Tag: admissions

  • Unveiling the gatekeepers in PGR admissions

    Unveiling the gatekeepers in PGR admissions

    The journey to postgraduate research (PGR) remains cloaked in ambiguity.

    For many students, gaining access to PGR programmes is less about merit and more about chance encounters and privilege. The perceived casual tap on the shoulder culture — an informal recommendation by a supervisor or academic insider — can often play a significant role in greasing the wheels for a fortunate few but risks perpetuating systemic inequities that disproportionately affect those from a non-research-intensive (NRI) institution, where there is a greater focus on teaching and vocational practice rather than research.

    While Wellcome and UKRI have done significant work in mandating equitable admissions practices into their programmes over the past five years with reasonable success, there remain significant barriers and structural biases that prevent talented students from progressing. The reality is that the landscape is murky at best and for those students who are trying to navigate the space without the right support network and background, postgraduate study remains inaccessible and opaque.

    Our recent report, delivered as a partnership between the Martingale Foundation and Public First, shines a stark light on these challenges, revealing how admissions to research-intensive (RI) universities frequently sidestep fairness in favour of tradition and unconscious bias. While undergraduate admissions strive toward equity – for example the recent removal of the UCAS personal statement – PGR selections often rest on unspoken networks, opaque criteria, and subjective judgment, exacerbating inequalities in the academic pipeline.

    Funding remains one of the most significant barriers to supporting more talented PhD students, with the situation getting increasingly competitive. However, this only exacerbates the importance of ensuring that the funded places available are awarded fairly through a transparent process, not just to those privileged people with the right networks and ‘know how’.

    The power of privilege in the pipeline

    In PGR admissions, luck and proximity can outweigh potential and merit. Informal processes, such as a direct supervisor’s recommendation, can act as a decisive factor, leaving out candidates unfamiliar with academic norms or lacking the cultural capital to navigate these unspoken rules. This is especially evident for students who attend NRI universities, where exposure to PGR pathways is limited, and interactions with research-focused mentors are less frequent.

    Students from NRI institutions are not only underrepresented in RI postgraduate programmes but face significant barriers even when they are academically qualified. These barriers are not associated with a candidate’s potential but more to do with their prior training that will enable them to thrive in RI postgraduate research. However, it should be noted that the impact of these barriers varies by subject with some subjects like mathematics relying heavily on the building blocks of the knowledge gained in prior years, while other disciplines are more flexible to learning and upskilling during PGR study.

    Transparency: The missing link

    The Equity in Doctoral Education through Partnership and Innovation (EDEPI) project underscores the opaque nature of the admissions process with only 47 per cent of admissions tutors believing current selection criteria are effective indicators of a candidate’s potential as an independent researcher. This lack of consensus results in admissions practices that reward familiarity over talent, further marginalising students without access to insider knowledge.

    The opacity of these systems reinforces privilege, creating a hidden curriculum that rewards those who already know how to play the game. Without explicit guidelines, students from underrepresented backgrounds are left guessing what is expected. On the other hand, their more advantaged peers often benefit from UG degrees in a RI institution, and family knowledge of the HE sector and professional networks to help navigate the process into PGR.

    Undermatching and the domino effect

    For many students from NRI backgrounds, their educational trajectory is shaped long before postgraduate study becomes a consideration. The report identifies undermatching as a critical barrier — a phenomenon where students, often due to financial or geographical constraints, attend institutions below their academic attainment. These decisions, made as early as age 17 or 18, have far-reaching consequences. NRI universities, while excelling in teaching and certain research areas, typically lack the resources and networks that RI institutions possess to guide students into PGR pathways.

    This mismatch compounds inequities. When these students attempt to transition to RI universities for postgraduate study, they are not only underprepared for the research culture but also more likely to face feelings of isolation and imposter syndrome. According to a survey understanding the mental health of doctoral researchers by McPhearson et al, these challenges significantly impact mental health for those who feel like outsiders in elite academic spaces.

    Supervisor bias: A double-edged sword

    The role of the supervisor is another critical factor in perpetuating inequities. Supervisors often act as gatekeepers to PGR opportunities, and their personal biases—whether conscious or unconscious—can shape admissions outcomes. The report highlights that some disciplines depend heavily on supervisors for admissions decisions, creating a single point of failure in the system. This affinity bias can exacerbate inequities, as supervisors may prefer candidates who resemble their own academic profiles or fit traditional moulds of excellence.

    Moreover, supervisors may hesitate to take on students perceived as requiring additional support, especially in resource-constrained environments where time and funding are limited – something that is increasingly a factor with further demands on academic time. This disproportionately affects candidates from NRI backgrounds, who may need additional guidance to bridge gaps in their academic preparation.

    Pathways to change

    Addressing entrenched inequities in PGR admissions requires decisive action across multiple fronts. Developing a standardised admissions framework, akin to UCAS but tailored for the diverse needs of PGR programmes, could enhance transparency and accountability while reducing reliance on subjective criteria. Though creating a universal system for all disciplines may not be feasible, unifying processes within institutions would be a significant step forward.

