Tag: Boost

  • Unibuddy launches AI tool to boost student engagement

    Unibuddy launches AI tool to boost student engagement

    Unibuddy, a higher education peer-to-peer engagement platform, has officially launched Assistant – an AI tool designed to support large-scale, authentic student-led conversations.

    Following a successful beta phase, the tool is now fully live with 30 institutions worldwide and delivering impressive results: tripling student engagement, cutting staff workload significantly, and maintaining over 95% accuracy.

    As universities face increasing pressure from tighter budgets and rising student expectations, Unibuddy said its Assistant tool offers a powerful solution to scale meaningful engagement efficiently, combining the speed of AI with the authenticity of real student voices.

    • 65,000 unique students have used Assistant
    • 100,000+ student questions answered automatically without requiring manual intervention
    • 125% increase in students having conversations
    • 60% increase in lead capture
    • five hours saved per day for university staff

    “Today’s students demand instant, authentic and trustworthy communication,” said Diego Fanara, CEO at Unibuddy. “Unibuddy Assistant is the first and only solution that fuses the speed of AI with the credibility of peer-to-peer guidance – giving institutions a scalable way to meet expectations without sacrificing quality or trust.”

    Unibuddy has partnered with more than 600 institutions globally and has supported over 3,000,000 prospective students through the platform. As part of this extensive network, it regularly conducts surveys to uncover fresh insights. Although chatbots are now common in higher education, survey findings highlight key limitations in their effectiveness:

    • 84% of students said that university responses were too slow (Unibuddy Survey, 2025)
    • 79% of students said it was important that universities balance AI automation (for speed) and human interaction (for depth) while supporting them as they navigate the decision-making process (Unibuddy Survey, 2025)
    • 51% of students say they wouldn’t trust a chatbot to answer questions about the student experience (Unibuddy Survey, 2024)
    • 78% say talking to a current student is helpful — making them 3.5x more likely to trust a peer than a bot (Unibuddy Survey, 2025)
    • Only 14% of students felt engaged by the universities they applied to (Unibuddy Survey, 2025)

    Unibuddy says these finding have shaped its offering: using AI to handle routine questions and highlight valuable information, while smoothly handing off to peer or staff conversations when a personal, human connection is needed.

    Buckinghamshire New University used Unibuddy Assistant to transform early-stage engagement – generating 800,000 impressions, 30,000 clickthroughs, and 10,000+ student conversations in just six months. The university saved over 2,000 staff hours and saw 3,000 referrals to students or staff. 

    Today’s students demand instant, authentic and trustworthy communication
    Diego Fanara, Unibuddy

    Meanwhile the University of South Florida Muma College of Business reported over 30 staff hours saved per month, with a 59% click-to-conversation rate and over a third of chats in Assistant resulting in referrals to student ambassador conversations. 

    And the University of East Anglia deployed Assistant across more than 100 web pages, as part of the full Unibuddy product suites deployment of peer-to-peer chat, with student-led content contributing to a 62% offer-to-student conversion rate compared with 34% of those who didn’t engage with Unibuddy. 

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  • 4 ways community colleges can boost workforce development

    4 ways community colleges can boost workforce development

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    SAN DIEGO — How can community colleges deliver economic mobility to their students?

    College leaders at this week’s ASU+GSV Summit, an annual education and technology conference, got a glimpse into that answer as they heard how community colleges are building support from business and industry and strengthening workforce development.

    These types of initiatives may be helping to boost public perception of the value of community colleges vs. four-year institutions. 

    Last year, 48% of surveyed Americans said they had high confidence in community colleges, compared with just 33% who said the same about four-year colleges, according to a Gallup poll. Moreover, policy analysts often view community colleges as an engine to increase workforce development — though some still say these institutions could do more to help their students. 

    Below, we’re rounding up four takeaways from community college experts about how these institutions can take steps to boost workforce development. 

    Bring industry into policy advocacy

    In 2023, Texas enacted a new outcomes-based funding formula for the state’s community colleges — a change that came with a $683 million price tag. Rather than basing funding primarily on enrollment, the state now ties the majority of its allocation to performance-based measures, such as how many credentials colleges award in high-demand fields. 

