Tag: generation

  • How school IT teams lock down QR-based SSO without hurting usability

    How school IT teams lock down QR-based SSO without hurting usability

    Key points:

    Schools can keep QR logins safe and seamless by blending clear visual cues, ongoing user education, and risk-based checks behind the scenes

    QR-based single sign-on (SSO) is fast becoming a favorite in schools seeking frictionless access, especially for bring-your-own-device (BYOD) environments.

    The BYOD in education market hit $15.2 billion in 2024 and is projected to grow at a 17.4 percent CAGR from 2025 to 2033, driven by the proliferation of digital learning and personal smart devices in schools.

    However, when attackers wrap malicious links into QR codes, school IT leaders must find guardrails that preserve usability without turning every login into a fortress.

    Phishing via QR codes, a tactic now known as “quishing,” is where attackers embed malicious QR codes in emails or posters, directing pupils, faculty, and staff to fake login pages. Over four out of five K-12 schools experienced cyber threat impacts with human-targeted threats like phishing or quishing, exceeding other techniques by 45 percent.

    Because QR codes hide or obscure the URL until after scanning, they evade many traditional email spam filters and link scanners.

    Below are three strategies to get that balance between seamless logins and safe digital environments right.

    How to look out for visual signals

    Approximately 60 percent of emails containing QR codes are classified as spam. Branded content, such as the school or district logo, consistent with the look and feel of other web portals and student apps, will help students identify a legitimate QR over a malicious one.

    Frontier research shows that bold colors and clear iconography can increase recognition speed by up to 40 percent. This is the kind of split-second reassurance a student or teacher needs before entering credentials on a QR-based login screen.

    Training your users to look for the full domain or service name, such as “sso.schooldistrict.edu” under the QR, is good practice to avoid quishing attacks, school-related or not. However, this will be trickier for younger students.

    The Frontier report demonstrates how younger children rely more heavily on color and icon cues than on text or abstract symbols. For K-12 students, visual trust cues such as school crests, mascots, or familiar color schemes offer a cognitive shortcut to legitimacy.

    Still, while logos and “Secured by…” badges are there to reassure users, attackers know this. Microsoft, Cisco Talos, and Palo Alto Unit42 have documented large-scale phishing campaigns where cybercriminals cloned Microsoft 365 and Okta login pages, complete with fake security seals, to harvest credentials.

    For schools rolling out QR-based SSO, pairing visible trust cues with dynamic watermarks unique to the institution makes it harder for attackers to replicate.

    User education on quishing risk

    Human error drives most breaches, particularly in K-12 schools. These environments handle a mix of pupils who are inexperienced with security risks and, therefore, are less likely to scrutinize QR codes, links, or credentials.

    Students and teachers must be taught the meaning of signs and the level of detail to consider in order to respond more quickly and correctly. A short digital literacy module about QR logins can dramatically cut phishing and quishing risk, reinforcing what legitimate login screens should look like. These should be repeated regularly for updates and to strengthen the retrieval and recognition of key visual cues.

    Research in cognitive psychology shows that repeated exposure can boost the strength of a memory by more than 30 percent, making cues harder to ignore and easier to recall. When teaching secure login habits, short, repeated micro-lessons–for example, 3-5 min videos with infographics–can boost test scores 10-20 percent. Researcher Piotr Wozniak suggests spacing reviews after 1 day, then 7 days, 16 days, 35 days, and later every 2-3 months.

    With proper education, students should instinctively not trust QRs received via text message or social media through unverified numbers or accounts. Encouraging the use of a Secure QR Code Scanner app, at least for staff and perhaps older students, can be helpful, because it will verify the embedded URL before a user opens it.

    When to step up authentication after a scan

    QR codes make logging in fast, but after a scan, you don’t have to give full access right away. Instead, schools can use these scans as the first factor and decide whether to require more proof before granting access, depending on risk signals.

    For example, if a student or teacher scans the QR code with a phone or tablet that’s not on the school’s “known device” list, the system should prompt for a PIN, passphrase, or MFA push before completing login. The same applies to sensitive systems that include student data or financial information.

    Microsoft’s 2024 Digital Defense Report shows that adding MFA blocks 99.2 percent of credential attacks. That means a simple SMS or push-based MFA can drastically slash phishing and quishing success rates. By adding a quick MFA prompt only when risk signals spike, school IT teams preserve the speed of QR logins without giving up security.

    Schools can also apply cloud-security platforms to strengthen QR-based SSO without sacrificing ease of use. These tools sit behind the scenes, continuously monitoring Google Workspace, Microsoft 365, and other education apps for unusual logins, risky devices, or policy violations.

    By automatically logging every QR login event, including device, time, and location, and triggering alerts when something looks off, IT teams gain visibility and early warning without adding extra friction for staff or students. This approach lets schools keep QR sign-ins fast and familiar with risk-based controls and data protection running in the background.

    Schools can keep QR logins safe and seamless by blending clear visual cues, ongoing user education, and risk-based checks behind the scenes. Students and staff learn to recognize authentic screens, while IT teams add extra verification only when behavior looks risky. Simultaneously, continuous monitoring tracks every scan to catch problems early and improve education resources, all without slowing anyone down.

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  • A generation of students has been failed and forgotten again

    A generation of students has been failed and forgotten again

    Back in April 2020, with all the lovely weather we’d been having, I was yearning for a holiday.

    But I wasn’t sure the offer I was reading from a tour operator really stacked up.

    “Because of Covid-19”, said the brochure, “by the time your holiday due date arrives we might not be able to get you there and even if you get there yourself, we might not have any of the facilities open. If that’s the case and you book anyway, please note you’ll neither be entitled to a refund nor a discount, but you will get to watch some people swimming in a pool on YouTube. You’ll also be able to join in with our holiday chat on Zoom. And you jolly well better risk booking it – because holidays will be much harder to come by next year!”

    It sounded pretty unreasonable to me. And probably unlawful. But someone somewhere in central government appeared to disagree.

    In the impact assessment that accompanied the emergency Coronavirus Bill a month previously, officials had explained the implications of the power to close campuses – and as well as discussion on how compensation for universities might work, the section contained this ominous line on students:

    Where there are concerns to protect HEPs from being sued for reneging on their consumer protection (and/or contractual) obligations in the event of course closure we believe force majeure would be relevant.

    For me, it was that that set the tone for the entire way in which the pandemic was handled when it came to students and universities. The understanding was that students would pay. And they very much did – in more ways than one.

    As such, ever since March 2020, I’ve been imagining the moment when a minister or senior civil servant might be called by an inquiry to account for the catalogue of catastrophes that were the handling of higher education during Covid.

    I wanted to know if then-universities minister Michelle Donelan really believed that students would succeed if they did as she suggested and made a complaint about quality. I was keen to understand why campuses were being told to operate at 30 per cent capacity while the halls on their edges operated at 100 per cent.

    I wanted to know whether DfE’s plan in the run into September really was to get everyone to turn up, stick it out for a few weeks so that the fee liability kicks in, and then blame external factors when the sector inevitably had to shut campuses back down.

    I wanted to know why students were consistently left out of financial compensation measures, ignored in guidance and policies, told to pay the rent on properties they were told not to occupy, gaslit over quality and “the student experience”, and repeatedly blamed for transmitting the virus when they’d been threatened with losing their place if they deferred.

    Above all, I wanted to know why anyone, at any point, really thought that they should be paying full fees for the isolating omnishambles that they eventually experienced.

    I had reason to be optimistic. The UK COVID-19 Inquiry was set up as an independent public inquiry examining the UK’s preparedness and response to the pandemic through multiple modules.

    Module 8, which opened in May 2024, was to focus specifically on the impact of the pandemic on children and young people across all four UK nations. Universities and students were included in Module 8 because the inquiry defines “young people” to include those aged 18-25 who attended higher education or training during the pandemic.

    It was supposed to examine the full spectrum of educational disruption from early years through to universities, investigating decisions about closures, reopenings, exam cancellations, online learning adaptations, and issues like student isolation in halls of residence, as well as the broader impact on mental health, wellbeing, and long-term consequences for this generation.

    Well guess what. Yesterday was the final day of three weeks of testimony from ministers, civil servants, regulators, charities and other experts. And the total number of times that university students have been mentioned? Zero.

    Hope springs eternal

    If I think back to that March 2020 impact assessment, the logic appeared straightforward – with DfE struggling to extract funding from the Treasury for education, let alone for universities or students, the simplest solution to an assumption that Covid would bankrupt the sector was to ensure fee income continued flowing.

    Universities wouldn’t go bust as long as students could be persuaded not to defer en masse, which would have created a difficult demand spike the following year.

    The problem was how that was done. By the end of March, all sorts of people were calling for a Big Freeze – a pause to September enrolment. The case was straightfoward – universities couldn’t deliver what they were promising, students couldn’t make informed decisions, and the public health risks were unknown.

    But the government’s response was Education Secretary Gavin Williamson announcing in June that there was “absolutely no need for students to defer”, while universities Minister Michelle Donelan told students not to defer because “the labour market will be precarious” and that universities had “perfected their online offer” – despite having only weeks to prepare.

    Donelan repeatedly pushed a “business as usual” message, telling prospective students that September would go ahead with perhaps some online teaching but no real disruption worth worrying about. The Department for Education (DfE) published generic FAQs and social media messages encouraging students to enrol as normal, despite universities having no idea what they could actually deliver. Later in the year, Universities UK joined in with a social media campaign that told students going to university that September would show “strength” and that they “refuse to be beaten”.

    Meanwhile the Office for Students (OfS) imposed and then repeatedly extended a moratorium on unconditional offers – ostensibly to protect students from being rushed into decisions – but without addressing the fundamental problem that universities couldn’t provide the “material information” required by consumer law about what students would actually receive for their money.

    The regulatory system proved entirely inadequate for the crisis. Student Protection Plans, which were supposed to set out risks to continuation of study and mitigation measures, had never been properly enforced and became instantly obsolete. When COVID hit, the regulator made no move to require universities to update their risk assessments, even as financial viability, course delivery, access to facilities and support for disabled students all became dramatically more precarious.

    The Competition and Markets Authority’s consumer protection requirements – which clearly stated students must receive what they expected – were essentially ignored, with DfE telling students that as long as “reasonable efforts” and “adequate” alternatives were provided, they shouldn’t expect refunds. Nobody defined what “reasonable” or “adequate” meant in a pandemic, leaving students with no meaningful protections despite paying £9,250 in fees.

