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  • Education Dept. Agrees to Push DEI Compliance Deadline

    Education Dept. Agrees to Push DEI Compliance Deadline

    State education agencies are no longer bound to certify their compliance with President Donald Trump’s executive orders and guidance memos banning diversity, equity and inclusion programs in order to continue receiving federal funds—at least for now.

    K-12 school districts were originally required to prove they had met the president’s standard by April 14. But now, as the result of an agreement reached Thursday in a lawsuit, the Department of Education cannot enforce that requirement or enact any penalties until April 24. The move to require school systems to certify their compliance was one of the department’s first actions since releasing the Feb. 14 Dear Colleague letter that declared all race-conscious student programming, resources and financial aid illegal.

    The National Education Association challenged that letter in a lawsuit and then moved for a temporary restraining order to block the certification requirement. (The department notified state educational agencies of the deadline April 3.)

    In addition to not enforcing the certification requirement, the Education Department also agreed not to take any enforcement action related to the Feb. 14 guidance until April 24, though that doesn’t cover any other investigations based on race discrimination.

    The plaintiffs, represented by the American Civil Liberties Union, still want to block the Dear Colleague letter entirely. But they see the agreement as a positive step.

    “This pause in enforcement provides immediate relief to schools across the country while the broader legal challenge continues,” the plaintiffs said in a news release.

    A judge will hold a hearing April 17 to consider the NEA’s motion for a preliminary injunction, which could block the guidance entirely.

    For more information on this case and others, check out Inside Higher Ed’s lawsuit tracker here.

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  • ED and USDA Should Do More to Close the SNAP Gap

    ED and USDA Should Do More to Close the SNAP Gap

    Alex Potemkin/E+/Getty Images

    A new Government Accountability Office report concludes that the Education and Agriculture Departments should be doing more to ensure college students receive federal food assistance. Despite reforms, too few students are notified they could be eligible for the Supplemental Nutrition Assistance Program, or SNAP.

    For instance, the GAO found that the Education Department’s plan to notify students about food assistance programs misses about 40 percent of those eligible for the aid.

    The report, released Thursday, partly blames faulty communication and data sharing between the Education Department, the USDA’s Food and Nutrition Service, colleges, and state agencies.

    “It’s crucial that ED and USDA collaborate effectively, so that all eligible students can access the resources they need to thrive,” Rep. Bobby Scott, a Virginia Democrat and ranking member of the House Committee on Education and the Workforce, said in a statement. (He also emphasized that for the Education Department to help students, it has to remain intact.)

    To reach its conclusions, the GAO interviewed officials at both federal agencies and at colleges and SNAP offices in California, Massachusetts and Washington, states actively working on student outreach, to learn more about students’ access to SNAP benefits. The report also based its findings on interviews with members of multiple higher education associations and an analysis of data from the Education Department’s 2020 National Postsecondary Student Aid Study. The audit took place between May 2023 and February 2025.

    ‘Gaps in Planning and Execution’

    The report pointed out that the Education Department and USDA have new legal avenues to help students obtain SNAP benefits.

    The FAFSA Simplification Act, which passed in 2020 and included provisions related to student outreach that took effect last summer, requires the Education Department to notify low-income students of federal benefits, like SNAP, based on their Free Application for Federal Student Aid. The law also allows the Education Department to share FAFSA data with the USDA and state SNAP agencies to reach out to potentially eligible students and streamline their enrollment in the program.

    The report commended the two federal agencies for taking steps to connect students with SNAP benefits, including a memorandum of understanding in September 2024 with commitments from both agencies to take action on student access to SNAP. Notably, the Department of Education agreed to send out annual emails with information about SNAP to colleges and potentially eligible low-income students, sending emails to approximately eight million students in November 2024.

    “But gaps in planning and execution remain,” according to the report.

    The GAO accused the Education Department of initially offering insufficient guidance as to how data sharing would work, leaving colleges and state higher ed agencies in the dark.