    As a result of the change, the state’s community colleges saw funding increases in fiscal 2024 ranging from $70,000 to $2.9 million, The Texas Tribune reported last month.

    Ray Martinez, president and CEO of the Texas Association of Community Colleges, said unified advocacy from the state’s community college leaders helped the measure gain widespread support from lawmakers. 

    Community college leaders also drummed up support from businesses to help get the new funding model over the finish line, Martinez said. 

    “We needed business leaders. We needed K-12 leaders,” Martinez said. “We needed other stakeholders to engage with us and to go to their members, to go to the folks that they knew at the Legislature, and say, ‘This is what we need for economic development and for future economic growth of our state.’”

    Look to industry to help create curriculum

    It’s not enough for community colleges to merely have business and industry representatives on their advisory councils, Martinez said. Institutions need to forge deeper relationships with these stakeholders, including by having them help craft curriculum for workforce education programs. 

    Although workforce education programs make up about a quarter of Texas community colleges’ overall offerings, that share is rapidly growing relative to academic programs under the state’s new performance-based funding formula, Martinez noted. 

    “I’m not sure you can single out an industry that is not changing rapidly because of technology or other reasons,” Martinez said. “If you are not engaging with employers in that constant loop of information, you’re missing out as a college.” 

    Focus on stackable credentials

    At Miami Dade College in Florida, leaders are focused on stackable credentials that can be linked together to form an academic pathway.

    Stackable credentials represent the “blurring of credit and noncredit,” said Madeline Pumariega, president of Miami Dade College

    “Nobody wakes up in the morning and says, ‘I want to go take a noncredit course,” Pumariega said. Instead, they seek out the quickest training available to land a certain job, she said. 

    But after students complete that noncredit training, it’s key for community colleges to return to them and say, “‘Great, we got you that training, but you’re now a quarter of the way there for a college credit certificate,’” Pumariega said. When students finish a certificate, college leaders can then offer them an associate degree before suggesting a bachelor’s program, Pumariega said.

    Don’t try to be a university

    Community college leaders have at times strived for their institutions to be more like their neighboring four-year universities, said Eloy Ortiz Oakley, president and CEO of College Futures Foundation, which aims to boost credential attainment in California. 

    “When I started out at community colleges, we were always looking to our sister university,” said Oakley, who previously served as chancellor of the California Community Colleges system. “Well guess what, folks? They need to be more like us now. Okay? They need to be opening their doors to regular working class Americans.” 

    Community colleges were built to generally serve 100% of students that apply, Oakley noted. 

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  • Here’s how Missouri’s largest district rallied its community to boost attendance

    Here’s how Missouri’s largest district rallied its community to boost attendance

    NEW ORLEANS — Between 2020 and 2024, student attendance in Missouri’s Springfield Public Schools dipped from 94.73% to 90.63%. 

    Like many other school districts nationwide, Springfield’s attendance rates took a hit from the COVID-19 pandemic. 

    Data from the American Institutes for Research shows fall 2020 attendance rates nationwide for elementary school at 92%, middle school at 90%, and high school at 89% — down from pre-pandemic averages of 95% for elementary and 92% for middle and high school.

    And because of the global health crisis, the state kept Springfield at its 2019-20 attendance numbers for funding purposes, Superintendent Grenita Lathan told attendees in March at the annual conference of AASA, The School Superintendents Association, in New Orleans.

    But with the state’s hold harmless order on attendance about to sunset, Lathan said, officials in the 24,500-student district knew that they needed to boost attendance during the 2023-24 school year. So they set a goal: By the end of that school year, they would raise attendance to 92%.


    “When it comes to school attendance, 90% is not an A.”

    Springfield Public Schools’ messaging on attendance


    Announcing that charge during her annual state of the schools address in August 2023, Lathan said chamber of commerce members and the community at large needed to understand the impact that a 2 percentage-point attendance increase would have. 

    “That would bring in anywhere from $3 [million] to $4 million in funding that would help us with different programs,” Lathan said.

    Lathan and other district officials laid out a districtwide strategic plan that included a communication timeline, monthly updates to 300 local business leaders, and a promise that Lathan would let herself be publicly doused in Powerade if the district reached its goal. Here are the keys to how officials rallied the community to work toward the attendance goal.  

