Tag: communities

  • Misinformation is flooding school communities. Here are 3 strategies to combat it.

    Misinformation is flooding school communities. Here are 3 strategies to combat it.

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    NEW ORLEANS — From misinterpreted data to claims that schools are equipped with litter boxes to accommodate students who identify as cats, there’s no shortage of false information for district administrators to contend with. And navigating when and how to respond can be a minefield unto itself.

    Misinformation damages relationships all around, Barbara Hunter, executive director of the National School Public Relations Association, told a packed session Wednesday at the National Conference on Education hosted by AASA, The School Superintendents Association. That erosion of trust can impact communication between parents and teachers, students and teachers, or parents and administrators, she said.

    “And, of course, it increases workloads because a lot of our time now is spent running down false information and trying to correct it, trying to manage it, and trying to get our messages out to counter that false information,” Hunter said.

    In an NSPRA survey conducted in January 2024, 96% of respondents said the spread of false information is an issue for school districts today. Furthermore, 78% said their school system had experienced a challenge caused by false information being circulated in their community within the previous year.

    To top it all off, 41% of respondents said the false information was spread deliberately, and 89% knew which groups or individuals were behind the intentional spread of misinformation.

    With 66% of school district leaders reporting that they or others on their teams spend one to four hours responding to false information each week, what can superintendents and school communications professionals do to mitigate the impact? Here are three strategies superintendents and their communication teams can use as they address this challenge.

    Create talking points and stay on message

    School district leaders must get in front of the community and be seen as a trusted source of information, said Cathy Kedjidjian, director of communications for North Cook Intermediate Service Center in Des Plaines, Illinois, and a past president of NSPRA.

    There are several steps the AASA panelists advised for accomplishing this:

    • Conduct trust and confidence surveys. These can help you determine what percentage of parents consider the district a trusted source of information — and the extent to which groups or individuals spreading false information in the community are seen as credible. 

      When writing the survey, “make sure you just don’t say, ‘Where do you get your news about the district?’ Because that could be a variety of sources,” said Hunter. “The key question is, ‘Where do you trust to get information about the district?’”

    • Assemble advisory groups. It’s essential to have regular face-to-face time with core stakeholder groups, said Melissa McConnell, manager of professional development and member engagement for NSPRA. 

      McConnell suggested meeting quarterly with a variety of advisory groups, including one for middle and high school students, another with parents and business leaders, and a third one made up of staff. Participants on the staff group might include those who are unhappy, so their concerns can be heard and information can be shared directly with them.

    • Arrange 1:1 meetings with those spreading rumors. “When it comes down to it, do those 1:1 meetings. Pick up the phone and call that person who heads up maybe that mommy blogger group or manages the Facebook group you can’t get away from,” said McConnell. “Invite them in for a conversation. A lot of times, they’re keyboard warriors and don’t really want to have that face-to-face.”

      She suggests, for example, taking them on a tour with the school principal if they’re spreading false information about a middle school’s lunches. “That can really help dispel a lot of rumors.”

      Don’t, however, join those groups or respond directly in them, advised Kedjidjian. “That is not good for your health.” 

    Engage in clear and effective communication

    The more you can keep language simple and avoid acronyms, the better off you’ll be, said McConnell. “You’ll be speaking in a language that more people can understand.”

    She also advises running any acronyms or catchphrases through Urban Dictionary so you’re not accidentally using something with a suggestive or vulgar slang meaning. “A lot of times, those abbreviations are words that you would not want to use, because you’ll get blasted at every which way and made fun of,” said McConnell.


    Misinformation really is becoming a crisis. It’s becoming a crisis of trust. It can impact the safety of students.

    Cathy Kedjidjian

    Director of communications at North Cook Intermediate Service Center in Des Plaines, Illinois


    Creating a “Rumor Has It” webpage as a one-stop source for accurate information on an issue is also effective, she said. Lakota Local Schools in Ohio did this to counter a broad range of misinformation, as did Minnesota’s Independent School District 728 to address rumors around a referendum.

    And it’s essential to make sure key communicators among parents and other community members have those “Rumor Has It” links so they’ll share them in Facebook groups and other outlets, said Kedjidjian.

    Kedjidjian also recommended communicating at an 8th grade reading level or below to simplify messaging.

    Looping in key community partners when necessary — such as the local police department as a co-author on a letter addressing safety rumors — can also help curb false information, she said.

    Develop a crisis plan

    “Misinformation really is becoming a crisis. It’s becoming a crisis of trust. It can impact the safety of students,” said Kedjidjian.

    To map out response strategies, district and building leaders should conduct “tabletop scenarios” where they walk through how communications unfold. For example, they might review what to do in a swatting event, where police or emergency personnel are sent to a location via a false report, or if a parent claims the school library contains pornographic material.

