Tag: choice

  • Mobility Isn’t a Choice: How Higher Education Can Better Serve Military Learners

    Mobility Isn’t a Choice: How Higher Education Can Better Serve Military Learners

    This post is excerpted from a forthcoming book on learner mobility to be published in July 2025 by the American Association of Collegiate Registrars and Admissions Officers.


    Every few years, they pack up their lives, move across states—or oceans—and start over. New schools, new systems, new expectations.

    For military learners, this isn’t a study abroad adventure or a career move; it’s a way of life. Yet while their reality is defined by mobility, too many of our systems in higher education still assume stability.

    Military learners make up about five percent of the undergraduate population—roughly 820,000 students nationwide. But they aren’t a monolith. They’re active-duty service members juggling college coursework with operational demands like exercises, surprise inspections, and even deployments. They’re veterans navigating civilian life, often in isolation, and often while supporting a family. They’re National Guard and reserve members wearing multiple hats that opposing forces demand they change on command. And they’re spouses and dependents navigating new colleges, mid-degree or mid-semester, again and again, with each relocation.

    Their stories are different, but the friction points are the same: staying on track academically while managing a life defined by mobility.

    Unlike traditional students, military learners don’t choose when or where they go—on orders, deployments, or other permanent or temporary service-related relocations. And each move can derail progress. Credits don’t transfer, residency rules reset, tuition costs spike, and financial aid doesn’t always follow the same logic. These students bring resilience, discipline, and lived experience into our classrooms, but higher education hasn’t fully adjusted to meet them where they are.

    The transfer tangle and financial aid maze

    One of the biggest hurdles is transfer credit. While articulation agreements—formal arrangements for transferring credits between institutions—do exist, they often don’t reflect the realities of military learners, especially when it comes to military training or nontraditional learning experiences. Some accumulate credits from multiple institutions, only to be told their new school won’t accept them.

    The result? Lost time, lost money, and unnecessary frustration.

    Add to that the patchwork of residency rules. Even when learners are stationed in a state under military orders, they may not qualify for in-state tuition. While states like Virginia and Florida have implemented inclusive policies, others continue to lag, turning mobility into a penalty as well as a reality.

    Financial aid adds another layer of complexity. Programs like tuition assistance and the GI Bill are essential, but they often fall short. Tuition assistance differs by branch and may not cover full tuition at private or out-of-state schools. The Post-9/11 GI Bill is a powerful benefit, but its eligibility rules and transfer limitations don’t always align with the unpredictable, stop-and-go nature of military life.

    What states and institutions are doing right

    There are promising models to build on. In Ohio, Military Transfer Assurance Guides standardize how public institutions accept military training as credit. Texas and New York offer additional tuition support for veterans, while Florida helps cover housing and textbook costs when GI Bill payments lapse between terms.

    At the institutional level, schools like Grand Valley State University, Syracuse University, and the City University of New York (CUNY) are raising the bar. Their “Veteran Promise” programs guarantee admission, recognize military training, and offer wraparound support tailored to military-connected students.

    That’s not charity—that’s what equity looks like. When institutions commit, military learners succeed.

    The power and promise of credit for prior learning

    Credit for prior learning (CPL) may be one of the most powerful—and underused—tools to support military learners, who bring extensive work and life experience to their postsecondary studies that can be translated into credit.

    CPL recognizes that learning happens outside the classroom: through military training, job experience, CLEP exams, or portfolio assessments. When applied effectively, it can shorten the path to graduation, reduce student debt, and boost confidence for learners who’ve already mastered real-world skills.

    Tools like ACE’s Military Guide help institutions apply CPL consistently and responsibly. But here’s the problem: CPL isn’t consistently communicated, awarded, or valued. In some cases, it’s limited to elective credits rather than core degree requirements, undermining its purpose.

    CPL isn’t just about transfer and awarding credit; it’s also about unlocking opportunity. Validated learning can, and should, play a role in admissions, satisfying prerequisites, waiving introductory or duplicative coursework, and advising military learners on the path that is best for them. When institutions fully embrace the broader utility of CPL, they open more doors for military learners to engage meaningfully with higher education from the very start of their journeys.

    To change that, institutions need more than buy-in—they need system-wide strategies. CPL should be central to transfer reform conversations, especially when supporting learners who are older, more experienced, and balancing school with work or caregiving.

