Tag: Careers

  • How can we create the conditions to inspire young leaders to say ‘yes’ to teaching careers?

    How can we create the conditions to inspire young leaders to say ‘yes’ to teaching careers?

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    Beatrice Viramontes is the executive director of Teach For America Bay Area in California, a nonprofit that prepares diverse, talented individuals to become teachers.

    There’s no shortage of polling or think pieces trying to wrap our collective heads around the youngest group of American adults: Gen Z. While those efforts provide myriad valuable insights, one thing in particular sticks out — members of Gen Z bring to the table unique perspectives on working, careers and what they’re looking for in a job.

    This is a headshot of Beatrice Viramontes, executive director of Teach For America Bay Area in California.

    Beatrice Viramontes

    Permission granted by Beatrice Viramontes

     

    While conversations about the role of the American teacher have long been happening, the arrival of Gen Z to the workplace has forced the conversation to the forefront of priorities for those of us in education. That conversation overlaps with another long-running crisis in education: a shortage of teachers, especially in the most underserved public schools. 

    In a 2024 poll, Educators for Excellence found that only 16% of teachers said they would recommend the profession to others. On top of that, the percentage of teachers who said they planned to stay in the classroom for their entire career was 77%, down nine percentage points from 2022.

    At Teach For America Bay Area, which I lead, we’ve created a collaborative alongside local partners to tackle a key question: How can we create the conditions to inspire young leaders to say yes to a career in teaching and sustain great teachers — of many generations — in the profession?

    We are not the first to begin engaging with this important question. In fact, we’re learning from examples from across the country in the hopes that we can bring to our own community solutions that are working elsewhere. 

    In reimagining the role of the classroom teacher, we can connect with what Gen Z folks are looking for in a job, ignite their spark for education, improve staffing and teacher retention in our schools and, most importantly, best serve our students. 

    Here’s one way we can do this. 

    If you were to walk into most American public elementary school classrooms today, you’d likely see the following: one elementary school teacher, in front of her roster of maybe about 30 children. She’d likely be with that group of children all day — leading their lessons in math, reading, writing, science and social studies. She’d accompany them to lunch and recess, and perhaps would get a break when they went to music, art or PE for an hour. 

    Each day, she has to prepare, internalize and execute those lessons and adjust them to meet all of her students’ various needs — in math, reading, writing, science and social studies. 

    This is probably the elementary school model you grew up with. I know I did. But this “one teacher, one classroom” model, while surely effective for some, doesn’t mesh well with the interests of the next generation entering the workforce, or with the learning needs of all students. 

    There is limited agency and flexibility — in many cases, it’s pretty rigid. It’s linked with fewer people entering the education profession and more people leaving it. 

    It also hasn’t seen a “refresh” in decades. Additionally, it contributes to the burnout of teachers from many generations, not to mention the impact on students. Meanwhile, our world is rapidly evolving and changing. We need to rethink this model in order to accelerate outcomes for students and attract great talent into the teaching profession. 

    In 2019, the Next Education Workforce initiative at Arizona State University created a pilot team-based approach at a single school to try to tackle this workforce design challenge in traditional education. In 2022, they launched a learning cohort for schools interested in exploring new types of staffing models — working with 100 educator teams across 10 school systems in Arizona and California. 

    The Center on Reinventing Public Education has been examining the progress along the way. 

    ASU NEW developed an innovative staffing strategy — allowing multiple teachers to work together across different subjects within a single school, rather than one teacher instructing one classroom of students. In this approach, four to five teachers are taking responsibility for about 100 students, depending on the grade level. 

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  • Graduate careers and employability are now fundamental to institutional success

    Graduate careers and employability are now fundamental to institutional success

    Higher education institutions are navigating one of the most complex operating environments in their history.

    Financial pressure, demographic change, regulatory scrutiny, political scepticism, and shifting student expectations are no longer episodic challenges, they are structural conditions. One function increasingly sits at the centre of institutional success and risk: careers and employability.

    Graduate outcomes are no longer a background metric; they shape league tables, influence recruitment, inform regulatory judgements, and increasingly underpin public and political confidence in higher education. But their significance goes far beyond compliance. Careers and employability are now where strategy, regulation, and student experience collide.

    From bolt-on to backbone

    For many years, professional careers work in higher education was framed – often unconsciously – as a support service operating at the margins of the academic project. Careers services were unfairly characterised as cardigans and chamomile in a cupboard in a quiet corner of campus. Valuable, certainly, but supplementary. That framing could not be further from the truth today.

    Over the last 15 years we have seen a wide range of regulatory changes in HE (particularly in England) including the Teaching Excellence Framework, the tightening of access and participation regulation, the Graduate Outcomes survey, or the debate around fees. In practice, this has shifted careers and employability from the periphery to the core of institutional performance.

    Careers teams are now the heartbeat of access and participation commitments, facilitating and supporting curriculum design and assessment, driving progression outcomes, and at the intersection of institutional risk and reputation.They are shaping the conditions under which universities can evidence quality, value, and legitimacy.

    More than a metric

    It is understandable that the sector has been wary of graduate outcomes being reduced to a blunt proxy for value. But rejecting the importance of outcomes altogether is neither realistic nor desirable. Graduate outcomes matter because graduates matter, and graduate destinations are not just a metric; they are a test of purpose. Every regulatory data point represents a graduate life shaped by institutional choices about curriculum, opportunity, support, and inclusion.

    Careers and employability professionals work in that space every day, translating learning into identity, helping students navigate uncertainty, and addressing structural inequalities that regulation increasingly demands institutions confront.This is skilled, strategic work. It requires data literacy, policy fluency, pedagogical understanding, and deep employer insight.

    One of the clearest lessons of the regulatory environment is that employability cannot be “fixed” by a single team. No careers service, however strong, can alone address continuation risks, differential outcomes, or progression gaps rooted in curriculum design, assessment practice, or institutional culture. Contemporary careers and employability requires academics embedding employability meaningfully into learning, scalable work-based learning opportunities, aligned systems and student support, senior leadership expectation setting and accountability and employers as partners.