    The absence of any coordinated national approach left universities making contradictory announcements and students facing impossible choices. Cambridge declared all lectures would be online until summer 2021, while Bolton promised a fully “COVID-secure” campus with temperature scanners and face masks. Both still expected students to move house and live in halls of residence, with no clear government guidance on whether mass student migration was safe or legal under social distancing rules.

    There was no extension of maintenance loans despite part-time work vanishing, no student furlough scheme to allow pausing or extending studies, no support for those whose courses couldn’t meaningfully continue, and no plan for accommodation contracts due to start on 1 July.

    Students faced being charged full fees for a drastically reduced experience, with no agency over whether to accept major changes to their courses, no compensation mechanisms, and no honest assessment from universities about what would actually be available – all while being told they should “take time to consider their options” and make “well-informed choices” without any reliable information to base those choices on.

    Summertime scramble

    By June, the absence of any meaningful government planning or support became intolerable. The Office for Students told a student conference that provision needed to be “different but good – not different but bad” but when pressed on what “good” meant, admitted it was a “very good question” and had no answer.

    Its baseline standards were expressed only as outcomes-based metrics that would take 18 months to show up in surveys, leaving universities and students with no clarity about minimum acceptable standards for the pandemic era. Its position appeared to be that it would only intervene if there was a major risk to provider finances, not student welfare – representing “provider interest” rather than “student interest”.

    The government’s approach to student hardship was even worse. After Chancellor Rishi Sunak repeatedly claimed the government was doing “whatever it takes” for people affected by COVID-19, the Department for Education announced on 4 May a £46 million “support package” for students in financial difficulty.

    But this wasn’t new money at all – it was just two months’ worth of existing “student premium” funding that universities were being told they could “repurpose” for hardship funds. The actual sum available was far smaller once you accounted for the fact that much of this funding was already committed or spent on staff costs for widening participation work that hadn’t stopped. In Canada, by contrast, the government announced the equivalent of £736 per month per student until the end of the summer.

    As August arrived with weeks to go before term started, the sector lurched towards chaos. Despite OfS CEO Nicola Dandridge demanding in May that students receive “absolute clarity” about what was on offer before confirmation and clearing, and OfS Chair Michael Barber saying on results day that “universities should set out as clearly as possible what prospective students can expect”, the reality was almost total opacity. Most universities were still offering vague “blended” mood music rather than specifics, with course pages unchanged from before the pandemic.

    On August 30th, the University and College Union called on universities to “scrap plans” to reopen campuses, warning they could become “the care homes of a second wave”. Independent SAGE had published detailed recommendations on 21 August including mandatory testing, online-only teaching except for essential practical work, and COVID-safe workplace charters – but with students already arriving to quarantine, any changes were impossibly late.

    Fresh guidance

    Scotland’s guidance emerged on 1 September, but contained no provision for mandatory testing despite weeks of signals that it would be required, and placed responsibility for enforcement of quarantine and disciplinary measures firmly on universities without clarity on their jurisdiction over private accommodation.

    Then at precisely 1.18am on Thursday 10 September, the Department for Education published guidance for higher education on reopening buildings and campuses in England – and in many ways, it symbolised handling throughout. It insisted on “provider autonomy” and made clear that “it is for an HE provider, as an autonomous institution” to manage risks, while simultaneously dictating detailed operational requirements.

    The responsibility allocation framework seemed systematically designed to deflect blame from government onto universities and students. Despite acknowledging that “mass movement” of students created risk and that Public Health England and local authorities logically should lead outbreak response, the guidance repeatedly assigned universities responsibility for “ensuring students are safe and well looked after” – an impossible mandate for commuter students and adults in private accommodation.

    The testing infrastructure was inadequate and contradictory – walk-through test sites weren’t going to be ready until late October, asymptomatic testing was restricted due to “national strain on testing capacity,” all while universities were warned against running their own testing programs due to complex legal obligations. Contact tracing guidance had obvious holes, particularly compared to Scottish requirements, and did nothing to address the myriad disincentives students faced in getting tested or self-isolating.

    The most damning part was arguably the government’s fatalistic acceptance that outbreaks would occur while simultaneously allowing the “mass migration” to proceed. Both SAGE analysis and the guidance itself acknowledged that increased infections and outbreaks were “highly likely,” yet the entire year could have been “default online.” The government was “doing all it can” while creating the very conditions guaranteed to spread the virus, then pre-allocating blame to students and universities.

    Mental health support amounted to telling autonomous institutions they were “best placed” to handle it themselves, backed by that £256 million that was actually a cut from the previous year’s £277 million – only accessible by making swingeing cuts elsewhere. The guidance exempted halls of residence from gathering limits without explaining why publicly, mentioned nothing about the 200,000 students in private halls, and dumped international student hardship onto universities despite “no recourse to public funds” rules.

    Overall, the government’s handling of the student return to campus in September 2020 was marked by confusion, contradictions and last-minute changes that left universities and students scrambling. Key regulations like the “rule of six” were published at 23:44 on 13 September – just 16 minutes before they came into force – giving institutions no time to communicate changes to students despite DfE saying providers were “responsible” for ensuring awareness.

    The lack of clarity extended to fundamental questions like what constituted a “household” in student accommodation – with profound implications for who could socialise with whom, who had to self-isolate and whether students could return home at weekends – yet no clear legal definition was provided despite fines of up to £10,000 being threatened.

    Different ministers gave contradictory guidance on who was responsible for refunds and financial support – with Nicola Dandridge saying it was a matter for government, Number 10 saying it was a matter for universities and Gavin Williamson suggesting students could complain through the Office for Students.

    By now, the Secretary of State was repeatedly claiming that £256 million was available for hardship funding when this was actually existing student premium funding that had been cut in May, and trumpeted £100 million for digital access that turned out to be a schools fund covering perhaps 650 care leavers worth around £195,000 in total.

    SAGE advice to government warned that a national coordinated outbreak response strategy was urgently needed, that universities should provide dedicated accommodation for isolation and that enhanced testing would be required for clusters. None of this made it into DfE guidance. Instead public health teams were left to improvise, leading to entire buildings of 500 students being locked down when the “household” concept collapsed, while students who actually had Covid were legally allowed to travel home to self-isolate there.

    The quality of data and assumptions going into SAGE about student behaviour was poor – minutes from September meetings showed “low confidence and poor evidence base” yet still concluded students posed risks of transmission, particularly at Christmas when they would “return home” – a framing that completely ignored commuter students and those who travelled home every weekend.

    And we’re off

    As term began, research from Canada and the US suggested reopening campuses substantially increased community infections, yet the government pushed ahead without adequate testing infrastructure in place – with even Dido Harding admitting to Parliament that Test and Trace had failed to predict demand from students despite the obvious likelihood of “Freshers’ Flu” generating testing requests.

    Students were singled out for treatment that was stricter than other citizens yet without equivalent support – expected to self-isolate without access to the financial cushions available to others, unable to claim Universal Credit, threatened with £10,000 fines and faced with university disciplinary action including expulsion.

    Universities Scotland announced students must avoid all socialising outside their households and not go to bars or hospitality venues – a “voluntary lockdown” that was later rowed back as merely a “request” after it caused uproar. Meanwhile Exeter implemented a “soft lockdown” asking only students not to meet indoors with other households, and Scotland threatened to prevent students returning home at weekends – measures that had never appeared in any government guidance or playbook yet were being invented on the fly by local officials.

    The sector was essentially told to operate minimum security prisons while still charging full fees for an experience that bore no resemblance to what had been promised, with no clarity on legal rights to refunds despite the Competition and Markets Authority having provided detailed guidance on partial refunds for other sectors like weddings and nurseries. The fundamental question of what students were supposed to do all week beyond online lectures was never answered – and the predictable result was isolation, mental health crises and outbreaks that vindicated warnings the sector had been making since summer.

    By October, a cascade of evidence had emerged showing fundamental government failures in managing the return of students to universities. The central mistake was allowing student accommodation to operate at 100 per cent capacity whilst carefully reducing every other setting to around 30 per cent, including lecture theatres, libraries, corridors, catering outlets, shops, bars, public transport and social spaces. SAGE had warned as early as September that housing posed major transmission risks due to large household sizes, high density occupancy, poor quality housing and poor ventilation.

    Despite commissioning advice from SAGE on the role of housing in transmission, neither the Department for Education nor the Ministry of Housing, Communities and Local Government acted on recommendations to reduce occupied density. DfE had asked for specific guidance on student accommodation as early as 8 July, yet the resulting advice failed to implement SAGE’s core recommendation that “we really ought to have been reducing occupied density”.

    Ministers instead expected students to spend carefully distanced time on campus for three or four hours weekly, but for the rest of the week to remain in spaces “never designed to be used this intensively, with inevitable results”.

    The government rejected crucial scientific advice at multiple points. On 21 September, SAGE recommended that “all university and college teaching to be online unless face-to-face teaching is absolutely essential” as part of a package to reverse exponential rises in cases, estimating this would reduce the R number by 0.3. Ministers explicitly rejected this recommendation, with universities minister Michelle Donelan maintaining the line that “we decided to prioritise education”, despite students being confined to online learning in tiny rooms anyway.

    The government also failed to implement mass testing strategies recommended by both SAGE and the CDC, despite promising repeatedly to deliver testing capacity. Students requiring self-isolation received no financial support, being excluded from the £500 Test and Trace Support Payment available to other citizens on low incomes, with most local authorities refusing to include students in discretionary schemes.

    SAGE had explicitly warned that “students in quarantine require substantial support from their institution during the period” and that “failing to provide support will lead to distress, poor adherence and loss of trust”, yet the government provided no funding beyond expecting universities to redirect existing hardship funds.

    Jingle bells

    As the country looked to Christmas, no UK-wide coordination existed for managing student migration, with four-nations discussions chaired by Michael Gove only beginning in late October. Guidance on safely managing returns remained unpublished throughout October despite ministers knowing since March that student migration posed transmission risks.

    Students fell through gaps between departments, with DfE, MHCLG and DWP unable to agree responsibility for financial support, testing strategies or housing standards. Working students in hospitality and retail lost employment income but found themselves excluded from benefits, discretionary payments and adequate hardship fund support, with some resorting to commercial credit to pay rent arrears.

    As Christmas got closer, the government’s handling of higher education descended into a familiar pattern of late guidance, ignored scientific advice and policy decisions designed to avoid financial liability. DfE repeatedly issued vague guidance that left universities to make difficult decisions about face-to-face teaching – explicitly to avoid being drawn into fee refund claims – while ministers like Michelle Donelan insisted that “blended learning” must continue despite SAGE’s repeated recommendations to move teaching online.

