Tag: Era

  • The New Higher Ed SEO Playbook: Content Ecosystems for the AI Era

    The New Higher Ed SEO Playbook: Content Ecosystems for the AI Era

    Imagine a prospective student asking an AI, “Which colleges offer the best online MBA for working parents?

    Instead of matching keywords, the AI delivers an answer drawn from credible, connected content that blends facts, context, and intent to guide the decision.

    For higher ed leaders, this represents a major shift. Institutions that adapt will earn greater visibility in search, attract more qualified prospective students, and convert curiosity into enrollment growth. The old playbook of targeting single, high-volume keywords just isn’t enough anymore.

    AI-driven search rewards comprehensive, connected, and trustworthy content ecosystems, and institutions that embrace this approach will be the ones students find first. 

    The AI search shift in higher ed 

    Traditional search engine optimization (SEO) rewarded institutions that could identify the right keywords, create targeted pages, and build backlinks. But generative AI and conversational search have changed the rules of the game. 

    Here’s what’s different now: 

    • From keywords to context: AI search models don’t just match words — they interpret meaning and intent, returning results that connect related topics and concepts. 
    • Authority signals matter more: AI favors sources that consistently provide accurate, in-depth information across multiple touchpoints. 
    • Content is interconnected: A single page doesn’t win on its own. Its value depends on how it fits within the institution’s broader web presence. 

    This shift also raises the bar for internal collaboration. Marketing, enrollment, and IT can no longer work in silos. AI search success depends on shared strategy, consistent messaging, and coordinated execution. 

    The takeaway? Institutions need to stop thinking about SEO as an isolated marketing tactic and start treating it as part of a broader content ecosystem. 

    Why a content ecosystem beats keyword lists 

    A content ecosystem is the interconnected network of program pages, admissions information, faculty bios, student stories, news, and resources — all working together to answer your audiences’ questions. 

    It’s the difference between a brochure and a campus tour. A brochure offers quick facts; a tour immerses prospects in faculty, classrooms, student life, and services—building a fuller, more confident picture. 

    A keyword list is the brochure. A content ecosystem is the tour — immersive, connected, and designed to guide prospects from curiosity to commitment. 

    When built intentionally, a content ecosystem gives institutions three clear advantages in today’s AI-driven search environment: 

    Increased relevance 

    AI search tools don’t look at a single page in isolation; they interpret the relationships between topics across your domain. Internally linked, topic-rich pages show the depth of your expertise and help algorithms recommend your institution for nuanced, conversational queries. 

    Example: A prospective student searching “flexible RN-to-BSN options for full-time nurses” is more likely to find you if your nursing program page is connected to articles on nursing career paths, flexible modality, and student success stories. 

    Compounding authority that builds lasting trust

    Authority isn’t built from one or two high-performing pages. It’s earned when every part of your online presence reinforces your credibility. Program descriptions, faculty bios, and testimonials must align in tone, accuracy, and quality. Outdated or inconsistent details can quickly erode the trust signals AI uses to rank content. 

    Conversion that’s built in 

    A keyword list may bring someone to your site, but a content ecosystem keeps them there and moves them closer to action. When visitors can move seamlessly from an informational blog to a program page to an application guide or chat with an advisor, conversion becomes a natural next step. 

    The most effective ecosystems are living assets — constantly updated, monitored, and optimized to reflect evolving programs and audience needs. For institutions looking to compete in an AI-powered search landscape, that adaptability is the real competitive advantage. 

    Is Your Website Built for AI Search?

    Get a personalized AI Readiness Assessment that identifies gaps, surfaces opportunities, and helps build a digital content strategy that meets the moment.

    How to build an AI-ready content ecosystem 

    At Collegis, we help institutions take a holistic approach that bridges marketing, enrollment, and IT. Here’s how we see it coming together: 

    1. Gather actionable data insights 

    Don’t just chase the most-searched terms. Look at historical enrollment, inquiry trends, and page performance to identify the queries that actually lead to applications and registrations, not just clicks. 

    2. Map content to the student journey 

    From the first touchpoint to enrollment, every content asset should serve a clear purpose: 

    • Top of funnel: Informational articles, career outlooks, program overviews 
    • Middle of funnel: Financial aid resources, student success stories, faculty profiles 
    • Bottom of funnel: Application guides, event sign-ups, chat support 

    Linking these pieces guides prospective students through the decision process seamlessly. 

    3. Optimize for AI discoverability 

    Structured data, schema markup, and well-organized site architecture make it easier for AI tools to interpret and recommend your content. Accuracy and consistency are critical — outdated program descriptions or conflicting statistics can undermine authority signals. 

    4. Create continuous feedback loops 

    The work doesn’t stop at publishing. Monitor how content performs in both traditional and AI search, then feed those insights back into planning. AI search algorithms evolve, and so should your content strategy. 

    Turning visibility into meaningful enrollment growth

    AI search is changing how students discover institutions, and how institutions must present themselves online. It’s no longer enough to appear in search results. You need to appear as the most authoritative, most relevant, and most trustworthy source for the questions that matter to prospective students. 

    By building an AI-ready content ecosystem, colleges and universities can meet this challenge head-on, earning not just visibility but the confidence and interest of future learners. 

    Collegis partners with colleges and universities to design content strategies that aren’t just visible, they’re built to convert and scale across the entire student lifecycle. 

    Ready to see how your institution stacks up in the age of AI search?

    Request your AI Readiness Assessment to receive a personalized report outlining your institution’s digital strengths, content gaps, and practical next steps to boost visibility and engagement. It’s your roadmap to staying competitive in an AI-first search landscape.

    Innovation Starts Here

    Higher ed is evolving — don’t get left behind. Explore how Collegis can help your institution thrive.

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  • Student Wellbeing in the AI Era: Stress, Confidence, and Connection – A Global Snapshot

    Student Wellbeing in the AI Era: Stress, Confidence, and Connection – A Global Snapshot

    • This HEPI blog was authored by Isabelle Bristow, Managing Director UK and Europe at Studiosity.

    Studiosity’s ninth annual Student Wellbeing Survey, conducted by YouGov in November 2024, gathered insights from university students on their experiences and concerns, and made recommendations to senior leaders. This global research included panels from Australia, Canada, New Zealand, Saudi Arabia, Singapore, the UAE, the UK and the US (see below for the country sample size breakdown).

    The report highlights key learning on AI’s rapid integration into higher education and its impact on student wellbeing. The following are the key takeaways, specifically examining country-specific differences in student experiences with AI, alongside broader issues of stress, connection, belonging, and employability.

    AI Adoption and Its Impact

    AI is now a pervasive tool in higher education, with a significant 79% of all students reporting using AI tools for their studies. While usage is high overall, the proportion of students saying they use AI ‘regularly’ to help with assignments shows interesting variations by country:

    • UK: 17%
    • USA: 27%
    • Singapore: 31%
    • UAE: 38%

    This greater scepticism towards AI among UK students also shows up elsewhere, with students in the UK least likely among the eight countries to expect their university to offer AI tools.

    However, the widespread adoption of AI tools is linked to considerable student stress. The survey found that 68% of students report experiencing personal stress as a result of using AI tools for their coursework. From free text comments, this might be for a number of reasons, including the fear they might be unintentionally breaking the rules; there are also concerns that universities are not moving fast enough to provide AI tools, leaving students to work out for themselves how best to use AI tools. This highlights that navigating the effective and appropriate use of AI is a significant challenge that requires support.

    Furthermore, the way AI is currently being used appears to be affecting students’ confidence in their own learning. Some 61% feel only ‘moderately’ or less confident that they are genuinely learning and improving their own skills when using generative AI.

