critical scientific research, and cancellation of long-held contracts.”

    They went on to warn that the threat to funding would diminish the country’s strength as a research superpower. “The best scientists, the best scholars, and the best students will make the rational decision to take their talents elsewhere. Once lost, the historic excellence of United States universities, including world-leading institutions in New Jersey, both public and private, will not be easily regained.”



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  • Data stories from Achieving the Dream’s latest award winners

    Data stories from Achieving the Dream’s latest award winners

    Each year, Achieving the Dream lifts up at least one community college in its network for adopting practices and strategies leading to a student-focused culture, notable increases in student outcomes and a reduction of equity gaps.

    To be eligible for the Leah Meyer Austin Award, an institution must demonstrate four-year improvement of at least three percentage points in the IPEDS on-time completion for the level of associated credential awarded, or have been selected as one of the top 150 colleges in the Aspen Prize for Community College Excellence. The achievements of this year’s honorees—Chattanooga State Community College in Tennessee and Southwestern Oregon Community College—show how a holistic approach to student success that exists through the institution can result in whole-college transformation.

    Setting the bar: In evaluating applicants, ATD considers gateway metrics, including leading indicators (early momentum metrics) and lagging indicators (completion or transfer), with substantial improvement of three percentage points or more over three years.

    Equity metrics may highlight data such as the equity gap improvement between part-time and full-time student outcomes or between Pell-eligible and non-Pell-eligible students. Substantial improvement means closing or narrowing equity gaps over three years by at least two percentage points.

    The following data demonstrate not just what Chattanooga State Community College and Southwestern Oregon Community College did to earn their honor, but also ways that other institutions can tell their own data stories.

    Chattanooga State Community College actions and results: The Vision 2027 strategic plan has inspired a shift from 15-week to seven-week terms, more personalized academic advising, strengthened commitments to basic needs assistance and wraparound support services, and implementation of an affordable course materials program.

    • Fall-to-fall persistence rate from the fall 2019 cohort to the fall 2022 cohort saw a 7.1-percentage-point gain.
    • The credit completion rate jumped from 54.6 percent among the 2020 fall cohort to 66.4 percent among the fall 2023 cohort.
    • Articulation agreements and course road maps related to Tennessee Transfer Pathways resulted in an 8.2-percentage-point climb in the rate of students who transfer and earn a baccalaureate degree within six years of matriculating between the fall 2015 cohort and the fall 2018 cohort.
    • The adoption of a co-requisite model, with embedded tutors, for gateway English and math courses led to a rise in gateway math completion from 38.5 percent for the fall 2020 cohort to 49.5 percent for the fall 2023 cohort. Completion rates for gateway English courses, meanwhile, grew from 49.3 percent to 66.6 percent in that time frame. Approximately 45 to 48 percent of the college’s student population is still developing essential college-level academic skills.

    Southwestern Oregon Community College actions and results: This rural institution’s recent efforts have included engaging and supporting its community’s adult and part-time learner populations, such as by creating targeted student orientations, evaluating community practices and its portfolio of academic and workforce programs, meeting the special financial needs of first-generation adult learners, and improving online services (40 percent of Southwestern’s overall student body are online learners).

    • In comparing the 2017 cohort to the 2020 cohort, the four-year completion rate among part-time learners improved by 8.7 percentage points, narrowing the equity gap between adult learners and traditional-aged learners by 3.2 percentage points. Between adult learners and traditional-aged learners, the gap narrowed by 6.7 percentage points, as the rate of completion among the former rose 12.3 percentage points.
    • The equity gap between first-generation and continuing-generation learners in fall-to-fall persistence narrowed by three percentage points, from 8.2 percent in the fall 2019 cohort to 5.2 percent in the fall 2022 cohort.
    • From the fall 2017 cohort to the fall 2020 cohort, the overall four-year completion rate grew 6.6 percentage points, and the rate at which students transfer and earn a baccalaureate degree (despite severe geographical hardships) rose 3.7 percentage points from the fall 2015 cohort to the fall 2018 cohort.

    More information on both winners can be found here. In a March 31 webinar, Achieving the Dream will feature both winners.

    Is your institution or department tracking new KPIs related to student success, or using data in a new way? Tell us about it.

