Tag: enrollment management

The Enrollment Cliff Is Here and Now What?

Higher education is facing a pivotal moment. Institutions across the country are bracing for a significant decline in enrollment—a phenomenon widely known as the Enrollment Cliff. This looming challenge is not a distant threat but a present reality. According to EducationDynamics’ 2025 Landscape of Higher Education report, 29% of Americans perceive the cost of education as unjustifiable, raising concerns about affordability and value. At the same time, the last several years have been marked by year-over-year enrollment declines, with freshman enrollment declining by 1.5% overall in fall 2022, including a 5.6% drop at highly selective institutions. These continued losses signal a diminishing undergraduate pipeline, making it increasingly difficult for colleges to recover pre-pandemic enrollment levels.

Colleges and universities that rely on traditional enrollment strategies find themselves at risk as the pool of prospective students shrinks.

The question is no longer whether institutions will be impacted but rather how they will adapt. Understanding and engaging the Modern Learner is critical to developing sustainable enrollment strategies. Institutions that recognize this shift and align their marketing, recruitment and engagement strategies accordingly will be the ones that thrive in the changing landscape.

What Caused the Enrollment Cliff?

The Enrollment Cliff stems from a variety of factors, including demographic and behavioral changes. Declining birth rates in the early 2000s have resulted in fewer high school graduates, meaning a smaller population of traditional college-aged students. At the same time, the percentage of high school graduates choosing to enroll in college has been significantly decreasing, with 9% choosing not to pursue college after completing high school. Amid this environment, the value of a degree has also been increasingly questioned. Rising tuition costs, skepticism about degree value, and the rise in alternative pathways have all contributed to this shift.

For decades, institutions have relied on a steady pipeline of high school graduates to sustain enrollment. However, this model is no longer sustainable. Institutions must rethink their recruitment strategies and expand their focus beyond the traditional student demographic to remain competitive in an increasingly uncertain landscape.

Why is College Enrollment Declining?

While the Enrollment Cliff is primarily driven by demographic trends, the decline in college enrollment is also influenced by shifting student priorities and perceptions of higher education. Economic uncertainties, rising concerns about student debt, and the growing number of alternative credentials have made prospective students more hesitant about pursuing a four-year degree. As we discussed in our previous blog article, Seeing Past the Enrollment Cliff of 2025, this shift is compounded by the growing demand for more flexible, career-oriented education options, alongside the growing belief among students that the cost of a traditional college education is increasingly unjustifiable.

Despite overall enrollment projections remaining flat throughout 2030, this stagnation masks a critical shift—the student population is becoming more diverse in age and educational backgrounds. Non-traditional students—working adults, career changers, and life-long learners—are now a growing factor in higher education. Institutions that fail to recognize and adapt to these changing dynamics are falling behind.

Additionally, the financial health of many colleges and universities is increasingly at stake. Since 2019, institutional risk levels have risen, signaling heightened financial pressures due to enrollment declines. As tuition revenue declines, schools must find innovative ways to attract and retain students.

Who is the New College Student? It’s the Modern Learner.

To combat the Enrollment Cliff, institutions must first understand who they are trying to reach—the Modern Learner.

The Modern Learner is not bound by traditional academic pathways. They prioritize flexibility and accessibility, seeking educational experiences that align with career objectives, financial constraints, and personal commitments. Modern Learners are the architects of their own educational journeys, emphasizing cost, convenience, and career outcomes as their primary decision-factors.

Modern Learners expect institutions to meet them where they are—whether that means offering online and hybrid courses, providing transparent career-aligned curriculums, or delivering personalized learning experiences. The assumption that age determines learning modality is outdated. Today, students of all backgrounds demand control over how, when, and where they learn.

Institutions that recognize these evolving preferences and tailor their offerings accordingly will be best positioned to sustain and grow their enrollment in coming years.

How to Combat the Enrollment Cliff with a Unified Strategy

Higher education professionals can effectively navigate the enrollment cliff, but success in this new landscape necessitates intentional strategic adjustments. Higher education professionals must adopt a unified enrollment and marketing strategy that directly addresses the evolving preferences of Modern Learners. A nonunified approach will not be sufficient; institutions need an integrated strategy that builds brand strength, prioritizes engagement and delivers tailored messaging at critical moments to impact student decision-making

Build a Strong Brand and Reputation

A strong institutional brand is essential for long-terms sustainability. More than just a marketing tool, a well-defined brand communicates an institution’s value proposition and helps establish trust with prospective students. A compelling brand differentiates an institution from its competitors, making it easier to attract and retain students.

Data from the 2025 Modern Learner report underscores the importance of brand on enrollment decisions, with 58% of students initiating their search by looking for schools first, not programs. Institutions that effectively position themselves as student-centered, outcome-focused and accessible will gain a competitive advantage.

Focus on Engagement and Personalization

Understanding Modern Learners is only the first step. Engaging them effectively is what is truly critical. Institutions must shift from broad, one-size-fits all marketing approaches to highly personalized engagement strategies. Modern Learners want to feel valued. Their perception of higher education is influenced by their interactions with an institution, from the first website visit to ongoing conversations with admissions personnel. Research from the Modern Learner Report reveals that only one-third of Modern Learners are considered active promoters when it comes to their educational experience. This highlights a significant opportunity to innovate engagement strategies and approach outreach with a student-oriented mindset, as institutions that prioritize personalized communication and meaningful interactions can foster stronger connections, increase student satisfaction, and ultimately drive enrollment and retention.

Deliver the Right Message at the Right Time in the Right Place

Modern Learners move quickly through the decision-making process. Institutions must ensure their messaging is consistent, compelling, and delivered at the right time. A cohesive communication strategy is essential for guiding students through their enrollment journey.

Data from the Modern Learner Report illustrates how rapidly prospective students compile a shortlist of schools. Once they identify potential institutions, they make application decisions swiftly. Across both undergraduate and graduate Modern Learners, most students take fewer than three weeks between building a consideration set and making their initial inquiries. Notably, 20% of undergraduate Modern Learners complete this process within just one week. While this trend holds across most Modern Learner segments, traditional undergraduate students tend to take longer, with 34% waiting one to months before making inquiries. Colleges and universities that provide timely, relevant, and persuasive messaging will have a stronger chance of converting interest into enrollment by remaining top of mind.

Will Higher Education Survive?

The Enrollment Cliff is not merely a challenge; it is a catalyst for change. While institutions that fail to adapt may struggle, those that embrace change will find opportunities for growth and innovation.

The future of higher education belongs to institutions that recognize the needs of the Modern Learner and evolve accordingly. Those that prioritize flexibility, career alignment, and student-centric engagement will not just endure the Enrollment Cliff—they will turn it into an opportunity for strategic transformation.