    Bridging knowledge gaps through initiatives like summer research internships and pre-doctoral courses can equip students from NRI institutions with vital skills and cultural capital. Established programmes like UNIQ+ and In2research highlight the effectiveness of such interventions, which require sustained support from both institutions and funders to expand their reach.

    Collaborative models, exemplified by partnerships like the London Interdisciplinary Doctoral Programme (LIDo), foster inclusivity by sharing resources and expertise between research-intensive and NRI institutions. Similarly, enhancing supervisor training on inclusive practices and unconscious bias, along with encouraging co-supervision models, ensures a broader support network for students and reduces over-reliance on individual supervisors.

    Regulatory oversight is crucial in setting standards and incentivising equitable practices in PGR admissions. Bodies such as the Office for Students and UKRI must actively enforce diversity and transparency measures. Furthermore, funders, including smaller charitable organisations, should adopt structural initiatives to support equitable access to postgraduate study, building on the progress made by UKRI and Wellcome. These combined efforts can create a more inclusive and equitable PGR landscape.

    Toward a more equitable future

    The hidden hierarchies in PGR admissions are not insurmountable. By acknowledging the biases embedded in current practices and committing to systemic reforms, the sector can unlock the potential of a more diverse pool of talent. As the Martingale Foundation and Public First report makes clear, this is not just a moral imperative but a practical necessity. The challenges of the 21st century demand innovative, inclusive research cultures capable of harnessing the full spectrum of human potential.

    The lingering “tap on the shoulder” recruitment pathways need to be replaced with a fair and transparent system, where every student, regardless of their background, has an equal opportunity to thrive. Only then can we build a truly meritocratic academic landscape—one that recognises talent over tradition and potential over privilege.

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  • The Evolution of the Traditional Admissions Funnel: Adapting to a New Era

    The Evolution of the Traditional Admissions Funnel: Adapting to a New Era

    The traditional admissions funnel has long served as a trusty blueprint for ushering prospective students from initial interest to enrollment. But times, they are a-changin’. Technological leaps, shifting student expectations, and newfangled marketing strategies have all conspired to transform this once-straightforward model. So, let’s dive into how the admissions funnel has evolved and what these changes spell out for colleges and universities.

    From Linear to Non-Linear Journeys

    Gone are the days of the straight-line path from prospect to enrollment. The old funnel—prospect, inquiry, application, admission, acceptance, enrollment—was neat and tidy. Today, the student journey is a lot more like a hopscotch game. Prospective students zigzag through stages, start an application, go back to gathering info, and flip-flop on decisions multiple times before finally enrolling. This behavior calls for admissions teams to be nimble and ready to pivot at a moment’s notice.

    The Digital Revolution

    The rise of digital tech has turned the admissions process on its head. Now, online platforms, social media, and virtual tours are the main highways for students discovering and engaging with colleges. Virtual events, webinars, and interactive content are must-haves to grab the attention of today’s digital-savvy students. To keep up, institutions need to master digital marketing and create a seamless online experience.

    Today’s students expect nothing less than personalized communication and experiences. With advanced data analytics, colleges can track student interactions and preferences, tailoring their outreach and engagement efforts. This means sending targeted messages, recommending specific programs, and offering personalized content that hits home with individual students. Such a personalized approach strengthens connections and boosts conversion rates.

    Increased Emphasis on Early Engagement

    Early engagement is now a cornerstone of the modern admissions funnel. Building relationships with prospective students well before the application stage is critical. This involves nurturing leads through meaningful interactions from as early as middle school. Colleges are investing in long-term outreach programs, summer camps, and pre-college initiatives to establish and maintain connections throughout the student journey.

    Focus on the Student Experience

    The student experience has become a pivotal factor in the admissions process. Prospective students are seeking more than academic offerings; they want institutions that align with their values, offer a supportive community, and provide opportunities for personal growth. Colleges need to showcase their unique campus cultures, highlight student success stories, and emphasize holistic support services to attract and retain students.

    Adapting to Changing Demographics

    Demographic shifts, like increasing diversity and the rise of non-traditional students, demand that colleges adapt their recruitment strategies. Institutions are developing more wide-ranging marketing campaigns and creating pathways for adult learners, transfer students, and international applicants. Understanding and addressing the unique needs of these diverse populations is crucial for staying competitive in today’s landscape.

    There you have it—the modern admissions funnel is a dynamic, digital, and personalized journey. Colleges and universities that embrace these changes and adapt their strategies will be the ones that thrive in this new era.

    We do NOT recruit and retain students when they understand us (the institution). We recruit and retain when students see we understand who they are.


    Mondy Brewer, Ph.D., brings over 30 years of diverse experience in higher education, having held key leadership positions in admissions, marketing communications, and student success. He has also served as an Assistant Professor of Leadership in Business. In addition to his consulting work specializing in enrollment management, he currently serves as AVP – Enrollment Strategy at Liaison. Dr. Brewer holds a Doctorate in Leadership with a focus on higher education administration. His doctoral research explored the engagement of first-generation college students, offering insights into the institutional support mechanisms that promote their success.

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