Tag: Designing

  • Smarter Student Support: Designing Connected Ecosystems That Drive Equity and Completion

    Smarter Student Support: Designing Connected Ecosystems That Drive Equity and Completion

    Across higher education, student support systems are often built for institutions, not for students. As a result, many learners encounter a maze of disconnected services that feel reactive, impersonal, or inaccessible. For students already balancing work, caregiving, and financial pressures, this fragmentation can be the difference between staying enrolled and stopping out. 

    As Chief Academic Officer, I’ve seen how crucial it is to align support structures with academic goals and student realities. Institutions must move beyond piecemeal solutions and instead design holistic ecosystems that prioritize student experience, equity, and completion from the start. That means leveraging data, embracing design thinking, and fostering cross-campus collaboration. 

    Where fragmentation undermines student outcomes 

    Many institutions approach support through isolated units: advising, student success, IT, and academic departments each operating in silos. The result is a disjointed experience for students, where important information is delayed or missed altogether. Without a unified view of the student journey, opportunities for early intervention or personalized support fall through the cracks. 

    This fragmentation disproportionately affects students from historically underserved backgrounds. When support isn’t accessible or timely, those with less institutional knowledge or fewer resources are more likely to disengage. 

    Disconnected systems can lead to: 

    • Missed early warning signs 
    • Delayed or generic interventions 
    • Frustration from navigating multiple systems 
    • Lower retention and completion rates 

    It’s not enough to offer services. It’s crucial to ensure those services are connected, visible, and tailored to real student needs. 

    In my experience, when institutions treat student support as a set of tasks rather than a strategic function, it limits their ability to make meaningful progress on equity and completion. Students shouldn’t have to navigate a patchwork of websites, offices, and policies to get the help they need. They deserve a system that anticipates their challenges and responds in real time. 

    What a connected, learner-first ecosystem looks like 

    A modern support ecosystem begins with data. Institutions need to unify data from across the student lifecycle (from admissions to advising to classroom performance) to create a comprehensive view of each learner. With integrated platforms, faculty and staff can access timely insights to guide interventions and support decisions. 

    At Collegis, we’ve seen how data-powered ecosystems — supported by platforms like Connected Core® — drive measurable improvement in retention and equity. But technology alone isn’t enough. Data needs to be paired with personalization. That means using predictive analytics to identify students at risk and deliver outreach that is relevant, proactive, and human. 

    It’s not about automation replacing connection. It’s about enabling the right kind of connection at the right time. 

    I often ask, “Are support systems designed for students or around them?” A learner-first ecosystem doesn’t just meet students where they are academically. It considers their time constraints, personal responsibilities, and evolving goals. It removes barriers rather than creating new ones. 

    Key elements of a connected ecosystem include: 

    • Unified, actionable student data 
    • Proactive, personalized interventions 
    • Support that reflects real student lives 
    • 24/7 digital services and hybrid options 

    Flexible course scheduling, hybrid advising models, and round-the-clock support aren’t just conveniences. They’re equity tools that recognize the unique needs of today’s student body. 

    Using design thinking to reimagine support systems 

    Design thinking offers a powerful framework for this work. It starts with empathy — understanding the lived experience of students and mapping the friction they encounter in navigating institutional systems. From there, you can co-create solutions that reflect students’ realities, prototype interventions, and iterate based on feedback and outcomes. 

    I’ve found this approach invaluable for aligning innovation with mission. It brings together diverse voices (students, faculty, advisors, technologists) to build support systems that are not just efficient, but equitable. 

    Design thinking allows us to move beyond assumptions. Instead of designing around legacy processes or internal structures, we start with real student stories. This helps us ask better questions and arrive at more inclusive answers. 

    It’s not just about solving problems—it’s about solving the right problems. 

    The role of academic leadership in cross-campus collaboration 

    No single office can transform student support in isolation. It requires a coalition of academic, technical, and operational leaders working in sync. Academic affairs plays a central role in this work, bridging the gap between pedagogy and operations. 

    In my experience, success begins with a shared vision and clear metrics: 

    • What are we trying to improve? 
    • How will we measure progress? 

    From there, we build alignment around roles, resources, and timelines. Regular communication and an openness to iteration keep the momentum going. 

