Tag: alumni

  • Festive Ideas to Engage Students and Alumni

    Festive Ideas to Engage Students and Alumni

    Reading Time: 15 minutes

    The holiday season offers a valuable opportunity for schools to foster connection and celebrate community. Each year, Higher Education Marketing reviews holiday videos from institutions across the education spectrum to spotlight standout examples that capture the spirit of the season while supporting broader marketing goals.

    This annual holiday video post brings together some of our favourite picks from this year’s festive content. From heartfelt messages of gratitude to creative student-led performances, these videos show how colleges and universities are using year-end storytelling to connect with students, staff, alumni, and prospective families in meaningful ways. Beyond tradition, holiday videos have become a strategic tool in higher education marketing, helping schools showcase their personality, values, and milestones from the past year.

    Whether it is a lighthearted campus moment or a thoughtful message from institutional leadership, a well-crafted holiday video can generate goodwill, boost social engagement, and reinforce school spirit. The best part is that these moments do not require a Hollywood budget. With a strong concept, authentic voices, and a little seasonal creativity, schools of any size can produce compelling year-end content.

    In this post, we will explore what makes an effective holiday video, share practical production tips, and highlight some of the best holiday videos of the season, according to the HEM team.

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    What Is a Holiday Highlight Video for Schools?

    A holiday highlight video is a short, engaging piece of content that schools create to celebrate the festive season while reflecting on the year’s milestones. Blending seasonal charm with storytelling, these videos typically showcase memorable moments, achievements, and community messages, wrapped in a festive tone that resonates with audiences across generations.

    Unlike a standard event recap, holiday highlight videos often include holiday music, decorations, or creative themes to evoke warmth and cheer. They may feature snippets from campus events, student performances, messages of thanks from leadership, or lighthearted skits that show off your school’s personality.

    These videos are usually concise and shareable, perfect for distribution across social media, email newsletters, and your website. Whether heartwarming or humorous, the goal is to celebrate your school community, express appreciation, and leave viewers with a lasting positive impression. Think of it as a year-in-review meets a holiday greeting card, brought to life on screen.

    Why Should Colleges and Universities Create Holiday Videos For Their Community?

    Producing a holiday video might seem like a lighthearted tradition, but it holds serious strategic value for educational institutions. From strengthening community ties to enhancing your brand visibility, here are five reasons why colleges and universities should consider creating a holiday highlight video:

    1. Strengthen Community Connections

    Holiday videos offer a powerful way to reinforce a sense of belonging. By featuring students, faculty, staff, and alumni, schools can celebrate their shared experiences and spirit. These videos become a reflection of community life, highlighting festive events, volunteer efforts, and everyday moments that matter.

    For example, the University of Louisville once released a holiday video where its mascot delivered handwritten cards across campus, culminating in a warm message from an administrator. This kind of storytelling reinforces school pride and strengthens emotional bonds among viewers.

    2. Showcase Values and Campus Culture

    A holiday video is also a chance to communicate your school’s values in action. Whether it’s highlighting inclusivity, creativity, service, or academic excellence, these videos offer a glimpse of campus life through a seasonal lens.

    Adelphi University, for instance, created a holiday video featuring its panther mascot distributing scarves and hats to students. Along the way, viewers were treated to quick scenes in the library, labs, and dorms, an engaging way to showcase school spirit while spotlighting facilities and values like generosity and community support.

    3. Engage Students, Prospects, and Alumni

    Video is a highly engaging content format, especially across platforms like Instagram, Facebook, and YouTube. A well-produced holiday video grabs attention more effectively than a typical end-of-year message and offers entertainment, recognition, and emotional connection in one package.

    Students enjoy seeing familiar faces and moments captured, while prospective students gain a glimpse of campus life and the people who shape it. A great holiday video can humanize your institution and offer a feel-good experience that’s easy to share, extending your reach organically.

    4. Celebrate Successes and Boost Morale

    The end of the calendar year is the perfect moment to celebrate your school’s accomplishments. A holiday video allows you to highlight academic achievements, sports victories, community impact, and institutional milestones, all wrapped in a festive, uplifting tone.

    The University of Michigan, for example, once released a holiday video of its annual tree lighting ceremony that featured pediatric patients as special guests. The message was heartwarming and celebratory, perfectly blending joy with meaning, boosting morale, and reinforcing shared values.

    5. Build Tradition and Institutional Memory

    Producing a holiday video each year can evolve into a cherished tradition. These videos serve as visual keepsakes, documenting your institution’s journey and growth. Schools like UNC Greensboro (UNCG) have become known for their annual holiday productions, consistently showcasing creativity and school spirit. Over time, these videos build anticipation, tradition, and a deeper emotional connection with your audience.

    In short, holiday videos are more than just festive fun; they’re powerful storytelling tools that strengthen community, showcase culture, engage audiences, and leave a lasting impression.

    Using Holiday Videos for Student Recruitment and Brand Awareness

    Beyond community engagement, holiday videos can also be a strategic asset for student recruitment and brand visibility. How can a school use holiday videos to support student recruitment and brand awareness? Schools can use holiday videos to showcase campus culture, student life, and values in a warm, authentic way. These videos humanize the brand, create an emotional connection, and give prospective students a real glimpse of the community, helping strengthen brand awareness and support recruitment decisions.

    Here’s how they support marketing objectives:

    Showcasing Campus Life to Prospects

    Prospective students want to feel a connection with a school before applying. Holiday videos, featuring real moments, smiling faces, and decorated spaces, offer a genuine snapshot of campus life. When students from diverse backgrounds or student clubs are included, the video subtly highlights key differentiators such as diversity, inclusivity, and student support services.

    Highlighting Unique Selling Points (USPs)

    Some institutions weave their USPs directly into their holiday messaging. Loyola Marymount University’s business school did this creatively with a festive jingle that spotlighted the school’s mission and LA location. Similarly, the University of Georgia released a video featuring the excitement of acceptance letters, reminding viewers of the transformative power of education.

    Boosting Reach and Engagement on Social Media

    Posting your holiday video on YouTube, Instagram, Facebook, and TikTok can significantly increase impressions and engagement. These platforms are ideal for spreading festive content organically, with the potential to reach prospective students through shares, likes, and algorithmic boosts.

    Humanizing Your Brand

    Holiday videos put a friendly face on your institution. Whether it’s professors sending greetings, mascots dancing, or students sharing traditions, this content feels personal. Boston University’s College of Arts & Sciences, for example, created a multilingual video featuring holiday wishes from staff and faculty, an inclusive gesture that made the school feel warm and welcoming.

    Standing Out in the Recruitment Cycle

    Not every school produces a holiday video. Doing so, especially with creativity, helps differentiate your institution. A joyful, thoughtful video signals school spirit, attention to detail, and a people-first culture. In short, holiday videos serve as soft-sell marketing: warm, memorable, and brand-enhancing.

    Creative Holiday Video Ideas (Even on a Small Budget)

    Producing a standout holiday video doesn’t require a Hollywood budget, just heart, creativity, and smart use of the resources at your disposal. In fact, many of the most engaging school holiday videos are simple in execution but rich in authenticity and charm. Here are cost-effective ideas to inspire your next festive project:

    1. Leverage Student Talent

    Involve students in video creation, whether through filming, editing, animation, or music. Georgia State University’s College of the Arts, for example, produced a delightful animated video created entirely by students and alumni. It doubled as a class project and portfolio piece. Similarly, student musicians can perform holiday tunes as soundtracks, adding personality while saving on licensing and production costs.