    Keep it simple and be bold

    “It was important that we had buy-in from everyone in the district so that the messaging would resonate with everyone in the community,” said Stephen Hall, the district’s chief communications officer.

    To that end, the district prioritized making its messaging simple, direct and bold in presentation. This was reflected not only in the attendance campaign’s slogan — “Attend today, succeed forever” — but also in messaging on social media and on signage around the city. 

    In their car pickup lines, each of Springfield Public Schools’ 50 elementary, middle and high school buildings displayed five 18-inch by 24-inch yard signs heralding the directive “Attend daily. On time. All day.” 

    Additionally, the district used digital billboards at three major intersections to get its message out. For only $500, Hall said, the district was able to get more than 250,000 ad placements on the billboards over 20 days. 

    The attendance initiative became an easy, noncontroversial message for media and business partners to get behind. District leaders asked businesses to be creative in incorporating the campaign into their own messaging and also to sponsor PSAs on local TV stations. 

    Furthermore, the district sent monthly news releases to local media showing the district’s progress. One local reporter even made it his mission to try to calculate the progress on his own, because he wanted to beat the competition on getting the story out once the district hit its goal, Hall said.

    On social media, the district boldly declared, “When it comes to school attendance, 90% is not an A.” The school system supplemented these posts with graphics that simplified attendance data. Visuals, for instance, demonstrated how much of an impact each successive absence could have on a student’s performance, as defined using their GPA: Where a student with four absences might average a 3.63 GPA, a student with 35 absences might have a 2.29.

    A graphic shows how prolonged absences correlate to potential impacts on student GPAs.

    A social media graphic from Springfield Public Schools shows how prolonged absences correlate to potential impacts on student GPAs.

    Permission granted by Springfield Public Schools

     

    Don’t sweat the pushback

    Shifting a community’s mindset isn’t without its hiccups, however. If your messaging is working, you should expect to receive pushback, the Springfield officials told AASA conference attendees.

    “Because it was consistent, because it was bold, and because we were holding people accountable, we heard quite a bit of feedback,” Hall said.

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  • The buzz around teaching facts to boost reading is bigger than the evidence for it

    The buzz around teaching facts to boost reading is bigger than the evidence for it

    Over the past decade, a majority of states have passed new “science of reading” laws or implemented policies that emphasize phonics in classrooms. Yet the 2024 results of an important national test, released last month, showed that the reading scores of elementary and middle schoolers continued their long downward slide, hitting new lows.

    The emphasis on phonics in many schools is still relatively new and may need more time to yield results. But a growing chorus of education advocates has been arguing that phonics isn’t enough. They say that being able to decode the letters and read words is critically important, but students also need to make sense of the words. 

    Some educators are calling for schools to adopt a curriculum that emphasizes content along with phonics. More schools around the country, from Baltimore to Michigan to Colorado, are adopting these content-filled lessons to teach geography, astronomy and even art history. The theory, which has been documented in a small number of laboratory experiments, is that the more students already know about a topic, the better they can understand a passage about it. For example, a passage on farming might make more sense if you know something about how plants grow. The brain gets overwhelmed by too many new concepts and unfamiliar words. We’ve all been there. 

    A ‘Knowledge Revival’

    A 2025 book by 10 education researchers in Europe and Australia, “Developing Curriculum for Deep Thinking: The Knowledge Revival,” makes the case that students cannot learn the skills of comprehension and critical thinking unless they know a lot of stuff first. These ideas have revived interest in E.D. Hirsch’s Core Knowledge curriculum, which gained popularity in the late 1980s. Hirsch, a professor emeritus of education and humanities at the University of Virginia, argues that democracy benefits when the citizenry shares a body of knowledge and history, which he calls cultural literacy. Now it’s a cognitive science argument that a core curriculum is also good for our brains and facilitates learning. 

    Related: Our free weekly newsletter alerts you to what research says about schools and classrooms.

    The idea of forcing children to learn a specific set of facts and topics is controversial. It runs counter to newer trends of “culturally relevant pedagogy,” or “culturally responsive teaching,” in which critics contend that students’ identities should be reflected in what they learn. Others say learning facts is unimportant in the age of Google where we can instantly look anything up, and that the focus should be on teaching skills. Content skeptics also point out that there’s never been a study to show that increasing knowledge of the world boosts reading scores.

