Administrators at the University of Wyoming have agreed to cut student media funding by only 8.5%, repudiating a censorial student government proposal to punish student media by cutting the funding by 75% because students “don’t like” student newspaper the Branding Iron’s editorial choices. The change came after FIRE wrote to the university, explaining that the proposed funding cut was based on the content of the student newspaper, flagrantly violating the First Amendment.
On Nov. 19, the Associated Students of the University of Wyoming passed a resolution recommending a drastic 75% cut to the fee that funds student media, including the student newspaper Branding Iron. The resolution, drafted by the Tuition Allocation and Student Fee Review Committee, cited staffing challenges, the quantity of advertising, and supposed “errors” in content as reasons for the cut. During the debate, several senators made their true motivations plain, tying their votes to personal distaste for the Branding Iron’s editorial choices, writing quality, and student opinions.
When they distribute student fee funding, student government members exercise state power. The First Amendment bars the government, and the students to whom it delegates its power, from taking away resources based on the content of a media outlet’s expression. For good reason.
Student media often have to write critical stories about their peers, administrators, and student government officials. So it goes when serving as a check on power, but that work would be nigh impossible without the First Amendment’s guarantee that citizens cannot be retaliated against for what they say. Cutting funding based on content impairs student journalists’ ability to confidently report on the world around them, and FIRE has beat backsimilarefforts across the country.
Student media is the microphone that makes sure all these voices are heard. And FIRE is here to make sure that mic is never cut off.
Though several student senators argued they had no “vendetta” against the student paper, their reliance upon opinions about the content of student media was enough to render their decision content-based. And any content-based restriction, however innocuous the stated motivation, must be regarded with a jaundiced eye lest those in power go unchecked.
Thanks to FIRE’s efforts, student journalists at UW are back to covering events in their community and beyond.
Having such dedicated staff on the local beat is especially important in places like Wyoming, where there are fewer outlets to cover local issues.
“When we look at the University of Wyoming, and we consider that it is the only four year university in our entire state, our student media’s impact is so much more important,” said Branding Iron editor-in-chief Ven Meester. “We are a college campus in one of the reddest states in the nation. From student organizations, to speakers, to community events, we have an exceptional amount of political diversity.”
Student media is the microphone that makes sure all these voices are heard. And FIRE is here to make sure that mic is never cut off.
FIRE defends the rights of students and faculty members — no matter their views — at public and private universities and colleges in the United States. If you are a student or a faculty member facing investigation or punishment for your speech, submit your case to FIRE today. If you’re a faculty member at a public college or university, call the Faculty Legal Defense Fund 24-hour hotline at 254-500-FLDF (3533). If you’re a college journalist facing censorship or a media law question, call the Student Press Freedom Initiative 24-hour hotline at 717-734-SPFI (7734).
In “The Doctoral Dilemma” (Feb. 3, 2025), Inside Higher Ed reporter Johanna Alonso describes career coaching as a “cottage industry” of “gurus” that emerged to fill critical gaps in graduate training. As a career coach cited in the article, I was disappointed to see such an inaccurate and biased portrayal of my work.
Coaching is a professional industry with proven methods, tools, and credentialing provided by the International Coaching Federation (ICF). Coaching is distinct from “consulting,” and it’s an intentional, strategic step for anyone seeking to change careers. This is why Johns Hopkins University employs coaches as part of its Doctoral Life Design Studio. Yet, the article portrays these university-led coaching initiatives as legitimate, structured and holistic, while describing coaching outside of the university as an opportunistic “cottage industry.” Why frame the same service in two very different ways?
From our wide-ranging, 20-minute interview, Alonso only highlighted my hourly rate—$250/hour for a single one-to-one meeting—without any context. There is no mention of the benefits of career coaching, or whether universities like Johns Hopkins pay their coaches a similar rate. The monetary cost, presented in isolation, suggests exploitation. The reality? As a neurodivergent person, I find one-to-one meetings draining, so I’ve priced them to limit bookings. Instead, I direct Ph.D.s toward my free library of online content, my lower-cost group programs and my discounted coaching packages, all of which have helped Ph.D.s secure industry roles that double or triple their academic salaries. The article doesn’t include these details.
The most telling sign of the article’s bias is the use of the word “guru.” Why use a loaded term like “guru” instead of “expert” to describe career coaches? As I frequently remind my clients, language shapes perception. Ph.D.s are more likely to be seen as industry-ready professionals if they use terms like “multi-year research project” instead of “dissertation” or “stakeholders” instead of “academic advisers.” The same logic applies here—calling career coaches “gurus” trivializes our work, implying we are self-appointed influencers rather than qualified professionals. I’ll never forget the professor who once tweeted, “If life outside of academia is so great, why do alt-ac gurus spend so much time talking about it? Don’t they have better things to do?”
My response? “I wouldn’t have to do this if professors provided ANY professional development for non-academic careers.”
