Tag: Elevate

  • Using Motivational and Satisfaction Assessments to Elevate Your KPIs

    Using Motivational and Satisfaction Assessments to Elevate Your KPIs

    In my recent conversations with student success leaders on campuses across the country, I have been hearing more focus on Key Performance Indicators (KPIs). Knowing and tracking appropriate KPIs are essential for gauging a college or university’s success in achieving its objectives. Specific KPIs that matter most will vary based on institutional selectivity, mission, and strategic goals. Some critical KPIs that many institutions track include:

    • enrollment yield
    • net tuition revenue
    • first-year fall to spring persistence
    • second-year return (official retention rate)
    • student learning outcomes
    • student engagement
    • overall student satisfaction
    • graduation rates/time-to-degree (four-year, five-year or six-year)
    • career placement rates
    • alumni giving/engagement rates

    Increasingly, institutions are recognizing the power of data-informed decision-making and leveraging student feedback to drive improvements in key areas and to see the results in their targeted KPIs. Critical components of this approach involve regularly assessing student motivation and student satisfaction.

    Proactively addressing challenges to enhance the student experience

    Motivational and satisfaction assessments provide valuable insights into the student journey, allowing institutions to proactively address challenges and enhance the student experience. These assessments, administered at various points throughout a student’s academic career, can reveal areas of strength and opportunities for improvement, directly impacting a range of KPIs.

    By regularly collecting and analyzing this student feedback, institutions can move beyond reactive problem-solving and instead cultivate a proactive, student-centered approach for continuous improvement. Beyond traditional data points, incorporating the students’ voice provides a richer understanding of the factors influencing student success and retention. The data gathered from these assessments are not only about identifying problems; they uncover the nuances of the student experience and understanding what truly drives engagement and success.

    Improving persistence with targeted interventions

    Understanding student motivation levels, particularly during the critical first and second years, allows for targeted interventions to improve persistence. Early identification of at-risk students, coupled with proactive support, can significantly impact first-year and second-year retention rates. Why stop there?

    Measuring satisfaction with services like advising, instruction, career services, and access to classes can significantly impact student persistence, graduation rates and, ultimately, career readiness. A positive campus climate, characterized by safety, inclusivity, and a strong sense of belonging, fosters student engagement and satisfaction, and student success, which may lead to improved alumni engagement. Furthermore, demonstrating a commitment to student feedback (and acting upon it) can enhance the institution’s reputation and attract prospective students who value a supportive and responsive learning environment.

    Boost student success by tracking the right KPIs

    What KPIs are you regularly tracking and how have you incorporated student feedback data into your efforts and your documented indicators?  If this is an area where you would like to do more, contact me to discuss how student motivation and satisfaction data can best help support your KPI efforts.

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  • Report highlights growing movement to elevate student voice in school communications

    Report highlights growing movement to elevate student voice in school communications

    Key points:

    As K-12 leaders look for ways to strengthen trust, engagement, and belonging, a growing number of districts are turning to a key partner in the work: their students.

    A new national report from the National School Public Relations Association (NSPRA) and SchoolStatus reveals that districts that incorporate student voice into their communication strategies–through videos, messaging, and peer-created content–are seeing real results: stronger family engagement, increased student confidence, and more authentic school-community connection.

    The report, Elevating Student Voice in School Communications: A Data-Informed Look at Emerging Practices in School PR, is based on a spring 2025 survey, which received 185 responses from K-12 communications professionals. It includes real-world examples from school districts to explore how student perspectives are being incorporated into communication strategies. It highlights the growing use of first-person student storytelling, direct-to-student messaging, and student internships as strategies to build trust, improve engagement, and strengthen school-community relationships.

    “School communicators do more than share information. They help build connection, trust, and belonging in our communities,” said Barbara M. Hunter, APR, Executive Director of NSPRA. “Elevating student voice is not just a feel-good initiative. It is a powerful strategy to engage families, strengthen relationships, and improve student outcomes.”