    It would be nearly impossible for an individual teacher to create the kind of content-packed curriculum that this pro-knowledge branch of education researchers has in mind. Lessons need to be coordinated across grades, from kindergarten onward. It’s not just a random collection of encyclopedia entries or interesting units on, say, Greek myths or the planets in our solar system. The science and social studies topics should be sequenced so that the ideas build upon each other, and paired with vocabulary that will be useful in the future. 

    The big question is whether the theory that more knowledge improves reading comprehension applies to real schools where children are reading below grade level. Does a content-packed curriculum translate into higher reading achievement years later?

    Putting knowledge to the test

    Researchers have been testing content-packed lessons in schools to see how much they boost reading comprehension. A 2023 study of the Core Knowledge curriculum, which was not peer reviewed, received a lot of buzz. The students who attended nine schools that adopted the curriculum were stronger readers. But it was impossible to tell whether the Core Knowledge curriculum itself made the difference or if the boost to reading scores could be attributed to the fact that all nine schools were highly regarded charter schools and were doing something else that made a difference. Perhaps they had hired great teachers and trained them well, for example. Also, the students at these charter schools were largely from middle and upper middle class families. What we really want to know is whether knowledge building at school helps the poorest children, who are less likely to be exposed to the world through travel, live performances, and other experiences that money can buy.

    Another content-heavy curriculum developed by Harvard education professor James Kim produced a modest boost to reading scores in a randomized controlled trial, according to a paper published in 2024. Reading instruction was untouched, but the students received special science and social studies lessons that were intended to boost young children’s knowledge and vocabulary. Unfortunately, the pandemic hit in the middle of the experiment and many of the lessons had to be scrapped. 

    Related: Slightly higher reading scores when students delve into social studies, study finds

    Still, for the 1,000 students who had received some of the special lessons in first and second grades, their reading and math scores on the North Carolina state tests were higher not only in third grade, but also in fourth grade, more than a year after the knowledge-building experiment ended. Most of the students were Black and Hispanic. Forty percent were from poor families.

    The latest study

    The Core Knowledge curriculum was put to the test in another study by a team of eight researchers in two unidentified cities in the mid-Atlantic and the South, where the majority of children were Black and from low income families. More than 20 schools had been randomly assigned to give kindergarteners some lessons from the Core Knowledge curriculum. The schools continued with their usual phonics instruction, but “read aloud” time, when a teacher ordinarily reads a picture book to students, had been replaced with units on plants, farming and Native Americans, for example. More than 500 kindergarteners looked at pictures on a large screen, while a teacher discussed the topics and taught new vocabulary. Additional activities reinforced the lessons. 

    According to a paper published in the February 2025 issue of the Journal of Education Psychology, the 565 children who received the Core Knowledge lessons did better on tests of the topics and words that were taught, compared with 626 children who had learned reading as usual and weren’t exposed to these topics. But they did no better in tests of general language, vocabulary development or listening comprehension. Reading itself was not evaluated. Unfortunately, the pandemic also interfered in the middle of this experiment and cut short the analysis of the students through first and second grades.  

    Related: Inside the latest reading study that’s getting a lot of buzz

    Lead researcher Sonia Cabell, an associate professor at Florida State University, says she is looking at longer term achievement data from these students, who are now in middle school. But she said she isn’t seeing a clear “signal” that the students who had this Core Knowledge instruction for a few months in kindergarten are doing any better. 

    Glimmers of hope

    Cabell did see glimmers of hope. Students in the control group schools, who didn’t receive Core Knowledge instruction, also learned about plants. But the Core Knowledge students had much more to say when researchers asked them the question: “Tell me everything you know about plants.” The results of a test of general science knowledge came just shy of statistical significance, which would have demonstrated that the Core Knowledge students were able to transfer the specific knowledge they had learned in the lessons to a broader understanding of science. 

    “There are pieces of this that are promising and encouraging,” said Cabell, who says that it’s complicated to study the combination of conventional reading instruction, such as phonics and vocabulary, with content knowledge. “We need to better understand what the active ingredient is. Is it the knowledge?” 

