Tag: AwardWinning

  • Award-Winning Fundraising Campaigns: RNL and Our Campus Partners Receive Seven Gold Medals

    Award-Winning Fundraising Campaigns: RNL and Our Campus Partners Receive Seven Gold Medals

    RNL’s award-winning creative team wrote this post, sharing their insights on messaging and design. The team has won more than 100 advertising awards for fundraising campaigns.

    Fourteen entries. Fourteen awards. For the 40th Annual Educational Advertising Awards, RNL’s creative fundraising campaigns stood out, with every one of our entries winning in their categories. And half won gold!

    Being recognized by the largest educational advertising awards in the country speaks to RNL’s mastery of higher education fundraising best practices, as well as our creative team’s expertise and collaboration with our campus partners: the judges review for “creativity, marketing execution and message impact.” These campus partners range from West to East Coast, from small-but-mighty to multi-campus. The creative and fundraising tactics behind these seven award-winning campaigns are equally wide-ranging:

    Bethune-Cookman University: Giving Day Total Fund Raising/Development Campaign

    Bethune-Cookman University Giving Day mail and email campaign

    As an extension of Bethune-Cookman University’s advancement team, RNL developed Giving Day mail and emails inviting donors to honor Dr. Mary McLeod Bethune’s legacy. These eye-catching creative components showcased B-CU’s dynamic 120-year brand and emphasized the history of proud investments in Wildcat Nation.

    Bennett College: CYE Total Fund Raising/Development Campaign

    Bennett College calendar year-end campaign for fundraising.Bennett College calendar year-end campaign for fundraising.

    Bennett College serves a broad variety of students, the diversity of which was highlighted in this calendar year-end campaign across mail, email and digital ads. The appeal warmly celebrated Bennett’s donors and alumnae to cultivate connection, while communicating donor impact by demonstrating how their investment in today’s Bennett Belles creates a more equitable future.

    Commonwealth University of Pennsylvania: End of Year Total Fund Raising/Development Campaign

    Commonwealth University of Pennsylvania year-end fundraising campaignCommonwealth University of Pennsylvania year-end fundraising campaign

    In RNL’s first year of partnering with Commonwealth University Foundation to solicit funds for three campuses—Bloomsburg, Lock Haven and Mansfield—RNL honed in on what makes each campus unique. For the Fall and Calendar Year-End appeals, our investigative writer identified feature stories to resonate with each unique audience while advancing each campus’s priority focus. Our design director created seasonal pieces, including holiday cards worthy of display and GivingTuesday 2024 designs with branding balanced between the campus and the global day of philanthropy.

    Linfield University: Homecoming Special Event Campaign

    Linfield University homecoming fundraising appealLinfield University homecoming fundraising appeal

    In our third year of fundraising work with Linfield University, RNL helped develop the first Homecoming appeal of our partnership. Appealing to a 50-year reunion alumni segment, a vintage background texture and historic mascot photo inserted nostalgia. Our writer developed copy in the voice of Mack the Wildcat, and our designer created Mack’s signature from scratch, riding the energy of Homecoming to invite alumni support in a fun, engaging way.

    Wittenberg University: Calendar Year End Total Digital Marketing Program

    Wittenberg University Fundraising CampaignWittenberg University Fundraising Campaign

    The holidays are the most active time for fundraising, and RNL’s emails and digital ads for Wittenberg University pierced through the noise of the season. Leveraging Witt’s primary red and secondary teal colors, the campaign presents a strong, immediately recognizable brand while calling to mind Ohio winters with graphics and background photos from RNL’s Adobe stock account, expanding on the available assets and adding depth, texture and oodles of visual interest.

    West Virginia University: Donor Renewal Total Fund Raising/Development Campaign

    West Virginia University Donor AppealWest Virginia University Donor Appeal

    Donors have been clear: Knowing how their generosity makes an impact increases their likelihood to continue investing in an institution. That’s exactly what these pieces did for West Virginia University’s donors. Through a mix of visually appealing quotes, facts and links to video stories, the WVU community saw how important their contribution is—and as a token of gratitude and an investment in retention, they received a window cling acknowledging their donor status for that year, which RNL has created with WVU annually since 2020.