    In a December 2023 survey, 11 out of 19 state higher ed agency officials said it was unclear to them whether organizations could use student data for SNAP outreach, 15 out of 19 weren’t sure if they needed students’ consent to use certain data, and 12 out of 19 didn’t know which rules applied to which data sources. A 2023 survey of colleges by the Higher Learning Advocates and the National Association of Student Financial Aid Administrators similarly found that fewer than a quarter of 182 colleges did outreach to students about federal benefits because of worries they’d incorrectly use FAFSA data. The department later provided more clear guidance.

    The GAO also found that there still isn’t a clear, written process in place for data sharing between the Education Department and other federal and state SNAP agencies. The process involves obtaining student consent and establishing individual data-sharing agreements with each agency that administers benefits, according to department officials, but the details remain hazy.

    “While officials told us they intend to move forward with sharing FAFSA data with other agencies, Education does not have a formal plan in place for how it would implement this effort, nor has the agency estimated a timeframe for when it would begin sharing data,” the report noted. “This could lead to delays in vulnerable college students getting information that could help them access food and benefits they are eligible for.”

    The GAO also identified flaws in the Education Department’s system for notifying students about SNAP benefits.

    As of November 2024, students eligible for Pell Grants who report their households receive at least one federal benefit automatically get a notification on their FAFSA submission page about other federal benefit programs with a link to more information. But the GAO’s analysis of Education Department data found that an estimated 40 percent of students who could be eligible for SNAP don’t meet both criteria. For example, some Pell-eligible students don’t apply for federal benefits, and graduate students may be eligible for SNAP but can’t receive Pell Grants. The GAO critiqued the department for not consulting with the USDA or other agencies on its approach.

    The report also doesn’t let the USDA off the hook. The GAO argued that the USDA urged state SNAP agencies to target outreach to students but, like the Education Department, left out key details in its guidance, creating “areas of ambiguity.” College and state SNAP agency officials reported to the GAO that they weren’t sure if or when they could access or use students’ SNAP data and had trouble getting their questions answered at the USDA’s Food and Nutrition Service regional offices.

    “Without clear guidance on using and sharing SNAP data for student outreach and application assistance, states and colleges could inconsistently and inaccurately interpret what is allowable,” the report stated. “This could lead to missed opportunities for informing outreach and application efforts or some unintentionally engaging in noncompliance.”

    What’s Next

    The report offered a series of recommendations to the Education Department and the USDA to improve their work on behalf of students.

    Notably, the GAO urged the education secretary to write up a formal plan for sharing FAFSA data with SNAP administrators, consult with the USDA to evaluate its system for notifying potentially SNAP-eligible students and better inform colleges and state SNAP agencies about the notification system. The USDA was also tasked with issuing better, more updated guidance to state SNAP agencies, in partnership with the Education Department, to clarify how student data can be used in outreach.

    The GAO asserted that the stakes are high if these processes don’t improve.

    “In fiscal year 2023, the U.S. Department of Education spent approximately $31.4 billion dollars [sic] on Pell Grants to help over 6 million students with financial need attend college,” the report read. “This substantial federal investment in higher education is at risk of not serving its intended purpose if college students drop out because of limited or uncertain access to food.”

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  • Committee Withdraws Request for Northwestern Docs

    Committee Withdraws Request for Northwestern Docs

    The House Education and the Workforce Committee is no longer seeking records related to legal clinics at Northwestern University after a group of law professors sued over the request.

    The committee took issue with the university’s Community Justice and Civil Rights Clinic representing pro-Palestinian activists and sought information about the budget and funding sources for the Bluhm Legal Clinic and its more than 20 clinics and 12 centers. Two professors—one of them is Sheila Bedi, the director of the offending clinic—argued that the congressional probe violated their rights and the rights of their clients.

    “The Committee’s demands exceed its authority and have no valid legislative purpose; they are an attempt to investigate, intimidate, and punish institutions and individuals that the Committee has deemed ‘left-wing;’ and they violate the federal Constitution,” the complaint reads. “Immediate relief is necessary to prevent irreparable harm.”