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  • Federal judge bars DOGE from accessing student data

    Federal judge bars DOGE from accessing student data

    A federal judge temporarily barred Elon Musk’s Department of Government Efficiency from accessing sensitive student data on Monday, after the American Federation of Teachers sued over privacy concerns. 

    The judge, Deborah Boardman of the District Court of Maryland, said the federal government had not provided convincing evidence that DOGE needed the information to achieve its goals. Last week, in a separate case brought by the University of California Student Association against the Education Department, a different judge declined to bar DOGE from accessing student data, saying the plaintiffs hadn’t shown any harm done. But Boardman, a Biden appointee, argued that DOGE staff being given access was enough to merit the injunction. 

    Education Department staff and student advocates raised concerns about DOGE employees’ access to student loan and financial aid data, which includes troves of uniquely sensitive, personally identifiable information. The injunction prevents the office from executing what Musk has referred to as an “audit” of the student loan system for at least two weeks while the lawsuit is ongoing, as well as from accessing financial aid data.

    “We brought this case to uphold people’s privacy, because when people give their financial and other personal information to the federal government—namely to secure financial aid for their kids to go to college, or to get a student loan—they expect that data to be protected,” AFT president Randi Weingarten wrote in a statement. 

    The court-ordered stoppage is the latest in a string of injunctions issued against Musk and the Trump administration in recent weeks, as lawsuits pile up against the administration’s attempts to swiftly upend the federal bureaucracy. On Friday, a federal judge blocked Trump from enforcing large parts of his executive order against diversity, equity and inclusion initiatives.

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  • Top lawyer targets tenure after being sued for ignoring it

    Top lawyer targets tenure after being sued for ignoring it

    Kansas lawmakers are considering a bill that would sap tenure of its meaning for faculty at the state’s public colleges and universities.

    House Bill 2348, introduced this month in the Kansas Legislature, doesn’t specifically say it would ban tenure. But according to the proposed law, “any special benefits, processes or preferences conferred on a faculty member” by tenure “can be at any time revoked” by a higher education institution or the Kansas Board of Regents, which governs the state’s public universities. It also says tenure wouldn’t “create any entitlement, right or property interest in a faculty member’s current, ongoing or future employment.”

    The bill would end such rights not just for future “tenure” earners but for already tenured professors, too. Mallory Bishop, a nontenured instructor at Emporia State University who serves as faculty president, said HB 2348 would “remove the core premise of tenure,” which is “you cannot be fired without cause.”

    “The bill itself seems to remove everything except the name of tenure,” Bishop said.

    It’s part of a growing trend among Republican lawmakers in multiple states seeking to weaken or eliminate tenure in public institutions. Ohio’s Senate passed a bill this year that would weaken tenure, though the House hasn’t yet followed suit. So far, no state has fully banned tenure at public institutions.

    But the Kansas bill is noteworthy for its origins. The Board of Regents and the state’s two top research universities publicly oppose it. So where did it come from?

    Steven Lovett, general counsel for Emporia State University, says he wrote it. And the top of the bill includes one sentence saying a lawmaker requested it on Lovett’s behalf.

    The bill materialized after Emporia State suffered a setback in its continued defense against a federal lawsuit filed by 11 tenured professors whom the university decided to lay off in 2022. A judge—rebuffing the university defendants’ request to toss out the suit—allowed the faculty to move forward with their allegations that they weren’t provided sufficient due process. Emporia State officials, including Lovett himself, are among the defendants in the continuing suit.

    Those faculty were among 23 tenured professors whom Emporia State laid off, citing financial pressures and other possible reasons. The university’s handling of the situation led the American Association of University Professors to censure the institution. The controversy presaged layoffs over the past two years by other U.S. universities, which also cited financial concerns and didn’t spare tenured faculty. West Virginia University made headlines in 2023 for axing a swath of tenured faculty, followed by the University of Wisconsin at Milwaukee and Western Illinois University.

    A university spokesperson wrote in a statement to Inside Higher Ed that Emporia State supports tenure and that Lovett’s “submission of this bill comes as a surprise to the university.” But the statement also defended Lovett’s “constitutional right” as “a private citizen” to submit the legislation.

    The statement doesn’t say whether the university supports or opposes the bill. Emporia State didn’t provide an interview or respond to written questions about its position on the legislation.

