Tag: enhancing

  • The Role of Microlearning and Andragogy in Enhancing Online Student Engagement – Faculty Focus

    The Role of Microlearning and Andragogy in Enhancing Online Student Engagement – Faculty Focus

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  • Why Timing Matters: Enhancing Graduate Recruitment Strategies with Prompt Communication

    Why Timing Matters: Enhancing Graduate Recruitment Strategies with Prompt Communication

    Graduate enrollment is more competitive than ever. As an admissions leader, you’re not just striving to hit enrollment targets––you’re also navigating the complex needs of prospects who are balancing careers, families, and other responsibilities. It’s no small task. 

    Our recent collaboration with UPCEA confirmed something many of us already suspected: Timely, meaningful communication is the key to standing out in a crowded market. 

    To dig deeper, we enlisted Kate Monteiro, associate director of communication strategy at Collegis Education, to share her perspective on why prompt, responsive interactions matter. Her insights reveal how intentional communication builds trust and drives results. 

    3 key benefits of effective, early communication 

    “Plans and interests can change as quickly as they develop,” Monteiro explains. “Capitalizing on a prospective student’s excitement early can help you keep their momentum going — and dramatically improve their likelihood of enrolling.” 

    From that very first touchpoint, graduate students are evaluating your institution. Are you responsive? Are you supportive? These early interactions set the tone for how they perceive your school will engage with them once they are enrolled – and this can make or break their decision. Here’s why they matter so much: 

    1. Making a strong first impression 

    Your first interaction says a lot. A quick, thoughtful response shows students that their time and interest matter. “Quick responses instill confidence,” Monteiro shares. “They signal that your institution is organized, efficient, and genuinely cares—all of which are qualities students associate with the experience they’ll have if they enroll.” 

    2. Alleviating anxiety and uncertainty 

    Navigating graduate admissions can be overwhelming, especially for students juggling applications to multiple institutions. A delayed response could be viewed as a red flag by students who feel overlooked or unworthy of attention. 

    On the flip side, timely and helpful communication reassures students that they’re a priority. That sense of trust could be the difference between a completed application and a missed opportunity. 

    3. Setting the tone for future interactions 

    “Students notice when there’s a lack of responsiveness,” Monteiro cautions. “If their early experiences are stressful or unclear, they’ll assume that’s what they can expect moving forward.” 

    Consistency is key. A reliable, nurturing communication strategy not only establishes trust but encourages forward momentum toward enrollment. 

    The data on communication preferences 

    If you’re wondering just how much communication matters, numbers tell the story. A 2023 Ruffalo Noel Levitz study found that 65% of enrolled students identified personalized attention as a critical factor in choosing their school. 

    And when it comes to how students want to connect, the data from our survey with UPCEA confirms that email is the clear favorite for all stages. Email was reported as preferred by 47% of students for initial inquiries, 67% for follow-ups, 74% when approaching application, and 69% for application decision notifications.  

    “Email provides a professional yet low-pressure way to engage,” Monteiro adds. “It’s also something students can reference later, which helps minimize miscommunication or misunderstanding.” 

    This data emphasizes a key takeaway: Schools that respond quickly and deliberately, particularly through the channels students prefer, are the most likely to earn trust and secure enrollments. 

    5 strategies to master timely communication 

    A thoughtful approach to communication doesn’t just make a good impression—it sets your team up for long-term success. Here are five strategies to help you get there: 

    1. Develop a structured outreach plan 

    Without a clear communication plan, students can easily fall through the cracks. Monteiro often sees institutions struggle here: “A lot of schools don’t have an outlined communication plan or fail to hold their staff accountable to it. By having a clear and structured plan, you ensure students receive the outreach they need at the right time.” 

    Your outreach plan should have a strategic mix of emails, calls, and texts, with pre-written templates, clear timelines, and designated responsibilities outlined for your team. This ensures consistent, proactive communication with prospective students throughout the funnel. 

    2. Leverage technology 

    Technology is your ally in timely communication, but its effectiveness depends on the strength of your data foundation. CRM systems, AI chatbots, and automated workflows streamline outreach while keeping things personal—provided your data is accurate and well-organized. 

    Automated emails can deliver the communication students prefer, and chatbots can address frequently asked questions 24/7, ensuring students get quick answers—even outside standard business hours. However, without a solid data infrastructure, these tools may fall short. While not a replacement for human connection, they can provide efficient support when and where students need it most—if your data house is in order. 

