With the major challenges facing UK higher education at present, it is perhaps hardly surprising that many in the sector are concentrating on the short term. Survival rather than strategy is the order of the day. Higher education institutions (HEIs), though, are fundamentally long-term operations which educate students and undertake research intended to benefit society for many years to come.
Indeed, they embody what has been labelled ‘cathedral thinking’, that is, a long-term activity which is ultimately for the good of future generations. There is a real risk, though, that the short-termism endemic in institutions and wider society will undermine this core attribute of HEIs.
Here and now
The UK higher education sector is, arguably, facing some of the biggest challenges it has for generations. Coping with the consequences of the Covid-19 pandemic in 2020 and the worldwide recession following the 2007-08 financial crisis was hugely difficult, but they feel, in hindsight, somehow to be less problematic than where we are now.
Everyone is focused on survival, on getting through the next month, the next term, the next academic year. Certainly there is much lobbying going on from Universities UK, Vice-Chancellors and sector groupings to seek to persuade the government to do the right things for the sector in the forthcoming 2025 spending review. But, as the THE reported in garnering sector views on the year ahead, there is a great deal of uncertainty. Nick Hillman, quoted in the article, notes that the nature of politics, which HEIs are currently grappling with, is ‘a dirty, mucky, short-term, quick-fix sort of business.’
While Universities UK’s Vivienne Stern believes that many HEIs have already made or begun to make the difficult changes required to cope with the challenges ahead, the longer-term investments in infrastructure and facilities which are required to sustain and develop a world-class higher education offer remain somewhere in the future.
At times of great challenge, it is difficult to look beyond the immediate problems, the in-your-face issues which just have to be addressed, or there might be no future. Higher Education institutions should be well-placed to take longer-term views of everything and not be distracted by temporary turbulence. Many have been around for centuries in one form or another and have found ways to survive even when times were really, really tough. And yet it does feel that in common with just about every other organisation, HEIs are focused very much on the short term.
Planning the long game
However, so much in an HEI has to be viewed as long-term. Decisions around the development of the estate, research priorities, student recruitment and fundraising all require plans and commitment to sustained investment over the years.
Whilst strategic planning is often the subject of cynicism or even mockery in HEIs and strategies are easily critiqued as being very similar, they serve a really important purpose in drawing the institutional community’s attention to the need to consider the components of the long-term success of the enterprise. Strategic plans also provide a framework for decision-making and a set of markers to ensure that the long term is not forgotten in all of the current noise and turbulence. This feels more important now, given societal trends of focusing only on the immediate issues and the current challenges facing the sector.
Cathedral thinking
HEIs have all the ingredients to ensure they balance short-term needs and longer-term priorities. The nature of education and research dictates a different perspective. Private sector companies frequently beat themselves up about this kind of thing and try to find ways to move away from a model which demands a relentless focus on short term profitability at the expense of long-term success.
The idea of cathedral thinking, of delivering for future generations rather than just the current shareholders, has gained some purchase recently as companies have sought to develop a sense of purpose beyond just profit and be clearer with their investors what the long-term plan is. They have also sought to clarify longer-term goals and measure progress towards them whilst developing a culture which is focused on the long term. Universities and colleges are here already.
The worry is, though that they are being pushed in the other direction, towards the short term rather than the more distant future. Indeed, governing bodies are often dissatisfied with the kind of key performance indicators that institutions generate, which are inherently longer-term. Most of them change on an annual basis at best, and some of them, such as the Research Excellent Framework or Teaching Excellence Framework outcomes, are only reported over a much longer timescale.
As an aside, one of the important examples of taking a long-term view is in the appointment of staff. Careful and considered appointments are fundamentally long-term decisions. Many years ago when I worked at the University of Warwick, the ethos in appointing new administrators was very much about the long term. This was articulated, quaintly as it now seems, as ‘do they have a registrar’s baton in their knapsack?’ but the long-term view was clear in relation to the potential of appointees.
Universities and colleges should be really good at this. Not only is the fundamental service offered a long-term one, but everyone spends ages every few years developing strategic plans, which are just that, plans setting out the strategic, long-term ambitions for the university. These are usually the product of substantial dialogue across the institution and with governing bodies and external stakeholders.
Planning and punching
As Mike Tyson famously said when asked whether he was worried about the plan Evander Holyfield was said to have for their forthcoming fight: ‘Everyone has a plan until they get punched in the mouth.’ It’s not a hugely original comment, even in boxing, and echoes the old military adage that ‘no plan survives first contact with the enemy.’ Finding a way both to respond to the immediate shock or issue and to consider the actions which will serve best for long term success is challenging. But it is essential if everything is not to be about just dealing with what is in your face (literally or metaphorically) right now and that your plans can be flexed to cope with the new reality.
HEIs have to take a long-term view, but that is difficult when governments struggle to see beyond the next stage in the current election cycle. This is the dirty and mucky nature of politics described by Hillman. To ensure long-term certainty, universities and colleges ultimately have to take more into their own hands. This means a more vigorous defence of institutional autonomy while at the same time engaging with government priorities. It also means finding new ways to collaborate and to push back against the tide of excessive and burdensome regulation. Above all, though, it means taking the long-term view – cathedralic higher education.