Because contrary to what the article claims, I didn’t start my coaching business because I wished there were more resources available to me. I started it because, after I quit my postdoctoral fellowship for an industry career, I spent untold hours providing uncompensated career support to Ph.D.s. For nearly two years, I responded to thousands of messages, created online resources, reviewed résumés and met one-to-one with hundreds of Ph.D. students, postdocs and even tenured professors—all for free, in my leisure time. Eventually, I burned out from the incessant demand. I realized that, if I was going to continue pouring my time into helping Ph.D.s, I needed to be compensated. That’s when I started my business.
Academia conditions us to see for-profit businesses as unethical, while “nonprofit” universities push students into a lifetime of high-interest debt. It convinces us that charging for expertise is predatory, while asking Ph.D.s to work for poverty wages is somehow noble. It forces us to internalize the idea that, if you truly care about something, you should sacrifice your well-being and life for it. But our time is valuable. Our skills are valuable. We deserve to be fairly compensated for our labor, inside and outside of academia.
Career coaching isn’t the problem. The real problem is that academia still refuses to take a critical look in the mirror.
To lift a line from the songwriter extraordinaire of our era, “the times they are a- changin’.” Indeed, they are — and this is certainly true in our own corner of the world, the world of free speech.
For better and worse, Donald Trump and his agents are rearranging the structure of free expression in America. Only a few weeks into his presidency, things are proceeding at a breakneck speed, with a flurry of executive orders flying out the windows of the White House. Even early on, there is a sense that what will follow may well mark one of those pinpoints in our history when that “experiment” of which Holmes spoke is tested. Whatever else happens, it is important that there is some record of these times and what happened in them. To that end, we will soon launch a new segment within FAN called “Executive Watch” to track it all: the President’s orders, the executive agencies’ actions, the activities of the President’s affiliates, and Mr. Trump’s personal undertakings.
Enter Professor Timothy Zick, the William and Mary Law School Robert & Elizabeth Scott Research Professor and John Marshall Professor of Government and Citizenship.
WATCH VIDEO: Trump Calls For Changes To First Amendment, Demands “Mandatory One-Year In Jail” For U.S. Flag Burning.
By chronicling such information and then analyzing it, the hope is that our readers will have a more informed sense of the state of free speech at a time when so much is in flux. There is the hope that “Executive Watch” will prompt further discussion of that vital freedom that is at the core of constitutional government in America.
FBI agents file First Amendment class action
While FBI agents may be at-will employees who can, generally speaking, be fired for “any reason or no reason,” they can’t be fired for an unconstitutional reason, or as punishment for the exercise of their constitutional rights (e.g. he can’t fire all the African-American agents, or all the agents registered as Democrats).
The Complaint, filed in DC District Court, is posted here. Plaintiffs are “employees of the FBI who worked on Jan. 6 and/or Mar-a-Lago cases, and who have been informed that they are likely to be terminated in the very near future for such activity.” They “intend to represent a class of at least 6,000 current and former FBI agents and employees who participated in some manner in the investigation and prosecution of crimes and abuses of power by Donald Trump, or by those acting at his behest.”
Knight Institute on need for fact-checking platform
[Recently] Meta announced changes . . . to its content moderation policies, including that it’s replacing third-party fact checking with a Community Notes model that allows users to publicly flag content they believe to be incorrect or misleading.
The following can be attributed to Katherine Glenn Bass, the Knight Institute’s research director:
Katy Glenn Bass
“Mark Zuckerberg’s announcement today is a stark reminder that many of the biggest platforms we use to communicate about issues of public importance are owned by billionaires who are not accountable to us. Apart from the obvious effort to signal political allegiance, the impact of the announced changes will not be clear for some time. But if we have any hope of measuring or understanding what is happening on these platforms, we need strong protections for the independent researchers and journalists who study them, and better mechanisms for ensuring they can access platform data.”
In 2019, more than 200 researchers signed an open letter in support of the Knight Institute’s efforts to persuade Facebook to amend its terms of service to establish a “safe harbor” for public-interest journalism and research on the platform. Read more about that effort here.
Shibley on Harvard’s anti-Semitism settlement
Robert Shibley
Just one day after President Trump took office, Harvard agreed to settle two lawsuits brought against it by Jewish students that alleged the university ignored “severe and pervasive anti-Semitism on campus” and created “an unbearable educational environment” in the wake of the October 7, 2023, Hamas attack on Israel and the ongoing war in Gaza.
While the settlement language itself does not appear to be public, a press release filed on the official docket of The Louis D. Brandeis Center for Human Rights Under Law v. President and Fellows of Harvard College included some details. Most notably, Harvard agreed to adopt the International Holocaust Remembrance Alliance’s (IHRA’s) definition of anti-Semitism. FIRE’s worry, shared by many others — including the definition’s primary author — is that, when added to policies used to punish discriminatory harassment on American campuses, the definition is too likely to be used to punish speech that is critical of Israel or its government but that is not motivated in animus against Jews or Israelis.