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  • Carousel Digital Signage Integrates with CrisisGo to Empower Safer School Communities

    Carousel Digital Signage Integrates with CrisisGo to Empower Safer School Communities

    MINNEAPOLIS, MINNESOTA – Carousel Digital Signage announces a new technology partnership with CrisisGo that enables K-12 schools and businesses to deliver emergency alerts and other safety messages to digital displays with immediacy. The integration is enabled through an open API that triggers visual alerts, interactive maps and more to Carousel Cloud digital signage networks via the Common Alerting Protocol (CAP), a global standard that supports the digital exchange of emergency alerts and public warnings over multiple networks.

    CrisisGo’s Safety iResponse platform offers a comprehensive suite of advanced alerting software and tools that empower school districts to create safer and more secure learning environments. Its features include real-time alerting, incident management and parent notification, all of which combine to help schools respond to emergencies in an efficient and effective manner. The platform also immediately shares emergency alerts with local law enforcement when police assistance is needed.

    Direct integration of the two software platforms on a common IT network ensures consistent monitoring of incoming triggers from Safety iResponse to Carousel Cloud. Upon recognizing an incoming alert, Carousel Cloud disseminates the active alert as a priority for instant takeover of all  targeted screens. Upon resolution, Carousel Cloud immediately removes the alert and resumes normal operations, eliminating the need to schedule expiration times or manually clear the system. That accelerates the important process of reunification to ensure all students, teachers and other staff members are accounted for and safe.

    “Carousel Cloud’s ability to recognize an all-clear message is a differentiator from other digital signage solutions that we have evaluated,” said Jacob Lewis, Chief Security Officer, CrisisGo. “Carousel Cloud will also recognize the type of event our system is addressing and exactly where the alerts need to go, which could be select screens, schoolwide, or across an entire multi-campus network. This seamless interoperability represents an important step in our multimodal strategy for mass notification, which also includes delivery to all computers and mobile devices that are connected to our software.”

    The CrisisGo partnership represents the latest technology integration between Carousel Digital Signage and emergency alerting platforms aimed at strengthening school safety in K-12 environments. Lewis says that while K-12 remains the top priority for CrisisGo’s integrated solution with Carousel, he anticipates potential expansion into other verticals including corporate enterprise and manufacturing.

    “Our collaboration with CrisisGo represents the next step in our efforts to keep students and faculty informed, safe and resilient across all grade levels,” said Eric Henry, SVP of Business Architecture, Carousel Digital Signage. “Carousel Cloud’s open platform enables clean and reliable interoperability with CrisisGo, and our common integration with the CAP protocol ensures immediate dissemination of important visual alerts that will help school districts keep all campuses safe and secure.”

    About Carousel Digital Signage

    Carousel is Digital Signage Content Management Software that is easy to use, scalable, and reliable. With a deep feature set and strong technology partnerships Carousel gives you the most value in digital signage. Carousel Digital Signage is a division of Tightrope Media Systems. You can reach the Carousel team at (866) 866-4118, or visit  www.carouselsignage.com.

    About CrisisGo

    CrisisGo has been leading the K-12 industry since 2013, setting the standard for school safety. Our comprehensive emergency and safety management platform empowers schools with real-time alerting, incident management, visitor management, threat and behavioral intervention features, and reunification solutions. CrisisGo also offers comprehensive training to equip staff and teachers with handling emergencies. CrisisGo consistently innovates to enhance K-12 security, partnering with educators and administrators to create safe and nurturing learning environments and redefining school safety for a brighter future in education.

    eSchool News Staff
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  • Too many communities lack broad-access colleges

    Too many communities lack broad-access colleges

    Most American college students attend broad-access institutions, or public colleges and universities that admit at least 80 percent of applicants. Yet millions of people live in communities without one of these institutions nearby—and millions more live in areas with only one option, according to a new report from the Institute for College Access and Success.

    The report, released today, shows stark disparities in higher ed access based on students’ geography and how some broad-access institutions are single-handedly serving whole regions. It also highlights communities with nearby colleges located across state lines, an understudied college-access issue, higher ed leaders say.

    Researchers analyzed different “commuting zones,” or clusters of counties workers commute between, to see which communities have broad-access institutions within a reasonable commuting distance.

    Nicholas Hillman, an education professor at the University of Wisconsin at Madison and co-author of the report, believes it’s critical to understand students’ geographical contexts.

    He said conversations about higher ed access often revolve around “informational problems”—whether students know about different college options and understand the college admissions process. But his previous research shows most students, even if well-informed, choose to stay close to home for college. That’s why he wanted to take a deeper look at where residents do or don’t have broad-access institutions within reach.