    When guidance on Christmas travel and January’s return finally emerged, it came so late that universities couldn’t meaningfully prepare, and students faced impossible choices between physical and mental health. Office for National Statistics data revealed that 65 per cent of students in mid-November were receiving zero hours of face-to-face teaching – despite government rhetoric about prioritising in-person education – while student anxiety levels (6.5 out of 10) dramatically exceeded the general population (4.3 out of 10).

    The government’s failure to address accommodation density became undeniable when Public Health Scotland published evidence that traditional halls of residence with “households” of up to 30 people had fuelled transmission, with almost 3,000 cases associated with student accommodation and the majority occurring in a three-week period in September-October.

    Students described having to remain in small rooms without access to food, fresh air or exercise during self-isolation, with some international students arriving to empty buildings with no support, no SIM card to order food and no meaningful mental health provision despite contractual promises.

    The government’s solution for Christmas was to create complex household bubble rules that meant some families with multiple students away from home couldn’t all gather together, while hundreds of international students and care leavers faced spending the entire break isolated in university towns with no meaningful support beyond opened canteens where they still couldn’t mix with others.

    Auld lang syne

    As the new year approached, the government announced a “staggered return” that would see some students barred from returning to paid-for accommodation for up to nine weeks, with no rent rebates offered – and Minister Donelan explicitly telling universities that “any issue about accommodation is for the universities to address with students”. The mass testing programme was revealed to have serious efficacy problems – with one study suggesting the lateral flow tests detected just over 3 per cent of cases – and participation rates of around 7 per cent in Scotland.

    Despite mounting evidence about the failure to deliver “blended learning”, worsening mental health and the concentration of infection in accommodation rather than teaching spaces, ministers continued to frame policy around getting students “back to campus” while simultaneously telling them to stay away, creating a chaotic situation where students couldn’t plan, universities couldn’t prepare and the January term faced collapse before it began.

    By January 2021, the government had announced that some students could return to campus, but the policy was riddled with problems from the start. Michelle Donelan’s attempt to specify eligible subjects using HeCOS vocabulary was marred by missing code numbers and duplications, and ignored both professional bodies’ actual requirements and basic public health principles. The Department for Education essentially determined which campuses would see large student numbers purely by virtue of subject mix – meaning some universities like King’s College London expected over 6,500 students while others like LSE had virtually none.

    Worse still, the policy showed no consideration of local Covid case rates, with the data showing numerous providers expecting large numbers of “tranche one” students in areas with high infection prevalence. No professional body was actually insisting students be on campus during a “terrifying third phase of a pandemic” – yet the government was.

    The legal restrictions that came into force on 5th January created even more chaos. Nothing in the regulations actually changed specifically for higher education, yet guidance from DfE contradicted existing legal exemptions – for example, insisting that campus catering had to be takeaway only when the law explicitly allowed “cafes or canteens at a higher education provider” to open.

    The movement rules allowed students studying away from home to move back to their student housing before 8th February, yet DfE guidance urged them to stay away – creating a situation where students were being told they couldn’t use properties they were legally entitled to occupy and were being forced to pay rent on.

    Meanwhile, emerging research painted a terrifying picture that government policy largely ignored. Cambridge’s genomics work suggested little transmission between students and the wider community in their specific context, but a separate study of 30 universities found that 17 campus outbreaks translated directly into peaks of infection in their home counties within two weeks.

    The government’s lateral flow testing programme was riddled with problems. Data from Scotland’s pre-Christmas exercise showed that 28.5 per cent of positive lateral flow tests were false positives when PCR-confirmed – yet the government then removed the requirement for PCR confirmation in England in February, potentially causing thousands to self-isolate unnecessarily while eliminating the data needed to assess test accuracy.

    Research showed the type of test mattered enormously and that high participation rates were key to any testing programme’s success, yet participation in university testing remained abysmal – in one week in February just 100,000 tests were conducted across English higher education, suggesting only around 2.5 per cent of students were being tested despite government insistence on twice-weekly screening. The cost per positive result in community testing was around £20,000 when prevalence was low, and the government appeared to have learned nothing from the pre-Christmas pilot about why students weren’t engaging.

    On accommodation, ministers merely “urged” landlords to offer rent rebates while keeping students away from campuses, refusing to underwrite rebates or mandate them. And the government’s handling of vaccination access created additional problems – students studying away from home could only access vaccines where their GP was registered, but the NHS insisted students could only be registered with one GP at a time. It meant that students isolating at home due to health conditions were offered vaccines at their university address hundreds of miles away, creating impossible choices.

    Summertime sadness

    As the term continued, universities minister Michelle Donelan repeatedly told parliament that the Office for Students was “actively monitoring” the quality of provision and that students dissatisfied with teaching could complain to the OIA for potential refunds. But OfS confirmed it wasn’t monitoring quality in any meaningful sense – it had merely made some calls to universities in tier 3 areas – and the OIA re-clarified that it couldn’t adjudicate on academic quality matters. The disconnect between ministerial assurances and regulatory reality left students without the redress mechanisms they had been promised.

    Similarly, the government’s approach to student return dates proved chaotic – initially planning for staggered returns from mid-February, then pushing back to March 8th for only “practical” courses, then suggesting a review “by the end of Easter holidays” for everyone else. By May, the government confirmed remaining students could return from Step 3 on May 17th – by which point teaching had largely finished for most.

    The maintenance loan system created further problems – initially, officials planned to reassess loans downward for students no longer in their term-time accommodation, despite many still paying rent. Only after intervention was this policy reversed, with “overpayments” instead added to loan balances. Meanwhile, students on courses requiring practical work faced significant challenges – many would be “unable to complete” without access to facilities yet received no extensions to maintenance support or additional hardship funding.

    The graduate employment situation was similarly neglected, with unemployment among recent graduates rising to 18 per cent for both graduates and non-graduates, reaching 33.7 per cent for young Black graduates. The government’s response was merely to create a six-step collection of weblinks hosted on the OfS website rather than meaningful job guarantee schemes or funded postgraduate study.

    A failure to learn

    There are so many other aspects I haven’t covered here, and so many more issues I’d have loved to see ministers account for. The international student experience deserves its own inquiry – from those trapped abroad unable to access online teaching due to time zones and VPNs, to those who arrived to empty campuses having paid flights and deposits they couldn’t recover.

    The impact on disabled students who lost access to essential support services. The postgraduate researchers who saw years of lab work destroyed or delayed. The creative arts students paying full fees for courses they literally couldn’t do from their bedrooms. The teaching quality collapse that was dismissed as “blended learning”. The mental health crisis that was met with a cut to support funding dressed up as additional help. The list is almost endless.

    But even if all these issues had been put to ministers at the inquiry, even if we’d heard testimony about employment, housing, transport, testing, health, isolation support, and student finances, we’d likely have faced the same problem we always do with students and higher education. Just as we see outside of pandemics, other government departments simply don’t think about students.

    They’re not on the radar at the Treasury, at MHCLG, at DWP, at DHSC. Students fall through the gaps between departmental responsibilities, and the Department for Education – already stretched covering schools, further education, and early years – doesn’t have the influence, the power, or the capacity to force the student interest to be considered in decisions made elsewhere.

    When Test and Trace payments were designed, nobody thought about students. When furlough was created, nobody thought about students. When housing regulations were written, nobody thought about students. And DfE either didn’t notice – or couldn’t do anything about it.

    The problem is that if the decisions aren’t examined, the lessons won’t be learned. And there are crucial lessons that go far beyond the specifics of this pandemic.

    The first is about responsibility and coordination. Throughout the entire saga, nobody seemed to be in charge. Was it DfE setting the policy? Was it universities exercising their autonomy? Was it local public health teams managing outbreaks? Was it MHCLG regulating housing? The answer appeared to be all of them and none of them, with each able to blame the others when things went wrong.

    The tension between treating universities as autonomous institutions who should be “free” to make decisions, and then dictating detailed operational requirements while disclaiming responsibility for the outcomes, was never resolved. The sector demanded provider autonomy and then was sore when society blamed providers when they made autonomous decisions that some didn’t like.

    Second, there’s the fundamental question of whether universities are part of the education system or something else entirely. They were conspicuously left out of education prioritisation decisions, treated neither as essential education that should continue (like schools) nor as adults who could make their own choices (like the general population).

    Instead they occupied a weird middle ground where they were expected to operate like big schools – following government guidance, prioritising in-person education, being “responsible” for students – but with none of the government support or coordination that schools received. Students were simultaneously infantilised (being told they couldn’t be trusted to socialise responsibly) and abandoned (being told they were autonomous adults who should sort out their own problems).

    Third, the pattern of guidance arriving impossibly late – or not at all – for me was a systematic failure to (scenario) plan. Regulations published 16 minutes before coming into force. Christmas travel guidance arriving when students had already booked transport. January return policies announced in December. Testing strategies finalised after students arrived. It wasn’t just poor planning – it was policy-making that appeared designed to avoid being pinned down, to maintain government flexibility at the expense of everyone else’s ability to prepare. And crucially, it was lateness that consistently disadvantaged students while protecting government and institutions from liability.

    Fourth, the entire approach suggested to me an implicit hierarchy where protecting university finances trumped protecting students. That impact assessment in March 2020 said the quiet part out loud – force majeure would be relevant because universities had to be protected from being sued for breaking their consumer obligations.

    Everything else flowed from that – encouraging enrolment even when delivery was uncertain, maintaining full fees regardless of quality, shifting hardship costs onto universities through repurposed funding, avoiding clear guidance that might create refund obligations, and telling students to complain to regulators who couldn’t actually help them. The system was designed to keep money flowing, not to deliver value or protect students.

    And fifth, regulatory failure was baked in from the start. In England, the Office for Students proved entirely unfit for purpose in a crisis – unable to define quality standards, unwilling to intervene on student welfare, focused on provider finances rather than student interests, and apparently content to let ministers mislead Parliament about the protections it was providing. The gap between what ministers promised (monitoring, complaints routes, refunds) and what regulators could actually deliver left students without redress at the precise moment they needed it most.

    None of these lessons are being learned because none of these decisions are being examined. And perhaps that absence reflects something deeper. Everyone involved – universities, the Office for Students, the Department for Education, ministers – were invested in suggesting that what was planned would work, was working, and did work. Partly that was about reputation. Partly it was about liability. Partly it was about avoiding the cost of refunds.

