Tag: Education

  • Higher education postcard: Dartington | Wonkhe

    Higher education postcard: Dartington | Wonkhe

    Dartington Hall is a splendid old country house.

    Its great hall dates from 1388, and has a wonderful hammerbeam roof, an a porch where the arms of Richard II can still be seen. The trouble with keeping old buildings going – when you’re no longer a medieval feudal lord, and when wages have risen – is that upkeep is pretty tough. So it was fortunate that Dartington was bought, in 1925, by Leonard and Dorothy Elmhirst.

    The Elmhirsts were interesting. Leonard was from minor English gentry, poor but clearly clever (he completed his degree in agriculture from Cornell in two years). Dorothy inherited at 17 a fortune (about half a billion dollars in todays money). She met Leonard when he was seeking donations to support his club for international students at Cornell. Romance blossomed: they married in 1925.

    But before then, Leonard had accepted a job as secretary to Nobel-prize-winning polymath, poet and painter Rabindranath Tagore. This took him to India, where he supported Tagore’s work on rural reconstruction. This influenced him and Dorothy to attempt something similar in the UK, and in 1925 they purchased Dartington Hall. This became a home for all sorts of experimental work – on agriculture and rural economics and society, and also arts and creativity. About 1500 people worked on the estate; it gave concerts (the BBC broadcast the English Singers Quartet on 24 November 1934, and on Saturday 1 December 1934 a concert by Claud Biggs on the piano, accompanying contralto Astra Desmond); and the Western Morning News and Daily Gazette was entranced, on 28 May 1934, with Uday Shan Kar’s Hindu dancing.

    In 1935 a charitable trust was established to run the estate, and a a wide variety of activities continued. These included summer schools (such as the Fabian Society school which is pictured on the card), concerts, classes of all sorts. Post war, these activities became more significant: an adult education centre was established in 1955, and in 1961 Dartington College of the Arts was founded. Initially this focused on training teachers in the arts: music, dance and drama, and visual arts.

    In 1973 the college gained “assisted” status and received funding from Devon County Council to extend its offer to provide undergraduate degrees. Degrees were awarded by the Council for National Academic Awards (CNAA), the body which awarded degrees across the non-university higher education sector. This was prompted by a shift in government policy to require teacher education to be to degree-level (the first of many such shifts in professional education over the years).

    The changes in funding arrangements in the late 1980s – the removal of polytechnics and colleges from local authority control, and the creation of the Polytechnics and Colleges Funding Council – created financial challenges for Dartington, as it lost its special funding. These were addressed by closing some programmes and rationalising others. And again, in 2006, the college faced financial difficulties. Scale appears to have been the problem, exacerbated by the college not owning its buildings and therefore being unable easily to expand student numbers.

    This time the problems were insurmountable, and the college merged what was then Falmouth University College, and is now Falmouth University. The provision was moved away from the Dartington site.

    But that isn’t the end of the story for higher education at Dartington: Dartington Hall Trust is registered with the Office for Students and established a provider with two faculties: Dartington School of Arts and Schumacher College (each of which continued the work of former colleges associated with the Dartington site).

    Back to the postcard: we’ve encountered the Fabians before, in the establishment of the London School of Economics. They seem to have run summer schools at Dartington for several summers in the 1940s at least, but I haven’t been able to track down which one this card depicts. Can anyone recognise any of the earnest (Bevin or otherwise) socialists?

    And here’s the jigsaw for you to have a go at. Have fun!

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  • Personalized Communication Strategies That Drive Student Engagement in Higher Education

    Personalized Communication Strategies That Drive Student Engagement in Higher Education

    Key Takeaways:

    • Personalized, timely, and relevant communication is key to engaging prospective students and meeting enrollment goals in higher education.



    • Effective strategies rely on immediacy, relevance, automation, and trackability, ensuring impactful and consistent interactions.



    • Omnichannel outreach, using a mix of email, SMS, print, and digital platforms, enhances visibility and builds trust by meeting students where they are.



    • Data-driven tools enable tailored, personalized communication, real-time adjustments, and sustainable strategies.

     

    Connecting with prospective undergraduate students in meaningful ways requires a thoughtful blend of strategy, immediacy, and personalization. Gone are the days when generic messaging could effectively spark interest or drive engagement. Today’s prospective students expect communications that reflect an understanding of their individual needs, aspirations, and priorities and their value to your institution.

    Institutions aiming to enhance their enrollment strategies must adopt a more data-informed and strategic approach to communication. This means reaching out with the right message, at the right time, and through the right channels.

     

    Laying the Foundation for Communication Success

    Effective communication with students is built on four key principles: immediacy, relevance, automation, and trackability. Each element plays a critical role in ensuring that interactions resonate with students and influence their decision-making process.

    • Immediacy: Quick and timely responses that change as students’ behaviors change demonstrate attentiveness and can make a significant impression on prospective students. Delays in following up on inquiries or campus visits risk the loss of momentum and interest. Statistics show that the school that responds to inquiries first is more likely to convince that student to enroll.



    • Relevance: Tailored, personalized communication should go beyond basic name inclusion. Students expect messages that address their specific interests. Misaligned content, such as sending information unrelated to a student’s expressed major, can quickly undermine trust.



    • Automation: Streamlined, automated workflows keep communication consistent and dependable, even during staff transitions or times of high demand. Manual processes, such as college fair follow-ups that sit unprocessed for long periods, can derail engagement. Automation prevents these bottlenecks, enabling timely responses even when staff are unavailable.



    • Trackability: Monitoring communication effectiveness helps institutions refine their strategies and optimize ROI.

    By integrating these principles, higher education institutions can deliver a cohesive and impactful communication strategy that strengthens student engagement and builds trust.

     

    The Importance of Omnichannel Outreach

    While email has long been—and remains—a cornerstone of communication, relying on it exclusively is no longer sufficient. The sheer volume of emails students receive daily makes it easy for even the most well-crafted messages to be overlooked. To stand out, institutions must adopt an omnichannel approach with campaigns that combine email with print materials, SMS messaging, voice blasts, digital ads, social media engagement, and microsites, all tailored to student interests.

    Each channel serves a unique purpose for student engagement in higher education. Print materials, for example, are particularly effective at involving families in the decision-making process. A well-designed brochure placed on a kitchen table can spark conversations among family members, especially parents, who are often key influencers in the college selection process.

    Similarly, integrating consistent, tailored messaging across multiple channels ensures that students receive a seamless experience. Whether they encounter an institution on social media, via a targeted ad, by SMS message, or through an email campaign, the message should feel cohesive and tailored to their interests. Omnichannel strategies, timed appropriately through the enrollment timeline, not only improve visibility but also demonstrate an institution’s commitment to meeting students where they are, thus building trust and rapport.

     

    Leveraging Data for Personalization

    Modern communication strategies must be rooted in data. By analyzing student preferences and behaviors, institutions can craft messages that resonate on an individual level. With data-informed insights, institutions can identify what matters most to prospective students—whether that’s career outcomes, financial aid, or specific academic opportunities—and address those priorities directly.

    For example, students interested in STEM programs may be more receptive to communications highlighting research opportunities and faculty expertise, while first-generation students may appreciate messages emphasizing affordability and support services.

    To further maximize impact, institutions can use surveys and initial engagement data to tailor their outreach strategies, which allows them to deploy resources efficiently while maintaining relevance. For example, expensive print materials can be reserved for students who show strong interest in particular programs, while a social media campaign may be more appropriate for inquiries earlier in the enrollment cycle.