    Bishop said she’s asked top university officials for their stance but hasn’t received an answer; she said university president Ken Hush told her in a private conversation that even if the bill were to pass, “tenure still exists.” Lovett—saying he was commenting as a private citizen—has told lawmakers that universities that speak out against the bill are violating state law.

    And while the university says it was surprised by Lovett’s submission of the bill, an online video of an earlier legislative hearing shows Hush appearing to urge lawmakers to support similar legislation not long before his top lawyer introduced it.

    Reversing a Court Loss?

    The university attempted to dismiss the laid-off professors’ lawsuit by arguing that tenure didn’t give them a “property right” to continued employment. “Property right,” or “property interest,” is a legal term, and if tenured professors possess this right, it could mean they should have received due process before being ousted, in accordance with the 14th Amendment.

    In December, a U.S. district court judge in Kansas allowed the case to progress, ruling that the professors’ legal complaint sufficiently alleged that the faculty did have so-called property rights to keep their jobs. The case continues.

    As the Kansas Reflector previously reported, a Kansas House Higher Education Budget Committee member asked Hush about the suit during a Jan. 31 hearing. According to a video of the proceedings, Hush said the property right ruling “means an entitlement and job forever, until this is settled in some form. Obviously, as a state agency, we’re working with the attorney general on this. And the other option to correct that is via legislation.”

    About a week later, House Bill 2348 appeared at the request of Representative Steven K. Howe—who chairs the committee Hush spoke to—on behalf of Lovett. Howe declined to comment for this article.

    The bill, however, is currently before the House Judiciary Committee—not Howe’s committee. Lovett advocated for the legislation during a Feb. 11 Judiciary hearing, in which he was introduced as “Mr. Steven Lovett, private citizen.” Lovett told the lawmakers the university didn’t encourage him to write the bill “and had no knowledge of it before I submitted it.”

    He said the bill “eliminates the property right of tenure but not tenure itself.” The idea that tenure is a property right “obligates Kansans to a long-term, unfunded fiscal liability,” he said, adding that the due process required to oust tenured faculty “costs even more.” He argued the First Amendment makes tenure and due process unnecessary to protect academic freedom.

    “A nontenured faculty member enjoys as much legal protection to pursue academic freedom as a tenured faculty member,” he said. Tenure “primarily results in nothing more than personal gain.”

    Lovett said Board of Regents members echoed part of his arguments amid the lawsuit filed by the laid-off professors, arguing that any universities that opposed the bill would be violating state law that says the board manages public universities. As of now, though, a judge has dismissed all board members as defendants, leaving only Lovett, Hush and one retired Emporia State official facing the lawsuit.

    At the end of his speech, Lovett, who’s also an associate professor of business law and ethics at Emporia State, publicly renounced the tenure the university gave him.

    Doug Girod, chancellor of the University of Kansas, followed Lovett at the lectern.

    “I don’t believe I’m breaking the law, because I am here with the full knowledge of my board,” Girod said. Eradicating “meaningful tenure” would mean losing “our best faculty, and we will not be able to replace them,” he said.

    After Kansas State University’s president spoke against the bill, Blake Flanders, the top administrator at the Board of Regents, told lawmakers the board is also against it, citing similar recruitment and retention concerns. Further, his written testimony suggested he doesn’t buy Lovett’s argument that he’s acting as a private citizen.

    He pointed out that Board of Regents policy requires legislative proposals from institutions it governs first be presented to the board for approval “before being submitted to the Legislature.” He wrote, “That policy was not adhered to in the case of this bill.” A board spokesperson didn’t provide Inside Higher Ed an interview or answer written questions about whether the board is pushing for Lovett to be disciplined.

    Even if the bill passes, it’s unclear whether it would actually help Emporia State in its current suit or erase the meaning of tenure for other Kansas faculty who have already earned it. J. Phillip Gragson, attorney for the laid-off professors, said in an email that that would be unconstitutional.

    “While the state can certainly commit higher education academic and economic suicide by passing a bill that eliminates tenure prospectively only if it wants, the state cannot take away tenure rights from those professors who have already obtained tenure without due process,” he wrote.

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  • Florida equivalent of DOGE to audit state universities

    Florida equivalent of DOGE to audit state universities

    Florida governor Ron DeSantis is launching a state initiative to cut spending and optimize efficiency modeled after the Elon Musk’s federal Department of Government Efficiency, which has cut billions in contracts at federal agencies, The Orlando Sentinel reported.