At EducationDynamics, we aim to be a trusted partner in your journey. By leveraging data-driven insights, personalized marketing and strategic enrollment management, we help you build stronger connections with prospective students, strengthen institutional reputation, and drive sustainable revenue growth. Together, we can navigate these changes and create lasting impact.

The Enrollment Cliff is here. The time to act is now. Partner with EducationDynamics to create a unified enrollment and communication strategy that will position your institution for long-term success.

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March 25, 2025
Introducing the InsightsEDU Echo Webinar Series

EducationDynamics is excited to announce our new webinar series — the InsightsEDU Echo Webinar Series. This series is designed to expand access to the impactful sessions delivered at InsightsEDU 2025. Whether you attended the conference or are looking to gain valuable insights into higher education marketing, recruitment, and enrollment strategies, this webinar series brings expert-led presentations directly to you.

Join us throughout March and April for these exclusive webinars:

March 13: Engaging the Modern Learner | 1 PM ET

This webinar presents insights and discoveries from our most recent report, “Engaging the Modern Learner: 2025 Report on the Preferences & Behaviors Shaping Higher Ed.” These findings lay out the framework for a strategic approach built upon strengthened institutional reputation and engagement strategies that deliver the right message, at the right time to all students and institutional stakeholders.

Speakers: Greg Clayton, President of Enrollment Management Services, and Katie Tomlinson, Sr. Director of Analytics and Business Intelligence.
Register Here

March 20: A Roadmap to Marketing Transformation | 2 PM ET

Discover proven strategies for navigating marketing transformation in higher education. This session will explore how institutions can modernize their marketing tactics to better align with today’s digital-first landscape.

Speakers: Jamie Ceman, Senior Executive Vice President, RW Jones Agency.
Register Here

March 27: From Silos to Synergy: Transforming Enrollment Through Collaboration | 2 PM ET

Learn how cross-departmental collaboration can unlock new strategies for enrollment growth. This webinar will provide actionable steps for aligning marketing, admissions, and academic teams.

Speakers: Dr. Jodi Blinco, Vice President for Enrollment Management Consulting.
Register Here

April 3: Navigating the Enrollment Shift | 2 PM ET

Join EducationDynamics and the experts from EY Parthenon for a solutions-focused conversation about the impact and implications of the Enrollment Cliff. Participants will leave with a better understanding of the full impact of the changes facing higher education and the opportunities available for thriving in the evolving educational landscape.

Speakers: Tracy Kreikemeier, Chief Relationship Officer at EducationDynamics, Kate Kruger, Partner/Principal at EY-Parthenon, and Elizabeth Palmer, Senior Director at EY-Parthenon.
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April 10: Evolving Your Marketing Approach in the New Era | 2 PM ET

Explore how AI is transforming search algorithms, user behavior, and website optimization. This session, led by Sarah Russell, VP of Marketing at EducationDynamics, will deliver practical techniques to future-proof your SEO efforts and create a full-funnel marketing strategy that moves students from awareness to enrollment.

Speakers: Sarah Russell, Vice President of Marketing, EducationDynamics.
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April 17: The Art and Science of Why People Care | 2 PM ET

Uncover the psychological and strategic factors that influence student decision-making and engagement. Learn how to craft messaging and brands that resonate, inspire, and build lasting relationships.

Speakers: Kelly Ratliff, Director of Client Success and Solutions, RW Jones Agency, and Renee Daly, VP of Brand Strategy, RW Jones Agency.
Register Here

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March 12, 2025
Modern Learners, Modern Strategies: The New Rules of Engagement
Brett is a working professional with a packed schedule, balancing career growth with personal responsibilities. He knows that advancing in his field requires new skills and credentials, but he needs a program that fits his life, one that is flexible, aligned with his career and worth the investment. Brett is just one example of Modern Learner, a growing population of students who prioritize efficiency, affordability and real-world outcomes in their education.

Higher education has undergone a decade of transformation, from evolving enrollment patterns to advancements in technology and changing student expectations. As the landscape continues evolves, so do the behaviors and preferences of students like Brett—giving rise to the Modern Learner.

EducationDynamics’ latest report, “Engaging the Modern Learner: The 2025 Report on the Preferences and Behaviors Shaping Higher Ed,” examines these emerging trends. For over a decade, we have tracked student behavior and preferences, adapting our research to reflect the evolving higher education environment. Previously known as the Online College Students Report, this study has expanded in scope to provide a more comprehensive understanding of Modern Learners and their needs.

Explore the most significant changes over the past ten years, key findings from our research and actionable strategies to help higher education leaders challenge the status quo and drive innovative outcomes.

How Have Student Behaviors and Preferences Changed in the Last Decade?

Student search, decision-making, and engagement behaviors have shifted significantly over the past decade. Strategies that once drove enrollment may no longer be as effective, requiring institutions to adapt. By examining these changes, we can identify emerging patterns that will shape the future of higher education.

Modern Learners Expect Immediate Admit Decisions

With greater access to information through technology, prospective students are making decisions faster than ever before. As a result, Modern Learners expect rapid responses from institutions. In 2015, 43% of fully online learners said that they would enroll at the first school that contacted them. By 2025, the urgency has increased significantly, with nearly 75% of online learners indicating that they would enroll in the first school that admits them. This shift underscores the growing need for institutions to streamline their admissions processes, ensuring quick response times and efficient decision-making to remain competitive in enrolling Modern Learners.

Search Initializes at the Brand Level

Student search behavior is another trend that has faced a significant shift in recent years, with more students starting their search by focusing on schools rather than specific programs.

Recent data reveals that 58% of respondents begin their search by considering schools first. This trend is even more pronounced among online learners, where approximately 60% prioritize finding a school before narrowing down their program options. Following school, the next most common search is subject area, with students increasingly exploring broader categories before selecting a specific program.

Given this shift, higher education marketing strategies need to reflect an approach that encompasses both promotion of programs and the institution itself. As prospective students often initiate their search with a school-focused mindset, schools must position their brand clearly to effectively engage and capture early interest, which will guide students towards relevant programs as they progress through the enrollment funnel.

AI Impacts Consideration Sets

The adoption of AI tools, such as website chatbots and on-demand engagement platforms, has grown steadily over the past decade. Recent data highlights notable increases in the use of chatbots. In 2015, only about 15% of online learners engaged with website chatbots or live chat agents. Now, in 2025, that number has more than doubled, reaching 30% of fully online students.

Moreover, students increasingly turn to AI tools like Search Generative Experience (SGE) for answers to critical questions about schools and their offerings, with 37% of Modern Learners using AI for information gathering. As students refine their consideration sets, AI-driven engagement tools provide timely and relevant information, making them a key touchpoint in the decision-making process. The growing reliance on these platforms calls for institutions to employ the use of informative and accessible AI tools to offer students seamless support throughout their research and decision-making processes.

