Tag: admissions

  • Feds Investigate Stanford, UC Campuses’ Admissions Offices

    Feds Investigate Stanford, UC Campuses’ Admissions Offices

    The Department of Justice launched investigations into admissions practices at four California universities on Thursday night, accusing them of flouting the Supreme Court’s ruling banning affirmative action in Students for Fair Admissions v. Harvard and University of North Carolina at Chapel Hill. 

    The “compliance reviews,” as the department called them, will target Stanford University and three University of California campuses: Berkeley, Los Angeles and Irvine.

    In a statement announcing the investigations, the Justice Department wrote that the investigations are “just the beginning” of their efforts to “eliminate DEI” in college admissions.

    “President Trump and I are dedicated to ending illegal discrimination and restoring merit-based opportunity across the country,” U.S. attorney general Pam Bondi wrote in the statement.

    It’s unclear what prompted the investigations or what evidence the department has to support its suspicions of illegal racial preferences in admissions at the targeted institutions. Some affirmative action opponents have suggested that institutions that enrolled higher numbers of minority students last fall, the first class admitted after the Supreme Court decision, may have done so illegally.

    Berkeley, UCLA and Irvine all reported upticks in the number of Black and Hispanic students enrolled in the Class of 2028 last fall: 45 percent of students who enrolled at a UC system campus this fall were underrepresented students of color, a 1.2 percent increase from 2023 and a record for the system.

    Just hours before the DOJ announced its probe, the Department of Health and Human Services launched its own investigation into admissions practices at UCLA’s medical school, accusing it of illegally considering applicants’ race.

    The UC system has been banned from considering race in admissions since 1996, when the state passed a referendum making the practice illegal at public institutions. That hasn’t stopped anti–affirmative action watchdogs from accusing the system of doing so secretly.

    Last month, the newly formed public interest group Students Against Racial Discrimination filed a lawsuit accusing the system of practicing affirmative action behind closed doors, citing increases in Black and Hispanic enrollment at its most selective campuses, namely UCLA and Berkeley, and labeling recent admissions policies—like the decision in 2020 not to consider standardized test scores—proxies for affirmative action.

    “Since Proposition 209 banned California’s public institutions from considering race in admissions, UC has implemented admissions practices to comply with it,” a UC spokesperson wrote in an email to Inside Higher Ed. “The UC undergraduate admissions application collects students’ race and ethnicity for statistical purposes only. This information is not shared with application reviewers and is not used for admissions.”

    Stanford, unlike the UC schools, reported a marked decline in first-year underrepresented students last year, according to the university’s Common Data Set, released last month. Black enrollment at the university fell by nearly 50 percent, and Hispanic enrollment by 14.4 percent; meanwhile, white and Asian enrollment rose by 14.5 percent and 10 percent, respectively.

    Luisa Rapport, Stanford’s director of media relations, said the university has not flouted the affirmative action ban, and that following the SFFA ruling, it “immediately engaged in a comprehensive and rigorous review to ensure compliance in our admissions processes.”

    “We continue to be committed to fulfilling our obligations under the law, and we will respond to the department’s questions as it conducts this process,” she wrote in an email to Inside Higher Ed.

    ‘Just the Beginning’

    Angel Pérez, president of the National Association for College Admission Counseling, said he’s heard “extraordinary concern” from admissions officers and deans in recent weeks that investigations could spread to their institutions. They don’t know how to prepare because “we have no idea what these compliance reviews even entail.”

    What they do know, he said, is that investigations could throw their offices into chaos during the height of admissions season.

    “These kinds of reviews are extremely disruptive. They’re also extremely expensive,” Pérez said. “There are some institutions that, you know, may not survive a compliance review given the legal costs.”

    In an interview with Inside Higher Ed last month, Edward Blum, president of SFFA and the architect of the nationwide affirmative action ban, said he expected schools that reported higher enrollment of racial minorities in the fall to invoke legal scrutiny, both from the courts and the Trump administration. He said he believed a number of institutions could be “cheating” the SFFA ruling, including some that were not included in this first round of investigations: Yale, Duke and Princeton.

    “So many of us are befuddled and concerned that in the first admissions cycle post-SFFA, schools that said getting rid of affirmative action would cause their minority admissions to plummet didn’t see that happen,” he said.

    Some colleges are withholding demographic information about their incoming classes altogether. On Thursday, hours after the Justice Department probes were launched, Harvard admitted its Class of 2029 but did not release any information—including demographics, acceptance and yield rates, and geographic data—for the first time in more than 70 years.

    In response to multiple questions from Inside Higher Ed about what the compliance reviews would entail or how the department plans to pursue its investigations into admissions offices, a Justice Department spokesperson referred to the initial statement announcing the investigations.

    “No further comment,” he wrote via email.

    There are some hints, though, as to what form a federal admissions investigation could take. In a December op-ed in The Washington Examiner outlining a plan that has reflected the Trump administration’s higher education agenda so far with uncanny accuracy, American Enterprise Institute fellow Max Eden suggested Bondi initiate “a never-ending compliance review” targeting Harvard University and others to enforce the SFFA ruling.

    “She should assign Office of Civil Rights employees to the Harvard admissions office and direct the university to hold no admissions meeting without their physical presence,” Eden wrote. “The Office of Civil Rights should be copied on every email correspondence, and Harvard should be forced to provide a written rationale for every admissions decision to ensure nondiscrimination.”

    For the four universities at the center of the investigations, this disruption could be especially pronounced right now, as colleges begin sending out acceptance letters and enter the busiest season for building their incoming classes.

    “This could not come at a worse time. It is April; this is enrollment management season,” Pérez said. “For institutions to take the time, energy and resources to [respond to compliance reviews] means that they’re going to have a harder time enrolling their classes.”