    All the latest Core Knowledge study proves is that students are more likely to do well on a test of something they have been taught. Some observers errantly interpreted that as evidence that a knowledge rich curriculum is beneficial

    Related: Learning science might help kids read better

    “If your great new curriculum reads articles about penguins to the kids and your old stupid curriculum reads articles about walruses to them, one of these is going to look more successful when the kids are evaluated with a penguin test,” explained Tim Shanahan, a literacy expert and a professor emeritus at the University of Illinois at Chicago who was not involved in this research.

    Widening achievement gaps

    And distressingly, students who arrived at kindergarten with stronger language skills absorbed a lot more from these content-rich lessons than lower achieving students. Instead of helping low achieving kids catch up, achievement gaps widened.

    People with more knowledge tend to be better readers. That’s not proof that increasing knowledge improves reading. It could be that higher achieving kids like learning about the world and enjoy reading. And if you stuff a child with more knowledge, it’s possible that his reading skills may not improve.

    The long view

    Shanahan speculates that if knowledge building does improve reading comprehension, it would take many, many years for it to manifest. 

    “If these efforts aren’t allowed to elbow sound reading instruction aside, they cannot hurt and, in the long run, they might even help,” he wrote in a 2021 blog post.

    Researchers are still in the early stages of designing and testing the content students need to boost literacy skills. We are all waiting for answers.

    Contact staff writer Jill Barshay at 212-678-3595 or barshay@hechingerreport.org.

    This story about Core Knowledge was written by Jill Barshay and produced by The Hechinger Report, a nonprofit, independent news organization focused on inequality and innovation in education. Sign up for Proof Points and other Hechinger newsletters.

    The Hechinger Report provides in-depth, fact-based, unbiased reporting on education that is free to all readers. But that doesn’t mean it’s free to produce. Our work keeps educators and the public informed about pressing issues at schools and on campuses throughout the country. We tell the whole story, even when the details are inconvenient. Help us keep doing that.

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  • A blanket removal of funding for level 7 apprenticeships will damage government plans to boost infrastructure

    A blanket removal of funding for level 7 apprenticeships will damage government plans to boost infrastructure

    Level 7 apprenticeship growth has been one of the higher education success stories of recent years.

    Our technical education system is weak by international standards, yet high level technical skills will be vital to the urban planning and infrastructure improvement ambitions of our current government, while at the same time boosting social mobility by allowing those who can’t afford to study on a traditional course at university the opportunity to gain a postgraduate qualification.

    It therefore would appear counterintuitive that the government has been hinting that many if not all level 7 apprenticeships could have their eligibility for levy funding removed, couched in language of prioritising spending on growing lower level and new “foundation” apprenticeships.

    This proposed redistribution fails to acknowledge that progression benefits apprentices at all levels, as those moving into senior roles create new vacancies or advancement opportunities via the positions they vacate.

    Build baby build?

    Nowhere is this clearer than in the built environment sector. The UK’s housing crisis is the pivotal issue that this government has promised to tackle. Their promise to build 1.5 million new homes by 2030 is ambitious – it has been labelled unachievable by the CEO of the UK’s largest housebuilding company because of skills shortages, and most councils are reporting that it won’t be possible to achieve.

    If such a goal is to be accomplished, it will demand highly skilled professionals to streamline planning processes, deliver housing projects, and support regional infrastructure development.

    At my institution, London South Bank University (LSBU), 70 per cent of our level 7 apprentices are on the chartered town planner standard. On a day-to-day basis they address planning bottlenecks and ensure that housing and infrastructure projects meet the various regulatory and environmental standards. Only last month the first level 7 chartered town planner apprentices in England graduated successfully from LSBU having joined their employer with no prior experience in the planning sector aged 18 after completing school.

    Over half of the employers we work with at LSBU on level 7 apprenticeships are local authorities. Our apprentices enable councils to deliver projects in the wake of increased demand and reintroduced mandatory housing targets. The suggestion that, as employers, local authorities should step in and pay for the level 7 apprenticeships themselves is fanciful. The legacy of austerity has left one in four councils expecting to apply for an emergency government bailout in the next two years. If the Treasury decides to remove levy funding, employers will not be able to fill the gap.