FIRE has repeatedly proposed steps to address anti-Semitic discrimination on campus that would safeguard students from harassment while protecting freedom of speech, most recently in our inauguration-day letter to President Trump. Getting this right is important; any proposal that chills or censors protected speech on campus won’t pass constitutional muster at public universities, won’t square with free speech promises at private universities (like Harvard), and won’t effectively address anti-Semitism.
Nevertheless, attempts to codify the IHRA definition of anti-Semitism into laws or regulations are nothingnew. FIRE posted a roundup of the widespread civil libertarian opposition to its codification last year, when Congress considered adopting it as federal law. Among those opponents is the definition’s primary author, Kenneth Stern, who spoke at length with FIRE’s Nico Perrino on our So to Speak podcast about why it’s not the right tool for the job of regulating speech. As Stern wrote back in 2016 for The New York Times: “The definition was intended for data collectors writing reports about anti-Semitism in Europe. It was never supposed to curtail speech on campus. . . . And Jewish students are protected under the law as it now stands.” (Perhaps “as it is now written” would have been more precise; whether colleges follow the law is a different issue.)
As Stern predicted in that piece:
If this bill becomes law it is easy to imagine calls for university administrators to stop pro-Palestinian speech. Even if lawsuits alleging Title VI violations fail, students and faculty members will be scared into silence, and administrators will err on the side of suppressing or censuring speech.
Stern’s prediction is about to receive ground testing at Harvard, and likely at other universities that may follow its lead.
Forthcoming book: New edition of Neier’s ‘Defending My Enemy’
A new edition of the most important free speech book of the past half-century, with a new essay by the author on the ensuing fifty years of First Amendment controversies.
When Nazis wanted to express their right to free speech in 1977 by marching through Skokie, Illinois — a town with a large population of Holocaust survivors — Aryeh Neier, then the national director of the ACLU and himself a Holocaust survivor — came to the Nazis’ defense. Explaining what many saw as a despicable bridge too far for the First Amendment, Neier spelled out his thoughts about free speech in his 1977 book Defending My Enemy.
Now, nearly fifty years later, Neier revisits the topic of free speech in a volume that includes his original essay along with an extended new piece addressing some of the most controversial free speech issues of the past half-century. Touching on hot-button First Amendment topics currently in play, the second half of the book includes First Amendment analysis of the “Unite the Right” march in Charlotteville, campus protest over the Israel/Gaza war, book banning, trigger warnings, right-wing hate speech, the heckler’s veto, and the recent attempts by public figures including Donald Trump to overturn the long-standing Sullivan v. The New York Times precedent shielding the media from libel claims.
Including an afterword by longtime free speech champion Nadine Strossen, Defending My Enemy offers razor-sharp analysis from the man Muck Rack describes as having “a glittering civil liberties résumé.”
Praise for Defending My Enemy
“Aryeh Neier’s Defending My Enemy is as relevant today as it was when it was first published. The book is a powerful reminder of why free speech matters—not just for the voices we agree with, but for the voices we abhor. Neier’s story of defending Nazis’ rights to speak in Skokie underscores a timeless truth: If we want to preserve freedom for ourselves, we must be willing to defend it for others, no matter how deeply we disagree. At a time when censorship is on the rise globally, Defending My Enemy stands as a bold and principled call to action. Every advocate of free expression needs to read this book—and more importantly, live its lessons.” — Greg Lukianoff
Forthcoming scholarly article: ‘Output of machine learning algorithms isn’t entitled to First Amendment protection’
Machine learning algorithms increasingly mediate our public discourse – from search engines to social media platforms to artificial intelligence companies. And as their influence on online speech swells, so do questions of whether and how the First Amendment may apply to their output. A growing chorus of scholars has expressed doubt over whether the output of machine learning algorithms is truly speech within the meaning of the First Amendment, but none have suggested a workable way to cleanly draw the line between speech and non-speech.
This Article proposes a way to successfully draw that line based on a principle that we call “speech certainty” – the basic idea that speech is only speech if the speaker knows what he said when he said it. This idea is rooted in the text, history, and purpose of the First Amendment, and built into modern speech doctrines of editorial discretion and expressive conduct. If this bedrock principle has been overlooked, it is because, until now, all speech has been imbued with speech certainty. Articulating its existence was never necessary. But machine learning has changed that. Unlike traditional code, a close look at how machine learning algorithms work reveals that the programmers who create them can never be certain of their output. Because that output lacks speech certainty, it’s not the programmer’s speech.
Accordingly, this Article contends that the output of machine learning algorithms isn’t entitled to First Amendment protection. With the Supreme Court signaling its intent to address unresolved questions of online speech, we are poised to enter a new era of First Amendment jurisprudence in the coming years. As we do, scholars, practicing attorneys, and judges can no longer ignore how the algorithms underlying online speech actually work – and how they have changed with the advent of machine learning.