    As Lisa-Dionne Morris put it at our Annual Conference last year: “it takes a village to raise a child, and a whole university to make a student employable.” Careers services remain the engine room of this work, but they are most effective when employability is treated as a strategic, institution-wide endeavour, not a delegated function.

    Public confidence, political scrutiny, and the graduate narrative

    Beyond regulation, careers and employability now sit at the heart of a wider reputational challenge for higher education. Public confidence in universities has been strained by debates about value for money, fairness, and relevance. Graduate outcomes, rightly or wrongly, have become a proxy for these concerns.

    This is why the creation and fulfilling of opportunity features so prominently in the current Universities UK work on HE reputation in society. Careers and employability offer one of the most tangible, human responses to scepticism: evidence that higher education enables social mobility, economic participation, and meaningful contribution.

    This is not about reducing education to salary metrics. It is about demonstrating that universities help people build sustainable lives and purposeful futures. These are outcomes that matter to individuals, communities, and policymakers alike. This is why the vast majority of our members got into this line of work, and what motivates them to succeed.

    A moment of change

    Over the past year, the professional community supporting this work has been reflecting deeply on its future. Through a large-scale listening exercise, careers and employability professionals made their views clear: the work has evolved, expectations have risen, and the structures supporting it need to evolve too. That reflection has led to a significant moment of renewal.

    AGCAS (The Association of Graduate Careers Advisory Services) is becoming the Graduate Futures Institute. This change reflects a broader shift in how careers and employability are understood and positioned. The new name signals our holistic focus on graduate futures – not just immediate graduate destinations, an inclusive view of who contributes to graduate success and a commitment to impact, leadership and quality.

    It recognises that careers and employability are not ancillary to university success – they are fundamental to it.

    Careers leadership is institutional leadership

    One of the most striking changes in recent years has been the role of careers leaders themselves. They now operate at the intersection of regulation, pedagogy, strategy, and performance. They advise on risk, shape institutional narratives, and increasingly sit at tables where decisions about quality, investment, and accountability are made. This is why leadership development and collective voice matter so much in this space.

    The Graduate Futures Institute exists to support that leadership; equipping practitioners to engage confidently with policy, influence institutional strategy, and articulate the value of their work in a regulatory environment that demands clarity and evidence.

    Universities are unlikely to see regulatory pressure ease in the near future. If anything, expectations around outcomes, value, and accountability will intensify. In that context, careers and employability are a strategic asset to be invested in, not a reputational risk to be managed.

    Graduate Futures Institute members will make that strategic intent a reality. They connect students to opportunity, institutions to purpose, and regulation to lived experience. If universities are serious about success, then they must be serious about careers and employability.

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  • Steering careers services through unchartered waters

    Steering careers services through unchartered waters

    In my regular conversations with leaders of careers services it is clear that the current financial context is accelerating the need to apply pragmatic rather than idealised approaches to service delivery.

    We are now far beyond the point where “doing more with less” is sustainable.

    The conditions as they exist now are unique, what worked previously with different student cohorts, a different labour market, and a different resourcing paradigm are unlikely to be a blueprint for success moving forward.

    Changing times

    For students, when it comes to engaging in career development activities often the biggest privilege is time. Students are now working more hours in part-time roles and are increasingly time poor, barriers to extra-curricular engagement have increased as cost of living pressures have become more acute.

    For employers, the early stages of AI adoption by students are causing a deluge of applications, this is starting to impact their propensity to engage on campus. Although much of the recent media coverage is overstating the demise of the graduate labour market, we are seeing some contraction in key industries. The increasing cost of hiring and a stagnant economy is also impacting SME employers inclination to invest in graduate talent.

    In addition to this constrained labour market, the increasingly negative mood music at a national policy level regarding Graduate Visas and rapidly increasing salary thresholds are making delivering on international students’ expectations even more challenging.

    What it means for your careers service

    For some careers services, multiple restructure rounds have created skeleton services that need to ruthlessly prioritise. The challenge for careers service leaders of mitigating survivor syndrome and retaining morale amongst remaining colleagues is a challenge that should not be underestimated. This is often being compounded by the decimation of non-pay budgets, meaning no money to invest in staff training or the procurement of technology solutions which could alleviate the resourcing challenge.

    As one empathetic leader described the current context they were operating in:

    Leading in the current climate has presented me with the greatest challenge in my career to date – layering a complex mix of navigating an institutional restructure at scale, the added pressure to continue to deliver not only business as usual but enhance the embedded offer alongside some wider significant project work whilst finding the energy to plaster on a smile and remain a beacon of emotional support and leadership when that’s not how I’m truly feeling behind the smile.

    Despite widespread recognition that new approaches are required to respond to this multitude of challenges, it is not always easy to instil a culture of pragmatism. It can be challenging for colleagues who originally created services and processes to be the ones tasked with reimagining them because they have pride and personal investment in their original work, often work that in a previous context was highly successful and impactful.

    This familiarity can also lead to functional fixedness – a tendency to think within existing frameworks rather than envisioning radically different approaches. True reimagination often requires a degree of detachment, fresh perspectives, really leaning into the lived experience of students, and the willingness to question approaches that colleagues may feel compelled to defend.

    Asking different questions

    Sometimes, the real problem isn’t that we disagree, it’s that we are stuck arguing the wrong point entirely. The world may have shifted so significantly that the old questions no longer fit the new reality. In such moments, progress for careers services depends not on winning the argument, but on having the courage to stop, step back, and ask a different question.

    Traditionally, a fundamental part of our consultancy work would be to help clients understand approaches to the employability conundrum that had been applied at other institutions, what had worked and what the pitfalls were to avoid. We are now very cognisant of the fact that novel problems require novel solutions. Pragmatism has always been fundamental to our approach, but we now need to lean more into our contextual judgement and the application of systems thinking rather than focussing on longitudinal case studies from a recent past that no longer exists.

    Similarly, leaders of careers services in higher education are managing fast-moving contexts while holding together rapidly evolving teams and structures. Institutional restructuring is impacting the alignment of services and the make-up of their portfolios. Some careers services have integrated additional functions such as apprenticeships, study abroad and alumni.