    The role of advising and ecosystem support

    Too often, military learners don’t get the tailored advice they need. On-base education centers can be vital entry points, but they need stronger bridges to campus advising teams who understand military culture, CPL, and transfer systems. Institutions sometimes resist broader CPL use over concerns about revenue loss or academic rigor, while students are left unaware of opportunities due to poor communication or advising gaps. Aligning on-base education centers with well-trained campus advisors is one step forward; improving internal communication across departments is another.

    Student Veterans of America’s Success Hub, which includes the SVA Advising Center, supports all service members, veterans, and their families in making informed decisions about higher education opportunities and meaningful careers through the use of AI, success coaches, and expertise where the military, veterans, and higher education intersect.

    Organizations like NACADA are doing the work to improve professional development in this area, but we need deeper, sustained collaboration. Cross-sector partnerships between colleges, employers, and the U.S. Department of Defense are where real impact happens.

    Programs like Syracuse’s Onward to Opportunity and ACE’s Reimagining Transfer for Student Success illustrate what’s possible when higher education and workforce systems align.

    The BLUF, or Bottom Line Up Front

    Military learners aren’t asking for special treatment. They ask for systems to make sense for the lives they actually lead. With the right policy changes, institutional commitments, and collaborative frameworks, we can turn mobility from a barrier into a bridge.

    But we also need better data, better pathways, and a better understanding of what success looks like for these students—not just access, but degree completion and career readiness. Military learners aren’t an exception. They are the future of an inclusive, prepared, and resilient workforce.

    It’s time higher education met these students where they are because they’re already leading the way.


    If you have any questions or comments about this blog post, please contact us.

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  • Choice, culture and commitment in learning, part two

    Choice, culture and commitment in learning, part two

    As I explored in part 1, the implications of Michael Godsey’s article for higher education are profound, particularly in the way it highlights disparities in student motivation, engagement and academic culture between different types of institutions.

    His observations about the buy-in effect at private K-12 schools—where students and their families actively choose and invest in the educational experience—find a parallel in higher education, where the most selective colleges tend to foster stronger academic engagement, often by self-selecting for motivation as much as talent.

    Selective Colleges and the Culture of Academic Commitment

    Just as Godsey observes that students at private schools like his daughter’s exhibit greater enthusiasm and self-discipline, students at elite colleges and universities often display a higher level of academic investment. This is not necessarily because they are inherently more talented but because they have been filtered through a selection process that prioritizes motivation, work ethic and demonstrated academic dedication.

    • Students at these institutions expect rigorous coursework and embrace the challenge rather than resisting it.
    • Faculty are less preoccupied with maintaining order and more focused on deep intellectual engagement because the students themselves uphold a culture of academic seriousness.
    • The peer effect reinforces engagement—when all students around you are driven, it’s harder to disengage without standing out.

    This dynamic is similar to tracking in K-12 schools, where students deemed more academically capable are placed in advanced or honors programs, shielding them from the distractions of less engaged peers. The difference is that in higher education, this sorting happens through admissions rather than within schools.

    The Motivation Gap Across Different Types of Colleges

    At broad-access institutions, such as regional public universities or community colleges, faculty often encounter a wide spectrum of student engagement—some highly dedicated, others struggling with external obligations and some with little intrinsic motivation for academic work. This presents a challenge similar to what Godsey describes in public high schools:

    • Many students don’t see themselves as having bought in to the academic experience. They may be there out of necessity (to qualify for a better job or a chance to participate in athletics) rather than a deep commitment to intellectual growth.
    • External distractions—jobs, family responsibilities, financial pressures—compete with academic priorities, making it harder to sustain focus and engagement.
    • A culture of disengagement can take hold, just as in the public school classrooms Godsey describes, making it difficult for even motivated students to thrive.

    Should Higher Education Track Students More Explicitly?

    One implicit takeaway from Godsey’s argument is that students benefit when they are surrounded by peers who share their academic enthusiasm. This raises a controversial but important question for higher education: Should colleges do more to track students into different learning environments based on motivation and engagement, rather than simply ability?