    Real-time data tracking lets institutions segment their strategies dynamically. If a particular campaign underperforms across the board or for certain cohorts of students, modifications can be made immediately to better align with student preferences. This agility is essential for maintaining relevance and impact throughout the recruitment cycle.

     

    Building a Sustainable Communication Infrastructure

    Sustainable communication strategies rely on the integration of advanced tools and technologies. While a customer relationship management (CRM) system lays a strong foundation, institutions often need more specialized solutions to elevate their outreach efforts. Liaison offers a suite of products designed to enhance and streamline communication and enrollment strategies, including:

    • Enrollment Marketing (EM): Liaison’s EM software and marketing services help institutions manage and analyze personalized, automated omnichannel campaigns, ensuring consistent and effective messaging across multiple channels.



    • Othot: This AI-driven tool leverages predictive and prescriptive analytics to optimize communication strategies and enrollment decisions, tailoring outreach to align with student behavior and institutional goals.



    • Centralized Application Service (CAS): By simplifying the admissions process for students and providing institutions with tools for marketing, data management, and application processing, CAS supports efficient communication with applicants.

    By incorporating these technologies, along with Liaison’s CRMs, institutions can maintain a seamless and unified communication flow so that prospective students receive timely, relevant, and personalized messages. These solutions also allow institutions to monitor campaign performance and adjust strategies in real-time, maximizing the effectiveness of resources and making messaging more impactful for target audiences. This integration reduces reliance on fragmented workflows, preventing gaps or delays caused by disconnected platforms.

    Aligning tools and strategies across departments using Liaison’s technologies keeps messaging consistent and impactful, even as prospective students engage with multiple touchpoints throughout their journey.

     

    Achieving Long-Term Engagement

    Effective communication with students is about building relationships that extend beyond the initial stages of recruitment. Institutions that invest in understanding and addressing the unique needs of their prospective students position themselves as partners in their academic journey.

    By delivering personalized, timely, and relevant messages through multiple channels, institutions can foster deeper connections and enhance student engagement in higher education. As the competitive landscape of enrollment continues to shift, adopting a strategic and data-informed approach to communication will remain essential for success.

    Ready to elevate your communication strategies? Discover how Liaison’s advanced tools and technologies can transform how you connect with prospective students. From personalized, omnichannel campaigns to data-driven insights, our solutions help you engage students meaningfully and meet your enrollment goals. Contact us today to learn more.

    About the Author

    Craig Cornell is the Vice President for Enrollment Strategy at Liaison. In that capacity, he oversees a team of enrollment strategists and brings best practices, consultation, and data trends to campuses across the country in all things enrollment management. Craig also serves as the dedicated resource to NASH (National Association of Higher Education Systems) and works closely with the higher education system that Liaison supports. Before joining Liaison in 2023, Craig served for over 30 years in multiple higher education executive enrollment management positions. During his tenure, the campuses he served often received national recognition for enrollment growth, effective financial aid leveraging, marketing enhancements, and innovative enrollment strategies.

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  • The Governance of European Higher Education: Convergence or Divergence? with Michael Shattock

    The Governance of European Higher Education: Convergence or Divergence? with Michael Shattock

    Higher education is famously isomorphic. Around the world, knowledge is divided into disciplines in almost identical ways. Around the world, students go through a largely similar bachelor’s, master’s, doctorate sequence. And around the world, higher education institutions are heavily stratified, mainly according to their research outputs. Higher education institutions aren’t exactly homogenous. But the systems they live in, what they do, what they cover, et cetera, are substantially similar, except for one thing. Governance.

    Governance can mean a few things in higher education. At the system level, it’s about the relationship between institutions, both individually and collectively, and government. At the institutional level, it’s about the nature of public oversight, if any. These two different varieties of governance vary enormously from one country to another, and I would argue, are at the root of the glorious level of disharmony, individuality, and sheer quirkiness we see across national systems today, despite all the drivers towards isomorphism.

    The person who’s possibly written the most about this topic anywhere, ever, is Michael Shattock. He’s the former Registrar of Warwick University, a visiting professor at the University College of London’s Institute of Education, and an Honorary Research Professor in the Department of Education at Oxford University. He’s the author or co-author of a number of books about university governance around the world, and he joined us for this episode to talk about one of his more recent books, published by Bloomsbury, called The Governance of European Higher Education, Convergence or Divergence, co-authored with Aniko Horvath and Juergen Enders.

    Europe has some very old and deep-seated differences in the ways universities are governed. The French, German, and English systems, to take only three, have completely different ideas about what the relationship between the university and the state should be, not to mention some very contrasting notions about the role of the professoriate in institutional management. What practical impact do these differences have? Well, that’s what Michael and I sat down to chat about a few weeks ago. I hope you enjoy the conversation.


    The World of Higher Education Podcast
    Episode 3.17 | The Governance of European Higher Education: Convergence or Divergence? with Michael Shattock

    Transcript

    Alex Usher (AU): Michael, in your book, you talk about three grand traditions of European governance: the British or Anglosphere model, the French Napoleonic model, and the German Humboldtian model. How do those three styles or forms of governance vary when it comes to the relationship between universities and the state?

    Michael Shattock (MS): Well, I wouldn’t call them grand traditions. I think what they are now is more a set of underlying components of higher education policies.

    The Humboldtian tradition, which started in 1810, had an enormous influence across Europe because it brought research and teaching together into a single model. Around the same time, Napoleon established a single university for all of France, but it focused exclusively on teaching. This approach eventually led to the creation of the Grandes Écoles, which were also focused primarily on training.

    In the Anglosphere, universities were founded by local communities and had no initial relationship with the state. In the UK, for example, universities enjoyed considerable autonomy, which only began to change when they started seeking public funding. This relationship was formalized in 1919 and changed again after World War II in 1946, when the government decided to fully fund universities, which were struggling to recover financially.

    AU: One area where these traditions and these approaches to university-state relations have had a significant impact is in how countries have expanded their higher education systems since World War II. For example, some countries have introduced new universities or specialized institutions like the Fachhochschulen in Germany or the Institut Universitaire de Technologie in France. Does one system handle massification better than the others?

    MS: I think Germany has done particularly well in handling massification. Their success stems in part from the German constitution, which emphasizes homogeneity across the Länder. Another factor is that higher education in Germany is devolved to the Länder, so each of the 16 or 17 Länder has its own higher education system.

    These systems are interconnected and governed through collaboration between the Länder, the Conference of German Rectors, and, to some extent, the federal government through bodies like the Wissenschaftsrat. This framework ensures coordination without creating the competition you might see in more marketized systems.

    However, the German system isn’t without its issues. Following the Humboldtian model, Germany requires all universities to be both research- and teaching-oriented. The Fachhochschulen, which were established after the war, are not allowed to conduct research. As a result, three-quarters of students attend universities, while only one-quarter attend Fachhochschulen.

    Even so, the system is relatively equitable across the country and maintains strong principles of integrating research and teaching.

    AU: Governance isn’t just about university-state relations—it’s also about how institutions govern themselves. How do these three traditions differ in that regard?

    MS: Well, if we start with the Napoleonic tradition—which extends beyond France to Italy, Spain, and Portugal—you’ll see that universities are still under strong state control. In theory, the state is meant to act as a steering body, but in practice, these systems are highly regulated.

    The first issue when it comes to expansion in these systems is whether the state is willing to support growth and allocate resources accordingly. By contrast, in the UK, there’s a tacit belief that anyone with the appropriate qualifications should be able to access higher education. Theoretically, funding follows the students, but in reality, over the past five years, we’ve seen the students come while the funding often doesn’t follow.

