Tag: Enroll

  • Fewer New International Students Enroll at U.S. Colleges Amid Trump Restrictions – The 74

    Fewer New International Students Enroll at U.S. Colleges Amid Trump Restrictions – The 74


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    New international students enrolling at U.S. colleges declined sharply this fall, a concerning development for universities that rely on those students for research, tuition revenue and the diversity they bring to campus culture. It could, however, create more space for U.S. residents at those campuses.

    Enrollments of new international students were down 17% compared to fall 2024, according to a report released Monday by the Institute of International Education, which surveyed more than 800 colleges about their fall 2025 enrollments. The institute, a nonprofit organization based in New York, publishes an annual report that examines the enrollment of international students. 

    The fall data was not broken down by state, so the scale of decline in California is unclear. At USC, which enrolls more international students than any other California college, overall enrollment of international students is down 3% this fall, according to a campus spokesperson. That includes returning and first-time students, so the drop could be much higher for new arrivals. USC this fall enrolls about 12,000 international students, or 26% of its total student population, according to the college. About half of those students are from China. 

    The declines come amid a changing landscape for international students under the Trump administration, which has delayed visa processing, created travel restrictions and pressured some campuses to recruit and admit fewer students from other countries. The colleges surveyed this fall by the institute cited visa application concerns and travel restrictions as top factors in the decline. 

    “We are confronting major headwinds with what I would say are poor policy decisions that the administration is taking. And that is creating a climate for international students that signals that you’re not welcome here,” said Fanta Aw, CEO of NAFSA, a nonprofit for international education and exchange.

    President Donald Trump has said that he wants to lower the number of international students at U.S. colleges to leave more room at those campuses for U.S. students. “It’s too much because we have Americans that want to go there and to other places, and they can’t go there,” he said earlier this year, referencing the number of international students at Harvard and other universities.

    For the full 2024-25 academic year, new international student enrollments were down by 7%, driven by a 15% drop among new international graduate students, compared to 2023-24. However, the number of new undergraduates was up by 5%. Trump took office in January, just before the start of the spring semester at most colleges. 

    In the U.S., students from India were the largest group of international students, accounting for 30.8% of all international students, followed by students from China, with 22.6% of enrollments.

    In the 2024-25 academic year in California, the largest share of international students were from China, and they made up 35.4% of enrollments, followed by students from India at 20.9%. Overall enrollment of international students in California was down 1.1% in 2024-25. 

    USC enrolled the most international students of any California university, followed by four University of California campuses: Berkeley, Los Angeles, San Diego and Irvine. According to the report, the total number of enrolled international students were: 12,020 at Berkeley, 10,769 at UCLA, 10,545 at San Diego, and 7,638 at Irvine.

    Across the state, international students make up about 7% of enrollments at four-year colleges, according to the Public Policy Institute of California. They make up a large share of graduate students, accounting for 31% of graduate students at UC campuses, 15% at private nonprofit universities, and 12% at California State University campuses. 

    Freya Vijay, 20, a third-year student from Canada studying business administration at USC, said she always planned to come to the United States for college. 

    “In terms of business and just the economy, you have Wall Street, you have New York, Chicago, L.A., and San Francisco, all these big cities that dominate what’s going on in the world,” she said. “So immediately, in terms of opportunity, my mind was set on the States.” 

    In addition to visa and travel restrictions, the Trump administration has directly requested — or threatened, as some have called it — California campuses to limit enrollments of international students. The administration’s compact offer to USC last month would have forced the university to cap international enrollment at 15% for undergraduates and limit enrollment from any one country to 5%.

    USC has since rejected the compact, which also would have required the university to make a number of other changes, including committing to “transforming or abolishing institutional units that purposefully punish, belittle and even spark violence against conservative ideas.” 

    Separately, in a settlement proposal to UCLA, the Trump administration calls on the campus to ensure that “foreign students likely to engage in anti-Western, anti-American, or antisemitic disruptions or harassment” are not admitted. UCLA is still in negotiations with the administration and has not yet reached a deal. The Trump administration has charged the campus with antisemitism and civil rights violations. 