    Realignment

    On the flipside, for other careers services, elements of provision have been siphoned off – the most common being employer engagement teams being merged into wider business development functions. Although there can be synergy, it is often underestimated how much intensive work is involved in facilitating partnerships with employers both within and outside of the curriculum.

    Universities should particularly seek out careers service leaders input when these strategic alignment decisions are being taken, to avoid unintended consequences that can exacerbate the challenges of an already difficult set of circumstances.

    Having the right technology and systems to drive student engagement and efficient delivery is becoming increasingly important and will only increase as AI-driven targeting and personalisation capabilities improve. Technology cannot replace careers service professionals, but it can significantly augment their delivery. In addition, access to more nuanced and easily accessible data can allow better targeting and can further drive efficiency.

    One very well-established careers service leader identified the challenge of being agile enough to integrate new technology quickly as the key drag on efficiency in the current context:

    The solution that is staring us in the face is technology, but HE is significantly behind many sectors in terms of its agility to bring on board new tech solutions. With less staff, we need joined up and intuitive systems to ensure we can demonstrate impact. Without this or with a significant delay to achieving this, it feels that when more cuts inevitably come, we could still be struggling to fully evidence the impact we are collectively having on thousands of students and with our employer partners.

    Different with less?

    Another leader I spoke with was contacted by an exasperated senior institutional leader enquiring why placement numbers had stalled in recent years, and Graduate Outcomes had dropped marginally – the reality was in fact that there were only tiny drops in the metrics, outcomes had miraculously held relatively steady despite multiple restructures, significantly reduced resource and a particularly tumultuous internal context.

    It seems that through necessity, decisions on cuts to resources often come through quickly but then institutional acceptance about what provision could and should be scaled back to fit the remaining resource is less forthcoming. As a brilliant career service leader put it:

    The ramifications of these changes won’t be apparent immediately and I think the ripples will continue until the end of this academic year at the very least.

    Although Graduate Outcomes is a yearly survey it is still very much a lag indicator; that great work being done to integrate employability in the curriculum will often take a minimum of three to five years to filter through to improved League Table metrics. It is crucial that we don’t draw back on the hard-won progression on this agenda.

    Similarly, the impact of significant resourcing cuts will take time to filter through to negatively impact your institutional Graduate Outcomes performance, but we shouldn’t be surprised when that impact emerges.

    If you have to significantly shrink the resource devoted to careers and employability provision, the outputs that can be achieved will reduce – at least in the short-term, while new approaches, ways of working and technology solutions emerge.

    Universities need to lean into their career service leaders’ expert knowledge and empower them to take a pragmatic approach to the prioritisation that will inevitably need to take place and apply the innovative new approaches that will need to be adopted.

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  • We must help the next generation get from classrooms to careers with real guidance, not guesswork

    We must help the next generation get from classrooms to careers with real guidance, not guesswork

    by Jason Joseph, The Hechinger Report
    December 2, 2025

    Too many high school graduates are unsure how their education connects to their future. Even the most driven face a maze of options, with little guidance on how classroom experiences connect to real-world careers. 

    It’s no wonder that fewer than 30 percent of high school students feel “very prepared” to make life-after-graduation decisions, according to a recent study. 

    This isn’t just an education gap; it’s an economic fault line. During this period of significant economic transition, when the labor market is demanding specialized skills and adaptability, students must be prepared for what comes next. 

    And yet they are not, in part because our job market is increasingly opaque to those without established networks. Many jobs are filled through networking and referrals. But few young people have access to such resources, and the result is a generation attempting to launch careers through guesswork instead of guidance. This lack of access is hindering not only the repopulation of America’s workforce but also American competitiveness on the world stage. 

    Related: A lot goes on in classrooms from kindergarten to high school. Keep up with our free weekly newsletter on K-12 education.  

    Consider this: Some 45 percent of employers struggle to fill entry-level roles — often because applicants lack the skills they need, a 2023 McKinsey survey found. Yet nearly half of recent college graduates end up underemployed, Higher Ed Dive reports, providing clear evidence of a disconnect between degrees earned and jobs available. 

    At the same time, many young people’s post-pandemic disengagement and companies’ growing interest in skills-based hiring and increasing automation have altered the employment landscape forever. 

    So let’s be clear — we need a top-to-bottom shift from reactive hiring to the pragmatic creation of more intentional pathways. Bipartisan voices are calling for better alignment between K-12 education and workforce needs. Attempting to improve this alignment, in turn, offers critical opportunities to invest in career navigation and employer engagement systems.  

    Some states are already demonstrating what’s possible. In South Carolina, SC STEM Signing Day honors students from every county who choose career paths in STEM, regardless of whether they’re attending a four-year college, a two-year program or starting a skilled apprenticeship.  

    This initiative reflects a broader truth: Higher education is one of many valuable pathways, but not the only one.  

    Initiatives such as SC Future Makers have facilitated tens of thousands of virtual conversations between students and professionals, helping young people understand real-world connections between classroom skills and career outcomes.  

    This model, which pairs digital scale with local relevance, offers a replicable playbook. And it’s working elsewhere. Tallo, a career development platform, powers dozens of virtual employer events and digital campaigns each year, from regional showcases to national hiring days. In partnership with AVID and SME, Tallo has helped young people secure job interviews, land internships and earn recognized credentials. 

    States like Indiana and Tennessee are also finding new ways to connect degrees to jobs. Through programs like Next Level Jobs and Tennessee Pathways, these states incentivize employer engagement in high school career navigation and align funding to skills-based training.  

    Related: What happened when a South Carolina city embraced career education for all its students 

    All these models emphasize scalable, bipartisan approaches, and they are not only much needed and possible — they’re already in motion. 

    The consequences of career misalignment extend beyond personal frustration — they ripple across the economy. Youth disconnection cost American taxpayers billions of dollars in government expenditures and in tax revenue lost.  

    Closing this gap is thus both a moral imperative and an economic strategy. Technology is ultimately playing a growing role in helping students make more informed decisions about their future. 