    Perhaps as a result of this uncertainty, students often seek ‘confidence’ when using university-provided AI support, desiring guided tools that help them check their understanding and validate their genuine learning progress. This motivation was particularly strong in countries like:

    • New Zealand: 31%
    • Australia: 25%
    • UK: 25%

    This suggests a tension between unstructured AI use (linked to lower learning confidence) and the student desire for confidence-building support (which AI, when properly designed for learning, offers).

    Perceptions of how well universities are adapting to AI also vary globally, with 56% of students overall feeling their institutions are adapting quickly enough. However, scepticism is notably higher in certain regions:

    • UK: 53% feel institutions are not adapting fast enough
    • Canada: 52% feel institutions are not adapting fast enough

    Conversely, students in other countries feel their university is adapting fast enough to include AI support tools for study:

    • UAE: 72%
    • Singapore: 66%
    • Saudi Arabia: 65%
    • USA: 58%

    Study Stress: Beyond AI

    While AI contributes to stress, study stress is a broader, multi-faceted challenge for student wellbeing, with frequency and causes differing significantly across countries. Students reported experiencing stress most commonly on a weekly basis (29% overall), with more students than average in Australia and New Zealand (both 33%) experiencing stress on a weekly basis. However, the intensity increases elsewhere:

    • Saudi Arabia: 27% felt stressed daily
    • Canada: 24% felt stressed daily, and a notable 17% felt stressed constantly
    • USA: 16% felt stressed constantly

    The top reasons for general study stress also vary, pointing to the diverse pressures students face:

    • ‘Fear of failing’: significantly higher in the UK (61%) compared with the global average of 52%
    • ‘Not having enough time to balance other life commitments’: significantly higher in the UK (52%) and Australia (48%)
    • ‘Difficult course content’: Singapore (38%)
    • ‘Paying for degree’: Canada (35%) and the USA (31%)
    • ‘Sticking to the rules around integrity and plagiarism’: over-indexed in the UAE (23%) and Saudi Arabia (22%)

    Belonging and Connection

    A sense of belonging is a crucial component of student wellbeing, and the survey revealed variations across countries. Students in Australia (62%) and the UK (65%) reported lower overall belonging levels compared to the global average. What contributes to belonging also differs:

    • ‘Confidence to reach out to teachers’: significantly higher factor in the UK (64%)
    • ‘A flexible schedule to help balance work and study’: dominated as a top reason in Australia (63%) and Singapore (62%)
    • ‘Ease of connecting with a student mentor’: featured prominently in Saudi Arabia (47%), UAE (48%), and USA (43%)
    • ‘Access to mental health support’: over-indexed as a key reason for belonging in Saudi Arabia (47%) and Canada (44%)

    The study also explored direct connections, addressing concerns that AI might reduce human interaction. Students were largely neutral or unsure if generative AI impacted their interactions with peers and teachers (including 63% of students in the UK and 55% in New Zealand). In contrast, students in Saudi Arabia (64%) and the UAE (61%) were most likely to report more interaction due to AI use, followed by Singapore (42%) and the USA (41%).

    Beyond AI’s influence on connection, the survey found that four in ten students (42%) were not provided a mentor in their first year, although over half (55%) would have liked one. Difficulty asking questions of other students was also mentioned by one in ten (13%) students overall. This difficulty was reported more by:

    • Female students: 14% vs 10% for males
    • Older cohorts (50+ year olds): 18% vs 13% for 18-25 year olds
    • Students in the UK (17%), Australia (17%), and New Zealand (16%) compared to other regions.

    Employability Confidence

    Employability is another key area impacting student confidence and overall wellbeing as they look towards the future. The survey found that 59% of students are confident in securing a job within six months of graduation, an increase from 55% in 2024, though concerns remain higher in Canada and the UK. Overall, 74% agree their degree is developing necessary future job skills, although Canadian students were less confident here (68%). Specific concerns about the relevance of a job within six months were more pronounced among:

    • UK students: 20% disagree they will get a related job
    • Canadian students: 14% disagree

    Conclusion

    The YouGov-Studiosity survey provides valuable data highlighting the complex reality of student wellbeing in the current higher education landscape. Rapid AI adoption brings new sources of stress and impacts confidence in learning, adding to existing pressures from general study demands, financial concerns, belonging, connection, and employability anxieties. These challenges, and what supports students most effectively, vary significantly by country. Universities must respond to this complex picture by developing tailored support frameworks that guide students in navigating AI effectively, while also bolstering their sense of belonging, facilitating connections, addressing mental health needs, and supporting their confidence in future careers, in ways responsive to diverse national contexts.

    By country totals: Australia n= 1,234: Canada n= 1,042: New Zealand n= 528: Saudi Arabia n= 511: Singapore n= 1,027: United Arab Emirates n=554: United Kingdom n= 2,328: United States n= 3,000

    You can download further Global Student Wellbeing reports by country here.

    Studiosity is a HEPI Partner. Studiosity is AI-for-Learning, not corrections – to scale student success, empower educators, and improve retention with a proven 4.4x ROI, while ensuring integrity and reducing institutional risk.

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  • Teaching About Class in a Post-DEI Era (opinion)

    Teaching About Class in a Post-DEI Era (opinion)

    When I taught about social class in my Intimacy, Marriages and Families course this past semester, I began with reflection and a sticky note, not with a lecture or statistics.

    This wasn’t the first time I used sticky-note prompts in class. Earlier in the semester, I introduced a similar activity during our unit on race, ethnicity and immigration. That experience inspired me: It showed how a simple sentence starter could help students unpack the emotional weight of identity, belonging and difference. It also helped me refine how to frame and facilitate the conversation in a more impactful way.

    So when we arrived at the unit on families and social class, I returned to the sticky notes—this time with more complexity of prompts. And what followed was one of the most meaningful moments of the semester.

    The Sticky Note Activity: A Gentle Way Into a Hard Topic

    I gave students a set of sentence starters and asked them to complete them anonymously on a sticky note. After writing, they placed their notes on the walls, windows, doors and whiteboard—spreading them out wide enough so everyone could read at the same time. Then students walked silently around the room, taking in what their classmates had shared. After the walk, I invited each student to share one or two statements that resonated with them.

    Here are some of the prompts:

    • “I didn’t realize how class shaped me until …”
    • “One thing my family couldn’t afford growing up was …”
    • “I noticed others had more when …”
    • “I felt lucky to have _______ when others didn’t.”
    • “At school, I learned to stay quiet about …”
    • “An opportunity I almost missed because of money was …”
    • “I was taught to always …”

    These prompts are simple but emotionally rich. They allow students to enter the topic from their own lived experience—before theory, before data, before the academic discourse.

    The range of responses students shared was both personal and eye-opening. To the prompt “I didn’t realize how class shaped me until …,” one student reflected on “seeing how much my mother worked just to provide a roof over our heads.” In response to “An opportunity I almost missed because of money was …,” students listed things such as education, rent, bills, Air Jordan shoes, going to college and even a football trip—while one noted simply, “Nothing,” suggesting a contrasting perspective. When asked “I was taught to always …,” many shared values shaped by scarcity and resilience: “be grateful and humble,” “earn money for life by myself after high school” or “bite my tongue to maintain peace.” Responses to “One thing my family couldn’t afford growing up was …” included extracurricular activities, having their own rooms, brand-new items, frequent family time and vacations.

    Furthermore, students noticed class differences with reflections such as “I had to wait for things my friends got in a blink of an eye.” Others shared the silence they learned to carry, responding to “At school, I learned to stay quiet about …” with reflections on their home situations, financial aid or how much their parents made. Some added the inverse: “I learned to stay quiet about other kids’ struggles.”