    2. Use Smartphones and Free Tools

    A smartphone, a tripod (or steady hand), and free apps like iMovie or TikTok are all you need. Many schools shoot short clips of decorated halls, festive events, or faculty greetings using DIY techniques. Planning your shots ahead of time and keeping edits tight will go a long way in producing polished results.

    3. Keep It Short and Focused

    Short videos (under 60 seconds) are cheaper to make and often more effective online. UWE Bristol, for instance, shared a short clip of its lit Christmas tree and the season’s first snow, a serene moment that resonated with viewers. Viewership stats show drop-off rates after two minutes, so brevity is best.

    4. Pick a Simple Theme

    Stick to one clever idea. Clackamas Community College parodied Home Alone with its president on an empty campus, while James Madison University reimagined ’Twas the Night Before Christmas for finals week. Both relied on humor, recognizable formats, and minimal props, proving that creativity trumps complexity.

    5. Crowdsource Clips

    Ask students and staff to submit short videos or photos answering a seasonal prompt (“What’s your favorite winter tradition?”). Compile the submissions into a festive montage with background music. UNC Greensboro’s Bryan School used this approach for a holiday tips video, creating a lively, inclusive piece with no production costs.

    6. Repurpose Existing Content

    Footage from recent concerts, service events, or campus celebrations can be repackaged into a highlight reel. Layer in a new narration or a simple greeting to refresh the narrative and give it a festive twist.

    7. Add Holiday Magic with Simple Effects

    Basic editing tricks, like sparkles, snowfall overlays, or festive text, can elevate even the simplest shots. Trent University created a magical moment by using a glowing book effect in its holiday greeting. Free overlays and royalty-free music can help polish your final product without added expense.

    8. Embrace Authenticity

    When production quality is limited, lean into warmth and sincerity. A candid thank-you message from your president or a casual walk through campus celebrations can feel more genuine, and often more engaging, than a heavily scripted production.

    Ultimately, holiday videos are about joy, gratitude, and connection. With a little planning and a lot of heart, even a small-budget project can leave a lasting impact.

    Optimal Length and Platform: Making Sure Your Holiday Video Hits the Mark

    When planning a holiday video, two key questions often come up: How long should it be? And where should it be posted for the best engagement? Getting these right can make a big difference in how your video performs.

    Ideal Length

    The sweet spot for holiday videos is typically between one and three minutes. Shorter videos tend to perform better across all platforms. Data shows that videos under one minute retain up to 70 percent of viewers, while completion rates drop sharply after the two-minute mark. Unless your content is highly compelling, longer videos are at risk of losing viewers before the message is delivered.

    Platform-Specific Strategy

    Each social platform has its own best practices. TikTok and Instagram Reels are ideal for short-form content under 60 seconds. Facebook and YouTube are more accommodating for videos in the one-to-three-minute range. If your video is for social sharing, create a quick version under a minute. For website placement or email campaigns, a slightly longer version may be appropriate.

    Editing for Pace and Impact

    A well-edited video can deliver a meaningful message in a short amount of time. Quick cuts, engaging visuals, and upbeat music help keep viewers interested. If you have a lot of content, consider creating a teaser or trailer version for social media, with a call to action to watch the full video on your website.

    Aim for clarity, energy, and brevity. Your audience will appreciate a concise, thoughtful message that respects their time.

    Best Platforms for Sharing School Holiday Videos

    To maximize the reach and impact of your holiday video, share it across multiple platforms. Each channel offers unique advantages:

    YouTube
    YouTube is essential. It functions as both a content hub and a search engine, making it ideal for embedding on your website and sharing in emails. Optimize your video with a descriptive title, a thoughtful caption, and tags that include your school’s name and keywords like “holiday video” or “seasonal greeting.” YouTube is particularly effective for reaching a wide audience, including prospective students, alumni, and the public.

    Facebook and Instagram
    These platforms are perfect for community engagement. Upload the video directly to Facebook for better reach and visibility in the algorithm. On Instagram, short videos (under 60 seconds) work well as Reels or posts. For longer content, consider sharing a teaser with a link in your bio or stories. Both platforms allow easy sharing, which helps spread the message organically.

    Twitter (X)
    While not a primary video platform, Twitter is useful for posting short clips or teasers, especially if you want to reach media or partners. Keep videos under the platform’s time limit, or link to the full version elsewhere.

    TikTok
    If your school has a presence on TikTok, share a short, creative version of your holiday message here. This could be a behind-the-scenes moment, a student-led skit, or a festive transformation. TikTok content thrives on authenticity and trend alignment, making it a powerful tool for reaching Gen Z.

    School Website and Emails
    Feature your holiday video prominently on your homepage, news section, or in year-end emails. A dedicated landing page adds a professional touch and provides space for a message or photo gallery.

    Final Tip
    Use strong thumbnails and captions. A festive visual and on-screen text can capture attention and ensure your message gets across, even when the sound is off.

    Planning and Timing: When to Start Working on Your Holiday Video

    Timing is crucial to producing a successful school holiday video. Here’s how to ensure your video comes together smoothly and on schedule.

    Begin Early in the Fall
    Start brainstorming in September or October. This gives you time to develop the concept, write a script, recruit participants, and schedule filming. If your video needs approvals from administration or marketing, building in lead time is essential. Early planning also allows for creativity; you’ll have time to troubleshoot or reshoot if needed.

    Work Around Academic Calendars
    Aim to film before the busiest part of the term. November is ideal, before finals and year-end events begin. If you plan to include winter decorations, schedule shoots for late November when the campus is typically dressed for the season.

    Target a December Release
    The first two weeks of December are the sweet spot. Audiences are still engaged, and the festive mood is building. Releasing too late, such as during winter break, means missing students and staff who have already checked out for the holidays.

    Leave Time for Editing and Approvals
    Once filming is complete, allocate at least one to two weeks for editing and stakeholder review. You’ll need time for feedback, fine-tuning, and adding polish such as titles, transitions, music, and captions.

    Consider a Campus Premiere
    Launch your video at a holiday event or on the last day of classes. Play it on big screens or in student lounges to create buzz, then share it widely online.

    Promote Everywhere All at Once
    Coordinate your launch across YouTube, Instagram, Facebook, email newsletters, and student portals. Simultaneous posting helps your video gain traction and reach the widest audience.

    Learn for Next Year
    After launch, note what worked and what you’d change. Holiday videos often become annual traditions, and each cycle brings opportunities to refine the process.

    Examples of Outstanding School Holiday Videos 

    Looking for inspiration for your school’s next holiday video? These 10 standout examples from colleges and universities around the world illustrate the wide range of creative approaches available. From lighthearted skits to heartfelt messages, these videos show how festive storytelling can connect and delight on any budget.