Without recognizing this paradigm shift in algorithmic speech, we risk sleepwalking into a radical departure from centuries of First Amendment jurisprudence. By failing to distinguish between traditional and machine learning algorithms, current consensus about algorithmic speech suggests that the Constitution should, for the first time in its history, protect speech that a speaker does not know he has said. Speech certainty provides a novel and principled approach to conceptualizing machine learning algorithms under existing First Amendment jurisprudence.
2024-2025 SCOTUS term: Free expression and related cases
Cases decided
Villarreal v. Alaniz(Petition granted. Judgment vacated and case remanded for further consideration in light of Gonzalez v. Trevino, 602 U. S. ___ (2024) (per curiam))
Murphy v. Schmitt (“The petition for a writ of certiorari is granted. The judgment is vacated, and the case is remanded to the United States Court of Appeals for the Eighth Circuit for further consideration in light of Gonzalez v. Trevino, 602 U. S. ___ (2024) (per curiam).”)
TikTok Inc. and ByteDance Ltd v. Garland (The challenged provisions of the Protecting Americans from Foreign Adversary Controlled Applications Act do not violate petitioners’ First Amendment rights.)
This article is part of First Amendment News, an editorially independent publication edited by Ronald K. L. Collins and hosted by FIRE as part of our mission to educate the public about First Amendment issues. The opinions expressed are those of the article’s author(s) and may not reflect the opinions of FIRE or Mr. Collins.
On February 4, the Department of Education’s Office for Civil Rights (OCR) issued a “Dear Colleague” letter to institutions of higher education regarding enforcement of Title IX regulations. Specifically, the letter reaffirms that OCR will enforce the first Trump administration’s Title IX rule instead of the Biden administration’s Title IX rule.
As a reminder, in early January of this year, a judge from the Eastern District of Kentucky Court struck down the Biden administration’s rule nationwide, reverting enforcement back to the 2020 Title IX regulations for all institutions. In the Dear Colleague letter, OCR states that the Department of Justice is responsible for determining whether to appeal the district court’s decision, but they confirm that the decision was effective immediately and that the Biden administration’s rule is no longer in effect in any jurisdiction.
In addition to the court decision, the letter also points to Trump’s executive order, “Defending Women from Gender Ideology Extremism and Restoring Biological Truth to the Federal Government.” The letter restates from the executive order that all federal agencies are directed to “‘enforce all sex-protective laws to promote [the] reality’ that there are ‘two sexes, male and female,’ and that ‘[t]hese sexes are not changeable and are grounded in fundamental and incontrovertible reality.’” As such, the letter states that OCR must enforce Title IX consistent with the executive order.
Finally, the letter orders all open Title IX investigations initiated under the Biden administration’s Title IX rule to “be immediately reoriented to comport fully with the requirements of the 2020 Title IX rule.” It also directs institutions to a Title IX resource page on the Department of Education’s website, which includes resources that provide an overview of the changing Title IX landscape over the past couple of years.
CUPA-HR is hosting a webinar on Title IX and Title IV enforcement at OCR on February 25 at 1 p.m. ET. The webinar is free to attend but registration is limited. A recording of the webinar will be available after the live event. CUPA-HR will continue to monitor for new developments related to Title IX enforcement under the new Trump administration.
Data analytics has become the cornerstone of effective decision-making across industries, including higher education marketing. As a school administrator or marketer, you’re likely aware that competition for student enrollment is fiercer than ever.
To stand out, leveraging data analytics can transform your marketing strategy, enabling you to make informed decisions, optimize resources, and maximize ROI. But what does data analytics mean in the context of higher education marketing, and how can you apply it to achieve tangible results? Keep reading to understand the impact of data analytics on your school’s marketing campaigns, some benefits you can expect, and how to implement them.
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The Significance of Data Analytics in Education Marketing
What is the role of data analysis in education marketing? Data analytics involves collecting, processing, and interpreting data to uncover patterns, trends, and actionable insights. In higher education marketing, data analytics enables you to understand your target audience—prospective students, parents, alumni, and other stakeholders—better and craft strategies that resonate with them.
Data analytics goes beyond tracking website visits or social media likes. It involves deep-diving into metrics such as application trends, conversion rates, engagement levels, and even predictive modelling to anticipate future behaviour. For example, analyzing prospective students’ journey from initial interaction with your website to applying can reveal opportunities to refine your marketing campaigns. Data analytics equips you to attract and retain the right students by more effectively addressing their needs.
Source: HEM
Do you need support as you create a more data-driven higher education marketing campaign? Reach out to learn more about our specialized digital marketing services.