    Even amid the turmoil, experts say they expect California universities to continue recruiting international students. Julie Posselt, a professor of education at USC’s Rossier School of Education, noted that at research universities, much of the research is being carried out by international graduate students. 

    “Especially in STEM fields, international students are really central to the research functions of universities,” Posselt said. “Enrolling international students is not optional. It is absolutely a part of the fabric of what makes universities great.” 

    On top of that, colleges have financial incentives to enroll international students. That’s especially true at UC campuses, which charge international students and students from other states much higher rates of tuition than California residents. In the 2026-27 academic year, new international and out-of-state undergraduates at UC will pay nearly $52,000 in tuition, more than triple what in-state students will be charged. Nonresidents in graduate programs also generally pay higher rates than residents.

    Facing pressure from the state Legislature to make more room for California residents, UC in 2017 passed a policy to cap nonresident enrollment at 18%, with a higher percentage allowed for campuses that were already above that mark. But the system still gets significant tuition revenue from nonresidents, including international students, which UC says supports the system’s core operations and helps to lower the cost of attendance for California residents.  

    In a Nov. 10 interview with Fox News, Trump seemed to acknowledge the importance of international students, saying colleges might “go out of business” without them.

    “You don’t want to cut half of the people, half of the students from all over the world that are coming into our country — destroy our entire university and college system — I don’t want to do that,” he said. 

    International students also bring diverse perspectives and “a richness to the campus culture,” said Stett Holbrook, a spokesperson for the University of California system. “That’s something we really appreciate and try to cultivate.”

    At USC, the presence of international students from more than 130 countries means there are “innumerable opportunities at USC to encounter different perspectives” and “experience new cultures,” a spokesperson said in a statement. 

    Vijay, the USC student from Canada, said she regularly boasts about USC to friends, adding that she hopes attending remains an option for other international students. 

    “I always think it’s just such a great opportunity and that no international student should ever take it for granted,” she said. “I wish other internationals could experience it.”

    This story was originally published on EdSource.


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  • How rare are colleges that enroll and graduate high shares of Pell Grant students?

    How rare are colleges that enroll and graduate high shares of Pell Grant students?

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    When it comes to colleges where Pell Grant recipients are at least 55% likely to graduate, there are not a whole lot throughout the U.S. In fact, nearly half of states — many of them Southern with some of the highest poverty rates in the country — don’t have any at all.

    That’s what Becca Spindel Bassett, higher education professor at the University of Arkansas, discovered in a recent analysis in which she sought to identify and map institutions of higher education that she describes as “equity engines.” 

    These are colleges where at least 34% of the students receive Pell Grants and at least 55% of those Pell Grant recipients earn a bachelor’s degree within six years.

    Out of the 1,584 public and private nonprofit four-year institutions that Bassett studied nationwide, she found only 91 — or less than 6% — that qualified for her “equity engine” distinction. 

    And they’re all clustered in 26 states, resulting in what Bassett calls a “spatial injustice” for low-income students who live in one of the states without any equity engines or in areas with limited access to such institutions.

    The almost eight dozen existing equity engines represent a diverse range of institutional types, including regional public universities, small Christian colleges and historically Black institutions. 

    As for whether states can invest more in colleges that are close to being equity engines — a key recommendation of Bassett’s study — it all depends.

    “It’s worth noting that over half of Equity Engines are private colleges and universities, so their relationship to the state and dependency on state funding varies,” Bassett said in an email to Higher Ed Dive.

    But improving Pell graduation rates isn’t only a question of funding models, she said. 

    Leaders at aspiring equity engines can learn best practices and approaches from these colleges and should be prepared to enact “organizational learning and change,” Bassett said. However, much is unknown about what enables colleges to become equity engines, including whether it depends on their programs and services or their policy and funding environments. 

    While Bassett’s study doesn’t answer those questions, a forthcoming book will describe how two of the colleges she identified as equity engines were able to achieve their results, she said. 

    Michael Itzkowitz, founder and president of the HEA Group, a higher ed-focused research firm and consultancy, said in an email that identifying colleges with strong graduation rates is a “good first step” because students who earn a degree “typically earn more than those who do not.” 