    3. Foster collaboration across teams 

    Admissions, marketing, and academic teams all play a role in student outreach. Monteiro highlights the disconnect she often sees: “Each team assumes the other is responsible. But ultimately, prospective students are everyone’s responsibility.” 

    Breaking down silos between teams ensures consistent messaging and a seamless student experience. 

    4. Use data to inform strategies 

    Data can reveal what’s working in your current graduate recruitment strategies—and what isn’t. For example, if students are engaging more with email than phone calls, it might be time to shift your focus toward crafting compelling email campaigns. Data can also provide insights into how long students typically take to move through the admissions funnel, allowing teams to optimize communication frequency, timing, and format. 

    5. Balance speed with personalization 

    Quick responses powered by automation are essential, but it’s the personal touch that leaves a lasting impression. Pairing automated emails with personalized follow-ups—whether by phone, text, or email—ensures your outreach feels both efficient and authentic. 

    Level up your graduate recruitment strategies 

    Improving communication isn’t just a nice-to-have—it’s a need-to-have for institutions looking to thrive in today’s competitive graduate market. With a structured plan, the right tools, and data-driven insights, you can build trust and guide more students to enrollment. 

    “Our Collegis Enrollment Specialists hear it all the time from the students at our partner institutions: The level of support and responsiveness is what ultimately compels them to move forward.” 

    – Kate Monteiro, Associate Director of Communication Strategy

    To learn more about how Collegis Education can help enhance your graduate recruitment strategies, explore our Enrollment and Recruitment Services page. For more actionable insights on engaging and enrolling graduate students, request your copy of the report below.

    Optimize Your Enrollment Funnel

    Get the latest on graduate student enrollment trends. Download the full report now.

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  • Building Bridges: Enhancing employability through practically-based higher education

    Building Bridges: Enhancing employability through practically-based higher education

    In the last few weeks we have heard the worrying news that the number of young people aged 16 to 24 not in education, employment or training (NEET) in the UK is close to one million. This is almost 300,000 higher than the same period in 2021 when the UK was contending with the scarred job market after Covid-19.

    The reasons for this trend are multi-faceted, including factors such as mental health issues and insecure and poor employment opportunities. However, in the face of a difficult and competitive job market, universities have their role to play in bridging this divide between higher education and the workplace.

    The need for innovative approaches to bridge this divide by enhancing graduate employability and addressing employer demands for work-ready graduates has never been more pressing. Recent research by the Edge Foundation, in collaboration with UCL’s Institute of Education, sheds light on the transformative potential of practically-based higher education models.

    The research took a case study approach using qualitative methods, looking at two post-92 higher education institutions in England, which included collecting empirical data using semi-structured interviews with a range of stakeholders from the two universities, including members of the senior leadership teams, teaching staff, other professionals and students. In this blog, I will go on to discuss some of the key findings from this research, including some of the challenges and opportunities for universities.

    Supporting employability through collaboration

    The creation of new staff roles has been pivotal in driving the employability agenda. These roles focus on developing opportunities such as placements, mentorships, and employer engagement, while traditional academic roles are evolving to integrate practical, work-focused elements. This holistic approach ensures that curricula are not only theoretical but also aligned with real-world applications.

    Industry partnerships play a crucial role in this effort. By involving industry advisors in curriculum design and creating spaces for students to engage directly with professionals through projects and networking, universities are building a meaningful ecosystem that bridges theory and practice. These collaborations enhance students’ employability and foster sustainable partnerships between education and industry.

    Creating effective learning spaces

    Diversifying learning spaces, both formal and informal, is important to ensure that students are not only taught subject-specific expertise but also equipped with the skills to effectively apply such knowledge in real-world contexts. From practical lab work and virtual simulations to client-facing projects and digital tools, these approaches provide students with hands-on, career-relevant skills. Broader assessment methods – like portfolio work, project-based evaluations, and even film development – align better with employer expectations, allowing students to showcase critical thinking, creativity and applied knowledge.

    Students highlighted how these methods built their confidence – often cited as a key attribute for career success. Exposure to professionals through guest lectures, career fairs and mentorship programmes was particularly impactful in empowering students to navigate the complexities of their future careers.

    In the case study universities, confidence building and the development of transferable skills were further integrated into the curriculum through interpreting and tailoring practice to the sector that is relevant to individual students. Therefore, all courses were developed and updated in line with students’ ‘pathway to professionalism’.

    Yet this is manifested differently for different disciplines to ensure it is relevant and closely links the theory to practice. For example, in the business school at one of the case study universities, students establish a LinkedIn profile and begin to form professional networks through it whilst at university.