Benefits of a Data-Driven Marketing Campaign
What are the benefits of big data analytics in higher education marketing? A data-driven approach to marketing offers several advantages that can elevate your institution’s performance and visibility. First, it enhances decision-making. With access to real-time and historical data, you can base your decisions on evidence rather than assumptions. For example, if you notice that email campaigns targeting a particular geographic region yield a higher application rate, you can allocate more resources to similar efforts.
Second, data analytics in higher education enables personalization. Prospective students now expect tailored experiences that speak to their unique aspirations and challenges. By leveraging data, you can segment your audience and deliver content that resonates deeply with each group. This level of personalization increases engagement and fosters trust and loyalty.
Additionally, data analytics optimizes your budget. In the past, marketing efforts often involved a degree of guesswork, leading to wasted resources. With data, you can pinpoint what works and what doesn’t, ensuring every dollar you spend contributes to your goals. For instance, if a social media ad targeting international students outperforms others, you can reallocate funds to expand that campaign.
Finally, data analytics offers the ability to measure success with precision. By setting key performance indicators (KPIs) and tracking them over time, you clearly understand what’s driving results. Whether the number of inquiries generated by a digital ad or the completion rate of an online application form, data analytics provides you with the tools to evaluate and refine your strategies continuously.
Source: HEM
Example: Our clients have access to our specialized performance-tracking services. The information in the image above, coupled with the school’s specific objectives, allows us to assess what is working and what needs changing. It informs our strategy, provides valuable insights into how new strategies are performing, and offers detailed insights into the changes that can be made for optimal results.
Types of Data Analytics Tools for Higher Education Marketers
The many data analytics tools available can seem overwhelming, but selecting the right ones can significantly improve your marketing efforts. These tools generally fall into a few key categories.
Web analytics platforms, such as Google Analytics, allow you to track user behaviour on your website. From page views to time spent on specific pages, these tools help you understand how prospective students interact with your digital presence. For instance, if many visitors drop off on your application page, it may indicate a need to simplify the process.
Customer relationship management (CRM) systems, like our system, Mautic, help you manage and analyze interactions with prospective and current students. CRMs help you organize your outreach efforts, track the progress of leads through the enrollment funnel, and identify trends in student engagement.
As a higher education institution, a system like our Student Portal will guide your prospects down the enrollment funnel. The Student Portal keeps track of vital student information such as their names, contact information, and relationship with your school. You need these data points to retarget students effectively through ads and email campaigns.
Source: HEM | Student Portal
Example: Here, you see how our SIS (Student Information System) tracks the progress of school applications, complete with insights like each prospect’s program of interest and location. This data is vital for creating and timing marketing materials, such as email campaigns based on each contact’s current needs, guiding them to the next phase of the enrollment funnel.
Social media analytics tools, including platforms like Hootsuite or Sprout Social, provide insights into your social media performance. These tools can reveal which types of content resonate most with your audience, enabling you to fine-tune your messaging.
Source: Sprout Social
Example: Social media is a powerful tool for a higher education institution, particularly when targeting Gen-Z prospects. Like any marketing tactic, optimizing social media platforms requires measuring post-performance. A tool like Sprout Social, pictured above, tracks paid and organic performance, streamlining reports and even offering insights into competitor data.
Predictive analytics platforms, such as Tableau or SAS, take your efforts further by using historical data to forecast future outcomes. These tools can help you identify at-risk students who may not complete the enrollment process or predict which programs are likely to see increased interest based on current trends.
Use These Actionable Tips for Optimizing ROI Using Data Analytics
Clearly define your goals to maximize the impact of data analytics in education marketing campaigns. Whether you aim to increase enrollment in a specific program, boost alumni engagement, or expand your reach internationally, having a clear objective will guide your efforts and help you measure success effectively.
Next, ensure that you’re collecting the right data. Too often, institutions fall into the trap of gathering vast amounts of data without a clear plan for its use. Focus on metrics that align with your goals, such as lead generation, conversion rates, and engagement levels. Regularly audit your data collection processes to ensure they remain relevant and efficient.
Once you’ve gathered your data, prioritize analysis. This step involves identifying patterns and trends that can inform your strategy. For instance, if your data shows that most applications come from mobile devices, optimizing your website for mobile users becomes a top priority. Similarly, if you notice that email open rates are highest on Tuesdays, you can adjust your sending schedule accordingly.
Another key aspect of optimizing ROI is experimentation. Use your data to test different strategies, such as varying your ad copy, targeting different demographics, or experimenting with new platforms. Over time, you’ll better understand what resonates with your audience.
Don’t overlook the importance of collaboration. Data analytics should be integrated across departments. By sharing insights with admissions, student services, and academic departments, you can create a more cohesive and impactful strategy and carve an efficient path toward the desired results. For example, if your analytics reveal a growing interest in STEM programs, your academic team can develop targeted resources to meet that demand.
Finally, invest in ongoing education and training. Data analytics constantly evolves, and staying up-to-date on the latest tools and techniques is essential. Encourage your team to participate in workshops, webinars, and courses to enhance their skills and bring fresh insights to your campaigns.