    But the effect was the same – it prevented and continues to prevent any honest reckoning about what didn’t work, who was failed, who was damaged, and who was let down. That, on Radio 4’s More or Less a few weeks ago, I couldn’t answer the question how much learning had been lost, or what the impacts were on students, should be a source of deep national shame.

    Admitting the scale of the failure would’ve meant admitting the scale of what was owed. But instead we got a collective fiction that “blended learning” was comparable to what students had signed up for, that online education from bedroom prisons was a reasonable substitute for the university experience, that students complaining about quality were just being difficult. The investment in that fiction has been so total that even now, when the statutory inquiry is supposed to be learning lessons, it can’t examine what actually happened – because the evidence on impacts is so thin.

    Again and again

    It’s worth saying that everyone almost certainly did their best in impossible circumstances. From university staff pivoting to online teaching overnight, to SU officers running Zoom pub quizzes to combat isolation, to professional services teams working around the clock to support students in crisis – there were countless unsung heroes who made it all a little less miserable. Nobody wanted this. Nobody planned for it. Everyone was doing what they could with the resources and guidance available. And that deserves recognition.

    But the truth is that once students are paying individually for higher education – once it became a consumer market with £9,250 fees and interest-bearing loans and the language of student choice and value for money – doing your best isn’t enough. If you can’t deliver what was promised, “we tried our best” doesn’t cut it when someone is personally £50,000 in debt for the privilege.

    The hyper-marketisation of higher education came with consumer protections and Competition and Markets Authority guidelines and material information requirements precisely because students weren’t just participating in education anymore – they were purchasing it. Neither the sector nor the government can have it both ways. You can’t charge consumer prices and then claim education is special and different when it comes to consumer rights.

    You can make a reasonable case in other policy areas about whether central government or local authorities or devolved administrations or individual departments should be in charge of this budget or that decision. There are legitimate debates about the boundaries of autonomy and accountability, about who’s best placed to make decisions about housing or testing or public health interventions.

    But what I can’t get over – and what I don’t think we should let anyone forget – is the assumption that was there from the very beginning, baked into that March 2020 impact assessment and every decision that followed – that students would pay for pretty much everything that was done to them, and everything that wasn’t done for them.

    They’d pay full fees for reduced teaching. They’d pay rent on accommodation they were told not to use. They’d pay for support services that were closed. They’d pay for facilities they couldn’t access. They’d pay for an experience that bore no resemblance to what they’d signed up for. They’d pay for the privilege of being locked in their rooms, blamed for spreading a virus, threatened with fines and expulsion, excluded from the financial support available to everyone else, and told to be grateful that university was happening at all.

    And pay they did. While being gaslit about quality, lied to about protections, and blamed for their own misery.

    As Kate Ansty of the Child Poverty Action Group said in her oral evidence, to protect inside a pandemic, we must protect outside a pandemic. And as Sir John Cole said in his oral evidence, young people have played their part – society owes them a debt. Not the other way around.

    If another pandemic happens, or another national emergency that affects higher education, I fear that exactly the same mistakes will be made. We still won’t know who’s in charge. Government will still treat universities as simultaneously autonomous and controlled. It will still issue guidance too late for anyone to use it. It will still prioritise institutional finances over student welfare. It will still leave students excluded from support available to everyone else. We’ll still have regulators who can’t regulate.

    And students will still be blamed for the consequences of decisions made for them, about them, and without them.

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  • How Windows 11 is powering the next generation of K-12 innovation

    How Windows 11 is powering the next generation of K-12 innovation

    Key points:

    As school districts navigate a rapidly evolving digital landscape, IT and academic leaders face a growing list of challenges–from hybrid learning demands and complex device ecosystems to rising cybersecurity threats and accessibility expectations. To stay ahead, districts need more than incremental upgrades–they need a secure, intelligent, and adaptable technology foundation.

    That’s the focus of the new e-book, Smarter, Safer, and Future-Ready: A K-12 Guide to Migrating to Windows 11. This resource takes an in-depth look at how Windows 11 can help school districts modernize their learning environments, streamline device management, and empower students and educators with AI-enhanced tools designed specifically for education.

    Readers will discover how Windows 11:

    • Protects district data with built-in, chip-to-cloud security that guards against ransomware, phishing, and emerging cyberattacks.
    • Simplifies IT management through automated updates, intuitive deployment tools, and centralized control–freeing IT staff to focus on innovation instead of maintenance.
    • Drives inclusivity and engagement with enhanced accessibility features, flexible interfaces, and AI-powered personalization that help every learner succeed.
    • Supports hybrid and remote learning with seamless collaboration tools and compatibility across a diverse range of devices.

    The e-book also outlines practical strategies for planning a smooth Windows 11 migration–whether upgrading existing systems or introducing new devices–so institutions can maximize ROI while minimizing disruption.

    For CIOs, IT directors, and district technology strategists, this guide provides a blueprint for turning technology into a true driver of academic excellence, operational efficiency, and district resilience.

    Download the e-book today to explore how Windows 11 is helping K-12 districts become smarter, safer, and more future-ready than ever before.

    Laura Ascione
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  • Generation Alpha and Higher Education: 10 Insights

    Generation Alpha and Higher Education: 10 Insights

    Reading Time: 15 minutes

    The next wave of college applicants is almost here. Generation Alpha, born roughly between 2010 and 2024, will begin entering higher education by the end of this decade. They are the first cohort born entirely in the 21st century, carrying the name “Alpha” to mark a new beginning. With a global population now estimated above two billion, Gen Alpha is among the largest cohorts on record.

    Raised primarily by Millennials, this generation is growing up in households that are more diverse, globally minded, and digitally connected than any that came before. Their worldview is shaped not just by rapid technological change but also by formative events such as the COVID-19 pandemic. For higher education, this means a fresh set of expectations around how, where, and why learning happens.

    By 2028, the first wave of Gen Alpha, those born in 2010, will be setting foot on college campuses. They will arrive as the most technologically fluent and digitally empowered students to date, bringing with them new definitions of access, engagement, and community. Institutions that understand who they are and prepare now to meet their needs will be best positioned to thrive in the coming years.

    In this article, we’ll explore ten key insights about Generation Alpha: their learning preferences, values, and challenges, as well as what higher education can do to connect with them meaningfully. Let’s dive in.

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    1. Gen Alpha Is the First Fully 21st-Century Generation

    Every generation reflects the world it grows up in, and for Gen Alpha, that world is fully digital. Born after 2010, the same year the iPad and Instagram launched, they have never known life without smartphones, apps, and social media. Social researcher Mark McCrindle coined “Generation Alpha” to signal a true reset, not a return to the alphabet cycle, but the beginning of something entirely new.

    This generation is also massive. With millions of births each week, particularly in countries like India, China, Indonesia, and Nigeria, Gen Alpha is on track to be one of the largest cohorts on record. They’re also growing up in more diverse societies; in the United States, Gen Alpha will be among the most ethnically diverse cohorts.

    What is the education of the Alpha Generation like? Generation Alpha’s educational experience has been distinct. They’ve grown up with personal technology from day one, many using tablets in preschool, and experienced hybrid or remote learning early due to COVID. Generation Alpha education is more personalized and tech-infused than past generations. Gen Alpha students often use online resources (YouTube, learning apps, even AI tools) alongside formal schooling. Going forward, they are expected to pursue higher levels of education than prior cohorts, with global tertiary enrolment continuing to rise.

    For higher education, the implications are clear: campuses will need to serve a digital-first, globally minded, and highly pluralistic student body unlike any before.

    Example: Cal Poly’s Diverse Incoming Classes: In recent years, universities have reported that each incoming class is breaking diversity records – reflecting Gen Alpha’s unprecedented pluralism. For instance, California Polytechnic State University announced that its 2022 freshman cohort was “the most diverse in the university’s history,” marking the fifth consecutive year of record diversity. Cal Poly noted all-time highs in enrolment of Hispanic/Latino, Asian, first-generation, and low-income students, crediting “intentional and strategic work to make [the campus] more reflective of the diversity of our state”.

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    Source: Cal Poly

    2. True Digital Natives: Tech Is in Their DNA

    If Gen Z grew up tech-savvy, Gen Alpha takes it further. They are the first generation to experience constant digital immersion from birth. Many had access to tablets before they could walk, and by around age 11, most already have a mobile phone. For them, Wi-Fi, apps, and streaming are simply part of daily life, not innovations.

    This early and seamless exposure has made them fluent in digital environments. They learn to swipe before they can write, widely use YouTube, and gravitate toward short, visual, and interactive content on platforms like TikTok. Traditional, text-heavy approaches hold less appeal, and educators already note a growing preference for summaries over long-form reading.

    What is the learning style of Gen Alpha? Gen Alpha students tend to be visual, interactive learners who are comfortable multitasking in digital environments. They often prefer short-form content and videos (having grown up on platforms like YouTube and TikTok) and learn well through gamification and hands-on exploration.

    For higher education, this dual reality signals both opportunity and challenge. Gen Alpha will thrive in tech-enabled classrooms and adapt quickly to digital tools, but only if institutions deliver engaging, mobile-first, and frictionless experiences that match their expectations.

    Example, 1:1 Device Programs for Digital Learning: Schools and colleges are increasingly providing personal devices to ensure Gen Alpha learners have constant access to online tools and content. Bowdoin College (USA) launched a Digital Excellence Commitment that equips every student with a 13-inch MacBook Pro, an iPad mini, and an Apple Pencil, plus required course software, regardless of financial need.. Initially begun during the pandemic to facilitate remote learning, Bowdoin’s program became permanent in 2022 after faculty saw how a common device platform spurred “numerous and unexpected learning and teaching innovations”.

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    Source: Bowdoin College

    3. Childhood in the COVID Era: Resilient but Impacted

    Generation Alpha’s early years were shaped profoundly by COVID-19. The oldest were around 9 or 10 during the 2020 lockdowns, old enough to remember school closures, Zoom classrooms, and virtual birthdays. Some have even been nicknamed “Generation Covid,” underscoring how deeply the pandemic disrupted their formative experiences.

    Yet these disruptions also bred resilience. Gen Alpha grew up watching their parents work remotely, mastering online learning platforms early on, and staying connected via FaceTime and Zoom. They learned early that the world is interconnected, a virus spreading globally, or friendships forming online, taught them how actions ripple across borders. Educators note that this has made many students flexible and globally aware.