    Of course, real obstacles remain: resource constraints, outdated mindsets and legacy policies often slow progress. Yet successful states, communities and technological platforms are proving that it’s possible to build flexible, sustainable models when schools, employers and local leaders align around shared goals: coordinated investment, public-private alignment and bold leadership to move from promising pockets to national progress.  

    The stakes could not be higher. We need career pathways to succeed. 

    This is a generation ready to act if we give them the tools. That means better data, stronger networks and clearer paths forward.  

    Let’s replace chance with strategy and replace confusion with opportunity. 

    With smarter systems and stronger collaboration, we can help more young people build meaningful careers and meet the needs of a changing economy. 

    Jason Joseph is corporate chief of staff at Stride Inc., a leading education company that has served more than two million students nationwide. 

    Contact the opinion editor at [email protected]. 

    This story about career education was produced by The Hechinger Report, a nonprofit, independent news organization focused on inequality and innovation in education. Sign up for Hechinger’s weekly newsletter. 

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  • Why ideas of graduate success need to catch up with portfolio careers

    Why ideas of graduate success need to catch up with portfolio careers

    For many graduates in the creative industries, the question “what do you do?” has never had a simple answer.

    A graduate might be holding down part-time work in a gallery, freelancing in digital design, tutoring on the side, stage managing in the summer, and selling their own work online. It’s a patchwork, a blend, a portfolio.

    And yet when we measure their success through Graduate Outcomes, the official data collection exercise on graduate employment, they’re told to tick a single box. The reality of hybridity is flattened into the illusion of underemployment.

    This is not a trivial issue. Policymakers rely on Graduate Outcomes (and reports based on the collection, like this year’s What do graduates do? out today) to make judgements about which subjects, courses and institutions are “succeeding” in employability terms. Yet in the creative arts, where portfolio working is both the norm and, in many ways, a strength, these categories misrepresent lived reality. The result is a story told back to government, employers and students in which creative graduates appear more precarious, less stable, and less successful than they often are.

    Portfolio careers are current and they’re the future

    The creative economy has been pointing towards this future for years. In What Do Graduates Do? , the creative arts overview that Elli Whitefoot and I authored, we found repeated evidence of graduates combining multiple sources of income, employment, freelancing, self-employment, often in ways that nurtured both security and creativity. The forthcoming 2025 overview by Burtin and Halfin reinforces the same point: hybridity is a structural feature, not a marginal quirk.

    This hybridity is not inherently negative. Portfolio work can provide resilience, satisfaction and autonomy. As Sharland and Slesser argued in 2024, the future workforce needs creative thinkers who can move across boundaries. Portfolio careers develop precisely those capabilities. At the Advance HE Symposium earlier this year, I led a workshop on future-proofing creative graduates through AI, entrepreneurship and digital skills, all of which thrive in a portfolio setting.

    Policy writers and senior leaders need to wake up quickly to realise that creative graduates are early adopters of what more of the labour market is beginning to look like. Academic staff, for example, increasingly combine research grants, teaching roles, consultancy and side projects. Tech and green industries are also normalising project-based work, short-term contracts and hybrid roles. In other words, the creative industries are not an outlier; they are a preview.

    Why measurement matters

    If the data system is misaligned with reality, the consequences are serious. Universities risk being penalised in performance frameworks like TEF or in media rankings if their graduates’ outcomes are deemed “poor.” Students risk being discouraged from pursuing creative courses because outcomes data suggests they are less employable. Policymakers risk designing interventions based on a caricature rather than the real graduate experience.

    As Conroy and Firth highlight, employability education must learn from the present, and the present is messy, hybrid, and global. Yet our data systems remain stuck in a single-job paradigm.

    The wider sector context is equally pressing. Graduate vacancies have collapsed from around 180,000 in 2023 to just 55,000 this year, according to Reed. Almost seven in ten undergraduates are now working during term-time just to keep going according to the latest student academic experience survey. And international graduates face higher unemployment rates, around 11 per cent, compared with 3 per cent for UK PGT graduates. The labour market picture is not just challenging, it is distorted when portfolio working is coded as failure.

    Without intervention, this issue will persist. Not because creative graduates are difficult to track, but because our measurement tools are still based on outdated assumptions. It is therefore encouraging that HESA is taking steps to improve the Graduate Outcomes survey questionnaire through its cognitive testing exercise. I am currently working with HESA and Jisc to explore how we can better capture hybrid and portfolio careers. These efforts will help bridge the gap in understanding, but far more nuanced data is needed if we are to fully represent the complex and evolving realities of creative graduates.

    So what should change?

    Data collection needs to become more granular, capturing the combination of employment, self-employment, freelancing and further study rather than forcing graduates into a false hierarchy. Recognising hybridity would make Graduate Outcomes a more accurate reflection of real graduate lives.

    One complicating factor is that students who do not complete a creative programme, for example, those who transfer courses or graduate from non-creative disciplines but sustain a creative portfolio, are even less likely to record or recognise that work within Graduate Outcomes. Because it isn’t linked to their area of study, they rarely see it as a legitimate graduate destination, and valuable evidence of creative contribution goes uncounted.

    We also need to value more than salary. The “graduate premium” may be shrinking in monetary terms, but its non-monetary returns, civic participation, wellbeing, and resilience, are expanding. Research from Firth and Gratrick in BERA Bites identifies clear gaps in how universities support learners to develop and articulate these broader forms of employability.

    Evidence must also become richer and longer-term. The work of Prospects Luminate, AGCAS CITG and the Policy and Evidence Centre on skills mismatches shows that snapshot surveys are no longer sufficient. Graduates’ careers unfold over years, not months, and portfolio working often evolves into sustainable, fulfilling trajectories.

    Beyond the UK there are instructive examples of how others have rethought the link between learning and employability. None offers a perfect model for capturing the complexity of graduate working lives, but together they point the way. The Netherlands Validation of Prior Learning system recognises skills gained from outside formal education, Canada’s ELMLP platform connects education and earnings data to map real career pathways, and Denmarks register-based labour statistics explicitly track people holding more than one job. If the UK continues to rely on outdated, single-job measures, it risks being left behind.