    In some ways, this already happens:

    • Honors programs at public universities function as internal selective institutions, grouping together highly motivated students and giving them smaller, discussion-driven courses with top faculty.
    • Gated entry into high-demand majors is widespread, often driven to enhance a particular college’s rankings.
    • Specialized cohorts and living-learning communities create subgroups of engaged students who reinforce each other’s academic commitment.
    • Highly structured programs (such as those in STEM and pre-professional tracks) implicitly filter for motivation by their demanding course sequences.

    Yet, tracking within higher education is far less explicit than in K-12 schools. At many institutions, faculty find themselves teaching classes with highly diverse levels of motivation, which can lead to tensions:

    • Should professors lower expectations to accommodate less prepared or less motivated students?
    • Should they hold firm on rigor and risk alienating or failing a significant portion of their class?
    • How can institutions better cultivate a culture of academic commitment, particularly in settings where students do not automatically arrive with strong buy-in?

    Bridging the Motivation Gap in Higher Education

    Rather than creating rigid tracking systems that could exacerbate educational inequalities, colleges need to find ways to embed buy-in within all types of institutions. Possible strategies include:

    • Creating more cohort-based learning models: Small, high-impact learning communities, similar to honors programs but available to all students, can cultivate shared academic identity and accountability.
    • Rethinking advising and orientation: Encouraging intentional major selection and career goal setting early on can help students see education as a personal investment rather than an obligation.
    • Using pedagogical strategies that reinforce engagement: Active learning, project-based work and immersive real-world applications can encourage students to see their studies as meaningful.
    • Reinforcing faculty-student relationships: At elite institutions, students benefit from close faculty mentorship; replicating this at other colleges through structured faculty-student interactions could increase motivation and accountability.

    The Best Schools Don’t Just Teach—They Create a Culture of Learning

    At first glance, the purpose of education seems straightforward: Schools exist to teach students knowledge and skills. But the most effective institutions do far more than simply deliver content. The best schools create an intellectual culture—a shared commitment to curiosity, critical thinking and lifelong learning.

    This distinction is especially relevant in higher education, where student engagement, institutional culture and faculty mentorship shape not just what students learn, but how they learn and apply knowledge beyond the classroom.

    The Difference Between Teaching and Cultivating a Learning Culture

    This distinction is critical. If universities merely teach, students may approach their studies passively, checking off degree requirements with minimal engagement. But when institutions create a vibrant learning culture, students take ownership of their education. They become active participants in discussions, independent researchers and engaged citizens who seek knowledge not just for grades, but for its intrinsic value.

    How a Learning Culture Manifests in Higher Education

    A learning culture is shaped by many factors, including institutional values, faculty engagement, student expectations and extracurricular opportunities. The best colleges and universities foster this culture in several ways:

    1. High-impact educational practices: Research has shown that certain experiences—such as undergraduate research, study abroad, service learning and collaborative projects—dramatically enhance student learning. Institutions that embed these practices into coursework ensure that students don’t just passively absorb information but engage with real-world applications of knowledge. For example:
      1. Portland State University incorporates service learning into its capstone courses, requiring students to work on community-based projects.
      2. CUNY’s Macaulay Honors College integrates research experiences into its curriculum, ensuring students engage in inquiry-driven learning from their first year.
    2. Faculty as mentors, not just lecturers: At institutions with strong learning cultures, faculty members do more than deliver lectures—they mentor students, involve them in research and challenge them to think critically. Close faculty-student relationships create opportunities for intellectual exchange outside the classroom. Some universities institutionalize this by:
      1. Encouraging faculty-student lunches or informal discussion groups (e.g., the University of Michigan’s M-PACT mentoring program).
      2. Embedding research experiences in first-year courses (e.g., the University of Texas at Austin’s Freshman Research Initiative).
    3. Intellectual curiosity beyond the classroom: The best colleges cultivate a campuswide intellectual atmosphere. This happens through:
      1. Public lectures, symposia and visiting scholar programs that expose students to ideas beyond their coursework.
      2. Student-driven initiatives like debate societies, interdisciplinary discussion groups and maker spaces.
      3. Engagement with the arts and humanities, ensuring that even students in technical fields experience creative and philosophical inquiry.
    4. Challenging, not just accommodating, students. Many institutions focus heavily on student retention and satisfaction, sometimes at the cost of intellectual rigor. A true culture of learning, however, challenges students. The best universities set high academic expectations while providing the support needed to meet them. Examples include:
      1. Honors programs and cohort-based learning communities that create rigorous academic environments within broader universities.
      2. Writing-intensive courses across all disciplines, reinforcing analytical skills that extend beyond students’ majors.
      3. Project-based and interdisciplinary coursework that requires synthesis of ideas rather than rote memorization.