    The committee withdrew the request during an emergency hearing in federal court in Chicago in response to the lawsuit, according to a news release Thursday from the plaintiffs.

    “I filed this suit to defend my clients’ rights to representation, my students’ rights to learn, and my right to teach,” Bedi said in the release. “But today’s decision won’t stop the federal government’s attacks on universities and the legal profession. Educators and institutions must stand united to protect our students, our communities, and each other.”

    Rep. Tim Walberg, a Michigan Republican and chair of the committee, said in a statement that the decision to withdraw the request doesn’t mean “our foot [is] off the gas.”

    “The failures of schools across the country to follow their own rules and federal law to ensure a safe environment for Jewish students and faculty is unacceptable,” Walberg said. “Discussions with Northwestern about our concerns will continue. We seek answers that are critical to informing legislation that will address this national problem, and all tools are on the table, including compulsory measures.”

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  • Penn to Lose Security Clearance in Trump Attack

    Penn to Lose Security Clearance in Trump Attack

    President Donald Trump signed a directive Wednesday removing the security clearances of University of Pennsylvania community members, the latest government action to pummel the president’s alma mater.

    In the directive, Trump, a 1968 Wharton School of Business graduate, ordered the Department of Justice to investigate Miles Taylor, a former senior Department of Homeland Security official who has criticized the president, including in a 2018 New York Times op-ed and in a book in which he alleges presidential misconduct during Trump’s first term.

    Taylor taught an undergraduate course at Penn in fall 2023 called The Future of Conservatism and the GOP, according to The Daily Pennsylvanian, and it’s this tie that has put Penn in the crosshairs.

    Trump’s memo asks the attorney general, the director of national intelligence and other relevant department and agency heads to suspend the security clearances held by Taylor “and any individuals at entities associated with Taylor, including the University of Pennsylvania.”

    According to The Philadelphia Inquirer, Penn does not conduct classified research and has no security clearance.

    “The University does not possess a government security clearance and cannot as a corporate entity possess classified material,” the website states. “It is the policy of the university not to accept agreements which require access to classified data, require university employees to obtain security clearances, or restrict the dissemination of the results.”

    Penn is also currently facing a $175 million funding freeze from the federal government, announced in March, related to participation of a transgender athlete on the women’s swimming team in 2022. The university was further affected by visa revocations of international students and scholars earlier this week.

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  • Embattled University of West Florida Trustee Resigns

    Embattled University of West Florida Trustee Resigns

    Scott Yenor, chair of the Board of Trustees at the University of West Florida, resigned Wednesday ahead of a looming fight with lawmakers, The Pensacola News Journal reported.

    Yenor, a political science professor at Boise State University, made national headlines in 2021 when he made misogynistic remarks at the National Conservatism Conference, taking aim at feminism and arguing that women should not pursue certain career fields, such as engineering.

    He also described “independent women” as “medicated, meddlesome and quarrelsome.”

    Yenor and other conservative trustees appointed at UWF in January faced protests from the community. But it was ultimately pressure from state lawmakers over other remarks that seemed to push Yenor out. In a series of social media posts in February, Yenor seemed to imply that only straight white men should be in political leadership posts. Some critics, including Randy Fine, a Republican state senator at the time of the post, read his remarks as exclusionary of Jewish men. (Fine recently won a special election to represent Florida’s First Congressional District.)

    Fine, who is Jewish, subsequently called Yenor a “bigot” and “misogynist.”

    Under Florida law, a trustee appointed by the governor can begin serving immediately, before confirmation by the State Legislature. With the confirmation process underway, Yenor stepped aside amid speculation that lawmakers could refuse to sign off on his appointment.