    Beyond the creative industries

    This is not an argument limited to art schools or design faculties. The wider labour market is moving in the same direction. Skills-based hiring is on the rise, with employers in AI and green sectors already downplaying traditional degree requirements in favour of demonstrable competencies. Academic precarity is, in effect, a form of portfolio career. The idea of a single linear graduate role is increasingly a historical fiction.

    In this context, the creative industries offer higher education a lesson. They have been navigating portfolio realities for decades. Rather than treating this as a problem to be solved, policymakers could treat it as a model to be understood.

    The full beauty of graduate success

    When we collapse a graduate’s career into a single tick-box, we erase the full beauty of what they are building. We turn resilience into precarity, adaptability into instability, creativity into failure.

    If higher education is serious about employability, we need to update our measures to reflect reality. That means capturing hybridity, valuing breadth as well as salary, and designing policy that starts with the lived experiences of graduates rather than the convenience of categories.

    Portfolio careers are not the exception. They are the shape of things to come. And higher education, if it is to remain relevant, must learn how to see them clearly.

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  • Communicate How Your Campus Connects Education to Careers

    Communicate How Your Campus Connects Education to Careers

    Higher ed, government and workforce leaders are discussing employability skills and work-based learning more than they ever have (at least, in my lifetime). So are students. Recent research shines a light on where and how students contemplate the connection between college and careers (particularly the increasingly influential role of social media) and what they expect. Marketers can leverage these consumer insights to influence both product and positioning to develop, implement and communicate work-integrated learning experience to meet student and workforce needs.

    Students Get Career, College and Life Advice From Social Media

    Seventy percent of young adults use social media to learn about careers, and it’s the top tool young adults use for self-discovery, despite a lack of encouragement from most adults and career navigators/counselors. Students talk about workforce skills when they talk to each other online about going to college—about 20 percent of these posts are about skills needed for jobs. They believe transferable skills are valuable to keep their career options open, particularly for those who don’t know what they want to do in their future careers. Specifically, they talk about:

    • Relationship-building skills like networking, persuasive speaking and small group leadership
    • Basic math and writing skills
    • Study skills
    • Interview skills

    Forums are advice-seeking and experience-sharing platforms, and when students talk about needing workforce skills, they receive encouraging advice. Suggestions include using extra courses, academic services and resources to gain employability skills to help them find a job after graduation. Students are also encouraged to develop practical critical thinking and social skills because, in the words of those giving advice, “a degree doesn’t guarantee success.”

    When students think about preparing for a job, they prioritize internships. In an analysis of over 600,000 forum conversations about college admissions Campus Sonar conducted to inform Jeff Selingo’s book Dream School: Finding The College That’s Right for You, internships were the most common form of workforce training discussed. When students make their college decision, they consider whether a campus provides them greater access to internship opportunities. Sometimes students interpret a rural campus as one without internship opportunities (which isn’t exactly true), and students consider if the campus gives them access to a connected network to find future internships and jobs. Another consideration is the value of an institution’s reputation with employers or intern hiring managers.

    However, these conversations revealed that students don’t really know what happens in an internship or how to get one. So they use online forums to seek advice on obtaining an internship, leveraging it, securing a job after graduation and exploring alternative careers outside their major.

    This is a storytelling opportunity for campuses. Specifically, to bridge the gap between current or recent interns and prospective and first-year students. Students who completed internships don’t have the chance to tell the students coming behind them what it’s like or how it helped them. This transition point is an excellent chance to engage recent interns to share their experiences directly with students or prospects to provide motivation and guidance in the peer-to-peer form students want. Using social media—the place where young people are seeking this advice—is crucial.

    Students Need to Understand the Connection Between Curriculum, Skill Building and Careers

    When considering college, students are already thinking about what comes next. Over 10 years of social listening research examining how students talk about college admissions, 62 percent of conversations focused on the postgraduation path. But when the connections between a college’s curriculum, employability skills and careers aren’t clear, students think the burden is on them to build the skills and chart their path.

    This was particularly clear in Campus Sonar’s 2024 Rebuilding Public Trust in Higher Education social intelligence study, which found that 45 percent of peer-to-peer conversations about the value of college included cautionary advice that students may be on their own to make crucial connections between curriculum, skill building and careers.

    Many colleges struggle to communicate these connections effectively. Here are two doing an excellent job.

    • Kettering University in Flint, Mich. For 100 years, Kettering has focused on work-integrated learning with a curriculum that rotates students between the classroom and co-op work placements in 12-week intervals. Ninety-eight percent of their students are employed after graduation, and the ongoing integration of students in the workforce produces valuable student feedback, enabling curriculum shifts to keep up with ever-changing employer needs.

    Kettering is historically focused on STEM, but the university recently launched the School of Foundational Studies, traditionally known as liberal arts. The core curriculum emphasizes a connected, human-centered approach and integrates a STEM focus with early professional development and ethical decision-making, preparing students to navigate complexity with intellectual agility. We know the liberal arts prepares students for the workforce, but Kettering is shifting the narrative and dropping the misunderstood phrase to put relevance and impact like ethical decision-making and intellectual agility front and center.

    • Moravian University is another example. The medium-size, private, religiously affiliated institution created Elevate as part of its undergraduate experience. It’s a career readiness digital badging system to help students clearly see the pathways for developing and demonstrating skills in communication, critical thinking leadership and more. Elevate is part of Moravian’s distinctive and branded undergraduate student experience, which is a four-year pathway to a “successful future and a career you love.” The Elevate experience goes year by year and explains how students scaffold their experiences, learnings and badges and the support they get along the way.

    Career navigation is a prevailing concept in this space right now and is critical in empowering students to truly navigate their own careers rather than expect the university to take them from A to B. Students need to become their own career navigator and be confident upon graduation that they have the navigation skills. Integrated curricula like those I’ve highlighted here achieve that outcome.