Preference and Acceptance of Online Modality has Increased

It’s no secret that in the past decade, online education has not only gained traction but has become the preferred education modality for a growing population of students. In 2015, only 32% of fully online students believed their online education was better than their previous classroom study. However, that number has more than doubled for today’s respondents. 71% of online learners express a preference for online higher education experiences when compared to classroom education, indicating a fundamental change in student expectations and satisfaction with digital learning environments.

Engaging the Modern Learner

At EducationDynamics, our research continually seeks to understand the evolving needs of students. Through years of research and emerging insights from our 2025 survey, a clear picture of the Modern Learner has emerged—one defined by a focus on flexibility, career, and a desire for personalized education experiences. Modern Learners are not only looking to complete a degree, they also aim to shape their own learning journeys in ways that align with their personal and professional goals.

Shared Demands and Preferences

Despite their diverse backgrounds, Modern Learners share several key expectations. They prioritize affordability, flexible learning formats and responsive support. If their needs aren’t met, they will quickly seek alternative options. This shift in expectations means that institutions need to rethink how they attract, engage and support students. Meeting the Modern Learner where they are is no longer optional; it is essential for long-term success.

The Power of Brand & Reputation

A strong institutional brand plays a crucial role in the student decision-making process. As students begin their search with a school-focused mindset, a well-established reputation can be the deciding factor in where they apply. In fact, reputation ranked as the third most influential factor in application decisions, cited by 31% of students overall and 51% of traditional undergraduates, in our 2025 survey. To remain competitive, institutions must build a credible and respected brand that not only attracts prospective students but also reinforces trust and long-term value throughout their educational journey.

Value and Affordability

While cost is a significant consideration for Modern Learners, affordability alone doesn’t drive enrollment decisions. A well-rounded value proposition plays an equally important role. Our research shows that 46% of students cite tuition cost as a critical factor, but other factors like program relevance to careers, flexibility, and reputation also weigh heavily in their decision-making process.

Supporting students with financial literacy is crucial, as 38% of students identify it as a helpful resource during the enrollment process. By clearly communicating both affordability and long-term value such as career outcomes, program flexibility and personalized support, schools can resonate with the priorities of cost-conscious, value-driven Modern Learners.

The Importance of Career Focus

For Modern Learners, education is a direct pathway to career advancement. Regardless of age or background, they share a strong motivation to upskill quickly and gain credentials that lead to tangible career outcomes. This focus on career alignment is evident, with 20% of Modern Learners citing a program’s relevance to their career as a determining factor in their enrollment decision.

The Modern Learner Survey reveals that 76% of students feel their institution clearly outlines potential career paths related to their program. While this is positive, gaps remain. Traditional undergraduates are the most informed, with 84% receiving clear career guidance, compared to 73% of non-traditional students and 77% of graduate students. These gaps highlight the need for institutions to consistently communicate career values across all Modern Learner segments, ensuring they understand how their education supports their professional goals.

The Demand for Flexible Learning Models

Flexibility is no longer an educational preference; it is a necessity for Modern Learners. As today’s students move away from traditional classroom modalities and increasingly seek flexible environments, institutions must invest in program models that accommodate careers and family commitments.

When deciding where to apply, 31% of Modern Learners cited flexible course schedules as a key factor. This need is particularly evident among graduate students, who are more likely to be balancing family and work responsibilities. While 53% of respondents do not have children under 18 at home, a notable portion are managing family commitments in addition to their studies. Among fully online students, the number of children at home has increased by 15%, reinforcing the growing demand for learning models that complement busy schedules.

The Role of AI and Social Media

AI and social media play an increasingly important role in shaping student decisions. Social media is no longer merely an avenue for entertainment; it has evolved into a tool for student engagement and research throughout the entire decision-making process. With students interacting across multiple platforms daily, schools must harness these channels to stay visible and relevant as students progress through the consideration phase. To successfully leverage social media, marketing teams should prioritize creating dynamic, visually engaging experiences, particularly through video content, which resonates strongly with Modern Learners.

At the same time, AI enhances this by personalizing interactions and providing real-time insights into student preferences, helping institutions refine their marketing strategies. With the rise of generative AI tools, nearly 70% of Modern Learners now use AI in some capacity, including AI chatbots like ChatGPT, to assist their search for school information. Approximately 37% use these tools specifically to gather information about schools, with tuition fees (57%), course offerings (51%), and admission requirements (43%) being the most sought-after details. This highlights the opportunity for schools to integrate AI into their marketing strategies to provide comprehensive, accessible information that supports prospective students with their enrollment decision.
Modern Strategies to Engage the Modern Learner

As the needs and expectations of students continue to evolve, it’s important for institutions to adapt in ways that truly serve and support Modern Learners. Here are actionable steps to create a personalized, student-centered experience that fosters trust and drives success.

Embrace Data-Driven Decision Making: Modern Learners expect personalized experiences, and data is the key to delivering them. Through leveraging market research and insights, like those from the 2025 Modern Learner Report, institutions can better understand student preferences and behaviors. To turn those insights into action, invest in tools for data collection and analysis that allow for continuous improvement and refinement.

Build a Strong and Authentic Brand: A cohesive and authentic brand is integral to connecting with students. Focus on building a positive online experience that bolsters brand visibility, while garnering trust that your institution can provide timely and reliable information that students seek.

Prioritize Career Outcomes: Career outcomes are top of mind for students as they consider their educational investment. Make career pathways clear by showcasing programs, internship opportunities, alumni success stories and career counseling services to help students see the tangible benefits of their degree.

Create Flexible and Personalized Learning Pathways: Flexibility is essential for meeting the diverse needs of Modern Learners. Offer programs with adaptable schedules and learning formats, allowing students to choose a pathway that best aligns their lifestyle and goals.

Optimize the Digital Experience (Especially Websites and Al): An engaging digital experience is critical to attracting and retaining students. Through regular website updates and the integration of AI-powered tools to offer support, institutions can streamline the user experience to ensure a smooth journey from inquiry to enrollment.

Enhance Communication Speed: Modern Learners expect timely and informative responses and are quicker to make decisions than in years past. Adopt tools that provide real-time communication capabilities, such as chatbots or automated updates, to keep students engaged and informed throughout the enrollment process.

Develop a Dynamic Social Media Strategy: Social media is a powerful tool for building connections and increasing brand awareness among Modern Learners. With platforms like Instagram, TikTok, and YouTube playing a major role in their online engagement, video content is especially effective in capturing their attention. By understanding your audience’s media habits and aligning your content with platforms they use the most, you can deliver the right message at the right time, keeping your institution top of mind.

Don’t Forget About the Human Touch: While technology undoubtedly plays a significant role in modern times, students still seek personal connections. Ensure that students can engage with advisors, staff, or faculty to guide them through the enrollment process, while providing the support they need.