    A prompt asking students for one moment that made them aware of inequality yielded responses such as “having to work in high school while others went out,” “facing racial discrimination at a young age” and “realizing some classmates couldn’t afford meals.” Finally, to the prompt “I realized not everyone had _______ like I did,” students shared privileges they had come to recognize: “the options to choose,” “the ability to study abroad” or “having parents, food, shelter and protection.” Together, these reflections painted a vivid and humanizing picture of the many ways class difference shapes lived experience—often invisibly.

    After the gallery walk, the room felt palpably different—softer, more thoughtful. While the reflections I’m about to share were originally expressed during a similar activity in our earlier unit on race, ethnicity and immigration, I chose to include them here because they speak to the same core theme. Several students had shared that the activity helped them “see how diverse people in the class are—the values, backgrounds” and one added, “It helped humanize people.”

    This activity then helped me transition smoothly to my key take-home message for students. After the sticky note reflections and class discussion, I prompted them to pause and consider this:

    “Not everyone grows up with the same set of tools. Some of us had parents who could advocate for us, who knew how to navigate systems—others had to figure it all out on their own. Some kids are encouraged to raise their voices; others are expected to stay in line. We’re often told that success is about effort—but what if the race isn’t the same for everyone?”

    I then connected some of the sticky-note reflections back to this statement—helping students draw the line between their lived experiences and structural patterns.

    Why It Matters More Than Ever

    In a political climate in which diversity, equity and inclusion efforts are being rolled back, educators may hesitate to bring up inequality in their classrooms. But this is precisely when it matters most.

    Class disparities are getting wider. Students are balancing coursework while managing food insecurity, housing challenges or caregiving responsibilities. Others arrive with generational wealth, college prep resources and family support networks. If we don’t name these disparities, we risk reinforcing them through silence.

    Teaching about social class isn’t about shame or blame—it’s about giving students the tools to understand their place in the world and the systems that shape it.

    Tips for Teaching Social Class

    There are several strategies educators can use to teach social class in a way that is welcoming and engaging. First, start with stories, not stats—students already live within systems of inequality, so grounding the conversation in their lived experiences builds emotional buy-in before introducing abstract concepts. One effective way to do this is to use low-stakes writing prompts, such as the sticky-note activity, which encourages honest reflection while creating a safe, low-pressure environment.

    It’s also important to create space for silent voices; not all students are comfortable speaking aloud, so alternatives like gallery walks or anonymous digital boards help everyone to feel comfortable participating. After reflection, connect students’ lived experiences with research by introducing concepts such as cultural capital and texts like Unequal Childhoods (University of California Press, second edition, 2011) by Annette Lareau, which explores how social class influences parenting styles and shapes children’s life chances.

    Closing the Loop

    At the end of the unit, I asked students, what can we do?

    I introduced them to the concept of social capital, after earlier discussions on cultural and human capital. I introduced the article “What the Privileged Poor Can Teach Us” by Anthony Abraham Jack, which shows how first-generation and low-income students can build academic support networks—particularly by building relationships with professors.

    Before that, I shared Rita Pierson’s TED Talk “Every Kid Needs a Champion,” a moving reminder that in education, relationships can change lives. Her story exemplifies how connection itself becomes a form of capital, especially for those who grow up without material advantage.

    This pairing helped students see how they could move from understanding class inequality to navigating it—and even challenging it—with critical thinking, empathy and advocacy.

    Teaching about inequality is not partisan—it’s fundamental to education. If we want to graduate students who are not only career-ready but human-ready—who understand structural inequality and social responsibility—then we must create space for conversations about class.

    Sothy Eng is an associate professor of human development and family science at the University of Hawai‘i at Mānoa. He received the 2024 Board of Regents Medal for Excellence in Teaching and is currently contributing to Psychology Today (previously to HuffPost). His work focuses on social capital, family dynamics, parenting and relationship-based education.

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  • A Multiday In-Class Essay for the ChatGPT Era (opinion)

    A Multiday In-Class Essay for the ChatGPT Era (opinion)

    A successful humanities course helps students cultivate critical, personally enriching and widely applicable skills, and it immerses them in the exploration of perspectives, ideas and modes of thought that can illuminate, challenge and inform their own outlooks.

    Historically, the out-of-class essay assignment has been among the best assessments for getting students in humanities courses to most fully exercise and develop the relevant critical thinking skills. Through the writing process, students can come to better understand a problem. Things that seem obvious or obviously false before spending multiple days thinking and writing suddenly become no longer obvious or obviously false. Students make up their minds on complex problems by grappling with those problems in a rigorous way through writing and editing over a sustained period (i.e., not just writing in a blue book in one class session).

    Unfortunately, since ChatGPT became widely available, out-of-class writing assignments keep becoming harder to justify as major assessments in introductory-level humanities courses. The intense personal engagement with perspectives and cultural artifacts central to the value of the humanities is more or less bypassed when a student heavily outsources to AI the generation and expression of ideas and analysis. As ChatGPT’s ability to write convincing papers goes up, so does the student temptation to rely on it (and so too does the difficulty for professors of reliably detecting AI).

    Having experimented very extensively with ChatGPT, I have found that, at least when it comes to introductory-level philosophy courses, the material that ChatGPT can produce with 10 minutes of uninformed prompting rivals much of what we can reasonably expect students to produce on their own, especially given that one can upload readings/course materials and ask ChatGPT to adjust its voice (the reader should try this).

    And students are relying on it a lot. Based on my time-consuming-and-quickly-becoming-obsolete detection techniques, about one in six of my students last fall were relying on ChatGPT in ways that were obvious. Given that it should take a student no more than 10 extra minutes on ChatGPT to make the case no longer obvious, I have to conclude that the real number of essays relying on ChatGPT in ways that conflict with academic integrity must be at least around 30 percent.

    It is unclear whether AI-detection software is sufficiently reliable to justify its use (I haven’t used it), and—at any rate—many universities prohibit reliance on it. Some instructors believe that making students submit their work as a Google Doc with track-changes history is an adequate deterrent and detection tool for AI. It is not. Students are aware of their track-changes history—they know they simply have to type ChatGPT content instead of copying and pasting it. Actually, students don’t even have to type the AI-generated content: There are readily available Google Chrome extensions that take text and “type” it at manipulable speeds (with pauses, etc.). Students can copy/paste a ChatGPT essay and have the extension “type” it into a Google Doc at a humanlike pace.

    Against this backdrop, I spent lots of time over the last winter break familiarizing myself with Lockdown Browser (a tool integrated with learning management software like Canvas that prevents access to and copying/pasting from programs outside of the LMS) and devising a new assignment model that I happily used this past semester.

    It is a multiday in-class writing assignment, where students have access through Lockdown Browser to (and only to): PDFs of the readings, a personal quotation bank they previously uploaded, an outlining document and the essay instructions (which students were given at least a week before so they had time to begin thinking through their topic).

    On Day 1 in class, students enter a Canvas essay-question quiz through Lockdown Browser with links to the resources mentioned above (each of which opens in a new tab that students can access while writing). They spend the class period outlining/writing and hit “submit” at the end of the session.

    Between the Day 1 and Day 2 writing sessions, students can read their writing on Canvas (so they can continue thinking about the topic) but are prevented from being able to edit it. If you’re worried about students relying on ChatGPT for ideas to try to memorize/regurgitate (I don’t know how worried we should be about students inevitably trying this), consider introducing small wrinkles to the essay instructions during the in-class sessions (e.g. “your essay must somewhere critically discuss this example”).

    On Day 2, students come to class and can pick back up right from where they left off.

    A Day 2 session looks like this:

    One can potentially repeat the process for a third session. I had my 75-minute classes take two days and my 50-minute classes take three days for a roughly 700-word essay.

    This format gives students access to everything we want them to have access to while working on their essays and nothing else. While it took lots of troubleshooting to develop the setup (links behave quite differently across operating systems!), this new assignment model offers an important direction worthy of serious exploration.