    Example, Virtual Global Exchanges Maintain Connection: Example, Virtual Global Exchanges Maintain Connection: When COVID-19 shuttered travel and classrooms, Penn State University’s College of Education used Experiential Digital Global Engagement (EDGE) to run virtual exchange classes with partners in countries such as Ecuador and Japan. American and Ecuadorian teacher trainees were paired as one-on-one “buddies” for weekly discussions, and later, Japanese college students joined in virtual seminars with Penn State classmates. Through these exchanges, students “developed friendships [and] learned a lot about language, culture, multilingualism and global awareness” despite never meeting in person.

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    Source: Penn State University

    Still, challenges remain. Teachers report learning loss, social delays, and uneven skills, particularly among those who missed hands-on early schooling. For higher ed, this means preparing to welcome students who are digitally skilled but may need added academic or social support to thrive.

    4. A Looming Literacy and Learning Crisis

    Gen Alpha faces what some experts call a literacy crisis. In 2022, only 33% of U.S. fourth graders were proficient in reading, the lowest rate in decades, down from 37% in 2017. That means two-thirds of 9- and 10-year-olds could not read at grade level, sparking widespread concern. Teachers report capable readers often avoid “complex or extended texts,” gravitating instead toward summaries and short-form content. The pandemic amplified these issues, disrupting early-grade instruction just as foundational skills were developing.

    For higher education, this means incoming students may be digitally fluent yet uneven in academic literacy. Colleges will need bridge programs, tutoring, and first-year support to close gaps. Recruitment and communication strategies may also have to evolve, favouring concise text, visuals, and interactive formats better suited to Gen Alpha’s reading habits. At the same time, institutions can play a role in reversing these trends through innovative, tech-enabled literacy initiatives.

    Example – New York City’s “NYC Reads” Phonics Initiative: Confronting a worrying drop in reading proficiency, the nation’s largest school district has overhauled how it teaches literacy. In 2023, New York City launched “New York City Reads,” a campaign to put “proven science-of-reading and phonics-based methods” at the core of all elementary instruction. Starting in the 2023–24 school year, every NYC public elementary school must adopt one of a few evidence-based, science-of-reading curricula, replacing the patchwork of programs used previously.

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    Source: NYC Gov

    5. Behavioural and Mental Health Challenges in the Classroom

    Teachers often describe Gen Alpha as creative and curious, but also more difficult to manage with traditional classroom discipline. Surveys show that misbehaviour and student morale have worsened since the COVID-19 pandemic, with many children struggling to focus, regulate emotions, or manage anxiety and depression. Some educators even lament that “the bar is the floor” when it comes to classroom readiness, as basic social skills and self-control lag behind earlier cohorts.

    A major driver is digital overstimulation. Constant access to screens and instant entertainment has shortened attention spans, making structured, slower-paced classrooms feel tedious. Pandemic disruptions only compounded this problem, fueling apathy and disengagement. Pediatric experts warn that Gen Alpha is at higher risk of ADHD, anxiety, and depression than previous generations.

    For higher ed, this means preparing for students who may arrive brilliant with tech but uneven in discipline, resilience, and emotional regulation. Colleges will need robust wellness services, proactive support systems, and learning approaches that balance rigor with engagement.

    Example, in the United States, several states have passed laws to ensure students learn about mental health and get support. In 2019, Florida approved a rule requiring at least five hours per year of mental-health instruction for students in grades 6–12. Florida’s policy mandates at least “five hours of required instruction related to mental and emotional health” per year for students in grades 6–12. Lessons include recognizing signs of mental illness, finding help, and developing healthy coping strategies. Other states (such as New York and Virginia) have instituted similar requirements for integrating mental health into health education classes.

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    Source: St Johns County School District

    6. Independent Learners With a Skeptical Eye for Authenticity

    Gen Alpha has grown up believing that knowledge is always just a click away. Many already feel that “there is nothing their teacher can teach them that they cannot discover online.” Information is available 24/7 through Google, YouTube, or even AI assistants, and this has fueled both independence and skepticism. They don’t passively accept authority; instead, they cross-check, self-learn, and seek multiple perspectives before forming opinions.

    This independence comes with a demand for authenticity. They are wary of polished institutional messaging and are more likely to trust peer voices, reviews, and unfiltered student experiences. For universities, that means transparency will matter more than prestige. Peer-to-peer storytelling, student ambassadors, and honest engagement will resonate far more than glossy brochures.

    Example, Lancaster University: In 2020, it engaged its student ambassadors to create content for a digital open-day campaign on TikTok. Students filmed honest, playful snippets about campus life and academics, which the university then used as ads. The result: over 10 million impressions and strong engagement from prospects.

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    Source: TikTok for Business

    7. Values-Driven: Inclusivity, Empathy, and Social Impact Matter

    Generation Alpha is growing up in an era defined by both upheaval and progress, from climate change and social justice movements to greater representation in media. As a result, they are emerging as a values-driven cohort that places inclusivity, empathy, and impact at the core of how they see the world.

    Research underscores this: Gen Alpha is growing up amid greater diversity and social awareness; U.S. children are increasingly diverse (about a quarter are Hispanic), and this cohort places strong emphasis on inclusion, fairness, and real-world impact. Many are drawn to careers that help the planet or improve lives, and they value authentic representation in media. Family and peer relationships remain central.”

    For higher education, the implications are clear. Gen Alpha students will actively seek institutions that live their values, not just promote them. Colleges that demonstrate real commitments to sustainability, equity, and diversity, and that showcase authentic student voices leading these efforts, will stand out. This generation will be drawn to campuses where community, inclusivity, and social responsibility are visible every day.

    Example, Connecticut’s Statewide Inclusive Curriculum Law: Gen Alpha’s commitment to inclusion and representation has already influenced legislation. In Connecticut, high school students successfully advocated for a more diverse history curriculum, leading the state to adopt a groundbreaking African American/Black and Puerto Rican/Latino studies requirement. Starting fall 2022, every Connecticut high school must offer an elective course on these communities’ contributions to U.S. history. The change came after students testified that their standard history classes “didn’t reflect their heritage.”

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    Source: Connecticut State Department of Education

    8. New Learning Preferences: Hybrid, High-Tech, and Hands-on

    Gen Alpha has grown up in classrooms that blend formats, from traditional to fully remote. They’re highly flexible learners, with many indicating a preference for hybrid models and a minority favouring strictly on-campus courses. Many are open to fully remote learning if it’s engaging and high-quality.

    Technology is central to their expectations. Sector surveys report expectations that universities will provide or loan essential devices like laptops or tablets. While 84% own smartphones, many lack personal laptops, highlighting their assumption that institutions will supply what’s needed. Fast Wi-Fi, mobile-first platforms, and seamless online access aren’t perks; they’re the baseline.

    Gen Alpha also embraces emerging tech: Many are curious about AI tools (e.g., chatbots) and coding, often exploring these independently; in higher education, pilots increasingly integrate AI into coursework. Combined with their preference for project-based, experiential learning, this signals a need for universities to deliver hybrid, tech-enhanced, and hands-on programs that balance flexibility with meaningful outcomes.

    Example, Bowdoin College’s Tech-Equipped, Experiential Learning: In addition to format flexibility, Gen Alpha craves hands-on, tech-enabled experiences. Bowdoin College (USA) exemplifies how institutions are responding on both fronts. Beyond providing every student with a MacBook Pro, iPad mini, and Apple Pencil (to ensure digital access), Bowdoin has invested in what it calls “digital equity…in tools essential for success in the twenty-first century.” All students and faculty have access to course-specific software and creative apps, leveling the field so that a geology major can 3D-model rock formations and an art student can experiment with Adobe Illustrator.

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    Source: Bowdoin College

    9. College on the Radar: High Aspirations, High Expectations

    Despite speculation about younger generations skipping college, Gen Alpha shows strong intent to pursue higher education, yet with heightened expectations.

    • High Aspirations:Recent surveys indicate strong intent among teens to attend university; at the same time, expectations around flexibility, outcomes, and value are rising. Globally, demographers predict that over half of Gen Alpha will earn a degree, surpassing Gen Z.
    • Parental Influence: Raised largely by Millennials, Gen Alpha has absorbed a strong emphasis on education as a pathway to opportunity.

    Example: The University of Arizona runs an annual “Arizona Road Trip” program where high school freshmen and sophomores visit campus for a day. The program brings high school freshmen and sophomores to campus for a day, giving an early taste of university life. Such programs are responses to parental interest – surveys by Morning Consult show that about 79% of Gen Alpha parents expect their child to get a four-year degree. Universities are capitalizing on this by expanding outreach to elementary and middle schools as well (STEM camps, coding competitions, etc., for young students).

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    Source: University of Arizona

    • Consumer Mindset: They view education as a service, expecting customization, relevance, and alignment with personal values. Academic reputation and location rank highest in their decision-making, closely followed by career outcomes.

    Campus Expectations:

    • Tech-forward infrastructure: fast Wi-Fi, device support, smart study spaces, will be assumed, not optional. As one expert cautioned, “You can’t wake up and suddenly fix bandwidth or charging access when the Alpha generation arrives; you have to plan.”
    • Flexible learning formats: hybrid classes, online options, and stackable credentials – will matter.
    • Outcome-driven opportunities: internships, industry ties, and career development – will weigh heavily.

    Bottom Line: Gen Alpha won’t dismiss higher ed; in fact, they’re poised to engage with it more than any previous cohort. But universities must deliver an experience that feels modern, future-focused, and worth the investment.

    10. Preparation Is Key: Is Higher Ed Ready for Gen Alpha?

    The oldest members of Generation Alpha will begin entering higher education in the late 2020s. That means colleges and universities need to start adapting now. Rising costs, shifting student expectations, and rapid digital change are already reshaping higher ed—and Gen Alpha will accelerate the pace.

    Here’s how institutions can prepare:

    • Invest in Technology and Infrastructure
      • Ensure campus-wide high-speed connectivity, modern IT support, and cybersecurity.
      • Provide device support and experiment with AI tutors, adaptive learning platforms, and data analytics.
    • Evolve Teaching and Curriculum
      • Train faculty in hybrid pedagogy, active learning, and educational tech.
      • Update curricula with future-focused topics like AI literacy, digital ethics, and climate change.

    Example: MIT’s Experiment with an AI Physics Tutor: At MIT, educators are rethinking course design itself with Gen Alpha’s digital proclivities in mind. In the introductory Physics I course (mechanics), MIT implemented an LLM-based tutor system to assist students with problem-solving practice. Essentially, the instructors developed a custom interface on top of ChatGPT where students can work through physics problems step-by-step, check the correctness of each step, and even request hints or explanations if they get stuck. This tool generates new practice problems on demand and flags any discrepancies between the student’s solution and the expected approach.