Aligning with Modern Learners: A New Era in Enrollment

In this evolving landscape, Modern Learners are placing greater emphasis on career relevance, affordability, and flexibility, demanding more from their education than ever before. The findings from the Modern Learner Survey underscore the importance of aligning educational programs with career paths, improving financial transparency, and providing tailored support to meet diverse needs. The time is now for higher education leaders to challenge outdated enrollment strategies that no longer resonate with today’s highly discerning, cost-conscious, and value-focused students.

To navigate these changes effectively, institutions must adopt innovative, data-driven strategies that speak directly to the Modern Learner’s priorities. For a deeper dive into these insights and actionable recommendations, explore the full “Engaging the Modern Learner” report today.
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February 25, 2025
What’s New at InsightsEDU 2025? Key Updates You Won’t Want to Miss
With InsightsEDU 2025 just around the corner, we’re excited to share some of the key updates and new features coming to this year’s conference, happening February 12-14, 2025 in New Orleans, Louisiana. As the premier conference for higher education marketing and enrollment management, this year’s event promises to be our most engaging yet. Attendees can expect immersive experiences, innovative sessions, and exceptional speakers, all aimed at equipping higher education leaders with the skills and strategies needed to serve today’s Modern Learners. From the welcome reception to our new customized workshop experience, InsightsEDU 2025 is full of exciting opportunities. Read on to see what’s in store!

This year, we’re embracing the vibrant culture of New Orleans with the Bourbon Street Bash, a celebration that will give attendees the perfect opportunity to unwind, network, and experience NOLA in style. The evening will kick off with a second-line parade, leading attendees through the historic streets of New Orleans to the iconic Bourbon Vieux venue. With a live jazz performance, this event promises to be a memorable way to start an exciting conference experience with the higher ed community.

For the first time, InsightsEDU is offering a hands-on, interactive workshop led by Dr. Jodi Blinco, Vice President of Enrollment Management Consulting at EducationDynamics.

The workshop, “Unlocking Enrollment Success: A Customized Consulting Workshop Experience,” is designed specifically for higher education leaders who want to explore the complexities of enrollment models. The workshop provides an opportunity to enhance strategies for attracting, enrolling, and retaining students.

This session will foster focused discussions, tailored insights, and actionable takeaways, allowing attendees to apply the knowledge gained from the conference directly to their own enrollment strategies.

This year, we are excited to welcome Po-Shen Loh, an acclaimed entrepreneur, mathematician, and Carnegie Mellon University professor, to the InsightsEDU stage.

His keynote session, “The Power of Reinvention: Unlocking Innovation to Inspire Action,” will challenge attendees to rethink problem-solving, leadership, and innovation in the ever-evolving higher education landscape. Drawing from his diverse experiences in academia and social entrepreneurship, Po-Shen Loh will explore how institutions can apply startup strategies to innovate and create programs that resonate with students’ needs. His unique experiences throughout higher ed and entrepreneurship make him uniquely qualified to address the conference’s innovative goals and inspire strategies for institutions looking to drive meaningful change.

Expect to hear from top industry leaders at InsightsEDU, with companies such as EY Parthenon, Slate, Google, Meta, and Reddit, joining to share their expertise in digital engagement, advertising, and marketing strategies. These sessions will help institutions stay ahead of emerging trends, enhance their online presence, and develop strategies to connect with students in innovative ways. Attendees will gain exclusive insights into how leading platforms are shaping the future of student engagement and higher education marketing.
With RW Jones Agency recently becoming a part of the EducationDynamics team, InsightsEDU 2025 will feature even more expert-led sessions and strategic insights. RW Jones Agency’s expertise in public relations, crisis communications, and higher education marketing is sure to provide valuable perspectives for attendees.

Here are some of the key sessions featuring RW Jones Agency’s team:

A Roadmap to Marketing Transformation: Learn how to implement a marketing maturity model to enhance strategy, optimize resources, and gain real results for your MarCom division. This session will provide insights from experienced professionals who have successfully implemented maturity models to drive impactful results at institutions.

A Behavior-Informed Approach to Prospective Student Engagement: Discover how student personas can transform outreach efforts. Building on insights from a recent nationally representative survey of high schoolers, this session explores students’ primary motivations and factors surrounding decision making, offering key insights for higher ed marketers, communicators, and enrollment leaders.

Lights, Camera, Connections: How to Produce Compelling Videos That Connect: Join Karolyn Pearson, a former network news producer, and Morgan Aguilar, a former TV reporter, for an exciting session on crafting engaging and authentic visual storytelling to captivate student audiences and enhance your institution’s brand.

The Art and Science of Why People Care: Learn how to create audience-centered messaging that aligns with students’ values, increases engagement, and builds lasting relationships while authentically marketing your brand.

From Interest to Enrollment: Building Real Student Connections on Social Media: Explore the latest tactics and insights to address an evolving social media landscape and cater to Gen Z and Millennial audiences. This session will explore the latest trends, engagement strategies, and creative tools to foster meaningful interactions on social media that lead to enrollment.

With an impeccable lineup of sessions, RW Jones Agency’s expertise will provide valuable new perspectives at InsightsEDU 2025, ensuring that attendees leave with actionable strategies to better connect and serve Modern Learners.
With immersive experiences, groundbreaking discussions, and an incredible lineup of speakers and sessions, this year’s conference is shaping up to be the best one yet. Whether you’re looking to refine your enrollment strategy, explore new marketing tactics, or simply connect with industry leaders, InsightsEDU 2025 is the place to be for higher education professionals.

We look forward to seeing you at InsightsEDU 2025!
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January 31, 2025
Personalized Communication Strategies That Drive Student Engagement in Higher Education
Key Takeaways:
- Personalized, timely, and relevant communication is key to engaging prospective students and meeting enrollment goals in higher education.
- Effective strategies rely on immediacy, relevance, automation, and trackability, ensuring impactful and consistent interactions.
- Omnichannel outreach, using a mix of email, SMS, print, and digital platforms, enhances visibility and builds trust by meeting students where they are.
- Data-driven tools enable tailored, personalized communication, real-time adjustments, and sustainable strategies.
Connecting with prospective undergraduate students in meaningful ways requires a thoughtful blend of strategy, immediacy, and personalization. Gone are the days when generic messaging could effectively spark interest or drive engagement. Today’s prospective students expect communications that reflect an understanding of their individual needs, aspirations, and priorities and their value to your institution.

Institutions aiming to enhance their enrollment strategies must adopt a more data-informed and strategic approach to communication. This means reaching out with the right message, at the right time, and through the right channels.