    ‘Absurd’ Accusations

    The Department of Justice is alleging that in the year and a half since the SFFA ruling, colleges have skirted the law by continuing to consider race in the admissions process. Those grounds make its targets particularly confusing, given that the University of California system hasn’t used affirmative action in admissions for nearly three decades.

    In 1996, California voters passed Proposition 209, banning the practice at public colleges. In the application cycles immediately after, Black and Hispanic enrollment fell precipitously. Pérez said it took many years of experimenting with race-neutral admissions, financial aid and recruitment policies for UC campuses to bring Black and Hispanic enrollment back to their prior rates.

    In the months following the SFFA decision, Pérez said college admissions professionals turned to California for lessons in how to maintain diversity without running afoul of the new law.

    “Officials and admission professionals [at UC] have been helping other institutions across the United States comply with the Supreme Court decision,” he said. “They have actually served as leaders in this space. To accuse them of violating any law is absurd.”

    Source link

  • College Application Surge: Underrepresented Students Lead Growth in 2024-25 Admissions Cycle

    College Application Surge: Underrepresented Students Lead Growth in 2024-25 Admissions Cycle

    According to Common App’s latest “Deadline Update” report released Thursday, college applications for the 2024-25 admissions cycle continue to show strong growth, particularly among underrepresented and first-generation students.

    The report, which analyzes application data through March 1, 2025, reveals that 1,390,256 distinct first-year applicants submitted a total of 8,535,903 applications to 863 returning Common App member institutions—marking a 4% increase in applicants and a 6% increase in total applications compared to the same period last year.

    One of the most significant trends is the substantial growth among underrepresented minority applicants, which increased by 12% over last year. Specifically:

    • Latinx applicants rose by 13%
    • Black or African American applicants increased by 10%
    • The share of domestic applicants identifying as Black or African American grew from 13.3% to 14%
    • White applicants’ share of the applicant pool continued its long-term decline, dropping from 48.2% to 45.7%

    First-generation college students showed remarkable growth, with a 13% increase in applicants while continuing-generation applicants remained flat. Similarly, applicants eligible for Common App fee waivers increased by 9%, compared to just 2% for non-eligible students.

    Students from lower-income communities also made strong gains:

    • Applicants from ZIP codes with below-median household incomes increased by 8%
    • Applicants from above-median income ZIP codes grew by only 3%

    The report highlights several notable geographic patterns:

    • The Southwestern region experienced the fastest growth at 34%
    • Texas led state-level growth with a 37% increase in applicants
    • District of Columbia applicants grew by 18%
    • For the first time since 2019, domestic applicant growth (5%) outpaced international applicant growth, which declined by 1%

    Applications to public institutions grew at 10%, significantly outpacing the 2% growth rate for private institutions. Additionally, less selective institutions (those with admit rates above 25%) saw application growth of 6-7%, while the most selective institutions (admit rates below 25%) experienced the slowest growth at 4%.

    For the first time since the 2021-22 season, applicants reporting test scores (up 11%) outpaced those not reporting scores (down 1%). This reversal comes despite minimal change in the proportion of institutions requiring test scores (increasing only from 4% to 5% of member schools).

    This comprehensive report offers valuable insights into college application trends as institutions finalize their incoming classes for the 2025-26 academic year. A more detailed analysis is expected in August when Common App releases its full end-of-cycle report.

    Source link

  • Facing NIH cuts, colleges restrict grad student admissions

    Facing NIH cuts, colleges restrict grad student admissions

    Several colleges and universities are pausing admissions to some graduate programs, reducing class sizes or rescinding offers to students in an effort to cut costs amid uncertainty in federal funding.

    The disruption to graduate school admissions is the latest cost-cutting move for colleges. After the National Institutes of Health proposed cutting reimbursements for costs related to research, several colleges and universities said they would pause hiring and cut spending, Inside Higher Ed previously reported. (A federal judge has blocked the NIH plan from taking effect for now.)

    In recent days, the University of Pittsburgh, the University of Pennsylvania and several other institutions have stopped doctoral admissions, at least temporarily. Some colleges are pausing admissions to some programs such as in the biomedical sciences, Stat News reported. At others, the pause is universitywide. The University of Southern California and Vanderbilt University temporarily paused graduate student admissions, though both universities later said that they’d ended the pause.

    A University of Pittsburgh spokesperson told WESA, a local NPR station, that the university “temporarily paused additional Ph.D. offers of admission until the impacts of that [NIH] cap were better understood … the University is in the process of completing that analysis and expects to be in a position to resume offers soon.”

    Meanwhile, the University of Pennsylvania is planning to cut graduate admissions rates, The Daily Pennsylvanian reported, citing an email from the interim dean of the School of Arts and Sciences, Jeffrey Kallberg, who wrote that the cuts were a “necessary cost-saving measure” to adjust to the NIH proposal.

    “This is not a step any of us wanted to take,” Kallberg wrote, according to the Daily Penn. “We recognize that graduate students are central to the intellectual life of our school—as researchers, teachers, collaborators, and future scholars. However, we must ensure that we can continue to provide strong support for those students currently in our programs and sustain the school’s core teaching and research activities.”

    Tom Kimbis, executive director of the National Postdoctoral Association, wrote in an email to Inside Higher Ed that academic institutions reliant on federal funding “are being forced to make tough decisions to support these researchers in a difficult environment.”

    “The decisions in Washington to pause or cease funding for science and research is impacting early-career researchers across a wide range of disciplines,” Kimbis added. “Slowing or stopping their work, on topics from cancer and Alzheimer’s research to social science issues, hurts Americans in all 50 states.”

    In the last week, some faculty began tracking the reductions in the biomedical sciences via a shared spreadsheet that includes verified cuts and unverified decisions based on word of mouth and internal emails. Faculty on social media said the cuts will have long-term ramifications for sciences as fewer students enter the field. On TikTok, several students who had applied to grad school shared their dismay at how the funding cuts meant they might have to say goodbye to their career plans and research.