    • Enhance Student Services and Support
      • Expand academic tutoring, bridge programs, and wellness services.
      • Train advisors to handle highly informed, skeptical students who will come with detailed questions.
    • Foster Authentic Community
      • Create avenues for student voice and feedback.
      • Build inclusive, peer-driven communities both on-campus and online.
    • Communicate Value Clearly
      • Provide transparent data on graduate outcomes, alumni impact, and real career pathways.

    Bottom line: Gen Alpha could inject creativity, entrepreneurship, and fresh ideas into higher ed. Institutions that start preparing now will be best positioned not only to serve this cohort but also to learn from them and innovate alongside them.

    Example: MIT has implemented use cases in several courses where generative AI (LLMs) serve as practice tools or “tutors.” For instance, in their Physics I class, they used AI to provide guided practice problems, discrepancy checks, and support material for students to work through before live problem sessions. This model shows how institutions are integrating AI and digital tools directly into the curriculum to enhance learning, another example of the readiness higher ed will need for Gen Alpha.

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    Source: MIT

    Meeting Generation Alpha Where They Are

    Generation Alpha represents a new beginning for higher education. Born fully into the digital era, shaped by global events like COVID-19, and driven by values of inclusivity, empathy, and social impact, they will arrive on campus with high aspirations and equally high expectations.

    Is Gen Alpha harder to teach? They can be challenging to teach with traditional methods, yes. Teachers find that Gen Alpha students often won’t passively sit through lectures or worksheets – their digitally trained brains crave interaction and stimulation. Standard classroom management tactics sometimes falter, as these kids might be less patient and more prone to distraction if not engaged. 

    Additionally, some arrive in class with weaker basic skills (due to the factors discussed above), making teaching them the usual curriculum harder without remediation. However, “harder to teach” doesn’t mean unable to teach; it means educators must adapt.

    For colleges and universities, this means preparation cannot wait. From investing in digital infrastructure and adaptive teaching methods to strengthening student support services and demonstrating authentic values, institutions must begin laying the groundwork now. Gen Alpha will look for education that is flexible, technology-driven, and deeply connected to real-world outcomes.

    The encouraging news is that these students are resilient, creative, and eager to make a difference. By embracing innovation and authenticity, higher ed has an opportunity not just to serve them well, but to evolve alongside them, building a learning environment that reflects the future they are poised to shape.

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    Frequently Asked Questions 

    Question: What is the learning style of Gen Alpha?
    Answer: Gen Alpha students tend to be visual, interactive learners who are comfortable multitasking in digital environments. They often prefer short-form content and videos (having grown up on platforms like YouTube and TikTok) and learn well through gamification and hands-on exploration.

    Question:  What is the education of the Alpha Generation like?
    Answer: Generation Alpha’s educational experience has been distinct. They’ve grown up with personal technology from day one, many using tablets in preschool, and experienced hybrid or remote learning early due to COVID. Generation Alpha education is more personalized and tech-infused than past generations. Gen Alpha students often use online resources (YouTube, learning apps, even AI tools) alongside formal schooling. Going forward, they are expected to be the most educated generation in history, with over half projected to earn university degrees.

    Question:  Is Gen Alpha harder to teach?

    Answer: They can be challenging to teach with traditional methods, yes. Teachers find that Gen Alpha students often won’t passively sit through lectures or worksheets – their digitally trained brains crave interaction and stimulation. Standard classroom management tactics sometimes falter, as these kids might be less patient and more prone to distraction if not engaged.



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  • The United Kingdom needs a new generation of Levellers

    The United Kingdom needs a new generation of Levellers

    In 1649, a group of English radicals sent a petition to the House of Commons. In it, they lamented the licensing of printing — which allowed the government to “pre-censor” books and pamphlets — as well as the harsh punishments for publishing unlicensed or “scandalous” ones. 

    The radicals warned that this kind of censorship would usher in a tyranny, and they insisted that it “seems altogether inconsistent with the good of the Commonwealth, and expresly [sic] opposite and dangerous to the liberties of the people.”

    These radicals, known as the Levellers, paid dearly for their defiance. Their leaders were repeatedly imprisoned, and their demands for near-universal male suffrage, religious freedom, and unrestricted speech were crushed. 

    Yet their bold vision left a legacy. Later champions of free expression, from the authors of Cato’s Letters to John Wilkes, carried their arguments forward. Those ideas crossed the Atlantic, circulated in pamphlets at revolutionary speed, and ultimately found their way into state constitutions and the First Amendment.

    Centuries later, it seems Britain is in dire need of a new generation of Levellers.

    In April, The Times reported that more than 30 people a day were being arrested for various online offenses, equating to 12,000 arrests a year, according to The Telegraph. In June, Hamit Coskun was fined £240 for a religiously aggravated public order offence after burning a Quran and shouting profanities against Islam outside the Turkish consulate in London — an act of protest against President Recep Tayyip Erdoğan’s authoritarian Islamism.

    With every arrest, the British must remind themselves: Rights lost are not easily regained. 

    In March, six girls at a Quaker meeting house in London were arrested for “suspicion of conspiracy to cause a public nuisance,” for holding a meeting about a potential non-violent protest. They were part of a group called Youth Demand, which had been carrying out acts of civil disobedience as part of their “fight to end genocide.” Thirty officers were involved in the arrest, which was part of a larger campaign of raids for similar offenses that took place across the city that day.

    Nearly 900 people were arrested in London over the weekend for protesting against the government’s ban on the advocacy group Palestine Action under an anti-terrorism law, which in the U.S. would be similar to the Trump administration declaring Students for Justice in Palestine a terrorist organization. Expressing support for a proscribed organization is punishable with up to 14 years in prison.

    And Irish comedian Graham Linehan was arrested by five armed police officers at Heathrow Airport last week. Linehan, a vocal critic of gender self-identification, rejects the idea that biological sex can be changed and opposes access for biological males to female-only spaces. His alleged crime apparently consisted of three tweets from April, one of which read:

    The tweets were undoubtedly harsh and deeply offensive to many transgender people, who see Linehan’s stance as a denial of their very identity. Yet tolerating speech that offends our most cherished beliefs is the price of any meaningful conception of free expression, whether in law or in culture. 

    Even in the U.S., where legal speech protections are stronger than in the U.K., (imminent) incitement to violence can be restricted. However, a provocative tweet from more than four months ago suggesting that someone “punch” others in a hypothetical situation does not meet any meaningful threshold of incitement (imminent or not) — no more than do abstract exhortations to “punch Nazis” or, conversely, to attack “TERFs,” as some trans activists have urged.

    All told, it is difficult to escape the depressing conclusion that the home of the Levellers, Cato’s Letters, John Wilkes, Mary Wollstonecraft, Tom Paine, John Stuart Mill, and George Orwell has taken a deeply troubling turn away from the robust tradition of free speech these seminal figures argued so eloquently for.

    With every arrest, the British must remind themselves: Rights lost are not easily regained. And for Americans looking across the pond in horror, a warning: It can happen here, too.

    Why John Milton’s free speech pamphlet ‘Areopagitica’ still matters

    Milton’s most important work on free speech was “Areopagitica,” a short polemical pamphlet that argued “For the Liberty of unlicensed printing.”


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  • 4 ways AI is empowering the next generation of great teachers

    4 ways AI is empowering the next generation of great teachers

    Key points:

    In education, we often talk about “meeting the moment.” Our current moment presents us with both a challenge and an opportunity: How can we best prepare and support our teachers as they navigate increasingly complex classrooms while also dealing with unprecedented burnout and shortages within the profession?

    One answer could lie in the thoughtful integration of artificial intelligence to help share feedback with educators during training. Timely, actionable feedback can support teacher development and self-efficacy, which is an educator’s belief that they will make a positive impact on student learning. Research shows that self-efficacy, in turn, reduces burnout, increases job satisfaction, and supports student achievement. 

    As someone who has spent nearly two decades supporting new teachers, I’ve witnessed firsthand how practical feedback delivered quickly and efficiently can transform teaching practice, improve self-efficacy, and support teacher retention and student learning.

    AI gives us the chance to deliver this feedback faster and at scale.

    A crisis demanding new solutions

    Teacher shortages continue to reach critical levels across the country, with burnout cited as a primary factor. A recent University of Missouri study found that 78 percent of public school teachers have considered quitting their profession since the pandemic. 

    Many educators feel overwhelmed and under-supported, particularly in their formative years. This crisis demands innovative solutions that address both the quality and sustainability of teaching careers.

    What’s often missing in teacher development and training programs is the same element that drives improvement in other high-performance fields: immediate, data-driven feedback. While surgeons review recordings of procedures and athletes get to analyze game footage, teachers often receive subjective observations weeks after teaching a lesson, if they receive feedback at all. Giving teachers the ability to efficiently reflect on AI-generated feedback–instead of examining hours of footage–will save time and potentially help reduce burnout.

    The transformative potential of AI-enhanced feedback

    Recently, Relay Graduate School of Education completed a pilot program with TeachFX using AI-powered feedback tools that showed remarkable promise for our teacher prep work. Our cohort of first- and second-year teachers more than doubled student response opportunities, improved their use of wait time, and asked more open-ended questions. Relay also gained access to objective data on student and teacher talk time, which enhanced our faculty’s coaching sessions.

    Program participants described the experience as “transformative,” and most importantly, they found the tools both accessible and effective.

    Here are four ways AI can support teacher preparation through effective feedback:

    1. Improving student engagement through real-time feedback

    Research reveals that teachers typically dominate classroom discourse, speaking for 70-80 percent of class time. This imbalance leaves little room for student voices and engagement. AI tools can track metrics such as student-versus-teacher talk time in real time, helping educators identify patterns and adjust their instruction to create more interactive, student-centered classrooms.

    One participant in the TeachFX pilot said, “I was surprised to learn that I engage my students more than I thought. The data helped me build on what was working and identify opportunities for deeper student discourse.”

    2. Freeing up faculty to focus on high-impact coaching

    AI can generate detailed transcripts and visualize classroom interactions, allowing teachers to reflect independently on their practice. This continuous feedback loop accelerates growth without adding to workloads.

    For faculty, the impact is equally powerful. In our recent pilot with TeachFX, grading time on formative observation assignments dropped by 60 percent, saving up to 30 hours per term. This reclaimed time was redirected to what matters most: meaningful mentoring and modeling of best practices with aspiring teachers.