    “Maybe some of the problems in college access and opportunity are that there aren’t colleges nearby, or that there are not appropriate transportation infrastructures in place for students to access colleges … or that there are cost-prohibitive options nearby,” said Hillman, who also directs the university’s Student Success Through Applied Research Lab. When studying college access through a geographic lens, “you see problems differently. You might come up with a very different set of policy solutions.”

    He also sees the report as a “love letter” to broad-access institutions, especially those that are the only ones in their communities.

    “They’re doing the lion’s share of the work,” Hillman said. “They’re the blue-collar colleges out there, doing the heavy lifting in higher education, serving the most students and doing so oftentimes with the least amount of financial resources and under some of the most pressure.”

    The Findings

    To identify broad-access institutions, the report drew on data from the U.S. Department of Education’s Integrated Postsecondary Education Data System, with the caveat that IPEDS doesn’t account for all branch campuses.

    And then researchers used data from Pennsylvania State University’s Labor-sheds for Regional Analysis tool to measure commuting zones around the colleges. Finally, the report looked at how nearby these institutions were in “large-population commuting zones,” like urban or metropolitan areas, and “small-population commuting zones,” less populous areas, like rural communities.

    The report found that more than 831,000 people living in more populous commuting zones don’t have a local broad-access institution, and another 9.7 million had only one of these colleges nearby. That means about one in 16 people don’t have a broad-access institution nearby or just one, even in the country’s largest local labor markets.

    The issue was even more stark in less populous or rural local labor economies, where 2.8 million people don’t have a single broad-access institution in their area. Another 5.9 million live in areas with only one such institution. Meanwhile, among students who go to college in these less populous areas, 70 percent attend broad-access institutions, meaning these colleges “play an outsized role in creating opportunities and meeting local educational needs” in these communities, the report says.

    Riley Acton, an assistant professor of economics at Miami University in Ohio, said it’s important to differentiate between college access issues in the two types of regions, as the report did, because “what it means to have access, to have something nearby, can be really different in rural and urban environments.” In a rural area, a college might be miles away but easy to travel to by car, while in an urban area, a college could be close by but hard to reach via public transportation, she said, so the report opens up a conversation about those distinctions.

    Hillman added that a granular look at the data might surprise people. For example, some large metropolitan areas, like Chicago, are known for prominent private universities but have relatively few broad-access institutions for residents.

    “Local markets are just very different, depending on where you live, and I think that it’s important to put that out there, just to help remind ourselves that there’s no typical place or experience or market that every student experiences,” Hillman said.

    The report also highlights that some regions have broad-access institutions nearby but they’re across state borders, meaning they may not provide in-state tuition or could be harder to reach. There are 63 small-population commuting zones that cross state borders, which collectively have 77 broad-access institutions and serve about 190,000 students. The report also found 65 large-population zones that cross state lines with a total of 249 broad-access institutions enrolling roughly 1.3 million students.

    Acton said broad-access institutions that draw students from multiple states are an “understudied angle” in understanding students’ geographical contexts and what barriers could be getting in the way of their going to college.

    The Policy Implications

    To expand students’ access to these colleges, the report recommends that states offer nearby out-of-state students tuition discounts and that local leaders explore ways to improve transportation infrastructure, among other policy suggestions.

    Hillman emphasized that it’s also important to ensure broad-access institutions that are the only ones in their communities are well resourced. He suggested these colleges have a special federal or state designation that comes with extra financial support.

    “Sometimes a college is … serving a great need and is really an anchor for that community,” he said.

    Particularly in rural areas, broad-access institutions often do so much more for their communities than confer degrees, said Cecilia Orphan, associate professor of higher education at the University of Denver and founding co-director of the Alliance for Research on Regional Colleges. In some cases, these campuses provide local internet access and serve as major employers, among other services. Western Carolina University, for example, is home to its community’s power plant and has police officers that serve its surrounding area.

    “It’s very tempting for policymakers to simply look at enrollment numbers … and to ask themselves whether or not that institution is needed,” Orphan said. “But if you think about the broader services that institution likely provides a local community, closing it could be catastrophic.”

    Acton noted that limited access to broad-access institutions can especially hurt some of the most vulnerable students.

    She previously conducted research with a team of economists focused on how community college proximity affected Texas high school students’ college-going decisions. They found that Black, Hispanic and lower-income students without a community college nearby were less likely to pursue higher ed, while white, Asian and upper-income students were more likely to travel to go to college.

    She agrees higher ed decision-makers need to think carefully about what a college means to particular communities when they make policy choices.

    “Where do we open new colleges? Where do we close colleges? Where do we merge colleges?” she said. If an institution closes, “what are the other options for the people in this area? Are the people who are in this area ones who would be able to travel and go to something further away? … Those are conversations for state policymakers and institutional leaders to be having.”

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