    Secondly, there’s been a long-running debate—originating with the Lisbon declaration—about whether continental European universities should aim to match American universities. A series of reports, including excellent research by Professor Aguillon, highlighted a key difference: American universities often have lay-run governing bodies, whereas many European universities do not.

    This principle of having a governing body separate from purely academic leadership has been widely debated across Europe, with each country arriving at different solutions. In Hungary, for instance, the governing body consists of only five members, all from the ruling political party—a move that has faced objections in Brussels. Meanwhile, in Norway, the governing body includes two to five laypeople alongside academics, and they’ve even abolished the Senate, feeling it’s no longer necessary.

    So, there have been significant changes in the governance structures of universities, particularly in how these top-level committees are organized.

    AU:  Michael, you state in your book that European systems have faced three major challenges this century: the Lisbon declaration’s push to make Europe the most innovative society, the Bologna Process, and the rise of international rankings. How have European systems responded to these drivers? Have their responses been uniform, or have they diverged?

    MS: If you recall, my book has a secondary title, Convergence or Divergence. After the Lisbon Declaration, the expectation was that there would be significant convergence across European higher education systems. However, higher education wasn’t part of the Treaty of Rome, meaning the EU has no formal jurisdiction in this area.

    One might have assumed that the Bologna Process, with its establishment of the “3-2-3” model—three years for undergraduate degrees, two years for master’s degrees, and three years for PhDs—would lead to greater alignment in how universities are run. But that hasn’t been the case. In fact, the book strongly argues that divergence has overshadowed convergence, driven by national preconceptions and the varying resources available in different countries.

    Take Portugal, for example. In the book, we use it as a case study for universities in Southern Europe. Historically, Portugal’s universities were concentrated in coastal cities like Lisbon, Porto, and Coimbra, with no significant presence in rural areas. One of the country’s key higher education initiatives has been to establish institutions in the countryside. While not entirely successful, this effort has been an important part of their overall strategy to expand access.

    So, while divergence has often dominated, it’s worth noting that differing starting points can sometimes lead to similar endpoints. In some cases, divergent reactions to challenges may still result in convergence on a single model over time.

    AU: Divergence often happens because systems start from different points. For example, the relationship between research and teaching has been diverging in some systems, especially through institutional stratification. Are we seeing convergence in academic culture around this?

    MS: I wouldn’t describe it as a convergence, but if you think back to Lisbon, there was a strong emphasis on increasing the commitment to research within university systems. This focus has led to significant changes in how higher education systems are structured.

    For example, in the UK, research and teaching are managed by two entirely separate government departments. The Department of Education oversees teaching, while the Department of Industry and Innovation handles research. As a result, universities receive funding from two distinct sources.

    In Portugal, we encountered an unusual situation where the government felt it needed to invest more in research. To address this, they proposed—or perhaps it was the universities’ idea—to move research activities off the main university campuses and into smaller, independent research centers. These centers would allow polytechnic researchers to collaborate with those from established research universities. However, this approach has created unintended consequences. These research campuses have become increasingly autonomous, to the point where university rectors often have little understanding of what’s happening at these off-campus sites. Rather than strengthening the polytechnics, this model has effectively turned university campuses into teaching-only institutions, which I see as a step backward.

    The EU has also become more involved in this area, despite not having a formal role in higher education. Through the Horizon program, the EU has made substantial funding available for academics across member states to compete for. Interestingly, the UK has just negotiated its way back into Horizon following Brexit. This shift suggests that the EU, which had previously focused on undergraduate teaching through initiatives like the Bologna Process, is now channeling its higher education investments almost entirely into research via Horizon.

    As a result, universities across Europe are being pulled in different directions, and the ways these tensions manifest vary significantly from country to country.

    AU: One part of your book I enjoyed was your discussion of student participation in governance. In continental Europe, students often have significant roles in decision-making. How do these roles differ across countries?

    MS: I think the cultures around student participation differ significantly between countries. Let me start with Germany. The German higher education system went through a difficult period of intense student activism in the 1980s and 1990s. What has emerged from that is a system where students now play a significant role in university governance, particularly through their involvement in the Senate.

    This involvement is quite remarkable. For instance, when a candidate for a professorship is presented to the Senate for approval, student members have the same rights as academic members to challenge or endorse the appointment. Students are deeply integrated into the university’s internal negotiations, and rectors often leverage student opinions to balance or counteract the influence of academic groups. In this way, students have become a central element of university governance.

    In Norway and Portugal, the role of students is slightly different. National student organizations in these countries hold substantial influence within government decision-making. Additionally, they take on responsibilities that, in systems like those in Britain or Canada, would typically fall to the universities themselves. These include providing student accommodation, offering career advice, and managing other social services.

    While students in these systems may engage with certain academic issues, their role in the direct governance or operational management of the university is far less pronounced than what we see in Germany.

    AU: This isn’t your first book on university governance. With this new book on Europe, do you see European systems heading in the same direction as the rest of the world, or are they charting a different course?

    MS: The global trend is toward greater state involvement and oversight in higher education. Even in countries like Japan, there has been an attempt to shift from a traditional government-management relationship with universities to what is described as a “steering” relationship. However, in reality, governments still maintain a significant grip on university systems.

    Looking across Europe, you can observe different approaches to state control. Take Hungary, for example. In Hungary, the state has effectively taken over the management of the higher education system. Chancellors, often drawn from other public service sectors, are imposed by the state to sit on university governing bodies alongside rectors, with significant control over finances.

    In contrast, countries like Norway and Germany have a much lighter touch when it comes to state intervention. In these systems, there is a belief—particularly in Germany—that university autonomy is crucial for institutional success. This stands in stark contrast to Britain, where there is a rhetoric supporting university autonomy, but in practice, universities are heavily influenced by external pressures like league tables and global rankings.

    Another interesting shift in recent years has been the growing recognition of universities as “anchors” in their communities. This concept emphasizes the important role universities play, particularly in smaller towns, in contributing to local social and economic well-being. This idea of universities having a broader community impact is relatively new compared to 25 years ago, but it reflects an evolving understanding of the societal role of higher education.

    AU: Let’s look forward 25 years. If you were to write this book again in 2050, would you expect more convergence or divergence?

    MS: Well, I have to admit, I was afraid you would ask me this question, and I’ve given it some thought. To put it simply, I believe that in Europe, divergence will persist. The nation-state, as it currently operates in Europe, will continue to resist attempts by the EU to modernize and harmonize higher education systems. This resistance makes it difficult to achieve the kind of convergence the EU envisions.

    AU: Michael, thank you so much for joining us today.

    MS: Pleasure.

    AU: And thank you to our producers, Tiffany McLennan and Sam Pufek, and to you, our listeners and viewers. If you have any questions about today’s episode or suggestions for future ones, email us at [email protected]. Don’t forget to subscribe to our YouTube channel. Join us next week when our guest will be Javier Botero, discussing developments in Colombian higher education. Bye for now.

    *This podcast transcript was generated using an AI transcription service with limited editing. Please forgive any errors made through this service.

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  • Dual leadership controversies plague Seton Hall

    Dual leadership controversies plague Seton Hall

    Seton Hall University president Monsignor Joseph Reilly is facing mounting pressure from public officials and demands for transparency following a report alleging that he looked the other way on sexual abuse cases.

    At the same time, the university is contending with a lawsuit filed last year by former president Joseph Nyre, which alleges retaliation, breach of contract and various other misdeeds by the Board of Regents.