    However, Itzkowitz, who under former President Barack Obama served as the director of The College Scorecard — an online federal tool with various data on higher education institutions — added that it’s also critical to consider whether graduates are actually better off economically since “not all institutions and degrees are created equal.”

    “Students who earn a credential at one institution may experience wildly different outcomes if they earned the same degree elsewhere,” he said.

    David Hawkins, chief education and policy officer at the National Association for College Admission Counseling, said in an email that colleges would do well to emulate the equity engines Bassett identified, such as the University of Illinois Chicago. Bassett’s study calls the university a “major driver” of bachelor’s degree completion among Pell Grant recipients in the state, noting those students have a 58% six-year graduation rate.

    Among other things, Hawkins said, such institutions deploy a wide range of services — such as evening or online courses for working students, and transportation to campus — that have been proven to help low-income students cross the finish line.

     “From my perspective, the United States will only remain competitive if we can invest in a postsecondary infrastructure that serves all students who seek opportunity through higher education,” Hawkins said.  

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  • Enroll in the Beatles MA Online: Study Music History

    Enroll in the Beatles MA Online: Study Music History

    I recognise that specialist courses, ‘Star Wars’ Studies, or Soap Opera Studies, often attract significant criticism from discipline purists. However, having a focus, a passion, and a shared point of reference that engages students across a range of disciplines, including cultural studies, sociology, anthropology, and economics, is a way to engage interest and ensure motivation—exposing students to academic perspectives while having them study something that they’re already passionate about. One has to wonder why there aren’t more programmes like this, particularly at the postgraduate level.

    Get ready, Beatles fans! Soon, students will be able to ‘come together’ with fellow enthusiasts and scholars from around the world to study the Fab Four. The University of Liverpool is reviving its unique Master of Arts course on the Beatles, and this time, it will be offered fully online.

    Launching in September 2026, the part-time MA in The Beatles, Heritage, and Culture programme will delve deeply into the band’s lasting cultural and economic influence on Liverpool and its surrounding areas.

    This course isn’t just about the songs. It explores how the Beatles’ legacy continues to shape everything from urban planning and civic design to heritage, tourism, and the creative industries in their hometown. Students get a chance to see how four lads from Liverpool changed not only music but also the very landscape of their city.

    While the program is online, students have the option to add a special two-week experience in Liverpool. This module includes daily lectures and site visits to iconic Beatles locations. It’s presented as students’ chance to interact with lecturers, peers, and industry professionals, and see the history they’re studying firsthand.

    Dr. Holly Tessler, the Program Director, offering the program online will allow people from all over the globe to “study Liverpool’s unique Beatles environment, history and heritage from scholars and practitioners who are immersed in this work.”

    The University of Liverpool is a leading authority on the academic study of the Beatles. The university’s Department of Music staff are part of the City of Liverpool’s Beatles Legacy Group, where they help shape local policy on Beatles heritage and tourism. Dr. Tessler herself is the co-editor of The Journal of Beatles Studies, so students will be learning from those who literally write the book on the subject.

    Applications for the programme will open in October 2025.

    Here a link for more information: https://news.liverpool.ac.uk/2025/08/26/liverpools-beatles-ma-returns-in-distance-learning-format/

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  • Judge Says Harvard Can Enroll International Students for Now

    Judge Says Harvard Can Enroll International Students for Now

    A federal judge granted Harvard an injunction on Friday that temporarily blocks the Trump administration’s efforts to revoke its ability to enroll international students.

    Photo illustration by Justin Morrison/Inside Higher Ed | greenleaf123/iStock/Getty Images | APCortizasJr/iStock/Getty Images

    District Judge Allison Burroughs granted a preliminary injunction to Harvard University on Friday in its case challenging the Trump administration’s efforts to prevent the university from enrolling international students. It’s the latest development in a tit-for-tat legal battle over the ability of more than a quarter of Harvard’s students to remain enrolled. 

    The injunction prevents the Department of Homeland Security from stripping Harvard of its Student Exchange and Visitor Program certification until Burroughs issues a final ruling in the lawsuit. It does not address President Donald Trump’s executive proclamation from earlier this month banning the State Department from issuing visas to international students and researchers attending Harvard; a temporary restriction on that ban expired June 20. 

