Though 2025 featured few major elections, campus voter outreach organizations were still hard at work getting students interested in the electoral process and, in some cases, making them aware of local races. But some student voting advocates said that an increasingly fraught political environment and attacks on diversity, equity and inclusion have made campus outreach especially challenging this year.
Clarissa Unger, co-founder and executive director of the Students Learn Students Vote Coalition, said in an interview that those challenges were a key theme of the annual National Student Vote Summit, held earlier this month at the University of Maryland.
As part of the coalition’s goal of engaging 100 percent of student voters, SLSV and its campus partners have historically targeted specific demographic groups to ensure that their voter outreach message extends to all communities. But some organizations, including SLSV, have reported that the closure of campus diversity offices and crackdowns on cultural events and student organizations have made achieving that goal increasingly difficult.
“If our partners are on campuses that have had restrictions around DEI activities, we’ve been just trying to support them in different ways that allow them to reach all students on their campuses,” said Unger. “In some cases, that might mean switching from working with some specific campus groups to trying to integrate voter registration into class registration processes or things like that.”
These new challenges didn’t come out of nowhere. In some states, DEI offices, which sometimes partner with voter outreach organizations, have been under attack for multiple years now. Beyond that, some states have passed restrictive voting laws in recent years that could negatively impact college students; they include legislation that limits where and when individuals can vote, adds new identification requirements, restricts voter registration organizations, and more.
The Trump administration added yet another roadblock for student voter outreach this summer when it announced, just weeks before the fall semester began for most institutions, that work-study funds could not be put toward jobs involving “partisan or nonpartisan voter registration, voter assistance at a polling place or through a voter hotline, or serving as a poll worker.” The move disrupted civic engagement offices on numerous campuses that rely on work-study students.
These changes concern student voting advocates, who argue not only that it’s important for every citizen to exercise their right to vote, but also that voting in college is vital because it helps get students in the habit of voting for the rest of their lives.
Wariness of Civic Engagement
Sudhanshu Kaushik, executive director of the North American Association of Indian Students, has advocated for “cultural microtargeting” as a strategy for voter engagement, which he defined in a blog post as “the use of knowledge of cultural identities and culture-specific values, traditions, references, and language to tailor public messaging and boost civic engagement.” In the run-up to the 2024 election, that included tabling at a Diwali celebration and providing voting information in seven different languages.
This year, though, he said this work was significantly more difficult because leaders of affinity groups are nervous about hosting cultural events, often out of fear that their institutions may face backlash from lawmakers and lose funding.
“All identity-focused groups have been really, really wary about what they can and can’t be celebrating. ‘Can I celebrate Diwali? Can I celebrate Holi?’” he said. “I don’t think state governments or the federal government is out to stop Diwali celebrations; that’s not at all what the intent is. But I think when you’re a student, when you’re in a club, and you’re doing this—a lot of these people are careful in terms of what the impact might be.”
That chilling effect is being felt by LGBTQ+ students as well, according to Isaac James, founder of the LGBTQ+ youth voter outreach organization OutVote. OutVote worked to mobilize LGBTQ+ voters in both Virginia and New Jersey during their recent gubernatorial elections.
“There were multiple different communities … who expressed concern, fear and trepidation around engaging in the democratic process because of the anti-LGBTQ rhetoric that is being passed down through the federal government and state governments across the country,” he said. He cited anti-transgender advertisements from candidates in both states that “contributed to a culture of fear around the civic activity of young LGBTQ voters who felt directly targeted by that rhetoric, specifically young trans voters.”
Naomi Barbour, vice chair and LGBTQIA+ representative for the student advisory board of the Campus Vote Project, the student voting arm of the voting rights nonprofit the Fair Elections Center, also noted that voter ID laws can negatively impact trans student voters, who might feel uneasy presenting an ID that lists a gender that doesn’t reflect how they identify.
Some international students, alarmed by the Trump administration’s attacks on them, have also become wary of interacting with student voter outreach organizations, noted Kaushik, who presented on cultural microtargeting at the student voting summit. Historically, voter outreach organizations have tried to include those who can’t vote in their work in other ways, such as teaching them about the political processes in the U.S. or inviting them to do outreach work themselves.
Alicia Vallette, the chair of the student advisory board for the Campus Vote Project, said that she sees that fear not as a simple side effect of today’s hostile political environment, but rather as a goal.
“We’ve heard that students are wary of getting involved in nonpartisan political work and civic engagement work based on the current environment. A lot of this charged rhetoric is designed to foster fear and apprehension and to try to foster disengagement in the system itself,” she said.
That’s why the Campus Vote Project and other voter outreach organizations now must work harder than ever to ensure students aren’t afraid to vote and engage in politics, she said. At the SLSV conference, Campus Vote Project advisory board members led an exercise to help other student organizers figure out how to reach students who aren’t already civically engaged; the organization is also advocating against the SAVE Act, federal legislation that aims to require proof of citizenship to vote. As the countdown to the 2026 midterms begins, student voting advocates continue to brainstorm ways to “combat apprehension and disengagement on campus,” Vallette said.
