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  • It’s the little moments that power social mobility

    It’s the little moments that power social mobility

    Anyone who has gone into higher education from a “non-traditional” background knows that widening participation is a double-edged sword. It is there to promote social mobility – but for individual students this journey, once taken, tends to be irreversible.

    In return for out-earning your family of origin, you are likely to endure a long period of feeling like an outsider. Whether it’s your accent, the words you use, the house you lived in, what you eat, the school you went to, or where (and indeed, if) you go on holiday, there are thousands of ways that you can feel different – and lesser. For some students, this feeling of being an imposter is further compounded by differences in culture, religion and ethnicity. As time goes on you can either continue standing out like a sore thumb or you can start to assimilate and, in doing so, lose little pieces of yourself forever.

    This is the story I heard many times over while carrying out research for a report published today. A Different World explores socioeconomic disadvantage in the transition to university and first year experience. In a partnership between Unite Students, University of Leeds and Manchester Metropolitan University, students took part in interviews, focus groups and co-creation, with most of them contributing directly to the report’s 33 recommendations.

    If this many recommendations seems excessive (even though they are helpfully grouped into six themes) it’s because most of them are about small but meaningful actions. I’ve spent the best part of 25 years advocating for a more inclusive higher education sector, but it’s only since working in student accommodation that I’ve come to see the value of these day-to-day moments as a force for change.

    University visits for schools are good, tutoring projects even better, and the return of grants would be lovely – but wherever the student experience is built on middle-class norms we will continue to see lower enrolment, continuation, completion, attainment and graduate outcomes among students from a different background.

    The change that is needed – and attainable – involves small, local actions in addition to system-level change.

    In their own words

    A Different World enables students to tell their own stories in their own words, which brings a richness of nuance to the topic and reveals opportunities for change.

    For example, there are many ways to cope with alienation, but opportunities to meet others from similar backgrounds really helps. As well as other students, this could also include staff members, and not just academic staff. Student accommodation maintenance teams made a difference for one student, and outside of this research I’ve heard many stories of students whose experience has been transformed by housekeepers or the reception team. Do we recognise and encourage this enough? Students were also reassured by services specifically aimed at them. We British don’t like to talk about social class, but maybe it would be helpful if we did.

    Students also shared the challenges of working and balancing a budget, and financial matters certainly did limit opportunities for socialising and extra-curriculars. However, they talked at least as much about their budgeting skills and ability to find the best bargains, skills usually learned from family. They were so impressive in this respect that they would have been helpful peer coaches for students in financial difficulty.

    A less obvious impact of socioeconomic background is gaps in fundamental knowledge about higher education. If you are the first person in your family to go to university, and especially if your school or college isn’t geared up to preparing you for it, there will be a lot you don’t know, including “unknown unknowns”, which put you at a disadvantage. For some students, unspoken assumptions tripped them up several times in the first year leading to missed opportunities and academic disadvantage.

    A different world

    The good news is that there’s a lot that can be done that would benefit students from disadvantaged backgrounds, and much of it would benefit a wider range of students too. You are probably doing some of these already, or in pockets within the organisation.

    All academics, and especially personal tutors, could explain expectations, terms and how to interact with them. For example, what are “office hours”, how do students get a meeting with you, and what are they allowed to talk about in those meetings? Module leaders could include ice-breakers at the start of every module, which also helps to promote belonging. Campus services staff could be encouraged and trained to develop more meaningful relationships with students, within appropriate boundaries. You could employ more students, especially those on a low income, and encourage your partners and suppliers to do the same. You could work with student-led societies to develop more inclusive practices and clearer communication. Maybe offer targeted bursaries for extra-curricular activities, via a clear and efficient process. For further inspiration I’d recommend reading the case studies from Manchester Metropolitan University and the University of Leeds that are included in the report.

    Widening access has been a success story over the last three decades – but if we’re serious about delivering social mobility as a sector, and as a society, individual students will benefit from better awareness and support while they are undertaking that difficult journey.

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  • Good Night and Good Luck

    Good Night and Good Luck

    Two nights ago, a timely reprise of Good Night, and Good Luck—a play adapted from the 2005 film—was released online for the public to see. In any other moment, it might be viewed as a well-produced historical reflection. But in the context of Donald Trump’s second term in office, the play hits with renewed urgency, serving as both cautionary tale and call to action.

    Originally centered on broadcast journalist Edward R. Murrow’s confrontation with Senator Joseph McCarthy during the Red Scare, the story has now taken on fresh resonance. The lines between past and present blur as today’s media, academics, and citizens face rising pressures that bear a troubling resemblance to the paranoia and suppression of the 1950s.