    The University of Vermont

    The University of Vermont’s 2025 holiday greeting video, titled “Holiday Gratitudes, from UVM to You,” compiles touching moments of gratitude from across the campus community. It features students, faculty, and staff expressing what they’re most thankful for amid warm, wintry scenes of campus. This uplifting montage works as a holiday message because it fosters a sense of community and reflection, leaving viewers feeling appreciative and connected.

    YouTube videoYouTube video

    Source: YouTube

    Camosun College

    Camosun College’s 2025 holiday video features President Dr. Lane Trotter delivering a warm thank-you to the community and a hopeful outlook for the year ahead. Filmed at the new John Horgan Campus, the video highlights the resilience and spirit of the Camosun community. This personal approach works because it puts a familiar face front and center, making the gratitude and optimism feel genuine and resonant.

    Source: Facebook

    University of Toronto (New College)

    New College at the University of Toronto’s 2025 holiday video takes an inclusive approach, uniting heartfelt greetings from alumni, donors, faculty, staff, and students into one festive montage. This warm compilation works well because viewers see themselves represented, which truly reinforces a sense of belonging for all and community pride during the holidays while celebrating the entire New College family’s diversity.

    YouTube videoYouTube video

    Source: YouTube

    Simon Fraser University

    Marking SFU’s 60th anniversary, the 2025 holiday video asks the community, “What is your favourite holiday tradition?” and features students, faculty, and alumni sharing cherished customs old and new, showcasing SFU’s rich tapestry of celebrations. 

    This concept shines by inviting personal storytelling and nostalgia. Celebrating both long-held and emerging traditions creates a warm, inclusive atmosphere that honors the university’s history and diverse holiday spirit.

    YouTube videoYouTube video

    Source: YouTube

    Quinnipiac University

    Quinnipiac University’s 2025 video, “Home for the Holidays,” mixes fun and heart by having Boomer the Bobcat (the mascot) host a festive holiday party. It’s designed to capture the sense of belonging the community gave the new president and her family. 

    This “home” narrative works because a beloved mascot and charming storyline showcase the university community as a family, yielding a feel-good message full of school spirit and inclusivity.

    YouTube videoYouTube video

    Source: YouTube

    Kutztown University

    Kutztown University chose a daring and endearing route this time. Seeking to do something different, the university settled on recreating scenes from some of the most beloved Christmas movies (including, you guessed it, Home Alone), with Kutztown University President Dr. Phil Cavalier dressed as the protagonists each time. 

    Later on, the president appears alongside the student government president and secretary to wish everyone in the community a safe, happy holiday. The simplicity of this concept is its strength: uniting administrators and students in one sincere greeting makes it feel authentic and inclusive to the whole K.U. family.

    YouTube videoYouTube video

    Source: YouTube

    Widener University

    Widener University’s 2025 video, “Holiday Lights: A Chester & Melrose Story,” is a playful short film starring the university’s lion mascots, Chester and Melrose. Framed as a mini holiday movie (even earning cheeky “reviews” like “the purr-fect holiday movie”), it follows the mascots on a festive adventure to light up campus. 

    This fun approach brims with school spirit and works by using mascots in a humorous narrative that makes the message memorable.

    Source: Facebook

    University of St Andrews

    The University of St Andrews’ 2025 festive video celebrates tradition with a beautiful performance by the St Salvator’s Chapel Choir set against a festively decorated campus. It also thanks the global St Andrews community for their support. 

    This concept succeeds by showcasing a cherished university tradition (the chapel choir), evoking nostalgia and pride. The blend of music, scenery, and gratitude creates a heartfelt connection with alumni and students around the world.

    YouTube videoYouTube video

    Source: YouTube

    Loyola Marymount University (College of Business Administration)

    LMU’s College of Business Administration goes musical with a catchy holiday jingle. Students wrote and performed custom lyrics (set to a familiar holiday tune) that highlight the school’s programs and its Los Angeles locale. The video feels like a mini music number. A group of business students don Santa hats and LMU gear as they sing about CBA’s offerings, from entrepreneurship to the sunny L.A. campus,  all to the melody of a well-known Christmas song. It’s professionally shot but student-driven. 

    Notably, LMU credited two student marketing interns for leading the production, emphasizing the student involvement. It’s catchy, festive, and informative. The jingle sticks in your head while subtly conveying the college’s strengths (academic programs, location, vibe). This fun approach differentiates LMU CBA from more standard greetings. Plus, showcasing student talent (both on camera and behind the scenes) sends a message that CBA is a creative, close-knit community, one that knows how to celebrate in style.

    Source: Instagram

    Make Sure To Spread Your Message This Festive Season

    The holiday season is a meaningful opportunity for schools to highlight community, values, and accomplishments in a creative and heartfelt way. A thoughtfully produced holiday video can engage students, alumni, faculty, and prospective families alike, while reinforcing your school’s brand and culture.

    As we’ve seen, schools don’t need a big budget to make a big impression. With early planning, creativity, and collaboration, even small teams can produce memorable content that brings people together. Whether your video is humorous, reflective, musical, or student-led, the most impactful ones are authentic and community-driven.

    So gather your creative team, involve students and staff, and let your school’s spirit shine. Your holiday video won’t just be a seasonal greeting; it will become a tradition, a marketing asset, and a lasting keepsake.

    Are you looking for education marketing services?

    Our expert digital marketing services can help you attract and enroll more students!

    Frequently Asked Questions

    Question: What is a holiday highlight video for schools?

    Answer: A holiday highlight video is a short, engaging piece of content that schools create to celebrate the festive season while reflecting on the year’s milestones. Blending seasonal charm with storytelling, these videos typically showcase memorable moments, achievements, and community messages, wrapped in a festive tone that resonates with audiences across generations.

    Question: Why should colleges and universities create holiday videos for their community?

    Answer: Producing a holiday video might seem like a lighthearted tradition, but it holds serious strategic value for educational institutions. From strengthening community ties to enhancing your brand visibility.

    Question: How can a school use holiday videos to support student recruitment and brand awareness?

    Answer: Schools can use holiday videos to showcase campus culture, student life, and values in a warm, authentic way. These videos humanize the brand, create emotional connection, and give prospective students a real glimpse of the community, helping strengthen brand awareness and support recruitment decisions.

     



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  • IU Alumni Pull Donations Over Student Newspaper Censorship

    IU Alumni Pull Donations Over Student Newspaper Censorship

    Indiana University’s decision to suspend the print publication of its student newspaper is costing the institution: Alumni are pulling donations in protest. The university ended the Indiana Daily Student’s print edition after firing the paper’s adviser, who refused to comply with administrators’ request to remove news coverage from a homecoming edition of the paper.

    University leaders insist they’re not censoring the student paper but moving it to a digital platform in line with a business plan adopted last year to address the paper’s deficits. But alumni aren’t buying it, IndyStar reported. Some are asking what came of donations they made to a fund dedicated to the student publication after the newspaper reported students faced hurdles to spending the money. Other alumni are pulling their donations altogether.

    Former journalism student Patricia Esgate canceled $1.5 million in bequests she planned to leave to the university. Alum Ryan Gunterman, executive director of the Indiana High School Press Association and the faculty adviser of Franklin College’s student newspaper, posted on Facebook that he and his wife were ceasing all future donations after giving money to the university and newsroom for over two decades. Toby Cole, a fourth-generation alum of the institution, told IndyStar in an email that his family was ending its monthly contributions and a $300,000 planned gift for scholarships.