    West Virginia University: FYE Direct Mail Appeal

    West Virginia University FYE donor campaignWest Virginia University FYE donor campaign

    During a time of transition, West Virginia University’s fiscal year end letter showcased how the university’s legacy set the stage for the future. With gradients and strategic placements, the RNL designer used bold brand colors to aesthetically balance the black-and-white photos and a timeline of historical milestones. With a broad audience spanning education, health care and community programs, the language and layout inclusively touches on a variety of key points to resonate with all.

    Ready for your award-winning fundraising campaign?

    RNL creates world-class fundraising campaigns for colleges, universities, healthcare institutions, and nonprofits. Find out how you can benefit from our award-winning creative, insightful analytics, and unparalleled fundraising expertise. Ask for a complimentary consultation.

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  • Award-Winning Work in Higher Ed HR – 2023 Regional Awards – CUPA-HR

    Award-Winning Work in Higher Ed HR – 2023 Regional Awards – CUPA-HR

    by CUPA-HR | May 23, 2023

    From developing supervisor competencies to transforming HR operations, human resources teams and HR practitioners across the country are doing great work every day.

    CUPA-HR’s regional Higher Education HR Awards program recognizes some of the best and brightest in higher ed HR and honors HR professionals who have given their time and talents to the association.

    Here are this year’s regional award recipients:

    HR Excellence Award

    This award honors transformative HR work in higher education and recognizes a team that has provided HR leadership resulting in significant and ongoing organizational change within its institution.

    Office of Human Resources, Towson University (Eastern Region)

    Towson University has had a partnership with Humanim, a nonprofit community workforce-development program, for many years. However, the pandemic created challenges that threatened to derail the partnership and the program. TU’s office of human resources, along with other anchor institutions, worked with Humanim to move parts of the program online, including virtual mock interviews, information sessions and panel discussions. Despite turnover created by the pandemic, the TU HR team was determined to maintain its relationship with Humanim and continue to provide employment opportunities to Baltimore residents. As TU’s top provider of quality temporary candidates for the university’s administrative functions, Humanim was also essential to the university during pandemic. For their outstanding work, CUPA-HR has contributed $1,000 to Towson University.

    Human Resources, Grand Valley State University (Midwest Region)

    In February 2022, Grand Valley State University’s HR team began implementing a total transformation of their operations, shifting from a 60-year-old compliance-driven approach to HR to an HR business partner approach. This change resulted in the creation of a “one-stop shop,” where HR services could be delivered more efficiently and consistently across all campus departments. The team also moved to improve efficiency by merging payroll, HR administration and technology, and benefits into a total rewards unit. And in the fall of 2022, HR established a formal talent management unit to organize and advance talent efforts. With these changes, HR is well positioned to unify and transform the university’s organizational culture. For their outstanding work, CUPA-HR has contributed $1,000 to Grand Valley State University.

    Culture Team, Utah Valley University (Western Region) 

    Recognizing a need for a better leadership experience for supervisors on their campus, Utah Valley University’s culture team set out to create a set of standardized leadership competencies that would help ensure that they were hiring the right people, communicating clear expectations during onboarding, providing leadership resources through training, and allowing supervisors to receive feedback. The Leadership Competency Experience, based on six leadership competencies and the university’s core values, established a standardized method of hiring, onboarding, training and feedback processing intended to cultivate effective leadership at all levels. Two years in, the program has made a significant impact on the quality of supervisors being hired and the training and support they receive, and the number of employee relations cases and volume of turnover due to bad supervision have decreased sharply. In fact, it has been so successful that in July 2022 the team released the Staff Competency Experience. For this impressive achievement, CUPA-HR has contributed $1,000 to Utah Valley University.