    One of the most powerful things academic leaders can do is model cross-functional thinking. When we approach student success as a collective responsibility, we shift the culture from reactive to proactive. And when data is shared across departments, everyone can see the part they play in helping students succeed. 

    Turning strategy into action

    At Collegis, we’ve partnered with institutions to bring student-centered strategies to life: 

    • Our Connected Core data platform enables the kind of integration that underpins personalized support. 
    • Our deep higher education experience ensures solutions align with academic priorities. 

    We believe in the power of aligning strategy with execution. We don’t just talk about transformation. We build the infrastructure, train the teams, and help institutions scale what works. From data strategy to digital learning design, we act as an extension of our partners’ teams. 

    This work is about more than improving services. It’s about advancing equity, accelerating completion, and fulfilling our mission to support every learner. 

    Designing for what matters most 

    If we want better outcomes, we have to start with better design. That means asking not just what services you offer, but how and why you deliver them. It means shifting from reactive support to intentional, data-informed ecosystems that center the student experience. 

    By embracing design thinking, unifying your systems, and working across traditional boundaries, you can build the kind of support that today’s learners deserve and tomorrow’s institutions require. 

    Student success shouldn’t depend on luck or persistence alone. The most impactful institutions are those that view support not as a service, but as a strategy — one that helps every student reach their full potential. 

    Let’s talk about how to design smarter student support together. 

    Innovation Starts Here

    Higher ed is evolving — don’t get left behind. Explore how Collegis can help your institution thrive.

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  • The Final Stretch: Designing a Meaningful Course Ending – Faculty Focus

    The Final Stretch: Designing a Meaningful Course Ending – Faculty Focus

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  • The Final Stretch: Designing a Meaningful Course Ending – Faculty Focus

    The Final Stretch: Designing a Meaningful Course Ending – Faculty Focus

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  • Planning with Purpose: Designing Certificate Programs That Align with Market and Mission

    Planning with Purpose: Designing Certificate Programs That Align with Market and Mission

    Higher education is seeing a surge of interest in non-degree credentials. Learners are seeking faster, more affordable pathways to workforce advancement. Employers are increasingly open to (and in some cases requesting) alternatives to traditional degrees. And with new federal policy expanding Pell Grant eligibility to non-degree programs, institutions are feeling the urgency to act.

    But not all certificate programs are created equal. And while the trend line is clear, the strategy behind how institutions respond is anything but. This moment presents an opportunity, but only for those willing to plan with purpose and set realistic expectations.

    What’s driving demand for short-term credentials?

    Recent data underscores a clear increase in interest:

    • Undergraduate certificate enrollment grew 33% and graduate certificate enrollment grew 21% from Fall 2020 to Fall 2024, according to National Student Clearinghouse data.
    • Google search volume for certificates has increased 19% from 2020 to 2025, according to Google Trends data.

    Today’s learners are drawn to programs that offer accelerated timelines, reduced costs, and clear pathways to meaningful career outcomes. Many working adults are looking to upskill or pivot careers, and a certificate can be a more practical option than a full degree.

    On the employer side, organizations want proof of skills and are increasingly willing to collaborate with institutions on curriculum design. In fact, according to a 2022 employer survey from Collegis and UPCEA, 68% of respondents said they would be interested in teaming up with an institution to develop non-degree credentials to benefit their workforce.

    Certificates are a piece of the puzzle — not the whole strategy

    Despite the interest, many institutions struggle to meet enrollment goals for certificate programs. Strong market trends do not automatically translate into high enrollment volume. The reality is that most certificates serve niche audiences and deliver modest numbers. When treated as stand-alone growth drivers, they often fall short.

    The institutions that see the most strategic value from certificates do so by positioning them within a larger enrollment and academic ecosystem. For example, we’ve helped our partner institutions find success in using certificate interest as a marketing funnel to drive engagement in related master’s programs. Once a prospective student engages, enrollment teams can advise them on the best fit for their career goals, which, for some students, is enrolling in the full degree program.

    Ready for a Smarter Way Forward?

    Higher ed is hard — but you don’t have to figure it out alone. We can help you transform challenges into opportunities.