    Accepting graduate students, particularly for Ph.D. programs and in the biomedical sciences, requires universities to make a long-term financial commitment, which is more difficult now that the NIH has stopped making new grant awards and is aiming to cut funds. Colleges receive billions from the NIH to support research. If the proposed rate cuts move forward, institutions say they would have to shut down some labs and lay off employees.

    “University research and scholarship operate on a time scale of years and decades,” the Rutgers AAUP-AFT chapter wrote in a letter to New Jersey senators Cory Booker and Andy Kim. “Higher education would become impossible in the face of capricious and arbitrary withholding of funding, elimination of entire areas of grant support for critical scientific research, and cancellation of long-held contracts.”

    They went on to warn that the threat to funding would diminish the country’s strength as a research superpower. “The best scientists, the best scholars, and the best students will make the rational decision to take their talents elsewhere. Once lost, the historic excellence of United States universities, including world-leading institutions in New Jersey, both public and private, will not be easily regained.”



    Source link

  • 10 Benefits of an Online Admissions and Enrollment System

    10 Benefits of an Online Admissions and Enrollment System

    Reading Time: 8 minutes

    As a school administrator or marketer, you’re likely already familiar with the challenges of traditional admissions processes: manual paperwork, miscommunication, long timelines, and a lack of transparency. 

    Implementing an online enrollment system can revolutionize your institution’s operations. It can help you create a seamless experience for prospective students while significantly easing administrative burdens.

    At Higher Education Marketing, we’ve spent years partnering with institutions to understand their unique needs. Our Student Portal is designed specifically for education providers like you, offering an all-in-one solution to streamline admissions and enhance the student journey. 

    Let’s explore ten benefits of adopting an online admissions and enrollment system and how HEM’s Student Portal can help you transform your processes. You’ll see how much value you can add to your student experience and how a sophisticated CRM can boost enrollment.

    Simplify student management and boost recruitment efficiency!

    Transform your student portal experience. Get a FREE HEM-SP demo today.

    Understanding Online Enrollment Systems

    What does an enrollment system do? An online admissions and enrollment system is a digital platform that streamlines student recruitment, application management, and enrollment. By moving these processes online, institutions can eliminate manual paperwork, reduce processing times, and improve the overall experience for students and staff. 

    These systems typically include customizable application forms, real-time tracking, automated communication tools, and integration with other institutional systems like CRMs and financial platforms. Now, let’s get to the good part–the many benefits of enrollment system tools. 

    Want to know what our Student Portal System can do for your school? Let’s connect

    A Brief Overview of the Enrollment Process

    To maximize the benefits of an online admissions and enrollment system, it’s important to understand the enrollment funnel. What is the process for enrollment? It’s a framework that outlines the four key stages prospective students go through when deciding to enroll at your institution. These include awareness, interest, decision, and action. 

    Awareness is the first stage, where students become familiar with your school through marketing efforts, social media, or word-of-mouth. During this phase, you aim to make a positive impression and highlight what sets your institution apart.

    Interest follows as students actively seek more information about your programs and offerings. At this stage, providing detailed program descriptions, virtual tours, and engaging content becomes crucial to capturing their attention.

    Decision is the third stage, where students weigh their options and determine if your institution aligns with their goals. Clear application processes, transparent cost estimates, and personalized communication can help sway their decision.

    Action is the final stage, where students commit by completing their application and enrollment. An intuitive and efficient online system, like HEM’s Student Portal, ensures this final step is seamless and stress-free, setting the tone for a positive student experience.

    HEM 1HEM 1

    Source: HEM

    1. Simplifying the Application Process

    An online admissions system allows you to simplify and accelerate the application process, providing a smoother experience for prospective students. Instead of requiring students to navigate complex paper forms or disjointed systems, you can offer them a centralized, user-friendly portal where they can complete their applications step-by-step.

    HEM’s Student Portal includes a customizable WYSIWYG (what you see is what you get) form builder, allowing you to tailor applications to your institution’s specific requirements. With options for e-signatures, document uploads, and guided prompts, your students can complete their applications quickly and confidently.

    For administrators, this streamlined process means less time spent tracking incomplete applications and more time focusing on strategic initiatives. You can view, manage, and update application statuses in real time, ensuring nothing slips through the cracks.

    Example: The key benefit of online enrollment systems regarding the student journey is convenience. Here, American Public University is the perfect example.

    HEM 2HEM 2

    At the click of a button, students can begin their applications.

    HEM 3HEM 3

    They are immediately led to a simple, free application form where they’ll provide vital information needed for the American Public University to determine whether admission into their program will be granted and allow them to track their journey. 

    Source: American Public University 

    2. Enhancing Recruitment Efforts

    With an online system, you can improve how you engage with prospective students from the beginning of their journey. HEM’s Student Portal integrates powerful marketing automation tools, allowing you to nurture leads with personalized communications at every stage of the admissions funnel. You can keep prospective students engaged and informed by sending timely emails, reminders, and updates, increasing their likelihood of completing enrollment.

    Furthermore, the system’s data insights enable you to identify trends in student inquiries, monitor which marketing campaigns are most effective, and adjust your strategies accordingly. This data-driven approach ensures your recruitment efforts are consistently targeted and impactful.

    Example: Once a prospect has filled out a contact form or inquired about a program, they should receive a personalized follow-up message that provides program details and prompts them to follow the next steps.

    Here, the Academy of Learning sends an automated email about its Accelerated PSW Program to a prospect who recently expressed interest. Our Student Portal integrates email and messaging services to facilitate and automate communication with prospects, a key part of the recruitment process.