    Over the course of a year, Florida’s version of DOGE intends to sunset dozens of state boards and commissions, cut hundreds of jobs, and probe university finances and managerial practices.

    “This is the DOGE-ing of our state university system, and I think it’s going to be good for taxpayers, and it’s ultimately going to be good for students as well,” DeSantis said Monday.

    He added that the state would leverage artificial intelligence to help with the initiative.

    The Republican governor also indicated that the state-level initiative would target what he referred to as “ideological study stuff” in an effort to “make sure that these universities are really serving the classical mission of what a university should be, and that’s not to impose ideology. It’s really to teach students how to think and to prepare them to be citizens of our republic.”

    The move comes as the state has already targeted curriculum in recent months, stripping hundreds of courses from the general education offerings of state universities earlier this year. Many of the classes touched on topics such as race, gender, sexuality, and non-Christian religions.

    Florida has also hired multiple GOP officials—some sitting, others who previously served—to lead state universities, including several who have no higher education management experience.

    In a response to DeSantis, who pressed for the need to eliminate inefficiencies, the Florida Democratic Party noted that Republicans have controlled state politics for nearly 30 years and questioned the outgoing governor’s motivations in launching the state equivalent of DOGE.

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  • Calif. judge rules adjuncts should be paid for nonclassroom work

    Calif. judge rules adjuncts should be paid for nonclassroom work

    A superior court judge in California ruled last week that adjunct faculty in the Long Beach Community College District should be paid for work they do outside the classroom, including lesson prep, grading and holding office hours, EdSource reported.

    The ruling came in response to a lawsuit filed in April 2022 by two part-time professors who argued that they are only paid for time spent teaching in the classroom, and that “failing to compensate adjuncts for out-of-classroom work is a minimum wage violation,” according to the decision by Judge Stuart Rice.

    Rice concurred, noting “a myriad of problems” with the district’s argument that minimum wage rules don’t apply, EdSource reported.

    Still, Rice stayed the decision pending further proceedings, so it doesn’t go into effect immediately. A similar lawsuit is under way in Sacramento County, brought by adjuncts against 22 community college districts, as well as the state community college system and its Board of Governors.

    Adjunct professor John Martin, who chairs the California Part-time Faculty Association and is a plaintiff in the Sacramento case, celebrated the Long Beach ruling.

    “It’s spot-on with what we have been saying,” he told EdSource. “We’re not getting paid for outside [the classroom] work. This has been a long time coming.”

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  • The blurred lines of higher education in South Korea: when colleges look like universities

    The blurred lines of higher education in South Korea: when colleges look like universities

    Edward Choi and Young Jae Kim

    South Korea has become an attractive destination for international students, boasting a strong higher education system with internationally recognised universities. A complication, however, is emerging with some foreign students enrolling in what they believe are universities, only to later discover that they are attending junior colleges, Korea’s flagship vocational institutions.

    This phenomenon may be linked to changes in institutional marketing (identity branding) and key organizational characteristics at junior colleges and universities alike. Many colleges have removed words like “technical” or “vocational” from their names and are now called universities in both Korean and English. They have also expanded their degree offerings to include bachelor’s and, in some cases, even graduate programs.

    The blurring of identities (and institutional traits) and the implications thereof are a focus of our study, Confusion in the Marketplace: A Study of Institutional Isomorphism and Organisational Identity in South Korea (Choi and Kim, 2024). Through a national, statistical overview and the content analysis of select institutional websites, we examined the dimensions along which South Korean colleges and universities are organizationally isomorphic, a concept that describes how organizations begin to resemble each other as a result of external pressures (see DiMaggio and Powell, 1983). Importantly, we discuss in our article the market implications for this type of institutional convergence.

    Key changes or dimensions of likeness

    Nearly all colleges (95%) have rebranded themselves with the term “university” in their Korean names, and 61% have done so in English. Colleges now offer bachelor’s-equivalent degrees, with 92% providing such programs, and some even offering graduate degrees (11%). Both colleges and universities emphasise similar disciplines, including Business Administration, Family & Social Welfare, and Mechanical Engineering, reflecting shared market demands.