    I have found that this setup preserves much of what we care about most with out-of-class writing assignments: Students can think hard about the topic over an extended period of time, they can make up their minds on some topic through the process of sustained critical reflection and they experience the benefits and rewards of working on a project, stepping away from it and returning to it (while thinking hard about the topic in the background all the while).

    Indeed, I have talked with several students who noted that they ended up changing their minds on their topic between Day 1 and Day 2—they (for instance) set out to object to some view, and then they realized (after working hard through the objection on Day 1 and reflecting on it) that what they now wanted to do was defend the original view against the objection that they had developed. Perfect: This is exactly the kind of experience I have always wanted students to have when writing essays (and it’s an experience that students don’t get with a one-day blue-book essay exam).

    Because the setup documents each day’s work, it invites wonderful opportunities for students to reflect on their writing process (what are they seeing themselves prioritizing each session, and how/why might they change their approach?). The opportunities for peer review at different stages are also robust.

    For those interested, I have made a long (but time-stamped) video that illustrates and explains step by step how to build the assignment in Canvas (it also discusses troubleshooting steps for when a device isn’t getting into Lockdown Browser). The video assumes very minimal knowledge of Canvas and Lockdown Browser, and it describes the very specific ways to hyperlink everything so that students aren’t bumped out of the assignment or given access to external resources (in Canvas—I cannot currently speak to other LMS platforms). The basic technical setup for the assignment is this:

    • Create a Canvas quiz for Day 1, create an essay question, link to resources in the question (PDFs must be uploaded with the “Preview Inline” display option to work across devices), require a Lockdown Browser with a password to access it, then publish the quiz.
    • Post arbitrary, weightless grades for Day 1 after the first writing session so that students can read (but not edit) what they wrote before Day 2 (students cannot read their submitted work until you post some grade for it).
    • Create a Canvas quiz for Day 2 just like Day 1, but this time, in the essay question, link to the Day 1 Canvas quiz (select “external link” rather than “course link,” and copy/paste the Day 1 Canvas quiz link).

    As I mentioned at the beginning of this piece, a successful humanities course helps students cultivate critical, personally enriching and widely applicable skills, and it immerses them in the exploration of perspectives, ideas and modes of thought that can illuminate, challenge and inform their own outlooks. The research I have done over the past three years tells me I can no longer be confident that an intro-level course that nontrivially relies on out-of-class writing assignments can be a fully successful humanities course so understood. Yet a humanities course that fully abandons sustained essay assignments deprives students of the experience that best positions them to fully exercise and develop the skills most central to our disciplines. Something in the direction of this multiday in-class Lockdown Browser essay assignment is worthy of serious consideration.

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  • Universities UK’s new era of collaboration

    Universities UK’s new era of collaboration

    The first major report of Universities UK’s transformation and efficiency taskforce – Towards a new era of collaboration – is a milestone in the ongoing national debate about unlocking maximum value from state investment in the higher education system.

    Though “transformation and efficiency” is the headline, the focus of the group has largely been on collaboration – ways in which universities and other providers can work together, and ways in which government and regulators can make it easier for this to happen.

    The drive for transformation came slowly at first and then all at once. The financial pressures on the sector – arising from Covid recovery, uneven patterns of student recruitment, rising pensions costs and erosion of the unit of resource for undergraduate tuition – are long standing (remember then chief of staff Sue Gray’s “shitlist” for the new government which featured the financial collapse of a large university?)

    Why and how

    The election of a new Labour government prompted the publication of the Universities UK Blueprint which hoped for a shift in relations between government and the sector based on effort on both sides to address the structural challenges facing higher education, of which a taskforce on transformation was one recommendation.

    Even at the point of the formation of the taskforce, led by former University of the Arts London vice chancellor Nigel Carrington, there was a degree of scepticism about how feasible the promised “new era of collaboration” might be. Wonkhe and Mills & Reeve’s Only Connect report on the opportunities for cooperation in the English sector found an appetite in principle among university leadership for new models for collaboration, along with a sense that the cultural and regulatory barriers were so significant as to make meaningful exploration of those opportunities unlikely.

    The taskforce, through a series of in-depth interviews with stakeholders, and detailed work with sector organisations, professional bodies and external experts, has therefore made an enormous stride forward in setting out the potential for system-wide change.

    The case for change

    There is a genre of departmental spending review submission called the “bleeding stumps” report, wherein civil servants offer up apocalyptic and or foolish ways in which spending constraints can be overcome – ex-DfE adviser Sam Freedman loves to tell the story of a pre-spending review report that suggested that pupils could attend school either in the morning or the afternoon.

    What Universities UK has produced is pretty much the diametric opposite of this approach. While recognising the dwindling availability of cash, the impact of these circumstances is set out via the results of a survey conducted in May of this year. While this is pretty bleak reading – 55 per cent of universities are consolidating courses (94 per cent would consider in the next three years), 25 per cent have seen compulsory staff redundancies already (up 14 percentage points on last year) and 36 per cent are cutting student support services (77 per cent would consider) – it comes across neither as sensationalist nor overblown to reflect the way the sector is having to change.

    The “would consider in next three years” column will be of most concern to the government, even beyond DfE: 79 per cent would consider cutting academic research activity, 71 per cent would be looking at cutting civic and local growth activity. To be clear this is based on a survey completed by 57 providers, so while it does show a concerning direction of travel you couldn’t expect a precise picture of what is happening on the ground everywhere.

    One interesting nugget within this section is a call for sector stewardship – with OfS focusing on teaching through a market-based regulatory lens, and Research England acting as a research council UUK argues that no single body has an eye on the health of the sector as a whole with the ability to intervene where action is needed. The declining value of tuition fee income and other state support is part of the issue, but a rise in the number of providers and what is described as “an increasingly competitive environment” has played a part in many of the pressures universities are facing. As consultees told the taskforce:

    the focus had shifted too far to the individual student or institution, even where that created conflict with wider national interests, including disadvantaging activity that could benefit economic objectives and wider society but may not translate into student demand, such as the provision of highly specialised skills to meet the needs of certain industries or the protection of universities playing important civic roles in parts of the country with higher levels of disadvantage.

    Opportunities and actions

    The taskforce’s findings are neatly split across seven “opportunities”, each with associated actions for university leaders, Universities UK itself, other organisations, and government:

    1. Pursuing innovative collaborative structures
    2. Sharing more services and infrastructure
    3. Leveraging sector buying power
    4. Supporting digital transformation
    5. Adopting a common approach to assessing efficiency and benchmarking costs
    6. Developing leadership skills in those mandated to deliver change and further improving governance
    7. Developing the current regulatory environment and supportive structures to help collaboration and transformation to go further, faster

    Each is also supported by case studies (drawing primarily on existing work in the UK higher education sector, though the net is occasionally cast further afield) and indications of appetite from consultation respondees.

    Collaboration and sharing

    The case for university collaboration in the UK has been made with increasing frequency as the financial squeeze starts to make itself felt in profound ways. That said, there has been little tangible activity – the report points to longstanding structures such as the University of London federation, existing networks of research collaborations, and strategic working with local stakeholders. The taskforce adds the multi-academy trust-esque group structures employed by the (HE and FE) University of the Highlands and (cross sector) London South Bank to the list., and there is a nod to the world of sharing expensive research infrastructure too.

    A third strand covers the sharing of infrastructure and services – major examples here include UCAS and the Jisc Janet network, alongside more specialist activity like Uniac on auditing services (further examples are worth digging into via the recent Jisc/KPMG report).

