Tag: donors

  • Stewardship With Heart: Creative Ways to Show Donors You Care

    Stewardship With Heart: Creative Ways to Show Donors You Care

    What do you get when you add a stewardship crisis, two expert fundraisers, and a whole bunch of Valentine’s Day puns? RNL’s February webinar, of course! Earlier this year, RNL hosted an hour-long conversation featuring Miranda Fagley and Becca Widmer, where they unpacked their strategies for creating meaningful moments through stewardship.

    A tough heart-to-heart: The current state of the world

    With geopolitical conflict running rampant, a rocky economic state, and a rapidly shifting domestic political landscape, it’s no wonder donors are wary of the future. During this tough heart-to-heart, we unpacked the various factors that might make donors hesitate before opening their wallets in 2025, and took a deep-dive into how the state of the world is impacting our donors, and therefore impacting the state of philanthropy as we know it. From generational differences and the more dollars/fewer donors trend we have all experiences to evolving donor expectations, advancement leaders are facing unprecedented challenges as the goal-line seems to move every year.

    The heart of it all: A look at the donor data

    Evolving Donor Expectations: stats from RNL's National Alumni Survey showing 30%​ of donors indicate that being thanked by an organization is important in their decision to give​

    Jumping into the “heart” of our conversation, we went straight to the source—donor expectations gleaned from RNL’s 2025 National Alumni Survey. We noticed a few alarming trends when comparing this donor expectation data with the 2024 Giving USA report, which analyzed giving trends when accounting for inflation across our sector. Total giving declined by 2.1% when adjusting for inflation and, while higher education saw a 6.7% increase in overall giving, even when accounting for inflation, donor numbers across the board were down. There is also an obvious mismatch between donor expectations and reality, as seen in our comparison of RNL’s 2024 Advancement Leaders Speak report with the 2025 National Alumni Survey. Take, for instance, the fact that 66% of donors indicated that understanding the impact of their giving is important to them. This becomes an issue when 43% of advancement leaders reported that their shops have difficulty communicating the impact of specific funds. Storytelling is the name of the game, and it is becoming clear that communicating impact is a key piece of the donor acquisition and retention puzzle.

    The broken hearts club: Under-stewarded donors

    Many advancement shops are unknowingly leaving a trail of broken-hearted donors in the wake of annual campaigns. Why is thoughtful stewardship important?

    1. Connecting donors to your mission and educating them on the impact of their giving is crucial to keeping donors interested in your priorities.
    2. Telling your story through a “thank you” is a great way to differentiate your cause and your need in comparison to other organizations in this increasingly noisy world.
    3. The simple act of reminding donors of your impact is a great way to retain donors and move them through your pipeline. The more you can encourage donors to see themselves in your mission and important work, the more likely you are to get them onboard as true donor-partners.

    On the flip-side, we unpacked that can happen if you don’t steward your donors well, including a shrinking pipeline, excessive spending when you do decide to attempt to reacquire them, and the loss of both short- and long-term revenue. Don’t be a heartbreaker!

    Uncovering donor love languages: Do you know your donors?

    Words of affirmation. Quality time. Acts of service. These are just a few love languages from Gary Chapman’s The Five Love Languages. Did you know donors have love languages too? It’s our job as mission-centric, donor-focused fundraisers to learn those love languages and lean into them through stewardship, relationship-building, and even solicitation.

    In our exploration of donor love languages, we unpacked the first level- generational differences. Hearts are broken generationally when we do not pay attention to context and communicated need. While not always “the answer,” generational segmentation and a slight shift of message can be a simple way to get to the “heart” of what a majority of your donors want and need from your stewardship outreach. And, as we continue to experience generational shifts and the great wealth transfer, leaning into generational values will become even more important to attracting and retaining donors.

    Another layer of love language exploration comes from you going straight to the source- your individual donors and what their giving history can tell you. We looked at one of RNL’s solutions for further discovering donor love languages, the RNL360, which offers an opportunity to dive into your database. By illustrating historic AND recent trends in giving and interaction, the RNL360 can provide you with a better understanding of giving and retention by donor type, an analysis of consistency and efficacy of your various giving channels (hello, smart investment in tools and campaigns!), and can help establish baseline metrics which can inform goal setting and future fundraising and engagement targets.