    Journalism in the Crosshairs—Then and Now

    Murrow’s fight was against lies, fear, and demagoguery. So too is the current struggle. But unlike the centralized media of Murrow’s era, today’s information ecosystem is splintered, algorithmically manipulated, and awash in disinformation. What hasn’t changed is the threat posed by leaders who thrive on division, target the press, and dismantle democratic norms.

    Trump’s return to power has already brought promises of retribution. Journalists are again labeled “enemies of the people.” Government critics face surveillance and smear campaigns. The line between public service and propaganda is growing thinner by the day.

    Universities Under Siege

    Higher education is once more a battlefield for truth. In Trump’s second term, the attack on academic freedom is no longer abstract. Several states have already defunded DEI programs, imposed ideological restrictions on curricula, and punished faculty for publicly criticizing the administration.

    Like the loyalty oaths of McCarthy’s time, today’s political litmus tests threaten tenure, chill speech, and strip universities of their role as safe havens for independent thought. Student journalists are documenting this unraveling in real time—often with limited institutional support and growing personal risk.

    A Digital Murrow Moment?

    The online version of Good Night, and Good Luck two days ago is more than an artistic statement; it’s a cultural intervention. The timing—early in Trump’s second term—is a deliberate challenge to journalists, educators, and citizens to recall their responsibilities. The message is clear: silence enables authoritarianism, and truth requires courage.

    But the stakes are higher now. The 1950s did not contend with AI-generated misinformation, billionaire-backed disinformation machines, or governors turning public colleges into ideological laboratories. This is a different kind of war—but the tools of resistance remain: reporting, documenting, teaching, organizing.

    As we confront the rising tide of fear and repression, we might remember the words of Cassius in Julius Caesar:

    “The fault, dear Brutus, is not in our stars,

    But in ourselves, that we are underlings.”

    The revival of Good Night, and Good Luck reminds us that we’ve been here before. And it asks: will we meet the moment again?

    Edward R. Murrow once warned that a free press is only as strong as the people willing to defend it. In this reprise, it is not just the journalists who must rise to the challenge—but educators, students, artists, and anyone committed to keeping truth alive.

    We urge readers to watch the movie online (the play is unavailable at this point). Let it stir your memory—and your conscience. Then speak out, before the lights go dim again.

    Good night, and good luck.

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  • What SHAPE graduates do | Wonkhe

    What SHAPE graduates do | Wonkhe

    As debates continue about the value of degrees, and the role of universities in society and the future economy, understanding graduate outcomes is more important than ever.

    Yet much of the current discussion – and policymaking – is shaped by narrow metrics, which over-focus on graduate earnings.

    This approach overlooks many of the ways graduates contribute to society and distorts our understanding of the value of different subjects.

    The right SHAPE

    The British Academy represents SHAPE disciplines; social sciences, humanities and arts for people and the economy. SHAPE graduates develop crucial skills like critical thinking, creativity and problem solving. These skills help them contribute to tackling many of today’s most pressing challenges, from climate change to the ethical deployment of AI.

    However, we wanted to know more. How do they use these skills? What do SHAPE graduates do after university? How can we best measure the full breadth of their contribution to the UK economy and society? And do we have the data to address these questions comprehensively?

    To help provide answers, the British Academy has launched a new data-rich policy resource, Understanding SHAPE Graduates, which illustrates exactly how SHAPE graduates contribute to the UK economy and society. The toolkit consists of an interactive data dashboard, a series of key findings drawn from the data, and a policy briefing contextualising the measurement of graduate outcomes.

    SHAPE graduates and the economy

    The toolkit offers several myth-busting insights into SHAPE graduate activity, some of which we will outline here. Importantly, it challenges the narrative that SHAPE graduates have weak labour market prospects, showing that their employment rates are strong: 87 per cent of SHAPE graduates were in work in 2023, compared to 79 per cent of non-graduates with level 3 qualifications and 88 per cent of STEM graduates.

    SHAPE graduates also earn significantly more than non-graduates, with an average real hourly wage of £21 in 2023 – £5 higher than the average for those with at least two A levels or equivalent. And you can increasingly find them working in the UK’s fastest growing sectors; between 2010 and 2022, the top three sectors by GVA growth – manufacturing; transport and communication; and professional, scientific and technical services – saw growing numbers of SHAPE graduates. These sectors are outlined in the Government’s Industrial Strategy green paper, and SHAPE graduates comprised 52.8 per cent of the graduate workforce in all of them combined in 2023, up from 45.8 per cent in 1997.

    They are also well represented in the UK’s most productive regions. In 2023, SHAPE first-degree graduates accounted for 71 per cent per cent of the graduate workforce in London, 64 per cent in the North West and 58 per cent in the South East of England – the three regions with the highest GDP levels that year.