    HEM 4HEM 4

    Source: Academy of Learning | Gmail

    3. Reducing Administrative Burden

    One of the most immediate benefits of implementing an online admissions and enrollment system is the reduction in administrative workload. Manual processes can be time-consuming and prone to errors, but with an online platform like HEM’s Student Portal, you can centralize all tasks in one intuitive interface. From managing inquiries to processing payments, every step is organized and automated.

    Staff members across departments can collaborate more effectively, ensuring seamless communication and reducing duplication of efforts. The result? A more efficient admissions team with more time to focus on higher-value tasks, such as building relationships with students and refining institutional strategies.

    4. Offering Real-Time Insights

    Making informed decisions is essential in a competitive education landscape, and real-time insights from your admissions system can give you a critical advantage. HEM’s Student Portal provides robust reporting and tracking tools, giving visibility into key metrics such as completed applications, outstanding payments, and enrollment trends.

    Imagine identifying bottlenecks in your process as they happen, enabling you to resolve issues before they escalate. With this level of visibility, you can forecast enrollment numbers more accurately, allocate resources efficiently, and continuously optimize your processes.

    Example: The Student Portal allows you to create comprehensive, updated CRM reports to track enrollment data. Find out what kind of requests are being made, what desired action has been taken, and what’s next.

    HEM 5HEM 5

    Source: HEM

    5. Improving Communication and Transparency

    A common frustration for both students and staff in traditional admissions processes is a lack of clarity. With an online system, communication becomes seamless and transparent. Students can log into their portal anytime to check their application status, access important updates, and even chat with a virtual admissions assistant for guidance.

    HEM’s Student Portal goes a step further with its integrated communication tools. From automated notifications to direct messaging capabilities, the platform ensures that every student feels supported and informed throughout their journey. This transparency fosters trust and builds a stronger connection between students and your institution.

    6. Enhancing the Student Experience

    Your admissions process is often the first interaction prospective students have with your institution, making it crucial to leave a positive impression. An online admissions and enrollment system demonstrates that your school values convenience, efficiency, and modern technology, which resonate with today’s tech-savvy students.

    HEM’s Student Portal includes features like virtual admissions assistance and a quote builder, which allows students to estimate program costs upfront. These tools empower students with the information they need to make confident decisions, enhancing their overall experience and reinforcing their trust in your institution.

    Example: The Student Portal prioritizes a seamless experience for students, guiding them from step to step, making it easy to share important files, and providing a full picture of their enrollment journey.

    HEM 6HEM 6

    Source: HEM

    7. Facilitating Financial Planning

    Financial concerns are one of the most significant barriers prospective students face when considering enrollment. You can address these concerns head-on by incorporating tools like HEM’s quote builder and seamless payment gateway integration. The quote builder provides students and their families with transparent cost estimates for tuition and fees, enabling them to plan their finances effectively.

    The payment gateway integration simplifies the payment process, allowing students to make secure transactions directly through the portal. You can also track real-time payment statuses, ensuring that financial records are always current.

    Example: Accademia Italiana Salerno utilizes our Student Portal’s Quote Builder feature, which provides students with a close estimate of their school expenses. Your students will appreciate being able to plan when making a significant investment in their education.

    HEM 7HEM 7

    Source: HEM

    8. Supporting Institutional Flexibility

    Every institution is unique, with its own set of requirements and processes. That’s why customization is essential in any online admissions system. HEM’s Student Portal offers a flexible framework that adapts to your needs, whether you’re managing applications for a university, language school, or K-12 provider.

    You can customize application forms, workflows, and communications to align with your institutional goals. This flexibility ensures that the system serves as a seamless extension of your team rather than a one-size-fits-all solution.

    9. Boosting Efficiency with Integrated Tools

    Efficiency is at the heart of any successful admissions process; integrated tools can make a significant difference. HEM’s Student Portal combines essential functionalities like CRM systems, marketing automation, and data analytics into one centralized platform. This integration eliminates the need for multiple disconnected systems, streamlining your operations and improving collaboration across departments.

    For example, marketing teams can use the portal to track campaign effectiveness, admissions staff can manage inquiries and applications, and financial teams can monitor payments—all within the same system. This level of integration enhances productivity and ensures that every team member has access to the information they need.

    10. Preparing for the Future

    As the education sector evolves, embracing technology is no longer optional but essential! Implementing an online admissions and enrollment system positions your institution as a forward-thinking leader ready to adapt to changing student expectations and market demands.

    HEM’s Student Portal is built with the future in mind, incorporating scalable features that grow with your institution. Whether you want to expand your programs, attract international students, or enhance your digital presence, the portal provides the tools you need to succeed.

    Why Choose HEM’s Student Portal?

    At Higher Education Marketing, we consider ourselves your partners in success. Benefit from the advantages of enrollment system technology, from simplifying application management to enhancing communication and providing real-time insights. Our platform empowers you to transform your admissions process. Request a demo today and discover how HEM’s Student Portal can help you achieve your institutional goals while creating a superior experience for students and staff.

    Simplify student management and boost recruitment efficiency!

    Transform your student portal experience. Get a FREE HEM-SP demo today.

    Frequently Asked Questions

    What does an enrollment system do?

    An online admissions and enrollment system is a digital platform that streamlines student recruitment, application management, and enrollment.

    What is the process for enrollment?

    It’s a framework that outlines the four key stages prospective students go through when deciding to enroll at your institution. These include awareness, interest, decision, and action.

    Source link

  • Elite Universities With Legacy Admissions (edreformnow.org)

    Elite Universities With Legacy Admissions (edreformnow.org)

    Here is a short list of US universities with legacy admissions. These elite and highly selective schools give preferential treatment to applicants who are related to alumni, which rewards parents, grandparents, and relatives of students rather than rewarding deserving students for their skills and efforts.

    For a more exhaustive list, visit edreformnow.orgThe spreadsheet is here.