    The regents have remained silent on the Reilly situation and said little about Nyre’s lawsuit, beyond a report issued in July. Now lawmakers are ratcheting up pressure on the private institution to take action, raising questions about how the board is navigating the dual controversies behind closed doors with little public oversight.

    A Bombshell Report

    Reilly, who was hired as president in April, has a long history with Seton Hall.

    The new president earned a psychology degree from the university in 1987; in 2002, he became rector of the College Seminary at St. Andrew’s Hall, the undergraduate seminary of the Archdiocese of Newark, which is part of Seton Hall. A decade later Reilly became rector and dean of the university’s graduate seminary, a position he held until 2022. Then he took a yearlong sabbatical before returning as vice provost of academics and Catholic identity.

    Reilly also served on Seton Hall’s Board of Trustees—one of two governing bodies—during his time as an administrator.

    It was during his time at the graduate School of Theology that Reilly is accused of knowing about sexual abuse allegations that he did not report, according to documents reviewed by Politico. The case is linked to sprawling sexual abuse allegations involving disgraced cardinal Theodore McCarrick, the news outlet reported, who “created a culture of fear and intimidation” and “used his position of power as then–Archbishop of Newark”—which sponsors Seton Hall—“to sexually harass seminarians” for decades, according to a university report released in 2019.

    McCarrick, who sat on both of Seton Hall’s boards, was defrocked by the Vatican after he was found guilty of sexual misconduct in a canonical trial. A criminal case against McCarrick was suspended last year due to his inability to stand trial because of a dementia diagnosis.

    While Seton Hall never released to the public its full report on the abuse McCarrick allegedly committed, Politico’s review of the findings revealed that Reilly knew about the allegations against the cardinal and failed to report to university officials a student complaint about sexual assault by a seminarian. Politico also reported that Reilly dismissed another seminarian in 2012 who had allegedly been sexually abused and that he did not investigate the incident. In another instance, Reilly was allegedly made aware of a 2014 sexual harassment charge and did not report it.

    Politico also reported that Reilly did not fully cooperate with a 2019 investigation into McCarrick’s alleged abuse. A task force set up in 2020 to mete out discipline after the McCarrick scandal reportedly recommended removing Reilly from board and leadership roles.

    As the controversy has unfolded, Seton Hall has said little publicly.

    “As part of the search for the university’s 22nd president, the Board of Regents reviewed several candidates and overwhelmingly selected Monsignor Joseph Reilly to lead Seton Hall in recognition of his decades of effective service and leadership,” a Seton Hall spokesperson wrote in an email to Inside Higher Ed. “The Board of Regents remains unequivocal in its support of Monsignor Reilly and firmly believes in his ability and vision to enhance Seton Hall’s standing as one of the nation’s foremost Catholic universities.”

    The university did not provide a requested interview with regents, but the spokesperson added that following a 2019 review by a law firm, “the board determined that Monsignor Reilly should remain in his role and eligible for future roles at the University.” Seton Hall declined to provide a copy of the report.

    Demanding Answers

    Seton Hall’s silence has not gone unnoticed by Democratic state senator Andrew Zwecker, who chairs the Senate Oversight Committee and is vice chair of the higher education committee.

    “I’m appalled at the fact that they’ve just doubled down at this point without any transparency, just generic statements about values and doing a good job, et cetera,” he told Inside Higher Ed.

    Though Seton Hall is private, Zwecker noted that it receives about $2.5 million in state funding for certain programs. He added that the state could cut those funds—an option he might pursue if the university doesn’t respond transparently to concerns that Reilly ignored sexual abuse.

    “That is a lever that we must absolutely consider to keep the pressure on,” Zwecker said.

    He’s also weighing a public hearing. But Zwecker said he would rather see Seton Hall address the issue and answer questions about what Reilly knew about sexual abuse and whether the Board of Regents ignored those findings when it voted to hire him.

    If regents knew and “voted to install this president anyway, they should resign immediately,” Zwecker said.

    Democratic governor Phil Murphy also weighed in last week.

    “The Governor is deeply concerned by the allegations and believes that Seton Hall University must release the full report,” press secretary Natalie Hamilton told Inside Higher Ed by email.

    The Star-Ledger editorial board has challenged the university on its opacity, publishing an opinion piece on Monday under the headline “Why is Seton Hall hiding this sex abuse report?

    Faculty members at Seton Hall are also pressing for transparency.

    Nathaniel Knight, chair of Seton Hall’s Faculty Senate, noted “considerable concern” among the professoriate and said he wants to see a “greater degree of transparency” from the university.

    Knight said he supported Reilly’s hiring when he was named president, noting he “had the institutional memory” given his years of service and seemed to “embody the spirit of Seton Hall.” But now Knight wants the university to fully explain the concerns around the new president.

    “I support Monsignor Reilly. I supported his hiring. I think he’s a good man, a man of integrity and religious faith, and is someone who brought a promise of bringing the university, the community, together around its core values as a Catholic institution of higher education. Whatever is out there, I’d like to be able to weigh that against the positives that I see with Monsignor Reilly,” Knight said.

    An Explosive Lawsuit

    For Seton Hall, the Reilly controversy comes on the heels of Nyre’s unexpected exit in 2023, which shocked many in the community.

    “It was a surprise. I think we were bewildered. He had been brought in with great fanfare not long before,” Knight said. “He saw the university through the COVID years with a steady hand and was in the process of implementing this strategic plan that he had crafted. We saw no indication that there were any problems in the works. It was out of the blue and had us all scratching our heads.”

    Nyre sued Seton Hall last February, alleging breach of contract and retaliation by the board.

    In the lawsuit, Nyre alleges he was pushed out by the Board of Regents following a clash with then-chair Kevin Marino, whom he accused of micromanagement, improperly inserting himself into an embezzlement investigation at the law school and sexually harassing his wife, Kelli Nyre, among other charges. Marino, who is no longer on the board, was not named as a defendant in the lawsuit despite being at the center of many of the allegations.

    “Our litigation centers on the alleged systemic failures of the Board of Regents and their unwillingness to comply with federal laws, including Title IX, Title VII, and Title IV, as well as university bylaws and policies,” Matthew Luber, an attorney representing Nyre, said in a statement. “As alleged in the Complaint, the Defendants prioritized self-preservation, suppressing dissent and retaliating against individuals like Dr. Nyre who reported misconduct and advocated for meaningful change. As further alleged in the Complaint, the Board of Regents not only neglected their fiduciary responsibilities, but exposed the University and its personnel to significant risk. No matter the outcome, change is urgently needed at Seton Hall.”

    The university has pushed back in court. Officials filed a motion to dismiss last March, alleging that Nyre failed to state a claim and that the terms of his exit agreement barred him from filing a lawsuit against Seton Hall and/or its Board of Regents. Lawyers for Seton Hall wrote in a brief that Nyre’s lawsuit “can best be described as gamesmanship, and at worst sheer dishonesty.”

    University officials did not address the Nyre lawsuit in a statement to Inside Higher Ed, but last July they released a report from an outside law firm rejecting the claims against Marino. Attorneys for the firm, Perry Law, wrote that they “found no evidence to substantiate Mrs. Nyre’s allegations regarding Mr. Marino, despite the purported harassment allegedly occurring in public places in close proximity to numerous other individuals.”

    The Perry Law report was issued July 2, one day after Reilly assumed office. The report did not include interviews with the Nyres, who the authors noted did not participate in the investigation. Witnesses present for the alleged incidents told investigators that they did not see Marino engage in the behavior he is accused of, and the former board chair has denied the claims and blasted the lawsuit as “desperate and pathetic.” And, in a statement to Inside Higher Ed last year, Seton Hall said the claims were without merit.