    Though the big newsworthy two-become-one moments exemplified by ARU Writtle may be few and far between, what comes across powerfully is just how much of this stuff is going one, and the potential that exists to do more. One of the big gaps is expertise and understanding – tackling the legal, technical, and process aspects of joint working is not for the faint of heart and if this is the direction of travel both specialist staff and institutional leaders need to be clear and up to date on how this works. There’s scope for detailed advice and guidance (that the taskforce itself will produce) alongside an ongoing support function at Universities UK – we need regulatory tweaks to allow for innovation in organisational forms too.

    The bigger asks are for a transformation fund, and specific advice from the Competition and Markets Authority (CMA) on what would constitute a breach of competition law in this space. The latter appears to be in progress – there was an encouraging blog post from CMA at the end of last week. The cost of transformation (ie investing in the infrastructure and systems that can enable efficiency) could, the taskforce suggests, arrive in a straightforward way by allowing universities to access a “small portion” of the existing £3.25bn Transformation Fund available to the public sector.

    Spending and benchmarking

    Taken as a whole, the higher education sector spends £20.1bn on operating expenses each year – much of the non-pay end of this happens via procurement processes at individual institutions. The cumulative impact of all this spending can often enable the sector to get a better deal, but this needs to be coordinated across multiple providers for the benefits to kick in. Initiatives like the UK University Purchasing Consortia and Jisc’s procurement on behalf of the sector are unlocking big, existing, savings – the report suggests savings of £116m via UKUPC, and £138m for the Jisc activity – taking maximum advantage of these proven schemes could drive further savings.

    But there is potential to unlock even more – the work of the taskforce indicates that there is both scope and appetite for this kind of collaborative spending in information technology (ask your IT department, the cost of software licenses and cloud-based solutions are spiralling) and estates (bear in mind the maintenance backlog that the precarious financial environment has led to).

    Another angle is making it easier to understand when your university is spending over the odds. Finance teams are very keen on benchmarking spending with comparable institutions – why should it cost more to do fundamental stuff than at the university down the road? – but it is difficult to access reliable and comparable data. There’s a suggestion that an Association of the Heads of University Administration (AHUA) organisational efficiency maturity model (basically best practice on understanding and reporting spending) could help get the sector on the same page, and that UUK could drive a more collaborative approach to sharing and using this data to drive savings.

    Digital transformation

    There’s any number of promises that the latest and greatest software can save your university time and money, but your IT director will tell you that such promises take substantial time and money to realise. The rise of large language model generative tools has unlocked another round of wild claims, and both institutional leaders and IT and administrative specialists are being asked to evaluate spending even more to make these efficiencies a reality. There’s so many questions – not least around whether your shiny new system will work with the systems and processes you already use.

    The trouble is, understanding and implementing this stuff takes time and expertise at both specialist and leadership levels – and both are at a premium in higher education. Jisc is already supporting 24 providers in understanding and benchmarking their digital transformation maturity – helping, in essence, to understand where further help may be needed. There’s also a need to actively and meaningfully involve senior leaders, and to understand the digital competencies of staff and students. The taskforce calls for a wider roll-out of this maturity model, and for Jisc and UCISA to promote shared standards around software and processes.

    Regulation and leadership

    The need for an advancement in leadership skills runs throughout the taskforce report. Transformations like the ones advocated require competencies and knowledge that go far beyond business as usual, and correspondingly more is being asked of senior staff and governors – all of which comes alongside a more onerous (and fast-moving) regulatory regime that requires its own expanding set of skills.

    The report is supportive of the current Committee of University Chairs (CUC) initiative to review university governance (via updating its current code for governors), and Universities UK proposes to facilitate ongoing and sector-led improvement activity.

    There’s immediate stuff that can be done on cost pressures – there’s a specific ask of government on relaxing the rules that require some universities to enroll all staff onto the increasingly expensive teacher’s pension scheme (TPS), and a more general suggestions that the government avoid putting additional costs on the sector such as introducing new and unfunded expectations, or inventing new levies.

    There is clearly scope to address the regulatory burden placed on the sector – one easy win would be to address the barriers to collaboration. Recent regulatory activity (particularly in England) has focused on individual providers – the recent shift in the OfS remit to consider the wider health of the sector offers scope to reestablish the idea of a “custodian” of the sector that could deliver on the long-term goals set all levels of government and by wider civic society.

    What’s next?

    This report marks the end of the first phase of Universities UK work on transformation and efficiency. Phase two will create an oversight group to keep an eye on the various asks from sector agencies and monitor both progress and impact. This is not in any sense a political report – though it is clearly politically useful – and it is clear that both UUK and the sector are in this for the long haul.

    More broadly the report stands as another signal to government that the sector is prepared to go further and faster on transformation and collaboration that has previously been the case – but there is a clear desire for a reciprocal “vision” or plan from government around which the sector can do, ideally backed up with some investment in that vision.

    The rather dour communications that have so far issued from DfE on HE reform and funding suggest that the government is not yet prepared to give the sector a full-throated endorsement, but there is scope for that to change following next week’s spending review and the publication of the post 16 education and skills and HE reform white paper this summer.

    Economic circumstances notwithstanding the policy agenda in the next few months will set a course for HE for the rest of this parliament and beyond – it would be a real own-goal not to seize the opportunity to work with the sector to get things onto a firmer footing.

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  • A Twilight Zone Warning for the Trump Era and the Age of AI

    A Twilight Zone Warning for the Trump Era and the Age of AI

    Rod Serling’s classic 1961 episode of The Twilight Zone, “The Obsolete Man,” offers a timeless meditation on authoritarianism, conformity, and the erasure of humanity. In it, a quiet librarian, Romney Wordsworth (played by Burgess Meredith), is deemed “obsolete” by a dystopian state for believing in books and God—symbols of individual thought and spiritual meaning. Condemned by a totalitarian chancellor and scheduled for execution, Wordsworth calmly exposes the cruelty and contradictions of the regime, ultimately reclaiming his dignity by refusing to bow to tyranny.

    Over 60 years later, “The Obsolete Man” feels less like fiction and more like a documentary. The Trump era, supercharged by the rise of artificial intelligence and a war on truth, has brought Serling’s chilling parable into sharper focus.

    The Authoritarian Impulse

    President Donald Trump’s presidency—and his ongoing influence—has been marked by a deep antagonism toward democratic institutions, intellectual life, and perceived “elites.” Journalists were labeled “enemies of the people.” Scientists and educators were dismissed or silenced. Books were banned in schools and libraries, and curricula were stripped of “controversial” topics like systemic racism or gender identity.

    Like the chancellor in The Obsolete Man, Trump and his allies seek not just to discredit dissenters but to erase their very legitimacy. In this worldview, librarians, teachers, and independent thinkers are expendable. What matters is loyalty to the regime, conformity to its ideology, and performance of power.

    Wordsworth’s crime—being a librarian and a believer—is mirrored in real-life purges of professionals deemed out of step with a hardline political agenda. Public educators and college faculty who challenge reactionary narratives have been targeted by state legislatures, right-wing activists, and billionaire-backed think tanks. In higher education, departments of the humanities are being defunded or eliminated entirely. Faculty governance is undermined. The university, once a space for critical inquiry, is increasingly treated as an instrument for ideological control—or as a business to be stripped for parts.

    The Age of AI and the Erasure of the Human

    While authoritarianism silences the human spirit, artificial intelligence threatens to replace it. AI tools, now embedded in everything from hiring algorithms to classroom assessments, are reshaping how knowledge is produced, disseminated, and controlled. In the rush to adopt these technologies, questions about ethics, bias, and human purpose are often sidelined.

    AI systems do not “believe” in anything. They do not feel awe, doubt, or moral anguish. They calculate, replicate, and optimize. In the hands of authoritarian regimes or profit-driven institutions, AI becomes a tool not of liberation, but of surveillance, censorship, and disposability. Workers are replaced. Students are reduced to data points. Librarians—like Wordsworth—are no longer needed in a world where books are digitized and curated by opaque algorithms.