    Burroughs has not issued an injunction on the Trump administration’s second attempt to revoke Harvard’s SEVP certification, which could take effect Wednesday if she declines to take further action, as Harvard has requested. 

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  • Presidential Proclamation Suspends Entry of Foreign Nationals Seeking to Enroll at Harvard – CUPA-HR

    Presidential Proclamation Suspends Entry of Foreign Nationals Seeking to Enroll at Harvard – CUPA-HR

    by CUPA-HR | June 5, 2025

    On June 4, 2025, President Trump issued a presidential proclamation suspending the entry of foreign nationals who seek to enter the United States to begin a course of study, conduct research or participate in an exchange visitor program at Harvard University. The proclamation invokes sections 212(f) and 215(a) of the Immigration and Nationality Act and is set to expire six months from the date of issuance unless extended.

    This action follows the Department of Homeland Security’s May 22, 2025, announcement terminating Harvard’s Student and Exchange Visitor Program (SEVP) certification. That earlier DHS action is currently under a temporary restraining order issued by the U.S. District Court for the District of Massachusetts.

    Key Provisions

    • The proclamation suspends and limits entry for foreign nationals who seek to enter the United States on F, M or J visas in order to begin study or participate in a program at Harvard University.
    • The suspension applies only to new entrants seeking to begin a course of study or program at Harvard on or after the date of the proclamation.
    • The suspension does not apply to foreign nationals enrolled at other institutions, nor does it apply automatically to current Harvard students already in the United States.
    • The secretary of state may consider whether current Harvard students in F, M or J status should have their visas revoked under the Immigration and Nationality Act §221(i).
    • Exceptions may be granted if the secretary of state or secretary of homeland security determines that a particular individual’s entry would be in the national interest.
    • A review is required within 90 days to assess whether the suspension should be extended or modified.

    The proclamation also directs federal agencies to consider additional operational steps, including potential limitations on Harvard’s continued participation in SEVP and the Student and Exchange Visitor Program (SEVIS). It references recordkeeping and reporting obligations under existing regulations and states that these obligations are necessary to support national security and immigration enforcement.

    CUPA-HR will monitor for additional updates on this and related developments.



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  • Trump administration revokes Harvard’s ability to enroll international students

    Trump administration revokes Harvard’s ability to enroll international students

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    Dive Brief:

    • The U.S. Department of Homeland Security on Thursday pulled Harvard University’s authorization to enroll international students, dramatically escalating the already-tense battle between the Trump administration and the Ivy League institution. 
    • The agency accused Harvard of creating a “toxic campus climate” by accommodating “anti-American, pro-terrorist agitators.” Kristi Noem, head of the department, also accused the university of “coordinating with the Chinese Communist Party on its campus.”
    • The move, which the university on Thursday called unlawful, endangers the visas of Harvard’s international students, as they must transfer to another college or they will lose their legal status. Almost 6,800 international students attended Harvard in the 2024-25 academic year, making up 27.2% of the university’s student body, according to institutional data.

    Dive Insight:

    In April, DHS threatened to revoke Harvard’s Student and Exchange Visitor Program certification if the university did not comply with an extensive records request about its “foreign student visa holders’ illegal and violent activities” by the end of the month. International students studying in the U.S. can only attend colleges that are SEVP-approved.

    But DHS’ threat against Harvard, while substantial, was largely sidelined from public attention amid the Trump administration’s vast interruptions and cuts to the university’s federal funding. 

    That includes the Trump administration’s decision to freeze $2.2 billion of Harvard’s funding the same day the university publicly rebuked the government’s demands for academic, hiring and enrollment changes. 

    Since then, Harvard has sued the federal government over the withheld funding, arguing it is being used “as leverage to gain control of academic decisionmaking” and has “nothing at all to do with antisemitism” and compliance with civil rights laws as the Trump administration claims. 

    The university now faces another attack on its financial well-being: the loss of tuition revenue from international students.

    “It is a privilege, not a right, for universities to enroll foreign students and benefit from their higher tuition payments to help pad their multibillion-dollar endowments,” Noem said in a statement Thursday.