    As controversies around Seton Hall’s current and former leaders play out, more details are likely to emerge in the Nyre case, barring a dismissal or settlement. But the Reilly review may remain shrouded in mystery as Seton Hall hunkers down, ignoring widespread calls for transparency.

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  • Probabilities of generative AI pale next to individual ideas

    Probabilities of generative AI pale next to individual ideas

    While I was working on the manuscript for More Than Words: How to Think About Writing in the Age of AI, I did a significant amount of experimenting with large language models, spending the most time with ChatGPT (and its various successors) and Claude (in its different flavors).

    I anticipated that over time this experimenting would reveal some genuinely useful application of this technology to my work as a writer.

    In truth, it’s been the opposite, and I think it’s interesting to explore why.

    One factor is that I have become more concerned about what I see as a largely uncritical embrace of generative AI in educational contexts. I am not merely talking about egregiously wrongheaded moves like introducing an AI-powered Anne Frank emulator that has only gracious thoughts toward Nazis, but other examples of instructors and institutions assuming that because the technology is something of a wonder, it must have a positive effect on teaching and learning.

    This has pushed me closer to a resistance mindset, if for no other reason than to provide a counterbalance to those who see AI as an inevitability without considering what’s on the other side. In truth, however, rather than being a full-on resister I’m more in line with Marc Watkins, who believes that we should be seeing AI as “unavoidable” but not “inevitable.” While I think throwing a bear hug around generative AI is beyond foolish, I also do not dismiss the technology’s potential utility in helping students learn.

    (Though, a big open question is what and how we want them to learn these things.)

    Another factor has been that the more I worked with the LLMs, the less I trusted them. Part of this was because I was trying to deploy their capabilities to support me on writing in areas where I have significant background knowledge and I found them consistently steering me wrong in subtle yet meaningful ways. This in turn made me fearful of using them in areas where I do not have the necessary knowledge to police their hallucinations.

    Mostly, though, just about every time I tried to use them in the interests of giving myself a shortcut to a faster outcome, I realized by taking the shortcut I’d missed some important experience along the way.

    As one example, in a section where I argue for the importance of cultivating one’s own taste and sense of aesthetic quality, I intended to use some material from New Yorker staff writer Kyle Chayka’s book Filterworld: How Algorithms Flattened Culture. I’d read and even reviewed the book several months before, so I thought I had a good handle on it, but still, I needed a refresher on what Chayka calls “algorithmic anxiety” and prompted ChatGPT to remind me what Chayka meant by this.

    The summary delivered by ChatGPT was perfectly fine, accurate and nonhallucinatory, but I couldn’t manage to go from the notion I had in my head about Chayka’s idea to something useful on the page via that summary of Chayka’s idea. In the end, I had to go back and reread the material in the book surrounding the concept to kick my brain into gear in a way that allowed me to articulate a thought of my own.

    Something similar happened several other times, and I began to wonder exactly what was up. It’s possible that my writing process is idiosyncratic, but I discovered that to continue to work the problem of saying (hopefully) interesting and insightful things in the book was not a summary of the ideas of others, but the original expression of others as fuel for my thoughts.

    This phenomenon might be related to the nature of how I view writing, which is that writing is a continual process of discovery where I have initial thoughts that bring me to the page, but the act of bringing the idea to the page alters those initial thoughts.

    I tend to think all writing, or all good writing, anyway, operates this way because it is how you will know that you are getting the output of a unique intelligence on the page. The goal is to uncover something I didn’t know for myself, operating under the theory that this will also deliver something fresh for the audience. If the writer hasn’t discovered something for themselves in the process, what’s the point of the whole exercise?

    When I turned to an LLM for a summary and could find no use for it, I came to recognize that I was interacting not with an intelligence, but a probability. Without an interesting human feature to latch onto, I couldn’t find a way to engage my own humanity.

    I accept that others are having different experiences in working alongside large language models, that they find them truly generative (pardon the pun). Still, I wonder what it means to find a spark in generalized probabilities, rather than the singular intelligence.

    I believe I say a lot of interesting and insightful things in More Than Words. I’m also confident I may have some things wrong and, over time, my beliefs will be changed by exposing myself to the responses of others. This is the process of communication and conversation, processes that are not a capacity of large language models given they have no intention working underneath the hood of their algorithm.

    Believing otherwise is to indulge in a delusion. Maybe it’s a helpful delusion, but a delusion nonetheless.

    The capacities of this technology are amazing and increasing all the time, but to me, for my work, they don’t offer all that much of meaning.

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  • A troubling moment for public higher ed (opinion)

    A troubling moment for public higher ed (opinion)

    David Kozlowski/Moment Mobile/Getty Images

    Earlier this month, my institution, Southern Methodist University, made headlines by hiring President Jay Hartzell away from the University of Texas at Austin, one of the country’s largest and most prestigious public universities. The move surprised many on both campuses and sent shock waves through higher education.

    While I can’t presume to know all the motivations behind President Hartzell’s decision and I don’t speak for SMU, as a faculty member who studies higher education, I believe this moment demands our attention. Many public universities are under serious threat, and private universities need to realize that their future is closely tied to the success of their public counterparts.

    For more than a decade, SMU has been my academic home. The campus boasts smart and curious students, dedicated faculty who care about teaching and research, and strong leadership from the administration and Board of Trustees. We’re in the middle of a successful capital campaign and enjoying both athletic success after our move to the Atlantic Coast Conference and a growing research profile.

    Yet, even as I anticipate the leadership that President Hartzell will bring to SMU, I can’t ignore the broader context that has made such a move more common and deeply troubling.

    Hartzell isn’t the only example of a major public university president leaving for the relative safety of private higher education. His predecessor at UT Austin Greg Fenves left for Emory University. Carol Folt resigned from the University of North Carolina at Chapel Hill before getting the University of Southern California presidency. Back in 2011, Biddy Martin famously left the University of Wisconsin at Madison for Amherst College in one of the early examples of this trend. So, what is going on and why are major public university presidencies less attractive than they once were?

    The Struggles of Public Universities

    Being a public university president in a red state is the toughest job in higher education today.

    Public universities in these politically charged environments are under siege. They face relentless ideological attacks from state legislators and are constantly forced to navigate resource challenges from years of underfunding.

    Politicians attacking public higher education are not simply questioning the budgets or management—they are attempting to dismantle these institutions. Efforts to reduce tenure protections, anti-DEI legislation and restrictions on what can be taught are all part of a broader effort to strip public universities of their autonomy.

    The goal of these attacks is clear: to reduce the influence and authority of public universities and their leaders and undermine the critical role they play in shaping a well-informed and educated workforce and citizenry.

    At the same time, some institutions are adopting policies of institutional neutrality, reducing the ability of presidents to speak out on these issues.

    The cumulative effect of these efforts is to make public universities and their leaders less effective in advocating for their missions, students and faculty.

    The Short-Term Advantages for Private Higher Ed

    In the short term, these challenges facing public universities have opened opportunities for private institutions. With public universities bogged down in political and financial crises, private universities can poach top faculty and administrators, offering them better resources and less political interference.

    I don’t fault private universities for capitalizing on these opportunities—they are acting in their own self-interest and in the interests of their own missions, students and faculty.

    But I fear that this approach is shortsighted and ultimately damaging to the broader higher education community. At a time when trust in higher education is declining, when the value of a college degree is being questioned and when the public is increasingly disillusioned with the academy, it is vital that we don’t allow attacks on public institutions to further erode public faith in all of higher education.