    Implications for Colleges and Universities

    If higher education institutions want to cultivate a true learning culture, it must move beyond simply delivering content and reimagine how it engages students. Some key implications include:

    • Rethinking how we measure success: Universities often emphasize graduation rates, job placement and standardized learning outcomes. While these metrics are important, they do not necessarily reflect a thriving intellectual culture. Institutions should also assess engagement: Are students participating in meaningful discussions? Are they involved in research? Are they developing the habits of lifelong learners?
    • Ensuring high-impact practices are accessible to all students: Many transformative experiences—such as study abroad and research opportunities—are disproportionately available to students at elite institutions. Public universities and community colleges must find ways to embed these experiences into the curriculum, making them accessible to part-time, commuter and first-generation students.
    • Prioritizing faculty-student interaction: Universities must incentivize mentorship by valuing faculty engagement with students in promotion and tenure decisions. Large lecture-based institutions should integrate more small-group learning experiences to facilitate faculty-student connections.
    • Encouraging intellectual risk-taking: A culture of learning is not about teaching students to parrot back information but about encouraging them to take intellectual risks. This means fostering open debate, embracing interdisciplinary inquiry and encouraging creative problem-solving.
    • Creating a campus climate that values inquiry: Universities must ask themselves: Do students feel that intellectual curiosity is encouraged? Are there informal spaces for discussion and debate? Are students challenged to think critically about complex issues rather than being shielded from uncomfortable ideas?

    The University as a Catalyst for Lifelong Learning

    A true learning culture does not end at graduation. The best colleges and universities equip students with the intellectual tools to continue learning throughout their lives. This means fostering habits of critical inquiry, a passion for ideas and the ability to adapt to new knowledge.

    The best schools, like the most impactful professors, don’t just teach; they inspire curiosity, cultivate resilience and shape the way students engage with the world. If higher education is to fulfill its democratic and intellectual promise, it must embrace this mission—not just to produce degree holders, but to create lifelong learners.

    Steven Mintz is professor of history at the University of Texas at Austin and the author, most recently, of The Learning-Centered University: Making College a More Developmental, Experiential and Equitable Experience.

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  • SMART Technologies Launches AI Assist in Lumio to Save Teachers Time

    SMART Technologies Launches AI Assist in Lumio to Save Teachers Time

    Lumio by SMART Technologies, a cloud-based learning platform that enhances engagement on student devices, recently announced a new feature for its Spark plan. This new offering integrates AI Assist, an advanced tool designed to save teachers time and elevate student engagement through AI-generated quiz-based activities and assessments.

    Designing effective quizzes takes time—especially when crafting well-balanced multiple-choice questions with plausible wrong answers to encourage critical thinking. AI Assist streamlines this process, generating high-quality quiz questions at defined levels in seconds so teachers can focus on engaging their students rather than spending time on quiz creation.

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    Want to share a great resource? Let us know at submissions@eschoolmedia.com.

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  • To Improve Peer Review, Give Reviewers More Choice (opinion)

    To Improve Peer Review, Give Reviewers More Choice (opinion)

    “Greetings! You’ve been added to our journal’s editorial system because we believe you would serve as an excellent reviewer of [Unexciting Title] manuscript …”

    You probably get these, too. It feels like such emails are propagating. The peer-review system may still be the best we have for academic quality assurance, but it is vulnerable to human overload, preferences and even mood. A result can be low-effort, late or unconstructive reviews, but first the editors must be lucky enough to find someone willing to do a review at all. There should be a better way. Here’s an idea of how to rethink the reviewer allocation process.

    The Pressure on Peer Review

    As the number of academic papers continues to grow, so do refereeing tasks. Scientists struggle to keep up with increasing demands to publish their own work while also accepting the thankless task of reviewing others’ work. In the wake, low-effort, AI-generated and even plagiarized reviewer reports find fertile ground, feeding a vicious circle that slowly undermines the process. Peer review—the bedrock of scientific quality control—is under pressure.