Laying the Foundation for Communication Success

Effective communication with students is built on four key principles: immediacy, relevance, automation, and trackability. Each element plays a critical role in ensuring that interactions resonate with students and influence their decision-making process.
- Immediacy: Quick and timely responses that change as students’ behaviors change demonstrate attentiveness and can make a significant impression on prospective students. Delays in following up on inquiries or campus visits risk the loss of momentum and interest. Statistics show that the school that responds to inquiries first is more likely to convince that student to enroll.
- Relevance: Tailored, personalized communication should go beyond basic name inclusion. Students expect messages that address their specific interests. Misaligned content, such as sending information unrelated to a student’s expressed major, can quickly undermine trust.
- Automation: Streamlined, automated workflows keep communication consistent and dependable, even during staff transitions or times of high demand. Manual processes, such as college fair follow-ups that sit unprocessed for long periods, can derail engagement. Automation prevents these bottlenecks, enabling timely responses even when staff are unavailable.
- Trackability: Monitoring communication effectiveness helps institutions refine their strategies and optimize ROI.
By integrating these principles, higher education institutions can deliver a cohesive and impactful communication strategy that strengthens student engagement and builds trust.

The Importance of Omnichannel Outreach

While email has long been—and remains—a cornerstone of communication, relying on it exclusively is no longer sufficient. The sheer volume of emails students receive daily makes it easy for even the most well-crafted messages to be overlooked. To stand out, institutions must adopt an omnichannel approach with campaigns that combine email with print materials, SMS messaging, voice blasts, digital ads, social media engagement, and microsites, all tailored to student interests.

Each channel serves a unique purpose for student engagement in higher education. Print materials, for example, are particularly effective at involving families in the decision-making process. A well-designed brochure placed on a kitchen table can spark conversations among family members, especially parents, who are often key influencers in the college selection process.

Similarly, integrating consistent, tailored messaging across multiple channels ensures that students receive a seamless experience. Whether they encounter an institution on social media, via a targeted ad, by SMS message, or through an email campaign, the message should feel cohesive and tailored to their interests. Omnichannel strategies, timed appropriately through the enrollment timeline, not only improve visibility but also demonstrate an institution’s commitment to meeting students where they are, thus building trust and rapport.

Leveraging Data for Personalization

Modern communication strategies must be rooted in data. By analyzing student preferences and behaviors, institutions can craft messages that resonate on an individual level. With data-informed insights, institutions can identify what matters most to prospective students—whether that’s career outcomes, financial aid, or specific academic opportunities—and address those priorities directly.

For example, students interested in STEM programs may be more receptive to communications highlighting research opportunities and faculty expertise, while first-generation students may appreciate messages emphasizing affordability and support services.

To further maximize impact, institutions can use surveys and initial engagement data to tailor their outreach strategies, which allows them to deploy resources efficiently while maintaining relevance. For example, expensive print materials can be reserved for students who show strong interest in particular programs, while a social media campaign may be more appropriate for inquiries earlier in the enrollment cycle.

Real-time data tracking lets institutions segment their strategies dynamically. If a particular campaign underperforms across the board or for certain cohorts of students, modifications can be made immediately to better align with student preferences. This agility is essential for maintaining relevance and impact throughout the recruitment cycle.

Building a Sustainable Communication Infrastructure

Sustainable communication strategies rely on the integration of advanced tools and technologies. While a customer relationship management (CRM) system lays a strong foundation, institutions often need more specialized solutions to elevate their outreach efforts. Liaison offers a suite of products designed to enhance and streamline communication and enrollment strategies, including:
- Enrollment Marketing (EM): Liaison’s EM software and marketing services help institutions manage and analyze personalized, automated omnichannel campaigns, ensuring consistent and effective messaging across multiple channels.
- Othot: This AI-driven tool leverages predictive and prescriptive analytics to optimize communication strategies and enrollment decisions, tailoring outreach to align with student behavior and institutional goals.
- Centralized Application Service (CAS): By simplifying the admissions process for students and providing institutions with tools for marketing, data management, and application processing, CAS supports efficient communication with applicants.
By incorporating these technologies, along with Liaison’s CRMs, institutions can maintain a seamless and unified communication flow so that prospective students receive timely, relevant, and personalized messages. These solutions also allow institutions to monitor campaign performance and adjust strategies in real-time, maximizing the effectiveness of resources and making messaging more impactful for target audiences. This integration reduces reliance on fragmented workflows, preventing gaps or delays caused by disconnected platforms.

Aligning tools and strategies across departments using Liaison’s technologies keeps messaging consistent and impactful, even as prospective students engage with multiple touchpoints throughout their journey.

Achieving Long-Term Engagement

Effective communication with students is about building relationships that extend beyond the initial stages of recruitment. Institutions that invest in understanding and addressing the unique needs of their prospective students position themselves as partners in their academic journey.

By delivering personalized, timely, and relevant messages through multiple channels, institutions can foster deeper connections and enhance student engagement in higher education. As the competitive landscape of enrollment continues to shift, adopting a strategic and data-informed approach to communication will remain essential for success.

Ready to elevate your communication strategies? Discover how Liaison’s advanced tools and technologies can transform how you connect with prospective students. From personalized, omnichannel campaigns to data-driven insights, our solutions help you engage students meaningfully and meet your enrollment goals. Contact us today to learn more.

About the Author

Craig Cornell is the Vice President for Enrollment Strategy at Liaison. In that capacity, he oversees a team of enrollment strategists and brings best practices, consultation, and data trends to campuses across the country in all things enrollment management. Craig also serves as the dedicated resource to NASH (National Association of Higher Education Systems) and works closely with the higher education system that Liaison supports. Before joining Liaison in 2023, Craig served for over 30 years in multiple higher education executive enrollment management positions. During his tenure, the campuses he served often received national recognition for enrollment growth, effective financial aid leveraging, marketing enhancements, and innovative enrollment strategies.
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January 23, 2025
Moving Beyond New Year’s Resolutions to Embrace a Multi-Year Enrollment Strategy
Developing New Year’s resolutions for personal growth is something many of us do. Unfortunately, it is often a set-it and forget-it process that is simply reupped the following year. When done correctly, however, creating a resolution that is developed as a sustained, long-term strategy—and that is regularly returned to and adjusted as needed—seems to be the best way to meet our personal goals.

As enrollment managers, we all have pursued the first approach in our professional lives by evaluating last year’s successes and failures annually, making a few tweaks, and then seeing how it all works out again the following year. The truth of the matter is that this approach was relatively sustainable for a time. Simply buying more names, adjusting the aid-leveraging model annually, or a developing a wider marketing plan often could drive greater enrollments—mostly because those tactics generally were designed to “add more fuel to the fire.” As long as the applications continued to grow, annual tweaks could help to maintain the core enrollments as well as improve on the margins for many institutions.

The Need for More Effective Strategic Enrollment Strategies

Unfortunately, outside of key private and public flagship institutions, headwinds have developed over the past decade that are affecting higher education enrollments in significant ways. Ultimately, they may lead to campus closures for some, and to campus financial distress for many. As outlined in a paper from the Federal Reserve Bank of Philadelphia, “Predicting College Closures and Financial Distress,” those pressures include:
- Post-pandemic enrollment challenges from traditional students (decreasing 15% from 2010-2021).
- Changes among adult learners (“The number of adult students over the age of 25 has fallen by nearly half since the Great Recession”).
- Growing competition.
- A lack of public support for higher education nationally.
The combination of all these factors has brought about the need for enrollment managers to develop a wider multi-year strategy that includes tools with the ability to enable deeper, more highly data-informed fine tuning throughout any given cycle. A one-size-fits-all approach to creating a nuanced strategy can no longer work in an environment of shrinking applications and increased competition.

