Tag: Era

  • UK-Egypt mission sparks new era of higher education partnerships

    UK-Egypt mission sparks new era of higher education partnerships

    From 16-18 February 2025, a high-level delegation from the UK visited Egyptian universities: Ain Shams University, and European Universities in Egypt (EUE); with a planned visit to New Cairo Technological University, to explore possible collaborations between the two countries.

    “Over the course of three enriching days, the education team in Egypt led a higher education mission that was launched in the New Administrative Capital, under the patronage of the Minister of Higher Education through the Supreme Council of Universities and the Egyptian Bureau for Cultural and Educational Affairs in London in collaboration with the British Council in Egypt, and the support of the British Embassy,” Heba ElZein, director of education at the British Council in Egypt told The PIE.

    The delegation comprised representatives from prestigious UK universities, including Sheffield Hallam University, Loughborough University, the University of Essex, the University of East Anglia, the University of Exeter, and the University of Chester.

    Universities UK International representatives were also in attendance, with Anouf El-Daher, policy officer for Africa and Middle East at UUKi, presenting at the British Embassy in Cairo and British Council Egypt, highlighting the value of international collaboration and the potential for long-term, mutually beneficial, EU-Egypt education relationships.

    “Over three days, we visited higher education institutions across Egypt, gaining valuable insights into the local landscape and exploring opportunities for deeper collaboration. This mission allowed us to engage with key stakeholders, understand the evolving higher education landscape in Egypt, and witness the impact of UK-Egypt partnerships firsthand,” a LinkedIn post from UUKi read.

    Over the course of three enriching days, the education team in Egypt led a higher education mission that was launched in the New Administrative Capital
    Heba ElZein, British Council

    The mission offered numerous networking opportunities, as well as joint meetings for Egyptian universities wishing to cooperate and discuss opportunities with their British counterparts.

    The delegation’s primary focus was to foster academic exchange, establish international university branch campus opportunities, and strengthen research collaborations. One of the most significant outcomes of the visit was the signing of multiple Memorandums of Understanding (MoUs) between UK and Egyptian universities.

    During that high-profile participation, three MoUs were signed between the University of Essex and Ain Shams University, the University of East Anglia and Ain Shams University, and the University of Sheffield Hallam and the British University in Egypt.

    These agreements are expected to facilitate joint programs, faculty exchanges, and shared research initiatives in the coming years.

    Students in Egypt show a strong interest in TNE as the UK-affiliated programs offer tuition fees from £800 to £13,500, depending on the partnership model. And due to economic and currency challenges, Egyptians are increasingly likely to opt to study in Egypt on a TNE model, as well as inbound students to the country, primarily from Malaysia, Indonesia, Thailand, Nigeria, and Iraq.

    Thus, with a population of around 111 million, and a youthful median age of 24.3, Egypt leads the MENA region in TNE enrolments with 27,865 students in 2022-2023, making it the 5th largest UK TNE host country globally.

    Egypt has emerged as a leading host of UK transnational education students in the MENA region, and the UK remains Egypt’s largest partner in higher education.

    This delegation’s visit is part of a broader initiative to further deepen these ties and provide Egyptian students with greater access to high-quality British education.

    Source link

  • Community College Leader Dr. Walter Bumphus to Step Down After Transformative Era

    Community College Leader Dr. Walter Bumphus to Step Down After Transformative Era

    Dr. Walter G. BumphusAfter steering America’s community colleges through unprecedented challenges and opportunities, Dr. Walter G. Bumphus announced he will retire as president and CEO of the American Association of Community Colleges (AACC) at the end of 2025, capping a remarkable 15-year tenure that helped reshape higher education access nationwide.

    The announcement marks the end of a chapter for community colleges that saw dramatic shifts in workforce development, educational technology, and the role of two-year institutions in American society. Under Bumphus’s leadership, community colleges strengthened their position as essential providers of affordable education and workforce training, working closely with four presidential administrations to advance their mission.

    “When you look at the landscape of higher education today, you can see Dr. Bumphus’s influence everywhere,” said Dr. Sunita Cooke, who chairs AACC’s board of directors and serves as superintendent/president of MiraCosta College. “He understood that community colleges needed to be at the table for every major conversation about America’s future workforce and educational opportunities.”

    Bumphus’s career, spanning more than five decades, coincided with community colleges’ emergence as critical players in addressing skills gaps and workforce needs. His expertise led to appointments on several high-profile national committees, including the American Workforce Policy Advisory Board and the Department of Homeland Security’s Academic Advisory Council.