    Institutional websites suggest colleges and universities adopt similar marketing strategies, emphasising employment outcomes and industry-academic collaboration. Less selective universities resemble colleges in focusing on job-market relevance in research and academic programming. Both institution types operate in local, national, and international spheres with internationalisation efforts at both types.

    There are key differences to note. Some universities, particularly elite ones, highlight intellectual growth and social development as a societal role in vision and other identity statements. Research at especially elite universities is both applied and humanities-focused, while this is not true in the case of colleges and lower-tier universities. Furthermore, internationalisation at universities is mostly about citizenship and cultural development while the same is less cultural but utilitarian at colleges (eg career development through international field placements).

    Why are junior colleges becoming more like universities?

    We discuss several key reasons behind the organisational sameness among Korea’s colleges and universities. One key factor is South Korea’s shrinking student population. With birth rates at record lows, the number of high school graduates has plummeted, creating a crisis for universities and junior colleges alike (Lee, 2024) and forcing these institutions to compete directly for a shrinking pool of students. The offering of baccalaureate degrees and graduate programming, among other organizational changes, may serve as primary examples of survival strategies amid the changing demographics. The same may be said of universities where there is a strong vocational dimension in academic offerings, much like what we see at colleges.

    Government policies (both historical and contemporaneous) have also played a major role in the Korean case of institutional isomorphism. Such policy directions have pushed both universities and junior colleges to align their offerings with workforce demands (Ministry of Education, 2023d, 2024a). In 2008 the government approved bachelor’s-equivalent degrees for junior colleges, allowing them to offer advanced major courses. In 2022, junior colleges were even permitted to introduce graduate programs, further blurring the distinction between these institutions and universities.

    Additionally, South Korea’s push for internationalisation amid globalisation has encouraged universities and junior colleges alike to aggressively market themselves to international students. The country has set ambitious national goals for attracting students from abroad (ICEF, 2023); as a result, both institutional types are using similar branding strategies. Words like “world-class,” “global,” and “innovative” appear frequently on websites, even in the case of junior colleges like Kyung-in Women’s University, an institution with virtually negligible global recognition or research excellence.

    The risks of blurred identities

    A key concern with blurred identities and institutional characteristics (including social roles) is that they can create confusion for international students who are increasingly looking to Korea as an attractive education destination. For students seeking a traditional university experience, this can lead to disappointment and even financial and academic setbacks, not to mention reputational damages to Korea and its higher education system.

    There is also the issue of mission creep, where junior colleges in their efforts to emulate universities, risk losing sight of their normative societal function. Junior colleges have historically complemented universities in increasing access to education and providing job training for students who might not otherwise pursue higher education (see Brint and Karabel, 1989; Dougherty, 1994; Lee, 1992). This mission is at stake. The accretion and expansion of new and existing programs and services, respectively, require invariably additional resources, which might drive up educational costs. Many prospective students may not be able to afford these fee hikes.

    What to make of institutional isomorphism?

    At the end of the day, students want a quality education and meaningful career opportunities. It is important for them to clearly understand what they are signing up for – given how important higher education is to shaping their career trajectories. Policy discussions at the national level must now consider the global character of Korea’s junior colleges, whose cosmetic and organisational changes can impact international mobility patterns. Clearer differentiation from a policy perspective is needed in this regard.

    We must not ignore the positive implications of institutional isomorphism, whose market advantages have not been fully explored by scholars. We argue that institutional isomorphism – particularly where college and university programs converge – can be strategically utilised as a policy lever to address market challenges. Rather than viewing institutional homogenization as inherently problematic, policymakers could use it to correct market inefficiencies like supply and demand challenges. The shortage of nurses in Korea (see Lee, 2023), for example, is likely being addressed through the joint efforts of colleges and universities in training and producing nurses with similar qualifications.

    Unchecked isomorphism, however, has its challenges, as pointed out earlier (ie confusion in the international student marketplace). We are also concerned about a skills mismatch where colleges and universities are pumping out graduates with homogenised skillsets. This type of sub-optimisation can result in high youth unemployment rates and students working in careers unrelated to their academic majors, which are already concerns in Korea (see Sungmin and Lee, 2023).

    To conclude, our study notes that institutional isomorphism is a global phenomenon, with similar trends observed in countries such as China, the US, and Australia (see Bae, Grimm, and Kim, 2023; Bük, Atakan-Duman, and Paşamehmetoğlu, 2017; Hartley and Morphew, 2008; Saichaie and Morphew, 2014; Taylor and Morphew, 2010). Further research is needed to assess whether isomorphism in higher education lends to competitive market advantages beyond Korea.