    In an email Thursday, a Harvard spokesperson called DHS’ actions unlawful and said the university’s international students and scholars enrich it immeasurably.

    “We are working quickly to provide guidance and support to members of our community. This retaliatory action threatens serious harm to the Harvard community and our country, and undermines Harvard’s academic and research mission,” the spokesperson said.

    Last month, Harvard’s undergraduate admissions office notified prospective international students that they may want to have a “backup plan” in place amid DHS’ threats, The Harvard Crimson reported. To that end, the university began allowing them to accept admission to both Harvard and another non-American institution.

    However, Harvard still bans international students from accepting spots at other U.S. colleges. In addition to legal reasons, the university said “the situation at Harvard might be replicated at other American universities,” according to the Crimson.

    Noam signaled her willingness to do just that.

    “Let this serve as a warning to all universities and academic institutions across the country,” she said Thursday, arguing that Harvard had “had plenty of opportunity to do the right thing” and refused.

    Free speech advocates immediately panned DHS’ decision.

    “The administration seems hellbent on employing every means at its disposal — no matter how unlawful or unconstitutional — to retaliate against Harvard and other colleges and universities for speech it doesn’t like,” the Foundation for Individual Rights and Expression said in a statement Thursday.

    FIRE also called DHS’ wide-ranging records request from Harvard “gravely alarming.” 

    “This sweeping fishing expedition reaches protected expression and must be flatly rejected,” the organization said.

    SEVP, a bureaucratic program not typically in the national limelight, gained attention as DHS under President Donald Trump abruptly canceled scores of visas held by international students studying in the U.S.

    These revocations, often enacted by the agency without warning or explanation, have prompted numerous lawsuits against DHS. 

    On April 25, the Trump administration doublebacked and reinstated the canceled visas, the exact number of which is unknown. The move came after judges in more than 50 lawsuits issued temporary injunctions against the visa cancellations, according to Politico.

    However, just days later, the Trump administration shared a policy expanding the authority of U.S. Immigration and Customs Enforcement to terminate educational visas through Student and Exchange Visitor Information System, the records management system run by SEVP.

    Under the policy, evidence of an international student’s failure to comply with the terms of their legal status — not proof or “clear and convincing evidence” — would be enough for ICE to revoke it, according to guidance issued Thursday by the law firm Hunton.

    The guidance also noted that the new policy did not address the federal government’s practice of terminating students’ visas without notifying them — meaning they may still have their legal status pulled without either them or their colleges being informed.

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  • Will Harvard lose its ability to enroll foreign students?

    Will Harvard lose its ability to enroll foreign students?

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    Dive Brief:

    • The U.S. Department of Homeland Security on Wednesday threatened to pull Harvard University’s ability to enroll foreign students if the Ivy League institution does not comply with an extensive record request by April 30. The agency also canceled $2.7 million in grants to the university.
    • Earlier in the week, President Donald Trump reupped his calls for Harvard to lose its tax-exempt status and all federal funding. This all comes just days after the Trump administration’s antisemitism task force announced it was freezing over $2.2 billion in multi-year grants and contracts to Harvard.
    • The federal onslaught follows Harvard’s refusal to comply with a list of unprecedented demands from the Trump administration, which university leadership called an overstep of authority — an assessment with which free speech and higher education experts have agreed.

    Dive Insight:

    The federal Joint Task Force to Combat Anti-Semitism first turned its attention on Harvard last month. The task force announced a review into $9 billion of the university’s federal funding and claimed that Harvard has not done enough to protect Jewish students from harassment. However, it did not publicly cite specific incidents or allegations, and some free speech experts and Israeli academics argue the administration is weaponizing antisemitism concerns.

    Days after announcing the review, federal officials delivered Harvard a laundry list of ultimatums, including changes to academic programming and “meaningful governance reforms.” If the university complied, it had a chance — but no guarantee — to continue receiving federal funding, the task force said.

    In response, Harvard became the first well-known institution to rebuke the Trump administration’s demands. Alan Garber, president of Harvard, said the task force’s desired oversight oversteps its authority and infringes on the university’s constitutional rights.

    “No government — regardless of which party is in power — should dictate what private universities can teach, whom they can admit and hire, and which areas of study and inquiry they can pursue,” he said in a Monday statement. 