    Editors have been experimenting with ways to rethink the peer-reviewing process. Ideas include paying reviewers, distributing review tasks among multiple reviewers (on project proposals), transparently posting reviews (already an option for some Nature journals) or tracking and giving virtual credits for reviews (as with Publon). However, in one aspect, journals have apparently not experimented a lot: how to assign submitted papers to qualified reviewers.

    The standard approach for reviewer selection is to match signed-up referees with submitted papers using a keyword search, the paper’s reference list or the editors’ knowledge of the field and community. Reviewers are invited to review only one paper at a time—but often en masse to secure enough reviews—and if they decline, someone else may be invited. It’s an unproductive process.

    Choice in Work Task Allocation Can Improve Performance

    Inspired by our ongoing research on giving workers more choice in work task allocation in a manufacturing setting, it struck me that academic referees have limited choices when asked to review a paper for a journal. It’s basically a “yes, I’ll take it” or “no, I won’t.” They are only given the choice of accepting or rejecting one paper from a journal at a time. That seems to be the modus operandi across all disciplines I have encountered.

    In our study in a factory context, productivity increased when workers could choose among several job tasks. The manufacturer we worked with had implemented a smartwatch-based work task allocation system: Workers wore smartwatches showing open work tasks that they could accept or reject. In a field experiment, we provided some workers the opportunity to select from a menu of open tasks instead of only one. Our results showed that giving choice improved work performance.

    A New Approach: Reviewers’ Choice

    Similar to the manufacturing setting, academic reviewers might also do better in a system that empowers them with options. One way to improve peer review may be as simple as presenting potential referees with a few submitted papers’ titles and abstracts to choose from for review.

    The benefits of choice in reviewer allocation are realistic: Referees may be more likely to accept a review when asked to select one among several, and their resulting review reports should be more timely and developmental when they are genuinely curious about the topic. For example, reviewers could choose one among a limited set of titles and abstracts that fit their area of domain or methodological expertise.

    Taking it further, publishers could consider pooling submissions from several journals in a cross-journal submission and peer-review platform. This could help make the review process focus on the research, not where it’s submitted—aligned with the San Francisco Declaration on Research Assessment. I note that double-blind reviews rather than single-blind may be preferable in such a platform to reduce biases based on affiliations and names.

    What Can Go Wrong

    In light of the increased pressure on the publishing process, rethinking the peer-review process is important in its own right. However, shifting to an alternative system based on choice introduces a few new challenges. First, there is the risk of authors exposing ideas to a broader set of reviewers, who may be more interested in getting ideas for their next project than engaging in a constructive reviewing process.

    Relatedly, if the platform is cross-journal, authors may be hesitant to expose their work to many reviewers in case of rejections. Second, authors may be tempted to use clickbait titles and abstracts—although this may backfire on the authors when reviewers don’t find what they expected in the papers. Third, marginalized or new topics may find no interested reviewers. As in the classic review process, such papers can still be handled by editors in parallel. While there are obstacles that should be considered, testing a solution should be low in risk.

    Call to Action

    Publishers already have multi-journal submission platforms, making it easier for authors to submit papers to a range of journals or transfer manuscripts between them. Granting more choices to reviewers as well should be technically easy to implement. The simplest way would be to use the current platforms to assign reviewers a low number of papers and ask them to choose one. A downside could be extended turnaround times, so pooling papers across a subset of journals could be beneficial.

    For success, the reviewers should be vetted and accept a code of conduct. The journal editors must accept that their journals will be reviewed at the same level and with the same scrutiny as other journals in the pool. Perhaps there could be tit-for-tat guidelines, like completing two constructive reviews or more for each paper an author team submits for review. Such rules could work when there is an economy of scale in journals, reviewers and papers. Editors, who will try it first?

    Torbjørn Netland is a professor and chair of production and operations management in the Department of Management, Technology, and Economics at ETH Zurich.

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  • The difference between commuting by choice versus necessity

    The difference between commuting by choice versus necessity

    Plenty has been written in the last few years that discusses the way the pandemic and the cost-of-living and housing crisis have driven the rise in commuter students across the sector.

    And as the commuter student series has demonstrated, universities and student unions can take steps to better meet the needs of this community.

    We know they are less engaged, more financially constrained, exhausted, and more likely to have lower degree outcomes compared to campus students.

    And yet despite knowing all of this, it sometimes feels like we are circling the drain when it comes to implementing better policies for commuter students.