    California banned legacy admissions for private colleges in 2024. The practice is also under increased scrutiny in the wake of the recent U.S. Supreme Court ruling against college admissions policies that consider race.

    While it may not be just or fair, the process is not illegal in the
    United States, nor is there much public outcry about this elitist tradition.
    Without insider information, it’s also difficult to know how individual schools use legacy admissions and
    how the murky process operates.

    Source link

  • Legacy Admissions Hit Historic Low as More States Ban Practice at U.S. Colleges

    Legacy Admissions Hit Historic Low as More States Ban Practice at U.S. Colleges

    Legacy preferences in college admissions have plummeted to their lowest recorded level, with just 24% of four-year colleges still considering family alumni status in admissions decisions, according to a comprehensive new report from Education Reform Now. The dramatic decline signals a potential end to a controversial practice that critics have long condemned as perpetuating inequality in higher education.

    The report, authored by James Murphy, director of Career Pathways and Postsecondary Policy, found that 420 institutions continue to provide admissions advantages to children of alumni, marking a sharp decline from previous years. The practice has seen particularly steep drops since 2015, when nearly half of all four-year colleges considered legacy status. Between 2022 and 2023 alone, 92 colleges abandoned legacy preferences, representing an 18% decrease that coincided with the Supreme Court’s landmark decision to ban race-conscious admissions.

    This decline stems from both voluntary institutional decisions and new state legislation. In 2024, California, Illinois, Maryland and Virginia joined Colorado in restricting legacy admissions through state laws. The report indicates that 86% of colleges that ended legacy consideration did so voluntarily, while 14% were required by state legislation. Several more states are expected to introduce similar legislation in 2025.

    Legacy preferences remain most entrenched at selective private institutions, particularly in the Northeast. More than half of colleges that admit 25% or fewer applicants still provide advantages to alumni children. The practice is now rare at public institutions, with just 11% still considering legacy status. In 24 states, no public colleges provide legacy preferences at all. New York stands out as having the highest concentration of colleges maintaining legacy admissions, with one in seven U.S. institutions still using the practice located in the Empire State.

    The report challenges several common defenses of legacy admissions, including arguments that they help build campus community or are necessary for fundraising. It cites evidence that 76% of colleges successfully foster campus communities without legacy preferences, and questions whether wealthy institutions with multi-billion dollar endowments truly need to “trade admissions advantages for money.”

    The analysis also addresses claims that ending legacy admissions could hurt diversity, particularly following the Supreme Court’s affirmative action ruling. The report argues that legacy preferences disproportionately benefit white and wealthy applicants, citing research showing that Asian American applicants face significantly lower odds of admission compared to white applicants with similar qualifications at selective institutions. According to one study, Asian American applicants had 28% lower odds of attending elite schools than white applicants with similar academic and extracurricular qualifications.

    The report suggests that Congress could potentially impose additional endowment taxes on universities that maintain legacy preferences while offering reduced penalties to institutions that increase enrollment of Pell Grant recipients, community college transfers, and veterans. This approach would create financial incentives for institutions to abandon the practice.

    “The shame of belonging to this group of colleges that think children of alumni have somehow earned an extra advantage in admissions is likely to push more colleges to drop the practice,” Murphy writes. “This is not a club that most colleges belong to or will want to belong to.”

    The report also criticizes the Common Application for potentially enabling legacy admissions by requiring all applicants to identify where their parents earned bachelor’s degrees, even though this information is irrelevant for more than three-quarters of colleges. The report suggests that removing this question would be a significant step toward making college admissions more equitable.

    “Ultimately, the reason to eliminate legacy preferences is not to achieve some other goal,” the report concludes. “The reason to get rid of them is that they are profoundly unfair and make a mockery of merit. Legacy preferences award some of the most advantaged students an additional advantage in the college admissions process on the basis of ancestry alone.”

    Source link

  • Legacy admissions tumbled dramatically over past decade

    Legacy admissions tumbled dramatically over past decade

    Dive Brief:

    • The share of four-year colleges that use legacy admissions practices has fallen by roughly half since 2015, from 49% then to 24% by 2025, according to a study from the center-left nonprofit Education Reform Now
    • The group counted 420 institutions that give preferential treatment to applicants related to an alum. Meanwhile, 452 have stopped considering legacy ties since 2015. The number and share of institutions are both at their lowest since collection of the information began. 
    • The recent declines are due in part to revamped diversity commitments following the U.S. Supreme Court’s 2023 ban on race-conscious admissions, as well as a handful of new state laws prohibiting legacy admissions, the group said. 

    Dive Insight:

    The decline in legacy admissions has been swift, the study found. Just between 2022 and 2023, 92 colleges stopped considering legacy status — an 18% decline in one year. And even more have dropped legacy admissions since then. 

    Of the colleges that nixed the practice, 86% did so via voluntary institutional decision, while 14% were complying with legislation, according to the study.

    The report pulled from the Common Data Set and federal data, which began including legacy admissions policies in 2022. Historically, a clear data picture of an institution’s use of legacy status in admissions has been hard to come by. Colleges have at times also made ambiguous or erroneous entries in the Common Data Set. 

    Education Reform Now identified 12 states that have introduced proposals to ban on legacy admissions, and found that most focused on both public and private institutions. 

    Of the dozen states, five have passed bans, all in recent years: California, Colorado, Illinois, Maryland and Virginia. Only Maryland and California addressed private institutions. In several states, bills passed one legislative house but never made it to a vote in both. 

    Legacy admissions policies are concentrated in selective colleges. Among four-year institutions that accepted 25.5% or fewer of their applicants, 56.1% considered legacy status in admissions in the 2023-24 academic year. Nearly a third of colleges with acceptance rates between 25.6% and 50.4% also offered legacy preference, according to the group’s analysis of federal data. 