    Why Private Universities Must Stand Up for Public Higher Ed

    Private universities are uniquely positioned to advocate for the broader value of higher education and the critical role public institutions play.

    First, private universities can use their platforms to champion the ideals of higher education. With public universities under attack from state legislatures and special interest groups, private institutions can and should speak out against the politicization of higher education. Whether through research, advocacy or public statements, private universities can be powerful allies in the fight to protect the autonomy of public institutions.

    Second, private universities can advocate for increased public investments in higher education. They can use their influence to urge policymakers to restore funding for public universities and reject anti–higher education policies. At a time of declining public support, private universities can push for policies that ensure all students, regardless of background, have access to high-quality postsecondary education to develop the skills to succeed in today’s economy.

    Third, private universities can help bridge the divide between public and private higher education by forming partnerships with public two- and four-year institutions. These partnerships could include joint research initiatives, transfer and reciprocal enrollment programs, or shared resources to expand access and opportunity.

    The Time for Action Is Now

    In this critical moment for higher education, private universities need to demonstrate leadership—not just for their own interest, but for the interests of the entire industry. If we want to safeguard the unique contributions of both public and private higher education, we need to work together to ensure both sectors thrive.

    Now is the time for all those who believe in the transformational power of higher education to stand up and take action. The future of higher education depends on it.

    Michael S. Harris is a professor of higher education in the Simmons School of Education and Human Development at Southern Methodist University.

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  • Trump administration allows immigration arrests at colleges

    Trump administration allows immigration arrests at colleges

    The acting secretary of the Department of Homeland Security on Tuesday rescinded guidance that prevented immigration arrests at schools, churches and colleges.

    Since 1993, federal policy has barred immigration enforcement actions near or at these so-called sensitive areas. The decision to end the policy comes as the Trump administration is moving to crack down on illegal immigration and stoking fears of mass deportations. 

    “This action empowers the brave men and women in [Customs and Border Protection] and [Immigration and Customs Enforcement] to enforce our immigration laws and catch criminal aliens—including murders and rapists—who have illegally come into our country,” acting DHS secretary Benjamine Huffman said in a statement. “Criminals will no longer be able to hide in America’s schools and churches to avoid arrest. The Trump administration will not tie the hands of our brave law enforcement, and instead trusts them to use common sense.”

    Advocates for undocumented people have warned that such a policy change was possible, and some college leaders have said they won’t voluntarily assist in any effort to deport students or faculty solely because of their citizenship status, although they said they would comply with the law. On Wednesday, the Justice Department said it would investigate state and local officials who don’t enforce Trump’s immigration policies.

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  • Building common ground in higher education

    Building common ground in higher education

    Welcome to year four of the “Beyond Transfer” blog on Inside Higher Ed. We’re humbled by and thankful for the lively and passionate community this has become. We continue to be impressed with the levels of readership, the exemplary work that various authors describe, the connections that are made as people respond to one another’s work and the dedication to students that jumps off the page. We begin 2025 feeling truly grateful to all those working hard every day to ensure fair treatment of students and their learning. Thank you for all you do.

    Each year, we kick off the “Beyond Transfer” blog with some reflections on what we’ve learned from you and all our partners on the ground and what that means for the year ahead. We are excited to welcome Sova’s new partner Marty Alvarado to this endeavor. Marty has a long history of leading impactful transfer and learning mobility work, and while she’s new to Sova, her insights have long guided our work.

    In 2024, Sova’s transfer and learning mobility team was far-flung and working deeply in many contexts. As a result, we begin 2025 midstride on a variety of fronts:

    • In states: The Sova team is embedded in truly consequential transfer and learning mobility work in several states. This hard, on-the-ground work includes facilitating state-level, cross-sector leadership tables, providing technical assistance for institutional collaborations, supporting implementation of legislatively mandated reforms and serving as a thought partner to state agencies and system offices in diverse political and governance contexts.

    The new year is a time when people reflect on the year that passed and make commitments for the year ahead. This year, we thought we’d play on that theme by sharing some reflections on the past year and what that means for our team’s commitments in the year ahead.

    You may have heard that Merriam-Webster’s 2024 Word of the Year was “polarization,” which Merriam-Webster defined as “division into two sharply distinct opposites; especially, a state in which the opinions, beliefs or interests of a group or society no longer range along a continuum but become concentrated at opposing extremes.” For anyone who lived through the 2024 U.S. presidential election, the selection of this word of the year probably comes as no surprise.

    This led us to reflect on a hard lesson we have learned through our transfer and learning mobility work, which is that this, too, is a space that can quickly lead to polarization. So often, we hear blame placed on receiving institutions for not taking enough credits or on sending institutions for not preparing students well enough. We see examples of administration pitted against faculty for control over decision-making related to transfer credits. We even see the needs of transfer students held up against the needs of students who started and stayed at an institution. Sound familiar?

    So our first commitment for 2025 is to practice the art of depolarization. What do we mean by that? In many ways, this feels like a recommitment to values we already hold, but (being human) sometimes don’t fully live up to. We will welcome hard conversations. We will actively listen, with the goal of building understanding and empathy. We will begin hard conversations with a reminder to honor the perspectives and expertise of all present. We will focus on the human dimensions of change, which includes recognizing that people bring the beauty of their identities and experiences to the work alongside fear of loss, discomfort with conflict and differing styles. We will actively find ways to include all participants. We will transparently document differing perspectives. We will avoid overgeneralizations and stereotypes. We will remember that we work with educators who care about students and welcome being invited into collaborative problem-solving. And when we fall short of these recommitments, we will be open to others holding us accountable.

    Another commitment we have for 2025 is the work of finding and expanding the common ground. This too flows from an interest in depolarization and our shared conviction that common ground exists but can be easily drowned out amid the din of partisan hostility.

    We know that transfer touches many learners—in fact, likely more learners than we previously thought. New data from a survey of a nationally representative sample of Americans, conducted in a partnership between Public Agenda and Sova for “Beyond Transfer,” found that four in 10 respondents tried to transfer some type of credit toward earning an associate degree, bachelor’s degree or certificate. Moreover, those respondents shared that their credit transfer journeys took many forms, including seeking credit transfer for military experience, work-based learning and dual-credit courses in high school. Despite their different journeys, many shared the common experience of credit loss, with 58 percent of respondents indicating they had lost some number of credits when transferring. These data points demonstrate there is a large and diverse population of mobile learners that we should bring into the conversation to build awareness of the high incidence of transfer and generate support for policy action.

    While there are many contentious issues in higher education—including how to improve affordability and how to address ballooning student loan debt—transfer is an area with bipartisan support that, if we can improve, can generate downstream improvements in other areas, such as completion and affordability.

    In the same Public Agenda survey, respondents of all political backgrounds expressed strong support for a variety of policy ideas intended to improve credit transfer. Credit mobility and transfer might well be an issue around which Republicans, Democrats and Independents prove they are capable of agreement and joint action. Improving transfer stands to offer a triple bottom line for learners, institutions and taxpayers:

    • For learners: Recognizing more of their hard-earned credit is the fair thing to do, and research makes clear it will also advance their success by increasing retention and shortening time and cost to completion.
    • For institutions: Public appetite for transparency and accountability clearly cuts across political identities, and institutions would be well served by paying attention to this growing appetite and its relationship to the ongoing decline of public confidence in the value of higher education.
    • For taxpayers: Maximizing the credits earned for students will ensure taxpayer dollars are used to best effect.