    Upon Garber’s defiance, the task force froze billions of the university’s federal funding and made further demands, including that it “audit the student body, faculty, staff, and leadership for viewpoint diversity.”

    On Wednesday, Homeland Security Secretary Kristi Noem said Harvard was “bending the knee to antisemitism” under “its spineless leadership.”

    The department is now demanding that the university hand over “detailed records on Harvard’s foreign student visa holders’ illegal and violent activities” by the end of the month or immediately lose its Student and Exchange Visitor Program certification.

    International students studying the U.S. cannot attend a college that is not SEVP approved.

    The program has gained national attention in recent weeks as waves of foreign students studying in the U.S. have had their visas revoked, often without warning or explanation. DHS is facing several lawsuits over its actions.

    In 2024-25, 6,793 international students attended Harvard, making up 27.2% of the university’s enrollment, according to institutional data.

    “If Harvard cannot verify it is in full compliance with its reporting requirements, the university will lose the privilege of enrolling foreign students,” DHS said in a statement.

    Following Harvard’s condemnation of federal interference attempts, Trump ratcheted up his criticism of the university online.

    “Harvard can no longer be considered even a decent place of learning, and should not be considered on any list of the World’s Great Universities or Colleges,” he said in a Wednesday social media post. “Harvard is a JOKE, teaches Hate and Stupidity, and should no longer receive Federal Funds. Thank you for your attention to this matter!”

    In a separate post, he said that Harvard should “be Taxed as a Political Entity.” 

    The Internal Revenue Service is reportedly making arrangements to revoke Harvard’s tax-exempt status, according to CNN.

    It’s not clear that the Trump administration would have gone easier on Harvard had it complied.

    Columbia University, another Ivy League institution, agreed to a similar round of task force demands following the cancellation of $400 million in federal contracts and grants. The task force praised the university’s compliance but has yet to publicly reinstate its funding. The Trump administration also reportedly began pursuing a consent decree against Columbia, which would give the federal courts increased oversight of the institution.

    Columbia has since followed Harvard’s lead. In a Monday statement, its newly-appointed acting president said the university “would reject heavy-handed orchestration from the government that could potentially damage our institution and undermine useful reforms that serve the best interests of our students and community.”

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  • 10 Strategies to Attract and Enroll the Modern Learner

    10 Strategies to Attract and Enroll the Modern Learner

    As the higher education landscape continues to shift and evolve, the expectations and priorities of today’s students are shifting as well. To stay relevant, institutions are expanding their focus beyond traditional academic models to better meet the needs of a more discerning audience. Modern Learners are no longer bound by age or conventional learning modalities—today’s students are driven by different priorities, presenting a challenge for institutions relying on outdated methods to engage this demographic.  

    With primary motivators including career advancement and the need for flexibility, Modern Learners demand educational opportunities that offer accessibility, transparency and value. They are more selective, especially as the perceived value of a college degree has been questioned amid economic uncertainty. With rising student debt, these learners are looking for programs that provide a clear return on investment—an education that advances their careers while offering flexible options that meet their financial and personal needs. Success lies in striking a balance between value and cost-effectiveness, ensuring students feel seen, supported and equipped for the future. 

    Explore ten essential strategies for higher education institutions to expand their offerings and better engage Modern Learners. From improving strategies to leveraging resources and fostering deeper connections with students, these strategies aim to engage with Modern Learners based on their preferences and behavior rather than demographics by embracing a Unified Enrollment Strategy that fuels sustainable growth. 

    1. Build a Cohesive Brand

    In a competitive landscape where a strong brand is essential, the increasingly selective nature of Modern Learners calls for an institution’s brand to resonate with prospective students.

    Your institution’s brand identity should authentically reflect its values, mission and unique offerings. A compelling brand narrative not only showcases your unique selling proposition (USP), but also serves as an opportunity to connect on a deeper level with potential students, fostering trust and engagement.

    Building a cohesive brand experience involves aligning visual elements, messaging and tone to create consistency across all touchpoints—from your website to social media, emails and beyond. This alignment strengthens students’ understanding of your value proposition, guiding them throughout their journey and ensuring they feel engaged at every stage.