    Past research has found that legacy status can boost by more than threefold an applicant’s odds of acceptance to highly selective colleges. The practice originated, in part, from an effort in the early 20th century by elite, wealthy universities to keep Jewish applicants out

    One scholar in 2019 described legacy admissions as an “affirmative-action policy for rich white students,” which helps the rich and powerful exploit their position and ensure class domination for the next generation.”

    The practice has come under regulatory scrutiny as well. In 2023, the U.S. Department of Education opened a civil rights investigation into Harvard University’s legacy admissions policy after a group filed a complaint alleging the practice offered de facto preferential treatment to White applicants. 

    Defenders of the practice have pointed to the boost legacy admissions give to fundraising, which in turn can support need-based financial aid that serves to diversify student bodies. 

    Some elite universities, including Yale and Harvard universities, said they were reviewing their legacy policies in the months after the Supreme Court decision. For now, both continue the practice. Some 11% of Yale’s class of 2027 has legacy ties, according to the university’s figures. A survey by The Harvard Crimson found that its share is roughly 32%.

    Source link

  • How Admissions and Marketing Teams Can Collaborate

    How Admissions and Marketing Teams Can Collaborate

    Fostering Interdepartmental Collaboration to Drive a More Effective and Engaging Student Journey

    Achieving success in your higher education marketing strategy requires seamless collaboration between your admissions and marketing teams to create a connected, consistent student journey experience. When these teams align, they move beyond their isolated efforts and build a unified strategy that not only captures students’ attention but also drives meaningful engagement and enrollments.

    Admissions teams gain critical, real-time insights from their conversations with prospective students, and marketing teams transform those insights into strategies and assets that resonate with the right audiences. By sharing their insights, both teams can better inform campaigns, conversations, and touchpoints, ensuring every interaction feels intentional, relevant, and student-centered.

    However, this alignment doesn’t happen by chance. It requires deliberate collaboration, thoughtful planning, and the strategic use of data at every stage. From discovery interviews and customer relationship management (CRM) data analysis to shared campaign development, each step in the process plays a vital role in delivering a cohesive, engaging experience that guides prospective students from curiosity to commitment.

    The Importance and Benefits of Collaboration Between Admissions and Marketing Teams 

    In an increasingly competitive higher ed landscape, having admissions and marketing teams that collaborate and communicate with each other regularly can make a meaningful difference in the experience that an institution delivers to prospective students, while optimizing its marketing efforts for maximum impact.  

    When admissions and marketing operate in silos, the cohesion breaks down. Collaboration prevents these gaps, ensuring every message, from the first ad to the final admissions call, feels aligned and purposeful.

    Creating a Unified Message

    Students don’t distinguish between “admissions” and “marketing” — they only see the institution. That’s why a unified message is so crucial to every higher education marketing strategy. A consistent and unified message — whether it’s delivered through ads, emails, website visits, or conversations with admissions personnel — builds trust, strengthens the brand, and guides prospective students smoothly through their decision-making journey.

    Building a Powerful Feedback Loop  

    When admissions and marketing teams stay in consistent communication, they create a powerful feedback loop that strengthens the institution’s messaging and better serves its prospective students.

    Admissions teams are on the front lines, having daily conversations with students and hearing their motivations, hesitations, and questions firsthand. These interactions provide invaluable qualitative insights that can flow back into marketing assets and strategies. 

    For example, if students frequently ask about program outcomes — such as what they can do with a certain degree — marketing can develop targeted blog content, alumni video spotlights, or landing page updates showcasing career opportunities, industry connections, and success stories related to the degree. Additionally, if there are common points of confusion that come up in students’ conversations with admissions staff, marketing materials can be created that clearly and directly address these issues. 

    By tapping into this feedback loop, both teams can make meaningful, real-time adjustments that align the institution’s messaging with students’ priorities, enhance engagement, and drive better outcomes.

    Empowering Teams With Critical Insights and Knowledge

    Both admissions and marketing teams bring something unique and valuable to the table when it comes to understanding the institution’s brand, its offerings, and its students. While there are areas of overlap, each team also has its own distinct focal points that allow it to provide useful details the other team can benefit from, creating a richer and more comprehensive appreciation of how each team can best serve the institution’s students.

    Practical Ways to Collaborate 

    Now that we’ve established the importance of collaboration, let’s take a look at some practical ways to bring this strategy to life. 

    Coordinate and Share Learnings During a Discovery Process

    The first step is discovery, the phase where both admissions and marketing teams collaborate to analyze and uncover insights that will make their work more accurate, impactful, and aligned. The discovery process includes in-depth conversations with key university stakeholders; audits of existing school resources, marketing collateral, and program materials; and market research and competitive analysis to understand the institution’s positioning and audience needs.

    Each team adds unique value to the process. Admissions teams gather information about program-specific details, students’ motivations, and nuances that resonate during enrollment conversations, while marketing teams analyze the institution’s competitive positioning, audience behaviors, and key differentiators. By sharing and coordinating these efforts upfront, teams can reduce redundancies, ensure alignment, and create a more cohesive strategy that delivers consistent, tailored messaging. 

    Here are some tactics that can help in coordinating and consolidating discovery efforts:

    Schedule Ongoing Check-Ins With Teams

    Consistent communication is critical for collaboration. Regular monthly or quarterly meetings that include both admissions and marketing staff create space for sharing insights, identifying trends, and closing messaging gaps. 

    Admissions teams can spotlight common motivations, pain points, and areas of confusion among students, so marketing teams can update campaigns to address these themes in real time. These sessions ensure all higher education marketing strategies stay aligned and adaptive, making the student experience feel more cohesive.

    Leverage CRM Data

    Every interaction with a student leaves a breadcrumb trail of data. By tapping into call notes and CRM system data, admissions and marketing teams can track students’ questions, motivations, and hesitations. 