    What the data doesn’t show

    While the Academy’s policy toolkit marks a step forward, it also highlights the limitations of current graduate data. For example, while broad categories like SHAPE and STEM are useful, they can mask significant variations between disciplines.

    The toolkit uses the Labour Force Survey (LFS) and the Longitudinal Education Outcomes (LEO) dataset. Most significantly, both LEO and LFS focus primarily on earnings and employment. This narrow lens misses non-financial aspects of graduate impact – such as contributions to public life, wellbeing, culture, and civic engagement – which are especially important in understanding the SHAPE disciplines.

    Limitations in longitudinal graduate data also present specific challenges. Response rates to the LFS have declined in recent years, affecting its robustness, particularly for smaller cohorts like doctoral graduates. And the LEO dataset, which offers rich England-only data by tracking individuals from education into the labour market, has its own knowledge gaps. For example, LEO does not distinguish between full-time and part-time work, making it harder to interpret earnings data, especially for female graduates who are more likely to work part-time due to caregiving responsibilities. LEO also struggles to fully capture self-employed graduates, including freelancers in the creative industries and other sectors, due to its reliance on PAYE data.

    Looking ahead, the HESA Graduate Outcomes Survey (which replaced the Destination of Leavers from Higher Education (DLHE) survey in 2018) offers promise. Over time, it will offer increasingly longitudinal insights to help us deepen our understanding, and it is encouraging to see that HESA is already exploring non-financial measures of graduate activity. We plan to incorporate these into future work.

    Starting the conversation

    The Understanding SHAPE Graduates toolkit shows that SHAPE graduates are vital to the UK economy. As we approach the government’s Comprehensive Spending Review and await the publication of its refreshed Industrial Strategy, we must remember that the UK’s future success depends on drawing talent from across all disciplines.

    We want to continue exploring how we capture non-financial outcomes, to reflect the full value of a university education.

    At the British Academy, we will continue to champion the diverse and vital contributions that SHAPE graduates make across society and the economy. We look forward to working with the sector to develop better data, better metrics, and better understanding.

    You can see and use the data here.

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  • Universities should be architects of economic and social transformation

    Universities should be architects of economic and social transformation

    Britain’s universities stand at a critical juncture.

    The traditional funding model faces unprecedented pressure as costs spiral and resources dwindle, while successive government policy reversals on international students and graduate visas have created a destabilising environment.

    These converging forces threaten the very foundations of our higher education system.

    Simultaneously, Education Secretary Bridget Phillipson is challenging universities to deliver more with less – driving economic growth and enhancing student outcomes amidst severe financial constraints. The message is unambiguous – transformation is no longer optional.

    The uncomfortable reality is that with public funding constraints tightening and international income streams becoming increasingly unpredictable, universities can no longer sustain outdated operational models.

    To survive and thrive in this challenging landscape, institutions must fundamentally reimagine their approach – aligning their educational offerings with national priorities and market needs, adopting innovative commercial service models, and leveraging emerging technologies at scale.

    Pioneering a new paradigm

    Aston University’s recent report, Pathways to Success, provides a compelling blueprint for institutional evolution in response to these pressures. By transforming into a more agile, resilient, and globally connected institution, Aston has prioritised both student success and tangible socio-economic impact.

    This strategic pivot beyond traditional funding sources toward a partnership-driven approach has already generated over £1 billion for the regional and national economy, with ambitious plans to double this impact by 2030.

    Today’s most effective universities function as anchor institutions within vibrant innovation ecosystems. The Birmingham Innovation Precinct exemplifies this approach, seamlessly integrating innovative research, commercial ventures, and community development.

    Aston has expanded this concept with its “city within a city” model — a dynamic urban environment featuring public spaces, start-up accelerators, business incubators, community maker spaces, and comprehensive residential, health and recreational facilities.

    This integrated ecosystem drives placemaking and productivity through collaborative place-based innovation.

    Across Britain’s post-industrial cities, such innovation districts are becoming powerful engines of regional economic renewal. Aston’s focus on talent retention has resulted in approximately 70 per cent of graduates remaining in the West Midlands, providing essential high-level skills to local industries for the long run.

    This retention significantly enhances economic resilience, while the university’s three-year support scheme after graduation ensures sustained impact through graduate success.

    The university has constructed a comprehensive innovation ecosystem that accelerates research commercialisation, featuring the Aston Knowledge Transfer Partnership Unit, Aston Business Hub, Enterprise Hub, and Aston University Ventures, as well as a portfolio of partnered accelerators such as SPARK The Midlands Accelerator.