    If the UK hopes to comply with the Future Homes Standard and the National Retrofit Strategy V2, more highly trained architects are required. The profession is in high demand but short supply – it had been on the Shortage Occupation List until the previous government abolished the list last April.

    Level 7 architect apprentices, of which LSBU currently train 78, design energy-efficient buildings and support urban regeneration. They contribute to both public housing schemes and private sector developments by driving innovation in sustainable construction and are already supporting the government’s ambition to retrofit five million homes by 2029.

    Growth ambitions

    In addition to their clear role in developing infrastructure, level 7 apprenticeships are vital for social mobility. They open doors for individuals from underrepresented groups, in part because apprentices earn whilst they learn and aren’t put off by the prospect of incurring student debt. A true leveller of the playing field, they provide excellent career progression opportunities and higher earnings potential. A greater proportion of our level 7 apprentices are from black, Asian, and minority ethnic (BAME) backgrounds (55 per cent) and are female (52 per cent) than those studying apprenticeships at lower levels.

    Most of our level 7 apprentices are under the age of 25, so the characterisation that they are simply the reserve of older learners is unfounded. For example, at LSBU, we provide tailored pathways for young learners to embark on higher level apprenticeships in regionally relevant sectors from level 2 to level 7 through our unique group model which includes London South Bank Sixth Form (a new technically focused sixth form academy concept) and London South Bank Technical College (the first technical college for a generation).

    Level 7 apprenticeships are central to this government’s ambitions around growth, sustainability, and equality of opportunity. Despite recent increases in uptake, they have actually accounted for a slightly smaller proportion of the total apprenticeship budget over the last couple of years.

    Every standard addresses unique challenges and supports sector-specific needs. A blanket removal of funding from level 7 apprenticeships will risk planning reforms and housing developments. At the very least, apprenticeships in the ten sectors prioritised by Skills England as growth-driving need to be protected from Treasury cuts.

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  • Solutions for Students Skipping Classes: Tips to Boost Performance

    Solutions for Students Skipping Classes: Tips to Boost Performance

    High education institutions and colleges are trying hard to suppress student skipping rates to boost performance and improve education standards. Management is trying hard to tackle truancy by imposing strict penalties on students skipping classes. Suspensions can only count as time missed from classroom instructions. Parents also face a blitz on attendance, and they are trying to keep students in higher education.

     

    No more students skipping classes – try these out!

    With nearly 25% of students admitting to skipping classes, we have churned out 10 sure-fire ways to tackle the issue behind students skipping classes. Easy to adopt, try these out for a result in a split-second.

     

    Techniques to tackle students skipping classes

     

     

    Monitor Attendance

    This is practically the first and foremost way when trying to clock in to stop students from skipping classes. Monitoring attendance at high education is not new. Forget the days when faculty used to pass a piece of paper around the classroom to check attendance. It was ideally to support students who silently disengage. But trust us, of the hundreds of students attending lectures, 10-20% can even be missing without the lecturer realizing. Do not think of suspensions – for even they count as time missed from classroom instructions. Having an attendance policy in place works better! With electronic registrations, there can be a more structured attendance pattern. RFID-based attendance management system tracks unauthorized absence or lateness of higher education students in real-time. This will reduce the scenario of students skipping classes keep up-to-date records for all courses and improve student outcomes.

    Track Discipline

    When it comes to tackling the problem of chronic absenteeism, students who already have a track record of skipping class can be a particularly tough crowd to sway. So infectious they could be! The overall strategy for tackling such high education absenteeism should be to prioritize discipline. Getting into a friendly discussion helps. Figure out ways to help such students. Pool in mentors! Take complete ownership. Alternatively, manage and track behavior incidents of students using discipline software and generate automated reports for quicker decision-making.

    Parent Communication

    Get parents involved! This can be a way to reduce tardiness amidst such irregular students. Increased communication with parents will curb the notion of students skipping classes. Today, there are many parents connect software that provides real-time access to student’s academic information.

    Manage Assessments

    Another reason for students to skip classes could be their exam anxiety. If these classic signs of test uneasiness fill your classroom, attendance muddles will be there. Make assessments tension-free by creating online tests and assignments and sharing results with students and parents often. This will reduce the rising numbers of withdrawals from assessments and remove fears and inhibitions from students and parents.