    “If IU can pay our [football] coach almost $100mm we can fund our IDS,” Cole said in the email. “Problem is ‘they’ don’t want an independent free speaking print newspaper because students actually wield power with it.”

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  • Tapping Alumni to Be Career Mentors for Students

    Tapping Alumni to Be Career Mentors for Students

    For students at Gettysburg College in Pennsylvania, alumni mentors are becoming embedded in their experience. A recently launched mentorship program pairs each rising junior with a graduate from the college to provide advice and encouragement as they finish their last two years of college.

    The initiative, part of Gettysburg’s reimagining of career development, helps students build a professional network before they leave college and hopefully eases the transition into life after graduation, said Billy Ferrell, director of external relations in Gettysburg’s Center for Career Engagement.

    What’s the need: Professional mentors can be an asset for early-career professionals, offering insights into navigating the workforce and their specific industry, as well as personal support and encouragement. But a majority of Americans say they don’t have a mentor, according to a 2023 survey by the University of Phoenix, and one-third of respondents said a lack of mentorship has held them back in their careers.

    Within higher education, many students are asking their institutions for assistance in identifying role models.

    A spring 2024 Student Voice survey by Inside Higher Ed found that 29 percent of students believe their college or university should focus more on connecting students to alumni and other potential mentors. And a 2023 student survey found that 45 percent of students think their career center should help them find a professional mentor.

    However, only a fraction of students have participated in a formal mentoring program, either through their college or outside the institution, according to a 2021 survey by Inside Higher Ed.

    How it works: Gettysburg’s Alumni Mentoring Program launched this fall with the Class of 2027, who coincidentally were the first class to participate in the college’s guided co-curricular pathways, Ferrell said.

    Students could opt to add an alumni mentor to their advising team, which already includes a faculty adviser, career adviser and co-curricular adviser, who coaches students on their pathway. Alumni advising is focused on the student’s career but could include job exploration, the postcollege transition, networking and industry-specific trends, Ferrell said.

    The goal is for students to learn “real world” skills to navigate life after college, according to the college’s website.

    Students will meet with their mentor at least once a month starting in October and conclude in March, Ferrell said.

    Gettysburg recruited mentors through email campaigns, social media posts and the alumni magazine, Ferrell said. Interested alumni signed up through connectGettysburg, the college’s career networking platform, and completed a short intake survey. Students completed a similar questionnaire and a computer algorithm made the mentor match, Ferrell said.

    Mentors participated in an online training module to prepare them to take on an advising role. Additionally, the college established a handbook for mentor pairs to outline expectations for the relationship and offer topical sessions for students to choose from to guide conversations with mentors.

    These resources can address a common barrier to mentorship for students: a lack of awareness of what the relationship entails. A 2021 survey by Inside Higher Ed found that among students who lacked a mentor, 45 percent didn’t know what they would ask a mentor and 27 percent didn’t know what they would do with one.

    What’s next: Eighty-one juniors and alumni are participating in the initial program, and Gettysburg will survey students and alumni throughout the term to gauge the effectiveness of the initiative and ensure students are getting the kind of support they’re looking for, Ferrell said.

    Next year, Gettysburg will expand the program to junior and senior-level students.

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  • Students, Alumni Rally to Keep Cut Affinity Programs Alive

    Students, Alumni Rally to Keep Cut Affinity Programs Alive

    For years, Black students gathered at the University of Cincinnati’s African American Cultural and Resource Center for its traditions, including the Tyehimba Black Graduation Celebration and Akwaaba, a welcome event for new students, among other programs. This year, the AACRC, at least as it once existed, is gone. It’s been rebranded “the Cultural Center” after an Ohio law banned diversity, equity and inclusion activities at public colleges and universities in March.

    But Black students and alumni wouldn’t let the center’s traditions and resources die. Black seniors celebrated their graduations at an event held off campus. Freshmen gathered for Akwaaba, organized by students and funded by alumni, who created a foundation to sustain the AACRC’s programming. The United Black Student Association and other student groups have committed to putting on programs throughout the year that were previously handled by AACRC staff.

    “Regardless of these changes, there is no policy that can be written that can outlaw OUR spirit, OUR ability to mobilize, OUR right to congregate,” the United Black Student Association wrote on Instagram. “They cannot outlaw our ability to gather, to build, to resist, and to love. Our legacy is not theirs to give or take.”

    Amid an escalating anti-DEI movement, students, alumni and off-campus advocates are hustling to fill the gaps left by shuttered and rebranded identity centers, DEI offices and programs across the country. Students and outside organizations, like the Native Forward Scholars Fund, hosted their own affinity group graduations this year as campuses started to cancel such events. Three student clubs broke off from the University of Utah to avoid the state’s limits on public university programs, forgoing university funding. Some students and alumni involved in these efforts say they feel a renewed pressure and responsibility to provide the services colleges are shedding as institutions are caught in the crosshairs of state DEI bans and the Trump administration’s sweeping anti-DEI campaign.

    How do we make lemonade out of a lemon?”

    —Harlan Jackson, president of the Cincy Cultural Resource Center Foundation

    The Cincy Cultural Resource Center Foundation, the nonprofit founded to continue Black student programming at University of Cincinnati, was born out of that sense of duty among alumni. Some graduates involved in the effort spent years pushing for the creation of the African American Cultural and Resource Center and took pride in watching its programs expand and flourish.

    “We can’t just stand idly by and just allow something this negative and something this backward to happen at the university,” said Harlan Jackson, president of the foundation and former president of the United Black Association in the late 1980s. “I’m really proud of the diverse community that’s showing up and acknowledging that we’re going to take this on.”

    The foundation now has weekly meetings with Black student leaders to determine how best to support their needs, and alumni leaders plan to put three students on the foundation’s board. Students emphasized to alumni that continuing the center’s events and traditions is their top priority, so the foundation is funding these programs, with hopes to also fund student scholarships in the future.

    So far, alumni have raised “well over” the roughly $5,000 needed to run Akwaaba and parents’ weekend, with plans to raise half a million dollars within the academic year, said Byron Stallworth, the foundation’s secretary.

    Stallworth, who was president of the United Black Association in 1991 when the AACRC opened, said the idea of alumni and students taking the reins is catching on beyond University of Cincinnati as well—three University of Cincinnati alumni, parents of students at other colleges and universities, have asked him questions about how they could start similar efforts to sustain Black student life on their children’s campuses.

    “This is a universal problem,” he said, and alumni elsewhere “are aware of what we’re doing.”

    Jackson noted that while the rebranding of the AACRC hits close to home, programs and centers dedicated to supports for women and LGBTQ+ students have also suffered cuts because of the Ohio anti-DEI legislation.

    He hopes other Ohioans “can look to this model, and we can determine … How do we connect? How do we share? How do we learn? How do we build bridges and partnerships to continue to support the young people developing themselves in the state of Ohio?” he said. “That’s what it’s all about.”

    Pressures New and Old

    Even with such support, students fighting to keep programs alive without university backing hasn’t necessarily been easy.