How We Help Clients to Leverage Data Analytics Solutions: A Case Study with Western University
The transformative potential of data analytics is best illustrated through real-world examples. Western University of Health Sciences, a leading graduate school for health professionals in California, partnered with us to optimize its data analytics strategy. The collaboration highlights how implementing tailored data solutions can drive meaningful results.
HEM began by conducting program—and service-specific interviews with Western University staff to identify the analytics needs of managers across the institution. These discussions revealed unique departmental needs, prompting the creation of tailored analytics profiles and corresponding website objectives. Subsequently, data was segmented and collected in alignment with these tailored profiles, ensuring actionable insights for each group.
A comprehensive technical audit of Western’s web ecosystem revealed several challenges in implementing analytics tools. HEM recommended and implemented a series of changes through a custom analytics implementation guide. These changes included the university’s web team developing and installing cross- and subdomain tracking codes and creating data filters, such as internal traffic exclusion.
One of the highest priorities was tracking student registration behaviour. HEM developed a custom “apply now” registration funnel that integrated seamlessly with Western’s SunGard Banner registration pages to address this. This funnel provided a clear view of prospect and registrant behaviour across the main website and its subdomains, offering valuable insights into the user journey.
Over three months, HEM implemented these solutions and provided custom monthly reports to program managers. These reports verified the successful integration of changes, including the application of filters and cross-domain tracking. As a result, Western’s managers gained the ability to fully track student registrations, monitor library download behaviour, and make data-informed decisions to enhance student services.
Western University’s Director of Instructional Technology praised HEM’s efforts, noting that the refined tracking capabilities clarified how prospective students navigated the site. The successful collaboration demonstrates the significant impact of data analytics solutions on improving user experience and institutional efficiency.
Source: HEM
HEM continues to build data-driven marketing campaigns for clients, streamlining their workflows, providing deep insights, increasing engagement, and boosting enrollment.
Higher ed data analytics is necessary for building effective marketing campaigns. By understanding its role and potential, you can craft data-driven strategies that elevate your institution’s visibility, improve engagement, and optimize ROI. As you embrace data analytics, remember that its true power lies in its ability to guide informed decision-making and foster continuous improvement. Whether you aim to attract more students, enhance retention, or build stronger alumni relationships, data analytics provides the roadmap to success. Start leveraging its insights today and position your institution as a leader in an increasingly competitive landscape.
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Frequently Asked Questions
What is the role of data analysis in education marketing?
Data analytics involves collecting, processing, and interpreting data to uncover patterns, trends, and actionable insights. In higher education marketing, data analytics enables you to better understand your target audience—prospective students, parents, alumni, and other stakeholders—and craft strategies that resonate with them.
What are the benefits of big data analytics in higher education marketing?
A data-driven approach to marketing offers several advantages that can elevate your institution’s performance and visibility, including:
Tell us a little bit about yourself and your background (current title, professional milestones, professional history, education, research works, hobbies, etc.)
I am currently an Adjunct Professor in the School of Earth and Environmental Sciences at the University of Queensland in Brisbane, Australia, where I conduct research on various aspects of Paleozoic palynology, specifically the study of acritarchs. I am also a Professor Emeritus of Geology at Central Michigan University, where I taught undergraduate classes in physical geology, historical geology, prehistoric life and invertebrate paleontology for 39 years.
I earned my B.S. degree in geology from San Diego State University in 1969 and my Ph.D. from UCLA in 1973. I was also a Postdoctoral Fellow at UCLA in 1976.
I have published 61 professional papers, 34 geology textbooks of six different titles, including subsequent editions and given numerous presentations at professional meetings. I am currently involved in writing the fourth edition of “Geology: Earth in Perspective.”
I was the recipient of the Central Michigan University Outstanding Teaching Award and the President’s Award for Research and Creative Activity.
What was your driving force behind the creation of Physical Geology: Investigating Earth, and what aspects of this first edition are you most passionate about?
The driving force behind the creation of “Physical Geology: Investigating Earth” was to write a geology textbook in an easy-to-read style with current examples and stunning photographs, connecting students to geology in the world around them. Having taught geology to undergraduates for 39 years, I’m aware of what students find interesting in an introductory science course, especially if they’re taking it to fulfill their general education requirements. This text illustrates why geology is an exciting and ever-changing science with direct links to all of us.
In addition to covering the various topics of geology, this text integrates the current and relevant issues of climate change and environmental concerns throughout the book in a balanced approach, while emphasizing how these issues affect all of us.
Physical geology encompasses such a vast array of topics and locations. In what ways does your textbook offer something truly unique and differentiating to the field?