    Review of Curriculum

    Hard to believe, but yes attendance truancy could be a result of the ill-fitting curriculum too. Teachers can review the curriculum and align the portfolio of courses to deliver quality learning for the institution. The curriculum management system provides student access to all the relevant course and curriculum data.

    Smart Classrooms

    Students feel aloof when teachers do not spend little or quality time with them. With smart classrooms paperwork gets eliminated, enabling teachers to spend quality time to improve teaching and learning.

    Teacher Evaluations

    Never neglect students who are chronically absent themselves – be all ears and resolve it at the earliest. This strategy works better! Analyze the teacher’s effectiveness in classrooms with a strong evaluation system and set performance goals to improve their skills. An ineffective faculty is but a drabby asset to the class. After all, it is they who matter the most in the classroom.

    Role-based Security

    The high education management system provides role-based authorization which facilitates discipline and eliminates privacy concerns of students. This information is protected and will be visible only to the targeted students or groups. Parents will be able to access and see the information about his or her children.

    Event Management

    Turn mundane days into gripping ones by scheduling events and announcements! With many departments and units, scheduling an event might seem like a task. Using an online calendar can be a lifesaver here. With such a calendar in place, make instant academic information available to students, teachers, parents, and alumni for specific purposes.

    Automated Notifications

    Don’t wait for the students to turn up the next day to notify them. Sending mass notifications with pre-built templates helps! Dish it out to students, teachers, staff, and parents via email, SMS alerts, and push notifications.

     

    How Creatrix Campus Cloud Can Transform Your Institution and Simplify Student Life

    Here’s a tip: Cloud and mobile technology can tackle regular and chronic absenteeism and benefit in many ways. They drastically result in increased attendance rate, improved student performance, reduced staff workload, and improved efficiencies of the institution.

    Creatrix Campus offers the most advanced cloud and mobile-based cloud suite of solutions designed for higher education institutes. Adaptable, it easily integrates with other modules and provides secure access to track all your information in a single unified system.

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  • College Recruitment Strategies and Ideas to Boost Enrollment

    College Recruitment Strategies and Ideas to Boost Enrollment

    Student Recruitment Ideas for Better Enrollment Marketing

    College recruitment strategies have undergone a seismic shift in recent years with the rise of an always-on digital audience and the growing accessibility of online programs. Fewer geographical constraints and heightened competition have fueled this realignment, prompting institutions to craft student recruitment strategies that are as dynamic as the students they aim to enroll. 

    In the modern, digital-first landscape of higher education, recruitment season is no longer confined to the traditional August to December window. Students are applying and enrolling year-round, and your institution must constantly assess which strategies are driving results and which are falling flat. 

    By embracing smarter, data-driven marketing tactics, you can stand out in the crowded landscape of online education, uniting students under the shared mission of your institution. 

    The Importance of Student Recruitment Strategies 

    You’ve been working in higher education for over a decade, but recently, student recruitment seems harder. You’re not alone. Prospective students are going in less traditional directions and finding cheaper, faster ways to become qualified for the workforce through modalities such as online certificates and boot camp programs. Inflation isn’t helping either. 

    But through a realignment of strategy to meet digital native consumers, you can meet students where they are and capitalize on projected enrollment growth

    Don’t get scared into sticking with outdated ways of reaching prospective students. Instead, rise to the challenge, get a better understanding of the landscape you’re working with, and refresh your enrollment marketing strategy. 

    3 Student Recruitment Strategies

    We won’t tell you that all traditional marketing strategies are outdated, but we do want to make it crystal clear that students are online. They’re surfing the web on their smartphones and discovering new universities and programs through (mostly mobile) online journeys. If your enrollment strategy isn’t rooted in this reality, you’re at risk of losing more than half of your potential students. 

    1. Meet Them Where They’re At (On Their Phones!)

    With 91% of the U.S. residents owning a smartphone, it’s no surprise prospective students are surfing the web from their mobile devices. In fact, a recent report by Oberlo tells us that over 60% of all internet traffic comes from mobile devices. 

    Most of the time, however, our web developers, brand managers, and marketing professionals are viewing and building websites on their desktop computers. While working from a computer is convenient, it’s imperative that every single UX/UI change made to your university/program website is tested on both desktop and mobile. 

