The University of Phoenix has launched TransferPath, a mobile app promising prospective students a quick estimate of how many previous college credits might transfer toward a Phoenix degree. At first glance, it sounds like a win: upload your transcripts, get a pre-evaluation, and move faster toward completing your degree. The EdTech Innovation Hub article covering the launch presents the app as an unambiguously positive innovation—but a closer look raises serious questions.
The EdTech piece reads more like a press release than investigative reporting. It offers no insight into how pre-evaluations are calculated, whether faculty are involved, or how often initial predictions align with final credit acceptance. Without this transparency, students risk developing false confidence and making financial or academic decisions based on incomplete or misleading information.
The app also reflects the asymmetry of power between institution and student. While marketed as a convenience, it is ultimately a recruitment tool. The University of Phoenix controls which credits are accepted, and the app’s messaging may funnel students into its programs regardless of whether other paths would better serve their educational goals.
Missing from the coverage is context. Phoenix’s history as a for-profit institution has drawn scrutiny over retention rates, student debt, and degree outcomes. Presenting TransferPath without acknowledging this background creates a misleading narrative that the app is purely a student-centered innovation. Equity concerns are similarly absent. Students without smartphones, stable internet, or digital literacy may be excluded or misled. There is no evidence that the app serves all students fairly or that its credit predictions are accurate across diverse educational backgrounds.
TransferPath may indeed offer some convenience, but convenience alone does not equal value. Prospective students deserve clarity, honesty, and rigorous evaluation of how tools like this actually function. They need more than marketing optimism—they need realistic guidance to navigate the complexities of credit transfer, institutional incentives, and long-term outcomes.
Until such transparency and accountability are provided, TransferPath risks being more of a recruitment gimmick than a meaningful step forward in higher education.
The globalised education landscape continues to grow. According to ICEF Monitor, the volume of students studying abroad is expected to reach more than 9 million by the year 2030. And for education sectors around the world, international students are a major financial pillar. For example, in the 2021/22 academic year, non-EU students generated almost £9bn in tuition for UK universities.
Pursuing academic goals abroad is an exciting prospect for students. However, the financial intricacies of international tuition payments can quickly turn to stress in the face of unpredictable currency fluctuations, communication hurdles, and complex administrative procedures. Meanwhile, for education institutions there is a fine art to balancing the need for secure and compliant cross-border transactions, with demand from students, their families, and agents for a seamless, user-friendly payments experience.
The risks behind international tuition payments
Handling cross border payments can be a tightrope walk for education institutions. When it comes to Gen Z and Gen Alpha, there’s an expectation that any sort of payment will be digital first, and seamless. However, there are several inherent risks to cross border transactions that finance teams can’t ignore.
Topping the list would be payments fraud and scams. From phishing to fake agents, students are susceptible to schemes that lead to misdirected funds and enrolment issues – a threat that continues to escalate in the age of AI deepfakes.
Currency volatility can surprise students and institutions alike. In the time between a student calculating their fees, and initiating a payment, the whims of the market can increase costs. For the institution, this can equate to payments arriving short, especially if intermediaries have deducted fees along the way.
The challenge of managing international anti-money laundering (AML) and know your customer (KYC) regulations is another consideration. Plus, manual process for reconciliation and other administrative tasks can lead to errors, delays and financial discrepancies. The headaches for students and finance teams are real.
Digital natives want seamless experiences
Today’s international students expect cross-border payments to mirror modern eCommerce platforms. They want to make a payment online, from any device in a their method of choice, from bank transfers to e-wallets.
Fast processing and real-time tracking are critical. For many international students, tuition fees are a major investment, and they want to see their funds are on track to reach their destination on time.
Handling cross border payments can be a tightrope walk for education institutions
Most of all, international payments should look and feel like local transactions. Payment platforms should accommodate diverse backgrounds for clear communication and support multiple currencies so students and their families know exactly how much their payment will cost. Even better if they get real-time rates.
Failure to meet these demands can have real repercussions. Students are an institution’s greatest ambassador, and any negative experience can tarnish reputation and influence enrolment decisions.
Find balance with the right payment provider
Harmony between risk management and user convenience is increasingly critical for education institutions, and the best place to start is by partnering with a payment provider you can trust. Experienced international payments specialists offer robust fraud detection and compliance support, instilling confidence in students and institutions alike.
Platforms that offer clear, up-front information about fees, exchange rates, and payments processes goes a long way towards building trust with students and their families. Combine this with advanced technology that delivers real-time tracking, and integration with financial systems for automated reconciliation, and your institution is well positioned to succeed in the digital age.
To discover how Convera can help you offer a seamless payment experience for your international students, and reduce administrative burden for your teams, please get in touch here.
About the author: Joanne McChrystal, originally from Ireland, is an alumna of Sheffield Hallam University, UK and the University of Economics in Vienna, Austria. With nearly three decades in financial services and a deep expertise in international payments, she has lived and worked across four European countries. Now, as the global head of education at Convera, Joanne drives forward initiatives that support educational institutions and their partners globally. She is fervently committed to facilitating seamless student journeys through innovative technology and robust partnerships.