    Collaborative efforts with other institutions through the Midlands Innovation consortium and its investment arm Midlands Mindforge, alongside large-scale research commercialisation projects funded by Research England and Innovate UK, further amplify this impact.

    The results speak for themselves – KTP projects are projected to generate £266 million in pre-tax profit for partner companies and create 541 new jobs within three years, with participating companies achieving an average 1,107% return on investment.

    The quadruple helix: A new framework for innovation

    Forward-thinking institutions are increasingly adopting the “quadruple helix” model — an innovation framework that integrates academia, industry, government, and society.

    This approach has transformed our stakeholder engagement, focusing efforts on health technology, net zero initiatives, digital and engineering technologies, and biological sciences — areas aligned with national priorities and offering substantial employment opportunities.

    We demonstrate leadership in sustainability, on track to achieve net-zero carbon emissions by 2028, becoming the first university in the region to achieve this milestone, supported by a £35.5 million investment through the UK Public Sector Decarbonisation Scheme.

    We have also secured funding to establish the first national Transdisciplinary Research Hub and Doctoral Training Centre, enabling and supporting decarbonisation projects across vast networks of businesses and healthcare providers throughout the West Midlands.

    Those who fear that commercialisation threatens academic independence misinterpret this model. Robust governance frameworks protect intellectual integrity while facilitating meaningful partnerships that enhance rather than compromise research excellence through measurable impact.

    However, widespread adoption of this approach faces significant obstacles, particularly outdated performance metrics that continue to prioritise publication counts and academic citations over student outcomes and real-world impact.

    The forthcoming sector reforms must address these antiquated incentive structures if Britain is to maintain global economic competitiveness.

    Building a sustainable innovation pipeline

    The project-based funding model that dominates British research support creates chronic uncertainty, undermining long-term planning and investment.

    What we urgently need are strategic, decade-long commitments that provide the stability necessary for substantial infrastructure development and deep industry collaboration.

    The government’s forthcoming 10-year R&D budget must prioritise strengthening university-business collaboration. Only through such sustained investment can Britain cultivate the robust innovation pipeline essential for economic revitalisation.

    Universities must simultaneously align their educational offerings with evolving market needs for advanced skills.

    While the government’s focus on skill levels 1-5 is important, it remains insufficient. High-value sectors — artificial intelligence, advanced digital technologies, advanced manufacturing, and medical technology — require sophisticated capabilities that can only be effectively developed at scale through university-industry collaboration.

    University-led programmes, co-designed with industry partners, can deliver intensive training in these critical domains through more agile, flexible, digitally enabled learning approaches.

    The corporate challenge

    We must confront an uncomfortable truth: the firewall between industry and education is rapidly vanishing. Global technology giants, such as Google, Amazon, Microsoft, IBM, and Siemens, are already among the world’s largest training providers.

    Before long, they will either embed their programmes inside universities or create rival institutions that funnel graduates directly into high-value jobs. Students will inevitably gravitate toward whichever pathway offers the strongest prospects for employability and rapid career progression.

    The response must be proactive rather than defensive. Universities should forge strategic partnerships with businesses, policymakers, and private education providers to develop flexible, omni-channel learning models that integrate traditional campus experiences with industry-embedded learning opportunities, supported by sophisticated digital delivery platforms.

    For centuries, British universities have been intellectual powerhouses shaping minds and advancing knowledge. But the future of our higher education system now depends on a fundamental mindset shift.

    Institutions must become more commercially astute and globally connected, while remaining deeply rooted in their communities where their civic mission finds its most powerful expression.

    We must embrace industry and community like never before. That means forging strategic partnerships, embracing commercial imperatives, and converting research and skills into measurable socio-economic benefits.

    We can no longer rely solely on our storied academic traditions. If British universities are to thrive in the twenty-first century, they must transform and become active architects of economic and social transformation — or risk fading into obsolescence as relics of a bygone age.

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  • 700 US Marines in California ordered to assist in Los Angeles during protests (ABC News)

    700 US Marines in California ordered to assist in Los Angeles during protests (ABC News)

     

    Seven-hundred Marines in California have been ordered to assist in Los Angeles and they’re expected to arrive over the next 24 hours, a U.S. official confirmed. The Marines are from the 2nd Battalion, 7th Marines at Twentynine Palms, California, whom U.S. Northern Command had said Sunday were on a “prepared to deploy status” if the Defense Department needed them.

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  • University of Michigan paid firm to spy on activist students (News Nation)

    University of Michigan paid firm to spy on activist students (News Nation)

    Attorney Amir Makled joins “NewsNation Now” to discuss a report from The Guardian that the University of Michigan paid $800,000 to a private security firm to have undercover investigators surveil pro-Palestinian campus groups. Makled called the alleged conduct “really disturbing.”