    Isaac Makanda, co-head of the juvenile justice and political action committee for University of Cincinnati’s NAACP chapter, said students and alumni can’t completely make up for the loss of the African American Cultural and Resource Center. He described running into a Black first-year on campus who didn’t know about Akwaaba or other events happening for Black students on campus. He believes that’s because the new students are without a hub.

    When Makanda was a freshman, the AACRC sent out emails telling incoming Black students about events and programs, he said. This student “had no idea about any of these things that were going on because those resources were taken away from him.”

    Some student groups have also had to hustle for funding to keep their events running. The Pacific Islander Student Association, which cut ties with the University of Utah alongside the Black Student Union, lost its student group funding in the separation. PISA used to receive at least $5,000 annually from the university, so that loss was a “major hit,” said Mayette Pahulu, vice president of the group.

    But she and other student leaders felt it was worth it to have full control over their programming after Utah’s anti-DEI bill became law last year. They didn’t want to be limited by the new strictures on public universities, “whether that be talking about certain subjects, encouraging our members to have their own rights … to host socials that are specific to our heritage, cultures and ethnicities,” Pahulu said. “We would rather lose the funding than our members lose a safe space.”

    Now the group raises its own money. PISA student leaders have an ongoing GoFundMe campaign and seek out sponsors for event costs, including the nominal fees required for outside groups to host programs on campuses.

    We would rather lose the funding than our members lose a safe space.”

    —Mayette Pahulu, vice president of the Pacific Islander Student Association at the University of Utah

    Pahulu said the students’ new responsibilities have pros and cons. On one hand, she and other student leaders find themselves pushing hard, with less support, to engage students who are feeling unwelcome on campus amid changes wrought by Utah’s anti-DEI legislation. On the other hand, she believes the new connections they’ve had to make with other student groups, community organizations and businesses to sustain their work could bode well for PISA’s future.

    “Even though we’ve taken kind of the short end of the stick, having to scramble around to find these organizations, we’ve honestly started to build a bigger community and network,” she said. “I think in the long run, it will benefit us … We’re working with representatives to get these supports put in place so that the longevity and the sustainability of our organizations can outlast—no matter how drastic the changes may be politically.”

    Jackson, the University of Cincinnati alum, said in a similar vein that he’s proud to see students and alumni making the best of the raw deal they’ve been given.

    As universities strip away programs at the behest of state lawmakers, “all they’ve done is put more burden on the students,” Harlan said. At the same time, “it gives them opportunity to network with the community, more opportunity to do planning and budgeting, more opportunity to lead in terms of putting together programs and executing programs.” The question is “How do we make lemonade out of a lemon?”

    Keisha Bross, director of race and justice at the NAACP, said student organizations—like Black student unions, NAACP chapters and the group of Black sororities and fraternities known as the Divine Nine—have always provided supports and programming for Black students in areas where universities have failed to do so. These groups “stepping in” to fill unmet needs is their “legacy,” she said. But she doesn’t believe the work students are doing, and have historically done, should allow universities to “get off easy” for cutting back programs dedicated to their success.

    “We cannot allow colleges to make these really traumatic decisions that are hurting student populations and their leadership, and then just say, ‘Oh well,’” Bross said. “We need to continue to hold universities accountable, because they have a responsibility to the students that they serve. Universities have and should be providing these resources to their students, 100 percent.”



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  • Alumni urge Harvard not to “give in” amid settlement rumours

    Alumni urge Harvard not to “give in” amid settlement rumours

    “This is a critical juncture – and it’s essential you live the values Harvard teaches and not make a deal with the Trump administration that cedes the university’s autonomy in unconstitutional or unlawful ways,” states the August 1 letter.  

    Signed by 15,068 alumni, faculty, researchers, staff and other supporters, the letter criticises settlements made by Columbia and Brown, which signatories warn “represent a dangerous capitulation that risks eroding the foundation of American higher education”.  

    “As Harvard rightly argued in court in its lawsuit, the unconstitutional demands being made by this administration represent a blatant encroachment on academic freedom and university autonomy,” it continues.  

    Last month, Columbia became the first institution to settle with Trump over allegations of antisemitism on campus, paying the administration $221m in return for settling various civil rights and employment claims and restoring $400m in terminated funding.  

    Soon after, Brown University followed suit, reaching its own deal with the administration over similar disputes about DEI admissions practices and access to student data.   

    Harvard, having the largest endowment of any global university, has been the only one to challenge the White House in the courts, though recent rumours have suggested a $500m deal between Harvard and the government could be in the making. 

    The letter’s message is clear: “Do not give in.” 

    It calls on university leadership to uphold Harvard’s independence and reject political interference and punitive action, ensuring that admissions hiring, employment and disciplinary processes do not treat student and staff differently based on their political views. 

    The signatories recommend the establishment of a structure for the university to directly engage with the Harvard community about policy changes impacting them, urging Harvard to use its financial resources to “protect and honour” their livelihoods and education.  

    “Protect students, faculty, researchers and staff, especially those with international status, from any intrusions of privacy, unwarranted immigration action, and attacks on their constitutionally protected rights and freedoms,” it continues. 

    At this moment of national reckoning, Harvard must demonstrate that our values, integrity, and freedom are not for sale

    Harvard alumni

    The letter warns of the “chilling effect” that a settlement would have on the Harvard community and beyond.

    Holding the line is critical for campuses across the US, for those that benefit from the research and scholarship of the university, and for the “foundational role that independent higher education plays in our democracy,” it argues.  

    “At this moment of national reckoning, Harvard must demonstrate that our values, integrity, and freedom are not for sale.” 

    Since mid-April, the Trump administration has launched multiple attacks on Harvard for allegedly failing to root out antisemitism on campus and failing to hand over international students’ records, among other accusations.   

    The university is fighting the government on multiple fronts in the courts, including defending its right to enrol international students, which the administration has repeatedly tried to revoke.  

    The university has publicly stood by its 7,000 international students, who make up over 27% of Harvard’s student body and come from nearly 150 different countries.  

    Amid broader attacks on higher education and severe visa challenges, colleges across the country are bracing for a major decline in international students this fall, with “conservative” estimates of a potential 30-40% decline.  

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  • Encouraging Alumni to Assist in Career Development

    Encouraging Alumni to Assist in Career Development

    Networking events with alumni give students the chance to learn more about life after graduation and build career skills.

    A May 2024 Student Voice survey by Inside Higher Ed and Generation Lab found that 29 percent of respondents believe their college or university should prioritize connecting students to alumni or other potential mentors. However, not every student has this opportunity before graduating; only one-third of graduates said their institution helped them to network with alumni while they were students, according to a 2024 National Alumni Career Mobility survey.

    Administrators don’t always recognize this disconnect between current and former students; a 2024 survey of student success leaders found that 56 percent believe their career center effectively connects students with the institution’s alumni network.

    Inside Higher Ed compiled six ways colleges and universities can invite alumni to partner with them to enhance students’ career development.

    1. Mentorship Programming

    Pairing students with graduates, particularly those in the same discipline or with similar career goals, is a common way to foster feelings of belonging among classes and with the institution.

    Survey Says

    A 2025 survey from Gravyty found that 80 percent of alumni engagement teams invite alumni to participate in community or networking events, but just over one-quarter ask alumni to become active volunteers. A survey of alumni also by Gravyty found that alumni who have served as mentors say they are 200 percent more likely to donate in the future.