    Analyzing this data can reveal trends that marketing can address through website updates, FAQs, and ad campaigns. Sharing actionable summaries allows admissions teams to prepare for upcoming conversations and marketing teams to preemptively answer students’ concerns, creating a more seamless experience for prospects.

    Share and Understand Key Resources

    Developing key marketing resources, such as a Strategic Marketing Guide (SMG), and sharing them across teams can help keep admissions and marketing teams’ collaboration efforts on track. 

    An SMG isn’t just a document — it’s the framework that ensures every team is aligned in understanding the key components of the institution’s brand, story, and students. Personas, unique value propositions (UVPs), brand stories and positioning, and messaging frameworks outlined in an SMG help admissions and marketing teams speak the same language and tell a shared story.  

    Connect Your Admissions and Marketing Teams Through Collaboration With Archer

    At Archer Education, we don’t just build marketing strategies — we build lasting capabilities. Our approach goes beyond campaign launches and lead generation to focus on sustainable online infrastructure that empowers universities to thrive long after our work is done. From aligning admissions and marketing teams to developing data-driven messaging frameworks, we act as a true partner in developing custom higher education marketing strategies that work. 

    Our collaboration is designed to transfer knowledge, not just deliver results. We equip your teams with the tools, training, and insights they need to operate with confidence, ensuring your institution isn’t reliant on outside support to maintain momentum. The result is a marketing engine that runs smoothly long after Archer’s involvement has ended, empowering your teams to lead with agility in an ever-changing higher education landscape. 

    Contact us today to learn more. 

    Subscribe to the Higher Ed Marketing Journal:

    Source link

  • Unveiling the gatekeepers in PGR admissions

    Unveiling the gatekeepers in PGR admissions

    The journey to postgraduate research (PGR) remains cloaked in ambiguity.

    For many students, gaining access to PGR programmes is less about merit and more about chance encounters and privilege. The perceived casual tap on the shoulder culture — an informal recommendation by a supervisor or academic insider — can often play a significant role in greasing the wheels for a fortunate few but risks perpetuating systemic inequities that disproportionately affect those from a non-research-intensive (NRI) institution, where there is a greater focus on teaching and vocational practice rather than research.

    While Wellcome and UKRI have done significant work in mandating equitable admissions practices into their programmes over the past five years with reasonable success, there remain significant barriers and structural biases that prevent talented students from progressing. The reality is that the landscape is murky at best and for those students who are trying to navigate the space without the right support network and background, postgraduate study remains inaccessible and opaque.

    Our recent report, delivered as a partnership between the Martingale Foundation and Public First, shines a stark light on these challenges, revealing how admissions to research-intensive (RI) universities frequently sidestep fairness in favour of tradition and unconscious bias. While undergraduate admissions strive toward equity – for example the recent removal of the UCAS personal statement – PGR selections often rest on unspoken networks, opaque criteria, and subjective judgment, exacerbating inequalities in the academic pipeline.

    Funding remains one of the most significant barriers to supporting more talented PhD students, with the situation getting increasingly competitive. However, this only exacerbates the importance of ensuring that the funded places available are awarded fairly through a transparent process, not just to those privileged people with the right networks and ‘know how’.

    The power of privilege in the pipeline

    In PGR admissions, luck and proximity can outweigh potential and merit. Informal processes, such as a direct supervisor’s recommendation, can act as a decisive factor, leaving out candidates unfamiliar with academic norms or lacking the cultural capital to navigate these unspoken rules. This is especially evident for students who attend NRI universities, where exposure to PGR pathways is limited, and interactions with research-focused mentors are less frequent.

    Students from NRI institutions are not only underrepresented in RI postgraduate programmes but face significant barriers even when they are academically qualified. These barriers are not associated with a candidate’s potential but more to do with their prior training that will enable them to thrive in RI postgraduate research. However, it should be noted that the impact of these barriers varies by subject with some subjects like mathematics relying heavily on the building blocks of the knowledge gained in prior years, while other disciplines are more flexible to learning and upskilling during PGR study.

    Transparency: The missing link

    The Equity in Doctoral Education through Partnership and Innovation (EDEPI) project underscores the opaque nature of the admissions process with only 47 per cent of admissions tutors believing current selection criteria are effective indicators of a candidate’s potential as an independent researcher. This lack of consensus results in admissions practices that reward familiarity over talent, further marginalising students without access to insider knowledge.

    The opacity of these systems reinforces privilege, creating a hidden curriculum that rewards those who already know how to play the game. Without explicit guidelines, students from underrepresented backgrounds are left guessing what is expected. On the other hand, their more advantaged peers often benefit from UG degrees in a RI institution, and family knowledge of the HE sector and professional networks to help navigate the process into PGR.

    Undermatching and the domino effect

    For many students from NRI backgrounds, their educational trajectory is shaped long before postgraduate study becomes a consideration. The report identifies undermatching as a critical barrier — a phenomenon where students, often due to financial or geographical constraints, attend institutions below their academic attainment. These decisions, made as early as age 17 or 18, have far-reaching consequences. NRI universities, while excelling in teaching and certain research areas, typically lack the resources and networks that RI institutions possess to guide students into PGR pathways.

    This mismatch compounds inequities. When these students attempt to transition to RI universities for postgraduate study, they are not only underprepared for the research culture but also more likely to face feelings of isolation and imposter syndrome. According to a survey understanding the mental health of doctoral researchers by McPhearson et al, these challenges significantly impact mental health for those who feel like outsiders in elite academic spaces.

    Supervisor bias: A double-edged sword

    The role of the supervisor is another critical factor in perpetuating inequities. Supervisors often act as gatekeepers to PGR opportunities, and their personal biases—whether conscious or unconscious—can shape admissions outcomes. The report highlights that some disciplines depend heavily on supervisors for admissions decisions, creating a single point of failure in the system. This affinity bias can exacerbate inequities, as supervisors may prefer candidates who resemble their own academic profiles or fit traditional moulds of excellence.

