Nepal has long been synonymous with the legendary ‘Sherpa’ mountain guides, skilled in helping international travellers explore the Himalayas.
There is also however, a more recent tradition of local education guides helping their compatriots to seek out adventure and opportunity through study abroad.
In the past, this demand favoured Australia as a study destination, but since the Albanese government introduced increased visa restrictions, that demand has increasingly turned to alternative destinations like the US, France, Japan and the UK.
According to ONS data, more than 9,000 study visas were issued to Nepalese students studying in the UK as of March 2024 but the true number is undoubtedly higher in the year since.
The PIE News visited Franklin International, a leading local agent, to better understand the factors supporting growth.
Away from the chaotic streets of Kathmandu, where thousands of agent offices operate within a square mile in a district known as ‘Putalisadak’, Franklin International has chosen instead to base its national headquarters in the foothills of peaceful Pokhara.
Here we find an operation that feels more like a family than an agency. There aren’t any cut-outs of Big Ben; instead, they favour a comfortable working atmosphere for staff and students.
There is an office full of people diligently running document checks, taking calls, and running webinars with their prospective students across Nepal.
I meet a team packing for a 17-day tour of the country to meet applicants face-to-face – giving them a chance to outline important next steps and reassure family members.
There are entire rooms of people dedicated to supporting universities like the University of Roehampton and the University of East London, for whom they facilitate close operational relationships that deliver hundreds of compliant student enrolments.
“The UK demand is still in its infancy,” company CMO and co-founder, Deepak Khadka tells me.
“The number of students applying has grown rapidly, but the knowledge about the UK process is limited among most people,” he continues.”There are too many agents looking for short-cut commission – so we have had to build a system in partnership with British universities to focus on the compliance checks they need.”
This is a price-sensitive market, with only 15-20 universities offering financially viable course options. This has created a unique bubble where large numbers of students are following each other to the same university in each intake. Word of mouth is a key driver of demand.
This volume has, in turn, triggered an explosion in Nepalese agent activity as the potential for high commission levels is clear.
At a higher education event in Kathmandu, The PIE met teams of young friends, often still in their 20s or early 30s, keen to get involved and cash-in on prospective students from their neighbourhoods.
“We have a choice to make in Nepal,” explains Khadka. “We either compete as agents, or we try and work together to best support the students.”
Having completed his doctorate in agent supply chains from UWS, his understanding of the Nepalese market is crucial.
“We try to act as supportive guides for these other guys. They have so much energy and ambition – but we must make sure the professional compliance is water-tight when processing applications,” he tells The PIE. “We have the expertise to do this correctly. We call this the Official University Representative network to convey that message.”
Khadka is keen to stress that he and his fellow agents care far more about the students they work with than pitting themselves against one another.
“I care about Nepal’s future. We don’t want to make the same mistakes as other countries or regions,” he says.
“We want our young people to succeed in their study abroad adventures – and I would rather work together for a better system, than get drawn into a territorial battle. We are proud that this model is being recognised by our UK partners and local officials here.”
Overseas education agencies must have government approval to operate in Nepal, leading to conflict over online aggregator models trying to undercut this licensing.
I care about Nepal’s future. We don’t want to make the same mistakes as other countries or regions
Deepak Khadka, Franklin International
Local protocol can be complicated as students need to obtain a ‘No Obligation Certificate’ from the government to study abroad, and many turn to government-backed student finance options to prepare their budgets.
Vidhi Mistry, head of international operations for the University of Roehampton, explains her approach to the market: “In Nepal, when there are thousands of agents, it’s not about being everywhere. A university doesn’t need to work with every agent.
“A right partnership is about aligning values, intent and quality that prioritises reputation and longevity. Agents can elevate the sector or dilute it. Exclusivity when earned and aligned isn’t a restriction, it is a strategy for sustainable growth [in a chaotic market].”
The PIE spoke to Sajan, a Nepalese student who has an offer to study at the University of West Scotland London campus. He explained his reasoning for working with an agency.
“I have friends already at UWS London and they love it. I didn’t need help with choosing which university or course I wanted, but I had to make sure my finances and visa are processed correctly,” he says. “My father and I have been guided to understand my required budget and each step of the process. I am very grateful.”
With the UK government announcing future plans to tighten visa issuance for countries linked to asylum claims, and to clamp down on universities linked to poor compliance metrics – it is important the Nepal market doesn’t grow too fast, too soon.
Strong demand will undoubtedly bring greater competition, so only time will tell if universities and agents can get regulate themselves to realise the opportunity.