    With AI handling routine analysis, faculty could consider full class sessions rather than brief segments, identifying strategic moments throughout lessons for targeted coaching. 

    The human touch remains essential, but AI amplifies its reach and impact.

    3. Scaling high-quality feedback across programs

    What began as a small experiment has grown to include nearly 800 aspiring teachers. This scalability can more quickly reduce equity issues in teacher preparation.

    Whether a teaching candidate is placed in a rural school or urban district, AI can ensure consistent access to meaningful, personalized feedback. This scalable approach helps reduce the geographic disparities that often plague teacher development programs.

    Although AI output must be checked so that any potential biases that come through from the underlying datasets can be removed, AI tools also show promise for reducing bias when used thoughtfully. For example, AI can provide concrete analysis of classroom dynamics based on observable actions such as talk time, wait time, and types of questions asked. While human review and interpretation remains essential–to spot check for AI hallucinations or other inaccuracies and interpret patterns in context–purpose-built tools with appropriate guardrails can help deliver more equitable support.

    4. Helping teachers recognize and build on their strengths

    Harvard researchers found that while AI tools excel at using supportive language to appreciate classroom projects–and recognize the work that goes into each project–students who self-reported high levels of stress or low levels of enjoyment said the feedback was often unhelpful or insensitive. We must be thoughtful and intentional about the AI-powered feedback we share with students.

    AI can also help teachers see what they themselves are doing well, which is something many educators struggle with. This strength-based approach builds confidence and resilience. As one TeachFX pilot participant noted, “I was surprised at the focus on my strengths as well and how to improve on them. I think it did a good job of getting good details on my conversation and the intent behind it. ”

    I often tell new teachers: “You’ll never see me teach a perfect lesson because perfect lessons don’t exist. I strive to improve each time I teach, and those incremental gains add up for students.” AI helps teachers embrace this growth mindset by making improvement tangible and achievable.

    The moment is now

    The current teacher shortage is a crisis, but it’s also an opportunity to reimagine how we support teachers.

    Every student deserves a teacher who knows how to meaningfully engage them. And every teacher deserves timely, actionable feedback.  The moment to shape AI’s role in teacher preparation is now. Let’s leverage these tools to help develop confident, effective teachers who will inspire the next generation of learners.

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  • In Philly, a new generation finds it voice — and the tools to defend it

    In Philly, a new generation finds it voice — and the tools to defend it

    Katie Ratke is a rising senior and Shloka Mehta is a rising sophomore, both working as FIRE summer interns.


    Nearly 250 years ago, mere steps from the National Constitution Center in Philadelphia, a group of men locked in sweltering rooms debated the blueprint for a new nation, conceived in liberty. First among the freedoms they secured was the right to speak one’s mind, free from the chill of government meddling or the heat of mob intimidation. 

    Today, the floor echoes in the National Constitution Center. The walls are lined with powerful quotes. Along the gentle curve of the tall, marble ceilings hang the flags of all 50 states. And normally, these rooms are relatively still. But this July, the Center came alive when over 100 students from 70 universities across the country gathered there, not to write a constitution, but to figure out how to keep its promises alive.

    From July 11-13, FIRE hosted its annual Student Network Summer Conference at the National Constitution Center — a weekend-long crash course in civil liberties for young Americans who still believe the First Amendment matters, especially on campuses today. And, thanks to the generosity of FIRE’s donors, they were able to attend at no cost — with their travel, lodging, and meals entirely covered.

    “Hosting FIRE’s Summer Conference serves as a way to unite college students who care about preserving a climate of free expression on their campuses,” said Molly Nocheck, FIRE’s vice president of Student Development. “We hope students are able to take the lessons from this weekend and use them to foster a culture of civil discourse at their institutions.”

    The conference kicked off Friday evening in the Grand Hall Overlook, perched above exhibits of the very Constitution students had come to defend. FIRE’s Chief Operating Officer Alisha Glennon opened the program with a brief history of FIRE’s work protecting Americans’ First Amendment rights.

    Then came a crowd favorite: a live podcast recording of Advisory Opinions, hosted by New York Times columnist and former FIRE President David French, alongside Politico contributing editor Sarah Isgur, who is also former senior counsel to the deputy attorney general at the Department of Justice. The two unpacked a grab bag of pressing legal issues, including a new Florida decision regulating the use of pronouns in public schools and the long-running tug-of-war over campaign finance.

    Isgur ended the podcast with a rousing call-to-action: “To all you students, go out there and fight the fight!”

    Judging from the energy and spirit of debate on display throughout the weekend, the audience seemed ready to take up Isgur’s challenge.

    Saturday morning kicked off with “Free Speech 101,” led by FIRE Legal Director Will Creeley in a no-frills tour of key Supreme Court precedents and core First Amendment concepts. Afterwards, FIRE’s undergraduate summer interns turned up the heat with a fast-paced quiz game asking students to identify whether landmark cases involved protected or unprotected speech. 

    Next, FIRE General Counsel Ronnie London joined Creeley in dissecting the recent Supreme Court decision in Free Speech Coalition v. Paxton. This talk focused on the reasons why age restrictions burden free speech and raise privacy concerns. 

    After lunch, participants engaged in small group sessions where they discussed everything from global censorship to the underlying philosophy behind free speech. One student said the philosophy session was their favorite event of the weekend. “One of the exercises we did was about making the strongest cases against free speech,” they noted, “which was very useful.”

    Later that evening, David French returned for an open Q&A session that pulled no punches. Students asked about political polarization in the digital age and how to foster bipartisan dialogue on college campuses. These questions sparked probing discussions that continued well into dinner.

    The final day blended reflection with application. On Sunday morning, students put their First Amendment knowledge to the test with a Kahoot! quiz featuring scenarios based on Supreme Court cases, hosted by FIRE’s summer interns. Participants were then given the opportunity to play a massive game of  “This or That,” a political debate in which peers defended opposing views in real time. 

    Then came one of the weekend’s most forward-looking sessions. Ari Cohn, FIRE’s lead counsel for tech policy, gave a talk on the growing role of artificial intelligence in shaping public discourse and its relationship to freedom of speech.

    Before wrapping up, students heard from FIRE’s Chief People Officer Cait Scanlan, who mapped out career pathways within the civil liberties world. 

    Then the FIRE summer interns closed out the weekend with a session introducing FIRE’s “Let’s Talk!” curriculum, which teaches respectful civil discourse. Participants demonstrated key free speech principles through considering the arguments for their opponents side and ensuring everyone had an opportunity for their voice to be heard. 

    “A version of ‘Let’s Talk’ will definitely make an appearance on my campus,” one student said. But it’s not just this curriculum. This year’s cohort returns with more than just a handful of business cards. They walk away with a newfound mission to return to campus and begin work reviving the culture of civil discourse in this nation. Philadelphia may have been where free speech first became law, but for these students, it’s where their fight for it began.

    Want to join us next time? Stay tuned here for details about next year’s Student Network Summer Conference.

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  • In Philly, a new generation finds its voice — and the tools to defend it

    In Philly, a new generation finds its voice — and the tools to defend it

    Katie Ratke is a rising senior and Shloka Mehta is a rising sophomore, both working as FIRE summer interns.


    Nearly 250 years ago, mere steps from the National Constitution Center in Philadelphia, a group of men locked in sweltering rooms debated the blueprint for a new nation, conceived in liberty. First among the freedoms they secured was the right to speak one’s mind, free from the chill of government meddling or the heat of mob intimidation. 

    Today, the floor echoes in the National Constitution Center. The walls are lined with powerful quotes. Along the gentle curve of the tall, marble ceilings hang the flags of all 50 states. And normally, these rooms are relatively still. But this July, the Center came alive when over 100 students from 70 universities across the country gathered there, not to write a constitution, but to figure out how to keep its promises alive.

    From July 11-13, FIRE hosted its annual Student Network Summer Conference at the National Constitution Center — a weekend-long crash course in civil liberties for young Americans who still believe the First Amendment matters, especially on campuses today. And, thanks to the generosity of FIRE’s donors, they were able to attend at no cost — with their travel, lodging, and meals entirely covered.

    “Hosting FIRE’s Summer Conference serves as a way to unite college students who care about preserving a climate of free expression on their campuses,” said Molly Nocheck, FIRE’s vice president of Student Development. “We hope students are able to take the lessons from this weekend and use them to foster a culture of civil discourse at their institutions.”

    The conference kicked off Friday evening in the Grand Hall Overlook, perched above exhibits of the very Constitution students had come to defend. FIRE’s Chief Operating Officer Alisha Glennon opened the program with a brief history of FIRE’s work protecting Americans’ First Amendment rights.

    Then came a crowd favorite: a live podcast recording of Advisory Opinions, hosted by New York Times columnist and former FIRE President David French, alongside Politico contributing editor Sarah Isgur, who is also former senior counsel to the deputy attorney general at the Department of Justice. The two unpacked a grab bag of pressing legal issues, including a new Florida decision regulating the use of pronouns in public schools and the long-running tug-of-war over campaign finance.

    Isgur ended the podcast with a rousing call-to-action: “To all you students, go out there and fight the fight!”

    Judging from the energy and spirit of debate on display throughout the weekend, the audience seemed ready to take up Isgur’s challenge.

    Saturday morning kicked off with “Free Speech 101,” led by FIRE Legal Director Will Creeley in a no-frills tour of key Supreme Court precedents and core First Amendment concepts. Afterwards, FIRE’s undergraduate summer interns turned up the heat with a fast-paced quiz game asking students to identify whether landmark cases involved protected or unprotected speech. 

    Next, FIRE General Counsel Ronnie London joined Creeley in dissecting the recent Supreme Court decision in Free Speech Coalition v. Paxton. This talk focused on the reasons why age restrictions burden free speech and raise privacy concerns. 

    After lunch, participants engaged in small group sessions where they discussed everything from global censorship to the underlying philosophy behind free speech. One student said the philosophy session was their favorite event of the weekend. “One of the exercises we did was about making the strongest cases against free speech,” they noted, “which was very useful.”

    Later that evening, David French returned for an open Q&A session that pulled no punches. Students asked about political polarization in the digital age and how to foster bipartisan dialogue on college campuses. These questions sparked probing discussions that continued well into dinner.

    The final day blended reflection with application. On Sunday morning, students put their First Amendment knowledge to the test with a Kahoot! quiz featuring scenarios based on Supreme Court cases, hosted by FIRE’s summer interns. Participants were then given the opportunity to play a massive game of  “This or That,” a political debate in which peers defended opposing views in real time. 