    “Gov. Ron DeSantis’ higher education reforms are models for the country,” Yenor wrote in a resignation email obtained by The Pensacola News Journal. “I was looking forward to bringing the Governor’s positive vision for higher education to the University of West Florida (UWF) as a member of the Board of Trustees. Opposition to my nomination among a group within Florida’s senate, however, leads me to resign from UWF’s Board of Trustees effectively immediately.”

    The potential rejection would mark a rare break between DeSantis and Florida’s Republican-dominated Legislature, which has largely supported the governor’s agenda during his time in office. Earlier this year, the Senate Appropriations Committee did not confirm Adam Kissel, another UWF board appointee, though there is still a path for him to be confirmed anyway. In 2023, the Florida Senate rejected another DeSantis pick and bumped Eddie Speir from the New College of Florida board simply by not taking action on the confirmation rather than rejecting it.

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  • Fewer Students Engage in College Activities After COVID

    Fewer Students Engage in College Activities After COVID

    Higher education professionals have noted that today’s students are less engaged than previous classes. Many experts attribute this shift to the lack of socialization caused by COVID-19 stay-at-home orders. But according to a recently published study, students’ participation rates have been declining for the past decade.

    A March report from the Student Experience in the Research University (SERU) Consortium found that while student engagement in various on-campus activities—including academic, civic, career, extracurricular and research work—has trended upward since 2020, rates are still lower than they were in 2019.

    “The pandemic brought great disruption to [engagement] … and the narrative around is that, ‘Oh, things are back to normal. We’re operating normally.’ And it looks like, you know, on campuses, the pandemic has been forgotten … but in the data, in fact, we don’t see that,” said Igor Chirikov, senior researcher and SERU Consortium director.

    Methodology

    The report includes 10 years’ worth of survey and institutional data by the SERU Consortium, including 1.1 million student survey responses from 22 major research universities. The consortium is based at the Center for Studies in Higher Education at the University of California, Berkeley, and research was done in partnership with the University of Minnesota and the evaluation firm Etio.

    “Pre-pandemic” data is categorized as responses collected between 2016 and 2019, and “post-pandemic” data reaches 2023. Survey respondents were all students at R-1 residential universities with high retention and graduation rates (ranging from 82 to 94 percent).

    Overall declines: Researchers used the engagement indicators from 2018–19 as the reference point to mark the distinction between pre- and post-pandemic testing. All charts are focused on change, so they do not signify a decline in units (such as hours spent studying) but they do present an opportunity for comparison between indicators, Chirikov said.

    Most indicators of campus involvement have declined since the onset of COVID-19, with few recovering to pre-pandemic levels as of 2023.

    Academically, students reported significant differences in the amount of time studying in and outside of class, as well as in interacting with faculty members. Studying with peers also took a dip during the pandemic, but a relatively small one, which researchers said could be due to the shift to online and hybrid formats that created virtual study groups and other digital interactions.

    During the 2020–21 academic year, the share of students who indicated that their professor knew or had learned their name declined, as did their confidence that they knew a professor well enough to ask for a letter of recommendation for a job or graduate school. Both factors made slight improvement during the 2022–23 academic year, but they remain below pre-pandemic levels.

    The question about recommendation letters is one that interests Chirikov, particularly as universities are growing their enrollment and the student-faculty ratio increases. “I think that shows to what extent students have a person on campus, like a faculty member that knows them, that knows their work and can put in a good word for them,” he said.

    Participation in faculty-led research also dropped, from 25 percent of students in 2018–19 to 20 percent in 2022–23. Wealthy students were 50 percent more likely to assist in faculty research, compared to their low-income peers.

    “These are research universities, so part of their mission is to engage students in research and work in the lab, and we see, again, both declines and equity gaps in all this,” Chirikov said. “A lot of these opportunities are unpaid, and students coming from low-income families, they just cannot afford it. It’s becoming a luxury for rich kids.”

    Involvement in extracurricular activities, interestingly, increased during the 2020–21 academic year, which researchers theorize could be due to students seeking new ways to connect with their peers amid social distancing measures.