    At EducationDynamics, our in-house Creative team specializes in data-driven brand positioning and strategy. We take the time to understand your institution’s unique strengths and craft creative solutions that support the student journey, from initial discovery to enrollment. Discover how our creative services can help your institution’s brand thrive and successfully engage Modern Learners.

    2. Adopt a Full-Funnel Marketing Approach 

    As Modern Learners increasingly seek personalized learning experiences that align with their needs, institutions need to elevate their marketing strategies to meet their growing expectations. By embracing a full-funnel approach, schools can more effectively engage with students at every stage of their journey, leading to stronger enrollment outcomes.  

    A holistic full-funnel marketing approach not only boosts engagement, but also augments long-term growth by nurturing students from awareness to decision.  As students continue to research more throughout their journey and prioritize personalized content, institutions must adopt comprehensive approaches to effectively reach them.  

    With EducationDynamics’ multi-channel digital marketing expertise, schools can target students across various platforms, ensuring personalized messaging and an engaging experience across every touchpoint. If you want to learn more about how to build a successful full-funnel marketing approach, check out our Full-Funnel Marketing Guide for Higher Education.  

    3. Utilize Market Research to Identify High-Growth Programs 

    To effectively meet the evolving priorities of Modern Learners, institutions must develop programs that align with market trends and career opportunities. Leveraging market research allows schools to refine their offerings and better address students’ shifting needs and expectations. 

    Resources such as EducationDynamics’ eLearning Index Web App, serve as a powerful resource. The Web App, developed by EducationDynamics’ Market Research team, utilizes current National Center for Education Statistics (NCES) data, to showcase an accurate view of the current labor market and relevant trends regarding degree completions. Administrators can use the app’s interactive features to isolate the data by region, modality and program. By providing insights into the highest opportunity programs available for each educational level and a convenient user interface, the eLearning Index Web App tool empowers schools to optimize their program offerings, ensuring that they are offering degrees that are relevant to Modern Learners. Through aligning programs with high-growth career opportunities, institutions can not only boost retention but also empower students with the skills and support they need to thrive in the current job market.

    4. Nurture Leads and Personalize the Journey  

    Modern Learners often research extensively before finalizing their enrollment decision, seeking personalized and relevant information at every stage. Building relationships early and maintaining engagement over time is essential, whether you’re connecting with prospective students for the first time, re-engaging stopped-out students, or reconnecting with dormant inquiries.  

    Effective lead nurturing helps institutions build these relationships through tailored content that addresses the specific needs and interests of each student. Consistent communication guides students through their decision-making journey, ensuring they feel supported. 

    Marketing automation can help streamline these efforts. Through automation of communication workflows, institutions can deliver timely and personalized messaging that resonates with students. This level of personalization and consideration throughout multiple touchpoints in the student journey improves overall engagement and student experiences.  

    At EducationDynamics, our Nurturing Services offer institutions multi-channel engagement, using best-in-class marketing automation technology.  By delivering personalized communications across various platforms, we help schools strengthen connections with students at every stage of their journey.

    5. Provide 24/7 Support with AI Chatbots 

    As institutions seek to attract and enroll the Modern Learner, implementing AI Chatbots serves as a key tool by delivering real-time assistance and tailored responses to common student inquiries. Prospective students frequently encounter obstacles when searching for relevant information during their enrollment journey. With Modern Learners expecting immediate access to information, these challenges can lead to a frustrating experience, potentially impeding their enrollment decision. Employing AI Chatbots can help address this, through instant responses that answer commonly asked questions regarding program details, financial aid and academic support at any time of day. These chatbots not only help manage routine tasks, but they also allow admissions staff to focus on the more complex, high-touch interactions. By incorporating AI Chatbots into your institution’s communication strategy, you enhance student support and ensure that every inquiry receives proper, timely attention.  

    6. Showcase Your Innovative Spirit 

    Standing out amid the competitive higher education landscape is vital for attracting Modern Learners, who seek educational opportunities that align with their evolving needs and aspirations. Today’s students are not merely seeking to fulfill degree requirements; they are looking for an education that resonates with their interests and provides long-term growth opportunities. This is where innovation can play a vital role. By highlighting your university’s unique offerings and distinct culture, you can offer Modern Learners attractive reasons to choose your school, while demonstrating how you are adapting to meet the growing demands of Modern Learners.  