    Not all campuses are equipped to develop a work-integrated curriculum independently, meaning the product offered to students may not yet be at the place where it can be positioned in a way that meets the current needs. An ecosystem of partners has developed over the last decade to help and is highlighted at workforce-focused higher ed events such as the Horizons Summit, SXSW EDU and ASU+GSV Summit.

    For example, Riipen connects educators, learners and employers (particularly small businesses) to integrate short-term, paid projects into coursework—including remote work opportunities. Education at Work connects students to résumé-building, paying jobs at top national employers like Intuit and Discover to build durable skills and unlock career pathways within the organization. A strong relationship with your provost or career services office will ensure the marketing team is aware of the “product features” that are evolving on your campus to connect classroom to career.

    Take Action

    • Tell as many individual stories as you can to help students see themselves in your graduates, develop a sense of belonging and trust outcomes achieved by a peer. Tell the types of stories (or empower students/alumni to tell their own) that would be offered as positive anecdotes in social media (e.g., TikTok, Reddit). Recognizing that resources are finite and stories from “someone like me” are nearly always more influential than polished marketing content, social listening bridges the gap to identify and amplify stories students and alumni already share.
    • Include program-level excellence in your brand narrative to more specifically connect curriculum and programming to careers. Support your claims with data (e.g., job placement, salaries, top employers), but don’t rely solely on statistics—always connect the data to stories.
    • Emphasize support structures and peer-to-peer connections such as experiential learning programs, career services opportunities, paid internship support, peer internship mentoring, etc., so students don’t feel like they’re on their own to navigate their career path.

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  • How CTE inspires long and fulfilling careers

    How CTE inspires long and fulfilling careers

    This post originally published on iCEV’s blog, and is republished here with permission.

    A career-centered education built on real experience

    One of the most transformative aspects of Career and Technical Education is how it connects learning to real life. When students understand that what they’re learning is preparing them for long and fulfilling careers, they engage more deeply. They build confidence, competence, and the practical skills employers seek in today’s competitive economy.

    I’ve seen that transformation firsthand, both as a teacher and someone who spent two decades outside the classroom as a financial analyst working with entrepreneurs. I began teaching Agricultural Science in 1987, but stepped away for 20 years to gain real-world experience in banking and finance. When I returned to teaching, I brought those experiences with me, and they changed the way I taught.

    Financial literacy in my Ag classes was not just another chapter in the curriculum–it became a bridge between the classroom and the real world. Students were not just completing assignments; they were developing skills that would serve them for life. And they were thriving. At Rio Rico High School in Arizona, we embed financial education directly into our Ag III and Ag IV courses. Students not only gain technical knowledge but also earn the Arizona Department of Education’s Personal Finance Diploma seal. I set a clear goal: students must complete their certifications by March of their senior year. Last year, 22 students achieved a 100% pass rate.

    Those aren’t just numbers. They’re students walking into the world with credentials, confidence, and direction. That’s the kind of outcome only CTE can deliver at scale.

    This is where curriculum systems designed around authentic, career-focused content make all the difference. With the right structure and tools, educators can consistently deliver high-impact instruction that leads to meaningful, measurable outcomes.

    CTE tools that work

    Like many teachers, I had to adapt quickly when the COVID-19 pandemic hit. I transitioned to remote instruction with document cameras, media screens, and Google Classroom. That’s when I found iCEV. I started with a 30-day free trial, and thanks to the support of their team, I was up and running fast. 

    iCEV became the adjustable wrench in my toolbox: versatile, reliable, and used every single day. It gave me structure without sacrificing flexibility. Students could access content independently, track their progress, and clearly see how their learning connected to real-world careers.

    But the most powerful lesson I have learned in CTE has nothing to do with tech or platforms. It is about trust. My advice to any educator getting started with CTE? Don’t start small. Set the bar high. Trust your students. They will rise. And when they do, you’ll see how capable they truly are.

    From classroom to career: The CTE trajectory

    CTE offers something few other educational pathways can match: a direct, skills-based progression from classroom learning to career readiness. The bridge is built through internships, industry partnerships, and work-based learning: components that do more than check a box. They shape students into adaptable, resilient professionals.

    In my program, students leave with more than knowledge. They leave with confidence, credentials, and a clear vision for their future. That’s what makes CTE different. We’re not preparing students for the next test. We’re preparing them for the next chapter of their lives.

    These opportunities give students a competitive edge. They introduce them to workplace dynamics, reinforce classroom instruction, and open doors to mentorship and advancement. They make learning feel relevant and empowering.

    As explored in the broader discussion on why the world needs CTE, the long-term impact of CTE extends far beyond individual outcomes. It supports economic mobility, fills critical workforce gaps, and ensures that learners are equipped not only for their first job, but for the evolution of work across their lifetimes.

    CTE educators as champions of opportunity

    Behind every successful student story is an educator or counselor who believed in their potential and provided the right support at the right time. As CTE educators, we’re not just instructors; we are workforce architects, building pipelines from education to employment with skill and heart.

    We guide students through certifications, licenses, career clusters, and postsecondary options. We introduce students to nontraditional career opportunities that might otherwise go unnoticed, and we ensure each learner is on a path that fits their strengths and aspirations.

    To sustain this level of mentorship and innovation, educators need access to tools that align with both classroom needs and evolving industry trends. High-quality guides provide frameworks for instruction, career planning, and student engagement, allowing us to focus on what matters most: helping every student achieve their full potential.

    Local roots, national impact

    When we talk about long and fulfilling careers, we’re also talking about the bigger picture:  stronger local economies, thriving communities, and a workforce that’s built to last.

    CTE plays a vital role at every level. It prepares students for in-demand careers that support their families, power small businesses, and fill national workforce gaps. States that invest in high-quality CTE programs consistently see the return: lower dropout rates, higher postsecondary enrollment, and greater job placement success.

    But the impact goes beyond metrics. When one student earns a certification, that success ripples outward—it lifts families, grows businesses, and builds stronger communities.

    CTE isn’t just about preparing students for jobs. It’s about giving them purpose. And when we invest in that purpose, we invest in long-term progress.