    As we dive into 2025, we’ll keep working to dial down the finger-pointing and blaming, cut across silos and divides of our own making, and expand the common ground that already exists on transfer. We hope you’ll join us in finding ways to come together across multiple fronts—within institutions and systems, with government and policymakers at all levels, with accreditors and associations—to serve our students. They deserve it.

    Want to share your commitments for 2025? Please send your thoughts to [email protected] by Feb. 15. We will synthesize your thoughts and reflect them in an upcoming post.

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  • Leverage Student Ambassadors and UGC in Education Marketing

    Leverage Student Ambassadors and UGC in Education Marketing

    Reading Time: 11 minutes

    Authenticity has become a cornerstone of successful education marketing campaigns. Nothing speaks louder to prospective students than real experiences shared by current students. That’s why we recommend the combined use of two powerful tools: student ambassador programs and user-generated content (UGC). 

    These strategies harness the voices of your students to create compelling, authentic narratives that resonate. In this blog, we’ll explore the enrollment-boosting potential of student ambassadors and UGC for education marketing, the benefits they offer, and actionable steps to integrate them into your strategy. Let’s get started!

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    Understanding the Role of a Student Ambassador

    What is a student ambassador? A student ambassador is a current student who represents your institution in various capacities, from marketing and recruitment to campus events. These individuals are typically chosen for their enthusiasm, communication skills, and ability to connect with diverse audiences. 

    What do student ambassadors do? As the face of your school, student ambassadors embody its culture and values, offering prospective students and their families an authentic glimpse into campus life. 

    The roles of student ambassadors are varied. They may host campus tours, participate in Q&A sessions during open houses, or even create content for your social media platforms. By sharing their personal experiences, they help humanize your institution, breaking down barriers and building trust.

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    Source: University of Waterloo

    Example: On its website, the University of Waterloo has a dedicated page for members of its community who are interested in its student ambassador program. This page details the role of a student ambassador, the requirements for candidates, their workload, and compensation. When you launch your student ambassador program, use site content to provide vital information to potential candidates and the students they’ll support in their roles. Use social media to keep your audience updated on the application process and involve student ambassadors in content creation to establish a relationship between them and the rest of your student body. 

    Reach out for help implementing effective enrollment-boosting digital marketing strategies! 

    What Is User-Generated Content (UGC)?

    User-generated content (UGC) refers to any content created by your students, alumni, or even staff, rather than your marketing team. This can include photos, videos, testimonials, social media posts, or blogs that showcase their authentic experiences. Unlike polished advertising campaigns, UGC is often raw and unfiltered, making it highly relatable and trustworthy.

    Now that audiences are bombarded with promotional material, UGC stands out. It delivers a level of authenticity that professionally crafted content simply cannot replicate. For prospective students, seeing someone “just like them” thriving at your institution can be the deciding factor in their enrollment journey.

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    Source: University of Oxford | TikTok

    Example: Take a look at the comments on this TikTok video. The bottom one shows how many prospective students are turning to current students for advice and insights into their journey with your institution. This “day in the life” video from a University of Oxford student offers a glimpse into campus life from a personal perspective. Videos shared on a student’s personal page often feel more genuine since they don’t come across as promotional content.

    That’s not to say your school shouldn’t engage with these posts! Use hashtags, like #universityofoxford, to find UGC created by your community and reshare it on your school’s profile. To encourage more of this content, promote specific hashtags and even run contests or challenges to inspire creativity and engagement.

    The Benefits of Student Ambassadors and UGC

    Though their methodology is different, both student ambassador programs and UGC help to tell your school’s unique story authentically.

    These methods are particularly effective at humanizing your school’s brand. Discover some more of the unique benefits you can see when you combine these strategies correctly.

    • Authenticity and Trust: Both student ambassadors and UGC provide unfiltered insights into your institution. Prospective students are more likely to trust the words of a peer than a marketing brochure. When real students share their stories, it creates a sense of transparency and trust.
    • Increased Engagement: Content created by student ambassadors and peers often performs better on social media platforms. Audiences are more likely to engage with posts that feel genuine and relatable. This increased engagement can translate to higher visibility for your institution.
    • Cost-Effectiveness: Leveraging the voices of your students can reduce the need for extensive advertising budgets. While there may be costs associated with training or compensating ambassadors, the return on investment through increased applications and enrollment often outweighs the initial expenditure.
    • Community Building: By involving students in your marketing efforts, you foster a sense of pride and belonging. Ambassadors feel more connected to your institution, and their enthusiasm is infectious, positively influencing both their peers and prospective students.

    How to Build a Successful Student Ambassador Program

    Building a student ambassador program involves creating a structured initiative that aligns with your school’s marketing goals and fosters authentic engagement. A successful program requires careful planning, clear objectives, and ongoing support to empower ambassadors as true representatives of your institution. Here, we’ll walk you through the essential steps to design and implement a program that connects with prospective students and amplifies your school’s story.

    Define Clear Objectives

    Clear objectives are the cornerstone of a student ambassador program, aligning with your marketing goals and guiding ambassadors toward success. Start by clearly outlining the program’s purpose. For example, increasing applications, enhancing campus tour experiences, or boosting social media engagement. 

    This clarity of intent should be paired with measurable goals, to help ambassadors understand what success looks like. Measurable goals could be increasing tour attendance by 20% or generating a set number of social media posts each month 

    Tailor these objectives to match the unique strengths of each ambassador, assigning roles that play to their talents, such as public speaking for campus tours or storytelling for blog posts and videos. Providing a clear role description that details their responsibilities, tasks, and time commitments is equally critical to avoid confusion and set expectations. 

    To foster motivation, explain the “why” behind their tasks, helping them see how their efforts impact prospective students, build trust in the institution, and contribute to enrollment goals. Regular check-ins or feedback sessions can also ensure ambassadors stay on track, allowing for adjustments and maintaining engagement. With clearly defined objectives and the right support, ambassadors can confidently represent your institution and drive meaningful results.

    Recruit the Right Ambassadors

    Select ambassadors who reflect the diversity and values of your institution. Look for individuals who are enthusiastic, articulate, and comfortable sharing their experiences. Peer recommendations, faculty referrals, and application processes can help identify the best candidates.

    Foster Collaboration

    Facilitate collaboration between ambassadors and your marketing team. Regular meetings can help align their content with your broader campaigns while maintaining authenticity. Ambassadors should feel supported but not micromanaged.

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    Source: University of Windsor

    Example: The University of Windsor demonstrates trust in its student ambassadors with a unique feature on its website. It allows current and prospective students to select an ambassador to chat with for answers to their school-related questions. To replicate this success, implement a comprehensive training program to ensure consistency and quality. Clear expectations enable your ambassadors to take on key responsibilities confidently, delivering a strong return on your investment.

    Provide Comprehensive Training

    • Familiarize Ambassadors with Your Institution’s Key Messaging and Values
      Begin by familiarizing ambassadors with your institution’s key messaging and values. This includes providing them with a clear understanding of your school’s mission, vision, and what sets it apart from competitors. Equip them with talking points about academics, extracurricular offerings, campus facilities, and student life, ensuring consistency in how they communicate your brand. Role-playing exercises can be particularly effective here, helping ambassadors practice delivering messages in a variety of scenarios, such as open houses, campus tours, or online Q&A sessions.
    • Train Ambassadors on Social Media Best Practices
      Training should also include social media best practices, especially if ambassadors are creating content for your platforms. Teach them how to craft posts that are engaging and aligned with your school’s tone and style. Provide guidelines on appropriate language, photo and video quality, and compliance with privacy policies.
    • Develop Public Speaking Skills
      Since many ambassadors will engage with prospective students and families in person, public speaking training is invaluable. Help them refine their communication skills with workshops that focus on clarity, confidence, and storytelling. Encourage them to share personal anecdotes about their experiences at your school, as these authentic stories are often the most memorable. Practice sessions with constructive feedback can significantly boost their comfort in delivering presentations or handling impromptu questions.
    • Build Soft Skills for Diverse Audiences
      Effective training also involves building soft skills like empathy, adaptability, and cultural awareness, especially for ambassadors interacting with diverse audiences. 