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  • Indian Student Handcuffed and Pinned to Ground at Newark Airport Before Deportation (One India)

    Indian Student Handcuffed and Pinned to Ground at Newark Airport Before Deportation (One India)

    A shocking video from Newark Airport shows an Indian student in handcuffs, pinned to the ground by U.S. authorities before being deported. The clip, shared by Indian-American entrepreneur Kunal Jain, has sparked outrage online. Jain described the young man as crying and being treated like a criminal, despite arriving with valid documents. He urged the Indian Embassy to intervene. Jain also claimed that similar incidents are now occurring frequently—3 to 4 deportations daily—often due to students being unable to explain their purpose in the U.S. properly at immigration.

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  • Court Approves Final Settlement Allowing Revenue Sharing Between Higher Ed Institutions and College Athletes – CUPA-HR

    Court Approves Final Settlement Allowing Revenue Sharing Between Higher Ed Institutions and College Athletes – CUPA-HR

    by CUPA-HR | June 9, 2025

    On June 6, a federal judge for the U.S. District Court for the Northern District of California approved a settlement in House v. NCAA, which will allow higher education institutions to share revenue with student-athletes directly.

    The settlement creates a 10-year revenue-sharing model that will allow the athletic departments of the higher education institutions in the Power Five conferences (the ACC, Big 12, Big Ten, Pac-12, and SEC) and any other Division I institutions that opt in to distribute approximately $20.5 million in name, image, and likeness (NIL) revenue during the 2025-2026 season. The revenue-sharing cap will increase annually and be calculated as 22.5% of the Power Five schools’ average athletic revenue. The settlement also includes an enforcement arm to penalize institutions that exceed the $20.5 million cap, which will be overseen by a new regulatory body, the College Sports Commission. Institutions can start to share revenue beginning on July 1, 2025.

    Additionally, the settlement requires the NCAA and Power Five conferences to pay approximately $2.8 billion in damages to Division I athletes who were barred from signing NIL deals. This covers athletes dating back to 2016. It also replaces scholarship limits with roster limits.

    The settlement does not change college athletes’ ability to enter into NIL contracts with third parties, but under the settlement, all outside NIL deals valued at greater than $600 will have to go through a clearinghouse for approval. The clearinghouse will determine if the revenue is for a valid business purpose and if it reflects fair market value.

    Prior to this settlement, college athletes could only earn NIL revenue through partnerships with outside parties, such as companies or donor groups. The original case, House v. NCAA, was brought by two former college athletes in June 2020. They challenged the NCAA’s then-policy that prohibited athletes from earning NIL compensation. The case was consolidated with Carter v. NCAA and Hubbard v. NCAA, two similar cases. None of the cases ever made it to trial. Instead, in an effort to avoid higher damages, the NCAA and Power Five conferences agreed to a settlement in May 2024, and the court granted preliminary approval in October 2024.

    As NCAA President Charlie Baker explained in a letter, the settlement “opens a pathway to begin stabilizing college sports. This new framework that enables schools to provide direct financial benefits to student-athletes and establishes clear and specific rules to regulate third-party NIL agreements marks a huge step forward for college sports.”

    CUPA-HR will keep members apprised of updates related to this settlement and the future of student-athletics.

     



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  • Book Report Summer 2025 | HESA

    Book Report Summer 2025 | HESA

    Morning everyone.  The days are getting long, so that means it’s getting close to the time when I need to wrap up this blog for the (northern hemisphere) summer.  And that, in turn, means book report time, where I round up everything I’ve read on higher education for the past six months.

    (If you’re looking for non-higher education recommendations: Terry David Martin’s The Affirmative Action Empire: Nations and Nationalism in the Soviet Union 1923-1939 will re-wire your thinking about what the early Stalinism actually looked like, and Ashoka Mody’s India is Broken will probably do the same for post-Independence India.  Can’t give you much on the fiction side because most of what I have read is pretty meh, but if you’re into the detective genre, I can recommend Inspector Imanishi Investigates by Seicho Matsumoto.  Not quite as good as his earlier Tokyo Express – which is the most brilliant novel-length thriller based on train timetables ever written – but still pretty good.)