    Edward Choi is an Assistant Professor at Underwood International College, Yonsei University. His research interests centre on a range of topics: Korean higher education, traditional Korean education, the internationalisation of higher education, and the global phenomenon of family-owned universities. 

    Young Jae Kim was a student at Underwood International College, Yonsei University.

    Author: SRHE News Blog

    An international learned society, concerned with supporting research and researchers into Higher Education

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  • Freckles – or something else?

    Freckles – or something else?

    • Martin Williams is Chair of the University of Cumbria and a former higher education policy official in the Department for Education.

    It was interesting to read Jo Johnson’s 28 January HEPI blog about the OfS’s suspension of new applications to the Register and for Degree Awarding Powers  (The Office for Students needs to walk and chew gum, by Jo Johnson).  The OfS, apparently, is ‘failing to support the innovation vital to our success as a knowledge economy’. It is ‘abandoning its statutory duties to support innovation and choice’.  By telling the world it is ‘snowed under with handling institutional failure’, it is sending bad messages to international students.  I doubt that the recent OfS announcement of proposed new conditions for applications will have defused these criticisms.

    As one of the main architects of the legislation that created OfS, Jo is certainly well-placed to assess how well it is delivering his vision of the future (and he is duly appreciative that OfS appears to be sticking with his particular love, the Teaching Excellence Framework.) He still believes in his policies. All credit to him.

    Others, however, may ask whether that is because those policies have demonstrably worked for the public good, or because Jo does not want to question them. 

    Harsh though it is to place Jo Johnson alongside die-hard Brexiteers, there is something of the same conviction that the vision was glorious, but it was never properly implemented and has been sabotaged by the unbelievers.  If the vision had been fully realised, English Higher Education should now be going through a period of unprecedented innovation, backed by massive entrepreneurial private investment, creating the best time ever to be a student and the best ever generation of students.  If it isn’t, then those reliable whipping boys, Bureaucracy and Regulation, can be sent to the pillory.  It cannot be that the vision was naïve, or even plain wrong in parts.

    Perhaps we are indeed on the way to that golden age.  After all, there are now more than 400 higher education providers on the OfS Register, which is a lot more than were there in the old HEFCE days. This means more institutions are competing for students, and students have more institutions to choose between. Jo quotes the innovative examples of the Dyson Institute of Engineering and Technology, the New Model Institute for Technology and Engineering, the London Interdisciplinary School and The Engineering & Design Institute: London as the tip of the innovation iceberg.  They are the first fruits of the harvest that should now be blossoming even more bountifully, but for OfS’s narrow-mindedness.

    And perhaps we aren’t.  Mike Ratcliffe, whose MoreMeansBetter blogs shine a valuable light on the parts of the English higher education sector that most people haven’t heard of, commented under Jo’s article that ‘his list doesn’t include the providers who have recruited large cohorts… The four great providers, with their distinctive offerings, need to be put alongside a raft of business management, performing arts and theology providers.  He instances the Applied Business Academy, currently being wound up.  This institution, which went from 420 students in 2020/21 to 2,360 in 2022/23, has, on Mike’s estimates, in the most recent year, ‘had twice as many students as the four providers have had in their entire existence combined’.

    The Applied Business Academy is just as much the result of Jo Johnson’s vision as the Dyson Institute.    

    Which takes us back to the vision itself. 

    It was rooted in the post-2012 settlement and the new possibilities it opened up.  It was a bold and imaginative experiment, and I would certainly not want to assert it has failed.  I don’t have definitive evidence either way.  But an experiment it was, and it should be recognised as such.  It now deserves to be evaluated, seriously and dispassionately, with no preconceptions.  A new government, due to publish its own vision for higher education later this year, has the chance to commission such an evaluation.     

    How we got here

    We got here because of the raising of the fee cap in 2012.  This made it possible, for the first time, for serious profits to be made from providing higher education in England, with these profits underwritten by the public purse. 