    Empowering the next generation with the right tools

    Access matters. The best ideas and strategies won’t create impact unless they are available, affordable, and actionable for the educators who need them. That’s why it’s essential for schools to explore resources that can strengthen their existing programs and help them grow.

    A free trial offers schools a way to explore these solutions without risk—experiencing firsthand how career-centered education can fit into their unique context. For those seeking deeper insights, a live demo can walk teams through the full potential of a platform built to support student success from day one.

    When programs are equipped with the right tools, they can exceed minimum standards. They can transform the educational experience into a launchpad for lifelong achievement.

    CTE is more than a pathway. It is a movement driven by student passion, educator commitment, and a collective belief in the value of hard work and practical knowledge. Every certification earned, every skill mastered, and every student empowered brings us closer to a future built on long and fulfilling careers for everyone.

    For more news on career readiness, visit eSN’s Innovative Teaching hub.

    Latest posts by eSchool Media Contributors (see all)

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  • The Ultimate Guide to Careers in Medical Research

    The Ultimate Guide to Careers in Medical Research

    Today’s medicine is deeply rooted in the advancements of methods and technology in the field of medical research. From uncovering the causes of diseases to developing new therapies and preventive strategies, medical researchers connect the curiosity of science with the compassion of medicine.

    Alvin Pham

    Pre-Medical Committee, American Physician Scientists Association

    Behind every statistic is a patient, and behind every breakthrough is a team of scientists, physicians, and participants working toward a healthier world. These diverse goals of medical research give rise to a range of specialized careers, each contributing to health innovation in unique ways. The following are some of the most impactful paths within the field.

    Physician-scientists

    Physician-scientists combine clinical care with laboratory or clinical research. They investigate disease mechanisms, develop therapies, and translate discoveries from the bench to the bedside.

    It requires an M.D./D.O. and Ph.D. (about 8 years), followed by 3-7 years of residency and fellowship training, or an M.D./D.O. (4 years) with residency and research experience.

    Physician-scientists bridge the gap between science and medicine by turning laboratory findings into real treatments. Their dual expertise enables them to identify and resolve clinical needs and lead interdisciplinary teams that directly improve patient outcomes.

    Clinical research scientists

    Clinical research scientists design and conduct studies to evaluate new treatments, diagnostics, and interventions in human subjects. They often work in hospitals, universities, or pharmaceutical companies, focusing on the safety and efficacy of medical innovations.

    To become a clinical research scientist typically requires a Ph.D. in biomedical sciences or clinical research (about 4–6 years) or an M.D./D.O. (4 years) with research experience. Postdoctoral training may add 2–4 years.

    Clinical research scientists advance evidence-based medicine by generating the data that guides clinical decisions. Their work ensures that new drugs, devices, and therapies are both safe and effective before reaching patients.

    Public health researchers

    Public health researchers investigate population-level health trends, disease prevention strategies, and policy impacts. Their work informs public health programs, pandemic response, and health equity initiatives.

    This role typically requires a Master of Public Health (M.P.H.) (about 2 years) or a Dr.P.H./Ph.D. in public health or epidemiology (about 4–6 years).

    Public health researchers shape the health of entire populations through data-driven research and public policy. Their work reduces disease burden, addresses health disparities, and guides interventions that save lives on a global scale.

    Medical anthropologists

    Medical anthropologists study how culture, society, and behavior shape health and illness. They often work in global health, public policy, or academic research, analyzing medical practices across different populations.

    This job typically requires a Ph.D. in anthropology or medical anthropology (about 4-6 years), sometimes preceded by an M.A. in anthropology (about 2 years).

    Medical anthropologists link social and cultural factors and show how those influence health behaviors and care delivery. Their insights improve communication between healthcare providers and patients, fostering culturally sensitive and effective medical practice.

    Biotechnology researchers and engineers

    Biotechnology researchers and engineers develop and test new biomedical technologies such as genetic therapies, diagnostic tools, or drug delivery systems. They work in academic, corporate, or government research labs, bridging biology and engineering.

    This role typically requires a Ph.D. in biotechnology, molecular biology, or bioengineering (about 4-6 years), although Master’s-level researchers (2 years) can enter industry positions earlier.

    Biotechnology researchers drive innovation in medicine by developing new tools and technologies that transform diagnosis and treatment. Their discoveries enable personalized medicine and accelerate the development of next-generation therapeutics.

    Medical research is not a single path or person but a network of disciplines united by a shared goal: to improve human health through discovery and innovation. Whether exploring cultural influences on health as an anthropologist or translating lab findings into clinical care as a physician-scientist, each role contributes a vital piece to the puzzle of modern medicine. Together, these careers form the foundation of scientific progress, turning questions into cures and curiosity into compassion. 

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  • How generative AI could re-shape professional services and graduate careers

    How generative AI could re-shape professional services and graduate careers

    Join HEPI and the University of Southampton for a webinar on Monday 10 November 2025 from 11am to 12pm to mark the launch of a new collection of essays, AI and the Future of Universities. Sign up now to hear our speakers explore the collection’s key themes and the urgent questions surrounding AI’s impact on higher education.

    This blog was kindly authored by Richard Brown, Associate Fellow at the University of London’s School of Advanced Study.

    Universities are on the front line of a new technological revolution. Generative AI (genAI) use (mainly large language mode-based chatbots like ChaptGPT and Claude) is almost universal among students. Plagiarism and accuracy are continuing challenges, and universities are considering how learning and assessment can respond positively to the daunting but uneven capabilities of these new technologies.

    How genAI is transforming professional services

    The world of work that students face after graduation is also being transformed. While it is unclear how much of the current slowdown in graduate recruitment can be attributed to current AI use, or uncertainty about its long-term impacts, it is likely that graduate careers will see great change as the technology develops. Surveys by McKinsey indicate that adoption of AI spread fastest between 2023/24 in media, communications, business, legal and professional services – the sectors with the highest proportions of graduates in their workforce (around 80 per cent in London and 60 per cent in the rest of the UK).

    ‘Human-centric’, a new report from the University of London looks at how AI is being adopted by professional service firms, and at what this might mean for the future shape and delivery of higher education.

