Tag: Fundraising

  • Limestone University to close after fundraising blitz falls short

    Limestone University to close after fundraising blitz falls short

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    Dive Brief:

    • Limestone University, in South Carolina, will close when its current semester ends this week after last-ditch fundraising efforts came up short, the Christian institution announced Tuesday. 
    • The university’s trustee board voted to permanently shutter Limestone despite raising $2.1 million from almost 200 donors in the last two weeks. The board previously said Limestone would need $6 million to stabilize operations.
    • In the final analysis, we could not continue operations on-campus or online without a greater amount of funding,” board Chair Randall Richardson said in a Thursday statement.

    Dive Insight:

    Limestone ended last week on a hopeful note, with Richardson describing the board as “cautiously optimistic.”

    At the time, the board announced a potential financial “lifeline.” This came shortly after revealing a fiscal crisis that might force the university to shutter or move to online-only operations. 

    Days after revealing the possible “lifeline,” Limestone launched a public fundraising blitz and received an unrestricted gift of $1 million from the Fullerton Foundation, a local nonprofit with which it has a long relationship. 

    One of the largest in Limestone’s recent history, the transformative donation comes at a pivotal time as the institution rallies to secure critical funding that will help sustain its mission of providing life-changing educational opportunities,” the university said in the Fullerton announcement. 

    But even for a small university, the multimillion dollar campaign wasn’t enough to sustain Limestone.

    Founded in 1845, Limestone’s enrollment has declined in recent years, with fall headcount dipping 27% to 1,782 students between 2018 and 2023, according to federal data. Current enrollment stands at about 1,600 students, the university said last week.

    The university’s board has blamed those drops, as well as rising costs, for its financial travails. For fiscal 2024, it logged a budget deficit of $9.2 million, following an $11.4 million shortfall in 2023. 

    As it prepares to close, the university has promised an “orderly wind-down process” and said it will help students transfer to other institutions. 

    More detailed information about the closure timeline, academic records, transfer assistance, employment impact, and other support services will be provided in the coming days,” it said. 

    Limestone plans to hold its commencement ceremony on Saturday for those students graduating at the end of the term, 246 in all. 

    Our Limestone spirit will endure through the lives of our students and alumni who carry it forward into the world,” Richardson said. “Though our doors may close, the impact of Limestone University will live on.”

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  • Award-Winning Fundraising Campaigns: RNL and Our Campus Partners Receive Seven Gold Medals

    Award-Winning Fundraising Campaigns: RNL and Our Campus Partners Receive Seven Gold Medals

    RNL’s award-winning creative team wrote this post, sharing their insights on messaging and design. The team has won more than 100 advertising awards for fundraising campaigns.

    Fourteen entries. Fourteen awards. For the 40th Annual Educational Advertising Awards, RNL’s creative fundraising campaigns stood out, with every one of our entries winning in their categories. And half won gold!

    Being recognized by the largest educational advertising awards in the country speaks to RNL’s mastery of higher education fundraising best practices, as well as our creative team’s expertise and collaboration with our campus partners: the judges review for “creativity, marketing execution and message impact.” These campus partners range from West to East Coast, from small-but-mighty to multi-campus. The creative and fundraising tactics behind these seven award-winning campaigns are equally wide-ranging:

    Bethune-Cookman University: Giving Day Total Fund Raising/Development Campaign

    Bethune-Cookman University Giving Day mail and email campaign

    As an extension of Bethune-Cookman University’s advancement team, RNL developed Giving Day mail and emails inviting donors to honor Dr. Mary McLeod Bethune’s legacy. These eye-catching creative components showcased B-CU’s dynamic 120-year brand and emphasized the history of proud investments in Wildcat Nation.

    Bennett College: CYE Total Fund Raising/Development Campaign

    Bennett College calendar year-end campaign for fundraising.Bennett College calendar year-end campaign for fundraising.

    Bennett College serves a broad variety of students, the diversity of which was highlighted in this calendar year-end campaign across mail, email and digital ads. The appeal warmly celebrated Bennett’s donors and alumnae to cultivate connection, while communicating donor impact by demonstrating how their investment in today’s Bennett Belles creates a more equitable future.

    Commonwealth University of Pennsylvania: End of Year Total Fund Raising/Development Campaign

    Commonwealth University of Pennsylvania year-end fundraising campaignCommonwealth University of Pennsylvania year-end fundraising campaign

    In RNL’s first year of partnering with Commonwealth University Foundation to solicit funds for three campuses—Bloomsburg, Lock Haven and Mansfield—RNL honed in on what makes each campus unique. For the Fall and Calendar Year-End appeals, our investigative writer identified feature stories to resonate with each unique audience while advancing each campus’s priority focus. Our design director created seasonal pieces, including holiday cards worthy of display and GivingTuesday 2024 designs with branding balanced between the campus and the global day of philanthropy.

    Linfield University: Homecoming Special Event Campaign

    Linfield University homecoming fundraising appealLinfield University homecoming fundraising appeal

    In our third year of fundraising work with Linfield University, RNL helped develop the first Homecoming appeal of our partnership. Appealing to a 50-year reunion alumni segment, a vintage background texture and historic mascot photo inserted nostalgia. Our writer developed copy in the voice of Mack the Wildcat, and our designer created Mack’s signature from scratch, riding the energy of Homecoming to invite alumni support in a fun, engaging way.

    Wittenberg University: Calendar Year End Total Digital Marketing Program

    Wittenberg University Fundraising CampaignWittenberg University Fundraising Campaign

    The holidays are the most active time for fundraising, and RNL’s emails and digital ads for Wittenberg University pierced through the noise of the season. Leveraging Witt’s primary red and secondary teal colors, the campaign presents a strong, immediately recognizable brand while calling to mind Ohio winters with graphics and background photos from RNL’s Adobe stock account, expanding on the available assets and adding depth, texture and oodles of visual interest.

    West Virginia University: Donor Renewal Total Fund Raising/Development Campaign

    West Virginia University Donor AppealWest Virginia University Donor Appeal

    Donors have been clear: Knowing how their generosity makes an impact increases their likelihood to continue investing in an institution. That’s exactly what these pieces did for West Virginia University’s donors. Through a mix of visually appealing quotes, facts and links to video stories, the WVU community saw how important their contribution is—and as a token of gratitude and an investment in retention, they received a window cling acknowledging their donor status for that year, which RNL has created with WVU annually since 2020.

    West Virginia University: FYE Direct Mail Appeal

    West Virginia University FYE donor campaignWest Virginia University FYE donor campaign

    During a time of transition, West Virginia University’s fiscal year end letter showcased how the university’s legacy set the stage for the future. With gradients and strategic placements, the RNL designer used bold brand colors to aesthetically balance the black-and-white photos and a timeline of historical milestones. With a broad audience spanning education, health care and community programs, the language and layout inclusively touches on a variety of key points to resonate with all.

    Ready for your award-winning fundraising campaign?

    RNL creates world-class fundraising campaigns for colleges, universities, healthcare institutions, and nonprofits. Find out how you can benefit from our award-winning creative, insightful analytics, and unparalleled fundraising expertise. Ask for a complimentary consultation.

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