    “This indicator relies less on university infrastructure and opportunities; students worked themselves to restore that, to extend and create a different environment and spaces for communication and development friendship,” Chirikov said.

    The following year, extracurricular involvement declined to below pre-pandemic levels. Students committed fewer hours to student groups and were less likely to hold a leadership role.

    Since the pandemic, students have spent less time performing community service or volunteering and are less likely to have academic service-learning or community-based learning experiences.

    On-campus employment also took a hit—fewer students indicated they worked on campus during 2022–23 compared to 2018–19, and employed students reported working one fewer hour per week. In addition, a smaller number of students said they completed an internship, practicum or field experience, which aligns with national trends that show that students are having more difficulty securing internships. Conversely, off-campus employment rates increased after the pandemic, though the number of hours students work has dropped.

    Sowing Success

    Noting barriers to access or confusion among students over how to get plugged in on campus, some colleges and universities have created new programming to address participation gaps.

    • Goucher College created micro-experiences in service learning to allow learners to participate in small-scale or one-day projects, opening doors for students who are engaged in other spaces on campus.
    • The University of Miami offers a precollege webinar series to support incoming students who receive Federal Work-Study dollars in identifying and securing on-campus employment opportunities.
    • San Francisco State University, part of the California State University system, established an online hub for students to identify research and creative activities that may interest them, removing informational barriers to participation.
    • Virginia Commonwealth University encourages faculty members to hold open office hours that meet across disciplines to facilitate greater interaction between learners and professors.

    Across various engagement opportunities, college juniors and seniors were more likely to report participation, which could be tied to previous involvement before the COVID-19 pandemic, or an increased personal investment in achieving postgraduate success.

    All demographic factors were controlled, so a changing student population has no effect on the overall trends, Chirikov said.

    So what? Based on their findings, researchers recommend higher education revitalize engagement opportunities for students, particularly in the fields of research, community connections, student organization and career development programs.

    Federal cuts to research may further disrupt this trend, which Chirikov hypothesizes will differ according to discipline and funding losses.

    Additionally, institutions should address gaps in participation among different demographics, such as low-income and working-class students, who may experience financial and time deficits, Chirikov and his co-authors wrote.

    Researchers are currently unpacking 2024 data to see which of these trends have continued or if there were new changes, Chirikov said.

    We bet your colleague would like this article, too. Send them this link to subscribe to our newsletter on Student Success.

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  • Navigating higher education in a changing landscape

    Navigating higher education in a changing landscape

    • Ahead of TASO’s annual conference, How to evaluate, on 29–30 April, Omar Khan, CEO of TASO (the Centre for Transforming Access and Student Outcomes in Higher Education) discusses the challenges facing higher education, particularly in the face of wider discussions around the value and purpose of higher education in the UK and beyond.

    We all know of the challenges facing higher education. The questions can feel existential: from the financial sustainability of institutions to the social consensus on the value and purpose of higher education itself.

    Without seeming pollyannish, I believe higher education can and must continue to argue for its value and purpose in these difficult times. There remains significant agreement that higher education brings value, for individuals as well as the economy, with reputational benefits for the UK internationally too. Similarly, there is broad consensus that addressing inequalities of participation as well as of the student experience is a priority. While we shouldn’t be complacent about the impact of criticism of ‘DEI’ (diversity, equity and inclusion) in the US, so far UK higher education has remained committed to the widening participation agenda and the sector has not been subject to sustained public attacks from the government.

    One reason that widening participation remains on the agenda is the legislative and regulatory environment. Significantly, for over a decade, the principle has been established that rising fees should be matched by a clear commitment to demonstrating improved access. As the sector will now know, in England this is delivered through providers submitting access and participation plans (APPs) to the Office for Students.

    A commitment to evaluation

    APPs are now also expected to have a clear commitment to evaluation. Unsurprisingly, given my role as CEO of the higher education What Works Centre TASO, I think this is a good thing. At TASO we’ve seen a significant improvement in the number and robustness of evaluations across the sector since our founding some five years ago.