    By contrast, the professional landscape exists very differently in arts and media, with professional networks being established in different ways. Students in arts are taught the skill of networking in person and conversational skills. Activities in this discipline have included practice dinner parties with the aim to collect others’ business cards. The activities in these two examples are vastly different, but both help build the social capital of the student, which has the most currency for their industry.

    The challenges and opportunities ahead

    While we witnessed in our case study universities a promising shift towards a practical and collaborative model, challenges remain. Employer engagement, for example, can be fragmented when universities rely on individual academic links without coordinated efforts. Listening to employers as equal partners and ensuring mutual benefit is critical for sustained collaboration.

    Universities must also balance top-down initiatives with bottom-up innovation, ensuring that work placements and experiences are meaningful and adaptable. Structured dialogue and collaboration between all stakeholders—students, educators and industry partners—are vital to refining these opportunities.

    A vision for the future

    As the job market evolves, the traditional academic model must adapt to meet the demands of employers and the aspirations of students. Practically-based HE models offer a pathway to achieving this balance, ensuring that graduates are not only knowledgeable but also work-ready. In today’s dynamic and rapidly changing workplace, employability is no longer confined to the domain of careers service teams. Instead, it has become a strategic priority embedded across all disciplines and interwoven into teaching and learning. The findings shed light on how universities are reimagining employability as a broader part of their agenda, through fostering collaborations and creating innovative pathways between academia and the workplace.

    Furthermore, this research explores how universities can integrate theory and practice to better prepare graduates for the workforce. By fostering collaboration between academia and industry, these models not only enhance employability but also empower students with the confidence and skills needed to thrive in a dynamic job market. As students pursue diverse goals through their education, universities are tasked with striking a balance between career-focused preparation and academic enrichment. By embedding employability throughout the curriculum and fostering collaboration across industries, higher education institutions can empower students with the skills, confidence, and connections they need to succeed.

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  • The higher education sector needs to come together to renew its commitment to enhancing student engagement

    The higher education sector needs to come together to renew its commitment to enhancing student engagement

    “Engagement, to me, is probably…getting the most out of university…taking and making the most of available opportunities.”

    This quote, from Queen’s University Belfast students’ union president Kieron Minto sums up a lot of the essential elements of what we talk about when we talk about student engagement.

    It captures the sense that the higher education experience has multiple dimensions, incorporating personal and professional development as well as academic study. Students will be – and feel – successful to the extent that they invest time and energy in those activities that are the most purposeful. Critically, it captures the element of student agency in their own engagement – higher education institutions might make opportunities available but students need to decide to engage to get the most from them.

    In recent years “student engagement” has suffered from the curse of ubiquity. Its meanings and applications are endlessly debated. Is it about satisfaction, academic success, personal growth, or a combination of factors? There is a wealth of examples of discrete projects and frameworks for thinking about student engagement, but often little read-across from one context to another. We can celebrate the enormous amount of learning and insight that has been created while at the same time accepting that as the environment for higher education changes some of the practices that have evolved may no longer be fit for purpose.

    Higher education institutions and the students that are enrolled in them face a brace of challenges, from the learning and development losses of the Covid pandemic, to rising costs and income constraints, to technological change. Institutions are less able to support provision of the breadth of enriching opportunities to students at the same time as students have less money, time, and emotional bandwidth to devote to making the most of university.

    The answer, as ever, is not to bemoan the circumstances, or worse, blame students for being less able to engage, but to tool up, get strategic, and adapt.

    Students still want to make the most of the opportunities that higher education has to offer. The question is how to design and configure those opportunities so that current and future students continue to experience them as purposeful and meaningful.

    Fresh student engagement thinking

    Our report, Future-proofing student engagement in higher education, brings together the perspectives of academic and professional services staff, higher education leaders, and students, all from a range of institutions, to establish a firm foundation of principles and practices that can support coherent, intentional student engagement strategies.

    A foundational principle for student engagement is that students’ motivations and engagement behaviours are shaped by their backgrounds, prior experiences, current environments, and hopes and expectations for their futures – as explained by Ella Kahu in her socio-cultural framework for student engagement (2013).

    It follows that it is impossible to think about or have any kind of meaningful organisational strategy about student engagement without working closely in partnership with students, drawing on a wide range of data and insight about the breadth of students’ opinions, behaviours, and experiences. Similarly, it follows that a data-informed approach to student engagement must mean that the strategy evolves as students do – taking student engagement seriously means adopting an institutional mindset of preparedness to adapt in light of feedback.