Besides the usual coverage of topics, this text offers several features in a visually engaging and text-friendly format to help students understand the topics covered and relate them to current events:
Virtual Field Trips, available in Cengage’s online learning platform, MindTap, offer students immersive, interactive experiences that take them beyond the classroom to some of the most iconic geological locations in the United States. These locations include Yosemite to study igneous rocks, Capitol Reef to examine sedimentary rocks and Hawaii to compare volcanoes, just to name just a few.
Virtual Field Trips feature a variety of media including video, high-quality animations and images, and GigaPan photography that allows students to zoom to a location up close, often closer than if they were physically there. Here’s an example of one such image where students can view the Grand Canyon to explore geologic time up close.
Concept Visualizations Animations are specifically designed to help students understand geological concepts in a visual format, such as Bowen’s reaction series and the formation of unconformities, two concepts that many students find challenging to understand from text and illustrations alone.
High-resolution photos have been chosen to highlight the visual nature of geology, particularly recent geologic events, contributing to the currency and relevancy of the examples discussed, as well as reinforcing the global nature of geology.
Given the ever-evolving nature of geology and the earth itself, how does your text discuss the complexities of current events and modern issues to remain relevant and impactful for students, and what are they?
Each chapter has been written to clarify the geologic concepts and topics covered to emphasize the understanding of the underlying principles and processes of geology.
Geology in the Spotlight is a feature found in 16 of the 18 chapters and focuses on current issues in geology as they apply globally, and with an emphasis on natural resources, energy issues, environmental concerns and effects of a changing climate. Examples include Windmills and Wind Power, Glaciers and Global Warming, Engineering and Geology, Hydraulic Fracturing: Pros and Cons and Rare-Earth Elements and Critical Minerals as Geopolitical Weapons.
Text, figure and table data reflect the most current published source information from internationally recognized and reputable institutions.
How do you see this text deepening students’ understanding and fostering a more active engagement with its core concepts?
Three examples illustrate an active engagement of the core chapter concepts:
Learning Objectives focus on the important concepts discussed in the chapter and are designed to develop critical thinking skills.
Some of the figures contain “Critical Thinking Questions” that are intended to encourage students to apply or analyze the material illustrated in the figure.
At the end of each chapter is a “What Would You Do?” question that is open-ended so students can apply the chapter material learned to a real-life situation.
With learners from diverse academic backgrounds, how does your text accommodate both those specializing in geology or earth science, and those encountering it through general education?
This text is designed for an introductory geology course and is focused on understanding the different aspects and specialties of geology and how they relate to each other as part of a continuously dynamic and evolutionary planet.
For those planning to major in geology, all of the basic concepts and topics of physical geology are covered and provide the foundation for the more specialized courses that follow.
What do you hope instructors will take away from this textbook that will enhance their teaching?
Hopefully, instructors will see how the many features of this text, including the spectacular photos, critical thinking skills and MindTap features, like Virtual Field Trips and animations, are all features that will provide the tools to stimulate active learning for the students.
Lastly, what do you hope is the most significant takeaway students will carry with them after using your text?
It is our hope that when students finish their physical geology course, they will come to appreciate the many connections between geology and their everyday lives, such as the causes and results of natural disasters like volcanic eruptions, landslides and earthquakes, as well as the less apparent, but equally significant links between geology and economic, social and political issues.
Reed Wicander is Professor Emeritus of Geology at Central Michigan University, where he taught physical geology, historical geology, prehistoric life and invertebrate paleontology. Currently, he is an Adjunct Professor in the School of Earth and Environmental Sciences at The University of Queensland, Brisbane, Australia. Dr. Wicander earned his B.S. degree in geology from San Diego State University and his Ph.D. from UCLA
On January 29, President Trump signed an executive order titled “Additional Measures to Combat Anti-Semitism.” The order directs certain federal agencies to use appropriate legal tools to “prosecute, remove, or otherwise hold to account the perpetrators of unlawful anti-Semitic harassment and violence.”
Background
The new EO directly connects to and expands upon Trump’s EO 13899, “Combating Anti-Semitism,” that was signed in December 2019. The 2019 EO tasks federal departments and agencies charged with enforcing Title VI of the Civil Rights Act to use the law to investigate potential cases of discrimination against Jewish individuals where such action does not run contrary to rights protected under other federal laws.
The Biden administration did not rescind EO 13899, and they pursued regulations at the Department of Education to amend Title VI for cases involving discrimination based on shared ancestry or ethnic characteristics. The proposed rule, which was not published during the Biden administration but was most recently included in the Fall 2024 Regulatory Agenda, indicated that the regulations were in part in response to EO 13899.
2025 Executive Order
The new EO states that it reaffirms EO 13899 and “directs additional measures to advance the policy thereof in the wake of the Hamas terrorist attacks of October 7, 2023.” It takes direct aim at institutions of higher education, stating that the attacks resulted in “an unprecedented wave of vile anti-Semitic discrimination, vandalism, and violence … especially in our schools and on our campuses.”