    And part of the issue is that we are still framing students’ decision to commute as a choice rather than a necessity when it comes to decision making.

    While some may argue this is semantics and that the two words are interchangeable, the difference in experience between choice commuters and necessity commuters is something to interrogate.

    Spot the difference

    Last year, I read the Blackbullion Student Money & Wellbeing 2024 report and for students who identified themselves as commuters they were asked, “Is this by choice or a necessity?”

    319 students identified by choice and 234 by necessity.

    While the difference in word choice might seem minor, the data presented throughout the report revealed their experiences were in fact quite different.

    For example, non-commuter students need about £577 a month more than what they currently have compared to £671 for commuters by choice and £782 for commuters due to necessity.

    Recognising these financial differences as well as others could help universities provide more targeted support.

    Things like commuter friendly timetables, better event planning and reducing hidden course costs benefit all students, but it could also potentially provide a noticeable financial reprieve for those who commute due to necessity.

    To better support different student groups the sector needs a deeper understanding of the nuances within their student population and the impact on attendance, engagement, and belonging in order to design effective interventions.

    Our commuters

    At Royal Holloway, 40 per cent of our students are commuters.

    And this year the students’ union is running a policy inquiry to examine their academic experience, seeking feedback from current commuter students through online surveys and qualitative activities like a paid in-person focus group and a journaling activity.

    We followed Blackbullion’s lead and asked students whether they commuted by choice or necessity in our term one online survey which received 654 responses.

    58 per cent of respondents identified as necessity commuters, 39 per cent were choice commuters and three per cent preferred not to say.

    The patterns across year groups revealed undergraduates in earlier year groups were more likely to commute by choice while late-year undergraduate and postgraduate students commuted due to necessity.

    When asked to explain in more detail why they commuted, the top reasons given were often financially motivated around expensive accommodation, the cost-of-living crisis, not wanting to take out a maintenance loan, and the fact they could not justify the expense of living out when they had close transport links to the university.

    Sticky campus

    We also wanted to better understand commuter travel patterns.

    Looking at the data we learned that 72 per cent of overall commuters come to campus only on the days they have teaching, 17 per cent come to campus more days than they have scheduled teaching and 11 per cent come less days than they have teaching.

    Within the 17 per cent who come to campus more days, 63 per cent of those students are commuters by necessity compared to 33 per cent of commuters by choice.

    Despite extending their time on campus, 60 per cent of necessity commuters reported that their commute negatively impacts their ability to socialise with other students compared to about 41 per cent of commuters by choice who felt this way.

    In terms of forming friendships, commuters by choice felt more positively with 67 per cent feeling they have had good opportunities to form friendships and foster a sense of belonging within the student community versus 55 per cent of commuters by necessity.

    These differences extend into their academic socialisation, and 55 per cent of choice commuters agreed to an extent they felt part of an academic community compared to 48 per cent of necessity commuters.

    Our survey highlighted that managing their studies was a major barrier which impacted daytime socialisation for commuter students. 85 per cent of choice commuters stated they found their workload manageable versus 72 per cent of necessity commuters.

    A high proportion of respondents indicated they manage their workload, but they compensate by studying during their commutes or teaching breaks, limiting their time to socialise.

    Taking all of this into account it is no surprise that necessity commuters were more likely to report their commute affects their physical or mental well-being at 37 per cent compared to 17 per cent of choice commuters.

    Where do we go from here?

    When it comes to commuting by choice or by necessity, necessity commuters face greater financial, academic and social challenges.

    Once universities and students’ unions reframe their thinking around commuting as a necessity rather than a choice, they can create more targeted support to support this community.

    Things that might alleviate the pressures commuters face include commuter-friendly timetables, hybrid teaching options, travel bursaries or affordable overnight accommodation options to reduce exam stress or attendance at late-night events.

    We also need to reach out and ask what types of commuter-friendly events and initiatives they would like and what would work for them to build better social inclusion on their terms.

    Right now, commuter students feel left behind and invisible when they’re on campus. But we can change this narrative if we rethink our perception of this community and create more targeted policies to support them across their student journey by first understanding the nuance.

     

    This blog is part of our series on commuter students. Click here to see the other articles in the series.

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  • Study Reveals Key Factors Driving Student College Choice in 2025

    Study Reveals Key Factors Driving Student College Choice in 2025

    A comprehensive new study by education research firm EAB has identified the most influential factors shaping how students choose colleges, with academic program variety, campus safety, and student organizations emerging as the top three drivers of student attraction.