    Where our research indicates that there needs to be a strategic shift is in the embrace of what might be termed a more holistic approach to student engagement, in two important senses.

    The first is understanding at a conceptual level how student engagement is realised in practice throughout every aspect of the student journey, and not just manifested in traditional metrics around attendance and academic performance.

    The second is in how institutions, in partnership with students, map out a shared strategic intent for student engagement for every stage of that journey. That includes designing inclusive and purposeful interventions and opportunities to engage, and using data and insight from students to deepen understanding of what factors enable engagement and what makes an experience feel purposeful and engaging – and ideally creating a flow of data and insight that can inform continuous enhancement of engagement.

    Theory into practice

    Our research also points to how some of that shift might be realised in practice. For example, student wellbeing is intimately linked to engagement, because tired, anxious, excluded or overwhelmed students are much less able to engage. When we spoke to university staff about wellbeing support they were generally likely to focus on student services provision. But students highlighted a need for a more proactive culture of wellbeing throughout the institution, including embedding wellbeing considerations into the curriculum and nurturing a supportive campus culture. Similarly, on the themes of community and belonging, while university staff were likely to point to institutional strategic initiatives to cultivate belonging, students talked more about their need for genuine individual connections, especially with peers.

    There was also a strong theme emerging about how institutions think about actively empowering students to have the confidence and skills to “navigate the maze” of higher education opportunities and future career possibilities. Pedagogies of active learning, for example, build confidence and a sense of ownership over learning, contributing to behavioural and psychological engagement. Developing students’ digital literacy means that students can more readily deploy technology to support connection with academics and course peers, make active critical choices about how they invest time in different platforms, and prepare for their future workplace. Before getting exercised about how today’s students do not arrive in higher education “prepared to engage,” it’s worth remembering just how much larger and more complicated the contemporary university is, and with these, the increased demands on students.

    While there is a lot that institutions can do to move forward their student engagement agenda independently, there is also a need for a renewed focus on student engagement from the higher education sector as a whole. The megathemes contributing to shifting student engagement patterns are shared; they are not distinctive to any institution type, geography, or student demographic.

    The promise of higher education – that you can transform your life, your identity and your future through a higher education experience – only holds true if students are willing and able to engage with it. This demands a unified effort from all involved.

    Institutions must prioritise student engagement, placing it at the heart of their strategies and decisions. Furthermore, the higher education sector as a whole must renew its focus on student engagement, recognising its fundamental role in achieving the goals of higher education. Finally, as regulatory bodies evolve their approach to the assessment and enhancement of academic quality, student engagement must once again be put front and centre of the higher education endeavour.

    This article is published in association with evasys. You can download a copy of Future-proofing student engagement here.

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  • Liaison Unveils New Intelligent Names Degree Intent Scores, Enhancing Predictive Power and Reach 

    Liaison Unveils New Intelligent Names Degree Intent Scores, Enhancing Predictive Power and Reach 

    Liaison, a leader in education technology and data-driven solutions, is excited to announce the release of its 2025 Intelligent Names Degree Intent Scores. These advanced scores represent a transformative leap in identifying adult learners nationwide with the highest potential for pursuing a degree. 

    The 2025 Degree Intent Scores are powered by cutting-edge data science, advanced modeling techniques, and insights from a national survey conducted in late 2024. Combined with responses from Liaison’s extensive consumer database of over 260 million Americans, this enhanced model offers unparalleled precision and reach into the adult learners market. 

    Recent testing using a national dataset of graduate program applicants showed a 20% improvement in predicting applicant activity within the highest intent band when comparing the new intent scores to the original. Similarly, an analysis of a national dataset of bachelor’s degree seekers found that Liaison’s Bachelor’s Degree Intent model accurately identified 91% of degree seekers under the age of 25 in the top two quintiles. These findings underscore the model’s remarkable accuracy, effectiveness, and value for higher education institutions. 

    “The 2025 Degree Intent Scores mark a major milestone in our mission to connect educational institutions with adult learners who are ready to take the next step in their academic journeys,” said Dr. Mark Voortman, Chief Data Scientist at Liaison. “By leveraging large-scale data and state-of-the-art modeling techniques, we’ve significantly enhanced our ability to help institutions identify adult learners most likely to pursue degree opportunities in the near future.” 

    The updated scoring model empowers colleges, universities, and other education providers with deeper, data-driven insights to refine recruitment strategies, enhance student engagement, and achieve enrollment goals more effectively. 

    Learn more about Intelligent Names here.

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