    Moreover, supervisors may hesitate to take on students perceived as requiring additional support, especially in resource-constrained environments where time and funding are limited – something that is increasingly a factor with further demands on academic time. This disproportionately affects candidates from NRI backgrounds, who may need additional guidance to bridge gaps in their academic preparation.

    Pathways to change

    Addressing entrenched inequities in PGR admissions requires decisive action across multiple fronts. Developing a standardised admissions framework, akin to UCAS but tailored for the diverse needs of PGR programmes, could enhance transparency and accountability while reducing reliance on subjective criteria. Though creating a universal system for all disciplines may not be feasible, unifying processes within institutions would be a significant step forward.

    Bridging knowledge gaps through initiatives like summer research internships and pre-doctoral courses can equip students from NRI institutions with vital skills and cultural capital. Established programmes like UNIQ+ and In2research highlight the effectiveness of such interventions, which require sustained support from both institutions and funders to expand their reach.

    Collaborative models, exemplified by partnerships like the London Interdisciplinary Doctoral Programme (LIDo), foster inclusivity by sharing resources and expertise between research-intensive and NRI institutions. Similarly, enhancing supervisor training on inclusive practices and unconscious bias, along with encouraging co-supervision models, ensures a broader support network for students and reduces over-reliance on individual supervisors.

    Regulatory oversight is crucial in setting standards and incentivising equitable practices in PGR admissions. Bodies such as the Office for Students and UKRI must actively enforce diversity and transparency measures. Furthermore, funders, including smaller charitable organisations, should adopt structural initiatives to support equitable access to postgraduate study, building on the progress made by UKRI and Wellcome. These combined efforts can create a more inclusive and equitable PGR landscape.

    Toward a more equitable future

    The hidden hierarchies in PGR admissions are not insurmountable. By acknowledging the biases embedded in current practices and committing to systemic reforms, the sector can unlock the potential of a more diverse pool of talent. As the Martingale Foundation and Public First report makes clear, this is not just a moral imperative but a practical necessity. The challenges of the 21st century demand innovative, inclusive research cultures capable of harnessing the full spectrum of human potential.

    The lingering “tap on the shoulder” recruitment pathways need to be replaced with a fair and transparent system, where every student, regardless of their background, has an equal opportunity to thrive. Only then can we build a truly meritocratic academic landscape—one that recognises talent over tradition and potential over privilege.

    Source link

  • The Evolution of the Traditional Admissions Funnel: Adapting to a New Era

    The Evolution of the Traditional Admissions Funnel: Adapting to a New Era

    The traditional admissions funnel has long served as a trusty blueprint for ushering prospective students from initial interest to enrollment. But times, they are a-changin’. Technological leaps, shifting student expectations, and newfangled marketing strategies have all conspired to transform this once-straightforward model. So, let’s dive into how the admissions funnel has evolved and what these changes spell out for colleges and universities.

    From Linear to Non-Linear Journeys

    Gone are the days of the straight-line path from prospect to enrollment. The old funnel—prospect, inquiry, application, admission, acceptance, enrollment—was neat and tidy. Today, the student journey is a lot more like a hopscotch game. Prospective students zigzag through stages, start an application, go back to gathering info, and flip-flop on decisions multiple times before finally enrolling. This behavior calls for admissions teams to be nimble and ready to pivot at a moment’s notice.

    The Digital Revolution

    The rise of digital tech has turned the admissions process on its head. Now, online platforms, social media, and virtual tours are the main highways for students discovering and engaging with colleges. Virtual events, webinars, and interactive content are must-haves to grab the attention of today’s digital-savvy students. To keep up, institutions need to master digital marketing and create a seamless online experience.

    Today’s students expect nothing less than personalized communication and experiences. With advanced data analytics, colleges can track student interactions and preferences, tailoring their outreach and engagement efforts. This means sending targeted messages, recommending specific programs, and offering personalized content that hits home with individual students. Such a personalized approach strengthens connections and boosts conversion rates.

    Increased Emphasis on Early Engagement

    Early engagement is now a cornerstone of the modern admissions funnel. Building relationships with prospective students well before the application stage is critical. This involves nurturing leads through meaningful interactions from as early as middle school. Colleges are investing in long-term outreach programs, summer camps, and pre-college initiatives to establish and maintain connections throughout the student journey.

    Focus on the Student Experience

    The student experience has become a pivotal factor in the admissions process. Prospective students are seeking more than academic offerings; they want institutions that align with their values, offer a supportive community, and provide opportunities for personal growth. Colleges need to showcase their unique campus cultures, highlight student success stories, and emphasize holistic support services to attract and retain students.

    Adapting to Changing Demographics

    Demographic shifts, like increasing diversity and the rise of non-traditional students, demand that colleges adapt their recruitment strategies. Institutions are developing more wide-ranging marketing campaigns and creating pathways for adult learners, transfer students, and international applicants. Understanding and addressing the unique needs of these diverse populations is crucial for staying competitive in today’s landscape.

    There you have it—the modern admissions funnel is a dynamic, digital, and personalized journey. Colleges and universities that embrace these changes and adapt their strategies will be the ones that thrive in this new era.

    We do NOT recruit and retain students when they understand us (the institution). We recruit and retain when students see we understand who they are.


    Mondy Brewer, Ph.D., brings over 30 years of diverse experience in higher education, having held key leadership positions in admissions, marketing communications, and student success. He has also served as an Assistant Professor of Leadership in Business. In addition to his consulting work specializing in enrollment management, he currently serves as AVP – Enrollment Strategy at Liaison. Dr. Brewer holds a Doctorate in Leadership with a focus on higher education administration. His doctoral research explored the engagement of first-generation college students, offering insights into the institutional support mechanisms that promote their success.

    Source link