Liaison’s Partnership Philosophy

Liaison is uniquely positioned to assist with higher education institutions in a true partnership. With the technology, services, and consultative approach that we provide our partners throughout the nation, we can assist in developing a comprehensive enrollment approach unique to your campus—ranging from single-point to full-enrollment planning solutions that are uniquely tailored to your unique needs. Liaison’s partnership philosophy, technology solutions, and industry knowledge and insights can not only help strengthen your enrollment planning and goals for this year but also set you up for long-term enrollment success.

Craig Cornell is the Vice President for Enrollment Strategy at Liaison. In that capacity, he oversees a team of enrollment strategists and brings best practices, consultation, and data trends to campuses across the country in all things enrollment management. Craig also serves as the dedicated resource to NASH (National Association of Higher Education Systems) and works closely with the higher education system that Liaison supports. Before joining Liaison in 2023, Craig served for over 30 years in multiple higher education executive enrollment management positions. During his tenure, the campuses he served often received national recognition for enrollment growth, effective financial aid leveraging, marketing enhancements, and innovative enrollment strategies.
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January 10, 2025
Four Benefits of Attending InsightsEDU

Every year, EducationDynamics welcomes marketing, enrollment, admissions, and higher education leaders from across the nation for InsightsEDU—a higher education conference dedicated to uncovering emerging trends and innovative solutions that help colleges and universities enhance reputation and grow revenue. In 2025, InsightsEDU will be hosted in New Orleans, Louisiana at the Ritz Carlton from February 12-14, 2025.

With 40+ subject matter experts, and 38+ sessions, InsightsEDU is designed to equip attendees with the knowledge, tools, and strategies necessary to successfully engage the Modern Learner. Discover key benefits you will experience by attending InsightsEDU 2025.

Benefits of Attending a Higher Education Conference like InsightsEDU

1. Gain Timely Insights into the Modern Learner

There is no doubt that higher education is undergoing a shift. The Modern Learner, who increasingly values flexibility, personalization, and cost-effectiveness, is driving much of this transformation. This year’s conference theme, “The Era of the Modern Learner,” reflects this pivotal moment in education.

InsightsEDU will help higher education marketers adapt strategies to meet the needs of these students, by equipping them with practical insights on how Modern Learners interact with enrollment teams, make decisions, and engage with content. Understanding these dynamics will allow higher ed professionals to tailor marketing and enrollment strategies to better address the demands of today’s students, while demonstrating value and personalization.

2. Network with Fellow Institutional Leaders, Experts, and Professionals Nationwide

InsightsEDU is more than a learning opportunity; it is also an unparalleled networking opportunity for the higher education community. With over 100 colleges and universities represented, InsightsEDU brings together a diverse group of higher education professionals, including institutional leaders, marketers, admissions professionals, and experts from across the nation and even abroad.

Throughout the conference, attendees will experience everything from informative sessions and panels to networking events infused with New Orleans’ flair. These interactions will provide attendees with opportunities to build lasting connections with fellow professionals who share a commitment to advancing higher education initiatives. Additionally, attendees will be able to participate in discussion forums and stay connected to professional connections through the conference app, allowing attendees to stay engaged even after the conference ends.

3. Access Tailored Strategies for All Student Demographics

InsightsEDU is dedicated to helping professionals connect with today’s diverse student populations through targeted, practical strategies. For traditional students, attendees will explore ways to create personalized outreach and recruitment campaigns that highlight flexibility and value. Sessions focused on online students will uncover data-driven marketing methods and innovative enrollment strategies that address their desire for convenience and personalization. For graduate students, attendees will explore strategies that leverage career-focused messaging and a clear return on investment for advanced degrees.

Attendees will leave InsightsEDU equipped with powerful, actionable strategies tailored to the unique needs of various student demographics—empowering them to drive success and lead in a changing higher education landscape.

4. Experience Expert-Led Sessions Focused on Real-World Solutions

At InsightsEDU, attendees will engage with a stellar line-up of speakers covering the latest trends and challenges in higher education. Our conference agenda features 38+ sessions from industry experts, each with unique and data-backed perspectives on topics such as personalized digital marketing, enrollment management, and student success. With expert perspectives from organizations like Google, Meta, Reddit, EY Parthenon and more, attendees will learn how to apply the latest trends and technologies to enhance their approach. Additionally, attendees will gain exclusive insights to groundbreaking tools and data, including the latest Online College Students Report, giving them a first look at critical insights into today’s students.

Unlock the Future of Higher Education at InsightsEDU 2025

InsightsEDU 2025 is the must-attend conference for higher education professionals who are committed to staying ahead of the curve and driving impact within education. Don’t miss the opportunity to be a part of this innovative event, designed to provide you with strategies and insights for success in higher education.

We look forward to seeing you at InsightsEDU from February 12-14! Register today and secure your spot.

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January 7, 2025
The Evolution of the Traditional Admissions Funnel: Adapting to a New Era

The traditional admissions funnel has long served as a trusty blueprint for ushering prospective students from initial interest to enrollment. But times, they are a-changin’. Technological leaps, shifting student expectations, and newfangled marketing strategies have all conspired to transform this once-straightforward model. So, let’s dive into how the admissions funnel has evolved and what these changes spell out for colleges and universities.

From Linear to Non-Linear Journeys

Gone are the days of the straight-line path from prospect to enrollment. The old funnel—prospect, inquiry, application, admission, acceptance, enrollment—was neat and tidy. Today, the student journey is a lot more like a hopscotch game. Prospective students zigzag through stages, start an application, go back to gathering info, and flip-flop on decisions multiple times before finally enrolling. This behavior calls for admissions teams to be nimble and ready to pivot at a moment’s notice.

The Digital Revolution

The rise of digital tech has turned the admissions process on its head. Now, online platforms, social media, and virtual tours are the main highways for students discovering and engaging with colleges. Virtual events, webinars, and interactive content are must-haves to grab the attention of today’s digital-savvy students. To keep up, institutions need to master digital marketing and create a seamless online experience.

Personalization and Data Analytics

Today’s students expect nothing less than personalized communication and experiences. With advanced data analytics, colleges can track student interactions and preferences, tailoring their outreach and engagement efforts. This means sending targeted messages, recommending specific programs, and offering personalized content that hits home with individual students. Such a personalized approach strengthens connections and boosts conversion rates.