    Both before and after 2012, the State has been the largest financial contributor to English higher education institutions – either directly, through grants, or indirectly via the student loan guarantee.  However, before 2012 the State’s contribution to teaching was split fairly evenly between grants and loans.  The maximum loan was around £3,500; the residual costs of providing a course were met by grants, paid by the Funding Council, HEFCE, according to the perceived costs of teaching different subjects (just over £6,000 per student was considered the minimum cost for a “classroom-based” subject like Law). 

    To control grant expenditure, there were also broad “targets” for each institution for the number of students they would take each year.  This limited an individual institution’s room to grow.  It also limited the number of new institutions that would be accommodated in the whole HE system. 

    The settlement reached after the 2010 Election very deliberately and fundamentally changed this system, as Nick Hillman has recently described:

    • Raising the tuition fee loan cap to £9,000 sent it well above the ‘break-even point’ for most HE courses (whereas the previous £3,500 fee loan was well below it). 
    • Removing limits on funded student numbers meant that the State undertook to pay the fees for any student accepted by an eligible institution.  Hence, it allowed the rapid expansion of institutions that could recruit students, including completely new institutions entering the market for the first time.

    That – entirely intentionally – included for-profit institutions. 

    Where We Now Are

    The regulatory environment that has been created incentivises institutions to recruit as many students as they can, while delivering courses as cheaply as they can.  That applies to all providers, but is especially helpful to new for-profit providers, entering the market unencumbered by arrangements made under the previous system.

    Some would simply call this efficiency.  They would have a fair point.  All institutions have to cover their costs and make sufficient surpluses to finance their futures.  But there are some differences. 

    To illustrate, my own institution (University of Cumbria) is required by its governing documents to operate as a charity for the benefit of education in Cumbria. That is why we were created. When surpluses are made (and we are making surpluses!), they go towards that goal.  Neither I, nor any of my Board, nor any external investor, benefits financially.  We are an institution that is devoted, however imperfectly, to the public good. 

    In a for-profit institution, naturally, the picture is different.  Very sensibly, they will locate themselves wherever they think offers the best prospects (usually big cities).  If they are not prospering there, they will leave without a backward glance.  If they are prospering, the profits may well leave too; they are not in business to invest in places.  And a look through Mike Ratcliffe’s blogs gives a sense of some of the profits that are being made; in some cases, more than 25%, and tens of millions of pounds.  The beneficiaries are the investors and the owners, wherever they may be, and the funds have come from the British taxpayer. 

    I am not trying to imply that there is anything wrong or unethical going on here. Any institution is entitled to operate within the regulatory system as it exists, and this is what these institutions have done.  Of course they should be trying to minimise costs; they are for-profit institutions.

    But I am saying that it is reasonable for the government, on behalf of the taxpayer and the citizen, to ask itself whether this demonstrates a higher education regulatory regime that is operating in the public interest.

    That is a genuinely open question.  I don’t have the information to do a cost-benefit analysis.  Some of this boils down to gut reactions anyway.  Offering good quality educational opportunities is a public benefit, whoever does it. If an agile, low-cost, slimmed-down provider can attract lots of students onto Business Studies courses in Birmingham or Manchester, and some of those students therefore don’t go to universities like mine, so what?  Students are presumably exercising choice, and that is a good thing.  Making money from providing a service is not against the public interest.

    On the other hand, the current regulatory regime actively incentivises institutions like the Applied Business Academy to enter the market.  It is an unusual market, because there is no need to compete on price; the taxpayer obligingly provides students with the money to pay an institution’s fees. This underpins the profits that can be made and pocketed by private investors anywhere in the world.  Some people would feel this wasn’t the right use of taxpayer money.  And if – it is a genuine if – the presence of a lot of ABAs were sucking some students away from the ‘public interest’ providers, and thereby destabilising them financially, the State, and the taxpayer, may find themselves with a further set of headaches. The fate of the University of Remoteshire, the largest employer in its area and the recipient of considerable public funding over the decades, is a matter of legitimate public concern. 

    What should happen now?

    The new government should be asking itself, and OfS, about the system it has inherited.  It should not automatically trash the work of its predecessors, but should also apply some common-sense scepticism to claims from those who have an obvious vested interest in preserving the status quo (which means the system created after 2012).  It should seek an honest assessment of the costs and benefits in the round, recognising that there are both.  And ultimately, it should decide for itself whether the new marks that are becoming visible on the face of English higher education are predominantly charming freckles, that add to the attractiveness of the whole, or something less benign. 

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