    Key findings include:

    • Video storytelling leads the way: 81 percent of districts using student voice strategies rely on video as their primary format.
    • Direct communication with students is growing, but there is room for improvement in this area: 65 percent of districts report at least some direct communication with students about matters that are also shared with families, such as academic updates, behavioral expectations or attendance
      • However, just 39 percent of districts copy students on email messages to families, and just 37 percent include students in family-teacher conferences, allowing them to be active participants
    • Internships on the rise: 30 percent of districts now involve students as interns or communication ambassadors, helping create content and amplify student perspectives
    • Equity efforts around student storytelling vary significantly. While some districts say they intentionally recruit students with diverse perspectives, fewer encourage multilingual storytelling or provide structured support to help students share their stories

    Early results are promising: Districts report improved engagement, stronger student confidence, and more authentic communication when students are involved.

    • 61 percent of districts that track comparisons report student-led content generates higher engagement than staff-created communications
    • 80 percent of respondents observe that student voice positively impacts family engagement
    • A majority (55 percent) said direct communication with students improves academic outcomes

    Building Inclusive Student Voice Strategies
    The report outlines a three-part approach for districts to strengthen student voice efforts:

    • Start with student presence by incorporating quotes, videos, and creative work into everyday communications to build trust and visibility
    • Develop shared ownership through internships, ambassador programs, and student participation in content creation and feedback
    • Build sustainable systems by aligning student voice efforts with district communications plans and regularly tracking engagement

    The report also highlights inclusive practices, such as prioritizing student consent, offering mentorship and support for underrepresented students, featuring diverse stories, involving student panels in review processes and expanding multilingual and accessible communications.

    “When districts invite students to take an active role in communication, it helps create stronger connections across the entire school community,” said Dr. Kara Stern, Director of Education for SchoolStatus. “This research shows the value of giving students meaningful opportunities to share their experiences in ways that build trust and engagement.”

    The report also explores common challenges, including limited staff time and capacity, privacy considerations and hesitancy around addressing sensitive topics. To address these barriers and others, it offers practical strategies and scalable examples to help districts start or expand student voice initiatives, regardless of size or resources.

    This press release originally appeared online.

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  • Reimagining the Flipped Classroom: Integrating AI, Microlearning, and Learning Analytics to Elevate Student Engagement and Critical Thinking – Faculty Focus

    Reimagining the Flipped Classroom: Integrating AI, Microlearning, and Learning Analytics to Elevate Student Engagement and Critical Thinking – Faculty Focus

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  • Elevate Your Higher Education YouTube Channel with Proven SEO Tactics

    Elevate Your Higher Education YouTube Channel with Proven SEO Tactics

    In today’s competitive digital landscape, higher education institutions must continually evolve to reach and engage prospective students. YouTube has evolved from a video-sharing platform into a dynamic search engine where students explore campus life, academic programs, and authentic student experiences. That’s why developing and optimizing a higher education YouTube channel is more important than ever.

    Smart video SEO strategies can significantly improve visibility, build brand authority, and support enrollment goals for institutions. A well-crafted YouTube strategy plays a crucial role in this effort, ensuring that content reaches and resonates with prospective students.

    Why YouTube SEO matters for higher ed video marketing

    YouTube SEO goes beyond views. It positions your institution within one of the most influential search engines in the world. YouTube has become the second-largest search engine after Google, and for today’s prospective students — many of whom are digital natives — video is a primary method of discovery and research.

    Whether exploring campus life, comparing academic programs, or seeking authentic student voices, prospective learners turn to YouTube to gather insights that influence their decisions. A well-optimized higher education YouTube channel offers a range of benefits, including:

    • Builds credibility and trust by providing authentic, engaging content.
    • Expands visibility on a platform used heavily by prospective students.
    • Drives enrollment by surfacing at key moments in the decision-making journey.
    • Strengthens your digital footprint through content that aligns with search behavior.
    • Supports multi-channel strategies by integrating with websites, email, and social media.
    • Improves AI-driven search visibility as AI-powered search results increasingly prioritize video content. (Tools like YouTube’s auto-transcription and AI tagging can further enhance discoverability.)

    Optimizing your channel ensures your content appears when it matters most and positions your institution as a leader in digital engagement.

    “Video content is the future of marketing—it’s authentic, engaging, and capable of building trust with your audience faster than any other medium.”

    Neil Patel, digital marketing expert

    Build a strong SEO foundation for your higher education YouTube channel

    Every video your institution shares is more than just content — it’s an opportunity to shape perceptions, highlight your strengths, and connect with your audience. Before diving into more advanced strategies, it’s essential to ensure that each video is built on a solid SEO foundation.