    At EducationDynamics’ Higher Ed Marketing Agency, our team of experts understand the importance of showcasing each institution’s unique selling points and innovative approaches within the higher education space.  Our services are designed to communicate the value of choosing your school, whether it’s through digital campaigns, social media content, or compelling copywriting. We empower you to emphasize your distinct strengths, enabling your institution to foster deeper connections with Modern Learners and guide them towards enrollment.  

    7. Create a Seamless Student Journey 

    The traditional, linear student journey no longer applies to today’s Modern Learners. With various commitments, such as family and work responsibilities, modern students engage with their educational environment in different ways than in years past. As a result, institutions need to adjust how they approach the student journey. By implementing student journey mapping, institutions can better understand the various stages of the student experience and refine it to reduce pain points. 

    EducationDynamics’ student journey mapping process provides institutions with actionable insights to optimize every stage of the student experience, from inquiry to enrollment. The process begins with a comprehensive analysis of your current student recruitment and services, including existing marketing materials, communication technology and student support systems. Using data-driven insights, we then create a visual student journey map that identifies key touch points and opportunities to enhance communication. From there, we develop a communication plan with targeted messaging and content designed to nurture, guide and support students across their enrollment journey. By integrating student journey mapping, institutions can better visualize the Modern Learner’s journey, while meeting their evolving needs.   

    8. Invest in Financial Aid Support 

    Financial aid is among the first pieces of information students seek and often plays a pivotal role in their enrollment decision. Equipping your institution’s advising team with the tools to engage in financial aid conversations early in the student journey is critical to meeting the expectations of Modern Learners and encouraging them to choose your institution over another.  

     EducationDynamics’ Financial Aid Advising services offer personalized support through dedicated coaches who manage student inquiries and provide individualized guidance. This streamlined approach allows your admissions team to focus on key priorities, while ensuring students receive the financial aid support they need. By delivering clear answers and a supportive experience, students are more likely to enroll, resulting in higher enrollment and retention rates. 

    9. Streamline Your CRM and Marketing Data Integration  

    A robust Customer Relationship Management (CRM) system is essential for navigating the Modern Learner’s enrollment journey. By collecting and managing student data, CRMs promote personalized communication that resonates with students. To truly maximize their potential, CRM systems should be optimized through technology integration, data quality assessments and user adoption, ensuring they effectively reach Modern Learners while driving scalable enrollment growth.  

    EducationDynamics recognizes the importance of an integrated CRM system. Our team of integration experts specialize in implementing and maintaining clean, actionable data that supports a cohesive strategy, giving your institution a holistic overview of each student and ensuring your CRM is built for long-term success.   

    10. Optimize Your Enrollment Team  

    As the primary point of contact for prospective students, your enrollment team is one of the most critical investments you can make. The expertise and engagement of your enrollment staff directly influences prospective students’ decisions, making them essential to student success outcomes.   

    At EducationDynamics, we believe in empowering both institutions and students by investing in staff development. Through our The U School platform, institutions can access exclusive 8-week programs designed to equip your team with the skills needed to meet the unique demands of Modern Learners. By strengthening staff training, we help build more effective enrollment pathways, ultimately increasing student engagement, satisfaction and enrollment growth.  

    Empowering Your Institution to Engage Modern Learners

    Attracting and enrolling Modern Learners requires a comprehensive approach that acknowledges their unique needs and preferences. By implementing the ten key strategies outlined in this article, higher education institutions can engage a new demographic of learners while nurturing meaningful connections with students. Embracing innovative solutions like student journey mapping and leveraging available resources allows institutions to transform the student experience. As the higher education environment continues to change and enrollment challenges arise due to shifting economic and demographic factors, institutions who proactively understand and cater to the unique needs of Modern Learners will differentiate themselves from the competition.  As your strategic partner, EDDY is committed to empowering your institution to confidently navigate these challenges while collectively advancing our mission to expand opportunity through education. 

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