For all the criticisms leveled at the sector as a group of employers, the number of staff working in higher education keeps on growing.
Understanding why they choose to work in higher education, what they value about their work, and how well the organisation they work for lives up to their expectations can help inform questions about what matters the most when resources are tight – pay and conditions are obviously important but people work in HE for a whole range of reasons, and not all of those expectations require resource to meet.
In our summer staff survey we gathered nearly 5,000 responses on these topics from people who currently work in or around the sector. We don’t make any claims that this is a representative sample – we can’t say with certainty what the sector as a whole feels but comparing similar groups of staff (for example by contract type) with each other yields fascinating insights and points the way towards understanding this fundamental issue.
For our motivation question bank we presented a range of possible motivations as follows:
- Working in an organisation whose values I share
- Opportunities for learning, development and professional growth
- Working alongside and collaborating with like-minded colleagues
- The generosity of the pay and benefits package
- Having the autonomy to focus on the work that is important to me
- Having a level of flexibility about where and when I work
- My physical working environment and the resources I have access to within it
- Receiving recognition for my hard work and contribution
- Knowing the work I do makes a positive impact – on students, on the advancement of knowledge, on my community
- Working in an organisation that I am confident is generally well run, and achieving its objectives
- Having opportunities to engage in activities that enhance community connection eg networks, clubs and groups, volunteering, public lectures etc
Then we asked people whether they felt each was an “important” motivation, and whether they were “happy” with their organisation’s performance against each one. A “yes” answer means that someone was happy, or agreed something was important.
We’re not running any fancy statistics here, but our working assumption is that a difference of more than four percentage points between different groups is interesting and notable enough to report on. This would vary by the size of the groups in question.
Two sectors?
We don’t know for sure (it isn’t data that we collect via HESA for the population) but there’s as many professional and support services staff as there are academics. And the former are far more likely to have experience working outside higher education – from the responses to our staff survey we see that around 80 per cent of our professional and support staff had worked outside the sector, compared to 64 per cent of academics, though those numbers might be lower in both instances had we specifically excluded casual work such as temporary work while studying.
The cliché of the unworldly professor in an ivory tower is clearly being left in the past – but the kinds of roles done by professional services staff are in demand right across the economy. On the face of it is far easier for them to find work elsewhere, and given the state of the sector, you’d assume this might be better paid.
Given this, it was surprising to see that while 68.8 per cent of academic respondents cited pay and benefits packages as something that was important to them, nearly three quarters of professional and support staff found this area of the working experience important.
In asking these kinds of questions you almost don’t expect people to say they are happy with their pay and benefits – so more than 40 per cent of our professional services respondents doing so is notable. After all, we hear enough from the various sector professional associations about the difficulty of recruiting and retaining skilled staff in a variety of key roles.
Relative importance
Of all the suggested motivations for working in higher education, only two were not selected as important by more than 80 per cent of respondents: pay and conditions (73.5 per cent) and having opportunities to engage in activities that enhance community connection (41.4 per cent) – the latter scoring significantly lower than every other suggestion.
The three most important motivations selected were “knowing the work I do makes a positive impact” (87.5 per cent), “Working alongside and collaborating with like-minded colleagues” (86.9 per cent) and “Working in an organisation I am confident is generally well run” (84.5 per cent).
Looking at the areas where there was the largest gap between those who said something was important to them and those that agreed they are happy with the extent they get to experience it in their working lives, by far the largest gap relates to confidence the organisation is run well and is achieving its objectives, only 31.7 per cent saying they are happy with this, a gap of 52.8 percentage points.
The next highest gap relates to recognition: whereas 80.4 per cent of respondents said receiving recognition for their hard work and contribution was important, only 33.3 per cent said they were happy with this – a gap of 47.1 percentage points.
The third highest gap was in opportunities for learning, development and professional growth: whereas 83 per cent of respondents said this was important, only 44.3 per cent said they were happy with this, a gap of 38.7 percentage points.
Free as in freedom
Academic respondents were far more likely to cite autonomy to focus on the work that is important to them as a key motivating factor (86.7 per cent), but the number is still high for other staff (79.6 per cent), whereas professional services staff (83.5 per cent) were slightly more likely than academics (79.9 per cent) to cite flexibility in when and where they work.
Staff of all kinds are reasonably happy (c.65 per cent) with the levels of flexibility on offer. Clearly the experiences of Covid-19, and perhaps the drive for providers to rationalise estates – swapping offices for desks, or regular desks for hot desks – is also having an impact. You might expect that women would be more likely to value flexibility in working and you would be right – 84.8 per cent of women in our sample said this was important to them, compared to 76.5 per cent of men. However, similar proportions of men and women (around 65 per cent) reported being happy with the amount of flexibility on offer.