    Let’s start with institutional histories, of which I read two: A European University: The University of Helsinki 1640-2010 and A History of Temple University Japan: An Experiment in International Education.  The first is an absolute doorstopper (over 800 pages – down from about 1500 in the original Finnish) but from a scholarly perspective it is genuinely top-notch.  Because fundamentally it is not just a history of the university, but an intellectual history of the country as a whole.  In that sense, it recalls my favourite book of last year Université de Montréal: une historie urbaine et internationale, but also to some extent Martin Friedland’s history of the University of Toronto.  The Temple Japan was also pretty interesting.  Branch campuses don’t often get their own histories, and this one is a doozy: a roller-coaster story which shows exactly how hard it is to lay down roots in a country where you don’t really speak the language, where government is mostly hostile, and your partners – even where they are legitimate (which not all of Temple’s were) – don’t always have similar goals in mind.  Great stuff.

    Searching for Utopia: Universities and Their Histories by Hanna Holborn Grey is a good short book with a misleading title.  It’s not actually about the histories of the American university, but a history of the ideas that animate them and how these ideas echo across a century or more, animated for the most part by the words of Robert Hutchins (U Chicago) and Clark Kerr (U California). 

    I was in Japan for a bit back in March, and so decided to pick up Shigeru Nakayama’s Science, Technology and Society in Postwar Japan. It’s at least 25 years out of date but it is a pretty interesting read as a kind of pre-history of the modern Japanese scientific enterprise and helpful to understand why university science is such a small part of the overall equation.  I also read Grant Black’s Education Reform Policy at a Japanese Super Global University, a book about Tsukubu U, from Routledge.  It reads like a Master’s thesis and is mostly pretty banal, but it does have just enough interesting nuggets about how top-tier institutions in Japan are re-imagining their offerings in the early twenty-first century to make it worth a skim at least.

    Two books I read focusing specifically on American university finances were Let Colleges Fail: The Power of Creative Destruction in Higher Education by Richard K. Vedder and Joshua Travis Brown’s Capitalizing on College: How Higher Education Went from Mission-Driven to Margin-Obsessed.  You can skip the Vedder book; over his career he has written a lot of useful stuff about college cost structures but now in his 80s this (apparently) farewell book contains far too much “colleges are woke so fuck ‘em” for my taste.  Capitalizing on College is a lot more interesting, containing as it does eight case studies of religious colleges and how the various financial strategies they have adopted to stave off financial decline have worked out.  The answer – mostly pretty badly except for the one who traded God for Mammon – might not sound riveting or surprising, but the routes that each institution takes towards the bottom of the canyon are varied and collectively tell a pretty interesting story, all of which come down to “nobody really wants to pay for higher education”.  Thought-provoking even if it is 50-100 pages longer than it needed to be and is too casual with use of the term “neoliberal”.

    Sticking with the theme of books with lots of institutional case studies, I also polished off two books that are heavy on case studies: Inside College Mergers: Stories From the Front Lines (Mark La Brance, editor) and Strategic Mergers in Higher Education by Ricardo Azziz, Guilbert Henschke, Lloyd Jacobs and Sonita Jacobs.  The former is seven first-person accounts of mergers, some of which worked and some of which didn’t (which is great because failure cases are always underexplored in the literature), while the latter is a more analytical look at university mergers over time.  The latter is arguably the more significant book both because of its attempts at theory-building (its typology of mergers is particularly helpful, I think) and because in many ways its checklists of how to run a merger right are actually applicable to all universities at all times!  Its inclusion of European and Canadian experiences are commendable, even if they get some of the details wrong and is awkwardly-placed in a book which is fundamentally America-focused.  Two thumbs up anyway.

    Tenure Tracks in European Universities, (free download at the link) is a collection of essays edited by Elias Pekkola and Taru Siekkinen.  Following the introduction of global rankings, there was a widespread desire to copy this North American invention partly in order to incentivize greater productivity, but also to make researcher careers more attractive to international scholars (broadly speaking, the old European systems were nicer to early career academics and much harder on mid-career academics than the North American system).    Generally speaking, tenure never replaced the old hierarchy but rather now sits uneasily beside it, but the specific manner in which reform was implemented differed from place to place, and this book is a very helpful overview.

    Two books on UK higher education to look out for.  The first was The Secret Lecturer by…well, it’s a secret (the idea is a play on a series of articles and books in the Guardian called The Secret Footballer, in which a professional talked a lot about what goes on behind the scenes on a professional soccer team…the footballer was never named but most people think it was Dave Kitson).  It was interesting in many ways, showing what day-to-day life in a UK university looks like, and it is in many ways very disappointing.  It’s a bit blighted by the lecturer’s insistence on centering his own views about the relationship between universities and the arms trade, but that’s a minor quibble: I sure would like a Canadian equivalent.  The second was Higher Imagination: A Future for Universities by British/Australian policy wonk Ant Bagshaw, which was…intriguing.  Some bits of it will probably enrage a lot of faculty – in particular the bits about being relentlessly focused on programs as “products”, but the bits stressing that one of the key outputs of universities should be “joy” are pretty original (and, IMHO, true, even if it would be madness for any institution to say stuff like this out loud).