    What a strategic certificate model looks like

    A certificate program with purpose isn’t just a set of courses — it’s a product with clear value to both learners and the institution. Key elements of a strategic approach include:

    1. Workforce alignment: Programs must be rooted in real-time labor market data. What skills are employers seeking? Which certifications are valued? Aligning with reputable industry certifications is a proven way to ensure relevance and employer recognition.
    2. Accessibility: Pricing should reflect the certificate’s value relative to degree programs, and eligibility for financial aid must be prioritized. Lack of aid is a significant barrier to enrollment for many prospective learners.
    3. Laddering and stackability: Certificates should not be terminal unless intentionally designed that way. They should stack into larger degree pathways or offer alumni incentives for continuing their education.
    4. Delivery speed and flexibility: Busy adult learners expect quick starts, clear outcomes, and minimal red tape. Institutions need streamlined onboarding and agile curriculum design.
    5. Internal collaboration: Designing certificates in isolation often leads to friction. Academic, enrollment, and marketing teams must be aligned on purpose, target audience, and outcomes.
    6. Employer engagement: Employers want to be part of the development process and seek assurance that certificate programs teach the skills they need. Their involvement enhances the recognition and credibility of the credential.

    The role of institutions: Balance mission with market

    Certificate programs are not a shortcut to growth. But they can be a smart strategic lever when grounded in data and designed to complement an institution’s broader mission. They offer colleges and universities an opportunity to:

    • Expand access to underserved learners
    • Respond more nimbly to labor market shifts
    • Strengthen ties with regional employers
    • Drive awareness and enrollment for degree programs

    The key is alignment. When certificate offerings reflect both market demand and institutional mission, they can play a powerful role in expanding reach and impact.

    Plan with purpose, execute with intent

    Certificates are more than just a trending credential. They’re a tool to serve learners in new ways. But institutions must resist the urge to chase quick wins. Success requires thoughtful design, realistic expectations, and cross-functional collaboration.

    With the right foundation, certificate programs can do more than fill a gap. They can open doors for learners, employers, and institutions alike. Collegis supports this effort with integrated services in market research, instructional design, and portfolio development — empowering institutions to make informed, mission-aligned decisions that deliver impact.

    Innovation Starts Here

    Higher ed is evolving — don’t get left behind. Explore how Collegis can help your institution thrive.

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  • Designing a Seamless Student Journey

    Designing a Seamless Student Journey

    Every Gap Is a Broken Promise 

    Ever call a service provider only to get bounced between departments, retelling your story to every new agent, each one promising a fix that never comes? You hang up frustrated, unheard, and uncertain.

    This same dynamic plays out in higher ed every day. A prospective student tells an admissions counselor, “I need to finish my graduate degree in one year.” That context gets lost in the handoff. The student success team never hears it. Course sequencing doesn’t line up. Frustration builds. Momentum stalls.

    That isn’t just a communication slip. It’s a broken promise.

    Too often, institutions treat the student journey as a series of separate phases — marketing handles outreach, admissions manages enrollment, and student success supports retention — but students don’t experience their education in phases. They experience it as one journey.

    And when we don’t design for that, we create invisible gaps that undermine trust, break continuity, and erode outcomes.

    This isn’t a marketing problem. Or an admissions problem. Or even a student success problem. It’s an alignment problem. 

    The real challenge is that internal teams aren’t playing from the same sheet of music. Without shared data, shared metrics, and shared goals, it’s impossible to have a meaningful conversation about where the student journey breaks down.

    It also makes improvement feel like guesswork. One team pushes harder on applications. Another tries to boost first-term persistence. But without a full-funnel view, efforts remain disjointed and hard to scale.

    To grow enrollment and retention sustainably, you need institutional alignment around the full journey, from first click to graduation.

    Full-Funnel Enrollment Planning as a Solution for Growth

    A full-funnel strategy doesn’t just connect dots — it puts everyone on the same map. Sustainable enrollment growth requires moving beyond early-stage efforts and focusing on a unified enrollment strategy that carries a prospective student from interest all the way through graduation. That means marketing, admissions, and student success teams need to share the same data, vision, and goals. Here’s what that looks like in practice.