    As we gather for our fourth annual conference (29–30 April), we will continue to support the sector on understanding the evidence base on inequalities in higher education. We do this in two main ways: through synthesising and commissioning research, and by producing more practical guidance for the sector to deliver effective evaluation themselves.

    A library of providers’ evaluations

    Recently, we’ve announced a key way we will bring this work together: the Higher Education Evaluation Library, or HEEL (like the rest of the sector, we too love an acronym), working in partnership with HEAT, the Higher Education Access Tracker, to deliver it. The library will bring together higher education evaluations in one place, which are otherwise published across the wide range of institutions across the sector.

    At our conference, we will continue our consultation with the sector about the library to ensure we understand and are responsive to how evaluators and others can best use this resource. Once we have consulted and worked with HEAT to develop the infrastructure for HEEL, and once providers upload their evaluations into this online library, we will produce regular digests summarising what we find. Ultimately, the goal or promise is that these digests will improve the evidence base, reduce duplication across the sector and improve outcomes for students.

    Navigating the financial landscape

    At TASO we are optimistic about the future of evaluation in the sector, not least as we have seen a wider cultural and institutional commitment to joint learning as well as to the value of equal opportunity and social mobility that motivates all of us to do this work. However, I want to recognise and to flag a serious concern that TASO (and no doubt many others) is seeing across the sector, that is, how the financial situation impacts widening participation activity.

    To effectively evaluate and assess whether activities improve outcomes for students, those activities need to be adequately resourced. We have heard evidence that redundancies and cost-cutting across the sector are impacting on the ability of staff to deliver these activities, as well as to evaluate them. This is in a context where child poverty is increasing, where inequalities in school attainment are rising, and where the higher education attainment gap between free school meal students and their more advantaged counterparts is at its widest at over 20.8 percentage points.

    A refocus on values and mission

    We recognise that times are tight, that tough decisions need to be made and that this has an impact on staff morale. At the same time, higher education must continue to prioritise its values and mission: a commitment to evidence as well as to equality and social mobility. Furthermore, at a time of increased public scepticism of how the sector is delivering on these aims, delivering for the most disadvantaged students becomes a matter of public support and democratic consensus.

    As we’ve spent the past decade building the foundations to better address inequalities in higher education, it’s vital we continue to work together to make the promise of higher education a reality for everyone who wants to access it, regardless of their background.

    While TASO is here to support the sector to do this, we cannot do this alone, and I want to recognise and thank all of those who do this important work day in and day out: senior leaders, evaluators, practitioners, third sector organisations, teachers, parents and of course student leaders and activists committed to ensuring better lives for themselves and their peers.

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  • Award-Winning Fundraising Campaigns: RNL and Our Campus Partners Receive Seven Gold Medals

    Award-Winning Fundraising Campaigns: RNL and Our Campus Partners Receive Seven Gold Medals

    RNL’s award-winning creative team wrote this post, sharing their insights on messaging and design. The team has won more than 100 advertising awards for fundraising campaigns.

    Fourteen entries. Fourteen awards. For the 40th Annual Educational Advertising Awards, RNL’s creative fundraising campaigns stood out, with every one of our entries winning in their categories. And half won gold!

    Being recognized by the largest educational advertising awards in the country speaks to RNL’s mastery of higher education fundraising best practices, as well as our creative team’s expertise and collaboration with our campus partners: the judges review for “creativity, marketing execution and message impact.” These campus partners range from West to East Coast, from small-but-mighty to multi-campus. The creative and fundraising tactics behind these seven award-winning campaigns are equally wide-ranging:

    Bethune-Cookman University: Giving Day Total Fund Raising/Development Campaign

    Bethune-Cookman University Giving Day mail and email campaign

    As an extension of Bethune-Cookman University’s advancement team, RNL developed Giving Day mail and emails inviting donors to honor Dr. Mary McLeod Bethune’s legacy. These eye-catching creative components showcased B-CU’s dynamic 120-year brand and emphasized the history of proud investments in Wildcat Nation.