    The University of Massachusetts Dartmouth hosts a Meet and Mentor mixer to introduce current and past students, building organic relationships in an informal setting. Syracuse University extends mentorship opportunities for alumni far from campus through virtual mentorship meetings. The university has coordinated over 1,000 meetings between students and alumni mentors over the past five years.

    In some cases, alumni can provide insights into evolving industries in ways that career services pros may be less equipped to.

    Worcester Polytechnic Institute created a mentorship program for students interested in green or sustainable jobs and industries, in part to help them keep up with the rapid changes in the field. The program has found more mentors than mentees so far, including alumni from a variety of industries such as architecture and design, waste reduction, consulting, and energy.

    1. Office Hours Programs

    Establishing an informal space for students to meet with alumni allows them to create connections and helps students build confidence for venturing into more professional networking spaces. Clemson University’s business school invites alumni to participate in drop-in office hours to review résumés, provide career advice or engage in a casual conversation with students.

    Some colleges and universities designate alumni in residence who provide one-on-one guidance, give presentations, engage in networking receptions and more, as needed. The University of Connecticut’s career center asks alumni in residence to devote at least four hours per month for virtual office hours and to participate in several career events and programs.

    1. Job Shadows

    While many students may know what field they’re interested in working in, understanding the day-to-day responsibilities of an industry professional can feel out of reach. Alumni connections can address the transition to work and help students establish work-life balance. Kalamazoo College connects students with local alumni for a short-term job shadow during spring break, showcasing local businesses and industries that hire graduates.

    Grinnell College also taps alumni around the globe each spring to provide job shadows and homestays, giving soon-to-be graduates a deeper look at what their future may be after college. The visits, which can last from a day to a week, connect students to new cities, professional networks and careers.

    1. Microinternships

    Microinternships have grown as a way to engage students in project-based experiential learning connected to a potential employer. At Goucher College, microinternships also introduce students to alumni who share their career interests. The six-week virtual experiences take place across the winter break and January term, and students are paid a stipend by the university, reducing barriers for participation.

    Projects vary depending on the needs of alumni, and in the past students have edited books, organized data, created presentations or conducted market research. The goal is to enable the student to walk away with a portfolio piece they can talk about in future interviews.

    1. Early Alumni Engagement

    Colleges can also help graduating students make the transition to being engaged alumni by establishing programs for recent graduates.

    Boise State University created BOLD, short for Broncos of the Last Decade, an alumni group specifically for students who graduated in the past 10 years, which holds tailgate events and a champagne reception for new grads during commencement weekend. BOLD also offers discounts on football and basketball season tickets, helping alumni maintain connections to the institution even after graduation.

    West Virginia University and Marshall University partnered to create a talent-development pipeline, called First Ascent, for recent graduates to reduce brain drain in the state and connect recent alumni to peers and mentors.

    1. Financial Support

    Alumni can also build institutional capacity and help sustain programs for current students through financial gifts and endowed resources. Supported through alumni donations, Brandeis University’s World of Work fellowship program provides stipends of up to $6,000 for students to participate in unpaid or underpaid experiential learning opportunities, helping build their career skills.

    Many career centers are also endowed by alumni, including the University of Central Florida’s Kenneth G. Dixon Career Development Center, named for the 1975 alumnus who donated $5 million in 2024.

    Do you have a career-focused intervention that might help others promote student success? Tell us about it.

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  • Head Start turns 60: Alumni reflect on lifelong impact of early learning

    Head Start turns 60: Alumni reflect on lifelong impact of early learning

    In the six decades of Head Start’s existence, it has served nearly 40 million children and their families. But supporters and alumni are quick to point out that the program for children from low-income families provides more than preschool opportunities. 

    “It is more than child care and early learning, it’s a lifeline for children and families in our communities who face the steepest hills to climb to achieve success in school and in life,” said Yasmina Vinci, executive director for the National Head Start Association, during a call last month with hundreds of supporters and advocates. The association represents program leaders, children and families. 

    Head Start serves children from various backgrounds

    In the mid to late 1960s when Head Start began, about 75% of the children served were not White, which is similar to these demographics from fiscal year 2023.

    “If we want to build a healthier, freer and more fair America, we have to start by giving every child a real shot, regardless of circumstances at birth, a head start in life, and that’s why programs like Head Start matter,” Vinci said.

    The call was held to rally opposition to an anticipated request from the Trump administration to eliminate Head Start in the fiscal year 2026 budget request. However, despite those reports, the program was not dropped in the top-line FY 2026 budget proposal released May 2. A more detailed budget proposal is expected within the next month.

    The Trump administration has been cutting spending across federal agencies to reduce what it considers waste and to give states more fiscal authority. Some Republicans in Congress and other critics have called Head Start unsafe and ineffective at boosting children’s academic performance.

    But NHSA and other Head Start supporters point to research and anecdotal stories demonstrating positive academic, social and economic returns from the long-time program

    When President Lyndon B. Johnson announced the launch of Project Head Start on May 18, 1965, he said rather than it being a federal effort, the program was a “neighborhood effort.”

    Head Start funded enrollment grew over past 60 years

    In recent years, the COVID-19 pandemic contributed to dips in funded enrollment.

    Today, Head Start serves nearly 800,000 infants, toddlers and preschool children a year. More than 17,000 Head Start centers operate nationwide. A companion Early Head Start program provides prenatal services.

    As the 60th anniversary approached, K-12 Dive spoke with three women who spent their preschool years in Head Start programs in the 1970s. They reminisced about supportive teachers, tasty meals and favorite songs. They also shared how that educational foundation impacted their life journeys, including how they still hold connections to the program.

    Sonya Hill has vivid memories of attending Head Start as a preschooler in the 1970s in Orlando, Fla. Now director of the same program, she’s pictured greeting children after speaking to Orlando government officials about the services on Oct. 8, 2024.

    Sonya Hill

    Sonya Hill

    Sonya Hill’s connection to Head Start has been a full-circle experience — from her participation as a child living in Orlando, Florida, in the 1970s to her role today as director of the area’s same Orange County Head Start program. 

    Hill, 52, has vivid memories of her own Head Start experience. One of her favorite activities was when all the children held onto the ends of a colorful parachute. They would shake it and run under it. Another special moment came when her father, who worked in a bakery, visited her class for a special event featuring community helpers — and brought doughnuts for all the students. 

    Her favorite teacher, she said, was Shirley Brown. 

    Years later, right after graduating from South Carolina State University with a degree in social work in 1994, Hill was waiting to be interviewed for a job at a Head Start program. Somehow she hadn’t made the connection that this was the same program she had attended as a child. And then Brown walked around the corner.

    “I hugged her so hard. It was the same feeling of hugging her when I was in her Head Start classroom, and I couldn’t believe it,” Hill said. 

    Hill got the job, and for the past 30 years, she has worked in various roles there, eventually being named director in 2016.

    As leader of the program, she travels to the Florida state capital and to Washington, D.C, to advocate for Head Start services, telling lawmakers about former students who have gone on to college and careers.

    “I’m just thinking this is a program that has impacted so many people across the United States, but I know firsthand that Head Start works,” Hill said.