    Beyond his policy work, colleagues say Bumphus’s greatest legacy may be the network of educational leaders he helped develop. As the A. M. Aikin Regents Endowed Chair at The University of Texas at Austin, he mentored hundreds of administrators who went on to leadership positions at community colleges across the country.

    His achievements have been widely recognized, including receiving the ACCT Marie Y. Martin CEO of the Year Award and the 2021 Baldridge Foundation’s Award for Leadership Excellence in Education. In 2013, Bumphus was awarded the Diverse Champions award by Diverse: Issues In Higher Education. 

    But Bumphus maintains that the real measure of success lies in the millions of students who have benefited from community college education during his tenure.

    “Every time I meet a graduate who tells me how community college changed their life, I’m reminded of why this work matters so much,” Bumphus said in his retirement announcement. “These institutions are the backbone of opportunity in America, and I’m confident they’ll continue to evolve and serve students for generations to come.”

    His 15-year leadership of AACC stands as the second-longest in the organization’s history. As he prepares for retirement, Bumphus remains characteristically focused on the future: “The work of expanding educational opportunity never ends. I’m grateful to have played a part in it.”

    Source link

  • Liberty University in the Trump Era

    Liberty University in the Trump Era

    Responding to changing demographics, beliefs, and norms, US religious colleges must reflect what’s popular and profitable: Christian evangelism, prosperity theology, contemporary technology, and international outreach. Like other areas of higher education, Christian higher education must focus on the realities of revenues, expenses, and politics, as well as religious dogma.  

    While a number of Christian colleges and seminaries close each year, and many more face lower enrollment and financial woes, one conservative Christian university stands out for robust enrollment, stellar finances, and political pull: Liberty University. There are other older schools, particularly Catholic schools with more wealth and prestige, but that’s changing. And it could be argued that those schools are religious in a historical sense rather than a contemporary sense.    

    Two Liberties

    Liberty University is an educational behemoth, and has the advantage of being a nonprofit school that uses proprietary marketing strategies. The brick-and-mortar school, with an enrollment of less than 20,000 students, is predominantly straight, white, and middle-class. The school also has a strict honor code called the Liberty Way, which prohibits activity that may be counter to conservative Christian beliefs.

    The growing campus includes a successful law school that serves as a pipeline to Christian businesses and conservative government. The Jesse Helms School of Government and the ban of a Young Democrats club reflect its conservative principles. Liberty also houses the Center for Creation Studies and Creation Hall, with a museum to promote a literal interpretation of the Christian Bible, to include the stories of God and the beginning of time, Adam and Eve, Noah and the Ark, and Moses and the Ten Commandments. 

    Liberty University Online (LUO), an international Christian robocollege with about 100,000 students, is more diverse in terms of age, race/ethnicity, nationality, and social class. Despite a lower than average graduation rate, the online school is thriving financially, and excess funds from the operation help fund the university’s growing infrastructure, amenities, and institutional wealth. Liberty spends millions on marketing and advertising online, using its campus as a backdrop. And those efforts result in manifold profits.  

    Liberty History

    Liberty University was founded in 1971 by Jerry Falwell Sr., a visionary in Christian marketing and promotion, who used technology the technology of the time–television–to gain adherents and funders. Fawell’s vision was not to create a new seminary, but to educate evangelical Christians to be part of the fabric of professional society, as lawyers, doctors, teachers, and engineers.

    Responding to the political and cultural winds, Falwell Sr. moved away from his segregationist roots as he built his church Liberty University. It was not easy going for Liberty in the early years, which had to rely on controversial supporters. The minister also used the abortion question, the homosexual question, and conservative Christian evangelism in Latin America and Africa to energize his flock and to create important political alliances during the Ronald Reagan era. Information about those years are available at the Jerry Falwell Library Archives.

    During the Reagan era and beyond, Falwell’s idea of a Moral Majority proposed that Church and State should not be divided, and those thoughts of a strong Christian theocracy have spread for more than four decades. 

    In March 2016, Jerry Falwell Jr. referred to presidential candidate Donald Trump as America’s King David. And under the first Trump Administration, the school gained favor from the President. 

    Under Donald Trump’s second term, Liberty University should be expecting to get closer to that goal of a Christian theocracy. For the moment, LU has the political power and the economic power that few other schools have to enjoy.

    Related links:

    Jerry Falwell Library Digital Archives 

    Dozens of Religious Schools Under Department of Education Heightened Cash Monitoring 

    Liberty University fined record $14 million for violating campus safety law (Washington Post) 

    How Liberty University Built a Billion Dollar Empire Online (NY Times) 

    Source link

  • Key Trends in the Era of the Modern Learner

    Key Trends in the Era of the Modern Learner

    We are at a pivotal point in higher education, the Era of the Modern Learner. This new era, shaped by evolving technology, changing cultural dynamics, and shifting student priorities, is revolutionizing how colleges and universities engage with students.