    This is not merely a future problem. It’s here. Algorithms already determine who gets hired, who receives financial aid, and which students are flagged as “at risk.” Predictive policing, automated grading, and AI-generated textbooks are not the stuff of science fiction. They are reality. And those who question their fairness or legitimacy risk being labeled as backwards, inefficient—obsolete.

    A Culture of Disposability

    At the heart of “The Obsolete Man” is a question about value: Who decides what is worth keeping? In Trump’s America and in the AI-driven economy, people are judged by their utility to the system. If you’re not producing profit, performing loyalty, or conforming to power, you can be cast aside.

    This is especially true for the working class, contingent academics, and the so-called “educated underclass”—a growing population of debt-laden degree holders trapped in precarious jobs or no jobs at all. Their degrees are now questioned, their labor devalued, and their futures uncertain. They are told that if they can’t “pivot” or “reskill” for the next technological shift, they too may be obsolete.

    The echoes of The Twilight Zone are deafening.

    Resistance and Redemption

    Yet, as Wordsworth demonstrates in his final moments, resistance is possible. Dignity lies in refusing to surrender the soul to the machine—or the regime. In his quiet defiance, Wordsworth forces the chancellor to confront his own cowardice, exposing the hollow cruelty of the system.

    In our time, that resistance takes many forms: educators who continue to teach truth despite political pressure; librarians who fight book bans; whistleblowers who challenge surveillance technologies; and students who organize for justice. These acts of courage and conscience remind us that obsolescence is not a matter of utility—it’s a judgment imposed by those in power, and it can be rejected.

    Rod Serling ended his episode with a reminder: “Any state, any entity, any ideology that fails to recognize the worth, the dignity, the rights of man—that state is obsolete.”

    The question now is whether we will heed the warning. In an age where authoritarianism and AI threaten to render us all obsolete, will we remember what it means to be human?


    The Higher Education Inquirer welcomes responses and reflections on how pop culture can illuminate our present crises. Contact us with your thoughts or your own essay proposals.

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  • Together We Lead: A New Era of HBCU Transformation

    Together We Lead: A New Era of HBCU Transformation

    Dr. Michael Lomax, Dr. Harry L. Williams, and Jim Runcie

    By Michael L. Lomax, Harry L. Williams and Jim Runcie 

    At a time when higher education is facing increased scrutiny, economic headwinds, and technological disruption, a group of institutions is charting a new path forward—one grounded in legacy, strengthened by collaboration and built for the future. These are historically Black colleges and universities (HBCUs). And they are proving that with the right investments and strategic partnerships, transformation is not only possible—it’s scalable.

    Four years ago, UNCF, Thurgood Marshall College Fund (TMCF) and Ed Advancement launched the HBCU Transformation Project—a collective effort to strengthen institutional sustainability, enhance student success and modernize campus operations across a growing network of these mission-driven institutions.

    The results speak volumes. Between 2020 and 2024, while national higher education enrollment declined, institutions participating in the HBCU Transformation Project grew their enrollment by 5.1%. In an era of enrollment contraction, these colleges are not only holding the line—they’re expanding their impact.

    “This effort is rooted in a networked approach,” according to Dr. Michael L. Lomax, president and CEO of UNCF. “When we combine institutional insight with philanthropic investment and aligned technical support, we can accelerate change in ways that benefit students, campuses and communities.”

    The initiative currently supports more than 40 HBCUs—from urban campuses to rural colleges—each selected to represent the diversity and strength of the sector. Through this initiative, campuses have redesigned their enrollment systems, implemented new technology platforms, modernized financial aid processes and invested in data-informed student support services.

    What ties these efforts together is a shared commitment to transformation to secure long-term institutional health and improve outcomes for students. It’s about building the infrastructure that allows these colleges to thrive in a fast-evolving higher education marketplace.

    “Our students need more than degrees. They need meaningful pathways to jobs, leadership and advancement,” according to Dr. Harry L. Williams, president and CEO of TMCF. “This work ensures our institutions are positioned to align with 21st-century workforce needs, opening doors to opportunity.”

    Beyond enrollment and academic programs, the Transformation Project is helping these institutions rethink how they operate. By investing in operations, shared services and scalable back-office solutions, the initiative is removing the all too pervasive obstacles of outdated systems and under-resourced departments. We are making foundational changes that will yield a lasting impact.

    Jim Runcie, CEO of Ed Advancement, put it simply: “We’re helping institutions do what they already do well—but with the right tools, systems and capacity behind them. Sustainable growth starts with operational strength.”

    The economic importance of HBCUs cannot be overstated. According to UNCF’s 2024 Economic Impact Report, these institutions generate $16.5 billion annually and support over 136,000 jobs nationwide. Their graduates—from engineers to educators, scientists to entrepreneurs—fuel industries, build communities and lead across sectors.

    And yet, this value has too often gone underrecognized. The HBCU Transformation Project is shifting that narrative—moving from proof-of-concept to proof-of-impact.

    UNITE 2025, UNCF’s annual convening of institutional leaders and strategic partners, will spotlight this progress. With the theme Together We Lead, UNITE is the premier platform for sharing solutions, surfacing new ideas and catalyzing partnerships. It’s where transformation moves from theory to practice.

    Looking ahead, the path is clear. We must continue to strengthen these institutions—through technology, leadership development, data utilization and investment. The transformation of HBCUs is a smart strategy for the future of American higher education and for maximizing the opportunity to link arms with international partners, seeking to mobilize global communities in a different way.

    Now is the time for more partners—investors, policymakers, employers and innovators—to join us. The groundwork has been laid. The momentum is building. And the opportunity is real.

    Together, we lead.


    Dr. Michael L. Lomax is president and CEO of the United Negro College Fund (UNCF).

    Dr. Harry L. Williams is president and CEO of the Thurgood Marshall College Fund (TMCF).

    Jim Runcie is CEO and co-founder of the Partnership for Education Advancement.

     

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  • In an era of permacrisis, higher education needs to get better at coming up with solutions

    In an era of permacrisis, higher education needs to get better at coming up with solutions

    Readers of Wonkhe need no reintroduction to the storm surge of bad news that, wave after wave, is washing over the sector’s defences and causing the majority of UK institutions to take drastic financial evasive action.

    Given that the government’s response to the growing financial crisis in UK higher education seems to be “let’s do a ranking of vice chancellor salaries compared to graduate salaries” and “let’s introduce an international student levy that the Australian Government decided was a bad idea,” it also seems pretty clear that the sector isn’t exactly cutting through with its political affairs arguments.

    In other words, the sector has to generate our own solutions to the problems we face.

    On the back foot and retreating

    On 25 June The Venn University Leaders Forum will convene senior academic and professional service leaders from across the sector to provide them with the space, inspiration and facilitation needed to help develop these solutions.

    The Venn will feature interactive sessions focused on geopolitical scenario response, unconferences, challenges “from the vice chancellor’s desk” and perspectives from North America and from outside higher education. Most importantly it will take the conversations in the margins’ of conferences that so many of us find the most valuable part of these forums – and provide the space and format for that to happen during the main programme.

    We need a better playbook

    In adjusting to permacrisis, one of the challenges universities and the sector has as a whole is that we risk spending all our time and energy raising the shield to fend off each individual wave of issues; and wielding the sword only in a defensive, reactive measures to trim staff numbers, cut courses and reduce expenditure.

    There are two risks to this approach. First, institutions can’t “take a breath” to think about how they adapt to the new reality, leading to constant reactive churn, burnout of staff, and leadership feeling under siege. This reminds us of that moment in about February 2021 when the adrenaline of dealing with successive Covid impacts and new variants started to seriously ebb away from those within universities, and institutional leaders started to think longer term about how to turn ‘crisis-response mode’ into ‘crisis-as-usual’.