    She credits her childhood Head Start experience with helping her become the first in her family to graduate college and also to earn a master’s degree.

    Her family — which she notes extends today from her grandmother to children of her nieces and nephews — is “extremely proud” of her, Hill says, and she doesn’t take that lightly. “I know I have a lot of responsibility to my family, to my community,” Hill said. “Head Start truly gave me my foundation, and that’s why I’ve stayed here, because I owe so much to the program, and I get to see firsthand how it’s changed lives.”

    Toscha Blalock remembers enjoying the routines in the Head Start program she attended in the 1970s in western Pennsylvania. She is currently the chief learning and evaluation officer at Trust for Learning.

    Toscha Blalock

    Toscha Blalock

    As a young child growing up in the small town of Monessen, Pennsylvania, Toscha Blalock’s home life was fun and welcoming, but hectic. She lived with nine relatives, including her mother, Gloria Anderson, who had Blalock when she was a teenager. As the youngest, Blalock remembers the adults and her cousins caring for her by braiding her hair and playing games with her. Even at a young age, her family labeled her “the smart one.”

    But the family struggled financially, she said. Her mother, who had negative experiences as a student during desegregation efforts, sought out the area’s Head Start program for her daughter, determined that she would have a better education.

    As a Head Start student in the 1970s, Blalock loved reading books. She also enjoyed the school day routines of learning, meal time and napping. By the time Blalock was ready for kindergarten, she was reading above her age level. In 1st grade, when she wasn’t included in the highest level reading group, Blalock’s mother spoke to school administrators, and the young student moved to the higher level group.

    “There were a lot of experiences like that in the school. There was a challenging racial dynamic in the town, and I think that spilled into how children were treated,” said Blalock, 53.

    In high school, Blalock was one of only two Black students in her 89-student graduating class enrolled in college prep classes. 

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  • Alumni Connection and College Student Satisfaction

    Alumni Connection and College Student Satisfaction

    Julie Bryant

    This post was co-authored with Julie Bryant, Vice President for Student Success at RNL. Julie oversees the RNL Satisfaction-Priorities Surveys used by colleges and universities nationwide. She provides service to educators by assisting them in determining relationships between perceptions of importance and satisfaction of students, special populations, campus personnel, and the parents of currently enrolled students. Julie identifies ways these data can inform retention planning and be shared with the campus community. She also oversees the annual national reporting and trend analysis of these data.

    Collaborating with 21 institutions as part of our second annual National Alumni Survey was a privilege. Nearly 51,000 alumni participated, and from their direct feedback, we learned more about what inspires their volunteer activity, what is likely to motivate future engagement, generational trends, and how student debt impacts charitable giving.

    We also invited alumni to share more about their satisfaction with and current connection to their respective alma maters. Survey responses confirm what feels intuitive: Alumni with a favorable student experience are more likely to feel connected to and give back to their alma maters.

    Student satisfaction makes a major difference in the likelihood to give

    Alumni who report feeling “very satisfied” with their student experience and the education they received are up to 40x more likely to have donated to their alma mater in the past year than their “neutral” counterparts, and up to 80x more likely than those who report feeling “not very” or “not at all” satisfied with their student experience and the education they received.

    Of the eight insights highlighted in this year’s report, this strong correlation between student satisfaction and alumni giving feels important for advancement teams to share with colleagues across departments, campus stakeholders, and executive leadership.

    Alumni satisfaction and connection are shaped long before graduation. The interaction students have with faculty, staff, advisors, coaches, and the administration sets the groundwork for satisfaction, affinity, and a philanthropic relationship post-graduation. Therefore, the responsibility of improved alumni engagement, participation, and giving can’t rest solely on the shoulders of the advancement division. It’s a team sport (or should be).

    Increasing student satisfaction can lay the foundation for long-term alumni engagement

    This research study underscores the importance of influencing student satisfaction while students are enrolled in order to build strong, long-term alumni engagement. Through RNL’s Student Satisfaction Inventory (SSI), we measure student satisfaction and priorities, showing how satisfied students are as well as what issues are important to them. This is actionable data that colleges and universities can use today to inform and shape improved student programming and outreach.

    The results from the SSI clearly identify institutional strengths (areas of high importance and high satisfaction) that can be celebrated with current students, alumni, and as part of the recruitment process. Institutional challenges are also clearly noted. Challenges are areas that are still very important to current students, but where they may be more dissatisfied. Identifying these areas provides direction to campus leadership, as they prioritize areas for improvement to show students their feedback matters and that the institution is working on their behalf. By gathering and acting on student satisfaction data, colleges and universities can show that they value students and help set the stage for ongoing engagement.

    Through our RNL research, we have found that items related to campus climate and how students feel about being on campus are among the strongest indicators of overall student satisfaction and ultimately student retention. When institutional leadership works to change the experience or the perception students have around areas such as “it’s an enjoyable experience to be a student on this campus,” “the institution cares about me as an individual,” “I feel a sense of belonging here,” and “tuition paid is a worthwhile investment,” they can begin to see an impact on the long-term relationships ideally established between the student (future alum) and their alma mater.

    Four things you can do to increase alumni connection

    Blog on student satisfaction and alumni connection: image of a line of graduates in cap and gown.

    Good friend and strategic advisor on this project Howard Heevner is a fan of disrupting—leaning into new ways of genuinely connecting with students and alumni alike. He challenges fellow practitioners and leaders to:

    • Gather direct feedback and actively listen to learn what alumni need to feel our institution is a viable home for their philanthropic support.
    • Instead of touting institutional loyalty to inspire financial support, let’s build relationships that provide mutual value to both the individual and the institution.
    • Find new ways to support donor passions, choice, and self-determination in giving at all levels to attract a larger, more diverse set of donors.
    • Redefine philanthropy so that it is broader and more inclusive, recognizing gifts of service as well as financial gifts.

    If you haven’t done so recently, engaging students and alumni through a survey project is an important first step. Do you have budget dollars left to spend this spring? Looking for fresh feedback and useful qualitative data from the audiences you serve to help inform planning for the new fiscal and academic year ahead? If you’d like to learn more about RNL’s survey instruments, please reach to Julie Bryant (Student Satisfaction Inventory) and Sarah Kleeberger (Alumni Survey).

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  • Alumni seek to rewaken the forgotten fight for free speech at UC San Diego

    Alumni seek to rewaken the forgotten fight for free speech at UC San Diego

    History is rarely lost all at once. More often, it slips away — one forgotten battle at a time.

    For Daniel Watts, that revelation arrived with the quiet ping of an alumni email. The Guardian, the campus newspaper at the University of California, San Diego, was seeking alumni donations to stave off financial collapse. Watts, who used to write for the paper, took interest — and noticed something unusual.

    Buried in their appeal, the editors blamed The Guardian’s decline, in part, on a now-defunct satirical campus paper. The Koala, informally known as “The Motherfucking Koala,” had a reputation for irreverence — in 2003, it published an issue titled Jizzlam, a parody of Playboy Magazine for Muslim men. 

    But for Watts, The Guardian’s jab at The Koala represented a fading understanding of the hard-won battles for a free press at UCSD.

    Censorship is like poison gas: effective when your enemy is in sight — but the wind has a way of shifting.