    Modern Learners are not who they used to be. They are:

    • Discerning, using data and online resources to thoroughly research programs and institutions.
    • Highly Informed and Goal-Oriented, demanding personalized experiences tailored to their specific needs.
    • Focused on ROI, seeking educational options that offer a clear return on investment and equip them with practical skills for future financial viability.

    To succeed in the Era of the Modern Learner, institutions must adapt and embrace a Unified Enrollment Approach that seamlessly integrates marketing and communications across the campus, ensuring a consistent brand message reaches all audiences. This means moving beyond traditional demographic-driven strategies and embracing the commonalities that bind today’s diverse student population as Modern Learners.

    The 2025 Marketing and Enrollment Management Benchmarks Report offers higher education leaders with the knowledge and insights needed to effectively navigate the landscape.

    Key Trends Impacting Higher Education Marketing and Enrollment Management

    The Rise of Stealth Applicants

    A growing number of students prefer to explore college options privately, submitting applications directly without engaging with admissions offices beforehand. This trend, known as stealth applying, presents a challenge for institutions to connect with these elusive prospects, requiring refined media spending strategies to justify investments and adapt to this evolving application behavior.

    Program Demand Shifts

    Analysis of site traffic reveals significant shifts in program demand. Healthcare and vocational training programs are experiencing a surge in interest, reflecting a growing societal focus on healthcare careers and a shift towards practical skills and direct employment pathways. Conversely, traditional arts and humanities fields are facing declines, suggesting students are prioritizing fields perceived as more job ready.

    The Power of Organic Search

    Organic search remains a highly cost-effective way to attract prospective students, with over a third of all education website visits originating from organic search. Institutions need to prioritize website performance and optimize their online presence to capture this valuable traffic source.

    Digital Advertising Dominance

    Institutions are strategically increasing their investment in digital advertising, particularly across platforms like Google, social media, and mobile video. This shift reflects the Modern Learner’s digital-first consumption habits and the effectiveness of these channels in driving awareness and conversions.

    AI-Powered Personalization

    AI-powered tools, such as Google’s Performance Max, are transforming how institutions optimize advertising campaigns and personalize content delivery. These tools leverage machine learning to enhance ad performance across multiple Google channels, leading to more efficient and effective outreach.

    2025 Key Recommendations for Higher Ed Leaders

    • Break Down the Walls:
      Embrace a unified approach to enrollment that integrates marketing and communication strategies across the entire institution.
    • Be Transparent and Demonstrate Value:
      Prioritize transparency and demonstrate value, providing clear information about costs, program details, and career outcomes.
    • Go Digital or Go Home:
      Develop a robust digital marketing strategy, leveraging the power of organic search, paid advertising, and video content.
    • Leverage the Power of AI:
      Harness the power of AI, utilizing tools like Google Performance Max to optimize campaigns and personalize content delivery.
    • Stay Agile and Responsive:
      Continuously adapt to the evolving needs and preferences of the Modern Learner.

    By understanding these trends and proactively adapting strategies, higher education institutions can effectively engage Modern Learners, navigate the evolving landscape, and achieve enrollment success in 2025 and beyond.

    For a more in-depth analysis of the current higher education marketing and enrollment landscape, download our comprehensive Marketing and Enrollment Management report. It’s packed with EducationDynamics’ proprietary data, insights and actionable strategies to help you grow enrollment.

    EducationDynamics is dedicated to helping colleges and universities navigate these complex challenges. We offer proven solutions to help you implement these key recommendations and achieve your enrollment goals. Contact us today to learn how we can partner with you to reach the Modern Learner and thrive in the evolving higher education environment.

    Source link

  • The Evolution of the Traditional Admissions Funnel: Adapting to a New Era

    The Evolution of the Traditional Admissions Funnel: Adapting to a New Era

    The traditional admissions funnel has long served as a trusty blueprint for ushering prospective students from initial interest to enrollment. But times, they are a-changin’. Technological leaps, shifting student expectations, and newfangled marketing strategies have all conspired to transform this once-straightforward model. So, let’s dive into how the admissions funnel has evolved and what these changes spell out for colleges and universities.