    Higher Ed HR Rock Star Award

    This award recognizes an individual who is serving in the first five years of a higher education HR career who has already made a significant impact.

    Miranda Arjona, Rollins College (Southern Region)

    From day one, Miranda Arjona, assistant director of human resources at Rollins College, has impressed colleagues with her positive outlook, creativity, willingness to learn and helpful attitude. Whether she’s building relationships within the HR team or leading a service excellence subcommittee, Miranda is focused on strengthening connections and making a difference. When she was asked to temporarily assist in student affairs to help manage contact tracing and consulting during the pandemic, she did so with her typical positivity and commitment to the task. Just as seamlessly, she transitioned back to her talent management role with the same mindset and tenacity. Her commitment to being a relationship-builder has not only served Rollins but also the higher ed HR community. She has been a speaker at two local HR events, and she is currently serving as president-elect of the CUPA-HR Florida Chapter.

    Lyndon Huling, University of California-Davis (Western Region)

    Lyndon Huling, manager of leadership recruitment, temporary staffing and diversity services at UC Davis, routinely taps his broad intergenerational and cross-cultural campus connections in his work, making him an exceptionally effective leader. His commitment to reimagining HR and recruitment best practices through a DEI lens shows in the strategies he’s developed and the innovative programs he’s been instrumental in establishing. Among other projects, he has co-sponsored and delivered transformative Race Matters workshops that create a safe space to learn and discuss race at work, which he has shared through presentations at regional and national CUPA-HR conferences. Through his work to create and share resources, Lyndon has demonstrated himself to be a passionate, progressive leader in higher ed HR.

    Chapter Excellence Awards

    These regional awards recognize chapters that are making a significant impact through their commitment to CUPA-HR and to the higher ed HR community. They work to achieve this through financial responsibility, commitment to CUPA-HR chapter guiding principles, cultivation of strong leadership, and development of creative networking and professional development opportunities.

    This year’s Chapter Excellence regional recipients are:

    • The CUPA-HR Michigan Chapter (Midwest Region)
    • The CUPA-HR Kentucky Chapter (Southern Region)
    • The CUPA-HR Northern and Central California Chapter (Western Region)

     

     



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  • Award-Winning Work in Higher Ed HR – 2022 HR Excellence Award and Higher Ed HR Rock Star Award – CUPA-HR

    Award-Winning Work in Higher Ed HR – 2022 HR Excellence Award and Higher Ed HR Rock Star Award – CUPA-HR

    by CUPA-HR | May 3, 2022

    From creating diversity efforts and development initiatives to leading change, human resources teams and HR practitioners across the country are doing great work every day.

    CUPA-HR’s regional Higher Education HR Awards program recognizes some of the best and brightest in higher ed HR and honors HR professionals who have given their time and talents to the association.

    Here are this year’s regional award recipients:

    HR Excellence Award

    Honoring transformative HR work in higher education and recognizing a team that has provided HR leadership resulting in significant and ongoing organizational change within its institution

    Office of Human Resources Management, Fordham University (Eastern Region)

    Fordham University’s office of human resources management has transformed from a primarily transaction-focused department to a strategic partner that is relied upon throughout the university. The department has demonstrated its strategic strength on multiple fronts including the management of the university’s COVID-19 shutdown and reopening, return-to-work policies, customer service, technology, communication with employees that resulted in increased engagement and trust, anti-bias training, professional development initiatives and the performance management process. Additionally, in keeping with and living Fordham’s Jesuit mission of Cura Personalis, “caring for the whole person,” the office developed and implemented programs to help employees maintain a healthy work-life balance. Some health and wellness services that were developed include back-up childcare support, on-site and virtual physical fitness classes, and behavioral health services, such as a registered dietician available to employees. In doing so, the HR team has distinguished itself as a trusted advisor to employees, managers and senior leaders alike.