    When executed consistently, these foundational elements can make the difference between content that gets buried and content that drives meaningful engagement. Foundational elements include:

    • Accurate video transcripts: Ensure transcripts are complete and error-free. This enhances accessibility and helps search engines understand your content. Also, include captions and alt text to enhance accessibility and meet ADA standards.
    • Optimized video settings: Configure each video correctly (e.g., mark as “not for children”, assign relevant categories, add strategic tags) to improve discoverability.
    • Robust video descriptions: Use keyword-rich, detailed descriptions aligned with your academic offerings. Think like a prospective student searching for programs or campus life.
    • SEO-friendly video titles: Titles should be compelling, clear, and keyword-focused. Avoid jargon — focus on what the viewer will gain.

    Apply advanced channel strategies to stand out

    Once the foundational elements are in place, it’s time to move beyond the basics. Elevating your higher education YouTube channel requires thoughtful planning and strategic segmentation. This is especially important for institutions with diverse academic offerings and multiple audiences, such as prospective undergraduate and graduate students.

    Taking a more advanced approach can help differentiate your content, make navigation easier for users, and deliver tailored experiences that align with varied student needs. To elevate your channel’s performance and support segmented marketing goals:

    • Create dedicated channels: Maintaining separate channels for different audiences (like graduate versus undergrad) allows for more targeted messaging and cleaner audience segmentation.
    • Use playlists strategically: Group videos by topic or series and apply consistent naming conventions. This improves navigation, boosts engagement, and supports channel SEO.
    • Optimize thumbnails and preview content: High-quality thumbnails and concise preview text boost click-through rates, especially on mobile devices.

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    Enhance viewer engagement

    Even if your department isn’t directly producing every video, there’s still an opportunity to influence engagement and performance. By implementing a few proven tactics, institutions can increase viewer interaction and strengthen their presence on YouTube.

    These strategies work in tandem with foundational SEO practices to extend the reach and impact of your video content:

    Include clear calls-to-action (CTAs): Ask viewers to like, comment, subscribe, or visit your website. These actions signal relevance to YouTube’s algorithm.

    Leverage end screens and cards: Use these to direct viewers to related content, encouraging longer sessions and deeper engagement.

    Maintain consistent branding: Ensure videos reflect your institution’s visual identity and messaging tone to reinforce brand equity.

    Integrate video into your broader strategy

    YouTube content shouldn’t exist in a silo. When part of a cohesive higher ed video marketing approach, your higher education YouTube channel becomes a versatile asset that supports communication and engagement across platforms.

    To truly maximize its value, it must be woven into your institution’s broader marketing and communication ecosystem. When aligned with your website, email campaigns, and social media channels, your YouTube strategy reinforces key messages and creates a cohesive experience for prospective students.

    YouTube videos can be a powerful asset across multiple marketing channels:

    • Website integration: Embed program overviews, testimonials, and campus tours to enrich landing pages and drive engagement.
    • Email campaigns: Incorporate personalized video content into outreach and drip campaigns to boost open and click-through rates.
    • Social media amplification: Repurpose YouTube content into short clips for Instagram, TikTok, Facebook, and LinkedIn to reach broader audiences.
    • Virtual events and webinars: Leverage recorded content as follow-up resources or promotional teasers.
    • Advertising and paid media: Use high-performing videos in YouTube ads or across PPC campaigns to increase reach and ROI.

    Stay agile and stay ahead

    YouTube SEO isn’t a one-time effort — it’s a continuous process. Use YouTube Studio to track key performance metrics such as watch time, engagement, and search impressions. These insights help guide your strategy and identify opportunities to improve content.

    Monitor analytics regularly, refresh metadata, and adapt to changing viewer behaviors. Institutions that stay agile will be better positioned to engage digital-native audiences.

    Take your higher ed video marketing to the next level

    YouTube remains a powerful tool to build institutional visibility and connect with prospective students. At Collegis Education, our expansive marketing services are backed by deep expertise in higher ed SEO, digital strategy, and content performance. Whether you’re refining your current efforts or starting fresh, a smart, scalable strategy can turn your YouTube channel into a powerful tool for student engagement.

    Let’s connect and start building a smarter strategy today.

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