    We can theorize all day about what donor expectations are, but the purest source of truth is looking at donor data and asking donors to tell you what they want and need. That’s where RNL’s Market Research solution comes into play. A complementary component of the RNL360, this additional solution allows you to hear directly from your donors by way of a private, but not anonymous, survey administered by RNL, where you can learn more about your donors’ philanthropic priorities, communication preferences, and sense of connectedness.

    When it comes to effective stewardship and solicitation, knowledge is power.

    Engagement strategies with heart: RNL experts share their takes

    Our two experts shared their take on stewardship and engagement with heart, with overlapping themes of getting personal, telling your story, and taking the time to really listen to what donors are telling you they want to hear from you.

    Miranda’s take

    1. Get specific: steward in ways only YOU can.
    2. “Single” out your society members with a special ‘thank you.’
    3. Take the time to survey your donors- understand what you THINK will resonate and get feedback/confirmation from them.

    Becca’s take

    1. Put gratitude on repeat.
    2. Turn generosity to belonging.
    3. Keep impact front and center.
    4. Asking is omnichannel, so thanking should be too.

    Our main takeaways?

    1. Consider the landscape: context is everything
    2. Take a hard look at donor data:
    3. Understand the “why” behind stewarding annual donors: Tell. Your. Story.
    4. Get to know your donors’ love languages: ask your donors directly
    5. Steward in ways only YOU can: don’t be afraid to get a little wacky

    Want to learn more about the RNL360 and Market Research to uncover your donor love languages and steward more thoughtfully? Connect with an RNL fundraising expert today!

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  • Donors Support Grad Students Lacking Federal Research Funds

    Donors Support Grad Students Lacking Federal Research Funds

    Recent federal executive orders from President Donald Trump have put a halt to some university operations, including hiring and large swaths of academic research. The National Institutes of Health and the National Science Foundation, among others, have paused grant-review panels to comply with the orders and cut funding, leaving researchers in limbo.

    Graduate students often receive educational stipends from federal agencies for their research, putting their work—and their own degree attainment—at risk.

    To alleviate some hardships, the University of Hawaiʻi’s UH Foundation launched a Graduate Student Success Fund, which will provide direct relief for learners who have lost funding.

    Fewer than a dozen graduate students in the system have been impacted to various degrees to date, but “like most institutions, the extent of the possible impact is unknown,” a UH spokesperson said.

    On the ground: Michael Fernandez, a first-year UH Mānoa doctoral student in the botany program, is a participant in the National Science Foundation’s Graduate Research Fellowship Program, which supports learners pursuing research-based master’s or doctoral degrees in STEM education fields. The five-year fellowship includes three years of financial aid for tuition and fees and an annual stipend.

    “I and other fellows in the program feel uncertain about future funding from the fellowship,” Fernandez said in a press release. “This is especially concerning for me, as the NSF-GRFP is currently my primary and sole source of funding for my graduate studies.”

    University of Hawaiʻi president Wendy Hensel spurred the creation of the Graduate Student Success Fund for grad students at UH Mānoa and UH Hilo. The fund, supported by private donations, mirrors an undergraduate student success fund available to bachelor’s degree seekers who need help paying for tuition, books and fees.

    The UH Foundation will also support undergraduate researchers who may have had their work interrupted due to federal freezes.

    The Graduate Student Success Fund is designed to aid student retention and financial wellness and also support career development and future talent in Hawaiʻi.

    “It is critical that we do all we can to ensure that our university graduates, the next generation of talent, desperately needed for Hawaiʻi’s workforce,” Hensel said. “These graduate students are our scientists, doctors, nurses, psychologists, social workers, engineers, educators and leaders of tomorrow.”

    Details as to how funds will be distributed, including amounts and number of recipients, are still being determined, the spokesperson said.

    The bigger picture: Federally funded research projects that address diversity, equity, inclusion, gender, green energy or other alleged “far-left ideologies” have come under fire in recent weeks.

    In January Trump signed an executive order halting federal grant spending, which was later rescinded, but some organizations have halted funding regardless.