    Connect Marketing, Admissions, and Student Success

    Replace handoffs with collaboration. That means shared access to student data, from first inquiry to graduation. When teams see the same big picture, outreach becomes more relevant, timing improves, and support gets proactive.

    Build a Shared Road Map With Clear Metrics

    Institutions need to establish a single road map that charts the student journey from inquiry to enrollment to graduation and attach measurable goals to each phase, such as enrollment yield, first-term persistence, and long-term retention rates. A shared scorecard keeps the discussion focused on the big-picture student journey, rather than team silos.

    This shared dataset should be analyzed to detect patterns and trends. Where are students dropping out of the funnel? Which programs retain the best-fit learners? Which messages produce the best engagement? The insights you glean from your analysis can help you tweak targeting and support.

    Align Around Student Fit Early

    Retention starts with recruitment. When marketing and admissions teams are aligned with student success, they can spot patterns of persistence and adjust targeting accordingly. It’s not just about getting more students in the door — it’s about attracting students who will thrive.

    Structure Cross-Team Check-Ins

    Yes, it means more meetings, but structured, purposeful alignment sessions across departments can surface insights you’d otherwise miss. Better yet, tie every meeting to shared key performance indicators (KPIs) and use that data to drive strategy.

    Treat Technology as a Bridge, Not a Band-Aid

    Modern customer relationship management (CRM) platforms give you visibility into every stage of the funnel. Real-time reporting and alerts enable teams to identify issues — where students are disengaging, where more support is needed, which outreach messages are failing to resonate — and respond quickly before they become systemic.

    Reframing Retention as a Targeting Opportunity 

    Strong retention doesn’t begin in week eight of the semester. It begins the moment a prospective student clicks “Learn More.” Strategies for success include the following:

    • Target right-fit students using behavioral and demographic data.
    • Tailor outreach to meet the expectations of adult and online learners.
    • Use predictive insights to intervene before a student disengages.

    When you design a journey that prioritizes clarity, continuity, and fit, your enrollment and retention numbers start to reflect that.

    Key Takeaways

    With the value of higher ed under scrutiny and students facing more choices than ever, institutions must start treating the student journey like a customer journey.

    That means designing around measurable satisfaction at every stage. Rallying around shared information. And giving every team a role in both the promise and the delivery of student success.

    Because when students fall through the cracks, they don’t just feel confused. They feel let down.

    Enrollment growth requires an end-to-end student journey approach, not a single-stage fix. 

    Full-cycle planning drives stronger enrollment and better retention.

    Alignment among internal teams is the foundation for sustainable results.

    It’s Time to Close the Gaps

    At Archer Education, we partner with institutions to connect marketing, enrollment, and student success into one seamless journey. We help you build full-cycle strategies that grow enrollment, increase retention, and, most importantly, deliver on your promises to students.

    Ready to start the conversation? Let’s talk.

    Contact our team to learn more about our tech-enabled strategy, marketing, enrollment, and retention services.

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  • The Art of Collaboration: Designing Assignments That Work – Faculty Focus

    The Art of Collaboration: Designing Assignments That Work – Faculty Focus

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  • The Art of Collaboration: Designing Assignments That Work – Faculty Focus

    The Art of Collaboration: Designing Assignments That Work – Faculty Focus

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  • Designing College Curricula for Student Success – Faculty Focus

    Designing College Curricula for Student Success – Faculty Focus

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  • Designing College Curricula for Student Success – Faculty Focus

    Designing College Curricula for Student Success – Faculty Focus

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  • Designing Effective Intended Learning Outcomes – Sijen

    Designing Effective Intended Learning Outcomes – Sijen

    I am delighted to release a version of the DEILO: Designing Effective Intended Learning Outcomes on the SenseiLMS platform for individuals self-study, self-paced, learning at USD139.00. The course takes between 3 and 10 hours depending on the depth of engagement. You also have the opportunity, entirely optional, to engage with me virtually by submtting draft ILOs for my review and feedback. The course also allows for a certificate (again totally optional) to be triggered on succesfull completion of the course and a final assessement.

    Please note that individual registration requires an individual’s email rather than a shared email. If you want to review the course with a view to programme, departmental or institutional licensing just drop me an email at [email protected]. Course overview is available here.


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