    Second, the sector misses the tsunami lurking on the horizon and fails to invest in measures that either avert or prepare for a much larger impact. Given that on almost every occasion in the last decade we’ve said, “oh, that couldn’t possibly happen” only for the Darkest Timeline to be victor – it’s now odds-on that a Farage-Badenoch ticket will sweep to victory in the next General Election. How is higher education preparing for this possibility?

    “Telling people what do” isn’t working

    When I was in the US recently as part of the CASE Global Leaders Programme, a senior representative from one of the US university associations said they had a shared bingo card with their colleagues that they used every time a university president said “we just need to tell our story better… we need a ‘Got Milk’ campaign.” But we’ve been trying versions of that for a while, and nothing has changed. It’s no longer sufficient for higher education to “tell” better. It needs to “do” better.

    For universities, the question is now no longer “how do you do more with less?” Instead, it is becoming “how do you do less with less?” – and what do you stop doing entirely? As difficult as the current situation may seem, the sector still has the resources, political capital and ingenuity to make bold, impactful choices about what it does differently. This includes new models of delivery that might change the public and political narrative, shift the dial financially and maybe even divert the worst case scenario. Critically it has the opportunity to look at what is happening around the world – most strikingly in the US – and learn what to do (and what not to do).

    This article is published in association with The Venn – find out more about The Venn and apply to attend here. Wonkhe is partnering with The Venn to create a dialogue between the event and our upcoming Festival of Higher Education on 11–12 November – early bird tickets are now on sale.

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  • The era of hyper competition between universities needs to end

    The era of hyper competition between universities needs to end

    When the Higher Education Funding Council for England (HEFCE) closed in 2018 and its duties were carved up and distributed between the Office for Students and Research England, we have inadvertently wound up the very function that the sector and the government now need most.

    As the sector struggles to find genuinely collaborative solutions to a perfect storm, we are weaker for not having the brokerage that HEFCE once provided between institutions themselves, and also between the sector and government.

    We miss working closely with an organisation that understood the sector and its individual institutions intimately, so that it could both provide useful evidence and insight to shape government policy and corral us to develop and deliver new innovative approaches to programme delivery, technological developments or systems-level challenges.

    The introduction of HERA 2017 exacerbated what competitive threads already existed in the sector, threads HEFCE often helped to overcome through its stewardship.

    We are now confronted by the genuine problem of trying to identify opportunities for collaboration from within a formal and competitive marketplace, forces within which have been intensifying more recently due to volatile immigration policy, rising operational costs and reduced student demand in some areas, to name a few challenges currently around.

    It’s a problem that the Department for Education’s HE Reform package should actively seek to resolve to usher in a new era that moves the sector towards greater collaboration in the national interest.

    Defining the problem

    In September 2015, then Minister for Universities and Science, Jo Johnson, delivered a speech proudly talking about a record number of students accepted into the UK’s universities, stating “we have no target” for “the right” size of the higher education system, but believe it should evolve in response to demand from students and employers, reflecting the needs of the economy’.

    He went on to talk up the level of demand and credited the 2012 reforms as being a key driver of change:

    This government values competition. We want a diverse, competitive system that can offer different types of higher education so that students can choose freely between a range of providers. Competition not for its own sake, but because it empowers students and creates a strong incentive for providers to innovate and improve the quality of the education they are offering.”

    In many ways, those reforms and that competitive market led to growth in tuition fee income and student numbers, which contributed to investment in our facilities, community and civic agendas, mental health and student support.

    There are of course some restrictions placed on that market by government to temper it (not least price caps), though there remain many ways in which it is expected to compete, perhaps particularly as institutions seek to attract students.

    So, when a competitive market starts to falter, perhaps because of restrictions to a key source of demand (like international students) or funding (like a frozen tuition fee), government should consider interventions to address market failure.

    Indeed, HERA2017 allows scope for even the regulator to address market failure, so it’s not a lack of imagination on the part of the founding legislation preventing this course of action.

    The role of the Office for Students

    Amongst its general duties, as set out in the HERA, OFS is intended to have regard to:

    The need to encourage competition between English higher education providers in connection with the provision of higher education where that competition is in the interests of students and employers, while also having regard to the benefits for students and employers resulting from collaboration between such providers.

    OFS was created to regulate the competitive market. The nod to “having regard to the benefits from collaboration” is difficult to administer in the current regulatory approach.

    There is certainly plenty of evidence of how the OfS has invested in regulatory strategies and compliance, but much less of how it has used its scope to intervene where competitive barriers are too great to achieve a necessary goal like securing the sector’s financial footing.

    It could be argued this approach reflects an unnecessarily narrow interpretation of the powers and duties put forward in HERA 2017.

    Collaboration

    OfS could do more to align its relationships and approaches with a collaboration agenda. The burden of regulation could be reduced. Its focus could shift to fostering creative and collective thinking about responses to the vulnerabilities mentioned previously, alongside monitoring regulatory compliance in a risk-based, outcomes-oriented way.

    Indeed, the UK’s own Regulator’s Code steers regulators to prioritise both ensuring compliance and providing support to grow. Given the current state of finances, highlighted just last week in OFS’s Financial Sustainability Report, it would be very welcome and appropriate for a rethink on how and what OFS could be doing to work purposefully with institutions to design responses to these critical risks.

    Where competition divides, we convene

    It is not down to OFS to solve this crisis, though we see a major role for them to play if we could reimagine a more effective regulatory approach for the sector. The reason we’ve author this as sector body leaders is because we recognise that our organisations may also have a role to play in this work.

    Sector organisations like GuildHE, AHUA and others are well-placed to convene a wide variety of colleagues to help carve solution-oriented paths forward on behalf of the sector while navigating political sensitivities and delivering broader public benefits.

    Rocks and hard places

    The government now finds itself wedged between the desire to drive economic growth and the prospect that parts of the HE sector are weakening under the strain of protracted under-funding, with many already closing courses and actively shrinking their institutions, which will themselves deliver increased levels of unemployment and lower numbers of the types of skills graduates the economy will increasingly demand in the years ahead.

    UUK’s Blueprint, and the follow-on Transformation and Efficiency Taskforce, has done a good deal of the mental heavy-lifting for us all, exploring what steps the sector can take together, beyond or without an increase in teaching funding or tuition fee levels.

    But there is so much more to do – more thinking, more activating, and more effort to ensure that those beyond UUK’s membership are included and considered in any reimagining or business case developments that may provide useful paths forward. To be effective and complementary to the work UUK have done so far, we must be inclusive and expansive in what we consider possible.

    Many of us have experience in securing benefits through collaborative solutions. Joint procurement initiatives have been successful, as shown by the Southern Universities Purchasing Consortium (SUPC).

    Their 2023/23 impact statement shows they spent £2.4b through their agreements last year, generating £116.1m in cashable savings while embedding sustainability, ethics and innovation in their collaborative procurements.

    GuildHE’s Research consortium demonstrates the tangible benefits of collective purchasing by providing services such as an open-access research repository and HIVVE impact tracker, which not only offers services at discounted rates, but also extends access to smaller institutions that would otherwise be unable to afford them.

    Eating the elephant one bite at a time

    We can build on these efforts to inform the art of the possible. Brokerage efforts, designed and delivered by our organisations working in partnership, could facilitate opportunities to reduce the risk of market failure or the need for acquisitions.

    If successful, those efforts could give rise to collaborative initiatives that deliver real national and regional impacts, thereby underpinning the value of HE to local communities and, increasingly important, local politicians, some of whom not only reflect a laissez-faire attitude towards university closure, but also make statements about immigration and international students that courts further damage to us all.