    Education, Skills and Technical Change: Implications for Future US GDP Growth is a book I should have read when it came out a few years ago.  It’s a series of quite technical economic papers from some of the biggest names in US economics, not about higher education itself, for the most part, but mostly about returns to skills.  Of the two which are more specifically about institutional production functions, the one by Caroline Hoxby is interesting, the other one, about the rise in college costs, is garbage (as the article’s discussant in the book, Sandy Baum, ably points out).  It’s one of those books where you don’t necessarily need to buy all the results, or believe that the results hold outside the United States, but you do just sort of stand slack-jawed in wonder at how many different ways they have to analyze a problem thanks to a system of economic and institutional data collection which doesn’t suck the way Canada’s does.

    The Promise of Higher Education: Essays in Honour of 70 Years of the International Association of Universities(also availableas a free download here) is a boatload of short ideas on the idea of higher education written on the occasion of the International Association of Universities.  Most of the individual articles are forgettable – the way to best experience this book is as a kind of mood music in favour of higher education’s greatest kumbaya themes.  But a couple are superb: in particular Simon Marginson and Lili Yang’s dissection of Chinese versus Western conceptions of institutional autonomy, as well as Pedro Teixera and Manja Klemencic’s article on the Civic Role of universities (also of interest is Daniel Levy’s screed against management-led institutional activism, which might be the politest and most substantive critique of institutional DEI approaches ever written). 

    The Learning-Centered University, whose author Steven Mintz I interviewed back here, is a book that was somewhat let down by poor editing.  The subject is interesting and Mintz is well-informed on the subject, but while the material is good, it’s presented in a somewhat disorganized fashion, which undermines the point a bit.  Knowledge Towns: Colleges and Universities as Talent Magnets, by David Staley and Dominic Endicottis…almost interesting.  That is to say: it has an interesting thesis about how cities can use educational institutions to re-define themselves, especially in periods of demographic change, but it is marred by some wishful thinking about the flexibility of institutional forms and a bunch of wishful thinking about things like “micro-colleges”.  Finally, there was Polarized by Degrees: How the Diploma Divide and the Culture War Transformed American Politics by Matt Grossman and David Hopkins, which is probably of more interest to political scientists studying voting patterns than it is to educationists trying to work out how to de-polarize the sector in the current environment of wild right-wing vandalism.

    On the subject of science more generally, I read Science of Science by Alexander Krauss (open access version available here), which is an interesting approach to the subject without being anywhere near as revolutionary as the author claims.  His central insight, though – that the history of science is to a very large extent a history of methodologies and the measurement tools that permit new methodologies to sprout – is pretty interesting and I am looking forward to the companion volume coming out later this year called The Motor of Scientific Discovery.  In the history of science category, I also picked up Scientific Babel: the Language of Science from the Fall of Latin to the Rise of English  by Michael Gordin which is about how over the course of two centuries English won out over German, French, Russian and a plethora of constructed languages like Volapuk, Esperanto and Ido (many of which, to my surprise, were actually constructed with the specific intention of being languages for the transmission of sciences) to become the lingua franca of sciences.  It’s terrific and I heartily endorse it.

    I think that’s it.  Hope you get some good reading this summer and if you find anything you think I need to read, drop me a line!

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  • What Higher Ed Marketers Can Learn from the Meltwater Summit 2025

    What Higher Ed Marketers Can Learn from the Meltwater Summit 2025

    As higher education navigates rapid change, the Meltwater Summit, held in New York City in May, was a gathering of creative minds, brand leaders and technology experts. The Summit made one thing clear: compelling storytelling, intentional branding and the thoughtful use of artificial intelligence are interconnected forces that shape lasting reputations. Institutions that invest in purposeful content and strategic technology integration are best positioned to lead with both credibility and measurable impact, connecting brand reputation and revenue growth as part of a unified strategy.

    Meltwater is a leading platform in media intelligence, powering reputation management, press monitoring and social listening. At EducationDynamics, we use Meltwater to uncover trends, track brand perception and guide strategies across channels for our partners.

    This year, I had the opportunity to attend the Meltwater Summit—a two-day event designed for marketing and communications professionals focusing on how data and creativity shape brand strategy. In my role as Senior Social & Visual Strategist at EducationDynamics, I was especially tuned into the evolving role of social media.

    The conversations throughout the Summit reaffirmed the importance of developing content strategies that are cohesive, intentional and fully aligned with broader brand goals. Explore the key takeaways we gathered from the event and how they can benefit higher education marketers.