    University Human Resources, Iowa State University (Midwest Region)

    In 2019, Iowa State University implemented a new financial management and human capital management system. In conjunction with the new system, finance and HR service delivery teams were developed, pulling distributed customer-facing finance and HR roles into two centralized teams. University human resources’ performance through this significant and ongoing organizational change has been positive for the entire campus community. The HR delivery model has led to increased consistency and standardization in delivery of services across the university. It has also created a more well-trained and cohesive team of professionals that work together up and down the chain to find creative solutions to HR challenges and opportunities. HR support for leaders across the institution has significantly improved through better access to accurate data, streamlined processes for workforce and position planning, compensation adjustments, support addressing low-preforming employees and behavioral issues, large-scale employee movement and reorganizations, and professional human capital consulting. The new HR delivery systems have resulted in a much more efficient, collaborative and cohesive HR unit that is better equipped to serve employees and supervisors. At the same time, employees and supervisors have benefitted from HR’s reliability, transparency, accountability and consistency in its efforts to support them.

    Talent and Culture Department, Broward College (Southern Region)

    Recognizing that HR alone cannot create culture but that it plays a critical role in ensuring the infrastructure is in place to support the cultural aspirations of an organization, the talent and culture department at Broward College has worked over the last several years to spearhead significant organizational change. Beginning in 2019, the university launched its three-year culture transformation plan. An integral step in the transformation process was the implementation of information-gathering discussions between the HR leadership team and employee groups comprised of administrators, faculty and professional technical staff, which provided substantive feedback on areas that needed the most attention. This organizational change, led by the talent and culture department, has resulted in more substantive collaboration; stronger relationships among faculty, staff and administrators; and greater trust and communication between employees and their supervisors. It has also served as a catalyst for innovative projects throughout the organization designed to maximize the experience of employees, students and the community. Some major initiative highlights include the creation of talent business partner roles, Leadership 360 Assessments, psychological safety workshops, employee resource groups, employee onboarding, and a leadership development program called BC LEAD that educates and empowers managers at all levels to rise to leadership excellence.

    HR Campus Climate Liaisons, The University of Texas Rio Grande Valley (Western Region)

    After implementing a strategic action planning process, led by an internal HR workgroup called Campus Climate Liaisons, The University of Texas Rio Grande Valley saw double-digit improvements in climate survey results within three years, all amid a pandemic. The liaison group consists of individuals from various HR areas, such as talent development, organizational development, employee wellness and employee relations/business partners. The group was trained to provide support to assigned departments with result-sharing, action-planning and ongoing progress-reporting. This method ensured that all departments received the same level of support and helped the HR team better track progress toward climate goals. It also helped empower all department leaders to have conversations about campus climate and department climate. The biggest improvements were seen in areas of faculty, administration and staff relations; senior leadership; and facilities. The campus climate liaison model has been so successful that it will continue to be used for future campus climate initiatives and to provide ongoing support to all departments.

    Higher Ed HR Rock Star Award

    This award recognizes an individual who is serving in the first five years of a higher education HR career who has already made a significant impact.

    Audrey Davis, Assistant Director of Personnel, Texas Tech University (Western Region)

    With her enthusiasm and inspirational demeanor, Audrey Davis has built strong and trusting relationships with each department she works with, not only within university student housing, but within each auxiliary services area at Texas Tech University. Since taking over the personnel team, Audrey has demonstrated continuous innovation and creative thinking, which has completely changed the way the student housing personnel team operates and provides services. After only two years in her role, she has identified and eliminated major gaps in the onboarding/offboarding processes. She has also developed a collaborative hiring system that allows hiring managers to communicate efficiently with the personnel team to discuss new hires, promotions and terminations. Audrey’s initiatives have resulted in university student housing being named a center for excellence for human resourcing by the assistant vice president for auxiliary services. Audrey continues to make a positive impact with her role and demonstrates her passion through advocacy, by fostering a welcoming work environment and by building confidence in her team to serve as a one-stop shop for personnel services.



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