Tag: Embrace

  • It’s Time for Higher Education Leadership to Embrace ‘Good Trouble’

    It’s Time for Higher Education Leadership to Embrace ‘Good Trouble’

    Dr. Detris AdelabuOn the day of his death in 2020, an op-ed appeared in the New York Times, pre-written by Congressman John Lewis, urging Americans to stand up for justice and what he called “good trouble, necessary trouble.  Even in his death, Congressman Lewis fought for a more equitable America, where every individual recognizes their moral obligation to persist in the struggle for a more just nation.

    The recent Supreme Court decision striking down race-conscious admissions policies, followed by anti-equity legislation across more than 40 states and at the highest level of government, erodes decades of collective efforts to rectify a history of gross social and structural inequities. In higher education, these legislative attacks have led to a decline in Black and Latino student enrollment at selective colleges and universities and have prompted institutions to abandon their commitment to equity.  Universities such as Harvard, Rutgers, Northeastern, the University of Texas, and Louisiana State University are scrubbing their website of all references to diversity, equity, and inclusion, shuttering DEI offices and laying off staff, and scrutinizing the curriculum for any references to DEI.  If ever there was a time for “good trouble” in higher education, that time is now.  But can higher education leadership muster the political will to stand firm for equity?

    Institutional Responsibility and Moral Leadership

    Legislative setbacks to equity beckon colleges and universities to take bold and creative strategies to reaffirm their commitment to equitable access to resources and opportunities in education. Institutions can, for example, place greater emphasis on partnering with under-resourced high schools and expand outreach to marginalized communities to signal their commitment to equity. While such measures are imperfect, they signal a refusal to yield to a regressive interpretation of equity and justice.

    Higher education institutions can leverage their platforms to articulate their mission and commitment to equity beyond their campuses by working together to:

    1. Form Multi-Institutional Alliances to Challenge Anti-DEI Legislation: Colleges and universities can form alliances on a national scale to amplify their collective advocacy against policies that restrict access to resources and opportunities. Sharing strategies and best practices can strengthen collective efforts to promote equity. Dr. Felicity CrawfordDr. Felicity Crawford
    2. Invest in Community Partnerships: By deepening relationships with K-12 schools, particularly those in strategically under-resourced areas, institutions can create robust pathways for diverse talent. Mentorship programs, financial support, and academic preparation initiatives can help bridge gaps in access and opportunity.
    3. Prioritize Transparency and Accountability: By publishing detailed reports on their equity and diversity metrics, institutions can enhance accountability and demonstrate their progress towards equity.

    Upholding the Educational Mission of Higher Education

    The mission of higher education extends beyond the transmission of knowledge. It encompasses the cultivation of informed, engaged, and socially responsible citizens. Failing to prioritize equity undermines this mission, leaving graduates ill-equipped to navigate the complexities of a global society. Institutions that acquiesce to the erosion of equity risk not only their reputations but also their relevance in a rapidly changing world.

    Resisting harmful laws and policies that oppose equity is not without risks. Institutions may face political backlash, reduced funding, or legal challenges. However, the cost of inaction—both in terms of societal impact and institutional integrity—is far greater. By taking a principled stand, colleges and universities can position themselves on the right side of history, inspiring future generations to do the same. Equity, when implemented with fidelity, fosters diversity.

    The current sociopolitical landscape presents a defining moment for higher education. Gross social and structural inequities will not resolve themselves. Left unattended, they will continue to generate detrimental social and economic consequences for American society, with effects that can span generations. By developing innovative strategies, advocating for systemic change, and upholding their educational missions, institutions can resist attacks on progress and continue to serve as beacons of opportunity and justice. In doing so, they not only honor their moral and societal obligations but also preserve the transformative power of education for generations to come.Dr. Linda Banks-SantilliDr. Linda Banks-Santilli

    This moment calls for moral leadership in higher education that not only resists the immediate consequences of anti-DEI legislation but also envisions a more just and inclusive future. This moment calls for good trouble. To echo the words of Dr. Martin Luther King, Jr.:

    “In this unfolding conundrum of life and history, there is such a thing as being too late. This is no time for apathy or complacency. This is a time for vigorous and positive action.”

    Dr. Detris Honora Adelabu is a Clinical Professor at the Boston University Wheelock College of Education and Human Development

    Dr. Felicity A. Crawford is a Clinical Associate Professor at the Boston University Wheelock College of Education and Human Development

    Dr. Linda Banks-Santilli is a Clinical Associate Professor at the Boston University Wheelock College of Education and Human Development

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  • Moving Beyond New Year’s Resolutions to Embrace a Multi-Year Enrollment Strategy 

    Moving Beyond New Year’s Resolutions to Embrace a Multi-Year Enrollment Strategy 

     

    Developing New Year’s resolutions for personal growth is something many of us do. Unfortunately, it is often a set-it and forget-it process that is simply reupped the following year. When done correctly, however, creating a resolution that is developed as a sustained, long-term strategy—and that is regularly returned to and adjusted as needed—seems to be the best way to meet our personal goals.  
     
    As enrollment managers, we all have pursued the first approach in our professional lives by evaluating last year’s successes and failures annually, making a few tweaks, and then seeing how it all works out again the following year. The truth of the matter is that this approach was relatively sustainable for a time. Simply buying more names, adjusting the aid-leveraging model annually, or a developing a wider marketing plan often could drive greater enrollments—mostly because those tactics generally were designed to “add more fuel to the fire.” As long as the applications continued to grow, annual tweaks could help to maintain the core enrollments as well as improve on the margins for many institutions.  

     

    The Need for More Effective Strategic Enrollment Strategies

    Unfortunately, outside of key private and public flagship institutions, headwinds have developed over the past decade that are affecting higher education enrollments in significant ways. Ultimately, they may lead to campus closures for some, and to campus financial distress for many. As outlined in a paper from the Federal Reserve Bank of Philadelphia, “Predicting College Closures and Financial Distress,” those pressures include:

    • Post-pandemic enrollment challenges from traditional students (decreasing 15% from 2010-2021).



    • Changes among adult learners (“The number of adult students over the age of 25 has fallen by nearly half since the Great Recession”).



    • Growing competition.



    • A lack of public support for higher education nationally. 

    The combination of all these factors has brought about the need for enrollment managers to develop a wider multi-year strategy that includes tools with the ability to enable deeper, more highly data-informed fine tuning throughout any given cycle. A one-size-fits-all approach to creating a nuanced strategy can no longer work in an environment of shrinking applications and increased competition. 

     

    Liaison’s Partnership Philosophy

    Liaison is uniquely positioned to assist with higher education institutions in a true partnership. With the technology, services, and consultative approach that we provide our partners throughout the nation, we can assist in developing a comprehensive enrollment approach unique to your campus—ranging from single-point to full-enrollment planning solutions that are uniquely tailored to your unique needs. Liaison’s partnership philosophy, technology solutions, and industry knowledge and insights can not only help strengthen your enrollment planning and goals for this year but also set you up for long-term enrollment success.  

     


     

    Craig Cornell is the Vice President for Enrollment Strategy at Liaison. In that capacity, he oversees a team of enrollment strategists and brings best practices, consultation, and data trends to campuses across the country in all things enrollment management. Craig also serves as the dedicated resource to NASH (National Association of Higher Education Systems) and works closely with the higher education system that Liaison supports. Before joining Liaison in 2023, Craig served for over 30 years in multiple higher education executive enrollment management positions. During his tenure, the campuses he served often received national recognition for enrollment growth, effective financial aid leveraging, marketing enhancements, and innovative enrollment strategies.

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