    Include scenarios that challenge them to navigate different cultural perspectives or address sensitive questions tactfully. By fostering these skills, you ensure ambassadors can create welcoming and inclusive experiences for prospective students and their families.

    • Incorporate Interactive Training Methods
      To make training engaging and practical, use a mix of interactive methods such as role-playing, group discussions, and hands-on activities. Incorporate real-world examples and success stories from past ambassadors to inspire new recruits and show them what’s possible. Providing a training manual or digital resource hub can also serve as a handy reference for ambassadors as they grow into their roles.
    • Provide Ongoing Support and Refreshers
      Finally, ongoing support and refreshers are critical. Schedule periodic check-ins to provide additional guidance, address challenges, and celebrate successes. The more prepared they are, the more effectively they’ll represent your school.

    Empower Ambassadors to Create

    Empowering student ambassadors to create their own content is one of the most effective ways to showcase the authentic, lived experiences that resonate with prospective students. By trusting ambassadors with creative freedom, you enable them to craft content that feels genuine and relatable—qualities that polished marketing campaigns often struggle to replicate.

    Start by encouraging ambassadors to focus on their personal experiences and unique perspectives. Heartfelt testimonials are another powerful form of content. Whether it’s a written story, a video, or a social media post, ambassadors sharing their personal journeys—why they chose your school, how it’s impacted their lives, and what they’ve learned—can create an emotional connection with viewers. 

    To provide inspiration and structure, consider giving student ambassadors a content calendar – a detailed content plan that outlines the where, what, and when of your posts. Highlighting diverse voices within your ambassador team ensures a broad range of experiences and perspectives are represented, appealing to a wider audience.

    Celebrate Their Contributions

    Recognize and reward your ambassadors for their efforts. This can range from financial compensation to exclusive perks like access to networking events or career development opportunities. Publicly celebrating their work reinforces their value and motivates others to get involved.

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    Source: New York University

    Example: Here, New York University’s School of Global Public Health welcomes a new student ambassador, celebrating her accomplishments in the field, describing her role in the NYU community, and directing the audience to her student blog post. In addition to monetary rewards, student ambassadors appreciate public acknowledgments of their contributions. 

    Measure Success

    Track the impact of your ambassador program using metrics such as social media engagement, website traffic, and application rates. Use this data to refine your approach, ensuring continuous improvement.

    Incorporating UGC into Your Marketing Strategy

    A UGC marketing campaign can be a goldmine for schools looking to leverage their communities to tell their story. By encouraging students to share their experiences, you tap into a wealth of relatable and engaging material that resonates with prospective students. Let’s explore how to integrate UGC into your marketing strategy for maximum impact.

    Create Opportunities for UGC

    Encourage your students to share their experiences by hosting contests, themed hashtag campaigns, or student takeovers on social media. The more accessible you make the process, the more likely students are to participate.

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    Source: Caleontwins | TikTok

    Example: Here, Humber College has paid well-known influencers to promote a contest called Humber Bring It. The aim was to showcase all the unique skills students brought to their community. In their video, the Caleon twins shared all the essential details of the contest such as the deadline, prizes for winners (a 5000 dollar tuition credit or a laptop), and the hashtag that each contestant should use. Contests like this are the perfect way to create a UGC buzz around your institution. 

    Showcase UGC Across Platforms

    To maximize the impact of user-generated content (UGC), feature it prominently across your marketing platforms. Incorporate student stories, photos, and videos on your website’s homepage, within program pages, and in blog posts to provide a genuine glimpse into campus life. Social media channels are another natural home for UGC, where they can drive engagement and create relatable touchpoints with prospective students. Consider integrating this content into admissions brochures, emails, and campus tour presentations to ensure consistent messaging.

    Before sharing any UGC, prioritize student consent. Always seek permission from contributors, clearly explaining where and how their content will be used. Providing written guidelines and gaining explicit agreement ensures transparency and builds trust. By celebrating your students’ experiences respectfully and prominently, you showcase your school’s vibrant community and also create a foundation of authenticity and ethical storytelling that resonates with your audience.

    Maintain Quality Control

    While UGC is inherently less polished, maintaining a level of quality ensures it aligns with your institution’s values and messaging. Begin by establishing clear guidelines for students contributing content. 

    These guidelines should outline your school’s tone, branding, and expectations for appropriateness, while still encouraging creativity and individuality. For example, provide tips on photography and video basics, such as lighting and framing, to enhance visual appeal without compromising authenticity.

    Review content before publication to ensure it represents your school positively. This doesn’t mean heavily editing or sanitizing the material—rather, it’s about ensuring the content reflects your institution’s culture, is free of inappropriate language or imagery, and avoids unintentional misrepresentation.

    Offering feedback to students can also be a valuable learning experience, helping them refine their work while staying true to their voice. By balancing authenticity with quality, you showcase the best of your community in a way that’s both relatable and professional.

    Engage with UGC Creators

    Show appreciation for students who contribute content by engaging with their posts, sharing their work, or even spotlighting them in dedicated campaigns. This not only boosts their morale but also encourages others to participate.

    Use UGC to Tell Stories

    Go beyond individual posts by weaving UGC into cohesive narratives. For example, compile videos and testimonials into a series showcasing different aspects of campus life. Storytelling adds depth and emotional resonance to your campaigns.

    Bringing It All Together

    Student ambassador programs and UGC are avenues for building authentic connections with your audience. By leveraging the voices of your students, you showcase your institution’s unique story in a way that resonates deeply with prospective students and their families.

    At Higher Education Marketing, we specialize in helping schools like yours unlock the potential of these strategies and many others. Whether you’re just starting or looking to refine your approach, our expertise ensures your campaigns drive meaningful engagement and results.

    Your students are your greatest storytellers. Let their voices elevate your brand and inspire the next generation to join your community.

    Struggling with enrollment?

    Our expert digital marketing services can help you attract and enroll more students!

    Frequently Asked Questions 

    What is a student ambassador

    A student ambassador is a current student who represents your institution in various capacities, from marketing and recruitment to campus events.

    What do student ambassadors do? 

    As the face of your school, student ambassadors embody its culture and values, offering prospective students and their families an authentic glimpse into campus life.

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  • National Advisory Committee on Institutional Quality and Integrity Meets February 19-20. (US Department of Education)

    National Advisory Committee on Institutional Quality and Integrity Meets February 19-20. (US Department of Education)

     

    Education Department

    Hearings, Meetings, Proceedings, etc.:

    National Advisory Committee on Institutional Quality and Integrity

    FR Document: 2025-01459
    Citation: 90 FR 7677 PDF Pages 7677-7679 (3 pages)
    Permalink
    Abstract: This notice sets forth the agenda, time, and instructions to access or participate in the February 19-20, 2025 meeting of NACIQI, and provides information to members of the public regarding the meeting, including requesting to make written or oral comments. Committee members will meet in-person while accrediting agency representatives and public attendees will participate virtually.

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