    The Koala wasn’t just a juvenile snark sheet, but an unruly bulwark of the First Amendment. In 2015, after lampooning “safe spaces,” The Koala faced defunding efforts by a student government, prodded by administrators. But with the help of FIRE and the ACLU, they fought back and won. In The Koala v. Khosla, a federal appeals court affirmed that public universities can’t defund a student publication just because they dislike what it prints, marking a victory for all campus newspapers — including The Guardian.

    But that history, along with nearly $800,000 in public funds that UCSD spent on litigation in an effort to silence its own students, now seems to have vanished. 

    “Reading that email,” says Watts, “and realizing that even the official student newspaper had no idea about UCSD’s history — or the sacrifices made to protect their right to publish — was a galvanizing moment.”

    He adds, “If the university won’t teach students the history and value of free speech, then who will?”

    Love, loyalty, and liberty: ASU alumni unite to defend free speech

    News

    The mission of ASU Alumni for Free Speech is to promote and strengthen free expression, academic freedom, and viewpoint diversity, both on campus and throughout the global ASU community.


    Read More

    So Watts stepped into the breach, founding Tritons United for Free Speech, an independent group of UCSD alumni committed to defending free expression at their alma mater.

    Watts knows the terrain well. 

    As an undergraduate, he battled administrative efforts to censor TV broadcasts and student publications. Late nights were spent scrolling the internet and cold-calling local lawyers in search of anyone to defend them. 

    “No one ever answered,” he recalls. “FIRE would write letters, but they didn’t litigate back then and the ACLU was spread thin. We were on our own.”

    It was a lonely education but a clarifying one. Watts decided to go to law school. “I wanted to be the kind of lawyer who would pick up the phone,” he says. 

    Over the past 15 years, Watts has built a robust legal career defending the First Amendment rights of students and journalists across California, arguing an anti-SLAPP case before the California Supreme Court and even running for governor in 2021 on a platform of “Free Speech. Free College.” 

    Now, through Tritons United for Free Speech, Watts is channeling those lessons into a new kind of advocacy. The group’s mission is threefold: educate students about the history of free speech, especially at UCSD; reform campus policies that stifle free expression; and connect students under fire with alumni who can offer legal aid, journalistic expertise, or public advocacy.

    “Students are like a country without an army,” says Watts. “They have moral suasion, but they lack resources — funding for litigation, experience navigating bureaucracy, or simply the wisdom of age. Alumni bring all that, as well as staying power and historical memory.”

    But the fight won’t be easy. 

    FIRE’s most recent College Free Speech Rankings place UCSD at a middling 133 out of 251 schools overall. More troublingly, UCSD ranks 205th on the question of whether students feel comfortable expressing ideas. Among UCSD students surveyed, 78% say shouting down a speaker is sometimes acceptable; 28% say using violence to stop speech is sometimes acceptable; and 48% say they self-censor on campus at least once or twice a month.

    These numbers reflect a striking cultural shift. 

    “When I was at UCSD in 2001,” Watts recalls, “the student government would occasionally vote on whether to defund The Koala. Every time, it was unanimous — 20 to 0 against censorship.”

    By 2015, the vote was again unanimous — 22 to 0, with 3 abstentions — but this time to defund The Koala. Even The Guardian greeted the news with a gloating article, quoting the immortal words of American diplomat Paul Bremer after the fall of Saddam Hussein: “Ladies and gentlemen, we got him!”

    Watts was appalled. “You’re a newspaper! And you’re celebrating censorship?!”

    Today, he fears, many students seem to believe that free speech is conditional. Good for me, but not for thee. They’ve forgotten, or more likely have never learned, as former ACLU Executive Director Ira Glasser warns, censorship is like poison gas: effective when your enemy is in sight — but the wind has a way of shifting.

    As students cycle through every four years, faculty grow fearful of speaking out, and administrators grow ever entrenched with power, institutional memory slowly fades. 

    Alumni are the living link to that past — and the stewards of its future.

    “That’s why Tritons United for Free Speech exists,” Watts says. “And that’s why I’m not giving up.”

    If you’re ready to join Tritons United for Free Speech, or if you’re interested in forming a free speech alumni alliance at your alma mater, contact Bobby Ramkissoon at [email protected]. He will connect you with like-minded alumni and offer guidance on how to effectively protect free speech and academic freedom for all.

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  • Don’t Overlook Alumni as Asset for Advocacy (opinion)

    Don’t Overlook Alumni as Asset for Advocacy (opinion)

    With research contracts, cost recovery and student financial aid totaling billions of dollars on the line, many universities have called upon powerhouse external lobbying firms to defend against federal funding cuts and make the case for the public good that flows from higher education. Engaging external government relations experts can bring important perspective and leverage in this critical period, but this approach may not be scalable or sustainable across the nearly 550 research universities in large and small communities across the country.

    Fortunately, campuses have their own powerful asset for advocacy: alumni. Graduates know firsthand the benefits of higher education in their lives, professions and communities, and they can also give valuable feedback as campuses work to meet the challenges of this moment and become even better. The National Survey of College Graduates estimates that 72 million individuals hold at least a bachelor’s degree. Engaged well, alumni can be a force multiplier.

    Alumni often get attention in their role as donors. They will receive, on average, more than 90 email messages from their alma mater this year, many asking them to reflect on the value of their college experience and pay it forward. The most generous donors will be celebrated at events or visited personally by campus leaders. Millions and sometimes billions of dollars will be raised to advance campus missions.

    As generous as alumni donors may be, the effectiveness of their philanthropic support is linked to the even greater investments states and the federal government make in higher education. University leaders in fundraising and beyond have an obligation to provide alumni with candid information about the potential impacts of looming generational policy and funding shifts, along with opportunities to support their campus as advocates.

    In a crisis, information and attention necessarily flow first to on-campus constituents. Crisis communications and management plans may initially overlook alumni or underestimate the compelling role that they can play with both external and internal stakeholders. While most alumni are not on the campus, they are of the campus in deep and meaningful ways. And, unlike the handful of ultrawealthy alumni who have weighed in to the detriment of their Ivy League campuses, a broad group of alumni can bring practical wisdom and a voice of reason to challenging issues.

    Campus leaders now preparing for a long period of disruption should assess alumni engagement as part of this planning and gather their teams to consider:

    • How might alumni and development staff work with strategic communications, government relations staff and academic leaders to shape university messaging and advocacy?
    • What facts about policy and funding challenges do alumni need to understand in a media environment filled with misinformation?
    • How might alumni perspectives inform campus discourse about challenges to the institution’s values and academic freedom?
    • How might existing alumni programming provide opportunities for information-sharing between campus leaders, academic leaders and alumni?
    • How are campuses acknowledging and supporting alumni who are directly affected by changes in the federal workforce and economic disruption?

    This is a critical time for campus leaders to build bridges. Alumni can be a huge asset in this work. As degree holders, donors, professionals and citizens, engaged alumni know the specific value of their alma mater and of higher education broadly. They have stakes, authenticity and social capital, and they deserve the opportunity to add their voices.

    Lisa Akchin, senior counsel at RW Jones Agency and founder of On Purpose LLC, previously served as associate vice president for engagement and chief marketing officer at University of Maryland Baltimore County.

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