Increased Emphasis on Early Engagement

Early engagement is now a cornerstone of the modern admissions funnel. Building relationships with prospective students well before the application stage is critical. This involves nurturing leads through meaningful interactions from as early as middle school. Colleges are investing in long-term outreach programs, summer camps, and pre-college initiatives to establish and maintain connections throughout the student journey.

Focus on the Student Experience

The student experience has become a pivotal factor in the admissions process. Prospective students are seeking more than academic offerings; they want institutions that align with their values, offer a supportive community, and provide opportunities for personal growth. Colleges need to showcase their unique campus cultures, highlight student success stories, and emphasize holistic support services to attract and retain students.

Adapting to Changing Demographics

Demographic shifts, like increasing diversity and the rise of non-traditional students, demand that colleges adapt their recruitment strategies. Institutions are developing more wide-ranging marketing campaigns and creating pathways for adult learners, transfer students, and international applicants. Understanding and addressing the unique needs of these diverse populations is crucial for staying competitive in today’s landscape.

There you have it—the modern admissions funnel is a dynamic, digital, and personalized journey. Colleges and universities that embrace these changes and adapt their strategies will be the ones that thrive in this new era.

We do NOT recruit and retain students when they understand us (the institution). We recruit and retain when students see we understand who they are.

Mondy Brewer, Ph.D., brings over 30 years of diverse experience in higher education, having held key leadership positions in admissions, marketing communications, and student success. He has also served as an Assistant Professor of Leadership in Business. In addition to his consulting work specializing in enrollment management, he currently serves as AVP – Enrollment Strategy at Liaison. Dr. Brewer holds a Doctorate in Leadership with a focus on higher education administration. His doctoral research explored the engagement of first-generation college students, offering insights into the institutional support mechanisms that promote their success.

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January 3, 2025
Voices of Innovation: Meet InsightsEDU 2025 Featured Speakers

Higher Education Speakers of InsightsEDU

Meet the thought leaders shaping the future of higher education at InsightsEDU 2025! Taking place from February 12-14, 2025 in New Orleans, LA, this conference brings together expert voices in higher education marketing, enrollment management, and leadership to discuss the evolution of today’s Modern Learner. This year, explore the future of higher education in 38+ sessions, where our speakers will share their vast expertise and unique perspectives. From higher education leaders to enrollment professionals, these speakers are vital to the InsightsEDU experience and are ready to equip you with insights to thrive in a new era of learning.

The lineup of featured speakers for InsightsEDU 2025 is still growing—stay tuned for exciting new announcements! Below are the confirmed featured speakers as of November 7, 2024.

Gregory Clayton

President of Enrollment Management Services at EducationDynamics
With over 30 years of experience in the higher education space, Greg brings valuable expertise in enrollment management and performance marketing. As President of Enrollment Management Services at EducationDynamics, he leads a comprehensive team offering agency marketing, enrollment services, strategic consulting, and research, all tailored to the higher ed sector. His leadership and career position him as a visionary strategist, equipped to offer insightful commentary on the higher education landscape and enrollment solutions. Join his session to learn more about how to better serve the Modern Learner and implement strategies that drive institutional success.

Session: The Evolving Expectations of the Modern Learner: How Institutions Can Adapt and Thrive

Wendy Colby

Vice President and Associate Provost for Boston University Virtual (BU Virtual)
Throughout her career, Wendy has distinguished herself as a leader in online learning and enhancing the student experience. At BU Virtual, she focuses on delivering educational and technological excellence, positioning the program as a model of high-quality online education. Wendy’s commitment to advancing digital learning solutions ensures that students receive an exceptional learning experience. With extensive expertise in strategic leadership and global engagement, Wendy brings invaluable insights to InsightsEDU, where she will speak on best practices for collaborative strategies that optimize institutional success.

Session: Bridging the Gap: Aligning Marketing & Enrollment Management for Success

Roy Daiany

Director, Education & Careers at Google
With over 15 years of experience, Roy Daiany leads Google’s national team of education advertising strategists, partnering with top universities and EdTech companies to drive growth. A champion of technology-driven marketing, Roy will share valuable insights in his upcoming session, drawing on Google’s data to highlight key areas for optimizing student outreach and exploring innovative advertising practices.

Session: Emerging Trends and Priorities for Higher Education

Brent Fitch

President of Rocky Mountain College of Art and Design
Brent’s extensive career and leadership in higher education provide invaluable perspectives for InsightsEDU 2025. As President of Rocky Mountain College of Art and Design, he has played an instrumental role in shaping strategies that optimize student engagement. With a proven track record in developing innovative programs that enhance faculty, employee, and student outcomes, his strategic leadership offers InsightsEDU attendees exclusive access to tried and true best practices within higher education. Learn from Brent to gain a deeper understanding of how to navigate institutional challenges and embrace new strategies for ongoing success.

Session: The Era of the Modern Learner: Redefining Higher Education

Andrew Fleischer

Head of Industry, Education at Google
As Head of Industry for Education at Google, Andrew Fleischer leads a team dedicated to transforming how institutions and EdTech companies approach enrollment and brand positioning. With a background spanning strategic roles in Google’s App and Retail sectors, Andrew brings expertise in using data-driven advertising to address complex business goals. In his session at InsightsEDU 2024, Andrew will explore Google’s latest insights on the role of AI in higher education and share valuable strategies to navigate the evolving student journey.

Session: Emerging Trends and Priorities for Higher Education

Stephen Horn

Chief Marketing Officer at The College of Health Care Professions (CHCP)
Stephen Horn is an award-winning marketer known for his inventive strategies that drive growth and expand market share. With a strong background in brand-building and nurturing marketing talent, Steve has a proven track record of success. As Chief Marketing Officer for CHCP in Houston, his role has been critical to program success. InsightsEDU attendees can anticipate gaining valuable insights into effective strategies for enhancing student engagement and aligning marketing with cross-functional departments.

Session: Bridging the Gap: Aligning Marketing & Enrollment Management for Success

Dr. Melik Khoury

President of Unity Environment University
Gain fresh insights and practical strategies for engaging Modern Learners with Dr. Melik Khoury, a pivotal leader in higher education. As President of Unity Environmental University, Dr. Khoury prioritizes student success and has spearheaded transformative initiatives to increase enrollment and retention. His commitment to affordability, accessibility, and flexibility are paramount to the university’s enduring success. Dr. Khoury’s tenure at Unity Environmental University has established him as an innovative and adaptable leader, making him an ideal expert to address today’s new era of learning and the unique needs of Modern Learners.

Session: The Era of the Modern Learner: Redefining Higher Education

Dr. Andy Miller

Senior VP of Strategic Enrollment & Partnerships at Indiana Wesleyan University
Andy Miller, PhD, brings a wealth of experience to InsightsEDU 2025. In his role as Sr. VP of Strategic Enrollment & Partnerships at Indiana Wesleyan University, Andy oversees enrollment and partnership initiatives, serving over 12,000 students. With expertise in building cross-industry partnerships and creating training pathways for adult learners to meet workforce demands, Andy is a pivotal leader in the field.