    The report identifies how AI is being adopted both through grassroots initiatives and corporate action. In some firms, genAI is still the preserve of ‘secret cyborgs’ –  individual workers using chatbots under the radar. In others, task forces of younger workers have been deployed to find new uses for the tech to tackle chronic workflow problems or develop new services. Lawyers and accountants are codifying expertise into proprietary knowledge bases. These are private chatbots that minimise the risks of falsehood that still plague open systems, and offer potential to extend cheap professional-grade advice to many more people.

    Graduate careers re-thought

    What does this mean for graduate employment and skills? Many of the routine tasks frequently allocated to graduates can be automated through AI. This could be a doubled-edged sword. On the one hand, genAI may open up more varied and engaging ways for graduates to develop their skills, including the applied client-facing and problem-solving capabilities that  underpin professional practice.

    On the other hand, employers may question whether they need to employ as many graduates. Some of our interviewees talked of the potential for the ‘triangle’ structure of mass graduate recruitment being replaced by a ‘diamond-shaped’ refocus on mid-career hires. The obvious problem with this approach – of where mid-career hires will come from if there is no graduate recruitment – means that graduate recruitment is unlikely to dry up in the short term, but graduate careers may look very different as the knowledge economy is transformed.

    The agile university in an age of career turbulence

    This will have an impact on universities as well as employers. AI literacy, and the ability to use AI responsibly and authentically, are likely to become baseline expectations – suggesting that this should be core to university teaching and learning. Intriguingly, this is less about traditional computing skills and more about setting AI in context: research shows that software engineers were less in demand in early 2025 than AI ethicists and compliance specialists.

    Broader ‘soft’ skills (what a previous University of London / Demos report called GRASP skills – general, relational, analytic, social and personal) will remain in demand, particularly as critical judgement, empathy and the ability to work as a team remain human-centric specialities. Employers also said that, while deep domain knowledge was still needed to assess and interrogate AI outputs, they were also looking for employees with a broader understanding of issues such as cybersecurity, climate regulation and ESG (Environmental, Social, and Governance), who could work across diverse disciplines and perspectives to create new knowledge and applications.

    The shape of higher education may also need to change. Given the speed of advances in AI, it is likely that most propositions about which skills will be needed in the future may quickly become outdated (including this one). This will call for a more responsive and agile system, which can experiment with new course content and innovative teaching methods, while sustaining the rigour that underpins the value of their degrees and other qualifications.

    As the Lifelong Learning Entitlement is implemented, the relationship between students and universities may also need to become more long-term, rather than an intense three-year affair. Exposure to the world of work will be important too, but this needs to be open to all, not just to those with contacts and social capital.

    Longer term – beyond workplace skills?

    In the longer term, all bets are off, or at least pretty risky. Public concerns (over everything from privacy, to corporate control, to disinformation, to environmental impact) and regulatory pressures may slow the adoption of AI. Or AI may so radically transform our world that workplace skills are no longer such a central concern. Previous predictions of technology unlocking a more leisured world have not been realised, but maybe this time it will be different. If so, universities will not just be preparing students for the workplace, but also helping students to prepare for, shape and flourish in a radically transformed world.

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  • Mental health university | Warwick Careers Blog

    Mental health university | Warwick Careers Blog

    If you have experienced any of the symptoms commonly associated with mental health issues, you are certainly not alone. 1 in 4 of us may experience this during our lifetime and it can be particularly acute for students, living independently for the first time without the emotional support of family and friends. 

    What is mental health?

    The World Health Organisation describe mental health as a ‘state of well-being in which every individual realizes his or her own potential, can cope with the normal stresses of life, can work productively and fruitfully, and is able to make a contribution to her or his community.’ For many of us, daily life is a struggle and for many students there is what probably feels like incredible pressure to succeed, defined by your degree classification and ultimately the status of your career. You do not have to accept that disrupted sleep, anxiety, periods of depression and stress are the price you must reluctantly pay to survive at university. There is advice and support available to help you address these issues. 

    Well-being is becoming increasingly important 

    Employers and the world of business have recognised how important well-being is in terms of developing and maintaining the health, job satisfaction and productivity of their staff. Employers across a variety of industries, both public and private now offer ’employee assistance programmes’ that offer confidential support services. If you are concerned how a period of depression for example, may impact on future job applications you may be pleasantly surprised how understanding and sensitive an employer may be. It is your decision whether or not to tell an employer you have experienced a mental health issue

    Empathy and understanding

    Society’s reluctance to recognise or even discuss mental health is changing. There is an increasing acceptance that mental health issues should be treated with the same sympathy and understanding as a physical illness. Admitting that you have a problem that you may not be able to resolve on your own may feel extremely uncomfortable and challenging. But this should not be seen as a weakness or that you have failed in some way. All of us are susceptible to mental health issues and talking is an important first step to helping you move forward. It may be that speaking to a friend or family member initially may help to provide a different perspective and help you to understand what you are experiencing.

    Recognising the signs

    How do you know if you are experiencing mental health issues? It is an extremely complex condition and generalisations are unhelpful. But there may be an indication of an underlying issue if you are, for example, suffering from:

    • Disturbed sleep patterns
    • Anxiety to the extent that it prevents you functioning as you normally would
    • Rapid weight gain or loss
    • Feeling low, demotivated and sad for a prolonged period of time

    What should you do?

    Talk to someone. At The University of Warwick there are a variety of counselling and psychotherapy services available, including a drop-in service . Where appropriate they may make referrals where a medical diagnosis or counselling, for example may be relevant. You could speak also your GP

    How counselling could help

    Counselling can help you to adopt a different perspective, to re-frame your thinking and perhaps challenge that negative inner voice that can be so damaging. There are a variety of approaches, all of which will develop a non-judgemental relationship between counsellor and client, founded on trust and empathy.

    As difficult as it may feel to talk about or even acknowledge the feelings you are experiencing, remember that mental health issues are extremely common. They can affect any of us at any point in our lives so however challenging it feels, take that first step to seek help. You could start to feel so much better.

    Originally written by Ray Ryan, published by Student Opportunity in October 2025

     

     

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