    Then came one of the weekend’s most forward-looking sessions. Ari Cohn, FIRE’s lead counsel for tech policy, gave a talk on the growing role of artificial intelligence in shaping public discourse and its relationship to freedom of speech.

    Before wrapping up, students heard from FIRE’s Chief People Officer Cait Scanlan, who mapped out career pathways within the civil liberties world. 

    Then the FIRE summer interns closed out the weekend with a session introducing FIRE’s “Let’s Talk!” curriculum, which teaches respectful civil discourse. Participants demonstrated key free speech principles through considering the arguments for their opponents side and ensuring everyone had an opportunity for their voice to be heard. 

    “A version of ‘Let’s Talk’ will definitely make an appearance on my campus,” one student said. But it’s not just this curriculum. This year’s cohort returns with more than just a handful of business cards. They walk away with a newfound mission to return to campus and begin work reviving the culture of civil discourse in this nation. Philadelphia may have been where free speech first became law, but for these students, it’s where their fight for it began.

    Want to join us next time? Stay tuned here for details about next year’s Student Network Summer Conference.

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  • Why RNL Helps the Next Generation

    Why RNL Helps the Next Generation

    Admit it. You were young once. And when you were young, chances are you didn’t know what the future held. Enter job shadowing, a great way to explore careers and gain useful information about what it takes to succeed in different fields, according to Kirkwood Community College in Cedar Rapids, Iowa. As a higher education marketing firm and award-winning design agency, RNL was an ideal choice as a job shadowing partner.

    When Kirkwood helps connect classroom learning to real-world opportunities, the results speak for themselves:

    • 98% of job shadow/internship students said their experience provided valuable information regarding their career interests.
    • 67% said their experience positively influenced their decision to live and work in Iowa.

    Job shadows give teens a sneak peek into what it’s like to work in a professional setting. They offer an opportunity to meet people, make connections, and potentially land internships or even future jobs.

    Joining forces with RNL

    Kirkwood’s Workplace Learning Connection first teamed with RNL’s content writing services and design strategy team six years ago to expose students to marketing for higher education and fundraising tactics.

    As Kirkwood advertises the RNL virtual shadowing day: “Use your creative powers for good! The concept behind art and design is for people to react to your work. Get a positive reaction to a product and — boom! That’s marketing. Chat with graphic designers, content writers and web designers at Ruffalo Noel Levitz. Learn how they use their creative abilities to help you make one of the most important decisions of your lives—where to go to college.”

    RNL’s expertise in higher education marketing helps colleges and universities effectively attract, engage, and enroll students. Our extensive experience in marketing strategy for fundraising benefits non-profits and universities. We believe sharing our collaborative and creative process encourages younger people to pursue rewarding careers at design and marketing agencies.

    Each year, high school students from seven Iowa counties register to listen, ask questions, and seek guidance about future positions in marketing. In turn, RNL creative team members share our work and the reasons we chose our profession.

    Helping the next generation

    Jolie Baskett has been the glue for the RNL job shadow team for years—this year, Sarah Reimer and I also participated.

    “Six years ago, I volunteered because I wanted to be the help that I needed when I was young,” she said. Since then, she has advanced from designer to senior designer to director of design.

    “I love working with wonderful clients and brands and helping others. I want to help the next generation find their paths and be the best they can be,” she said. Personally, I am a former high school teacher and am passionate about writing and public speaking, so I raised my hand several years ago to share my enthusiasm for writing with these high school students. As I tell them, effective writing and clear communication are essential to every career.

    Senior Designer Sarah Reimer enjoys working with RNL’s collaborative creative team. She wants high school students to know graphic design is a competitive industry, but there’s room for everyone.

    “It’s important that we share our experiences and expertise with the next generation of creatives coming up, getting them excited to be creative as a career, learn about collaboration, and how to work on a team,” said Reimer. “Those are job skills they can apply anywhere.”

    Listening and learning

    During a 90-minute presentation, our RNL team shares our experiences and answers questions from students, ranging from broad queries like “What advice would you give an aspiring writer?” to much more specific questions like “How do you code for accessible web design?”

    Female student working on a design project at her computer

    The proof is in the pudding. Here’s what three students had to say about our presentation:

    • “I learned a lot about what specifically a creative marketing job would entail, and I also learned there are several different types of jobs within this field (coder, writer, designer).”
    • “It helped me think of what classes I need to get into for different careers.”
    • “I liked being able to ask questions about their day-to-day work and what exactly their responsibilities are.”

    Refreshing perspectives

    All three of us agree that seeing our experience through fresh eyes helps us appreciate our roles in a new perspective. Plus, when we help others, it’s a meaningful way to contribute to both the workforce and the community.

    As we looked back through the years and considered ourselves as teenagers, we all had advice for our high school selves:

    Baskett was an art kid her entire life and always had a drive to make the world a more beautiful place. To her teenage self, she’d say, “Believe in yourself.”

    I knew I wanted to become a writer in fifth grade. I fell in love with feature writing and served as newspaper editor in high school. I’d tell my 17-year-old self: “You’re passionate about telling other’s stories. Do what you love.”

    As for Reimer? Art wasn’t on her radar when she began college as a law enforcement major, before pivoting to graphic design. She would tell that college freshman: “You can make a career and support yourself being creative. Learn to be assertive, accept constructive criticism, and have fun letting that creative mind do its job!”

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  • Free Speech Forum empowers next generation of First Amendment heroes

    Free Speech Forum empowers next generation of First Amendment heroes

    By FIRE Summer Interns Eli Kronenberg, Suhani Mathur, and Matt Rigby.


    This June, high school students from across the country assembled in our nation’s capital to offer a glimpse of one of the most important things in America — the future of the First Amendment.

    Held at American University in Washington, D.C., FIRE’s Free Speech Forum mixed big ideas with bigger conversations, bringing together 200 high schoolers to explore, deepen, and celebrate their interest in free speech. Thanks to the collaborative efforts of our generous donors, dedicated staff, enthusiastic counselors, and our incredible students, the forum was a resounding success, leaving us with a feeling of immense pride and a renewed belief in the power of young voices to shape the future of free expression.

    Throughout the week-long event, students had the opportunity to hear from world-renowned free speech advocates, engage in respectful discussions with their peers on pressing political issues, and explore the capital’s treasure trove of historic landmarks. But as one student remarked, the main highlight was simply “being around others who are also interested in civil discourse!”

    The conference kicked off in earnest with a keynote address by musician and activist Daryl Davis, who is known for convincing members of the Ku Klux Klan to renounce the group. Davis captivated the audience with his tales of attending KKK rallies as a black man, bringing Klan leaders inside his home for interviews, and even walking one Klansman’s wife down the aisle at her wedding. Through his commitment to civil dialogue, Davis has persuaded dozens of Klan officials to abandon their racist beliefs, and continues to inspire future generations of free speech advocates. 

    As one student reflected, “Opening with Daryl Davis made a big impact because it forced us to consider if this man can hear this hateful speech and still believe in free expression, then we should be able to do so as well.”


    WATCH VIDEO: An accomplished blues musician, Daryl Davis has dedicated decades of his life to a mission that defies conventional wisdom. Through the transformative power of conversation, Davis fearlessly takes on the challenging task of convincing members of the Ku Klux Klan and other extremist groups to renounce their deep-seated bigotry.

    Students also had the opportunity to meet former congressman and FIRE advisory councilmember Justin Amash during a live taping of FIRE Executive Vice President Nico Perrino’s So to Speak podcast. Campers thoughtfully engaged the former representative with questions about his time in office and his future political aspirations. 

    Capping off our keynote speakers for the week was Mary Beth Tinker, the plaintiff in the landmark Supreme Court decision Tinker v. Des Moines (1969). In 1965, Tinker and her brother wore black armbands in protest of the Vietnam War and were subsequently punished under the school’s code of conduct. Tinker’s victory in the Supreme Court paved the way for generations of students to enjoy greater First Amendment rights in the classroom. Tinker gave students an inspiring testimony about advocating for expression and taking an active role in defending causes you believe in. Her legendary story and lifelong dedication to public service was a striking reminder of students’ power to make an impact on a national scale.

    During the week, students learned the “dos and don’ts” of productive civil discourse, how to engage with opposing perspectives, the fundamentals of First Amendment case law, and how to connect and network with their peers in ways that foster lifelong personal and professional relationships. Breakout sessions like our model debate tournament gave students the chance to think on their feet and work together to form cohesive arguments about a variety of topics. In the session titled “Protected vs. Unprotected,” students tested their critical thinking skills by analyzing potential real-world speech scenarios and determining their protected status under the First Amendment.

    Free Speech Forum students and counselors exploring the Supreme Court

    Free Speech Forum attendees and counselors explore the Supreme Court building in Washington, D.C.

    As the week progressed, it became clear that whether it was a lively discussion in the dining hall, a spirited debate on the walk to sessions, or the inquisitive questions posed to our speakers, students were engaged and used each opportunity to learn and mold their own perspectives, all while keeping an open mind and a curious attitude. One student said one of the things that most influenced their view on free speech was the “different debates and conversations we had amongst ourselves — on topics not everyone agreed with.”

    In addition, students had the chance to explore their nation’s capital beyond American’s campus, venturing to some of D.C.’s iconic museums and federal buildings. The National Archives, Library of Congress, Supreme Court, and Capitol Building each played host to scores of forum attendees, who supplemented their First Amendment education by standing at the sites where America’s enduring commitment to free speech has been cemented.

    And in true FIRE fashion, students who debated fervently in the classroom still managed to become friends outside of it. We would be remiss not to mention the impromptu piano sing-along during our game night when counselors and campers alike started belting out Ed Sheeran and Bruno Mars hits. The Free Speech Forum talent show was no snoozer either, featuring speed cubing, magic tricks, and cohort acapella. The show was capped off with a group of students presenting a new FIRE flag representing the forum’s transformative impact on our campers.

    “My daughter had an incredible experience,” one parent commented. “She particularly appreciated the chance to connect with other like-minded students from diverse backgrounds.” The parent added, “My daughter left the program feeling more confident in her ability to advocate for causes she cares about and to contribute to open, respectful dialogue.”

    It’s no surprise our Saturday dismissal was accompanied by teary goodbyes, the exchanges of contact information, and promises to stay in touch. We as interns hope students take what they learned at the conference to their communities and campuses, advocating for an America in which no one fears the censorious axe of the government, and in which political differences are resolved with mutually respectful discourse.

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