    Trump Administration Weaponizes Funding Against Institutions

    On March 7, the Trump administration announced it had canceled $400 million in federal grants and contracts to Columbia University for “the school’s continued inaction in the face of persistent harassment of Jewish students.” The federal government has also threatened to pull funding from any educational institution that invests in diversity, equity and inclusion programs.

    In February, the National Institutes of Health announced it would cut funding for indirect costs of conducting medical research, including hazardous waste disposal, utilities and patient safety. In 2024, the agency sent around $26 billion to over 500 grant recipients connected to institutions.

    Hensel published a memo in February opposing the cuts for reimbursement of facilities and administrative costs.

    “For UH, the impact of this decision cannot be overstated,” Hensel wrote. “The university is supported by 175 awards and subawards from the NIH with a current value of $211 million. NIH’s reduction of UH’s current negotiated [indirect compensation] rate of 56.5 percent at the JABSOM [UH Mānoa John A. Burns School of Medicine] and the [UH] Cancer Center alone will eliminate approximately $15 million in funding that UH uses to support its research programs, including ongoing clinical trials and debt service payments.”

    How is your college or university supporting students affected by federal action? Tell us more.

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  • 39% of colleges rely on donors to address food insecurity

    39% of colleges rely on donors to address food insecurity

    Anabel’s Grocery at Cornell University addresses basic needs insecurity for students.

    Jason Koski, Cornell University

    College students are more likely to experience food insecurity, compared to the general population, but funding and support for programs that address basic needs in higher education remains limited.

    A 2024 survey by Swipe Out Hunger, a nonprofit group that addresses hunger among college students, found while a majority of colleges have a pantry for student supports, most are supported by philanthropy and not the institution.

    The campus leader survey, released last month, included responses from 347 of Swipe’s 850 partner campuses, representing over 766,600 students who engaged with basic needs resources, whether through the food pantry, SNAP enrollment program or a basic needs hub.

    The most popular campus support program was a food pantry, with almost all respondents (95 percent) indicating their college offers one for students. In 2024, campus pantries distributed over eight million meals and 687,000 additional items, such as toiletries, diapers or appliance lending.

    Campus leaders shared their primary win in the past year was expanding their program (56 percent) and supporting students (20 percent), but only 1 percent of respondents said they had administrative support, and 8 percent indicated they earned additional funding to aid expansion.

    In a similar vein, when asked what their primary challenges were, the greatest share identified funding (47 percent), followed by staffing (16 percent), space (11 percent) and support (10 percent).

    Two in five campuses identified donations as their primary funding source, which included staff payroll deductions and crowdsourcing. Only 5 percent of campus leaders said they had a dedicated budget from campus as their primary source of funding for programming.

    “This severe lack of sustainable funding for antihunger programs is preventing students from accessing the food they need to survive, which in turn affects their ability to stay enrolled,” says Jaime Hansen, executive director of Swipe Out Hunger. “With rising food costs and the lack of government support, campus food pantries and similar resources are becoming the only lifeline for students. If these programs continue to be overburdened and underfunded, we can expect to see less students being able to afford to stay in college.”

    A corresponding student experience survey found 40 percent of program users engaged with on-campus services weekly, and an additional 8 percent used resources every day.

    The top barriers to accessing nutritious food, students reported, were time constraints due to multiple responsibilities; the cost of meal plans, including on-campus food costs; anxiety about resource scarcity (taking away from peers who need it more); elevated costs of diet-specific foods; and living far away from affordable foods.

    Tackling basic needs insecurity: Some of the ways other organizations and institutions are addressing college student hunger include these efforts:

    • Believe in Students created an online curriculum to empower faculty to engage in basic needs support, providing relevant data and insights as well as how-to advice and encouragement.
    • Community colleges utilize FAFSA data to notify learners of their eligibility for SNAP or other state-level food assistance programs.
    • A group of students at Anne Arundel Community College contributed to a faculty-led cookbook featuring students’ nostalgic recipes adapted to utilize campus pantry ingredients.
    • New Jersey built a centralized website to help college students identify basic needs resources across the state.
    • Virginia Commonwealth University built miniature food pantries, modeled off little lending libraries, to increase access to shelf-safe food items across campus.

    How is your campus addressing food insecurity among students? Tell us more.

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