    From Linear to Non-Linear Journeys

    Gone are the days of the straight-line path from prospect to enrollment. The old funnel—prospect, inquiry, application, admission, acceptance, enrollment—was neat and tidy. Today, the student journey is a lot more like a hopscotch game. Prospective students zigzag through stages, start an application, go back to gathering info, and flip-flop on decisions multiple times before finally enrolling. This behavior calls for admissions teams to be nimble and ready to pivot at a moment’s notice.

    The Digital Revolution

    The rise of digital tech has turned the admissions process on its head. Now, online platforms, social media, and virtual tours are the main highways for students discovering and engaging with colleges. Virtual events, webinars, and interactive content are must-haves to grab the attention of today’s digital-savvy students. To keep up, institutions need to master digital marketing and create a seamless online experience.

    Personalization and Data Analytics

    Today’s students expect nothing less than personalized communication and experiences. With advanced data analytics, colleges can track student interactions and preferences, tailoring their outreach and engagement efforts. This means sending targeted messages, recommending specific programs, and offering personalized content that hits home with individual students. Such a personalized approach strengthens connections and boosts conversion rates.

    Increased Emphasis on Early Engagement

    Early engagement is now a cornerstone of the modern admissions funnel. Building relationships with prospective students well before the application stage is critical. This involves nurturing leads through meaningful interactions from as early as middle school. Colleges are investing in long-term outreach programs, summer camps, and pre-college initiatives to establish and maintain connections throughout the student journey.

    Focus on the Student Experience

    The student experience has become a pivotal factor in the admissions process. Prospective students are seeking more than academic offerings; they want institutions that align with their values, offer a supportive community, and provide opportunities for personal growth. Colleges need to showcase their unique campus cultures, highlight student success stories, and emphasize holistic support services to attract and retain students.

    Adapting to Changing Demographics

    Demographic shifts, like increasing diversity and the rise of non-traditional students, demand that colleges adapt their recruitment strategies. Institutions are developing more wide-ranging marketing campaigns and creating pathways for adult learners, transfer students, and international applicants. Understanding and addressing the unique needs of these diverse populations is crucial for staying competitive in today’s landscape.

    There you have it—the modern admissions funnel is a dynamic, digital, and personalized journey. Colleges and universities that embrace these changes and adapt their strategies will be the ones that thrive in this new era.

    We do NOT recruit and retain students when they understand us (the institution). We recruit and retain when students see we understand who they are.

    Mondy Brewer, Ph.D., brings over 30 years of diverse experience in higher education, having held key leadership positions in admissions, marketing communications, and student success. He has also served as an Assistant Professor of Leadership in Business. In addition to his consulting work specializing in enrollment management, he currently serves as AVP – Enrollment Strategy at Liaison. Dr. Brewer holds a Doctorate in Leadership with a focus on higher education administration. His doctoral research explored the engagement of first-generation college students, offering insights into the institutional support mechanisms that promote their success.

    Source link

  • A New Era of Higher Education- EducationDynamics

    A New Era of Higher Education- EducationDynamics

    The frequently used term “adult students” no longer captures the dynamic, diverse, and evolving population pursuing a degree today. Data from EducationDynamics’ Online College Students and Marketing & Enrollment Management Benchmarks reports show that the average age of learners is decreasing, and that their needs are growing more complex. Whether they are first-generation college students, single parents or veterans seeking to advance their career, these individuals represent what we now define as the Modern Learner. These learners are shaping the future of higher education by driving a demand for flexible, accessible, and affordable learning opportunities that meet their diverse needs. In a recent episode of the EdUp Experience Podcast, Dr. Joe Sallustio, the host of The EdUp Experience, Dr. Melik Khoury, President and Chief Executive Officer at Unity Environmental University and Greg Clayton, President of Enrollment Management Services of EducationDynamics, discuss the trends reshaping higher education and offer insights into how institutions can better serve Modern Learners amidst changing times.  

    Beyond Traditional Categories

    The Modern Learner is not defined by age – it’s a mindset. Gone are the days when “traditional student” and “adult learner” were distinct categories. Today, a diverse range of individuals, from recent high school graduates to seasoned professionals, are seeking education on their own terms. This shift is driven by a fundamental change in how students approach education, influenced by technology, individual aspirations, and an evolving job market. 

    Modern Learners often juggle busy lives, whether they are working professionals, parents, or recent graduates. Therefore, an education that seamlessly integrates with their personal and career goals has become crucial. They seek learning experiences that fit their unique circumstances, allowing them to pursue their passions and advance their careers.  

    Regardless of what their circumstances are, Modern Learners are not limited by geographic location or traditional educational barriers. They expect affordable and accessible learning opportunities. 