In response to these claims, the EO directs all federal agencies to submit a report within 60 days of the order that identifies “all civil and criminal authorities or actions within the jurisdiction of that agency, beyond those already implemented under Executive Order 13899, that might be used to curb or combat anti-Semitism.” Notably, the order directs these agency reports to include “an inventory and analysis of all pending administrative complaints … against or involving institutions of higher education alleging civil rights violations related to or arising from post-October 7, 2023, campus anti-Semitism.”
The EO provides additional requirements for the reports submitted by the U.S. attorney general and the secretary of education. Specifically, the order directs the attorney general’s report to include “an inventory and analysis of all court cases against or involving institutions of higher education alleging civil rights violations related to or arising from” antisemitism that potentially occurred after the October 2023 attacks. The attorney general is also required to indicate whether they intend to or have taken any action with respect to the cases at institutions of higher education. Moreover, the secretary of education is tasked with submitting additional inventory and analysis of Title VI complaints related to antisemitism that were filed to the Office for Civil Rights after the October 7 attacks.
Finally, the EO directs the secretaries of state, education and homeland security to report recommendations to familiarize “institutions of higher education with the grounds for inadmissibility under 8 U.S.C. 1182(a)(3) so that such institutions may monitor for and report activities by alien students and staff relevant to those grounds” and to ensure “that such reports about aliens lead, as appropriate and consistent with applicable law, to investigations and, if warranted, actions to remove such aliens.”
Next Steps
As explained above, the EO directs agencies to promulgate reports for the president within the next 60 days. Additional information and guidance are needed from relevant agencies to determine next steps for institutions of higher education. CUPA-HR will keep members apprised of additional updates related to Title VI enforcement and public policy related to antisemitism on campus.
We will explore this vital question with the help of Jeremy C. Young, the Freedom to Learn program director at PEN America (and excellent 2023 Forum guest).
Newly confirmed U.S. secretary of defense Pete Hegseth issued a memo Jan. 29 ordering the Department of Defense to eliminate diversity, equity and inclusion initiatives and offices—including race-conscious admissions at military academies.
The memo establishes a task force “charged with overseeing the department’s efforts to abolish DEI offices” and specifically prohibits “sex-based, race-based or ethnicity-based goals for academic admission” within the department, which oversees military academies. Hegseth wrote that he’s enforcing an executive order issued by President Trump instructing military academy leaders to eliminate DEI initiatives.
When the Supreme Court struck down affirmative action in 2023’s Students for Fair Admissions v. Harvard and UNC Chapel Hill, the justices explicitly made an exception for the military academies. In his majority opinion, Chief Justice John Roberts argued that the institutions, which train the military officer corps, may have “potentially distinct interests” when it comes to admissions and that diversity in the armed forces may be a national security prerogative.
Three of those academies—the Military Academy at West Point, the Naval Academy and the Air Force Academy—have since been sued by anti–affirmative action groups seeking to eliminate the exemption. Last February the Supreme Court declined to hear the case against West Point, and in December a federal judge ruled that the Naval Academy can continue to consider race in admissions; the case against the Air Force Academy is ongoing.
It is unclear if Hegseth’s order to eliminate race-based “quotas” in admissions would prohibit military academies from considering race at all when reviewing applications.
President Trump has used diversity, equity and inclusion to explain failures in education, the economy and national security, so you might think we’d be inured to his strategies by now. When he blamed the tragic plane crash in Washington, D.C., on DEI, he reached a new nadir of callousness. The victims of the crash had not even been recovered and he was blaming DEI policies for “lower” standards. When pressed by reporters, he couldn’t even articulate the object of his complaint or any specifics related to last week’s crash. His instinct, though, reveals a deeper, more troubling current.
By tacking immediately to DEI in the wake of a tragedy, he seeks to create an association in the minds of Americans: People of color are underqualified and incompetent. As a woman of color who earned a Ph.D. and is also the president of a university, I know these narratives are baseless. I know how many talented, innovative people of color there are in our country. I know that their leadership, research and intelligence have produced countless benefits to our society. I also know that we have spent the last century undoing the psychological and practical damage of systemic racism in our nation. We have spent precious capital in our country recreating equality of opportunity, and programs of diversity, equity and inclusion have been essential to this transformation.
When a president of the United States has the audacity to pose DEI as a corruption tool he is combating, I cannot be silent. It is an affront to those who sacrificed in the multiple civil rights struggles of the 20th century and helped position our nation as a place with more equality of opportunity than ever in our history. Education has been a central part of that architecture.
As a student of language and culture, I also know that when a president and his narrow-minded minions repeat a paradigm ad nauseam, people start to believe it. The forerunner of exclusion and violence across history has been gradual dehumanization. Let us not be complicit with our silence.
DeRionne P. Pollard is president of Nevada State University. The views expressed here are her own and do not represent the views of Nevada State University or the Nevada System of Higher Education.