Session: Bridging the Gap: Aligning Marketing & Enrollment Management for Success

Dr. Joe Sallustio

Vice President of Industry Engagement at Ellucian & Cofounder The EdUp Experience Podcast
Dr. Joe Sallustio is a leading authority within the higher ed sector, recognized for his expertise in operations, finance, and academics. With over 20 years of experience, he has led teams across various institutional functions, including marketing, enrollment, finance, and student services, equipping him with the skills to successfully navigate the modern landscape of higher education. Dr. Sallustio leverages his extensive knowledge as co-founder and host of The EdUp Experience, a podcast that explores timely topics in the higher ed industry. Join his session to learn more about innovative strategies for addressing challenges and uncovering opportunities for student success amid changing times.

Sessions: The Era of the Modern Learner: Redefining Higher Education

Katie Tomlinson

Senior Director of Analytics and Business Intelligence at EducationDynamics
Prepare to unlock insights with Katie Tomlinson. As the Senior Director of Analytics and Business Intelligence, Katie expertly manages data and reporting, uncovering key trends to support EducationDynamics in delivering data-driven solutions for the higher ed community. Learn from her as she discusses findings from EducationDynamics’ latest report, where attendees will gain a deeper understanding of the evolving learning environment and the significant factors that influence Modern Learners’ educational choices.

Session: The Evolving Expectations of the Modern Learner: How Institutions Can Adapt and Thrive

Engage with the Leaders Shaping Higher Education

InsightsEDU 2025 promises to be another impactful conference, offering a forum for thought leadership, best practices, and meaningful networking among higher education professionals. This conference unites industry leaders and institutions to explore the key challenges and exciting opportunities facing the higher ed sector today. Taking place in early 2025, InsightsEDU is the perfect change to gain insights that will strengthen your institution’s foundation for the year ahead and beyond. Don’t miss out–Register today to secure your spot.

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November 8, 2024
What to Expect at Your First InsightsEDU Conference

Whether you’re new to higher education conferences or a seasoned professional looking for fresh expertise, InsightsEDU offers a truly unique experience. As one of the premier conferences focused exclusively on marketing and enrollment management growth, this event is perfectly poised to equip you with networking opportunities that cultivate your understanding of the latest trends and strategies shaping the higher education sector.

If you are attending InsightsEDU for the first time, you can look forward to a wealth of knowledge and connections that will enhance your career in higher education and spark new strategies for enrollment growth. In this blog, we’ll guide you through what to expect and how to maximize your time at InsightsEDU 2025, taking place February 12-14, 2025 at The Ritz-Carlon in New Orleans, Louisianna.

The Purpose of InsightsEDU

InsightsEDU serves as a vital platform for higher education professionals to come together and explore the evolving landscape of marketing and enrollment. This conference provides attendees with knowledge and insights to specifically address the needs and preferences of the Modern Learner.

By focusing on the unique challenges and opportunities faced by students and institutions alike, InsightsEDU fosters a dynamic learning environment that encourages collaboration and innovation, while empowering higher ed professionals to enhance their impact within their institutions.

Elevate Your Knowledge while Immersed in NOLA Atmosphere

The 2025 InsightsEDU Conference will take place in New Orleans, where attendees can look forward to valuable insights into the latest trends and strategies in higher education while enjoying the vibrant atmosphere of this iconic city. With over 100 colleges and universities represented, including higher education marketers, enrollment managers, and university leaders, you’ll find plenty of chances to network with peers who share your interest and challenges in the realm of higher education.

We are committed to providing attendees with an unforgettable experience, and this year’s event will fully embrace the NOLA flair. Highlights include the Bourbon Street Bash, featuring a lively parade, a reception at Bourbon Vieux, and a live jazz performance, allowing you to immerse yourself fully in New Orleans’ culture.

This conference promises to blend professional development with the vibrant atmosphere that New Orleans has to offer, ensuring a memorable and impactful experience for attendees.

Dive into Engaging Sessions

With over 38 sessions lined up, InsightsEDU 2025 offers a diverse range of learning opportunities, from keynote speeches and panel discussions to hands-on workshops. Sessions cover important topics related to emerging marketing trends, enrollment strategies, and evolving student demographics.

Sessions like “The Evolving Expectations of the Modern Learner” will explore how institutions can adapt to better serve today’s students, while “From Waitlist to Wins: Creative Strategies to Streamline Admissions & Maximize Enrollment” will share tactics for optimizing the enrollment experience. Additionally, the session “Mapping Content to the Student Journey: A Strategic Approach to Persona-Driven Marketing” will provide insights into aligning your marketing strategies with the needs and preferences of prospective students. These are just a few examples of the many sessions tailored to address the challenges and opportunities facing higher education.

With sessions led by over 40 experts in the field, InsightsEDU offers attendees invaluable access to innovative ideas and proven best practices, ensuring you leave the conference equipped with actionable insights to enhance your marketing and enrollment strategies.

Making the Most of Networking Opportunities

Networking is integral to the InsightsEDU experience, and we’ve crafted ample opportunities for you to connect with peers across disciplines, institutions, and roles. Sessions are designed to focus on the most timely and impactful topics in higher education, aiming to spark innovation and the exchange of ideas among peers. These sessions offer a valuable opportunity to gain fresh insight into shared challenges, while fostering genuine connections and unlocking potential solutions.

In addition to these structured moments, dedicated networking breaks and social events provide relaxed spaces to further connect with conference attendees. These moments are designed to cultivate conversations that can lead to valuable professional connections and collaborations. Networking takes many forms at InsightsEDU, with multiple touchpoints designed to cultivate meaningful connections. New sessions, like the “Flow Into Focus: A Yoga Journey for Modern Minds,” hosted by Dr. Jodi Blinco, offer a refreshing way to balance professional growth and personal wellness. This unique session creates another valuable opportunity to connect with peers in a relaxed setting, adding a fresh dimension to the conference experience.

To help you make the most of these opportunities, we encourage you to use the conference app as a resource. The app offers features that allow you to connect directly with colleagues, participate in discussion forums, and access the conference agenda, all of which support your networking efforts while keeping you informed. InsightsEDU is the perfect setting to expand your network and engage meaningfully with fellow higher ed professionals navigating today’s landscape.

Unlock New Opportunities at InsightsEDU

With February right around the corner, now is the perfect time to register for this premier higher education conference dedicated to empowering and igniting innovation within the sector. Take advantage of this opportunity to expand your knowledge and connect with fellow professionals. By actively participating and embracing the conference atmosphere, you can make the most of your experience, gain practical skills, and build meaningful connections.

Are you ready to be part of this invaluable event? Register by December 13^th to enjoy the early-bird rate and secure discounted attendance for you and your team!

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October 30, 2024