    Don’t lose out on prospects just because you didn’t consider both desktop and mobile website views in your design process. It may seem obvious, but plenty of colleges and universities aren’t considering this important strategic detail. 

    2. Consider Utilizing Paid Media

    Now that you’ve cleaned up your mobile site, you’re ready to start pushing students from other platforms to your program pages through a key college recruitment strategy: paid media. While paid media isn’t the cheapest option, it’s often one of the most effective. Google Ads, LinkedIn, and Facebook provide fairly straightforward ways to spend for clicks. 

    We recommend starting with PPC (pay per click) campaigns to attract prospective students to your site. These campaigns help the most with bringing in entirely new audience members whom you may not have been able to reach through organic efforts. The internet is vast, and it’s not always easy to track down potential candidates without some extra help. 

    After bringing in new prospects from platforms like Google and LinkedIn, your job is to create a journey where they’ll sign up for your newsletter or respond to a survey so you can effectively follow up and make their click worthwhile. It may seem pricey at first, but once the leads start coming in and you’re able to connect with them well after that first click, you’ll see the return on investment. 

    PPC campaigns can also help speed up the process if you’re finding yourself behind on your goals this quarter.

    3. Tap Into Popular Platforms and Their Users

    If paid media feels a bit too far out of reach, some high-growth organic options can help your student recruitment strategy. 

    Use Instagram to Engage With Students

    Most institutions now have a presence on LinkedIn and Facebook, but university marketers may be missing a huge opportunity with Instagram. A recent article from RivalIQ cited higher ed’s impressive average engagement rate of 2.43% on Instagram, compared with the median across all industries of 0.43%. 

    Instagram should be used in a completely different way than Facebook and LinkedIn, which can be deterring for content teams, but clearly prospective students are interested in engaging there. Be sure to connect with them and provide tailored content.

    Harness the Power of Testimonials

    When you hear the words “influencer marketing,” you may think of famous teenagers with millions of followers dancing their hearts out to a 15-second song. While plenty of those influencers are out there, so are users who share their educational journeys, financial tips and tricks, and personal stories about their lives and experiences. 

    With the number of graduates, administrators, and staff members your school has on social media, you’re sure to find some influential users who are willing to share their satisfaction with your program on their channels. It doesn’t require millions of followers either. 

    Nano influencers (influencers with a following between 1K and 10K) are “everyday people” who come across as more authentic and with much more enthusiasm than the players in the big leagues (micro/macro influencers). According to a recent study from Matter Communications, 69% of consumers depend on recommendations from influencers, family members, and friends over information provided by brands. That means two of every three consumers want to read reviews from online personalities they see as trustworthy sources — an amplified version of word-of-mouth marketing.

    Use Short-Form Video to Reach New Audiences

    Short-form video is an important college recruitment strategy for engaging with students. Though the style of content may seem daunting and the editing may seem like a lot of work, recent studies have indicated that Gen Z users prefer TikTok for search over Google — making it an indispensable part of your strategy. 

    Although prospective student demographics look different across universities, your target students are likely on TikTok. And more importantly, they’re using it as a source of information. The hashtag #LearnOnTikTok had over 360 billion views as of 2024, according to The Leap

    Think of the reasons users visit your website — and the questions they have — and use that insight to inform the kinds of content you can provide to educate prospective students. 

    We Can Help Build Your Online College Recruitment Strategies

    The higher-ed landscape is still undergoing unexpected shifts at a faster rate than most of us are ready for. Some days, you might feel like you’ll be playing catch-up for ages, and evolving marketing tactics might make that race feel even harder. It’s a lot to manage a robust omnichannel college recruitment strategy, but you don’t have to do it all internally. 

    At Archer Education, we partner with colleges and universities to create effective messaging that will illuminate your brand’s strengths and unique values to attract and convert high-quality students. Our experts are always in the know, employing tech-enabled, modern enrollment tactics to attract prospective students’ attention, drive engagement, and facilitate action. Don’t overstretch your team members — let us help. Contact us today for more information.

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  • 7 Free Online Courses to Boost Your Resume in February 2024

    7 Free Online Courses to Boost Your Resume in February 2024



    7 Free Online Courses to Boost Your Resume in February 2024





















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