    The growing concern about the financial state of our sector has led the OFS to recommend recently that a special administration regime for HE institutions be established, building (unknowingly or otherwise) on arguments that have been swirling for years about the need to establish a restructuring fund or regime to support institutions at risk of failure. The time is now to help create solutions to avoid needing such a regime, but to support those going through it if we can.

    We put our heads together and share this thinking outward as a call to arms for all those working on behalf of our higher education institutions.

    We also make clear that the anticipated HE Reform package must acknowledge the tensions created and fostered by the current competitive market if it intends to plot a practical path forward towards prosperity.

    Like OFS, we are not the whole solution, but we can be an important part of a vision which reinvests in higher education as the most impactful force within our democratic society to foster economic growth, deliver improved outcomes for society, and secure a legacy as global leaders – one we can all be proud of.

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  • The era of hyper competition between universities needs to end

    The era of hyper competition between universities needs to end

    When the Higher Education Funding Council for England (HEFCE) closed in 2018 and its duties were carved up and distributed between the Office for Students and Research England, we have inadvertently wound up the very function that the sector and the government now need most.

    As the sector struggles to find genuinely collaborative solutions to a perfect storm, we are weaker for not having the brokerage that HEFCE once provided between institutions themselves, and also between the sector and government.

    We miss working closely with an organisation that understood the sector and its individual institutions intimately, so that it could both provide useful evidence and insight to shape government policy and corral us to develop and deliver new innovative approaches to programme delivery, technological developments or systems-level challenges.

    The introduction of HERA 2017 exacerbated what competitive threads already existed in the sector, threads HEFCE often helped to overcome through its stewardship.

    We are now confronted by the genuine problem of trying to identify opportunities for collaboration from within a formal and competitive marketplace, forces within which have been intensifying more recently due to volatile immigration policy, rising operational costs and reduced student demand in some areas, to name a few challenges currently around.

    It’s a problem that the Department for Education’s HE Reform package should actively seek to resolve to usher in a new era that moves the sector towards greater collaboration in the national interest.

    Defining the problem

    In September 2015, then Minister for Universities and Science, Jo Johnson, delivered a speech proudly talking about a record number of students accepted into the UK’s universities, stating “we have no target” for “the right” size of the higher education system, but believe it should evolve in response to demand from students and employers, reflecting the needs of the economy’.

    He went on to talk up the level of demand and credited the 2012 reforms as being a key driver of change:

    This government values competition. We want a diverse, competitive system that can offer different types of higher education so that students can choose freely between a range of providers. Competition not for its own sake, but because it empowers students and creates a strong incentive for providers to innovate and improve the quality of the education they are offering.”

    In many ways, those reforms and that competitive market led to growth in tuition fee income and student numbers, which contributed to investment in our facilities, community and civic agendas, mental health and student support.

    There are of course some restrictions placed on that market by government to temper it (not least price caps), though there remain many ways in which it is expected to compete, perhaps particularly as institutions seek to attract students.

    So, when a competitive market starts to falter, perhaps because of restrictions to a key source of demand (like international students) or funding (like a frozen tuition fee), government should consider interventions to address market failure.

    Indeed, HERA2017 allows scope for even the regulator to address market failure, so it’s not a lack of imagination on the part of the founding legislation preventing this course of action.

    The role of the Office for Students

    Amongst its general duties, as set out in the HERA, OFS is intended to have regard to:

    The need to encourage competition between English higher education providers in connection with the provision of higher education where that competition is in the interests of students and employers, while also having regard to the benefits for students and employers resulting from collaboration between such providers.

    OFS was created to regulate the competitive market. The nod to “having regard to the benefits from collaboration” is difficult to administer in the current regulatory approach.

    There is certainly plenty of evidence of how the OfS has invested in regulatory strategies and compliance, but much less of how it has used its scope to intervene where competitive barriers are too great to achieve a necessary goal like securing the sector’s financial footing.

    It could be argued this approach reflects an unnecessarily narrow interpretation of the powers and duties put forward in HERA 2017.

    Collaboration

    OfS could do more to align its relationships and approaches with a collaboration agenda. The burden of regulation could be reduced. Its focus could shift to fostering creative and collective thinking about responses to the vulnerabilities mentioned previously, alongside monitoring regulatory compliance in a risk-based, outcomes-oriented way.

    Indeed, the UK’s own Regulator’s Code steers regulators to prioritise both ensuring compliance and providing support to grow. Given the current state of finances, highlighted just last week in OFS’s Financial Sustainability Report, it would be very welcome and appropriate for a rethink on how and what OFS could be doing to work purposefully with institutions to design responses to these critical risks.

    Where competition divides, we convene

    It is not down to OFS to solve this crisis, though we see a major role for them to play if we could reimagine a more effective regulatory approach for the sector. The reason we’ve author this as sector body leaders is because we recognise that our organisations may also have a role to play in this work.

    Sector organisations like GuildHE, AHUA and others are well-placed to convene a wide variety of colleagues to help carve solution-oriented paths forward on behalf of the sector while navigating political sensitivities and delivering broader public benefits.

    Rocks and hard places

    The government now finds itself wedged between the desire to drive economic growth and the prospect that parts of the HE sector are weakening under the strain of protracted under-funding, with many already closing courses and actively shrinking their institutions, which will themselves deliver increased levels of unemployment and lower numbers of the types of skills graduates the economy will increasingly demand in the years ahead.

    UUK’s Blueprint, and the follow-on Transformation and Efficiency Taskforce, has done a good deal of the mental heavy-lifting for us all, exploring what steps the sector can take together, beyond or without an increase in teaching funding or tuition fee levels.

    But there is so much more to do – more thinking, more activating, and more effort to ensure that those beyond UUK’s membership are included and considered in any reimagining or business case developments that may provide useful paths forward. To be effective and complementary to the work UUK have done so far, we must be inclusive and expansive in what we consider possible.

    Many of us have experience in securing benefits through collaborative solutions. Joint procurement initiatives have been successful, as shown by the Southern Universities Purchasing Consortium (SUPC).

    Their 2023/23 impact statement shows they spent £2.4b through their agreements last year, generating £116.1m in cashable savings while embedding sustainability, ethics and innovation in their collaborative procurements.

    GuildHE’s Research consortium demonstrates the tangible benefits of collective purchasing by providing services such as an open-access research repository and HIVVE impact tracker, which not only offers services at discounted rates, but also extends access to smaller institutions that would otherwise be unable to afford them.

    Eating the elephant one bite at a time

    We can build on these efforts to inform the art of the possible. Brokerage efforts, designed and delivered by our organisations working in partnership, could facilitate opportunities to reduce the risk of market failure or the need for acquisitions.

    If successful, those efforts could give rise to collaborative initiatives that deliver real national and regional impacts, thereby underpinning the value of HE to local communities and, increasingly important, local politicians, some of whom not only reflect a laissez-faire attitude towards university closure, but also make statements about immigration and international students that courts further damage to us all.

    The growing concern about the financial state of our sector has led the OFS to recommend recently that a special administration regime for HE institutions be established, building (unknowingly or otherwise) on arguments that have been swirling for years about the need to establish a restructuring fund or regime to support institutions at risk of failure. The time is now to help create solutions to avoid needing such a regime, but to support those going through it if we can.

    We put our heads together and share this thinking outward as a call to arms for all those working on behalf of our higher education institutions.

    We also make clear that the anticipated HE Reform package must acknowledge the tensions created and fostered by the current competitive market if it intends to plot a practical path forward towards prosperity.

    Like OFS, we are not the whole solution, but we can be an important part of a vision which reinvests in higher education as the most impactful force within our democratic society to foster economic growth, deliver improved outcomes for society, and secure a legacy as global leaders – one we can all be proud of.

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