    Reese Witherspoon set the tone with a powerful opening session, delivering honest reflection on the nature of creativity. Creativity is constantly flowing but rarely on a set schedule. The challenge isn’t finding ideas—it is cultivating the environment and carving out dedicated time for them to flourish. The solution? Clear, consistent and intentional communication. Whether you’re bridging teams or brainstorming with collaborators, creating space for dialogue is what truly transforms good ideas into great ones.

    What we learned about the creative process is clear: creativity is not merely a component but a foundational pillar of your university’s reputation. When internal teams collaborate, align and ideate together, they build a cohesive and authentic brand that shapes how your institution is seen from the outside.

    Moreover, it is important to recognize that your organic social efforts, website content, press releases and all other communications are not isolated channels. They form an interconnected ecosystem. Each piece of content plays a role within a broader narrative of your institution’s reputation. Thinking holistically about how every element comes together and ensures that your university’s story is consistent and impactful at every touchpoint.

    For university marketing leaders and content managers, content should do more than fill space—it should move the needle. Every asset should align with your broader strategy, reinforce your institution’s brand and serve at least one of the following purposes:  

    • Educate: Share timely, valuable information your audience can trust. 
    • Engage: Spark genuine conversation and connection. 
    • Encourage: Motivate your audience to act, advocate, or explore further.

    Today’s Modern Learners seek content that not only informs but also resonates with their experiences and aspirations. Whether showcasing everyday moments or navigating a crisis, having a clear plan—and a designated point of contact—ensures your team can respond with timely, thoughtful responses.  

    As you develop your content, ask yourself: Does this content deepen connection, build school pride or inform? Does it strengthen our institution’s reputation? If it does not accomplish any of this, you are just creating noise. 

    Success in today’s digital landscape demands intentionality. It is not just about telling stories—it is about using every piece of content strategically to shape perception, deepen engagement and build a brand that endures.  

    To build a brand that endures, every content piece should be seen as an opportunity to reinforce your institution’s voice and values. Strategic content creation, especially through organic social, plays a vital role in shaping how your audience connects with and trusts your brand. 

    When aligned intentionally, organic social media is a powerful channel that strengthens brand affinity while complementing awareness and digital marketing efforts across multiple channels. Creative content marketing, particularly in video, continues to grow in importance as a relevant medium for establishing reputation. Today’s audiences prefer content that feels authentic and emotionally resonant. To capture that depth, institutions should plan how content will be used across multiple channels. For example, to get the most out of every filming session, aim to capture: 

    • A core message or question 
    • Authentic behind-the-scenes footage 
    • Action shots 
    • Introductory context 
    • Relatable soundbites

    These assets do more than fill channels. They bring your strategy to life across multiple touchpoints in a format that is both attention-grabbing and engaging. When your content reflects lived experiences and community voices, it fosters trust and connection. In today’s crowded digital space, trust is a vital currency that drives reputation and results.

    No conference in 2025 is complete without discussions of AI.  Throughout the Summit, AI was highlighted as a powerful ally, particularly when leveraged within the content creation process.  One key tactic shared was the “sandwich approach,” a straightforward framework for combining human creativity with AI support:  

    1. Draft with Intent: Outline your core message and ideas based on your expertise.
    2. Expand with AI: Use AI tools to generate variations, improve clarity or explore new angles.
    3. Refine with Purpose: Edit and polish AI-enhanced content to match your brand voice and audience.

    Strong results also depend on clear, detailed prompts. Providing AI with context like tone, audience and format helps produce relevant output. Beyond content creation, AI can streamline workflows, freeing marketers to focus on strategy and adding creative touches.

    At EducationDynamics, we view AI as a collaborative tool that boosts efficiency and creativity. It serves as a jump-off point, not the final destination, supporting the work driven by our team’s vision.

    Meltwater reinforced that when AI is thoughtfully integrated into the creative process, it does not replace your unique insight. Instead, it amplifies it, freeing your team to focus on the meaningful and strategic work that shapes your institution’s brand.

    If one message stood out at this year’s Meltwater Summit, it was that creativity and strategic content creation are essential to building a compelling strong and enduring reputation.

    The institutions best positioned to thrive are those that engage their audiences intentionally, invest in the right technologies and meet the Modern Learner where they are.

    Purposeful creation begins with understanding your community, amplifying their voices and delivering value through every interaction. As a higher education marketing agency, we empower institutions to transform attention into enrollment and inspire students to become advocates.

    Your institution already has the foundation: vision, community and purpose. With the right tools and the right partner, you can turn that foundation into measurable growth that aligns with your goals. If you are ready to grow with intention and engage on a deeper level, EducationDynamics is here to support you.

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