    As a result, Modern Learners have redefined the typical adult student profile by prioritizing flexible, career-focused programs that fit into their busy schedules. Traditional models and assumptions about age are no longer relevant, and institutions must adapt to these needs, focusing on providing accessible education that aligns with the personal and professional goals of Modern Learners.  

    Building a Student-Centric Model 

    Responding to the needs of the Modern Learner requires higher education institutions to move away from an institution-centric model and embrace a student-centric one. This involves a deep commitment to understanding and addressing the diverse needs of Modern Learners, rather than adhering to outdated practices and structures. Embracing various learning modalities including online, hybrid, and residential programs, while acknowledging the value of each, is paramount. Additionally, by recognizing that online learning is a valuable and equal learning pathway, institutions can provide more flexible, accessible, and relevant educational opportunities that align with the goals and lifestyles of today’s Modern Learners.  

    We really started to look at each and every one of our subsidiaries for, it didn’t matter how old you were, it was more how did you want to learn?

    Dr. Melik Khoury, President of Unity Environmental University

    To fully address these evolving needs, institutions must create personalized learning experiences and adapt program structures to accommodate varying schedules and preferences, which will more effectively engage Modern Learners.

    Navigating the Challenges of Change

    However, adapting to the needs of the Modern Learner is not without its challenges. Many institutions encounter resistance to change, ingrained practices, and varying levels of awareness about the evolving student landscape. 

    This resistance often stems from a reliance on traditional models, driven by a fear of disrupting established practices and structures. As a result, institutions may hesitate to adopt online learning, resist new marketing strategies, or cling to familiar, albeit outdated, approaches. 

    It’s amazing how many universities, if you ask them about the cost of acquisition, they would have no idea…Many institutions don’t even understand the concept of you can’t have a regional recruitment and marketing strategy and hope for a national draw.

    Dr. Melik Khoury, President of Unity Environmental University

    Traditional marketing strategies are becoming less effective in reaching the Modern Learner, as this population responds better to online channels, targeted digital marketing campaigns, and social media engagement. Adapting marketing strategies to better connect with this demographic is crucial. Additionally, demonstrating a clear return on investment is equally important, as Modern Learners make quick decisions—often within one or two weeks—based on the immediate value and benefits of their program choices. 

    The thinking about marketing and how to market to students has to evolve…The amount of time they want to wait is one to two weeks before, so maybe a month. And that’s it.

    Dr. Joe Sallustio, Co-Founder & Host of The EdUp Experience

    Embracing Innovation and Iteration

    Successfully meeting the needs of the Modern Learner is rooted in building a culture of innovation and experimentation. This involves a willingness to embrace new approaches, learn from mistakes, and continually refine programs and processes to better serve student needs. 

    A key aspect of serving the Modern Learner is pivoting to shorter, more skill-focused program offerings. By aligning curricula with industry demands and ensuring flexibility, institutions can better support students in acquiring relevant skills and advancing their careers.

    We actually don’t care anymore about majors…my faculty doesn’t identify their value based on our majors, but by the disciplines.

    Dr. Melik Khoury, President of Unity Environmental University

    Beyond adapting program design, Modern Learners also require a positive and supportive learning experience. Investing in technology, enhancing student support services, and cultivating a campus culture that fosters engagement and success are essential components of this experience.  

    Additionally, prioritizing data-driven decision-making is vital to guiding program development and implementation.  By using data to assess program effectiveness, track student success, and inform resource allocation and program design, institutions can ensure their strategies are grounded in evidence rather than relying on traditional methods.

    Are You Ready to Attract the Modern Learner?

    The higher education landscape is changing, and adapting to the needs of the Modern Learner is essential for success. Embracing innovation, moving away from traditional practices, and prioritizing the student experience are critical components for success in today’s learning environment.  

    Don’t ask me to be innovative and be bound to tradition, be bound to what has come before me, be bound to pedagogy that is tried and true

    Dr. Melik Khoury, President of Unity Environmental University

    Flexibility, adaptability, and continuous improvement serve as tenets for institutions successful in meeting the Modern Learner’s needs. Institutions that excel in these areas are more likely to distinguish themselves from the competition. By shifting their governance structures, decision-making processes, and faculty training to encourage innovation and flexibility, they can better meet the evolving expectations of Modern Learners and remain competitive in a rapidly changing higher education environment.  

    The future of higher education hinges on the ability to adapt. By prioritizing innovation, the student experience, and fostering a culture of continuous improvement, institutions can not only survive, but thrive in this new era of learning. To enter this new era of higher education and elevate your institution’s programs to new heights, reach out to EducationDynamics. Together, we can drive meaningful change and achieve your goals.  

    Source link