    The research, analyzing data from U.S. four-year colleges, found that schools offering a wider range of majors see significantly higher student interest, with each additional program contributing to increased application and enrollment rates. Campus safety measures and the number of available student organizations were also found to be major factors in students’ decision-making process.

    “What’s particularly interesting is how these factors play out differently across institution types,” said Dr. Ryan Gardner-Cook, the project director. “For example, smaller schools gain more from incremental improvements in campus amenities and academic offerings compared to larger institutions.”

    The study also revealed that affordability remains a critical factor, especially for first-generation and low-income students. Schools with lower net prices and stronger financial aid packages showed notably higher attraction rates among these demographics.

    Environmental factors like climate and location also play a significant role. Schools in temperate climates and growing urban areas generally showed stronger appeal to prospective students. State-level political environments were found to increasingly influence student choice as well.

    The research identified nine distinct “institutional personas” ranging from “Accessible Education Anchors” to “Rigorous Academic Giants,” each with unique characteristics and challenges in attracting students. This classification system aims to help institutions better understand their competitive position and develop more effective recruitment strategies.

    For institutions looking to improve their student attraction, the study recommends focusing on controllable factors like admissions processes, student life offerings, and academic programs while finding ways to mitigate challenges related to location or cost.

    The findings come at a crucial time as higher education institutions face evolving student preferences and increasing competition for enrollment.

     

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  • MackinVIA Earns Prestigious Platinum Modern Library AwardFrom LibraryWorks For Its 10th Consecutive Yea

    MackinVIA Earns Prestigious Platinum Modern Library AwardFrom LibraryWorks For Its 10th Consecutive Yea

    Burnsville, MN – January 16, 2025 – Mackin, a leader in providing print and digital
    educational resources for PK-12, is proud to announce that its free digital content management platform, MackinVIA, has earned the Platinum Award in LibraryWorks’ 10th annual Modern Library Awards (MLAs). This prestigious accolade marks MackinVIA’s 10th consecutive win, solidifying its position as a top choice for digital content management in schools worldwide.

    The MLAs, which celebrate the best products and services in the library industry, are awarded based on an unbiased voting process involving over 80,000 librarians from public, K-12, academic, and special libraries. Judges evaluated submissions on a range of criteria, including functionality, value, and customer service. MackinVIA received an outstanding score of 9.25, a testament to its continued excellence and innovation.

    “We’re honored to receive the Platinum Award for the 10th year in a row,” said Troy Mikell, Director of Marketing and Communications at Mackin. “Since launching MackinVIA over a decade ago, we’ve continually focused on creating a powerful, user-friendly platform for educators and students. Our relentless drive for improvement and exceptional customer service has fueled MackinVIA’s success, and it’s thrilling to see that effort recognized once again.”

    MackinVIA is accessible by more than 9 million students worldwide, providing access to over 4 million eBooks, audiobooks, read-alongs, databases, and video resources. Its digital platform offers a dynamic and comprehensive solution for PK-12 schools looking to streamline content management and improve student engagement.

    Jenny Newman, Publisher and MLA Program Manager, noted, “MackinVIA’s consistent excellence in functionality and service is what has kept them at the forefront of the industry for over 40 years. Their innovative approach continues to break barriers and set new standards.”

    About Mackin
    For over 40 years, Mackin has provided PK-12 grade libraries and classrooms with access to nearly 4 million printed and digital titles. The 24-time, multi-award-winning, digital content management system, MackinVIA, along with divisions Mackin Classroom, MackinMaker, Mackin Learning, and the brand-new, whole school resource management system, MackinVision, help to create a truly unique and robust educational resource company that schools and educators have relied on, year after year. For more information, visit www.mackin.com or call 800-245-9540.

    About LibraryWorks
    LibraryWorks helps library administrators make informed decisions regarding technology, automation, collection management, staffing, and other key areas that support efficient library operations. Their resources empower libraries to implement best practices, monitor trends, evaluate products and services, and more.

    About the Modern Library Awards (MLAs)
    The MLAs recognize outstanding products and services that enhance library operations and improve the user experience. Entries are judged by library professionals based on their relevance, functionality, and impact on the library sector.

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