    Bennett College: CYE Total Fund Raising/Development Campaign

    Bennett College calendar year-end campaign for fundraising.Bennett College calendar year-end campaign for fundraising.

    Bennett College serves a broad variety of students, the diversity of which was highlighted in this calendar year-end campaign across mail, email and digital ads. The appeal warmly celebrated Bennett’s donors and alumnae to cultivate connection, while communicating donor impact by demonstrating how their investment in today’s Bennett Belles creates a more equitable future.

    Commonwealth University of Pennsylvania: End of Year Total Fund Raising/Development Campaign

    Commonwealth University of Pennsylvania year-end fundraising campaignCommonwealth University of Pennsylvania year-end fundraising campaign

    In RNL’s first year of partnering with Commonwealth University Foundation to solicit funds for three campuses—Bloomsburg, Lock Haven and Mansfield—RNL honed in on what makes each campus unique. For the Fall and Calendar Year-End appeals, our investigative writer identified feature stories to resonate with each unique audience while advancing each campus’s priority focus. Our design director created seasonal pieces, including holiday cards worthy of display and GivingTuesday 2024 designs with branding balanced between the campus and the global day of philanthropy.

    Linfield University: Homecoming Special Event Campaign

    Linfield University homecoming fundraising appealLinfield University homecoming fundraising appeal

    In our third year of fundraising work with Linfield University, RNL helped develop the first Homecoming appeal of our partnership. Appealing to a 50-year reunion alumni segment, a vintage background texture and historic mascot photo inserted nostalgia. Our writer developed copy in the voice of Mack the Wildcat, and our designer created Mack’s signature from scratch, riding the energy of Homecoming to invite alumni support in a fun, engaging way.

    Wittenberg University: Calendar Year End Total Digital Marketing Program

    Wittenberg University Fundraising CampaignWittenberg University Fundraising Campaign

    The holidays are the most active time for fundraising, and RNL’s emails and digital ads for Wittenberg University pierced through the noise of the season. Leveraging Witt’s primary red and secondary teal colors, the campaign presents a strong, immediately recognizable brand while calling to mind Ohio winters with graphics and background photos from RNL’s Adobe stock account, expanding on the available assets and adding depth, texture and oodles of visual interest.

    West Virginia University: Donor Renewal Total Fund Raising/Development Campaign

    West Virginia University Donor AppealWest Virginia University Donor Appeal

    Donors have been clear: Knowing how their generosity makes an impact increases their likelihood to continue investing in an institution. That’s exactly what these pieces did for West Virginia University’s donors. Through a mix of visually appealing quotes, facts and links to video stories, the WVU community saw how important their contribution is—and as a token of gratitude and an investment in retention, they received a window cling acknowledging their donor status for that year, which RNL has created with WVU annually since 2020.

    West Virginia University: FYE Direct Mail Appeal

    West Virginia University FYE donor campaignWest Virginia University FYE donor campaign

    During a time of transition, West Virginia University’s fiscal year end letter showcased how the university’s legacy set the stage for the future. With gradients and strategic placements, the RNL designer used bold brand colors to aesthetically balance the black-and-white photos and a timeline of historical milestones. With a broad audience spanning education, health care and community programs, the language and layout inclusively touches on a variety of key points to resonate with all.

    Ready for your award-winning fundraising campaign?

    RNL creates world-class fundraising campaigns for colleges, universities, healthcare institutions, and nonprofits. Find out how you can benefit from our award-winning creative, insightful analytics, and unparalleled fundraising expertise. Ask for a complimentary consultation.

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  • Designing College Curricula for Student Success – Faculty Focus

    Designing College Curricula for Student Success – Faculty Focus

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  • Designing College Curricula for Student Success – Faculty Focus

    Designing College Curricula for Student Success – Faculty Focus

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