In terms of autonomy – the ability that a member of staff has to focus on work that is important to them – a little under half of both academic and professional staff were happy with what was on offer. It is worth bearing in mind that autonomy is always limited in some way in any role; for example, marking and exam boards pretty much need to happen when they do.
Value judgement
Despite frequent accusations of cultural relativism, a strength of universities is their values. Intriguingly, 60 per cent of professional services staff by just 45 per cent of academics were happy with the way that this manifests – despite similar levels of importance (85.8 per cent for academics, 82.7 per cent for professional) being placed on sharing the values of the organisation one works for.
If we think back to the idea that professional services staff would be more likely to work in other sectors, this does make sense. Values, and the sense of having a positive impact (86 per cent said this was important to them), are clearly going to be key motivations to work in a sector where perhaps pay and conditions don’t stack up.
An amazing 90 per cent of academic staff said that knowing that the work they did has a positive impact (on students, the advancement of knowledge, and/or on their community) was important to them. But just 53 per cent of academics and of professional staff saw this in practice. To be fair, this was one of the best performing motivations in our survey – but it is interesting that staff are no longer seeing the good that higher education does, especially when it is becoming so important to make this case culturally and with the government.
Recommend to others
It’s easy to get disheartened when you think about the staffing needs of higher education providers and how they are met. Although academics are clamouring to work in the UK sector, it feels like the terms and conditions are worsening and newer staff – in particular – are getting a raw deal. With professional staff, the fact that many specialisms can get better paid work elsewhere has some wondering about the quality of the staff we are able to recruit.
We asked all of our respondents whether they would recommend working in the sector to someone they cared about – and perhaps surprisingly three-quarters said “yes” or “maybe”. And there was very little difference between those making “yes”, “no”, or “maybe” on any of the motivation axes we discuss above (those who said “yes” were very marginally less likely to say pay and benefits were important to them).
However those that were more likely to recommend the sector to others were significantly happier with every aspect we examined. In contrast more than 80 per cent of those who would not recommend working in the sector were not happy with the amount of recognition they got for their hard work and contribution, and more than 85 per cent felt that their organisation was not run well. Recommendation is generally considered a good proxy for job satisfaction, and this survey seems to bear that out.
What people want to change
We asked respondents to say more where they had identified a gap between something they consider to be important, but the degree to which they are happy with the extent they actually experience that.
There were comments on workload and wellbeing, small-scale or systemic failures to offer recognition for achievement and, particularly from those in professional services, a desire for greater recognition, and development and/or progression opportunities. Some commented that the economic environment makes these asks more difficult.
But in terms of messages for leaders there is a lot about communication and consultation – a sense that the people who work in the sector understand the financial problems the university faces but want to be told the truth about them and be constructive in helping to solve them.
Clearer lines of communication and wider consultation on significant changes.
Greater dialogue with leaders when major decisions are made which impact the way in which I can carry out my role and an opportunity to demonstrate my expertise to build trust in my decision making.
Clear, transparent and timely sharing of strategy and the impact of the changes to come from the changes.
Another challenge is on the perceived values driving strategy and tactics – there’s a sense that management decisions are perceived as being short term, and that it is financial expediency rather than an underlying (and shared) purpose that is informing decisions.
There’s also commentary on issues around execution of strategy – the sense that while plans are spoken about they are not always put into practice or cascaded down the institution, or become snarled in bureaucracy.
Greater consistency, both between faculties and also on strategic planning. At the moment there are so many different initiatives that, while we talk about working smarter, the opposite is actually the case.
We need a clear strategy as to how we are going to get through the next couple of years which needs to be properly communicated. At the moment it feels like we are stuck in a vortex of chaos, with school level projects being put on hold whilst we wait for university level decisions, but the months go by and no meaningful direction or plan seems to be in place.
Better delegation and direction from above, more collaboration across the institution as a whole but also with core departments where the work intercepts with others work, creating a network of colleagues in those core teams.
A key takeaway is that the kind of organisational complexity in decision-making that has long been tolerated in higher education may not serve staff well when resources are stretched and bandwidth is low. Complexity may serve various legitimate organisational purposes but it can also cut staff off from understanding what’s happening, and what they personally need to do about it. It also creates a lack of consistency as multiple messages emerge from different quarters.
But also, while we were specifically focused on areas for improvement, it’s worth adding that a good few comments gave a general thumbs up – their working environment was clearly motivating them in the right ways – and that shows that it can be done.
The biggest risk of an exercise like this one is to suggest that where there is discontent or concern, that it is attributable to the wider environment, and not something that can be addressed or mitigated. While there’s clearly very little scope in most institutions to roll out shiny new initiatives, most comments suggest that some attention to hygiene factors – praise, involvement, honesty – could make a difference in sustaining staff motivation during these trying times.
We’ll be picking up the conversation about sustaining higher education community during tough times at The Festival of Higher Education in November. It’s not too late to get your ticket – find out more here.
